A who's who of Australian surfing, business and entertainment has emerged on title records following the completion of Esprit Rainbow Bay, the latest boutique beachfront apartment development by former professional surfer Paul Gedoun's S&amp;S Projects.

The completed project has attracted an enviable collection of owners, many with long-standing ties to the southern Gold Coast and the surf culture that has helped define Rainbow Bay and neighbouring Kirra for generations.

Given Gedoun's own background in surfing, it perhaps comes as little surprise that some of Australia's most recognisable surfers have chosen to buy into the development overlooking one of the country's most celebrated stretches of coastline.

Pezet Matheson directors Jayde Pezet and Todd Matheson launched the project in late 2021, and have managed the sales campaign all the way through to its sell-out and recent completion.

<img alt="Esprit" data-entity-type="file" data-entity-uuid="08fc6261-b84e-4b09-8a44-66d3067fd0d1" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-29%20at%208.51.05%E2%80%AFAM.png?VersionId=4AOcb6ETZwNUnMPdTtz1B3pZAIB_jgZ2" />

Former world champion Mick Fanning, who grew up in Coolangatta, secured an apartment in 2023. He paid&nbsp;$2.07 million. Last year he sold his Bilinga home for over $16 million.

Three-time world champion Joel Parkinson also purchased in the development, alongside big wave surfer Mark Mathews. Mathews bought the most expensive apartment in the building, spending just over $4 million.

Joining them is Rip Curl founder Doug Warbrick, whose company helped shape Australia's global surfing industry over the past five decades.

The appeal of Rainbow Bay has extended well beyond the surfing community.

International DJ Paul Fisher purchased an apartment through his investment vehicle, YLB Developments, an abbreviation of his trademark phrase "You Little Beauty".

The purchase comes as Fisher and his wife Chloe are developing their own luxury apartment project further north in Palm Beach. Their boutique beachfront development, Pescado, comprises just seven apartments on Jefferson Lane, which start from just shy of $6 million. The couple intend to retain the two-level penthouse as their Australian base between international touring commitments.

Melbourne Storm coach Craig Bellamy and his wife Wendy have also invested in Esprit, purchasing two apartments after spending decades holidaying on the southern Gold Coast. They also have a luxury apartment in Joe Adsett's Rockpool, less than 400m away from Esprit.

<h2>Boutique project draws owner-occupiers</h2>

Esprit launched in 2021 and sold strongly, with buyers drawn to its boutique scale, beachfront position and contemporary design.

The completed development comprises 94 apartments across 11 levels, offering expansive floorplans designed primarily for owner-occupiers rather than the investor market.

Crowning the building is Club Esprit, pitched as being the Gold Coast's first residential rooftop wellness centre. The roof features a&nbsp;25 metre magnesium lap pool, which is surrounded by wet daybeds and poolside cabanas,&nbsp;multiple barbecue areas,&nbsp;a yoga and relaxation play lawn, and a private dining room with a kitchen scullery, bar, lounges, and an outdoor terrace.

The wellness centre is&nbsp;fully equipped with a Technogym, ice bath, infra-red sauna, steam room, thermal room, and treatment room. The roof has views spanning&nbsp;Rainbow Bay, Snapper Rocks and the Pacific Ocean.

<h2>S&amp;S Projects continues to shape Rainbow Bay</h2>

S&amp;S Projects founder Paul Gedoun has become one of the key figures behind Rainbow Bay's evolution over the past several years.

After establishing S&amp;S Projects, Gedoun has focused on delivering lifestyle-driven apartment developments designed primarily for owner-occupiers seeking a permanent coastal home.

Esprit is Gedoun's third completed project in Rainbow Bay, following Flow and Awaken, both of which achieved record prices for the suburb.

He is now delivering <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, a 38-apartment development on Boundary Street that is currently selling, and has no plans to leave the precinct anytime soon. S&amp;S Projects has also lodged plans for its fifth Rainbow Bay development, an 88-apartment project on Boundary Street featuring a strong wellness focus.

Read more:&nbsp;<a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">First look: S&amp;S Projects proposes 88-apartment wellness tower at Coolangatta's Boundary Street</a>

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Joel Robinson

Who's who of buyers revealed as Esprit Rainbow Bay settles

Nature Based Cities (NBC), the not-for-profit organisation focused on improving biodiversity and nature outcomes in urban development, has launched its latest industry design guidelines and accreditation framework, this time targeting precinct-scale residential communities.

