Rafi Assouline's&nbsp;HSN Property Group&nbsp;is set to develop a striking new apartment development in Woollahra.

HSN, who has its own building arm, is seeking to develop a seven-level building at <a href="/new-apartments/370-edgecliff-road-edgecliff">370 Edgecliff Road</a>, a site that had previously been earmarked for a new development by TOGA.

The new $23 million development, near the Wolper Jewish Hospital and Matt Moran's The Chiswick, will comprise just 19 two and three-bedroom apartments, four of which will be reserved as affordable housing.

Currently on the site is a three-level, 16-apartment building.

<img alt="HSN" data-entity-type="file" data-entity-uuid="7f4c3d28-097d-4d69-8923-dd72967a45b6" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-06-20%20at%204.03.55%E2%80%AFPM.png?VersionId=4Kcexgbg2vsXW725vpl6IAnhw7KDOWkP" />

<a href="/architects/pbd-architects">PBD Architects</a>&nbsp;has drawn up the plans for the building that "aims to blend with the existing streetscape of Edgecliff Road, incorporating heritage-style elements with a contemporary approach characterised by a symmetrical design, grounded columns, natural stone and zinc for the façade to create a timeless aesthetic."

Designed to meet the needs of medium-sized families and downsizers from the local area, the north-facing apartments range from 105 sqm to 191 sqm.

The landscape design, by Danger Barin Smith, reflects the ecological character of Woollahra, using a mix of species to provide privacy and seasonal shading.&nbsp;

A concierge lobby will enhance residents' sense of community and security.

<a href="/developers/hsn-property-group">HSN Property Group</a> will also employ sustainable initiatives, including using energy-efficient appliances, and low-maintenance materials, and providing on-site facilities for recycling and rainwater reuse.&nbsp;

Joel Robinson

First look exclusive: HSN submit plans for $23 million Woollahra apartment development

Eastern Suburbs developer Orosi is taking on its largest project to date, filing plans for a new shoptop development in the gateway to Rose Bay.

It was last year that <a href="/developers/orosi">Orosi</a>, led by Founder and Managing Director Hamid Samavi, secured the vast 3,000 sqm site, a two year-long amalgamation of several lots over The Avenue, Old South Head Road and William Street. Now they've submitted plans to the Waverley Council for a mixed-use development that will be the biggest development Rose Bay has seen in years.

Samavi told Urban the vision is to create an iconic landmark that serves as a welcoming gateway to <a href="/developments/rose-bay-nsw-2029">Rose Bay</a>.

"<a href="/new-apartments/orosi-rose-bay-1-the-avenue-rose-bay">OROSI Rose Bay</a> will set a new benchmark for architecture and sustainability in The Eastern Suburbs, featuring state-of-the-art facilities and curated retail spaces, including a Kosher café, an organic restaurant, and Sydney’s most iconic wellness centre," Samavi said.

<img alt="Orosi" data-entity-type="file" data-entity-uuid="0e8033e8-04b8-41f8-8d95-f5eaff6a4a15" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-06-19%20at%201.06.48%E2%80%AFPM.png?VersionId=knJBmXTBWJMvkbIIAMsO6wyjiol1ZWwp" />

The integrated developer, who serves as both the architect and builder of its projects, designed the building to offer 50 apartments spanning across a structure that ranges from four to five levels.

There will be 34 two-bedroom apartments and 16 three-bed apartments.

"The apartments are on the larger side, so they will suit a wide range of demographics, not just downsizers."

The building,&nbsp;across the road from the Royal Sydney Golf Club, will be divided into two adjacent, inter-connected buildings to reduce its overall bulk, setting back the development from The Avenue and William Street boundaries.

<img alt="Orisi" data-entity-type="file" data-entity-uuid="3f31d8ea-1711-489a-98aa-878f20f4fdb3" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-06-19%20at%2010.47.09%E2%80%AFAM.png?VersionId=BpcL219t1ZQqAQGQNcW92WdnGlhJp8I4" />

OROSI Rose Bay will replace a mix of commercial and residential properties from the mid to late 20th century.

Urbis said the demolition of all structures within the subject site would provide the opportunity for a cohesive, contemporary new development that complements the surrounding streetscape.

"The proposal would revitalise the site with new opportunity for residential, commercial and retail spaces, and reactivate the Old South Head Road street frontage with a cafe, restaurant, and a modest commercial space," Urbis noted in their submission.

