Perth’s new apartment market recorded its strongest quarter of sales since Q4 2021, with 412 apartments sold in Q1 2026 and a record quarterly sold value of $537 million, according to Urbis’ latest Apartment Essentials results.

Urbis said the March quarter result reflects strong, highly product‑specific demand across both ends of the market, from more attainable projects delivering at scale, through to premium stock being absorbed by equity‑rich downsizers.&nbsp;

David Cresp, Partner at Urbis, said the key story in Perth is not demand, it is the market’s ability to convert demand into delivered housing.&nbsp;

“This is the strongest sales quarter since Q4 2021, and it reinforces that demand in Perth is real and it’s local,” David Cresp said. “But the task now is delivery, turning that demand into projects that can actually be built and completed.”&nbsp;

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<h2>Affordable product leads, premium demand remains resilient</h2>

Sales in Q1 were led by more affordable projects, with The Boulevard (SKS Group) recording 115 sales in the quarter, the presentation noting this is only the second time a single project has surpassed 100 quarterly sales. The project was able to offer more affordable housing product right next to a train station.&nbsp;

Palmyra West (Finbar) also delivered strong results with 28 sales in Q1, following 84 sales in Q4, with an average price of under $800,000, underscoring depth of demand for well‑located, attainable new stock.&nbsp;

At the premium end, Urbis said downsizer demand is continuing, with the results highlighting Romeo (Applecross, Finbar) recording 75 sales and reaching almost 50% sold in one quarter.

Jual (Shenton Park, Celsius Property) also posted a strong quarter with 28 sales, reaching 39% sold in one quarter.

Urbis noted that Perth apartment demand is not speculative, not investor‑led, and not uniform, describing it as localised, often equity‑driven and highly product‑specific, a pattern reflected in the polarisation between strong “attainable” performers and premium downsizer product.&nbsp;

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<h2>Prices underpinned by costs, and the delivery risk is growing</h2>

Urbis said pricing pressure is cost not demand‑driven: construction costs and delivery risk are now a central constraint, with the results noting build costs remain elevated and volatile, and that energy, fuel and labour uncertainty weigh on feasibility.

David Cresp said a growing challenge for private Build‑to‑Sell developers is simply securing a builder in the current environment.

“Developers are really feeling the pressure from a building market that was operating at capacity and securing a builder is challenging,” David Cresp said, adding that even where a builder can be secured, “trying to get to the price that makes the development financially viable is incredibly challenging in the current market.”&nbsp;

Urbis’ broader WA commentary also notes that industry remains at or above capacity with lot and housing creation, and that many builders are limiting new sales to manage stretched workforces and fixed‑price contract pressures, conditions that flow directly into apartment feasibility and delivery timing.

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<h2>Supply: improving later, but still constrained, and Perth lags eastern benchmarks</h2>

While near‑term supply remains constrained, Urbis’ forecast shows completions lifting “Supply is forecast to be back above 1,500 apartments per annum for the first time since 2019”, with 1,775 completions forecast for 2026, and volumes remaining above that level over the following years.&nbsp;

Looking further ahead, completions are forecast to reach 2,500 in 2028, with the report noting 32% of that total is social/affordable, reflecting the role of government‑supported delivery in rebuilding the pipeline.&nbsp;

However, Urbis said Perth remains behind comparable markets on pipeline scale. In a national comparison of projects under construction, the report shows under construction Perth Build‑to‑Sell (BTS) at 3,446 apartments versus the Gold Coast at 7,922. Mr Cresp said “The challenge for Perth is how to we grow the delivery pipeline”.

Urbis’ conclusion is that Perth’s market is increasingly defined by product discipline and delivery certainty, with the research identifying “delivery certainty is key” and calling out builder risk and procurement models as core success factors, alongside “timing and staging”.&nbsp;

Joel Robinson

Perth apartment sales hit strongest pace since late 2021 as builder capacity tightens

<a href="https://www.apartments.com.au/developers/sammut-developments">Sammut Group</a> has secured development approval for its latest Brisbane apartment project, marking the Sydney developer’s next step in expanding its Queensland pipeline following the success of its debut Gold Coast development, Coast.

The approved project at <a href="https://www.apartments.com.au/new-apartments/44-glen-road-toowong-qld-4066">44 Glen Road, </a><a href="https://www.apartments.com.au/developments/toowong-qld-4066">Toowong</a> will deliver a 15-storey riverfront apartment building with 42 residences, significantly increasing the scale of the site’s previous approval for a smaller luxury scheme. Designed by Bureau^proberts, the development will comprise a mix of predominantly four-bedroom and two-bedroom apartments positioned to maximise Brisbane River and city views.

Sammut Director Julian Sammut said the group had been actively searching Brisbane for several years before identifying Toowong as the right fit.

“Brisbane was the right step for Sammut,” Sammut said.

“With the success of Coast we thought we should definitely look to do more in Queensland alone. We then pushed up to look at Brisbane. We've been looking for I'd say two to three years actually and it was hard to find the right location.”

<img alt="Sammut makes Brisbane apartment play" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/f_auto,c_limit,w_1440,q_75/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screenshot%202025-12-23%20at%203.27.14%E2%80%AFPM.png?VersionId=dYAVIL7qdcGA8ojvkslSrLjczXFejSSx" />

Sammut said suburbs including New Farm and Teneriffe were considered before the group ultimately focused on Toowong due to its strong downsizer demographic and limited supply of developable riverfront land.

