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It is a sign of the current segmented apartment market that many of Melbourne's entrenched apartment developers have sought to tap into the luxury top tier of the market in favour of further rolling out larger projects.

Indeed there is something of a crush for the premuim buyer as developers seek to differentiate their projects in what is a smaller yet more lucrative and prestigious sector. Enter Perri Projects who have sought to instill a new level of innovative design within their new project dubbed The Englefield.

Urban.com.au recently spoke with Perri Projects'  ‎Managing Director David Scalzo on what it takes to lure luxury buyers, and on the future intent of the developer which has greatly expanded its property portfolio over recent years.

In the face of stiff competition within the premium apartment market, Perri Projects have initiated Tailored Living Solutions (TLS); applied to The Englefield the developer expects that it will provide a point of difference in the marketplace. Targeted at high-end owner-occupiers, TLS centres around the relationship between technology and service.

Created after a period of research on high-end apartment buildings both locally and overseas, David Scalzo believes that TLS is most appropriate for small, high-end residences where a concierge is not cost effective. This is the case for The Englefield with only seven oversized apartments on offer.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image51_3.jpg" rel="gallery-all" title="Woods Bagot have created The Englefield"><img alt="" class="image-article-full-width-580px" height="378" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image51_3.jpg?itok=SyafIu8d" title="Woods Bagot have created The Englefield" width="580"></a>

<figcaption>Woods Bagot have created The Englefield</figcaption></figure>Whilst not new in its fundamentals, TLS is unique in how it packages a variety high-end mod-cons together with a valet service.

Essentially each apartment will have valet access where the technology inside each dwelling allows the occupant to organise valet services such as dry cleaning, item delivery or the like. This is achieved via a valet cabinet where service providers are given a one-time code which unlocks the valet cabinet.

David Scalzo believes that the TLS system provides residents with ease of convenience, yet without the ongoing costs of a permanent concierge that are not justified in a project of limited apartment numbers. 

Hand in hand with the valet service is the implementation of technology control to all apartments. Heating, cooling and lighting are controlled by remote access, whilst also being capable of interfacing with other areas of the building, allowing for state-of-the-art automation which affords residents the ability to create a perfectly attuned environment.

It's the considered implementation of the finer points which David Scalzo believes discerns one luxury project from the other, and shrewd prospective buyers are well aware of this.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image50_0.jpg" rel="gallery-all" title="West Melbourne shapes as a future project"><img alt="" class="image-article-full-width-580px" height="461" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image50_0.jpg?itok=tmdbNzcK" title="West Melbourne shapes as a future project" width="580"></a>

<figcaption>West Melbourne shapes as a future project</figcaption></figure>Asked if Tailored Living Solutions would be applied to all future projects, David Scalzo states it will be but in varying degrees. 

West Melbourne Waterfront is a pending development which will have a high amount of retail and the tailored living concept will be altered to fit accordingly. Residents will in all likelihood have the ability to interface with the development's tenancies allowing for the ordering of goods and services. 
Also on the radar is another project within South Yarra and a proposed hotel located on Moray Street, South Melbourne. Along with numerous Brisbane apartment projects, the expected 4.5 Star boutique 80 South Melbourne room hotel forms the backbone of Perri Projects' future development pipeline.
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silvermb

In the pursuit of luxury: Urban.com.au talks to Perri Projects

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The Federation Square of Melbourne's east? When put in those terms City of Casey's Bunjil Place takes on a project of strong social significance for both the municipality and Melbourne at large.

With as many as 12 individual spaces within the Francis-Jones Morehen Thorp-designed civic project, the construction process is naturally as intricate as the building itself. Under the guidance of Brookfield Multiplex construction has hit full stride a second tower crane recently installed.

Additionally, the <a href="http://bunjilplace.com.au/wp-content/uploads/2013/08/Construction-update-May-2016-WEB.pdf">official May project update</a> shows that the concrete structure for a large part of the site has reached ground level.

<blockquote>
Next up we’ll be pouring the studio slab, first level of the theatre seating and first suspended slab, including the function centre, kitchen and part of the City of Casey Customer Service Centre. Work is also being undertaken to prepare for the below ground substation and tank room slabs and the first of the pre-cast panels for the fly tower are being installed.
<cite><a href="http://bunjilplace.com.au/wp-content/uploads/2013/08/Construction-update-May-2016-WEB.pdf">Bunjil Place Construction Update 05</a></cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_4155.jpg" rel="gallery-all" title="Bunjil Place under construction"><img alt="" class="image-article-full-width-580px" height="407" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_4155.jpg?itok=kFbum3TK" title="Bunjil Place under construction" width="580"></a>

<figcaption>Bunjil Place under construction</figcaption></figure>According to Root Projects which is acting as project manager and superintendent, spaces and services slated for $125 million Bunjil Place include:

