Malaysian developer <a href="https://www.apartments.com.au/developers/s-p-setia">SP Setia</a> is the latest to jump into St Leonards booming Transport Oriented Development precinct.

The developer, which has previously delivered Sapphire by the Gardens apartment development in Melbourne, identified the Atchison Street site in 2023. It filed a Scoping Report around 12 months ago, and now has revealed the designs for the new&nbsp;40-storey mixed-use tower.

The State Significant Development Application covers <a href="https://next-portal.urban.com.au/projects/14650/summary">20-22 Atchison Street</a>, a 1,374 sqm site positioned between St Leonards Station and the new Crows Nest Metro station.

Designed by <a href="https://www.apartments.com.au/architects/cox-architecture">COX Architecture</a>, the project would deliver 181 apartments, above a four-storey commercial podium, five basement levels, and new public domain works along Mitchell Street. The apartment mix comprises 35 one-bedroom apartments, 39 one-bedroom-plus-study apartments, 85 two-bedroom apartments, and 22 three-bedroom residences.

The proposal has been lodged as a shop-top housing development under the NSW Government’s TOD planning pathway, which allows increased density around key transport infrastructure. The site sits within the recently rezoned Crows Nest Accelerated TOD Precinct.

<img alt="First look: SP Setia targets St Leonards skyline with 40-storey TOD tower" data-entity-type="file" data-entity-uuid="b799673d-48e2-46b0-801a-0e33a9330100" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/atchinson%20site.png?VersionId=dPh0UfwfaHpbFL1R7H1cbZNbIW0CHbCC" />

SP Setia acquired the Atchison Street site as part of its continued expansion into the Australian apartment market. In comments made to City &amp; Country (The Edge Malaysia) in 2023, SP Setia President and CEO Datuk Choong Kai Wai described the acquisition as “a strategic move” aligned with the group’s post-pandemic market recovery strategy.

“Our target for this exceptional development is local and overseas buyers, including first-home buyers, downsizers and investors,” Choong said.

The tower has been designed as a slender vertical form rising from a mixed-use podium, with COX Architecture positioning the development as a response to the evolving St Leonards and Crows Nest skyline.

“The purpose of the project is to facilitate the delivery of high-quality housing at a strategically located site and deliver a built tower outcome that is consistent with the desired future character of St Leonards and aligns with the TOD controls,” the design report stated.

<img alt="First look: SP Setia targets St Leonards skyline with 40-storey TOD tower" data-entity-type="file" data-entity-uuid="b1a85eee-76f7-436c-a6da-73ba827b9b13" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/atchinson%20entry.png?VersionId=dA9jHGPMcm.dDbwk4QfxqWiY5bfh3UVt" />

The podium would incorporate retail uses fronting Atchison Street, commercial tenancies, landscaped communal areas, and pedestrian improvements along Mitchell Street. Vehicle access and loading would be consolidated via Atchison Lane.

Residents would have access to more than 665 sqm of communal indoor and outdoor spaces, while the development proposes 96 parking spaces across five basement levels.

The proposal also includes a commitment for 10 per cent of residential floor space to be allocated toward affordable housing through a monetary contribution.

COX said the tower form responds directly to the emerging high-density character of the precinct while seeking to maximise solar access, cross ventilation, and outlook from apartments.

<img alt="First look: SP Setia targets St Leonards skyline with 40-storey TOD tower" data-entity-type="file" data-entity-uuid="2163f85c-f63b-4be3-aafa-f8763976cec5" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Article%20Feature%20Image%20%28Grid%29_5.png?VersionId=WiAmtIKJ6.ZQ41EtYEQ1fol7AeorKBlL" />

“The building is orientated towards north,” the Apartment Design Guide compliance report noted, adding that the tower’s slim form was driven by the constrained inner-urban site dimensions.

The design also incorporates landscaped setbacks and communal open space at podium level, intended to soften the interface with surrounding streets and improve pedestrian amenity.

The project adds to a growing wave of redevelopment proposals reshaping St Leonards and Crows Nest following the opening of the Sydney Metro City line and the NSW Government’s push for higher-density housing around major transport nodes.

Last week Stockland filed plans just down the road. They want to build a <a href="https://www.apartments.com.au/new-apartments/601-pacific-highway-st-leonards-nsw-2065">52-storey tower on Pacific Highway</a>.

Read more:&nbsp;<a href="https://www.apartments.com.au/news/nsw/first-look-stockland-plans-52-storey-538-apartment-st-leonards-tower">First look: Stockland plans 52-storey, 538-apartment St Leonards tower&nbsp;</a>

Joel Robinson

First look: SP Setia targets St Leonards skyline with 40-storey TOD tower

<a href="https://www.apartments.com.au/developers/urban-property-group">Urban Property Group</a> has revealed plans for a new mixed-use tower at 10 Dangar Street, Wickham, advancing a proposal that would reshape the southern gateway to Newcastle’s city centre with one of the city’s tallest residential buildings.

