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South Melbourne is poised to host a new hotel on the corner of Moray and Dorcas Street, with developer Perri Projects planning to launch the luxury development.

Having gained a footprint onsite during 2005, subsequent land purchases were made allowing Perri Projects to push ahead with the hotel scheme, which entered planning mid last year. With approval in place, Perri Projects are now ramping up their intentions for the site to coincide with a high time in Melbourne's hotel sector, which is enjoying buoyant occupancy rates.

Not too far from the mass of hotels in Melbourne's CBD, but far in terms of design ethos, Perri Projects are positioning the new hotel facility as alternative experience in an urban setting.

Aimed principally at the premium business market, the intended hotel at 185-197 Moray Street will include a pool, gym and business centre, in addition to café/restaurant and bar spaces at ground level. A rooftop function and events centre will crown the six level building.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/south_melbourne_hotel.jpg" rel="gallery-all" title="Hotel accommodation set above an active street frontage. Image: Perri Projects"><img alt="" class="image-article-full-width-580px" height="677" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/south_melbourne_hotel.jpg?itok=cDnGBW-C" title="Hotel accommodation set above an active street frontage. Image: Perri Projects" width="580"></a>

<figcaption>Hotel accommodation set above an active street frontage. Image: Perri Projects</figcaption></figure><blockquote>
There is a distinct lack of new, luxury hotel offerings in this area. The majority of existing hotel stock around St Kilda Road and South Melbourne is now ageing considerably so we’ve identified a real gap in the market for quality, bespoke hotels for business and high-end leisure travellers

The move into the boutique hotel space is closely aligned with our brand and business strategy; we have been working towards this for the past three years. More than a hotel, we envisage this mixed-use development to be a lifestyle destination in South Melbourne including retail, food and beverage, and a rooftop function and events centre.

Our current strategy is to develop and retain a significant portfolio of the retail and commercial facilities in our mixed-use masterplanned developments so we view investing in hotels as an extension of that.

Perri Projects is in early discussions with some of Australia’s premium hospitality groups for partnerships in the restaurant and functions centre. We’re looking at only the best operators to reinforce the sophistication of the precinct
<cite>David Scalzo, Managing Director, Perri Projects</cite>
</blockquote>

Plus Architecture designed the futuristic building which will see the exterior present as a mix of exposed concrete and treated glazing. A special application to the glazing will provide the development with a unique finish across a clean, simple form.

Transitioning from white and solid to clear and luminous, the tiled facade is a novel look with Plus Architecture also intending for these lines and forms to <a href="http://www.plusarchitecture.com.au/portfolio/moray-street/">directly relate to their corresponding internal suites</a>.

Moray Street will be Perri Projects' first Melbourne hotel development, with intentions in place to acquire suitably zoned development sites that will add to their local hotel portfolio. Active across Melbourne and Brisbane, Perri Projects have also broken the ice in Queensland with their South City Square development to also include a boutique hotel.
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silvermb

Perri Projects diversify into the hotel sector

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A trio of apartment projects are before City of Melbourne, all seeking the right to add to the inner north's apartment stock. Lodged during September, the trio are also looking to bring a heightened design perspective to their surrounds.

First up and Piccolo Developments are seeking another statement project, with 341-347 Queensberry Street subject to a 13 storey application encompassing 59 apartments. On the back of their award-winning Upper House project, Jackson Clements Burrows Architects have been utilised once more with a similar design outcome.

<blockquote>
The composition of the building mass was conceived through a series of urban design gestures. The first conceptual gesture was based on the acknowledgement of the prominent corner position of the site. 

Punching through the facade are a series of projecting balconies that graduate in depth and width as they travel up the building.
<cite>Town Planning Report: Jackson Clements Burrows Architects</cite>
</blockquote>

On the corner of Queensberry and Peel Streets in North Melbourne, the design has taken inspiration from a handful of existing forms such as Milan's Bosco Verticale and The Bauhaus Building; a 1925 design-based building in the German city of Dessau.

Piccolo Developments intends to split the dwelling numbers between 36 single bedroom and 23 dual bedroom apartments.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image1pic.jpg" rel="gallery-all" title="Piccolo's next landmark development. Planning image: JCB"><img alt="" class="image-article-full-width-580px" height="430" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image1pic.jpg?itok=ithvqwve" title="Piccolo's next landmark development. Planning image: JCB" width="580"></a>

<figcaption>Piccolo's next landmark development. Planning image: JCB</figcaption></figure>Plus Architecture are on the radar once more with an angular design effort for 419-421 Spencer Street, West Melbourne. Located within an emerging high-rise precinct, the proposal is of a larger nature and seeks approval for 181 apartments, with internals ranging from 48sqm to 111sqm.