"The proposed new mixed-use development has been designed to be complementary to the existing character of the surrounding streetscape, including its height, built envelope, inclusion of greenery and landscaping, utilisation of the existing slope, colour palette and finishes."

Orosi's push for a bakery-style cafe stems from the site's long history of having a bakery presence, dating back over a century.

<img alt="Rose Bay bakery" data-entity-type="file" data-entity-uuid="639041bb-3e46-480d-a37f-9ada09e1cd79" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-06-19%20at%201.00.09%E2%80%AFPM.png?VersionId=cvUkjkM7Ug0GnyDT2bYzO12DHAgMA16X" />The Rose Bay Bakery on The Avenue, pictured in 1920. Source: State Library of NSW

Samavi said the bakery currently operating from the development site is the only kosher bakery in Sydney.

"We wanted to respect the context of the site and keep the same kosher bakery which has become an important part of Rose Bay," Samavi added.

Orosi's largest development to date was in Bellevue Hill where they created a 25-apartment development on Bellevue Road. Their most recent completion was of Orosi South Cronulla, a collection of 18 luxury apartments, while currently they're developing a boutique building of just 11 apartments in Randwick.

"To us, luxury is not just about natural marble and exquisite finishes,"&nbsp;Samavi said.

"We put a great deal of effort into sustainability, achieved through the passive design of the building to minimise energy consumption. This includes provisions such as double-glazed windows, UV-protected glass, proper insulation for the walls, and airtight joints for windows and walls, among other features.

"Additionally, each unit is equipped with a heat exchanger to ensure proper cross-ventilation at all times, thereby preventing any mould formation within the units. Thermal comfort and air quality is a priority for us, impacting residents as significantly as the quality of the finishes."

The building, across the road from the Royal Sydney Golf Club, will be divided into two adjacent, inter-connected buildings to reduce its overall bulk, setting back the development from The Avenue and William Street boundaries

First look exclusive: Orosi plan Rose Bay shoptop on key gateway site

Neutrla Bay village is set for a new shoptop housing development with the approval of a mixed-use building on the corner of two of the village's most active streets.

<a href="/builders/eastview">Eastview</a> has received approval for the $24 million mixed-use residential and commercial development at 165 Military Road, on a prime 762 sqm site on the corner of Military and Wycombe Road.

The project, designed by <a href="/architects/ae-design-partnership">AE Design Partnership</a>&nbsp;and Embece, is a six-storey building with 21 apartments across levels two to five.

The unit mix will consist of 11 two-bedroom apartments, four two-bedroom apartments with additional study spaces, four three-bedroom apartments, and two three-bedroom penthouses.

The ground floor will include two retail tenancies making up a total retail area of 384 sqm.

The development also provides three levels of basement parking for 25 car spaces, four motorbike spaces, and bicycle spaces located within the resident storage area.

The strategic location at the intersection of Wycombe Road and Military Road places the development within a 400-metre walking distance of key local amenities, including&nbsp;<a href="/developments/neutral-bay-nsw-2089">Neutral Bay</a>&nbsp;Public School and Redlands Seniors School.&nbsp;

<img alt="Neutral Bay" data-entity-type="file" data-entity-uuid="8e3a9b0a-7d9d-4150-8923-83089686900e" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-06-19%20at%2010.28.29%E2%80%AFAM.png?VersionId=zcc.WnnLsvMt_Gs2jCww5QI_36tHH52z" />

The proposal was initially refused in 2022 before it was recently given the greenlight by the Land and Environment Court.

<h2>Development Snapshot</h2>

<ul>
	<li>Six-level shoptop housing comprising;
	<ul>
		<li>Two ground-level retail tenancies</li>
		<li>21 apartments comprising;
		<ul>
			<li>11x 2 bedroom apartments;</li>
			<li>4x 2 bedroom + study apartments;</li>
			<li>4x 3 bedroom apartments</li>
			<li>2x 3 bedroom penthouses.</li>
		</ul>
		</li>
		<li>Three levels of basement parking comprising;
		<ul>
			<li>25 car spaces</li>
			<li>4 motorbike spaces</li>
			<li>bicycle spaces located within resident storage area.</li>
		</ul>
		</li>
	</ul>
	</li>
</ul>

mikah.m@urban.com.au

Eastview receives approval for $24 million mixed-use development in Neutral Bay

Hawthorn East is set to welcome a rare new apartment development with plans submitted to the Booroondora Council for a mixed-use building at 775 Toorak Road.

