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Pellicano has secured Quest as the apartment hotel operator for mixed-use projects in Preston and Geelong, Victoria and Robina on the Gold Coast.
Completion of all four current projects is expected during 2020.
They will deliver 328 Quest apartment-hotel rooms, 99 residential apartments, retail space of 2,500sqm and a conference centre including theatrette.
In combination with Pellicano’s existing Quest property holdings at Woolloongabba and Dandenong, the sum of Pellicano’s Quest holdings will amount to a considerable 555 rooms.
Pellicano managing director Nando Pellicano says the companies’ relationship has been fortuitous over the past 10 years, owing to their complementary value proposition.
“The newest deals with Quest will take our relationship to eight projects over the past decade,” said Pellicano.
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Pellicano has successfully completed $2.6 billion in developments since 2000.
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j.ballantyne1990-6AQqhLzZaK

Pellicano builds a $182 million partnership with Quest

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A Kew architect designed house is on the market with a $3,395,000 asking price.
It has been listed by Peter Vigano and Daniel Joyce from Jellis Craig, and has been scheduled for auction on September 12.
It last sold in 2013 for $1.42 million.
The home references the modernist era throughout light-bathed flexible-use spaces designed for living, working and entertaining.
Positioned at <a href="https://www.realestate.com.au/property-house-vic-kew-129068150" target="_blank">2 Yarra Street</a>, it features three bedrooms,  free-flowing living and dining areas, entertainer's Corian/Miele kitchen, and north terrace. 
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Other highlights include computer work station, hydronic heating, custom air-conditioning, BOSE technology, future proof wiring, and double garage plus workshop.
It's within close proximity to Yarra parklands, exceptional schools, Kew shopping and transport.
The suburb's median house price sits at <a href="/news">$2.2 million</a>, according to CoreLogic. 
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Modernist architect-designed Kew trophy home on the market

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A Chinese developer has beaten out the competition with a near $100 million offer for a former apple orchard in Wantirna South, in Melbourne's east.
The family owned Jenkins Orchards site at <a href="https://www.realcommercial.com.au/for-sale/in-wantirna+south,+vic+3152/list-1?autoSuggest=true" target="_blank">1201-1211 High Street Road</a> was sold by Savills.
Nan Xin Investment secured the 15ha site.
The sale comes on the back of the success of nearby residential projects including Wantirna Rise, where all 113 residential lots sold in one day, and Mirvac's $450million, 906-lot Harcrest development of the former Brickworks site.
Savills Australia's Nick Peden described it as "the most significant Melbourne metropolitan landholding to be offered to the market in recent years."
The site was zoned for high-density residential projects of up to five levels, according to Savills agent Jesse Radisich.
The agency ran a four-week campaign with a price guide above $90 million.
The property was purchased in 1922 by the Jenkins family, who ran an orchard that produced apple cider.
It had a fruit and vegetable shop at the site.
Nan Xin Investment is involved in other projects in Victoria including a luxury mixed-use project called Galleria in Glen Waverley.
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$90 million plus Wantirna South apple orchard holding sold through Savills

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Sunnyside, a 46-hectare property at Main Ridge, on Victoria's Mornington Peninsula has been sold at private auction for $10,175,000. 
It was sold by Wilson &amp; Hemphill Pty Ltd through Rob Curtain at Peninsula Sotheby's International Realty. 
It was the home of Hemphill's Apple Juices for 100 years with views of rolling hills, Western Port Bay and out to Philip Island.
Around $8 million had been tipped for the 46 hectares with two 1920s houses.
It was a telephone auction that went for over five hours with three bidders.
Two wanted it for lifestyle purposes and the other to expand their current winery business. 
The Australian Financial Review reported records show the buyer was Vodafone Australia founder Philip Cornish. 
The telecommunications investor Philip Cornish recently <a href="/news/record-38-8-million-toorak-sale-to-ruslan-kogan">sold his Toorak home</a> to Kogan.com founder and chief executive Ruslan Kogan.
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Philip Cornish spends $10.1 million on Sunnyside at Main Ridge