The move extends NBC’s influence beyond its initial focus on medium and high-density residential developments. Several projects have already achieved NBC accreditation since the launch of its Medium &amp; High-Density Residential Guidelines in early 2025.

The expansion into masterplanned communities and new residential precincts reflects the growing need for stronger nature-positive benchmarks as Australia’s outer suburban growth corridors continue to expand at pace.

Paul Hameister OAM, NBC Founder and the Executive Chairman of Melbourne developer Hamton who itself leans heavily into nature and biodiversity in its developments, says the&nbsp;nature-first approach to mitigate the effects of climate change has become standard in other parts of the world such as the UK, but Australia is lagging.&nbsp;Australia’s environmentally sustainable design (ESD) rating tools have no minimum mandatory requirements for living landscapes.

“We’ve always wanted to do more, and we know other developers who want to do more, but the ESD rating tools just aren’t there,” Hameister says. “In Australia, you can have a five-green-star rated building that’s concrete and glass with not a blade of grass. 
 
“The focus is on reducing emissions, which is laudable, but there hasn’t been enough attention paid to protecting and re-establishing nature. We need both for the health of the environment and for communities.”

He says that having now&nbsp;made good progress in supporting developers of medium and high-density residential projects, NBC is now looking to bolster better nature-based decision-making and recognise developers of greenfield projects in the outer ring and large inner-ring brownfield precincts, who want to champion nature and living landscape as a defining feature.

Since 2022, the not-for-profit has sought to remove the roadblocks preventing developers from incorporating nature and living landscapes into their projects, shifting the conversation from the reduction of emissions and grey infrastructure, toward recognising nature as an essential infrastructure.

The New Communities Design Guidelines and Scorecard arm developers with the tools needed to deliver a nature positive outcome for their new communities. Intended to be adopted at the outset of the planning process, the guidelines are designed to help create communities that are cooler, healthier and more resilient while also enhancing social wellbeing and long-term economic value.&nbsp;

New Communities developers seeking accreditation will be independently assessed across a range of key criteria including ecology, tree canopy, biodiversity, and walkability. Once the masterplan is complete and submitted for approval, the scorecard is formalised based on proposed outcomes. Projects that meet the NBC criteria will receive either Commended or Exemplary accreditation outcomes, creating a clear benchmark for nature-positive new communities in Australia.&nbsp;

Janis Fischer, Director at Tract and NBC Advisory Council member, said the development of new communities in our suburbs can have a substantial impact on nature and biodiversity.

"By incorporating nature-based design principles at the inception of a project, developers and their design teams can achieve nature positive outcomes that are good for both people and the planet.’’&nbsp;

NBC accredited New Community projects will gain access to NBC branding and marketing tools to help communicate their nature-based credentials to purchasers and the broader market.&nbsp;

Nature Based Cities: A new Australian benchmark for developing nature-positive new communities

Apartment buildings are increasingly being designed around how people actually live day to day, not just how they want a building to look.

For buyers, that shift is showing up in practical inclusions that respond to changing habits. Work-from-home spaces, EV charging, wellness amenities, secure bike storage and parcel management are becoming part of the broader apartment conversation, reflecting a move toward buildings that reduce friction in everyday life.

Online shopping has become one of the clearest examples of that change.

Australians spent a record $82.6 billion online in 2025, with nearly one in four retail dollars now spent online. That has made parcel delivery a regular part of apartment living, rather than an occasional inconvenience.

For apartment residents, however, the delivery process can be less straightforward than it is for detached homes. Parcels may be left in lobbies, redirected to Post Offices, missed entirely, or placed under the responsibility of building managers and concierge teams.

That is why secure parcel infrastructure is increasingly being considered alongside more familiar apartment amenities.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/-VjjLwoViX0?si=A3k7ws9NX35Uac7_" title="YouTube video player" width="560"></iframe>

Australia Post Parcel Lockers offer one way to address the issue. When a parcel arrives, residents receive a notification through the AusPost app or SMS, then collect it using a QR code or one-time PIN. The parcel is kept secure, accessible and removed from common areas.

The broader Parcel Locker network now includes more than 1,500 locations across Australia, positioned at Post Offices, shopping centres, supermarkets, transport hubs and other accessible locations.

For new apartment projects, the relevance is clear. A building’s amenity offering is no longer only about lifestyle spaces, but also about convenience, security and functionality.

