Queensland builder-developer MAYD has revealed the first look at its major North Kirra beachfront development, lodging amended plans that reduce the number of apartments and increase the proportion of larger residences.

The project is planned across a substantial 4,742 sqm amalgamated site spanning seven lots at <a href="https://www.apartments.com.au/new-apartments/2-6-pacific-parade-bilinga-qld-4225">2-6 Pacific Parade</a> and 27-33 Golden Four Drive in Bilin​ga, directly opposite Nor​th Kirra Beach.

<a href="https://www.apartments.com.au/developers/mayd-group">MAYD</a> secured the site for $32.5 million in 2025, in what was one of the Gold Coast's largest property transactions of the year.

The development will be delivered across two stages, with the first stage carrying an estimated gross realisation value of around $360 million.

The latest amendments seek to reduce the overall apartment count and shift the project further toward the owner-occupier market, with larger residences designed for buyers wanting considerably more space than traditionally offered in a beachfront apartment.

The residential mix will include townhomes, oversized two-bedroom apartments, substantial three-bedroom residences and four-bedroom homes.

MAYD has appointed Cera Stribley to lead the architecture and interiors, with the Melbourne-based design practice drawing on the beachfront setting through a series of ocean-facing terraces and heavily landscaped balconies.

Strong horizontal forms and curved balconies will define the exterior, with subtropical landscaping integrated throughout the building to soften the built form and increase the connection between the residences and the beachfront.

The project will also include an extensive collection of resident wellness and lifestyle facilities, continuing the broader shift across the Gold Coast's luxury apartment market toward larger homes supported by resort-style amenity.

<img alt="MAYD" data-entity-type="file" data-entity-uuid="d1bcbb05-e659-4b47-8bd4-1e595315e2ad" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-27%20at%202.05.03%E2%80%AFPM.png?VersionId=jj0XEud1X1DuLt7_KyElhjMdZGOXmLHP" />

MAYD Founder Todd Mould said North Kirra was increasingly appealing to buyers attracted to the more established, lower-density character of the southern Gold Coast.

"North Kirra presents one of the most compelling luxury residential opportunities currently emerging in Australia, combining absolute beachfront with the character and authenticity that buyers are increasingly seeking, and the same sense of tight-knit community that defined Burleigh and Currumbin perhaps 10 or 15 years ago," Mould said.

"With Gold Coast Airport on its doorstep, it also offers a level of accessibility that broadens its appeal across almost every market demographic."

The project comes as the southern Gold Coast continues to attract an increasing share of high-end apartment development and buyer activity.

Kirra in particular has emerged as one of the region's more tightly held beachfront markets, with its relatively low-density character, established surf and hospitality scene and proximity to Gold Coast Airport differentiating it from the higher-density markets further north.

Mould said those characteristics had informed the approach MAYD and Cera Stribley had taken to the project.

"We've worked closely with Cera Stribley to create a vision that is deeply connected to its surroundings," he said.

"Inspired by the coastline itself, the architecture has been shaped around space, privacy and resort-style living, creating a collection of homes that reflects the next generation of luxury on the southern Gold Coast."

MOTIV Managing Director Carly Cottam, who has been appointed to market the project, said buyer attention had continued to move south along the Gold Coast.

"Purchasers who may once have defaulted to Broadbeach, Main Beach or Surfers Paradise are increasingly recognising the value of a genuine beachfront location that offers lower density, strong amenity and a more established sense of community," Cottam said.

"Kirra has a powerful combination of growing demand and genuine scarcity. Beachfront supply is inherently constrained, the area remains relatively low density, and buyers are increasingly placing a premium on locations that feel established, uncrowded and authentic rather than heavily developed."

Cottam said the proximity to Gold Coast Airport was also proving increasingly important for interstate and second-home buyers.

"Being minutes from Gold Coast Airport makes it particularly compelling for interstate buyers, frequent travellers and second-home purchasers who can access an authentic coastal lifestyle almost immediately after stepping off a flight."

The acquisition takes MAYD's active development portfolio to more than $500 million, with the North Kirra project representing one of its largest undertakings to date.

MAYD is targeting an early 2027 launch.

Joel Robinson

First look at MAYD's North Kirra mixed-use precinct

<main data-perf-region="main">
Castle Hill, the longtime hub of the Hills District, has been one of the major beneficiaries of Sydney's Metro expansion, with improved connectivity helping drive continued population growth, development and buyer demand across the Hills District.

But despite that growth, the suburb has seen relatively few major new apartment projects brought to market over the past 18 months.

Hills District developer Reve Group is looking to fill that gap with <a href="https://www.apartments.com.au/new-apartments/nova-r-ve-castle-hill-2-garthowen-crescent-castle-hill-nsw-2154">Nova Rêve</a>, a major new mixed-use precinct on the corner of Garthowen Crescent and Old Castle Hill Road, a short walk from Castle Hill Metro Station and Castle Towers.

[smartcode_project:default project_id=152737 project_image_fid=377679]

The project will comprise three residential towers alongside a hotel, restaurants, cafes and a skybar, more than 1,600 sqm of ground-floor retail and almost an acre of landscaped gardens.

It represents the largest project undertaken by Reve Group, the development arm of the Kassis family, which has been building across the Hills District for more than 30 years through Kassis Homes.

[smartcode_project:default project_id=152737 project_image_fid=377675]

Nova Rêve also represents a significant step up from the family's first apartment development, Grand Rêve, which was delivered nearby on Garthowen Crescent.

Grand Rêve introduced larger, house-like apartment layouts and premium inclusions including Wolf and Sub-Zero appliances to the Castle Hill market.

Nova Rêve takes that approach to a precinct scale, combining the residential component with hospitality, retail and substantial public and resident landscaping.

[smartcode_project:default project_id=152737 project_image_fid=377685]

Reve Group Managing Director Sam Kassis said the project reflected the family's three decades of building in the Hills, which has evolved from trophy homes on quarter-acre blocks to larger-scale apartment development.

"Grand Rêve was our first apartment project here and it showed us what this pocket of Castle Hill could be. Nova Rêve is the refinement of that idea: not just apartments, but a place the whole suburb can use," Kassis said.

A key part of that approach is the hotel, which has been designed to operate as an amenity for the wider Castle Hill community rather than solely hotel guests.

It will include restaurants, cafes, skybars and all-day dining, alongside conference and event facilities catering to business functions, community groups and private events.

At ground level, more than 1,600 sqm of shops and cafes will open onto the surrounding streets and landscaped areas.

Almost an acre of gardens designed by Land and Form Studios will run through the precinct, incorporating pathways, seating, barbecue areas and children's play spaces.

[smartcode_project:default project_id=152737 project_image_fid=377680]

Reve Group's Romio Georges said creating an active ground plane had been central to the planning of Nova Rêve.

"There are gardens with pathways, barbecues, seating and play areas, shops and cafes opening onto the street, and a hotel with restaurants and a skybar that anyone in Castle Hill can walk into," Georges said.

The project's elevated position on one of Sydney's highest ridgelines will also provide apartments with outlooks toward the Sydney skyline, surrounding parkland and the Blue Mountains.

More than 80 per cent of the apartments will occupy corner positions, with Turner responsible for both the architecture and interiors.

&nbsp;

[smartcode_project_cta:default project_id=152737]

<h3 data-end="3697" data-section-id="q3n5ak" data-start="3672">&nbsp;</h3>
</main>

Nova Rêve arrives as Reve Group bets on Castle Hill's next growth phase

A collection of just 25 large-format apartments and penthouses overlooking Goodwin Park is entering the Coolangatta market, with <a href="https://www.apartments.com.au/new-apartments/marea-residences-coolangatta-27-27a-dixon-street-coolangatta-qld-4225">Maréa Residences</a> combining a low-density, residential-only approach with uninterrupted park and Pacific Ocean outlooks.

