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The iconic <a href="/new-apartments/sydney-house-194-204-pitt-street-sydney">City Tattersalls Club</a> in central Sydney has been given the seal of approval by the Central Sydney Planning Committee to undergo Stage 1 of redevelopment.

The building that is almost 125 years old, falls within a significant heritage overlay, meaning that the heritage façade will be thoughtfully preserved, with an additional modern tower planned to be seamlessly integrated within the site.

Developer <a href="/developers/icd-property">ICD Property</a> has worked closely with architecture firm <a href="/architects/fjmt">fjmt</a> to ensure the design carefully reflects the heritage of the site and surrounding area.

<blockquote>
“This is a site of great significance with three interconnected heritage buildings and a series of beautiful interiors which can be restored to their original grandeur. It has been a home to the club since 1891. Now after working closely with the City, ICD and the Club we have a vision that will restore and reinvigorate the heritage buildings and give new life to this historic club and this important place in our City.”
</blockquote>

Richard Francis-Jones, fjmt Design Director

After overcoming previous permit hurdles, the newly acquired approval has granted permission for the developer to rejuvenate the entire clubhouse – including retail, restaurants, hotel and club reception, as well as an including a brand-new events space, premium co-working space, health and wellbeing facilities, and more.

<blockquote>
“Not only will our work breathe life back into this site, but we hope that it will contribute heavily to the surrounding CBD streetscape, alongside the upcoming redevelopment of the neighbouring David Jones site by Scentre Group and CBUS and introduction of a new tram network on nearby George Street.”
</blockquote>

Matthew Khoo, ICD Property Managing Director

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/city_tattersalls_club_-_hero_-_rev_c_-_with_note.jpg" rel="gallery-all" title="City Tattersalls Club render"><img alt="" class="image-article-full-width-580px" height="850" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/city_tattersalls_club_-_hero_-_rev_c_-_with_note.jpg?itok=6sVctF0j" title="City Tattersalls Club render" width="580"></a>

<figcaption>City Tattersalls Club render</figcaption></figure>The plans also show scope for a new 49-storey tower comprising of around 246 residential apartments and a 100-room hotel above the historic site.

<blockquote>
“We are excited to be part of Sydney’s growth, contributing a development that will greatly enhance the CBD by including an activated ground floor, home to a number of businesses and amenities that will bring people together and give back to the local streetscape.”
</blockquote>

Located at 194-204 Pitt Street, the prime location makes this development a highly sought-after development project and is a very unique residential and hotel opportunity for all parties involved.

ICD Property is currently collaborating with fjmt to create an exciting design competition process which will commence in 2020. The competition will see a prestigious line-up of architects vying for the job to design the City Tattersalls Club.

<blockquote>
“City Tattersalls Club’s rejuvenated premises will be a modern multi-purpose facility for inner-city residents and a tremendous new base from which the Club can continue to serve the city and its many thousands of members well into a second century.”
</blockquote>

Patrick Campion, City Tattersalls Club Chairman
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Olivia Round

Sydney’s City Tattersalls Club gains approval for redevelopment

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The eagerly awaited <a href="/new-apartments/parramatta-nsw">Parramatta</a> development <a href="/buildings/west-village-88-church-street-parramatta">West Village</a> celebrated its grand topping out ceremony on Tuesday, reaching a towering 40-levels. The construction milestone was commended by Lord Mayor Bob Dwyer, who joined the <a href="/developers/ecoworld-international">EcoWorld International</a> and <a href="/builders/parkview">Parkview</a> management teams in a ceremonial tree planting.

<blockquote>
“West Village is our first Australian project to top out and it was an honour to celebrate the occasion alongside Lord Mayor Bob Dwyer. We have always held the view that Parramatta would be the next growth area for Sydney due to its central geographical location in New South Wales and its excellent infrastructure and amenities.”
</blockquote>

Yap Foo Leong, CEO of EcoWorld International Australia

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/datoteowleongecoworld-tansriliewkeesinecoworld-bobdwyerlordmayor-tonytoumaparkview-yapfooleongecoworld.jpg" rel="gallery-all" title="Dato Teow Leong (EcoWorld), Tan Sri Liew Kee Sin (EcoWorld), Bob Dwyer (LordMayor), Tony Touma (Parkview), Yap Foo Leong (Ecoworld)"><img alt="" class="image-article-full-width-580px" height="387" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/datoteowleongecoworld-tansriliewkeesinecoworld-bobdwyerlordmayor-tonytoumaparkview-yapfooleongecoworld.jpg?itok=iQRm6zw8" title="Dato Teow Leong (EcoWorld), Tan Sri Liew Kee Sin (EcoWorld), Bob Dwyer (LordMayor), Tony Touma (Parkview), Yap Foo Leong (Ecoworld)" width="580"></a>

<figcaption>Dato Teow Leong (EcoWorld), Tan Sri Liew Kee Sin (EcoWorld), Bob Dwyer (LordMayor), Tony Touma (Parkview), Yap Foo Leong (Ecoworld)</figcaption></figure>Designed by award-winning architecture firm <a href="/architects/woods-bagot">Woods Bagot</a>, with grounds by celebrity landscape architect Miles Baldwin, West Village has been a success among buyers with a 95% sale rate.

The tower features 398 luxury, one, two and three-bedroom apartments, which rise from a vibrant ground-floor retail precinct. Encompassed in a façade of elegant glazing, each apartment boasts ample natural light, grand balconies and stunning views across Parramatta.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/westvillage_home_greenspaces_01.jpg" rel="gallery-all" title="West Village alfresco dining precinct. Image supplied."><img alt="" class="image-article-full-width-580px" height="595" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/westvillage_home_greenspaces_01.jpg?itok=N-VwA6ql" title="West Village alfresco dining precinct. Image supplied." width="580"></a>

<figcaption>West Village alfresco dining precinct. Image supplied.</figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/westvillageparamatta_s030_int_penthouse-1030x686.jpg" rel="gallery-all" title="West Village apartment. Image supplied."><img alt="" class="image-article-full-width-580px" height="386" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/westvillageparamatta_s030_int_penthouse-1030x686.jpg?itok=E7zcutO-" title="West Village apartment. Image supplied." width="580"></a>

<figcaption>West Village apartment. Image supplied.</figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/westvillage_home_rooftopgarden_02-v1.jpg" rel="gallery-all" title="West Village resident garden podium. Image supplied."><img alt="" class="image-article-full-width-580px" height="595" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/westvillage_home_rooftopgarden_02-v1.jpg?itok=RV1N5hZU" title="West Village resident garden podium. Image supplied." width="580"></a>

<figcaption>West Village resident garden podium. Image supplied.</figcaption></figure>Atop the tower is a tranquil rooftop Skydeck and garden terrace, giving residents a space to relax and unwind. Other amenities include barbeque facilities, virtual golf simulator, a piano room and an on-site supermarket.

<blockquote>
“Parramatta truly suits our hallmark for rolling out quality developments in prime locations that can cater to the local needs of the residents and the success West Village has experienced confirms the prediction that Parramatta is set to become the new CBD.”
</blockquote>

Yap Foo Leong, CEO of EcoWorld International Australia

Situated in the heart of Parramatta’s growing urban village West Village sits alongside skyscrapers such as Altitude, Skyrise and the soon to be completed 4 Parramatta Square. The enviable location has been a hit among buyers who have been drawn to the area due to the prolific infrastructure projects set to commence within the area to cater to Parramatta’s growing population.

West Village is EcoWorld International’s first Australian project, with Yarra One in Melbourne also currently under construction and set to top out by February 2020.
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Parramatta’s West Village tops out at 40 levels

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Imagine being able to explore your new apartment, move your furniture around, and change the entire design palette at the click of a button. Thanks to the innovative technology of Virtual Reality (VR) and the talented team behind BVN REAL, apartment floorplans are being brought to life, with several buyers already trialing the product.

The cutting-edge new VR production studio named BVN REAL is a subsidiary business of <a href="/architects/bvn-architecture">award-winning architectural design firm BVN</a> and is led by creative director Barry Dineen and a team of highly skilled Game Developer Designers, 3D Visualisation Artists, VR Experience Developers, and Experience Designers. The product took four years to build and has already won the coveted 'Unreal Award' in 2018 (prior to the public launch) as well as receiving two other nominations in The AEC Excellence Awards.

