Queensland builder-developer MAYD has revealed the first look at its major North Kirra beachfront development, lodging amended plans that reduce the number of apartments and increase the proportion of larger residences.

The project is planned across a substantial 4,742 sqm amalgamated site spanning seven lots at <a href="https://www.apartments.com.au/new-apartments/2-6-pacific-parade-bilinga-qld-4225">2-6 Pacific Parade</a> and 27-33 Golden Four Drive in Bilin​ga, directly opposite Nor​th Kirra Beach.

<a href="https://www.apartments.com.au/developers/mayd-group">MAYD</a> secured the site for $32.5 million in 2025, in what was one of the Gold Coast's largest property transactions of the year.

The development will be delivered across two stages, with the first stage carrying an estimated gross realisation value of around $360 million.

The latest amendments seek to reduce the overall apartment count and shift the project further toward the owner-occupier market, with larger residences designed for buyers wanting considerably more space than traditionally offered in a beachfront apartment.

The residential mix will include townhomes, oversized two-bedroom apartments, substantial three-bedroom residences and four-bedroom homes.

MAYD has appointed Cera Stribley to lead the architecture and interiors, with the Melbourne-based design practice drawing on the beachfront setting through a series of ocean-facing terraces and heavily landscaped balconies.

Strong horizontal forms and curved balconies will define the exterior, with subtropical landscaping integrated throughout the building to soften the built form and increase the connection between the residences and the beachfront.

The project will also include an extensive collection of resident wellness and lifestyle facilities, continuing the broader shift across the Gold Coast's luxury apartment market toward larger homes supported by resort-style amenity.

<img alt="MAYD" data-entity-type="file" data-entity-uuid="d1bcbb05-e659-4b47-8bd4-1e595315e2ad" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-27%20at%202.05.03%E2%80%AFPM.png?VersionId=jj0XEud1X1DuLt7_KyElhjMdZGOXmLHP" />

MAYD Founder Todd Mould said North Kirra was increasingly appealing to buyers attracted to the more established, lower-density character of the southern Gold Coast.

"North Kirra presents one of the most compelling luxury residential opportunities currently emerging in Australia, combining absolute beachfront with the character and authenticity that buyers are increasingly seeking, and the same sense of tight-knit community that defined Burleigh and Currumbin perhaps 10 or 15 years ago," Mould said.

"With Gold Coast Airport on its doorstep, it also offers a level of accessibility that broadens its appeal across almost every market demographic."

The project comes as the southern Gold Coast continues to attract an increasing share of high-end apartment development and buyer activity.

Kirra in particular has emerged as one of the region's more tightly held beachfront markets, with its relatively low-density character, established surf and hospitality scene and proximity to Gold Coast Airport differentiating it from the higher-density markets further north.

Mould said those characteristics had informed the approach MAYD and Cera Stribley had taken to the project.

"We've worked closely with Cera Stribley to create a vision that is deeply connected to its surroundings," he said.

"Inspired by the coastline itself, the architecture has been shaped around space, privacy and resort-style living, creating a collection of homes that reflects the next generation of luxury on the southern Gold Coast."

MOTIV Managing Director Carly Cottam, who has been appointed to market the project, said buyer attention had continued to move south along the Gold Coast.

"Purchasers who may once have defaulted to Broadbeach, Main Beach or Surfers Paradise are increasingly recognising the value of a genuine beachfront location that offers lower density, strong amenity and a more established sense of community," Cottam said.

"Kirra has a powerful combination of growing demand and genuine scarcity. Beachfront supply is inherently constrained, the area remains relatively low density, and buyers are increasingly placing a premium on locations that feel established, uncrowded and authentic rather than heavily developed."

Cottam said the proximity to Gold Coast Airport was also proving increasingly important for interstate and second-home buyers.

"Being minutes from Gold Coast Airport makes it particularly compelling for interstate buyers, frequent travellers and second-home purchasers who can access an authentic coastal lifestyle almost immediately after stepping off a flight."

The acquisition takes MAYD's active development portfolio to more than $500 million, with the North Kirra project representing one of its largest undertakings to date.

MAYD is targeting an early 2027 launch.

Joel Robinson

First look at MAYD's North Kirra mixed-use precinct

<main data-perf-region="main">
Castle Hill, the longtime hub of the Hills District, has been one of the major beneficiaries of Sydney's Metro expansion, with improved connectivity helping drive continued population growth, development and buyer demand across the Hills District.

But despite that growth, the suburb has seen relatively few major new apartment projects brought to market over the past 18 months.

Hills District developer Reve Group is looking to fill that gap with <a href="https://www.apartments.com.au/new-apartments/nova-r-ve-castle-hill-2-garthowen-crescent-castle-hill-nsw-2154">Nova Rêve</a>, a major new mixed-use precinct on the corner of Garthowen Crescent and Old Castle Hill Road, a short walk from Castle Hill Metro Station and Castle Towers.

[smartcode_project:default project_id=152737 project_image_fid=377679]

The project will comprise three residential towers alongside a hotel, restaurants, cafes and a skybar, more than 1,600 sqm of ground-floor retail and almost an acre of landscaped gardens.

It represents the largest project undertaken by Reve Group, the development arm of the Kassis family, which has been building across the Hills District for more than 30 years through Kassis Homes.

[smartcode_project:default project_id=152737 project_image_fid=377675]

Nova Rêve also represents a significant step up from the family's first apartment development, Grand Rêve, which was delivered nearby on Garthowen Crescent.

Grand Rêve introduced larger, house-like apartment layouts and premium inclusions including Wolf and Sub-Zero appliances to the Castle Hill market.

Nova Rêve takes that approach to a precinct scale, combining the residential component with hospitality, retail and substantial public and resident landscaping.

[smartcode_project:default project_id=152737 project_image_fid=377685]

Reve Group Managing Director Sam Kassis said the project reflected the family's three decades of building in the Hills, which has evolved from trophy homes on quarter-acre blocks to larger-scale apartment development.

"Grand Rêve was our first apartment project here and it showed us what this pocket of Castle Hill could be. Nova Rêve is the refinement of that idea: not just apartments, but a place the whole suburb can use," Kassis said.

A key part of that approach is the hotel, which has been designed to operate as an amenity for the wider Castle Hill community rather than solely hotel guests.

It will include restaurants, cafes, skybars and all-day dining, alongside conference and event facilities catering to business functions, community groups and private events.

At ground level, more than 1,600 sqm of shops and cafes will open onto the surrounding streets and landscaped areas.

Almost an acre of gardens designed by Land and Form Studios will run through the precinct, incorporating pathways, seating, barbecue areas and children's play spaces.

[smartcode_project:default project_id=152737 project_image_fid=377680]

Reve Group's Romio Georges said creating an active ground plane had been central to the planning of Nova Rêve.