Located at 27 Dixon Street, Maréa comprises three and four-bedroom residences alongside a limited number of dual-level penthouses, with the project positioned between Goodwin Park and <a href="https://www.apartments.com.au/developments/coolangatta-qld-4225">Coolangatta</a>’s coastal precinct.

Construction has commenced, with completion currently estimated for late 2027. Three-bedroom residences are priced from $1.8 million.

[smartcode_project:default project_id=150999 project_image_fid=374005]

The project has been designed around its northern outlook across the park, with the building’s architecture, landscaping and material palette intended to establish a connection with the neighbouring green space. The residences have been configured to maximise natural light and views across Goodwin Park towards the ocean.

Inside, the material palette incorporates timber, stone and brushed brass, complemented by curved detailing and ambient lighting. Kitchens and bathrooms carry the same natural material approach, while residences also include basement parking, storage and lift access.

Maréa’s penthouses are arranged over two levels and include private pools, adding another layer to the project’s focus on larger-format apartment living. Across the development, residences are configured with three or four bedrooms rather than the broader mix of smaller apartment types commonly found in larger projects.

[smartcode_project:default project_id=150999 project_image_fid=374010]

Resident amenity is concentrated at rooftop level, where landscaped entertaining terraces and pools take advantage of elevated views across Coolangatta and the Pacific Ocean.

The project has so far been particularly well received by local owner-occupiers and downsizers, according to Urban Activation Property Sales and Marketing Director Matt George, with the residential-only format, construction quality and northern park outlook among the features resonating with purchasers.

“The uninterrupted northern aspect overlooking Goodwin Park has been a key point of difference, with buyers attracted to the sense of serenity and open space the park provides, while still enjoying easy access to the ocean and being within walking distance of the lifestyle and amenities Coolangatta has to offer,” George said.

[smartcode_project:default project_id=150999 project_image_fid=374002]

“The combination of high-quality construction, a residential-only building, park outlook and proximity to the beach has resonated strongly with the local downsizer market.”

The Dixon Street address is within walking distance of Coolangatta Beach and the broader southern Gold Coast coastline, including the surf breaks at Snapper Rocks and Kirra. Coolangatta’s cafés, restaurants and retail are nearby, while Gold Coast Airport is also within close proximity.

[smartcode_project_cta:default project_id=150999]

Maréa Residences brings parkside apartments to Coolangatta

Melbourne developer PDG has secured Victorian Government approval for its $1.5 billion Southbank development <a href="https://www.apartments.com.au/new-apartments/the-one-1-queens-bridge-street-southbank-vic-3006">The One</a>, clearing the way for the long-dormant riverfront site opposite Crown to finally be developed.

The Minister for Planning has approved the project at 1-29 Queens Bridge Street, with the Department of Transport and Planning issuing the planning permit following its assessment.

The approval will allow PDG to develop the prominent 5,059 sqm site with a major mixed-use tower comprising premium apartments, including branded residences, a luxury hotel and boutique office space.

PDG acquired the site in late 2024, with its position directly opposite Crown's main entrance and near Melbourne's Arts Precinct making it one of Southbank's most significant remaining development opportunities.

<img alt="PDG" data-entity-type="file" data-entity-uuid="3933013e-6332-4386-b9be-089df05caf17" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-27%20at%209.29.22%E2%80%AFAM.png?VersionId=sITIgBqDL0N3VNSMwWEmF5UA.uvcsRyu" />

Designed by COX in collaboration with ODO and PDG, the tower's architecture draws on the movement of the Yarra River, with six vertical pleats running the height of the sculpted facade.

The project will also see the heritage-listed Queens Bridge Hotel restored and incorporated into the development&nbsp;with new hospitality and public uses, including a rooftop venue.

A significant component of The One will be its residential amenity.

More than 5,000 sqm of resident facilities will be delivered across a single level, making it one of the largest consolidated residential amenity offerings proposed in an Australian apartment development.

The planning approval also incorporates a major upgrade of Queensbridge Square, which PDG will deliver in partnership with the City of Melbourne.

<img alt="PDG" data-entity-type="file" data-entity-uuid="73167fcd-1031-4b6f-a408-a064cfe45ed1" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-27%20at%209.29.17%E2%80%AFAM.png?VersionId=Pf1AEWxw6SNmBqR0zQW5lyEze.MtxgFp" />

The existing square will be revitalised as a new civic and pedestrian space along the Yarra River, strengthening the connection between the project, Southbank and the riverfront.

PDG Founder and Managing Director Vince Giuliano said the approval represented a major milestone for a site which has remained largely underutilised for more than 15 years.

“This is the most significant Planning Permit approval Melbourne has seen in recent years,” Giuliano said.

“For more than 15 years, this site has remained underutilised. This approval enables us to deliver a project that will contribute meaningfully to the revitalisation of Southbank, restore and reactivate an important heritage building, and create a new civic and hospitality destination for Melbourne.”

The latest approval follows an earlier planning permit issued by the City of Melbourne covering demolition works across part of the site at 9-29 Queens Bridge Street. Those demolition and early works are already underway.

PDG has also started generating early interest in the residential component from owner-occupiers ahead of a planned public launch in early 2027.

PDG secures approval for $1.5bn Southbank apartment development, The One

Local developer Harridan is seeking to turn its Woolloongabba apartment project into the first stage of a broader transformation of Burke Street, using a new 16-storey mixed-use building to establish a greener pedestrian connection toward the rapidly evolving Boggo Road transport and knowledge precinct.

The South East Queensland developer has filed plans for 154 apartments on the <a href="https://www.apartments.com.au/new-apartments/4-burke-street-woolloongabba-qld-4102">southern side of Burke Street</a>, where its proposal has been designed alongside a wider vision by LatStudios for the street.

That vision positions the southern side of Burke Street for buildings of 15 storeys and above, while envisaging lower-rise development of up to five storeys on the northern side to transition into Woolloongabba's existing character housing. It also proposes wider pedestrian verges, deep planting, new street trees and upgrades to the pedestrian approach to Boggo Road Station.

The Harridan development itself has been designed by Brisbane-based Arqus Design and will comprise 154 apartments across 16 storeys. The mix is weighted heavily toward two-bedroom apartments, with 121 proposed alongside 10 one-bedroom and 23 three-bedroom residences. There will typically be around 14 units per floor.

A lower-ground car park and three podium levels will accommodate 156 resident parking spaces, along with visitor and commercial parking. There will also be 154 resident bicycle spaces and 40 visitor bicycle parks.

&nbsp;

Harridan is a family-owned developer and part of the Holmwood Highgate Group, with more than three decades of development activity across South East Queensland. Its portfolio spans residential, commercial and industrial property, with current residential projects including Riverbank on Byron in Bulimba, Esperance Residences in Carina and The Precinct at Kinross Road in Thornlands.

Wooloongabba has been popular for apartment developers, particularly since the announcement of the 2032 Summer Olympics games in Brisbane.

While there have been a lot of development applications, it has failed to materialize into real supply.&nbsp;

Sarazin has been the major player in the area. They are under construction at Murcia Residences, on the fringe of East Brisbane and Woolloongabba. They have just launched <a href="https://www.apartments.com.au/new-apartments/the-stanley-residences-woolloongabba-8-trafalgar-street-woolloongabba-qld-4102">The Stanley Residences</a>, in Woolloongabba on Trafalagar Street. They also have Nuage coming soon on the nearby <a href="https://www.apartments.com.au/new-apartments/nuage-woolloongabba-14-wellington-road-woolloongabba-qld-4102">Wellington Road</a>.

First look: Harridan plans Burke Street transformation beside Boggo Road transport hub

Apartments

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It doesn't exist on the Melbourne City Council register, nor the State register, which represent the two primary methods of monitoring inner Melbourne's major planning applications. Rather a proposed redevelopment of 502 Albert Road, East Melbourne has been listed on DTPLI's heritage register, as the application seeks demolition to part of the adjoining historic East Melbourne Synagogue.