As buyer expectations evolve, secure parcel delivery is becoming part of the same design conversation as flexible working, sustainable transport and resident wellbeing.

It is one less thing for residents to worry about, and another example of apartment design adapting to the way Australians now live.

Apartment design is adapting to the way Australians shop

While school holidays and trips to Europe tend to define the winter property market, there's been no cold snap at <a href="https://www.apartments.com.au/new-apartments/the-walden-north-sydney-177-walker-street-north-sydney-nsw-2060">The Walden</a> in North Sydney.

Developer-builder&nbsp;<a href="https://www.apartments.com.au/developers/aland">ALAND</a> sold more than $35 million worth of apartments throughout June, including a $6.8 million apartment that now ranks among the highest apartment sales ever recorded in North Sydney.

SRM Residential agent Ben Stewart said buyer demand throughout June reflected a mix of improving market confidence and longer-term thinking from owner-occupiers.

"We're seeing strong demand from owner-occupiers who are taking a longer-term view," Stewart said.

"Many recognise the opportunity to secure an apartment in an iconic building and premium location while values remain attractive. They may initially lease the property, but the intention is to eventually move in themselves, rather than purchasing purely as an investment."

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Located at 177 Walker Street, The Walden will deliver 161 one, two, three and four-bedroom residences across a 30-storey tower designed by Rothelowman. Every apartment occupies a corner position, maximising natural light, cross ventilation and views across Sydney Harbour, the Opera House, Sydney Heads and the northern districts.

Rather than a traditional balcony, the residences feature winter gardens that seamlessly extend the open plan living areas, creating versatile spaces for relaxing or entertaining throughout the year. Floor-to-ceiling glazing draws in natural light while showcasing sweeping views from the building's elevated Walker Street position.

Every apartment features high-end Calacatta marble, bespoke joinery, and fully integrated appliances.

The larger residences have been planned with distinct entertaining and private zones, with many master suites positioned on corners to capture natural light and harbour views. Walk-in dressing rooms, freestanding baths and refined stone finishes reinforce the house-like feel that has resonated with downsizers and owner-occupiers.

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Rothelowman Principal Ben Pomroy said the project was designed to make the most of its unique position overlooking the harbour.

"The Walden is a celebration of all things beautiful, curated for those who expect nothing less than exceptional," Pomroy says.

"Meticulously designed entertaining spaces and light-filled living areas that capitalise on capturing the natural beauty of Sydney's iconic harbour."

Residents will also have exclusive access to The Pavilion, a dedicated amenity building featuring a rooftop pool, wellness studio, gymnasium, sauna, concierge service, residents' lounge, private dining spaces and work-from-home facilities.

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The project marks ALAND's first major luxury apartment development in Sydney's inner-city market after more than two decades delivering residential communities across Greater Sydney.

Founder and CEO Andrew Hrsto previously said the rarity of the Walker Street site made it an opportunity the company could not overlook.

"This is a rare opportunity to bring a truly exceptional project to life in one of Sydney's most iconic locations, and to showcase our craftsmanship and design expertise at a world-class level," Hrsto said.

[smartcode_project:default project_id=134323 project_image_fid=6383]

The Walden has been introduced to the market at a time when demand for living in North Sydney is at an all-time high. Billions of dollars have been invested in infrastructure, including the recently opened Victoria Cross Metro station, located just 300 metres from The Walden, providing residents with direct access to the Sydney CBD in just minutes.

Private investment has also transformed the area through the arrival of new retail and dining destinations, elevating the lifestyle offering in what was once considered primarily a commercial precinct rather than an aspirational residential address.

The Walden is currently under construction and is scheduled for completion in 2028.

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ALAND records $35 million in sales in North Sydney as The Walden bucks quiet winter selling season

The long-awaited redevelopment of the former Eastlakes Shopping Centre site has reached a major milestone, with Conquest's plans for a new mixed-use precinct officially placed on public exhibition.

The State Significant Development Application would transform the 1.7-hectare site at <a href="https://www.apartments.com.au/new-apartments/19a-evans-avenue-eastlakes-nsw-2018">19A Evans Avenue</a> into one of Sydney's largest urban renewal projects, delivering 736 apartments above a new shopping centre anchored by Woolworths, alongside specialty retail, dining, commercial space and new public open spaces.

