Queensland builder-developer MAYD has revealed the first look at its major North Kirra beachfront development, lodging amended plans that reduce the number of apartments and increase the proportion of larger residences.

The project is planned across a substantial 4,742 sqm amalgamated site spanning seven lots at <a href="https://www.apartments.com.au/new-apartments/2-6-pacific-parade-bilinga-qld-4225">2-6 Pacific Parade</a> and 27-33 Golden Four Drive in Bilin​ga, directly opposite Nor​th Kirra Beach.

<a href="https://www.apartments.com.au/developers/mayd-group">MAYD</a> secured the site for $32.5 million in 2025, in what was one of the Gold Coast's largest property transactions of the year.

The development will be delivered across two stages, with the first stage carrying an estimated gross realisation value of around $360 million.

The latest amendments seek to reduce the overall apartment count and shift the project further toward the owner-occupier market, with larger residences designed for buyers wanting considerably more space than traditionally offered in a beachfront apartment.

The residential mix will include townhomes, oversized two-bedroom apartments, substantial three-bedroom residences and four-bedroom homes.

MAYD has appointed Cera Stribley to lead the architecture and interiors, with the Melbourne-based design practice drawing on the beachfront setting through a series of ocean-facing terraces and heavily landscaped balconies.

Strong horizontal forms and curved balconies will define the exterior, with subtropical landscaping integrated throughout the building to soften the built form and increase the connection between the residences and the beachfront.

The project will also include an extensive collection of resident wellness and lifestyle facilities, continuing the broader shift across the Gold Coast's luxury apartment market toward larger homes supported by resort-style amenity.

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MAYD Founder Todd Mould said North Kirra was increasingly appealing to buyers attracted to the more established, lower-density character of the southern Gold Coast.

"North Kirra presents one of the most compelling luxury residential opportunities currently emerging in Australia, combining absolute beachfront with the character and authenticity that buyers are increasingly seeking, and the same sense of tight-knit community that defined Burleigh and Currumbin perhaps 10 or 15 years ago," Mould said.

"With Gold Coast Airport on its doorstep, it also offers a level of accessibility that broadens its appeal across almost every market demographic."

The project comes as the southern Gold Coast continues to attract an increasing share of high-end apartment development and buyer activity.

Kirra in particular has emerged as one of the region's more tightly held beachfront markets, with its relatively low-density character, established surf and hospitality scene and proximity to Gold Coast Airport differentiating it from the higher-density markets further north.

Mould said those characteristics had informed the approach MAYD and Cera Stribley had taken to the project.

"We've worked closely with Cera Stribley to create a vision that is deeply connected to its surroundings," he said.

"Inspired by the coastline itself, the architecture has been shaped around space, privacy and resort-style living, creating a collection of homes that reflects the next generation of luxury on the southern Gold Coast."

MOTIV Managing Director Carly Cottam, who has been appointed to market the project, said buyer attention had continued to move south along the Gold Coast.

"Purchasers who may once have defaulted to Broadbeach, Main Beach or Surfers Paradise are increasingly recognising the value of a genuine beachfront location that offers lower density, strong amenity and a more established sense of community," Cottam said.

"Kirra has a powerful combination of growing demand and genuine scarcity. Beachfront supply is inherently constrained, the area remains relatively low density, and buyers are increasingly placing a premium on locations that feel established, uncrowded and authentic rather than heavily developed."

Cottam said the proximity to Gold Coast Airport was also proving increasingly important for interstate and second-home buyers.

"Being minutes from Gold Coast Airport makes it particularly compelling for interstate buyers, frequent travellers and second-home purchasers who can access an authentic coastal lifestyle almost immediately after stepping off a flight."

The acquisition takes MAYD's active development portfolio to more than $500 million, with the North Kirra project representing one of its largest undertakings to date.

MAYD is targeting an early 2027 launch.

Joel Robinson

First look at MAYD's North Kirra mixed-use precinct

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Castle Hill, the longtime hub of the Hills District, has been one of the major beneficiaries of Sydney's Metro expansion, with improved connectivity helping drive continued population growth, development and buyer demand across the Hills District.

But despite that growth, the suburb has seen relatively few major new apartment projects brought to market over the past 18 months.

Hills District developer Reve Group is looking to fill that gap with <a href="https://www.apartments.com.au/new-apartments/nova-r-ve-castle-hill-2-garthowen-crescent-castle-hill-nsw-2154">Nova Rêve</a>, a major new mixed-use precinct on the corner of Garthowen Crescent and Old Castle Hill Road, a short walk from Castle Hill Metro Station and Castle Towers.

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The project will comprise three residential towers alongside a hotel, restaurants, cafes and a skybar, more than 1,600 sqm of ground-floor retail and almost an acre of landscaped gardens.

It represents the largest project undertaken by Reve Group, the development arm of the Kassis family, which has been building across the Hills District for more than 30 years through Kassis Homes.

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Nova Rêve also represents a significant step up from the family's first apartment development, Grand Rêve, which was delivered nearby on Garthowen Crescent.

Grand Rêve introduced larger, house-like apartment layouts and premium inclusions including Wolf and Sub-Zero appliances to the Castle Hill market.

Nova Rêve takes that approach to a precinct scale, combining the residential component with hospitality, retail and substantial public and resident landscaping.

