The Apartments.com.au <a href="/developments">project database</a> has passed a milestone 800 listings, with the expectation that 1,000 listings will be reached by year's end. The ever expanding project database has gathered approximately 40 new listings in the last fortnight, with a raft of new (and mostly residential) planning applications collected in recent weeks.

Having always been particularly strong in capturing large projects delivered by notable developers, the focus now has shifted to enriching the project database with upcoming projects which are being championed by smaller developers and those new to the Melbourne development scene.

To that end, the following projects represent a selection of listings which are new to the Apartments.com.au project database.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image30_3.jpg" rel="gallery-all" title="Ascot Theatre followed by Leigh, 314-328 Swan, Prism and 3-9 Shuter"><img alt="" class="image-article-full-width-580px" data-entity-type="" data-entity-uuid="" height="319" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image30_3.jpg?itok=cuAeUCLk" title="Ascot Theatre followed by Leigh, 314-328 Swan, Prism and 3-9 Shuter" width="580" /></a>

<figcaption>Ascot Theatre followed by Leigh, 314-328 Swan, Prism and 3-9 Shuter</figcaption>
</figure>

CDG Group enter the project database for the first time with two projects. With their initial project dubbed <a href="/new-apartments/summerhill-camberwell-1150-toorak-road-camberwell">Summerhill Camberwell</a> at sales, CDG's latest project is freshly lodged with Moonee Valley City Council. Designed by Jackson Clement Borrows, <a href="/buildings/9-shuter-street-moonee-ponds">3-9 Shuter Street Moonee Ponds</a> would see 67 apartments built over an eight level building. CDG also have a pending apartment project located on Hawthorn's Glenferrie Road.

Following the sell out success of recent projects MIYA and HAUS, Angelo Property Group have moved to shore up their future development pipeline with two new apartment projects. Lodged within days of one another, Ascot Theatre at <a href="/developments/ascot-vale-vic-3032">199-203 Union Road Ascot Vale</a> and Prism at <a href="/new-apartments/mac-robertson-lofts-365-smith-street-fitzroy">365 Smith Street Fitzroy</a> have the potential to yield a combined 100 dwellings in addition to a new Woolworths within the Ascot Vale redevelopment.

Last of the developers with multiple entires is Steller, which is seemingly going from strength to strength. In addition to a handful of current projects at registrations and sales such as <a href="/buildings/leigh-22-bent-street-bentleigh">Leigh</a> located within Bentleigh, Steller have embarked upon projects in both Armadale and Richmond. At planning, <a href="/buildings/acacia-74-wattletree-road-armadale">74-76 Wattletree Road Armadale</a> is modest at 29 dwellings relative to their largest development to date, namely <a href="/new-apartments/314-320-swan-street-richmond">314-328 Swan Street Richmond</a>.

Designed by architecture firm Ewert Leaf, the planning application sees 42 apartments and 75 serviced apartments over two 10 level buildings with retail and conference facilities located at ground level.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image33_0.jpg" rel="gallery-all" title="140 King, New Charsfield, The Lincoln, 308 Carlisle and 386-394 Spencer"><img alt="" class="image-article-full-width-580px" data-entity-type="" data-entity-uuid="" height="494" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image33_0.jpg?itok=JD3jQdPS" title="140 King, New Charsfield, The Lincoln, 308 Carlisle and 386-394 Spencer" width="580" /></a>

<figcaption>140 King, New Charsfield, The Lincoln, 308 Carlisle and 386-394 Spencer</figcaption>
</figure>

Other developers have also been busy with notable projects mushrooming around the inner city. As <a href="/news/besgate-group-readies-their-surge-into-the-melbourne-apartment-market">foreshadowed by Urban.com.au</a> recently, Besgate Group has pushed into the local development sector with <a href="/new-apartments/melbourne-vic">140 King Street Melbourne</a>. The 186 metre ROTHELOWMAN proposal is expected to see 271 apartments above two retail tenancies.

Chinese-Australian firm Ever Bright Group is readying to re-enter the apartment sector with a tower behind The Hotel Charsfield. Located at 478 St Kilda Road Melbourne, <a href="/new-apartments/new-charsfield-478-st-kilda-road-melbourne">New Charsfield</a> will see an 18 level tower with 69 serviced apartments in addition to private dwellings.

Brisbane-based Metro Property Group are poised to launch their sales campaign for <a href="/buildings/the-lincoln-15-cromwell-road-south-yarra">The Lincoln</a> within South Yarra after having received planning approval earlier in the year, while local developer Danny Ciarma under his UrbanDC brand is behind a proposal at <a href="/buildings/no-308-308-carlisle-street-balaclava">308 Carlisle Street Balaclava</a>. With 46 dwellings over four levels, the proposal would also contain two retail tenancies and two restaurants at ground level, covering a combined 700sqm.

Lastly Alpha 14 are seeking approval for an 18 level proposal at <a href="/buildings/bond-quarter-386-spencer-street-west-melbourne">386-394 Spencer Street West Melbourne</a>. 54 one bedroom and 72 two bedroom apartments constitute the proposal which would also see a mostly retained existing street frontage, with dual office tenancies slated for those spaces.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image37_1.jpg" rel="gallery-all" title="103-105 High Street, 67 Rufus Street, 719 High Street, 5-7 Nepean and Lincoln Square South"><img alt="" class="image-article-full-width-580px" data-entity-type="" data-entity-uuid="" height="321" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image37_1.jpg?itok=eW9oQdzd" title="103-105 High Street, 67 Rufus Street, 719 High Street, 5-7 Nepean and Lincoln Square South" width="580" /></a>

<figcaption>103-105 High Street, 67 Rufus Street, 719 High Street, 5-7 Nepean and Lincoln Square South</figcaption>
</figure>

The balance of those projects in the spotlight are more obscure in nature, either by location or by virtue of being championed by lesser known development entities.