The public exhibition marks the next chapter for the project after <a href="https://www.apartments.com.au/developers/conquest">Conquest</a> acquired the stalled Stage Two development from Crown Group, who completed the first stage across the road prior to their voluntary liquidation.

<img alt="First look: Conquest unveils plans for 736-home Eastlakes Shopping Centre redevelopment" data-entity-type="file" data-entity-uuid="5fca22c5-d1ed-4e2c-8801-03f7df1eafc8" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/eastland%20podium.png?VersionId=uomwr41nF8CmLUZRDcu3mHQechlbxucS" />

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Designed by DKO Architecture, the proposal comprises four residential buildings ranging from 14 to 18 storeys above a two-level retail podium. The development would deliver 736 apartments, including 74 affordable homes, 215 Build-to-Rent apartments and 521 market residences. Provision has also been made for dual-key apartments, which could increase the total number of dwellings to 877.

At ground level, the shopping centre has been designed as the suburb's new meeting place, anchored by a full-line Woolworths and complemented by a curated mix of fresh food retailers, cafés, restaurants, health services and everyday convenience shopping. Generous pedestrian links and landscaped public spaces will connect the retail precinct through to Jack Mundey Reserve, creating a more walkable and connected neighbourhood.

Conquest CEO Michael Akkawi said the redevelopment was about far more than replacing a shopping centre.

"Eastlakes has been overlooked for too long, and this is the community’s moment. We are building a shopping centre and homes, a genuine heart for the suburb, and we genuinely want locals to help shape it."

"We enrich communities through the creation of homes, places, and experiences designed for life, built to last, and owner for generations. That starts with listening, so we warmly encourage everyone with a connection to Eastlakes to view the plans and share their thoughts."

<img alt="First look: Conquest unveils plans for 736-home Eastlakes Shopping Centre redevelopment" data-entity-type="file" data-entity-uuid="22f6fb20-54fb-4bd7-8a92-48fafdd00608" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/eastland.png?VersionId=cugp7s9hrMHGJJdYzkeAkrFoQgnF4GXf" />

DKO said the design had been shaped by the site's landscape setting and surrounding open space.

"Our vision for the site embraces its unique Bidjigal identity by blending the residential living with generous landscaping and a material palette inspired by the Bidjigal locality, and celebrating the panoramic views to Botany Bay and the wetlands reserves."

"Taking cues from Country, we seek to harmonise built form with the landscape and lightly touch the earth. By reconnecting, retaining and regenerating existing ecology, and weaving in natural elements, we can deepen our connection to Country."

The landscape strategy extends across the podium and rooftops, incorporating communal gardens, children's play areas, lawns, community gardens, family gathering spaces and extensive tree planting. New landscaped links will also strengthen the connection between the precinct and Jack Mundey Reserve, while publicly accessible open spaces have been integrated throughout the development.

The proposal builds on Conquest's broader placemaking strategy for the site. Through an ongoing partnership, local artist Joe Rashbrook has been appointed Urban Art Curator, working alongside young residents to transform the project's site hoardings into a public art gallery that allows the community to engage with the redevelopment before construction is complete.

Conquest has rapidly expanded its development pipeline since acquiring the Eastlakes site, with more than $6 billion worth of mixed-use projects now in planning across Sydney, including Stanmore, Castlecrag and Waterloo.

Conquest CEO Michael Akkawi said the redevelopment was about far more than replacing a shopping centre.

First look: ‘Far more than replacing a shopping centre’ as Conquest unveils 736-home Eastlakes redevelopment

Eastlakes

Crown Group has been announced the winner of the Urban Taskforce Australia 2022 Development Excellence Awards in the Mixed-Use Development category for its $1 billion master-planned project, The Grand Eastlakes, creating &ldquo;the new east&rdquo;.

Completed in January at the start of the year, Stage One of the development comprises 133 apartments, complete with a rooftop entertaining area and swimming pool, as well as a ground floor shopping centre which is home to 15 retailers, anchored by a large-format Aldi Supermarket, Woolworths Metro, Australia Post and a variety of speciality stores and services.

<img alt="" height="3125" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/ts_14_of_14.jpg" width="5000" />

Chair of the Urban Taskforce Judging Panel, Chris Johnson said The Grand Eastlakes by Crown Group represented an exemplar project in mixed use developments and urban renewal.