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Reve Group Managing Director Sam Kassis said the project reflected the family's three decades of building in the Hills, which has evolved from trophy homes on quarter-acre blocks to larger-scale apartment development.

"Grand Rêve was our first apartment project here and it showed us what this pocket of Castle Hill could be. Nova Rêve is the refinement of that idea: not just apartments, but a place the whole suburb can use," Kassis said.

A key part of that approach is the hotel, which has been designed to operate as an amenity for the wider Castle Hill community rather than solely hotel guests.

It will include restaurants, cafes, skybars and all-day dining, alongside conference and event facilities catering to business functions, community groups and private events.

At ground level, more than 1,600 sqm of shops and cafes will open onto the surrounding streets and landscaped areas.

Almost an acre of gardens designed by Land and Form Studios will run through the precinct, incorporating pathways, seating, barbecue areas and children's play spaces.

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Reve Group's Romio Georges said creating an active ground plane had been central to the planning of Nova Rêve.

"There are gardens with pathways, barbecues, seating and play areas, shops and cafes opening onto the street, and a hotel with restaurants and a skybar that anyone in Castle Hill can walk into," Georges said.

The project's elevated position on one of Sydney's highest ridgelines will also provide apartments with outlooks toward the Sydney skyline, surrounding parkland and the Blue Mountains.

More than 80 per cent of the apartments will occupy corner positions, with Turner responsible for both the architecture and interiors.

&nbsp;

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Nova Rêve arrives as Reve Group bets on Castle Hill's next growth phase

A collection of just 25 large-format apartments and penthouses overlooking Goodwin Park is entering the Coolangatta market, with <a href="https://www.apartments.com.au/new-apartments/marea-residences-coolangatta-27-27a-dixon-street-coolangatta-qld-4225">Maréa Residences</a> combining a low-density, residential-only approach with uninterrupted park and Pacific Ocean outlooks.

Located at 27 Dixon Street, Maréa comprises three and four-bedroom residences alongside a limited number of dual-level penthouses, with the project positioned between Goodwin Park and <a href="https://www.apartments.com.au/developments/coolangatta-qld-4225">Coolangatta</a>’s coastal precinct.

Construction has commenced, with completion currently estimated for late 2027. Three-bedroom residences are priced from $1.8 million.

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The project has been designed around its northern outlook across the park, with the building’s architecture, landscaping and material palette intended to establish a connection with the neighbouring green space. The residences have been configured to maximise natural light and views across Goodwin Park towards the ocean.

Inside, the material palette incorporates timber, stone and brushed brass, complemented by curved detailing and ambient lighting. Kitchens and bathrooms carry the same natural material approach, while residences also include basement parking, storage and lift access.

Maréa’s penthouses are arranged over two levels and include private pools, adding another layer to the project’s focus on larger-format apartment living. Across the development, residences are configured with three or four bedrooms rather than the broader mix of smaller apartment types commonly found in larger projects.

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Resident amenity is concentrated at rooftop level, where landscaped entertaining terraces and pools take advantage of elevated views across Coolangatta and the Pacific Ocean.

The project has so far been particularly well received by local owner-occupiers and downsizers, according to Urban Activation Property Sales and Marketing Director Matt George, with the residential-only format, construction quality and northern park outlook among the features resonating with purchasers.

“The uninterrupted northern aspect overlooking Goodwin Park has been a key point of difference, with buyers attracted to the sense of serenity and open space the park provides, while still enjoying easy access to the ocean and being within walking distance of the lifestyle and amenities Coolangatta has to offer,” George said.

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“The combination of high-quality construction, a residential-only building, park outlook and proximity to the beach has resonated strongly with the local downsizer market.”

The Dixon Street address is within walking distance of Coolangatta Beach and the broader southern Gold Coast coastline, including the surf breaks at Snapper Rocks and Kirra. Coolangatta’s cafés, restaurants and retail are nearby, while Gold Coast Airport is also within close proximity.

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Maréa Residences brings parkside apartments to Coolangatta

Melbourne developer PDG has secured Victorian Government approval for its $1.5 billion Southbank development <a href="https://www.apartments.com.au/new-apartments/the-one-1-queens-bridge-street-southbank-vic-3006">The One</a>, clearing the way for the long-dormant riverfront site opposite Crown to finally be developed.

The Minister for Planning has approved the project at 1-29 Queens Bridge Street, with the Department of Transport and Planning issuing the planning permit following its assessment.

The approval will allow PDG to develop the prominent 5,059 sqm site with a major mixed-use tower comprising premium apartments, including branded residences, a luxury hotel and boutique office space.

PDG acquired the site in late 2024, with its position directly opposite Crown's main entrance and near Melbourne's Arts Precinct making it one of Southbank's most significant remaining development opportunities.

<img alt="PDG" data-entity-type="file" data-entity-uuid="3933013e-6332-4386-b9be-089df05caf17" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-27%20at%209.29.22%E2%80%AFAM.png?VersionId=sITIgBqDL0N3VNSMwWEmF5UA.uvcsRyu" />

Designed by COX in collaboration with ODO and PDG, the tower's architecture draws on the movement of the Yarra River, with six vertical pleats running the height of the sculpted facade.

