Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

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The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

Renovation

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Renovations to add value are all about being visual and this is especially true when it comes to the concept of renovation ‘cosmetically’.

The clue to what this means is really all in the word ‘cosmetic’. It’s like makeup for your property – you’re providing a visual uplift without doing any of the hefty structural work.

However, the extent of what counts as cosmetic is pretty broad. While some wouldn’t consider replacing a kitchen as cosmetic, some may believe that replacing the doors and handles and re-tiling does count as cosmetic.

As a rule of thumb, cosmetic renovations are generally cheaper than structural renovations and usually offer more bang for your buck. They involve things that are visually apparent, and not hidden fixes such as re-wiring or plumbing.

The following are usually considered part of a cosmetic renovation:

<ul>
<li>Painting (from the walls, to the house’s façade to the driveway)</li>
	<li>Fixing minor cracks in walls</li>
	<li>Light fittings and window furnishings</li>
	<li>Flooring (such as new carpet)</li>
	<li>Re-colouring (such as the surfaces of a bathroom)</li>
	<li>Updating basic household hardware (such as a towel rack, toilet seat or new door handles)</li>
	<li>External flourishes (new house number, letterbox etc)</li>
	<li>Light landscaping (sometimes even adding new fencing)</li>
</ul>
Renovating for Profit’s Cherie Barber says that a 10% spend is the amount required for a cosmetic renovation.

[smartcode_project:default project_id=92985]

If you’re unsure whether what you’re undertaking is cosmetic or not, then it’s worth asking yourself whether you require a particular planning or building permit for the job. That usually suggests that the project is slightly more extensive than a cosmetic upgrade, which is typically a “surface” fix.

If you’re changing a floorplan or knocking down walls (particularly load bearing), you’re firmly into structural renovation territory.

However, just because cosmetic renovations are typically quicker, smaller and cheaper (although not always) than their counterparts, it doesn’t mean that you can rest on your laurels. There’s still scope to overcapitalise, to get the renovation wrong and to make crucial mistakes.
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What is a “cosmetic renovation"? Investment terms explained

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Consumers are increasingly looking online for bathroom products for renovations, but little is available that offers high quality at a low price, according to a supplier that hopes to fill the gap in the market.
The sanitary wear and bathroom fixtures market in Australia is worth about $1.4 billion a year but major competitors in the sector do not have a significant online presence, said Calvin Ng, director of Disruptive Investments Group which recently bought a 50% stake in <a href="https://www.allurebathrooms.com.au/" target="_blank">Allure Bathrooms</a>.
“The internet has become where consumers are starting their researching journey particularly in the home renovation market,” Ng said.
Studies show that 51% of consumers research prospective purchases online before visiting a store to buy; 44% research and buy online; 32% research online, visit a store to view the product and then return online to buy; and 17% visit a store first before buying online.
“The line between physical and online is blurring and that’s one of our big strategies,” Ng said. “We intend to have showrooms and distribution centres in every state but we think the bulk of [customers’] research will start on the internet.”
Television programs like The Block and House Rules were helping to fuel a mini boom in the renovation market, while declining housing affordability was encouraging people to renovate rather than buying new homes, Ng said.
Allure Bathrooms started in 2010 designing and selling high-end bathroom fittings, vanities and accessories via eBay, and subsequently through a dedicated online store.
The first physical store opened about 12 months ago in Collingwood, Victoria. Although the supplier has only one store, Ng said it was already receiving orders from all over the country from both wholesale and retail customers.
“There isn’t too much in this space that is well-priced and high quality and that’s a huge gap in Australia,” Ng said.
He added that some of Allure’s products cost half to a third of comparable products from larger suppliers such as Harvey Norman and Reece.
“That’s typical of a market that is ripe for disruption,” Ng said.
Similar trends had already occurred in the markets for home electronics and white goods, with businesses such as electronics supplier Kogan, furniture retailer Milan Direct and white goods retailer Appliances Online, taking market share.
Allure plans to open more stores and franchise the business to develop a wider reach across Australia.
The business is already cash-flow positive and profitable. Disruptive Investments Group reported Allure’s revenue in the six months to January 2014 grew by about 65% compared with the previous six months. 
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DIY-renovators heading online to snap up home improvement products