The site was acquired off-market after what Sammut described as a lengthy negotiation and planning process, with the developer pursuing an uplift to the original approval.

“We are DA approved now which is very exciting,” Sammut said.

“We've had our change approval come through and we've obviously doubled the height, 15 storeys plus rooftop. We've got 42 amazing apartments that are going to be coming to market soon.”

<img alt="Sammut makes Brisbane apartment play" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-12-23%20at%203.27.26%E2%80%AFPM.png?VersionId=ohkRkY0dIZlqdfME2EZePsCQavRiBadE" />

Bureau^proberts said the design responds to Toowong’s evolving urban character, balancing contemporary apartment living with the area’s established residential identity.

“A place where traditional Queensland living has taken place for centuries; Toowong is seeing a shift of contemporary influence, commercial and retail hubs mixed with well-considered residential offerings – all the while maintaining its character and charm,” the architect noted in planning documents submitted to Brisbane City Council.

The architecture practice said the project’s form was shaped by its riverfront setting, flood considerations, neighbouring building scales, and view corridors.

“They said the mix of four and two-bedroom apartments capture the ‘fundamental qualities of Queenslander living,’ translated into the context of a contemporary subtropical building.”

The development sits just off Coronation Drive within walking distance of Toowong’s retail precinct and the upgraded Regatta ferry terminal, while also benefiting from proximity to the incoming green bridge connection to West End. Sammut said the accessibility and amenity offering were central to the site’s appeal.

The approval adds to growing residential activity along the Toowong riverfront, joining nearby projects including Consolidated Properties’ Monarch Residences and Spyre Group’s ARC Residences.

Sammut secures approval for debut Brisbane apartment development in Toowong

Developer Lanevick is heading back into Sydney’s apartment market after focusing more heavily on the luxury townhouse and terrace sector in recent years.

Lanevick, founded and directed by Steve Maroun, is expecting to receive approval in the coming months for a new apartment development in Gladesville, with the aim to launch it to the market later this year.

The 51-apartment project, designed by Studio Johnston, will comprise a mix of one-, two-, and three-bedroom apartments positioned toward the Hunters Hill downsizer market.

“Traditionally it’s been difficult for people in that market to downsize because there just hasn’t been the right product available,” Maroun said.

“We’re targeting buyers who might have 30 to 40 per cent of their house value sitting in the bank after downsizing.

“They still want good spacious entertaining areas, they still want quality design, but they also want flexibility and the ability to enjoy life a bit more after working hard for a long time.”

The project sits near Boronia Park and within close proximity to the Parramatta River foreshore, an area Maroun says offers more of a Hunters Hill lifestyle than a traditional apartment precinct.

“From a lifestyle perspective, it’s really more Hunters Hill than Gladesville,” Maroun said. “You’re close to the foreshore, close to parklands, and still connected back into the village precinct.”

From level four and above, apartments will capture water views&nbsp;toward Sydney Harbour. Communal amenity will include rooftop entertaining areas, wellness spaces, and a gym tailored toward owner-occupier buyers.

“We’ve really designed these apartments around that buyer coming from the Hunters Hill LGA and what they’re actually looking for in their next chapter.”

The proposed development has also been designed to respond to the changing character of the broader Gladesville town centre, where a growing number of mixed-use and residential proposals are expected to emerge over the coming years.

“Gladesville presented a rare opportunity to deliver a genuinely design-led residential project within an evolving lifestyle precinct, just moments from the growing Gladesville town centre, and we’ve approached the project with a strong focus on architecture, liveability and long-term community value,” Maroun said.

Maroun said Lanevick saw a first-mover advantage within the precinct as planning controls continue to evolve to accommodate greater housing density.

“We think there’s a real opportunity there that hasn’t really been serviced properly yet,” he said.

“There’s going to be a broader evolution of the whole Gladesville village precinct over time, particularly with more activation and mixed-use outcomes.”

The Venus Street proposal will include a commercial and retail component at ground level designed to contribute to that evolving streetscape activation.

“A big part of the thinking was how do you activate that area properly and create more vibrancy and amenity, which is what Hunters Hill has been looking for,” Maroun said.

Lanevick’s focus since 2020 has largely been on smaller-scale luxury townhouse and terrace developments. The developer recently completed Royale Randwick, also designed by Studio Johnston, where prices reached $3.65 million. The project was featured in the UDIA NSW 2026 Professional Development Prospectus and was also named a finalist for Development of the Year.

&nbsp;

Lanevick to cater for Hunters Hill downsizers with new Gladesville apartment development

Property developer One Living, backed by former Macquarie banker turned investment manager Chris Green’s investment firm, has unveiled plans to bring more institutional capital into housing to help address the national supply crisis.

The New York-based investor has focused his firm, GreenPoint Partners, on addressing the supply shortage hitting middle market housing in Australia.

It is backing the new One Living business to develop more than 1000 units along the eastern seaboard. The new firm is starting with a development on Mona Vale Road, on the border of Mona Vale and Pymble, in Sydney’s Northern Beaches, with around 140 apartments planned. They are eyeing off more sites across the city.

With cost pressures rising in the industry, One Living’s model is to be a vertically integrated developer-builder, so it can respond directly to the housing gap by removing the cost inefficiencies embedded in traditional residential delivery.

“We are building a platform designed to operate at scale and starting in a market where there’s a clear need for quality, attainable housing,” One Living joint managing director Joseph Scuderi said.