<ul>
<li>An 800 seat performing arts centre covering 3,500sqm with associated front of house and foyer, green rooms, fly tower, orchestra pit, rehearsal and technical services.</li>
	<li>500sqm art gallery and 500sqm multi-purpose studio.</li>
	<li>Community library and meeting rooms and civic customer service centre covering 1950sqm.</li>
	<li>Cafe and kitchen.</li>
	<li>Basement and at-grade car parks, loading docks, service areas and storage.</li>
	<li>Council service area incorporating reception service desk, call centre, meeting booths, meeting rooms and foyer.</li>
	<li>Council office accommodation.</li>
	<li>Council function venue and support spaces capable of seating 350 people.</li>
	<li>5000sqm open space are and community plaza.</li>
</ul>
<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/fjmt.jpg" rel="gallery-all" title="Artist's impression of a completed Bunjil Place. Image: Architecture AU"><img alt="" class="image-article-full-width-580px" height="339" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/fjmt.jpg?itok=EpA8p-cN" title="Artist's impression of a completed Bunjil Place. Image: Architecture AU" width="580"></a>

<figcaption>Artist's impression of a completed Bunjil Place. Image: Architecture AU</figcaption></figure>As part of a AECOM event held yesterday outlining timber construction applications, Francis-Jones Morehen Thorp Principal Geoff Croker outlined the extensive role that timber will play in the final appearance of Bunjil Place.

Most prominent is the continuous timber lamella that will span the building's ground level ceiling with the project's foyer also framed by the dipping structure. The lamella shapes as a feat of engineering with a Swiss firm also involved in the design and engineering of the prefabricated structure which will be assembled onsite.

With timber and steel prominent externally, the building will also employ a curved glass façade allowing for a high degree of transparency.

A community plaza will be the centrepiece of Bunjil Place's external amenities.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image4_6.jpg" rel="gallery-all" title="Bunjil Place under construction"><img alt="" class="image-article-full-width-580px" height="237" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image4_6.jpg?itok=AKYXqZGA" title="Bunjil Place under construction" width="580"></a>

<figcaption>Bunjil Place under construction</figcaption></figure><a href="http://www.brookfieldmultiplex.com/bunjil-place-ready-to-rise-with-brookfield-multiplex/">Brookfield Multiplex</a> expect the 24,500sqm building to create more than 1,200 job opportunities while at construction and inject approximately $83.5 million into the regional economy plus $151.8 million into the Victorian economy.

Bunjil Place is due for completion in late 2017 and will reportedly attract in excess of 1 million visitors per annum.

The civic precinct is not the only project of note under construction in Casey with the nearby $120 million St John of God Berwick Hospital also sporting dual tower cranes in addition to those of Bunjil Place's; a rare sight indeed for the municipality which is 50 kilometres east of Melbourne's CBD.
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The Federation Square of Melbourne's east takes shape

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In the truest sense it may not be a skyscraper yet a revised proposal located at 696-708 Elizabeth Street most definitely fulfills the 'squeezy' criteria.

<a href="/news/at-arms-length-696-708-elizabeth-street-melbourne">Previously covered by Urban.com.au in its initial guise,</a> the proposed residential building was and remains remarkable for its proximity to a neighbouring residential building currently under construction. Whilst the initial version fell short of both Council and VCAT's expectations, a revised design by ARM Architecture is seeking planning approval.

Located on a gateway site fronting Haymarket roundabout with sight lines directly down Flemington Road, ARM Architecture's response to the initial ruling has been to refine the building's exterior with the intention of creating a landmark project.

<h2>696-708 Elizabeth Street application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image6_7.jpg" rel="gallery-all" title="Artist's impression of 696-708 Elizabeth. Planning image: ARM Architecture"><img alt="" class="image-article-full-width-580px" height="305" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image6_7.jpg?itok=0UiqGC2l" title="Artist's impression of 696-708 Elizabeth. Planning image: ARM Architecture" width="580"></a>

<figcaption>Artist's impression of 696-708 Elizabeth. Planning image: ARM Architecture</figcaption></figure><ul>
<li>Current use: two storey heritage building utilised as commercial space spread over a 380sqm site</li>
	<li>Proposed: 22 level residential tower at 75 metres</li>
	<li>Restoration of 708 Elizabeth </li>
	<li>80 apartments: 61 x 1BR, 19 x 2BR</li>
	<li>Ground: 48sqm café &amp; 148sqm office space</li>
	<li>Zero car parking and provision for 25 bicycles</li>
	<li>Anticipated project value: $15 million</li>
</ul>
<h2>VCAT provides hope</h2>

In its ruling on the initial design which was submitted during September 2014 for prospective developer Jobs Australia Pty Ltd, VCAT did leave the door ajar for site development acknowledging 696-708 Elizabeth Street as “a unique opportunity to make a valuable contribution to one of Melbourne’s gateways, building on the role played by the heritage building and the emerging built form character.”