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The publicly listed real estate agents, The Agency has negotiated more time to secure funding for its acquisition of the McGrath rebels outfit, the Matt Lahood-lead Top Level Real Estate.
The WA-based The Agency Group was previously due to complete a $10 million equity raising by <a href="/news/the-agency-again-delays-top-level-acquisition-deal">August 11</a>.
It told the stock market on Monday that Lahood had agreed to a further two months for it to come up with the funds.
The anticipated raising is almost double its current $6 million market capitalisation.
It first entered into an option agreement to acquire Top Level in February 2017, but has delayed the acquisition numerous times as it seeks funding.
The Agency <a href="/news/the-agency-looking-again-for-underwriter-to-help-buy-the-mcgrath-rebels">briefly appointed an underwriter</a>, CPS Capital Group, but terminated the agreement earlier this year.
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<div>The company told the ASX that financing for the desired acquisition was at an "advanced stage".</div>
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<div>Managing director Paul Niardone said The Agency was now in "finalising discussions with the ASX regarding the most optimal transactional structure to maximise value for AU1 (The Agency) shareholders."</div>
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The acquisition of Top Level would combine east and west-coast businesses.
Top Level, which trades as The Agency under licence, is led by the former McGrath head of sales Matt Lahood alongside other former McGrath agents including Ben Collier, who have equity.
The Financial Review described The Agency financial position as "precarious" with the company having to secure a $1.1 million loan to bolster working capital.
The Agency Group denied <a href="/news/the-agency-group-denies-its-scrambling-for-cash">a February report</a> alleging it had delayed acquisitions "as it scrambles for cash."
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The Agency secures two month extension to find funds for the McGrath rebels acquisition

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Alula, a $55 million boutique, mixed-use development in Sydney’s Waterloo by Luxeland Group has been launched.
The 42 apartment Alula Waterloo has been designed by the UK-based, Grimshaw Architects with floor to ceiling glass façade wrapping around the entire building.
Every apartment has a balcony and collapsible glass-panel living room walls.
A central courtyard is designed to bring north-south/east-west cross ventilation for every residence along with natural light refraction.
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Alula’s offering is pitched to the local owner-occupier market.
There are only eight to nine apartments per floor.
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"Grimshaw has created a truly amazing design," explains Diana Ren, Director of Luxeland.
"Around 35% of all apartments are also corner positioned on three sides, with views and expansive outdoor entertaining spaces.”
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Luxeland Group launches mixed-use development Alula in Waterloo

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An unrenovated Hawthorn double-fronted Victorian-era home has been scheduled for September 8 auction.
It comes with an indicative selling price of $4.3 million to $4.7 million.
It has been offered by Sam Macaluso and Peter Vigano from Jellis Craig.
Set on a 1274 square mettres of prime inner city land, <a href="https://www.realestate.com.au/property-house-vic-hawthorn-129065370" target="_blank">58 Wattle Road</a> comes with three bedrooms, study room, wine cellar, and rear gardens.
It is close to Glenferrie Road hub, shops, Lido Cinema, transport, Swinburne University of Technology and private schools.
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The suburb's median house price sits at<a href="/developments/hawthorn-vic-3122"> $2,287,500</a>, according to CoreLogic. 
Comparable properties in 8 Mary Street and 2 Wellesley Road were sold at $4.56 million and $4.5 million. 
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Victorian-era Hawthorn home to go under the hammer

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A Caboolture South two bedroom house has been listed by the mortgagee for $180,000.
It has been offered through Leigh Chippendale from Professionals Caboolture.
It last sold at $190,000 in 2007.
Situated on a 405 square metre corner allotment, <a href="https://www.realestate.com.au/property-house-qld-caboolture+south-129015850" target="_blank">15 Moon Street </a>comes with two bedrooms upstairs, kitchen with cupboard space, and lounge room leading out to a front patio.
The suburb's median house price sits at <a href="/developments/caboolture-south-qld-4510">$310,000</a>, according to CoreLogic. 
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Caboolture South, Queensland mortgagee listing

