Compared to the rest of Australia's eastern seaboard, the Sunshine Coast has been relatively quiet when it has come to new apartment developments.

Where the likes of Sydney, Newcastle, Gold Coast and Brisbane have boomed in the new development market, the Sunshine Coast has grown strongly but steadily while retaining its quaint village lifestyle.

It's been a scarcity of new development that Citimax Property Group has leaned into, with its second new apartment development in as many years in Kings Beach, just outside of Caloundra with a population of just over 3,000 people.

Fresh off the back of selling out Ocean Verge before it completed construction, <a href="/developers/citimax-property-group">Citimax </a> is well on its way to delivering its latest new apartment project to Kings Beach.

<a href="/new-apartments/ascend-kings-beach-37-39-moreton-parade-kings-beach">Ascend Kings Beach</a>, on Moreton Parade just a few rows back from the beach, will comprise just 23 large-scale apartments when completed later this year.

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Only six three-bedroom apartments remain, all featuring large internal living spaces and many with water views from the open plan living and dining area, and the balcony. They are priced from $1,275,000.

So far the development has been a hit with local downsizers from the South East Queensland region, Property &amp; Estates agents Rick Williams and Damian Brown note. That's been down to the house-sized proportions and inclusions that suit the downsizer demographic, things like a butler's pantry, expansive master bedrooms with walk in wardrobes and ensuites, and secure basement parking.

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There's also been a conscious effort by Citimax to create a lifestyle at Ascend. They have built into the development impressive amenity in the form of a swimming pool and recreation deck, and a gym.

Citimax secured the prime Moreton Parade site several years ago due to its proximity to the beach,&nbsp;boardwalk, cafes, and retail precincts, all within walking distance from Ascend.

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Ascend is one of the only new developments under construction in&nbsp;<a href="/developments/kings-beach-qld-4551">Kings Beach</a>, and the supply pipeline suggests there are few competing opportunities in the short to medium term to downsize into something brand new.

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Ascend Kings Beach, on Moreton Parade just a few rows back from the beach, will comprise just 23 large-scale apartments when completed later this year.

Joel Robinson

Citimax to continue to elevate Sunshine Coast living with Ascend Kings Beach

When the opportunity arose to secure a parkside development site in Carlingford on the outskirts of Parramatta, developer Mark Bainey jumped at the chance.

Bainey, who runs&nbsp;<a href="/developers/capio-property-group">Capio Property Group</a>, had been looking around Carlingford for the best part of a decade but hadn't found the right site. That was until a 5,000 sqm block fronting both Moseley and Donald Streets on Harold West Reserve came up for sale.

“<a href="/developments/carlingford-nsw-2118">Carlingford</a> boasts a prime central location that provides exceptional amenities,” Bainey says.

“Residents can enjoy top-tier education, a diverse shopping experience, and seamless transport connections, all just steps away from their front door.”

Capio is now selling apartments in the new project, <a href="/new-apartments/blossom-carlingford-25-31-donald-street-carlingford-nsw-2118">Blossom</a>, the only new development in Carlingford backed by the 10-year Latent Defects Insurance policy by Resilience Insurance, the most comprehensive insurance apartment buyers can ask for, and not have to pay for.

The policy covers buyers from any structural,&nbsp;waterproofing, or weatherproofing issues, as well as any problems with MEPS (mechanical, electrical or plumbing systems).

“LDI provides future residents with the confidence to purchase, knowing their investment is protected—not only by our rigorous construction standards, but by an industry-leading and well-recognised insurance policy,” Bainey says.

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There are just 46 one, two, three and four-bedroom apartments in Blossom, designed exclusively for the owner-occupier by&nbsp;<a href="/architects/dko-architecture">DKO Architecture</a>.

The apartments have been crafted to maximise natural light, featuring north-facing orientations, open-plan living areas, and floor-to-ceiling glass doors that lead to private balconies.