The project will also see the heritage-listed Queens Bridge Hotel restored and incorporated into the development&nbsp;with new hospitality and public uses, including a rooftop venue.

A significant component of The One will be its residential amenity.

More than 5,000 sqm of resident facilities will be delivered across a single level, making it one of the largest consolidated residential amenity offerings proposed in an Australian apartment development.

The planning approval also incorporates a major upgrade of Queensbridge Square, which PDG will deliver in partnership with the City of Melbourne.

<img alt="PDG" data-entity-type="file" data-entity-uuid="73167fcd-1031-4b6f-a408-a064cfe45ed1" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-27%20at%209.29.17%E2%80%AFAM.png?VersionId=Pf1AEWxw6SNmBqR0zQW5lyEze.MtxgFp" />

The existing square will be revitalised as a new civic and pedestrian space along the Yarra River, strengthening the connection between the project, Southbank and the riverfront.

PDG Founder and Managing Director Vince Giuliano said the approval represented a major milestone for a site which has remained largely underutilised for more than 15 years.

“This is the most significant Planning Permit approval Melbourne has seen in recent years,” Giuliano said.

“For more than 15 years, this site has remained underutilised. This approval enables us to deliver a project that will contribute meaningfully to the revitalisation of Southbank, restore and reactivate an important heritage building, and create a new civic and hospitality destination for Melbourne.”

The latest approval follows an earlier planning permit issued by the City of Melbourne covering demolition works across part of the site at 9-29 Queens Bridge Street. Those demolition and early works are already underway.

PDG has also started generating early interest in the residential component from owner-occupiers ahead of a planned public launch in early 2027.

PDG secures approval for $1.5bn Southbank apartment development, The One

Local developer Harridan is seeking to turn its Woolloongabba apartment project into the first stage of a broader transformation of Burke Street, using a new 16-storey mixed-use building to establish a greener pedestrian connection toward the rapidly evolving Boggo Road transport and knowledge precinct.

The South East Queensland developer has filed plans for 154 apartments on the <a href="https://www.apartments.com.au/new-apartments/4-burke-street-woolloongabba-qld-4102">southern side of Burke Street</a>, where its proposal has been designed alongside a wider vision by LatStudios for the street.

That vision positions the southern side of Burke Street for buildings of 15 storeys and above, while envisaging lower-rise development of up to five storeys on the northern side to transition into Woolloongabba's existing character housing. It also proposes wider pedestrian verges, deep planting, new street trees and upgrades to the pedestrian approach to Boggo Road Station.

The Harridan development itself has been designed by Brisbane-based Arqus Design and will comprise 154 apartments across 16 storeys. The mix is weighted heavily toward two-bedroom apartments, with 121 proposed alongside 10 one-bedroom and 23 three-bedroom residences. There will typically be around 14 units per floor.

A lower-ground car park and three podium levels will accommodate 156 resident parking spaces, along with visitor and commercial parking. There will also be 154 resident bicycle spaces and 40 visitor bicycle parks.

&nbsp;

Harridan is a family-owned developer and part of the Holmwood Highgate Group, with more than three decades of development activity across South East Queensland. Its portfolio spans residential, commercial and industrial property, with current residential projects including Riverbank on Byron in Bulimba, Esperance Residences in Carina and The Precinct at Kinross Road in Thornlands.

Wooloongabba has been popular for apartment developers, particularly since the announcement of the 2032 Summer Olympics games in Brisbane.

While there have been a lot of development applications, it has failed to materialize into real supply.&nbsp;

Sarazin has been the major player in the area. They are under construction at Murcia Residences, on the fringe of East Brisbane and Woolloongabba. They have just launched <a href="https://www.apartments.com.au/new-apartments/the-stanley-residences-woolloongabba-8-trafalgar-street-woolloongabba-qld-4102">The Stanley Residences</a>, in Woolloongabba on Trafalagar Street. They also have Nuage coming soon on the nearby <a href="https://www.apartments.com.au/new-apartments/nuage-woolloongabba-14-wellington-road-woolloongabba-qld-4102">Wellington Road</a>.

First look: Harridan plans Burke Street transformation beside Boggo Road transport hub

Main Beach

Main Beach’s newest luxury development, the $395 million Lagoon Main Beach, has unveiled a concept which allows buyers to purchase a residence gazing over their ideal view.

Delivered as a dual tower development, Lagoon will comprise the ‘Sunrise Tower’ and ‘Sunset Tower’, each strategically positioned to capture a contrast of sweeping views across the length of the Broadwater and the Hinterland, or the Pacific Ocean from Stradbroke Island to Coolangatta.

The Sunrise Tower, which will comprise of a mix of two, three-bedroom apartments and Drew Groups Signature Collection residences across 31 levels, will provide residents with views of expansive golden beaches bordered by glistening natural waterways.

The Sunset Tower is set to rise 24 levels and will feature 116 apartments comprising of one, two and three bedroom configurations whilst offering residents unobstructed serene views of the spaces the Broadwater and Hinterland has on offer, alongside the Marina in Southport.

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Managing Director of Drew Group, Jonathan Drew, says Lagoon Main Beach will be a pair of towers that have designed to allow buyers the opportunity to purchase an apartment based on their preference of a sunrise or sunset view.

