An entity directed by HSN's Rafi Assouline and Rebel Property's Allen Linz has filed plans for an impressive new precinct in Woolloomooloo.

The major mixed-use development would transform a prominent William Street site into a new residential village anchored by affordable housing and a large public park.

The proposal, submitted as a State Significant Development Application, covers 164-172 and 174-194 William Street, a 6,398 sqm site between Forbes Street and Dowling Street on the southern edge of Woolloomooloo.

Designed by fjcstudio in collaboration with Bangawarra, Studio Bright and Tribe Studio Architects, the scheme would deliver 227 apartments across four residential buildings ranging in height up to 18 storeys, alongside retail space, public domain improvements and a new publicly accessible park.

<img alt="Rebel" data-entity-type="file" data-entity-uuid="0eb59b7c-914a-4a5c-b849-3a56749f5e93" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-06-12%20at%2011.18.51%E2%80%AFAM.png?VersionId=mxM6EEqeoLjrCiTlCzTKTvzpKuh6kSkH" />

It's another design scheme for Rebel, who took <a href="https://www.apartments.com.au/news/nsw/first-look-rebel-property-group-takes-woolloomooloo-precinct-to-nsw-government">concept plans to the NSW Gov late last year</a>.

The latest plans will be a mix of 167 build-to-sell apartments and 60 affordable apartments, with the affordable housing component representing 15 per cent of the project's gross floor area. The apartment mix includes 12 one-bedroom, 53 two-bedroom, 89 three-bedroom apartments and 13 penthouses, while the affordable housing component would comprise 42 one-bedroom and 18 two-bedroom apartments.

<img alt="Rebel" data-entity-type="file" data-entity-uuid="3b3d4553-8a8c-4af5-aa8c-519ffb1e28c6" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-06-12%20at%2011.20.12%E2%80%AFAM.png?VersionId=_Yb6ibN7eDnOtQjCNDK2eviORa4qzgv." />

Rebel Property is seeking to take advantage of the NSW Government's infill affordable housing bonus provisions under the Housing SEPP, which provide additional floor space and height in exchange for the delivery of affordable housing for a minimum of 15 years. The planning pathway allows a 30 per cent increase in floor space ratio and building height where 15 per cent of the development is dedicated to affordable housing.

&nbsp;

At the centre of the development is a 1,356 sqm sunlit public park designed to become a new community gathering space at the gateway to Woolloomooloo. The park would be complemented by a network of pedestrian laneways connecting William Street with the surrounding streets, improving permeability through what is currently a largely impermeable block.

<img alt="Rebel" data-entity-type="file" data-entity-uuid="257af931-a393-4007-8c6d-7219796df58d" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-06-12%20at%2011.20.51%E2%80%AFAM.png?VersionId=KAHy94GrhaReFsWTGDKfy39EDJ8gEEv4" />

The design team says the public domain has been heavily influenced by the site's topography and Aboriginal cultural heritage, drawing on the escarpments, gullies and landscape characteristics that historically defined the area before urbanisation. The landscape design has been developed in partnership with First Nations consultancy Bangawarra.

The project would be delivered across four separate buildings. The William Street East and William Street West buildings, designed by fjcstudio, would contain the majority of the apartments. Melbourne-based Studio Bright has designed the Forbes Street building, while Tribe Studio Architects is responsible for the Dowling Street building.

Rebel had secured approval for the concept plans late last year.

Joel Robinson

First look: HSN, Rebel, advances Woolloomooloo precinct plans

A locally heritage-listed furniture showroom on Water Street is set to become the centrepiece of a new mixed-use residential development as local developer&nbsp;<a href="https://www.apartments.com.au/developers/keylin-group">Keylin</a> seeks approval for <a href="https://www.apartments.com.au/new-apartments/lotus-on-water-street-290-water-street-fortitude-valley-qld-4006">Lotus on Water Street</a>, a 15-storey project on the Fortitude Valley side of Spring Hill.

The proposal spans 290 Water Street and 137-141 Warry Street, combining several properties into a 2,869 sqm site that sits between Fortitude Valley, Spring Hill and the rapidly evolving Victoria Park precinct. Keylin's plans would deliver 132 apartments alongside new retail, hospitality and commercial space, while retaining and repurposing the historic Brunswick Home Furnishers Showroom that fronts Water Street.