502 Albert Road, East Melbourne served as the Salvation Army Printing Works complex once upon a time and according a report published in the The Age dated 2011, the site was <a href="http://www.theage.com.au/business/property/citadel-handed-over-20111216-1oyop" target="_blank">sold to Chinese-based interests</a> during that year for $9.7 million. The intended plans were bought to light once more by Apartments.com.au forum member, Fedsquared.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image218.jpg" rel="gallery-all" title="The sites in question with tower rising behind. Image © DCM"><img alt="" class="image-article-full-width-580px" height="469" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image218.jpg?itok=30UPNnyj" title="The sites in question with tower rising behind. Image © DCM" width="580"></a>

<figcaption>The sites in question with tower rising behind. Image © DCM</figcaption></figure><h2>Application details</h2>

<ul>
<li>502 Albert Road, East Melbourne: existing 1901 three-level Romanesque-style building onsite</li>
	<li>Developer: Woodlink Design and Development</li>
	<li>Architect: Denton Corker Marshall</li>
	<li>27 level residential tower at 88.98 metres</li>
	<li>​66 apartments over 2/3/4 bedroom options</li>
	<li>87 car parking spaces over basement and podium levels, serviced by car vehicle lift</li>
	<li>Facilities include cafe/gallery, pool, gym and common area</li>
</ul>
<h2>Heritage consideration</h2>

<blockquote>
The East Melbourne synagogue is a mid-19th century bluestone and brick building based on the revival Greek Corinthian style. The building is significant as an example of the work of architects Crouch &amp; Wilson, prominent designers of ecclesiastical buildings in Victoria in the nineteenth century.

As the only surviving example of two synagogues designed by the architects, the East Melbourne building demonstrates the denominational diversity that characterised their practice during that time. It is one of a very small number of ecclesiastical buildings that they designed in the Classical tradition.
<cite>Roger Gibbins, Urbis</cite>
</blockquote>

<h2>A quid pro quo solution</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image220.jpg" rel="gallery-all" title="The proposed ground floor layout. Image © DCM"><img alt="" class="image-article-full-width-580px" height="586" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image220.jpg?itok=Poe-yQdO" title="The proposed ground floor layout. Image © DCM" width="580"></a>

<figcaption>The proposed ground floor layout. Image © DCM</figcaption></figure>In a solution designed to satisfy both parties, the development calls for the demolition of registered buildings at the rear of the Synagogue at 488 Albert Street East Melbourne in order to provide the intended tower with a viable footprint. The synagogue will contribute part of its land holding to the developer, in return the developer will fully refurbish the East Melbourne Synagogue.

In addition, new facilities over the tower's ground floor will be dedicated to the Synagogue, "Enabling it to provide a comfortable and safe environment for the congregation and visitors. This will enable the synagogue to remain viable, maintaining the congregation into the future."

Furthermore the proposed solution sees three two bedroom apartments, a café and a multi-purpose room seeded to the Synagogue as a means of future income.

<h2>Total luxury</h2>

From upcoming Spring Street giants to 150 Clarendon Street and Jolimont, the Parliamentary Precinct/Fitzroy Gardens are ringed by luxury apartment developments. Those behind 502 Albert Road have positioned the tower to sit within the ultra high-end of Melbourne's apartment market, with apartment sizes far beyond the norm; in fact some are just plain amazing:

<ul>
<li>Smallest 2BR at combined internal/external: 108sqm</li>
	<li>Typical 2BR internal/external: average 160sqm approximately</li>
	<li>Typical 3BR internal/external: average 220sqm approximately</li>
	<li>Penthouse split over two levels: 4BR at 372sqm internal + 170sqm external</li>
</ul>
<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image263.jpg" rel="gallery-all" title="The proposed L10-12 layout. Image © DCM"><img alt="" class="image-article-full-width-580px" height="476" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image263.jpg?itok=6xwQKE90" title="The proposed L10-12 layout. Image © DCM" width="580"></a>

<figcaption>The proposed L10-12 layout. Image © DCM</figcaption></figure>Applying a modest sales price of $9000 per internal square metre as a rough guide to apartment pricing, a three bedroom abode of 255sqm internal over levels 10-12 would sell for in excess of $2.3 million. Evidently the tower has been positioned to compete with Melbourne's elite residential towers, if not usurp them in the pedigree stakes.

<h2>Comment</h2>

The tower externally looks to follow the lead of Denton Corker Marshall's <a href="/news/85-spring-street-and-the-east-enders" target="_blank">85 Spring Street</a> which is also seeking planning consent, with colour palette and finishes quite similar; blue facades contrasted by lighter block elements. I guess this could be construed as an architect exploring a certain design path or lack of initiative, depends upon your perspective.

As for the few who may call this development home one day, half their luck!
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silvermb

Is this Melbourne's most exclusive and expensive apartment development?

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The latest in a mounting number of apartment developments centred around <a href="/new-apartments/carlton-vic-3053">Carlton's</a> Queensberry Street was launched last night. <a href="/buildings/the-eminence-139-queensberry-street-carlton">The Eminence</a>, which was <a href="/news/planning-application-139-155-queensberry-street-carlton" target="_blank">first highlighted last year</a> by Apartments.com.au as a planning application, celebrated its launch event with all relevant project partners in attendance.

Speaking to project architect Ian Briggs of <a href="/architects/plus-architecture">Plus Architecture</a>, he explains that the design reflects its location - a marriage of the CBD's vertical nature and the low-rise, finer grain substance of Carlton. Consequently the project is split into three vertical volumes, they being the lower Queensberry or northern volume, central and CBD volumes.

Each of these is in turn broken into blocks of two or three levels by way of white external privacy panels/load-bearing features to signify the street level height of traditional Carlton housing. In another nod to the past street level frontages are broken by the use of cottage reliefs, either consisting of perforated metal as seen below or shotcreted forms along other boundaries according to the architect.

<blockquote>
The design is a delicate balance of its environment, responding to the low line, staccato street fronts of Carlton and the high-rise scale of the city. The building form is separated into three towers to capitalise on light entry, natural ventilation and views to every 1, 2 and 3 bedroom apartment and social space. Floor to ceiling glass to capture views, and expressed fins to frame them, wrap around the façade in a modern day interpretation of classic architecture that is carried from the lobby to the rooftop retreat.
<cite>Developer's description</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image205.jpg" rel="gallery-all" title="The Eminence plays on Carlton's low-rise character"><img alt="" class="image-article-full-width-580px" height="390" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image205.jpg?itok=cpgoTQON" title="The Eminence plays on Carlton's low-rise character" width="580"></a>

<figcaption>The Eminence plays on Carlton's low-rise character</figcaption></figure>Near on 30% of the 193 apartments have been sold prior to launch with the owner-occupier market firmly in mind. Paraphrasing what was said last night, an investor may buy in to an owner-occupier focused development yet an owner-occupier will shun an investment driven apartment development, and that's the case with The Eminence as owner-occupiers buyers are represented heavily to date.

In the broader context a search of the Apartments.com.au database shows The Eminence is joined by <a href="/buildings/queens-carlton-106-queensberry-street-carlton" target="_blank">Queens Carlton</a> at the registration and sales stage. In addition <a href="/buildings/81-cardigan-street-carlton" target="_blank">81 Cardigan Street</a> and <a href="/buildings/upper-house-516-520-swanston-street-carlton">Upper House</a> are at varying stages of construction with the latter receiving its finishing touches.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_6587.jpg" rel="gallery-all" title="Queensberry Street with 81 Cardigan, Eminence and Upper House in view"><img alt="" class="image-article-full-width-580px" height="393" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_6587.jpg?itok=_6HzeyvK" title="Queensberry Street with 81 Cardigan, Eminence and Upper House in view" width="580"></a>

<figcaption>Queensberry Street with 81 Cardigan, Eminence and Upper House in view</figcaption></figure>Directly opposite The Eminence, the distinctive facade of <a href="/developments/carlton-vic-3053">152 Queensberry Street</a> is waiting in the wings with planning approval. Together these projects will inject in the vicinity of 430 apartments with little more than 200 metres separating the quartet.