With an estimated development value of $12 million, <a href="/buildings/marque-105-high-street-prahran">103-105 High Street Prahran</a> is a planning application seeking 63 apartments within a nine level building. While 103 High Street Prahran Pty Ltd is shown as the applicant, Healey &amp; Co is believed to be the developer with 103-105 High Street set to follow after their current project The Carlson, within Melbourne's CBD and which is nearing completion.

Two already approved and sizeable projects have surfaced in Epping, with 67 Rufus Street and <a href="/new-apartments/empire-epping-719-high-street-epping">719 High Street</a> both holding in excess of 90 dwellings. The former development site is for sale with planning approvals in tow.

Elsternwick continues to gain momentum as an apartment hot spot with Vantage Point Projects seeking approval for 53 apartments over five levels. Adjoining the McDonalds outlet on the corner of Nepean Highway and Glen Huntly Road, <a href="/new-apartments/elk-apartments-5-nepean-highway-elsternwick">5-7 Nepean Highway Elsternwick</a> sits on a 1585sqm site.

Last but not least is 23-31 Lincoln Square South Carlton. Plus Architecture have conceived a banded exterior for the 18 level proposal which would contain 124 studio, one, and two bedroom apartments if and when approved. Lodged during May on behalf of Ambertree Vic Mel (Lincoln) Pty Ltd, the proposal looks to replace the home of call centre specialist Salesforce, albeit within a retained building shell.

<hr />
&nbsp;

silvermb

New projects in focus as the Project Database passes 800 listings

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The National Gallery of Victoria's Clemenger BBDO Auditorium is set to host the inaugural Housing Futures forum which is designed to gather a select group of industry professionals in order to explore/speculate on the future or residential architecture.

Covering the gamut of living options from detached through to high density living, and everything in between such as aged, multigenerational and student housing, the event is set for Friday the 31st of July.

Spanning the entire day, Housing Futures will feature both international and local keynote speakers, interspersed with panel discussions where the audience is encouraged to join the deliberations.

<h2>Keynote addresses</h2>

Anchoring the event will be four keynote addresses, with topics and speakers outlined below:

<dl>
<dt>What lessons, if any, does the bespoke, one-off house offer for housing futures?</dt>
	<dd>Presented by Kerstin Thompson, Principal, Kerstin Thompson Architects (Melbourne)</dd>
	<dt>Urban Housing: Architecture’s role in making our cities sustainable, equitable and liveable</dt>
	<dd>Presented by Philip Thalis, Founding Principal, Hill Thalis Architecture + Urban Projects (Sydney)</dd>
	<dt>City Limits: Why Australia's cities are broken and how we can fix them</dt>
	<dd>Presented by Paul Donegan, Fellow, Grattan Institute (Melbourne)</dd>
	<dt>Housing shapes the the way we live and the cities we inhabit</dt>
	<dd>Presented by Charles Renfro, Partner, Diller Scofidio + Renfro, New York City, USA</dd>
</dl>
<h2>Audience input welcome</h2>

Dual hour long discussion periods are slated which will feature panels consisting of both keynote speakers and invited panel members. During the discussions the audience is welcome to provide opinion and input of the matters under discussion.

Eli Giannini (Director at MGS Architects) along with Marcus Foth (Founder and Director at Urban Informatics Research Lab) will team with Paul Donegan and Philip Thalis to deliver the first discussion period. Shelley Penn (Director, Shelley Penn Architect) and Ben Hewett (Director, Strategic Services NSW GAO) will join Charles Renfro and Kerstin Thompson for the second moderated panel discussion.

Readers seeking further information on the Housing Futures forum are encouraged to visit <a href="http://designspeaks.com.au/">Design Speaks</a> for further details.
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Housing Futures forum set for July 31st

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Urban.com.au can reveal Singaporean firm Figtree Holdings Limited's proposal for what was formerly the Duke of Kent hotel on La Trobe Street. Better known as a builder of commercial and industrial facilities throughout east Asia, the group will press into Melbourne's high-rise residential sector via its subsidiary Figtree La Trobe Pty Ltd.

Securing the Duke of Kent for $14.08 million during 2014, Figtree subsequently added the adjoining <a href="/developments/melbourne-vic-3000">301-303 La Trobe Street</a> in order to amalgamate both sites in the hope of gaining approval for a 213 metre residential tower.

Responsible for the preliminary development scheme devised for the Duke of Kent's sales campaign, <a href="/architects/dko-architecture">DKO Architecture</a> were also engaged in order to conceive the scheme for approval, with the application currently before the State Government. If successfully approved, 293-303 La Trobe Street would see 370 apartments delivered, consisting of one, two and three bedroom dwellings.

