Queensland builder-developer MAYD has revealed the first look at its major North Kirra beachfront development, lodging amended plans that reduce the number of apartments and increase the proportion of larger residences.

The project is planned across a substantial 4,742 sqm amalgamated site spanning seven lots at <a href="https://www.apartments.com.au/new-apartments/2-6-pacific-parade-bilinga-qld-4225">2-6 Pacific Parade</a> and 27-33 Golden Four Drive in Bilin​ga, directly opposite Nor​th Kirra Beach.

<a href="https://www.apartments.com.au/developers/mayd-group">MAYD</a> secured the site for $32.5 million in 2025, in what was one of the Gold Coast's largest property transactions of the year.

The development will be delivered across two stages, with the first stage carrying an estimated gross realisation value of around $360 million.

The latest amendments seek to reduce the overall apartment count and shift the project further toward the owner-occupier market, with larger residences designed for buyers wanting considerably more space than traditionally offered in a beachfront apartment.

The residential mix will include townhomes, oversized two-bedroom apartments, substantial three-bedroom residences and four-bedroom homes.

MAYD has appointed Cera Stribley to lead the architecture and interiors, with the Melbourne-based design practice drawing on the beachfront setting through a series of ocean-facing terraces and heavily landscaped balconies.

Strong horizontal forms and curved balconies will define the exterior, with subtropical landscaping integrated throughout the building to soften the built form and increase the connection between the residences and the beachfront.

The project will also include an extensive collection of resident wellness and lifestyle facilities, continuing the broader shift across the Gold Coast's luxury apartment market toward larger homes supported by resort-style amenity.

<img alt="MAYD" data-entity-type="file" data-entity-uuid="d1bcbb05-e659-4b47-8bd4-1e595315e2ad" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-27%20at%202.05.03%E2%80%AFPM.png?VersionId=jj0XEud1X1DuLt7_KyElhjMdZGOXmLHP" />

MAYD Founder Todd Mould said North Kirra was increasingly appealing to buyers attracted to the more established, lower-density character of the southern Gold Coast.

"North Kirra presents one of the most compelling luxury residential opportunities currently emerging in Australia, combining absolute beachfront with the character and authenticity that buyers are increasingly seeking, and the same sense of tight-knit community that defined Burleigh and Currumbin perhaps 10 or 15 years ago," Mould said.

"With Gold Coast Airport on its doorstep, it also offers a level of accessibility that broadens its appeal across almost every market demographic."

The project comes as the southern Gold Coast continues to attract an increasing share of high-end apartment development and buyer activity.

Kirra in particular has emerged as one of the region's more tightly held beachfront markets, with its relatively low-density character, established surf and hospitality scene and proximity to Gold Coast Airport differentiating it from the higher-density markets further north.

Mould said those characteristics had informed the approach MAYD and Cera Stribley had taken to the project.

"We've worked closely with Cera Stribley to create a vision that is deeply connected to its surroundings," he said.

"Inspired by the coastline itself, the architecture has been shaped around space, privacy and resort-style living, creating a collection of homes that reflects the next generation of luxury on the southern Gold Coast."

MOTIV Managing Director Carly Cottam, who has been appointed to market the project, said buyer attention had continued to move south along the Gold Coast.

"Purchasers who may once have defaulted to Broadbeach, Main Beach or Surfers Paradise are increasingly recognising the value of a genuine beachfront location that offers lower density, strong amenity and a more established sense of community," Cottam said.

"Kirra has a powerful combination of growing demand and genuine scarcity. Beachfront supply is inherently constrained, the area remains relatively low density, and buyers are increasingly placing a premium on locations that feel established, uncrowded and authentic rather than heavily developed."

Cottam said the proximity to Gold Coast Airport was also proving increasingly important for interstate and second-home buyers.

"Being minutes from Gold Coast Airport makes it particularly compelling for interstate buyers, frequent travellers and second-home purchasers who can access an authentic coastal lifestyle almost immediately after stepping off a flight."

The acquisition takes MAYD's active development portfolio to more than $500 million, with the North Kirra project representing one of its largest undertakings to date.

MAYD is targeting an early 2027 launch.

Joel Robinson

First look at MAYD's North Kirra mixed-use precinct

<main data-perf-region="main">
Castle Hill, the longtime hub of the Hills District, has been one of the major beneficiaries of Sydney's Metro expansion, with improved connectivity helping drive continued population growth, development and buyer demand across the Hills District.

But despite that growth, the suburb has seen relatively few major new apartment projects brought to market over the past 18 months.

Hills District developer Reve Group is looking to fill that gap with <a href="https://www.apartments.com.au/new-apartments/nova-r-ve-castle-hill-2-garthowen-crescent-castle-hill-nsw-2154">Nova Rêve</a>, a major new mixed-use precinct on the corner of Garthowen Crescent and Old Castle Hill Road, a short walk from Castle Hill Metro Station and Castle Towers.

[smartcode_project:default project_id=152737 project_image_fid=377679]

The project will comprise three residential towers alongside a hotel, restaurants, cafes and a skybar, more than 1,600 sqm of ground-floor retail and almost an acre of landscaped gardens.

It represents the largest project undertaken by Reve Group, the development arm of the Kassis family, which has been building across the Hills District for more than 30 years through Kassis Homes.

[smartcode_project:default project_id=152737 project_image_fid=377675]

Nova Rêve also represents a significant step up from the family's first apartment development, Grand Rêve, which was delivered nearby on Garthowen Crescent.

Grand Rêve introduced larger, house-like apartment layouts and premium inclusions including Wolf and Sub-Zero appliances to the Castle Hill market.

Nova Rêve takes that approach to a precinct scale, combining the residential component with hospitality, retail and substantial public and resident landscaping.

[smartcode_project:default project_id=152737 project_image_fid=377685]

Reve Group Managing Director Sam Kassis said the project reflected the family's three decades of building in the Hills, which has evolved from trophy homes on quarter-acre blocks to larger-scale apartment development.

"Grand Rêve was our first apartment project here and it showed us what this pocket of Castle Hill could be. Nova Rêve is the refinement of that idea: not just apartments, but a place the whole suburb can use," Kassis said.

A key part of that approach is the hotel, which has been designed to operate as an amenity for the wider Castle Hill community rather than solely hotel guests.

It will include restaurants, cafes, skybars and all-day dining, alongside conference and event facilities catering to business functions, community groups and private events.

At ground level, more than 1,600 sqm of shops and cafes will open onto the surrounding streets and landscaped areas.

Almost an acre of gardens designed by Land and Form Studios will run through the precinct, incorporating pathways, seating, barbecue areas and children's play spaces.

[smartcode_project:default project_id=152737 project_image_fid=377680]

Reve Group's Romio Georges said creating an active ground plane had been central to the planning of Nova Rêve.

"There are gardens with pathways, barbecues, seating and play areas, shops and cafes opening onto the street, and a hotel with restaurants and a skybar that anyone in Castle Hill can walk into," Georges said.

The project's elevated position on one of Sydney's highest ridgelines will also provide apartments with outlooks toward the Sydney skyline, surrounding parkland and the Blue Mountains.

More than 80 per cent of the apartments will occupy corner positions, with Turner responsible for both the architecture and interiors.

&nbsp;

[smartcode_project_cta:default project_id=152737]

<h3 data-end="3697" data-section-id="q3n5ak" data-start="3672">&nbsp;</h3>
</main>

Nova Rêve arrives as Reve Group bets on Castle Hill's next growth phase

A collection of just 25 large-format apartments and penthouses overlooking Goodwin Park is entering the Coolangatta market, with <a href="https://www.apartments.com.au/new-apartments/marea-residences-coolangatta-27-27a-dixon-street-coolangatta-qld-4225">Maréa Residences</a> combining a low-density, residential-only approach with uninterrupted park and Pacific Ocean outlooks.