Into the future <a href="/developers/grocon">Grocon's</a> redevelopment of the former CUB site is expected to yield three buildings fronting Queensberry Street. <a href="/news/days-of-future-past-cub-site-carlton-continued" target="_blank">Outlined previously</a>, the three future towers have the potential to yield hundreds of new apartments, but for now The Eminence holds sway over this emerging development corridor.
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The Eminence joins the queue on Queensberry

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Urban.com.au aren't averse to providing a shout out to firms who design intriguing residential buildings, albeit conceptual ones. Recently a design by South Melbourne firm <a href="http://burtonandcarter.com" target="_blank">Burton &amp; Carter</a> crossed our desks and we were mighty impressed.

The architect's summary of the gateway project designed for Port Melbourne is as follows:

<blockquote>
The Eminence is a proposed 35 storey residential tower in the bay side area of Port Melbourne.

The parametric design of the podium incorporated retail, restaurant and cafe spaces to generate a lively community space for residents and public that would make use of the interesting design that allowed for natural light and bay side views through the triangulated windows, yet stopped unwanted cold strong south-west winds. The opening up of the facade allows for a triple storey interior main lobby that marks the entrance at ground level.

The residential tower connects with the podium with a sleek extrusion to the north-west facade, allowing maximum balcony space to the south to maximise views of the bay side for the residents, but also allowing city views to the north-east. The smooth finish to the tower’s form creates a crown on top of the building that follows the curvilinear form of the podium to generate an aesthetic connection between the two.
<cite><a href="http://www.burtonandcarter.com/#!multi-residential/c1ww2" target="_blank">Burton and Carter: The Eminence Apartments</a></cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/9f8809_2d38001534e24636a2f08a669cddb3ed.jpg_srz_p_954_865_85_22_0.50_1.20_0.jpg" rel="gallery-all" title="Image © Burton &amp; Carter"><img alt="" class="image-article-full-width-580px" height="526" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/9f8809_2d38001534e24636a2f08a669cddb3ed.jpg_srz_p_954_865_85_22_0.50_1.20_0.jpg?itok=9HVgBnKA" title="Image © Burton &amp; Carter" width="580"></a>

<figcaption>Image © Burton &amp; Carter</figcaption></figure>Visually, design parallels can be drawn between Burton &amp; Carter's scheme and <a href="http://snohetta.com/project/90-ras-al-khaimah-gateway" target="_blank">Snøhetta's</a> Ras Al Khaimah gateway project in the emerging UAE emirate, albeit on a smaller scale.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/arch2o-rak-gateway-project-8.jpg" rel="gallery-all" title="Image courtesy Arch2o"><img alt="" class="image-article-full-width-580px" height="328" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/arch2o-rak-gateway-project-8.jpg?itok=QxaZO7DE" title="Image courtesy Arch2o" width="580"></a>

<figcaption>Image courtesy Arch2o</figcaption></figure>Both designs are mixed-use in nature and carry substantial areas of associated communal space and landscaping. Externally the buildings are quite similar in styling, while also providing a variety of sheltered and shaded spaces for public use. The undulating form of either design peaks with a landmark 'gateway' tower signifying the structures isolated dominance.

Both gateway projects are also situated at the entrance to their respective city, the difference being Ras Al Khaimah's fronts the desert whereas Port Melbourne's would be a marker for arriving ships.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/01_2.jpg" rel="gallery-all" title="Image © Laurence Dragomir"><img alt="" class="image-article-full-width-580px" height="317" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/01_2.jpg?itok=IdVbhBaT" title="Image © Laurence Dragomir" width="580"></a>

<figcaption>Image © Laurence Dragomir</figcaption></figure>Resident render guru Laurence provided us with this <a href="/news/blockhead-concept-pier-ing-into-the-future" target="_blank">Port Melbourne concept design</a> last year (as seen above), further investigating the notion of a gateway structure marking ones aquatic arrival into Melbourne. I'd take any which one in Melbourne yet Button and Carter's is a crisp, contemporary design that unfortunately will never seemingly see the light of day.
</body></html>

Gateway meets gateway meets gateway in Port Melbourne

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If one statistic brings into focus Melbourne's current development boom, it's this one; since Rialto's completion heralding Melbourne's first 200 metre plus tower in 1986, a total of six towers beyond 200 metres (not including antennas) have been built in the proceeding 28 years.

Melbourne right now has 23 towers beyond 200 metres ranging from proposed to under construction.

It's a gobsmacking figure representative of a perfect storm of circumstances both locally and abroad which based upon the evidence at hand will see the vast majority of these proposals delivered, rather than land banked or onsold. Counted within the ranks of the 23 listed below are four towers of 300 metres or greater, propelling Melbourne in the the ranks of other global cities with 'Supertall' towers.