“It’s that missing middle – it’s that attainable end of housing… that’s what most Australians invest into and what Australians can actually afford.”

<img alt="Mona Vale" data-entity-type="file" data-entity-uuid="798dfa93-4941-4db6-a696-31e9dc18e81c" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-05-28%20at%202.31.50%E2%80%AFPM.png?VersionId=mKBqi5C_DmeiXS.AtJkcR8LQIxqCqmFi" />

GreenPoint Partners brings years of experience assembling and scaling real estate operating businesses across major markets. And Green sees a big opportunity in Australia.

“For its size, sophistication and importance to the community, Australia’s living sector has remained largely under-institutionalised, which represents significant opportunity,” Green said. “GreenPoint identified that gap, assembled the right team, and is backing One Living to build a platform that is aligned to market needs.”

Green said being a builder-developer would give the company the capacity and flexibility it required to deliver reasonably-priced homes.

“We want it to be at that attainable level; not super high end luxury but at that attainable level,” he said.

<img alt="Mona Vale" data-entity-type="file" data-entity-uuid="74a5344a-4b26-4d4a-ada3-056b1220be77" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-05-28%20at%202.32.15%E2%80%AFPM.png?VersionId=vY8hXHO4reBMdO8ZXMWCNtGZJofUPQ3j" />

&nbsp;

One Living will undertake a component of affordable housing in its schemes, which it will own and operate, and it could also run build-to-rent on some sites.

Green praised local policy settings.

“The NSW government is being very supportive, strategic and pragmatic in terms of how do we generate more supply of housing,” he said. “We think it’s actually positive for development and the bit that’s been lacking at that attainable level is that it’s lots of relatively small private developers, whereas we want to create an institutional platform.”

One Living is also&nbsp;looking at high-density projects and could take on more institutional funding in the future.

“The way we will be able to achieve economies of scale is through size,” Green added.

One Living enters Sydney's new apartment market with Northern Beaches site acquisition

It's been several years since there's been an opportunity to buy a brand new townhome in Melbourne's coastal suburb of Mordialloc. Even apartment developments in recent times have been few and far between in the area.

Local developer LDS Property identified the gap in new housing, securing a site on White Street, directly opposite&nbsp;Woodlands Golf Club Mordialloc. They've recently launched&nbsp;<a href="https://www.apartments.com.au/new-townhouses/wm-residences-mordialloc-102-white-street-mordialloc-vic-3195">WM Residences</a>, just 13 townhouses which they have already started building.

Projects by Buxton Director Heath Thompson, who is selling WM Residences, says the townhouses x that perfect middle ground be

"Mordialloc residents have had limited options to downsize within the suburb, often forcing them to look elsewhere despite long-standing ties to the area," Thompson says.

"With very little comparable new supply coming to market, projects like WM Residences are well placed, particularly as buyers look to capitalise on current conditions amid constrained supply."

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The development, designed by regarded architecture firm&nbsp;<a href="https://www.apartments.com.au/architects/ewert-leaf">Ewert Leaf</a>,&nbsp;adopts a deliberately restrained architectural approach, focusing on simplicity, durability and liveability rather than overt design gestures.

The boutique scale is central to the offering. With only 13 three-bedroom residences, each home is configured to prioritise functional layouts and everyday use, supported by private terraces and secure two-car garages.

Ewert Leaf’s design response leans into a calm, neutral material palette. Interiors are defined by oak flooring, white walls and soft finishes, creating a consistent and understated backdrop. The approach avoids trend-driven detailing in favour of longevity, with an emphasis on natural light and spatial clarity.

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Beyond aesthetics, the homes are designed to meet contemporary performance expectations. Each residence targets a minimum 6-star energy rating, incorporating double glazing, comprehensive insulation and all-electric Bosch appliances.

The project’s location supports a walkable coastal lifestyle, sitting within close proximity to Mordialloc’s foreshore, Main Street retail strip and the train station. Local cafés and dining venues, including Suburbia Deli and Hendriks Café, are within a short walk, reinforcing the area’s established neighbourhood character.

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While <a href="https://www.apartments.com.au/developments/mordialloc-vic-3195">Mordialloc</a> is often defined by its beach and pier, the project taps into other areas of day to day living, offering easy access to local food, casual dining and transport, rather than positioning itself purely as a lifestyle retreat.

WM Residences reflects a continued trend across Melbourne’s coastal suburbs towards smaller-scale, design-led townhouse developments, particularly on infill sites where proximity to amenity is already established.

With construction commenced prior to its market entry, the project aligns with a growing preference among buyers for developments with visible progress and defined delivery timeframes.

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WM Residences fills gap in Mordialloc townhouse market

Main Beach

Main Beach’s newest luxury development, the $395 million Lagoon Main Beach, has unveiled a concept which allows buyers to purchase a residence gazing over their ideal view.

Delivered as a dual tower development, Lagoon will comprise the ‘Sunrise Tower’ and ‘Sunset Tower’, each strategically positioned to capture a contrast of sweeping views across the length of the Broadwater and the Hinterland, or the Pacific Ocean from Stradbroke Island to Coolangatta.

The Sunrise Tower, which will comprise of a mix of two, three-bedroom apartments and Drew Groups Signature Collection residences across 31 levels, will provide residents with views of expansive golden beaches bordered by glistening natural waterways.