Located at 27 Dixon Street, Maréa comprises three and four-bedroom residences alongside a limited number of dual-level penthouses, with the project positioned between Goodwin Park and <a href="https://www.apartments.com.au/developments/coolangatta-qld-4225">Coolangatta</a>’s coastal precinct.

Construction has commenced, with completion currently estimated for late 2027. Three-bedroom residences are priced from $1.8 million.

[smartcode_project:default project_id=150999 project_image_fid=374005]

The project has been designed around its northern outlook across the park, with the building’s architecture, landscaping and material palette intended to establish a connection with the neighbouring green space. The residences have been configured to maximise natural light and views across Goodwin Park towards the ocean.

Inside, the material palette incorporates timber, stone and brushed brass, complemented by curved detailing and ambient lighting. Kitchens and bathrooms carry the same natural material approach, while residences also include basement parking, storage and lift access.

Maréa’s penthouses are arranged over two levels and include private pools, adding another layer to the project’s focus on larger-format apartment living. Across the development, residences are configured with three or four bedrooms rather than the broader mix of smaller apartment types commonly found in larger projects.

[smartcode_project:default project_id=150999 project_image_fid=374010]

Resident amenity is concentrated at rooftop level, where landscaped entertaining terraces and pools take advantage of elevated views across Coolangatta and the Pacific Ocean.

The project has so far been particularly well received by local owner-occupiers and downsizers, according to Urban Activation Property Sales and Marketing Director Matt George, with the residential-only format, construction quality and northern park outlook among the features resonating with purchasers.

“The uninterrupted northern aspect overlooking Goodwin Park has been a key point of difference, with buyers attracted to the sense of serenity and open space the park provides, while still enjoying easy access to the ocean and being within walking distance of the lifestyle and amenities Coolangatta has to offer,” George said.

[smartcode_project:default project_id=150999 project_image_fid=374002]

“The combination of high-quality construction, a residential-only building, park outlook and proximity to the beach has resonated strongly with the local downsizer market.”

The Dixon Street address is within walking distance of Coolangatta Beach and the broader southern Gold Coast coastline, including the surf breaks at Snapper Rocks and Kirra. Coolangatta’s cafés, restaurants and retail are nearby, while Gold Coast Airport is also within close proximity.

[smartcode_project_cta:default project_id=150999]

Maréa Residences brings parkside apartments to Coolangatta

Melbourne developer PDG has secured Victorian Government approval for its $1.5 billion Southbank development <a href="https://www.apartments.com.au/new-apartments/the-one-1-queens-bridge-street-southbank-vic-3006">The One</a>, clearing the way for the long-dormant riverfront site opposite Crown to finally be developed.

The Minister for Planning has approved the project at 1-29 Queens Bridge Street, with the Department of Transport and Planning issuing the planning permit following its assessment.

The approval will allow PDG to develop the prominent 5,059 sqm site with a major mixed-use tower comprising premium apartments, including branded residences, a luxury hotel and boutique office space.

PDG acquired the site in late 2024, with its position directly opposite Crown's main entrance and near Melbourne's Arts Precinct making it one of Southbank's most significant remaining development opportunities.

<img alt="PDG" data-entity-type="file" data-entity-uuid="3933013e-6332-4386-b9be-089df05caf17" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-27%20at%209.29.22%E2%80%AFAM.png?VersionId=sITIgBqDL0N3VNSMwWEmF5UA.uvcsRyu" />

Designed by COX in collaboration with ODO and PDG, the tower's architecture draws on the movement of the Yarra River, with six vertical pleats running the height of the sculpted facade.

The project will also see the heritage-listed Queens Bridge Hotel restored and incorporated into the development&nbsp;with new hospitality and public uses, including a rooftop venue.

A significant component of The One will be its residential amenity.

More than 5,000 sqm of resident facilities will be delivered across a single level, making it one of the largest consolidated residential amenity offerings proposed in an Australian apartment development.

The planning approval also incorporates a major upgrade of Queensbridge Square, which PDG will deliver in partnership with the City of Melbourne.

<img alt="PDG" data-entity-type="file" data-entity-uuid="73167fcd-1031-4b6f-a408-a064cfe45ed1" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-27%20at%209.29.17%E2%80%AFAM.png?VersionId=Pf1AEWxw6SNmBqR0zQW5lyEze.MtxgFp" />

The existing square will be revitalised as a new civic and pedestrian space along the Yarra River, strengthening the connection between the project, Southbank and the riverfront.

PDG Founder and Managing Director Vince Giuliano said the approval represented a major milestone for a site which has remained largely underutilised for more than 15 years.

“This is the most significant Planning Permit approval Melbourne has seen in recent years,” Giuliano said.

“For more than 15 years, this site has remained underutilised. This approval enables us to deliver a project that will contribute meaningfully to the revitalisation of Southbank, restore and reactivate an important heritage building, and create a new civic and hospitality destination for Melbourne.”

The latest approval follows an earlier planning permit issued by the City of Melbourne covering demolition works across part of the site at 9-29 Queens Bridge Street. Those demolition and early works are already underway.

PDG has also started generating early interest in the residential component from owner-occupiers ahead of a planned public launch in early 2027.

PDG secures approval for $1.5bn Southbank apartment development, The One

Local developer Harridan is seeking to turn its Woolloongabba apartment project into the first stage of a broader transformation of Burke Street, using a new 16-storey mixed-use building to establish a greener pedestrian connection toward the rapidly evolving Boggo Road transport and knowledge precinct.

The South East Queensland developer has filed plans for 154 apartments on the <a href="https://www.apartments.com.au/new-apartments/4-burke-street-woolloongabba-qld-4102">southern side of Burke Street</a>, where its proposal has been designed alongside a wider vision by LatStudios for the street.

That vision positions the southern side of Burke Street for buildings of 15 storeys and above, while envisaging lower-rise development of up to five storeys on the northern side to transition into Woolloongabba's existing character housing. It also proposes wider pedestrian verges, deep planting, new street trees and upgrades to the pedestrian approach to Boggo Road Station.

The Harridan development itself has been designed by Brisbane-based Arqus Design and will comprise 154 apartments across 16 storeys. The mix is weighted heavily toward two-bedroom apartments, with 121 proposed alongside 10 one-bedroom and 23 three-bedroom residences. There will typically be around 14 units per floor.

A lower-ground car park and three podium levels will accommodate 156 resident parking spaces, along with visitor and commercial parking. There will also be 154 resident bicycle spaces and 40 visitor bicycle parks.

&nbsp;

Harridan is a family-owned developer and part of the Holmwood Highgate Group, with more than three decades of development activity across South East Queensland. Its portfolio spans residential, commercial and industrial property, with current residential projects including Riverbank on Byron in Bulimba, Esperance Residences in Carina and The Precinct at Kinross Road in Thornlands.

Wooloongabba has been popular for apartment developers, particularly since the announcement of the 2032 Summer Olympics games in Brisbane.

While there have been a lot of development applications, it has failed to materialize into real supply.&nbsp;

Sarazin has been the major player in the area. They are under construction at Murcia Residences, on the fringe of East Brisbane and Woolloongabba. They have just launched <a href="https://www.apartments.com.au/new-apartments/the-stanley-residences-woolloongabba-8-trafalgar-street-woolloongabba-qld-4102">The Stanley Residences</a>, in Woolloongabba on Trafalagar Street. They also have Nuage coming soon on the nearby <a href="https://www.apartments.com.au/new-apartments/nuage-woolloongabba-14-wellington-road-woolloongabba-qld-4102">Wellington Road</a>.