<h2>The 200 metre plus tower list as of August 2014</h2>

<table border="1" cellpadding="1" cellspacing="1">
<thead><tr>
<th>Address</th>
			<th>Height</th>
			<th>Developer</th>
			<th>Architect</th>
			<th>Status</th>
			<th>Apartments</th>
		</tr></thead>
<tbody>
<tr>
<td><a href="/buildings/568-collins-street-melbourne">568 Collins Street</a></td>
			<td>218m</td>
			<td>Stamoulis Property Group</td>
			<td>Bruce Henderson</td>
			<td>Under Construction</td>
			<td>588</td>
		</tr>
<tr>
<td><a href="/buildings/prima-tower-31-queensbridge-street-southbank">Prima Pearl - 31 Queensbridge Street</a></td>
			<td>254m</td>
			<td>PDG Corporation</td>
			<td>Disegno Australia</td>
			<td>Under Construction</td>
			<td>667</td>
		</tr>
<tr>
<td>Vision - 500 Elizabeth Street</td>
			<td>226m</td>
			<td>Brady Group</td>
			<td>Peddle Thorp</td>
			<td>Under Construction</td>
			<td>524</td>
		</tr>
<tr>
<td><a href="/new-apartments/150-queen-street-melbourne">Tower Melbourne - 150 Queen Street</a></td>
			<td>226m</td>
			<td>CEL Australia</td>
			<td>Elenberg Fraser</td>
			<td>Delayed</td>
			<td>581</td>
		</tr>
<tr>
<td><a href="/buildings/victoria-one-452-472-elizabeth-street-melbourne">Victoria One - 452 Elizabeth Street</a></td>
			<td>241m</td>
			<td>Golden Age</td>
			<td>Elenberg Fraser</td>
			<td>Sales</td>
			<td>622</td>
		</tr>
<tr>
<td><a href="/buildings/light-house-450-elizabeth-street-melbourne">Light House - 450 Elizabeth Street</a></td>
			<td>218m</td>
			<td>Hengyi - Sixth Grange</td>
			<td>Elenberg Fraser</td>
			<td>Sales</td>
			<td>607</td>
		</tr>
<tr>
<td><a href="/buildings/eq-tower-127-abeckett-street-melbourne">EQ Tower - 127 A'Beckett Street</a></td>
			<td>202m</td>
			<td>ICD Property</td>
			<td>Elenberg Fraser</td>
			<td>Sales</td>
			<td>632</td>
		</tr>
<tr>
<td><a href="/new-apartments/elysium-54-clarke-street-southbank">Elysium - 54 Clarke Street</a></td>
			<td>244m</td>
			<td>Baracon</td>
			<td>BKK Architects</td>
			<td>Registrations</td>
			<td>270</td>
		</tr>
<tr>
<td><a href="/new-townhouses/272-queen-street-melbourne">272 Queen Street</a></td>
			<td>210m</td>
			<td>Site for sale</td>
			<td>Peddle Thorp</td>
			<td>Approved</td>
			<td>624</td>
		</tr>
<tr>
<td><a href="/buildings/australia-108-southbank-70-southbank-boulevard-southbank">70 Southbank Boulevard</a></td>
			<td>319m</td>
			<td>Aspial WCL</td>
			<td>Fender Katsalidis</td>
			<td>Approved</td>
			<td>1105</td>
		</tr>
<tr>
<td><a href="/buildings/west-side-place-melbourne-250-spencer-street-melbourne-vic-3000">250 Spencer Street T1</a></td>
			<td>295-300m</td>
			<td>Far East Consortium</td>
			<td>Cottee Parker</td>
			<td>Approved envelope</td>
			<td>750</td>
		</tr>
<tr>
<td><a href="/buildings/west-side-place-melbourne-250-spencer-street-melbourne-vic-3000">250 Spencer Street T2</a></td>
			<td>235-240m</td>
			<td>Far East Consortium</td>
			<td>Cottee Parker</td>
			<td>Approved envelope</td>
			<td>805</td>
		</tr>
<tr>
<td><a href="/buildings/west-side-place-melbourne-250-spencer-street-melbourne-vic-3000">250 Spencer Street T3</a></td>
			<td>205-210m</td>
			<td>Far East Consortium</td>
			<td>Cottee Parker</td>
			<td>Approved envelope</td>
			<td>520</td>
		</tr>
<tr>
<td><a href="/buildings/west-side-place-melbourne-250-spencer-street-melbourne-vic-3000">250 Spencer Street T4</a></td>
			<td>225-230m</td>
			<td>Far East Consortium</td>
			<td>Cottee Parker</td>
			<td>Approved envelope</td>
			<td>788</td>
		</tr>
<tr>
<td><a href="/buildings/380-melbourne-380-lonsdale-street-melbourne">380 Lonsdale Street</a></td>
			<td>217m</td>
			<td>Hiap Hoe</td>
			<td>Elenberg Fraser</td>
			<td>Planning</td>
			<td>728</td>
		</tr>
<tr>
<td><a href="/new-apartments/one-queensbridge-street-1-23-queensbridge-street-southbank">1 Queensbridge Street</a></td>
			<td>308m</td>
			<td>Schiavello - Crown</td>
			<td>Bates Smart</td>
			<td>Planning</td>
			<td>626</td>
		</tr>
<tr>
<td><a href="/new-apartments/madison-grand-334-city-road-southbank">334-344 City Road</a></td>
			<td>270m</td>
			<td>Private</td>
			<td>Hayball</td>
			<td>Planning</td>
			<td>578</td>
		</tr>
<tr>
<td><a href="/new-apartments/38-freshwater-place-southbank">25-35 Power Street</a></td>
			<td>274m</td>
			<td>ML Hospitality</td>
			<td>Metier 3</td>
			<td>Planning</td>
			<td>496</td>
		</tr>
<tr>
<td><a href="/buildings/swanston-central-168-victoria-street-carlton">156-172 Victoria Street</a></td>
			<td>237m</td>
			<td>CEL Australia</td>
			<td>Elenberg Fraser</td>
			<td>Planning</td>
			<td>1037</td>
		</tr>
<tr>
<td><a href="/buildings/97-franklin-street-melbourne">97 Franklin Street</a></td>
			<td>216m</td>
			<td>Artemis Group</td>
			<td>Hassell Studio</td>
			<td>Planning</td>
			<td>367</td>
		</tr>
<tr>
<td><a href="/news/planning-application-180-russell-street-melbourne">180 Russell Street</a></td>
			<td>271m</td>
			<td>AXF Australia</td>
			<td>Bunchan Group</td>
			<td>Planning</td>
			<td>506</td>
		</tr>
<tr>
<td><a href="/buildings/aurora-melbourne-central-224-la-trobe-street-melbourne">224-252 La Trobe Street</a></td>
			<td>267m</td>
			<td>UEM Sunrise</td>
			<td>Eleneberg Fraser</td>
			<td>Planning</td>
			<td>1139</td>
		</tr>
<tr>
<td><a href="/buildings/avant-60-abeckett-street-melbourne">54-64 A'Beckett Street</a></td>
			<td>253m</td>
			<td>Aspial WCL</td>
			<td>Elenberg Fraser</td>
			<td>Planning</td>
			<td>750</td>
		</tr>
<tr>
<td><a href="/news/cbus-property-seeks-a-sky-high-planning-scheme-amendment-for-447-collins">447 Collins Street</a></td>
			<td>300m</td>
			<td>CBUS Property</td>
			<td>Woods Bagot + SHoP</td>
			<td>Proposed</td>
			<td>400</td>
		</tr>
</tbody>
</table>
All projects above include a residential component, with no purely commercial towers included. On that front QIC's 80 Collins Street comes closest with an overall height of 187 metres.

Given there are always minor fluctuations in apartment numbers per project, the above list would pump in the vicinity of 15,700 apartments or near on 30,000 permanent residents into the City of Melbourne. Factor in the thousands of hotel suites which are included within 10 of the 23 proposals and the transient population figure also rises sharply.

<h2>One image says it all</h2>

Below is a marketing image for ICD Property's EQ Tower located at 127 A'Beckett Street. If the opening Rialto statistic brings the matter into focus, the below image provides a visual aid as to the rapidly evolving nature of Melbourne's skyline.

In addition to EQ Tower, no less that 14 other towers of 200 metres or more would be visible in some way, excluding those already completed. A healthy number of these towers are located within the CBD's northern reaches surrounding EQ Tower; testament to the sudden explosion of apartments loosely surrounding Victoria Market.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/v02_ext_skyline_aerial_view_lr.jpg" rel="gallery-all" title="One of many. Image courtesy eqtower.com.au"><img alt="" class="image-article-full-width-580px" height="364" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/v02_ext_skyline_aerial_view_lr.jpg?itok=LtOraKr3" title="One of many. Image courtesy eqtower.com.au" width="580"></a>

<figcaption>One of many. Image courtesy eqtower.com.au</figcaption></figure><h2>Future towers on the radar</h2>

Listed on Melbourne-based Altus Development's website is a forthcoming scheme fo A'Beckett Street. With an expected value of $395 million, the proposal will hold a nominal 1125 apartments and hotel suites.

<blockquote>
On the high ground of Melbourne’s CBD and close to its famed premier universities, hospitals, parks and cosmopolitan nightlife of the city’s northern precinct will rise a magnificent tower. Comprising 900 residential apartments, a 4-star hotel and dining this development represents unparalleled growth opportunities. Central to key Melbourne destinations and exceptionally well-served by public transport and arterials, it is a foremost opportunity.
<cite><a href="http://www.altusdevelopment.com.au/melbourne-developments">Altus Development: Melbourne Developments</a></cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/abeckett_crop.jpg" rel="gallery-all" title="A'Beckett Street Melbourne CBD. Image © Altus Development"><img alt="" class="image-article-full-width-580px" height="237" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/abeckett_crop.jpg?itok=9I_S9eHf" title="A'Beckett Street Melbourne CBD. Image © Altus Development" width="580"></a>

<figcaption>Concept snippet for A'Beckett Street Melbourne CBD. Image © Altus Development</figcaption></figure>Elsewhere Fragrance Group's 555 Collins Street has been reported as seeking a height of 305 metres AHD in an all-commercial development, although this will be confirmed when the relevant planning application is submitted. The good oil also suggests that Fragrance Group's Savoy Tavern site on Spencer Street and PJ Development Holdings' Kavanagh car park site on Southbank will also (very) comfortably exceed the 200 metre barrier.