<blockquote>
“Right now, people need to interpret, imagine, and visualise their future home using architectural drawings, plans, and 3D renders of the space. With VR they can actually step into their future for themselves and feel what it is like to be there. 

Our VR experiences give people the confidence to know that what they are seeing is exactly what they are going to get. It’s building trust and reducing the risk involved in one of the biggest purchases of buyers lives.”
</blockquote>

Barry Dineen, Creative Director at BVN REAL 

<div class="intrinsic">
<div class="intrinsic-inner">
<iframe allow="autoplay; fullscreen" allowfullscreen="" frameborder="0" height="370" id="yui_3_17_2_1_1573710549547_74" src="https://player.vimeo.com/video/312440113?app_id=122963&amp;wmode=opaque" width="650"></iframe>
</div>
</div>

BVN REAL creative director Barry Dineen humbly acknowledged that although previous iterations of the technology were not taken to immediately, perseverance and user research led the team to focus in on how people authentically engage with VR.

<blockquote>
“The result is a powerfully immersive experience designed expressly for human interaction. A lot of developers and sales teams have dismissed VR because they tried a VR experience that was not designed with human behaviour at its core. When they try BVN REAL’s experiences there is an “ah-ha” moment where they see the true potential for VR for themselves.”
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/bvn_real_immersive.jpg" rel="gallery-all" title="Users experiencing VR in the studio"><img alt="" class="image-article-full-width-580px" height="326" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/bvn_real_immersive.jpg?itok=1y6l8TwQ" title="Users experiencing VR in the studio" width="580"></a>

<figcaption>Users experiencing VR in the studio</figcaption></figure>INTUITIVE FEATURES INTEGRATED WITHIN BVN REAL

<ol>
<li>Users can instantly move between different apartment configurations and floorplans to compare options on offer</li>
	<li>Users have the ability to configure the space in real-time
	<blockquote>
	“Our experiences allow them to try out different materials and finishes options, change out furniture and fittings to their taste, or even strip it back to the empty shell so that they can get a better feeling for the space itself.”
	</blockquote>

	Barry Dineen, Creative Director at BVN REAL
	</li>
	<li>A realistic sunlight system enables users to experience the property at all times of the day</li>
	<li>All elements of the apartments virtually function the way they would in real life
	<blockquote>
	“A major goal of any VR experience is presence – feeling like you are actually in that place. When a user tries to turn on a tap and the tap does nothing, they are reminded that they are in a virtual environment. 

	We want the technology to disappear so that they can truly appreciate the design of a space. At first adding running taps felt like a novelty but over time we have grown to realise the importance of reacting to people’s input.”
	</blockquote>

	Barry Dineen, Creative Director at BVN REAL

	<ol></ol>
</li>
	<li>BVN REAL experiences are often ‘multiplayer’ because people feel more relaxed and comfortable when sharing the virtual experience with another real person. Currently, an avatar is used to represent those in the VR simulation with you
	<blockquote>
	“Realistically not many people are buying apartments on their own so we are trying to replicate what would happen if the apartment already existed. People walk around together a discuss the features and amenities. What really amazes us in our VR experiences is how many important conversations happen in the bathroom - even when the VR is situated on the 83rd floor of Sydney’s highest residential building with amazing views over the city.”
	</blockquote>

	Barry Dineen, Creative Director at BVN REAL

	<ol></ol>
</li>
	<li>Sales agents can join in at any stage to answer any questions live from within the VR simulation</li>
</ol>
HOW VR CAN PROVIDE TRANSPARENCY IN THE OFF-THE-PLAN MARKET

In concurrence with Barry Dineen’s sentiment about VR giving buyers the ability to see a home before they buy it, BVN Co-CEO Neil Logan explains that it also helps provide more transparency and helps advocate for better built outcomes.

<blockquote>
“VR has radically changed the way we communicate design. What was once opaque to many is now transparent and easily digestible. It has facilitated better understanding of design intent and has provided the opportunity for better built outcomes. 

We are proud to make this service available to broader markets. In doing this we believe that we are contributing to the design of a better future”.
</blockquote>

BVN co-CEO Neil Logan

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/penthouse_hero.jpg" rel="gallery-all" title="Penthouse apart VR "><img alt="" class="image-article-full-width-580px" height="426" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/penthouse_hero.jpg?itok=GpWjXi6N" title="Penthouse apart VR " width="680"></a>

<figcaption>Penthouse apart VR</figcaption></figure>WHAT’S INVOLVED IN THE PRODUCTION OF A VIRTUAL WALKTHROUGH

A typical 3-bedroom apartment takes approximately 2 to 4 weeks to develop. Often architects will use BIM to build their designs in 3D, making it easier to prepare each design component for the gaming software used to create the virtual reality experience (BVN REAL use Unreal Engine from Epic Games).

Designers will also supply the BVN REAL team with imagery of the fixtures, finishes, and furniture, which will be used to populate the VR design.

<div class="intrinsic">
<iframe allow="autoplay; fullscreen" allowfullscreen="" frameborder="0" height="350" id="yui_3_17_2_1_1573710532178_74" src="https://player.vimeo.com/video/355499775?app_id=122963&amp;wmode=opaque" title="Convene VR" width="736"></iframe>
</div>

WHAT DOES THE FUTURE OF BVN REAL LOOK LIKE?

Virtual Reality’s capabilities extend far beyond unbuilt architecture. Not only is BVN REAL exploring VR within our current reality, but also within purely virtual worlds that will never exist in our own. In the past, the team has created Makerspaces which allow school students to build and launch full-size rockets.

<div class="intrinsic">
<iframe allow="autoplay; fullscreen" allowfullscreen="" frameborder="0" height="360" id="yui_3_17_2_1_1573710534038_74" src="https://player.vimeo.com/video/343358323?app_id=122963&amp;wmode=opaque" title="MakerspaceX" width="736"></iframe>
</div>

Creative Director Barry has grand ideas for the future of BVN REAL, such as developing the world’s largest museum/gallery.

<blockquote>
“I really want to develop the worlds biggest museum/gallery as a virtual place that people can visit that allows us to do things and see things that we could never do or see in the real world – and it would be accessible to everyone.”
</blockquote>

Barry Dineen, Creative Director at BVN REAL 

We look forward to following the progress of BVN REAL’s exciting future developments with the VR architecture space.

 

<div class="rtecenter">BVN IN THE NEWS</div>

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<div class="rtecenter"><a href="/news/upcycling-australia-why-demolish-when-you-can-re-polish">Upcycling Australia: Why demolish when you can re-polish?</a></div>

<div class="rtecenter"><a href="/news/parramatta-suburb-guide-highlighting-new-developments-in-sydneys-second-cbd">Suburb Guide: Parramatta's boom rundown</a></div>

<div class="rtecenter"><a href="/news/new-photos-latest-construction-update-of-7-qld-projects">NEW PHOTOS: Latest construction update of 7 QLD projects</a></div>
</body></html>

Introducing BVN REAL: Off-the-plan virtual reality house viewings are here

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Saving up a house deposit can take years, and over those years property prices are likely to rise with inflation – making many first home buyers feel like they're chasing shifting goalposts. Do you buy with a smaller deposit and secure a cheaper property? Or do you grow your nest egg and buy your home a few years down the track? What if you could freeze time and buy at an agreed purchase price today, giving you a set goal to work towards?

Thanks to <a href="/news/introducing-the-assemble-model-a-new-pathway-to-apartment-buying-and-ownership">housing models like Assemble</a>, this concept is becoming a reality.

<h2 class="rtecenter">ASSEMBLE launches rent-with-an-option-to-buy model in Australia</h2>

<a href="/developers/assemble">Assemble</a> is a housing model that aims to <a href="/news/first-home-buyers-camp-overnight-to-secure-affordable-property-in-geelong">disrupt the property unaffordability cycle</a> by providing more attainable housing finance options, and essentially giving first home buyers the independence and <a href="/guides">confidence</a> needed to enter the property market. The Assemble team, led by managing director Kris Daff, identified a problem – out of reach house prices and insecure lease tenure. Four years ago, Assemble began researching North American and Western European co-operative development models and decided to launch their own rent-with-an-option-to-buy model in Australia.