According to VCAT two key factors led to the rejection of the application:

<ul>
<li>The integration of the proposed tower building with the retained sections of the bank did not produce an acceptable heritage outcome</li>
	<li>The relationship between the proposed development and the Royal Elizabeth apartment building was not an acceptable urban design response as the two buildings “appear to be attached.”</li>
</ul>
Conversely, VCAT in its ruling made reference to the growing number of projects within the ‘City North’ precinct, citing 696-708 Elizabeth Street as a site capable of development whilst enhancing the heritage elements of the current structure onsite.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image5_6.jpg" rel="gallery-all" title="The tyranny of distance. Planning image: ARM Architecture"><img alt="" class="image-article-full-width-580px" height="300" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image5_6.jpg?itok=e6bwe6tZ" title="The tyranny of distance. Planning image: ARM Architecture" width="580"></a>

<figcaption>The tyranny of distance. Planning image: ARM Architecture</figcaption></figure><h2>Design highlights</h2>

With a revised planning application currently under consideration, projects highlights as defined within planning documents include:

<ul>
<li>Architecturally designed wind amelioration structure to skirt the bottom of level 5 of the building, above a heritage setting.</li>
	<li>The podium levels have an active presence to Elizabeth Street and Pelham Street with office space and retail </li>
	<li>The façade of the existing heritage building will be retained and restored, with a significant ‘gap’ between the heritage building ensuring that the tower form is separated from the heritage building element</li>
	<li>Services have been located within the roof of the building which will ensure no adverse impacts on the streetscape. </li>
</ul>
Externally the building would see a metal diagrid weave employed over a curved tower form, designed to mimic the form of the nearby Haymarket roundabout.

<h2>Heritage considerations</h2>

Revised plans for the project have sought to better amplify the presence of the existing Commercial Bank of Australia heritage building relative to the initial development proposal.

A more pronounced difference between the existing and proposed built form appears by way of an apron set above the existing building. The form of the proposed tower is also setback further in order to aid in visual separation.

"The proposal seeks to reinforce the prominence of this 19th century corner building which is an important part of the overall design response. The design has sought to locate the residential lobby towards Elizabeth Street, effectively opening up the building to this main street and surrounding public spaces." 

Along with a revised tower shape and external appearance, the development team hopes to gain a different planning outcome on their second attempt.

<h2>696-708 Elizabeth Street development team</h2>

<ul>
<li>Developer: Jobs Australia Pty Ltd</li>
	<li>Architect: ARM Architecture</li>
	<li>Waste Management Plan: Wastech</li>
	<li>Wind Assessment: Vipac Engineers &amp; Scientists</li>
	<li>Environmentally Sustainable Design: Simpson Kotzman</li>
	<li>Traffic Engineering Assessment: Traffix Group</li>
	<li>Heritage Advice: Bryce Raworth</li>
	<li>Environmental Site Assessment: Kleinfelder</li>
</ul>
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Elizabeth Street's squeezy scraper returns to planning

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Australian Catholic University (ACU) have begun the process of major renewal for their Fitzroy campus by way of seeking development plan approval for a comprehensive overhaul that will cater for expanding student and staff numbers.

Currently before Yarra City Council and created in conjunction with architecture firm Lyons, the development plan is set to act as a guide for future planning permit applications covering approximately half the sprawling site which has principal frontages to both Victoria Street and Brunswick Street.

115 Victoria Street which also fronts Napier Street encompasses the first stage of the campus development, with a new multi-level building set to replace a current at-grade car park.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image1acu.jpg" rel="gallery-all" title="Aeriaql perspective of ACU's Fiztroy campus. Planning image: ACU"><img alt="" class="image-article-full-width-580px" height="639" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image1acu.jpg?itok=63iP6rtS" title="Aeriaql perspective of ACU's Fiztroy campus. Planning image: ACU" width="580"></a>

<figcaption>Aeriaql perspective of ACU's Fiztroy campus. Planning image: ACU</figcaption></figure>Up to seven basement car park levels will replace the existing 50 car parking spaces onsite, with 15 levels expected above. The lower floors of the tower will be dedicated toward teaching and learning purposes, with office and conference absorbing the remaining space.

115 Victoria Street is also expected to be linked to the adjoining Mary Gowery Building, with 5 additional levels to that building also in the works. Also on the agenda is an air bridge that will connect the revamped Mary Gowery Building with ACU's most recent build, the <a href="http://ttthinc.com.au/projects/australian-catholic-university/">Daniel Mannix Building</a> which was completed during 2012.

A low-rise building fronting Young Street and Little Napier Street is also slated for construction as part of the development plan.

Outlined in the above aerial but not covered in the current development plan is 81-89 Victoria Parade which currently sees modular tutorial rooms in place. The prime site on the corner of Brunswick and Victoria site is also expected to eventually hold a tower, with previous approval in place for a 14 level mixed-use development which was never acted upon.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image2acu.jpg" rel="gallery-all" title="Expected massing for 115 Victoria Street. Planning image: ACU"><img alt="" class="image-article-full-width-580px" height="215" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image2acu.jpg?itok=hYLGp-Ty" title="Expected massing for 115 Victoria Street. Planning image: ACU" width="580"></a>

<figcaption>Expected massing for 115 Victoria Street. Planning image: ACU</figcaption></figure>Hand in hand with ACU's new built form will be a fundamental change to the precinct's ground level format in order to facilitate a better public realm experience.