On the corner of Spencer Street and Batman Street, and created for Yarrabank Developments Pty Ltd, the 22 level tower's design is described as follows: 

<blockquote>
The building is split into three to create building separation from the heritage component thus distinguishing it from the tower beside and above. The towers peel away from the heritage building increasing separation, and celebrates the bakery chimneys that line the lobby entrance. This also gives the apartments above the heritage a better view beyond the parapets. 

The two parts of the tower are differentiated in size, form and material. One side facing west, is smaller, angular and brick, which reflects the smaller scale of west Melbourne and its industrial lineage. The other, larger smooth and glazed faces towards the city. This site is therefore a culmination of contradictory relationships between fast and slow, active and inactive, big and small, old and new.

The design response seeks to make best use of and contribute to these context features and fit respectfully within the urban fabric. 
<cite>Plus Architecture : Design Response</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image9_10.jpg" rel="gallery-all" title="Spencer Street will see additional development. Planning image: Plus Architecture"><img alt="" class="image-article-full-width-580px" height="332" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image9_10.jpg?itok=SPmNdNVK" title="Spencer Street will see additional development. Planning image: Plus Architecture" width="580"></a>

<figcaption>Spencer Street will see additional development. Planning image: Plus Architecture</figcaption></figure>Finally an existing approved development scheme has gone back to planning as Fridcorp seeks to increase the yield of its development site at 3-15 Shiel Street, North Melbourne.

Total apartments within the scheme have essentially doubled to 124, with a mix of one and two bedroom options planned. Consequently, the overall size of the project has increased, with Elenberg Fraser conceiving a 12 storey building which is similar is size to a number of surrounding projects which have been approved.

<blockquote>
The building has also been designed with reference to ‘Artemis’ - the goddess of the hunt and wilderness. Artemis’ character and fables form the basis of a holistic design narrative which is carried through the architecture, lighting installations and landscape architecture.

The bronze colouring and earthy tones contained in the depictions of Artemis in the design concept inspire the materiality of the architectural expression, and also references the red brick and industrial elements commonly found in the area. 
<cite>Meinhardt: Town Planning Submission</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image15_7.jpg" rel="gallery-all" title="A new look for Shiel Street. Planning image: Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="380" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image15_7.jpg?itok=gnCc4jO1" title="A new look for Shiel Street. Planning image: Elenberg Fraser" width="580"></a>

<figcaption>A new look for Shiel Street. Planning image: Elenberg Fraser</figcaption></figure>
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City of Melbourne field three high quality development applications

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What to do when there's a crush of apartment developments along Queens Road and St Kilda Road, with each claiming to capture the luxury apartment market?

Go super luxury, of course.

JD Group's Victoriana at 20-22 Queens Road is nearing its launch to market, with the developer looking to tap into the still bubbly luxury apartment market. Victoriana's website is taking registrations of interest from prospective buyers, with one, two, three, four, five and six bedroom apartments on offer.

As seen below, the higher echelon apartments within the development will be something to behold, in sheer size alone.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image49_4.jpg" rel="gallery-all" title="JD Group imagery for Victoriana"><img alt="" class="image-article-full-width-580px" height="143" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image49_4.jpg?itok=tpFrHYQ7" title="JD Group imagery for Victoriana" width="580"></a>

<figcaption>JD Group imagery for Victoriana</figcaption></figure>With advertising hoardings onsite and a display suite in the works, Victoriana will insert itself into a super active development scene along St Kilda Road and Queens Road. At present seven residential towers are at construction, with two additional projects at sales.

20-22 Queens Road holds approval for a 245 lot subdivision, reflecting the number of apartments expected within Victoriana. Set over a 4,598sqm site overlooking the northern tip of Albert Park Lake, Victoriana has a frontage in excess of 60 metres to Queens Road.

