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The past fortnight has seen three major development applications within City of Parramatta's boundaries receive the go ahead.

Hundreds of new hotel suites and residential apartments stand to be added to both Parramatta's core and emerging apartment enclave Wentworth Point. The trio of developments also stand to add near on $400 million in construction activity to the municipality.

Earlier this week Parramatta's 89 George Street received final approval. Starwood Hotels have committed to the 27 storey tower, with Four Points By Sheraton Parramatta expected to take residence by April 2020.

JZL Properties and Sandstone Capital have backed the project which went to planning late last year, with the intention of providing 271 new hotel rooms within a purpose built tower. Architecture firm Group GSA handled the tower's design, incorporating ancillary uses such as 722 square metres of function space, bar, restaurant, gym and pool.

Parramatta's strong uptake of hotel accommodation continues to generate new hotel activity with recent mooted projects including a 33 storey redevelopment of the Roxy Hotel and additional Meriton Suites slated for Parramatta's riverfront.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image43_15.jpg" rel="gallery-all" title="Four Points By Sheraton Parramatta. Image: Starwood Hotels"><img alt="" class="image-article-full-width-580px" height="342" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image43_15.jpg?itok=5HW_XSDS" title="Four Points By Sheraton Parramatta. Image: Starwood Hotels" width="580"></a>

<figcaption>Four Points By Sheraton Parramatta. Image: Starwood Hotels</figcaption></figure>Second most recent to gain approval is Block B 6-8 Baywater Drive which is the latest substantial apartment development for the Wentworth Point Urban Activation Precinct.

Expected are 275 apartments within a Tier Architects-designed u-shaped apartment block with a central communal garden and courtyard. The approved project sits between the first stage of Nascorp Properties' Harbour Village apartment development and the mouth of the Parramatta River.

Harbour Village's initial release includes approximately 400 apartments, with the freshly approved Block B shaping as the next major release.

Spanning 9 storeys at its highest point, Block B 6-8 Baywater Drive includes 85 single, 151 double and 39 triple bedroom apartments within the build which is valued at just under $75 million. Block B 6-8 Baywater Drive adds to the thousands of new apartments planned or in delivery within Wentworth Point.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image40_12.jpg" rel="gallery-all" title="6-8 Baywater Drive Wentworth Point. Planning image: Tier Architects"><img alt="" class="image-article-full-width-580px" height="389" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image40_12.jpg?itok=1d5IdMP6" title="6-8 Baywater Drive Wentworth Point. Planning image: Tier Architects" width="580"></a>

<figcaption>6-8 Baywater Drive Wentworth Point. Planning image: Tier Architects</figcaption></figure>Rounding out the trio is Coronation Property 's statement tower at 8 Phillip Street in Parramatta's CBD. The Woods Bagot-designed tower is a mix of apartment and hotel uses, and is expected to stand 200 metres above the Parramatta streetscape.

Final approval was granted at the turn of July for the development which carries an estimated delivery cost of $238.7 million. The 55-storey tower includes 314 apartments, approximately 250 hotel rooms, function/conference facilities and 9 levels of basement parking.

QT Hotels &amp; Resorts have signed on for the tower's hotel aspect, taking approximately 15 levels. Additional project drawcards include a level 18 pool and green space, two restaurants including a Sake by Rockpool Dining Group and a rooftop bar.

Although final approval arrived within the past fortnight, 8 Phillip Street's apartments have been marketed for some time. 

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image44_6.jpg" rel="gallery-all" title="8 Phillip Street's open air pool. Image: Coronation"><img alt="" class="image-article-full-width-580px" height="326" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image44_6.jpg?itok=nmWENvhJ" title="8 Phillip Street's open air pool. Image: Coronation" width="580"></a>

<figcaption>8 Phillip Street's open air pool. Image: Coronation</figcaption></figure>
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silvermb

Three major approvals spur City of Parramatta's construction boom

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26-56 Queens Parade has found planning resolution, with developer GURNER gaining approval via VCAT for the site which still remains steeped in controversy.

The success at VCAT comes after a marathon planning stint, seeing local discontent, intervention from Victorian Planning Minister Richard Wynne and ultimately VCAT deciding call. The Fitzroy North site can now progress to redevelopment for the purposes of 263 dwellings over the sprawling site.

Buildings of eight, nine and 10 storeys are approved, a far cry from the much denser 16 storey development that initially went to planning with 476 apartments in tow.