“Lagoon Main Beach is a truly unique offering and will provide residents with unrivalled views that stretch from the coastline to the hinterland,” said Mr Drew.

“Residents can have the option to wake up to a glimmering view of the sun rising over the Pacific, or, if they are more taken away by the sight of the sun setting over the Gold Coast Hinterland and Broadwater, our Sunset tower can offer just that.

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“Lagoon Main Beach has been specifically designed to offer residents premium spacious living, spectacular picturesque coastal, hinterland and broadwater views, state of the art amenities and real value for money.”

Inspired by the sun-soaked charm of coastal living and infused with timeless elegance, Lagoon offers a collection of residences that effortlessly mirror Main Beach’s inspiring lifestyle.

The project will deliver 259 apartments in 1-, 2-, and 3-bedroom configurations, plus an exclusive collection of 12 premium sky homes and three dual level penthouses, set at 11-23 Cronin Avenue, just 50m from the famed Tedder Avenue dining and entertainment precinct and 150m from the beach.

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The project also comes complete with a high-end range of amenities designed to complement the coastal way of life, including a lagoon pool oasis with private cabanas, indoor &amp;amp; outdoor lounges, fitness centre, yoga deck, beach locker storage, business hub including work from home spaces and a heated spa.

Positioned in the centre of Main Beach, Lagoon Main Beach, will reside just a stone’s throw from the Gold Coast’s most premier lifestyle destinations and high-class dining precincts.

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Pricing for the development will begin at $850,000 with construction on Lagoon Main Beach set to commence later this year with completion estimated for mid 2025.

Established in 1982, Drew Group is a family owned property developer located in Main Beach, with a sound understanding of market principles and a strategic focus on delivering projects which offer continued value to purchasers, long into the future.

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Inspired by the sun-soaked charm of coastal living and infused with timeless elegance, Lagoon offers a collection of residences that effortlessly mirror Main Beach’s inspiring lifestyle



alisonwarters@gmail.com

Buyers choose sunrise or sunset views at Lagoon Main Beach

The biggest Main Beach apartment development in three decades is being fast-tracked to the market after strong initial interest on the two-tower project.

Lagoon Main Beach, which is being developed by local Drew Group, will comprise 248 one, two and three-bedroom apartments across two towers, Sunrise and Sunset, each taking in views of either the Pacific Ocean or the hinterland.

There will be just nine premium sky homes across the two towers, and three two-level penthouses, located on Cronin Avenue, just 100 metres from the Tedder Avenue lifestyle precinct.

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The $390 million project comes with a high-end range of amenities designed to compliment the coastal way of life, including a pool oasis with private cabanas, indoor and outdoor lounges, fitness centre, yoga deck, surfboard storage, business hub and heated spa.

Construction is expected to commence on the approved development later this year, with completion slated for mid-2025.

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Drew Group have recently opened their most recent project, Palm Beach Avenue (PBA), a vibrant new luxury dining experience grounding Drew Group&rsquo;s just-completed Village development on the corner of Palm Beach Avenue and Gold Coast Highway.

PBA is the mastery of award-winning restaurateur and chef Daniel Ridgeway and his wife Ruggie who are behind two beloved Gold Coast establishments - Little Truffle and BiN 232 Pacific Fair.

Jonathan Drew, who heads up the family-run Drew Group, says the completed residential and dining precinct has provided a refreshed feel to central Palm Beach.

&ldquo;We are immensely proud of what we have delivered to Palm Beach. It&rsquo;s a great asset for not only residents, but the broader community as we work to transform Palm Beach into a luxury dining and holidaying precinct,&rdquo;&nbsp;Drew said.

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&ldquo;We are particularly delighted to have Daniel and Ruggie delivering a sensational restaurant on the ground floor. PBA is the standard of dining Palm Beach has been craving for some time and we look forward to hosting one of the Gold Coast&rsquo;s top tier establishments for years to come.&rdquo;

Construction on Village wrapped in March, a collection of 72 one, two and three-bedroom apartments and three beach houses&nbsp;fronting Jefferson Lane.

Already the development has welcomed a significant uplift in value, with the latest re-sale of a two-bedroom apartment showing a $600,000 price rise in just a matter of months.

The two-bed, two-bath unit at Village originally sold for $1,008,000 off the plan last year before being resold at auction in May this year for $1,680,000.

Jayde Pezet, Director of Pezet Matheson, says the significant uplift in re-sale value&nbsp;underpins the continued strength of demand in the Palm Beach market.

&ldquo;Drew Group has a very sound understanding of market principles and a strategic focus on delivering projects which offer continued value to purchasers, long into the future,&quot;&nbsp;Pezet says.

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Construction is expected to commence on the approved development later this year, with completion slated for mid-2025

Lagoon Main Beach apartments fast tracked after strong interest

Drew Group&#39;s mid-century designed Lagoon apartments are set to take up an enviable location&nbsp;between the ocean and the famous Tedder Avenue.

The two towers, Sunrise Tower and Sunset Tower, will&nbsp;sit comfortably on a sprawling&nbsp;4,000 sqm plus site, the biggest amalgamated site in Main Beach since the 1980s.&nbsp;

The size of the site allowed Drew Group, led by Jonathan Drew, to create an extensive central Lagoon,&nbsp;a resort-style heated swimming pool and spa. In the space is also&nbsp;barbecue areas, pool lounges, and a 65 sqm gym with treatment rooms.