Designed by <a href="https://www.apartments.com.au/architects/jackson-teece">Jackson Teece</a>, Lotus on Water Street comprises a 12-storey residential tower rising above a three-storey podium and communal rooftop terrace. The development includes 76 apartments classified as multiple dwellings and a further 56 units proposed as short-term accommodation, designed to be flexibly used as either accommodation or permanent residences. The apartment mix comprises six one-bedroom, 54 two-bedroom and 16 three-bedroom homes.

<img alt="First look: Keylin unveils heritage-led Lotus on Water Street tower in Fortitude Valley" data-entity-type="file" data-entity-uuid="9822bb79-6c49-49c9-95ba-319e8c8d81c3" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/fortitude%20valley%20front.png?VersionId=ioW8zbN4UVebbLetTFuv92t.HkdgfR5e" />

Residents would have access to an extensive rooftop recreation level spanning more than 1,200 sqm of communal open space. Plans include a pool, gym, sauna, infrared sauna, yoga area, library, private dining room, barbecue facilities and landscaped entertainment spaces, making the rooftop the project's largest shared amenity offering.

At street level, the proposal focuses on the adaptive reuse of the heritage buildings along Water Street, where 518 sqm of retail and commercial space is planned across shop, office and food and drink outlet uses. A permeable residential lobby would be positioned between the retained heritage buildings, creating a pedestrian connection between the historic streetscape and the new tower behind.

<img alt="First look: Keylin unveils heritage-led Lotus on Water Street tower in Fortitude Valley" data-entity-type="file" data-entity-uuid="269cf3e0-7d13-48bf-a318-05a00deb5c10" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/fortitude%20valley%20podium.png?VersionId=DLXmTCLsp6GOcLpQ0h.0z7wKCw59EhN_" />

The heritage retention strategy is central to the scheme. The development application notes that the Brunswick Home Furnishers Showroom and adjoining heritage buildings will remain, with only non-significant structures on the site earmarked for removal under a previously issued Heritage Exemption Certificate. Levels one and two of the new podium are recessed behind the heritage façades to maintain their prominence within the streetscape.

Jackson Teece has drawn inspiration from the site's manufacturing history when designing the podium. The planning documents state that the façade incorporates perforated metal screening that references the woven and rattan furniture historically produced on the site. Cascading and climbing plants are integrated throughout the podium to soften the building's presentation and screen parking levels behind. The landscape strategy also informs the project's name, Lotus on Water Street, drawing on the historic Spring Hollow waterholes that once ran through Spring Hill and the blue water lilies associated with Meeanjin, Brisbane's traditional name.

The proposal also incorporates the neighbouring property at 141 Warry Street, currently occupied by a healthcare service. The existing building would remain, with nine dedicated parking spaces allocated within the new development to support its ongoing operation. In total, Lotus on Water Street proposes 117 car spaces, including 110 resident spaces and seven visitor bays, alongside 100 bicycle spaces.

<img alt="First look: Keylin unveils heritage-led Lotus on Water Street tower in Fortitude Valley" data-entity-type="file" data-entity-uuid="70cf07bc-4fd8-4e70-92dd-be8b21c4e4f0" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/fortitude%20valley%20site.png?VersionId=txlxrJImM0Sm_vTzHVKh5DDUkyL_CiiA" />

The site sits within the Spring Hill East Precinct of the Spring Hill Neighbourhood Plan and is positioned around 650 metres from both Fortitude Valley Station and Exhibition Station. It is also within walking distance of the King Street precinct, Royal Brisbane and Women's Hospital, Herston Quarter and Victoria Park, which is earmarked to become a major venue precinct ahead of the Brisbane 2032 Olympic and Paralympic Games.

Planning documents describe the location as a key gateway between Spring Hill and Fortitude Valley and highlight the area's increasing importance as new transport infrastructure and Olympic-related investment reshape Brisbane's inner north. The development team argues the project will contribute additional housing supply while activating a section of Water Street that has historically received less investment than other parts of the Valley.

Keylin has become increasingly active across Brisbane and southeast Queensland, assembling sites in strategic inner-city locations. They are currently selling and delivering <a href="https://www.apartments.com.au/new-apartments/oria-spring-hill-447-gregory-terrace-spring-hill-qld-4000">Oria Spring Hill</a>, just over 140 apartments due for completion in 2027.