26-56 Queens Parade's path to approval was stymied after Victorian Planning Minister Richard Wynne intervened three days prior to the project's initial VCAT hearing, restricting any development over the site to 10 storeys.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image26_9.jpg" rel="gallery-all" title="26-56 Queens Parade. Image: Cox Architecture"><img alt="" class="image-article-full-width-580px" height="314" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image26_9.jpg?itok=8lsjv6CB" title="26-56 Queens Parade. Image: Cox Architecture" width="580"></a>

<figcaption>26-56 Queens Parade. Image: Cox Architecture</figcaption></figure>In a strongly worded press release, the developer has insinuated that the move by the Planning Minister was a politically motivated exercise, owing to the development falling within the minister's electorate. Ultimately GURNER cycled through a handful of planning sets and two architects prior to finding approval.

26-56 Queens Parade and nearby developments have been vehemently opposed by residents action groups such as Protect Fitzroy North.

With approval in the pocket, developer Tim Gurner has gone on the offensive once more, berating the planning process.

<blockquote>
It has been a challenging process for us but in terms of the actual effect on the project it is insignificant compared to the costs incurred by Council, taxpayers and other stakeholders.

For the Minister to claim that a project is of State Significance to warrant intervention and waste so much time and money for an outcome that represents just a 9 percent reduction in massing is ludicrous, however we are pleased with the outcome and believe this new design will deliver on our vision a world-class precinct for the area.

We held information sessions which the locals boycotted, then accused us of being closed to discussion – it was an intense period and one that we had never encountered before.

It is imperative that strategic planning is not affected by political intervention, particularly when the Planning Minister is conflicted and using his political power to influence planning matters in in his own electorate, when developers are acting within the Minister’s own planning guidelines.
</blockquote>

Comment was sought from the Planning Minister but no response was received prior to publishing.

Further project particulars see a 450 square metre central public place which includes dining and retail spaces. GURNER and Cox Architecture's approved scheme includes 23,250 square metres of Net Sellable Area and two basement levels.

GURNER have indicated the project will initiate sales during 2019 with construction also expected to begin the same year.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image31_12.jpg" rel="gallery-all" title="Site aerial and new street level finish. Images: Yarra City Council and GURNER"><img alt="" class="image-article-full-width-580px" height="272" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image31_12.jpg?itok=v9B7GiQf" title="Site aerial and new street level finish. Images: Yarra City Council and GURNER" width="580"></a>

<figcaption>Site aerial and new street level finish. Images: Yarra City Council and GURNER</figcaption></figure>Diagonally opposite the freshly approved site, GURNER is also pushing the merits of another site at planning. A new mixed-use building at 81-89 Queens Parade is planned, accounting for a 3,201 square metre triangular site that also fronts George Street.

Cox Architecture was also tasked with design duties, including a 1,732 square metre supermarket at ground level, 4,074 square metres of commercial office space and 110 serviced apartments.

If Gurner chooses to operate the serviced apartment component directly, it would represent the developer's first foray into the field. 81-89 Queens Parade's cost of development is estimated to be just shy of $30 million.
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Resentment remains as GURNER gains approval for Queens Parade

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The Revitalising Central Geelong Partnership Team is shining a spotlight upon the increasing number of high density projects within Geelong's core.

City of Greater Geelong has teamed with the Department of Environment, Land, Water and Planning to create the Revitalising Central Geelong Partnership Team which in turn has freshly released a new document designed to push Geelong's development credentials.

Dubbed 'Central Geelong: Invest in the Future' the brochure is a physical manifestation of all things that Geelong is and intends to be, particularly from a development perspective. Diversified housing projects are at the core of the document, underlining the targeted population of 10,000 people within central Geelong by 2026.   

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image10_17.jpg" rel="gallery-all" title="Before and after expectations for a typical Geelong laneway. Image: Revitalising Central Geelong"><img alt="" class="image-article-full-width-580px" height="583" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image10_17.jpg?itok=z-bZ14Am" title="Before and after expectations for a typical Geelong laneway. Image: Revitalising Central Geelong" width="580"></a>

<figcaption>Before and after expectations for a typical Geelong laneway. Image: Revitalising Central Geelong</figcaption></figure>Hand in hand with luring a greater population is the move to rejuvenate central Geelong's street-level appearance. "The Action Plan will generate a vibrant central hub to stimulate diverse job and development opportunities, boost demand for retail and services, encourage investment confidence and foster the potential for greater recreational and cultural use."

It is through the mid and high-rise development push that is currently redefining Geelong. The swag of projects now at construction is dominated by apartments and includes the likes of <a href="/new-apartments/g1-apartments-148-bellarine-street-geelong">G1 Apartments</a>, <a href="/buildings/the-mercer-53-mercer-street-geelong">The Mercer</a> and <a href="/buildings/miramar-geelong-18-20-cavendish-street-geelong">Miramar</a>. 

Miramar is being developed by Whitford and Morris Property Group, and stands to be Geelong's tallest building. Whitford is also due to see construction commence on its latest project dubbed The Ritz, which consists of 110 dwellings.