The $4.5 million plans, put forward by&nbsp;development management firm&nbsp;<a href="/developers/gaage-developments">GAAGE Developments</a>, are for a new six-level building with 22 one, two and three-bedroom apartments above two street-level retail spaces and one office tenancy.

The new building will replace a single-level, red brick home that dates back to the early 1960s, as well as two outbuildings.

Kings Lane Architects has designed the building with a combination of render and textured ribbed concrete finish, neutral earthy tones and extensive glazing.

<img alt="Toorak Road" data-entity-type="file" data-entity-uuid="fe749224-2e0c-42d5-98e0-fd000a9d1ad6" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-06-19%20at%2010.23.51%E2%80%AFAM.png?VersionId=Bs4rpXODNUex8KKmrQyVJHDLcm4QWbfu" />

There will be five dwellings on each of the first to fourth floors, designed to optimise daylight access.&nbsp;

The sixth floor will house two larger apartments: a two-bedroom unit with a south-facing balcony and a three-bedroom plus study unit with a northeast-facing balcony.&nbsp;

The rooftop will offer a 94 sqm communal open space.

The development will also feature three commercial tenancies on the ground floor, two with frontages on Toorak Road and one accessed from the building’s central core.&nbsp;

<img alt="Toorak Road" data-entity-type="file" data-entity-uuid="3b603ef7-ea9e-4e45-94cb-e62a459d724b" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-06-19%20at%2010.24.01%E2%80%AFAM.png?VersionId=PWY5C8c8hEdW3u3TWErQhrv8FrLeW1cq" />

Parking will be provided in a two-level basement, accommodating up to 34 vehicles, including two visitor spaces, through a mix of single spaces and double vehicle stackers.&nbsp;

The basement will also include individual storage lockers for residents and a bicycle parking room with space for 26 bicycles using a Ned Kelly rack storage system.

Residents will have easy access to nearby local amenities, including Cato Park and Gardiners Creek Trail within a 300-metre radius, and several educational institutions such as Balwyn College, Auburn High School, and Auburn Primary School within 800 metres north of the <a href="/developments/hawthorn-east-vic-3123">Hawthorn East</a>&nbsp;project.&nbsp;

First look: New apartments set for Toorak Road, Hawthorn East

Most of the new apartment developments in the Southern Gold Coast's sought-after pocket of Palm Beach have been beachfront or beachside luxury.

The latest plans, by a private Melbourne-based developer, will likely offer something a little more pricepointed than what's currently on the market.

Still catering for the owner-occupier with the majority of three-bed apartments, the project, dubbed Tarni due to its location at 1 Tarni Avenue, sits on the western and non-beachside side of the Gold Coast Highway. The 792 sqm site, on the corner of Tarni Avenue and Twenty Eighth Avenue, is nearer to Tallebudgera Creek.

<img alt="Tarni" data-entity-type="file" data-entity-uuid="e2410542-e85d-4066-a675-a771c331a146" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-06-17%20at%209.20.43%E2%80%AFAM.png?VersionId=Jw.9MTL0Odv2D.3p139JGlzhuCjb2Cvc" />

ByCulprit has pulled together the designs for the eight-level building, suggesting the creek, ocean coastlines and coves were the inspiration to create the architectural facade.

They said their design thinking was to "create an organic, jagged base with crushed rocks with soft off-white planes floating above wrapping down to mimic the ocean waves and its sculpted ability."

They "pinched" the building to create view corridors from each corner of the building while also creating "coves", private, protected balconies that can take in the views and create shade.

<img alt="Tarni Palm Beach" data-entity-type="file" data-entity-uuid="f1b97d49-cb8a-491c-921d-c9b457c03fae" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-06-17%20at%209.19.46%E2%80%AFAM.png?VersionId=aXd3pHQOjBy6BLd1Zgq6_UjmiA0n6uGy" />

There will 23 apartments in total, a sole one-bedroom unit, six two-bedrooms, and 16 three-bedroom apartments. They will sit above two basement levels and a ground level with 45 parking spaces and 23 bicycle spaces.

Also on the ground level will be a swimming pool, wet deck with daybeds, and a gym.

The new project will opposite The Tally, the recently completed 45-apartment building by MVGS Properties at 14-18 Twenty Eighth Avenue.

Palm Beach has been the most popular spot on the Gold Coast since the pandemic. Off the plan apartment developments flew off the shelves, and there wasn't enough stock to keep up with demand.