Keylin plans heritage-led Lotus on Water Street apartment development in Fortitude Valley

Roseville is poised for a wave of new apartment development following the NSW Government's rezoning of land around Roseville Station under its Transport Oriented Development program.

The new planning controls have unlocked significant development potential within walking distance of the station, with a number of sites expected to be amalgamated and redeveloped in the coming years as developers seek to take advantage of the increased density allowances.

One of the more restrained developments in the precinct, and set among the first to be delivered having commenced well before the recent changes, is Hyecorp's Juliet. The boutique apartment project is already well under construction and remains on track to welcome residents by the end of the year, offering a markedly different proposition to many of the larger-scale developments now likely to emerge across the suburb.

[smartcode_project:default project_id=7395 project_image_fid=278194]

<a href="https://www.apartments.com.au/new-apartments/juliet-roseville-64-pacific-highway-roseville-nsw-2069">Juliet</a> will comprise just&nbsp;34 one-, two-, and three-bedroom apartments opposite Roseville Station. For Hyecorp, which has delivered projects across Sydney's Lower North Shore for more than three decades, Roseville presented a rare opportunity to address a growing gap in the market.

"<a href="https://www.apartments.com.au/developments/roseville-nsw-2069">Roseville</a> has long been one of the North Shore's most tightly held and desirable suburbs, offering a unique combination of village charm, established greenery, excellent transport connections, and proximity to some of Sydney's best schools and lifestyle amenities," Hyecorp said.

"We recognised a growing demand from local homeowners seeking to downsize without leaving the community they have built their lives around. The location presented a rare opportunity to create homes that cater specifically to that buyer profile."

[smartcode_project:default project_id=7395 project_image_fid=278196]

The six-level development has been designed by <a href="https://www.apartments.com.au/architects/pbd-architects">PBD Architects</a> as a collection of residences that feel more like homes than apartments. The brief centred generous floorplans, abundant natural light, quality finishes, and strong connections to outdoor space.

PBD Architects drew inspiration from Roseville's established garden suburb character, creating a building that sits comfortably within its surroundings rather than dominating them. The architecture incorporates natural materials, soft forms, layered landscaping, expansive balconies, and generous setbacks to strengthen the connection between residents and the suburb's leafy environment.

"The focus was on designing spacious, house-like residences for discerning owner-occupiers and downsizers who wanted to remain on the North Shore without compromising on comfort, privacy, or design," PBD said.&nbsp;

"Every apartment was to feel considered, timeless, and highly functional."

[smartcode_project:default project_id=7395 project_image_fid=278195]

Inside, residences feature engineered timber flooring, stone kitchen benchtops and splashbacks, integrated Fisher &amp; Paykel appliances, ducted air conditioning, and large outdoor entertaining areas designed to take advantage of district and treetop views.

Residents will also have access to a rooftop barbecue and lounge area, alongside practical amenities including parcel lockers, EV charging capability, bicycle storage, a dog wash bay, and a basement car wash facility.

The majority of purchasers so far have been local owner-occupiers from Roseville, Lindfield, Chatswood, Killara, and the broader Upper North Shore, many of whom are transitioning from larger family homes.

"Buyers are looking for spacious, house-like apartments that allow them to downsize without feeling like they are sacrificing comfort or functionality," Hyecorp noted.

"They value large kitchens, generous living areas, ample storage, quality finishes, secure parking, lift access, and low-maintenance living."

[smartcode_project:default project_id=7395 project_image_fid=278204]

Juliet sits directly opposite Roseville Train Station and within walking distance of Roseville Village, while Chatswood's retail and dining precinct is only minutes away. The development is also surrounded by some of Sydney's most established schools, including Roseville College, Ravenswood, Pymble Ladies' College, and Knox Grammar, as well as nearby parklands and golf courses.

Juliet is currently more than 75 per cent sold ahead of its anticipated completion in late 2026.

[smartcode_project_cta:default project_id=7395]

Juliet to sit quietly amid Roseville apartment boom

Sherpa Property Group has unveiled the third instalment of its Flourish series, securing full approval for the two-tower, $500 million Flourish Soleira development in Palm Beach.

