We’ve rebranded Urban to <a href="http://apartments.com.au">Apartments.com.au</a>.

This marks the start of a new chapter—one focused on improving the way Australia’s off-the-plan apartment market works for both buyers and developers.

The core problem we’re solving hasn’t changed: it’s still too hard for buyers to access reliable, easy-to-understand information about new developments. Our platform is the only one in Australia that includes every off-the-plan apartment project, not just the ones that pay to be listed.

But we realised the brand “Urban” didn’t clearly reflect what we do or the impact we want to make.

“Apartments.com.au” is easier to remember, and it says exactly what we’re about: helping Australians find and buy new apartments.

The rebrand is also about scale. We want to make a bigger impact—unlocking more housing supply by making the process more transparent, and by helping quality developers connect with serious buyers.

This change doesn’t affect your experience as a subscriber. In fact, it’s part of our ongoing investment in better technology, smarter content, and more powerful tools to support your property journey.

We’re just getting started.

Michael Bird

Why we rebranded Urban to Apartments.com.au

Fresh off the recent completion of their boutique <a href="https://www.urban.com.au/new-apartments/caloundra-qld-4551">Caloundra apartment development</a> Bianco, local Sunshine Coast developer RCQ is moving onto their next project, just down the street.

They've filed plans for three towers on a prime 3,640 sqm site at <a href="https://www.apartments.com.au/new-apartments/124-126-bulcock-street-caloundra-qld-4551">126-140 Bulcock Street</a>, comprising a mix of short-stay and traditional build-to-sell apartments. The three towers, with 155 units, will be delivered in two stages.

<img alt="RCQ" data-entity-type="file" data-entity-uuid="a1b51865-4d9c-4de1-903e-903e336efe6a" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-07-07%20at%204.24.09%E2%80%AFPM.png?VersionId=VxEWfrh1B03I8vhdp0KzUHdyQ5y3iR7C" />

Designed by Architectus, the development reflects the site’s coastal setting, featuring towers with "elegant curves and a podium with a brick facade, a modern interpretation of Caloundra’s heritage and natural beauty."

"The proposed mixed-use development on Bulcock Street, Caloundra, adopts a context-sensitive mixed-use precinct that supports residential and civic functions, reinforcing the site's role within Caloundra’s evolving town centre and aligning with strategic planning goals," the Design Report submitted to the Sunshine Coast Council noted.

The building will feature&nbsp;open-air terraces and high-quality resort-style amenities including pools, wellness areas, and public areas that enhance community connectivity.

<img alt="RCQ" data-entity-type="file" data-entity-uuid="78ed23f9-04fd-42ce-91b5-8051b8527959" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-07-07%20at%204.24.36%E2%80%AFPM.png?VersionId=wm7LPv4p0Bhkd2xfDq0u8VIIea81zB8h" />

Caloundra is going through a renaissance of sorts.

Brisbane builder-developer Gardner Vaughan Group will later this year launch <a href="https://www.urban.com.au/new-apartments/eden-caloundra-1-9-bulcock-street-caloundra-qld-4551">Eden Caloundra</a>, down the street at 1-9 Bulcock. It was announced in June they secured 5,289 sqm, where they are planning 179 apartments across two towers.

GVG Director Sam Gardner says&nbsp;Bulcock Street is one of the premier streets in&nbsp;<a href="https://www.apartments.com.au/developments/caloundra-qld-4551" target="">Caloundra</a>, but it's been left behind in recent years.

"We expect&nbsp;<a href="https://www.apartments.com.au/developments/eden-nsw-2551" target="">Eden</a>&nbsp;to be just the start of the revitalization of the area," Gardner says.

&nbsp;

&nbsp;

Joel Robinson

Caloundra transformation continues with RCQ's Bulcock Street plans

Developer <a href="https://www.urban.com.au/developers/thirdi-group">Third.i</a> has revealed plans for a major mixed-use transformation in Gladesville, with a proposal that could reshape the suburb’s town centre into a new civic, retail and residential destination.

