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Singaporean outfit Fragrance Group has managed to gain approval for a substantial residential tower at 555 Collins Street.

Long after notions of a 400 metre commercial tower and in the wake of Fragrance Group's early ambitions for a 300 metre mixed use monolith onsite, a residential tower holding in excess off 600 apartments has been given the green light by Planning Minister Richard Wynne. This process of approval has taken place in conjunction with the site being offered for sale.

After failing to win approval for their initial scheme, Fragrance Group appointed Knight Frank in the early stages of 2016 as handling agent for what still remains a vacant office tower with prime Collins Street frontage.

Permitted this month, Fragrance Group <a href="http://infopub.sgx.com/FileOpen/Approval%20for%20Planning%20Permit%20for%20555%20Collins%20Street%20Melbourne.ashx?App=Announcement&amp;FileID=421991">released the following statement to the Singapore Stock Exchange</a>, dated September 21st:

<blockquote>
The Board of Directors of Fragrance Group Limited is pleased to announce that the Company’s Australian subsidiary, Fragrance VIC-MEL (Collins) Pty Ltd has obtained a planning permit for the property located at 555 Collins Street, Melbourne, Victoria. The planning permit allows for the Property to be developed into a mixed-use multi-storey building for dwellings and retail premises.

The Property, which is fully owned by Fragrance Collins, has a freehold tenure with a total land area of approximately 2,300 square metres. The Property is currently zoned “Capital City Zone 1”. Strategically located at the intersection of Kings Street and Collins Street, 555 Collins Street is a unique corner site in the bustling Melbourne CBD. The area is a central hub for business and well connected by public transport.

The development which was approved based on a floor area ratio of 1:24, will comprise of retail and restaurant outlets on the ground floor, 625 residential units consisting of 1, 2, 3 bedroom apartments and penthouses with car parks located in the 4 basements. Other than a whole floor dedicated to well-appointed residential amenities like lounges, gymnasium, swimming pool etc., residents will also be able to get to enjoy a variety of food and beverage and retail provisions on the ground floor amidst large recessed plazas and walkway connecting the development to the adjoining buildings.
<cite>Periakaruppan Aravindan, Executive Director, Fragrance Group</cite>
</blockquote>

In comparison the <a href="/news/softly-does-it-555-collins-street-in-detail">initial Bates Smart-designed tower</a> for the site sought approval for 1,020 apartments, 11,280sqm office space and 300 hotel rooms over 91 levels. With a site area of 2,292sqm and a new approved floor area ratio/plot ratio of 1:24, the tower could conceivably reach a height of approximately 160-170 metres while incorporating setbacks of 5m, as was noted within Knight Frank's marketing material for the site.

Considering the aforementioned parameters, a tower of approximately 55,000sqm should be in the offing. For comparison's sake the existing 555 Collins Street office building has approximately 25,000sqm of vacant office space within its dated exterior.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image29_6.jpg" rel="gallery-all" title="An early Bates Smart design for 555 Collins Street"><img alt="" class="image-article-full-width-580px" height="705" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image29_6.jpg?itok=ewne-Y_v" title="An early Bates Smart design for 555 Collins Street" width="580"></a>

<figcaption>An early Bates Smart design for 555 Collins Street</figcaption></figure>Both the final design and Fragrance Group's intentions for the vacant 555 Collins Street have yet to be made public. With approval in place and the site's sales campaign yet to make any headway, it could be that Fragrance Group will choose to retain the asset in order to push through the freshly approved apartment scheme.

Not far away Fragrance Group are preparing to oversee the construction of Premier Tower on the Savoy site at 134 Spencer Street. Word has it the venue will close on November 25th in order to facilitate construction of the 249 metre tower, with Brookfield reportedly appointed as builder.

Lead image: Knight Frank
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Fragrance Group secures approval for the seemingly defunct 555 Collins Street

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18 months after securing a prime development site atop Doncaster Hill, <a href="/developers/samma-property-group">SPEC Property</a> is on the verge of receiving approval for their latest residential project within Manningham.

While they have diversified to become a citywide development presence, SPEC Property has been particularly strong within Doncaster in years gone by; Acacia Apartments, Viridian, Canvas Apartments and Madison are among the developer's work in the area to date. 9-11 Williamsons Road also represents a change in tact with <a href="/architects/bruce-henderson-architects">Bruce Henderson Architects</a> coming aboard for the project which is poised to add 137 additional apartments to <a href="/buildings/the-point-doncaster-hill-600-doncaster-road-doncaster">Doncaster Hill</a>.

Touted by agent Savills as the area's best development site at the time of sale, SPEC Property took a development concept to Council soon after, with the design process playing out to the point where a notice of decision to grant a permit was recently issued.

While also marking the developer's return to its early stomping ground, 9-11 Williamsons Road further adds to the expanding array of developers across <a href="/new-apartments/doncaster-vic-3108">Doncaster</a> and the secondary yet growing apartment market within <a href="/new-apartments/doncaster-east-vic-3109">Doncaster East</a>.

<h2>9-11 Williamsons Road application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image4_9.jpg" rel="gallery-all" title="Artist's impression of the proposed development. Planning image: Bruce Henderson Architects"><img alt="" class="image-article-full-width-580px" height="386" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image4_9.jpg?itok=wzcWeHyQ" title="Artist's impression of the proposed development. Planning image: Bruce Henderson Architects" width="580"></a>

<figcaption>Artist's impression of the proposed development. Planning image: Bruce Henderson Architects</figcaption></figure><ul>
<li>Site offered for sale during early 2015</li>
	<li>Current lowrise commercial complex over a 2,662sqm site</li>
	<li>Proposed 12 level building with an overall maximum height of 34.7m</li>
	<li>137 apartments: 15 x 1 bedroom, 106 x 2 bedroom, 16 x 3 bedroom</li>
	<li>7 townhouses to secondary street frontage</li>
	<li>1 retail space: 130sqm to Williamsons Road</li>
	<li>4 basement levels holding 171 vehicles</li>
	<li>Estimated project cost: $38 million</li>
</ul>
With unimpeded CBD views to the west, 9-11 Williamsons Road is configured in a U-shape to allow a maximum number of apartments a <a href="/new-apartments/melbourne-vic">CBD</a> view. A Carnarvon Street ground level communal garden links with internal amenities and will account for the void between either wing of the building.

Internally the project sees apartments vary in size from 48sqm to 105sqm, although four larger 3 bedroom penthouses will sit within the 120-132sqm zone. These penthouses are within a visually different design element atop the building and also hold expansive courtyards of up to 94sqm.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image9_8.jpg" rel="gallery-all" title="686 Doncaster Road and 5-7 Williamsons Road"><img alt="" class="image-article-full-width-580px" height="242" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image9_8.jpg?itok=W5G4mSsi" title="686 Doncaster Road and 5-7 Williamsons Road" width="580"></a>

<figcaption>686 Doncaster Road and 5-7 Williamsons Road may grace Doncaster Hill soon enough</figcaption></figure>A wider view of apartment projects across Doncaster and Doncaster East sees a healthy sector that for lack of a better term, continues to do what it's been doing for some years now.

13 apartment projects of note are under construction according to the Apartments.com.au Project Database, with <a href="/new-apartments/the-courtyard-832-doncaster-road-doncaster">832 Doncaster Road</a> the next in line; <a href="/builders/may-constructions">May Constructions</a> are the anointed builder. All in all, 900 plus apartments and 224 aged care apartments/beds are at construction across the two suburbs.