<blockquote>
“We’ve all watched the housing market become out of reach for many Australians with no option other than the traditional rental market. It’s unusual for renters to be offered leases longer than 12 months; this means many renters are moving every 12 months, which is an incredibly disruptive and stressful living situation.”
</blockquote>

Kris Daff, Assemble Managing Director

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/macaulay_rd_slider_1-2_0.jpg" rel="gallery-all" title="Assemble's 393 Macaulay Road, Kensington"><img alt="" class="image-article-full-width-580px" height="383" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/macaulay_rd_slider_1-2_0.jpg?itok=MmzGEo10" title="Assemble's 393 Macaulay Road, Kensington" width="580"></a>

<figcaption>Assemble's <a href="/buildings/38-albermarle-st-393-macaulay-road-kensington">393 Macaulay Road, Kensington</a></figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/macaulay_rd_slider_10.png" rel="gallery-all" title="Assemble's 393 Macaulay Road, Kensington"><img alt="" class="image-article-full-width-580px" height="383" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/macaulay_rd_slider_10.png?itok=WGdCgyx8" title="Assemble's 393 Macaulay Road, Kensington" width="580"></a>

<figcaption>Assemble's <a href="/buildings/38-albermarle-st-393-macaulay-road-kensington">393 Macaulay Road, Kensington</a></figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2019-11-13_at_3.14.20_pm.png" rel="gallery-all" title="Assemble's 393 Macaulay Road, Kensington"><img alt="" class="image-article-full-width-580px" height="190" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/screen_shot_2019-11-13_at_3.14.20_pm.png?itok=n2iZsfhX" title="Assemble's 393 Macaulay Road, Kensington" width="580"></a>

<figcaption>Assemble's <a href="/buildings/38-albermarle-st-393-macaulay-road-kensington">393 Macaulay Road, Kensington</a></figcaption></figure><h2 class="rtecenter">How does the Assemble model work?</h2>

Residents of an Assemble property will be given a secure grace period to decide whether they would like to purchase their home upon lease maturity. If the resident does not wish to buy, they can still get their bond back like a typical lease agreement. However, if they wish to proceed with the sale, then they can secure their home for the sale price agreed to at the beginning of the tenancy – meaning any value increase over the construction and lease period it the buyer’s own financial gain.

<blockquote>
“The purchase price is fixed today, so residents know what they can purchase the apartment for in seven years. Given inflation, construction cost increases and property history, we believe our prices are conservative. Even if the property market only increases 4% over that time, residents can expect to be paying 20% less than market averages at the time of purchase.”
</blockquote>

Kris Daff, Assemble Managing Director

<h2 class="rtecenter">Tenure certainty a key catalyst behind homeownership</h2>

One of the key drivers for owner-occupier buyers to secure property is for the sense of stability it provides. It can be difficult to secure a rental for longer than a 12-month period, making it especially difficult for families with children who attend the local school to constantly relocate, and sometimes property maintenance can suffer if neglected by an unattentive landlord, making the home unpleasant to live in.

<blockquote>
“We strongly believe that everyone deserves the opportunity to access stable housing. The stability and certainty of a long-term lease enables residents to stay in one place for a long period, to make connections and establish a network. Things some people take for granted like getting to know the local GP, getting children into schools and making long term friends are more possible when people are provided with tenure certainty.”
</blockquote>

Kris Daff, Assemble Managing Director

While buying a home is not an option for a lot of renters in Australia due to the high cost of living and financial stability, rent-to-own options can provide a smoother transition into homeownership even for those who have written off buying in the current property market completely.

<h2 class="rtecenter">Assemble enabled first home buyers Fenella and Lee to break into the property market</h2>

CASE STUDY

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/ap_stories_323_web.jpg" rel="gallery-all" title="Lee Johnston and Fenella McGowan. Photo: Tom Ross."><img alt="" class="image-article-full-width-580px" height="870" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/styles/article_full_width_580px/public/pictures/article-images/ap_stories_323_web.jpg?itok=ZmLtRMNK" title="Lee Johnston and Fenella McGowan. Photo: Tom Ross." width="580"></a>

<figcaption>Lee Johnston and Fenella McGowan. Photo: Tom Ross.</figcaption></figure>First home buyers Fenella McGowan and her husband Lee Johnston had been encouraged to explore the option of 'rent-with-an-option-to-buy' by two friends who had already bought into the model. Fenella explained that unless they had looked into this opportunity, they couldn’t have afforded to buy into the current market.

<blockquote>
“[Assemble] seemed like the only way my husband could break in to the market to be honest! We were finding saving for an unknown really difficult, especially when you continually see the market prices rise. It can be really demotivating. This gave us the opportunity to lock in a space, in a suburb we love with the knowledge of how much exactly we need to save.”
</blockquote>

Fenella McGowan, Assemble property buyer

The couple already lives in <a href="/developments/kensington-vic-3031">Kensington</a> and wanted to remain in the area, so when they heard about Assemble’s new development, they decided to jump at the opportunity and were glad they did.

<blockquote>
“Both my husband and I are looking forward to finally owning a space of our own… I’m actually possibly most excited about having a bath! There’s also the added luxury of being able to build up close relationships with your neighbours – something of which can be a little harder when you’re in a stand-alone home. Especially considering we’re expecting our first child; we feel really positive about the added level of security in that sense.”
</blockquote>

Fenella McGowan, Assemble property buyer

<h2 class="rtecenter">What added benefits do Assemble homes offer buyers?</h2>

1. Financial security

Assemble has worked closely with ANZ to assess the mortgage serviceability of their homes, catering to a household income of $60,000 and upwards – and are also committed to providing at least 70% affordable housing to low- and moderate-income earners.

Buyers will also receive free financial coaching to buyers and explore the possibility of bulk buying discounts for expenses such as energy, data, and groceries with the goal of reducing household expenses by approximately 20%.

2. Ability to customise your home

Even during the rental period, residents will have the freedom to customise their home and won’t need permission for superficial improvements such as interior painting or installing a cat/dog door.

3. Outstanding sustainability credentials

Assemble projects have a goal to achieve a minimum 7-7.5 star NatHERs rating across all developments. Each project also adopts several passive design principles including orientation, shading, cross-flow ventilation and external circulation, green roofs and communal open space.

4. Emphasis on communal space

Assemble has practical community spaces such as workshops, a lending library, edible gardens, laundry and clotheslines, flexible communal rooms with a kitchen, dog washing facilities and kids play areas.

5. Assemble are planning for the future

Assemble Managing Director Kris Daff explains that the team is highly dedicated to future-proofing their properties by negotiating extended warranties and maintenance obligations with suppliers and contractors.

<blockquote>
“We ensure the materials we choose are not only beautiful in their design but are also durable, age well and are responsibly sourced.”
</blockquote>

Kris Daff, Assemble Managing Director

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/fieldwork_roseneath_ctatjana-plitt_57a9392.jpg" rel="gallery-all" title="Assemble's 122 Roseneath Street, Clifton Hill"><img alt="" class="image-article-full-width-580px" height="387" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/fieldwork_roseneath_ctatjana-plitt_57a9392.jpg?itok=NbHQL9i3" title="Assemble's 122 Roseneath Street, Clifton Hill" width="580"></a>

<figcaption>Assemble's <a href="/buildings/122-roseneath-st-122-roseneath-street-clifton-hill">122 Roseneath Street, Clifton Hill</a></figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/fieldwork_roseneath_ctatjana-plitt_57a8844.jpg" rel="gallery-all" title="Assemble's 122 Roseneath Street, Clifton Hill"><img alt="" class="image-article-full-width-580px" height="387" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/fieldwork_roseneath_ctatjana-plitt_57a8844.jpg?itok=FQzT2Qeo" title="Assemble's 122 Roseneath Street, Clifton Hill" width="580"></a>

<figcaption>Assemble's <a href="/buildings/122-roseneath-st-122-roseneath-street-clifton-hill">122 Roseneath Street, Clifton Hill</a></figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/fieldwork_roseneath_ctatjana-plitt_57a9223-1_0.jpg" rel="gallery-all" title="Assemble's 122 Roseneath Street, Clifton Hill"><img alt="" class="image-article-full-width-580px" height="387" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/fieldwork_roseneath_ctatjana-plitt_57a9223-1_0.jpg?itok=Fav3tsKK" title="Assemble's 122 Roseneath Street, Clifton Hill" width="580"></a>

<figcaption>Assemble's <a href="/buildings/122-roseneath-st-122-roseneath-street-clifton-hill">122 Roseneath Street, Clifton Hill</a></figcaption></figure>Lead image: Assemble property buyers, Fenella McGowan and Lee Johnston. Photo: Tom Ross.
</body></html>

Rent with an option to buy: The housing model helping first home buyers into the property market

<html><body>
Developer <a href="/developers/ceerose">Ceerose</a> has announced the completion of their dual-tower, luxury development <a href="/buildings/atelier-32-jarrett-street-leichhardt">Atelier</a> in Sydney's thriving suburb of Leichhardt, as well as launching into the final phase of sales of the project’s premium apartments.