The result of the double site is a curving tower designed by RotheLowman. Setbacks to upper levels have allowed for the inclusion of a squadron of individual pools and spas, pointing toward the levels the developer has gone to in order to attract the premium buyer.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_9293.jpg" rel="gallery-all" title="Opera, Arthur and Queens Domain in shot"><img alt="" class="image-article-full-width-580px" height="340" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_9293.jpg?itok=BuAEqRjQ" title="Opera, Arthur and Queens Domain in shot" width="580"></a>

<figcaption>Opera, Arthur and Queens Domain in shot</figcaption></figure>Once Victoriana does launch, it will find itself in an immediate apartment market which has hit top gear.

Such is the popularity of the dual boulevards, six apartment projects are well into construction. While works proper have yet to commence, New Charsfield can be added to the list with builder Hamilton Marino signage onsite, signifying its imminent start.

New Charsfield included, there is in excess of 1,400 apartments under construction along St Kilda Road and Queens Road, with the balance split between The Arthur, Queens Domain, Opera St Kilda Road, Parque, Lakeside and The Fawkner. Both The Arthur and New Charsfield are supplemented by serviced apartment components.

Victoriana joins Palatia and St. Boulevard which are at registrations and/or sales; combined they add another 700 plus dwellings.

Urban.com.au is also tracking a further five developments along St Kilda Road that pump more apartments and serviced apartments into the area. Add the likes of Growland's pending 613 St Kilda Road development and St Kilda Road in particular continues to transform from a commercial strip into a residential developer's paradise.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/st-kilda-rd-1000-e1460537838333.jpg" rel="gallery-all" title="Growland are seeking a piece of the St Kilda Road action"><img alt="" class="image-article-full-width-580px" height="423" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/st-kilda-rd-1000-e1460537838333.jpg?itok=4h_6B6In" title="Growland are seeking a piece of the St Kilda Road action" width="580"></a>

<figcaption>Growland are seeking a piece of the St Kilda Road action</figcaption></figure>
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Victoriana looks to trump the competition along Queens Road and St Kilda Road

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Not too long after the site was successfully sold, Delta Property Group have moved to launch their latest project dubbed The Point Doncaster Hill.

Formally 600 Doncaster Road, the relevant planning application encompassing 174 apartments was approved by Manningham City Council during May of this year. The permit and site were promptly offered for sale, with Colliers International and GormanKelly sealing the deal during August.

After a short turn around, Delta Property Group have opened registrations of interest for the project which adds to the Footscray-based developers expanding project catalogue.

The design is that of BKK Architects, with landscaping provided by Oculus. A key design feature of The Point Doncaster Hill will be the mature trees placed over the centre of the western facade, with these outdoor spaces set to double as common areas. The plantings will continue down to ground level, where an 'orchard' of sorts will frame the landscape.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image34_8.jpg" rel="gallery-all" title="On point. Image: BKK Architects"><img alt="" class="image-article-full-width-580px" height="378" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image34_8.jpg?itok=V4sgVVQf" title="On point. Image: BKK Architects" width="580"></a>

<figcaption>On point. Image: BKK Architects</figcaption></figure>Following on from <a href="/buildings/the-riverside-1-moreland-street-footscray">Riverside</a> on the banks of the Maribyrnong River which is all but complete, The Point Doncaster Hill joins East Brunswick's <a href="/buildings/the-vic-50-victoria-street-brunswick-east">The Vic</a> and <a href="/new-apartments/422-426-riversdale-road-hawthorn-east">422 Riversdale Road</a> within Hawthorn as projects within Delta Property Group's current pipeline.

Approved with 84 one-bedroom, 83 two-bedroom and 7 three-bedroom apartments, The Point Doncaster Hill will be rejigged to include 4 bedroom abodes as well. 

As the project has a commanding position with views over the CBD which are likely to remain long-term, it seems that Delta Property Group has ramped up the project's appeal to what they hope will be a higher end buyer. 

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image33_8.jpg" rel="gallery-all" title="Bunnings expected Doncaster outlet. Image: Hayball"><img alt="" class="image-article-full-width-580px" height="263" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image33_8.jpg?itok=7XncpHas" title="Bunnings expected Doncaster outlet. Image: Hayball" width="580"></a>

<figcaption>Bunnings expected Doncaster outlet. Image: Hayball</figcaption></figure>In other news atop Doncaster Hill, test drilling has commenced on the long-vacant development site owned by Bunnings at 659-669 Doncaster Road. Soil survey is generally a good indicator that a given project is nearing a start.

According to Manningham City Council's planning register, the proposal holds a Notice of Decision to Grant a Permit although the final outcome is still listed as in progress. Post its planning submission during 2013, the application has been revised in order to meet a number of concerns, with parking and traffic congestion fears at the forefront of thinking.