The State Significant Development proposal, now on exhibition, seeks approval for a <a href="https://www.apartments.com.au/new-apartments/bowline-10-dangar-street-wickham-nsw-2293">43-storey tower</a> immediately adjacent to the Newcastle Interchange. The project would deliver around 200 apartments, including 42 affordable housing dwellings, alongside 99 co-living units, a 171-room hotel, retail space, and new public domain integrated through the site.

The scheme marks a significant escalation of plans previously approved for the site. Urban Property Group took over the prominent 2,904 sqm parcel, where excavation and demolition had already commenced under an earlier consent for a 14-storey mixed-use development.

<img alt="First look: Urban Property Group unveils Newcastle’s next supertower at Wickham interchange" data-entity-type="file" data-entity-uuid="58a96dd9-407f-4d20-86b4-94e4bfeef74b" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/wickham%20podium.png?VersionId=LGlf08pdFGAZDzvx_CXC4XakHNZRuEE0" />

Designed by <a href="https://www.apartments.com.au/architects/sjb-architects">SJB</a>, the tower has been conceived as a landmark transit-oriented development anchored to the Newcastle Interchange precinct. The proposal includes 245 build-to-sell apartments across a mix of one, two, and three-bedroom residences, as well as two penthouses. Fifteen apartments and one operational unit are earmarked for NDIS housing. The co-living component would add a further 99 units, while the podium would accommodate retail uses and hotel facilities.

SJB said the site presents “a valuable opportunity to anchor the precinct by setting the standard for design, active ground planes and character at the key southern gateway.”

The architecture responds directly to the site’s position beside major transport infrastructure and within one of Newcastle’s fastest-evolving urban renewal precincts. The tower form sits above a sculpted podium designed to frame new public spaces, including a through-site pedestrian link connecting Station Street to Hannell Street, landscaped plazas, and activated retail edges.

<img alt="First look: Urban Property Group unveils Newcastle’s next supertower at Wickham interchange" data-entity-type="file" data-entity-uuid="a7bd6ff0-f7db-4ce8-a6dc-ea56e72c6149" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/wickham%20lanne.png?VersionId=xzf39VADyhj7zBQY2I9fx9vI62u2tuSb" />

The design report describes the project as part of the broader transition of Wickham into “a vibrant, high-quality mixed-use urban precinct” that leverages proximity to the station, open space, and regional connectivity.

A detailed public art strategy has also been prepared for the development. The strategy positions the project as “a transit-oriented development of state significance at the gateway to Newcastle’s city centre” and outlines a series of integrated artworks responding to Newcastle’s industrial and transport heritage.

Creative Road’s curatorial framework for the project, titled Unveil, draws on “stratified surfaces, carved volumes, and light-filled apertures” while referencing Newcastle’s transformation from an industrial city into a contemporary education and technology hub.

<img alt="First look: Urban Property Group unveils Newcastle’s next supertower at Wickham interchange" data-entity-type="file" data-entity-uuid="77a882bb-14b1-4d28-99ff-9438e39508c0" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/wickham%20site.png?VersionId=cevgo_vN0eKPK78P8YcEu3mKPLkpFqE7" />

The proposal is being advanced through the NSW Housing Delivery Authority pathway after being declared State Significant Development in June 2025. The accompanying scoping report states the development aims to “maximise the site’s proximity to the Newcastle Interchange by delivering transit-oriented development” while increasing housing supply and affordable housing provision within the Newcastle LGA.

Urban Property Group’s plans align with the long-term strategic vision established under the Wickham Master Plan, which identified the interchange precinct as suitable for substantial uplift in height and density. The current proposal would significantly intensify that vision, positioning the tower among the tallest developments proposed for Newcastle.

The site sits immediately north of the Newcastle Interchange, bounded by Dangar Street, Hannell Street, and Charles Street. It is surrounded by a rapidly growing cluster of residential towers and mixed-use projects that have emerged following the completion of the light rail and transport interchange.

