Growing national developer Time &amp; Place has announced its fifth new apartment development.

With two projects in Manly and two upcoming in Surry Hills and Potts Point, the developer, which expanded beyond Melbourne just a few years ago, is now heading to Mosman. It is planning 53 new apartments on Redan Street.

The 3,233 sqm site, spanning <a href="https://www.apartments.com.au/new-apartments/40-48-redan-street-mosman-nsw-2088">40–48 Redan Street</a> with frontage to Redan Lane, is located just under 400 metres from Spit Junction Town Centre. It is reported the developer paid around $100 million for the five-site amalgamation.

Time &amp; Place, founded by Tim Price and backed by James Packer’s private investment firm NPACT, has submitted the project as a State Significant Development through the NSW Government’s Housing Delivery Authority pathway.

Of the 53 apartments, 42 will be released to the market, with the remaining 11 allocated as affordable housing in line with NSW Government requirements.

fjc Studio has designed the building. In its Design Report, the architect said the diverse mix of dwelling types and sizes, including 11 two-bedroom affordable housing units, 40 three-bedroom apartments, and two four-bedroom residences, will support a broad demographic, including families, downsizers, and key workers.

The development will rise to nine levels, a height encouraged by the NSW Government due to the site’s proximity to Spit Junction, which has been identified as a low- to mid-rise centre. Developments within a certain proximity to these centres are permitted increased height.

fjc said the project “achieves an appropriate density outcome for its setting by balancing increased housing supply with strong amenity performance,” adding that it “makes a measurable contribution to NSW housing supply targets through the delivery of additional dwellings and dedicated affordable housing.”

The new development will replace five existing two-storey homes.

“By aligning with the objectives of the Housing SEPP and applying careful architectural and urban design principles, the development provides high-quality residential accommodation that integrates sensitively within its established Mosman context and delivers enduring benefits to residents and the wider community.”

Mosman has become increasingly popular with developers in recent years.

Developer Abadeen has been particularly active, with Mosman Residences currently on the market and under construction on Clifford Street. It also has an upcoming Burran Avenue project, comprising just three apartments on the Balmoral Slopes, and recently secured the Midas and Honeysuckle nursery site on Military Road.

Prosker Property has a project on Redan Lane, just a few doors down from Time &amp; Place’s proposed development.

Developers including Toohey Miller, DARE Property Group, and WINIM also have projects underway in the area. In 2024, a five-year target was set for the Mosman LGA to increase housing supply by 500 dwellings by 2029.

Time &amp; Place entered the Sydney market with Two Tides, its under construction Manly development. Given its sales success, it has secured another development in the area, more boutique, facing the beach on North Steyne.

They are hoping to launch their redevelopment of The Chimes in Potts Point this year, and next year will look to take to market Marlborough House, an adaptive re-use of the landmark David Jones warehouse in Surry Hills.

Joel Robinson

Time & Place to take on Mosman apartment market

Brunswick’s civic heart continues to consolidate around the Merri-bek Arts and Culture Precinct, where a growing cluster of cultural institutions, recreation facilities, and public infrastructure has created one of the inner north’s most defined community hubs.&nbsp;

Within this evolving precinct, <a href="https://www.apartments.com.au/new-apartments/saxon-street-by-milieu-brunswick-31-saxon-street-brunswick-vic-3056">Saxon Street by Milieu</a> introduces new housing directly alongside the civic anchors that shape daily life in the suburb.

At 31 Saxon Street, the project sits immediately beside Brunswick Baths and within moments of Brunswick Library and Town Hall, longstanding institutions that support both community services and everyday amenity.&nbsp;

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Next door, the newly delivered Balam Balam Place arts precinct has emerged as a central piece of Merri-bek Council’s cultural strategy, bringing together creative studios, exhibition spaces, maternal and child health services, and community programming in a purpose-built civic facility. Together, these destinations have reinforced the surrounding blocks as a focal point for public life in Brunswick.

This part of <a href="https://www.apartments.com.au/developments/brunswick-vic-3056">Brunswick</a> forms a key pocket within the suburb’s designated Major Activity Centre, where long-term planning has prioritised walkability, civic investment, and increased housing supply close to transport and services. The surrounding street network reflects that strategy, with compact blocks, established retail corridors and active transport links supporting a lifestyle that is largely navigable on foot.