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The apartments have been a popular choice with local families, with a 1,500 sqm private park as part of the development, as well as an onsite childcare on the ground level. Blossom will also feature a&nbsp;dedicated dog park with a wash station, and both indoor and outdoor gyms with wellness areas - all reflecting Capio’s vision of a liveable, community-focused environment.

"These features have been intentionally integrated to enhance the living experience for buyers who appreciate quality and convenience," Bainey says.

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On top of the rare prospect of living on a park, residents will also be just 600 metres from the new&nbsp;Carlingford rail stop, on the newly constructed Parramatta light rail network.

Construction of Blossom is already underway, with completion expected by mid-2026.

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On top of the rare prospect of living on a park, residents will also be just 800 metres from the new Carlingford rail stop, on the newly constructed Parramatta light rail network.

Capio to bring family-friendly, parkside living to Carlingford

There aren't many opportunities to secure a brand new, parkside apartment in any of Australia's cosmopolitan capital cities for under $500,000.

Irving Domain in Melbourne's&nbsp;<a href="/developments/box-hill-vic-3128">Box Hill</a> presents a unique opportunity to live just steps away from the scenic Box Hill Gardens. Spanning over three hectares, the gardens offer walking tracks, playgrounds, sports courts, and a one-kilometre running track around its boundary.

The gardens will also soon sit above a new train station, part of Victoria's Big Build extension of the Suburban Rail Loop.

Residents of <a href="https://www.google.com/search?q=site%3Ahttps%3A%2F%2Fwww.urban.com.au%2F+APH+Holdings&amp;rlz=1C1ONGR_enPH1005PH1005&amp;oq=site%3Ahttps%3A%2F%2Fwww.urban.com.au%2F+APH+Holdings&amp;gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIGCAEQRRg60gEIMjIyN2owajSoAgCwAgA&amp;sourceid=chrome&amp;ie=UTF-8">Irving Domain</a> won't just be able to take in the green spaces and excellent connectivity to wider Melbourne including the CBD, but they'll also be in the heart of the growing Box Hill, with close access to all the amenities needed for everyday living.

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The one-bedroom apartments, over 60 sqm, start from just under $500,000, while the two-bedroom apartments are competitively priced from $595,000.

Reputable builder Ironside is well advanced in construction and is expected to complete Irving Domain later this year.

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Architecture firm <a href="/architects/dko-architecture">DKO</a> designed Irving Domain, just 110 apartments across a curved, glass building. They each feature a neutral colour palette with high-end finishes including timber flooring and stone benchtops.

DKO reserved space on the rooftop for a retreat with a swimming pool, outdoor dining, and social spaces, with panoramic views across Melbourne.

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<a href="/developments/box-hill-vic-3128">Box Hill</a> itself is one of Melbourne’s fastest-growing urban hubs, renowned for its vibrant shopping precinct and diverse dining scene. Box Hill Central, the major shopping hub, is just a short walk.

Stamp duty savings are applicable at Irving Domain.

[smartcode_project_cta:default project_id=8569]

The one-bedroom apartments, over 60 sqm, start from just under $500,000, while the two-bedroom apartments are competitively priced from $595,000

Live parkside in Melbourne for under $500,000

Sydney-based real estate investment firm, <a href="/developers/wentworth-capital">Wentworth Capital</a>, is spearheading a rare and historic new chapter in the story of Sydney’s iconic The Rocks district, with the first stage sales launch of Long’s Lane Heritage Terraces (Long’s Lane).

Long’s Lane consists of 17 residences and one commercial property ranging in age from as early as the 1800s, with the buildings offering the only privately-held Torrens title houses in The Rocks. Of the 18 properties, 14 are listed on the State Heritage Register.&nbsp;

The precinct is also home to one of the earliest laneways in Sydney and some of the first European architecture in Australia, including Jobbins Terrace - the earliest example of the country’s first Australian-born practicing architect in NSW, Oswald Hoddle Lewis. The collection of buildings range from the early Victorian and Edwardian architectural periods.