The Sunset Tower is set to rise 24 levels and will feature 116 apartments comprising of one, two and three bedroom configurations whilst offering residents unobstructed serene views of the spaces the Broadwater and Hinterland has on offer, alongside the Marina in Southport.

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Managing Director of Drew Group, Jonathan Drew, says Lagoon Main Beach will be a pair of towers that have designed to allow buyers the opportunity to purchase an apartment based on their preference of a sunrise or sunset view.

“Lagoon Main Beach is a truly unique offering and will provide residents with unrivalled views that stretch from the coastline to the hinterland,” said Mr Drew.

“Residents can have the option to wake up to a glimmering view of the sun rising over the Pacific, or, if they are more taken away by the sight of the sun setting over the Gold Coast Hinterland and Broadwater, our Sunset tower can offer just that.

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“Lagoon Main Beach has been specifically designed to offer residents premium spacious living, spectacular picturesque coastal, hinterland and broadwater views, state of the art amenities and real value for money.”

Inspired by the sun-soaked charm of coastal living and infused with timeless elegance, Lagoon offers a collection of residences that effortlessly mirror Main Beach’s inspiring lifestyle.

The project will deliver 259 apartments in 1-, 2-, and 3-bedroom configurations, plus an exclusive collection of 12 premium sky homes and three dual level penthouses, set at 11-23 Cronin Avenue, just 50m from the famed Tedder Avenue dining and entertainment precinct and 150m from the beach.

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The project also comes complete with a high-end range of amenities designed to complement the coastal way of life, including a lagoon pool oasis with private cabanas, indoor &amp;amp; outdoor lounges, fitness centre, yoga deck, beach locker storage, business hub including work from home spaces and a heated spa.

Positioned in the centre of Main Beach, Lagoon Main Beach, will reside just a stone’s throw from the Gold Coast’s most premier lifestyle destinations and high-class dining precincts.

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Pricing for the development will begin at $850,000 with construction on Lagoon Main Beach set to commence later this year with completion estimated for mid 2025.

Established in 1982, Drew Group is a family owned property developer located in Main Beach, with a sound understanding of market principles and a strategic focus on delivering projects which offer continued value to purchasers, long into the future.

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Inspired by the sun-soaked charm of coastal living and infused with timeless elegance, Lagoon offers a collection of residences that effortlessly mirror Main Beach’s inspiring lifestyle



alisonwarters@gmail.com

Buyers choose sunrise or sunset views at Lagoon Main Beach

The biggest Main Beach apartment development in three decades is being fast-tracked to the market after strong initial interest on the two-tower project.

Lagoon Main Beach, which is being developed by local Drew Group, will comprise 248 one, two and three-bedroom apartments across two towers, Sunrise and Sunset, each taking in views of either the Pacific Ocean or the hinterland.

There will be just nine premium sky homes across the two towers, and three two-level penthouses, located on Cronin Avenue, just 100 metres from the Tedder Avenue lifestyle precinct.

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The $390 million project comes with a high-end range of amenities designed to compliment the coastal way of life, including a pool oasis with private cabanas, indoor and outdoor lounges, fitness centre, yoga deck, surfboard storage, business hub and heated spa.

Construction is expected to commence on the approved development later this year, with completion slated for mid-2025.

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Drew Group have recently opened their most recent project, Palm Beach Avenue (PBA), a vibrant new luxury dining experience grounding Drew Group&rsquo;s just-completed Village development on the corner of Palm Beach Avenue and Gold Coast Highway.

PBA is the mastery of award-winning restaurateur and chef Daniel Ridgeway and his wife Ruggie who are behind two beloved Gold Coast establishments - Little Truffle and BiN 232 Pacific Fair.

Jonathan Drew, who heads up the family-run Drew Group, says the completed residential and dining precinct has provided a refreshed feel to central Palm Beach.

&ldquo;We are immensely proud of what we have delivered to Palm Beach. It&rsquo;s a great asset for not only residents, but the broader community as we work to transform Palm Beach into a luxury dining and holidaying precinct,&rdquo;&nbsp;Drew said.

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&ldquo;We are particularly delighted to have Daniel and Ruggie delivering a sensational restaurant on the ground floor. PBA is the standard of dining Palm Beach has been craving for some time and we look forward to hosting one of the Gold Coast&rsquo;s top tier establishments for years to come.&rdquo;

Construction on Village wrapped in March, a collection of 72 one, two and three-bedroom apartments and three beach houses&nbsp;fronting Jefferson Lane.

Already the development has welcomed a significant uplift in value, with the latest re-sale of a two-bedroom apartment showing a $600,000 price rise in just a matter of months.

The two-bed, two-bath unit at Village originally sold for $1,008,000 off the plan last year before being resold at auction in May this year for $1,680,000.

Jayde Pezet, Director of Pezet Matheson, says the significant uplift in re-sale value&nbsp;underpins the continued strength of demand in the Palm Beach market.

&ldquo;Drew Group has a very sound understanding of market principles and a strategic focus on delivering projects which offer continued value to purchasers, long into the future,&quot;&nbsp;Pezet says.

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Construction is expected to commence on the approved development later this year, with completion slated for mid-2025

Lagoon Main Beach apartments fast tracked after strong interest

Drew Group&#39;s mid-century designed Lagoon apartments are set to take up an enviable location&nbsp;between the ocean and the famous Tedder Avenue.