Within a few minutes’ walk, Sydney Road delivers one of Melbourne’s most recognisable streets, known for its long-running mix of independent retailers, international dining venues and everyday convenience. Tram routes along Sydney Road provide frequent connections south toward the CBD and north through Brunswick and Coburg, while Jewell Station on the Upfield line sits within roughly a ten-minute walk, offering direct train access into the city.

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Active transport also plays a significant role locally. The nearby Upfield Bike Path forms a key north–south cycling corridor linking Brunswick through Parkville and into the central city, reinforcing the area’s reputation as one of Melbourne’s most accessible inner-urban neighbourhoods for cyclists and pedestrians alike.

The surrounding civic cluster extends beyond cultural infrastructure. Siteworks, a nearby creative hub supporting artists and community organisations, adds to the concentration of cultural activity in the immediate area. Educational institutions such as Brunswick North Primary School, Brunswick Secondary College and RMIT’s Brunswick campus are also within easy reach, contributing to the suburb’s diverse resident base spanning families, students and professionals.&nbsp;

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Designed by <a href="https://www.apartments.com.au/architects/jackson-clements-burrows-architects">Jackson Clements Burrows Architects</a> in collaboration with <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> and landscape architects <a href="https://www.apartments.com.au/landscape-architect/oculus">OCULUS</a>, the nine-level building has been shaped to respond to the surrounding streetscape, with lower levels aligning to the street and upper storeys stepping back to soften its scale and improve solar access.&nbsp;

Curved balcony forms reference nearby heritage architecture, while the development’s public realm improvements include a widened footpath along Saxon Street to strengthen pedestrian connections between the precinct’s civic sites.

Sustainability also underpins the project’s approach. The building is designed to operate entirely on electric infrastructure supported by rooftop solar, with an average 7.5-star NatHERS energy rating and EV-charging readiness across the development. Shared resident amenities will include a landscaped rooftop terrace with barbecue and covered dining areas intended to encourage informal interaction between residents.

Saxon Street marks developer Milieu's fifth project in Brunswick and continues its focus on design-led infill housing across Melbourne’s inner suburbs.&nbsp;

Construction has commenced through reputable builder Manresa, who will complete the project in 2027.

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Saxon Street by Milieu connects residents to Brunswick’s cultural and civic core

Within <a href="https://www.apartments.com.au/new-apartments/candela-ivanhoe-40-upper-heidelberg-road-ivanhoe-vic-3079">Candela Ivanhoe</a>, <a href="https://www.apartments.com.au/developers/salter-brothers">Salter Brothers</a>&nbsp;takes a different approach to larger residences, moving away from the constraints of a single level.

In Grand Residence 3.05, known as the Lustre, plays out across two levels, with a mezzanine configuration that is uncommon in apartment living.

Lustre is a four-bathroom residence where the layout creates a clear distinction between shared and private zones, with uninterrupted views toward the Dandenong Ranges extending the sense of openness from the main living areas.

Entry is to the primary living level, where the kitchen, dining, and living areas are arranged as one continuous space. Timber flooring runs throughout, with a fireplace set within the living zone. Full-height glazing brings in natural light, supported by double glazing that improves thermal performance.

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The kitchen is configured as both a working and social space. A large island bench provides seating, while a walk-in pantry extends storage beyond typical apartment expectations.

Gaggenau appliances, including a 900mm gas cooktop and 600mm oven, are integrated into a layout that connects directly to the adjacent dining and living areas, and outward to the terrace. This balcony includes a built-in BBQ, reinforcing the apartment’s capacity to accommodate larger gatherings without compromising internal space.

A dedicated laundry room, powder room, and a wine cellar area sit discreetly off the main living zone, ensuring that functional requirements are resolved without encroaching on primary living areas. The master suite is also located on this level, designed as a retreat with a walk-through wardrobe and an ensuite that includes double vanities, a bath, and a dedicated dressing table.

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The mezzanine level introduces a second layer of living, rather than simply additional bedrooms. Two large bedrooms with built-in robes are positioned alongside a central bathroom, while a secondary lounge and study area create a self-contained zone suited to children, guests, or extended family. A large storage room further supports long-term usability, addressing a common shortfall in apartment design.

This separation of levels is central to how the residence functions day-to-day. It allows the lower level to operate as the primary entertaining and living space, while the upper level provides privacy and flexibility. The result is closer in feel to a townhouse or standalone home, but with the benefits of apartment living, security, and low maintenance.

