Highett Common by Sunkin Property Group is set to rise from <a href="/new-apartments/highett-vic-3190">one of the best spots in Bayside</a>, connected to both extensive public transport, amenity, and the beach.

We recently visited the <a href="/new-apartments/highett-common-37-graham-road-highett-vic-3190">Highett Common</a> display suite at <a href="/new-apartments/highett-common-37-graham-road-highett-vic-3190">37 Graham Road</a> to look at the project in more detail.

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In a city like Melbourne, where public transport is so good, buying a home in an up-and-coming fringe suburb is always an astute choice. Highett is a prime example – you're close to the beach, there's a thriving hub of bars and eateries, and you can hop on the train and be in the city in under 40 minutes.

Architecturally designed by famed Melbourne-based design practice ClarkeHopkinsClarke, <a href="/new-apartments/highett-common-37-graham-road-highett-vic-3190">Highett Common's thoughtful masterplan</a> offers provisions for sustainable living, verdant green spaces and apartments crafted using the finest quality materials.

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Whether you're after a one, two or three-bedroom apartment, <a href="/new-apartments/highett-common-37-graham-road-highett-vic-3190">Highett Common</a> has a range of intuitive floorplans to choose from. What I love is that all apartments have been thoughtfully oriented with floor-to-ceiling glazing to make the most of the parkland views – it's the kind of attention to detail that comes with great design.

The 9.3-hectare masterplan includes a Conservation Reserve, a one-hectare public park and playground and a new community library – with walkways taking you through leafy, tree-lined corridors and boulevards. In fact, over 40 per cent of the site is dedicated to green open space.

At <a href="/new-apartments/highett-common-37-graham-road-highett-vic-3190">Highett Common</a>, you'll also have access to multiple state-of-the-art gymnasiums with wellness areas and two luxurious swimming pools, one outdoor and one indoor – as well as residents' dining room and lounge perfect for hosting gatherings with friends and family.

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You'll also have access to a platform that enables you to connect with your neighbours via a smart community app, enabling you to book amenities, receive project updates and alerts, join social clubs, sign up for fitness and wellness activities and access local business services.

As the first medium-density masterplanned, Net Zero Carbon community in Victoria, the all-electric development boasts solar panels for energy generation into the development, smart car charging capability, recycled rainwater for irrigation, sustainably sourced timber and steel and many more energy efficiency features.

[smartcode_project:default project_id=108019 project_image_fid=212514]

Located at 37 Graham Road, <a href="/new-apartments/highett-vic-3190">Highett</a> Station is literally a two-minute walk away; <a href="/new-apartments/highett-vic-3190">Highett</a> Shopping Centre with a Woolworths supermarket and specialty shops right next door.

You can cycle to the beach and bay trail, and you're spoilt for choice when it comes to dining and bar options along <a href="/new-apartments/highett-vic-3190">Highett</a> Road. Civil works across the whole masterplan are currently well underway, with completion of the first stage of <a href="/new-apartments/highett-common-37-graham-road-highett-vic-3190">Highett Common</a> slated for mid-2025.

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We recently visited the Highett Common display suite at 37 Graham Road to look at the project in more detail

Staff Writer

Display Suite Tour: Inside the Highett Common masterplanned development by Sunkin Property Group

In a recent interview between Urban CEO Mike Bird and Alex Adams, Head of Sales and Marketing at Aqualand, the progress of the Aura development was discussed, shedding light on its unique features and the current real estate market in Sydney.

&lt;p&gt;&lt;iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/qMBCf5H49xs?si=a2pqfBvO9fepFE78" title="YouTube video player" width="560"&gt;&lt;/iframe&gt;&lt;/p&gt;

[smartcode_project_cta:default project_id=30959]

Unveiling Aura's Unique Design and Progress 
Situated just across the road from the Aura development, the interview began with a glimpse of the progress made. Adams shared that Aura, visually appearing as four interconnected buildings, is actually a single structure with 28 levels. The design, akin to four interconnected pedals, showcases the innovative approach Aqualand has taken.

Sales and marketing for Aura have seen tremendous success, despite the challenges in the general market. Adams attributed this success to a combination of luck and effective marketing strategies, putting the project on track to achieve the remarkable milestone of $500 million.

[smartcode_project:default project_id=30959 project_image_fid=218005]

Sydney's Resilience in the Real Estate Market 
Adams expressed his confidence in Sydney leading the real estate market's resurgence, noting that the city is emerging from what he humorously referred to as a "funny period." The market's recovery, driven by strategic marketing and client engagement, reflects a positive trend for Aura.

Targeted Buyers and Demographics 
The types of buyers for Aura have remained consistent over time, primarily local downsizers, young professionals, and upsizers from the lower North Shore area. Adams highlighted the unexpected interest from Pymble and Lindfield, showcasing the project's broad appeal.

The Impact of Previous Projects 
Adams discussed the influence of Aqualand's completed projects, particularly Blue at Lavender Bay and Revy. These completed projects not only serve as brand recognition but also act as tangible examples for potential buyers. The confidence gained from showcasing completed developments has been a key factor in attracting interest in Aura.

[smartcode_project:default project_id=30959 project_image_fid=202656]

Building Confidence Through Transparency 
The discussion touched on Aqualand's commitment to transparency, a critical aspect often lacking in the real estate market. Adams emphasized the importance of showcasing construction progress through visual updates and detailed quarterly videos. This commitment to transparency aims to build trust and confidence among potential buyers.

Key Buyer Concerns: Quality, Size, and Location 
Adams identified the top three concerns of potential buyers: quality, size, and location. Quality, referring to the construction and finishes, takes precedence. Size became a crucial focus for Aura, with a deliberate effort to provide larger apartments, responding to the evolving needs of the local market. Lastly, the proximity to the Victoria Cross Metro station and the array of amenities within the building contribute to Aura's appeal.

A Unique Approach to Amenities 
Aura offers a distinctive range of amenities, including an underground pool inspired by Turkish baths, a wellness center, a gym in collaboration with Technogym, and a five-star concierge service. The Sky Deck on level 26 provides residents with breathtaking views, making it a unique and coveted space within the development.

[smartcode_project:default project_id=30959 project_image_fid=202655]

Black Key Subscription Service 
A standout feature of Aura is the Black Key subscription service, offering a level of service comparable to the prestigious AMEX Black Card. This exclusive service includes personalized assistance for events, last-minute dining requests, and access to the Sky Deck, adding an extra layer of luxury to Aura living.

Aqualand's Aura stands out not only for its innovative design and construction progress but also for its commitment to transparency and meeting the evolving needs of the real estate market in Sydney. The collaboration between Urban and Aqualand reflects a shared commitment to delivering exceptional projects that inspire confidence in buyers.

[smartcode_project_cta:default project_id=30959]

In a recent interview between Urban CEO Mike Bird and Alex Adams, Head of Sales and Marketing at Aqualand, the progress of the Aura development was discussed, shedding light on its unique features and the current real estate market in Sydney.

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