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Research from JLL suggests the re-rating of neighbourhood shopping centres is reflected in the convergence of yields of neighbourhood and sub-regional centres.
Andrew Quillfeldt, Director – Strategic Research, JLL, notes that while average yields have trended down and converged, the yield spread between the strongest and weakest centres in all formats is unusually wide, with considerable overlap between the neighbourhood and sub-regional sectors.
“Clearly investors have become very discriminating in the pricing of retail assets,” said Quillfeldt. 
“A range of factors – demographics, location, management quality and tenant mix – are all key drivers of value at the individual asset level.
“Increasingly these factors dictate value rather than the simple categorisation of a centre.
“This reassessment of the retail sector creates opportunities for centre owners and active managers to add value by re-positioning their assets.”
Quillfeldt says owners of sub-regional centres have been actively driving rental growth by changing the tenant mix towards more F&amp;B, retail services and convenience uses –categories which typically pay higher average rents than other uses, such as apparel, and bolster the performance of shopping centres over the longer term.
Investor demand and competition for neighbourhood shopping centres has been strong since 2014, driven primarily by private investors.
The competition for neighbourhood centre assets has resulted in capital value growth and yield compression in all retail formats, but more so in the neighbourhood category.
The lower price point makes neighbourhood centres accessible to a wide range of private investors seeking yield.
The non-discretionary nature of tenancies often operating in neighbourhood centres also offers stability of income.
“This trend has been complemented by capital market conditions conducive to private investors, given the low cost of debt finance and subdued returns available from many other investment classes,” said Quillfeldt.
“We expect shopping centre formats and performance profiles will evolve as urban density continues to increase and shopping habits change, which will have implications for how they are valued and priced.”
JLL suggest it's the first yield cross-over on record and while it is too early to know whether this is a permanent shift, it is evidence that investors are re-assessing neighbourhood centres that have historically traded at a discount to other retail formats – sub-regional and regional centres as well as CBD retail assets.
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According to Peri Macdonald, Executive General Manager – Retail, Frasers Property Australia, the change in the retail investment hierarchy can be attributed to a number of factors, not least the evolution of shopping towards a more convenient, non-discretionary focus.
“Population growth and increased density in inner city catchments are giving rise to greater demand for new forms of convenience retail, as more health and lifestyle uses emerge and demand for food and retail services increases,” Macdonald says.
“This growth reveals a distinct opportunity for the emerging super-neighbourhood class of shopping centre, which mirrors the locally-curated tenancy mix of neighbourhood centres on a size scale similar to sub- regional centres.
“As planning regulations increasingly embrace more integrated and mixed-use forms of development, both in inner-city areas as well as for greenfield town centre sites, investment interest in the neighbourhood and super-neighbourhood categories can be expected to intensify.”
While there has traditionally been a clear hierarchy in retail in terms of risk profile for each shopping centre category, the changes in physical format to the traditional neighbourhood shopping centre, including the emergence of the super-neighbourhood centre concept, will support the recent convergence of yields between the two retail formats.
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Investors reassessing neighbourhood retail centres in hunt for value

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Two prime Woolloongabba sites currently operating as car dealerships have changed hands off-market in separate deals.
Both were negotiated by Elliott O’Shea and Seb Turnbull of JLL’s Sales &amp; Investments, Queensland.
The high-profile sites located at 187 Logan Road (pictured above) and 179 Logan Road (pictured below) changed hands for $4.9 million and $10.75 million respectively. 
 <img src="https://www.urban.com.au/images/2018/8/3/179%20LOGAN%20RD.jpeg" alt="">
O’Shea said: “The deals were struck off market after two private investors made approaches through JLL. The buyers were drawn to the future development upside offered by the sites, alongside the rapidly changing landscape of Woolloongabba.” 
The properties are situated opposite Pellicano’s transformational South City Square development along Logan Road and within 1.5 kilometres of the Brisbane CBD.
Both sites are improved by showroom/warehouse facilities and the vendor’s existing businesses will continue to operate through longer-term lease arrangements.   
The increase in buyer interest in Woolloongabba follows the recent commitment to Brisbane’s Cross River Rail project. 
O’Shea noted the effect this has had on the 'Gabba market, saying: “Woolloongabba will be a primary beneficiary of this infrastructure. It is already a very exciting precinct and given its proximity to the CBD, it is reasonable to expect greater levels of development will follow over the next 10 years.”
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Two Woolloongabba car dealerships sold in off-market deals

Two apartments have sold for more than $10 million at EADE Byron Bay, setting some of the highest apartment prices ever achieved in the coastal town and underlining the growing appetite for luxury beachfront apartments in Australia's most popular coastal locations.