Apartments aside, contractor Built has seen construction complete at Quintessential Equity's 1 Malop Street office tower for tenant Worksafe Victoria, whilst Kane Constructions is seeing construction through on developer Techne's national headquarters for the <a href="/developments/geelong-vic-3220">National Disability Insurance Agency</a> plus the Geelong Performing Arts Centre Redevelopment.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image23_13.jpg" rel="gallery-all" title="Geelong commercial developments on the radar"><img alt="" class="image-article-full-width-580px" height="285" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image23_13.jpg?itok=_1pdJ54F" title="Geelong commercial developments on the radar" width="580"></a>

<figcaption>Geelong commercial developments on the radar</figcaption></figure>Underlining Revitalising Central Geelong Partnership Team's want for a diversified city core, pending major Geelong developments are both commercial and hotel in nature.

Hassell has designed a new commercial building for Techne dubbed Dennys Lascelles Tower; it includes 13,450 square metres of lettable area, 150 car parks and a rooftop terrace for staff. Also on the agenda is Franzé Developments' 44 Ryrie Street which includes separate Holiday Inn and commercial wings.

Potentially another addition to Geelong's rising skyline is Gheringhap Tower, a new commercial building designed by Chandler Architecture which the design practice believes "forms part of the transformation of Geelong from an industrial based regional town to a serviced based economy.

Located in Geelong’s business precinct close to the train station, it is well connected to Melbourne and offers premium office facilities with outstanding north facing views over Corio Bay."

Whether Gheringhap Tower translates to reality remains to be seen, but it is very much symptomatic of Geelong's current transformation.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image17_23.jpg" rel="gallery-all" title="A potential new Geelong office tower. Image: Chandler Architecture"><img alt="" class="image-article-full-width-580px" height="486" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image17_23.jpg?itok=XZ01e6Ac" title="A potential new Geelong office tower. Image: Chandler Architecture" width="580"></a>

<figcaption>A potential new Geelong office tower. Image: Chandler Architecture</figcaption></figure>
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Geelong's emergence bolstered by Revitalising Central Geelong

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The working relationship between Capital Alliance and Marriott International Inc. has deepened with the hotel operator confirming a new presence in Fishermand Bend.

The duo will work together to introduce the AC Hotels by Marriott brand to Australia within a slim tower slated for 199-201 Normanby Road. Today's announcement follows on from Marriott International also penning with Capital Alliance for their forthcoming Waterfront Way mixed-use development in nearby Docklands.

Capital Alliance was unveiled as the purchaser of the Fishermans Bend site late last year, in the interim appointing DKO Architecture to rework the approved scheme on site.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image25_13.jpg" rel="gallery-all" title="Podium style. Image: Capital Alliance"><img alt="" class="image-article-full-width-580px" height="487" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image25_13.jpg?itok=0UhgWVmQ" title="Podium style. Image: Capital Alliance" width="580"></a>

<figcaption>Podium style. Image: Capital Alliance</figcaption></figure>The fresh design will see approximately 200 hotel rooms in a 40-level mixed-use building, in addition to 111 private apartments. Akin to the Waterfront Way development, 199-201 Normanby Road will also feature an infinity edge pool with views across Melbourne's skyline.

In line with other AC Hotels worldwide, the new hotel includes a range of collaborative spaces. The AC Lounge is one of three food and beverage tenancies and is supplemented by a co-working space, a 24-hour fitness centre and function space.

Having replaced an approved Artisan Architects-designed scheme for the site, DKO Architecture has taken the exterior in a completely different direction. The highly angular tower form is highlighted by a neon-clad stretched diagrid pattern, with angular balcony openings annunciating the residential upper floors.

<h2>What they say</h2>

<blockquote>
We are really excited to partner with Marriott International to bring a new hotel to Fishermans Bend.

We believe in the potential of this area, just as we believed in Melbourne Docklands, and it’s great that Marriott International shares our confidence.

Just a stone’s throw from the city, Fishermans Bend is going to redefine inner suburban living and the AC Melbourne Southbank will attract sophisticated and discerning travellers to the area.
<cite>Mohan Du, Founder and Chief Executive, Capital Alliance</cite>
</blockquote>

<blockquote>
The AC Melbourne Southbank underscores the growing demand we’re seeing in Australia for premium lifestyle hotels that offer style and functional design, as well as authentic and memorable travel experiences connected to the location.
<cite>Richard Crawford, Senior Director Development, Australia, New Zealand and Pacific, Marriott International</cite>
</blockquote>