Of course there are also those projects which arise unbeknown to the greater public, but for the immediate future it seems likely the number of 200 metre plus proposals will slow as developers seek to materialise the many projects listed above.
</body></html>

Melbourne's 200 metre club bursting at the seams

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It's become a well worn path in recent years; small-scale property developers winding their way up in project scale to a point where they begin to assert themselves as a serious player in Melbourne's development landscape. The subject of today's article is JD Group who according to their website were established during 1996 and for the most part went about their business of creating townhouse and low-rise apartment projects.

Under the guidance of CEO &amp; Managing Director John Yun, JD Group have of late ventured into larger low-rise projects. Currently under construction, the 71 apartments of <a href="/buildings/reynolds-gardens-187-reynolds-road-doncaster-east" target="_blank">Reynolds Gardens</a> is soon to be joined by the 50 apartments of <a href="/buildings/middle-burke-436-burke-road-camberwell" target="_blank">Middle Burke</a> which begins construction this September.

Meritorious as these two are, they look to be a springboard with JD Group intending to ramp up the scale of future residential projects. According to their website, four major development sites have been added to the JD Group's stable of late, they are:

<h2>196-202 Burwood Road, Hawthorn</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/jdweb.jpg" rel="gallery-all" title="196-202 Burwood Road, Hawthorn. Image © JD Group"><img alt="" class="image-article-full-width-580px" height="295" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/jdweb.jpg?itok=_3N7JTSz" title="196-202 Burwood Road, Hawthorn. Image © JD Group" width="580"></a>

<figcaption>196-202 Burwood Road, Hawthorn. Image © JD Group</figcaption></figure>The firm's most recent acquisition at 196-202 Burwood Road and 1-9 Drill Street, Hawthorn represents a large development site of 7,013 sqm. The existing Going Going Green nursery onsite holds street frontages to Burwood Road of 69m and 101m to Drill Street.

If the diagonally opposite Atria project recently developed by Caydon is any indication, a residential project in the vicinity of 250 apartments is plausible.

<h2>180-200 Reynolds Road, Doncaster East</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/38-OA-South-Birdeye-View1.jpg" rel="gallery-all" title="180-200 Reynolds Road, Doncaster East. Image © JD Group"><img alt="" class="image-article-full-width-580px" height="295" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/38-OA-South-Birdeye-View1.jpg?itok=oKSd85qp" title="180-200 Reynolds Road, Doncaster East. Image © JD Group" width="580"></a>

<figcaption>180-200 Reynolds Road, Doncaster East. Image © JD Group</figcaption></figure>Currently before Manningham City Council, 180-200 Reynolds Road, Doncaster East is diagonally opposite JD Group's Reynolds Gardens project. Designed by Paul Shaw &amp; Associates, the proposal seeks to deliver 300 dwellings within four apartment buildings over the 13,376 sqm site with all apartments containing either one or two bedrooms.

Council planners have advised approval for the application.

<h2>20 Queens Road, Melbourne</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/11_2.jpg" rel="gallery-all" title="20 Queens Road, Melbourne. Image © JD Group"><img alt="" class="image-article-full-width-580px" height="295" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/11_2.jpg?itok=wjXEAWqX" title="20 Queens Road, Melbourne. Image © JD Group" width="580"></a>

<figcaption>20 Queens Road, Melbourne. Image © JD Group</figcaption></figure>Reported as being for sale this year with a potential planning application yielding 461 apartments, 20-22 Queens Road covers 4,598 sqm with Albert Park Golf Course frontage. Post purchase, JD Group have chosen Rothe Lowman to conceive an apartment tower which is now under town planning according to the developer's website.

<h2>1026-1030 Doncaster Road, Doncaster East</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/1026.jpg" rel="gallery-all" title="1026-1030 Doncaster Road, Doncaster East. Image © JD Group"><img alt="" class="image-article-full-width-580px" height="295" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/1026.jpg?itok=2cYvG4od" title="1026-1030 Doncaster Road, Doncaster East. Image © JD Group" width="580"></a>

<figcaption>1026-1030 Doncaster Road, Doncaster East. Image © JD Group</figcaption></figure>JD Group are based in Doncaster East so it's no surprise their fourth prime development site is also their third development within the suburb. Intended to be a landmark development with more than 100 high-end apartments, the 4,200 sqm site is currently under town planning.

From meagre beginnings to near on 1000 apartments in the development pipeline, JD Group look to be asserting themselves on the Melbourne property development landscape.
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JD Group ramp up their Melbourne project pipeline

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It is always a worthwhile exercise in gleaning the opinions of others, more so when the person in question represents a growing wave of non-resident apartment buyers seeking to claim a slice of the Melbourne residential market.

Urban.com.au had the opportunity to pose a number of questions to Light House purchaser and Melbourne semi-resident, Raymond Wei.

In this vox pop of sorts we began by asking the question perhaps most pertinent: would you describe yourself as an investor or an owner-occupier?

RW: I view myself as an owner, I won't be using my apartment year-round but when I'm in Melbourne it is my residence.

MB: Melbourne's skyline is always changing with new projects appearing; were views a consideration when you purchased or merely a benefit?

RW: Everyone would choose sunlight and views if they had the choice. I know Melbourne is changing quickly so views will change but I appreciate direct sunlight and not living in the shadow all the time. Light House will give me both.

MB: What attracted to you the development, in terms of location and design?

RW: I know what Melbourne can be like with its weather, so I was impressed with the winter garden designed into the apartment; it creates a really comfortable residential environment and gives me another usable space when I want it.

The location is great, I have the market and shops a few minutes away.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/lhintimage.jpg" rel="gallery-all" title="Light House Melbourne's dining room"><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/lhintimage.jpg?itok=vErr877q" title="Light House Melbourne's dining room" width="580"></a>

<figcaption>Light House Melbourne's dining room</figcaption></figure>MB: How important was the interior design of the living spaces when considering your purchase?

RW: Very important as I will end up living in the apartment. Some people don't care so much, as they are just investors looking to buy an investment property. With Light House I looked at the quality of the living spaces plus I was impressed with the amount of natural light available.

MB: Would you use the communal facilities at Light House (e.g. the sanctuary spa and the entertainment lounge)?

RW: Yes, I will use all of them whilst living in Melbourne. Sometimes you want to get out of your house but not necessarily go outside - maybe the weather's not so good or so on - and the facilities allow me break my routine. I get to relax, work or socialise in quality spaces.

MB: Is a car park important or just an afterthought when living in the CBD?

RW: I require a car when in Melbourne, so absolutely parking becomes extremely important. It takes away all the headache of trying to find street parking in a city where they're not easy to find. It's certainly cheaper than getting charged hefty fees at public car park.

MB: As for the world's most livable city, what do you find attractive about living in Melbourne?

RW: Living in the city brings a lot of convenience. I'm within walking distance to major shopping centres, Victoria Market and many other attractions that local residents take as part of everyday life.

I really like the culturally diversified lifestyle, events, mixed cuisines and restaurants plus the varied festivals... Melbourne has a lot to offer in a concentrated area.
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The rhyme and reason for buying in Melbourne 

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Crane your neck skyward toward Southbank and you'll see the final floors appearing on Melbourne's latest high-rise icon: Prima Pearl.

Site works began in February 2011, giving a fair indication as to how much time, resource and effort is required to realise a tower of Prima Pearl's ilk. Under the guidance of Brookfield Multiplex the tower recently reached its maximum height of 256 metres, officially making Prima Pearl the 2nd tallest residential tower in Melbourne after Eureka Tower and overall the city’s fourth tallest building.