Lodged across a trio of neighbouring parcels at 1–3 Flagstaff Street, 2–10 Cowell Street and 1 Massey Street, the project would see the Gladesville Village Shopping Centre redeveloped into an integrated precinct of more than 500 apartments, a new supermarket, and significant public domain upgrades.

Designed by i2C with landscape architecture by Arcadia — the team behind Lane Cove’s Canopy — the proposal represents the first of its scale in Gladesville and is being framed by Third.i as a once-in-a-generation opportunity to reimagine the area.

A key feature of the masterplan is a continuous green spine connecting Massey and Cowell Streets, threading new pedestrian links through the site and anchoring the development around over 4,500 sqm of publicly accessible open space. The proposal also includes a 4,000 sqm supermarket, a dedicated health and wellness centre, and a food and beverage precinct positioned as a future hospitality destination for the lower North Shore.

<img alt="Third.i" data-entity-type="file" data-entity-uuid="99934651-409b-49a5-820b-db51f650d04b" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-07-07%20at%2012.56.54%E2%80%AFPM.png?VersionId=dHRvuvVmy7Oi41dVI1mePQPCHKhvGTbh" />The proposed view from the 15th level of one of the apartment buildings. Image supplied

In line with Third.i’s broader strategy of blending housing typologies, the 500-plus apartments will be delivered across a mix of build-to-sell and build-to-rent formats. The scale and ambition of the project go beyond what’s currently permitted under the existing Local Planning Panel controls, but directly respond to Council’s Local Strategic Planning Statement (2020), which identifies the Gladesville Village precinct as “primed for place-based redevelopment.”

Florian Callion, Head of Acquisitions at Third.i, says the proposal has been shaped in close consultation with Hunters Hill Council.

“This is a rare opportunity to create something with long-term benefit — a social and civic heart for Gladesville that reflects the area’s growth and character,” Callion said.

“We’re proud of the level of collaboration we’ve had with Council throughout this process, ensuring that what’s proposed isn’t just deliverable, but meaningful.”

The masterplan aims to support housing targets outlined in the National Housing Accord and, if approved, would directly contribute to addressing supply shortages across Sydney’s established suburbs. It also sets out a model of infrastructure-led development, with all upgrades — including new pedestrian paths, public landscaping, and civic amenity — to be fully funded by the developer, placing no financial burden on Council.

Pending approval, construction is expected to begin in late 2026.

Florian Callion, Head of Acquisitions at Third.i, says the proposal has been shaped in close consultation with Hunters Hill Council

First look: Third.i plots 500-unit redevelopment of Gladesville Village Shopping Centre

National developer&nbsp;<a href="https://www.urban.com.au/developers/cedar-woods">Cedar Woods</a>&nbsp;is commencing construction this month on <a href="https://www.urban.com.au/new-apartments/incontro-subiaco-133-salvado-road-subiaco-wa-6008">Incontro</a> Apartments in Subiaco, following strong sales performance, with almost 50 per cent of the new apartments sold prior to breaking ground.

Multi-award winning EMCO Building has been appointed to deliver the 110-apartment development. The leading WA builder, which has delivered numerous high-quality residential projects across Western Australia over the past four decades, will commence construction this month, with completion expected in mid-2027.

[smartcode_project:default project_id=108869 project_image_fid=317905]

Cedar Woods&nbsp;Managing Director&nbsp;Nathan&nbsp;Blackburne said the company was pleased to partner with EMCO to bring Incontro Apartments to life.

“EMCO Building has a proven track record of delivering high-quality residential projects, and the calibre of their work combined with the project’s architectural merit presents a strong proposition for purchasers.”

Commenting on the early sales success, Blackburne said&nbsp;the strong early sales indicate that Incontro Apartments’ attractive price point and well-connected&nbsp;Subiaco&nbsp;location are clearly resonating with buyers.

[smartcode_project:default project_id=108869 project_image_fid=325605]

EMCO Building General Manager New Business, Ronan Cosgrove, said the company was excited to be officially working with&nbsp;Cedar Woods&nbsp;on Incontro Apartments.

