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It's unprecedented times for Brunswick and surrounding suburbs Brunswick East and Brunswick West. Never before have the trio of postcodes been so popular with Melbourne's apartment builders with 13 separate projects currently under construction.

The yield of apartments from these projects is set to exceed 1,300 dwellings. Brunswick East leads the way with seven projects under construction, followed by Brunswick with four and Brunswick West with two.

Sourcing Apartments.com.au's Project Database, the area is traditionally dominated by medium-sized apartment projects averaging 40-50 dwellings, although the current count of 1,300 apartments under construction is skewed by two large projects which jointly account for approximately 700 apartments under construction.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image40_4.jpg" rel="gallery-all" title="Ettaro and York Brunswick West are underpinning the area's construction progress"><img alt="" class="image-article-full-width-580px" height="221" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image40_4.jpg?itok=te8wrDOg" title="Ettaro and York Brunswick West are underpinning the area's construction progress" width="580"></a>

<figcaption>Ettaro and York Brunswick West are underpinning the area's construction progress</figcaption></figure>The largest with 400 plus apartments is Brunswick East's Hayball-designed Ettaro which is rapidly approaching completion at the hands of LU Simon, whilst York Brunswick West has seen works begin on the second phase of the project for developer R.Corporation.

Most recent to begin construction have been The Moreland and Protec Property Group's The Dux located adjacent to Anstey Station. A long time favourite of Apartments.com.au, Anstey Precinct as it has been christened is a pocket of Brunswick dedicated toward urban renewal/higher density living.

Joining The Dux under construction within Anstey Precinct are Hendrix Apartments and 8 Bresse Street, with the much publicised Nightingale Apartments on Florence Street set to begin its build. Post its visit to VCAT and subsequent minor design alterations, Nightingale is now poised to become the latest project within Anstey Precinct to offer "delivery of tangible, meaningful, visitable and assessable built outcomes," following in the footsteps of <a href="/news/is-this-melbournes-best-new-residential-development">The Commons</a>.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_4890.jpg" rel="gallery-all" title="Bensons Property Group's C3 Brunswick"><img alt="" class="image-article-full-width-580px" height="380" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_4890.jpg?itok=kYDuEGLs" title="Bensons Property Group's C3 Brunswick" width="580"></a>

<figcaption>Bensons Property Group's C3 Brunswick</figcaption></figure>Further to the 13 projects under construction, Apartments.com.au has identified a further 10 apartment projects set for an imminent construction start. 

Among them is Alpha 14 Property Group's Crest on Sydney Road, the aforementioned Nightingale Brunswick and what shapes as Moreland's tallest project to date, Brunswick Heart. Set over 14 levels, site preparation for the RotheLowman-designed project is complete with a builder set to take site possession shortly.

These 10 projects combined will add another 800 plus dwellings to Moreland's ballooning apartment market.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_4929.jpg" rel="gallery-all" title="MakShaq's 8 Lygon is moving toward construction"><img alt="" class="image-article-full-width-580px" height="386" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_4929.jpg?itok=RF9uPV-H" title="MakShaq's 8 Lygon is moving toward construction" width="580"></a>

<figcaption>MakShaq's 8 Lygon is moving toward construction</figcaption></figure>Whilst construction and projects at sales remain robust within Brunswick and its adjoining suburbs, there are signs that the surge in apartments may be slowing.

2016 has brought a discernible slow down in the number of larger apartment projects filtering through Moreland City Council's online planning platform. Indeed scant few new listing within Moreland have been added to the Apartments.com.au Project Database in recent times as developers seem content in delivering on the healthy backlog of approved projects.

With the persistent talk of market oversupply, the easing of projects at planning could also be a sign that developers have cooled on the Brunswick market somewhat given it has traditionally been the domain of smaller sized apartments aimed toward investors and singles/couples.
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silvermb

Unprecedented times for Brunswick's apartment growth, but can it last?

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There's been much comment about the nature of the property market both in Melbourne and nationally of late. It could be reasonably argued that the sector is subject to certain trends like any other; the dominance of Asian-based buyers in Melbourne's property market in recent years is a prime example.

So what is the current direction of the property market and in particular Melbourne apartment market? It's been well publicised that discerning buyers have swung to more bespoke or intimate projects, shying away from larger inner city investor-driven stock.

But what of the influence of the growing band of buyers emanating from Sydney and whay have they risen to prominence here in Melbourne?

Urban.com.au posed a series of questions to three prominent players in the Melbourne apartment market, with the following answers provided:

<h2>Future Estate Founder &amp; Managing Director, Ben Anderson</h2>

How strong is the interest from Sydney and has there been a discernible increase in interest over the last year?

We have definitely witnessed a large increase in the number of Sydney-based purchasers buying into our projects; particularly over the last few years. The feedback we have received is that, given the affordability constraints of the Sydney market, investors are being forced to look elsewhere, with Melbourne and Brisbane logical alternatives.

Melbourne, being the next biggest city in Australia, boasts a significantly larger, much more diverse economy with a broader range of employment opportunities than Brisbane, so naturally it is the most popular choice. Investors can appreciate and understand the inherent benefits of a city of this size and scale.

What is the conversion rate of interested Sydneysiders to sales contracts?

Very few reservations we receive from our Sydney clients drop away; they are currently the most active purchasers across our projects.

Are Sydneysiders buying in Melbourne skewed toward owner occupiers or investors, and if the latter what apartment size and layout are they requesting?