&ldquo;It will significantly revitalise this previously overlooked area of Sydney and create immeasurable benefits for the local community, allowing it to better meet the needs of the future forecast population growth,&rdquo; he added.

The entire purpose of The Grand Eastlakes was to breathe new life into an area of Sydney that has largely been missed in the development booms of the east in the past 10 years said Crown Group Chairman and Group CEO Iwan Sunito.

The project comprised a grand vision designed to embrace and enhance the already vibrant Eastlake&rsquo;s culture he added.

&ldquo;Once the entire precinct is complete, it will deliver new public realms for shopping, dining and lifestyle experiences. These will include a rejuvenated parkland adjoining and open-air dining strip, community services such as a medical centre and childcare centre and is positioned to become the new town centre for the area. The new east will be a destination for every convenience, enjoyment and celebration.&rdquo;

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&ldquo;Crown Group are in constant consultation with the surrounding community as to what their requirements are and attempt to ensure the retail element answers those needs, now and into the future.

&ldquo;Crown Group&rsquo;s investment into the area has seen once stagnant unit sales and prices in the surrounding areas steadily rise over the last six months, and interest in the area from investors has increased significantly also.&rdquo;

Developed on both sides of Evans Avenue in the heart of Eastlakes, the dual-staged master-planned urban renewal project comprises 490 apartments designed by acclaimed architecture practice,&nbsp;fjmt,&nbsp;with two retail precincts on both sides of the project.

[smartcode_project:default project_id=7652 project_image_fid=190036]

Stage Two, located on the south side of Evans Ave, is set to commence construction later in the year, consisting of 357 apartments positioned above a sprawling 13,000 sqm three storey ultra-modern shopping centre, designed by Buchan Group, featuring 80 high-end and convenient retail outlets including a full line Woolworths and a contemporary, community town centre including a medical centre and public library.

A new eat street will also offer an array of restaurant and dining options, alongside apartments set across five high-rise buildings.

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alisonwarters@gmail.com

Crown Group takes out Urban Taskforce award for mixed use Precinct The Grand Eastlakes

Landlord investors at Crown Group&rsquo;s latest master-planned community, The Grand Residences in Eastlakes, are achieving record high rental returns due to an unprecedented influx of renters into the area since the start of the year.

Crown Property Agency, Crown Group&rsquo;s property management division which manages all rental properties for investor purchasers, has found investors at The Grand Residences are reaping the rewards of achieving rental yields close to four per cent due to the tight rental market that Sydney is currently experiencing with ultra-low vacancy rates sitting under two per cent across the city.

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The developer completed stage one of the dual-staged development in January this year comprising 133 apartments and a 15-retail outlet shopping centre anchored by a larger format 1600 sqm ALDI and a Woolworths Metro.

Settlements are now complete and new tenants and apartment owners have moved into their new homes. Crown Property Agency Director, Anthony Caudullo noted the pent up demand for the rental properties, as The Grand Residences is the group&rsquo;s first brand new completed residential community in Eastlakes for sometime.

&ldquo;This is fantastic news for investors who are seeing rents returned to pre-Covid levels. Q1 2022 saw rents increase between eight per cent and 12 per cent across the apartments we manage in Sydney,&quot; Caudullo said.

Apartments at The Grand Residences are achieving rents of $580 per week for a one-bedroom plus study/media room, $775 per week for a two-bedroom and up to $1,080 per week for a three-bedroom apartment, which Caudullo thinks is a record for the suburb.

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&ldquo;Days on the rental market has dropped from six weeks during Covid down to 12 days on average this year; indicating the market in Sydney&rsquo;s eastern suburbs is particularly hot at the moment,&quot; Caudullo added.

&ldquo;The Grand Residences has attracted young professionals from outside the immediate area from areas such as Mascot, Rosebery, Waterloo and Zetland which is uncharacteristic for this area. They have been attracted to the premium quality of the apartments with car spaces, amazing amenities, a ground level shopping centre and location close the city as well as the eastern suburb beaches,&rdquo; he said.

&ldquo;Demand in the area was initially driven by returning international students before the universities opened up. Now interest remains so high, we actually have a list of tenants wanting to move into The Grand Residences.&rdquo;

The $1 billion community is set to transform the suburb, adding residential relief in Sydney&rsquo;s continuing housing demand.

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&ldquo;We are dramatically transforming the suburb of Eastlakes building a modern, new urban village which will breathe new life, energy, optimism and renewal into this sleepy yet brilliantly located suburb in Sydney&rsquo;s highly coveted east,&rdquo; said Crown Group Chairman and Group CEO Iwan Sunito.