<blockquote>
The signing of AC Melbourne Southbank is a testament to Marriott International’s continued success in Australia, where we currently operate 18 hotels and have 17 in the pipeline. Across Australia, we’re seeing growing demand for lifestyle brands like AC Hotels by Marriott, so we are delighted that we’ve found the right location and the right partner to bring this brand to market.
<cite>Sean Hunt, Area Vice President, Australia, New Zealand and Pacific, Marriott International</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image27_16.jpg" rel="gallery-all" title="Hero perspective. Image: Capital Alliance"><img alt="" class="image-article-full-width-580px" height="1073" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image27_16.jpg?itok=-Lxok_aa" title="Hero perspective. Image: Capital Alliance" width="580"></a>

<figcaption>Hero perspective. Image: Capital Alliance</figcaption></figure>199-201 Normanby Road represents the third development where Capital Alliance has combined apartment and hotel uses. The aforementioned 3-43 Waterfront Way includes 200 dedicated Marroitt International rooms whilst 677 La Trobe Street also sees a Peppers Docklands apartment hotel in situ.

Work on both Capital Alliance's current projects is scheduled to start this quarter with the process of assigning builders to the Waterfront Way and Normanby Road sites in progress. The Fishermans Bend development is scheduled to be completed during late 2020.
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Capital Alliance and Marriott International tie the knot in Fishermand Bend

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City of Sydney will assess in earnest 311-317 Sussex Street which is a freshly lodged application that intends to bring a substantial slab of boarding house accommodation to Sydney's CBD.

Guansheng Australia Pty Ltd is backing the student housing hub for the site in light of Sydney's pressing requirement for additional student accommodation. 83 boarding house rooms within the part 15 storey and part 16 storey tower will sit below 9 private apartments, including a 4 bedroom dwelling.

Costed at $48 million, the building at the western edge of the Sydney CBD also aims to meet standards for the design and construction of new generation boarding houses. FJMT conceived the tower which is incorporated behind the existing non-heritage listed warehouse facade.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image23_12.jpg" rel="gallery-all" title="Street level view. Planning image: FJMT"><img alt="" class="image-article-full-width-580px" height="875" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image23_12.jpg?itok=4WhVAv6d" title="Street level view. Planning image: FJMT" width="580"></a>

<figcaption>Street level view. Planning image: FJMT</figcaption></figure>Externally the tower expresses "a simple palette of materials has been selected which reflects the robust character of Sussex Street. Each element of the proposal is expressed with a specific materiality to provide a variation in scale and a diversity in character.

The fine grain of the brick warehouses is reflected in the new masonry screen to Sussex Street - blades are angled to provide privacy to the Apartments whilst providing access to local views of the streetscape."

According to FJMT 107 beds spread over 5 separate apartment types are included, ranging from studios to shared apartments with a common living area. The design is also flush with communal facilities such as lounges, a study/work hub, games zone, breakout spaces and a common laundry facility.

Boarding room internal living spaces begin from 12 square metres and increase to 22 square metres, with common living areas on each level. Typical apartments follow, with a limited number spanning two levels.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image5_18.jpg" rel="gallery-all" title="A selection of current Sydney student accommodation projects"><img alt="" class="image-article-full-width-580px" height="487" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image5_18.jpg?itok=EWMOLyXG" title="A selection of current Sydney student accommodation projects" width="580"></a>

<figcaption>A selection of current Sydney student accommodation projects</figcaption></figure>Sydney, like Brisbane and Melbourne is enjoying a boom in student accommodation projects.

Most recently Singapore's Wee Hur linked with Intergen Property Group to expand their portfolio across Australia which, including a recent Redfern site acquisition that is expected to see more than 500 beds included. Wee Hur's Australian footprint also covers Melbourne, Adelaide and Brisbane and Perth.

Seen above is a quartet of current student accommodation projects representative of the surge of the type across Sydney. The University’s Regiment Redevelopment Project is seeing a new building rise on the corner of City Road and Darlington Road, whilst the Wee Hur Redfern development will also target the University of Sydney and the University of Technology Sydney.

Further afield Rothelowman has designed a new student accommodation project in Macquarie Park for the purposes of serving the nearby Macquarie University.
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Guansheng Australia pushes student accommodation into Sydney's CBD

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Apartment developer Conquest is on course to realise a new vision for its segment of the Strathfield Golf Course redevelopment.

Having already taken the project to site works, Conquest is seeking council consent in order to replace two approved residential buildings with fresh Woods Bagot designs. Charged with creating a superior residential outcome, Woods Bagot has removed part of Building B's footprint and added additional residential levels above.

The design enhancements over the existing approved buildings are set to yield improved solar access and additional open space between both buildings.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image48_14.jpg" rel="gallery-all" title="A reworked Centenary Drive outlook. Planning image: Woods Bagot"><img alt="" class="image-article-full-width-580px" height="301" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image48_14.jpg?itok=GD-IuZlZ" title="A reworked Centenary Drive outlook. Planning image: Woods Bagot" width="580"></a>

<figcaption>A reworked Centenary Drive outlook. Planning image: Woods Bagot</figcaption></figure>Taken to market as The Greens, Conquest will bring to fruition the apartment development across a re-zoned land plot which included the former practice fairway, clubhouse and car park which was sold by Strathfield Golf Club during 2015.