Over the last 12 months, we have noticed that Sydneysiders buying in Melbourne have predominately been doing so for investment purposes, however, this is an ever evolving trend.

Recognised as the world’s most liveable city for the fifth year in a row, it is no wonder that more and more people are migrating from NSW to Melbourne. Something to consider on this note is, with each property cycle, affordability plays an important role, especially when it comes to interstate migration.

People will naturally move away from an unaffordable location and seek out residence in a cheaper area, that we know, the obvious limiting factor here is employment opportunity. Thus, when comparing the size, strength and diversity of the Melbourne economy with Sydney, a city with similar income potential, property price becomes the prime motivation.

Melbourne housing is far more affordable, it is as simple as that, which is why Future Estate are focusing our attention on this market.

Typically we like to see 30%-35% (max) of a household’s income going to mortgage repayments. The rationale behind this is that house price growth can only continue long-term if people can afford to buy. If, however, affordability is too constrained, as is the case in many parts of Sydney where 50% of a household’s income goes to mortgage repayments, then the prospects of sustainable capital growth are far lower and the risk of a price correction, far higher.

Hence Melbourne’s reputation as a smarter investment opportunity and Sydney’s a high-risk, low-reward market.

<h2>Cameron Clarke, Founder &amp; Principal of My Real Estate Mate</h2>

Why are Sydney investors drawn to Melbourne?

The feeling of 'value' in Melbourne is more discernible. Sydney entry prices are high for prospective buyers and investors, and there is strong competition from Asian-based and backed buyers across all sectors of property.

Having missed out or feeling that they will, Melbourne is the next logical step in their quest to purchase property.

Define the typical buyer from Sydney.

Couples are saying lets move to Melbourne feeling that Sydney is at its peak, with entrepreneurial types and sole investors also present. They're attracted to stamp duty savings and depreciation over buying established property in Sydney.

There is also a degree of an 'I own an investment property interstate' mentality, with accounts for many of the client referrals we receive.

What's the typical property Sydneysiders have in mind when purchasing in Melbourne?

Enquiries from Sydney-based prospective clients have doubled since January 2016, with the trend really cementing itself during June 2015. Product-wise a single bedroom apartment in Sydney is roughly the same as a two bedroom, 2 bathroom in Melbourne so this is preferred product, with or without a car park. Melbourne's public transport system is well regarded and understood by those who are seeking properties without the intention of owning a vehicle..

Budgets for prospective Sydney buyers range from $400,000-$600,000; clients are happy looking at marketing and plans over email and will generally come to Melbourne once they have genuine intent on a particular property...bottom line is that with $600,000 a Sydney resident will achieve far more in Melbourne than the Harbour City.

<h2>Bradley Dean, Director of off the plan sales and marketing company Eton Property Group</h2>

How strong is the interest from Sydney and has there been a discernible increase in interest over the last year?

We have seen a huge increase in the interest in Melbourne properties from Sydney buyers in the last 12 months.

With the Sydney market reaching record heights, buyers are now looking to Melbourne for the cheaper alternative. Buyers are quick to move, understanding that if they want the best choice of apartments they need to act quickly, as has been the case with one of our projects in North Melbourne, Reflections, where demand from Sydney investors has been particularly strong.

What is the conversion rate of interested Sydneysiders to sales contracts where possible?

We have found, given the quality of the projects we are currently marketing, 20-30% of Sydney registrations are converting into sales, most of whom are buying, sight unseen.

What we are also noticing is a shift in the locations they are favouring, with many Sydneysiders shifting their focus from CBD &amp; Southbank projects to inner fringe areas of Melbourne. This can be put down to the growing realisation that Melbourne’s CBD and Southbank are becoming over-developed and locals would in fact prefer to live on the outskirts of the inner city, where they have access to superior public transport links, schools, cafés, eateries, amenities and leisure facilities.

Beyond location, these buyers are becoming savvier and know to seek out those projects offering luxury inclusions, better quality fixtures and fittings, and limited communal facilities, to ensure body corporate costs are kept at a minimum.

Are Sydneysiders buying in Melbourne skewed toward owner occupiers or investors, and if the latter what apartment size and layout are they requesting?

The Sydneysiders we are dealing with are mostly investors.

Melbourne is such a competitive market, here you can pick up a one-bedroom apartment for under $450,000 and a two-bedroom apartment for under $650,000. For those interstate investors, it is almost like bargain buying; for the price of one, one-bedroom apartment they can double down in Melbourne and buy two.

Interestingly, however, we have had a couple of instances where young couples are relocating their lives and migrating south to start a fresh in Melbourne where it is so much more affordable.

Lead image: Tommy Miller
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Sydney property buyers seek solace in Melbourne

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With an already impressive list of recently completed and upcoming projects, Melbourne's student accommodation sector looks set to receive another Urbanest location with the operator sizing up a prime Carlton corner site.

A $61 million proposal has been lodged with City of Melbourne during April that would see a new tower containing 628 student beds at 599-605 Swanston Street. Rising behind a retained heritage facade, the proposal adds to the crush of development surrounding the Queensberry Street and Swanston Street intersection.

More so Urbanest's latest Melbourne location underwrites the strength in the student accommodation market, with a plethora of inner city projects in the development pipeline as operators scramble to respond to pent-up demand.