<blockquote>
"We pride ourselves on building extraordinary timeless masterpieces that residents from all generations are very proud to call home. Atelier is an exemplary piece of contemporary architecture that is now standing as a legacy development which fuses with Leichhardt’s rich tapestry and authentic charm. Ceerose is incredibly proud of our third iconic project that seamlessly melds an old heritage building with new modern architecture into Sydney village living."
</blockquote>

Edward Doueihi, Managing Director of Ceerose

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/web_dusk-12.jpg" rel="gallery-all" title="Image supplied."><img alt="" class="image-article-full-width-580px" height="387" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/web_dusk-12.jpg?itok=K_4QWWYV" title="Image supplied." width="580"></a>

<figcaption>Image supplied.</figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/tpaa5651_e02_jarrett_st_1.jpg" rel="gallery-all" title="Image credit: Ceerose"><img alt="" class="image-article-full-width-580px" height="402" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/tpaa5651_e02_jarrett_st_1.jpg?itok=yTiXDhFQ" title="Image credit: Ceerose" width="580"></a>

<figcaption>Image credit: Ceerose</figcaption></figure>Designed by renowned architect <a href="/architects/giles-tribe-architects">Giles Tribe Architects</a> the <a href="/developments/leichhardt-nsw-2040">Leichhardt</a> development features two separate towers of five and six-storeys high, connected by a landscaped communal courtyard. The development also seamlessly integrates the existing Gina’s Bakery façade within the modern design.

<blockquote>
"A zinc and terracade facade against traditional brick render gives an innovative, distinctive and rhythmic appearance to Atelier, and compliments the industrial heritage of the area. Gina’s Bakery façade has been retained with the shed and chimney reinstated and integrated into the façade."
</blockquote>

Danny Yeung, Architect at Giles Tribe Architects

Atelier’s luxury apartment interiors feature bespoke fixtures and fittings and boast stunning city views. Each kitchen includes luxurious timber finishes, Smeg appliances, tiled splashbacks, and custom-made cupboard joinery. The central courtyard encourages light to flow into each apartment as well as inspiring community and relaxation.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/web_apartment_1-5.jpg" rel="gallery-all" title="Image supplied."><img alt="" class="image-article-full-width-580px" height="416" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/web_apartment_1-5.jpg?itok=K5Pvub8U" title="Image supplied." width="580"></a>

<figcaption>Image supplied.</figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/web_apartment_2-10.jpg" rel="gallery-all" title="Image supplied."><img alt="" class="image-article-full-width-580px" height="387" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/web_apartment_2-10.jpg?itok=lF3ZcjO1" title="Image supplied." width="580"></a>

<figcaption>Image supplied.</figcaption></figure>Located at 32 Jarrett Street, Atelier’s neighbouring Parramatta Road corridor is due for a mega $123 million rejuvenation and will see the creation of village-style urban plazas, express bus lanes, and cycleways – adding significant value to the Leichhardt area. Atelier is also within walking distance to Parramatta Road and Norton Street’s shopping precinct with cafes, restaurants and retail stores as well as several schools and universities, including Sydney University and the University of Technology.

<blockquote>
"Atelier is the only completed well-appointed new luxurious building available in the Leichhardt area. There are only a limited number of opportunities left for discerning purchasers to buy one of these beautiful residences."
</blockquote>

Tim Rees, Senior Director for CBRE Residential Projects and head sales agent for Atelier

<iframe frameborder="0" height="500" src="https://www.urban.com.au/new-apartments/leichhardt-nsw?embeddable=list-map" width="100%"></iframe>
</body></html>

Leichhardt’s 'Atelier' completes construction and launches final sales phase

<html><body>
Victoria’s first home buyers are venturing further afield to secure their first lot of Australian soil – with many setting their sights on the burgeoning municipality of Geelong. A new residential development situated between central Geelong and the Surf Coast has caught the attention of first home buyers due to its uniquely affordable pricepoint. By 4 pm last Friday, prospective buyers were setting up camp at <a href="/new-townhouses/harriott-townhomes-armstrong-creek">Harriott Armstrong Creek</a> in order to place an early offer on their dream section first thing Saturday morning.

First home buyer Jesse White, a 22-year-old travel agent from East Geelong, was among the many buyers who camped onsite and secured one of the sought after sections.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/halcyon_jessewhite.jpg" rel="gallery-all" title="First home buyer Jesse White. Image supplied."><img alt="" class="image-article-full-width-580px" height="387" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/halcyon_jessewhite.jpg?itok=8CqSv0_v" title="First home buyer Jesse White. Image supplied." width="580"></a>

<figcaption>First home buyer Jesse White. Image supplied.</figcaption></figure><blockquote>
“There’s a lot of demand for reasonably priced land in a good location such as this so I was willing to camp out so I wouldn’t miss out. It’s a large growth area and it’s an exciting opportunity to have this as my first property purchase.”
</blockquote>

The residential precinct is being delivered by <a href="/developers/jinding">Jinding Developments</a> in partnership with Yolk Property Group and landowners the Harkness family. Currently, only a small collection of sections have been released, with 75% of sales contracted within the first hour.

It is likely that the rollout of remaining sections will also be staggered with further releases being brought to market as required.

Jinding Developments managing director Liz Ronson explains that first home buyer confidence is on the rise thanks to Harriott Armstrong Creek’s competitive price-point.

<blockquote>
“The sales results from our first weekend ultimately show the confidence in the Armstrong Creek housing market and its growing popularity as an ideal place to live for first home buyers. We are pleased we can offer this lifestyle at such an affordable entry point and are overwhelmed by the commitment of those who camped overnight to make sure they secured their lot.”
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/halcyon_lizronson.jpg" rel="gallery-all" title="Halcyon sales commence. Image supplied."><img alt="" class="image-article-full-width-580px" height="386" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/halcyon_lizronson.jpg?itok=KIZX1Dn_" title="Halcyon sales commence. Image supplied." width="580"></a>

<figcaption>Sales commence. Image supplied.</figcaption></figure><h2>
OVERVIEW OF THE HARRIOTT ARMSTRONG CREEK PRECINCT
</h2>

<ul>
<li>The first stage of land lots varied in size with prices ranging from $199,000 for 221 square metres to $299,000 for 512 square metres</li>
	<li>The land is situated on 94-hectares just 10 kilometres from Geelong CBD</li>
	<li>Harriott Armstrong Creek is surrounded by natural wetlands, and close to existing shops, public transport, schools, and restaurants</li>
	<li>An elevated community park will boast stunning views of Sparrovale wetlands</li>
</ul>
<div class="rtecenter"> </div>

<div class="rtecenter">Read more: <a href="/news/new-housing-development-aims-to-cater-to-significant-population-growth-anticipated-for-geelong">New housing development aims to cater to significant population growth anticipated for Geelong</a></div>
</body></html>

First home buyers camp overnight to secure affordable property in Geelong

<html><body>
Each year over 1.2 million Sydney residents visit the city’s nine library branches, borrowing more than 1.3 million items. To accommodate the strong demand for library services, The City of Sydney and <a href="/developers/lendlease-development">Lendlease</a> have recently unveiled a brand new $10 million library as part of the $3.4 billion redevelopment of Darling Harbour. The official opening ceremony was celebrated by hundreds of attendees, including Sydney Lord Mayor Clover Moore.

<blockquote>
“I’m proud of the City’s collaboration with Lendlease, and very excited to open such a beautiful and creative new library inside this spectacular building. I’m certain that Darling Square Library will quickly become the community’s living room, open for everyone to enjoy.”
</blockquote>

Lord Mayor Clover Moore

The new library is located over two floors of The Exchange building and replaces the former Haymarket library.