<h2>293-303 La Trobe Street application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image43_1.jpg" rel="gallery-all" title="Facing demolition. Image courtesy DKO Architecture"><img alt="" class="image-article-full-width-580px" height="340" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image43_1.jpg?itok=Fub3elRH" title="Facing demolition. Image courtesy DKO Architecture" width="580"></a>

<figcaption>Facing demolition. Image courtesy DKO Architecture</figcaption></figure><ul>
<li>Planning application lodged April 2015</li>
	<li>Site area: 667sqm with the Duke of Kent to be demolished</li>
	<li>66 level tower at 213m above ground (OLS ceiling)</li>
	<li>Total GFA sought: 34,353sqm</li>
	<li>​370 apartments: 1/2/3 bedroom options</li>
	<li>Podium parking for 61 vehicles and basement allowances for 168 bicycles</li>
	<li>50.2sqm of ground floor retail tenancy space</li>
	<li>Level 1 amenities area and level 13/44 communal spaces</li>
</ul>
<h2>Ground level greatness?</h2>

DKO Architecture have employed a visually unique and highly interesting ground level interface to the site's three frontages, namely La Trobe Street, Sutherland Street and Flanigan Lane. To avoid creating a 'choke point' of sorts by building to the site's boundaries, the lower levels has been arched inwards so as to improve the pedestrian experience to both Sutherland Street and Flanigan Lane.

Framed by perforated golden metallic screens, a new plaza to the eastern perimeter will open up Sutherland Street in particular while also allowing for enhanced solar penetration.

According to the town planning report, the proposed urban realm will not only allow for increased pedestrian movement north and south along Sutherland Street, but also create a space where pedestrians can relax and congregate. Landscape consultancy T.C.L have envisaged bluestone public seating and Bower Vines climbing the metallic screens as a means of softening the space.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image40_1.jpg" rel="gallery-all" title="Street level interface. Image courtesy DKO Architecture"><img alt="" class="image-article-full-width-580px" height="532" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image40_1.jpg?itok=zMpdx4GO" title="Street level interface. Image courtesy DKO Architecture" width="580"></a>

<figcaption>Street level interface. Image courtesy DKO Architecture</figcaption></figure><h2>Tight site, tight fit</h2>

<blockquote>
The tower is architectural resolved in a cylindrical shape with convex ends east and west which make a tower form unique to Melbourne. The use of dark blue glazing to the façade, interspersed with gold-colour glass, complements the perforated gold metal of the ground level plaza to create a building that will be an iconic building within the CBD.

The proposed built form has been sensitively designed to offer improved public amenity at ground level and excellent internal amenity, while also responding to the surrounding built (existing and approved / under construction).
<cite>Urbis, town planning report</cite>
</blockquote>

The tight nature of the site has led to minimal setbacks to La Trobe Street and Flanigan Lane, although there is precedence in the area with current towers under construction also maintaining minor setbacks to all frontages. The design's intended setback to La Trobe Street ranges between 0 and 2.3 metres over levels 14 to 43, while the west boundary is setback between 4 and 5.57 metres in anticipation of a possible redevelopment of the adjoining property into the future.

Beyond level 44 the tower's form bulges, resulting in decreased east and west setbacks. It is noted within the planning documents that although 293-303 La Trobe Street's setbacks are minimal, recent projects in the area such as <a href="/buildings/victoria-one-452-472-elizabeth-street-melbourne">Victoria One</a> and <a href="/developers/brady-group">Brady Group's</a> completed Melbourne Star &amp; Sky employ little if any setbacks.

<h2>The tall and the short of it</h2>

As per many other pockets of inner Melbourne, the southern footpath of La Trobe Street between Elizabeth Street and Queen Street is in the grips of mass development with five residential towers at various stages of the development process. <a href="/buildings/eporo-tower-279-la-trobe-street-melbourne">Eporo Tower</a>, <a href="/buildings/la-trobe-tower-323-la-trobe-street-melbourne">La Trobe Tower</a> and <a href="/buildings/the-carlson-321-la-trobe-street-melbourne">The Carlson</a> are all under construction, with another 48 level residential development approved atop the <a href="/buildings/paragon-318-queen-street-melbourne">Celtic Club</a>.

The above projects border the Guildford Lane Heritage Precinct which is a prime example of early twentieth century low-rise industrial and warehousing buildings, and quite a unique aspect of <a href="/new-apartments/melbourne-vic">Melbourne's CBD</a>. With limited blocks fronting La Trobe Street available for development, 293-303 La Trobe Street shapes as one of the last sizeable residential towers that will front both La Trobe Street and the heritage precinct.

Only in the last year has the scale of La Trobe Street as depicted below begun to change immensely; it remains to be seen how Figtree's proposal along with the aforementioned towers slot into the streetscape and what effect, if any, they have upon the adjoining Guildford Lane Heritage Precinct.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/731003w-latrobest-dofkhotel-rsmith.jpg" rel="gallery-all" title="The Duke of Kent in times gone by. Image courtesy tdu.to"><img alt="" class="image-article-full-width-580px" height="273" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/731003w-latrobest-dofkhotel-rsmith.jpg?itok=WD4x7J_Z" title="The Duke of Kent in times gone by. Image courtesy tdu.to" width="580"></a>

<figcaption>The Duke of Kent in times gone by. Image courtesy tdu.to</figcaption></figure><h2>293-303 La Trobe Street development team</h2>

<ul>
<li>Developer: Figtree La Trobe Pty Ltd</li>
	<li>Architect: DKO Architecture</li>
	<li>Town Planner: Urbis</li>
	<li>Structural: Webber Design</li>
	<li>Services &amp; ESD: ADP Consulting</li>
	<li>Building Surveyor: SW Partners</li>
	<li>Traffic: GTA Consultants</li>
	<li>Waste: Leigh Design</li>
	<li>Land Surveyor: Bosco Johnson</li>
	<li>Wind: MEL Consultants</li>
	<li>Landscape Consultant: T.C.L</li>
</ul>
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Figtree's Melbourne foray: 293-303 La Trobe Street, Melbourne

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Two new planning applications with Stonnington City Council are seeking to continue the trend of increasingly taller towers making their way into South Yarra's Forrest Hill Precinct. Lodged during late June, CBD-based entity Lantern River Pty Ltd is behind a proposal located at 671 Chapel Street which would see a 30 level residential tower replace a low-rise retail outlet, while Fridcorp have also sought approval for a mixed-use development at 627 Chapel Street.