<h2>599-605 Swanston Street development summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image18_9.jpg" rel="gallery-all" title="Perspective view of the proposed tower. Planning image: Hayball"><img alt="" class="image-article-full-width-580px" height="527" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image18_9.jpg?itok=sSuEAvSl" title="Perspective view of the proposed tower. Planning image: Hayball" width="580"></a>

<figcaption>Perspective view of the proposed tower. Planning image: Hayball</figcaption></figure><ul>
<li>1,711sqm island site containing a heritage building onsite</li>
	<li>Proposed 20 storey tower of 61.5 metres</li>
	<li>628 student beds within 289 units</li>
	<li>924sqm communal internal space and 336sqm communal external space</li>
	<li>194sqm retail area</li>
	<li>Total GFA: 17,394sqm</li>
	<li>0 car parking spaces and 87 bicycle bays</li>
</ul>
<h2>Design statement</h2>

<blockquote>
The articulation of detail across the facades aims to treat the building in the round with a responsive kit of parts that retains a considered reading from street and skyline. A fine bronze metallic blade pattern is distributed over a high-quality performance glass skin.

The level of transparency is controlled by the glass and blade density.

The pure glass skin is revealed at lower levels to make the active common areas and retail visible. At the skyline level the glass is also revealed to promote a sky reflectance and relationship to the commercial city backdrop.
<cite>Hayball Urban Context Report</cite>
</blockquote>

Readers may be aware that 599-605 Swanston Street's external appearance holds certain similarities to a fellow current Hayball-designed student accommodation project at <a href="/developments/melbourne-vic-3000">42-50 La Trobe Street</a>. That aside 599-605 Swanston Street in a design sense is far superior relative to a number of student accommodation projects delivered along Swanston Street in the early 2000's that could now be considered a blight on the landscape.

<h2>Lower level transparency</h2>

The onsite 1878-era heritage building holds a C grade listing and is set to be facaded during the demolition stage. The development team has argued that "this extent of demolition is acceptable given it involves fabric that is either not visible from the public realm, or that is secondary in character."

The retained exterior is set to be amalgamated with a heavy glazing over lower levels that will frame four separate retail tenancies to Brompton Place and Queensberry Street, with a further tenancy facing Swanston Street. A lounge, gym, study desks and large living room are also slated to interact with Queensberry Street.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image17_5.jpg" rel="gallery-all" title="Urbanest's two completed Melbourne projects. Images: DKO Architecture"><img alt="" class="image-article-full-width-580px" height="244" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image17_5.jpg?itok=Mfk5xNpq" title="Urbanest's two completed Melbourne projects. Images: DKO Architecture" width="580"></a>

<figcaption>Urbanest's two completed Melbourne projects. Images: DKO Architecture</figcaption></figure><h2>Urbanest in Melbourne</h2>

Since the outfit's creation during 2008 Urbanest have pursued a national roll-out of student accommodation projects. Now one of the nation's largest accommodation providers, Urbanest's Melbourne presence is more of a recent effort with their first project at 105 Berkeley Street, Carlton completed during 2014.

316 La Trobe Street, Melbourne reached completion for the start of the 2015 academic year with the Urbanest-branded tower designed by DKO Architecture. At 24 levels and containing as many as 1,250 student beds 316 La Trobe Street remains one of the tallest student accommodation buildings in Melbourne.

Coupled with 105 Berkeley Street's 188 beds and the intended 628 within 599-605 Swanston Street, Urbanest will eventually control in excess of 2,000 student beds within inner Melbourne.
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Urbanest adds another tower to the student accommodation surge

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Fishermans Bend's long awaited school will be joined by a number of additional community and infrastructure upgrades as the Victorian Government yesterday unveiled its vision for the new education and community precinct.

Four additional projects joining the South Melbourne Primary School are:

<ul>
<li>An 8,400 square metre park available to the school and for public use, to be ready for when the school opens in January 2018</li>
	<li>Upgraded tram stops around routes 109 and 96</li>
	<li>Street and intersection upgrades around Douglas, Ferrars, Meaden, Buckhurst and Kerr Streets</li>
	<li>New cycle lanes, kerbs and intersection upgrades for better pedestrian and cyclist access, providing safe routes to the school and park</li>
</ul>
<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image7fbc.jpg" rel="gallery-all" title="Location diagram outlining the five projects "><img alt="" class="image-article-full-width-580px" height="403" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image7fbc.jpg?itok=TP1FdaRZ" title="Location diagram outlining the five projects " width="580"></a>

<figcaption>Location diagram outlining the five projects</figcaption></figure>The 8,400 square metre plot designated as Montague Precinct's first park will also have the potential to expand with surrounding roads earmarked for closure, similar to the 447 Collins Street/Market Street expanded public realm scenario which is currently playing out in Melbourne's CBD.

Additionally Railway Place which runs parallel to the new school will be heavily remodelled to become a pedestrian priority area with direct connects to the 96 tram route. A terraced area will be created with an eye toward hosting public gatherings, outdoor teaching and live performances.

<h2>What they say</h2>

<blockquote>
Investing in Fishermans Bend and bringing the community with us means we will have new suburbs close to Melbourne’s CBD where we can accommodate another 80,000 people over the coming decades.
<cite>Minister for Planning Richard Wynne</cite>
</blockquote>

<blockquote>
We’re delivering more school places in South Melbourne and this plan for the surrounding streets will give students safe access on foot, on their bikes and on public transport.
<cite>Minister for Education James Merlino</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image8_7.jpg" rel="gallery-all" title="South Melbourne Primary School. Image: Hayball"><img alt="" class="image-article-full-width-580px" height="400" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image8_7.jpg?itok=Bv5TrJ9H" title="South Melbourne Primary School. Image: Hayball" width="580"></a>

<figcaption>South Melbourne Primary School. Image: Hayball</figcaption></figure>The project's centrepiece will be a new vertical school created by design practice Hayball that will be capable of accommodating 525 students. Set over a 5,000 square metre site, the five level building is at early construction and will include an early-learning centre set atop its roof, outdoor study areas, administration space, multi-purpose community rooms and a recreation hub.