The two towers, Sunrise Tower and Sunset Tower, will&nbsp;sit comfortably on a sprawling&nbsp;4,000 sqm plus site, the biggest amalgamated site in Main Beach since the 1980s.&nbsp;

The size of the site allowed Drew Group, led by Jonathan Drew, to create an extensive central Lagoon,&nbsp;a resort-style heated swimming pool and spa. In the space is also&nbsp;barbecue areas, pool lounges, and a 65 sqm gym with treatment rooms.

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The Palm Springs-inspired towers, designed by locals Plus Architecture, offer residents a high level of walkability from Cronin Avenue, around the corner from Tedder Avenue&#39;s boutique cafes and shops&nbsp;and just 200 metres from the beach.

The Spit, Marina Mirage and Southport Yacht Club are all within walking distance, as is Macintosh Park which connects Lagoon residents to nature.

There&#39;s bus and tram links to the busier Surfers Paradise, both stops less than 400 metres from Lagoon front door.&nbsp;

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MacIntosh Park and boat ramp are within proximity, with walking tracks linking the residences to the space in just a few hundred metres.

There&#39;s just three and four-bedroom apartments left in Sunrise Tower, starting from $1,595,000 for 170 sqm.

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There&#39;s a small selection of&nbsp;sub-penthouses and dual level penthouses.

Sunset Tower is set to be released soon.

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Located between the ocean and famous Tedder Ave, Lagoon’s design and finishes draws inspiration from Palm Springs and provides a range of options for every type of owner occupier.



Why the Main Beach lifestyle is attracting buyers to Lagoon apartments

Inspired by the sun-soaked charm of coastal living and fused with timeless elegance, Lagoon provides a collection of residences that mirror Main Beach&rsquo;s landscape and lifestyle.

The Lagoon residences present a range of two and three-bedroom apartments, along with the signature range of sky homes and duel level penthouse suites.&nbsp;

Demand has been unsurprisingly high, with developer Drew Group planning to bring to market the second tower much earlier than planned and build them simultaneously.&nbsp;

We&rsquo;ve taken a closer look at Lagoon Main Beach and what buyers will love about the rare project.

<h2>The Design</h2>

Set in the heart of Main Beach at 11-23 Cronin Avenue, Lagoon comprises two architecturally stunning towers with 248 residences.

<a href="/developers/drew-group" target="_blank">Drew Group</a>&nbsp;appointed Plus Architecture&nbsp;to design the development with sustainability, environmental, infrastructure and urban renewal at the forefront of their brief resulting in a well crafted design that answers the needs of modern apartment living.

Danny Juric, Director at Plus Architecture, had a clear vision&nbsp;for&nbsp;Lagoon&nbsp;and what he wanted to bring to Main Beach, embracing the coastal living with elegantly expressed modern architecture, with a twist of Palm Springs minimalism.

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With all apartments&nbsp;oriented to maximise the views,&nbsp;Tower 1, named Sunrise, is the larger of the two, rising 31 levels with 143 apartments. Comprising a mix of two-bedroom apartments, which start from 91 sqm of internal space, along with 27 three-bedroom-apartments,&nbsp;which start from 154 sqm of living space, the typical floor-plate is made up of five apartments per floor, up until level 27, where the Signature Collection begins.&nbsp;

The duel-level&nbsp;penthouse suites are located at level 31, with the&nbsp;first&nbsp;floor home to three of the four bedrooms, as well as the kitchen living and dining space. The second-level feature&nbsp;the master suite, along with a media room, and an expansive&nbsp;terrace,&nbsp;spanning&nbsp;over 100 sqm with an outdoor kitchen, dining area, and private plunge pool.

Buyers of the dual-level penthouse suites will have the opportunity to give the home a personal touch with an allocation provided to complete the look with personalised fittings and finishes in consultation with interior designer and architect.

Tower 2, aptly named Sunset, rises 23 levels and has 111 apartments, with a breakdown of one, two and three-bedroom apartments.&nbsp;

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Both towers have podium level access to all the facilities, including the heated lagoon pool, barbecue and leisure areas, the business hub and the fitness centre.&nbsp;

<h2 data-uw-styling-context="true">The Developer</h2>

Established in 1982, Drew Group is a family-orientated property development and investment company, that operates out of Main Beach, Gold Coast. With over 40 years&rsquo; experience in the development industry, Drew Group started at grass roots in Brisbane across all sectors including commercial, industrial, retail, and residential.&nbsp;

Both personable and community focused, Drew Group&rsquo;s focus on opportunities has been market driven; diversifying their portfolio has provided a wide scope of experience across a range of project types.

Drew Group have evoked their community focus, through their deep passion for delivering practical and stylish developments.

&ldquo;Through a very &ldquo;hands on&rdquo; approach to all aspects of the development process, we manage to successfully obtain optimal outcomes for our buyers and investors,&rdquo; say Drew Group.

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The group are no strangers to Main Beach, having completed a luxury 16-storey development back in 2018, delivering 29 luxury apartments to the area.

With projects extending up the coastline, the group&rsquo;s previous projects have all been sell-outs, giving buyers assurance in the quality and integrity of their work.

<h2>The Location</h2>

It doesn&rsquo;t get much better than waking up to the sounds and smells of the neighbouring ocean. &nbsp;With expansive golden beaches bordered by verdant bushland and green spaces, Main Beach is defined by its landscape.