Design firm Architecton has drawn inspiration form fine jewellery and faceted forms in order to conceive <a href="http://www.architecton.com.au/34556/7097762/select-projects/chapel-street-south-yarra">671 Chapel Street</a> with the predominantly black tower contrasted by bronze highlights. Abutting Melbourne High School and with a nominal value of $115 million, the proposal adds to the rapidly evolving streetscape within the Forrest Hill Precinct which has seen the northern stretch of Chapel Street subject to multiple tower proposals.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/da4b74f0b938098d9fcb9964b6af56bc.jpg" rel="gallery-all" title="Artist's impression of 671 Chapel Street. Image courtesy Architecton"><img alt="" class="image-article-full-width-580px" height="870" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/da4b74f0b938098d9fcb9964b6af56bc.jpg?itok=Mi385Bal" title="Artist's impression of 671 Chapel Street. Image courtesy Architecton" width="580"></a>

<figcaption>Artist's impression of 671 Chapel Street. Image courtesy Architecton</figcaption></figure><h2>671 Chapel Street overview</h2>

<blockquote>
The design seeks to deliver on one of the key objectives of the DDO control which is… 'to provide tall slender building forms rather than bulky, monolithic buildings in order to minimise visual bulk'.

The site context has been carefully analysed and considered, which has generated a sculptural building form that responds to key influences within its surrounding context.

The project leverages the incredible view amenity offered by the location of the site and its location within the Forest Hill North Precinct. The proposed development will create public interface that provides a vibrant, attractive and safe pedestrian connection through the Forrest Hill Precinct.

The proposal provides new residential apartments over 30 storeys and a 6 level basement carpark inclusive of residential amenity spaces such as shared lounges, rooftop bar, pool, library, gymnasium and yoga room. Activated public realm at Chapel Street with highly exposed retail and commercial spaces all integrated via a landscaped porte cochere.

The form and facades of the proposed tower have been influenced and moulded by the key heritage components of the immediate precinct, resulting in an architectural language which is responsive and deferential to the sites surrounding history, yet embracing the changing characteristics of Chapel Street, but also avoiding the unreasonable visual bulk of new development when viewed from surrounding areas by ensuring appropriate scales, form and articulation.
<cite>Architecton website</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/chapelh.jpg" rel="gallery-all" title="Aerial perspective of Chapel Street's Forrest Hill Precinct. Image courtesy Architecton"><img alt="" class="image-article-full-width-580px" height="237" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/chapelh.jpg?itok=RNWB_8dP" title="Aerial perspective of Chapel Street's Forrest Hill Precinct. Image courtesy Architecton" width="580"></a>

<figcaption>Aerial perspective of Chapel Street's Forrest Hill Precinct. Image courtesy Architecton</figcaption></figure>Fridcorp's proposal for 627 Chapel Street would see a tower with a nominal cost of $130 million delivered, consisting of retail, hospitality and residential uses. Both 627 Chapel Street and 671 Chapel Street are in and amongst a handful of current projects intent on redefining South Yarra's emerging skyline.

Next to 671 Chapel Street Malaysia's Gamuda Land has launched <a href="/buildings/661-chapel-street-661-chapel-street-south-yarra">661 Chapel Street</a> within Malaysia, with a local sales campaign expected to begin during September. Valued at $146 million, Gamuda Land's first foray into the Melbourne residential sector will see 169 apartments delivered with one, two and three bedroom layouts available.

Adjoining 661 Chapel Street is <a href="/new-apartments/royal-como-663-chapel-street-south-yarra">Royal Como</a> at 21 levels while <a href="/buildings/esque-649-chapel-street-south-yarra">649 Chapel Street</a> at 20 levels and with an estimated value of $50 million is still under planning assessment. Rounding out the spike in development along this pocket of Chapel Street is LK Property Group's <a href="/buildings/capitol-grand-241-toorak-road-south-yarra">Capitol Grand</a> which recently gained planning approval, and at 50 levels will stand as the suburb's tallest building.
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Hitting the heights on Chapel Street

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Interesting times abound for one of Melbourne's more flamboyant development firms, with BPM in the midst of a development push that sees no less than six apartment projects currently active on Apartments.com.au's Project Database. With a penchant for all things <a href="http://www.bpmcorp.com.au/">beautiful and exotic</a> the firm which was founded by Jonathan Hallinan in 1995, has gone about creating a unique niche for itself in an industry where the majority of developers are trying to set themselves apart.

Underpinning the flair however is the aim of delivering quality living spaces, with <a href="/buildings/shadow-play-105-clarendon-street-southbank">Shadow Play</a> on Southbank acting as the firm's 'flagship' project and first Melbourne high-rise. Apartments.com.au recently spoke with BPM founder and Director Jonathan Hallinan in order to better understand the company's current anf future intentions.

Beginning with Shadow Play, the question was posed as to why BPM chose to move into the high-rise sphere and how was the prized Southbak site secured?

<blockquote>
Moving into the tower market was a courageous move for BPM, which had cemented itself as the premier developer of boutique, medium density developments in Melbourne. Fundamentally I always knew that BPM had further potential beyond just the medium density market, and that’s why I decided to move the business forward into developing residential towers.