The $210 million project by Vitale Property Group has now secured more than $70 million in sales, led by residences that changed hands for $12.75 million and $11.75 million.

The record-breaking transactions reinforce the shift occurring in Byron Bay's premium property market, where affluent downsizers and lifestyle buyers are increasingly opting for high-end apartments over large beachfront homes.

<a href="https://www.apartments.com.au/new-apartments/eade-byron-bay-29-shirley-street-byron-bay-nsw-2481">EADE Byron Bay</a> occupies a rare 6,000 sqm absolute beachfront site on the corner of Shirley and Milton Streets overlooking Main Beach and The Wreck surf break, just 350 metres from Byron Bay's town centre.

The 25-residence development is the first beachfront apartment project approved in Byron Bay in more than a decade and is currently under construction, with completion expected in May 2027.

[smartcode_project:default project_id=145590 project_image_fid=359521]

The project has attracted a mix of local Byron Shire residents downsizing from larger homes, alongside interstate buyers from Sydney, Melbourne and Brisbane seeking a permanent coastal lifestyle without compromising on space.

Designed by <a href="https://www.apartments.com.au/architects/hayball">Hayball</a> and with interiors by <a href="https://www.apartments.com.au/interior-designers/alexander-co">Alexander &amp; Co</a>, EADE comprises&nbsp;10 garden apartments ranging from 284 sqm to 622 sqm, nine with private pools, five full-floor apartments and 10 rooftop residences with private plunge pools, expansive outdoor entertaining areas and uninterrupted ocean views.

[smartcode_project:default project_id=145590 project_image_fid=359527]

<a href="https://www.apartments.com.au/developers/vitale-property-group">Vitale Property Group</a> Managing Partner Chris Vitale said the project's combination of scale, location and limited future supply was driving buyer demand.

"There isn't another beachfront holding in Byron Bay of this size and position that could be developed again," Vitale said.

"Buyers are responding to the scarcity and the irreplaceability of a site of this calibre and to floorplans they can't find elsewhere in the market.

"We are seeing buyers place significant value on quality, space, design, resort-style amenities and the rarity of the location. The sales achieved to date demonstrate that discerning purchasers recognise the long-term significance of what is being created at EADE Byron Bay.

"Many are coming from larger homes in the Byron region, or from Sydney, Melbourne and Brisbane, and are after the space, security and convenience, without the upkeep of a house."

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[smartcode_project:default project_id=145590 project_image_fid=359523]

The Byron Bay project follows Vitale Property Group's delivery of the Mondrian Hotel and Private Residences at Burleigh Heads, with EADE continuing the developer's focus on luxury coastal developments.

Residents will have access to a resort-style swimming pool, gymnasium, sauna, cold plunge pool, concierge services and dedicated workspaces, while the project is targeting an 8-Star Green Star rating.

EADE Byron Bay is being exclusively marketed by Projx Australia in conjunction with WHITEFOX Projects.

WHITEFOX National Projects Director Phillip Rand said demand had been driven predominantly by owner-occupiers.

"We are seeing buyers at EADE place significant value on quality, space, design, resort-style amenities and the rarity of this location," Rand says.

"The sales achieved to date demonstrate that purchasers at this level recognise the long-term significance of what is being created at EADE Byron Bay."

Residences at EADE Byron Bay are currently priced between $4.75 million and $15.95 million.

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[smartcode_project_cta:default project_id=145590]

Joel Robinson

Vitale breaks Byron Bay records with EADE sales flurry 

When buying an apartment, most people compare the big-ticket items first. Floorplans. Kitchens. Balcony size. Natural light. The view.

But there's one everyday consideration that often doesn't come up until after moving in: how parcels are delivered.

As online shopping has become part of everyday life, parcel deliveries have shifted from an occasional event to a regular occurrence. Australians spent a record $82.6 billion shopping online in 2025, with almost one in every four retail dollars now spent digitally.

For apartment residents, that can present a challenge.

If nobody is home to accept a delivery, parcels may be redirected to a nearby Post Office, left in a building lobby or common area, or require building management to step in. In higher-density buildings, where dozens or even hundreds of residents may receive deliveries each day, parcel management has become an increasingly important part of everyday living.