First look: Harridan plans Burke Street transformation beside Boggo Road transport hub

Apartments

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At a recent investment seminar Investment One explained that prices in all the capital cities are now above their previous troughs.
Sydney, in fact, is up 23.1% since its trough according to RP Data statistics.
Yields remain high in Darwin, but have been starting to dip for units in recent months, while of all the capitals Brisbane offers the best yields.
They noted that each city has significantly different growth drivers that affect their cycles:
Sydney: Financial and business services
Melbourne: Goods and services production
Brisbane: Infrastructure and tourism
Adelaide: Manufacturing
Perth: Mining
Hobart: Primary production and ore processing
Regional areas: Agriculture and mining
Chinese investors are expected to keep demand for new apartments in inner city locations strong, and provided sentiment is sustained and rates remain low the market will hold up.
However, despite strong growth and fundamentals in Sydney and Melbourne, Investment One suggested that a glut of apartments may be on the way and growth will not be above trend.
“Within two years, there could be a glut of second hand apartments for rent and also for sale  in Sydney and Melbourne,” Investment One's Omar Moujalli said in his presentation.
“If population growth slows in Brisbane like it did during the  GFC, then the Brisbane market could suffer some over supply in 2018," said Moujalli.
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jduke-EHk3XBmHkn

Is there a glut of apartments coming for Melbourne and Sydney?

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At roughly the same point in time where two adjoining residential towers gained approval, a planning application for 68-70 Dorcas Street, Southbank was submitted for consideration to State planning body DTPLI. According to the planning report a period of consultation between the development team, DTPLI and City of Melbourne was held prior to the submission of what would be one of the taller towers within this pocket of Southbank.

Located on the corner of Dorcas Street and Dodds Street, the development calls for the 274-apartment building to be crowned by a distinctive metal rooftop feature and a 360 degree communal rooftop facility.

<h2>Application summary</h2>

<ul>
<li>Current site use: 3 level commercial building</li>
	<li>Application for development lodged August 2014</li>
	<li>29 levels at 92.2 metres</li>
	<li>Site area: 1,478sqm</li>
	<li>Apartments: 274 (1/2/3 bedroom options)</li>
	<li>Ground floor tenancies of 167sqm &amp; 73sqm</li>
	<li>193 basement car parking spaces &amp; 101 bicycle spaces</li>
</ul>
<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image165.jpg" rel="gallery-all" title="Artists impression of 68-70 Dorcas Street. Image courtesy SJB"><img alt="" class="image-article-full-width-580px" height="709" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image165.jpg?itok=YXNXNGSV" title="Artists impression of 68-70 Dorcas Street. Image courtesy SJB" width="580"></a>

<figcaption>Artists impression of 68-70 Dorcas Street. Image courtesy SJB</figcaption></figure><h2>External appearance</h2>

68-70 Dorcas Street discerns itself from its neighbours by employing an elliptical tower form, which is in contrast to the unbroken rectangular format of all surrounding buildings. Also noticeable is the lack of horizontal banding common with surrounding apartment buildings, rather a more uniform vertical finish has been applied.

<blockquote>
The defining characteristic of the design is the curved surface of the tower, skinned in a ‘patchwork’ of subtly contrasting facade panels. The panel types are presented in muted tones and have distinct surface qualities notable by texture, reflectivity and transparency.

The blend of panel types, combined with an offset grid arrangement, creates a dynamic surface which makes for a constantly changing experience in relation to the onlooker’s position and the light illuminating the facade.
<cite>SJB Architects - Planning Report</cite>
</blockquote>

Materials employed would see a mixture of glazing colours, a variety of metal clad finishes and stone veneer cladding with precast elements to less conspicuous areas.

<h2>Public Amenity</h2>

68-70 Dorcas Street is described as an "iconic" design within the planning report, with Urbis stating the development will provide positive benefits to the public realm. With atypical looks and an active street level interface, the tower would be more sympathetic/engaging to its surrounds than the current, dated commercial office building.

<blockquote>
Of key consideration in relation to this proposal is the impact of overshadowing by the development. The submitted Design Proposal prepared by SJB Architects includes shadow diagrams at the equinox which demonstrate that the proposal will not overshadow any significant features or parkland in the area.
<cite>Urbis - Planning Report</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image167.jpg" rel="gallery-all" title="68-70 Dorcas Street in context. Image courtesy SJB"><img alt="" class="image-article-full-width-580px" height="421" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image167.jpg?itok=NyAddvv5" title="68-70 Dorcas Street in context. Image courtesy SJB" width="580"></a>

<figcaption>68-70 Dorcas Street in context. Image courtesy SJB</figcaption></figure>The immediate area surrounding 68-70 Dorcas Street has seen a measured flow of apartment development over the last decade, with 8 on Dorcas the first of the new millennia apartment buildings in the area. More recently Elm by Fridcorp, Guildford by Evolve Development and Premier Capital Developments' Sunday Apartments have added a combined 876 apartments.

Pipeline projects joining 68-70 Dorcas Street nearby include the at sales <a href="/new-apartments/coventry-haus-33-coventry-street-southbank">33 Coventry Street</a> by VIMG and the recently approved <a href="/buildings/the-evermore-southbank-58-66-dorcas-street-southbank">58-66 Dorcas Street</a> which abuts the site in question. Limited sizeable development sites remain in the area making 68-70 Dorcas Street with its uninterrupted Southbank and CBD views a noticeable presence in the area.

<h2>68-70 Dorcas Street development team</h2>

<ul>
<li>Developer: 20Q Development Co P/L</li>
	<li>Architect: SJB</li>
	<li>Planning: Urbis</li>
	<li>Traffic: mga.</li>
	<li>Landscaping: Formium</li>
	<li>Wind Engineer: MEL Consultants</li>
	<li>Structural Engineer: 4D Workshop</li>
	<li>Services Engineer: O'Neill Group</li>
	<li>Waste Management: Leigh Design</li>
	<li>ESD: ark resources</li>
</ul>
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silvermb

Planning Application > 68-70 Dorcas Street, Southbank

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How would you rate the quality of your apartment? What about the quality of your office? Architects Atelier Red + Black together with media partner Apartments.com.au want you to tell us!

A new website <a href="http://ratemybuilding.com.au/">RateMyBuilding.com.au</a> has been set up as a portal for the general public to participate in research relating to the quality of our houses, townhouses, apartments and offices. Whilst these buildings are being designed for everyone to use and hopefully love, a large question remains over what people like and dislike about their current buildings. Are they the right size? Are they functional? What functions do they perform well and how can they be improved?

The Rate My Building project has already been operating for a few days and whilst it is far too early to draw specific conclusions about what the research will find, the initial data received raises some interesting questions that will hopefully be answered in time.

Over half of the respondents who have so far rated their house have indicated that their home size is either too big or small for their needs. By contrast a greater percentage of the initial respondents living in apartments were satisfied with the size of their dwelling.

<figure><a href="http://ratemybuilding.com.au/" title="Visit the Rate My Building website."><img alt="" class="image-article-full-width-580px" height="167" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/stats2.jpg?itok=lLRdS2wD" width="580"></a></figure>In offices the initial responses suggest that there may be an issue with the percentage of workers who are unsure about the availability of important Health and Safety equipment such as first aid kits and defibrillators. Further responses will be required to determine if this is statistically significant, however the example highlights the value of undertaking such research.