Shadow Play is positioned in a sought after location that aligns with BPM’s strategy to develop in areas that appeal to successful, passionate people, with a strong coffee and food culture. When the opportunity presented to secure the Shadow Play site, we moved quickly to negotiate with the vendor.

On the day of the negotiations, I was scheduled to board a flight to the US late that evening. I spent the day at the solicitor’s office of the vendor, negotiating into the night before finalising the deal minutes before I was due to be at the airport. It would prove to be one of the most significant days in the history of BPM, marking our first endeavour into the high rise market and signifying a new era for the business.
<cite>Jonathan Hallinan</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/shadowplay_ext_5_2100px_landscape_large.jpg" rel="gallery-all" title="Shadow Play taking centre stage. Image courtesy BPM"><img alt="" class="image-article-full-width-580px" height="290" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/shadowplay_ext_5_2100px_landscape_large.jpg?itok=Yjd5X7ks" title="Shadow Play taking centre stage. Image courtesy BPM" width="580"></a>

<figcaption>Shadow Play taking centre stage. Image courtesy BPM</figcaption></figure>Shadow Play to date has seen 70% of the apartments on offer sold, with 30% of those sales accounted for by overseas buyers. The success of Shadow Play has seen BPM take steps to initiate further high-rise projects, while also maintaining their willingness to tackle smaller, high-end projects.

<blockquote>
The move into large scale projects does not represent an abandoning of smaller boutique developments for BPM. Rather, as a business we see a great opportunity to apply the same luxury approach and design aesthetic typically associated with our boutique properties to our larger scale projects.

Therefore we aim to be across every market from boutique projects, medium density and high rise developments, taking what we do so well at the boutique level and applying that approach to the tower market, in order to make luxury apartment living more accessible and achievable for people on any income, without compromising on design or quality.

We are currently finalising negotiations on a further four high rise development sites, where we will continue to adopt our retention strategy of keeping 10-15% of the project.
<cite>Jonathan Hallinan</cite>
</blockquote>

The commitment to smaller boutique developments is underlined by BPM creating an internal construction arm specialising in luxury, medium density apartments developed by its parent. <a href="/buildings/walter-280-neerim-road-carnegie">Walter Carnegie</a> which is well advanced and <a href="/buildings/the-standard-brighton-209-bay-street-brighton">The Standard</a> located on Bay Street, Brighton are under the guidance of BPM Built.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image30_2.jpg" rel="gallery-all" title="Night Fall set for South Melbourne. Images courtesy BPM"><img alt="" class="image-article-full-width-580px" height="321" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image30_2.jpg?itok=Z2xX4l-A" title="Night Fall set for South Melbourne. Images courtesy BPM" width="580"></a>

<figcaption>Night Fall set for South Melbourne. Images courtesy BPM</figcaption></figure>Looking ahead BPM are set to release their first project within Fishermans Bend, with Night Fall the moniker assigned to <a href="/buildings/night-fall-165-gladstone-street-south-melbourne">165 Gladstone Street, South Melbourne</a>. Registrations of interest for the project are open with late July expected to see its public sales campaign launch.

Described as a cultural barometer and beacon by the development firm, Night Fall will see approximately 45 apartments delivered with large balconies a feature, allowing for flow between interior and exterior spaces.

Elsewhere and BPM are in the process of creating two additional Melbourne projects. Richmond will be home to a new apartment development at <a href="/buildings/light-edge-34-elizabeth-street-richmond">34-40 Elizabeth Street</a>, with the project at the final stages of planning and slated for a late 2015 release to market while Collingwood will see the developer diversify by fostering creative designer office spaces within a project that will be launched during 2016.
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Jonathan Hallinan on the rise of BPM

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Planning &amp; Property Partners has spearheaded the latest development push into Fishermans Bend, covering six separate residential towers fronting Normanby Road. The multi-disciplinary Melbourne-based practice is acting on behalf of six separate land owners who have seen it fit to amalgamate their land holdings into an integrated master planned development.

Lodged with DTPLI last week, the six separate properties straddling either side of Normanby Road would add 1,578 apartments to the Fishermans Bend mix over six 40 level towers, the maximum number of floors permitted under current Fishermans Bend interim height limits.

Designed by Hayball, the combined value of the six towers is an estimated $600 million and would see apartments start from 50sqm for a single bedroom apartment, moving up to 64sqm. Dual bedroom apartments begin at 91sqm while three bedroom dwellings see a minimum of 110sqm of living space.

As part of the development Port Phillip Housing Trust stands to benefit with the allocation of a number of apartments set aside for affordable housing use.

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While the sites in question currently offer light commercial uses, the planning applications seeks to reinvigorate ground level activities by way of an overhauled public realm. The combined urban design response will see increased mid-block activation with laneways between Normanby Road and Munro Street and Normanby Road and Woodgate Street.

Retail and commercial tenancies are set to line ground level spaces with podium level tenancies earmarked for commercial use, specifically ‘business incubator’ spaces designed to support start-up businesses within the precinct.

<h2>What they say</h2>

<blockquote>
The net community benefit from a precinct approach is the creation of public spaces that feel good to be in and that people want to return to. We’ve carefully considered the human experience at street level with small-scale activities and spaces like laneways, pocket parks and plazas that feel intimate and engaging.

Making great places takes time and involves many complex ingredients to create a local experience which feels authentic. Early activation of the public realm and ‘seeding’ strategies to stitch new activities into the existing urban fabric are key to a celebrated local identity taking shape over time.
<cite>Tom Jordan - Managing Director, Hayball</cite>
</blockquote>

<blockquote>
This coordinated effort will create benefits for both occupiers and the broader community. It is a benchmark for a quality-driven, design response to residential apartment development, fostering a sense of community and providing a positive social contribution to the evolving Montague Precinct.