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Candela is close to 80 per cent complete, with Ironside delivering construction ahead of its expected October 2026 completion. The development comprises 58 residences, with a strong owner-occupier profile and a mix of one to four-bedroom apartments and loft-style townhouses.

Candela has exclusive access to private amenities, including a residential lounge and rooftop terrace. A charming café and a lifestyle wellness centre are located on the ground level, designed to foster community connection and extend the living experience beyond individual apartments without competing with the scale of homes like Lustre.

Candela, positioned in the heart of Ivanhoe Village, reinforces the practicality of the address. With a Walk Score of 90, residents are within immediate reach of cafés, retail, parklands, and Ivanhoe Station, while also benefiting from proximity to established schools and healthcare services.

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Inside Lustre: Grand Residence 3.05 at Candela Ivanhoe

<a href="https://www.apartments.com.au/developers/milieu-property">Milieu</a>’s <a href="https://www.apartments.com.au/new-apartments/elsternwick-gardens-by-milieu-8-gordon-street-elsternwick-vic-3185">Elsternwick Gardens</a> is being shaped around a simple but increasingly rare premise in apartment development: that the built environment should actively support residents’ wellbeing.&nbsp;

Located on the former ABC Studios site on Gordon Street in Melbourne’s south-east, the new neighbourhood sits on an expansive 11,740 sqm site neighbouring the heritage-listed Rippon Lea Estate, whose gardens date back more than 140 years.

Rather than positioning wellness as an add-on amenity, the development integrates it into the physical planning of the site. Architecture by <a href="https://www.apartments.com.au/architects/woods-bagot">Woods Bagot</a> is arranged across six low-rise buildings set within extensive landscaping designed by <a href="https://www.apartments.com.au/landscape-architect/oculus">OCULUS</a>, with more than 40 per cent of the land dedicated to gardens and green space. Walking trails, pocket gardens, and mature trees are threaded between buildings, creating a network of green corridors that encourage residents to move through the precinct on foot and spend more time outdoors.

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Milieu has intentionally framed these gardens as an extension of the neighbouring Rippon Lea Estate. More than 16,000 new plants will be introduced across the site, with species carefully selected to protect and complement the area’s ecological significance. The approach focuses on strengthening existing environmental conditions while establishing new habitats that support native wildlife, reinforcing the role of the landscape as both an active ecosystem and a defining element of daily life.

A private resident gate will provide direct access to the historic grounds during opening hours, allowing residents to move seamlessly between the development’s landscaped gardens and the estate’s expansive lawns, lakes, and mature trees. The project’s gardens will also be maintained by the same gardeners responsible for Rippon Lea, reinforcing the visual and ecological continuity between the two landscapes.

Complementing the landscape is a dedicated wellness hub designed to support everyday health and recovery. Residents will have access to a gym alongside yoga and Pilates studios, while mineral pools and infrared saunas provide spaces for relaxation and restorative wellbeing. Shared lounges, workshop spaces, and pet care facilities expand the concept of wellness beyond fitness, creating opportunities for social connection and community interaction within the precinct.

Environmental performance is another key component of the project’s wellbeing focus. Elsternwick Gardens will be entirely fossil-fuel-free, with homes designed to operate on renewable electricity rather than gas. Passive design strategies, including cross-flow ventilation, high-performance insulation, and thermally broken double glazing, are intended to maintain comfortable indoor temperatures while reducing energy demand. Solar photovoltaic systems will power common building services, while rainwater harvesting will help irrigate the extensive landscaping across the site.

[smartcode_project:default project_id=136535 project_image_fid=361030]

Milieu Founder and Managing Director Michael McCormack says the scale and setting of the project allowed the team to take a different approach to urban apartment living.

“This site represents a once-in-a-lifetime opportunity to build something truly special,” McCormack says.

“Through that process, we arrived at a design that centres on a fully realised natural landscape – a series of private, interconnected gardens that encircle the homes and extend seamlessly from Rippon Lea Estate.”

Elsternwick Gardens will comprise three residential offerings, Gordon Place, Ripponlea Terrace, and The Garden Pavilion, each designed for owner-occupiers and shaped around high-quality interior design by Woods Bagot, K.P.D.O., and Flack Studio. The first stage, Gordon Place, includes one-, two-, and three-bedroom apartments designed with a strong focus on indoor-outdoor living and sustainability.