"There are gardens with pathways, barbecues, seating and play areas, shops and cafes opening onto the street, and a hotel with restaurants and a skybar that anyone in Castle Hill can walk into," Georges said.

The project's elevated position on one of Sydney's highest ridgelines will also provide apartments with outlooks toward the Sydney skyline, surrounding parkland and the Blue Mountains.

More than 80 per cent of the apartments will occupy corner positions, with Turner responsible for both the architecture and interiors.

&nbsp;

[smartcode_project_cta:default project_id=152737]

<h3 data-end="3697" data-section-id="q3n5ak" data-start="3672">&nbsp;</h3>
</main>

Nova Rêve arrives as Reve Group bets on Castle Hill's next growth phase

A collection of just 25 large-format apartments and penthouses overlooking Goodwin Park is entering the Coolangatta market, with <a href="https://www.apartments.com.au/new-apartments/marea-residences-coolangatta-27-27a-dixon-street-coolangatta-qld-4225">Maréa Residences</a> combining a low-density, residential-only approach with uninterrupted park and Pacific Ocean outlooks.

Located at 27 Dixon Street, Maréa comprises three and four-bedroom residences alongside a limited number of dual-level penthouses, with the project positioned between Goodwin Park and <a href="https://www.apartments.com.au/developments/coolangatta-qld-4225">Coolangatta</a>’s coastal precinct.

Construction has commenced, with completion currently estimated for late 2027. Three-bedroom residences are priced from $1.8 million.

[smartcode_project:default project_id=150999 project_image_fid=374005]

The project has been designed around its northern outlook across the park, with the building’s architecture, landscaping and material palette intended to establish a connection with the neighbouring green space. The residences have been configured to maximise natural light and views across Goodwin Park towards the ocean.

Inside, the material palette incorporates timber, stone and brushed brass, complemented by curved detailing and ambient lighting. Kitchens and bathrooms carry the same natural material approach, while residences also include basement parking, storage and lift access.

Maréa’s penthouses are arranged over two levels and include private pools, adding another layer to the project’s focus on larger-format apartment living. Across the development, residences are configured with three or four bedrooms rather than the broader mix of smaller apartment types commonly found in larger projects.

[smartcode_project:default project_id=150999 project_image_fid=374010]

Resident amenity is concentrated at rooftop level, where landscaped entertaining terraces and pools take advantage of elevated views across Coolangatta and the Pacific Ocean.

The project has so far been particularly well received by local owner-occupiers and downsizers, according to Urban Activation Property Sales and Marketing Director Matt George, with the residential-only format, construction quality and northern park outlook among the features resonating with purchasers.

“The uninterrupted northern aspect overlooking Goodwin Park has been a key point of difference, with buyers attracted to the sense of serenity and open space the park provides, while still enjoying easy access to the ocean and being within walking distance of the lifestyle and amenities Coolangatta has to offer,” George said.

[smartcode_project:default project_id=150999 project_image_fid=374002]

“The combination of high-quality construction, a residential-only building, park outlook and proximity to the beach has resonated strongly with the local downsizer market.”

The Dixon Street address is within walking distance of Coolangatta Beach and the broader southern Gold Coast coastline, including the surf breaks at Snapper Rocks and Kirra. Coolangatta’s cafés, restaurants and retail are nearby, while Gold Coast Airport is also within close proximity.

[smartcode_project_cta:default project_id=150999]

Maréa Residences brings parkside apartments to Coolangatta

Melbourne developer PDG has secured Victorian Government approval for its $1.5 billion Southbank development <a href="https://www.apartments.com.au/new-apartments/the-one-1-queens-bridge-street-southbank-vic-3006">The One</a>, clearing the way for the long-dormant riverfront site opposite Crown to finally be developed.

The Minister for Planning has approved the project at 1-29 Queens Bridge Street, with the Department of Transport and Planning issuing the planning permit following its assessment.

The approval will allow PDG to develop the prominent 5,059 sqm site with a major mixed-use tower comprising premium apartments, including branded residences, a luxury hotel and boutique office space.

PDG acquired the site in late 2024, with its position directly opposite Crown's main entrance and near Melbourne's Arts Precinct making it one of Southbank's most significant remaining development opportunities.

<img alt="PDG" data-entity-type="file" data-entity-uuid="3933013e-6332-4386-b9be-089df05caf17" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-27%20at%209.29.22%E2%80%AFAM.png?VersionId=sITIgBqDL0N3VNSMwWEmF5UA.uvcsRyu" />

Designed by COX in collaboration with ODO and PDG, the tower's architecture draws on the movement of the Yarra River, with six vertical pleats running the height of the sculpted facade.

The project will also see the heritage-listed Queens Bridge Hotel restored and incorporated into the development&nbsp;with new hospitality and public uses, including a rooftop venue.

A significant component of The One will be its residential amenity.

More than 5,000 sqm of resident facilities will be delivered across a single level, making it one of the largest consolidated residential amenity offerings proposed in an Australian apartment development.

The planning approval also incorporates a major upgrade of Queensbridge Square, which PDG will deliver in partnership with the City of Melbourne.

<img alt="PDG" data-entity-type="file" data-entity-uuid="73167fcd-1031-4b6f-a408-a064cfe45ed1" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-27%20at%209.29.17%E2%80%AFAM.png?VersionId=Pf1AEWxw6SNmBqR0zQW5lyEze.MtxgFp" />

The existing square will be revitalised as a new civic and pedestrian space along the Yarra River, strengthening the connection between the project, Southbank and the riverfront.

PDG Founder and Managing Director Vince Giuliano said the approval represented a major milestone for a site which has remained largely underutilised for more than 15 years.

“This is the most significant Planning Permit approval Melbourne has seen in recent years,” Giuliano said.

“For more than 15 years, this site has remained underutilised. This approval enables us to deliver a project that will contribute meaningfully to the revitalisation of Southbank, restore and reactivate an important heritage building, and create a new civic and hospitality destination for Melbourne.”

The latest approval follows an earlier planning permit issued by the City of Melbourne covering demolition works across part of the site at 9-29 Queens Bridge Street. Those demolition and early works are already underway.

PDG has also started generating early interest in the residential component from owner-occupiers ahead of a planned public launch in early 2027.

PDG secures approval for $1.5bn Southbank apartment development, The One

Local developer Harridan is seeking to turn its Woolloongabba apartment project into the first stage of a broader transformation of Burke Street, using a new 16-storey mixed-use building to establish a greener pedestrian connection toward the rapidly evolving Boggo Road transport and knowledge precinct.

The South East Queensland developer has filed plans for 154 apartments on the <a href="https://www.apartments.com.au/new-apartments/4-burke-street-woolloongabba-qld-4102">southern side of Burke Street</a>, where its proposal has been designed alongside a wider vision by LatStudios for the street.