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Lagoon occupies the largest landholding in Main Beach, the careful amalgamation of seven sites, with the site occupying a length of street stretching almost from street corner to street corner.

Beyond the picturesque setting, Lagoon Main Beach lands on the doorstep to a cosmopolitan lifestyle that rivals the offerings of world-renowned destinations.

Tedder Avenue is just 50-metres from Lagoon, while residents will only have to walk 200-metres to access the beach.

Public transport access is easy with Lagoon sitting just 400-metres from the tram line, while MacIntosh Park and Boat ramp are only 900-metres. &nbsp;

<h2>The Amenity</h2>

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Lagoon Main Beach is aptly named after its central leisure facilities, with the lagoon-style pool and the Palm Springs-inspired escape being&nbsp;the focal point to the development.

The recreational podium level, shared between the two buildings, also features a spa,&nbsp;integrated lounges and cabanas, a gym, and barbecue areas, showers, surfboard storage,&nbsp;work from home spaces and a business hub and lounge with a board room.

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We’ve taken a closer look at Lagoon Main Beach and why buyers should have it at the top of their list.



Why buy a Lagoon, Main Beach apartment

Lagoon, the newest apartment development to hit Main Beach,&nbsp;has been three years in the making.

That's when Drew Group and Plus Architecture first started putting together ideas and plans for the Cronin Avenue site.

Drew Group Managing Director Jonathan Drew and&nbsp;Plus Architecture&nbsp;Director Danny Juric&nbsp;workshopped over the years to define and perfect the brief, long before project commencement.

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Juric had a clear vision&nbsp;for&nbsp;Lagoon&nbsp;and what he wanted to bring to Main Beach, embracing the mid-century resort-style idealism with elegantly expressed modern architecture, with a twist of Palm Springs minimalism.

“We wanted to create a destination where travellers and residents&nbsp;return to&nbsp;Lagoon&nbsp;as a destination. It’s their place, a place where they can&nbsp;entertain, meet, relax and enjoy, and not just visit,” he said.

Lagoon&nbsp;will occupy the largest landholding in Main Beach, the careful amalgamation of seven sites.

[smartcode_project:default project_id=108747 project_image_fid=193015]

“The site occupies a length of street stretching almost from street corner to street corner. We take the responsibility of redefining the entire block very seriously and understand it’s not about buildings but about the&nbsp;spaces between buildings, infrastructure, landscape elements, streetscapes for&nbsp;visitors and the local community," Juric added.

The feasibility stage included an intensive assessment of the site in which to determine where&nbsp;Lagoon’s two towers would be erected, with a focus on affording all residents views &nbsp;from their apartment.

While the central pool area wasn’t the starting point for the architects at Plus, its size and lagoon design were important elements in the build, along with expansive rooftop space, which will provide an international standard of luxurious amenity.

Each design by Plus Architecture is bespoke, ultimately allowing the design of each of their builds to come from not only the client’s brief but also the site itself.

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“Given the understanding of the site, the ultimate design outcome is often the only response that could have been envisioned in that place and the overall project feels like it simply belongs. Design is a discovery experience. You discover the design, not replicate it,”&nbsp;

Juric said it was the&nbsp;sheer size and location of the development that were the biggest drawcards for the team to take on the project.

“The responsibility to make a positive contribution to placemaking and a long-lasting legacy for&nbsp;Main Beach&nbsp;is really exciting for&nbsp;Plus also,” he added.

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Drew Group Managing Director Jonathan Drew and Plus Architecture Director Danny Juric workshopped over the years to define and perfect the brief, long before project commencement.



How we designed Lagoon Main Beach apartments: Five minutes with Plus Architecture Director Danny Juric

The longstanding South East Queensland developer,&nbsp;Drew Group, is already started to attract a lot of interest at&nbsp;their landmark Main Beach apartment development, Lagoon Main Beach.

The first tower to launch in the&nbsp;dual-tower development, in the heart of Main Beach at 11-23&nbsp;Cronin Avenue, is Sunrise Tower, which will comprise&nbsp;148 apartments of the total 259&nbsp;apartments on offer. Sunrise Tower is the larger tower, at 33 levels.

Jonathan Drew, who heads up the developer Drew Group, says locals were at the forefront of his thinking during the design process.

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&ldquo;As a local I feel an overwhelming responsibility to deliver an outstanding result for the Main Beach community and the future residents of Lagoon and this notion will be the central focus throughout the project until future residents move in,&quot; Drew said.

Designed by Plus Architecture, Lagoon Main Beach is aptly named after its central leisure facilities, with the lagoon-style pool and the Palm Springs-inspired escape being&nbsp;the focal point to the development.

[smartcode_project:default project_id=108747 project_image_fid=190743]

The recreational podium level, shared between the two buildings, will also feature a spa,&nbsp;integrated lounges and cabanas, a gym, and barbecue areas, showers, surfboard storage, therapy rooms and a&nbsp;luxurious foyer with business hub, work from home spaces and business lounge with board room.

Plus&nbsp;designed Lagoon&nbsp;with sustainability, environmental, infrastructure and urban renewal at the forefront of their brief, resulting in a well crafted design that answers the needs of modern apartment living.

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The towers have been oriented to maximise the views by Plus, who say it&#39;s all about the water.

&quot;[It&#39;s] beach side living with Main Beach lifestyle&quot;, Plus wrote in their submission to the Gold Coast City Council.