Conquest's initial plans included 178 apartments, with the Woods Bagot scheme bumping the number marginally upward to 183. Bulk excavations for basement levels have begun in earnest for The Greens although its exterior composition is subject to final approval.

82 apartments are slated for Building A whilst 101 are housed within the taller Building B. The overall development mix consists of 2 studio, 15 single, 139 dual, 17 triple and 2 quad bedroom apartments.

Despite the planning manouvre, Conquest has noted the development is expected to be complete by mid 2020.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image46_12.jpg" rel="gallery-all" title="Marketing render for The Greens. Image: Conquest"><img alt="" class="image-article-full-width-580px" height="481" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image46_12.jpg?itok=2yS_5Vla" title="Marketing render for The Greens. Image: Conquest" width="580"></a>

<figcaption>Early marketing render for The Greens. Image: Conquest</figcaption></figure>One of a number of Sydney clubs that have sold down their land holdings in order to attain financial security, Strathfield Golf Club sold more than 20,239 square metres of land for  $50.5 million.

Wedged between the gold course proper and Strathfield South High School, the easternmost portion of the sold land is under the control of Metro Property Development. 50 lower density townhouses are nearing completion, with the higher density Conquest apartments on the western portion of the site. 

The three and four bedroom luxury townhouses overlooking Strathfield Golf Course are known as Fairway Residences.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image49_10.jpg" rel="gallery-all" title="The townhouse aspect is all but complete. Image: Metro Property Development"><img alt="" class="image-article-full-width-580px" height="326" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image49_10.jpg?itok=xHowmjZY" title="The townhouse aspect is all but complete. Image: Metro Property Development" width="580"></a>

<figcaption>The townhouse aspect is all but complete. Image: Metro Property Development</figcaption></figure>
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Conquest on course for its Strathfield apartment intentions

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Two months after planning manoeuvres came to light facilitating the <a href="/news/crows-nest-earmarked-for-sydneys-next-major-skyscrapers">delivery of two major skyscrapers</a> in Crows Nest, adjacent St Leonards is potentially up for a similar scaled development.

Stockland has identified 601 Pacific Highway as ripe for renewal, enlisting Architectus to create a planning proposal for two hulking towers. Spanning 63 levels and 45 levels, the taller of the duo would stand in excess of 200 metres above ground, whilst the shorter tower reaches approximately 145 metres.

The real estate company's push to realise the site's rezoning and subsequent redevelopment in light of the NSW Department of Planning and Environment's strategic review of the St Leonards and Crows Nest Station Precinct which effectively encourages intensified development in the area.

Standing as a 13 storey A-grade office tower approximately 200 metres east of St Leonards railway station, the asset was acquired by Stockland during 2003 with an eye toward a future renewal opportunity.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image19_21.jpg" rel="gallery-all" title="Podium space envisaged for 601 Pacific Highway. Planning image: Architectus"><img alt="" class="image-article-full-width-580px" height="388" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image19_21.jpg?itok=oI3RgCZe" title="Podium space envisaged for 601 Pacific Highway. Planning image: Architectus" width="580"></a>

<figcaption>Podium space envisaged for 601 Pacific Highway. Planning image: Architectus</figcaption></figure>That opportunity will under preliminary plans see Stockland chase a predominantly residential outcome across the site, with 500 plus apartments expected. 5 basement levels for 255 vehicles are included, as is a mixed-use 7 level podium.

Office space is slated for the podium above ground floor retail uses, with community uses such as a childcare facility spanning almost 2,000 square metres.

In Architectus' words "601 Pacific Highway will be a place where people shop, live, work and gather to enjoy the public domain. The indicative concept design results in a design outcome which will strengthen the town centre with active and engaging ground floors and provide an iconic tower appropriate to its strategic location."

Stockland's bid is comfortably the largest proposal for the suburb north of Sydney's CBD. St Leonard's rapidly evolving skyline sees existing towers reaching 35 levels, whilst 617-621 Pacific Highway has approval in place for a 180 metre residential tower.

617-621 Pacific Highway abuts the Stockland site.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image20_14.jpg" rel="gallery-all" title="601 Pacific Highway and within an emerging built form context. Planning image: Architectus"><img alt="" class="image-article-full-width-580px" height="231" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image20_14.jpg?itok=yJ6Vu9wG" title="601 Pacific Highway and within an emerging built form context. Planning image: Architectus" width="580"></a>

<figcaption>601 Pacific Highway and within an emerging built form context. Planning image: Architectus</figcaption></figure>Urbis compiled the Economic Impact Assessment for the rezoning of 601 Pacific Highway, making note that "North Sydney, Macquarie Park and Chatswood are now deemed more attractive for traditional office occupiers. The following market evidence indicates that this trend will continue for the foreseeable future:"

Although 7,500 square metres of office space is included within the planning proposal, it falls short of the existing building's 12,600 square metres.