Doing 6 towers together can only mean a better coordinated outcome in both an urban design sense and how it will interact at street level. It is an exceptionally well put together proposal.
<cite>Mark Naughton - Managing Director, Planning &amp; Property Partners</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image24_0.jpg" rel="gallery-all" title="Normanby Road precinct. Image courtesy Hayball"><img alt="" class="image-article-full-width-580px" height="393" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image24_0.jpg?itok=LWbmwN3E" title="Normanby Road precinct. Image courtesy Hayball" width="580"></a>

<figcaption>Normanby Road precinct. Image courtesy Hayball</figcaption></figure><h2>The bigger picture</h2>

Further along Normanby Road there are two nearby properties currently hold planning permits for substantial towers. An Artisan Architects designed 40 level complex at <a href="/buildings/normanby-199-201-normanby-road-southbank">199 Normanby Road</a> has approval for 262 apartments while Perpetual Normanby Pty Ltd recently received the green light for a 49 and 39 level dual tower scheme at <a href="/new-apartments/228-238-normanby-road-southbank">228-238 Normanby Road</a>.

Overall Apartments.com.au is currently tracking 43 towers within Fishermans Bend, spread over 20 separate development plots. This figure is expected to fluctuate as a number of projects within the precinct such as <a href="/developments/south-melbourne-vic-3205">6-78 Buckhurst Street</a> are back in the hands of architects seeking an improved outcome.
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1500 new apartments slated for Fishermans Bend

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Over a decade ago works began on the 2006 Commonwealth Games Village which post event was rebadged as Parkville Gardens. The development and subsequent retrofit was headed by The Village Park Consortium; a joint venture between Citta Property Group and Australand which still endures onsite today.

During the initial development, a sizeable tract of land abutting Citylink was set aside for the purpose of flanking the arterial road with multiple high-rise apartment towers. Recent years have seen the development partners pursue a string of low-rise and medium density apartment projects, far from the 15-20 level buildings envisaged in earlier concept designs.

Relatively minimal builds such as Ville, The Green and Hyde have taken their place within the Freeway Apartments Precinct bounded Cade Way and Galada Avenue, with no high-rise towers in sight.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image19_3.jpg" rel="gallery-all" title="Thrive and Flourish. Images courtesy Citta Property Group"><img alt="" class="image-article-full-width-580px" height="256" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image19_3.jpg?itok=M6hhAauO" title="Thrive and Flourish. Images courtesy Citta Property Group" width="580"></a>

<figcaption>Thrive and Flourish. Images courtesy Citta Property Group</figcaption></figure>The tide however began turning with Jardin, an eight level apartment complex which was recently completed by Buildcorp Commercial. With the sell out success of Jardin's 90 apartments under their belt, Citta and Australand have reeled off three high-rise projects in rapid succession, capitalising on the robust demand for apartments in inner city locales.

With its tower crane freshly erected, Thrive Parkside represents the first high-rise in the precinct with its 15 levels of 134 one and two bedroom apartments mostly accounted for. Buildcorp Commercial are once more the builder for Thrive which is officially Stage 7 of the Freeway Apartments Precinct, and may be favoured to undertake the next tower dubbed Flourish Parkside.

At 12 levels Flourish contains 81 one and two bedroom apartments and abuts Thrive. As per previous projects within the precinct, Flourish is also a creation of SJB.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/header.jpg" rel="gallery-all" title="Prosper Parkside. Image courtesy Enrich Property"><img alt="" class="image-article-full-width-580px" height="363" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/header.jpg?itok=6dj0dQi0" title="Prosper Parkside. Image courtesy Enrich Property" width="580"></a>

<figcaption>Prosper Parkside. Image courtesy Enrich Property</figcaption></figure>With Flourish yet to break ground, another project within the precinct has emerged carrying the name Prosper Parkside. With some distinctive SJB design features, Prosper is a 14-15 level residential apartment project located on what is currently a vacant block of land on the corner of Cade Way and Galada Avenue.

Nestled between existing buildings and fronting Village Oval, Prosper looks to be the largest project undertaken within the precinct to date. It remains to be seen whether Prosper correlates to an active planning application currently before authorities which was submitted during February of this year covering Stage 8 of the Freeway Apartments Precinct, or whether the application is for yet another forthcoming project.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image22_1.jpg" rel="gallery-all" title="Freeway Apartments Precinct. Image courtesy australand"><img alt="" class="image-article-full-width-580px" height="388" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image22_1.jpg?itok=3fRFGIgi" title="Freeway Apartments Precinct. Image courtesy australand" width="580"></a>

<figcaption>Freeway Apartments Precinct. Image courtesy australand</figcaption></figure>What is apparent is the upward trajectory in scale that recent projects have taken within the Freeway Apartments Precinct. Accounting for the three towers outlined above, the precinct master plan still allows for a further four residential buildings east of Flourish.

While the composition of these four projects is as yet publicly unknown it might be assumed that based on the success of the projects released to date, future builds will be of a similar high-rise nature. It may have taken the best part of a decade but Parkville Gardens looks to be finally gaining its high-rise mojo as envisaged many years ago.
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A Parkville vision finally realised

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Long thought of as a site prime for high-density development, 830 Plenty Road is again subject to a planning application which would radically alter the local landscape should it gain approval. The 10,194sqm land parcel atop Reservoir's Summerhill Village currently sees a variety of vacant low-rise buildings languishing onsite, with all set to make way for 326 dwellings.