&nbsp;

<img alt="Long Lane" data-entity-type="file" data-entity-uuid="841fd5a3-4968-4b6d-9e83-fec2104528c5" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-02-04%20at%209.37.41%E2%80%AFAM.png?VersionId=EFEPDtMqdD8PvRKefkbWnK6pjpqinPOx" /> 
First recorded on town plans in 1807, Long’s Lane is one of the earliest laneways in Sydney.

Wentworth Capital has embarked on a sympathetic staged renovation program to update the buildings for modern family living, in keeping with the protection and preservation of their distinctive heritage. The project will return Long’s Lane to its original intended use as a thriving residential community.

The sales launch marks a turning point in the site’s tumultuous modern history, which included plans to demolish the buildings in favour of high-rise commercial structures during the 1960s, which the government rejected following community backlash. The 1980s saw another scheme for a 800-bed hotel, which despite not proceeding, resulted in the 18 properties being merged under one title. Following the plan’s rejection, Long’s Lane became underutilised and fell into disrepair.

Wentworth Capital’s Executive Director, Paul Apostoles, expressed his excitement about this significant milestone for the precinct.

“This is a rare opportunity to own a piece of Australia’s history," Apostoles said.

"We’re thrilled to bring these historic homes to market, championing the next chapter of Long’s Lane’s unique history by enabling a new generation to experience the incredible lifestyle and cultural legacy of The Rocks.

&nbsp;

“The heritage features of each home are being meticulously preserved, recognising their importance as some of the earliest and most well-preserved examples of European architecture from Sydney’s settlement period,” added Paul.

&nbsp;

<img alt="Longs Lane" data-entity-type="file" data-entity-uuid="19054b9e-0606-4250-944e-752d3f06a297" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/longs%20lane.jpg?VersionId=IF.6fGDrpPDzDERfvVeW2cW9H1Tj4XbZ" />

<a href="/project-marketer/mcgrath-projects">McGrath</a> Millers Point’s Richard Shalhoub said Long’s Lane’s unparalleled location and proximity is the best Sydney has to offer.

“Long’s Lane encapsulates the very essence of life in The Rocks, where cobblestoned laneways, heritage architecture, and vibrant community life converge," Shalhoub said.

"Residents will enjoy the convenience of living steps away from Sydney’s iconic Harbour, Circular Quay, and the buzzing arts and cultural hub of Barangaroo.&nbsp; From bustling weekend markets to world-class restaurants and hidden laneway bars, The Rocks offers a lifestyle quite unlike anywhere else."

Shalhoub says the houses will suit city workers given they are on the doorstep&nbsp;of Australia’s largest economic hub.

<a href="/project-marketer/colliers">Colliers</a>’ Associate Director - Residential, Oliver Stillman, said Long’s Lane’s greatest attraction is that you know the building’s stories remain etched in every brick and beam.

"It’s not often you have the opportunity to buy one of Australia’s first butchers shops, constructed in 1881, a former Chinese boarding house from 1868, or one of Sydney’s earliest lolly shops, for instance.&nbsp;

“Long’s Lane stands as a testament to Sydney’s enduring spirit, blending its past and present. From whalers and dockworkers in its early days, to modern families more recently drawn to its heritage allure, the precinct continues to tell the story of Sydney’s evolution."

&nbsp;

Colliers’ Oliver Stillman said Long’s Lane’s greatest attraction is that you know the building’s stories remain etched in every brick and beam



Long’s Lane presents opportunity to own rare slice of Sydney history as heritage-listed terraces launch

Boutique townhouse developer,&nbsp;<a href="/developers/sloane-property">Sloane</a>, is accepting deposits of just five per cent at its under-construction Brighton townhouse development, 111 Carpenter.

The lower deposit, plus significant stamp duty savings since the government <a href="/news/vic/vic-government-slashes-stamp-duty-for-off-the-plan-property-buyers-savings-available-immediately-oct-2024">abolished stamp duty in October 2024 for 12 months</a>, aims to provide greater accessibility to purchasers seeking larger homes in one of Melbourne's most sought-after suburbs.