Designed by BVN with the exterior shell by Japanese architecture firm Kengo Kuma, the new building is four times larger than its previous counterpart and will meet the needs of the approximate 4,200 residents and 3,000 office workers.

<blockquote>
“We are delighted to see the building already full and being embraced by the community from the minute it opened its doors. The space is designed to make people feel welcome and connected to one another and their community, to support the library’s ongoing programs and to enable continual adaption.”
</blockquote>

Abbie Galvin, BVN Principal

Darling Square Library will also house a collection of more than 30,000 items (including an Asian literature collection), bookable meeting rooms, intuitive digital technology, workspaces, public computers with free wifi, children’s area (with bilingual rhyme-time and story-time sessions) and a 200 square metre Ideas Lab for hands-on workshops and events.

<blockquote>
“More than ever, libraries are being recognised as cultural destinations alongside museums and galleries, and in a time of rapid population growth, they provide much needed space for people to connect, learn and relax.”
</blockquote>

Lord Mayor Clover Moore

Over the past 5 years, the City has invested over $114 million in new library collections, technology, infrastructure and operations. Currently, library members have access to a collection of over 400,000 books, CDs and DVDs and courses, including the award-winning Late Night Library programmes.

Lead image: Darling Square Library courtesy of The City of Sydney
</body></html>

City of Sydney and Lendlease open state-of-the-art Darling Square Library

<html><body>
If you’re on the search for a new apartment or townhouse, you may have discovered that many designs feature elegant floor to ceiling windows, spacious open plan living and branded appliances. As these quality uplift features become normalised, it’s the more unique features which really give a home a point of difference.

Here are a few apartment trends which have caught our attention lately.

<h2>1. Creative paint palettes</h2>

<figure><img alt="" class="image-article_full_width_580px" height="366" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/styles/article_full_width_580px/public/pictures/article-images/screen_shot_2019-11-08_at_4.41.25_pm.png?itok=xHJmtNgX" title="Interior colour scheme options" width="580"><figcaption>Interior colour scheme options</figcaption></figure>It's common for apartment interior designers to place a significant importance on creating elegant, practical and customisable spaces. While a neutral light/dark scheme option is enough for many buyers, giving the choice of a more daring or unique colour palette can instantly make an apartment more homely. It’s refreshing to see Lucent Group’s The Stewart Collective development include vibrant ruby reds, sea blues and canary yellows in their colour scheme options.

<h2>2. Focus on non-toxic materials</h2>

<figure><a href="/new-townhouses/shelley-st"><img alt="" class="image-article_full_width_580px" height="364" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/styles/article_full_width_580px/public/pictures/article-images/shelley-st-37-39-shelley-street-richmond-e850d1861e9471f0dda41520e23beef1.jpg?itok=llSiLNR6" title="Shelley St" width="580"></a>

<figcaption>Shelley St</figcaption></figure>As the property development industry becomes more conscious of environmental sustainability and resident wellness, more developers are opting for low-voc/non-toxic building materials, to ensure the long-term safety of the building’s residents in years to come. Oz Property has implemented this strategy within their Shelley St townhomes by only choosing materials which contain low VOCs*.

*Volatile Organic Compounds

<h2>3. On-site supermarkets</h2>

<figure><a href="/buildings/yg-riverside-king-arthur-terraces-28-ortive-street-yeerongpilly"><img alt="" class="image-article_full_width_580px" height="348" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/styles/article_full_width_580px/public/pictures/article-images/play_market_2000x1200_v2.jpg?itok=bK4hspI3" title="Yeerongpilly Green shopping precinct" width="580"></a>

<figcaption>Yeerongpilly Green shopping precinct</figcaption></figure>In a competitive property market, amenity offerings can be a key deal-breaker for a lot of buyers. If a developer decides to include highly practical amenities such as an on-site supermarket, this is not only a considerable value addition for buyers, but also a great way of giving back to the broader community. Developments such as Consolidated Properties Group’s Yeerongpilly Green boast a vibrant retail and dining precinct as well as a Woolworths supermarket, which cultivates both a thriving community and ease of convenience. 

<h2>4. Thoughtfully curated relax zones</h2>

<figure><a href="/buildings/encore-broadbeach-36-britannia-avenue-broadbeach"><img alt="" class="image-article_full_width_580px" height="645" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/styles/article_full_width_580px/public/pictures/article-images/screen_shot_2019-11-08_at_4.38.46_pm.png?itok=3fvzLbBV" title="Encore Broadbeach" width="580"></a>

<figcaption>Encore Broadbeach</figcaption></figure>The modern world is fast paced, so being able to find a private, relaxing zone to be amongst nature and unwind is a great way to alleviate stress and boost morale. Many modern apartments have reimagined the traditional on-site pool and created recreation and relaxation spaces filled with verdant greenery, ample shade, comfortable lounge seating, kitchens to prepare a meal and resort style infinity pools. Elements like Encore Broadbeach’s poolside cushioned seating nook, or West Village’s indoor-outdoor flow library and private outdoor spa, show a sense of creativity and add a unique selling point to the development. 

<figure><a href="/buildings/arcadia-north-gallery-west-village-west-end-21-mollison-street-west-end-qld-4101"><img alt="" class="image-article_full_width_580px" height="229" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/styles/article_full_width_580px/public/pictures/article-images/screen_shot_2019-11-08_at_4.37.56_pm.png?itok=NeIvYxtL" title="West Village" width="580"></a>

<figcaption>West Village</figcaption></figure> 

<figure><a href="/buildings/arcadia-north-gallery-west-village-west-end-21-mollison-street-west-end-qld-4101"><img alt="" class="image-article_full_width_580px" height="361" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/styles/article_full_width_580px/public/pictures/article-images/screen_shot_2019-11-08_at_4.37.48_pm.png?itok=bUBjGAYY" title="West Village" width="580"></a>

<figcaption>West Village</figcaption></figure>
</body></html>

Reimagining the norm of apartment design

Just an hour&rsquo;s drive out of Melbourne CBD you&rsquo;ll discover some of Victoria&rsquo;s most picturesque bays. Mornington Peninsula is quickly becoming an attractive option for owner-occupiers looking for a seaside property, close to established amenity, with easy access to the city. <a href="/developers/buildcap">Buildcap&rsquo;s</a> exciting new development Sonnet is the latest addition to the stunning bay area of Martha&rsquo;s Cove, which is located at the base of the iconic Mount Martha, south-east of Melbourne CBD.

<blockquote>
&ldquo;Each residence not only offers premium design and exceptional amenities, but also an enviable location along one of the Australia&rsquo;s most picturesque regions, making these homes a one-in-a-lifetime purchase.&rdquo;
</blockquote>

Stuart Biggs, Buildcap Director

[smartcode_project:default project_id=25950]

The 14 townhomes will be comprised of three and four-bedroom, multi-storey units which have been meticulously designed by WallaceBrice to encapsulate the beauty of the surrounding coastal landscape.

Each home is positioned to enjoy spectacular marina views, with landscaped outdoor living spaces for residents to embrace the tranquillity of waterfront living year-round. Buyers also have the option to include a private outdoor pool.

[smartcode_project:default project_id=95292]

Sonnet&rsquo;s townhome interiors feature open-plan, light-filled living spaces, complete with a neutral tonal palette, Caesarstone benchtops and Smeg appliances. Every master bedroom boasts an elegant ensuite bathroom and palatial walk-in wardrobe, for added luxury and practicality. All bathrooms include oversized showers, integrated storage and a freestanding bath.

The exterior cladding is made up of robust materials including concrete and Dromana sandstone, specifically chosen to handle the coastal conditions, and gracefully age with weathering.

Sonnet is conveniently located near some of Victoria&rsquo;s best schools, wineries, yacht clubs and shops.

