Gallery Group, Vitale Group, join forces for new 44-storey Surf Parade apartment tower
Gallery Group is teaming up with fellow Gold Coast developer Vitale Group to breathe new life into a prominent Surf Parade site it has held for more than five years, filing fresh plans for what would be the largest residential scheme yet proposed for the land.
The Adam Barclay-led Gallery and Chris and Letitia Vitale's Vitale Group are now progressing a 44-storey tower at 205-211 Surf Parade, between Broadbeach and Surfers Paradise, a 2,070 sqm site just back from the beachfront and around 150 metres south-west of the Jewel towers.
The duo is proposing a 143-metre, 44-storey tower with 338 apartments, with Fraser & Partners brought on to design the softly curved, elliptical tower that will rise from a heavily landscaped podium. The architecture firm design Vitale's Mondrian development at Burleigh Heads, arguably one of the most recognisable new developments in the area.
The project comprises 330 two-bedroom apartments and just eight three-bedroom apartments, with the latter occupying the upper levels. The overall development spans 44 storeys, with 393 car spaces proposed in the architectural schedule.
Typical residential floors from levels eight to 40 contain 10 apartments around the central core, while levels 41 and 42 switch to four substantially larger three-bedroom apartments of around 206 sqm each.
The amenity offering is split vertically through the building.
Level seven has been conceived as a wellness level with a swimming pool and pool terrace, gym, multi-purpose studio, sauna, steam room, hot pools and cold plunge facilities. At the other end of the tower, level 43 becomes a residents' social club with private dining spaces, a games lounge, golf simulator, outdoor terraces and a multi-use sports court.
There is also a 190 sqm "work club" proposed at ground level, complete with meeting rooms, private office space and an ancillary cafe, alongside the residential lobby.
The new partnership and scheme likely brings to an end one of the more interesting development stories on the Gold Coast, and the latest application provides an unusually clear acknowledgement of why the site has gone through so many iterations.
The planning report says achieving a "feasible and deliverable development outcome" on the land has proven challenging, pointing to the range of schemes pursued since 2021 and arguing greater scale and yield are required to support the project's delivery.
Gallery originally acquired the five-home amalgamation five years ago and unveiled Chalk, a luxury owner-occupier project which at the time was proposed as a 35-level tower with 102 oversized apartments. Apartments.com.au reported on the original application in August 2021, when the project comprised just 17 two-bedroom apartments and 85 three-bedroom residences.
Gallery Group lodge plans for Surfers Paradise apartment development, Chalk
Chalk subsequently secured approval as a 36-storey, 99-apartment development, but Gallery ultimately moved away from the original large-format model as construction costs increased and the Gold Coast apartment market shifted.
The developer instead divided the broader holding into two development parcels. Chalk was substantially reduced to a 21-storey scheme, while Gallery filed separate plans in 2022 for a second tower immediately to its north.
That project, dubbed Surf Parade North in planning documents and proposed 93 apartments across 28 levels. Unlike the original Chalk, its product mix was heavily weighted toward two-bedroom apartments, alongside 26 three-bedroom residences and two four-bedroom skyhomes.
Both schemes continued to evolve. The southern approval was later increased from 21 to 27 storeys and from 71 to 90 apartments, while the northern tower was increased from 28 to 36 storeys and from 93 to 127 apartments.
Then came another pivot.
In 2025, Gallery secured approval across the combined holding for a dramatically different proposition, a six-storey short-term accommodation development with 91 rooms and 429 beds, along with a ground-floor cafe. They then secured approval, late last year, for an 18-home luxury townhouse development.
But the joint venture, and announcement of OBX Constructions as the build partner, tells buyers this project will absolutely be going ahead. Pending approvals, the development would likely launch sales next year.
Joel Robinson
Joel Robinson is the Editor in Chief at Apartments.com.au, where he leads the editorial team and oversees the country’s most comprehensive news coverage dedicated to the off the plan property market. With more than a decade of experience in residential real estate journalism, Joel brings deep insight into Australia’s evolving development landscape.
He holds a degree in Business Management with a major in Journalism from Leeds Beckett University in the UK, and has developed a particular expertise in off the plan apartment space. Joel’s editorial lens spans the full lifecycle of a project, from site acquisition and planning approvals through to new launches, construction completions, and final sell-out, delivering trusted, buyer-focused content that supports informed decision-making across the property journey