Development is likely to <a href="http://www.heraldsun.com.au/leader/east/doncaster-bunnings-to-be-built-next-to-westfield-doncaster/news-story/2a1804f835ce56da0dc9a4cd44c1d8d3">occur over three stages</a>, and it remains to be seen if Bunnings will go it alone in developing the apartments, buddy up with a recognised developer or sell off the development/air rights whilst maintaining a presence over the lower levels.

Not too far away and CEL Australia have recently seen a tower crane adorned with their logo hoisted into the Doncaster skyline. It's been a longer than expected stint between cranes for the developer post the completion of 33M in the CBD. 

CEL Australia's premier development, Tower Melbourne, has been bogged down in legal proceedings for some years, leaving Willow Doncaster as the Singapore-backed firm's sole Melbourne project at construction, with Canny Projects carrying out the construction works.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_9624.jpg" rel="gallery-all" title="Willow Doncaster on the rise"><img alt="" class="image-article-full-width-580px" height="330" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_9624.jpg?itok=8EIDQDNw" title="Willow Doncaster on the rise" width="580"></a>

<figcaption>Willow Doncaster on the rise</figcaption></figure>
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Delta gets to the point on Doncaster Hill

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Essendon Station is making a good fist of attracting its fair share of apartment developments. Much like the plethora of apartment projects sprouting up along the Tram 59 route which slices through Essendon/Essendon North, the emergence of multiple apartment projects surrounding Essendon Station speaks to the success of the suburb in attracting new investment and people willing to call the suburb home.

With the mass of investment within Essendon Fields also radiating throughout neighbouring suburbs, Essendon in particular has seen a solid boost to apartment development in recent years, This, coupled with the Essendon Junction Structure Plan has given apartment developers confidence to seek higher density outcomes around the junction/station precinct.

Largest of all is Linc at 15 Russell Street which is mere metres away from Essendon Station's entrance.

Revel Development Group Director, Daniel Caspar recently spoke of the merits of Essendon via circulated comment:

<blockquote>
The gentrification of the Melbourne’s inner ring may have taken some decades to reach suburbs like Essendon, but now that it has, we are seeing greater opportunities for positive, high-density development with a focus on owner occupiers.
We are experiencing strong interest amongst buyers within a three to five-kilometre radius of the inner north-west, who are looking to either upgrade, downsize or enter the market for the first time and are willing to move to Essendon to do so because of its relative affordability.
Acclimatised to the idea of apartment living, these buyers are favourably comparing the suburb’s proximity to the city and quality of amenities with equivalent suburbs in the east and bayside.
<cite>Daniel Caspar, Director, Revel Development Group</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image30_9.jpg" rel="gallery-all" title="Linc's outdoor entertaining area. Image: Revel Development Group"><img alt="" class="image-article-full-width-580px" height="327" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image30_9.jpg?itok=1o2HJVgn" title="Linc's outdoor entertaining area. Image: Revel Development Group" width="580"></a>

<figcaption>Linc's outdoor entertaining area. Image: Revel Development Group</figcaption></figure>Linc as the tallest apartment development within Essendon will also boast a number of enhanced features, including a rooftop terrace with views toward the CBD; one of three three separate garden areas within the project. Plus Architecture are responsible for Linc's internal and overall design, with Jack Merlo in charge of outdoor areas.

Linc is not the only development looking to capitalise upon its immediacy to Essendon Station.

Another sizeable planning application is before Moonee Valley City Council, with interests controlling 27 Russell Street looking to replace an Edwardian/Bungalow style house with 61 new apartments set over 9 levels.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image28_5.jpg" rel="gallery-all" title="27 Russell Street seeks to add to the area's increased apartment activity. Image: John Demos Architects"><img alt="" class="image-article-full-width-580px" height="330" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image28_5.jpg?itok=IbZdoAMz" title="27 Russell Street seeks to add to the area's increased apartment activity. Image: John Demos Architects" width="580"></a>

<figcaption>27 Russell Street is at planning. Image: John Demos Architects</figcaption></figure>John Demos Architects has created a mix of one, two and three-bedroom apartments within the proposal, supported by a new ground floor cafe of 130sqm.

In the immediate area, 93-97 Rose Street is all but complete, Alexandria at 952 Mt Alexander Road has launched its sales drive while 118-120 Buckley Street's display suite is taking shape.