Vehicle access may be altered to both Young Street and Napier Street while a new internal campus hub will be created at ground level within the precinct, in order to facilitate improved pedestrian movements around the campus and link the campus together and to the surrounding street network. ACU expects this will provide a safer and more inviting environment.

The campus hub will be at the intersection of north-south and east-west spines which will act as pedestrians thoroughfares. A comprehensive landscape master plan has also been created for the campus.

It's expected that changes to ACU's Fiztroy campus are to be implemented over the next decade.
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ACU lays out its future growth plans

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Cbus Property has appointed agent Savills to handle the sale of the hotel portion of their pending 447 Collins Street development.

With the overall value of the urban renewal project tipped to exceed $1.25 billion, Cbus Property will look to capitalise upon the booming Melbourne hotel sector by offering the pre-purchase of a new 294 room 5 star luxury hotel which forms part of the overall development.

The project has maintained a high degree of public interest of late owing to the project's design impetus and the altogether public manner in which its planning process has transpired.

With the hotel component designated a 435 Collins Street address, the successful buyer will inherit the freehold title over the property and can expect Cbus Property to oversee the turn-key delivery of the hotel with a targeted completion date of Q4 2019.

<h2>Hotel facilities</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/imagepreview_1.jpg" rel="gallery-all" title="Artist's impression of a typical hotel suite. Image: Savills"><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/imagepreview_1.jpg?itok=_eDy9xyR" title="Artist's impression of a typical hotel suite. Image: Savills" width="580"></a>

<figcaption>Artist's impression of a hotel suite. Image: Savills</figcaption></figure>As noted 435 Collins Street will hold 294 hotel suites with three separate configurations on offer: Standard, Junior Suite and King Suite. The smallest suites within the project begin at 37sqm and increase to 86sqm for the largest King suite.

An average of 24 suites are spread over each floor, with 12 levels dedicated to hotel accommodation which will be set above a double height vaulted lobby with multiple entrances.

435 Collins Street's indicative hotel area schedule also sees a raft of facilities attached to the hotel. An all-day restaurant and hotel bar are slated for ground level while Level 1 will include a 529sqm ballroom, function room and meeting room.

More typical amenities such as 223sqm pool deck, sauna, fitness centre and a 202sqm business lounge are also included over lower levels.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/imagepreview_3.jpg" rel="gallery-all" title="Artist's impression of the hotel lobby. Image: Savills"><img alt="" class="image-article-full-width-580px" height="604" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/imagepreview_3.jpg?itok=BvU_CCNT" title="Artist's impression of the hotel lobby. Image: Savills" width="580"></a>

<figcaption>Artist's impression of the hotel lobby. Image: Savills</figcaption></figure><h2>A clearer picture of the overall development</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image4coll.jpg" rel="gallery-all" title="Artist's impression of the project's exterior. Image: Savills"><img alt="" class="image-article-full-width-580px" height="185" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image4coll.jpg?itok=Ywy_qLmh" title="Artist's impression of the project's exterior. Image: Savills" width="580"></a>

<figcaption>Artist's impression of the project's exterior. Image: Savills</figcaption></figure>In addition to the 5 star hotel, the mixed-use development will also hold approximately 49,000sqm of premium commercial office with typical floorplates of between 1,800sqm and 2,300sqm, and in excess of 200 luxury apartments.

Supporting the expected 5 star NABERS Energy Rated - 5 star Green Star Rated commercial space will be 130 car parking spaces and extensive end of trip facilities which include 500 lockers, 500 bicycle parks and 50 showers.

As has been reported extensively near on 2,000sqm of highly activated public realm will surround the tower footprints. A retail emporium with an approximate NLA of Net lettable area of 800sqm is also designed into the project's lower levels, supplementing the dedicated hotel facilities.

Savills agent Michael Simpson is handling the sales process which will close at 4pm on Friday 17 June 2016.
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Cbus Property seeks to sell part of 447 Collins Street

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The CBD's northern end is in full bloom so to speak as a variety of high-rise projects rapidly progress from paper designs to reality.

So much so one only needs to crane one's head skyward to see multiple tower cranes dotting the skyline in all directions. Hand in hand with this fundamental change to the look and feel of the CBD's northern reaches is the injection of purple facades over certain skyscrapers as design practice Elenberg Fraser seek to break the ubiquitous blue of many a Melbourne skyscraper. 

No less than 12 towers are under construction in the area, with the combined numbers as follows: 723 new student accommodation beds, 208 serviced apartments and 5,475 apartments.