<a href="https://www.apartments.com.au/new-apartments/flourish-soleira-1150-1154-gold-coast-highway-palm-beach-qld-4221">Flourish Soleira</a> will rise from a prominent site in the commercial heart of Palm Beach, the long-time home of Cash Converters and a range of local retailers.

The project will introduce a new retail and dining precinct at ground level, beneath 286 apartments.

[smartcode_project:default project_id=150017 project_image_fid=370959]

“We’re very committed to not only providing affordable residential offerings that are much needed in Palm Beach, but also delivering a vibrant new commercial heart that complements the extraordinary growth of the southern Gold Coast,” Sherpa Property Group founder Christie Leet said.

The development will sit under Sherpa's Flourish brand, which is aimed at providing a pathway into the beachside suburb for locals, first-home buyers and downsizers. In a move designed to assist first-home buyers entering the market, Sherpa has reserved all one and two-bedroom, one-bathroom apartments exclusively for eligible first-home buyers.

[smartcode_project:default project_id=150017 project_image_fid=370964]

“Our vision through Flourish is to create a vibrant retail and lifestyle focal point within the Palm Beach centre zone, delivering thriving communities underpinned by lifestyle-rich locations,” Leet said.

“So far, Flourish has been an incredible success, and we hope to carry this momentum as we progress the next two Flourish projects in Palm Beach.”

[smartcode_project:default project_id=150017 project_image_fid=371430]

Located across 1150-1164 Gold Coast Highway and 3 Sixth Avenue, the development will comprise two towers. The northern tower will deliver 154 apartments, while the southern tower will add a further 132 residences, helping address ongoing demand for new apartments in the tightly held coastal suburb.

Flourish Soleira will also feature the most extensive rooftop amenity offering ever delivered in Palm Beach.

The two towers will be connected by a skybridge, with residents gaining access to a rooftop recreation deck featuring a full-width swimming pool, hot and cold plunge pools, wellness spaces, a gymnasium, private dining facilities, massage treatment rooms, barbecue areas, a basketball court, golf simulator, indoor and outdoor dining spaces, sun lounges and extensive landscaping.

LPS Group is expected to start construction later this year.

Sherpa is already well advanced on construction of its debut Flourish project, Flourish Amargo, located just around the corner from Soleira. Meanwhile, Flourish Oasis, positioned opposite Amargo, recently commenced construction and has nearly sold out its collection of 47 apartments.

[smartcode_project_cta:default project_id=150017]

Sherpa unveils $500m mixed-use Palm Beach precinct, Flourish Soleira

Are mortgage holders set to get a reprieve from the RBA in 2026?

Big Four bank NAB believes so. They are now expecting the next move from the RBA to be a cut, rather than a hike, which they had pencilled in for August. They are unsure of the timing of the cut however, they note in their latest&nbsp;NAB Economics RBA Watch.

NAB Chief Economist, Dr Sally Auld, said recent data suggests the economy has lost momentum and the outlook for rates has shifted, noting that the broader economic backdrop has changed since earlier in the year.

“The next move in the cash rate is likely to be down, but the timing is uncertain," Dr Auld said.

"In February, growth was above trend, the economy was operating above capacity and there was uncertainty over the restrictiveness of rates. None of these conditions exist today,” she outlined.

Dr Auld said recent data pointed to softer momentum across the economy while acknowledging that at the same time, uncertainty remains a key feature of the outlook.

“Both Q1 GDP data and the NAB business survey suggest momentum in the economy has slowed, meaning that growth has likely peaked for the cycle. That said, we are cognisant there is still considerable uncertainty around the outlook, both with respect to activity and inflation.”

Dr Auld said inflation risks and labour market outcomes would be important to watch.

“On the prices side, we are still forecasting above target core inflation through to mid-2027. Margins will compress and weaker labour market outcomes are a risk.”

She said tighter financial conditions are expected to weigh on housing and activity.

“Tighter financial conditions will be reflected in a slowing in house price growth and housing credit growth. In summary, we have greater conviction that the next move in rates is down, but less conviction on the timing.”

Mortgage relief? NAB forecasts RBA rate cut, not hike, after softer economic conditions

Laing+simmons

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Laing+Simmons Corporation has been purchased by a partnership comprising members of the company’s head office team.

The likes of managing director Leanne Pilkington, who is also the president of the Real Estate Institute of NSW, and some of the network’s highest-profile and longest-serving principals including D’Leanne Lewis, Ray Fayad and Nicholas Efrossynis, are part of the buying syndicate.