The remainder of the development pipeline surrounding Essendon Station consists of the approved 23-25 Russell Street and the at appeal 81 Rose Street. 47 Rose Street which consisted of a five level residential building was withdrawn from the approvals process last week.

Savills recently moved on a development site at 95 Buckley Street which is capable of accommodating an apartment building under the Essendon Junction Structure Plan. Also in the wings is the possible rejuvenation of the sprawling car park adjoining Essendon Station as part of VicTrack's station precinct development program.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/rose-st-3d-photomatch-left.jpg" rel="gallery-all" title="Rose Street has been subject to increased development activity. Image: Point Architects"><img alt="" class="image-article-full-width-580px" height="357" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/rose-st-3d-photomatch-left.jpg?itok=_kREX1do" title="Rose Street has been subject to increased development activity. Image: Point Architects" width="580"></a>

<figcaption>Rose Street has been subject to increased development activity. Image: Point Architects</figcaption></figure>
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Essendon Station fast becoming a magnet for apartment developments

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Minister for Planning Richard Wynne will speak later on today at MPavilion as part of a discussion regarding Melbourne's architectural design and the policy which guides it.

The event is set for a 6:15pm start this evening, and is free for those wanting to attend.

In light of recent discussion surrounding apartment design standards, the direction of Fishermans Bend and so on, Minister Wynne's attendance for the event titled <a href="http://mpavilion.org/program/high-density-happiness-developing-policy/">High Density Happiness: Developing Policy</a> is set to further advance the current debate.

Readers will recognise High Density Happiness as a term coined by progressive Melbourne developer Neometro. Certified as a B-Corporation, Neometro has championed High Density Happiness which essentially highlights the positives that can flow when good design is allowed to flourish in a high density living sense.

Indeed Neometro's James Tutton will form part of the speaking panel, as will Simon Knott of BKK Architects and MAArchitects director Karen Alcock.

Along with Minister Wynne, the primary point of discussion will surround suggested improvements to the design review process, minimum size standards and aesthetic guidelines that would support quality, adaptable and sustainable housing.

The discussion is set to provide insight into how Melburnians will live, in light of pending policy implementations.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/44084961_richardwynne_cr_delwp-copy.jpg" rel="gallery-all" title="Richard Wynne will provide insight at this evening's talk"><img alt="" class="image-article-full-width-580px" height="870" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/44084961_richardwynne_cr_delwp-copy.jpg?itok=QU9Wn4N4" title="Richard Wynne will provide insight at this evening's talk" width="580"></a>

<figcaption>Richard Wynne will provide insight at this evening's talk</figcaption></figure>MPavilion is found within the Queen Victoria Gardens, opposite Southbank's Arts Precinct.

Acting as an events hub and architectural landmark, this years MPavilion is the design of Bijoy Jain from Studio Mumbai. <a href="http://mpavilion.org/program/high-density-happiness-developing-policy/">High Density Happiness: Developing Policy</a> is one of many ebvents to be held at the venue over the coming months.

MPavilion's schedule sees it operate through to February 2017.
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Richard Wynne to speak on design policy at MPavilion this evening

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City of Port Phillip have fielded a fresh planning application that seeks to further expand the footprint of high-density towers away from St Kilda Junction.

Bound by St Kilda Road and Blanche Street, 331-335 St Kilda Road would sit south of Inkerman Street, and appear as the only building of its size in the area. Immediate apartment projects that have come to fruition along Inkerman Street sit within the 5-7 level range.

Developer Beacon Builders are behind the proposal which was submitted during August, and see architects Bird de la Coeur take the design lead. Thus far Moonee Ponds' LEX Apartments with 56 dwellings ranks among Beacon Builders more notable projects.