That can create a range of frustrations. A missed delivery often means making time to collect a parcel elsewhere, while packages left unattended in foyers or mail areas can create clutter and increase the risk of theft. What seems like a minor inconvenience can quickly become a recurring issue for residents who shop online regularly.

It's one of those details that rarely features in a display suite but can have a noticeable impact once residents move in.

As a result, buyers are beginning to look beyond traditional apartment features and consider how a building supports day-to-day convenience, including whether there are secure options for receiving deliveries.

Australia Post's Parcel Lockers provide one solution.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/CkF2oKmlACg?si=C50sDaoUUn2nuLmq" title="YouTube video player" width="560"></iframe>

Rather than having a parcel delivered directly to an apartment, eligible deliveries can be sent to a nominated Parcel Locker. Once the parcel arrives, residents receive a notification through the AusPost app or SMS and can collect it using a QR code or one-time PIN at a time that suits them.

The Parcel Locker network now includes more than 1,500 locations nationwide, with installations at Post Offices, shopping centres, transport hubs and an increasing number of residential developments. By providing a secure collection point, Parcel Lockers help reduce missed deliveries and avoid parcels being left unattended in common areas.

For developers, parcel infrastructure is becoming another way to improve the resident experience. Rather than relying on concierge staff or leaving parcels in communal spaces, secure collection points help streamline deliveries while preserving the presentation and functionality of shared areas.

For buyers, it's a reminder that the best apartment features aren't always the most obvious.

A generous floorplan or quality finishes might help narrow the shortlist, but the conveniences that simplify everyday life, whether that's EV charging, secure bike storage or reliable parcel delivery, often become the features residents appreciate most once they're living there.

The apartment feature many buyers don't think about, until their first missed delivery

<a href="https://www.apartments.com.au/developers/hg-developments">HG Developments</a> is doubling down on Maud Street in Newstead, filing plans for a new apartment tower just a few doors down from its under-construction Aire Newstead development.

Recently submitted to Brisbane City Council, the proposal is for an 18-storey building designed by bureau^proberts, which has drawn heavily on Brisbane's subtropical design principles while referencing the suburb's industrial heritage.

A total of 64 apartments are planned for the amalgamated 1,518 sqm site at <a href="https://www.apartments.com.au/new-apartments/17-21-maud-street-newstead-qld-4006">17–21 Maud Street</a>, a short walk from the Brisbane River and Newstead Riverwalk.

<img alt="First look: HG Developments plans 18-storey subtropical apartment tower for Newstead" data-entity-type="file" data-entity-uuid="a400c7fd-bd15-48f8-a63b-10ede92efe00" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Maud%20st%20bldg.png?VersionId=.0vPmjpbC7CNP7kqGWa6L7rGIwsNExaw" />

"The building is defined by a series of vaulted motifs that reinterpret the arches, colonnades and layered facades evident throughout Newstead's historic built fabric," the Urban Design Report states.

"Combined with recessed glazing and generous balconies, these elements create a layered building envelope that provides shade, weather protection and opportunities for natural ventilation whilst establishing a distinctive architectural identity."

The proposal comprises 64 two, three and four-bedroom apartments across 18 residential levels, positioning it alongside a growing number of taller residential projects transforming Newstead's northern precinct. The tower incorporates extensive subtropical landscaping, with cascading planter boxes, deep planting at street level and a landscaped rooftop recreation area.

<img alt="First look: HG Developments plans 18-storey subtropical apartment tower for Newstead" data-entity-type="file" data-entity-uuid="1d8140f4-8b98-45cd-b1b8-1efe8c8e266b" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Maud%20st%20podium.png?VersionId=VAZtbCoD44YCJ57N99fQCAKeSJx7ldZs" />

Bureau Proberts has prioritised passive environmental design throughout the project, with generous balconies, recessed glazing and operable façades helping reduce solar heat gain while maximising natural ventilation. River views become available from the upper levels, while the building has been orientated to capture prevailing breezes from both the Brisbane River and the west.

The architects say landscape is intended to be integral to the building rather than an applied element.