South Melbourne Primary School is set to open during 2018.

The park which will be located diagonally opposite the new learning campus was previously subject to a <a href="/news/from-the-ground-up-2-4-buckhurst-street-south-melbourne">sizeable dual tower residential project</a> which was to have included 360 apartments. The site was subsequently purchased by the Victorian Government for $20 million during 2015 in order to facilitate the delivery of a new public space.

Upon completion the various new community resources will be managed by the City of Port Phillip.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image6fbc.jpg" rel="gallery-all" title="Railway Place perspective"><img alt="" class="image-article-full-width-580px" height="389" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image6fbc.jpg?itok=W0uUBynK" title="Railway Place perspective" width="580"></a>

<figcaption>Railway Place perspective</figcaption></figure><h2>Community feedback</h2>

The <a href="http://haveyoursay.delwp.vic.gov.au/ferrars-street">Ferrars Street Education and Community Precinct – Proposed Works</a> document provides further detail as to what can be expected for what amounts to Fishermans Bend's first civic precinct. Interested individuals can engage in conversation on the Ferrars Street Education and Community Precinct.

A survey is available for public scrutiny regarding the intended works which is available via the link above and will remain open for public feedback up until Friday 1 July 2016.

While Fishermans Bend's initial community precinct takes shape, planning applications for the precinct also continue to filter through, while the number of projects advancing to sales has also increased. To date Blue Earth Group's Gravity Tower remains the sole high-rise residential project under construction within Fishermans Bend.
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The wraps come off Fishermans Bend's new community precinct

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Burgeoning developer AZX Group's Melbourne presence continues to evolve with their latest project before State planning officers subject to recent revisions. The last parcel of land to be offered for sale surrounding Etihad Stadium, 685 La Trobe Street's reworked April 2016 plans show heavily activated frontages with two residential towers set above.

After securing the vacant site for a <a href="http://www.smh.com.au/business/property/azx-buys-docklands-site-20150728-gimakw">reported $31.1 million</a>, AZX Group are pursuing 629 apartments for the 4,411sqm site with Peddle Thorp Architects entrusted with the design.

AZX Group are expecting that the revised residential towers will replace an approved office scheme for the site. Designed by Bates Smart for then owner Charter Hall, the facility was to have offered <a href="http://www.flagshipgroup.com.au/projects/another-development/">35,000sqm of office accommodation in a project valued at $220 million.</a>

<h2>685 La Trobe Street development summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image17_4.jpg" rel="gallery-all" title="685 La Trobe Street's northern elevation. Planning image: Peddle Thorp"><img alt="" class="image-article-full-width-580px" height="386" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image17_4.jpg?itok=O1SHsSMk" title="685 La Trobe Street's northern elevation. Planning image: Peddle Thorp" width="580"></a>

<figcaption>685 La Trobe Street's northern elevation. Planning image: Peddle Thorp</figcaption></figure><ul>
<li>Vacant site of 4,411sqm</li>
	<li>Dual towers with the taller at 74.5 metres</li>
	<li>629 apartments in total</li>
	<li>Tower 1: 140 x 1BR, 176 x 2BR, 3 x BR</li>
	<li>Tower 2: 59 x 1BR, 247 x 2BR, 4 x 3B </li>
	<li>Total retail NSA: 1,035sqm</li>
	<li>Provision for 373 bicycle bays and 103 car parking bays</li>
	<li>Project GFA: 62,614sqm</li>
</ul>
<h2>Public interface</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image18_8.jpg" rel="gallery-all" title="Concourse level. Planning image: Peddle Thorp"><img alt="" class="image-article-full-width-580px" height="448" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image18_8.jpg?itok=mlvMciP8" title="Concourse level. Planning image: Peddle Thorp" width="580"></a>

<figcaption>Concourse level. Planning image: Peddle Thorp</figcaption></figure>685 La Trobe Street is heavily activated with retail to three frontages over multiple levels, owing to the sloping nature of the site and Etihad Stadium's elevated concourse. 

Services to the development will for the most be confined to the westerly aspect which fronts a service lane, whilst an obligatory art installation will wrap the south-west corner of the development. In total 9 retail spaces wrap the development; a far stronger level of activation than a handful of neighbouring project that front Etihad Stadium.

The space separating both towers is expected to be finished with paving and areas of lawn which is a far cry from the barren concourse that currently surrounds Etihad Stadium.

685 La Trobe Street 's emphasis on interacting with its surrounds follows on from the <a href="http://www.afl.com.au/news/2016-04-29/ambitious-plan-underway-to-upgrade-etihad-stadium">AFL's mooted plans to redevelop Etihad Stadium</a>'s environs should it gain control of the stadium earlier than the slated 2025 date. 

Incidentally the neighbouring site controlled by local developer Salta Properties has also headed back to planning post receiving approval for 383 apartments within a single tower. A new design for the prime corner site is expected.