Developed on both sides of Evans Avenue in the heart of Eastlakes, the dual-staged masterplanned urban renewal project comprises 490 world-class luxury apartments designed by acclaimed tier one architecture practice, FJMT with two retail precincts on both sides of the project.

Stage Two, located on the south side of Evans Avenue, consists of 357 apartments positioned above a 13,000 sqm three storey shopping centre, designed by Buchan Group, set to feature 80&nbsp;retail outlets including a full line Woolworths and a contemporary, community town centre including a medical centre and public library.

A new eat street will offer an array of restaurant and dining options alongside apartments set across five high-rise buildings.

[smartcode_project:default project_id=7652 project_image_fid=190043]

Caudullo said tenants have also been attracted to Crown Group&rsquo;s signature resort-style facilities including a swimming pool and rooftop dining area which benefits from views of the CBD and Botany Bay.

&ldquo;Buyers are attracted as well to the convenience of living right above a brand new shopping centre and only minutes from Sydney&rsquo;s Maroubra and Coogee beaches,&rdquo; he added.

Among the string of highly coveted industry awards that Crown Group has won for its slew of mixed-use projects, The Grand Eastlakes was awarded the 2013 UDIA NSW &amp; ACT Awards for Excellence for Concept Design.

The group are expected to release the final offering of apartments from Stage One soon.

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Landlords achieving rental returns up to 60% higher than other properties in the area

 

Crown Group's The Grand Residences sets new rental record for Sydney's Eastlakes

Crown Group,&nbsp;the soon-to-be national apartment developer,&nbsp; are changing the face of Sydney&#39;s inner eastern suburb Eastlakes&nbsp;with their $1 billion lifestyle precinct, The Grand Eastlakes.

Formerly known as Eastlakes LIVE, the multi-stage development has been dubbed &#39;the new east&#39; by the team at Crown and will home nearly 500 apartments across five buildings, a new eat street, and a two retail precincts, set on both sides of the project.

Stage one, located on the north side of Evans Ave and opening imminently, includes 133 apartments located&nbsp;above a 15-retail outlet shopping centre, anchored by a larger format 1600 sqm ALDI and a Woolworths Metro.

Stage Two, located on the south side of Evans Ave, which will&nbsp;commence&nbsp;construction in late 2022, will see a further&nbsp;357 apartments built, located above their own&nbsp;13,000 sqm, three-storey shopping centre, designed by Buchan Group. That will feature&nbsp;80&nbsp;retail outlets including a full line Woolworths and a&nbsp;community town centre including a medical centre and public library.

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Crown Group Chair &amp; Group CEO Iwan Sunito said Crown Group is creating a world-class urban village and destination in its own right at Eastlakes attracting a whole new community to live, work, shop, exercise and dine with their loved ones, friends and family.

&quot;This project will celebrate and showcase the work of architects as &lsquo;placemakers and collaborators&rsquo; that goes beyond the design just of buildings and brings a new life and joy to a previously tired and uninviting urban setting, in much need of renewal and revitalisation,&quot; Sunito said.

&ldquo;What it also brings is a flow-on effect of continued urban growth and renewal, more development, public infrastructure, transport, amenities and commercial activity to Eastlakes and surrounding areas.

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Colliers Residential Managing Director Peter Chittenden, who is managing sales of stage one at The Grand Residences, said that not only is Crown Group creating Sydney&rsquo;s new east, a dynamic entertainment and lifestyle precinct but it is also an affordable alternative to other eastern suburbs or inner-city neighbourhoods where property seekers are priced out.

&ldquo;Ideal for owner-occupiers, families or downsizers wanting all of the convenience of living above a shopping centre, this project is attracting interest from young families and first home purchasers who are currently renting in the eastern suburbs, love the east but are priced out of nearby beachside suburbs. This is the next best option,&rdquo; he said.

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&ldquo;The project will also attract healthy rental returns, being a brand new development with all of Crown Group&rsquo;s spectacularly conceived resort-style facilities such as beautiful pools and rooftop dining areas, so it certainly is attractive to investors as well.&rdquo;

&ldquo;The Eastlakes Shopping Centre, which is currently operating, will be unrecognisable when the entire project is completed in late 2025,&rdquo; Chittenden added.