Architectus' design for 601 Pacific Highway would potentially accommodate as many as 1,187 new residents, whilst an additional full-time, part-time and casual retail job rate of 109 is envisaged.

For Stockland, the bid to rezone the Pacific highway site reaffirms its re-emergence as an apartment developer in Sydney. The St Leonards site aside, Stockland has in its keep a 6237 square metre Rosebery development site and a <a href="https://www.propertycouncil.com.au/Web/Content/News/National/2018/McDonald_s_moves_into_apartments_with_Stockland.aspx">Parramatta opportunity</a> on the corner of Church Street and Victoria Road with plans approximately 350 apartments.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image22_17.jpg" rel="gallery-all" title="A childcare centre with a view. Planning image: Architectus"><img alt="" class="image-article-full-width-580px" height="317" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image22_17.jpg?itok=HaJtuM15" title="A childcare centre with a view. Planning image: Architectus" width="580"></a>

<figcaption>A childcare centre with a view. Planning image: Architectus</figcaption></figure>
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Stockland plans to supersize its St Leonards renewal opportunity

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Yuhu Group Australia is rejigging various aspects of its hulking Eastwood Shopping Centre transformation, with final approval in sight.

After holding the site for some years, the developer began the process of mass redevelopment during 2016 with plans lodged for a substantial apartment-based urban renewal project. Valued at $276 million at the time, the HDR | Rice Daubney-designed development initially included 443 apartments above a substantial retail and commercial precinct.

City of Ryde are now displaying the most recast plans for the site which fronts 152-190 Rowe Street and 3-5 Rutledge Street. The major revision includes apartment numbers dropping near on 10% to a new total of 408.

The clearing of all buildings onsite is expected, in favour of the construction of 7 buildings of between 6 and 13 storeys. Early plans also included 11,000 plus square metres of reinstated retail space and approximately 3,000 square metres of commercial space above basement car parking capable of handling 1,110 resident and visitor vehicles.

Additional changes within the revised planning set include updated traffic flows into the site and a height increase over certain buildings.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/eastwoodplazaaus_pp1005_lg.jpg" rel="gallery-all" title="Early render for the development. Image: HDR"><img alt="" class="image-article-full-width-580px" height="580" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/eastwoodplazaaus_pp1005_lg.jpg?itok=bT-IaPsh" title="Early render for the development. Image: HDR" width="580"></a>

<figcaption>Early render for the development. Image: HDR</figcaption></figure>HDR | Rice Daubney see the development as capable of "enhancing the synergetic possibilities to create a new social anchor for work, live, eat and play.

The design considers both urban and human perspectives, seamlessly connecting public spaces and creating a vibrant sense of community flow through the town centre. The hanging garden at the centre of the development works as a filter between the busy retail levels and the upper levels and acts as a recreation space for the public and for residents.

A singular landscape integrates the whole town centre, adding to the creation of community. Rooftop gardens create special vistas and experiences for residents."

A key to the proposal which remains unchanged is the inclusion of two pedestrian-only thoroughfares dubbed The Street and The Laneway which would connect Rowe and Rutledge streets.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image54_9.jpg" rel="gallery-all" title="Differing development perspectives. Image: HDR"><img alt="" class="image-article-full-width-580px" height="203" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image54_9.jpg?itok=dFA7Khjh" title="Differing development perspectives. Image: HDR" width="580"></a>

<figcaption>Differing development perspectives. Image: HDR</figcaption></figure>Yuhu Group Australia's proposal is in the heart of <a href="https://www.ryde.nsw.gov.au/Business-and-Development/Town-Centres/Eastwood-Town-Centre">Eastwood Town Centre</a> and 200 metres from Eastwood Railway Station.

Over a 12,755 square metre site, planning documents make note of the proposal being the largest private landholding in the Town Centre under single ownership. Existing buildings onsite range in height from two to eight storeys, although all are slated to be demolished.

Eastwood Shopping Centre's central position within the suburb makes it pivotal to City of Ryde's intentions to create an enhanced retail, employment and retail precinct within the Town Centre.
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Ryde Council assesses a modified Eastwood Shopping Centre development proposal

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Adelaide's General Post Office development scored a shot in the arm today with a hotel operator confirmed for project.

Marriott International Group will assume operating rights over the $200 million hotel development which is backed by developer Greaton. Overlooking Victoria Square, the Westin-branded outlet which is set to open during 2022 will include 285 rooms and in turn create 250 ongoing jobs upon its completion.