<blockquote>
&ldquo;The Martha Cove area is now abundant in its offering with a number of contemporary restaurants and cafes, public parks and cycling paths. It is establishing itself a true community lifestyle and residents really will have everything at their doorstep.&rdquo;
</blockquote>

Stuart Biggs, Buildcap Director

<h2>SONNET RENDERS</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2019-11-07_at_12.53.07_pm.png" rel="gallery-all" title="View from the marina."><img alt="" class="image-article-full-width-580px" height="894" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/screen_shot_2019-11-07_at_12.53.07_pm.png?itok=KpHJJyGZ" title="View from the marina." width="580" /></a>

<figcaption>View from the marina.</figcaption>
</figure>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2019-11-07_at_12.53.15_pm.png" rel="gallery-all" title="Sonnet kitchen version 1."><img alt="" class="image-article-full-width-580px" height="426" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/screen_shot_2019-11-07_at_12.53.15_pm.png?itok=hzXAFBwo" title="Sonnet kitchen version 1." width="580" /></a>

<figcaption>Sonnet kitchen version 1.</figcaption>
</figure>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2019-11-07_at_12.53.27_pm.png" rel="gallery-all" title="Sonnet kitchen version 2."><img alt="" class="image-article-full-width-580px" height="426" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/screen_shot_2019-11-07_at_12.53.27_pm.png?itok=t5CiZKDH" title="Sonnet kitchen version 2." width="580" /></a>

<figcaption>Sonnet kitchen version 2.</figcaption>
</figure>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2019-11-07_at_12.52.58_pm.png" rel="gallery-all" title="Martha Cove marina."><img alt="" class="image-article-full-width-580px" height="527" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/screen_shot_2019-11-07_at_12.52.58_pm.png?itok=S22UXVIC" title="Martha Cove marina." width="580" /></a>

<figcaption>Martha Cove marina.</figcaption>
</figure>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2019-11-07_at_12.53.42_pm.png" rel="gallery-all" title="Sonnet apartment bedroom."><img alt="" class="image-article-full-width-580px" height="644" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/screen_shot_2019-11-07_at_12.53.42_pm.png?itok=o71oXEXw" title="Sonnet apartment bedroom." width="580" /></a>

<figcaption>Sonnet apartment bedroom.</figcaption>
</figure>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2019-11-07_at_12.53.50_pm.png" rel="gallery-all" title="Sonnet apartment bathroom."><img alt="" class="image-article-full-width-580px" height="516" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/screen_shot_2019-11-07_at_12.53.50_pm.png?itok=fdXiadJH" title="Sonnet apartment bathroom." width="580" /></a>

<figcaption>Sonnet apartment bathroom.</figcaption>
</figure>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2019-11-07_at_12.53.58_pm.png" rel="gallery-all" title="Sonnet apartment walk-in wardrobe."><img alt="" class="image-article-full-width-580px" height="737" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/screen_shot_2019-11-07_at_12.53.58_pm.png?itok=0cw5aKfu" title="Sonnet apartment walk-in wardrobe." width="580" /></a>

<figcaption>Sonnet apartment walk-in wardrobe.</figcaption>
</figure>

<h2>SONNET SITE PLAN</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/sonnet-min.png" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="285" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/sonnet-min.png?itok=oq9iMf7t" width="580" /></a></figure>

<div class="rtecenter">&nbsp;</div>

<div class="rtecenter">Homes are priced from $1.75 to $1.99 million.</div>

Interested to learn more about Sonnet? Leave a question in the comments section below.

Images supplied.

Victoria’s Martha Cove is set to welcome 14 new luxury townhomes

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While it’s common knowledge that Melbourne’s population is undergoing <a href="http://worldpopulationreview.com/world-cities/melbourne-population/">exponential growth</a> that is likely to continue into the next decade, <a href="https://www.udiavic.com.au/RDI">recent statistics</a> reveal that the rising population and demand for housing in Greater Geelong is exceeding the population growth rate of Melbourne city. The Greater Geelong area will require an additional 2,900 new homes to be built, posing a unique opportunity for developers to enter a burgeoning market and accommodate this demand.

<a href="http://www.jindingau.com/developments/">Jinding Australia</a>, in partnership with <a href="/developers/yolk-property-group">Yolk Property Group</a>, will see a brand new 94-hectare development take shape in Armstrong Creek by mid-2020. The new residential community will be only 10 kilometres from Geelong CBD and connects to the landmark Lake Connware Wetland, which boasts a thriving ecosystem of wildlife. 

The project, coined <a href="/new-townhouses/harriott-townhomes-armstrong-creek">Halcyon Armstrong Creek</a> will provide brand new off-the-plan properties for approximately 1,800 residents, reaching a development completion value of over $178 million. Halcyon Armstrong Creek will also include 1.9 hectares of passive open space and parks, in addition to waterways, conservation areas and walking trails.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/cgi03_aerial_r4_artist_impression.jpg" rel="gallery-all" title="Image supplied"><img alt="" class="image-article-full-width-580px" height="387" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/cgi03_aerial_r4_artist_impression.jpg?itok=0Tjzh4x5" title="Image supplied" width="580"></a>

<figcaption>Image supplied</figcaption></figure><blockquote>
“Armstrong Creek is already home to existing amenity and schools and is fast becoming a destination for families to settle. We have already had strong enquiry prior to the release of stage one lots. We are excited to be delivering our first project in regional Victoria as one that focuses on complementing the existing natural surrounds.” 
</blockquote>

Liz Ronson, Jinding Developments Managing Director

Halcyon Armstrong Creek is the latest addition to the <a href="/developers/jinding">Jinding Development</a> pipeline, following existing sites in Junction Village, Sunbury and Wollert.
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New housing development aims to cater to significant population growth anticipated for Geelong

<a href="https://www.apartments.com.au/developers/sunland-group">Sunland Group</a> has officially lodged plans for its first Gold Coast apartment project since the departure of the Abedian family from the company three years ago, unveiling a new high-rise proposal for a prominent Broadbeach corner site on Old Burleigh Road.

The application was submitted by an entity directed by Tom Jamieson, stepson of longtime Sunland leader Soheil Abedian, and Riaz Rezvanipour, brother-in-law of Sahba Abedian, Soheil’s son.

Sunland acquired the 1,283 sqm site on the corner of Old Burleigh Road and Armrick Avenue for $9.5 million late last year and is now seeking approval for a <a href="https://www.apartments.com.au/new-apartments/99-101-old-burleigh-road-broadbeach-qld-4218">42-storey tower with 81 apartments</a>.

<img alt="First look: Sunland Group returns to Broadbeach with new Old Burleigh Road tower plans" data-entity-type="file" data-entity-uuid="fea2946d-90ee-4cfc-babe-2a8ad5db2cb6" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/pers.png?VersionId=BV0fihJw31nDIQ8ozY_h3GbS8mxDyhnm" />

Designed by <a href="https://www.apartments.com.au/architects/contreras-earl-architecture">Contreras Earl Architecture</a>, the proposed tower at 99-101 Old Burleigh Road would deliver a predominantly larger-format apartment mix aimed at the owner-occupier market. Plans include 17 two-bedroom apartments, 55 three-bedroom apartments, and nine four-bedroom residences across 35 residential levels.

The development also incorporates three basement levels, four podium parking levels, two levels of communal recreation facilities, and rooftop plant and equipment. A total of 189 car spaces are proposed, significantly exceeding the 90 spaces required under the planning scheme.

The architecture adopts a sculpted, curvilinear form, with deep wraparound balconies and integrated landscaping intended to soften the tower’s vertical expression. The planning report states the building’s “slender footprint/form provides a complimentary yet varied built form within the local streetscape” and contributes to “a varied, yet ordered skyline.”

Contreras Earl noted in its Architectural Statement that from the early stages, the project addressed a fundamental challenge: how to accommodate the required residential yield while avoiding the conventional model of a tower sitting on a rigid, fully resolved parking podium.

“The most direct response would have been to consolidate parking into a singular, flat podium and extrude a repetitive tower above,” the statement said. “While efficient, this approach would result in a consolidated built form with limited engagement with the surrounding landscape and public realm.”

Instead, the conventional podium model was “deliberately rejected”. The architects described the base of the building as “a landscaped architectural condition where structure, planting and circulation are integrated”.

“Rather than presenting a continuous built mass, the base of the building is articulated through a series of concrete planter elements that organise the podium into a fragmented system,” the statement said. “This approach reduces the perceived bulk of the lower levels while establishing a more permeable interface with the streetscape and adjacent open space.”