If SPEC Property choose to launch 9-11 Williamsons Road in the near term, they will join the like of <a href="/developers/pace-development-group">Pace Development Group</a> and <a href="/developers/jinshan-investment-group-pty-ltd">Jinshan</a> who have released their latest projects for public purchase.

Some hefty projects are also waiting in the wings, with approval for four separate schemes atop Doncaster Hill capable of yielding an additional 893 apartments.
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SPEC Property return to their roots atop Doncaster Hill

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Melbourne is in the unprecedented position of now having a seventh tower spanning at least 200 metres at construction.

Far from its heydey of years gone by, the Carlton United Brewery site fronting Swanston and Bouverie has remained dormant since its closure during 1987. In that period a variety of proposals have filtered through for the prime site, but none were successful until developer Hengyi secured the development plot and revealed Swanston Central.

At 237 metres, Swanston Central is now in the hands of Multiplex, adding to the builder's already bulging current Melbourne construction portfolio.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image111_1.jpg" rel="gallery-all" title="Artist's impression of Swanston Central. Image: Hengyi"><img alt="" class="image-article-full-width-580px" height="274" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image111_1.jpg?itok=DWmtVkn1" title="Artist's impression of Swanston Central. Image: Hengyi" width="580"></a>

<figcaption>Swanston Central. Image: Hengyi</figcaption></figure>As part of the development, the remaining bluestone brewery building which is now in a decrepit state will be restored to its past glory. Swanston Central will sidle up alongside.

Rich in history, the Carlton United Brewery site was subject to an archaeological dig during 2013 which <a href="https://www.propertyobserver.com.au/http://collections.museumvictoria.com.au/articles/13635">unearthed 2,187 artefacts</a>. With the ground underneath no longer baring any hidden relics, Delta Group over the last week have begun site remediation and excavation.

Eventually the Elenberg Fraser-designed Swanston Central will encapsulate approximately 1,000 dwellings, with a host of amenities to match. A level 69 Skyline Bar and Lounge leads the way, with a wellness centre, winter garden and ground level hawker market also planned for the project which accounts for another piece of the overall Carlton United Brewery site regeneration.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_8609.jpg" rel="gallery-all" title="Works have begun in earnest"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_8609.jpg?itok=vhQDcwO4" title="Works have begun in earnest" width="580"></a>

<figcaption>Works have begun in earnest</figcaption></figure>Of the now seven towers above 200 metres at construction, the majority are found at the northern end of Melbourne's CBD. Light House, EQ. Tower, Aurora Melbourne Central and Victoria One are jointly beginning to, or are impacting the skyline, while Swanston Central will visually fall under the umbrella of Melbourne's northern CBD despite it being in Carlton.

The two remaining towers under a builder's guidance are Collins House at 204 metres and Australia 108 on Southbank Boulevard at 319 metres. A notable mention should also go to Tower Melbourne; due to legal wrangling, it too would be well into construction.

Multiplex's snaring of Swanston Central bolsters its current construction workbook, which includes Australia 108, Light House, EQ. Tower and a range of projects across Melbourne.
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Seventh heaven: Melbourne sports seven 200 metre towers under construction

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A stretch of Little Lonsdale Street between Queen and Elizabeth is becoming a microcosm for various other pockets of the CBD and Southbank, in that is will be a showcase of previous planning attitudes. As a raft of new towers push through, the fundamental feel of this Little Lonsdale stretch is being altered to something very different.

The crux of the issue was best described by Laurence Dragomir at the turn of 2015:

<blockquote>
The proposed development continues the recent trend of large scale high-rises encroaching on the relatively low scale streetscapes which define Melbourne's 'Little' streets and laneways. I've always been a proponent for skyscrapers in the CBD, I won't shy away from that fact, however I don't consider developments of this scale to be appropriate responses to the character and grain of these areas.

The footprints of these sites is generally much smaller than the larger sites on the primary CBD streets. This results in narrow skyscrapers with two shared boundaries that if built to the extremity as usually tends to occur, creates a 'wall' effect that is amplified on much smaller streets from a pedestrian perspective.

I don't consider this to be a desirable outcome and would invite anyone to tell me otherwise or convince me that these are the type of streets we wish to create moving forward.
<cite>Laurence Dragomir, "<a href="/news/planning-application-278-little-lonsdale-street-melbourne">Planning Application: 278 Little Lonsdale Street, Melbourne</a>", February 19 2015</cite>
</blockquote>

Much has changed since early 2015, particularly the planning fundamentals that underpin what can and cannot be approved within Melbourne's CBD. The stretch of Little Lonsdale Street is heading into a phase of redefinition, owing to construction beginning on a number of towers that were approved prior to Minister Wynne's new planning decree.

Union Tower and 399 Little Lonsdale are both at early construction, with Brady Group also poised to launch sales for the <a href="/buildings/380-melbourne-380-lonsdale-street-melbourne">hulking 380 Melbourne</a>. With <a href="http://380melbourne.com.au/">380 Melbourne's website taking registrations</a>, Brady Group also have the approved 207 metre 272-282 Queens Street up their sleeve, as well as a failed development site opposite 380 Melbourne at 278 Little Lonsdale Street.

The above projects fall within a roughly 150 metre stretch of Little Lonsdale Street, turning it into a a monument to previous planning attitudes; highlighting all that is both good and bad about Melbourne's sustained development drive over recent years.

Good in that two multi-level car parks have or will be razed, with the expectation that what replaces them will be of an almost infinitely superior design outcome. Bad in that this emerging 'wall' effect will subsume another section of Melbourne's CBD, which incidentally acts as a gateway to the sensitive Guildford Lane Precinct.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image102_1.jpg" rel="gallery-all" title="An engaging street level. Image: Brady Group "><img alt="" class="image-article-full-width-580px" height="422" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image102_1.jpg?itok=M9TaC-OX" title="An engaging street level. Image: Brady Group " width="580"></a>

<figcaption>An engaging street level. Image: Brady Group</figcaption></figure>380 Melbourne as the are's largest development also shapes as the most promising. A much improved public realm experience will see an aesthetically pleasing street level overhaul, including a new mid block pedestrian thoroughfare and heavily green aspects applied to its Little Lonsdale Street podium.

380 Melbourne has the luxury of maintaining quite a sizeable development plot, allowing for higher levels of design sophistication and increased setbacks. 399 Little Lonsdale and Union Tower with their smaller plots employ lesser setbacks, resulting in "a 'wall' effect that is amplified on much smaller streets from a pedestrian perspective" as Laurence so correctly spoke about.

Add these projects to the already completed Melbourne Star, Melbourne Sky and Elm Tower, and the result is less than ideal. In isolation each project has its own design merit, yet together they shift the physical form well beyond what should be considered acceptable for the area, while eroding the finer grain street level character of the area.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image106.jpg" rel="gallery-all" title="399 Little Lonsdale and Union Tower. Images: K2LD &amp; RotheLowman"><img alt="" class="image-article-full-width-580px" height="317" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image106.jpg?itok=0NT8HoGv" title="399 Little Lonsdale and Union Tower. Images: K2LD &amp; RotheLowman" width="580"></a>

<figcaption>399 Little Lonsdale and Union Tower. Images: K2LD &amp; RotheLowman</figcaption></figure>With Planning Minister Richard Wynne's reworked planning controls, the 'Little Lonsdale effect' could now not be repeated elsewhere within Melbourne's CBD.