<blockquote>
Architects are always concerned with how occupants will use their buildings. This research will shed further light on what is working and what isn’t. This can then enable us to design better performing buildings that actively respond to the end user requirements.
<cite>Sonia Sarangi, Co-Director of Atelier Red + Black</cite>
</blockquote>

Once sufficient responses are collected and the data analysed, Atelier Red + Black hope to share the insights of the project with Apartments.com.au and architects across Australia in a bid to improve future buildings and make them more responsive to the needs of the end user.

So go check out the website today! The more survey responses received, the better the picture we will have about the quality of our built environment.

<a href="http://ratemybuilding.com.au/">RateMyBuilding.com.au</a>
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redblackarchitect

Atelier Red + Black announce RateMyBuilding.com.au

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It may not be as fluid a market as Melbourne's CBD, but much can change in the course of a week in West Melbourne. Last week's article <a href="/news/west-melbourne-the-new-southbank">highlighting a handful of the taller proposals</a> is complimented by a handful of new projects discovered in recent days.

Here is a revised standing for a number of new West Melbourne residential projects:

<h2>The Delukian - 91 Dudley Street</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image111.jpg" rel="gallery-all" title="91-95 Dudley Street. Imames courtesy 1:1 Architects &amp; Phooey"><img alt="" class="image-article-full-width-580px" height="285" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image111.jpg?itok=t2b1lpfH" title="91-95 Dudley Street. Imames courtesy 1:1 Architects &amp; Phooey" width="580"></a>

<figcaption>91-95 Dudley Street. Images courtesy 1:1 Architects &amp; Phooey</figcaption></figure>City of Melbourne are currently assessing the merits of a revised scheme located at 91-95 Dudley Street. Design firm <a href="http://www.one2one.net.au/">1:1 Architects</a> mark their high-rise debut with the design which is in close proximity and abuts the now under construction <a href="/new-apartments/419-421-spencer-street-west-melbourne">Duo Apartments</a>.

Designed for Dudley Street (Vic) Developments Pty Ltd, the project aims to deliver 48 apartments with one, two and three bedroom layouts. Some readers may recognise the site as once being subject to a unique design conceived by Phooey Architects which was to have employed recycled shipping containers in the construction process.

<h2>Ikebana - 130 Dudley Street</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image114.jpg" rel="gallery-all" title="Ikebana. Image courtesy PBG Property Group"><img alt="" class="image-article-full-width-580px" height="267" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image114.jpg?itok=xi7aNNzc" title="Ikebana. Image courtesy PBG Property Group" width="580"></a>

<figcaption>Ikebana. Image courtesy PBG Property Group</figcaption></figure>What was preparing for launch last week has just moved to registrations and pre-sales.  Ikebana West Melbourne's agent 360 Property Group is preparing for an imminent project launch with the display suite completed this week.

Ikebana will consist of an Elenberg Fraser-designed complex holding 241 apartments over 9 levels.

<h2>15-31 Batman Street</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image115.jpg" rel="gallery-all" title="A revised 15-31 Batman Street. Image courtesy Inhabit Design"><img alt="" class="image-article-full-width-580px" height="374" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image115.jpg?itok=VQcgo7Cl" title="A revised 15-31 Batman Street. Image courtesy Inhabit Design" width="580"></a>

<figcaption>A revised 15-31 Batman Street. Image courtesy Inhabit Design</figcaption></figure>Touched upon last week 15-31 Batman Street was initially designed at 99 metres in height and holding 299 apartments. Subsequently City of Melbourne have since published revised plans which would see SPEC Property Group's future project lowered to 79 metres and be subject to a reduction of 56 apartments, allowing for 243 overall.

City of Melbourne's preferred height limit for the site is 40 metres, although owing to the developments size it falls under control of State planning body DTPLI. The 15-31 Batman Street planning application will be subject to a separate article in due course.

<h2>398 Spencer Street</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image2a.jpg" rel="gallery-all" title="A petential new skyscraper? Image courtesy TCI"><img alt="" class="image-article-full-width-580px" height="386" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image2a.jpg?itok=Ircu9yCO" title="A petential new skyscraper? Image courtesy TCI" width="580"></a>

<figcaption>A petential new skyscraper? Image courtesy TCI</figcaption></figure>The Carron is touted as ripe for high-rise conversion according to sales agent TCI Teneketzis. The 458sqm site is offered as suitable for residential development or as a going concern/conversion into a showroom premises.

Given 420 Spencer Street is approved at 131 metres to the north of The Carron and the approved 123 metres <a href="/buildings/melbourne-village-377-spencer-street-west-melbourne">371 Spencer Street</a> is directly opposite, a precendent of height looks to have been set for 398 Spencer Street.

<h2>113-137 Rosslyn Street</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image2.jpg" rel="gallery-all" title="Rossyln Street concept. Image courtesy Buchan Gtroup"><img alt="" class="image-article-full-width-580px" height="400" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image2.jpg?itok=vL5TxD6V" title="Rossyln Street concept. Image courtesy Buchan Gtroup" width="580"></a>

<figcaption>Rossyln Street concept. Image courtesy Buchan Gtroup</figcaption></figure>Also freshly listed for sale are two adjoining development sites in Rosslyn Street, divided by a laneway. Covering 3086sqm, the joint sites are accompanied by a Buchan Group concept design, both spanning nine levels.

191 apartments are penciled in for the above scheme that would see liberal retail/cafe offerings fronting Rosslyn Street and a distinctive brick facade.

Urban.com.au will continue to look closely at West Melbourne, provide insight into some of the larger planning applications on offer, while also reveal as yet unseen projects.
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West Melbourne apartment projects continue to flow

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A few weeks ago Apartments.com.au <a href="/expert-insights/buying/an-unconventional-opportunity-for-7-23-spencer-street">briefly touched on</a> the proposed redevelopment of the former Congress Centre; today we focus on the site master plan. Prepared by Elenberg Fraser on behalf of joint venture clients, the master plan provides an overarching framework for the development of the 4,500sqm site.

All in all four tapering crystalline residential towers ranging in height from 20-29 storeys sitting atop two 4-storey podiums. The proposal seeks to provide better connections to South Wharf and Southbank from the surrounding areas to the north of the Yarra River, including the western edge of the CBD, Docklands and Southern Cross Station.

In doing so a new southern gateway into the CBD for both pedestrians and vehicles is envisaged.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/7-23_spencer_street.jpg" rel="gallery-all" title="Providing a new gateway to the southern entry into the CBD. © Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="390" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/7-23_spencer_street.jpg?itok=mpXtOOkv" title="Providing a new gateway to the southern entry into the CBD. © Elenberg Fraser" width="580"></a>

<figcaption>Providing a new gateway to the southern entry into the CBD. © Elenberg Fraser</figcaption></figure><h2>Project summary</h2>

<h3>Podiums</h3>

<ul>
<li>Podium 01: 4-storeys, 64 apartments, RL19.00</li>
	<li>Podium 02: 4-storeys 75 Apartments RL 19.00</li>
	<li>Total Podium Apartments: 139</li>
</ul>
<h3>Towers</h3>

<ul>
<li>T01: 20-storeys, 184 apartments, RL 84.50</li>
	<li>T02: 22-storeys, 210 apartments, RL 96.80</li>
	<li>T03: 29-storeys, 273 apartments, RL 121.00</li>
	<li>T04: 29-storeys, 356 apartments, RL 121.00</li>
	<li>Total Tower Apartments: 1023</li>
</ul>
Total apartments available: 1162

The indicative concept shows 1,321sqm of ground level retail space available, split between 770sqm through the North Podium and 551sqm in the South Podium. Seven retail tenancies are expected with 461 car parking spaces contained above within the podium levels.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/7-23spencer_massing_model.jpg" rel="gallery-all" title="Master plan massing diagram. © Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="470" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/7-23spencer_massing_model.jpg?itok=ROOefQS7" title="Master plan massing diagram. © Elenberg Fraser" width="580"></a>

<figcaption>Master plan massing diagram. © Elenberg Fraser</figcaption></figure>The four towers are 'carved' to allow adequate separation between one another in order to minimise overlooking and provide a high degree of natural light and ventilation. The sloped/terracing roof forms are the result of extrapolating the shadow cast by the existing Crown Plaza hotel during 2pm on the winter solstice to form a solar plane that dictates the maximum height of each tower. This has led to the crystal-like forms suggested in the planning documents.