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The Palm Springs-inspired towers, designed by locals Plus Architecture, offer residents a high level of walkability from Cronin Avenue, around the corner from Tedder Avenue&#39;s boutique cafes and shops&nbsp;and just 200 metres from the beach.

The Spit, Marina Mirage and Southport Yacht Club are all within walking distance, as is Macintosh Park which connects Lagoon residents to nature.

There&#39;s bus and tram links to the busier Surfers Paradise, both stops less than 400 metres from Lagoon front door.&nbsp;

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MacIntosh Park and boat ramp are within proximity, with walking tracks linking the residences to the space in just a few hundred metres.

There&#39;s just three and four-bedroom apartments left in Sunrise Tower, starting from $1,595,000 for 170 sqm.

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There&#39;s a small selection of&nbsp;sub-penthouses and dual level penthouses.

Sunset Tower is set to be released soon.

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Located between the ocean and famous Tedder Ave, Lagoon’s design and finishes draws inspiration from Palm Springs and provides a range of options for every type of owner occupier.



Why the Main Beach lifestyle is attracting buyers to Lagoon apartments

Inspired by the sun-soaked charm of coastal living and fused with timeless elegance, Lagoon provides a collection of residences that mirror Main Beach&rsquo;s landscape and lifestyle.

The Lagoon residences present a range of two and three-bedroom apartments, along with the signature range of sky homes and duel level penthouse suites.&nbsp;

Demand has been unsurprisingly high, with developer Drew Group planning to bring to market the second tower much earlier than planned and build them simultaneously.&nbsp;

We&rsquo;ve taken a closer look at Lagoon Main Beach and what buyers will love about the rare project.

<h2>The Design</h2>

Set in the heart of Main Beach at 11-23 Cronin Avenue, Lagoon comprises two architecturally stunning towers with 248 residences.

<a href="/developers/drew-group" target="_blank">Drew Group</a>&nbsp;appointed Plus Architecture&nbsp;to design the development with sustainability, environmental, infrastructure and urban renewal at the forefront of their brief resulting in a well crafted design that answers the needs of modern apartment living.

Danny Juric, Director at Plus Architecture, had a clear vision&nbsp;for&nbsp;Lagoon&nbsp;and what he wanted to bring to Main Beach, embracing the coastal living with elegantly expressed modern architecture, with a twist of Palm Springs minimalism.

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With all apartments&nbsp;oriented to maximise the views,&nbsp;Tower 1, named Sunrise, is the larger of the two, rising 31 levels with 143 apartments. Comprising a mix of two-bedroom apartments, which start from 91 sqm of internal space, along with 27 three-bedroom-apartments,&nbsp;which start from 154 sqm of living space, the typical floor-plate is made up of five apartments per floor, up until level 27, where the Signature Collection begins.&nbsp;

The duel-level&nbsp;penthouse suites are located at level 31, with the&nbsp;first&nbsp;floor home to three of the four bedrooms, as well as the kitchen living and dining space. The second-level feature&nbsp;the master suite, along with a media room, and an expansive&nbsp;terrace,&nbsp;spanning&nbsp;over 100 sqm with an outdoor kitchen, dining area, and private plunge pool.

Buyers of the dual-level penthouse suites will have the opportunity to give the home a personal touch with an allocation provided to complete the look with personalised fittings and finishes in consultation with interior designer and architect.

Tower 2, aptly named Sunset, rises 23 levels and has 111 apartments, with a breakdown of one, two and three-bedroom apartments.&nbsp;

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Both towers have podium level access to all the facilities, including the heated lagoon pool, barbecue and leisure areas, the business hub and the fitness centre.&nbsp;

<h2 data-uw-styling-context="true">The Developer</h2>

Established in 1982, Drew Group is a family-orientated property development and investment company, that operates out of Main Beach, Gold Coast. With over 40 years&rsquo; experience in the development industry, Drew Group started at grass roots in Brisbane across all sectors including commercial, industrial, retail, and residential.&nbsp;

Both personable and community focused, Drew Group&rsquo;s focus on opportunities has been market driven; diversifying their portfolio has provided a wide scope of experience across a range of project types.

Drew Group have evoked their community focus, through their deep passion for delivering practical and stylish developments.

&ldquo;Through a very &ldquo;hands on&rdquo; approach to all aspects of the development process, we manage to successfully obtain optimal outcomes for our buyers and investors,&rdquo; say Drew Group.

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The group are no strangers to Main Beach, having completed a luxury 16-storey development back in 2018, delivering 29 luxury apartments to the area.

With projects extending up the coastline, the group&rsquo;s previous projects have all been sell-outs, giving buyers assurance in the quality and integrity of their work.

<h2>The Location</h2>

It doesn&rsquo;t get much better than waking up to the sounds and smells of the neighbouring ocean. &nbsp;With expansive golden beaches bordered by verdant bushland and green spaces, Main Beach is defined by its landscape.

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Lagoon occupies the largest landholding in Main Beach, the careful amalgamation of seven sites, with the site occupying a length of street stretching almost from street corner to street corner.

Beyond the picturesque setting, Lagoon Main Beach lands on the doorstep to a cosmopolitan lifestyle that rivals the offerings of world-renowned destinations.