<h2>AZX growing at pace</h2>

The developer has five apartment projects in play with a sixth looming in the shape of the balance of the former CUB site in Carlton, for which initial sketches show a very substantial tower in the works.

685 La Trobe Street's 600 plus apartments aside,our additional residential projects would swell the developer's pipeline by roughly 1,500 dwellings. The initial stage of <a href="/buildings/riverina-22-hopkins-street-footscray">Riverina</a> within Footscray's Joseph Road Precinct is under construction, leaving Bello on North Melbourne's Courtney Street as the project most likely to launch next.

AZX Group are very much indicative of the wave of Asian-backed property developers that have descended upon Melbourne in recent years.
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AZX Group's Docklands development rounds out the Stadium Precinct

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Just as Shangyi Property oversees the completion of one Box Hill apartment project, another for the Box Hill-based developer has broken cover.

5 Wellington Street is at town planning with City of Whitehorse and seeks to add in excess of 180 apartments to the burgeoning activity area. With secondary frontage to Poplar Street, the application also shapes as CHT Architects' first Box Hill entry within the Apartments.com.au Project Database.

At 16 levels the Wellington Street tower has been positioned by the development team as a transitional form between the emerging high-rise towers fronting Whitehorse Road and the more subdued 4-5 level built form toward the northern end of Wellington Road.

<h2>5-9 Wellington Road &amp; 7 Poplar Street, Box Hill application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image10bh.jpg" rel="gallery-all" title="Wellington Street may well receive a height boost. Planning image: CHT Architects"><img alt="" class="image-article-full-width-580px" height="556" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image10bh.jpg?itok=a-ZEnuIo" title="Wellington Street may well receive a height boost. Planning image: CHT Architects" width="580"></a>

<figcaption>Wellington Street may well receive a height boost. Planning image: CHT Architects</figcaption></figure><ul>
<li>Current use: vacant car park</li>
	<li>Site area: 2,480sqm</li>
	<li>Proposed 6 levels to Poplar &amp; 16 levels to Wellington at 55 metres in height</li>
	<li>184 apartments: 50 x 1BR, 134 x 2BR</li>
	<li>All apartments between 50sqm and 79sqm</li>
	<li>Café tenancy: 76sqm</li>
	<li>171 car parking spaces and 140 bicycle bays across 2 basement levels and lower ground floor</li>
	<li>Total GFA: 14,141.5sqm</li>
</ul>
While the tower carries a fairly uniform textured concrete and red brick snap precast panel exterior, ground level will be activated with the intended inclusion of a pedestrian thoroughfare linking Wellington Road and Poplar Street. The thoroughfare meets an external communal space that separates both buildings.

Upon approval 5-9 Wellington Road would enter a very robust pool of apartment projects within Box Hill. Currently there are 28 apartment projects within Box Hill according to the Apartments.com.au Project Database, although only five fellow projects are at planning assessment. Even so, these five projects along with 5-9 Wellington Road could yield as many as 930 additional apartments.

The emergence of 5-9 Wellington Road follows on from the recent completion of Shangyi Property's most recent Box Hill offering, namely Spectrum Apartments.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/kud-spectrum-001.jpg" rel="gallery-all" title="Spectrum Apartments. Image: KUD"><img alt="" class="image-article-full-width-580px" height="307" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/kud-spectrum-001.jpg?itok=wauvtve4" title="Spectrum Apartments. Image: KUD" width="580"></a>

<figcaption>Spectrum Apartments. Image: KUD</figcaption></figure>Located at 33 Harrow Street, Spectrum is a more modest project relative to many current projects within Box Hill, holding 70 apartments and a solitary home office set above 84 vehicle spaces. Construction on the project spanned 17 months and was completed during April with Harris HMC acting as head contractor.

With a GFA of 7,400sqm Spectrum is capped architecturally by a multi-angled, multi-coloured façade. An internal courtyard complete with bridges links each side of the building while all internal bulkheads and joinery mirror the angular nature of the exterior.

In a design sense Spectrum is described as follows:

<blockquote>
The project is expressed as strips of building mass to exemplify the diverse cultural context of Box Hill. The “strips” geometrically alternate over the floor plates to create highly articulated façades.

The terminations of the “Strips” are expressed with brightly coloured fascia around the balconies, adding a vibrant presence to the public realm.
<cite>Kavellaris Urban Design</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image9bh.jpg" rel="gallery-all" title="The angular theme continues internally. Image: KUD"><img alt="" class="image-article-full-width-580px" height="236" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image9bh.jpg?itok=TM6ifUa2" title="The angular theme continues internally. Image: KUD" width="580"></a>

<figcaption>The angular theme continues internally. Image: KUD</figcaption></figure>
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Shangyi Property's double Box Hill delight

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Westfield owner and manager Scentre Group has sought an amendment to the Manningham planning scheme in order to allow for a sizeable expansion of Westfield Doncaster.

Manningham City Council are currently considering the application for what is known as for the Manningham Planning Scheme Amendment C104. Scentre Group is seeking the right to add approximately 43,000sqm of additional gross retail lettable area and 18,000sqm of additional commercial office space, which they believe will support increased employment opportunities on Doncaster Hill.

In addition a revamped bus interchange and parking for 2,500 vehicles is included within the masterplan, with the latter spread over basement and multi-storey options.

According to application documents Westfield Doncaster which covers 58 hectares is seeking to become "a ‘state of the art’, contemporary, sustainable, high-density, mixed-use village that enhances the social, environmental, economic and cultural elements of the region."