The New South Wales-based boutique real estate franchise, which has a total of 43 offices in metro and regional NSW, was bought from the Dexar Group for an undisclosed sum.

Leanne Pilkington said the purchase by members of the network demonstrates the value and belief in the brand.

“The purchase of Laing+Simmons by network members highlights the confidence we have in the business and the potential for growth we see in the future.

"When the opportunity to acquire Laing+Simmons arose, the demand among franchisees was strong and the offer was fully subscribed quickly, demonstrating the belief in the brand,” Ms Pilkington said. 

“Laing+Simmons has been a fixture in the New South Wales real estate landscape since 1967. We recognise the industry is undergoing rapid evolution, which means franchising needs to evolve as well.

“No-one is better placed to understand the needs of today’s business owners than agency principals, who operate at the coal face every day.

“The new shareholding group is very diverse, in relation to age, location and of course gender. This will ensure a holistic direction is set for the business which welcomes and benefits a broader demographic of network partners and their teams.

“This diversity will underpin our future growth as we look to grow the Laing+Simmons network in select metropolitan and regional locations in 2021 and beyond.

“This internal acquisition means we have skin in the game. We believe so strongly in the brand that we acquired it. Our future partners and office principals can be confident in our commitment to support them and the growth of their business with a view to helping them create a long-term asset for the future.

“The ambitions of ownership, our existing franchisees and those we welcome in the future are completely aligned. This provides us a solid platform for future growth,” she said.
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The New South Wales-based boutique real estate franchise, which has a total of 43 offices in metro and regional NSW, was bought from the Dexar Group for an undisclosed sum.



Laing + Simmons bought by their top network members

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<div class="column">Laing+Simmons has struck a new partnership with Making Meditation Mainstream, a local initiative with a national footprint and a global vision, to bring the supportive practice of mediation to local people and help tackle the challenges of mental health in the community. The offices at Laing+Simmons Narrabeen, Laing+Simmons Dee Why and the new Northern beaches team at Laing+Simmons Young Property have joined forces with Laing+Simmons head office to help Making Meditation Mainstream grow its movement to new suburban locations in Sydney, as well as other Australian cities and internationally locations as well.
Each Saturday at sunrise, Making Mediation Mainstream takes members of the community through a peaceful mediation experience to help them connect with nature and each other. Free to all and open to everybody, the movement has 14 locations in Australia and is growing, with the first international location soon to begin in Switzerland and Hawaii on the cards soon thereafter.
Laing+Simmons is known for its people-first culture which emphasises the need for its people to care for each other like they would a member of their family. The company has an Employee Assistance Program in place which makes confidential counselling services available free for team members who might be experiencing difficulties either in their work or personal lives.
The new partnership is a natural fit with the company’s family culture, said Laing+Simmons Managing Director Leanne Pilkington.
“Improving mental health outcomes for people in the Laing+Simmons family, including our team members, our customers and the communities in which we operate, is something we’re emotionally invested in. it makes sense for us to formalise a partnership with an organisation which shares the same values and, importantly, offers a solution,” Ms Pilkington said.
“Our head office staff as well as people from our Northern Beaches teams actively participate in the initiative. Societal mental health challenges have been exacerbated by the pandemic to lead many people to experience feelings of anxiety, stress, isolation, depression and more.
“By supporting Making Mediation Mainstream, which in turn supports Lifeline, we can make a tangible effort to provide a solution which some people will be able to derive real, transformative benefits from,” she said.
Making Meditation Mainstream was born on Sydney’s Northern Beaches in 2018 – a bad year for the area with 33 recorded suicides – with the objective of tackling mental health challenges through meditation as a supportive practice that can nurture a person’s connection to self, to nature and to each other.
It’s a registered charity which directly supports Lifeline on the Northern Beaches.
The partnership with Laing+Simmons comes at a time when Making Meditation Mainstream is gearing up for a major ‘Big Beach Sit’ event to coincide with Mental Health Month in October, in collaboration with Lifeline. Watch this space for more information on this world-first event.
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New partnership to tackle mental health on Sydney's northern beaches: Laing+Simmons