Westin's arrival follows on from Greaton's move to rework the development during April, applying for the right to deliver Adelaide's first five-star hotel. Approval was granted during May, subject to a number of conditions.

Hassell has undertaken design duties for the 16-level hotel which will see the existing General Post Office building refashioned to include retail spaces and associated hotel uses.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image7_22.jpg" rel="gallery-all" title="Westin Adelaide. Images: Greaton"><img alt="" class="image-article-full-width-580px" height="239" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image7_22.jpg?itok=vZcr53hX" title="Westin Adelaide. Images: Greaton" width="580"></a>

<figcaption>Westin Adelaide. Images: Hassell</figcaption></figure><h2>What they say</h2>

<blockquote>
We are thrilled to partner with Marriott International to deliver a five-star wellness experience to the city of Adelaide. The ground floor will have a first class restaurant, a long bar and conference facilities.

This will be a true hotel and not mixed use. I am proud of South Australia and my contribution here and this will go ahead.
<cite>Greaton managing director Nicho Teng</cite>
</blockquote>

<blockquote>
We're delighted to collaborate with our longstanding partner Greaton to expand the Westin brand in South Australia. The brand is enjoying phenomenal growth across Australia, where it has developed a loyal following thanks to its unique positioning around wellness.
<cite>Richard Crawford, senior director development, Australia, New Zealand and Pacific at Marriott International</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image1_12.jpg" rel="gallery-all" title="The General Post Office precinct. Image: Charter Hall"><img alt="" class="image-article-full-width-580px" height="892" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image1_12.jpg?itok=gPgY3_7X" title="The General Post Office precinct. Image: Charter Hall" width="580"></a>

<figcaption>The General Post Office precinct. Image: Charter Hall</figcaption></figure>Westin is not the first major signing for the wider General Post Office precinct.

BHP announced during April that it would relocate its Adelaide operations to a new $250 million office complex adjacent to the Westin site. Backed by Charter Hall, the GPO Exchange Building is another key plank in the development of the General Post Office precinct.

The mining company is slated to take 10,000 square metres, taking the tower's committed Net Lettable Area to beyond 90%. Contractor Built has the office tower's jump form above ground owing to its abbreviated delivery window, whilst the Westin hotel's 2022 targeted completion leaves it with additional breathing room in terms of a construction start.
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Westin signs into Adelaide's General Post Office precinct

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The design release for <a href="/developers/beulah">Beulah International's</a> coveted 58 Southbank Boulevard site is drawing near, with a ‘Future Cities’ symposium to be held later this month.

Shortlisted designs for the approximately $2 billion Southbank by Beulah development will be on show during the event, to be held on Friday July 27. <a href="/news/a-design-tour-de-force-beckons-for-beulah-internationals-bmw-southbank-site">Covered previously</a> by Apartments.com.au, Southbank by Beulah's design process has seen six teams consisting of both domestic and international architecture firms vie for the right to take the project through to reality.

The shortlisted design partnerships taking part in what shapes as Melbourne's largest design competition include:

<ul>
<li>Bjarke Ingels Group with <a href="/architects/fk-australia">Fender Katsalidis</a> Architects</li>
	<li>Coop Himmelb(l)au with <a href="/architects/architectus">Architectus</a>
</li>
	<li>MAD Architects with <a href="/architects/fraser-partners-0">Elenberg Fraser</a>
</li>
	<li>MVRDV with <a href="/architects/woods-bagot">Woods Bagot</a>
</li>
	<li>Office for Metropolitan Architecture (OMA) with <a href="/architects/conrad-gargett">Conrad Gargett</a>
</li>
	<li>UNStudio with <a href="/architects/cox-architecture">Cox Architecture</a>
</li>
</ul>
Speakers confirmed for the symposium include:

<ul>
<li>Brian Yang Partner of Bjarke Ingels Group</li>
	<li>Wolf. D Prix co-founder of Coop Himmelb(l)au</li>
	<li>Ma Yansong founder of MAD Architects</li>
	<li>Winy Maas co-founder of MVRDV</li>
	<li>David Gianotten Managing Partner-Architect of OMA</li>
	<li>Caroline Bos co-founder of UNStudio</li>
</ul>
The ‘Future Cities’ symposium will showcase the respective teams' designs which are likely to include a mix of residential, retail/department store, gourmet food &amp; market precinct, 5-star hotel, commercial, culture and public space uses.

Beulah International will target a major tech tenant for the development, with Amazon, Google, Microsoft, Apple and Samsung named as candidates to fill the technology aspect of the development. 

According to the media release, "the overarching theme of the symposium is ‘Future Cities.’ As the population grows and lifestyles change and evolve, so too does the need for considered development that is designed for current and future generations.