Located on Carpenter Street, the project comprises just seven townhomes designed by award-winning architecture firm Megowan, who has a deep understanding of the area and its lifestyle demands. Megowan has designed several successful projects for Sloane across Melbourne.

[smartcode_project:default project_id=7517 project_image_fid=214118]

Each townhouse has been crafted to maximise the northern exposure of the site, with key living spaces oriented to optimise passive solar gain and cross-ventilation.&nbsp;

The two and three-level townhouses, under construction with multi-award winning builder Virgon Constructions, offers three to four-bedroom configurations with north-facing open plan living areas and private courtyards designed by <a href="/landscape-architect/john-patrick-landscape-architects">John Patrick Landscape Architects</a>.

Sloane Managing Director, Adam Sloane, highlighted the location as a major drawcard, citing <a href="/developments/brighton-vic-3186">Brighton</a>’s combination of beachside living, parks, cafes, retail, and highly regarded schools.&nbsp;

With the project situated amongst tree-lined streets and close to shops and public transport,&nbsp;Sloane noted that the development provides an ideal base for families wanting a low-maintenance yet spacious home in the Bayside area.

[smartcode_project:default project_id=7517 project_image_fid=218198]

While apartments in the area cater largely to downsizers and Brighton's grand mansions suit families seeking large-scale homes, Brighton has had a lack of new townhouse development in recent years, a dwelling type designed to bridge the gap between apartment and house-sized living.

The projects is weeks away from lock-up and is on track to complete in late 2025.

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Sloane is closing in on lock up stage and are on track to complete in late 2025

5% deposit offer - Buy into Brighton's affluent property market with 111 Carpenter townhomes

Busy developer Princeton has achieved a key milestone at its new South Sydney apartment development, Marque Rockdale.

<a href="/developers/princeton">Marque</a> is the only new apartment development in Rockdale currently on the market, and it is also the only one in the local government area to offer the new 10-year Latent Defects Insurance (LDI) policy from Resilience Insurance.

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Located just 200 metres from Rockdale Plaza and under one kilometre from Brighton-Le-Sands beach, Marque combines thoughtful design in an ideal location that takes advantage of the coastal lifestyle, as well as the convenience and connectivity <a href="/developments/rockdale-nsw-2216">Rockdale</a> offers.

A recent sale of a one-bedroom apartment for $700,000 highlights buyer confidence in the project, a confidence which is further bolstered by the LDI policy.

Ray White WS Managing Director Mark Bernberg says the team behind Marque Rockdale has seen it achieve a strong level of success, even in a market where continued high interest rates are pushing down demand.

"The development is going from strength to strength, hitting key milestones and strong sales as a result of Princeton's standing in the development industry, the reputation of iCIRT-rated builder <a href="/builders/coplex">Coplex</a>, and the all-important Latent Defects Insurance," Bernberg says.

[smartcode_project:default project_id=136442 project_image_fid=278616]

<a href="/developers/princeton">Princeton</a>, which is funding the project itself through its capital arm, has been active in the new development space in recent years.

They have just completed a row of eight terraces in St Peters, which are achieving stellar results, and they are now putting the finishing touches on Eurangi, their ultra-luxury development on Bondi Beach’s prestigious Campbell Parade.

[smartcode_project:default project_id=136442 project_image_fid=278367]

Marque comprises 58 apartments, including one-, two-, and three-bedroom configurations, as well as a handful of SOHO apartments that blend residential and workspace uses.

The development has been designed with owner-occupiers in mind, featuring contemporary interiors, expansive glass walls for natural light, and premium finishes such as Caesarstone benchtops and engineered timber floors.

[smartcode_project:default project_id=136442 project_image_fid=277074]

A communal rooftop space offers over 100 sqm of amenities, including a herb garden, barbecue area, children’s play zone, and pergola-shaded dining areas.

Coplex is set to complete Marque in late 2025, offering an attractive price point in an undersupplied local market.