With 50 owners already inhabiting their lower level dwellings, all site construction will be completed by early 2015 marking the tower as the third successful joint project between development entities PDG and Schiavello.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/spp%2020140320.jpg" rel="gallery-all" title="Prima Pearl's lower levels looming over the Yarra earlier during 2014"><img alt="" class="image-article-full-width-580px" height="385" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/spp%2020140320.jpg?itok=b-Tk4TaK" title="Prima Pearl's lower levels looming over the Yarra earlier during 2014" width="580"></a>

<figcaption>Prima Pearl's lower levels looming over the Yarra earlier during 2014</figcaption></figure><h2>Design highlights</h2>

Created by Disegno Australia and defined by its highly reflective bronzed glass façade, the 72 level edifice moves incrementally from a concave to convex form over the full tower height. While aesthetically pleasing to those who look from afar, the highly reflective substrate provides uninterrupted views when looking out from within while also providing the comfort of complete privacy.

No less than 8,500 high performance glazing panels are employed over the facade whereas concrete structure specialist Form 700 employed 2372 precast panels, 42,536m³ of concrete, 4,068 tonnes of reinforcement and near on 400 tonnes of post tensioning in delivering the structure.

<h2>From the ground up!</h2>

Prima Pearl comprises two lobbies, one catering for the 369 apartments within the Pearl segment (most of which have settled), while the balance of the 661 apartments are held in the Prima component above. The Pearl lobby via Power Street provides an immediate sense of space and luxury, punctuated by a green wall. Concierge, building management and/or security personnel will be based at reception and are available 24 hours a day as required.

Eight levels of podium parking sit atop ground level while level 9 features over 2,350sqm of dedicated residential amenity space. Designed to equal the facilities of a six star hotel, the double height space incorporates a 25m in‐ground pool with sauna, spa and steam 
room. A gym, residents’ lounge, private dining room, sun lounge and barbeque terrace over the northern and eastern sides are also included.

Accessible to all residents of Prima Pearl, other amenity area facilities include a virtual golf driving range, meeting rooms, private cinema and a games room. 57 levels of residential apartments ensue while level 67 features the Skylounge, exclusively for the use of residents living on levels 46 – 65. Commanding panoramic views, the area includes multiple sun decks, swimming pool, spa with adjoining steam room, sauna and change facilities, lounge space and private dining room with catering kitchen facilities.

<h2>What they say</h2>

<blockquote>
Prima Pearl was such a unique opportunity for PDG and Schiavello to produce a world class residential tower which added significant value to Melbourne’s growing skyline. All apartments within Prima Pearl sold out within an 18 month timeframe. A prestigious position opposite the Crown Entertainment Complex with the associated five star fashion boutiques and restaurants was very appealing to a wide range of owner occupiers and investors.
<cite>PDG Sales Manager, Mark Giuliano</cite>
</blockquote>

<blockquote>
My goal was to ensure that the architectural intent was realised and that the most beautiful, liveable and unique residential tower currently in Australia would be created for PDG’s clients.
<cite>Disegno Australia Senior Associate, Roberto Dreolini</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Pool.jpg" rel="gallery-all" title="Mesmerising comes to mind. Prima Pearl's pool. Image © PDG Corporation"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Pool.jpg?itok=rxBrnQIU" title="Mesmerising comes to mind. Prima Pearl's pool. Image © PDG Corporation" width="580"></a>

<figcaption>Mesmerising comes to mind. Prima Pearl's pool. Image © PDG Corporation</figcaption></figure>Schiavello originally purchased the Prima Pearl site in 1984. After a number of designs surfaced, Prima Pearl was chosen after Schiavello joined forces with PDG during 2009 with a vision to in their own words, "create a development without equal in inner Melbourne." Testament to their hard work and dedication Melbourne now has a new, high quality icon to gaze upon.

I'm happy to say Apartments.com.au will tour Prima Pearl and provide a comprehensive pictorial review in the coming weeks.
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A bronzed icon takes its place

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I like many others was surprised and impressed when Hengyi Australia announced recently that it had reached sales of 75% for its Light House project on Elizabeth Street. I had also incorrectly made the assumption that the majority of sales to date were to offshore investors, and that Hengyi Australia was merely another of the throng of Asian property developers keen to absorb robust demand for Melbourne apartments.

Following a recent chat with Hengyi's Head of Marketing &amp; Business Development, Stephen Speer, an new impression was born of a Chinese-backed, yet distinctly Melbourne-based developer intent on achieving great things within the local context.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/IMG_5957.jpg" rel="gallery-all" title="The William nearing construction completion"><img alt="" class="image-article-full-width-580px" height="386" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/IMG_5957.jpg?itok=GqlXcUW4" title="The William nearing construction completion" width="580"></a>
<figcaption>The William nearing construction completion</figcaption></figure>Hengyi's initial Bruce Henderson-designed project at 199 William Street is well into construction as seen above, with remaining apartments on offer for sale exclusively within the local market. The rebirthed office complex which will include a Wyndham Hotel upon completion is scheduled to open its doors within months, and Apartments.com.au may just be first through the door to have a look around.

Light House is the flagship project for Hengyi Australia. The size, eye-catching design and methodology behind Light House at 450 Elizabeth Street have ensured the projects success and ingratiated Hengyi to many locally.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/lhd02.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="355" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/lhd02.jpg?itok=_d7QKptv" width="580"></a>
<figcaption> </figcaption></figure>Once the initial partnership was forged with co-developer Sixth Grange, the numbers for Light House were adjusted resulting in a taller proposal which gained approval from Planning Minister Matthew Guy. Thereafter a local retail sales campaign was launched in unison with five investor roadshows through Southeast Asia with Malaysia proving to be the highest yielding stop.

Overall sales for the 607 apartments within Light House now stand beyond 80%, and of those roughly 60% have been to Australian buyers. Sales have been strong over all available layouts with a proportionately healthy percentage of apartments carrying three bedrooms, a result of Hengyi adjusting to local market desires.

Rather than utilising parent company Shandong HYI's resources, local institutions have financed the construction of Light House with demolition slated to begin during September. Piling and associated works will ensue over some months, resulting in the first signs of the tower's skyward movement during 2015. Construction is due for completion early 2017.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/lhd01.jpg" rel="gallery-all" title="450 Elizabeth Street display suite"><img alt="" class="image-article-full-width-580px" height="368" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/lhd01.jpg?itok=6TJNRFkc" title="450 Elizabeth Street display suite" width="580"></a>
<figcaption>450 Elizabeth Street display suite</figcaption></figure>Asked what is next on the back of Light House's success, Stephen Speer suggests Australia is Hengyi's oyster. Given the right project specific dynamics or joint-venture partner, the firm would develop anywhere based upon the opportunity presented. Melbourne, Sydney, Brisbane, Adelaide and Darwin were nominated as potential cities, depending upon the opportunities that arise.

Hengyi Australia have hit the ground running, one can only wonder what the firm has in store next?
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Hengyi Australia makes itself at home

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Hong Kong-backed local developer Far East Consortium has begun pre-sales marketing for the fifth and final installment of their Upper West Side residential development. Currently at planning, The Fifth Apartments otherwise known as 605-613 Lonsdale Street, continues the strong working relationship between developer and architects Cottee Parker.