&quot;The design is approached with simple vision inspired by the rolling waves and soft natural forms of the coastline,&quot; the executive summary by Plus read.

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About the developer

Drew Group, founded in the early 1980s, has delivered multiple developments in Brisbane, before more recently developing beachside properties including Cerulean at Main Beach, The Beach Villas at Kirra Point, and their latest project Village, 76 apartments and beach houses at Palm Beach.&nbsp;

That was the fastest selling project in the Gold Coast over 2019 and 2020, securing all of the apartments in just three months.

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Jonathan Drew, who heads up the developer Drew Group, says locals were at the forefront of his thinking during the design process

Drew Group begin sales at Lagoon, Main Beach apartment development

Longstanding South East Queensland developer, Drew Group, has received the green light from the City of Gold Coast for the Lagoon project - the largest single-site to be developed in the suburb since the 1990s.

Lagoon, which will launch to the market in early 2022,&nbsp;has been designed by Plus Architecture and Form Landscape Architecture and will see 248 apartments created across two towers at 11 Cronin Avenue, a near 4,000 sqm block in the heart of the exclusive suburb.

The towers, 23 and 31 levels, will have&nbsp;189 two-bedroom apartments and 59 three-bedroom apartments, along with a selection of garden terraces, three-bedroom sub-penthouses, and dual-level, four- bedroom penthouses.

Drew Group managing director Jonathan Drew says the beachside development will make a positive contribution to the up-market seaside suburb, offering low body corporate fees without compromising on size, luxury finishes, and high-quality amenities.

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&ldquo;Lagoon is inspired by the sun-soaked charm of Palm Springs combined with timeless elegance to provide a collection of residences that effortlessly mirror the cosmopolitan coastal lifestyle the suburb of Main Beach provides,&rdquo;&nbsp;Drew says.

&quot;The sister towers have been positioned on the site to maximise the surrounding ocean, hinterland and Broadwater vistas with resident&rsquo;s privy to a collection of high-quality lifestyle amenities that elevates Lagoon to a new level of relaxed, coastal living.

&ldquo;Occupying nearly 4,000sqm Lagoon has been designed to offer beach-side living with a resort-style lifestyle and will provide residents with the same casual comfort and boutique feel Drew Group has become renowned for.&rdquo;

Residents will have access to a host of luxury amenities, including the project&#39;s namesake - a&nbsp; central, heated, lagoon-style pool and spa, complete with integrated cabanas and deck chairs surrounded by lush, tropical landscaping.

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A fully equipped Wellness Centre, plus barbeque and dining areas complete the podium-level facilities.

Additional recreation space is located on Level 15 of both towers, where a resident&#39;s lounge takes in panoramic ocean and Broadwater. The level will also have&nbsp;work from home hubs, shared lounges, and terraces. In-home therapy rooms, a boardroom, and a picturesque dining room also make up the resident amenities.

Most residences at Lagoon come with two independent car spaces and their own storage space, plus residents can access beach showers and lockers, dog wash facilities, state-of-the-art integrated building management systems and integrated click-and-collect secure delivery systems.

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<h2>About the developer</h2>

The Drew Group has had an established connection with Main Beach living in the area since moving from Sydney in the early 80s&rsquo;s, it recently completed the 17-level, 28 apartment development Cerulean on Pacific Street. The developer&rsquo;s head office is also located in Tedder Avenue, Main Beach.

Since starting in the 1980s, the family-owned developer has been responsible for a host of apartment developments including The Beach Houses, at Kirra Point and their latest project, Village, consisting of 75 apartments and beach houses at Palm Beach with a signature restaurant on the ground floor which was the fastest selling project on the Gold Coast in 2020.

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Drew Group managing director Jonathan Drew says the beachside development will make a positive contribution to the up-market seaside suburb



Drew Group get sign off for Lagoon, biggest single site Main Beach apartment development since the 1990s

Having won the tender to develop The Village Centre at South Spit, on the Gold Coast's tightly held Seaworld Drive&nbsp;earlier in the year, local property&nbsp;developer Gordon Corp has submitted its application&nbsp;for the high-end mixed-use apartment development.

The Village Centre, at 503&nbsp;Seaworld Drive, will home just 30 apartments, known as the Mantaray Residences, as well as a food and drink outlet, retail spaces, and a 64-berth marina

Rothelowman has designed the two buildings in the form of a U-shape, which will home a mix of&nbsp;eight two-bedroom apartments, 10 three-bedroom apartments and 12 four-bedroom apartments.

<a href="/new-apartments/the-mantaray-marina-residences-503-seaworld-drive-main-beach-queensland-4217">To be the first to find out when the project hits the market, enquire here.</a>

They are centred around the resort-style amenity on the ground level, two lap pool befitting of their location near the Sheraton Mirage hotel.

<img alt="" data-entity-type="" data-entity-uuid="" height="744" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/the_spit_gordon_corp.jpg" width="1200" />

But 10 of the apartments also have their own private pools, located on the roof level of the four-storey building. Six will have longer, wet edge pools with a spa, looking out to the marina, as well as full outdoor kitchens, living and dining areas.

The four apartments at the rear of the block, also with the additional living and kitchen spaces, will have a plunge-style pool with spa.

Form Landscape handled the landscaping, with four key pillars behind their design thinking.

<a href="/new-apartments/the-mantaray-marina-residences-503-seaworld-drive-main-beach-queensland-4217">To be the first to find out when the project hits the market, enquire here.</a>

They want&nbsp;to grow a green peninsula, by establishing a sustainable and resilient landscape that draws cues from the endemic vegetation of the region.