That vision positions the southern side of Burke Street for buildings of 15 storeys and above, while envisaging lower-rise development of up to five storeys on the northern side to transition into Woolloongabba's existing character housing. It also proposes wider pedestrian verges, deep planting, new street trees and upgrades to the pedestrian approach to Boggo Road Station.

The Harridan development itself has been designed by Brisbane-based Arqus Design and will comprise 154 apartments across 16 storeys. The mix is weighted heavily toward two-bedroom apartments, with 121 proposed alongside 10 one-bedroom and 23 three-bedroom residences. There will typically be around 14 units per floor.

A lower-ground car park and three podium levels will accommodate 156 resident parking spaces, along with visitor and commercial parking. There will also be 154 resident bicycle spaces and 40 visitor bicycle parks.

&nbsp;

Harridan is a family-owned developer and part of the Holmwood Highgate Group, with more than three decades of development activity across South East Queensland. Its portfolio spans residential, commercial and industrial property, with current residential projects including Riverbank on Byron in Bulimba, Esperance Residences in Carina and The Precinct at Kinross Road in Thornlands.

Wooloongabba has been popular for apartment developers, particularly since the announcement of the 2032 Summer Olympics games in Brisbane.

While there have been a lot of development applications, it has failed to materialize into real supply.&nbsp;

Sarazin has been the major player in the area. They are under construction at Murcia Residences, on the fringe of East Brisbane and Woolloongabba. They have just launched <a href="https://www.apartments.com.au/new-apartments/the-stanley-residences-woolloongabba-8-trafalgar-street-woolloongabba-qld-4102">The Stanley Residences</a>, in Woolloongabba on Trafalagar Street. They also have Nuage coming soon on the nearby <a href="https://www.apartments.com.au/new-apartments/nuage-woolloongabba-14-wellington-road-woolloongabba-qld-4102">Wellington Road</a>.

First look: Harridan plans Burke Street transformation beside Boggo Road transport hub

Apartments

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<blockquote>
Elenberg Fraser is the architectural partner of choice to identify a specific architectural approach that realises all of UEM's ambitions. With this project there are not multiple answers like Google, there is one true answer.
</blockquote>

Bold assertions are best backed with bold outcomes and whilst a handful of poor quality images have been circulated of late, today we look at the full might of what may well become Melbourne's defining skyscraper. Purchased by Malaysian developer UEM Sunrise, 224-252 La Trobe Street is a 3197 sqm site opposite Melbourne Central which currently serves as a car park.

Via the work of a development team headed by Urbis and Elenberg Fraser, UEM Sunrise have been presented with a monolithic skyscraper which as the initial quote suggests, fulfills a stated UEM Sunrise ambition of "Changing the landscape of the City,"

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image5_24.jpg" rel="gallery-all" title="A truly imposing proposition. Image © Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="1109" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image5_24.jpg?itok=c_WWoda_" title="A truly imposing proposition. Image © Elenberg Fraser" width="580"></a>

<h2>Project Summary</h2>

<ul>
<li>88 levels &amp; 267.15 metres in height</li>
	<li>1139 apartments &amp; 204 serviced apartments, total 1343 dwellings</li>
	<li>Total Gross Floor Area 123,226 sqm</li>
	<li>364 car spaces within the 8 level above ground podium &amp; 786 bicycle spaces</li>
	<li>3037 sqm of retail area and 3048 sqm of office space</li>
	<li>three dedicated common areas with no less than four pools on one level</li>
</ul>
<h2>New Connection to Melbourne Central Station</h2>

The planning application seeks to relocate the existing Melbourne Central Station entrance from La Trobe Street to the north east corner of the site which fronts Little La Trobe Street. In doing this, Basement level 2 retail exposure is maximised, acting as a new pedestrian thoroughfare which will join with Melbourne Central's lower ground food court and station entry. The food and drink options 224-252 La Trobe Street's Basement 2 will be arranged in a hawker market theme.

Urbis notes "the basement design is subject to further input from PTV to understand the proposal’s impact upon the existing rail network and any other considerations for public transport in this area."

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image7_25.jpg" rel="gallery-all" title="Cross section of the interplay with Melbourne Central. Image © Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image7_25.jpg?itok=VUGgpjZ4" title="Cross section of the interplay with Melbourne Central. Image © Elenberg Fraser" width="580"></a>

<h2>Common People</h2>

Four separate communal facilities are proposed, which in total equates to a healthy 2.9 sqm of communal space per apartment. Level 8 carries the main recreational level which includes spa, cold pool, indoor and outdoor pools, yoga/pilates area, gym, internal/external daybeds, gym....and the list goes on. In addition to this recreational hub, communal areas are also located at ground level which are skewed toward visitors and those transiting ground level to access the relocated station entrance.

Whilst acting as a mid tower plant/services area, Level 54 is also described as a social hub facility with dual private dining areas, an expansive westerly-facing lounge and dual sky gardens included. At 257 metres above ground, the owners club covers level 83 and includes a cinema, private dining/lounge areas, library and fireplace, kitchen, pool table and card pods which resemble faux gambling tables.

<h2>Design Nous</h2>

The proposal essentially consists of two concave, U-shaped towers back to back. The highly articulated tower is described as "a unique, curvilinear design response utilising a cross-style layout with undulating setbacks to each site boundary... The cross-style layout limits wind impacts and facilitates angled view lines from apartments while also limiting overlooking opportunities to surrounding development."

The back to back format negates overlooking for the most whilst sections subject to a tight concave form are addressed with vertical fins, further enhancing privacy. Given the development's girth and sheer number of dwellings, it's impressive that all apartment habitable rooms will receive direct daylight and natural ventilation in this targeted 4 star Green Star rated proposal.

Elenberg Fraser has endeavoured to mitigate wind effects by way of the tower's sculptural form. "The building responds to the prevailing wind directions encouraging the wind to flow around the building rather than being directed to ground level, thus minimising the environmental wind effects at street level." Wind amelioration zones are also included through the design to minimise the effect of down drafts whilst wind tunnel testing determined open balcony distribution, maximising usability.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image6_19.jpg" rel="gallery-all" title="A view vortex. Image © Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="368" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image6_19.jpg?itok=U8wMk-Gp" title="A view vortex. Image © Elenberg Fraser" width="580"></a>

<h2>Author's Opinion</h2>

Whilst tall skyscrapers are becoming all the more common it's excessively rare that a skyscraper with such immense dimensions and unique silhouette has the ability to grace Melbourne's skyline. After too many years of viewing economically prudent, rectangular 'box' buildings expanding the city's skyline, its refreshing to see a proposal of this ilk for Melbourne - a true mould breaker such as Eureka Tower when initially proposed.