A visual marker for the redevelopment is expected in the form of a new commercial tower which will front Williamsons Road. The aforementioned office space will be located over ten levels set above six basement levels and a retail podium, with the height of the tower capped at approximately 50 metres.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image2tract.jpg" rel="gallery-all" title="A sought after built form outcome. Planning image: Tract Consultants"><img alt="" class="image-article-full-width-580px" height="246" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image2tract.jpg?itok=dgKZSkZA" title="A sought after built form outcome. Planning image: Tract Consultants" width="580"></a>

<figcaption>A sought after built form outcome. Planning image: Tract Consultants</figcaption></figure>Along with the new bus interchange which has been designed in consultation with Public Transport Victoria and bus operator Transdev, a new public forecourt of some 400sqm will also front Williamsons Road. As well as providing a common entrance for both commercial and retail uses, the public forecourt will act as new a public amenity and meeting space.

As defined within the application, new opportunities for the public realm include:

<ul>
<li>New street interfaces which should incorporate architectural and landscape design and pedestrian-generating and retail activities at street level to support a better pedestrian experience.</li>
	<li>Relocated and expanded forecourt/entry with active frontages in appropriate locations to establish a vibrant public space along Williamsons Road.</li>
	<li>Potential upper level public space above Williamsons Road to provide passive surveillance and take advantage of views over surrounding area and Melbourne CBD.</li>
	<li>Establish appropriate landscaping to provide shade in the public realm, soften built form and acoustic walls, and further enhance Williamsons Road boulevard.</li>
</ul>
<h2>Current development</h2>

With the prospect of another large-scale expansion on the cards, Scentre Group have acted upon an existing planning permit to alleviate the demand for car parking onsite.

Currently two tower cranes are servicing an expansion of the multideck car park toward the eastern border of the site, bound by Grosvenor Street to the north and Goodson Street to the south. This build will allow for an additional 550 plus vehicle spaces.

With onsite car parking set to expand beyond 4,770 spaces, a hefty 7,430 car parking spaces slated for the future Westfield Doncaster according to the Urban Design Report which accompanies Amendment C104.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_3624_0.jpg" rel="gallery-all" title="Westfield's current expansion is well into construction"><img alt="" class="image-article-full-width-580px" height="370" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_3624_0.jpg?itok=ak3IsO__" title="Westfield's current expansion is well into construction" width="580"></a>

<figcaption>Westfield's current expansion is well into construction</figcaption></figure><h2>Comment: hard act to follow</h2>

Westfield Doncaster's most recent mass development was completed seven years ago. Since that time Eastland, Chadstone, Highpoint, The Glen and Westfield Knox have all or are in the process of undertaking exceptionally large expansions.

In the face of such competition the current Westfield Doncaster expansion looks to be Scentre Group's play at keeping the facility on par with its competitors, but can it deliver on amenity and on key public realm upgrades? Late last year Eastland managed to distinguish itself from the pack by way of a highly <a href="/news/a-new-public-realm-for-ringwood">inclusive and activated public realm</a> which acts as a quasi town centre.

Could Westfield Doncaster deliver a similar outcome? Well on the face of it, no.

The Doncaster centre is still heavily car dependent while Eastland has rail and bus options on its doorstep (what residents of Doncaster would give for that!) with the newly finished Ringwood Station upgrade providing no shortage of foot traffic. Williamsons Road and Doncaster road are wide, inhospitable thoroughfares that don't promote mass foot traffic.

How Westfield Doncaster's upcoming forecourt intends to accommodate and retail pedestrian life when wedged between an eight lane road and the centre itself shapes as an interesting design challenge.
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Westfield Doncaster seeks further expansion, but can it better interact with its surrounds?

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Melbourne Heritage Action is less than impressed that a proposed student accommodation tower located at 42-50 La Trobe Street has been given the nod by City of Melbourne councillors, further eroding the limited heritage value that this particular stretch of La Trobe Street has managed to cling to.

Indeed, City of Melbourne resolved to issue a Notice of Decision to Grant Permit last Thursday evening for the project. In its most recent form which saw it land before City of Melbourne during April, 9 objectors were noted against the development which has a nominal value of $75 million.

Brisbane-based Blue Sky Funds is championing the project which would further add to the strong number of student accommodation projects currently in the Melbourne pipeline.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/13254940_1086649714714922_3072816795073643707_o.jpg" rel="gallery-all" title="Melbourne Heritage Action's take on the project"><img alt="" class="image-article-full-width-580px" height="278" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/13254940_1086649714714922_3072816795073643707_o.jpg?itok=9fLqRJhL" title="Melbourne Heritage Action's take on the project" width="580"></a>

<figcaption>Melbourne Heritage Action's take on the project</figcaption></figure>Melbourne Heritage Action's response to the decision was blunt:

<blockquote>
It’s arguably Melbourne City Council’s most shameful heritage failure in recent memory.

Councillors have variously sat on their own hands, ignored the advice of their own heritage experts, and ignored the pleas of their own constituents in allowing the demolition of the former Burton’s Livery building at 50 La Trobe Street, a gorgeous, recognised, C-graded 1868 Victorian former carriageworks, in a relatively unique (for the CBD) Italianate style.