Project manager and development manager Ouson Group is behind the proposal which would see four separate apartment buildings delivered along with 17 townhouses under the moniker Reservoir Reflection.

<h2>830 Plenty Road planning application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image10_1.jpg" rel="gallery-all" title="Aerial perspective of the intended development. Image courtesy Architeria Architects"><img alt="" class="image-article-full-width-580px" height="277" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image10_1.jpg?itok=Ez80YU9U" title="Aerial perspective of the intended development. Image courtesy Architeria Architects" width="580"></a>

<figcaption>Aerial perspective of the intended development. Image courtesy Architeria Architects</figcaption></figure><ul>
<li>Application lodged 29th June with Darebin City Council</li>
	<li>Site area: 10,194sqm</li>
	<li>Four apartment buildings of up to 12 levels</li>
	<li>326 apartments: 73*1BR, 15*1BR+S, 194*2BR, 24*2BR+S, 20*3BR</li>
	<li>391 basement car park spaces &amp; 106 bicycle spaces</li>
	<li>Retail and recreational uses at ground level</li>
</ul>
<h2>Design impetus</h2>

Urban.com.au spoke with project point Architeria Architects to gain an insight into Reservoir Reflection:

<blockquote>
Our response to the clients's brief to develop this site, situated next to a recently developed shopping precinct, was to exceed their expectations by designing a landmark apartment complex which includes over 320 apartments and townhouses along with over 1000 Sqm of retail and commercial space.

Communal areas such as a swimming pool, lush landscaped gardens, barbecue and play areas, all enrich the compound. Reservoir Reflection is aiming to introduce signature architecture to the rapidly growing and changing suburb of Reservoir in Melbourne. A rhapsody of architectural elements and materials create an exciting mix of twisted cubes, glass curtain walls, metal cladding and coloured concrete.

My vision was inspired by the movement of waves and their reflection. I pictured falling dices wrapping along Plenty Road, creating that landmark for Reservoir.
<cite>Mel Gawi, Principal Architect, Architeria Architects</cite>
</blockquote>

Key to the design is a reflective purple facade band which is designed to stand out as the signature element of the proposal. Loosely designed in a horseshoe configuration, the buildings surround an internal amenities area which are akin to resort facilities in their design and quality.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image11_2.jpg" rel="gallery-all" title="Artist's impression of the facade treatment. Image courtesy Architeria Architects"><img alt="" class="image-article-full-width-580px" height="321" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image11_2.jpg?itok=I4CeqFOm" title="Artist's impression of the facade treatment. Image courtesy Architeria Architects" width="580"></a>

<figcaption>Artist's impression of the facade treatment. Image courtesy Architeria Architects</figcaption></figure><h2>Second time lucky</h2>

The site in question does have a planning history with approval in recent years for a Fender Katsalidis-designed dual tower scheme. Consisting of 294 dwellings and with the taller tower at 16 levels, the Fender Katsalidis design would have seen 273sqm or retails space and 424 car parking spaces included.

Both the initial Fender Katsalidis design and current Reservoir Reflection represent a marked change to the character and scale of the locality, although Reservoir Reflection's development team have held design meeting with Darebin City Council prior to it's submission in the hope of expediting the planning process.

With 326 dwellings included, Reservior Reflection shapes as one of suburban Melbourne's larger apartment projects, and one that would sit prominently atop the Summerhill Village precinct.
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Reservoir Reflection one of suburban Melbourne's largest proposals

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There's nothing like a new levy to flush out a multitude of fresh planning applications, all seeking to avoid the financial imposition which came into effect on Wednesday of this week.

The Metropolitan Planning Levy sees all planning permit applications for developments in metropolitan Melbourne with an estimated development cost of over $1,000,000 attract a $1.30 levy for every $1,000 of the estimated cost of the development. A <a href="/news/the-napthine-governments-planning-tax-legacy">full description of the levy</a> was previously provided by James Lofting of HWL Ebsworth Lawyers.

In recent days there's been a rash of new applications throughout metropolitan Melbourne, with the most notable suburban project lodged this week found at 830 Plenty Road, Reservoir. Holding in excess of 300 apartments over four buildings, the project's submission prior to July 1st has saved developer Ouson Group in excess of $100,000 according to Principal Architect Mel Gawi of Architeria Architects.

While notable project submissions have been spotted throughout Melbourne this week, the real action occurred in close proximity to the big smoke with no less than 18 major planning applications lodged on either Monday or Tuesday of this week. Major applications in that they landed on the State planning register, inferring that aside from Fishermans Bend all the proposals are in excess of 25,000sqm GFA.

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Seen above is a map marking the 18 major applications submitted earlier this week, with a distinct bias toward Normanby Road, South Melbourne. Seven projects line the Fishermans Bend thoroughfare, with the name Paul Little appearing on six of the seven applications. Planning &amp; Property Partners are handling the six applications at this point which if approved would add to the already popular pocket of Fishermans Bend.

Fishermans Bend aside the remaining projects are spread almost evenly between Melbourne's CBD, Southbank and Docklands.