<img alt="Sunland" data-entity-type="file" data-entity-uuid="923fad8d-c960-4527-8fbe-975cf1ddf88d" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-05-25%20at%2010.32.03%E2%80%AFAM.png?VersionId=pngwb0hYOIUpq9vDw6F2EsOiVuHF3DiX" />

&nbsp;

The site sits within the High Density Residential Zone and inside the City of Gold Coast’s unrestricted “HX” building height area, where the planning framework anticipates intensified residential development tied to the expanding light rail corridor. The planning report notes the area is undergoing “transition toward more intense development forms” given its proximity to Broadbeach, Surfers Paradise, and high-frequency public transport infrastructure.

Positioned directly opposite Broadbeach Park and within walking distance of Florida Gardens light rail station, the development would sit among a rapidly evolving stretch of Old Burleigh Road that has become one of the Gold Coast’s most active apartment development corridors.

The application joins a growing pipeline of luxury residential projects reshaping Broadbeach, including nearby developments by 5Point Projects, Polycell, and Graya.

The planning report argues the project contributes toward the Gold Coast’s long-term housing targets under the South East Queensland Regional Plan, which forecasts the need for more than 100,000 additional high-rise dwellings across the city by 2046.

<section data-scroll-anchor="false" data-testid="conversation-turn-4" data-turn="assistant" data-turn-id="request-WEB:84a2af5e-d7cf-4ddf-922a-f4d44d6c6caa-1" data-turn-id-container="request-WEB:84a2af5e-d7cf-4ddf-922a-f4d44d6c6caa-1" dir="auto">
The Abedian family departed Sunland Group in late 2023, ending a four-decade association with the company, and subsequently established the private development firm Abedian &amp; Co. The group is currently delivering <a href="https://www.apartments.com.au/new-apartments/greenmount-residences-cnr-hill-street-and-marine-parade-coolangatta-qld-4225">Greenmount Residences</a> at Rainbow Bay and recently launched <a href="https://www.apartments.com.au/new-apartments/18-mary-avenue-14-18-mary-avenue-broadbeach-qld-4218">18 Mary Avenue</a> in Broadbeach.
</section>

Joel Robinson

First look: Sunland Group returns to Broadbeach new apartment market with new Old Burleigh Road tower plans

The Minns Labor Government has established the new Bays West Delivery Authority to lead the development&nbsp;of the Bays West Precinct and Blackwattle Bay Precinct.&nbsp;

The Authority is charged with creating Sydney’s newest precinct, a thriving, connected, sustainable hub with White Bay Power Station as its cultural heart. Its vision is to build on the area’s natural, cultural and industrial history to shape a vibrant new neighbourhood.

The precinct will deliver up to 8,500 well-located homes, including a minimum of 10 per cent affordable and essential worker homes. Combine new housing with public open space, opening public access to the waterfront for the first time in more than 100 years, while retaining important deep-water facilities to support Sydney’s working harbour.

Located just minutes from the Sydney CBD and connected to a world-class metro, ferry, walking and cycling links, the Bays West precinct will rebalance housing growth towards well-serviced inner-city locations and help tackle the state’s housing crisis.

The Bays West Delivery Authority,&nbsp;an agency of the Department of Planning, Housing and Infrastructure, will report to the NSW Minister for Lands and Property who already has oversight of major precinct renewal projects including at Blackwattle Bay and Barangaroo.

As part of the broader Bays West transformation, the Minns Government recently announced that a proposal from Lendlease to redevelop part of the Bays West Precinct has progressed to Stage 2 of the NSW Government’s unsolicited proposals process.

<img alt="Sydney" data-entity-type="file" data-entity-uuid="2ed71eb9-d8e8-4fa7-b9d1-de4531dcf2f3" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-05-25%20at%209.42.31%E2%80%AFAM.png?VersionId=IDryFIbped9SNDg72LEN_EecvhUsOPvp" />

The Minns Labor Government has also confirmed the Bays West precinct will have a new suburb name. This will be the first major suburb built in close proximity to Sydney’s CBD in decades and will encompass the area currently being referred to as Bays West, including Glebe Island and the White Bay Power Station. Served by a new Metro station just five minutes from the CBD, it will become one of the most populous suburbs in the Inner West and one of Sydney’s premier cultural destinations.

An early works program is taking shape, which&nbsp;includes the first stages of an international design competition.&nbsp;

The aim of the Bays West&nbsp;International&nbsp;Design Competition is to&nbsp;ensure design excellence is embedded in the project from the start. The competition will deliver an&nbsp;urban framework that defines the character, ambition and long-term identity of&nbsp;this&nbsp;former industrial precinct as it transitions to a vibrant, inclusive and sustainable residential&nbsp;neighbourhood.

The competition will be led by the Bays West Delivery Authority in partnership with Government Architect NSW.&nbsp;

It will launch with an invitation for a global Expressions of Interest, before moving to an invitation-only stage that will be assessed by a panel that&nbsp;will provide advice to Cabinet who will select a winner.

Premier of NSW, Chris Minns said the establishment of the new Authority is the first step in transforming the Bays West precinct into a vibrant, livable suburb minutes from the Sydney CBD and two stops from Hunter St Station on the Metro West line.

“The Authority will deliver well-located homes close to the heart of the city and integrate the new precinct with Blackwattle Bay and the new Sydney Fish Market.

“This is a generational opportunity to build a new suburb on the city’s edge and open the harbour foreshore to the public for the first time in a century.”&nbsp;

Minister for Lands and Property Steve Kamper said the new Bays West Delivery Authority established by the Minns Government will turbocharge the development of Sydney’s newest suburb.

“The Authority is working at a record pace to deliver an international design competition, planning pathways and a financial model so that this development benefits Sydney with well-designed homes in a central location, close to public transport, jobs, entertainment and essential services.

“If we want Sydney to stay liveable and affordable, we need to be bold about using underutilised government-owned land to deliver homes for the future while making sure essential working harbour functions can be accommodated.”

Bays West Delivery Authority established to "turbocharge" Sydney’s newest suburb

Around 400 additional homes could be built at Southwark Grounds on Port Road, lifting total site capacity from 1300 to around 1700 dwellings.

A recently approved code amendment would allow apartment towers of up to 14 storeys in some areas of Renewal SA’s redevelopment of the former West End Brewery.

Renewal SA Acting Chief Executive Shane Wingard said he welcomed the code amendment, with the increase in heights and homes making a positive impact on the supply of high-quality, well-connected housing close to the city.

“By going higher across some parts of Southwark Grounds, we are adding a substantial number of very well-located homes with little impact on project delivery time or planned open space,” Mr Wingard said.

Since the project officially launched in 2025, Mr Wingard said more than 12,000 enquiries had been received about living at Southwark Grounds.

“The very strong early interest we’ve seen since homes were first released in the precinct reinforces our plans to create more housing opportunities,” he said.

The Southwark Grounds code amendment was launched in December last year, with community engagement undertaken over five weeks from January.

It proposed increasing maximum building heights from eight to 14 storeys on the eastern section of Southwark Grounds, and to 12 storeys across the remainder of the site, with minimum building heights ranging from two to four storeys.

The code amendment was implemented through an Early Commencement policy in late January, allowing developers to quickly explore the viability of increased height and housing yield while other planning processes continue.

One of the first developers delivering apartment sites have already finalised redesigns to increase the number of apartments following the code amendment.

Samaras’ development adjacent to the future Colonel Light Park is now planning to deliver 125 apartments across 11 storeys, significantly greater than original plans of around 50 apartments across four storeys.

The developer is also exploring the potential for additional affordable housing outcomes.

Most of the apartments at Southwark Grounds will be delivered within a master-planned precinct on a large parcel of land on the eastern portion of the site, covering around two-thirds of its 8.4 hectares.

Wingard said detailed precinct planning over the coming months may identify further opportunities to increase yield further that could see total apartment numbers at Southwark Grounds, exceed this number.

Affordable homes at Southwark Grounds will also see a net increase, with Renewal SA maintaining its commitment to a minimum of 20 per cent affordable housing across the development.

&nbsp;

&nbsp;

Civil works have begun across the site, with construction under way on the first new roads surrounding a townhouse precinct in the south‑west corner of Southwark Grounds. This includes Renewal SA’s 17 Founder’s Row homes, which are on track for completion by Christmas.