Whilst I'm well and truly ensconced in this development's corner, the clean cut nature of the podium which interacts with both La Trobe and Little La Trobe could be perceived by some as bare and incohesive with the existing streetscape, a potential cause for concern? Regardless Elenberg Fraser asserts the tower is "where Melbourne finds its destiny as an international south east Asian city" - an interesting notion!

<h2>Development Team</h2>

<ul>
<li>Applicant and client: <a href="http://www.uemsunrise.com/UEMSunrise/Home" target="_blank">UEM Sunrise</a> (La Trobe Street Dev) Pty Ltd)</li>
	<li>Architecture: <a href="http://elenbergfraser.com/" target="_blank">Elenberg Fraser</a>
</li>
	<li>Urban planning: <a href="http://www.urbis.com.au/" target="_blank">Urbis</a>
</li>
	<li>Wind mitigation: <a href="http://melconsultants.com/" target="_blank">Mel Consultants</a>
</li>
	<li>Aboriginal Cultural Heritage: <a href="http://www.alassoc.com.au/" target="_blank">Andrew Long and Associates</a>
</li>
	<li>Aviation Assessment: <a href="http://www.thompsongcs.com/www/home/" target="_blank">Thompson GCS</a>
</li>
	<li>Landscape Architecture: <a href="http://www.aecom.com/" target="_blank">AECOM</a>
</li>
	<li>Traffic engineering: <a href="http://www.traffixgroup.com.au/" target="_blank">Traffix Group</a>
</li>
	<li>Environmental Sustainable Design: <a href="http://www.ark-resources.com.au/" target="_blank">Ark Resources</a>
</li>
	<li>Waste management: <a href="http://www.leighdesign.com.au/" target="_blank">Leigh Design</a>
</li>
</ul>
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silvermb

The Answer > 224 - 252 La Trobe Street, Melbourne

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It was only a short few weeks ago that Apartments.com.au highlighted the rolling application that was 57-61 City Road via <a href="/news/57-61-city-road-resubmitted-and-revisited" target="_blank">this article</a> and mused whether <a href="http://www.artisanarchitects.com.au/" target="_blank">Artisan Architects</a> would finally get one of their prolific high-rise portfolio off the drawing board and into Melbourne's skyline.

Evidently wheels were in motion with Melbourne City Council's approval of the amended planning application green lighted late February, whilst project developer <a href="http://www.lkproperty.com.au/index.php" target="_blank">LK Property Group</a> was quietly going about facilitating marketing and branding for what is now known as The Opus Tower.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img-2-lrg.jpg" rel="gallery-all" title="The Opus Tower. Image © LK Property Group"><img alt="" class="image-article-full-width-580px" height="871" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img-2-lrg.jpg?itok=LapjE_e6" title="The Opus Tower. Image © LK Property Group" width="580"></a>

Revisiting Artisan Architects project description once more:

<blockquote>
The design of this new 37 level building of 246 Apartments and 144 carspaces was inspired by its context and its intended users.

Along with many ESD initiatives, the planning of this new tower also takes advantage of its long vista back to the Yarra River and Flinders Street Station.
</blockquote>

Gone is the initial awkward green, grey and white colour motif, replaced with a tower dominated by black and white horizontal bands and highlighted with a golden crown; a nod to neighbour Eureka Tower perhaps? It's impressive how a change of external colours can transform a project so markedly for the better.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img-slide1-v4.jpg" rel="gallery-all" title="Southbank with The Opus in place. Image © LK Property Group "><img alt="" class="image-article-full-width-580px" height="412" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img-slide1-v4.jpg?itok=M1Aun-gJ" title="Southbank with The Opus in place. Image © LK Property Group " width="580"></a>

Currently taking <a href="http://theopustower.com.au/" target="_blank">registrations of interest</a> prior to public release, the Opus Tower seeks to join a throng of projects jostling for position on Southbank. With uninterrupted views directly north and east owing to its location, the project is one of few on Southbank that can boast such a luxury (for the time being at least).

The Apartments.com.au database shows The Opus Tower to be one of 24 high-rise residential projects ranging from planning application to under construction located within Southbank.
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The Opus Tower - an Artisan's work

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It seemed implausible at the time and that has proven to be the case. Last year Apartments.com.au covered <a href="/news/272-queen-street-in-depth" target="_blank">in detail</a> the near pencil-thin office tower proposed at 272 Queen Street which ultimately gained approval, yet had not advanced beyond that point.

Implausible in that an office tower of 205 metres in height carried a typical floor plate of only 832 sqm. The commercial trend of recent years has drifted toward larger, more economically favourable open-plan floor plates with ANZ Docklands, 720 Bourke Street and 121 Exhibition Street prime examples. In this light it was speculated that 272 Queen Street would go back to project architect <a href="http://www.pta.com.au/" target="_blank">Peddle Thorp</a> for reworking.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image27272.jpg" rel="gallery-all" title="272 Queen Street design progression. Images © Peddle Thorp"><img alt="" class="image-article-full-width-580px" height="419" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image27272.jpg?itok=rZ-1mH2Z" title="272 Queen Street design progression. Images © Peddle Thorp" width="580"></a>

That has proven to be the case with the third and most recent site design (above right) now holding approval. The mixed-use site and permit which incidentally has been listed by <a href="http://www.realcommercial.com.au/property-land+development-vic-melbourne-500975255" target="_blank">Paragon Real Estate</a> as for sale via an EOI campaign closing May 9th 2014, would now see a mixed-use development of 210 metres grace the 1288 square metre site. Somewhat odd given <a href="http://www.afr.com/p/business/property/chinese_developer_wins_huge_permit_qxFyYvPida8d1eNmcl6OdL" target="_blank">AFR</a> reported in December 2013 the site was purchased by a mainland Chinese developer for $23.9 million.

Nonetheless where previously 35,561 sqm of office space was available, that number has dropped to 10,000 sqm contained within the lower levels. Consequently 624 apartments have been added with total levels numbering 62, an increase of 12. Assuming there are 50 levels of residential use and floor plates remain at 832 sqm, average apartment size for the complex would equate to over 60sqm, likely indicating a healthy proportion of two bedroom dwellings.

Externally the tower maintains its feature faceted facade addressing Queen Street and Little Lonsdale Street. Gone is the blue facade and mid tower plant level, in their place a glazed, black curtain wall with recessed balconies running the height of the tower component.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image2%20%281%29.jpg" rel="gallery-all" title="399 Little Lonsdale approved scheme. Image © Peddle Thorp"><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image2%20%281%29.jpg?itok=L9MhBLQm" title="399 Little Lonsdale approved scheme. Image © Peddle Thorp" width="580"></a>

272 Queen Street is not alone with the adjoining easterly property at 399 Little Lonsdale Street (above) also currently on the market with <a href="http://cbre.realcommercial.com.au/property-land+development-vic-melbourne-500871539" target="_blank">CBRE</a>. Another Peddle Thorp design, the prospective tower of 39 levels would carry 219 apartments, although there is scope to increase both density and height.