The building was left unprotected when in 2011, Council decided to ignore the advice of THEIR OWN HERITAGE EXPERTS in allowing the demolition of its twin building at 40 La Trobe St for an apartment tower, and ignoring contemporaneous recommendations to protect the rest of the streetscape.
<cite><a href="https://melbourneheritage.org.au/2016/05/28/council-ignores-own-experts-and-constituents-burtons-livery-to-be-demolished/">Melbourne Heritage Action</a></cite>
</blockquote>

<a href="/news/melbournes-development-march-claims-another-victim">Appearing first on Urban.com.au</a> during 2015, 42-50 La Trobe Street was in the hands of DELWP. Subsequent redesigns to the project landed it below the 25,000sqm threshold, placing the project solely with City of Melbourne for the approvals process.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image214_1.jpg" rel="gallery-all" title="Hayball's depiction of a new La Trobe Street frontage"><img alt="" class="image-article-full-width-580px" height="323" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image214_1.jpg?itok=P3Sjh1ow" title="Hayball's depiction of a new La Trobe Street frontage" width="580"></a>

<figcaption>Hayball's depiction of a new La Trobe Street frontage</figcaption></figure>With a number of levels removed, the current scheme sees a tower of equal height to the nearby Conservatory apartment development; both will terminate at approximately 130 metres. 42-50 La Trobe Street is designed to accommodate 783 student beds in a number of configurations over 43 levels, with extensive amenities in tow.

Perhaps most salient to the article is the revamped ground level which is set to replace the 1868-era structure currently onsite.

Architects Hayball have sought to connect La Trobe Street with Bell Place which runs along the northern border of the site. The bluestone-paved laneway will be lined with active retail frontages and extensive external seating, catering for both students and the expanding population in the immediate area.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_4220.jpg" rel="gallery-all" title="ADCO's Deakin Burwood student accommodation build"><img alt="" class="image-article-full-width-580px" height="386" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_4220.jpg?itok=A3rciLxN" title="ADCO's Deakin Burwood student accommodation build" width="580"></a>

<figcaption>ADCO's Deakin Burwood student accommodation build</figcaption></figure>The apparent approval of 42-50 La Trobe Street adds to the already robust student accommodation development sector which is experiencing heightened activity at the moment.

On the back of recent completions at RMIT Bundoora, VUT Footscray and Monash Clayton, further builds are in progress within Melbourne's CBD and at Deakin Burwood. Additionally, GSA Group are at the tail end of the construction tender process for 205-223 Pelham Street which is set to commence shortly.

Most recently South Africa-based Redefine <a href="http://www.smh.com.au/business/property/south-africans-buy-carlton-car-park-to-set-up-student-housing-20160404-gny1fz">secured 16-32 Leicester Street</a> on the doorstep of the CBD with intentions of bowling over the multi-level car park for another 700-bed student housing development.
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Melbourne's development march claims another victim

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Ringwood finds itself in an interesting position in that a handful of major apartment projects are circling the outer eastern suburb. Traditionally the domain of smaller 2-3 level apartment projects, these upcoming and relatively very large developments if delivered have the ability to add thousands of new apartments.

Garnering most public attention of late is 42-58 Nelson Street which is on a substantial site overlooking Mullum Mullum Creek.

Recently subject to a revised application at the hands of CHT Architects, the project now seeks approval for 249 apartments and townhouses over three separate buildings. Plans for the development overseen by Hantang Taifu Pty Ltd can be seen <a href="http://elton.com.au/nelsonstreetringwood/">here</a>. 

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image11_8.jpg" rel="gallery-all" title="42-58 Nelson Street Ringwood. Image: CHT Architects"><img alt="" class="image-article-full-width-580px" height="487" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image11_8.jpg?itok=X67uAUbf" title="42-58 Nelson Street Ringwood. Image: CHT Architects" width="580"></a>

<figcaption>42-58 Nelson Street Ringwood. Image: CHT Architects</figcaption></figure>Also shaping up is 94 Feet's substantial 301 Maroondah Highway project which has been christened Evita Ringwood and is reportedly close to its sales launch campaign.

Set over 3,188sqm the design is also the work of CHT Architects after initially gaining approval at the hands of Design Consortia Australia. Located within the Ringwood residential growth zone, Evita is adjacent to the existing 80-apartment Lakewood complex which was completed during 2011 and for the time being stands as Ringwood's tallest apartment building at 9 levels.

With the initial scheme gaining approval for 231 apartments, it's expected that Evita will have a similar number of dwellings along with the possibility of a serviced apartment component.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/ren_301-maroondah_v01_south.jpg" rel="gallery-all" title="Developer 94 Feet's image of Evita Ringwood"><img alt="" class="image-article-full-width-580px" height="459" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/ren_301-maroondah_v01_south.jpg?itok=mZl1CVNw" title="Developer 94 Feet's image of Evita Ringwood" width="580"></a>

<figcaption>Developer 94 Feet's image of Evita Ringwood</figcaption></figure>What shapes as Ringwood's largest prospective development is located at 28-30 Maroondah Highway with developer Orion International Group providing a brief glimpse of what can be expected via their website.

With 9,428sqm of land abutting Eastlink to develop, the early scheme seen below looks to include three towers of between 10 and 21 levels with the potential to house hundreds of apartments.

More definitive plans for the site remain to be seen.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/3c.jpg" rel="gallery-all" title="Early imagery for The Ring. Image: Orion "><img alt="" class="image-article-full-width-580px" height="363" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/3c.jpg?itok=R2gkME8u" title="Early imagery for The Ring. Image: Orion " width="580"></a>

<figcaption>Early imagery for The Ring. Image: Orion</figcaption></figure>Whilst the three above projects stand to be Ringwood's largest for the time being, there is a support cast of smaller projects also in the works. Quest is set to gain a foothold in Ringwood with builder CornoNero commencing works on a mixed-use serviced apartment and commercial building at 96-98 Maroondah Highway.