Each tower represents part of a four-stage phasing process that has informed the numerical designation of each tower i.e. Tower 01 represents stage 01 of the project and so on. Tower 04 acts as a bridging element that unites both podiums and forms a weather protected undercroft to Siddeley Street.

<h2>Improvements to Siddeley and Spencer Street Public Domain</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/siddeley_street_render.jpg" rel="gallery-all" title="View down revistalised Siddeley Street. © Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/siddeley_street_render.jpg?itok=2JIMMltW" title="View down revistalised Siddeley Street. © Elenberg Fraser" width="580"></a>

<figcaption>View down revistalised Siddeley Street. © Elenberg Fraser</figcaption></figure>The master plan seeks to set the built form envelope, height and street interface of the proposed podium development. Key principles of the master plan include:

<ul>
<li>Two podiums that prescribe a preferred height of five storeys, including a Podium to the south of Siddeley Street and a Podium to the north of Siddeley Street;</li>
	<li>Active ground floor retail and lobby facilities on Siddeley Street and Spencer Street, to reactivate the streetscape and provide activity in the public realm;</li>
	<li>Three levels of car parking accommodated on each podium level, with access provided from Siddeley Street;</li>
	<li>Opportunities for an ‘active skin’ of residential apartments on the Siddeley Street and Spencer Street facades, to add to the sense of activity and vibrancy of the new public realm on these streets;</li>
	<li>The potential for a usable landscaped podium roof to provide significant communal open space for residents, complementing a residential amenities level on the first floor of each tower.</li>
</ul>
<h2>Comment</h2>

The proposal follows the blueprint of other large scale multi-tower developments in the city: a master plan is developed with a series of guiding principles that help to define a certain series of parameters to inform the future development of a site. It provides some degree of certainty to local government but also allows developers the flexibility to alter their plans for projects that span several years.

The base information is there but the detail is the element lacking. This has led to some developers selling entire sites upon gaining approval or carving sites up and selling them as individual parcels. Recent examples of this master planning approach include 250 Spencer Street, Swanston Square, Village Docklands/Collins Square and Batman's Hill on Collins.

What will ultimately become of the site remains to be seen but one can't help but feel the change in strategy from developing two-commercial towers (and failed bids for Victoria Police and KPMG) to a residential driven master plan hints at an opportunity to offload the site once approval is obtained. A permit for a series of residential towers is a far more attractive proposition to prospective developers.

It will be interesting to see how each tower ultimately manifests; it is critical that there is a level of articulation that is varied and distinguishes each tower from the next. The danger is that they read as one uniform and singular mass, which visually would not be a desirable outcome.

<h2>7-23 Spencer Street Project team</h2>

<ul>
<li>Developer: Asset1 WTC Pty Ltd &amp; HANZ (Spencer Street)</li>
	<li>Architects: Elenberg Fraser</li>
	<li>Planning Consultant: Urbis</li>
	<li>Acoustic Assessment: Marshall Day Acoustics</li>
	<li>Traffic Assessment: GTA Consultants</li>
	<li>Wind Assessment: MEL Consulting</li>
</ul>
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Laurence Dragomir

Planning Application > 7-23 Spencer Street, Melbourne

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Choosing from the immense range and sheer number of apartments on the market for the uninitiated buyer may seem a daunting prospect, but Melbourne-based developer <a href="http://www.hamton.com.au/">Hamton</a> has launched a new apartment configuration they believe will give their current <a href="/buildings/sanctuary-abbotsford-681-victoria-street-abbotsford-vic-3067">Sanctuary on the River</a> apartment project a glowing point of difference.

Designed by <a href="http://www.rothelowman.com.au/">ROTHELOWMAN</a> and dubbed ‘Convertible Spaces,’ a select number of one bedroom apartments within Sanctuary will feature a bedroom space capable of being incorporated into living space as required, with functional areas such as corridors becoming usable space without compromising apartment access.

Based on a system of integrated joinery placed through the open plan layout, ‘Convertible Spaces’ allows for a highly flexible, multi positioning option for dining, bedroom and lounge areas that otherwise would be fixed in position. In turn, living area can increase by 70% at the owners whim. This is best illustrated via the below video:

<iframe allowfullscreen="" frameborder="0" height="315" scrolling="no" src="//www.youtube.com/embed/f2mVxRq6vHA" width="100%"></iframe>

<h2>What they say</h2>

<blockquote>
We're constantly striving to innovate with our product and ‘Convertible Spaces’ is the result of much research both domestically and abroad. Locations such as New York, London and Tokyo were studied given their high population and multiple compact living options available.

‘Convertible Spaces’ essentially delivers bang for buck in terms of utilising a compact apartment to its full potential; creating one large living space and maximising functionality. We believe that ‘Convertible Spaces’ has stepped into a gap evident in the market and we have only now released the product once we've been fully satisfied with its merits.

Sanctuary will feature only five apartments with ‘Convertible Spaces’ - an option exists for twenty existing purchasers to upgrade if the desire, with an element of that cost worn by Hamton.

Although Sanctuary is scheduled to be completed by July 2015, we're pushing contractor LU Simon to a completed ‘Convertible Spaces’ apartment finished in the new year which will act as a display suite.
<cite>Paul Hameister, Hamton Joint Managing Director</cite>
</blockquote>

<blockquote>
'Convertible Spaces’ allows you to make the most of your space. By day you can have a studio apartment and by night you can maximise your entertainment capacity by increasing your living areas.

By including a fold-down bed and moveable wall we add several metres to the apartment and offer occupiers an enormous amount of flexibility. When the bed is hidden away and the wall moved across into the bedroom area, the result is a 70% increase in living area".

The movable walls that transforms the apartment is itself a joinery unit continuing the Scandinavian theme whilst importantly providing useful functionality with a pull out pantry, soft close drawers and ample additional storage accessible from both sides.
<cite>Chris Hayton, ROTHELOWMAN principal</cite>
</blockquote>

<h2>Paul Hameister on 'Convertible Spaces' and the current marketplace</h2>

Asked by Apartments.com.au on the state of the current Melbourne apartment market from a developers perspective, Paul Hameister began by suggesting that the recent changes to zoning and certain councils' stance toward development has led to an imbalance in the marketplace.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/sanctuary_v09_hero_balcony-1.jpg" rel="gallery-all" title="The right location can still sell itself. Image courtesy Hamton"><img alt="" class="image-article-full-width-580px" height="423" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/sanctuary_v09_hero_balcony-1.jpg?itok=ENRmBjNj" title="The right location can still sell itself. Image courtesy Hamton" width="580"></a>

<figcaption>The right location can still sell itself. Image courtesy Hamton</figcaption></figure>Describing the current Melbourne CBD apartment market as "cooked", Paul Hameister asserts Hamton will continue to develop in inner city locations while avoiding the CBD. He elaborates that while certain areas are in or face a pending glut of generic apartments, other well positioned inner and middle-ring locations offering innovative, attentive living options are subject to under supply.