<html><body>
Finding good tenants can be hard.
Buy-and-hold investors typically seek two desirable traits from tenants:
<ol>
<li>Good quality tenants who look after the property and pay their rent on time</li>
<li>Not only finding these good quality tenants, but hopefully tenants that offer longevity to their stay. So, tenants who will stay for a couple of years or more</li>
</ol>
In my investment experience, whilst I’m yet to have a tenant ‘quality’ issue, if you have sourced good quality managing estate agents with a proven track record of property management experience, you should be OK on this front. I have had a somewhat ‘mixed bag’ when it comes to maximised tenant duration.
For some properties I’ve had young family tenants in them for four plus years, yet for others I’ve had a high turnover; with one property changing tenants every six months on the dot. Obviously for investors; minimising vacancy periods or ‘down time’ is a major objective and in one financial year even just a couple of weeks of vacancy between tenants, if unplanned for, can throw the holding cost and tax structure of an investment property in to a tailspin.
So, I’ve recently found myself in the precarious position of being ‘between tenants’ for one of my properties. However, instead of sitting tight with a vacant apartment for a couple of weeks, I chose to take action.
Like somewhat of a guerrilla investor, I’ve been busy most nights after work going over to the property and adding what I call ‘short-term value’.
I’m no Cherie Barber or Nathan Birch (two of Australia’s most revered fast-turnaround property ‘flippers’), however I’ve taken several cues from their YouTube channels to put together a list of time and cost-efficient things you can do in the shor- term to add value to your property whilst between tenants, to maximise return potential and capital growth.
Cost and Return Analysis:
In no order, here is what I’ve been able to do, by myself, after work every night, for the last two weeks. I’ll tell you to the total cost of the improvements along with the result in terms of rental return improvement.
This property is a small (67 square metre) two bedroom apartment in an old 1960s apartment block in Sydney’s Inner West.
<ul>
<li>Tile painting in the bathroom ($230)</li>
<li>Re-painting all bedroom/bathroom/front doors ($60)</li>
<li>Replacing all doorknobs with modern ones ($65)</li>
<li>Replacing living room and kitchen lights with modern ones ($160 including electrician)</li>
<li>Re-netting and re-tubing all flyscreens ($28)</li>
</ul>
Total cost (investment): $543
Asking weekly rent before renovation: $380 per week 
Actual weekly rental return, post-renovation: $420 per week
Rental return gain per week: $40 (effectively an extra $2,080 in rent per year; almost four times return on initial cost). This amount almost pay’s for a full quarter’s strata fees. Plus, the capital gain realised, though I do not yet have a post-renovation valuation report, will be a worthy reward for what has been a duck-in/duck-out light renovation.
To Sum Up
I’m a firm believer in the notion these days that property investors need to ‘manufacture’ return instead of just waiting for it and guerrilla renovations are an easy way to do just that.
Yes, the old investment adage ‘time in the market versus timing the market’ still does apply, but that doesn’t mean you can’t give it a little nudge every now and then.
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Guerrilla renovations: Adding value and rental return on the cheap