Quest would be close to the planned 120-room hotel at 171-175 Maroondah Highway which equates to the final stage of Eastland's redevelopment. 

Also in the wings is 233 Maroondah highway which has been dubbed 233 East. Jellis Craig Projects is set to market the development which under a previous form held approval for 131 dwellings and commercial space over 10 levels. New design imagery for the development has yet to be released.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image17_3.jpg" rel="gallery-all" title="Quest Ringwood and marketing material for 233 East"><img alt="" class="image-article-full-width-580px" height="520" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image17_3.jpg?itok=KpnJSMMz" title="Quest Ringwood and marketing material for 233 East" width="580"></a>

<figcaption>Quest Ringwood and marketing material for 233 East</figcaption></figure>Most recent to planning with Maroondah City Council is 8 Bond Street with plans submitted during May for a seven level building with ground level retail which would replace a single level clinic.

Add the raft of upcoming projects such as 8-10 Bourke Street, 44 Bond Street plus 92 Maroondah Highway and it looks like many a developer has identified Ringwood as an upcoming apartment hotspot.
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Ringwood apartment living looks set to boom

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What seemed like a relative lull in activity within Fishermans Bend has been busted in recent weeks as the Urban Renewal Area experiences an intense period of development activity. Land transactions lead the way with a host of sites capable of accommodating developments of various sizes on the market.

As many as a dozen sites within Fishermans Bend are currently offered for sale, signalling a spike in activity within the precinct which has seen seldom few projects released for public purchase thus far.

Of the sites for sale, two come with planning approval. 199-201 Normanby Road is the largest and includes provision for 262 apartments whilst 179 Gladstone Street is a more modest schemes that unsuccessfully launched as Custom Apartments.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image37_5.jpg" rel="gallery-all" title="Prospective and potential Fishermans Bend apartment developments"><img alt="" class="image-article-full-width-580px" height="256" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image37_5.jpg?itok=5Zf68MUX" title="Prospective and potential Fishermans Bend apartment developments" width="580"></a>

<figcaption>Prospective and potential Fishermans Bend apartment developments</figcaption></figure>Beyond those, the balance of sites currently on offer present as future development prospects.

South Melbourne's 90-96 Johnson Street is the largest with Fitzroys assigned to the 4,066sqm site which holds a combined frontage of 106 metres and CitiPower as a prime tenant. CBRE's 112 Munro Street also shapes as a site capable of handling substantial development with the triple fronted 2,023sqm parcel beyond the first round of offers. 

Generally smaller in nature, the balance of sites are touting development potential of up to 18 levels with 12 Thistlethwaite Street a prime example.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image33_7.jpg" rel="gallery-all" title="272-280 Normanby Road is set for redevelopment. Image: proUrban"><img alt="" class="image-article-full-width-580px" height="661" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image33_7.jpg?itok=sLmqhgSj" title="272-280 Normanby Road is set for redevelopment. Image: proUrban" width="580"></a>

<figcaption>272-280 Normanby Road is set for redevelopment. Image: proUrban</figcaption></figure>In planning happenings three separate projects have recently entered the statutory approvals process.

118 Bertie Street Port Melbourne is subject to an 18 storey mixed use development comprising residential apartments and commercial space over a site which is currently utilised by the Power Group. Further Laconia House at 179-185 Normanby Road Southbank is also subject to a retail, commercial and residential tower proposal. 

The tower would reportedly stand at 150 metres and include 318 apartments.

Also at planning is 272-280 Normanby Road which was <a href="http://www.theage.com.au/business/property/owner-seeks-to-flip-fishermans-bend-landholding-20160607-gpdk94#ixzz4AvSxLGqS">recently put on the market according to Fairfax.</a> Consultancy proUrban is running with a Hayball-designed scheme for a tower covering the site, although it remains unclear if the image above and what has been submitted for approval onsite are one and the same.

The wraps are also off 202-204 Normanby Road with City of Port Phillip providing detail on the project which would see 284 apartments created over a 40 level structure.

The flurry of land activity looks set to unleash an upswing in project releases within Fishermans Bend. Developer Third Street's P.M. Port Melbourne is set to create approximately 500 apartments for the precinct whilst Portal Properties' 181 Ferrars Street looks is likely to become the next project to head to sales.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image32_3.jpg" rel="gallery-all" title="89 Lorimer Street has been sold. Image: Colliers"><img alt="" class="image-article-full-width-580px" height="359" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image32_3.jpg?itok=m0LAZ41-" title="89 Lorimer Street has been sold. Image: Colliers" width="580"></a>

<figcaption>89 Lorimer Street has been sold. Image: Colliers</figcaption></figure>At the foot of Fishermans Bend's Lorimer Precinct, 89 Lorimer Street has found a new owner with Colliers recently announcing a private offshore property developer has secured the site. With approval for 940 dwellings, the scheme was sold by local developer Little Projects after they managed to gain planning approval for the site which sits behind Mirvac's Yarra's Edge precinct.
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Buy this, sell that; Fishermans Bend begins to run hot

Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/tsioMLcnjas?si=zq-ys3JuWpfa5hFv" title="YouTube video player" width="560"></iframe>

The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

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Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

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Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

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Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

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The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

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The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

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Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

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The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

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The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Mark Baljak

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