First look: Urban Property Group unveils Newcastle’s latest tower at Wickham interchange

Bottega House has completed settlement of a landmark riverfront site in Macquarie Street, St Lucia, representing its first major Brisbane development.&nbsp;

Positioned on the banks of the Brisbane River, the <a href="https://www.apartments.com.au/new-apartments/180-macquarie-street-st-lucia-qld-4067">premium site at 180 Macquarie Street</a> features uninterrupted river frontage in one of Brisbane’s most tightly held residential precincts.&nbsp;

The proposed development, currently under assessment with Brisbane City Council, has been designed by <a href="https://www.apartments.com.au/architects/plus-studio">Plus Studio</a> with interiors by <a href="https://www.apartments.com.au/interior-designers/mim-design">Mim Design</a> and will deliver a boutique collection of premium residences positioned specifically for owner occupiers and downsizers.&nbsp;

The residences are set to redefine luxury apartment living in the area, with a focus on architectural quality, refined finishes, landscape integration and elevated amenities including curated wellness facilities, resort-style pools and recreation spaces rarely seen in the local market.&nbsp;

Exclusive sales for the project will be led by Keenan &amp; Byrne, ahead of an anticipated launch later this year.&nbsp;

Bottega House Managing Director Nick Malloch said the project reflects the group’s ambition to deliver a highly curated residential offering within one of Brisbane’s most tightly held precincts.&nbsp;

“This is an incredibly rare riverfront opportunity and one we have approached with a long-term perspective,” Malloch said.&nbsp;

“Our vision from the outset was to create a boutique collection of residences that feel more like private homes than traditional apartments, with generous proportions, refined finishes and exceptional amenity throughout."

Malloch says there is a&nbsp;lack of premium owner-occupier stock of this quality in the market, particularly for downsizers wanting space, privacy and a true lifestyle offering without compromise.&nbsp;

"Demand is expected to be strong given the scarcity of premium riverfront opportunities of this nature within Brisbane’s inner-west."&nbsp;

Bottega House secures landmark riverfront site in St Lucia 

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The arrival of the first piling rig officially marks the commencement of construction at SIERA’s new beachside apartment development, Exhale, in Northcliffe.

<a href="https://www.apartments.com.au/new-apartments/exhale-surfers-paradise-8-enderley-avenue-surfers-paradise-qld-4217">Exhale</a>, a glass-encased tower featuring 54 large-scale apartments at 8 Enderley Avenue, is SIERA’s third Gold Coast development. It follows the recently completed PIPIS Bilinga beachfront project, which achieved suburb-record prices, and the soon-to-be-completed Chevron Island development, Tapestry.

[smartcode_project:default project_id=112661 project_image_fid=359603]

<a href="https://www.apartments.com.au/developers/siera">SIERA</a> Founder and Managing Director Brent Thompson said the arrival of the piling rig represented a significant milestone for the development, which is scheduled for completion in late 2028.

Over the next month, around 260 piles are expected to be installed as work progresses on the basement structure. The building is anticipated to rise above ground level early next year, before unveiling its sculptural glass curtain wall, developed in collaboration with specialist façade engineers.

“The façade was designed to maximise panoramic coastal views while creating a distinctive architectural identity,” Thompson said.

[smartcode_project:default project_id=112661 project_image_fid=355935]

Designed by BDA Architecture, Exhale will comprise just 54 two- and three-bedroom residences across 26 levels, a level of low-density living rarely delivered in this beachside pocket between Surfers Paradise and Broadbeach.

The project has been conceived as a resident-only building, with no short-stay accommodation permitted. SIERA says the model is intended to appeal to long-term owner-occupiers rather than transient holiday demand.

[smartcode_project:default project_id=112661 project_image_fid=361052]

Residences have been designed with large-format layouts and expansive glazing, with most apartments featuring more than 30 metres of glass frontage to maximise natural light and ocean views.

The amenity offering spans two levels and centres on wellness and lifestyle, including a heated magnesium pool, sauna, yoga and Pilates studio, gymnasium, private dining facilities, cinema lounge, and dedicated surfcraft storage.

[smartcode_project:default project_id=112661 project_image_fid=359607]

More than half of the apartments have already sold. SIERA has also opened a sales gallery for Exhale at its Chevron Island commercial premises, near its Tapestry tower and the site of its second Chevron Island apartment development, which is slated to launch in early 2027.
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[smartcode_project_cta:default project_id=112661]

SIERA kicks off construction at Northcliffe tower Exhale

Local Little Bay residents, along with buyers from premium postcodes across Sydney’s affluent Eastern Suburbs, have dominated purchases in developer-builder Urban Property Group’s first Eastern Suburbs apartment development, <a href="https://www.apartments.com.au/new-apartments/este-little-bay-jennifer-street-little-bay-nsw-2036">ESTE Little Bay</a>.

The $250 million coastal project, one of the first new developments in the area in several years, has proven particularly popular with downsizers, especially those from Coogee and Bondi. One Double Bay downsizer paid $4.7 million for a four-bedroom penthouse, setting a new local apartment price record in the process.

Buyers have been attracted to the combination of coastal tranquillity, premium design and amenity-rich neighbourhood living. The walkable village setting, along with proximity to three of Sydney’s leading golf courses, New South Wales Golf Club, St Michael’s Golf Club and The Coast Golf Club, has also been a key drawcard.