"Vertical greenery, cascading planter boxes and elevated gardens are woven throughout the architecture, softening the built form and strengthening the connection between residents and the subtropical environment."

"Through the integration of landscape, high-quality materials and passive design principles, the development delivers a refined residential address that celebrates Newstead's heritage character while contributing positively to Brisbane's evolving subtropical identity."

Newstead has remained one of Brisbane's most active apartment markets in recent years, with a number of developers continuing to back the inner-city suburb.

HG Developments is currently delivering the 40-apartment Aire Newstead at 25 Maud Street. Fortis recently launched the 65-apartment <a href="https://www.apartments.com.au/new-apartments/crest-walker-newstead-12-kyabra-street-newstead-qld-4006">Crest &amp; Walker</a> on Kyabra Street, while builder-developer BPG and Don O'Rorke's Consolidated Properties are both expected to launch their respective Newstead projects before the end of the year.

HG Developments doubles down in Newstead with second Maud Street apartment development

Walk past a new apartment development promoting its sustainability credentials and it's easy to picture rooftop gardens, mature trees, landscaped courtyards and residents surrounded by nature.

But in many cases, that's not actually what those sustainability ratings guarantee.

Australia's leading environmental rating tools have played a significant role in improving the energy efficiency and environmental performance of buildings. Yet despite their focus on reducing emissions, many don't require developers to include trees, biodiversity or meaningful green space.

In other words, a building can achieve one of the country's highest sustainability ratings while containing little more than concrete, glass and hard landscaping.

That disconnect has led to the emergence of a new movement across Australia's property industry: nature-based cities.

The concept goes beyond designing buildings that consume less energy. Instead, it encourages developers to treat nature as essential infrastructure, integrating biodiversity, tree canopy, living landscapes and green spaces into projects from the earliest stages of planning.

Research has consistently linked access to nature with better physical and mental health, cooler neighbourhoods, improved biodiversity, stronger climate resilience and more connected communities. As Australia's cities continue to become denser, advocates say those outcomes should be considered just as important as energy efficiency.

Nature Based Cities (NBC) was established in 2022 to help accelerate that shift.

Founded by Hamton Executive Chairman Paul Hameister OAM, the not-for-profit was created after research highlighted a significant gap in Australia's sustainability framework. While existing environmental rating tools rewarded energy performance and emissions reductions, they placed little emphasis on the inclusion of living landscapes.

"We've always wanted to do more, and we know other developers who want to do more, but the ESD rating tools just aren't there," Hameister says.

"In Australia, you can have a five-green-star rated building that's concrete and glass with not a blade of grass.

"The focus is on reducing emissions, which is laudable, but there hasn't been enough attention paid to protecting and re-establishing nature. We need both for the health of the environment and for communities."

Since its launch, NBC has developed independent design guidelines and accreditation frameworks that encourage developers to prioritise ecology, biodiversity, tree canopy, walkability and living landscapes alongside traditional sustainability measures. The organisation first focused on medium and high-density residential developments before recently expanding into precinct-scale communities and masterplanned neighbourhoods.

Jan Talacko, founder of sustainability consultancy Ark Resources and a member of the Nature Based Cities Advisory Council, says the initiative addresses an area that has largely been overlooked by the property industry.

"Throughout my 25 years of working collaboratively with all stakeholders in the property sector, I've always favoured a pragmatic approach to sustainable design which encourages initiatives that not only meet environmental expectations but also improve amenity," Talacko says.

"Whilst we are making steady progress in relation to energy and carbon emissions from buildings, there has been much less emphasis on encouraging biodiversity and tackling the urban heat island effect.

"The Nature Based Cities initiative responds to a gap in the suite of tools currently used by the property development sector, which don't provide sufficient incentive, or recognition, for the integration of landscaping and greenery."

For apartment buyers, the shift is also changing the questions worth asking.

Rather than assuming a sustainable building will naturally include abundant green space, buyers are increasingly being encouraged to look beyond environmental ratings and ask what nature is actually being delivered. How much tree canopy will the development create? Has biodiversity been considered? Are landscaped spaces designed for people as well as appearance?

As Australia's cities continue to grow upwards and outwards, the next generation of sustainability may not simply be measured by lower emissions, but by how successfully developments bring nature back into everyday urban life.