Now the focus is mainly on the beach, where the likes of <a href="/news/qld/mosaic-secures-beachfront-palm-beach-site-for-latest-luxury-apartment-development">Mosaic</a>&nbsp;and&nbsp;<a href="/news/qld/first-look-exclusive-ignite-projects-line-up-next-luxury-palm-beach-apartment-development">Ignite Projects</a>&nbsp;and <a href="/news/qld/5point-doubledown-in-palm-beach-with-15-6-million-beachfront-acquisition">5Point</a>&nbsp;recently secured sites. Marquee has launched <a href="/new-apartments/la-belle-palm-beach-332-the-esplanade-palm-beach">La Belle Palm Beach</a>, earlier this year and <a href="/news/qld/marquee-net-100-million-in-sales-at-la-belle-palm-beach-apartment-development">secured $100 million in sales</a> within the first few weeks of launching, making it the city’s fastest-selling project of 2024.

So far sales prices have ranged from $2.5 million to $7 million.

Sherpa is just off the beach at their under-construction development <a href="/new-apartments/perspective-nexus">Perspective Nexus</a> which is already over 50 per cent sold having been on the market for only a few months. Sherpa also recently announced a <a href="/news/qld/sherpa-secure-three-new-palm-beach-sites-for-next-gold-coast-apartment-development">new site purchase</a>&nbsp;locally, at 8-12 Sixth Avenue.

First look: More Palm Beach apartments planned

The development Abedian family has continued to bulk out its new apartment pipeline under its new private development company, Arium.

Having filed for a striking new building on the Greenmount Beach Hotel site in Coolangatta, and more recently securing two adjoining sites on Mary Avenue in Broadbeach, family patriarch Soheil Abedian has emerged as the buyer of a 516 sqm site at <a href="/new-apartments/11-anne-avenue-broadbeach">11 Anne Avenue</a>.

The site was bought from the Brisbane-based Di Carlo Property Group, who had approval for a luxury 17-level tower they were calling Lusso, Italian for skyhome.

<img alt="Lusso" data-entity-type="file" data-entity-uuid="e8893e6b-0c3e-488a-9317-9280b29b6c1e" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202024-06-13%20at%202.35.38%20pm.png?VersionId=LH8.8pM5uWlAto6K5Q3joqrEH6M4fXAN" />

The tower, designed by HAL Architects, was to have 15 full-floor apartments with four bedrooms and over 200 sqm internally.

It was only last month that Urban reported the Abedian's purchase of two adjoining sites on Mary Avenue.

They bought an amalgamated 1,518 sqm site at 14-18 Mary Avenue from Leo Sarris' Bassar Group who were planning a luxury tower Eternity. They then secured the 600 sqm next door at 20 Mary Avenue from Melbourne-based developer <a href="/developers/little-projects-co">Little Projects</a> who had two different towers launched over the last few years before scrapping the project.

The site, now over 2,100 sqm, faces the&nbsp;<a href="/new-apartments/broadbeach-qld-4218">Broadbeach</a>&nbsp;State School and will offer protected viewlines to the ocean.

Sahba Abedian, son of Soheil Abedian who founded Sunland back in 1983, announced the family back in the development scene in May 2023 when they filed plans for a new luxury project on the Greenmount Beach Hotel site, a site that was bought from Sunland for over $42 million through an onmarket campaign.

They had planned for a&nbsp;<a href="/news/qld/first-look-abedian-familys-plans-for-coolangattas-greenmount-beach-hotel-site-revealed">spaceship-looking tower by Contreras Earl Architecture</a>&nbsp;that would have had 54 apartments across 16 levels. However, in March they sought to change up the design, instead opting to create a two buildings on the sprawling 7,071 sqm block which will have 63 apartments.

<a href="/developers/arium">Arium</a> is only using two of the three sites as part of the Coolangatta development. They advise a 2,934 sqm portion on the corner of Eden Avenue and Hill Street will be used for stage two of the project.

Read more:&nbsp;<a href="/news/qld/first-look-exclusive-abedian-family-completely-redesign-greenmount-beach-hotel-redevelopment-in-coolangatta">First look exclusive: Abedian family completely redesign Greenmount Beach Hotel redevelopment in Coolangatta</a>

<img alt="First look exclusive: Abedian family line up next Gold Coast apartment development after multiple site acquisitions" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202024-05-01%20at%203.02.25%20pm.png?VersionId=ZzN07l3CctC3zy3bTHQnbsdQxXKBI9TM" />

The Abedian family shut up shop of Sunland Group in 2022, shedding its assets and finishing its final tower, the luxury Mermaid Beach tower 272 Hedges Avenue.