[smartcode_project:default project_id=112343 project_image_fid=352689]

Built across two low-rise buildings designed by <a href="https://www.apartments.com.au/architects/hill-thalis-architecture-urban-projects-pty-ltd">Hill Thalis</a> and set along a lush, landscaped green spine, designed by leading landscape architect <a href="https://www.apartments.com.au/landscape-architect/arcadia-landscape-architecture">Arcadia</a>, ESTE Little Bay offers a collection of one, two, three and four-bedroom residences with interiors by Richards Stanisich.

<a href="https://www.apartments.com.au/developers/urban-property-group">Urban Property Group</a> Sales Director, Tom McIvor said the response to ESTE has been "nothing short of extraordinary."

“Buyers have been quick to recognise ESTE as a rare opportunity to invest in a coastal sanctuary that offers both seclusion and connectivity to the heart of Sydney,” McIvor said.

[smartcode_project:default project_id=112343 project_image_fid=352687]

<a href="https://www.apartments.com.au/project-marketer/srm-residential">SRM Residential</a> Senior Director, <a href="https://www.apartments.com.au/project-marketer/srm-residential">Clayton Ross</a> said the local market has responded incredibly well, driven by ESTE’s exceptional location and the rarity it offers.

“We’ve seen strong interest from a variety of buyer groups, all of whom are drawn to the exclusivity and quality of the build and construction by the 4.5-star iCIRT-rated builder / developer, Urban Property Group. There’s truly nothing else like it along Sydney’s coastline.”

[smartcode_project:default project_id=112343 project_image_fid=352690]

The project also includes robust buyer protections, including Resilience Insurance’s Latent Defects Insurance, providing 10 years of structural cover, and an independent iCIRT-rating of the developer.

“The iCIRT-rating adds another layer of confidence,” Ross added. “Buyers see it as a safeguard for their investment and their lifestyle.” A highlight of ESTE’s offering is its exclusive wellness amenities, including a heated rooftop infinity pool and outdoor heated spa, a state-of-the-art Technogym fitness centre, and a sauna.

<a href="https://www.apartments.com.au/new-apartments/este-little-bay-jennifer-street-little-bay-nsw-2036">ESTE Little Bay</a> is topped out and is on track to complete towards the end of 2026, with residents moving in before Christmas.

[smartcode_project_cta:default project_id=112343]

Eastern Suburbs buyers snap up ESTE Little Bay apartments

New Developments

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Just one penthouse remains available at the fifth apartment development in Hamilton North’s Portside Wharf development.
The four buyers of the three bedroom Pinnacle penthouses are all Queenslanders. One already lives in an apartment at Portside Wharf and is upgrading to a new penthouse. Two purchasers are downsizers, set to move into the new development from larger homes. All the penthouse buyers are aged over 55.
Each penthouse also includes four bathrooms, two separate living areas, two balconies, with two side-by-side secure car parks.
Sizes range from 207 square metres to 241 square metres. The largest penthouse has not yet been purchased.
The four penthouse purchases have brought in more than $4 million for the building, which has made a total of about $60 million in off the plan sales.
<img src="/images/2014/05/01/pinnacle_0002_Pinnacle%20penthouse%20bedroom%201mb.jpg.jpg" alt="" style="line-height: 1.3em;">
With an absolute riverfront position,  Pinnacle at Portside Wharf development comprises 162 one, two and three bedroom apartments, penthouses and river terraces over 16 storeys. The development is expected to reach completion in early 2015.
According to Brookfield Residential Properties regional dictor Lee Butterworth, the sales figures indicate a renewed interest in the luxury apartment market.
"The penthouse sales suggest the market has turned a corner and high end purchasers are out to secure luxury property in a prime location," said Butterworth.
"There has already been strong interest in the one remaining penthouse and with limited, absolute waterfront stock available in Brisbane, we don't expect it will last long.”
The mixed use Portside Wharf development is located six kilometres from the Brisbane CBD. Butterworth said that the provision of local retailers and restaurants within the development was a major factor in demand for the residences.
"Opportunities to live atop a lively precinct such as Portside Wharf are extremely rare and buyers see the enormous value in being able to purchase an apartment where the lifestyle and amenity come complimentary,” he said.
Portside Wharf is part of the Northshore Hamilton urban renewal project that is set to house more than 10,000 residents.
<img src="/images/2014/05/01/pinnacle_0003.jpg" alt="">
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Queensland’s luxury apartment buyers return to market with four penthouses sold at Pinnacle at Portside Wharf