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Wendy Moore has nominated her top five favourite items from this season’s renovations.
The House Rules judge and Home Beautiful magazine editor told The West Australian which design objects caught her eye.
<ol>
<li>
The Rita print from Candy and Ryan’s house. <img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2014/06/23/Rita-Vintage-Style-Canvas-189x139cm-Selected-Stores-Only.jpg" alt=""> The vintage style print from <a href="https://www.freedom.com.au/homewares/decorator-accents/wall-art/23397224/rita-vintage-style-canvas-189x139cm-selected-stores-only/" target="_blank">Freedom </a>was chosen by Carole and Russell, matching the yellow light shades over their kitchen. “It suited the house rules perfectly,” Moore told The West Australian. Carole and Russell won the highest score for their zone in Candy and Ryan’s house. 
</li>
<li>
The ant-cap lights from Bomber and Mel’s house. Brooke and Grant grabbed some ant-caps from Bomber’s shed to create new lamp shades in their lounge room. Moore called the ant-cap lights “a really clever concept.” 
</li>
<li>
The bedhead from Adam and Lisa’s house. <img src="https://www.urban.com.au/images/2014/06/23/Capture.JPG" alt=""> The <a href="https://www.heatherlydesign.com.au/product/waldorf/" target="_blank">Warldorf bedhead by Heatherly Design</a> that Maddi and Lloyd was summed up in two words: “luxury and style” 
</li>
<li>
The blackwood bench from Brooke and Grant’s house. Halston Joinery made the custom blackwood bench in Brooke and Grant’s entrance, which had a pigeon hole for each of their seven children. 
</li>
<li>
The bath from Brooke and Grant’s house. <img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2014/06/23/bath-june-23-one.jpg" alt=""> Brooke and Grant were also given a freestanding bath. "The <a href="https://www.reece.com.au/bathrooms/products/kado-lure-1760-freestanding-oval-bath-white-9502377" target="_blank">Kado Classic freestanding bath</a> from Reece fits perfectly within a 100-year-old farmhouse," said Moore. "A great modern version of a classic look."</li>
</ol>
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Wendy Moore’s top five finds from House Rules

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The Channel 7 House Rules resident design expert Carolyn Burns-McCrave recently shared her top 10 tips for any renovation. 
<ol>
<li>Honestly and clearly identify your needs, wants and motivation for renovating.</li>
<li>Create a master plan so that you do things in the most efficient order.</li>
<li>Hire a design professional.</li>
<li>Design it better, not bigger. It's not how much space you have but how well it functions for you and your family. </li>
<li>Design and document everything down to the last detail so that pricing by builders is accurate. It's vital that quotes are comparing apples with apples and there's minimal guess work.</li>
<li>Work a contingency into your budget and your time frame. It will take longer and it will cost more!</li>
<li>Be patient. Wait for the right builder for you to be available. A good builder is a busy builder.</li>
<li>Communicate with everyone involved in your project. It's a full time job to constantly be in the loop but it promotes a good working relationship that will stand you in good stead when challenges arise. </li>
<li>Keep the faith. Don't start cutting corners at the end of your project because you just want it to be over. Be as focused on what you want at the end as you were in the beginning, because all those finishing touches are what you will see when it's all done.</li>
<li>Enjoy the ride. It's important to embrace the journey of renovating by staying positive and enthusiastic - it is always worth it in the end.</li>
</ol>
<a href="https://au.tv.yahoo.com/house-rules/24224716/carolyn-s-top-reno-tips/#page1" target="_blank">Carolyn Burns-McCrave</a> says she loves watching people develop their eye for design.
{module Do you agree renovations are always worth it in the end?}
 
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Carolyn Burns-McCrave's top 10 House Rules renovation design tips

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Home improvement company Gotta Getta Group has paid $20,400 in penalties after being issued with an infringement notice by the consumer watchdog, which alleged the company engaged in misleading advertising.
According to the Australian Competition and Consumer Commission, Gotta Getta Group offered consumers 60 cents per kilowatt hour for energy fed back into the grid if they purchased a solar panel and entered a three-year energy plan with Simply Energy.
The advertisements, which ran on television, the internet and radio in South Australia during 2013, claimed the feed-in credit meant consumers would recoup the cost of their solar panel up to three times faster than if they purchased it from a competitor.
The ads also claimed consumers would not have to spend any money in order to benefit from the offer.
In a statement, the ACCC alleged the Gotta Getta Group advertisements made false or misleading claims and contravened Australian Consumer Law.
“Gotta Getta Group did not take into account the fact that consumers who purchased a solar system from another supplier would receive the benefit of the 9.8 cent minimum retailer payment in addition to the 16 cent South Australian Government feed-in tariff,” said the competition watchdog.
“Gotta Getta Group charged consumers an amount in relation to the 60 cent feed-in tariff offer, by including in the purchase price of its solar systems an amount in respect of a commission payable by Gotta Getta Group to Simply Energy,” said the ACCC.
However, an ACCC spokesperson told SmartCompany infringement notices are not an admission of conduct.
SmartCompany contacted Gotta Getta Group this morning, but did not receive a response prior to publication.
The incident is the latest in a series of investigations into the energy sector by the ACCC.
Last month, the agency instituted proceedings in the Federal Court against Origin Energy, claiming it had made <a href="https://www.smartcompany.com.au/legal/41863-origin-energy-in-hot-water-over-alleged-false-conduct">false or misleading representations to consumers</a>.
In a statement, ACCC Commissioner Sarah Court said complex terms and conditions can make it difficult for consumers to compare offers from competing suppliers.
“Suppliers must ensure that representations made about the benefits of purchasing a solar system are truthful and accurate, so that consumers can make informed purchasing decisions, and suppliers do not gain an unfair advantage over their competitors,” said Court.
Melissa Monks, special counsel at law firm King &amp; Wood Mallesons, toldSmartCompany in February the energy sector was one of the <a href="https://www.smartcompany.com.au/legal/35752-accc-to-crackdown-on-drip-pricing-and-big-businesses-posing-as-small-businesses">ACCC’s key priorities</a> for 2014. 
“We will definitely see litigation in relation to the savings ‘discounts off what?’ concerns, likely in the energy sector given the ACCC has been investigating this concern since at least June last year,” she said.
This article first appeared on <a href="https://www.smartcompany.com.au/" target="_blank">SmartCompany</a>.
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ACCC energy sector crackdown continues as solar installer fined $20,400