[smartcode_project_cta:default project_id=136442]

Ray White WS Managing Director Mark Bernberg says the team behind Marque Rockdale has seen it achieve a strong level of success, even in a market where continued high interest rates are pushing down demand

Princeton tops out Marque Rockdale as development team and Latent Defect Insurance drives sales

Builder-developer giant McNab is pushing on in both sales and construction at its new Gold Coast apartment development, Elements Budds Beach.

Over 60 per cent of the Azure Collection, the more premium two-bed plus MPR and three-bedroom apartments within the Oak Avenue building, have been snapped up by a mix of investors and owner occupiers.&nbsp;

The sales success comes off the back of McNab starting construction on site, demolishing the old three-level walk-up and old timber home on the amalgamated 1,013 sqm Oak Avenue and starting to excavate the four basement parking levels.

The building, of just 87 two, three and four-bedroom apartments that start from just over $1 million, has been crafted by<a href="/architects/cottee-parker-architects"> Cottee Parker</a> who says the design "pays homage to the sea and sky and responds to its unique midwater location with distinct simplicity and openness, bringing the waterways to its inhabitants."

[smartcode_project:default project_id=111522 project_image_fid=322242]

Set behind a curved, glazed façade, Elements apartments will feature open plan kitchen, living and dining areas that will extend to balconies with views across the Gold Coast skyline, hinterland, and beach.

As the building ascends, the apartments get more premium, and give way from the two-bed and two-bed plus multi-purpose rooms to half-floor three-bedroom apartments, as well as the soon-to-be-released Horizon Collection.

As demand for spacious, high-end apartments continues, McNab is preparing to launch the Horizon Collection, just a handful of four-bedroom apartments each with a multi-purpose room, panoramic views, a master retreat with a walk-in wardrobe and ensuite, and a built-in bar area with a custom stone finish.

[smartcode_project:default project_id=111522 project_image_fid=322249]

The original plans back in 2021 had the communal facilities located within the building, but, in a trend seen across the majority of Gold Coast projects in the last few years, McNab more recently had Cottee Parker relocate them to the roof.

Now a full rooftop retreat, it will feature an infinity-edge pool with beach club-style loungers that actually sit in the water, several day beds surrounding the pool, and a sauna, hot plunge pool, and a yoga deck.

There will also be a poolside barbecue and teppanyaki area, as well as a private formal dining room and a gym.&nbsp;

[smartcode_project:default project_id=111522 project_image_fid=322250]

Elements will sit in a quiet pocket of Surfers, only a six-minute walk to Budds Beach and eight minutes to Surfers Paradise Beach.

It could be argued that viewlines, especially from the upper levels, are unlikely to ever be obstructed. This is due to the scale of the Paradise Resort Gold Coast hotel across the street, which is unlikely to be redeveloped anytime soon.

McNab is forecasting a completion date of around Q3 2027.

[smartcode_project:default project_id=111522 project_image_fid=322251]

<a href="/developers/mcnab-developments">McNab</a> as a builder has a diverse workbook across the whole of South East Queensland, from warehouse and office buildings to social housing projects.

As a developer, McNab recently completed White in Main Beach, selling all of the apartments prior to completion. The project won the 2024 Master Builders QLD Housing &amp; Construction Award, as well as Queensland’s Best Project in the $50m+ multi-residential category.

McNab also has several development sites in Brisbane, in West End and Highgate Hill, as well as&nbsp;<a href="/news/qld/first-look-exclusive-mcnab-shoots-for-full-floor-apartments-in-broadbeach">plans for a future Broadbeach project</a>.

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Sales success drives momentum at McNab’s Elements Budds Beach

Spacious Property Development Group is soon to welcome buyers to its newest apartment building, Voyage, in the Hobsons Bay area of Melbourne.

<a href="/new-apartments/voyage-altona-102-106-pier-street-altona">Voyage</a>, the only new development on the market in the <a href="/developments/altona-vic-3018">waterside suburb</a>, has been a hit with a variety of buyers, given the diverse mix of one, two and three-bedroom apartments.

Another big tick for buyers been the location, ideally located on Pier Street in the heart of the Altona major activity centre, a stone's throw from Altona Station, Altona Beach and its redeveloped pier, Altona Botanical Gardens, and an abundance of cafes and retail amenity.