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A 15 level apartment building planned for the Northern Territory’s Palmerston has been making news recently, with three levels of carparking, three levels of commercial/office use and eight levels of one and two bedroom units suggested.
The recent artist’s impressions and details, released through NT News, included a blank carpark wall for potential public artwork, a rooftop garden, some balconies and native plants for ‘green walls’ on the bottom section of the building.
They are expected to be between the library and Quest Apartments, on The Boulevard.
One bedroom apartments in Quest next door are renting for around $360 a night this time of year.
This development appears to fit very nicely with the requirements noted in the Palmerston City Centre 2030 Masterplan developed in 2012, that suggested an increase of residential density is part of the plan, as well as providing off-street parking and other uses such as retail, restaurants and community facilities.
Looking at The Boulevard specifically, the report noted that the City of Palmerston owns land within the City Centre, particularly along this street. This area was flagged as an ‘inactive/dysfunctional’ street.
Demand for office space, higher residential areas and retail use was noted to be strong, with the potential for some rezoning to allow for the masterplan, particularly looking to mixed-use developments, with each to provide a car parking solution on site.
It also noted that “Green roofs could become part of Palmerston’s City Centre new expression.”
In the first five years of the plan, the Council noted its focus would be to develop land on The Boulevard, to realign it to be a “civic way” and for the NT Government to commission development on its centrally located land.
“Incorporating a greater diversity of housing types, including mixed use developments in the City Centre, medium density residences along the urban fringes, housing developments above retail ground floor uses and affordable housing opportunities in new surrounding developments,” was noted as the theme of the plan.
Map courtesy of Google.
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Palmerston, Northern Territory set to see first CBD apartment development

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The $250 million Green Square apartment complex in Melbourne’s Abbotsford has been completed.
Offering 500 apartments, the Salta Properties project was unveiled yesterday after a tour by Victorian Planning Minister Matthew Guy.
Constructed by Icon Construction, the project engaged around 400 workers in peak construction periods. Green Square is a four tower apartment complex built around an outdoor entertainment area, set behind the Terminus Hotel on Victoria Street. The project includes a library, an indoor/outdoor swimming pool, gym and rooftop barbecue.
Apartments in the complex are still available, starting from $415,000.
According to Salta Properties managing director Sam Tarascio, the completion of Green Square three months ahead of schedule was spurred by demand in the area.
“Green Square epitomises a new era of apartment living in Melbourne and it has been a popular choice for astute investors and owner occupiers. This has enabled Salta Properties’ to fast track the off the plan development,” said Tarscio.
“Salta Properties is now working to commence the next stage of development at Victoria Gardens Precinct, to accommodate Melbourne’s growing population and business community as well as provide industry jobs to hundreds of workers over the next few years.”
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Victoria Gardens Green Square apartment development completed

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Hemingway Residences in Melbourne’s Alphington have sold in four weeks, after launching 55 two- and three-bedroom townhouses to the market, totaling $47.5 million sales.
The project, developed by GURNER in conjunction with Chamerlain Javens Architects, was a transformation of a 9,160 square metre site on the corner of Heidelberg Road and Perry Street, or the former Jika International Hotel site. It is five kilometres from the CBD.
GURNER founder, Tim Gurner, said that the fast sale for <a href="https://hemingwayresidences.com.au/" target="_blank">Hemingway Residences</a> demonstrates confidence and is a good sign for the market.
“Sales momentum has been really strong since the project launched at the start of April,” said Gurner.
Properties had an average sale price of $880,000, and ranged from $795,000 to over $1 million. Those over $1 million included three-bedroom, three-bathroom homes that included car garages. Separate laundries and under-stair storage were also on offer. “When we first priced the project it was challenging, as the quality of Hemingway Residences is not often found in an inner-city project.  Now after selling out the project in only four weeks, our clients and buyers can feel confident that they secured great value for money in a prized location,” he said.
It was not marketed internationally, selling primarily to local downsizers and younger second home buyers moving out of apartments, plus a “handful of investors”.
Construction will commence in one week, due for completion mid next year.
Offered optional features included instant boiling water taps, gas log fires and marble benchtops.
Named after, yes, Ernest Hemingway there is an emphasis on gardens and outdoor space. However, according to council records, the townhouse style development wasn’t the only possibility for the site – noting that a high rise apartment development could also have been contemplated.
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Four week sell out for Alphington, Melbourne's Hemingway Residences