They will promote tourism and recreation by creating a vibrant village centre with rich variety of communal spaces, as well as making a cultural connection and integrating people and places for gathering and celebration.

The Village Centre, at 503 Seaworld Drive, will home just 30 apartments, as well as a food and drink outlet, retail spaces, and a 64-berth marina

Exclusive: Gordon Corp file for $93 million The Village Centre, Main Beach redevelopment on Seaworld Drive

The developer push for more high-end apartment towers on the Gold Coast is set to continue at Main Beach.

Plans have been lodged for a 21-level apartment tower at&nbsp;3671 Main Beach Parade, on the sought-after beachfront side, which will have just half and whole-floor apartments.

The application was lodged by local hotelier Bruce Donnachy, who runs the Arundel Tavern.

The half-floor apartments will run from levels three to nine. Level nine upwards will have just whole-floor three bedroom apartments, with 328 sqm of internal space and 80 sqm of external balconies.

<a href="/new-apartments/3671-main-beach-parade-main-beach">To keep up to date with the development and its launch, enquire here</a>

Crowning the DBI-designed development is the two-level penthouse, spanning some&nbsp;670 sqm of internal living space and a further 100 sqm of outdoor. The half-floor apartments will have 191 sqm of internal space.

The resident amenity is located on level 10, where there will be a gym, multi-purpose room, swimming pool with deck, and a barbecue area.

<img alt="" data-entity-type="" data-entity-uuid="" height="725" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/3571_main_beach_parade.jpg" width="1200" /> 
The proposed facade. Image credit: DBI Architecture

DBI's brief was to design a contemporary coastal luxury 5-star residential apartment building that is timeless.

"The timeless architecture will set a new benchmark in the Main Beach Precinct," DBI advise in the submissions to the Gold Coast City Council.

<a href="/new-apartments/3671-main-beach-parade-main-beach">To keep up to date with the development and its launch, enquire here</a>

"The architecture of the proposed luxury residential development is composed of simple curved and linear forms, white concrete spandrels, a textured and timeless material palette of travertine stone and timber screening, creating a rich and layered coastal effect.

"A series of planters on the facade add a layering and softening of the built form, reinforcing the importance of sub-tropical design."

<img alt="" data-entity-type="" data-entity-uuid="" height="800" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/3571_main_beach_parade_main_beach.jpg" width="1200" /> 
Renders of the proposed building. Image credit: DBI Architecture

The subject site sits at the eastern edge of the core Main Beach precinct.

"This project offers the opportunity to design a luxury residential apartment building that caters for the owner occupier," DBI's statement read.

The high-end development trend is sweeping the Gold Coast, as stock continues to tighten as the luxury owner-occupier demand continues to rise.

<a href="/new-apartments/3671-main-beach-parade-main-beach">To keep up to date with the development and its launch, enquire here</a>

Nearby on Main Beach Parade is La Mer, one of the few developments in Main Beach currently selling which also targets the luxury owner-occupier.

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La Mer comprises just 29&nbsp;apartments across its 34 levels, start from 307 sqm. It is being&nbsp;pitched itself as the ultimate downsizer development by NPA Projects. "Transitioning from a house to an apartment has never been easier," NPA advise.

Only a handful of apartments remain.

Broadbeach is seeing more of an uptick in the luxury owner-occupier space than some of the surrounding Gold Coast suburbs.

Little Projects recently launched Aperture, which will have just 29 apartments across the 35 levels, with 26 full-floor apartments with three bedrooms, three bathrooms and three parking spaces.

They start from $2.1 million, with every level of the 120 metre building offering uninterrupted ocean views from the balcony off the living area.

[smartcode_project:default project_id=108327 project_image_fid=181282]&nbsp;

Ferro Chow Architects took a similar approach to the downsizer trend, offering half and full-floors at a prime corner&nbsp;Broadbeach site opposite the bowls club.

The 46-level tower will&nbsp;have 59 apartments, with half-floor apartments taking up the first half of the tower, then full-floor apartments from there up.

The smallest apartments have three bedrooms and a multi-purpose room. There are 36 three-bedroom apartments, 22 four-bedroom apartments, and a special penthouse toward the point end of the building.

Plans have been lodged for a 21-level apartment tower at 3671 Main Beach Parade, on the sought-after beachfront side, which will have just half and whole-floor apartments

New half and full-floor beachfront apartment tower heading for Main Beach

A $3.7 million sub penthouse in Liberty Panorama at Main Beach topped SEQ&#39;s sales results.

Ray White secured the sale of 2242/1 Lennie Avenue, Main Beach after just 34 days on market.

With 352 sqm space internal and external, it is three bedrooms, two bathrooms plus two car spaces and storage taking its space to over 400 sqm.

Set on the 24th floor of Liberty Panorama, its 270-degree views take in Broadwater, Marina and Pacific Ocean with its north-easterly aspect.

There are just the two apartments on the level.

There are resort-style leisure facilities with its tropical grounds having an 80m lagoon pool.

There is also an indoor heated lap pool, sauna and steam rooms, gymnasium and floodlit tennis court.&nbsp;

The apartment was last sold by its developer Mirvac at $1.3 million in 2001.

The sub-penthouse at 2242/1 Lennie Avenue, Main Beach sold for $3,700,000

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