Responsible for the initial four residential buildings that constituted Upper West Side, Cottee Parker have again delivered a scheme for 605-613 Lonsdale Street which was purchased by Far East Consortium, enabling a fifth tower within the greater development.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image100.jpg" rel="gallery-all" title="As envisaged from Spencer Street. Image © Cottee Parker"><img alt="" class="image-article-full-width-580px" height="905" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image100.jpg?itok=5xKWoMtW" title="As envisaged from Spencer Street. Image © Cottee Parker" width="580"></a>

<h2>Planning assessment details</h2>

<ul>
<li>The Fifth Apartments @ 605-613 Lonsdale Street</li>
	<li>51 levels and 165.45 metres in height</li>
	<li>1,491 sq.m site including 133 sq.m under Rose Lane</li>
	<li>399 apartments - 64 x one bedroom, 291 x two bedroom, 44 x three bedroom</li>
	<li>279 sq.m of retail over four separate tenancies to Rose Lane and Lonsdale Street</li>
	<li>204 car spaces, 6 motorbike spaces, 122 bicycle spaces provided within two basement levels and six podium levels, accessed via two car lifts from Lonsdale Street. </li>
</ul>
<h2>Cottee Parker guiding factors</h2>

<blockquote>
From a built form perspective the proposed design aims for three principal objectives: to activate the ground plane with retail tenancies and foyer entry to the exposed frontages; to provide a podium activated with apartments and of a scale that contributes and enhances the street wall face to both Lonsdale Street and Rose Lane; and a tower of apartments that reinforces the Hoddle Grid in its orientation on the site, is set back off its boundaries to separate its form from the podium below, and offers maximum access to sunlight and views across the city and beyond.
</blockquote>

Externally the tower varies from its neighbours by featuring copper and champagne metal cladding over the tower, whereas other UWS towers rely upon curtain wall glazing or precast finishes. Arranged in a rectilinear pattern, The Fifth's facade is accentuated by bronze tinted glass balustrades and is presented in almost a haphazard manner to pique visual interest.

<blockquote>
The resultant expression is of a random cellular nature with added layers of complexity developed by the location of the glazing and the secondary solid balustrade components.
</blockquote>

Although the western end of the CBD continues to flourish with a bevy of new developments, The Fifth will find its only direct residential interface with the adjoining 56 level Manhattan which is currently under construction. Both buildings front Rose Lane and as such 3.86 metres separate the towers at street level. Setbacks to Lonsdale Street above podium level maintain a minimum of six metres while separation to the adjoining Manhattan above podium is generally maintained at ten metres.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/roi-image-02-1927x1101.jpg" rel="gallery-all" title="A touch of Jack Merlo. Image © thefifthapartments.com.au"><img alt="" class="image-article-full-width-580px" height="331" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/roi-image-02-1927x1101.jpg?itok=r3oTMHJz" title="A touch of Jack Merlo. Image © thefifthapartments.com.au" width="580"></a>

<h2>Internal amenity</h2>

Jack Merlo has been charged with delivering The Fifth's recreational areas, totalling 396 sq.m. Residential amenity over level 6 includes a gym, lounge and terrace while pool, spa, teppanyaki grill and rooftop garden are also present.

Nine apartments per floor is the norm for the tower component with fewer apartments located over the podium levels, acting as a car park wrap. No less than 22 separate apartment floorplans are available within The Fifth with the most proportionately generous being a level seven 2bed/bath at 225 sq.m, 156 sq.m of which is terrace. More typical spaces of between 47 sq.m and 108 sq.m constitute the majority of the 399 apartments expected to head to sales upon final approval.

<h2>Development team</h2>

<ul>
<li>Developer: Far East Consortium</li>
<li>Architect: Cottee Parker Architects</li>
<li>Structural &amp; Civil: Winward Structures</li>
<li>Traffic: Cardno</li>
<li>ESD Consultant: Wood &amp; Grieve</li>
<li>Services, Fire &amp; Lift Engineer: Wood &amp; Grieve</li>
<li>Hydraulics: Hydrautech</li>
<li>Acoustic Engineer: Acoustic Logic</li>
<li>Surveyor: Jeavons &amp; Tomkinson</li>
<li>Building Surveyor: Phillip Chun</li>
<li>Waste: Wastech</li>
<li>Town Planner: Fulcrum Planning</li>
<li>Wind Engineer: Melconsultants</li>
<li>Facade Engineer: BG&amp;E Consulting</li>
<li>3D Renders: Luminova</li>
</ul>
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The Fifth > 605-613 Lonsdale Street, Melbourne

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Is it a case of natural progression or development too far? City of Yarra is currently considering an 11 level residential application located at 243-247 Queens Parade in Clifton Hill.

Located within a wedge of land known as Clifton Hill Interchange, the site and surrounds are earmarked for residential redevelopment via both State Planning Policy Framework and the Local Planning Policy Framework. The latter decrees that built form of 5-6 storeys are ideal "Unless the proposal can achieve benefits such as significant upper level setbacks, architectural design excellence and positive contribution to the enhancement of the public domain."

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image64_1.jpg" rel="gallery-all" title="Site location. Image © Fieldwork"><img alt="" class="image-article-full-width-580px" height="348" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image64_1.jpg?itok=i_GJkM1-" title="Site location. Image © Fieldwork" width="580"></a>

<figcaption>Site location. Image © Fieldwork</figcaption></figure><h2>Design details</h2>

<ul>
<li>Address: 243-247 Queens Parade</li>
	<li>Developer: Parade Projects Pty Ltd</li>
	<li>Architect: Fieldwork Projects</li>
	<li>Town Planning: Tract Consultants</li>
	<li>11 levels @ 40.5 metres</li>
	<li>76 dwellings (38 x 1 bedroom 30 x 2 bedroom 8 x 3 bedroom)</li>
	<li>85 basement car spaces</li>
	<li>2 retail spaces over 109.3 sq.m</li>
	<li>Communal roof top gardens at eighth and eleventh floors</li>
	<li>4 star Green Star</li>
</ul>
<h2>Fieldwork make their debut</h2>

Northcote-based Fieldwork Projects make their debut on Apartments.com.au with 243-247 Queens Parade in Clifton Hill. In designing the project Fieldwork have sought "Close consultation with Yarra City Council to achieve a highly suitable planning outcome for the site. Close attention has been paid to Council's Municipal Strategic Statement, including housing diversity, urban design principles and the site's strategic potential for absorbing a higher density of Yarra residents."

Generally the building consists of four elements:

<ul>
<li>A two level podium and canopy at ground level, which integrates with the existing warehouse streetscape (Ground Floor to Level 1)</li>
	<li>A set-back apartment level with contiguous decking creates a shadow-line effect, delineating the upper and lower forms (Level 2)</li>
	<li>The 'floating' sculptural form (Levels 3 to 7)</li>
	<li>The setback upper sculptural form (Levels 8 to 10)</li>
</ul>
<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image65.jpg" rel="gallery-all" title="Crowning feature. Image © Fieldwork"><img alt="" class="image-article-full-width-580px" height="446" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image65.jpg?itok=whvRpNCg" title="Crowning feature. Image © Fieldwork" width="580"></a>

<figcaption>Crowning feature. Image © Fieldwork</figcaption></figure><blockquote>
The building is designed to be sensitive and responsive to the existing context while being mindful of the changing nature of the area and the likely higher density development which will eventually surround it.
</blockquote>

Vertically ribbed precast panels are broken in places by vertical aluminium fins and dynamic, operable bi-fold shutters. Lower levels feature timber bi-folds as does the underside of the footpath canopy while street frontage is a mixture of white and charcoal brickwork.

The building's required setback of the upper form allows for a landscaped terrace area supplemented by an indoor communal area. Landscaping and common vegetable garden aside, the terrace is framed by a feature tri-level staircase and includes a kitchen, dining facilities and the ubiquitous barbeque.

<h2>The pointlessness of grey planning?</h2>

Recall that City of Yarra have nominated 5-6 levels as their preferred built form outcome, yet have left the door open for increases subject to factors such as design excellence. During 2013 Council rejected the adjoining 217-241 Queens Parade development at 8 levels which was consequently approved by VCAT.

At 11 levels could anyone envisage City of Yarra approving this development? The answer for most is no; therefore would any reader also doubt VCAT will be called upon once more? And another question: why allow such ambiguity in planning controls when it seems the end result is costly legal representation and wasted time?

No doubt the rationale behind the controls is there, but is seems a pointless exercise by City of Yarra to allow scope for height increases and then rejected them promptly, as has been the case on the neighbouring site and elsewhere within Yarra. The final outcome will be interesting.
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