<h2>331-335 St Kilda Road application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image9_9.jpg" rel="gallery-all" title="Artist's impression of the proposed building. Plannin image: BDLC"><img alt="" class="image-article-full-width-580px" height="353" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image9_9.jpg?itok=rFR7HoG6" title="Artist's impression of the proposed building. Plannin image: BDLC" width="580"></a>

<figcaption>Artist's impression of the proposed building. Plannin image: BDLC</figcaption></figure><ul>
<li>2,543sqm site currently utilised as a Habitat HQ hostel</li>
	<li>Proposed dual buildings of 6 and 13 levels/39.6 metres</li>
	<li>156 dwellings: 3 x studio, 51 x 1BR, 99 x 2BR, 3 x 3BR</li>
	<li>Single retail/cafe space of 61sqm</li>
	<li>Three basement levels include 157 car parks, 175 bicycle bays, nine motorcycle bays and 156 stores</li>
	<li>Outdoor recreational area to the western boundary</li>
</ul>
In preparing the application's town planning report, Meinhardt Group assert the following:

<blockquote>
The proposal is consistent with the strategic planning policy for the area established by the relevant State and Local Policies of the Port Phillip Planning Scheme. The development addresses the strategic directions and policy objectives through supporting a diversity of housing on a strategic redevelopment site within good proximity to transport, services and facilities, and respecting the residential interface along Blanche Street through a lower built form and responsive articulation and design to reference the streetscape rhythm.

The overall height is considered reasonable having regard to the strategic significance of St Kilda Road, the limited amenity impacts caused by the proposed height, the context of the surrounding area which includes land identified for significant redevelopment within the Mixed Use Zone and Commercial 1 Zone, the existing apartment buildings approved within the precinct, the quality design aesthetic.
<cite>Town planning report for 331-335 St Kilda Road, Meinhardt Group</cite>
</blockquote>

Visually 331-335 St Kilda Road is broken to represent a solid base, which transitions to a perforated top. Brick is prevalent over lower levels and is reflective of the surrounding urban context. The proposal's upper levels feature vertical fins assembled across the facade with a series of colour changes designed to break the building's bulk and appearance.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image16_8.jpg" rel="gallery-all" title="331-335 St Kilda Road compared to the area's tallest approved tower"><img alt="" class="image-article-full-width-580px" height="288" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image16_8.jpg?itok=M24kPiTT" title="331-335 St Kilda Road compared to the area's tallest approved tower" width="580"></a>

<figcaption>331-335 St Kilda Road compared to the area's tallest approved tower</figcaption></figure>In recent years a crop of mid and high-rise apartment buildings have sprung up closer to St Kilda Junction. At present the largest approved building in the area is Plus Architecture's <a href="/new-apartments/8-12-punt-road-st-kilda">8-12 Punt Road</a> which covers 96m and encompasses 203 dwellings.

331-335 St Kilda Road's height and location well south of the Junction makes it a trailblazer of sorts.

Should it gain approval it would likely set a precedent for future developable plots in the vicinity, in terms of height expectations and overall density. Beacon Builders at the very least hope that their application may well become a new design beacon within St Kilda.
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A new beacon for St Kilda?

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One of the city's more significant design contributions has taken its place within the grounds of Melbourne University.

In the heart of the <a href="/new-apartments/parkville-vic-3052">Parkville</a> campus, the new Arts West Redevelopment was unveiled at the turn of September and primarily consists of a new $66 million teaching and learning building. Arts West also shapes as a key placemaking project, allowing the immediate area to tie-in by way of a newly landscaped plaza which references surrounding buildings.

The building itself which is the work of both <a href="/architects/arm-architecture">ARM Architecture</a> and <a href="/architects/architectus">Architectus</a>, is adorned by flat metal bands that are seen as a topographical form from ground level. When viewed from a distance, a relief over the facade depicts <a href="https://arts-west.arts.unimelb.edu.au/arts-west-exterior/arts-west-facade-competition">artefacts typical of the bronze work found in the Luristan region</a> of Iran dating between 900 and 700 BC.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_9382.jpg" rel="gallery-all" title="Arts West exterior"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_9382.jpg?itok=l6yCcx5F" title="Arts West exterior" width="580"></a>

<figcaption>Arts West exterior</figcaption></figure>With sections of the building yet to open, the seven-level complex provides a new home of the Bachelor of Arts. According to the <a href="https://arts-west.arts.unimelb.edu.au/#teaching-and-learning">project's webpage</a>, "The new spaces have been purpose designed, and include facilities for collaborative and project-based learning, interactive learning (including a cinema- quality interactive theatre), a media laboratory, and lecture and discursive spaces.

There are two specialised teaching rooms to combine the great potential for object-based learning presented by the Cultural Collections with our responsibilities for the care and conservation of these precious objects."

Arts West has also eyed off a 5 star Green Star Education v1 Design rating.

