Gold Coast developer&nbsp;<a href="https://www.apartments.com.au/developers/big-projects">Big Projects</a> has secured approval for its second Mermaid Beach project.

The developer, currently selling <a href="https://www.apartments.com.au/new-apartments/the-frederick-mermaid-beach-2265-gold-coast-highway-mermaid-beach-qld-4218">The Frederick in Nobby Beach</a>, has secured approval for its next project just 1.5 kilomnetres up the road.

The new development, dubbed&nbsp;<a href="https://www.apartments.com.au/new-apartments/glenelg-residences-2462-2472-gold-coast-highway-mermaid-beach-qld-4218">Glenelg Residences</a>, has been designed by BDA Architecture and&nbsp;will have just under 100 apartments across an 11-storey building&nbsp;at 2462–2472 Gold Coast Highway, on the corner of Glenelg Avenue just under 300m from the future Mermaid Beach Light Rail stop.

The apartments, a mix of two- and three-bedrooms, will sit above a retail-focused ground plane and under extensive rooftop resident amenities.

<img alt="Exclusive: Big Projects plot Mermaid Beach apartment development, Glenelg Residences" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/f_auto,c_limit,w_1440,q_75/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screen%20Shot%202024-06-11%20at%209.55.04%20am.png?VersionId=z6NV4izeuvhBSSVlY6vK6TPO1LxrFeaG" />

BDA said in its planning submission that the project is intended to support the area’s transition toward higher-density, mixed-use living. “This project offers the opportunity to generate appropriate higher-intensity development within the future Light Rail corridor of <a href="https://www.apartments.com.au/developments/mermaid-beach-qld-4218">Mermaid Beach</a>,” the submission noted.

At ground level, Glenelg Residences will include eight retail tenancies designed to activate the street frontage, complemented by a basement bar offering an additional hospitality element. Above, residents will have access to a rooftop amenity deck featuring an infinity pool, hot and cold plunge spas, day beds, and barbecue facilities.

The architectural approach adopts a restrained material palette of brick, textured concrete, and integrated landscaping, with cantilevered concrete frames and cascading planting intended to soften the built form. BDA described the design as aiming to create “a memorable sculptural mid-rise mixed-use building” that responds to both its coastal setting and urban context.

<img alt="Exclusive: Big Projects plot Mermaid Beach apartment development, Glenelg Residences" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202024-06-11%20at%209.55.45%20am.png?VersionId=cpjIVBqcT_sujmo2UMWkVyLcQ7WGJHaQ" />

The approval comes as the City of Gold Coast continues to plan for significant population growth, with regional targets requiring more than 100,000 new high-density dwellings by 2046.

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Big Projects, led by Matthew and John Barrett, is part of a growing cohort of developers that deliver construction in-house, providing a high level of confidence to prospective purchasers.
</section>

[smartcode_project_cta:default project_id=150260]

Joel Robinson

Big Projects secures approval for Glenelg Residences in Mermaid Beach

Sherpa Group is ramping up its investment in the southern Gold Coast by lodging a development application for <a href="https://www.apartments.com.au/new-apartments/flourish-viver-87-griffith-street-coolangatta-qld-4225">Flourish Viveré</a>, a new $350 million project in Coolangatta.

The move comes after the group’s $27 million acquisition of the 2,029 sqm site on the corner of Griffith and Warner Street, last year.

They will develop 194 apartments across a 26-storey tower, which will become Sherpa’s largest project to date.

Viveré will be the next chapter in the Flourish story, following closely behind Amargo, Oasis, and the Avenues in Palm Beach, as well as Symphony in Brisbane, all designed to deliver affordable housing in lifestyle-rich locations, giving locals a real chance to secure a residence close to the beachfront.

The HAL Architect-designed project will offer a diverse range of residences, from one-, two, and three- bedroom apartments to the premium Canopy range to luxury penthouses.

<img alt="Vivere" data-entity-type="file" data-entity-uuid="c85f5a7e-a22f-4745-8def-400adb3c0b35" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-04-15%20at%209.53.43%E2%80%AFAM.png?VersionId=OY.chur3BPExn1exQ2q8clHqWnW_CaBi" />

“The Gold Coast is undergoing a period of immense growth, with more people drawn to the incredible 
lifestyle that’s available, leading to strong growth in property prices,” said Christie Leet, founder of Sherpa 
Group.