What remains unclear is Brady Group's intentions for the Phillips Shirts site at 278 Little Lonsdale Street. Submitted prior to the change in planning controls and having failed to gain approval for a 180 metre residential tower, the historic building now sits forlorn as if almost caught between two differing planning eras.

It will be fascinating to see Little Lonsdale Street change over the next five years. For those who appreciate the current character of this stretch of Little Lonsdale Street, best take it in now while you still can.
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Little Lonsdale Street becomes a showcase of previous planning attitudes

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Early works have commenced on two suburban Melbourne projects that promise to reshape their respective surrounds.

A precursor to construction proper, early works for both 62 Wests Road Maribyrnong and 719 High Street Epping are underway, with both developments set to comfortably become the tallest towers in their respective suburbs.

These new suburban high points will also further expand the grip of apartment living into relatively untapped areas, although Maribyrnong does have a growing catalogue of apartment projects found primarily within Edgewater Estate. Nonetheless, piling has begun on the site of Maribyrnong's tallest tower with developer JMC Group also acting as builder, although it's unknown if these current works will flow into construction proper.

The final and tallest stage of Marque Maribyrnong fronts Raleigh Road and Wests Road, and is surrounded by strategic development sites. Directly north lies the former munitions factory site which is earmarked for residential conversion, while land to the east has been subject to rezoning discussions which could see the precinct host multiple high rise towers in the future.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image90.jpg" rel="gallery-all" title="Wests Road, Maribyrnong. Renders: Interlandi Mantesso Architects"><img alt="" class="image-article-full-width-580px" height="362" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image90.jpg?itok=UxeM0Gnu" title="Wests Road, Maribyrnong. Renders: Interlandi Mantesso Architects" width="580"></a>

<figcaption>Wests Road, Maribyrnong. Renders: Interlandi Mantesso Architects</figcaption></figure>Early works for JMC Group's final phase of Marque Maribyrnong follow on from their second phase, which is dubbed Aspire. Nearing completion, Aspire and the already completed Calibre represent JMC Group's two shorter endeavours in the residential precinct, with the final phase set to span 18 levels or 56 metres.

Approval is held for 165 apartments within the final building.

While it will comfortably become Maribyrnong's tallest tower upon completion, the final phase of Marque Maribyrnong will likely be joined by a fellow high rise by way of Orion International Group's <a href="/buildings/summus-2-wests-road-maribyrnong">Summus</a> which is also on Wests Road and recently went to construction tender. When delivered Summus will span 15 levels or 48 metres.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image86_1.jpg" rel="gallery-all" title="719 High Street. Image: Pelligra"><img alt="" class="image-article-full-width-580px" height="343" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image86_1.jpg?itok=Et0vF04N" title="719 High Street. Image: Pelligra" width="580"></a>

<figcaption>719 High Street. Image: Pelligra</figcaption></figure>Meanwhile, heavy machinery is onsite at 719 High Street with the project looking likely to become Epping's first high density, high rise development.

Hand in hand with preliminary onsite works is the release of new imagery showing the mixed-use project which corners High Street and Wedge Street. According to construction and development company Pelligra, 719 High Street will include offices, apartments, a gym and shopping centre, medical facilities plus a multi-level car park within a building spanning 12 levels.

Initially approved during 2013, 719 High Street is poised to become City of Whittlesea's tallest building and the first manifestation of the <a href="https://www.whittlesea.vic.gov.au/building-planning-and-transport/planningdev/planning-for-the-future/place-snapshots/epping-place-snapshot/epping-central-overview">Epping Central Structure Plan</a> which promotes growth across Epping's central spine.

719 High Street's fresh design comes as Pelligra prepares to push through a fellow Epping project at 790 High Street. The more modest Alto Epping features 29 apartments across 6 levels, with C&amp;K Architecture responsible for the design.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image87_0.jpg" rel="gallery-all" title="A first for Epping in more ways than one. Image: Pelligra"><img alt="" class="image-article-full-width-580px" height="349" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image87_0.jpg?itok=7mLzsVod" title="A first for Epping in more ways than one. Image: Pelligra" width="580"></a>

<figcaption>A first for Epping in more ways than one. Image: Pelligra</figcaption></figure>
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Two significant suburban projects break ground

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One of the largest approvals during the Matthew Guy planning era is quietly going about facilitating changes to the permitted scheme that will significantly increase the project yield.

Dubbed Ultimus Tower, when under the guidance of selling agent CBRE City Sales 38 Freshwater Place changed hands at the turn of the year, with Sydney-based interests now driving the project. PCT Developments and Management is listed as the applicant for the revised scheme, with GL Investment Co Melbourne Pty Ltd installed as the newest site owner.

Post its initial submission during 2013, the Metier3-designed skyscraper was eventually granted approval by the current Planning Minister in March 2015. The permit at the time allowed for a 73 level mixed-use tower which forms part of the wider Freshwater Place precinct, but which also holds a Power Street frontage.

With a nominal development cost of $400 million, the most recent design iteration, set above a 3,096sqm site, will round out the Freshwater Place Precinct.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image119_0.jpg" rel="gallery-all" title="Intended ground level pedestrian treatment. Planning image: Metier3"><img alt="" class="image-article-full-width-580px" height="379" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image119_0.jpg?itok=udyvNZ_O" title="Intended ground level pedestrian treatment. Planning image: Metier3" width="580"></a>

<figcaption>Intended ground level pedestrian treatment. Planning image: Metier3</figcaption></figure>Under a Section 72 amendment the tower in its external appearance will remain much the same at 272.25m tall at its roof level, although internally the configuration will be altered heavily.

With Metier3 still acting as project lead, the latest owners have sought to boost apartment numbers from 482 to 607. Premium apartments account for 14 of the 607, and are considerably more larger with internals of up to 195sqm. Overall, apartment sizes fall back into line with what could be considered the norm; single bed apartments of typically 50sqm, doubles with 70-80sqm and triples with 115-125sqm.

In line with the originally approved plan, a hotel component has been retained, although suite numbers have fallen from 390 to 299. The approved office space of some 1,288sqm has been eliminated as has the majority of retail space within the scheme; from 3,083sqm to a mere 538sqm.

Car parking provisions remain unchanged at 480, with both motorbike and bicycle allowances increasing.

With a new plot ratio of 36.8:1, setbacks to the north and west have been increased to 10m, with the eastern flank remaining unchanged at 5m. The podium height increases to 9 levels or 32.85m, with a new larger Gross Floor Area of 113,898sqm. This placed the tower among one of Melbourne's largest developments.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image122_0.jpg" rel="gallery-all" title="Power street perspective. Planning image: Metier3"><img alt="" class="image-article-full-width-580px" height="1248" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image122_0.jpg?itok=aKv3Hl4D" title="Power street perspective. Planning image: Metier3" width="580"></a>

<figcaption>Power street perspective. Planning image: Metier3</figcaption></figure>As part of the revised application documents, a tentative timeline for construction has been included as part of the amended aviation application. The building itself and crane utilised in the construction process will be well under the PANS‐OPS barrier, but the building will penetrate the Essendon OLS barrier by 58.75m; the crane even moreso.

To this end the tower crane is expected to begin operation during August 2017 and continue through to September 2019.

These dates would suggest a best case scenario.
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38 Freshwater Place's proponents ramp up their intentions

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Booming inbound tourism and a healthy major events schedule have allowed Melbourne's hotel sector to go from strength to strength over recent years, with levels of hotel development mirroring the upward trend.