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It's been billed as the biggest Canberra commercial property asset to hit the market in years.
The ACT government is preparing to sell the Campbell section 5 development sites in the city’s north - the biggest auction in Australia's capital city since 2007. 
The sites have the potential to accommodate development projects with an end value of about $350 million.
<img src="/images/2014/04/30/campbell%20april%2027%20twoe.jpg" alt="">
The government’s Land Development Agency has appointed CBRE and Raine &amp; Horne Commercial to separately auction the five sites which have masterplan approval for residential, retail and commercial uses plus a boutique hotel, parkland and walking paths.
The sites will go under the hammer on June 11.  
"We have already fielded strong preliminary interest from local and interstate developers in what is one of the most significant Canberra development offerings to be listed for sale in decades”, CBRE’s Canberra managing director Andrew Stewart.
The five sites, some with frontages onto Constitution Avenue, have a total land area of 6.4 hectares. They range in size from 2,095 square metres to 7,020 square metres, and offer opportunities for mixed use, residential and commercial development, with two sites identified as suitable for a hotel.
<img src="/images/2014/04/30/campbell%20april%2027%20three.jpg" alt="">
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ACT government to sell Campbell section 5 development site

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The 23rd largest publicly-listed company in China, Fuxing Huiyu Real Estate Co Ltd, has established Starryland Australia, which will pour $550 million into a new apartment development in Parramatta across 11 towers.
The five hectare development, named <a href="https://%20www.promenadeliving.com.au" target="_blank">Promenade,</a> will have 774 apartments in the 11 towers that will be from three to 12 storeys on Parramatta River’s northern banks, as well as 1.2 hectares of open space and a pedestrian bridge across the river.
It is located at 2 Morton Street and was previously owned by Frasers Property who received the green light for the project last year from the NSW Joint Regional Planning Panel.
Frasers confirmed to Property Observer that the site was sold last year, with RP Data records showing that it transacted in September 2013 for $58,000,000. The site had been rezoned in 2011 for residential, mixed-use, public open-space and waterway under the Parramatta Local Environment Plan. They had initially planned for 10 towers from two to 12 storeys.
Prior to Frasers' ownership, the site was held by The Uniting Church in Australia Property Trust before their June 2006 $21,500,000 sale.
The first stage will be two of the towers, to a total of 277 apartments, with work expected to start in late-June with a construction timeline of two years. Demand will determine the other two release stages.
This first stage includes one-bedroom apartments from 44 to 62 square metres from $399,000, two-bedroom apartments from 62 to 99 square metres from $520,000 and three-bedroom apartments from 99 to 112 square metres from $830,000.
Other than four of the one-bedroom apartments, they all have up to two secure car spaces, as well as 70 shared visitor parking spaces.
Savills has forecast weekly rents at Promenade for $450 to $540 for one-bedroom units, and $550 to $700 for two-bedrooms.
It will be the Chinese company’s first step into Sydney.
Hao Liu, director of Starryland, noted that they chose Parramatta specifically due to its current position as a cosmopolitan centre with potential for improvement.
Liu also noted that it is well serviced by public transport and motorways.
The vision for Parramatta’s northern entrance, where this development will be, is for a partnership with Smart Design Studio, landscape designers Aspect, and Starryland Australia.
“Promenade is in keeping with the style of residential communities we create in China, and we want it to set a benchmark to establish our credentials in Sydney as a quality developer,” said Liu.
“We truly believe Promenade will be the type of place where people will want to buy their first property, raise their children and grow old.”
Architect for the development, William Smart, says that there are two building designs called wharf and courtyard that use natural elements, such as water, to create the resort style.
“The ‘wharf’ buildings have horizontal slab edges in white with a pattern of vertical timber cladding and full height vertical fenestration woven between each floor level whilst ‘courtyard’ buildings appear solid and grounded with panels of dark masonry stepping along the façade,” Smart said.
Meanwhile, project director for Savills Residential Projects, Irene Lau, said that professional singles and couples would be interested due to the transport, dining, shopping and recreational options.
“Apartments in the upper floors will have spectacular multi-directional views,” Lau said.
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Chinese developer taking $550 million step into Sydney with 11 towers in Parramatta

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A development from Hot Property Group (HPG) on Churchill Road, recently given the green light by Prospect Council, South Australia, is set to be four storeys and will overshadow the heights of the rest of the properties on the road after a year of construction.
The 100 Churchill Road project is set to be the first tall building on this street since the October rezoning, reported Adelaide Now, who noted that parts of Churchill, Prospect and Main North roads were all changed to increase density. 100 Churchill Road, <a href="/news">Prospect </a>is, at present, HPG’s head office.
However, these changes actually allow developers to build five storeys on Churchill Road, so this may not remain the tallest building for long.
Six one-bedroom, 15 two-bedroom and three two-bedroom plus study apartments will be up purchase from $331,000, Adelaide Now notes. However, online marketing suggests that just 21 apartments will be built. At present, the median unit price for Prospect is recorded at $341,500.
Currently, the site is their one-storey head office building with their bright orange branding, and carpark, located near to Sam Johnson Sportsground.
It is co-owned by Tony Pullino and Valentino Fuda, under Pullino Fuda Commercial Holdings, which appears to have been purchased in August 2010 for $484,000, according to RP Data records. In its previous transaction, April 1995, it sold for $140,000. RP Data records the site as being 884 square metres. In 2009, the council released a masterplan for Churchill Road, which suggested that an increase in residential density would be appropriate.
Hot Property Group, who market themselves to investors in Adelaide, are previous HIA South Australia winners, including for affordable housing and for a townhouse/villa development in 2011.
According to online listings for the apartments, they boast close access to the train station and bus routes. They include separate vehicle entry and exit, with undercover parking for one vehicle and overhead storage and balconies.
Contracts are ready for a May signing with a minimum 10% deposit, with those signing before June 30 eligible for the government’s stamp duty exemption benefit.
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SA’s Hot Property Group to redevelop their Prospect head office into apartments under new zoning

