ALAND sells 80 per cent of Queen Square's first stage in just seven weeks

Builder-developer ALAND has sold 80 per cent of the first stage of Queen Square, its $500 million mixed-use precinct in the Campbelltown CBD, just seven weeks after opening its display suite.

The strong early sales result follows an opening weekend in September that saw 74 apartments sold, with demand continuing across a broad mix of buyers looking to secure a home in one of south-west Sydney's major centres.

Every one-bedroom apartment in Stage 1 has now sold, leaving a limited number of two and three-bedroom apartments available in the initial release.

While much of the conversation around Sydney's property market continues to focus on housing affordability and the challenges facing first home buyers, Queen Square's early success suggests there is still significant demand for well-located apartments at an accessible price point.

ALAND says the most encouraging aspect of the sales campaign has been the diversity of purchasers, with first home buyers, local renters and downsizers all represented.

Many buyers have lived in Campbelltown or the surrounding suburbs for years and are looking to remain close to family, employment and established community connections.

The majority of purchasers are owner-occupiers intending to live in the development rather than investors.

"Everyone tells you it's a tough market," ALAND Founder and CEO Andrew Hrsto said.

"But people in Campbelltown still want to own a home close to their family and their work, and our job is to build good quality homes at a price they can actually get into.

"You walk through the display suite on a Saturday and there's a young couple buying their first place, then a couple in their sixties who want to stay near the grandkids without the big house to look after. The variety of buyers has been incredible."

The sales result comes as Campbelltown continues to evolve from a traditional suburban housing market into a more diverse residential centre, with higher-density development increasingly concentrated around its transport connections and established retail and commercial precincts.

For many local buyers, the decision to purchase an apartment is as much about remaining in the area as it is about entering the property market.

First home buyers are seeking an alternative to detached housing, while downsizers are looking for a more manageable home without having to relocate away from the communities in which they have spent much of their lives.

That combination has helped drive demand across Queen Square's apartment mix, particularly its one-bedroom residences, which were the first configuration to sell out.

Located at 22–32 Queen Street, approximately 800 metres from Campbelltown railway station, Queen Square will ultimately deliver 542 residences across five buildings rising up to 15 storeys.

The development has been conceived as a new mixed-use precinct rather than a standalone apartment project, incorporating a range of retail, dining and lifestyle amenities intended to serve both residents and the wider Campbelltown community.

Plans include a supermarket, gym, ground-floor retail and an 'Eat Street' dining strip, alongside approximately 4,000 sqm of communal open space.

The scale of the project will introduce a substantial new residential population into the Campbelltown CBD, supporting local businesses while providing more housing within walking distance of public transport and existing services.

The inclusion of everyday amenities within the development is also expected to appeal to buyers seeking the convenience of apartment living, particularly those moving from larger family homes.

Queen Square represents a significant addition to ALAND's growing development pipeline across western and south-western Sydney, where the company has continued to focus on delivering large-scale residential communities.

The project's early sales performance also provides an indication of the depth of owner-occupier demand in Campbelltown, particularly when new apartments are positioned to appeal to buyers at different stages of life.

With the first stage already 80 per cent sold, attention will now turn to the remaining two and three-bedroom residences and the next stages of the $500 million precinct.

For ALAND, the result reinforces its confidence in Campbelltown's long-term residential market and the role new apartment developments can play in providing more housing choice for local buyers.