Crown have a solid reputation for delivering mixed-use precincts, and buyers have too benefitted in previous projects.

Property values at Top Ryde City Living, Crown&#39;s&nbsp;award-winning residential project north of the bridge which also saw 500 apartments across seven high-rise towers, saw prices increase&nbsp;33 per cent from the start of the project through to the completion.

Chittenden suggested that buying a property above a high-quality shopping centre is a great long-term investment which may increase the value of the property as well as attract tenants for rental properties.

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&ldquo;Property prices in the local area may also see a considerable uplift with the completion of The Grand precinct by late 2025 which makes buying now at the beginning of the project prudent. Given the extensive retail convenience, it&rsquo;s a wonderful opportunity for families, downsizers, first home or next home purchasers,&rdquo; Chittenden said.

&ldquo;Crown Group is genuinely transforming Eastlakes which will be a game-changer for the local area. It&rsquo;s tremendously exciting for this largely unknown pocket of Sydney&rsquo;s east to be completely revitalised and reinvigorated with stunning new amenity and immaculately finished residences,&rdquo; he said.

Among the string of highly coveted industry awards that Crown Group has won for its slew of iconic mixed-use projects, The Grand Eastlakes was awarded the 2013 UDIA NSW &amp;&nbsp;ACT Awards for Excellence for Concept Design.

Apartments are for sale from $740,000 for a one-bedroom apartment with car space, and rise to $1,520,500 for a three-bedroom apartment with car space.

Crown Group Chair & Group CEO Iwan Sunito said Crown Group is creating a world-class urban village and destination in its own right

How Crown Group are changing the face of Sydney's Eastlakes with The Grand

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Crown Group has secured ALDI as a tenant of its Eastlakes Live residential precinct which it is developing on the Eastlakes Shopping Centre site.
The supermarket will re-open with nearly 20% more retail space and a fresh new look when stage one nears completion.
The new Eastlakes Live lifestyle precinct will offer more than 500 luxury apartments and an array of new retail and dining offerings that will transform the area into a destination in itself.
Stage one of Eastlakes Live by Crown Group was launched in May 2018.
Construction is underway on stage one, which will comprise three buildings with a total 133 one, two and three-bedroom apartments and four penthouses.
It will also have a 2800 sqm retail area below offering 12 outlets including the new ALDI store, a second supermarket, bakery, butcher and chemist.
Residents will have access to sophisticated resort-style health and fitness facilities including a 25 m swimming pool and gym. They will also have a rooftop lounge, barbeque facilities, function room and landscaped gardens.
Crown Group Chief Operating Officer Pierre Abrahamse said having a new, bigger ALDI supermarket was a major milestone in creating the new town centre, which would become a drawcard attraction for residents.
Amended plans for Eastlakes Live stage two are pending council approval and include 399 new apartments across five buildings and a concept for a new town centre, with a retail and restaurant precinct that includes a full-line supermarket and eat street offering various restaurant and dining options.
Apartments are for sale from $680,000 to $1,755,000.
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Crown Group secure ALDI as Eastlakes Shopping Centre tenant

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Eastlakes Live has taken top gong for development marketing at the 2019 Asia Pacific Property Awards. 
Crown Group won the prestigious international industry award in the Five Star Development Marketing Australia category, up against competitors from all around the globe. 
Marketing launched last year for the landmark project, which is set to create an exciting new lifestyle destination close to Sydney’s best beaches and the eastern suburbs.
Eastlakes Live by Crown Group will transform the area into an urban village with a new retail and dining precinct.  
The development aims to set a new standard for retail excellence with two major supermarkets offering fresh food that reflects the cultural diversity of the neighbourhood.
There will also be a restaurant promenade, street cafes, a medical centre and landscaped gardens and children’s play areas. 
Stage one of Eastlakes Live will include 133 luxury apartments ranging from one-bedroom apartments to penthouses and 12 retail outlets below.
Resort-style health and fitness facilities include a 25 metre swimming pool, gym, barbeque facilities, function rooms, water feature, landscaped gardens, rooftop lounge and entertainment facilities.
Stage two will complete the new town centre with a mix of residential and retail components.  
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2019/5/21/Eastlakes%20Live%20by%20Crown%20Group_S040_EXT_POOL_FINAL2000-2.jpg" alt="">
Crown Group’s Marketing &amp; Communications Director, Ellie Cashman, said the award recognised the marketing team’s ability to think outside the box. 
“Crown Group is proud to have been the award winner in the 2019 Asia Pacific Property Awards for Five Star Development Marketing Australia category,” Cashman said. 
“The strategic use of digital marketing, guerrilla signage, social media and glamorous unveiling events have showcased this unique world-class development which captured the attention of people from around the world.” 
Designed by architects Francis-Jones Morehen Thorp (fjmt), Eastlakes Live by Crown Group has also won the DRIVENxDESIGN 2018 Melbourne Design Awards in the “Graphic Design – Identity and Branding – Lifestyle” category.  
The 2019 Asia Pacific Property Awards are open to residential and commercial property professionals from around the globe. 
A premium range of apartments is now available for sale at Eastlakes Live by Crown Group, from $679,400 to $1,948,000.
Penthouses are priced from $2,520,220 to $2,713,000.
Construction started in 2018.  
The display centre is now open daily from 10am to 4pm, located at 19a Evans Avenue, Eastlakes. 
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Eastlakes Live by Crown Group wins international marketing award