See below a pictorial update of the CBD's emerging 'new face' 

<h2>Elizabeth Street's Big Four</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image8_5.jpg" rel="gallery-all" title="Having all your ducks in a row along Elizabeth Street"><img alt="" class="image-article-full-width-580px" height="1244" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image8_5.jpg?itok=KJKRql3C" title="Having all your ducks in a row along Elizabeth Street" width="580"></a>

<figcaption>Having all your ducks in a row : Empire, Light House, Victoria One and Vision Tower</figcaption></figure>They are indeed the 'Big Four' with Empire the shortest at 198 metres. Seen in the top image above, Brady's Vision Tower is all but externally complete whilst Victoria One, Light House and Empire's visible jump forms round out the quartet.

Under the guidance of Probuild both Victoria One and Empire's jump forms have skipped ahead of their respective floor plates, whilst Brookfiled Multiplex's Light House has employed a common placing boom to pour both floor plate and core, thus the difference in appearance.

In terms of physical finishes Light House shapes as being the most striking, with the undulating Elenberg Fraser-designed tower already showing some unique purple design features over its early levels. Victoria One has received its first glazed facade panels whilst the golden fins of Empire continue to rise rapidly.

<h2>La Trobe Street bulks up</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image9_6.jpg" rel="gallery-all" title="La Trobe Street also maintains strong construction activity"><img alt="" class="image-article-full-width-580px" height="719" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image9_6.jpg?itok=vZDKtJ1o" title="La Trobe Street also maintains strong construction activity" width="580"></a>

<figcaption>La Trobe Street also maintains strong construction activity</figcaption></figure>La Trobe Street has a case of the blues with three towers nearing completion and sporting predominantly blue facades. Hickory Group's La Trobe Tower build is racing toward its structural completion thanks to the Hickory Building System whilst nearby Eporo Tower is also close to topping out.

Further along La Trobe Street and the ultra thin Trillium Tower is also approaching its final height under the guidance of head contractor Built.

Whilst not on La Trobe Street but in close proximity, EQ Tower is approximately half way to its ultimate height. Sporting a uniform purple facade, the highly overt build has brought another shade of Elenberg Fraser purple to the area.

<h2>Down and dirty</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image7_8.jpg" rel="gallery-all" title="Projects yet to break ground level"><img alt="" class="image-article-full-width-580px" height="407" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image7_8.jpg?itok=0Cxw9SjQ" title="Projects yet to break ground level" width="580"></a>

<figcaption>Projects yet to break ground level</figcaption></figure>Aurora Melbourne Central, Avant, Scape Swanston Street and Conservatory are all currently at a preliminary stage of construction centred around site ground works.

Avant seen above left will have its core soon enough with footings in place whilst Scape Swanston has made rapid progression over the last month, with its tower crane starter already in place.

<h2>Future builds on the radar</h2>

Future builds for the area are headed by the twin-towered Queens Place development and Scape La Trobe Street which are well into their respective development processes.  

Future paper developments such as 48-52 La Trobe Street, the expected 200 metre Munro site tower, 98-102 Franklin Street, 97 Franklin Street and 111-125 A'Beckett Street as well as the extension to Melbourne Central Station as part of the Melbourne Metro Rail project will ensure Melbourne's Northern CBD will continue to see healthy levels of construction for some years to come.
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The CBD's northern construction boom in colour

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Approval is being sought for a mixed use Southbank skyscraper that will assume the form of a flower. Designed by Elenberg Fraser, 51-65 Clarke Street would surpass the 200 metre mark in a pocket of Southbank nestled alongside the West Gate Freeway.

Developer Newcity Group has also sought to add a unique feature to the project; a dedicated business and cultural exchange centre atop the tower that would seek to strengthen ties between Melbourne and southern China's economic powerhouse city of Guangzhou.

Documents within the planning application also indicate that the project would create thousands of construction jobs over the life of the project and 140 ongoing jobs linked to the hotel element within the tower.

The plans for 51-65 Clarke Street follows on from the site's successful sale during 2014, where <a href="http://www.theaustralian.com.au/business/property/cbd-site-snapped-up-for-304m/news-story/d7a0f65128861186f3ecab846e6bddd5">CBRE City Sales were able to secure the vendor $30.4 million</a> for the tri-fronted development plot.

<h2>51-65 Clarke Street planning application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image2sbef.jpg" rel="gallery-all" title="51-65 Clarke Street as seen within the project Town Planning Report"><img alt="" class="image-article-full-width-580px" height="800" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image2sbef.jpg?itok=pCCbqTxq" title="51-65 Clarke Street as seen within the project Town Planning Report" width="580"></a>

<figcaption>51-65 Clarke Street as seen within the project Town Planning Report</figcaption></figure><ul>
<li>Site area: 1,787 square metres</li>
	<li>Current use: three storey commercial building</li>
	<li>Proposed 73 level tower at 245.05 RL to top of architectural feature</li>
	<li>112 hotel suites</li>
	<li>512 apartments: 166 x 1BR, 318 x 2BR, 28 x 3BR</li>
	<li>Business Hub: 1,042 square metres</li>
	<li>Level 8 &amp; 54 facilities and amenities</li>
	<li>Retail and function centre: 1,541 square metres</li>
	<li>120 car parking spaces and 327 bicycle spaces</li>
</ul>
<h2>Newcity for an old relationship</h2>

Newcity Development (One) Pty Ltd is behind the proposal, one of many Chinese-backed developers that have descended upon Melbourne in recent years.