A recessed ground level looks to reference existing stone archways within the Parkville campus, albeit with more modern materials.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_9378.jpg" rel="gallery-all" title="Arts West's recessed ground level"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_9378.jpg?itok=hnKEULlO" title="Arts West's recessed ground level" width="580"></a>

<figcaption>Arts West's recessed ground level</figcaption></figure>The surrounding area consists of new spaces, with extensive seating and planting softening the project's edge. Visible along the Arts West perimeter is an embossed concrete path which references the Wurundjeri people.

The new landscape works are in the process of being extended to the Melbourne Brain Centre, providing an enhanced link between the two buildings.

In terms of sustainability, Arts West reflects Melbourne University's drive to become a far more sustainable campus. Initiatives such as natural ventilation, water capture and thermal control all aid the building in its goal of achieving a 30% reduction in greenhouse gas emissions compared to an equivalent BCA code compliant building.

See further images of Melbourne University's Arts West redevelopment below.
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Arts West fits best for Melbourne University

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The last week has seen two noteworthy commercial leasing deals unveiled as major tenants secure space for their operations.

The latest sees Cbus Property add another premium tenant to their Collins Arch project, with HWL Ebsworth Lawyers taking near on 6,500sqm of space alongside initial tenant King &amp; Wood Mallesons. Following last week's official ground breaking ceremony held onsite, HWL Ebsworth Lawyers' arrival now sees 30% of total commercial space within the project accounted for.

Securing levels 8-10, the HWL Ebsworth Lawyers deal leaves roughly 30,000sqm of commercial space as still available within the uniquely shaped skyscraper. Cbus Property will seek to secure further commercial commitments for Collins Arch which will be completed during 2019.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/cbusproperty_collinsarch_hero_image1.jpg" rel="gallery-all" title="Collins Arch's commercial component has received a further boost"><img alt="" class="image-article-full-width-580px" height="416" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/cbusproperty_collinsarch_hero_image1.jpg?itok=dwUr2GL9" title="Collins Arch's commercial component has received a further boost" width="580"></a>

<figcaption>Collins Arch's commercial component has received a further boost</figcaption></figure><h2>What they say</h2>

<blockquote>
We are delighted to have committed to what we believe will be the most impressive building to be constructed in Melbourne in recent memory, clearly a future landmark. Collins Arch will boast amenities and environmental credentials that mirror the standards expected by a firm like ours and by our quality clients.

447 will offer both the high quality and attractive location we want for our staff.
<cite>Juan Martinez, Managing Partner, HWL Ebsworth Lawyers</cite>
</blockquote>

<blockquote>
Securing our second tenant, resulting in 30% of the commercial space already committed, really solidifies the importance business leaders are placing on workplaces of the future,

Targeting Melbourne’s first WELL-rated building, we are proud to offer a truly remarkable precinct, with leading design at all levels
<cite>Adrian Pozzo, Chief Executive Officer, Cbus Property</cite>
</blockquote>

<blockquote>
This prestige site is easily the most envious location for office space in Melbourne right now, if not Australia.

An external terrace on level nine fronting onto Collins Street presented a rare opportunity for the new tenants who have shown they value not only location but amenities, which will enhance the working environment and assist them in attracting and retaining leading legal talent.
<cite>Andrew Beasley, National Director of Office Leasing, Colliers International</cite>
</blockquote>

The HWL Ebsworth Lawyers deal follows on from <a href="http://www.afr.com/real-estate/commercial/qic-wins-macquarie-for-landmark-collins-st-tower-20161005-grvceu#ixzz4MFzmw1l9">last week's reporting</a> that QIC are poised to land Macquarie Group for their long-delayed 80 Collins Street.

With Multiplex signage adorning the vacant site for some time, construction now looks increasingly likely to begin in earnest following AFR's reporting of the lease deal. Macquarie Group is expected to have firmed on 6,000sqm within the Woods Bagot-designed commercial tower, which shapes as being on of the tallest delivered in Melbourne since the commercial boom of the early 1990's.

The pending deal with Macquarie Group bolsters the project, which also features a reworked retail podium surrounding Nauru House and a hotel fronting Little Collins Street. Singapore-based SilverNeedle have taken rights over the hotel component, with the suites to be operated under their NEXT Hotel brand.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_0241.jpg" rel="gallery-all" title="664 Collins Street moving on up"><img alt="" class="image-article-full-width-580px" height="408" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_0241.jpg?itok=aIJ7CwZ_" title="664 Collins Street moving on up" width="580"></a>

<figcaption>664 Collins Street moving on up</figcaption></figure>Melbourne's commercial construction activity is tracking on an upward curve.