Sunland was behind some of the Gold Coast's most well-known buildings, including Palazzo Versace and Q1.

When telling shareholders Sunland was exiting the development game, the Abedian family always said they would run a private development company.

It was only last month that Urban reported the Abedian's purchase of two adjoining sites on Mary Avenue

First look exclusive: Abedian family go again in Broadbeach

No single developer has contributed to the apartment market in Bondi Junction more than local developer Stargate Property Group.

Having completed five towers in the Eastern Suburbs shopping hub and currently developing their sixth, Stargate, led by Igal and Elia Leis, has filed for its seventh.

They're staying on Oxford Street, where they're currently developing The Centennial Collection and have completed several other buildings. They've submitted $80 million plans for <a href="https://www.apartments.com.au/new-apartments/signature-362-384-oxford-street-bondi-junction-nsw-2022">Signature</a>, two towers at 362-384 Oxford Street, an amalgamated site on the corner of Oxford and Newland Street.

Stargate secured three of the shops for $8.75 million in 2016 and was set to submit a development application for a smaller project before the opportunity arose to secure the three adjoining shops in 2021. They paid $15 million to expand their holding to 1,553 sqm which suited a larger tower.

They are having to keep three of the shopfronts, as they have heritage significance. Architecture firm SJB, who has also designed The Centennial Collection, has incorporated the shopfronts into the designs for the street level. The other three shops have been demolished and will be replaced with a striking curved entry to the building, as well as more retail spaces.

The development application is State Significant, so it goes through the NSW Planning Panel.

The new 15-level project will have 111 apartments, a mix of 48 one-bed, 52 two-bed, and 11 three-bedroom apartments. The building will be split into two sections, connected by an internal bridge. There will be a communal rooftop with resident amenity, as well as commercial spaces on the first two levels.

The builder-developer has already cleared the site, aside from the heritage shops, and has started excavating for the six levels of basement that will have parking for 119 vehicles. They're approaching bottoming out the basement just 400 metres away at The Centennial Collection which is on track for completion late next year.

First look exclusive: Stargate seek new Oxford St, Bondi Junction apartment development

Popular watering hole the Northbridge Hotel, and the adjoining commercial precinct Northbridge Village, are set to make way for a new mixed-use retail and apartment building.

SJD, who is well known in Sydney's east for developing the luxury apartment project 1788, has filed plans with Willoughby Council for a new $45 million development comprising 24 apartments above street-level retail at 57-69 Strathallen Avenue, just off Sailors Bay Road and not far from Northbridge Plaza.

Bates Smart has designed the five-level building which has a mix of just three and four-bedroom apartments. Two EV charging bays will feature in the two-level basement that will cater for 51 cars for both residential and retail use.

There's been little in the way of off the plan activity in Northbridge in recent years. There had previously been plans for Escarp, across the road at 46 Strathallen Avenue, however they failed to eventuate.

The only recent project to launch locally was with WINIM, who in October last year launched&nbsp;Flō, just seven townhomes and five apartments opposite Northbridge Shore Playing Fields and just a few hundred metres down the road from Northbridge Plaza and the popular Warners Park.

First look: Northbridge Hotel to make way for new mixed-use development

Sekisui House&nbsp;Australia has submitted a development application for the construction of three multi-storey apartment towers in Melrose Park.

The $450 million project outlines the construction of a 21 and 24-level, plus a central seven-level tower above a podium level at 82-84 Wharf Road.&nbsp;

The buildings will be home to a total of 468 apartments and will include three basement levels providing 584 car parking spaces.

The current proposal is for the sixth stage of the broader <a href="/new-townhouses/melrose-park-nsw-2114">Melrose Park</a> master plan, which aims to deliver 6000 homes upon completion. Group GSA says the block for the new building, referred to in the planning documentation as Lot A,&nbsp;interfaces with previously approved residential flat buildings which buffer the site from Victoria Road, along the northern edge.

"As approved outside of the current DCP and masterplan, these built, or under-construction forms, present our site with a varied interface of 7-11 storeys in building heights and the street wall condition, and will be inconsistent with the DCP controls that influence our site," Group GSA noted.

"As a result, the proposed massing for Lot A seeks to address both conditions and to provide an appropriate contextual response.