According to the application's Town Planning Report, "The Newcity Group and more relevantly Cao Zhiwei, the Chairman of ‘Newcity Group’ is a member of the political advisory body of Guangzhou. This development, and in particular the exchange hub is seen as a significant step in establishing a destination and beacon for commerce between Guangzhou and Melbourne."

Thus far the following businesses have been noted as providing support for the intended business and cultural exchange:

<ul>
<li>The People’s Government of Guangzhou Municipality</li>
	<li>Chinese People’s Political Consultative Conference Guangzhou Committee</li>
	<li>Guangzhou Association for Friendship with Foreign Countries</li>
	<li>Guangzhou University</li>
	<li>Guangzhou Real Estate Association</li>
	<li>Department of Culture Guangzhou Municipality</li>
	<li>Guangzhou Women’s Federation</li>
</ul>
<h2>Seeking exemption</h2>

The site is subject to Design and Development Overlay Schedule 10 (DDO10), which was introduced into the Melbourne Planning Scheme during September 2015 as part of the broader C262 amendments implemented by Minister Wynne.

As initially submitted, the Elenberg Fraser design complied to podium height, street setback and tower setback requirements, although a plot ratio of 35:1 results. Above the discretionary desired plot ratio of 24:1, the development team has in turn requested a variation to allow the tower to proceed as planned.

It is worth noting that the development team sought and was granted an extension of time request for the submission during February 2016; what results from subsequent projects refinements remains to be seen.

<h2>Shaping Southbank</h2>

51-65 Clarke Street's form which is based upon the shape of a Bombax Ceiba Flower is the latest of a number of shapely Southbank talls to create headlines of late.

Last week it was widely reported that Crown Limited and Schiavello have formally submitted a proposal for their 1 Queensbridge Street tower. <a href="http://www.afr.com/real-estate/james-packer-proposes-australias-tallest-building-at-crown-in-melbourne-20160511-gosg43#ixzz48Nj5iVTC">According to Fairfax</a>, the tower would hold 306,666 of Gross Floor Area and maintain a plot ratio of 57:1.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image5clarke.jpg" rel="gallery-all" title="54-56 Clarke Street markeying material. Image: CBRE City Sales"><img alt="" class="image-article-full-width-580px" height="339" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image5clarke.jpg?itok=Gs8Nm91w" title="54-56 Clarke Street markeying material. Image: CBRE City Sales" width="580"></a>

<figcaption>54-56 Clarke Street markeying material. Image: CBRE City Sales</figcaption></figure>Also in the news is the flowing 54-56 Clarke Street project created by BKK Architects which has been placed on the market with planning approval in tow.

At 240 metres 54-56 Clarke Street shadows 51-65 Clarke Street for height, with both future towers opposite one another.

<h2>51-65 Clarke Street development team</h2>

<ul>
<li>Developer: Newcity Group (Newcity Development (One) Pty Ltd)</li>
	<li>Architectural plans: Elenberg Fraser Architects</li>
	<li>Urban Context Report: Elenberg Fraser Architects</li>
	<li>Planning: Urbis</li>
	<li>Traffic Engineering Assessment: One Mile Grid Traffic Consultants</li>
	<li>Waste Management Plan: Wastech</li>
	<li>Sustainability Management Plan: Norman Disney and Young</li>
	<li>Economic Investment Impact Analysis: ShineWing</li>
	<li>Landscape and Masterplan: Aspect Landscape Architects</li>
	<li>Environmental Wind Assessment: MEL</li>
</ul>
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51-65 Clarke Street shapes as a Southbank tower with a twist

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Following news last week that <a href="http://www.afr.com/real-estate/deloitte-to-move-to-mirvacs-collins-street-tower-20160503-gokw2w#ixzz47dSTkXYT">Deloitte has all but signed up</a> to Mirvac's 477 Collins Street project, another large-scale commercial office build is nearing reality with a construction tender released for the new Victoria Police Complex.

Located alongside the near new Melbourne West Police Station, the Victoria Police Complex at 311 Spencer Street would consist of approximately 40,000sqm of office space. With the calling for construction tenders, Cbus Property and project partner Australia Post now look set to realise the project following extensive negotiations with the Victorian government.

Both the Melbourne West Police Station and Victoria Police Complex share an 11,750sqm site which was previously utilised by Australia Post.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image30_6.jpg" rel="gallery-all" title="Street level perspective of the Victoria Police Centre. Image: Department of Treasury and Finance"><img alt="" class="image-article-full-width-580px" height="372" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image30_6.jpg?itok=vxx5Zufa" title="Street level perspective of the Victoria Police Centre. Image: Department of Treasury and Finance" width="580"></a>

<figcaption>Street level perspective of the Victoria Police Centre. Image: Department of Treasury and Finance</figcaption></figure>Created by architecture firm Woods Bagot, the new $300 million police headquarters has been designed to complement its $240 million neighbour which was completed during 2015.