A focus of the symposium will be discussing how architects, designers and engineers play an ever-important role in being able to shape communities and optimise lifestyles."

Expected to attract a crowd of approximately 1,500 people, the symposium will be held at <a href="/new-apartments/400-430-city-road-southbank">400 City Road</a>. Each design partnership will have 20 minutes to present their concept to the audience, in addition to providing thoughts and their respective vision on ‘Future Cities’ notion.

Post the symposium, the winning design will be announced during August.

Readers have a chance to attend the symposium which will be held between 1pm-4pm on Friday July 27, by securing a ticket via <a href="http://www.southbankbybeulah.com">www.southbankbybeulah.com</a>. 

<iframe allow="autoplay; encrypted-media" allowfullscreen="" frameborder="0" height="315" scrolling="no" src="https://www.youtube.com/embed/BOAfV0Qt-nw" width="100%"></iframe>
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Southbank by Beulah designs to be revealed via a public symposium

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Joel Robinson

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

The long-planned transformation of Brisbane's historic Shafston Estate has taken another major step, with Capella Hotel Group announced as the luxury hospitality partner behind what will become Brisbane's first branded residences.

The project, to be known as Capella Residences Brisbane, is being delivered by Verso Projects at the landmark Kangaroo Point riverfront estate, with completion targeted for 2029.

The announcement follows a series of planning changes to the project over recent years. The site was originally approved in 2023 for a 15-level, 37-apartment development designed by Rothelowman for Burgundy Group before Verso Projects took over the 10,070 sqm riverfront holding and lodged revised plans with Kerry Hill Architects to increase the development to a 25-level tower with 51 apartments.

The latest announcement confirms Capella Hotel Group will bring its branded residential offering to the project, marking just the second Capella Residences development globally after Seoul, and the group's first branded residential project in Australia.

The <a href="https://www.apartments.com.au/new-apartments/23-castlebar-street-kangaroo-point-qld-4169">Castlebar Street development</a> will centre around the restoration of the heritage-listed Shafston House, one of Brisbane's oldest residences, originally constructed in 1851 by Reverend Robert Creyke as a single-storey cottage known as Ravenscott.

<img alt="Capella" data-entity-type="file" data-entity-uuid="2b9f4ce5-638f-4d6b-8082-3ca7e4b75fca" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-09%20at%207.20.41%E2%80%AFAM.png?VersionId=f7aeqsW_DzOJI4FymWb3lD8NptSfsP7q" />

Capella said the project aligns with its focus on heritage-led developments, with the Brisbane estate combining the restored historic residence with a new luxury apartment tower and hospitality-inspired resident amenities.

Residents will have access to the Capella Living Room, a concierge-led communal space inspired by the group's luxury hotels, alongside landscaped gardens, six swimming pools, wellness and recreation facilities.

The broader estate will also include two riverfront homes, a six-berth private marina, porte cochère arrival experience, secure basement parking and a new section of public riverwalk along the Brisbane River frontage.

The heritage Postal Depot Building will also be retained and repurposed as a guest house, in line with the revised development plans.

The project represents another evolution for the site, which Kerry Hill Architects previously described as a rare opportunity to restore one of Brisbane's most significant heritage estates while creating a new benchmark for apartment living.

"The Shafston Estate provides a once-in-a-generation opportunity to restore one of Brisbane's finest heritage precincts and to reinstate residential use as a unique site perched on the edge of Kangaroo Point," Kerry Hill Architects said in its Urban Context Report accompanying the planning submission.

"The project will celebrate excellence in sub-tropical residential design, setting a new benchmark for vertical living in Brisbane."

Verso Projects, which now has an $8.5 billion development pipeline spanning more than 6,000 dwellings across apartments, townhouses, retail and commercial projects, said the partnership with Capella would elevate the development beyond a traditional residential project.

"We feel honoured to be restoring Shafston Estate to its former glory, elevating it to new heights of luxury and excellence underpinned by Capella's distinctive service ethos and design philosophy, and making it a standout landmark in Brisbane," Verso Projects CEO Steve Laffey said.

"By partnering with Capella, globally recognised for its refined approach to luxury hospitality and deep respect for cultural and historical context, we will elevate this project beyond a residential offering into a world-class destination."

Capella Hotel Group President Roland Fasel said Brisbane's emergence as a global city made it the right location for the company's Australian residential debut.

"Brisbane is a city on the cusp of something remarkable, and Capella Residences is our commitment to being part of that story," Fasel said.

"The Capella residential experience is more than luxury. It is about a sense of belonging to a place with deep meaning."

Private appointments have now opened for the project, with a display suite expected to open in late 2026 ahead of the planned 2029 completion.

Mark Baljak

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