It'll be interesting to see who purchases either site, particularly in the case of 272 Queen Street given its perceived level of stature in the eyes of potential overseas buyers. Early days yet but together these projects have the potential to deliver well over 1000 permanent residences to a generally placid part of Melbourne's CBD.
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Revised 272 Queen Street for sale

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Time today to look at the newest crop of apartment projects due for public release. Short and tall, far and wide, most projects below find themselves at registration prior to a full blown sales campaign.

Adding to a torrent of current apartment projects, here are some of the latest and greatest destined for Melbourne.

Assembly - 181 Capel Street, North Melbourne

Builder turned developer Equiset has released for sale 181 Capel Street. Featuring a cluster of low-rise residential buildings designed by <a href="http://www.woodsbagot.com/" target="_blank">Woods Bagot</a>, the project has pitched itself toward the higher end of the market.

http://www.assemblyapartments.com.au/

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image24_2.jpg" rel="gallery-all" title="Image courtesy Enrich Property Group"><img alt="" class="image-article-full-width-580px" height="390" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image24_2.jpg?itok=FivW-LA6" title="Image courtesy Enrich Property Group" width="580"></a>

Claremont Manor - 3-7 Claremont Street, South Yarra

With site demolition near complete and a neighbouring display not far behind, Claremont Manor is the latest offering within the Forrest Hill Precinct, South Yarra. It seems Southlink have teamed with architects <a href="http://birddelacoeur.com.au/" target="_blank">Bird de la Coeur</a> once more, their seventh joint tower within the precinct.

http://claremontmanor.com.au/aus/

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image27.jpg" rel="gallery-all" title="Image courtesy PDS Group"><img alt="" class="image-article-full-width-580px" height="289" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image27.jpg?itok=e0e6qNsD" title="Image courtesy PDS Group" width="580"></a>

Edinburgh Village - 7-15 Reid Street Fitzroy

With ABD Group as the builder, Edinburgh Village will launch its public sales next weekend. Six levels, 44 apartments, 2 retail tenancies and 2 levels of basement car park.

http://edinburghvillage.com.au/

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image32_1.jpg" rel="gallery-all" title="Image courtesy ABD Group"><img alt="" class="image-article-full-width-580px" height="254" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image32_1.jpg?itok=vQlJ8x7y" title="Image courtesy ABD Group" width="580"></a>

Mirka - 30 Inkerman Street, St Kilda

Not much is known of the upcoming project, although if a 2011 planning application is any reference a six level project with 50 apartments opposite Newmarket Hotel is in the offing.

http://www.mirkaapartments.com.au/

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image34.jpg" rel="gallery-all" title="Image courtesy Look Property Group"><img alt="" class="image-article-full-width-580px" height="375" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image34.jpg?itok=cQGmMeqD" title="Image courtesy Look Property Group" width="580"></a>

Green Edge Richmond - 1 Railway Place, Richmond

Following on from their Dimmeys Richmond transformation, Green Edge Richmond is the latest project from Richmond Icon Pty Ltd. A nine level building of 42 apartments will feature a rooftop terrace laden with greenery.

http://greenedgerichmond.com.au/

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image33_0.jpg" rel="gallery-all" title="Image © greenedgerichmond.comau"><img alt="" class="image-article-full-width-580px" height="203" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image33_0.jpg?itok=SeOf-3nH" title="Image © greenedgerichmond.comau" width="580"></a>

Middle Burke - 436 Burke Road, Camberwell

The Camberwell apartment scene keeps marching on, with Middle Burke the latest project open to registrations. A joint effort by JD Group and <a href="http://www.ckdesignworks.com/" target="_blank">CK Designworks</a> the project is located near Toorak Road and will feature an activated street level with multiple retail tenancies.

http://middleburke.com.au/index.html

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image38.jpg" rel="gallery-all" title="Image © middleburke.com.au"><img alt="" class="image-article-full-width-580px" height="314" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image38.jpg?itok=sA7NaGwx" title="Image © middleburke.com.au" width="580"></a>

Victoria One - 452 Elizabeth Street, Melbourne

The tallest of what's on offer today, developer <a href="http://www.goldenagegroup.com.au/" target="_blank">Golden Age</a> has dubbed their upcoming 240m project Victoria One, although Central Equity also have <a href="http://victoriaone.com.au/" target="_blank">Victoria One</a> as a future project - seems someone is destined to finish second?

http://www.victoriaoneapartments.com.au/

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image37.jpg" rel="gallery-all" title="Image © Golden Age"><img alt="" class="image-article-full-width-580px" height="200" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image37.jpg?itok=y48vMltA" title="Image © Golden Age" width="580"></a>

District - 160 Argyle Street, Fitzroy

Aesthetically pleasing, District is the latest offering from <a href="http://form.substancia.com.au/" target="_blank">Substancia Projects</a> and will incorporate the facade of the former Pfeiffer Engineering building which held contributory heritage status.

http://districtfitzroy.com.au/

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/imageGen.jpg" rel="gallery-all" title="Image courtesy Look Property Group"><img alt="" class="image-article-full-width-580px" height="341" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/imageGen.jpg?itok=MWiBq47j" title="Image courtesy Look Property Group" width="580"></a>

Panorama - 101 Tram Road, Doncaster

A project with no name, the impending launch was touched upon recently by Apartments.com.au. With display and marketing in place, Panorama is a 13 level project atop Doncaster Hill that will eventually bring sweeping views to hundreds of residents.

http://www.101onthehill.com.au/

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/slideshow_team_1.jpg" rel="gallery-all" title="Image © 101onthehill.com.au"><img alt="" class="image-article-full-width-580px" height="366" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/slideshow_team_1.jpg?itok=frQ5VU3B" title="Image © 101onthehill.com.au" width="580"></a>

A Apartments - 96 Albert Street, Brunswick East

Purchased last year, the site will host <a href="http://www.blueearth.com.au/" target="_blank">Blue Earth Group</a>'s latest project of some 119 apartments over 6 levels. With <a href="http://www.rothelowman.com.au/" target="_blank">ROTHELOWMAN</a> leading the design, the project has a slated completion of late 2015 with Hamilton Marino in charge of construction.

http://www.in2property.com.au/docs/flipbook_2.pdf

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image30_0.jpg" rel="gallery-all" title="Image courtesy in2property"><img alt="" class="image-article-full-width-580px" height="226" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image30_0.jpg?itok=wZ6hGX5h" title="Image courtesy in2property" width="580"></a>

This article was updated on Wednesday 26th March where we incorrectly credited the architect of 96 Albert Street, Brunswick East.
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New apartment releases - March 2014

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Days after being submitted for approval to state planning body DTPLI, the first image of what is believed to be the current design for 97 Franklin Street within Melbourne's northern CBD has surfaced. <a href="http://www.trafficonsulting.com/index" target="_blank">ML Traffic Engineers</a> have recently added the below render of the mind boggling, almost whimsical mixed-use tower of near 200 metres to their website.