According to <a href="http://www.dtf.vic.gov.au/Infrastructure-Delivery/Market-led-proposals">Department of Treasury and Finance details</a>, 311 Spencer Street was cleared during February 2016 to move to phase four of the development process after first being put forward during May 2015. Phase four involves the negotiation and assessment of a final offer between the State government and development team.

The market-led development would see Cbus Property and Australia Post fund and develop the new Victoria Police Centre in return for a substantial long term lease from Victoria Police, given the force's current lease within Docklands' World Trade Centre expires during 2020.

<blockquote>
The proposed development creates a unique opportunity for Victoria Police to co-locate and consolidate their Melbourne CBD operations into one stand-alone precinct.

The features of the site combined with landscaping, urban design interventions, built form initiatives and invisible technologies will provide Victoria Police with a secure facility that remains integrated into the wider streetscape. The site is within close proximity to Southern Cross Station and provides excellent access and egress to arterial road networks.

The precinct will be a Melbourne landmark, creating new opportunities for the Victoria Police to engage with the community, whilst also enabling more effective services to be delivered to the community. 
<cite>Market-led Proposals Guideline: Victoria Police Centre Project Overview</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/cbus.jpg" rel="gallery-all" title="313 Spencer Street with the adjoining vacant 311 Spencer Street. Image: DCWC"><img alt="" class="image-article-full-width-580px" height="386" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/cbus.jpg?itok=O32_Gx9D" title="313 Spencer Street with the adjoining vacant 311 Spencer Street. Image: DCWC" width="580"></a>

<figcaption>Melbourne West Police Station with the adjoining vacant 311 Spencer Street. Image: DCWC</figcaption></figure>Incidentally 412 St Kilda Road which formerly served as the St Kilda Road Police Complex has been subject to a separate development process with ARM Architecture heading plans to convert the commercial building into luxury apartments.

<a href="/new-apartments/the-mayfair-412-st-kilda-road-melbourne">Outlined by Urban.com.au earlier in the year</a>, the project is the latest local foray for Malaysian developer UEM Sunrise with approximately 180 apartments set within the refashioned building, which will be clad largely in bronze coloured cladding. According to City of Port Phillip's Online Planning Register, 412 St Kilda Road received a council-issued permit during March 2016.
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The new Victoria Police Centre looks set to become reality

<html><body>
City of Melbourne's draft 2016-17 Annual Plan and Budget was released late last week, with public submissions set to be accepted up until the Future Melbourne Committee decides upon the budget on 16 June 2016.

With total spending of $495.89 million, $399.41 million is expected to be dedicated toward programs and services, while $108.48 million is earmarked for infrastructure programs.

Council's headline project, the Queen Victoria Market, is likely to receive a further $8.45 million, in addition to the $76 million outlaid on acquiring the adjoining Munro site which forms part of the overall project.

<blockquote>
The $250 million renewal of the Queen Victoria Market Precinct is the largest project in Council’s history: a world-class regeneration of a much-loved market that will improve the trader, customer and visitor experience.

We’re now moving from planning to project delivery and this $8.45 million will allow us to implement the Queen Victoria Market Master Plan.

We will soon release a detailed plan outlining how key renewal projects will be managed. In the initial stages, this will include upgrades to trader facilities to address safety issues and better meet trader requirements.
<cite>Lord Mayor Robert Doyle</cite>
</blockquote>

In addition to Queen Vic's redevelopment, a host of further infrastructure projects slated for the forthcoming financial year include:

<ul>
<li>Energy efficient street light renewal: $5 million</li>
	<li>Major streetscape improvements and design: $4.35 million</li>
	<li>Urban landscapes climate adaptation (new streets and associated open spaces): $2.656 million</li>
	<li>Lady Huntingfield Child Care Centre Upgrade: $2.2 million</li>
	<li>Tree planting program (3000 trees): $1.5 million</li>
	<li>Bicycle Improvement Program: $1.56 million</li>
	<li>Green Your Laneway Pilot Project: $1.3 million</li>
	<li>Hawke and Adderley Street open space: $1.1 million</li>
	<li>Flood mitigation new works: $1 million</li>
	<li>Implementation of Docklands Community and Place Plan: $1 million</li>
	<li>Southbank Boulevard upgrading: $1 million</li>
</ul>
The Draft 2016-17 Annual Plan and Budget accommodates for population growth and according shifts in demand for council support and services.

<blockquote>
Melbourne has changed dramatically in the last four years and population growth is one of the biggest challenges we have faced.

Last year our city experienced a 5.5 per cent increase in population growth - an additional 6800 people brought our total population to more than 129,000 people. This is the final budget of this Council and it is focused on smart and sustainable investments.

This will ensure we have a well-planned city to meet the needs of our growing community without compromising its character and liveability.
<cite>Councillor Ken Ong, Chair of the Planning portfolio</cite>
</blockquote>

As elections will be held on Saturday, 22 October 2016 to determine Melbourne's City Council's leadership team, the Draft 2016-17 Annual Plan and Budget is the last under the current leadership regime. This final budget also concludes Council's four year vision, with an emphasis on growth, prosperity and liveability.