[smartcode_project:default project_id=136535 project_image_fid=288412]

Milieu recently appointed <a href="https://www.apartments.com.au/builders/brady-constructions">Brady Constructions</a> to deliver the project, marking a key milestone for the development. The appointment follows the demolition of the former studio buildings on the Gordon Street site, with construction progressing toward the delivery of the nature-led community.

Situated between the established villages of Elsternwick and Ripponlea, the development balances its garden setting with strong urban connectivity. Residents will be within walking distance of cafés, restaurants, and local retail, while nearby train and tram connections provide quick access to Melbourne’s CBD and the beaches of Elwood and St Kilda.

With construction underway and the first residents expected to move in by early 2027, Elsternwick Gardens represents a growing shift in apartment development toward environments that prioritise wellbeing as much as density or location. By placing landscape, sustainability, and shared spaces at the centre of the design, Milieu is positioning the project as a residential neighbourhood where wellness is not just promoted, but built into the structure of everyday life.

[smartcode_project_cta:default project_id=136535]

Elsternwick Gardens' wellness-first design strategy

Brisbane-based developer <a href="https://www.apartments.com.au/developers/red-co">Red &amp; Co</a> has made a striking debut on the Gold Coast, officially unveiling its $250 million COMO development in Varsity Lakes, a lifestyle-driven residential project anchored by an extensive rooftop wellness and activity precinct.

Having recently launched to market, construction has already been fast-tracked by <a href="https://www.apartments.com.au/builders/5point-projects">5Point Projects</a>, ensuring momentum continues on what is set to become a landmark residential address for the growing Varsity Lakes community.

Located at 22 Lake Street, Varsity Lakes, <a href="https://www.apartments.com.au/new-apartments/como-varsity-lakes-22-lake-street-varsity-lakes-qld-4227">COMO</a> will comprise 156 apartments across 16 levels, comprising one-, two- and three-bedroom residences designed for modern living. However, it is the project’s rooftop amenity offering that sets COMO apart.

[smartcode_project:default project_id=135546 project_image_fid=363510]

Designed as a dedicated wellness and recreation hub, the rooftop will feature a 25-metre lap pool, fully equipped gymnasium, and multiple pickleball and paddleball courts - amenities rarely seen in boutique apartment projects.

Residents will also have access to a sauna and plunge baths, while landscaped gardens and relaxation zones will provide tranquil spaces overlooking sweeping panoramic views across the Gold Coast skyline.

The rooftop precinct has been designed to function as the social and wellness heart of the development, encouraging residents to embrace an active, balanced lifestyle within their own building.

&nbsp;

[smartcode_project:default project_id=135546 project_image_fid=363512]

Red &amp; Co director David Laverty said the amenity offering was central to the project’s design from the outset.

“Amenities were at the forefront of our decisions,” Laverty said.

“Buyers today are looking for more than just an apartment - they want a lifestyle that promotes health, connection and balance.

“The rooftop at COMO has been designed to be the epicentre of that lifestyle, with a suite of wellness and recreation facilities that are quite unique for a boutique development of this scale.”

&nbsp;

[smartcode_project:default project_id=135546 project_image_fid=363514]

Designed by <a href="https://www.apartments.com.au/architects/bda-architecture">BDA Architecture</a>, the residences prioritise liveability, featuring spacious layouts, 2.7-metre ceilings and high-quality finishes throughout.

The development sits beside Bond University, placing residents within walking distance of education, retail and dining options within the vibrant Varsity Lakes precinct, including Robina Town Centre, Varsity Lakes Train Station and a range of leading schools.

[smartcode_project:default project_id=135546 project_image_fid=363511]

Laverty said the location was a key driver behind Red &amp; Co’s decision to bring the project to the Gold Coast.

“<a href="https://www.apartments.com.au/developments/varsity-lakes-qld-4227">Varsity Lakes</a> was a clear choice for us to invest in as it’s a lifestyle hub that seamlessly blends lakeside living with urbanity,” he said.&nbsp;

“Como will capitalize on this great location, delivering a project that not only creates premium homes, but a lifestyle defined by community, wellbeing, and connectivity.”

Red &amp; Co has delivered more than 500 apartments and townhouses across 26 projects in Brisbane in recent years, with COMO marking the company’s first major Gold Coast development.