ML Traffic Engineers also anticipate a construction cost of approximately $200 million for the 60 level complex which is slated to hold a mixture of apartments, serviced apartments, retail and office space according to the state planning register.

<figure><img alt="" class="image-article_half_width_290px" height="620" src="/sites/urbanmelbourne.info/files/styles/article_half_width_290px/public/pictures/article-images/97franklin_2.jpg?itok=CTHHzqTH" title="Image courtesy Traffic Consulting" width="290"><figcaption>Image courtesy Traffic Consulting</figcaption></figure>The site itself was sold by then land holder <a href="http://www.bancogroup.com.au/" target="_blank">Banco Group</a> to an unknown purchaser during mid 2013 according an article published online via the Sydney Morning Herald. Subsequently consulting firm <a href="http://www.urbis.com.au/" target="_blank">Urbis</a> has handled the pre-approval process, submitting an application last Friday on behalf of Artemis Hotel Group (Australia) Pty Ltd.

An online search shows Artemis Hotel Group (Australia) Pty Ltd to be based in Doncaster, with Artemis International Hotel the likely operating name for the serviced apartment component.

Working on the strong likelihood that the above image is in fact the submitted version of 97 Franklin Street, the design is unique to Melbourne and stupendously impressive. Atop the seven level podium sits a perpendicular mid-rise section, only for the high-rise section to once more shift 90 degrees in a fashion that seems to defy engineering common sense and gravity for that matter.

While the architect is unknown at this stage, Apartments.com.au will soon enough <a href="/news/a-point-of-difference-97-franklin-street-melbourne" target="_blank">cover this planning application in detail</a> and I for one hope the incredible design (assuming it is the design submitted for approval) sees the light of day.

See our piece from May 2014: <a href="/news/a-point-of-difference-97-franklin-street-melbourne">A Point of Difference &gt; 97 Franklin Street</a>.
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97 Franklin Street simply mind boggling

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I should preface this by saying 'dokily' was the only word (if you'd call it that) that I could think of that (kind of) rhymed with Oakleigh - sorry I'm not Eminem. The suburb of Oakleigh, located some 15km south-east of the CBD has been undergoing a metamorphosis of sorts in recent years with plenty of further development potential. As a casual visitor who passes through regularly but only stops by once or twice a month either for a coffee, gyros or pizza I thought it might be a good idea to set out on foot, trusty camera in tow.

Like a number of other suburbs, Oakleigh's centre is beginning to see a shift towards apartment living with development largely centred along the Hanover/Atkinson Street strip and Warrigal Road. These include <a href="http://www.athertonandatkinson.com.au/">Atkinson &amp; Atherton</a>, <a href="http://www.infinityoakleigh.com.au/">Infinity</a> and 29-31 Swindon Rd, although the last is technically in Hughesdale I've decided to still include it.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/oakleigh_apartment_devs.jpg" rel="gallery-all" title="Infinity; Atkinson &amp; Atherton; 29-31 Swindon Rd"><img alt="" class="image-article-full-width-580px" height="105" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/oakleigh_apartment_devs.jpg?itok=2feO7cOV" title="Infinity; Atkinson &amp; Atherton; 29-31 Swindon Rd" width="580"></a>

Hanover Street in particular with its abundance of open air parking and proximity to Oakleigh Shopping Centre, Station and Dandenong Road, lends itself to further development with apartment buildings of around 5-8 storeys likely.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/GE_Oakleigh.jpg" rel="gallery-all" title="Googlemaps image of Oakleigh showing extent of parking."><img alt="" class="image-article-full-width-580px" height="331" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/GE_Oakleigh.jpg?itok=YqYZ3Paa" title="Googlemaps image of Oakleigh showing extent of parking." width="580"></a>

Additionally Eaton Mall, the main cafe and dining strip has seen a transformation with new paving, seating, lighting and hard and soft landscaping. This has been a very good outcome for the area with the cafes consistently packed, particularly on warm Saturday evenings.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/eaton_mall_compilation.jpg" rel="gallery-all" title="Eaton Mall improvement works."><img alt="" class="image-article-full-width-580px" height="126" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/eaton_mall_compilation.jpg?itok=CC5_nGwy" title="Eaton Mall improvement works." width="580"></a>

So without further ado please enjoy the photos from my walk around Oakleigh - the weather unfortunately was nothing to write home about. A map of my walking route can be seen below:

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/walking%20map_edit.jpg" rel="gallery-all" title="Map of walking route I took."><img alt="" class="image-article-full-width-580px" height="696" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/walking%20map_edit.jpg?itok=Z-MgP96K" title="Map of walking route I took." width="580"></a>
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Laurence Dragomir

Apartments in the 'burbs? Oakleigh Dokily

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Apartments.com.au recently had the privilege of being the only media outlet invited to peruse the recently completed Wrap apartment complex located at 133-139 City Road, Southbank. Championed initially by Melbourne based multi-disciplinary property company <a href="http://baracon.com.au/" target="_blank">Baracon</a>, project partners Leighton Properties, Qualitas and Baron Corporation joined the team prior to construction. Contexx Probuild act as head contractor for the $175 million dollar project, which saw site piling begin early 2012.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/4.1.jpg" rel="gallery-all" title="Image © Baracon"><img alt="" class="image-article-full-width-580px" height="366" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/4.1.jpg?itok=Oayhb_U3" title="Image © Baracon" width="580"></a>

Designed by Plus Architecture, the 41 level complex was christened Wrap due to the unique exterior feature frame that envelopes the facade. Drawing inspiration from Melbourne's Arts Centre spire and Beijing's Birds Nest Olympic Stadium, the white lattice structure was married to the tower progressively during construction to create a distinctive form, distinguishing itself from other more generic developments nearby.

A heritage warehouse fronting city road was incorporated into the tower's podium and marks the entrance to the residential development. Upon entry reflective glass floor panels and a podium void promoting a sense of light and space soon give way to one of, if not the most impressive common areas that we've viewed within any residential development.

Included within the ground floor are a cafe, bar, lounge and high end lobby. Whilst projects can be lost in marketing hyperbole when describing facilities and finishes, Wrap Southbank's communal space is genuinely a quality space. An understated elegance is perhaps the best way to describe the area which features marble, recycled brick and dark trim that combines to produce a warm, earthy space - a space where residents and visitors alike would want to go!