Much of the hotel development activity naturally encompasses the CBD and surrounding suburbs, given it is the engine room for Melbourne's tourism and business streams. While these projects within City of Melbourne garner much of the attention, suburban Melbourne is also experiencing a surge in hotel activity.

Smaller in scale but just as dynamic a development sector, what is actually happening in Melbourne's suburbs in terms of hotel and serviced apartment activity? Apartments.com.au casts an eye over major suburban hotel and short-stay projects that are currently in play beyond City of Melbourne's borders.

While not absolute, the far-ranging list of projects below does provide a basis on which to assess the strength of suburban Melbourne's hotel sector.

<h2>Under construction</h2>

Most recent to begin construction is <a href="/developments/ringwood-vic-3134">Sage Hotel</a> atop Eastland Ringwood. Singaporean operator SilverNeedle will move in to the $36 million build under their Sage Hotel brand, with Probuild set to complete the 120 suite complex by late 2017.

Sage joins <a href="/developments/dandenong-vic-3175">Quest Dandenong's</a> 95 serviced apartments and Hyatt Place's 166 hotel suites which are both well into their construction schedules. Rounding out the suburban construction quartet is <a href="/buildings/whitehorse-towers-850-whitehorse-road-box-hill">Whitehorse Towers</a>, with Asian Pacifdic Group's 100 hotel suites found within an Art Series Hotels project dubbed The Chen.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image93_3.jpg" rel="gallery-all" title="Sage Hotel Eastland is underway. Image: MCG Cranes"><img alt="" class="image-article-full-width-580px" height="330" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image93_3.jpg?itok=-HfdCsec" title="Sage Hotel Eastland is underway. Image: MCG Cranes" width="580"></a>

<figcaption>Sage Hotel Eastland is underway. Image: MCG Cranes</figcaption></figure><h2>Next in line</h2>

A trio of projects are next in line. Ringwood features once more with a mixed-use development at <a href="/developments/ringwood-vic-3134">96-98 Maroondah Highway</a> poised to begin construction with builder CornoNero's signage across the site. Quest will anchor the development, which also features commercial space.

Further, two projects of note are close to becoming reality. Spotlight Development Group's mixed-use <a href="/new-apartments/402-416-chapel-street-south-yarra">402-416 Chapel Street</a> has secured Starwood Hotels and Resorts as an operator, with their hotel brand Aloft set to grace the thoroughfare. 176 hotel suites are included within the development which will also feature 87 private apartments.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image94_0.jpg" rel="gallery-all" title="Aloft South Yarra. Image: hotelmanagement.com.au"><img alt="" class="image-article-full-width-580px" height="308" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image94_0.jpg?itok=3DW49Y_s" title="Aloft South Yarra. Image: hotelmanagement.com.au" width="580"></a>

<figcaption>Aloft South Yarra. Image: hotelmanagement.com.au</figcaption></figure>In recent weeks developer JTX International outlined their plans for the hulking Craigieburn mixed-use development known as Humex. With construction expected to begin during 2017, the centrepiece of the project is a 12 storey, 285 suite hotel with JTX International declaring that they are in negotiations with Asian-based hotel operators to anchor the development.

<h2>In the wings</h2>

Less clear cut are the intentions of the developers behind the various approved hotel and serviced apartment projects across metropolitan Melbourne.

JTX International features again with its development at <a href="/buildings/37-bell-street-ivanhoe">37-63 Bell Street</a> recently gaining approval; 156 hotel suites can be delivered as part of the mixed-use scheme. Also waiting in the wings are developments within <a href="/developments/berwick-vic-3806">Berwick</a>, <a href="/developments/south-melbourne-vic-3205">South Melbourne</a>, <a href="/news/chadstones-twin-towers-sharpen-up">Chadstone</a>, <a href="/developments/mount-waverley-vic-3149">Mount Waverley</a> and <a href="/developments/st-kilda-vic-3182">St Kilda</a>.

Worthy of mention is the conversion of the existing 38 Inkerman Street to the <a href="/new-apartments/38-inkerman-street-st-kilda">Ebony All Suite Hotel</a> which will hold 80 hotel suites. Approval for the conversion was granted by City of Port Phillip at the start of the year.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image95_0.jpg" rel="gallery-all" title="A South Melbourne hotel permit issued during May. Image: Perri Projects"><img alt="" class="image-article-full-width-580px" height="322" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image95_0.jpg?itok=gq-YLn3B" title="A South Melbourne hotel permit issued during May. Image: Perri Projects" width="580"></a>

<figcaption>A South Melbourne hotel permit issued during May. Image: Perri Projects</figcaption></figure>Two significant projects are currently at planning. <a href="/buildings/lanbruk-apartments-79-bridge-road-richmond">79 Bridge Road</a> is seeking 27 serviced apartments within a mid rise building while the considerably larger <a href="/buildings/whitehorse-trio-845-851-whitehorse-road-box-hill">845 Whitehorse Road</a> would encapsulate 150 hotel suites across its expansive podium structure, should it gain approval.

All in all, the projects outlined above result in roughly 1,700 additional hotel suites and serviced apartments across metropolitan Melbourne.

<h2>Invoking the crystal ball</h2>

It may be that some of the above projects do not proceed. Examples such as the failed Crowne Plaza Doncaster Hill and the on again, off again Space Hotel St Kilda come to mind.

Nevertheless, many of Melbourne's suburbs are rapidly evolving to the point where the economic case for hotel and serviced apartment investment stacks up. Major shopping centres and emerging apartment hot spots such as Doncaster Hill are catalysts for investment, but the likely growth in hotels throughout Melbourne's suburbs will come when National Employment Clusters truly take root in the suburbs.

Areas such as Bundoora, Clayton, Sunshine and Werribee East will in time lend themselves to hotel and serviced apartment investment; their manipulated geographic concentration and mixed use natures will demand it.
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Rockin' the suburbs: new hotel developments flow through metropolitan Melbourne

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St Kilda Road will be the setting for the debut of another international developer, with Singaporean outfit Lian Beng Group's intended residential tower now with City of Port Phillip.

Having secured <a href="/new-apartments/596-st-kilda-road-melbourne">596 St Kilda Road</a> during 2015 for $25 million, first-time market entrant Lian Beng Group have submitted for approval a residential scheme that further morphs the boulevard into a sought after residential strip. Stepping away somewhat from the premium apartment buyer which has defined St Kilda Road in recent times, the proposal consists predominantly of oversized single bedroom dwellings.

Noted within the <a href="https://eservices.portphillip.vic.gov.au/webdocs/909902/ADV%20Architect%20Report%20-%20Incl.%203D%20images.PDF">town planing submission</a>, project architect <a href="/architects/bates-smart">Bates Smart</a> references the eclectic nature of Windsor and the youthful aspects of the development, perhaps a reference to the target buyer.

Externally 596 St Kilda Road's 19 levels are defined by 1,150sqm of vertical garden space arranged seemingly draped over the design's exterior; a far cry from the 1940's apartment complex onsite which is set to make way for the tower.