[smartcode_project_cta:default project_id=135546]

Red & Co unveils amenity-rich Como development in Varsity Lakes

Tourist Attraction

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GUEST OBSERVATION
Recently, some of Europe’s most-visited cities have become surprisingly inhospitable to tourists. Barcelona residents have been openly hostile to visitors and officials are now cracking down on Airbnb rentals. Venice has been overrun with daytrippers and recently instituted tourist-only diversion routes. Dubrovnik has put a cap on the number of cruise ship passengers that can enter the city at any one time.
These destinations are suffering from what people in the travel industry call “overtourism.” The numbers speak for themselves. Europe was the most frequently visited region in the world in 2016, accounting for close to half of the 1.24 billion international tourist arrivals. Spain, a nation of 46.5 million people, welcomed a remarkable 75.3 million visitors in 2016. Croatia, population 4.2 million, saw more than triple the number of tourist arrivals.
Australia hasn’t yet experienced visitor numbers quite this large – there were just 8.24 million tourist arrivals in 2016 – but overtourism is becoming a concern here, as well.
What exactly is overtourism?
The awkward term overtourism describes a situation in which a tourism destination exceeds its carrying capacity – in physical and/or psychological terms. It results in a deterioration of the tourism experience for either visitors or locals, or both. If allowed to continue unchecked, overtourism can lead to serious consequences for popular destinations.
The situation has gotten so bad in certain locales in recent years, media outlets have started publishing lists of the “travel destinations you should avoid” and new terms like “anti-tourism” and “tourismphobia” are entering the travel industry lexicon. Tourist sites have even occasionally been targeted with violence, such as the string of attacks that took place in Spain last year.
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The causes of overtourism vary according to the destination. Recently, the disruptive agents of the sharing economy, like Airbnb, have been blamed for bringing more tourists into the heart of communities instead of just tourist sites. Cheap travel and package holidays are enabling more people to take short city breaks and cruises, particularly in Europe. Social media also plays a role in popularising places like Myanmar, which go from being off-the-grid to “must-see” destinations overnight.
The shifting focus of governmental tourism agencies play a role in overtourism, as well. Many agencies are now almost exclusively marketing-focused and their singular goal is promoting growth. For instance, Tourism Australia’s “Tourism 2020” strategy is clearly growth-focused. Its goal is stated simply on the website - to achieve more than AU$115 billion in overnight spending by 2020 (up from AU$70 billion in 2009).
Sustainable tourism strategies, once heavily promoted in the 1990s and early 2000s, no longer seem to be as high a priority.
Is Australia really in danger of overtourism?
Australian tourism sites like Kangaroo Island aren’t seeing visitor numbers anywhere close to Venice and Barcelona just yet. However, poor tourism policies may still lead to a form of overtourism if locals perceive their quality of life is being damaged by tourists.
For instance, the 2011 Kangaroo Island Pro-Surf and Music Festival faced considerable community opposition for its proposal to bring 5,000 visitors to the small hamlet of Vivonne Bay (population 400). Recently published research examining the policy process indicated it was a push by tourism authorities to boost tourism on the island that led to the event being imposed on the community. The backlash was so severe, organisers abandoned plans to host the event again in subsequent years.
However, this hasn’t stopped other tourism development schemes from being proposed. And the state Economic Development Board has recommended doubling the numbers of tourists on the island by 2020.
Tasmania, too, has experienced a tourist backlash in recent years. Most recently, thousands came out to protest a proposed cable car for Mount Wellington near Hobart. With claims by critics that the cable car would draw upwards of 1 million tourists per year, one can readily see the seeds for overtourism.
Another site that could be in danger is the Great Barrier Reef. Agricultural run-off, climate change and a crown-of-thorns starfish outbreak are currently posing grave threats to the reef, which could spark a phenomenon known as “last-chance tourism”, – a rush to experience a place before it’s gone for good.
What can be done?
Most experts agree government regulations are key to addressing the threats from overtourism. Many cities, for instance, are following Barcelona’s lead to tighten restrictions on Airbnb. The Thai government is closing popular Maya Beach on Phi Phi Island for four months every year to allow the sea life to recover. Creatively, Copenhagen is promoting a tourism policy based on “localhood”:
"A long-term vision that supports the inclusive co-creation of our future destination. A future destination where human relations are the focal point. Where locals and visitors not only co-exist, but interact around shared experiences of localhood. Where our global competitiveness is underpinned by our very own localhood. And where tourism growth is co-created responsibly across industries and geographies, between new and existing stakeholders, with localhood as our shared identity and common starting point."
And in New Zealand, the tourism board is actively promoting tourism visits outside of peak season. This is a good example of how government agencies can use “demarketing” strategies, or deflecting interest in places, to address rising tensions over tourism. Similarly, Majorca’s authorities have tried to rebrand it as a winter destination in an effort to reduce overcrowding in the peak season.
<img src="https://counter.theconversation.com/content/99213/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1">With its “Tourism 2020” strategy, Australia is focused instead on growing its visitor numbers. The national and local tourism bodies should take a more sustainable and holistic approach to their tourism planning to reflect the values and desires of local communities. That will ensure visitor numbers remain in check and tourism remains an enjoyable experience – for tourists and residents alike.
Freya Higgins-Desbiolles, Senior Lecturer in Tourism Management, University of South Australia
This article was originally published on <a href="http://theconversation.com" target="_blank">The Conversation</a>. Read the <a href="https://theconversation.com/why-australia-might-be-at-risk-of-overtourism-99213" target="_blank">original article</a>.
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j.ballantyne1990-6AQqhLzZaK