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A 37 year old Manhattan resident has converted his apartment into a gamer’s paradise.
Chris Kooluris told <a href="https://www.nydailynews.com/life-style/turned-apartment-arcade-article-1.1816727" target="_blank">The New York Daily News</a> that he decided to indulge his nostalgia after reading Ernest Cline’s Ready Player One, a novel about 1980s gamer culture. He’s spent US $26,000 on his interiors renovation, including a number of vintage arcade games and a leather fold out bed (complete with Teenage Mutant Ninja Turtles bed linen).
The senior vice president of a global public relations firm, Kooluris reportedly custom built a four-player arcade console, where he can play thousands of games, including Street Fighter II. Thousands of dollars have gone towards first-edition Transformers action figures.
But it seems that nurturing Kooluris’ inner child has come at a loss – he told The New York Daily News that in the process of building his arcade, his fiancée left him.
In truth, it seems that Kooluris’ extreme renovation makeover was inspired by more than just a book. After moving in with his fiancée, his apartment failed to sell and he reportedly began feeling uncomfortable in his new surroundings.
"This is the extreme reaction of someone who isn't surrounded by his own stuff," he told The New York Daily News. But while Koolouris and his friends reportedly love his arcade-apartment hybrid, it seems that Koolouris might have taken a tiger uppercut to the heart.
"Now that my fiancée and I are no longer together, it's hard to enjoy the room as much as I want to," he explained to The New York Daily News.  "I always end up thinking about her."
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Fantasy renovation: Manhattan gamer turns his apartment into a video game arcade