<h2>596 St Kilda Road application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image26_3.jpg" rel="gallery-all" title="Aerial render of the tower's green exterior. Planning image: Bates Smart"><img alt="" class="image-article-full-width-580px" height="650" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image26_3.jpg?itok=NeE-_Bkq" title="Aerial render of the tower's green exterior. Planning image: Bates Smart" width="580"></a>

<figcaption>Aerial render of the tower's green exterior. Planning image: Bates Smart</figcaption></figure><ul>
<li>Site offered for sale by CBRE City Sales during 2015</li>
	<li>Purchased by Lian Beng Group for $25 million</li>
	<li>Site area: 1,800sqm with two street frontages</li>
	<li>Proposed 19 level tower at 60 metres</li>
	<li>170 dwellings: 95 x 1BR and 75 x 2BR with study options for either</li>
	<li>4 level basement containing 162 vehicles and 57 bicycle bays</li>
	<li>Ground level amenities including 20 metre pool, sauna and gymnasium</li>
	<li>Total GFA: 21,847sqm</li>
	<li>Single cafe tenancy at ground level</li>
	<li>Commissioned public artwork to be determined after discussions with Council</li>
</ul>
Supplementing the vertical gardens is 892sqm of ground floor green area, with Bates Smart describing the building as living design.

With the tower's projecting planters intended to mirror the gardens of St Kilda Road in a vertical fashion, they are also designed to become an external extension of internal spaces. Bates Smart heavily reference the pavilion throughout their urban context report, essentially created a tower where external spaces are designed to be used as often as possible.

This is achieved by floor to ceiling glazing, extended slabs and operable screens.

Conceived as a series of stacked pavilions, 596 St Kilda Road does carry similar external traits to existing Bates Smart residential projects such as <a href="http://www.pelotongroup.com.au/property/queens_road.htm">Proximity on Queens</a> and Canberra's <a href="https://www.batessmart.com/bates-smart/projects/sectors/residential/atelier/">Atelier</a>, albeit with the addition of green vertical highlights.

596 St Kilda Road's apartment mix sees 95 single bedroom apartments range in size between 50-62sqm while dual bedrooms range between 77-82sqm.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image43_4.jpg" rel="gallery-all" title="A garden living exemplar, similar to what can be expected within the project. Planning image: Bates Smart"><img alt="" class="image-article-full-width-580px" height="333" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image43_4.jpg?itok=5y5uzN2E" title="A garden living exemplar, similar to what can be expected within the project. Planning image: Bates Smart" width="580"></a>

<figcaption>A garden living exemplar as identified by the architect. Planning image: Bates Smart</figcaption></figure>St Kilda Road has proven to be fertile grounds for both local and international developers in recent years, as its transformation from commercial enclave to residential boulevard continues.

Asian developers are well represented in the area, with Lian Beng Group merely the latest to cash in upon Melbourne's high density living surge. <a href="/developers/s-p-setia">SP Setia</a> will have <a href="/buildings/parque-melbourne-555-st-kilda-road-melbourne">Parque St Kilda Road</a> complete soon enough with settlement due by the end of next month, while a handful of other projects are in the pipeline.

<a href="/new-apartments/the-mayfair-412-st-kilda-road-melbourne">412 St Kilda Road</a> is at planning on behalf of Malaysian-based <a href="/developers/uem-sunrise">UEM Sunrise</a> while the likes of Wuzhong and Chinese-affiliated <a href="/developers/golden-age-group">Golden Age Group</a> are also active on the strip.

<h2>596 St Kilda Road development team</h2>

<ul>
<li>Developer: Lian Beng (St Kilda) Pte. Ltd.</li>
	<li>Architecture and Urban Context Report: Bates Smart</li>
	<li>Planning: <a href="/developers/urbis">Urbis</a>
</li>
	<li>Traffic Engineering Assessment: GTA</li>
	<li>Sustainability Management Plan: Norman Disney &amp; Young</li>
	<li>Waste Management Plan: Leigh Design</li>
	<li>Landscape Plan: Tract</li>
</ul>
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Lian Beng Group enter Melbourne with 596 St Kilda Road

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It looks to be one of those instances where a single image says it all.

In this case the lead image above illustrates the rapid change engulfing the northern stretch of <a href="/new-apartments/melbourne-vic">Melbourne's CBD</a>. During a recent visit to Hickory Group's topping out ceremony for <a href="/buildings/la-trobe-tower-323-la-trobe-street-melbourne">La Trobe Tower</a>, the scale of this change became patently evident.

Given abundant coverage to date on Apartments.com.au, towering individual planning applications and rendered city models fail to adequately convey the emergence of a new crop of tall Melbourne towers. The above image for instance would be greatly augmented should the 210 metre <a href="/buildings/uno-melbourne-117-abeckett-street-melbourne">111 A'Beckett Street</a> rise in the foreground; essentially block out three of the new crop of towers which all weigh in above the 200 metre mark: Vision, <a href="/buildings/victoria-one-452-472-elizabeth-street-melbourne">Victoria One</a> and <a href="/buildings/light-house-450-elizabeth-street-melbourne">Light House</a>.

Assuming that we're currently at a nominal half-way point in the construction of this rash of new residential towers across the north of Melbourne's CBD, what observations can be made at this time?

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_8244_0.jpg" rel="gallery-all" title="Welcome to the new Melbourne"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_8244_0.jpg?itok=2sMDbtcB" title="Welcome to the new Melbourne" width="580"></a>

<figcaption>Welcome to the new Melbourne</figcaption></figure>On a more intimate level, the street character of Elizabeth Street in particular has been drastically altered.

Minimal setbacks have given the eastern site of Elizabeth an imposing presence from street level; some will argue it as a welcomed change representing Melbourne's progression, while others will note that Elizabeth Street is becoming a cold and uninviting public place. Much will depend upon how readily these new towers interact with the streetscape upon their respective completions.

A previously rundown streetscape or an uninviting wall of towers, for those who value urban design it could be argued neither is a particularly palatable outcome.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_8245.jpg" rel="gallery-all" title="Lighthouse on show"><img alt="" class="image-article-full-width-580px" height="388" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_8245.jpg?itok=neLmdL4H" title="Lighthouse on show" width="580"></a>

<figcaption>Lighthouse on show</figcaption></figure>On a larger scale though, these new towers have definitely brought a fresh design dynamic to Melbourne's skyline, with <a href="/architects/fraser-partners-0">Elenberg Fraser</a> the primary firm responsible.

The architecture practice can lay claim to seven current towers in the northern stretch of Melbourne's CBD; five are at construction with the shortest being the 172 metre <a href="/buildings/avant-60-abeckett-street-melbourne">Avant</a>. Colour and form are coming to the fore, with Light House above a prime example of Elenberg Fraser's progressive design dynamic.