“We’re pleased to be appointed to deliver Incontro Apartments following a strong period of collaboration with&nbsp;Cedar Woods&nbsp;during the early design and planning phase”, Cosgrove said.

“There’s been clear alignment between our teams from the outset, underpinned by a shared commitment to excellence and strong reputations for delivering high-quality developments.”

[smartcode_project:default project_id=108869 project_image_fid=317904]

The apartments represent the newest release within Cedar Woods' Incontro community, offering a range of stylish one, two, and three-bedroom residences. The development is designed to support a connected and convenient lifestyle, with shared amenities including a landscaped garden terrace that encourages social interaction and relaxation.

The apartments feature a choice of two interior colour schemes inspired by native flora, premium Smeg kitchen appliances, and a variety of floorplans designed to maximise space and functionality. Prices start from $624,000.

[smartcode_project_cta:default project_id=108869]

With almost 50 per cent of the project already sold, Cedar Woods has announced the next major milestone at Incontro Apartments

Incontro Apartments snapped up as Cedar Woods announces builder

When Sarah and her family decided to invest in Melbou​rne property, OSK Pr​operty’s <a>Melb​ourne Square</a> stood out almost immediately.

Based overseas, Sarah was looking for a long-term foothold in the city while also supporting her child studying in Melbourne.

“After looking at rental costs versus buying, it became clear that purchasing was a smarter financial decision,” Sarah says. “We also saw strong investment potential in the <a href="https://www.urban.com.au/developments/southbank-vic-3006">Southbank</a> area.”

Sarah explored a number of new projects before ultimately choosing <a href="https://www.urban.com.au/buildings/melbourne-square-93-119-kavanagh-street-southbank-vic-3006">Melbourne Square</a>. From the first viewing to making the decision, the process took just three days.

[smartcode_project:default project_id=2929 project_image_fid=201008]

“The location, the wide views, and the resident facilities really set it apart,” she says.

“The outdoor pools on Level 8 are a highlight, and the sky pool and spa on Level 54 are incredible,” Sarah notes. “As a pianist, I also really appreciate the grand piano in the music room - it’s quite unique.”

[smartcode_project:default project_id=2929 project_image_fid=201020]

“There’s a lot of variety [in the amenity], and everything feels thoughtfully designed. We’ve been able to host friends in the private dining rooms and enjoy movie nights - it really feels like an extension of our home.”

Residents have access to private dining rooms, a lounge, a cinema, a sun terrace, a music room, ga ym and yoga studio, gardens, a golf simulator, and more.&nbsp;

[smartcode_project:default project_id=2929 project_image_fid=201015]

Day-to-day convenience was also important.

“Having a full-line Woolworths right downstairs is a huge benefit, and the Pacific Asian grocery store makes picking up snacks and ingredients easy,” Sarah says.

A double-storey Woolworths, a Pacific Asian grocery, and an on-site childcare centre further enhance daily convenience, supporting Melbourne Square’s position as a self-contained vertical community.

[smartcode_project:default project_id=2929 project_image_fid=201006]

While the amenity and doorstep were the key drivers in the purchase, the Southbank location sealed the deal.

“We liked that it feels more spacious and quiet compared to the city centre, yet still offers great public transport links,” she says.

Located at 93–119 Kavanagh Street, Melbourne Square has reshaped Southbank with one of its largest mixed-use precincts. Designed by <a href="https://www.urban.com.au/architects/cox-architecture">Cox Architecture</a> and developed by <a href="https://www.urban.com.au/developers/osk-property">OSK Property</a>, the project delivers extensive resident amenities across 14,000 sqm of landscaped public park and green spaces.

A limited collection of completed apartments remains, ready for immediate move-in.

[smartcode_project_cta:default project_id=2929]

While the amenity and doorstep were the key drivers in the purchase, the Southbank location sealed the deal

Noosa Heads becomes a bright spot for apartment prices: Knight Frank/Residex

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