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A seven-bedroom, five-bathroom house in Riverstone sold through Laing+Simmons estate agent, Nathan Chapman for $3.65 million on July 17, 2020. 
The <a href="https://www.realestate.com.au/sold/property-house-nsw-riverstone-132980546" target="_blank">79 Brighton Street property</a> features a wide frontage, six bedrooms all with built-in or walk-in robes, master suite with walk-in robe and ensuite, and a fully equipped classical kitchen with gas cooking, stone bench and quality stainless steel appliances. 
The approximately 6600 sqm parcel of level land also features an automatic triple lock up garage, oversize workshop with bathroom, and a separate fully self-contained studio with bathroom, guest bedroom, wet bar and large open plan games room.
Laing+Simmons advertised the property's potential for redevelopment. The site has been a potential 3036 sqm childcare centre and a DA has been lodge mid-2018. 
The property was last sold for $2.8 million in 2017 and $185,000 in 1996. 
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2020/7/17/13_Riverstone%202.jpg" alt="">
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Grand residence in Riverstone sold for $3.65 million

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Real estate agent Ray Fayad has joined Daniel Mourad as co-principal of the new Laing+Simmons Oatlands and Carlingford offices.
Mr Fayad, long-term principal of Laing+Simmons Parramatta and Granville offices in western Sydney, said the new office would enhance the service customer in the area locals affectionately refer to as Kingsdene.
“This is an area currently undergoing significant change. The predominance of single-level freestanding homes on large blocks is being complemented by newer, luxury homes that are breathing new life into the established area,” Mr Fayad said.
“The Oatlands, Carlingford, Dundas and North Rocks areas are a beautiful, convenient and spacious place to raise a family and as such, demand for homes in the area is strong and growing.
"We’re investing in the local community now because we want to be part of the growth to come,” he said.
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Ray Fayad joins new Laing+Simmons Oatlands and Carlingford

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Laing+Simmons has welcomed a branch to the franchise.
Laing+Simmons Hunters Hill joins the network this week under the local leadership of Richard Pickton.
The Laing+Simmons Hunters Hill team was formerly Ray White.
Mr Pickton says the decision to join the Laing+Simmons family was based on "culture".
“We recognised it was time to elevate our business to the next level in terms of growth, and to do this we wanted to ensure we would have the right support and, importantly, the right culture behind us,” Mr Pickton says.
“The real estate market locally is going through a new phase where buyers are taking a more cautious approach to maximise value for money, yet the quality of properties and  lifestyle on offer in Hunters Hill ensure demand remains robust."
“Local expertise is the most crucial ingredient in these changing times and this, combined with the customer-first focus that characterises Laing+Simmons, will hold us in great stead going forward,” he says.
Laing+Simmons Network Growth Manager Travis Wentriro says the Hunters Hill office represents a key strategic addition in the company’s growth plans.
“This is a market where we needed to have a presence and with Richard and his team now part of the family, we’re fortunate to welcome the area’s leading team to the group and we look forward to supporting their long-term growth,” Mr Wentriro says.
The new Hunters Hill office is the latest in a string of new offices to join the Laing+Simmons network this year, and there’ll be more to come soon, Mr Wentriro says.
“We’re in advanced discussions with several best-in-business operators, both in Sydney and in key regional areas, and anticipate making some further announcements in the near future,” he concluded
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Hunters Hill Ray White, now a part of Laing+Simmons network

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Laing+Simmons has opened an office in Sydney’s north west at Kellyville.
Sunny Lee (pictured above) and the team behind the former Ray White Kellyville have take on the business.
“Our people understand the local market," Lee said.
"We live here ourselves.
"Kellyville and surrounding suburbs have an opportunity to buck the wider Sydney trend in real estate, with new infrastructure investment, better connections and relative affordability compared to other suburban markets making the north west a real drawcard.
“But vendors need genuine local experience to get the best outcomes, and buyers want to recognise that they’re achieving value for money too. That’s where we come in,” Mr Lee says.
Laing+Simmons managing director Leanne Pilkington noted last year Laing+Simmons celebrated 50 years of leadership at the local market level.
"This year we’re in the process of growing our presence in the key metropolitan and regional locations we’ve identified to ensure this position of local market strength increases,” Ms Pilkington said, adding that its plans in select markets came without losing sight of the boutique model.
Laing+Simmons network growth manager Travis Wentriro says the group’s expansion is aimed at attracting best-in-business operators.
 
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