Perhaps though the most stylish tower on the rise anywhere in Melbourne is <a href="/buildings/eq-tower-127-abeckett-street-melbourne">EQ Tower</a>. It's pinkish-purple facade and inverse flowing lines are particularly attractive and it has rapidly emerged as a beacon of design prowess, owing to its many unique characteristics.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_8229.jpg" rel="gallery-all" title="EQ Tower"><img alt="" class="image-article-full-width-580px" height="870" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_8229.jpg?itok=My0-ANw-" title="EQ Tower" width="580"></a>

<figcaption>EQ Tower</figcaption></figure>With many towers under construction now taking on their own unique characteristics, here is an overview of the current status of all major towers within Melbourne's northern CBD zone:

<h2>Planning and approved</h2>

<a href="/developments/melbourne-vic-3000">386 William</a>, <a href="/developments/melbourne-vic-3000">183 A'Beckett</a>, <a href="/developments/melbourne-vic-3000">Scape La Trobe</a>, <a href="/buildings/97-franklin-street-melbourne">97 Franklin</a>, <a href="/new-apartments/441-451-elizabeth-street-melbourne">441 Elizabeth</a>, <a href="/developments/greater-dandenong-vic">102 Franklin</a>, <a href="/developments/melbourne-vic-3000">478 Elizabeth</a>, <a href="/buildings/eq-tower-127-abeckett-street-melbourne">111 A'Beckett</a>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/97_franklin_talls.jpg" rel="gallery-all" title="97 Franklin Street as rendered into the new Melbourne skyline."><img alt="" class="image-article-full-width-580px" height="428" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/97_franklin_talls.jpg?itok=Mr2k9-IG" title="97 Franklin Street as rendered into the new Melbourne skyline." width="580"></a>

<figcaption>97 Franklin Street as rendered into the new Melbourne skyline.</figcaption></figure><h2>Sales</h2>

<a href="/buildings/wills-place-17-wills-street-melbourne">Wills Place</a>, <a href="/buildings/queens-place-157-a-beckett-street-and-370-queen-street-melbourne">Queens Place</a>, <a href="/developments/melbourne-vic-3000">303 La Trobe</a>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image69_4.jpg" rel="gallery-all" title="303 La Trobe has joined Queens Place at project sales"><img alt="" class="image-article-full-width-580px" height="350" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image69_4.jpg?itok=tge5ePVc" title="303 La Trobe has joined Queens Place at project sales" width="580"></a>

<figcaption>303 La Trobe has joined Queens Place at project sales</figcaption></figure><h2>Early phase construction</h2>

<a href="/new-apartments/iglu-229-franklin-street-melbourne">229 Franklin</a>, <a href="/buildings/aurora-melbourne-central-224-la-trobe-street-melbourne">Aurora Melbourne Central</a>, <a href="/buildings/scape-melbourne-393-swanston-street-melbourne">Scape Swanston</a>, <a href="/buildings/avant-60-abeckett-street-melbourne">Avant</a>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image66_3.jpg" rel="gallery-all" title="Aurora Melbourne Central on the rise. Image: Adrian"><img alt="" class="image-article-full-width-580px" height="391" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image66_3.jpg?itok=_fhDPQ01" title="Aurora Melbourne Central on the rise. Image: Adrian" width="580"></a>

<figcaption>Aurora Melbourne Central on the rise. Image: Adrian</figcaption></figure><h2>Mid construction</h2>

<a href="/buildings/empire-melbourne-398-elizabeth-street-melbourne">Empire</a>, <a href="/buildings/light-house-450-elizabeth-street-melbourne">Light House</a>, <a href="/buildings/victoria-one-452-472-elizabeth-street-melbourne">Victoria One</a>, <a href="/buildings/eq-tower-127-abeckett-street-melbourne">EQ Tower</a>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image65_0.jpg" rel="gallery-all" title="Empire and Light House have progressed rapidly"><img alt="" class="image-article-full-width-580px" height="360" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image65_0.jpg?itok=bK2WonaE" title="Empire and Light House have progressed rapidly" width="580"></a>

<figcaption>Empire and Light House have progressed rapidly</figcaption></figure><h2>Topped out</h2>

<a href="/buildings/la-trobe-tower-323-la-trobe-street-melbourne">La Trobe Tower</a>, <a href="/buildings/eporo-tower-279-la-trobe-street-melbourne">Eporo Tower</a>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_8228.jpg" rel="gallery-all" title="A recent shot of La Trobe Tower"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_8228.jpg?itok=8ck0dVB4" title="A recent shot of La Trobe Tower" width="580"></a>

<figcaption>A recent shot of La Trobe Tower</figcaption></figure>
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The changing face of Melbourne's northern CBD

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Integrated residential property funds management and real estate services organisation Oliver Hume is seeking to develop another slice of industrial West Melbourne, becoming the group's third Melbourne apartment project behind <a href="/new-apartments/cheltenham-vic-3192">Ilixir</a> in Cheltenham and The Principal which fronts Flemington Road.

Jackson Clements Burrows are behind the design for 164-184 Roden Street which if approved, will retain the exterior of the substantial heritage building onsite, along with a portion of the interior floor plate set back to the inner columns. This is done so in order to provide legitimacy to a healthy number of warehouse shells intended within the development.

Works for the existing onsite building began during 1889, with subsequent additions through to 1937 for then expanding hardware merchants Briscoe &amp; Co. According to heritage consultants Bryce Raworth,164-184 Roden Street and the associated street addresses the existing building holds fall under a D grade heritage listing.

City of Melbourne have received 12 objections to the development.

A <a href="http://www.cbremelbourne.com.au/wp-content/uploads/2014/10/164-172_Roden_bro_v9_redslash-IN-dd.pdf">sales campaign</a> for the site was conducted by CBRE during late 2014, with Oliver Hume's plans for the project lodged with City of Melbourne during June of this year.

<h2>164-172 Roden Street application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image19_11.jpg" rel="gallery-all" title="The project's interior courtyard. Planning image: JCB"><img alt="" class="image-article-full-width-580px" height="328" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image19_11.jpg?itok=XC4M9DRz" title="The project's interior courtyard. Planning image: JCB" width="580"></a>

<figcaption>The project's interior courtyard. Planning image: JCB</figcaption></figure><ul>
<li>Site offered for sale during late 2014</li>
	<li>3,637sqm site containing dual industrial warehouse buildings and three street frontages</li>
	<li>Proposed partial demolition and construction of an 8 level, 28.8m buildings</li>
	<li>206 dwellings: 21 x warehouse shells, 2 x duplex, 30 x loft, 101 x 1BR, 52 x 2BR</li>
	<li>Provision for 120 vehicle and 150 bicycle bays over two basement levels</li>
	<li>Jack Merlo designed landscaped internal courtyard</li>
</ul>
206 dwellings are included within the project's eight levels, despite a planning overlay expecting a preferred building height of four storeys. From a prospective apartment buyer's point of view, 164-184 Roden Street may be an attractive prospect as the development team has gone to lengths to create diversity of living options within the development.

Dual level warehouse shells, duplexes and loft options add to the ubiquitous one and two bedroom apartments within the development. Single bedroom apartments span the 48sqm-62sqm range, with living options expanding in size thereafter.

The warehouse and loft formats presumably seek to set the project apart from its West Melbourne contemporaries, with advertised plans indicating that both loft and warehouse options are proportionately large. Two storey, two bedroom lofts sit between 97-98sqm with ample exterior areas in tow.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_8350.jpg" rel="gallery-all" title="420 Spencer Street is moving on up"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_8350.jpg?itok=ZdwYblCJ" title="420 Spencer Street is moving on up" width="580"></a>

<figcaption>420 Spencer Street is moving on up</figcaption></figure>News of Oliver Hume's Roden Street endeavour comes as another prominent site in West Melbourne went to planning last week. 405-417 Spencer Street is now subject to a 22 level application which seeks retail and commercial uses in addition to 181 apartments.

405-417 Spencer Street aside, the entry of 164-184 Roden Street to the Apartments.com.au Project Database sees 25 separate residential projects listed within West Melbourne, with total apartment numbers for these projects in excess of 3,300.

Largest of all these projects is 355-371 Spencer Street which carries approval for 700 plus apartments, while West Melbourne's tallest building is currently heading skyward. Set to reach 131 metres, The Spencer as seen above has picked up its construction pace considerably now that the build is beyond the podium levels.