<img alt="MElrose Park" data-entity-type="file" data-entity-uuid="82807457-145a-4164-b9ce-3a4df5cae738" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202024-06-11%20at%201.55.36%20pm.png?VersionId=7s1uZtt...xrAFtzA4P7l3RToi7TPlnd" />

This application follows another submitted by <a href="/developers/sekisui-house-australia">Sekisui</a>&nbsp;earlier this year for stage five which proposed 368 apartments, also designed by <a href="/architects/group-gsa">Group GSA</a>.&nbsp;

Planning for Melrose Park’s redevelopment began in 2016, with the area rezoned in 2022 following the council’s endorsement of the <a href="/new-townhouses/parramatta-nsw">Parramatta</a> Employment Lands Strategy.&nbsp;

The precinct is undergoing a transition from industrial to mixed-use development, including high-density residential, open space, retail/commercial uses, and a new school.

The extensive Melrose Park master plan has attracted attention from various developers, including <a href="/developers/deicorp">Deicorp</a>, highlighting its growing appeal and connectivity after the approval of Parramatta Light Rail Stage 2.

The light rail will provide a direct public transport link between Melrose Park, <a href="/new-townhouses/wentworth-point-nsw-2127">Wentworth Point</a>, Sydney Olympic Park, and Parramatta CBD.

"Melrose Park provides for a peaceful and family-friendly atmosphere, making it a sought-after place to live that attracts a mix of families, professionals, and retirees who appreciate its safe and serene environment," Group GSA added.

The extensive Melrose Park master plan has attracted attention from various developers, including Deicorp, highlighting its growing appeal and connectivity after the approval of Parramatta Light Rail Stage 2

Sekisui file sixth stage of Melrose Park masterplan

Boutique off the plan apartments have been few and far between in Prahran in recent years.

The cool suburb, known for its cafes, markets and bars, looks set to welcome one, and on arguably on one of the best sites in the area.

Developer Kincrest, who is currently developing The Watson in Essendon and&nbsp;Armytage in South Yarra and has previously delivered three projects in South Yarra, has submitted plans to the Stonnington Council for a mixed-use building on Grattan Gardens.

<img alt="Gratan St" data-entity-type="file" data-entity-uuid="08401620-6eec-42f4-b546-8199c18b36a3" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202024-06-11%20at%2010.36.45%20am.png?VersionId=ENF5HWQAoWKM4sfuZkfDItLa59Fbgp_P" />

Kincrest, led by Tom Howgate, secured <a href="/new-apartments/the-osment-prahran-3-7-grattan-street-prahran">3-7 Grattan Street</a> off market, and then amalgamated the neighbouring single-level warehouse to create 1,613 sqm and a 35-metre frontage to the park.

The plans by Cheah Saw Architecture are for 22 apartments across a seven-level building. The two three and four-bedroom apartments, offering larger than standard sizes, something which is built into Kincrest's development ethos, will sit above two levels of strata offices and a ground-floor cafe and retail space that will face the park.

"The Greville St precinct, with positive input from the City of Stonnington, has rejuvenated in recent years, we’re really excited to be within such a historical, vibrant area of life. We see this development as contributing to a world-class location" Howgate says.

"Both the apartments and the offices will be desirable for a lot of people. There's transport on the doorstep with the Prahran Station, access to Punt Road, and every service you could want within 200 metres. That's on top of being directly opposite the park, an opportunity that rarely presents itself."

<img alt="Kincrest" data-entity-type="file" data-entity-uuid="41b5f516-e2d8-44eb-921e-2837b6638535" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202024-06-11%20at%2010.37.00%20am.png?VersionId=Ox1IDQzk6.073ZDOTq3FD4rLnx4aF8uy" />

Howgate says there's not been apartments or office spaces&nbsp;like this in Prahran before.

"We have a lot of confidence in the location and what's on offer, and we believe it will resonate with several buyer demographics."

Cheah Saw cleverly designed the building on an irregularly shaped block to step down from its roof, creating a green topography.

"The building is intended to be an extension of the park, a sloping green hill stepping down to Grattan Gardens.," the architecture firm noted in their documentation submitted as part of the planning process.

"The terraces are framed by greenery above and below, framing views to the park and utilising the concept of borrowed scenery, connecting the building to the park and beyond."

There's a maximum of six apartments per floor. The majority of the apartments are well over 150 sqm, something which Howgate says has stood them in good stead in a challenging market.

There will be four two-bedroom apartments, 17 three-beds, and a single four-bedroom penthouse that will share the top level with a communal terrace.

Howgate is hoping to launch the Grattan St project later this year.

Kincrest, led by Tom Howgate, secured 3-7 Grattan Street off market, and then amalgamated the neighbouring single-level warehouse to create 1,613 sqm and a 35-metre frontage to the park

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