<h2>Already in the spotlight</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image9_0.jpg" rel="gallery-all" title="Sturt and Bourke. Images courtesy Hayball and Besgate"><img alt="" class="image-article-full-width-580px" height="221" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image9_0.jpg?itok=JmmnZ7ZE" title="Sturt and Bourke. Images courtesy Hayball and Besgate" width="580"></a>

<figcaption>Sturt and Bourke. Images courtesy Hayball and Besgate Group</figcaption></figure>The above images are by no means definitive, but give a fair indication as to what two of the eighteen planning applications will resemble. Currently located within 135 Sturt Street, architecture firm Hayball have conceived a residential tower to replace their offices at the Southbank address, while Apartments.com.au reported on Besgate Group's plans to deliver a <a href="/news/besgate-group-readies-their-surge-into-the-melbourne-apartment-market">sizeable tower at 640 Bourke Street</a> during May. Both sites respective planning permit applications were lodged on Tuesday.

Elsewhere Docklands News is <a href="http://www.docklandsnews.com.au/editions/article/new-towers-planned-for-harbour-town_11008">reporting</a> that Capital Alliance Investment Group is seeking approval for separate towers at 26-38 Pearl River Road and 3-43 Waterfront Way. With the group's current <a href="/buildings/m-docklands-679-la-trobe-street-docklands">M Docklands</a> build topped out, the South Wharf-based developer is seeking approval for a 36 level residential/hotel building and a 30 level residential apartment building close by. Both applications were also submitted on Tuesday.

One of Melbourne's most prolific developers, Central Equity have also sought to shore up its future residential stock with two new proposals on Southbank. 268-274 City Road and 71-87 City Road are set for redevelopment ,with the latter which is located directly behind Eureka Tower slated for a 67 level residential tower; the first such time Central Equity has sought to push beyond a tower of 200 metres in height.

Most notable of the remaining applications is 162-188 Turner Street Port Melbourne where six towers are seeking approval while AZX Australia has weighed into the CBD with a sizeable proposal at 183-189 A'Beckett Street Melbourne. This follows from the recent launch of their maiden Victorian project which sees 968 apartments earmarked within Footscray's Joseph Road Precinct under the moniker <a href="/buildings/riverina-22-hopkins-street-footscray">Riverina</a>.

In due course Apartments.com.au will endeavour to cover all the above projects in detail.

Lead image courtesy stuffpoint.com.
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New planning applications come flooding in

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The jungle drums are beating for Melbourne's next big development with word that 254-260 La Trobe Street is subject to a tower that if approved will rival its neighbour, <a href="/buildings/aurora-melbourne-central-224-la-trobe-street-melbourne">Aurora Melbourne Central</a> for size. The height of the intended development, which approaches the PANS-OPS ceiling for this section of the CBD has seen the proposal referred to aviation authorities for input.

This is somewhat unusual as the application for the tower has not appeared on the State planning register as yet, which is usually the first port of call. The Civil Aviation Safety Authority (CASA) will instead initially make a call on the project which would see two tower cranes utilised during its construction breach the PANS-OPS barrier for an extended period of time. Post a consultation period the project is expected to move through standard planning channels.

CBD-based Landream are understood to be behind the project, which would add to their portfolio which also sees apartment projects in <a href="/buildings/northcote-hill-1a-campbell-grove-northcote">Northcote</a>, <a href="/buildings/carrington-109-carrington-road-box-hill">Box Hill</a> and further east along La Trobe Street, namely <a href="/new-apartments/the-trillium-36-la-trobe-street-melbourne">Trillium</a>. Currently under construction, Trillium's head contractor Built is also involved in the early planning for 254-260 La Trobe Street, having aided in construction feasibility and the placement of the all important tower cranes as seen below.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/location.jpg" rel="gallery-all" title="Tower crane positioning for the intended development"><img alt="" class="image-article-full-width-580px" height="383" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/location.jpg?itok=dNCBrz5u" title="Tower crane positioning for the intended development" width="580"></a>

<figcaption>Tower crane positioning for the intended development</figcaption></figure>Incidentally a post on Apartments.com.au's forum has linked to an <a href="/news/3l-alliance-pushes-for-twin-246-metre-towers-at-350-queen-street">online document portfolio</a> for a project dubbed Skyline Melbourne located at 254-260 La Trobe Street, which looks to be a concept created within University of Melbourne's design studio on behalf of Landream.

Irrespective of the design's purpose, the 83 level mixed-use concept does provide a fair indication as to what can be expected onsite once an official planning application is lodged.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/c139e915b0e1f829d18e6708384aa3fc.jpg" rel="gallery-all" title="Skyline Melbourne. Image courtesy Studio 11"><img alt="" class="image-article-full-width-580px" height="327" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/c139e915b0e1f829d18e6708384aa3fc.jpg?itok=zo56aIk8" title="Skyline Melbourne. Image courtesy Studio 11" width="580"></a>

<figcaption>Skyline Melbourne. Image courtesy Studio 11</figcaption></figure>If and when 254-260 La Trobe Street does eventuate it will sit alongside Aurora Melbourne Central which is currently due to see its site demolition works commence, prior to Probuild undertaking construction works. Located at 224-252 La Trobe Street, Aurora weights in at 267 metres above ground and will carry in excess of 1,000 habitable dwellings split between private apartments and serviced apartments.

Only last week Apartments.com.au covered plans for <a href="/news/3l-alliance-pushes-for-twin-246-metre-towers-at-350-queen-street">dual 246 metre towers</a> further west along La Trobe Street for developer 3L Alliance. Coupled with Aurora and 254-260 La Trobe Street, this quartet of towers has the ability to radically alter the skyline in this section of Melbourne's CBD which has for so long been dominated by the lone presence of Melbourne Central.

Lead image courtesy Google maps.
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260 La Trobe shapes as Melbourne's next big tower

Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

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"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

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The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Mark Baljak

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