Why Australia might be at risk of "over tourism"

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Australian artist David Bromley and wife Yuge Bromley have acquired the Old Castlemaine Gaol, a tourism attraction in the Central Highlands of Victoria.
Colliers International agent Kim McQueen said the Bromley’s had been looking for a very unique location in the are to create a sculptural and installation based arts museum or arts precinct.
“When we introduced David and Yuge to the Old Castlemaine Gaol – they instantly saw the potential,” McQueen said. 
“We were able to negotiate a deal very quickly. 
“The Bromleys have terrific foresight and their addition to the Castlemaine landscape will be a huge benefit to not only the bugeoning Castlemaine arts scene but to the Central Highlands region of Victoria more broadly.”
The Old Castlemaine Gaol was built in 1861 and was active for more than 130 years. 
The Gaol was last sold in 2012 to three local families and has been run as a café and tourism destination for the past few years.
The Bromley’s said they loved Castlemaine, and loved an adventure.
“When we first stepped foot on the grounds of the gaol and turned back towards the sublime view of Castlemaine we felt a great sense that it had the strength of presence to house something very iconic and not seen before in the Central Highlands of Victoria,” Mrs Bromley said. “Just what, we had not worked out yet. 
“We hope people will experience a reinterpretation of the gaol’s architecture. While it was designed to make the original inhabitants feel insignificant, we want visitors to feel uplifted through the art.”
Last year the Bromley's sold their Daylesford home, around 30 km south of their latest purchase.
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jrobinson-rf4aSBido9