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It’s becoming a trend – well-located dumps selling for prices that would normally be achievable by trophy homes.
But, property owners shouldn’t go knocking walls in and stripping carpets from floors in an effort to get in on the action. It’s all about two things:
<ol>
<li>The buyer 
</li>
<li>The block</li>
</ol>
Property Observer notes that while the sales appear to be becoming more frequent, so-called “crazy Sydney prices” have been achieved by “dumps” for years.
For instance, in 2011 the termite-infested 58 View Street, Annandale sold for $800,000, $150,000 over reserve.
And 20 Union Street, McMahons Point, which was actually marketed by Blues Point Real Estate as “The Dump” (including on the signboard) snapped up $1,905,000 in June last year noting it was suited for builders, renovators and handymen. The 1880s terrace required a “total overhaul”.
Here are some of the most recent dumps achieving trophy home prices.
Stanmore - $923,000 sale
<img src="/images/2014/06/10/stanmore%20june%2010%20one.jpg" alt="">
This terrace home at <a href="https://www.realestate.com.au/property-house-nsw-stanmore-116950047" target="_blank">19 Durham Street, Stanmore</a> reportedly had more than 20 parties registered to bid.
The two-bedroom property saw bidding open at $600,000, according to the Inner West Courier, and sold to a builder – the majority of the interested notably came from developers and builders.
<img src="/images/2014/06/10/stanmore%20june%2010%20two.jpg" alt="">
<img src="/images/2014/06/10/stanmore%20june%2010%20three.jpg" alt="">
It hadn’t been on the market since its 1937 build and the two-bedroom, one-bathroom property was listed for auction as a deceased estate.
On 172 square metres, the agent described it as an art deco “very, very basic terrace” in “TOTAL disrepair” but on the best street. Photos show that there were holes in different surfaces as well as rubbish and dirt strewn around.
Leichhardt - $980,000 sale
<img src="/images/2014/05/26/leichhardt%20may%2026%20seven.jpg">
This property in Sydney’s inner west, in desperate need of renovation, was sold last month for just shy of $1 million, and had been empty for 20 years.
The <a href="/expert-insights/buying/rotting-leichhardt-shack-sells-for-just-shy-of-1-million">80 Edith Street house had an $800,000 opening bid, Jonathan Chancellor reported</a>, and was on 278 square metres.
<img src="/images/phocagallery/2014/05/leichhardt-may-26/liechardt_0003_leichhardt%20may%2026%20three.jpg.jpg">
It had development approval for a new home, and initial expectations were for $850,000 plus.
The rebuild is expected to net $1.6 million plus.
Redfern - $1.025 million
<img src="/images/stories/2014/02/03/red1/redfern_0000_1.jpg.jpg">
The February sale of a<a href="/news/redferns-median-house-price-hits-1-01-million-as-termites-dont-stop-debut-2014-auction-success"> “near knock-down” property at 48 Chelsea Street, Redfern came in $75,000 above reserve</a>.
The public trustee auction did require that the weatherboard timber façade would be kept under City of Sydney guidelines.
<img src="/images/stories/2014/02/03/red1/redfern_0002_3.jpg.jpg">
It was on 108 square metres and was marketed as “ripe for renovation”.
The buyer was from a family of builders.
Article continues on next page. Please click below.
<hr class="system-pagebreak">
Mona Vale - $1.8 million
<img src="/images/2014/06/10/mona%20vale%20june%2010.jpg" alt="">
Sold at auction in February, it was up for sale for the first time in 50 years, and was a timber and sandstone cottage on a 565 square metre block.
Including ocean and beach views, the advertisement noted that 93 Narrabeen Park Parade needed “substantial rejuvenation or demolition” of the two-bedroom, one-bathroom home.
Tennyson Point - $3,788,000
<img src="/images/2014/06/10/tennyson%20point%20june%2010.jpg" alt="">
Sold in September last year <a href="https://www.realestate.com.au/property-house-nsw-tennyson+point-114600047" target="_blank">27 Beach Street </a>was snapped up by a family who spends most of the year in China and are intending to live in the home, Domain noted.
The fibro cottage is on a waterfront site, and includes 1,120 square metres of land with 20 metre frontage.
Property Observer notes that the few images available suggest it is in slightly better condition than some of the other “shacks” on the market, but the 1950s home was advertised as presenting the opportunity to “modernise, further develop or rebuild and create the dream lifestyle in an amazing location (STCA).”
With “one of the largest stretches of tidal sandy beach available on the bay” the level of interest is unsurprising.
Bondi Beach – approx. $15 million
<img src="/images/2014/06/10/bondi%20june%2010%20one.jpg" alt="">
And then there’s this <a href="/news/bondi-beach-knock-down-sydney-school-architecture-mansion-fetches-around-15-million">intense late-September sale of 23 Wilga Street</a>, as reported by Property Observer.
The three-storey brick home was on the market for the first time in 53 years, and after passing in at auction sold afterwards for around $15 million, although the price and buyers remained undisclosed.
Previously, triplex apartment developers were keen, offering around the $10 million mark, however suggestions are that it was an owner occupier who finally snapped up the property.
The site was advertised as ready to “contemporise or reinvent” and includes 700 square metres of land with substantial frontage, including ocean views that “can never be built out”.
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The Sydney dumps that sold for trophy home prices