<h2>164-184 Roden Street development team</h2>

<ul>
<li>Developer: Oliver Hume</li>
	<li>Architect and Urban Context Report: Jackson Clements Burrows</li>
	<li>Planning: Contour Consultants Australia</li>
	<li>Heritage Consultants: Bryce Raworth</li>
	<li>Traffic: Traffix Group</li>
	<li>Landscape Architect: Jack Merlo Design</li>
	<li>ESD: ECM Group</li>
	<li>Waste: Leigh Design</li>
</ul>
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Oliver Hume and JCB add to the West Melbourne dynamic

<a href="https://www.apartments.com.au/developments/broadbeach-qld-4218">Broadbeach</a> offers plenty of reasons to live vertically, but moving from a substantial family home into an apartment can expose the compromises of high-density living. Privacy, room for guests and usable living space tend to matter more when an apartment is intended as a permanent home rather than an occasional coastal base.

A typical residential floor at <a href="https://www.apartments.com.au/new-apartments/the-eveleigh-broadbeach-7-9-surf-parade-broadbeach-qld-4218">The Eveleigh</a>, on Surf Parade,&nbsp;contains just four apartments. The 94-residence development by <a href="https://www.apartments.com.au/developers/hirsch-faigen">Hirsch &amp; Faigen</a> is predominantly made up of expansive three-bedroom homes, with a limited collection of half-floor penthouses above.

Across the apartment floors, <a href="https://www.apartments.com.au/architects/rothelowman">Rothelowman</a> has used the relatively limited number of residences to give each home greater access to natural light and outlook. Living spaces extend towards full-height glazing, while a series of bay windows frame selected views across the Pacific Ocean, city and hinterland rather than treating the building edge as a continuous wall of glass.

&nbsp;

[smartcode_project:default project_id=149670 project_image_fid=360965]

“The apartment floors deliver a collection of homes that embrace controlled outlook via a series of bay windows deliberately framing moments of view,” Rothelowman Director Kim Lowman said.

From outside, those projecting forms contribute to the tower’s faceted profile. Strong horizontal and vertical elements establish its proportions, while the changing position of the sun alters the light, shadow and reflection across the façade throughout the day.

The same attention moves inside the apartments, where the material palette combines warm timber, natural stone, metallic detailing and softer curved forms. Kitchens sit within the main living zone, with stone island benches, integrated joinery and European appliances, before the living areas extend towards the glazing and the outlook.

&nbsp;

[smartcode_project:default project_id=149670 project_image_fid=360981]

Three genuine bedrooms provide room to accommodate family and guests, while two secure car spaces and storage address some of the practical considerations that can become more noticeable when moving from a larger home. Feedback from the display suite has centred on the warmth and restraint of the interiors, with buyers commenting that the residences feel like homes rather than conventional coastal apartments.

A limited collection of half-floor penthouses occupies the upper levels, increasing the scale of the living spaces and adding private balconies and elevated finishes. From this position, the outlook extends between the ocean and hinterland.

Outside the private residences, The Eveleigh separates its shared spaces between the podium and rooftop. The podium is centred on wellness, with subtropical landscaping surrounding a swimming pool and pool terrace, yoga garden, private gymnasium, sauna and hot and cold plunge facilities. Landscaped retreats and pavilions provide additional places to sit away from the main recreation areas.

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Higher in the building, a rooftop pavilion and private dining suite sit alongside resident lounge, barbecue and outdoor dining areas, opening towards panoramic views across the ocean, city and hinterland.

“Buyers are no longer just looking for an apartment, but a lifestyle where they can relax, reset, and enjoy a balanced way of living,” Hirsch &amp; Faigen Director of Sales Matt George said.

Interest to date has come from established owner-occupiers and interstate lifestyle purchasers, including buyers planning a future move to the Gold Coast. Many are coming from larger homes and want to reduce ongoing maintenance without giving up space for family and guests, privacy, two car spaces or the ability to entertain at home.

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Much of that daily life can also take place beyond the building without requiring a drive. Kurrawa Beach and Pratten Park are an easy walk from Surf Parade, while Pacific Fair, Oracle Boulevard, The Oasis, restaurants, cafés, entertainment and public transport are also within walking distance.

The Eveleigh is Hirsch &amp; Faigen's fourth Gold Coast development since entering the market in 2021, following The Hemingway at Palm Beach, The Emerson at Kirra and Yves at Mermaid Beach. Each of the preceding projects sold out before completion.

“Broadbeach had been on our radar throughout our time operating on the Gold Coast,” the developer said. “Following our projects in Palm Beach, Kirra and Mermaid Beach, Broadbeach represented the natural next step for the business.”

The Surf Parade site brought together proximity to the beach, protected coastal outlooks and walkability to dining, shopping and recreation. Hirsch &amp; Faigen also identified the street as an emerging premium residential address, with enough separation from Broadbeach's busier destinations to retain a quieter environment at home.

The Eveleigh is now under construction by Maxcon, with completion forecast for mid-2028. Three-bedroom residences are currently available from $2.87 million.

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Joel Robinson

The Eveleigh brings house-like apartments to Broadbeach

A long-stalled Campbelltown development site is back in play, with new plans for 139 apartments set to supersede a mixed-use scheme approved almost a decade ago but never built.

The new proposal for 28 Cordeaux Street would deliver 116 market and 23 affordable apartments in a part 14-storey building, bringing a substantial new project into a Campbelltown market where new apartment supply remains limited.

Plans have been filed over the 3,092 sqm corner site at Moore-Oxley Street, around 600 metres from Campbelltown Railway Station and the city-centre retail core.

The site already carries a mixed-use residential approval dating to 2016. Doroch Architects has now been engaged on a larger replacement scheme, which is progressing as a State Significant Development Application following a Housing Delivery Authority determination in August 2025.

The apartment mix comprises 39 one-bedroom, 72 two-bedroom and 28 three-bedroom residences. Two-bedroom apartments make up just over half of the project, while three-bedroom homes account for 20 per cent.

<img alt="First look: New 139-apartment plans revive long-stalled Campbelltown city centre site" data-entity-type="file" data-entity-uuid="136dd5b9-3791-4da6-9e31-76f533f5b4de" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Campbelltown%20da2.png?VersionId=LgOSy9nwf5u.MGswBBwaGGxuX8QpHSl_" />

Of the 139 apartments, 23 will be delivered as affordable housing under the in-fill affordable housing provisions of the Housing SEPP. The affordable component represents 15 per cent of the residential gross floor area and will be managed by a registered Community Housing Provider.

Doroch has sought to break the scale of the building into two distinct elements, with a masonry podium of around four storeys establishing the street edge before the residential tower steps back above.

The corner position has shaped that approach. Cordeaux Street faces toward the commercial and civic centre, while Moore-Oxley Street leads into the lower-scale residential neighbourhood to the south, and the design verification report describes the site as "bridging the commercial core to the north and established residential areas to the south."

The podium will be expressed predominantly in face brick, while the upper levels shift to brushed and grooved concrete cladding with darker metal detailing. Recessed sections, deep balcony edges and landscaping break down the upper form, with an approximately 11.8-metre setback to the northern boundary addressing the adjoining St Peters Anglican School.

<img alt="First look: New 139-apartment plans revive long-stalled Campbelltown city centre site" data-entity-type="file" data-entity-uuid="c8b3d2d3-c561-4bfc-a5d9-a68c0c10dac1" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Campbelltown%20da1.png?VersionId=AeAEyJU02Gk2k5noUj2StziCvdQ7fW4B" />

Campbelltown has been starved of new residential developments in the last decade.