Tedder Avenue is just 50-metres from Lagoon, while residents will only have to walk 200-metres to access the beach.

Public transport access is easy with Lagoon sitting just 400-metres from the tram line, while MacIntosh Park and Boat ramp are only 900-metres. &nbsp;

<h2>The Amenity</h2>

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Lagoon Main Beach is aptly named after its central leisure facilities, with the lagoon-style pool and the Palm Springs-inspired escape being&nbsp;the focal point to the development.

The recreational podium level, shared between the two buildings, also features a spa,&nbsp;integrated lounges and cabanas, a gym, and barbecue areas, showers, surfboard storage,&nbsp;work from home spaces and a business hub and lounge with a board room.

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We’ve taken a closer look at Lagoon Main Beach and why buyers should have it at the top of their list.



Why buy a Lagoon, Main Beach apartment

Lagoon, the newest apartment development to hit Main Beach,&nbsp;has been three years in the making.

That's when Drew Group and Plus Architecture first started putting together ideas and plans for the Cronin Avenue site.

Drew Group Managing Director Jonathan Drew and&nbsp;Plus Architecture&nbsp;Director Danny Juric&nbsp;workshopped over the years to define and perfect the brief, long before project commencement.

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Juric had a clear vision&nbsp;for&nbsp;Lagoon&nbsp;and what he wanted to bring to Main Beach, embracing the mid-century resort-style idealism with elegantly expressed modern architecture, with a twist of Palm Springs minimalism.

“We wanted to create a destination where travellers and residents&nbsp;return to&nbsp;Lagoon&nbsp;as a destination. It’s their place, a place where they can&nbsp;entertain, meet, relax and enjoy, and not just visit,” he said.

Lagoon&nbsp;will occupy the largest landholding in Main Beach, the careful amalgamation of seven sites.

[smartcode_project:default project_id=108747 project_image_fid=193015]

“The site occupies a length of street stretching almost from street corner to street corner. We take the responsibility of redefining the entire block very seriously and understand it’s not about buildings but about the&nbsp;spaces between buildings, infrastructure, landscape elements, streetscapes for&nbsp;visitors and the local community," Juric added.

The feasibility stage included an intensive assessment of the site in which to determine where&nbsp;Lagoon’s two towers would be erected, with a focus on affording all residents views &nbsp;from their apartment.

While the central pool area wasn’t the starting point for the architects at Plus, its size and lagoon design were important elements in the build, along with expansive rooftop space, which will provide an international standard of luxurious amenity.

Each design by Plus Architecture is bespoke, ultimately allowing the design of each of their builds to come from not only the client’s brief but also the site itself.

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“Given the understanding of the site, the ultimate design outcome is often the only response that could have been envisioned in that place and the overall project feels like it simply belongs. Design is a discovery experience. You discover the design, not replicate it,”&nbsp;

Juric said it was the&nbsp;sheer size and location of the development that were the biggest drawcards for the team to take on the project.

“The responsibility to make a positive contribution to placemaking and a long-lasting legacy for&nbsp;Main Beach&nbsp;is really exciting for&nbsp;Plus also,” he added.

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Drew Group Managing Director Jonathan Drew and Plus Architecture Director Danny Juric workshopped over the years to define and perfect the brief, long before project commencement.



How we designed Lagoon Main Beach apartments: Five minutes with Plus Architecture Director Danny Juric

The longstanding South East Queensland developer,&nbsp;Drew Group, is already started to attract a lot of interest at&nbsp;their landmark Main Beach apartment development, Lagoon Main Beach.

The first tower to launch in the&nbsp;dual-tower development, in the heart of Main Beach at 11-23&nbsp;Cronin Avenue, is Sunrise Tower, which will comprise&nbsp;148 apartments of the total 259&nbsp;apartments on offer. Sunrise Tower is the larger tower, at 33 levels.

Jonathan Drew, who heads up the developer Drew Group, says locals were at the forefront of his thinking during the design process.

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&ldquo;As a local I feel an overwhelming responsibility to deliver an outstanding result for the Main Beach community and the future residents of Lagoon and this notion will be the central focus throughout the project until future residents move in,&quot; Drew said.

Designed by Plus Architecture, Lagoon Main Beach is aptly named after its central leisure facilities, with the lagoon-style pool and the Palm Springs-inspired escape being&nbsp;the focal point to the development.

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The recreational podium level, shared between the two buildings, will also feature a spa,&nbsp;integrated lounges and cabanas, a gym, and barbecue areas, showers, surfboard storage, therapy rooms and a&nbsp;luxurious foyer with business hub, work from home spaces and business lounge with board room.

Plus&nbsp;designed Lagoon&nbsp;with sustainability, environmental, infrastructure and urban renewal at the forefront of their brief, resulting in a well crafted design that answers the needs of modern apartment living.

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The towers have been oriented to maximise the views by Plus, who say it&#39;s all about the water.

&quot;[It&#39;s] beach side living with Main Beach lifestyle&quot;, Plus wrote in their submission to the Gold Coast City Council.

&quot;The design is approached with simple vision inspired by the rolling waves and soft natural forms of the coastline,&quot; the executive summary by Plus read.