Rialto's regeneration and Mirvac's 664 Collins Street have been the only projects of note under construction and north of the Yarra for some time, with Mirvac also approaching completion for PwC's tenancy at 2 Riverside Quay on Southbank.

With a host of commercial projects in the pipeline, the commencement of Collins Arch and the likelihood of 80 Collins Street forging ahead will also serve to boost commercial construction activity which has taken a back seat to Melbourne's residential boom in recent years
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Commercial intentions fall into place as Cbus Property secures another tenant for Collins Arch

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It's a great time if you happen to be in the market for an ultra-luxury abode withinin one of Melbourne's premier apartment projects. There's no shortage of choice, with some of the more recent releases to the market looking to set new benchmarks for size, price and overall luxury.

Hot on the heels of Mirvac unveiling The Grand Pavilion Penthouse within their Eastbourne development, Optimus Developments are preparing to release K1 Residences.

What makes the K1 Residences unique is that every dwelling within the project spans an entire floor; 13 levels and 13 apartments. Located off St Kilda Road, Optimus Developments have chosen to put the rare offering to market.

The project's smallest residence measures a spacious 175sqm, with every apartment afforded 360 degree views. K1 Residences' penthouse will also include a 135sqm terrace and rooftop lap pool.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image18_11.jpg" rel="gallery-all" title="K1 Residences. Images: DE atelier Architects"><img alt="" class="image-article-full-width-580px" height="404" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image18_11.jpg?itok=gye5IlXb" title="K1 Residences. Images: DE atelier Architects" width="580"></a>

<figcaption>K1 Residences. Images: DE atelier Architects</figcaption></figure><blockquote>
Fully delivered by Optimus Developments, we believe that K1 Residences will set a new benchmark for innovation and elegance in Melbourne. These are sophisticated and generous homes, with a sense of expansiveness that will embrace you upon arrival.

The apartments will feel like grand established mansions with private gardens.
<cite>Andrew Karpati, Chief Executive Officer, Optimus Developments</cite>
</blockquote>

While K1 Residences shapes as a project devoted entirely to penthouse-style dwellings, Mirvac's Grand Pavilion Penthouse shapes as the ultimate offering to the market. Set above the Eastbourne which will account for what is now the Dallas Brooks Centre, the Grand Pavilion Penthouse is a collaboration between Bates Smart and Mirvac Design.

The numbers for the Grand Pavilion Penthouse are impressive with 507 square metres of internal living space, supplemented by a 301 square metre terrace. Outdoor features include an 11 metre long transparent perspex sided pool and spa, and 50m frontage to the Fitzroy Gardens.

Set 11 levels above the street, Mirvac have now opened a tender process for the dwelling, with interested buyers having until mid-November to log their interest.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image21_10.jpg" rel="gallery-all" title="The Grand Pavilion. Image: Mirvac"><img alt="" class="image-article-full-width-580px" height="246" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image21_10.jpg?itok=D5E5DIaL" title="The Grand Pavilion. Image: Mirvac" width="580"></a>

<figcaption>The Grand Pavilion. Image: Mirvac</figcaption></figure>Split between two wings, the Grand Pavilion Penthouse's west wing holds the master bedroom, walk in robes, ensuite, study, retreat and gym which can adapt to become a 5th bedroom. With either wing split between a central living/dining area, the eastern wing is devoted to the three remaining bedrooms, each with its own en suite and an additional bathroom.

The Grand Pavilion Penthouse also comes with parking for six vehicles and a Living Collection experience which includes an all-inclusive butler service, Pet au Pair and art curator provided over the course of a year.
While Mirvac's Grand Pavilion Penthouse shapes as Melbourne's best, competition is likely to come by way of Crown Resorts/Schiavello's One Queensbridge project. According to <a href="http://www.theaustralian.com.au/business/property/knight-frank-to-market-one-queensbridge/news-story/5607dcec8e5f8731963edd4b9e3111a8">The Australian</a>, the tower set for the banks of the Yarra will become Melbourne's first super prime development.

With a six star hotel included, One Queensbridge's private residences are also set to attain a similar level of luxury.
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Melbourne's new rash of penthouses continue to set the benchmark

Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/tsioMLcnjas?si=zq-ys3JuWpfa5hFv" title="YouTube video player" width="560"></iframe>

The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Mark Baljak

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