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Img_3871.jpg" rel="gallery-all" title="Wrap Southbank's enclosed pool. "><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Img_3871.jpg?itok=n5umdlrj" title="Wrap Southbank's enclosed pool. " width="580"></a>

Sauna, pool and gymnasium round out residents facilities atop the podium whilst the proceeding 31 levels host a majority of the 300 1 bedroom, 1+study, 2 bedroom and penthouse apartments. One of the premier apartments in the tower is afforded to the live-in manager however; a massive abode within the podium running the entire southern boundary of the complex.

Plus Architecture describe the interiors as "Sophisticated luxury meets contemporary living...the fixture and fittings within each apartment are unsurpassed." Apartments are well presented with extra's such as etched kitchenette splashbacks available at time of purchase, which add yet another dimension to an already impressive space. And of the buyer who at the time of combined two adjoining apartments, we should all be so lucky.

Dual penthouses are afforded massive wraparound terraces, ideal for taking in the spectacular panorama (or a game of cricket). Much like the development itself, the views are far from being crowded out and provide a unique experience on an ever expanding Southbank.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Img_3885.jpg" rel="gallery-all" title="The penthouse view"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Img_3885.jpg?itok=ocfW8o_3" title="The penthouse view" width="580"></a>

And what next for Baracon following the success of Wrap Southbank? An even grander project looms large as Baracon teams with Urban Matrix &amp; Urban Cube to deliver the spectacular 54 Clarke Street.

At 74 levels and 244 metres in height, 54 Clarke Street will be a revolutionary 288 apartment project incorporating a modular building method and a unique almost scaled facade. Launching a public sales campaign during the latter part of 2014, Baracon expect 54 Clarke Street will appear unlike any other tower on Melbourne's skyline.

Definitely one to watch for, but for those wanting more, registrations of interest can be submitted <a href="http://baracon.com.au/54-clarke-street-southbank/" target="_blank">here</a>.

In the mean time enjoy the image set below, taken during Apartments.com.au's recent visit to Wrap Southbank.
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In Focus > Wrap Apartments @ 133-139 City Road, Southbank

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Apartments.com.au couldn't possibly write a finer preamble to today's video/article than what is found on the exceptional <a href="http://smithstreetlife.com.au" target="_blank">Smith Street Life</a> website which dedicates itself to all things Smith Street. Regarding the increasing number of apartment developments on and immediately surrounding the famed strip, the website states of the Street itself:

<blockquote>
Smith Street's public face is under reconstruction, with at least three major development works in progress presenting a shift to Smith Street's cultural and community evolution. 
Melbourne’s oldest shopping strip, Smith Street’s revival is likely to be enhanced with construction taking place at various stages, and faces, along Smith Street's historical façades. 
With history and heritage dating back to the early 1800’s there is no doubt that Smith Street’s changing facades are providing a new pillar in Melbourne’s history. The changing identity of Smith Street, from a place of diversity, history and heritage, towards a more likely gentrified future is reflected in three different property developments each with their own different approach.
<cite><a href="http://www.smithstreetlife.com.au/the-changing-faces-of-smith-street" target="_blank">Smith Street Life: The changing faces of Smith Street</a></cite>
</blockquote>

The newest addition to <a href="/architects/grimshaw-architects" target="_blank">Grimshaw Architects</a> Melbourne office and regular Apartments.com.au contributor Laurence Dragomir along with <a href="/developers/neometro" target="_blank">Neometro</a>'s founder Jeff Provan feature in Apartments.com.au's most recent video - produced by our partners <a href="http://www.thevideoagency.com.au/" target="_blank">The Video Agency</a> - Hotspots: Smith Street

<iframe frameborder="0" height="300" scrolling="no" src="//player.vimeo.com/video/87231917" width="100%"></iframe>

<a href="https://www.propertyobserver.com.au/http://vimeo.com/87231917">Hot Spot: Smith Street</a> from <a href="http://vimeo.com/user19840635">The Video Agency</a> on Vimeo.

See below a summary of the aforementioned 16 current apartment projects on and around Smith Street.

<table border="1" cellpadding="1" cellspacing="1" style="width:100%"><tbody>
<tr>
<td style="width:243px">Under Assessment</td>
			<td style="width:245px">Registration and Sales</td>
		</tr>
<tr>
<td style="width:243px"><a href="/new-apartments/atrium-fitzroy-230-moor-street-fitzroy">229 Smith Street</a></td>
			<td style="width:245px">
<a href="/buildings/9-smith-street-9-smith-street-fitzroy" target="_blank">9 Smith Street </a>(moved to sales post video)</td>
		</tr>
<tr>
<td style="width:243px">Approved</td>
			<td style="width:245px"><a href="/buildings/oxford-peel-22-peel-street-collingwood">Oxford &amp; Peel - 22 Peel Street</a></td>
		</tr>
<tr>
<td style="width:243px">7 Hodgson Street</td>
			<td style="width:245px"><a href="/buildings/tapestry-apartments-80-stanley-street-collingwood" target="_blank">Tapestry - 80 Stanley Street</a></td>
		</tr>
<tr>
<td style="width:243px"><a href="/buildings/the-lantern-195-wellington-street-collingwood" target="_blank">195 Wellington Street</a></td>
			<td style="width:245px"><a href="/buildings/haus-apartments-416-smith-street-collingwood" target="_blank">Haus - 416 Smith Street</a></td>
		</tr>
<tr>
<td style="width:243px"><a href="/buildings/221-kerr-street-fitzroy">221 Kerr Street</a></td>
			<td style="width:245px"><a href="/buildings/41-peel-street-collingwood" target="_blank">41 Peel Street</a></td>
		</tr>
<tr>
<td style="width:243px"><a href="/new-apartments/237-smith-street-fitzroy" target="_blank">237 Smith Street</a></td>
			<td style="width:245px"><a href="/buildings/little-ox-2-johnston-street-collingwood" target="_blank">Little Ox - 2 Johnston Street</a></td>
		</tr>
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<td style="width:243px"><a href="/new-apartments/305-311-smith-street-fitzroy" target="_blank">305-311 Smith Street</a></td>
			<td style="width:245px">Under Construction</td>
		</tr>
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<td style="width:243px"><a href="/buildings/yorkshire-1-robert-st-collingwood" target="_blank">Yorkshire - 1 Robert Street</a></td>
			<td style="width:245px"><a href="/buildings/smith-co-132-172-smith-street-collingwood">132 Smith Street</a></td>
		</tr>
<tr>
<td style="width:243px"> </td>
			<td style="width:245px"><a href="/buildings/you-and-i-450-smith-street-collingwood" target="_blank">You &amp; I - 450 Smith Street</a></td>
		</tr>
<tr>
<td style="width:243px"> </td>
			<td style="width:245px">Oxley - 46 Stanley Street</td>
		</tr>
</tbody></table>
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/9SMITH_IMAGES_FINAL_1.jpg" rel="gallery-all" style="font-size: 12px;" title="The latest project to reach sales - 9 Smith Street. Image © Neometro"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/9SMITH_IMAGES_FINAL_1.jpg?itok=tB9M6nSt" style="height:336px; width:580px" title="The latest project to reach sales - 9 Smith Street. Image © Neometro"></a>

With 9 Smith Street the most recent project to proceed to sales, it breaks the sequence of all projects currently at sales or under construction being located on the eastern side of Smith Street.