According to City of Melbourne, the final budget also cements the current Council’s legacy: one of a Melbourne that is a great place to work, live and visit.
</body></html>

Queen Victoria Market advances as part of City of Melbourne's 2016-17 budget

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Urban.com.au recently took the opportunity to talk with Fridcorp's founder and director, Paul Fridman, in order to understand what lies ahead for the developer which has made a reputation for elevating design integrity.

With works completed on Fridcorp's most recent Melbourne project, Morton Avenue located in Carnegie, Fridcorp is in the process of once more ramping up its development pipeline. Of late it has been widely reported that Fridcorp secured a permit approved development site within North Melbourne's Arden-Macaulay precinct.

3 and 5-15 Shiel Street came with approval for 65 residences under the previous scheme created by Inhabit Design. Feeling the apartment mix to be out of line with Fridcorp's expectations, the Shiel Street project has been handed to long time collaborator Elenberg Fraser.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/fridcorp_3_5-15_shiel.jpg" rel="gallery-all" title="Fridcorp's North Melbourne development site"><img alt="" class="image-article-full-width-580px" height="410" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/fridcorp_3_5-15_shiel.jpg?itok=2aILl2i0" title="Fridcorp's North Melbourne development site" width="580"></a>

<figcaption>Fridcorp's North Melbourne development site</figcaption></figure>Former pursuits between developer and architect have resulted in highly regarded residential projects such as South Yarra's Lilli and Avenue. Paul Fridman explains that Elenberg Fraser have an understanding of Fridcorp's expectations in terms of design aesthetics and tailoring a particular design toward the target purchaser.

Set over a 1,311sqm site, Fridcorp are intending to create approximately 120 apartments across 12 levels, with the project set to enter planning shortly. Quizzed on the ideal buyer for North Melbourne, Paul Fridman sees the project as attracting owner-occupiers and what he refers to as the "sophisticated investor."

While expected release to market is slated for 2017, Fridcorp are now also closing in on securing a Fitzroy development site; the first for Fridcorp in what is one of Melbourne's most sought after suburbs.

100 apartments are expected for the Fitzroy development, a number in which Paul Fridman feels is a highly manageable development size in terms financing, ease of apartment sales, construction delivery and "time spent on the balance sheet." Smaller projects in the circa 100 block are cited by Paul as necessary in terms of maintaining momentum when considered in relation to large scale projects.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/166_06-10-2015_9863.gif" rel="gallery-all" title="South Yarra will remain a favoured suburb for Fridcorp"><img alt="" class="image-article-full-width-580px" height="305" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/166_06-10-2015_9863.gif?itok=yDmVyjPa" title="South Yarra will remain a favoured suburb for Fridcorp" width="580"></a>

<figcaption>South Yarra will remain a favoured suburb for Fridcorp</figcaption></figure>And Fridcorp do indeed have a hulking project on the radar in the form of 627 Chapel Street. By far the developer's largest project, it signals a return to South Yarra for Fridcorp which has enjoyed previous success within the suburb's Forrest Hill precinct.

Asked on the progression of the planning application, Paul expects the project to be publicly advertised within weeks.

Containing 450 apartments over 40 levels, 627 Chapel Street is tentatively valued at $500 million.

Keen to champion the public benefits of the intended development which Paul Fridman describes as creating a nexus between South Yarra Station and Chapel Street, the tower is to be set atop a highly activated ground level. Restaurants and bars are set to feature, further drawing patronage to the area which is currently experiencing a concerted development push.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/159_03-12-2015_8176.jpg" rel="gallery-all" title="Fridcorp's former Wonder Erskenville development"><img alt="" class="image-article-full-width-580px" height="281" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/159_03-12-2015_8176.jpg?itok=WSTN7PV1" title="Fridcorp's former Wonder Erskenville development" width="580"></a>

<figcaption>Fridcorp's former Wonder Erskenville development</figcaption></figure>Nationally Fridcorp are active across Melbourne, Sydney and Brisbane. With depth across all markets, Paul Fridman is especially bullish on the Sydney apartment sector.

Sydney in particular is maintaining positive fundamentals and excellent yield as evidenced by Fridcorp's sale of an approved development scheme in Erskenville to B1 Group; as Paul Fridman stated "It was an offer we just couldn't refuse." As to whether Fridcorp would move into other capital cities, Adelaide and Perth were mentioned in dispatches with lack of market depth and distance cited as prohibitive factors.

Nonetheless with an expanding workbook, Fridcorp are looking to once again press on with delivering high-end apartment projects.
</body></html>

Paul Fridman talks to Urban.com.au

Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/tsioMLcnjas?si=zq-ys3JuWpfa5hFv" title="YouTube video player" width="560"></iframe>

The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

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The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

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The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

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The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

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Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

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Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

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Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

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Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

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Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

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The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

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The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Mark Baljak

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