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About the developer

Drew Group, founded in the early 1980s, has delivered multiple developments in Brisbane, before more recently developing beachside properties including Cerulean at Main Beach, The Beach Villas at Kirra Point, and their latest project Village, 76 apartments and beach houses at Palm Beach.&nbsp;

That was the fastest selling project in the Gold Coast over 2019 and 2020, securing all of the apartments in just three months.

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Jonathan Drew, who heads up the developer Drew Group, says locals were at the forefront of his thinking during the design process

Drew Group begin sales at Lagoon, Main Beach apartment development

Longstanding South East Queensland developer, Drew Group, has received the green light from the City of Gold Coast for the Lagoon project - the largest single-site to be developed in the suburb since the 1990s.

Lagoon, which will launch to the market in early 2022,&nbsp;has been designed by Plus Architecture and Form Landscape Architecture and will see 248 apartments created across two towers at 11 Cronin Avenue, a near 4,000 sqm block in the heart of the exclusive suburb.

The towers, 23 and 31 levels, will have&nbsp;189 two-bedroom apartments and 59 three-bedroom apartments, along with a selection of garden terraces, three-bedroom sub-penthouses, and dual-level, four- bedroom penthouses.

Drew Group managing director Jonathan Drew says the beachside development will make a positive contribution to the up-market seaside suburb, offering low body corporate fees without compromising on size, luxury finishes, and high-quality amenities.

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&ldquo;Lagoon is inspired by the sun-soaked charm of Palm Springs combined with timeless elegance to provide a collection of residences that effortlessly mirror the cosmopolitan coastal lifestyle the suburb of Main Beach provides,&rdquo;&nbsp;Drew says.

&quot;The sister towers have been positioned on the site to maximise the surrounding ocean, hinterland and Broadwater vistas with resident&rsquo;s privy to a collection of high-quality lifestyle amenities that elevates Lagoon to a new level of relaxed, coastal living.

&ldquo;Occupying nearly 4,000sqm Lagoon has been designed to offer beach-side living with a resort-style lifestyle and will provide residents with the same casual comfort and boutique feel Drew Group has become renowned for.&rdquo;

Residents will have access to a host of luxury amenities, including the project&#39;s namesake - a&nbsp; central, heated, lagoon-style pool and spa, complete with integrated cabanas and deck chairs surrounded by lush, tropical landscaping.

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A fully equipped Wellness Centre, plus barbeque and dining areas complete the podium-level facilities.

Additional recreation space is located on Level 15 of both towers, where a resident&#39;s lounge takes in panoramic ocean and Broadwater. The level will also have&nbsp;work from home hubs, shared lounges, and terraces. In-home therapy rooms, a boardroom, and a picturesque dining room also make up the resident amenities.

Most residences at Lagoon come with two independent car spaces and their own storage space, plus residents can access beach showers and lockers, dog wash facilities, state-of-the-art integrated building management systems and integrated click-and-collect secure delivery systems.

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<h2>About the developer</h2>

The Drew Group has had an established connection with Main Beach living in the area since moving from Sydney in the early 80s&rsquo;s, it recently completed the 17-level, 28 apartment development Cerulean on Pacific Street. The developer&rsquo;s head office is also located in Tedder Avenue, Main Beach.

Since starting in the 1980s, the family-owned developer has been responsible for a host of apartment developments including The Beach Houses, at Kirra Point and their latest project, Village, consisting of 75 apartments and beach houses at Palm Beach with a signature restaurant on the ground floor which was the fastest selling project on the Gold Coast in 2020.

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Drew Group managing director Jonathan Drew says the beachside development will make a positive contribution to the up-market seaside suburb



Drew Group get sign off for Lagoon, biggest single site Main Beach apartment development since the 1990s

Having won the tender to develop The Village Centre at South Spit, on the Gold Coast's tightly held Seaworld Drive&nbsp;earlier in the year, local property&nbsp;developer Gordon Corp has submitted its application&nbsp;for the high-end mixed-use apartment development.

The Village Centre, at 503&nbsp;Seaworld Drive, will home just 30 apartments, known as the Mantaray Residences, as well as a food and drink outlet, retail spaces, and a 64-berth marina

Rothelowman has designed the two buildings in the form of a U-shape, which will home a mix of&nbsp;eight two-bedroom apartments, 10 three-bedroom apartments and 12 four-bedroom apartments.

<a href="/new-apartments/the-mantaray-marina-residences-503-seaworld-drive-main-beach-queensland-4217">To be the first to find out when the project hits the market, enquire here.</a>

They are centred around the resort-style amenity on the ground level, two lap pool befitting of their location near the Sheraton Mirage hotel.

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But 10 of the apartments also have their own private pools, located on the roof level of the four-storey building. Six will have longer, wet edge pools with a spa, looking out to the marina, as well as full outdoor kitchens, living and dining areas.

The four apartments at the rear of the block, also with the additional living and kitchen spaces, will have a plunge-style pool with spa.

Form Landscape handled the landscaping, with four key pillars behind their design thinking.

<a href="/new-apartments/the-mantaray-marina-residences-503-seaworld-drive-main-beach-queensland-4217">To be the first to find out when the project hits the market, enquire here.</a>

They want&nbsp;to grow a green peninsula, by establishing a sustainable and resilient landscape that draws cues from the endemic vegetation of the region.