It would be an interesting social study to track over the coming months and years how the influx of new dwellings and residents will affect Smith Street's current dynamic. With an abundance of suitable development sites on and within close proximity to Smith Street, the trend of higher density living and increased population looks set to continue.
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Alastair Taylor

Hotspot Video: Smith Street apartment boom in focus

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Ideally bland designs have no place in our fair city so a degree of quirkiness is generally a good trait when you're a leading architecture firm. <a href="http://eatas.com.au/" target="_blank">Architects EAT</a> certainly can't be accused of being dull, with their website carrying a host of interesting, visually appealing projects located both in Melbourne and the Philippines.

So it was with great mirth that Architects EAT list Darth Vader sporting purple sunnies as the principal inspiration for an in progress apartment development on Emo Road, Malvern East.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/emo01__large-landscape.jpg" rel="gallery-all" title="Image © Architects EAT"><img alt="" class="image-article-full-width-580px" height="359" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/emo01__large-landscape.jpg?itok=cEkiS-EO" title="Image © Architects EAT" width="580"></a>

In the words of Architects EAT:

<blockquote>
Located in Malvern East near the university precinct, this is a 5 storey plus basement apartment building, containing 35 apartment units across 3400sqm. It features landscape and roof top garden design by renowned landscape architect Jack Merlo. The double curved, bluestone clad facade is a design response for experiencing architecture form from a vehicular perspective.

The highly reflective facade, both stone and glazing, will mirror the surrounding mature trees and further enhance the transient experience of passing by. Darth Vadar finally gets the SPF that he needs from purple Frogskins!
</blockquote>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/emo02__large-landscape%20%281%29_0.jpg" rel="gallery-all" title="Image © Architects EAT"><img alt="" class="image-article-full-width-580px" height="384" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/emo02__large-landscape%20%281%29_0.jpg?itok=s_qCEXaX" title="Image © Architects EAT" width="580"></a>

The Emo Road project does look to be a quality apartment development for Malvern East, but it's not alone. With the possible exception of The Clarence, nearby current apartment developments such as <a href="/buildings/vanguard-781-807-dandenong-road-malvern-east" target="_blank">Fortuna</a> and Gascoigne Apartments exercise a high degree of architectural nous, that is they're articulated, interesting designs that aren't visually offensive.

Naturally to some readers any development of this size in an established suburb such as Malvern East would be totally reprehensible. Fair Enough. But I would counter that view by saying that if small and mid size apartment developments are to become more common (and they will), I'd rather they carry a high degree of design integrity than not.

Hats off, or in this instance helmets off to Architects EAT for their Emo Road design!
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Some Architects EAT style for Malvern East

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Most readers would be aware of the AXF Group project titled Sovereign Square which has garnered considerable media attention of late owing to the fact it will become suburban Melbourne's tallest building. Whilst Sovereign Square has moved to public registrations of interest via its <a href="http://www.sovereignsquare.com.au/" target="_blank">website</a>, a raft of other projects in Box Hill are set to rapidly transform the scale and feel of the area.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/External%20Image_0.jpg" rel="gallery-all" title="Sovereign Square. Image © Buchan Group"><img alt="" class="image-article-full-width-580px" height="1030" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/External%20Image_0.jpg?itok=PWdsKFr_" title="Sovereign Square. Image © Buchan Group" width="580"></a>

Looking through the Apartments.com.au database Sovereign Square is one of nine projects in Box Hill and Box Hill North that are at various stages of the development cycle. Together these projects will deliver near 1000 new dwellings to the area.

With established education, health, transport and retail options plus a diversified population base Box Hill also lends itself to a myriad of mixed-use developments. Leading the charge is the currently under construction 20 level, near 80 metre office complex at 913 Whitehorse Road. Built by Grocon for Cromwell Property Group, the 19,680 square metre facility is 97% leased to the Australian Taxation Office and marks a break-out tower for Box Hill both in terms of height anf bulk.

On the hotel scene, 1 Elland Avenue (below left) is currently for sale with a pre-lease for the development's 49 serviced apartments held by City Edge Apartment Hotels, adding further diversity to the City of Whitehorse's primary hub.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image6_14.jpg" rel="gallery-all" title="1 Ellard Avenue &amp; 913 Whitehorse Road"><img alt="" class="image-article-full-width-580px" height="411" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image6_14.jpg?itok=vx-F4vSc" title="1 Ellard Avenue &amp; 913 Whitehorse Road" width="580"></a>

The latest proposal for Box Hill comes in the form of a dual tower development designed by Peddle Thorp Architects. At 26 levels the complex may well raise eyebrows in the area due to size and height, yet the approval of Sovereign Square has set a precedent to a degree.

Peddle Thorp's take on the project:

<blockquote>
The Box Hill Mixed Use Development will consist of 330 apartments over 26 levels. The residential tower amenities are enhanced by the new 'retail street' at ground level. At podium level the 'sky garden' gives access to a range of cafes, bars and restaurants that spill onto a sun filled green space. The second skin to the residential tower allows the occupants to control the light and privacy in their homes, whilst creating a facade which is 'alive' and forever changing.
</blockquote>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image18_1.jpg" rel="gallery-all" style="font-size: 12px;" title="Image © Peddle Thorp"><img alt="" class="image-article-full-width-580px" height="718" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image18_1.jpg?itok=LsIedXDk" title="Image © Peddle Thorp" width="580"></a>

So what will the Box Hill of the future resemble? South Yarra immediately comes to mind, particularly in terms of developing a mini-skyline with similar proportional characteristics - a throng of medium sized towers of 7-12 levels perforated by a handful of high-rise buildings nearing or beyond the 100 metre mark.

The major advantages that Box Hill holds over suburban centres such as South Yarra, Doncaster Hill or Preston is its well established and centralised institutional and commercial sectors which act as strong employment generators for the area, allowing in part apartment developments to flourish. All the ingredients are there for Box Hill to expand immensely, the question posed is how big could Box Hill of the future become?
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