<img alt="Voyage" data-entity-type="file" data-entity-uuid="1ef686f2-fc8b-48ce-a8cb-c8454e43230d" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-01-20%20at%2011.16.32%E2%80%AFAM.png?VersionId=gjCQv695nsi3VmgWzrIJHBI2WmAuFcYo" />

The apartments, which start from just over $500,000, provide an affordable entry point for first home buyers, while its three-bedroom apartments are just over $1 million.

Cheah Saw Architecture&nbsp;aimed to&nbsp;balance contemporary aesthetics with a nod to its bayside location in its design.

Its asymmetrical facade and refined material palette blend with <a href="/developments/altona-vic-3018">Altona</a>’s natural surroundings while standing out as a modern architectural addition to the area.&nbsp;

Interiors are minimalist, with a neutral colour palette.&nbsp;

[smartcode_project:default project_id=112195 project_image_fid=241501]

The open-plan living area features hybrid flooring and full-height glazing that highlight sweeping views of the bay and local landscape.

The kitchen is equipped with Miele appliances while the bathrooms feature porcelian tiles that frame the modern glass showers.

[smartcode_project:default project_id=112195 project_image_fid=241502]

Located around 13 kilometres southwest of Melbourne’s CBD and adjacent to Williamstown, Voyage offers a combination of connectivity and convenience.&nbsp;

Residents will have easy access to public transport, urban amenities, the Altona shopping centre, and Altona Beach.&nbsp;

The suburb’s lively retail and dining scenes complement its tranquil bayside atmosphere, making it a well-rounded option for owner-occupiers seeking lifestyle and accessibility.

[smartcode_project:default project_id=112195 project_image_fid=250084]

Buyers can secure their future homes with a five per cent deposit, making the development an appealing option for those looking to transition into apartment living.&nbsp;

<a href="/builders/valeo-construction">Valeo Construction</a>&nbsp;is well advanced in construction. They're expecting to complete the apartments in mid-2025.

[smartcode_project_cta:default project_id=112195]

Voyage apartments in Altona near completion

Prominent Sydney developer Capio Property Group is bringing its first new apartment development to the western suburb of Carlingford, and the first in the suburb to be protected by the sought-after Latent Defects Insurance policy—one of the most comprehensive insurance options available to new apartment buyers.

The new policy by <a href="/news/resilience-latent-defects-insurance">Resilience Insurance</a>, which can only be taken out by the developer or builder and gives apartment owners coverage from any structural defect for 10 years post-completion, will apply to all 46 one, two, three and four-bedroom apartments in Capio’s new parkside development, Blossom.

[smartcode_project:default project_id=148093 project_image_fid=319997]

Designed by DKO, <a href="/new-apartments/blossom-carlingford-25-31-donald-street-carlingford-nsw-2118">Blossom</a> aims to offer more than just another apartment building; it’s envisioned as a new community. The development includes a 1,500 sqm private park, an on-site childcare centre, and a resident-only gym.

The apartments will feature open-plan kitchen, living, and dining areas that flow out to balconies through floor-to-ceiling glass doors. Most floorplans are oriented to the north, capturing an abundance of natural light and views over the adjacent park.

[smartcode_project:default project_id=148093 project_image_fid=319995]

The location of Blossom is another major selling point. The building will be just 350m from Carlingford Court Shopping Centre and a little over 800m from the <a href="/developments/carlingford-nsw-2118">Carlingford</a> Light Rail Station, the starting point of the line to Parramatta.

Ray White Projects WS Managing Director, Mark Bernberg, believes Blossom is setting a new standard for apartment living in the region.

“With the design of Blossom and the added bonus of Latent Defects Insurance, Capio is bringing something to Carlingford that prospective apartment buyers haven’t seen before,” says Bernberg.

[smartcode_project:default project_id=148093 project_image_fid=320000]

He believes Blossom will appeal to local downsizers as well as families who can take full advantage of the onsite childcare facilities, access to convenience, and several parks at their doorstep.