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In a suburb being called an ‘up and comer’, ORE in Waterloo, Sydney has sold out, with plans for construction to complete in September.
Located at <a href="/news">Waterloo</a>’s 18-22 Amelia Street, <a href="https://oreapartments.com.au/#/home" target="_blank">ORE</a> is a luxury development with 53 one, two and three bedroom apartments spanning eight levels with lift access.
Sold at a price said to be “considerably higher than the median asking price” for local apartments, Mainland Chinese buyers are behind a number of the purchases. Back when the development was advertised, prices were recorded for one bedroom from $495,000 and two bedrooms from $599,000. Median prices have steeply risen over the past years, currently sitting at $640,500 for apartments. At the beginning of 2012, after a dip from 2011, the median sat at $513,500.
Project marketers for the development, CPM Realty, said that the sell out is due to a massive shortage of stock, particularly new, within inner Sydney. CPM Realty managing director Sam Elbanna said that a lot of land is being traded, but it’s not all being developed.
“When property is traded and not developed the shortage increases demand,” he said, noting demand is at a high not seen for some time.
“We’ve only got a sprinkling of new apartments around the CBD and we’re putting this down to a strong market but more importantly, not enough new developments to cope with demand.”
Property Observer previously <a href="/expert-insights/buying/incentives-on-offer-as-waterloo-developers-battle-government-timelines-to-entice-buyers">reported that Ore gave a hefty push to bring in first home buyers</a> who may be attracted to the incentives.
The development was designed by MBMO architexts and developed by SG Sans Group.
There is a double storey lobby, and the apartments have balconies, stackable balcony doors, security car parking and green communal spaces.
Some of the apartments were advertised with park views over Moore Park golf course, including the last three-bedroom apartment, on level seven. It was marketed with wool carpets, timber floors, stainless steel smeg appliances, a 10 metre wide balcony with floor-to-ceiling glass, a media desk and storage closets.  This three bedroom, two bathroom apartment with 99 square metres of living area and a 19 square metre terrace was advertised at $959,000.
<img src="/images/2014/04/29/waterloo-april-29-two.jpg" alt="">
The development was also offering a number of retail opportunities in the “new hip bohemian precinct”, including cafes and potential restaurants across from a planned carpark, that also suggested the sites, with alfresco areas, could be used as convenience or medical stores, as well as office opportunities.
It is noted that in the residential development there is a 70/30 owner occupier to investor split.
<img src="/images/2014/04/29/waterloo-april-29-one.jpg" alt="">
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Waterloo, Sydney sees sell-out of ORE’s 53 apartments