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Home buyers have distinctly different tastes, and very often different tastes to the vendor selling them their much-loved home. While differences in opinion over furniture and even window furnishings can be looked over, murals and colours remain contentious.
Murals, particularly those covering entire internal walls, are often beautiful. However, they’re also often much to do with personal choice – and your potential buyer may not appreciate the sheep you’ve painted through much of your lounge room.
Having explored the properties with murals that are currently on the market, it’s clear that there’s no consistency across the board in price range, area or artistic skill of the painter. Each case is going to be individual.
We also clearly remember<a href="/news/sa/lleyton-hewitt-s-west-lakes-mansion-in-adelaide-back-on-market-at-3-million"> Lleyton Hewitt’s mural next to his Adelaide property's pool</a> (pictured below), that divided readers and the Property Observer team.
<img src="/images/2014/06/06/west%20lake%20june%206%20one.jpg" alt="">
So what do you think – does it give the property an uplift and character, or should those looking to sell their house hit up their local hardware shop for a neutral colour shade?
This home, at <a href="https://www.realestate.com.au/property-house-qld-helensvale-116749295" target="_blank">3 Eildon Place, Helensvale</a> in Queensland (pictured below), has had a $26,000 price drop and is advertised for $439,000 negotiable. It’s a three-bedroom, two-bathroom house with a number of great features – including enviable timber flooring and a lovely kitchen.
<img src="/images/2014/06/06/helensville%20june%206.jpg" alt="">
It also features a Balinese mural in the enclosed entertaining area with a heavy focus on nature and green/blue hues (pictured below). Obviously the work of someone with much experience in painting, we don’t deny that it’s certainly exotic and might appeal to some. The rest of the house is fairly neutral.
For this reason, Property Observer thinks this home passes the mural test.
<img src="/images/2014/06/06/helensville%20june%206%20one.jpg" alt="">
Meanwhile, in Western Australia’s South Yunderup is <a href="https://www.realestate.com.au/property-house-wa-south+yunderup-116717067" target="_blank">7 Banksia Terrace</a> (pictured below), asking $1,450,000.
<img src="/images/2014/06/06/south%20yunderup%20june%206.jpg" alt="">
The four-bedroom, three-bathroom house features a “Rammed Earth Wall mural” by the Margaret River artist Lynne Tinley.
<img src="/images/2014/06/06/south%20yunderup%20june%206%20one.jpg" alt="">
We adore this. It’s subtle, fits in with the theme of the room, and has the local fame aspect that we believe will attract the $1 million plus buyers. It also doesn’t make up the focal point of the room, even though your eye is somewhat drawn to it. The house itself is actually constructed of Rammed Earth, so it ties in beautifully and has a certain Australian flavour.
Careful attention has been given to the terracotta and brown colours and shape of the piece, so we certainly don’t think that a bucket of paint is warranted.
See over page for more
<hr class="system-pagebreak">
In South Australia, <a href="https://www.realestate.com.au/property-residential+land-sa-minlaton-2502952" target="_blank">Lot 52 of Leonard Court, Minlaton</a>, is up for sale. With four double bedrooms, this holiday-style home has us torn.
Clearly a well-loved space, with a huge blue-coloured mural on the living room hall (pictured below) – courtesy of the builders who have owned the home since it was built – we can’t help but feel that the colour choice makes the central area feel a bit cold, particularly with the tiles.
<img src="/images/2014/06/06/milaton%20june%206%20one.jpg" alt="">