Construction on Blossom has already begun, with completion expected by mid-2026.

[smartcode_project_cta:default project_id=148093]

Construction on Blossom has already begun, with completion expected by mid-2026.

Capio to bring new apartments with Latent Defects Insurance to Carlingford

One of the most attractive aspects of buying off the plan property is the ability to customize. Walls can be moved (within reason), storage and joinery can become customisable, while outdoor kitchens, appliance additions/upgrades, and fireplaces are just a few of the more common upgrades that buyers can choose to incorporate.

Local Melbourne developer <a href="/developers/sma-projects">SMA Projects</a> takes customization seriously and understands its importance, particularly where other developers may not.

They’ve been working with a buyer—incidentally, an architect—who was immediately attracted to SMA’s newest inner-city apartment development, The Regent in <a href="/developments/fitzroy-vic-3065">Fitzroy</a>, after seeing the interior images on the hoarding at the Fitzroy Street site.

[smartcode_project:default project_id=24824 project_image_fid=304614]

The prospective buyer loved the interiors by <a href="/architects/studio-tate">Studio Tate</a>, but given her and her husband's preferences, they weren’t interested in either the two-bedroom or one-bedroom apartments on offer. They wanted a blend of both—and no, not a three-bedroom apartment.

They’re currently working with Studio Tate to create an oversized one-bedroom apartment, taking the floorplan and size of a two-bedroom apartment and combining it with a one-bedroom design that includes a large master bedroom and an expanded kitchen, living, and dining area, as they love to entertain.

[smartcode_project:default project_id=24824 project_image_fid=304611]

Downsizing from a family home in the area, the prospective buyer had visited several of the new developments in Fitzroy over the last year since deciding to downsize. However, for what she envisioned, she felt like she’d fallen into the “too hard” bucket when it came to customization with other developers.

The philosophy at SMA has always been: “If you haven’t found it, let’s create it for you.”

SMA Projects Sales Executive Emily Shaddick says it’s important in the development industry to encourage creativity and, more importantly, to respond to what people want for their future homes.

“SMA has always put together floorplans that cater to a wide variety of purchasers, but they also understand some buyers have bespoke tastes. They work closely with those buyers to come up with a solution that makes them feel comfortable purchasing,” Shaddick says.

[smartcode_project:default project_id=24824 project_image_fid=304606]

In a unique approach to development, because the prospective buyer is opting for one bathroom instead of the two that were part of the original configuration, the developer has given the buyer a credit for the bathroom—a part of the build they no longer need to fit out.

“I don’t know any developer who does that,” Shaddick says, adding that the buyer can now use that credit to change or upgrade various other parts of the apartment, whether it’s appliances or specific finishes like flooring or kitchen benchtops.

Having completed a string of inner-city apartment developments over the last two decades, SMA recently launched The Regent, named after the site’s origins as the Regent Theatre back in the 1980s.

[smartcode_project:default project_id=24824 project_image_fid=304762]

<a href="/new-apartments/the-regent-fitzroy-340-fitzroy-street-fitzroy-vic-3065">The Regent</a>, designed by award-winning architecture firm Hayball, will comprise just 64 one, two, and three-bedroom apartments aimed solely at the owner-occupier.

To give buyers further customization, there are two different colour palettes on offer as standard: the light and airy Classic Collection, influenced by Nordic minimalism, and the Fitzroy-esque, more dramatic Arthouse Collection.

The Regent sits in an ideal pocket just off Johnston Street, giving future residents direct access to Fitzroy’s thriving hospitality scene as well as Melbourne’s extensive tram network.

Future residents will also have access to several amenities within the building, including a rooftop with extensive views of Melbourne and a bookable guest suite, an uncommon feature of a building which ultimately encouraged the recent prospective buyer to remove one of their bedrooms, as any of their guests who want to come and stay with them, can utilize the extra hotel suite-style room.

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Local Melbourne developer SMA Projects takes customization seriously and understands its importance, particularly where other developers may not

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