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In a little over five years two aspects of real estate marketing have been transformed; the popularity of auctions in the private treaty market and the maturing of marketing new apartment projects off the plan.
For many private vendors auctions are now the number one way to sell a home and off the plan sales now dominate the apartment market, and there are many reasons why buyers have embraced these trends. While I want to concentrate on off the plan marketing, auctions share one key advantage and that is certainty.
When the gavel falls the buyer is certain that they now own that property. I think that much the same can be said for our off the plan buyers, and while the actual method of sale is clearly different today’s project marketing does I suggest deliver that same feeling of certainty and security and we can in part thank the GFC for this.
However, I do acknowledge that not that long ago buying off the plan was not always risk-free. But today buyers have made this a popular choice and I think in the main because of the quality of planning and marketing that goes into any new project and it is here that the impact of the GFC has had played a role. Post-GFC the requirement for a high percentage of pre-sales to 80% plus became the norm and in response developers realised the importance of quality marketing which buyers embraced.
Firstly a fundamental; buyers, whether they are owner occupiers or investors, can have the pick of apartments in a new development. They can in some cases personalise the interiors and there is an opportunity for capital gain if the market moves up between the contract date and settlement.
While it is true that there are some risks in purchases off the plan, including the fact that buyers are financially bound to projects that may in rare cases be delivered late in today’s market professional developers know and greatly value of their reputation. The delivery process is well managed and a majority of buyers are more than comfortable with the fact that time can be on their side. Time to organise the sale of an existing home, or organise finance or for a SMSF investor time to plan without immediately tying up all of their capital. In some but not all states there can also be stamp duty savings alongside the fact that stamp duty is usually a differed payment, and properties are secured with an interest earning deposit, which is usually 5% – 10%.
One final point in the buying process is the format and content of contracts; these are now very familiar areas of conveyance and are no longer seen as a hurdle for solicitors and conveyancers to negotiate on behalf of their clients, its all very transparent, a seamless and reliable legal procedure for buyers, including first time buyers.
The appeal of new
A key a feature of buying off the plan is the appeal of the new, a new building, but also in many cases a new community or a new development area where the wider prospects beyond the building itself are also very attractive. It’s also seen as an exciting process and buyers have readily taken to buying after the conduct of an ROI (registration of interest campaign) this process gives buyers ample time to look into every aspect of a project, an this is where much improved marketing support delivers results.
Off the plan no longer involves ‘second guessing’ – which in the past had been a criticism. The problem being that people did not know what they were buying, but this has not been the case for many years.
Marketing assets and the depth of information available to buyers is now very impressive. In fact for some major developers the sales path has morphed into a full brand experience that is totally focused on the buyer in a constructive and imaginative format. And when success is counted, or a project launches with stunning results it can all be traced back to quality.
Today’s off the plan market is constantly underpinned by quality and nothing is left to chance. Buyers have access to a wide range of assets from easy to navigate web sites and easily understood floor plans, to complete display apartments with detailed finishes options and this is an investment made at considerable expense and I think does act to re-assure buyers. I think it is also worth noting that even when there is strong demand for projects, short cuts are not being taken, marketing still remains a high priority.
This is important, because while buyers are now days very comfortable with off the plan marketing, standards still have to be always improved, an active market is not a reason to relax standards and the quality of marketing.
Wider horizons For buyers
Another tick for off the plan buyers is earned by the fact that thanks to the quality of marketing material and support many buyers now look well beyond their own home markets for opportunities. We now have projects sold to a cross section of buyers from almost any location and that includes offshore buyers.
While this part of the market was always there the quality of marketing has now made it very easy and we know that buyers from say Sydney are only to happy to buy off the plan in Brisbane or Melbourne, or an off-shore client will look at any location. This portability of location is also a great bonus for investors who now have the ability to access any market with confidence. We have come a long way from the days of a fabled ‘free flight’ to the Gold Coast or other location as a honey pot incentive to a potential client. Today the depth and quality of information is a foundation for great portability in the apartment market.
Off the plan marketing is now very attractive, it’s the norm for even the most inexperienced of buyers with standards, quality and innovation always increasing. The market is very comfortable with the ability to access varied projects and locations, with time to plan and with the certainty of a known price all supported by quality marketing.
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Why buyers rush off the plan marketing

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Next month will see the release of seventy new apartments in the Crimson Hill master planned community development, located 15 kilometres from the Sydney CBD in Lindfield.
The Canopy Release, launching 17 May, will offer one, two and three bedroom apartments in the development’s Dunstan Grove precinct.
So named for its canopy views over the Lane Cove National Park, prices of apartments in the Canopy release will start from $575,000.
The <a href="https://www.crimsonhill.com.au/" target="_blank">Dunstan Grove precinct of Crimson Hill</a>, to be sold over a number of stages, will comprise a total of 14 one bedroom apartments, 50 two bedroom apartments, and 65 three bedroom apartments. The Defence Housing Australia developed residences are being marketed towards owner occupiers, with no obligation for owners to lease the properties back to Defence Force members.
<img src="/images/2014/04/28/DHA_CH_DG_Interior_Living2_Small.jpg" alt="">
Each precinct in the development is named after a war hero, with Dunstan Grove taking its name from Victoria Cross recipient William Dunstan, who fought in World War I.
Surrounded by Lane Cove National Park on Sydney’s North Shore, Crimson Hill will comprise 345 residences upon completion, with a mix of apartments, terraces and free standing homes available.
The 700 expected residents will have access to a large community centre and a FIFA two-star accredited synthetic soccer field, both operated by the Ku-ring-gai council. The new Charles Bean Sportsfield was developed by DHA with the Ku-Ring-Gai council and the Northern Suburbs Football Association and opened in December last year. According to DHA managing director Peter Howman, the precinct’s existing fields presented an opportunity to enhance facilities for the community.
“The fields have long been a well-patronised part of this area. We’re excited that as part of the new development, we’ve been able to improve something that has such a clear community benefit,” he said.
Duncan Tweed, chief executive of the Northern Suburbs Football Association said that the field’s synthetic pitch allows play to continue despite wet weather.
“We’ve been waiting for a field like this for a long time. It is fantastic – the best surface we have in our association,” he said.
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