Artist David Bromley buys Old Castlemaine Gaol

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Big cities and places with internationally renowned attractions have long been the most popular tourist destinations. Even today, Chinese tour companies in Australia, for instance, mostly <a href="https://epubs.scu.edu.au/tourism_pubs/2219/" target="_blank">focus on the biggest cities</a> – Sydney, Melbourne, Brisbane – and landmarks like Uluru. But modern tourism is starting to take a slightly different path, regional travel, which creates economic benefits for towns and also leaves tourists with a better impression of a country.
Unpublished research undertaken by one of us (Elizabeth Turenko) while working as a tour leader in Ukraine in 2013-2014 confirmed this. Feedback from guests travelling on a group tour to Europe showed 80% preferred to visit “well-known” large cities, mostly capitals, when it came to choosing a tour.
Most of the time, though, these tourists were disappointed because the cities did not live up to their expectations. But, the study revealed, 75% of tourists enjoyed travelling to smaller towns when they did decide to visit them as part of a tour.
<h2>Big cities are losing their local flavour</h2>
There is no doubt the major cities are attractive and are still perceived as the essence of a country for many tourists. Yet the question remains: are these cities actually showing the “real country”? At a time of globalisation and global cities, to what extent do the larger cities still give tourists “the taste” of local culture.
Rural Tourism Marketing Group CEO <a href="http://ruraltourismmarketing.com/" target="_blank">Joanna Steele</a> <a href="https://www.propertyobserver.com.au/http://www.cfra.org/node/2504" target="_blank">writes</a>:
<blockquote>
In the past five years tourism has seen some big changes. Large numbers of travellers have lost interest in cookie-cutter restaurants, lodging and attractions. Instead, they want local food, local attractions and connection to the lifestyles of local people.
</blockquote>
The best places to experience that are often small local towns and villages. Here life hasn’t yet been adapted to tourist needs and the authenticity feels right.
Turenko also investigated the tourists’ preferences during a group bus tour in Europe. The main program involved a one-day visit to Amsterdam and a second day on which tourists could spend their free time in Amsterdam or go on a group trip to <a href="https://www.iamsterdam.com/en/plan-your-trip/day-trips/old-holland/smalltown-harbours/volendam" target="_blank">Volendam</a>, a small town 20km away. The 90% of the group who opted for the town visit were very satisfied with their decision.
So, was there anything special about Volendam? Not really.
Much like many small towns in the Netherlands, Volendam has limited tourist attractions, these being mostly its built heritage (wooden buildings) and cultural assets (a museum and a cheese factory). When surveyed, the visitors explained they enjoyed the glimpse into the local culture and the routine life of the locals.
The tourists appreciated going to local shops and eating at local restaurants far away from standardised brands and international franchises. They felt they could feel the “soul” of the country.
<a href="https://images.theconversation.com/files/198072/original/file-20171207-31532-jx8b4o.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=1000&amp;fit=clip"><img src="https://images.theconversation.com/files/198072/original/file-20171207-31532-jx8b4o.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip" alt=""></a>
What does Volendam have that Amsterdam doesn’t? It probably comes down to everyday local character.
At the time of this 2014 survey, cities and holidays at the coast were the <a href="https://www.nbtc.nl/web/file?uuid=7361722f-011d-4714-b98b-8ced3eee1bb2&amp;owner=388ad020-d235-4624-86a4-d899f855a216&amp;contentid=48712" target="_blank">main attractions for visitors to the Netherlands</a> (36% and 22%, respectively). But interest in the countryside and touring the Netherlands (12% and 10%, respectively) has been increasing.
<h2>Finding a local tourism niche</h2>
Let’s be frank: smaller towns and villages have not been dormant, and many have jumped at the opportunities offered by tourism. We all have heard about farm holidays, horse riding, wine tasting tours, nature guided walks and so on.
Building on this, innovative regional tourism practices have been recognised worldwide for displaying a breadth of approaches and end products. A good example in Ireland is <a href="http://visitballyhoura.com/" target="_blank">Ballyhoura</a>, “a world where the little pleasures of sharing everyday things with the locals in Ballyhoura – talking with them, walking with them and sharing a joke – is possibly the greatest attraction of them all!”
Despite a lack of outstanding tourism resources, the area became a successful tourism destination thanks to a very personalised marketing method. Visitors even received a welcoming letter. The focus on “<a href="http://www1.agric.gov.ab.ca/%24Department/deptdocs.nsf/all/csi13476/%24FILE/Rural-Tourism.pdf" target="_blank">promoting a genuine rural experience and warm welcome</a>” creates an incentive for more local start-up enterprises and for a co-operative, closing-the-loop process of quality control.
Longreach and Winton are Australian towns that have taken advantage of distinctive local histories and features such as old mines and fossil beds. Longreach has the <a href="http://outbackheritage.com.au/" target="_blank">Australian Stockman’s Hall of Fame</a> and the <a href="https://qfom.com.au/" target="_blank">Qantas Founders Museum</a>, while Winton’s <a href="http://www.australianageofdinosaurs.com/" target="_blank">Australian Age of Dinosaurs Museum</a> offers “products” of the natural environment such as dinosaur stamps and bones.
<img src="https://images.theconversation.com/files/196454/original/file-20171127-2004-xmtv11.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip" alt="">
Nowhere else has one: the Stockman’s Hall of Fame in Longreach, Queensland. James Shrimpton/AAP
Yet all attempts have not been met with success. Many smaller towns are slowly disappearing in Australia. Main streets with closed shops and abandoned business are not uncommon.
The combination of lack of employment and population ageing and loss is a chicken-and-egg situation. The various levels of government are acutely aware of this, and tourism offers a possible way out of the dilemma facing these towns. Several recent initiatives have shown how tourism can contribute to the development of these areas when innovation, expertise and community participation are brought together.
Charleville in far west Queensland offers a great example of this, with the outback town working on making the most of its clear nighttime skies, far from the city lights. An extension to the <a href="http://www.cosmoscentre.com/" target="_blank">Cosmos Centre and Observatory</a>, <a href="https://www.statedevelopment.qld.gov.au/index.php/regional-development/regional-economic-development/building-our-regions/remote-communities-infrastructure-fund/1385-charleville-cosmos-centre-planetarium-stage-1" target="_blank">funded by state and local governments</a>, has boosted visitor numbers in just one year. The extension displays fun and serious facts about planets and life in space, enhanced by interactive media.
<img src="https://counter.theconversation.com/content/87997/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1">For the town of fewer than 4,000 people, the growth in tourism is like a nice spring rain after a long dry season. It’s another reminder of why rural tourism can be “<a href="https://www.conversational.com/rural-tourism-the-perfect-small-town-business-idea/" target="_blank">the perfect small town business idea</a>”.
<a href="https://theconversation.com/profiles/elizabeth-turenko-424627" target="_blank">Elizabeth Turenko</a>, PhD Candidate, <a href="http://theconversation.com/institutions/griffith-university-828" target="_blank">Griffith University</a> and <a href="https://theconversation.com/profiles/karine-dupre-252059" target="_blank">Karine Dupré</a>, Associate Professor in Architecture, <a href="http://theconversation.com/institutions/griffith-university-828" target="_blank">Griffith University</a>
This article was originally published on <a href="http://theconversation.com" target="_blank">The Conversation</a>. Read the <a href="https://theconversation.com/tourists-are-happy-when-taken-off-the-beaten-track-and-smaller-cities-and-towns-can-tap-into-that-87997" target="_blank">original article</a>.
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Tourists are happy when taken off the beaten track