The mural wraps all the way around the living/dining and into the kitchen.
This New South Wales home, for $675,000 at <a href="https://www.realestate.com.au/property-house-nsw-wooloweyah-109279301" target="_blank">171 Lakes Boulevard, Wooloweyah</a> (pictured below), is another we’re just not too sure on.
<img src="/images/2014/06/06/wooloweyah%20june%206.jpg" alt="">
With not just one, but a number of murals, it can quickly become an overwhelming prospect.
The first, which hits you upon entrance is a sunset-over-a-lake mural. Another separate private entrance “features a wall length display of outback Australia including gumtrees, kookaburras &amp; kangaroos”.
<img src="/images/2014/06/06/wooloweyah%20june%206%20one.jpg" alt="">
While these might be passable, we definitely think that paint may have been needed to attend to the spa room, which has trees and other plants painted around it. The blind may have been a saving grace in breaking up the room, but it appears to be a floral-affair. We think this is a little overwhelming, although it may suit some.
Heading to South Perth is a particularly unusual mural, for the <a href="https://www.realestate.com.au/property-house-wa-south+perth-116741759" target="_blank">$2,650,000+ 33 Hampden Street</a> (pictured below) five-bedroom, three-bathroom listing.
<img src="/images/2014/06/06/south%20perth%20june%206.jpg" alt="">
Through double doors in the “large, front facing activity room” is the solution to no ocean views – paint them. You can see the bright sky and blue painted ocean, plus beach and lighthouse, through the doors.
<img src="/images/2014/06/06/south%20perth%20june%206%20one.jpg" alt="">
While it’s hard to tell from the photos, it’s actually not too garish and may actually make an attractive addition to a modern house that already has some aspects of a beachside theme.
In the one shot of the courtyard, from the side, it actually blends in very well.
Have a look at this Victorian <a href="https://www.realestateview.com.au/Real-Estate/981-bet-bet-creek-road-bet-bet-maryborough/Property-Details-buy-residential-6597535" target="_blank">981 Bet Bet Creek Road</a>, Maryborough house. The five-bedroom, two-bathroom offering is on the market for $300,000.
<img src="/images/2014/06/06/maryborough%20june%206.jpg" alt="">
We applaud the owner for having murals outside of the house – on the out buildings, with original outback murals by Daryl Boyd, who is a local artist.
<img src="/images/2014/06/06/maryborough%20june%206%20one.jpg" alt="">
<img src="/images/2014/06/06/maryborough%20june%206%20two.jpg" alt="">
These subtle, exciting pieces make the functional buildings far more interesting, and we doubt would put off a prospective buyer. We’re also thankful that the owner decided to leave the murals outside, with the internal home included stunning exposed beams, leadlight doors and a number of gorgeous features.
Then there's this modern offering, at <a href="https://www.realestate.com.au/property-apartment-vic-east+melbourne-117153267" target="_blank">11/102 Jolimont Road, East Melbourne</a> (pictured below). While we're not sure whether it's wall art from the clever home stagers, who appear to have done a fabulous job with this home, or actually painted on - we're in love with the mural-style art at the bed head. The apartment, expecting up to $800,000, really benefits from this modern addition. With a touch of whimsy, and clearly facing out onto the balcony - we can't think of many better examples of subtle murals that work so well.
<img src="/images/2014/06/06/east%20melbourne%20june%206%20one.jpg" alt="">
What do you think – should owners paint over their murals?
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Should you paint over that "artwork" before selling your home? Five examples of murals currently on the market