“We expect to have people living at Southwark Grounds by the end of the year, so delivering roads and public spaces for those residents is among our highest priorities.”

Construction of 40 townhouses off Anderson Street, known as West Village and being delivered by Contour, is forecast to begin in mid‑2026. Kolabb’s Anderson Lane development will follow shortly after, delivering a further 26 townhouses.

Southwark Grounds is a state government‑led urban renewal project now set to deliver around 1,700 homes over the next decade.

Homes will be supported by a supermarket, a range of retail and hospitality offerings anchored by a revitalised Walkerville Brew Tower, a childcare centre, car parking and well‑connected public spaces.

400 new homes planned for Adelaide's former West End Brewery site

Brisbane developer&nbsp;<a href="https://www.apartments.com.au/developers/cavcorp">Cavcorp</a> has lodged plans for a new mixed-use residential development at <a href="https://www.apartments.com.au/new-apartments/55-wyandra-street-teneriffe-qld-4005">55 Wyandra Street</a>, Teneriffe, anchored by an 85-metre public laneway designed to reconnect the suburb’s riverfront with the Gasworks precinct.

The buildings, known as Teneriffe House and Teneriffe Lane, would replace the existing Queensland Cotton head office site with a 15-storey residential tower transitioning to eight storeys toward Helen Street. The project has been designed by Plazibat Architects and lodged as a code assessable development application for 93 apartments across a 3,401 sqm mixed-use site within the Newstead and Teneriffe Waterfront neighbourhood plan.

Central to the scheme is the transformation of an existing service easement into a publicly accessible cross-block connection linking Wyandra and Helen Streets. Cavcorp says the new laneway will act as both a pedestrian shortcut and a landscaped civic space between the Teneriffe Riverwalk, ferry terminal, and Gasworks precinct.

<img alt="First Look: Cavcorp unveils Teneriffe House and Teneriffe Lane plans for landmark wellness tower in Teneriffe" data-entity-type="file" data-entity-uuid="26e7f058-b065-4de8-b13d-a2b8cb64dfcc" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/bldg.png?VersionId=sELS0ZKYi361oYipUa1BIKfe_.DLZoFV" />

“The revised proposal delivers a legacy public-realm cross-block link, permanently secured for community use, transforming an existing private easement into a safe, high-quality pedestrian connection between the Teneriffe heritage riverwalk and the Gasworks–Long Island precinct,” the planning report states.

The laneway will sit beneath a large subtropical loggia integrated into the podium levels of the development. The design incorporates deep landscaping, water gardens, lobby spaces, business lounges, and ground-floor apartments to create what Cavcorp describes as a climate-responsive “urban verandah.”

The tower itself has been designed as a slender form with recessed floorplates and curved translucent corners inspired by contemporary Japanese architecture. The building height aligns with the Commercial Road precinct controls, which permit towers up to 15 storeys within proximity to Longland Street.

<img alt="First Look: Cavcorp unveils Teneriffe House and Teneriffe Lane plans for landmark wellness tower in Teneriffe" data-entity-type="file" data-entity-uuid="a8a17d40-43b6-4718-b3fd-67676fcbb485" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/pers%202_1.png?VersionId=i3VwDtp5AmL_8InW7w4qRbDFEpb744Jt" />

The project will comprise a mix of larger-format apartments aimed at owner-occupiers, downsizers, and families. The proposed apartment mix includes 11 loggia apartments across the lower levels, 50 four-bedroom Sky-Terrace apartments from levels three to seven, and 32 Sky-Pool Homes occupying the upper tower levels. The Sky-Pool Homes will feature private thermal plunge pools integrated into oversized balconies.

According to the application, the apartments are intended to reinterpret the scale and character of Teneriffe’s woolstore conversions and Queensland homes within a vertical residential format.

“The sky-pool homes build on Cavcorp’s previous projects and introduce a distinct apartment typology to Teneriffe, informed by both local and international precedent and responding to an identified market demand for enhanced safety, space and amenity,” the planning submission notes.

A major focus of the proposal is its five-level wellness and lifestyle offering, extending from the basement through to the rooftop.

Amenities proposed include a rooftop Swim &amp; Racquet Club with a 25-metre Olympic lap pool and tennis court, coworking spaces and libraries, golf simulators, wine storage, concierge facilities, business lounges, pet wash areas, and rooftop longevity-focused wellness spaces with spas, outdoor fitness zones, and landscaped terraces.

<img alt="First Look: Cavcorp unveils Teneriffe House and Teneriffe Lane plans for landmark wellness tower in Teneriffe" data-entity-type="file" data-entity-uuid="944b352c-49b9-4247-a4c6-5967b4b69fda" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/amenity.png?VersionId=Ed_qKjAtMwFT.5gfl3jiA9QwdWxSMsaX" />

All parking will be concealed within basement levels accessed from Wyandra and Helen Streets. Cavcorp says the deep-basement engineering approach allows the entire ground plane to prioritise landscaping, pedestrian movement, and active frontage rather than vehicle infrastructure.

The development continues Cavcorp’s concentration in Newstead and Teneriffe, where the Brisbane developer has delivered a number of apartment projects including Lucent, Le Bain, and Luminare, as well as the Long Island Wellness Precinct nearby. Several of those projects have received national design and architecture awards, including recognition under Brisbane’s “Buildings that Breathe” program.

Cavcorp unveils wellness-focused Teneriffe House and Teneriffe Lane apartment buildings

Focus Group Investments has lodged plans for a new apartment development at <a href="https://www.apartments.com.au/new-apartments/64-70-hanover-street-fitzroy-vic-3065">64–70 Hanover Street</a> in Fitzroy, seeking to utilise the Victorian Government’s recently introduced Great Design Fast Track pathway to accelerate approvals for the project.

The proposal is among the latest developments to emerge through the state-led initiative, which was established to fast-track well-designed residential projects in activity centres and transport-connected inner-city locations. The pathway allows qualifying developments that meet elevated design and housing benchmarks to bypass traditional council planning timeframes and instead be assessed directly by the Department of Transport and Planning.

Designed by SJB, the development will comprise a mix of apartments above activated lower levels, with a strong focus on architectural articulation, landscaping, and communal amenity. The design response seeks to balance the industrial character of Richmond’s former warehouse precincts with a more contemporary residential form.

<img alt="First look: Focus Group Investments taps Victoria’s Great Design Fast Track for Richmond apartments" data-entity-type="file" data-entity-uuid="abea51cc-d85b-479e-9aef-a589f3b37ca7" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/ground.png?VersionId=e1Kf8EyPWwyiVumtqQ4rM5S4GpOR3CCz" />

Proposed are 63 new dwellings, a wide ranging mix of studio, one-, two-, and three-bedroom apartments, and townhouses and duplexes. They will be spread across a part-three, part-eight storey building.

The Planning and Urban Context Report by Tract says the development is of an "exemplary architectural standard" and has been carefully crafted by SJB Architects.

"Dwellings&nbsp;will benefit from excellent access to natural light, cross-ventilation opportunities and extensive communal space," the report noted.

The architectural material highlights the project’s integration of landscaped elements and communal spaces throughout the building. The proposal also incorporates sustainability initiatives aligned with the Victorian Government’s push for higher-performing apartment developments under the fast-track program.

The Great Design Fast Track was unveiled by the Victorian Government in 2024 as part of a broader housing supply strategy aimed at accelerating the delivery of new homes. Projects assessed through the pathway must demonstrate high-quality architecture, sustainability outcomes, and housing diversity while being located close to public transport and existing infrastructure.

<img alt="First look: Focus Group Investments taps Victoria’s Great Design Fast Track for Richmond apartments" data-entity-type="file" data-entity-uuid="afdbe834-8dc4-4a77-a943-ba07bc927348" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/site_11.png?VersionId=0J657j.TaChAZfp93wqJYBTqSsnREJx2" />

Focus Group, founder and led by Paul De Lutiis, is increasingly active across Melbourne’s inner suburbs, targeting well-connected urban renewal locations suited to medium and higher-density residential development. The Fitzroy proposal continues that strategy, leveraging the area’s strong transport links, established retail amenity, and proximity to the CBD.

Fitzroy has been one of the most popular spots for developers and buyers in recent years. The likes of PACE Development Group, SMA Projects, Crema Group and Chapter Group, currently selling projects in the suburb.

Olivia Round

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