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Crown Group have revealed its new Eastlakes town centre development.
The image shows the modern retail and restaurant area which will be in the first stage of the $1 billion redevelopment.
Dubbed Eastlakes Live, the fjmt-designed project will comprise modern residential apartments and a new restaurant and retail precinct. 
Stage one of the development will include 134 apartments.
They will range from one-bedroom apartments to penthouses.
There will also be 12 retail outlets.
Stage two of Eastlakes Live will include a mix of residential and retail components, with details still to come, completing the modern new town centre.   The development site adjoins Eastlakes Reserve and is located eight kilometres from Sydney’s CBD and three kilometres from the University of South Wales, Sydney Airport and Green Square.
There will be two major supermarkets fresh food offerings, a restaurant promenade, street cafes, a medical centre, as well as densely landscaped gardens and children’s play areas.
Crown Group chairman and group CEO Iwan Sunito said the development was designed to "create a new entertainment and lifestyle precinct for Sydney."
“This is the first stage of our concept of creating a thriving and modern urban village - anchored by a residential component and filled with dynamic retail, entertainment and outdoor recreation opportunities.
The new development draws on the success of Crown Group’s multi-award-winning Top Ryde City Living project which successfully integrated 653 residential apartments within seven towers above a modern shopping centre. 
Crown Group will begin sales of 134 luxury apartments in the first stage of Eastlakes Live in June 2018, with completion slated for 2020.
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Crown Group reveal Eastlakes' $1 billion redevelopment

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While overall Sydney unit prices could rise a 1 to 2 per cent, many apartments in areas such as Parramatta, the Hills area, and Botany Bay suburbs like Banksmeadow, Botany, Eastlakes and Mascot could be cheaper in 2017.
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Prices in Hornsby, Cherrybrook, Pennant Hills and Berowra, Ryde and Canterbury could also fall, the Australian Financial Review reported.
The median price of apartments in Melbourne and Brisbane apartment median prices will fall higher next year, BIS Shrapnel's latest Apartments 2016 to 2022 report says.
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Apartment prices in Melbourne were likely to fall by up to 2 per cent and in Brisbane by up to 3.5 per cent.
Inner to middle-ring Sydney suburbs where the number of apartments under construction are higher than their current share of apartment stock were the weakest localities, BIS Shrapnel residential senior manager Angie Zigomanis said.
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<div>"At first pass, the greatest risks would be in Botany Bay local government area, Ryde LGA, Canterbury LGA, Auburn LGA, Parramatta LGA, Hornsby LGA and Hills Shire LGA," he said.</div>
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"However, we'd then have to overlay whether local factors, such as increased employment in Parramatta and Macquarie Park can justify the extra stock or whether the North West rail under construction will attract more occupants around the proposed stations in the Hills Shire LGA."
"Nevertheless, each of these LGAs are likely to experience softer markets than Sydney overall."
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"It won't be that big, 5 to 10 per cent tops," Mr Zigomanis said of any fall.
"At the end of the day, Sydney is still undersupplied...but landlords will have a lot of competing stock so they would need to sharpen their pencils to attract tenants."
For houses, BIS Shrapnel said forecast rises in all capital cities except Perth and Darwin.
Sydney and Melbourne house prices could rise by up to 4 per cent.
It suggests Brisbane house prices could gain 2 to 3 per cent.
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