It's these locations that developers such as Hamton will continue to be drawn to, with 'Convertible Spaces' a likely key platform to future projects.
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Convertible Spaces: the next innovation in apartment living

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Correct me if I'm wrong but I do recall that as far back as a decade ago under the tenure of then Planning Minister Mary Delahunty, West Melbourne was slated to become another high density extension of the CBD. It was said at the time West Melbourne would generally mimic Southbank in that an increase in height and density was considered appropriate for the suburb adjoining Melbourne's CBD.

The subsequent ten years have seen dribs and drabs of development, including a handful of towers generally about the 15 level mark; and some of questionable quality! Only in the recent year or so has West Melbourne fallen under the gaze of developers seeking genuine high-rise developments with the increased number of apartments to match.

Elenberg Fraser in their recent Urban Context Report for 385-405 King Street described West Melbourne as follows:

<blockquote>
The West Melbourne precinct is separated from the Capital City Zone by Flagstaff Gardens. There is a distinct increase in building heights and intensification of built form on the eastern and southern sides of the gardens, including a number of high rise developments currently under construction.

The West Melbourne area presents a visual transition in building heights from the intensive CBD tower developments to the low rise development further north of the site
<cite>Elenberg Fraser</cite>
</blockquote>

Indeed there has been a delineation of sorts between high-rise and medium to lower-density developments proposed for West Melbourne. Dudley Street has shaped as the unofficial border where high-rise proposals taper off to buildings of far fewer levels.

<h2>The current crop</h2>

Seen below are images of <a href="/buildings/flagstaff-green-15-batman-street-west-melbourne">15-31 Batman Street</a> and 385-405 King Street (second and fourth) which are the first public glimpses of those projects. The four towers below constitute the tallest four projects within West Melbourne currently; 420 Spencer Street sets the high benchmark with approval at 131 metres in height.

<a href="/buildings/melbourne-village-377-spencer-street-west-melbourne">371 Spencer Street</a> seen third below also sets the pace for total apartments approved within a single project, capable of adding 704 dwellings to inner city stock.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image82.jpg" rel="gallery-all" title="The West Melbourne foursome. Images courtesy FK, Inhabit, Bruce Henderson &amp; EF"><img alt="" class="image-article-full-width-580px" height="209" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image82.jpg?itok=Gs23Yfu7" title="The West Melbourne foursome. Images courtesy FK, Inhabit, Bruce Henderson &amp; EF" width="580"></a>

<figcaption>The West Melbourne foursome. Images courtesy FK, Inhabit, Bruce Henderson &amp; EF</figcaption></figure>Overall a snapshot of the Apartments.com.au Project Database sees 13 separate apartment projects listed for West Melbourne, with a combined total of 2944 apartments on offer. While some are still at planning, others such as <a href="/new-apartments/419-421-spencer-street-west-melbourne">Duo Apartments</a> and <a href="/buildings/alessi-485-spencer-street-west-melbourne">Alessi</a> are into the construction phase.

The next project due for launch is GURNER's <a href="/buildings/ikebana-130-dudley-street-west-melbourne">Ikebana</a> located at 130 Dudley Street. With a display onsite, the development of 241 apartments looks likely to launch by years end.

<h2>Comment - avoiding the errors of Southbank</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image84.jpg" rel="gallery-all" title="Batman Street with 385-405 King Street. Image © Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="411" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image84.jpg?itok=HbV2Hw1U" title="Batman Street with 385-405 King Street. Image © Elenberg Fraser" width="580"></a>

<figcaption>Batman Street with 385-405 King Street. Image © Elenberg Fraser</figcaption></figure>While there'll be an intensely developed pocket of West Melbourne containing up to 40 levels, it's hard to envisage West Melbourne matching Southbank for scale. A smattering of already converted low-rise buildings and new developments built at lower heights will translate to a lack of wall to wall skyscrapers which for mine is a good thing.

Ultimately West Melbourne's street level as vastly different to Southbank's, with or without the expected surge of tall towers. Variable heights allowing for greater sunlight penetration and and generally different street level dynamic has West Melbourne holding a few aces over Southbank.

One critical difference between West Melbourne and Southbank is that a greater number of proposals for West Melbourne have included retail and cafe spaces away from major thoroughfares, thereby intending to inject life to street level - something which Southbank fails miserably to do.

So West Melbourne is due for fundamental change, how much remains to be seen.
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West Melbourne the new Southbank?

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A little over a year ago Apartments.com.au ran a piece on Hawthorn, highlighting the <a href="/news/hawthorn-apartment-market-the-quiet-achiever">increased number of apartment developments</a> aiming to begin construction, with a high concentration around Burwood Road. Fast forward to earlier this week and the latest crane was erected in the area, marking Hawthorn and Hawthorn East as apartment hotspots.

Since the August 2013 article Apartments.com.au has tracked 492 apartments through to completion within Hawthorn over a number of developments, ranging in size from 20 apartments to <a href="/new-apartments/atria-291-burwood-road-hawthorn">Atria's</a> 249 apartments. Providing upwards of 1000 new residents for the suburb, the number of apartments completed is nearly matched by the number either under construction or due to commence.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image36haw.jpg" rel="gallery-all" title="Syracuse gains its crane, joining the Hawthorn ranks"><img alt="" class="image-article-full-width-580px" height="429" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image36haw.jpg?itok=WYm-A2lm" title="Syracuse gains its crane, joining the Hawthorn ranks" width="580"></a>

<figcaption>Syracuse gains its crane, joining the Hawthorn ranks</figcaption></figure>Currently tower cranes are present on four of the six major apartment projects under construction in the area. <a href="/new-apartments/brilliant-hawthorn-30-lilydale-grove-hawthorn-east">Brilliant Hawthorn</a>, Syracuse, <a href="/buildings/my-place-hawthorn-10-albert-street-hawthorn-east">My Place</a> and Hawthorn Hill constitute those four projects with Averi and <a href="/buildings/8-montrose-street-hawthorn-east">8 Montrose</a> also in the construction mix. Combined these six under construction projects add a further 447 apartments around Burwood Road, with the exception of Averi which is located south of the strip.

Further west along Camberwell Road, <a href="/buildings/leo-18-camberwell-road-hawthorn-east">Leo Apartments</a>, <a href="/buildings/elmington-96-camberwell-road-hawthorn-east">Elmington</a> and <a href="/buildings/solstice-apartments-138-camberwell-road-hawthorn-east">Solstice</a> are at varying stages of construction. Together these add an additional 264 dwellings to the Camberwell Road strip between Burwood Road and Burke Road which has in recent years become a desireable location for buyers in its own right.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image37haw.jpg" rel="gallery-all" title="Aerial perspective of Lilydale Grove - Montrose Street. Image courtesy Interlandi Mantesso"><img alt="" class="image-article-full-width-580px" height="296" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image37haw.jpg?itok=oRXJigAL" title="Aerial perspective of Lilydale Grove - Montrose Street. Image courtesy Interlandi Mantesso" width="580"></a>

<figcaption>Aerial perspective of 18-22 Lilydale Grove and the wider area. Image courtesy Interlandi Mantesso</figcaption></figure>Looking ahead <a href="/buildings/hawthorn-black-5-montrose-street-hawthorn-east">Hawthorn Black</a> at 5 Montrose Street and <a href="/buildings/luton-lane-8-luton-lane-hawthorn">Luton Lane</a> are due to begin construction shortly whilst ICD Property's <a href="/buildings/maple-121-power-street-hawthorn">124 Burwood Road</a> is expected to be released for sales in the not too distant future. Beyond the current group of apartments under construction a number of approved/at planning projects are set for Lilydale Grove with <a href="/buildings/esquire-hawthorn-18-lilydale-grove-hawthorn-east">18-22 Lilydale Grove</a> and <a href="/new-apartments/24-lilydale-grove-hawthorn-east">24 Lilydale Grove</a> in the Apartments.com.au Project Database.