They will promote tourism and recreation by creating a vibrant village centre with rich variety of communal spaces, as well as making a cultural connection and integrating people and places for gathering and celebration.

The Village Centre, at 503 Seaworld Drive, will home just 30 apartments, as well as a food and drink outlet, retail spaces, and a 64-berth marina

Exclusive: Gordon Corp file for $93 million The Village Centre, Main Beach redevelopment on Seaworld Drive

The developer push for more high-end apartment towers on the Gold Coast is set to continue at Main Beach.

Plans have been lodged for a 21-level apartment tower at&nbsp;3671 Main Beach Parade, on the sought-after beachfront side, which will have just half and whole-floor apartments.

The application was lodged by local hotelier Bruce Donnachy, who runs the Arundel Tavern.

The half-floor apartments will run from levels three to nine. Level nine upwards will have just whole-floor three bedroom apartments, with 328 sqm of internal space and 80 sqm of external balconies.

<a href="/new-apartments/3671-main-beach-parade-main-beach">To keep up to date with the development and its launch, enquire here</a>

Crowning the DBI-designed development is the two-level penthouse, spanning some&nbsp;670 sqm of internal living space and a further 100 sqm of outdoor. The half-floor apartments will have 191 sqm of internal space.

The resident amenity is located on level 10, where there will be a gym, multi-purpose room, swimming pool with deck, and a barbecue area.

<img alt="" data-entity-type="" data-entity-uuid="" height="725" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/3571_main_beach_parade.jpg" width="1200" /> 
The proposed facade. Image credit: DBI Architecture

DBI's brief was to design a contemporary coastal luxury 5-star residential apartment building that is timeless.

"The timeless architecture will set a new benchmark in the Main Beach Precinct," DBI advise in the submissions to the Gold Coast City Council.

<a href="/new-apartments/3671-main-beach-parade-main-beach">To keep up to date with the development and its launch, enquire here</a>

"The architecture of the proposed luxury residential development is composed of simple curved and linear forms, white concrete spandrels, a textured and timeless material palette of travertine stone and timber screening, creating a rich and layered coastal effect.

"A series of planters on the facade add a layering and softening of the built form, reinforcing the importance of sub-tropical design."

<img alt="" data-entity-type="" data-entity-uuid="" height="800" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/3571_main_beach_parade_main_beach.jpg" width="1200" /> 
Renders of the proposed building. Image credit: DBI Architecture

The subject site sits at the eastern edge of the core Main Beach precinct.

"This project offers the opportunity to design a luxury residential apartment building that caters for the owner occupier," DBI's statement read.

The high-end development trend is sweeping the Gold Coast, as stock continues to tighten as the luxury owner-occupier demand continues to rise.

<a href="/new-apartments/3671-main-beach-parade-main-beach">To keep up to date with the development and its launch, enquire here</a>

Nearby on Main Beach Parade is La Mer, one of the few developments in Main Beach currently selling which also targets the luxury owner-occupier.

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La Mer comprises just 29&nbsp;apartments across its 34 levels, start from 307 sqm. It is being&nbsp;pitched itself as the ultimate downsizer development by NPA Projects. "Transitioning from a house to an apartment has never been easier," NPA advise.

Only a handful of apartments remain.

Broadbeach is seeing more of an uptick in the luxury owner-occupier space than some of the surrounding Gold Coast suburbs.

Little Projects recently launched Aperture, which will have just 29 apartments across the 35 levels, with 26 full-floor apartments with three bedrooms, three bathrooms and three parking spaces.

They start from $2.1 million, with every level of the 120 metre building offering uninterrupted ocean views from the balcony off the living area.

[smartcode_project:default project_id=108327 project_image_fid=181282]&nbsp;

Ferro Chow Architects took a similar approach to the downsizer trend, offering half and full-floors at a prime corner&nbsp;Broadbeach site opposite the bowls club.

The 46-level tower will&nbsp;have 59 apartments, with half-floor apartments taking up the first half of the tower, then full-floor apartments from there up.

The smallest apartments have three bedrooms and a multi-purpose room. There are 36 three-bedroom apartments, 22 four-bedroom apartments, and a special penthouse toward the point end of the building.

Plans have been lodged for a 21-level apartment tower at 3671 Main Beach Parade, on the sought-after beachfront side, which will have just half and whole-floor apartments

New half and full-floor beachfront apartment tower heading for Main Beach

A $3.7 million sub penthouse in Liberty Panorama at Main Beach topped SEQ&#39;s sales results.

Ray White secured the sale of 2242/1 Lennie Avenue, Main Beach after just 34 days on market.

With 352 sqm space internal and external, it is three bedrooms, two bathrooms plus two car spaces and storage taking its space to over 400 sqm.

Set on the 24th floor of Liberty Panorama, its 270-degree views take in Broadwater, Marina and Pacific Ocean with its north-easterly aspect.

There are just the two apartments on the level.

There are resort-style leisure facilities with its tropical grounds having an 80m lagoon pool.

There is also an indoor heated lap pool, sauna and steam rooms, gymnasium and floodlit tennis court.&nbsp;

The apartment was last sold by its developer Mirvac at $1.3 million in 2001.

The sub-penthouse at 2242/1 Lennie Avenue, Main Beach sold for $3,700,000

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