What does it really mean for a building to be 'green'?

A who's who of Australian surfing, business and entertainment has emerged on title records following the completion of Esprit Rainbow Bay, the latest boutique beachfront apartment development by former professional surfer Paul Gedoun's S&amp;S Projects.

The completed project has attracted an enviable collection of owners, many with long-standing ties to the southern Gold Coast and the surf culture that has helped define Rainbow Bay and neighbouring Kirra for generations.

Given Gedoun's own background in surfing, it perhaps comes as little surprise that some of Australia's most recognisable surfers have chosen to buy into the development overlooking one of the country's most celebrated stretches of coastline.

Pezet Matheson directors Jayde Pezet and Todd Matheson launched the project in late 2021, and have managed the sales campaign all the way through to its sell-out and recent completion.

<img alt="Esprit" data-entity-type="file" data-entity-uuid="08fc6261-b84e-4b09-8a44-66d3067fd0d1" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-29%20at%208.51.05%E2%80%AFAM.png?VersionId=4AOcb6ETZwNUnMPdTtz1B3pZAIB_jgZ2" />

Former world champion Mick Fanning, who grew up in Coolangatta, secured an apartment in 2023. He paid&nbsp;$2.07 million. Last year he sold his Bilinga home for over $16 million.

Three-time world champion Joel Parkinson also purchased in the development, alongside big wave surfer Mark Mathews. Mathews bought the most expensive apartment in the building, spending just over $4 million.

Joining them is Rip Curl founder Doug Warbrick, whose company helped shape Australia's global surfing industry over the past five decades.

The appeal of Rainbow Bay has extended well beyond the surfing community.

International DJ Paul Fisher purchased an apartment through his investment vehicle, YLB Developments, an abbreviation of his trademark phrase "You Little Beauty".

The purchase comes as Fisher and his wife Chloe are developing their own luxury apartment project further north in Palm Beach. Their boutique beachfront development, Pescado, comprises just seven apartments on Jefferson Lane, which start from just shy of $6 million. The couple intend to retain the two-level penthouse as their Australian base between international touring commitments.

Melbourne Storm coach Craig Bellamy and his wife Wendy have also invested in Esprit, purchasing two apartments after spending decades holidaying on the southern Gold Coast. They also have a luxury apartment in Joe Adsett's Rockpool, less than 400m away from Esprit.

<h2>Boutique project draws owner-occupiers</h2>

Esprit launched in 2021 and sold strongly, with buyers drawn to its boutique scale, beachfront position and contemporary design.

The completed development comprises 94 apartments across 11 levels, offering expansive floorplans designed primarily for owner-occupiers rather than the investor market.

Crowning the building is Club Esprit, pitched as being the Gold Coast's first residential rooftop wellness centre. The roof features a&nbsp;25 metre magnesium lap pool, which is surrounded by wet daybeds and poolside cabanas,&nbsp;multiple barbecue areas,&nbsp;a yoga and relaxation play lawn, and a private dining room with a kitchen scullery, bar, lounges, and an outdoor terrace.

The wellness centre is&nbsp;fully equipped with a Technogym, ice bath, infra-red sauna, steam room, thermal room, and treatment room. The roof has views spanning&nbsp;Rainbow Bay, Snapper Rocks and the Pacific Ocean.

<h2>S&amp;S Projects continues to shape Rainbow Bay</h2>

S&amp;S Projects founder Paul Gedoun has become one of the key figures behind Rainbow Bay's evolution over the past several years.

After establishing S&amp;S Projects, Gedoun has focused on delivering lifestyle-driven apartment developments designed primarily for owner-occupiers seeking a permanent coastal home.

Esprit is Gedoun's third completed project in Rainbow Bay, following Flow and Awaken, both of which achieved record prices for the suburb.

He is now delivering <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, a 38-apartment development on Boundary Street that is currently selling, and has no plans to leave the precinct anytime soon. S&amp;S Projects has also lodged plans for its fifth Rainbow Bay development, an 88-apartment project on Boundary Street featuring a strong wellness focus.

Read more:&nbsp;<a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">First look: S&amp;S Projects proposes 88-apartment wellness tower at Coolangatta's Boundary Street</a>

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