JD Group's <a href="http://jd-group.com.au/projects/domestic/196burwood">196 Burwood Road</a> is a prime example of the multitude of large, low-rise development sites within Hawthorn and Hawthorn East falling under the control of property developers with sizeable apartment projects in mind. And it's for this reason that certain areas of Hawthorn and surrounds are set to continue their rapid transformation into high density enclaves.

To see a current images of Hawthorn and the aforementioned projects, visit the dedicated <a href="/news">Hawthorn forum thread</a>.
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Hawthorn in construction mode

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As one of Melbourne's largest independent real estate agencies with over 50 years experience, Beller Group has a fundamental understanding of the current Melbourne apartment market and the nuances which influence it. By way of establishing Beller China and forging an alliance with Beijing-based property agency giant Sagacity, Beller Group have gained an intimate, market-leading understanding of the factors behind the unprecedented rush of Chinese property buyers into the Melbourne market in recent years.

Days after arriving back from a Chinese sojourn, Apartments.com.au sat down with Beller Group Director Andrew Fawell to learn his thoughts relating the wave of Chinese investors seeking their slice of the Melbourne market.

<h2>The Chinese perspective</h2>

To understand the Chinese property buyers attitude toward Melbourne at the moment requires a basic understanding of Chinese domestic affairs. Andrew believes the burgeoning middle class have never before had so many sources of information in order to make considered decisions, thus many Chinese nationals are now taking steps to secure their wealth and long term prosperity.

With the backdrop of China's economy slowing and a shifting political paradigm, middle class Chinese are investing overseas in record numbers - an exodus of wealth as a precursor to potentially leaving themselves. Property is considered a safer, secure method of parking wealth given the Chinese maintain a general aversion to shareholding.

Asked to further elaborate, Andrew stated that whether it materialises or not there is a growing perception amongst Chinese that their economy is susceptible to collapse, and as such those in a position to do so have sought out the safety of markets such as Melbourne in which to park their wealth. With Melbourne's solid fundamentals, excellent quality of life and strong political foundation, it's seen as a prime destination for Chinese.

Base upon first hand experience through Beller China, Andrew also emphasises the ostentatious nature of middle class Chinese who delve into offshore property purchases. A strong number of buyers into markets such as Melbourne are not particularly bothered about a given property's value or it's ongoing capital gain, but rather they want to be seen to be doing something.

This in part has given rise to the "Fly to buy" element of the market as they have been christened. Somewhat incredulously Andrew reeled off numerous instances where Chinese nationals have flown into Melbourne for the sole purpose of purchasing single/multiple apartments, only to leave immediately thereafter.

<h2>The importance of relationships in China</h2>

<blockquote>
We are delighted to announce the new partnership with Sagacity China. Not only will this facilitate introductions to new markets in China, but also importantly, we will be able to facilitate deals with major Chinese developers to buy development sites in Melbourne. Like any good relationship, it will be a two way conversation and one of mutual benefit.
<cite>Andrew Fawell</cite>
</blockquote>

Official PR statements aside, Andrew believes the key to the above comment is the penetration of new Chinese markets. Evidently the current crop of buyers reside in primary or first tier Chinese cities such as Shanghai oe Beijing. As buyer experience and information flow heightens, the buyers sophistication naturally increases.

To that end Beller Group are of the opinion that should the initial wave of first tier Chinese buyers double dip into the Melbourne property market, they will most likely avoid the masses of apartments on offer in Melbourne's CBD next time around and exercise a level of knowledge by purchasing in smaller developments beyond the CBD.

Paraphrasing Andrew Fawell, the initial wave of buyers content to buy into large developments within Melbourne's CBD will dissipate, in turn replaced by a new wave of Chinese buyers from second tier cities who are just now delving into offshore property purchases without the same benefit of hindsight as the initial tranche. Put into perspective those second tier cities such as Tianjin, Chengdu and Changsa and Qindao have metropolitan populations averaging over 10 million which enforces the theory that Chinese investment into Melbourne property and principally apartments will only balloon further.

<h2>The Melbourne perspective</h2>

The vexed question of the current state of the Melbourne property market has been a hot topic in recent weeks. Andrew Fawell considers the Chinese influence on the local apartment market a game changer where fundamentals have been altered, effectively covering some of the market deficiencies that have arisen in recent times.

At this point Melbourne has moved into the top handful of cities preferred by Chinese property investors, usurping Vancouver whose market was stymied by Government intervention. Asked of the prospect of Government responding with similar measures here Andrew suggested that if the current situation is allowed to run unchecked, the specter of such a move would increase.

Andrew Fawell also raised the notion of a two-paced local property market with pitfalls for the unsuspecting investor, whether they be local or international. Certainly in some areas of Melbourne there remains strong buyer and rental demand for smaller, well positioned, higher quality apartment projects, whilst a looming glut of rental stock in and around the CBD may cause havoc even though the demand to buy particularly from offshore parties will remain robust.

Interesting times ahead!
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The China Syndrome: Beller's Andrew Fawell on the Chinese-driven apartment frenzy

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The flow of development to Melbourne CBD's East End began as a trickle relative to surrounding inner city precincts, but the 'Paris End' of late has come into its own. 'Paris End' of course is an ill-fitting moniker (some would also say crass) with current development within the CBD's eastern flank well spread, as opposed to being centralised around Collins Street's historic grandeur.

Bound by Flinders, Elizabeth, Spring and Victoria, Apartments.com.au's Project Database shows a mass of East End developments looking to make their mark. Historically the domain of commercial development, East End was bereft of residential projects as developers favoured proven areas such as Southbank and Docklands, although this trend his has now changed sharply!

Spurred on in part by the phenomenal influx of Asian-based property entities, East End proposals have steadily increased over the last two years as the insatiable push to secure prized sites in the current market shows no signs of slowing; an arms race of property development for lack of a better analogy.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image8ep.jpg" rel="gallery-all" title="All shapes and sizes of proposals within East End"><img alt="" class="image-article-full-width-580px" height="402" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image8ep.jpg?itok=n5TgfwMI" title="All shapes and sizes of proposals within East End" width="580"></a>

<figcaption>All shapes and sizes of proposals within East End</figcaption></figure><h2>Apartment development leading the charge</h2>

Below is a summary of East End residential projects currently found within the Apartments.com.au Project Database. Given the ever dynamic nature of development and planning at the moment, these may require refreshing in a few weeks time. Regardless, this is the current state of play concerning residential projects within East End.