The only other notable development set to come to market this year is ALAND's Queen Square, a mixed-use precinct on over two hectares that will comprise apartments above a vibrant ground-level retail and hospitality dining precinct.

First look: New 139-apartment plans revive long-stalled Campbelltown city centre site

First Look: Sherlock Construction pitches apartments for low-rise Deception Bay

Queensland builder-developer MAYD has revealed the first look at its major North Kirra beachfront development, lodging amended plans that reduce the number of apartments and increase the proportion of larger residences.

The project is planned across a substantial 4,742 sqm amalgamated site spanning seven lots at <a href="https://www.apartments.com.au/new-apartments/2-6-pacific-parade-bilinga-qld-4225">2-6 Pacific Parade</a> and 27-33 Golden Four Drive in Bilin​ga, directly opposite Nor​th Kirra Beach.

<a href="https://www.apartments.com.au/developers/mayd-group">MAYD</a> secured the site for $32.5 million in 2025, in what was one of the Gold Coast's largest property transactions of the year.

The development will be delivered across two stages, with the first stage carrying an estimated gross realisation value of around $360 million.

The latest amendments seek to reduce the overall apartment count and shift the project further toward the owner-occupier market, with larger residences designed for buyers wanting considerably more space than traditionally offered in a beachfront apartment.

The residential mix will include townhomes, oversized two-bedroom apartments, substantial three-bedroom residences and four-bedroom homes.

MAYD has appointed Cera Stribley to lead the architecture and interiors, with the Melbourne-based design practice drawing on the beachfront setting through a series of ocean-facing terraces and heavily landscaped balconies.

Strong horizontal forms and curved balconies will define the exterior, with subtropical landscaping integrated throughout the building to soften the built form and increase the connection between the residences and the beachfront.

The project will also include an extensive collection of resident wellness and lifestyle facilities, continuing the broader shift across the Gold Coast's luxury apartment market toward larger homes supported by resort-style amenity.

<img alt="MAYD" data-entity-type="file" data-entity-uuid="d1bcbb05-e659-4b47-8bd4-1e595315e2ad" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-27%20at%202.05.03%E2%80%AFPM.png?VersionId=jj0XEud1X1DuLt7_KyElhjMdZGOXmLHP" />

MAYD Founder Todd Mould said North Kirra was increasingly appealing to buyers attracted to the more established, lower-density character of the southern Gold Coast.

"North Kirra presents one of the most compelling luxury residential opportunities currently emerging in Australia, combining absolute beachfront with the character and authenticity that buyers are increasingly seeking, and the same sense of tight-knit community that defined Burleigh and Currumbin perhaps 10 or 15 years ago," Mould said.

"With Gold Coast Airport on its doorstep, it also offers a level of accessibility that broadens its appeal across almost every market demographic."

The project comes as the southern Gold Coast continues to attract an increasing share of high-end apartment development and buyer activity.

Kirra in particular has emerged as one of the region's more tightly held beachfront markets, with its relatively low-density character, established surf and hospitality scene and proximity to Gold Coast Airport differentiating it from the higher-density markets further north.

Mould said those characteristics had informed the approach MAYD and Cera Stribley had taken to the project.

"We've worked closely with Cera Stribley to create a vision that is deeply connected to its surroundings," he said.

"Inspired by the coastline itself, the architecture has been shaped around space, privacy and resort-style living, creating a collection of homes that reflects the next generation of luxury on the southern Gold Coast."

MOTIV Managing Director Carly Cottam, who has been appointed to market the project, said buyer attention had continued to move south along the Gold Coast.

"Purchasers who may once have defaulted to Broadbeach, Main Beach or Surfers Paradise are increasingly recognising the value of a genuine beachfront location that offers lower density, strong amenity and a more established sense of community," Cottam said.

"Kirra has a powerful combination of growing demand and genuine scarcity. Beachfront supply is inherently constrained, the area remains relatively low density, and buyers are increasingly placing a premium on locations that feel established, uncrowded and authentic rather than heavily developed."

Cottam said the proximity to Gold Coast Airport was also proving increasingly important for interstate and second-home buyers.

"Being minutes from Gold Coast Airport makes it particularly compelling for interstate buyers, frequent travellers and second-home purchasers who can access an authentic coastal lifestyle almost immediately after stepping off a flight."

The acquisition takes MAYD's active development portfolio to more than $500 million, with the North Kirra project representing one of its largest undertakings to date.

MAYD is targeting an early 2027 launch.

First look at MAYD's North Kirra mixed-use precinct

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Castle Hill, the longtime hub of the Hills District, has been one of the major beneficiaries of Sydney's Metro expansion, with improved connectivity helping drive continued population growth, development and buyer demand across the Hills District.

But despite that growth, the suburb has seen relatively few major new apartment projects brought to market over the past 18 months.

Hills District developer Reve Group is looking to fill that gap with <a href="https://www.apartments.com.au/new-apartments/nova-r-ve-castle-hill-2-garthowen-crescent-castle-hill-nsw-2154">Nova Rêve</a>, a major new mixed-use precinct on the corner of Garthowen Crescent and Old Castle Hill Road, a short walk from Castle Hill Metro Station and Castle Towers.

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The project will comprise three residential towers alongside a hotel, restaurants, cafes and a skybar, more than 1,600 sqm of ground-floor retail and almost an acre of landscaped gardens.

It represents the largest project undertaken by Reve Group, the development arm of the Kassis family, which has been building across the Hills District for more than 30 years through Kassis Homes.

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Nova Rêve also represents a significant step up from the family's first apartment development, Grand Rêve, which was delivered nearby on Garthowen Crescent.

Grand Rêve introduced larger, house-like apartment layouts and premium inclusions including Wolf and Sub-Zero appliances to the Castle Hill market.

Nova Rêve takes that approach to a precinct scale, combining the residential component with hospitality, retail and substantial public and resident landscaping.

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Reve Group Managing Director Sam Kassis said the project reflected the family's three decades of building in the Hills, which has evolved from trophy homes on quarter-acre blocks to larger-scale apartment development.

"Grand Rêve was our first apartment project here and it showed us what this pocket of Castle Hill could be. Nova Rêve is the refinement of that idea: not just apartments, but a place the whole suburb can use," Kassis said.

A key part of that approach is the hotel, which has been designed to operate as an amenity for the wider Castle Hill community rather than solely hotel guests.

It will include restaurants, cafes, skybars and all-day dining, alongside conference and event facilities catering to business functions, community groups and private events.

At ground level, more than 1,600 sqm of shops and cafes will open onto the surrounding streets and landscaped areas.

Almost an acre of gardens designed by Land and Form Studios will run through the precinct, incorporating pathways, seating, barbecue areas and children's play spaces.

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Reve Group's Romio Georges said creating an active ground plane had been central to the planning of Nova Rêve.

"There are gardens with pathways, barbecues, seating and play areas, shops and cafes opening onto the street, and a hotel with restaurants and a skybar that anyone in Castle Hill can walk into," Georges said.

The project's elevated position on one of Sydney's highest ridgelines will also provide apartments with outlooks toward the Sydney skyline, surrounding parkland and the Blue Mountains.

More than 80 per cent of the apartments will occupy corner positions, with Turner responsible for both the architecture and interiors.

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Mark Baljak

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