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The House Rules contestants Adam and Lisa wanted wallpaper.
But they got more than they bargained for, especially with the controversial choice of bottle top wallpaper in the dining room which seriously clashed the rest of the house.
Today, our property contrarians Jonathan Chancellor and Margie Blok discuss wallpaper - and while they don’t mind the odd layer, they certainly don’t favour wallpapering the whole house. 
HE SAID:<img src="/images/2014/03/28/jc-silhouette-7.jpg" style="float: right;">
I’m okay with wallpaper making a statement, but only if used sparingly or as a feature on one wall.  
Generally, wallpaper works best in rooms needing a lift, perhaps a poky second bedroom or a plain bathroom - such as the delightful Vivienne Westwood wallpaper in a bathroom of the Castlecrag mid-century home (pictured below). The property was sold by interior designer Tina De Salis and her husband Edward for $3.01 million in 2012<a href="https://www.randw.com.au/506596/" target="_blank"> through Mark O'Brien of Richardson &amp; Wrench Castlecrag &amp; Northbridge</a>. 
 <img src="/images/2014/05/30/castlecrag-may-30-one.jpg" alt="">
Wallpaper took off in a big way during the 1920s. In this 'Golden Age of Wallpaper', more than 400 million rolls were sold as an affordable and mass-produced alternative to expensive silk and tapestry wall coverings.  
These days, snazzy wallpapers can be an inexpensive solution for jazzing up an original Art Deco bathroom – my preference is the Florence Broadhurst Cockatoos design in black and white (pictured below).
<img src="/images/2014/05/30/Florence-Broadhurst-Wallpaper-Black-Cockatoo-design-wall-may-30-one.jpg" alt="">
The Sydney designer Greg Natale is a strong advocate for Florence Broadhurst wallpapers which initially shot to prominence during the 1960s and 1970s when used by leading decorators of the day, including the late design doyen, Leslie Walford.  
Featuring rich colours, metallic finishes and vigorous designs, the hand screen-printed wallpaper collection was revived during 1990s by David and Helen Lennie, owners of Signature Prints, who drove the business exponentially while establishing the Florence Broadhurst name internationally. 
<img src="/images/2014/05/30/Florence-Broadhurst-in-Art-Deco-Bathroom-may-30-one.jpg" alt="">
While Natale’s Hollywood-style interiors have been splashed across the pages of interiors magazines including Belle, his distinctive decorating style also featured in Inner West Courier real estate pages during late 2012 when <a href="https://www.realestate.com.au/property-house-nsw-five+dock-111968655" target="_blank">Laing + Simmons Drummoyne agent Frank Colacicco was marketing</a> a Five Dock house that subsequently sold for $1.34 million. Love the art deco tiles (above) in the bathroom, but the wallpaper is a little over the top. Ditto the wallpapered bedroom (below) doesn't appeal to me, cushions, bedhead and side tables included.
<img src="/images/2014/05/30/Florence-Broadhurst-wallpaper-in-Five-Dock-house-may-30-one.jpg" alt="">
For Margie Blok's opinion click through to the next page below.
<hr class="system-pagebreak">
<img src="/images/2014/03/28/mb-silhouette-6.jpg" style="float: left;">SHE SAID:
In my book, the old adage of “less is more” should be heeded when using wallpaper – and in one or two rooms only.
If House Rules contestants, Lisa and Adam, had mentioned “subtle and calm” instead of “wow statement in every room”, then the renovation of their home could have ended up without that nightmare reveal of clashing wallpapers in the open-plan living and dining areas. 
 <img src="/images/2014/05/30/HOUSE%20RULES%20BOTTLETOP%20WALLPAPER.jpg" alt="">
Photo courtesy of Channel 7.
When it comes to choosing wallpaper, DIY renovators should exercise restraint and err on the side of caution, rather than express gaudy evidence of their personal taste in every room. 
Wallpaper should be used as part of a fundamental framework of an overall decorative scheme. It should form the background of a room, not the foreground. For subtle sophistication and a visually rich effect, opt for classic wallpapers with a strié or grasscloth finish.
Given the extraordinary range of wallpapers on the market, it can be confusing to pick the right style and shade for a particular room. While you might lust after a Florence Broadhurst wallpaper spotted in a magazine or admire the wallpaper in a Kit Kemp-designed Firmdale hotel in London, or, it doesn’t mean these will work well in your home. 
<img src="/images/2014/05/30/Kit%20Kemp%20desinged%20room%20at%20The%20Dorset%20Hotel%20London.jpg" alt="">
If you’re uncertain about the type of wallpaper to use, peruse the <a href="https://www.houzz.com" target="_blank">Houzz website</a> - it’s a terrific visual springboard for decorative and architectural ideas. 
Or engage an interior designer to sort it out for you – especially if you don’t have the time and energy to do the choosing, measuring and ordering associated with wallpapering and redecorating.
OTHER HE SAID/SHE SAID COLUMNS YOU MAY BE INTERESTED IN:
<a href="/expert-insights/building/designer-chicken-coops-for-the-fussiest-of-fowls-he-said-she-said">Designer chicken coops for the fussiest of fowls: He Said/She Said</a>
<a href="/expert-insights/investing/a-frame-houses-do-they-work-he-said-she-said">A-Frame houses, do they work? He Said/She Said</a>
<a href="/expert-insights/investing/do-australian-homes-need-the-formal-dining-room-he-said-she-said">Do Australian homes need the formal dining room? He Said/She Said</a>
</body></html>

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