<table border="1" cellpadding="1" cellspacing="1" style="width: 100%;">
<thead><tr>
<th>Address</th>
			<th>Apartments</th>
			<th>Developer</th>
			<th>Levels</th>
			<th>Staus</th>
		</tr></thead>
<tbody>
<tr>
<td><a href="/buildings/empire-melbourne-398-elizabeth-street-melbourne">398 Elizabeth Street</a></td>
			<td>474</td>
			<td>Mammoth Empire</td>
			<td>55</td>
			<td>Registration &amp; Sales</td>
		</tr>
<tr>
<td><a href="/buildings/abode-318-318-russell-street-melbourne">318 Russell Street</a></td>
			<td>433</td>
			<td>PDG &amp; Schiavello</td>
			<td>57</td>
			<td>Construction</td>
		</tr>
<tr>
<td><a href="/new-apartments/crystal-gardens-276-russell-street-melbourne">276 Russell Street</a></td>
			<td>154</td>
			<td>Unknown</td>
			<td>36</td>
			<td>Approved</td>
		</tr>
<tr>
<td>500 Elizabeth Street</td>
			<td>524</td>
			<td>Brady Group</td>
			<td>72</td>
			<td>Construction</td>
		</tr>
<tr>
<td><a href="/new-apartments/309-325-bourke-street-melbourne">309 Bourke Street</a></td>
			<td>466</td>
			<td>Unknown</td>
			<td>&gt;10</td>
			<td>Approved</td>
		</tr>
<tr>
<td><a href="/buildings/35-spring-street-melbourne">35 Spring Street</a></td>
			<td>270</td>
			<td>CBUS</td>
			<td>43</td>
			<td>Construction</td>
		</tr>
<tr>
<td><a href="/buildings/97-franklin-street-melbourne">97 Franklin Street</a></td>
			<td>367</td>
			<td>Artemis Group</td>
			<td>62</td>
			<td>Planning</td>
		</tr>
<tr>
<td><a href="/new-apartments/63-exhibition-street-melbourne">63 Exhibition Street</a></td>
			<td>328</td>
			<td>Asia One</td>
			<td>67</td>
			<td>Planning</td>
		</tr>
<tr>
<td><a href="/new-apartments/the-trillium-36-la-trobe-street-melbourne">36 La Trobe Street</a></td>
			<td>224</td>
			<td>Unknown</td>
			<td>39</td>
			<td>Registration &amp; Sales</td>
		</tr>
<tr>
<td><a href="/buildings/metrolitan-melbourne-137-bourke-street-melbourne">137 Bourke Street</a></td>
			<td>104</td>
			<td>VIMG</td>
			<td>19</td>
			<td>Registration &amp; Sales</td>
		</tr>
<tr>
<td><a href="/developments/melbourne-vic-3000">85 Spring Street</a></td>
			<td>303</td>
			<td>Grocon</td>
			<td>46</td>
			<td>Planning</td>
		</tr>
<tr>
<td><a href="/buildings/avant-60-abeckett-street-melbourne">54 A'Beckett Street</a></td>
			<td>750</td>
			<td>Aspial - WCL</td>
			<td>81</td>
			<td>Planning</td>
		</tr>
<tr>
<td><a href="/buildings/aurora-melbourne-central-224-la-trobe-street-melbourne">224 La Trobe Street</a></td>
			<td>1,206</td>
			<td>UEM Sunrise</td>
			<td>88</td>
			<td>Planning</td>
		</tr>
<tr>
<td><a href="/buildings/victoria-one-452-472-elizabeth-street-melbourne">452 Elizabeth Street</a></td>
			<td>622</td>
			<td>Golden Age</td>
			<td>75</td>
			<td>Registration &amp; Sales</td>
		</tr>
<tr>
<td><a href="/new-apartments/9-11-exploration-lane-melbourne">9 Exploration Lane</a></td>
			<td>89</td>
			<td>Balfour</td>
			<td>33</td>
			<td>Approved</td>
		</tr>
<tr>
<td><a href="/developments/melbourne-vic-3000">180 Russell Street</a></td>
			<td>506</td>
			<td>AXF Group</td>
			<td>70</td>
			<td>Planning</td>
		</tr>
<tr>
<td><a href="/new-apartments/48-50-abeckett-street-melbourne">48 A'Beckett Street</a></td>
			<td>235</td>
			<td>Austwin</td>
			<td>45</td>
			<td>Approved</td>
		</tr>
<tr>
<td><a href="/developments/melbourne-vic-3000">22 Bennetts Lane</a></td>
			<td>25</td>
			<td>Unknown</td>
			<td>12</td>
			<td>Approved</td>
		</tr>
<tr>
<td><a href="/buildings/light-house-450-elizabeth-street-melbourne">450 Elizabeth Street</a></td>
			<td>607</td>
			<td>Hengyi</td>
			<td>69</td>
			<td>Registration &amp; Sales</td>
		</tr>
</tbody>
</table>
There are 19 projects are listed above, six of which are at planning assessment. These six have a total unit count similar to that of the remaining 13 in the list. 3,490 apartments are at planning, with the largest project being UEM Sunrise's 224 La Trobe Street carrying 1,206 dwellings, followed by 54 A'Beckett Street with 750.

A total of 4,247 apartments are counted within the remaining 13 projects which have either been approved or are at registration and sales. 1,227 units are under construction. Those apartments under construction represent 16% of the total 7,737 apartments slated for East End according to the Apartments.com.au Project Database, hinting that East End is heading toward a development surge the likes of which have not been seen before within the precinct.

<h2>Other uses in high demand</h2>

82 Collins Street and the forthcoming Telstra building adjacent to their current Exhibition Street headquarters headline the large commercial projects slated for East End, adding in the vicinity of a combined 150,000sqm of premium office space. Commercial space aside, the surge of hotel suites is something to behold.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image7e.jpg" rel="gallery-all" title="80 Collins Street, QT hotel and Hotel Forum"><img alt="" class="image-article-full-width-580px" height="390" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image7e.jpg?itok=d42RLtJb" title="80 Collins Street, QT hotel and Hotel Forum" width="580"></a>

<figcaption>80 Collins Street, QT hotel and Hotel Forum</figcaption></figure>In part dragged along by a raft of mixed-use, high-rise proposals, the number of expected hotel suites for East End is robust, even with the scrapping of the <a href="http://www.theage.com.au/victoria/new-operators-hope-to-resurrect-1980s-yuppie-haven-in-flinders-lane-20140721-zv8od">Rosati hotel proposal</a> mid 2014.

The current batch of intended hotel locations includes 150 Flinders Street, <a href="/buildings/97-franklin-street-melbourne">97 Franklin Street</a>, <a href="/developments/melbourne-vic-3000">180 Russell Street</a>, <a href="/new-apartments/63-exhibition-street-melbourne">63 Exhibition Street</a>, Windsor Hotel and 80 Collins Street's 19 level, 252-room hotel tower. Yielding roughly 1,200 hotel suites, these six projects may be joined by the nearly complete 146-room Brady Hotels tower at 22-32 Little La Trobe and the proposed yet troubled W Hotel development at 20-30 Bourke Street.

<h2>Future impositions?</h2>

It can be argued that as long as strong overseas sales underpin the local apartment market, then the current upward development trend will continue as developers seek new site acquisitions. A prime case in point sees the recent listing of <a href="http://www.realcommercial.com.au/property-land+development-vic-melbourne-501229863">168 Exhibition Street</a> by CBRE as offered for sale with a Peddle Thorp development scheme, including a 54 level mixed-use development. 168 Exhibition is symptomatic of the current East End dynamic where bigger is better, but what price for heritage considerations?

The question must be asked: will the influx of many thousands of new residents place too great a burden upon existing infrastructure? Certainly East End has inherent street level qualities and character devoid in areas such as Southbank, and finds itself closer to essential services, amenity and the general 'buzz' of Melbourne. Could existing transport infrastructure be the area most imposed upon by a surging East End population?

A clear positive of Melbourne's East End development surge would be the influx of people, particularly in the commercial dominated areas of Collins &amp; Bourke Street. The resultant surge of residents would serve to activate many after-hour 'dead' spots and encourage new retail/entertainment opportunities to flourish where there were previously none; in effect bolstering and expanding City of Melbourne's <a href="http://www.melbourne.vic.gov.au/COMMUNITYSERVICES/COMMUNITYSAFETY/Pages/24HourCitypolicy.aspx">24 Hour City</a> policy into the eastern reaches of the CBD.

If only a crystal ball were handy to assess whether eastern promises would translate into East End realities!

Lead image courtesy Ryan Seychell.
</body></html>

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