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Political tensions on the Korean peninsula will re-direct a larger share of the $9.2 billion Golden Week expenditure to Australia, according to iProsperity (iPG), an advisory firm for high networth investors.
Australia has seen a four-fold increase in the number of Golden Week tourists in the past decade, ABS data shows. 
Over the same period, Chinese tourists’ annual total expenditure has surged 700%, to $1.4billion. 
iPG director Gary Sue Fong says Golden Week in 2017 is expected to smash previous records, and predicts Australia’s hotel sector will be pushed to the brink over the eight-day holiday break.
“Currently, Australia’s hotel occupancy rates are ranked among the highest in the world, with the hotel occupancy rates averaging 78% across Australia throughout 2016. To keep up with ongoing demand, the domestic hotel sector needs to grow by a third to capitalise on the lucrative Chinese tourist market,” said Sue Fong.
“The majority of Chinese tourists cite safety and security as the number one consideration when selecting a Golden Week destination. We’re witnessing strong demand across the country’s major leisure destinations.” 
Chinese travel agency Ctrip forecasts a 70% fall in the number of Chinese tourists to South Korea during Golden Week this year, as rising tensions on the Korean peninsula deter China’s six million travellers from top destinations, South Korea and Japan.
Ctrip data reveals 80 per cent of people using its platform opt for four and five star services when travelling abroad.
As wealthy travellers from China look for luxury experiences in Australia, supply is struggling to keep up with demand across Australia, adds Sue Fong.
Hotels in Cairns and Port Douglas, in particular, lead in terms of revenue growth, while the second strongest market, Sydney, is expecting double-digit revenue growth this year.
In FY2017, there are currently 101,196 rooms across Australia’s major cities, with a 78.6% occupancy rate. This is forecast to grow by 33%, adding 33,303 new hotel rooms to the supply in Australia by 2025 to meet demand with a 81.6% occupancy rate, and 4.4% increase in RevPAR, $142.53 to $203.78.
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Chinese tourists swap Seoul for Sydney in Golden Week, expected to stretch hotels

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Tasmanian tourist attraction Tahune Airwalk, located in the Southern Tasmanian forest, has changed hands for an undisclosed sum.
Established in 2001, <a href="https://www.realcommercial.com.au/property-hotel+leisure-tas-geeveston-502108050" target="_blank">Tahune Airwalk</a> has a 600 metre walkway and cantilever suspended above the forest canopy – additionally there are two swinging bridges, an Eagle Hang Glider Ride across the Huon River, a licensed cafe and visitor centre, eight accommodation rooms, function centre, walks, picnic and barbecue areas.
It is one of Australia’s leading tourist attractions with over 74,000 visitors per year.
The property earns more than $2.2 million pa. According to a report in The Mercury, tourism veteran Ken Stronach bought Tahune Airwalk from Forestry Tasmania in December for an undisclosed sum. 
Stronach has 35 years experience in the tourism industry and is on the board of Destination Southern Tasmania.
He has managed the Tahune AirWalk for three years and has a long history of developing and operating hotels in Tasmania and interstate, the report said. 
The selling agents were Ian Reed and Scott Newton of Knight Frank.
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