“Our goal at Sherpa is to ensure locals are not priced out of the market in prime locations, which is why we 
created the Flourish collection.

“Flourish Vivere will form the next chapter in our portfolio, and we are so excited to be lodging the DA, marking our first project in Coolangatta.”

A signature of the Flourish developments is the communal rooftop. Flourish Vivere will showcase a private resident’s lounge, outdoor dining with barbecues and pizza ovens, heated pool, fully-equipped gym, and a wellness centre with sauna and steam room.

<img alt="Vivere" data-entity-type="file" data-entity-uuid="c09372cc-aae6-4458-af2e-f291bd19a5e5" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-04-15%20at%209.53.49%E2%80%AFAM.png?VersionId=Sc_RLXl5jiff.tnadogXjQJ_WIpDjf3p" />

The project is strategically located to offer a walkable lifestyle, with the Strand shopping centre, cafes, restaurants, shops and the beach, all just a short stroll away.

“We have meticulously planned Vivere to build on the Flourish legacy, creating a truly special project,”&nbsp;Leet added.

“Wellness, lifestyle and community are at the forefront of every decision we make, and that has not 
changed for Vivere.”

With the DA now lodged with the Gold Coast City Council, Sherpa has moved quickly to secure LPS Group as the builder, offering buyers a level of certainty that is rarely seen in today’s market.

Sherpa has delivered 16 residential projects over the past seven years with a pipeline of $1 billion, with more under construction.

Sherpa takes Flourish brand to Coolangatta, lays plans for Flourish Vivere 

S&amp;S Projects is boosting its investment at Rainbow Bay to more than $1 billion after the prolific Gold Coast developer acquired a new site for $20.25 million and immediately laid plans for a new luxury apartment project in the sought-after precinct.

The site, which is the company’s fifth acquisition at Rainbow Bay in the past four years, will be home to the company’s largest project to date after delivering 3 sold-out projects and construction progresses on Radia worth a combined $215m. 
S&amp;S Projects is currently finalising plans for its latest strategic acquisition, a 1,518 sqm site located 209-213 Boundary Street in Coolangatta, with a development application expected to be lodged within weeks.

The luxury residential development will build on the company’s highly successful projects at Rainbow Bay, comprising Flow, Awaken, Esprit and Radia, with Radia currently under construction by Hutchinson Builders.

“We have been unflinching in our commitment to Rainbow Bay and the transformation we have helped drive in this incredible part of the Gold Coast, which is among the city’s most desirable residential locations,” said S&amp;S Projects founder and director Paul Gedoun.

“Our fifth project will reflect the best of what we have done so far to create a lifestyle precinct that is second to none.”

The latest development, which has yet to be named, is proposed to accommodate 88 luxury apartments in a design that will immerse residents in a unique wellness lifestyle that expands on the legacy of S&amp;S Project’s earlier developments at Rainbow Bay.

The development will feature an expansive rooftop garden and wellness centre with a resort- style pool, among a host of lifestyle amenities planned for residents.

“Rainbow Bay, with its beautiful, protected beach and alongside one of the world’s best surf breaks at Snapper Rocks, is the natural wellness heartland of the Gold Coast,” said Gedoun.

“We are taking every advantage to create a truly unique rooftop wellness experience with a natural feel for residents, offering stone features throughout and an underlying theme that emulates a botanical garden.”

The latest acquisition comes as S&amp;S Projects is at the completion of Esprit and construction continues on Radia, which are part of their significant portfolio undertaken by the company at Rainbow Bay since 2022.

The $215 million Radia, which comprises 38 apartments, is currently the flagship development by S&amp;S Projects at Rainbow Bay which is expected to be completed in 2027.

Jayde Pezet, of Pezet Matheson, which has managed sales and marketing for S&amp;S Projects across their Gold Coast portfolio, emphasised the developer’s commitment to continuous improvement and excellence.

“S&amp;S Projects continue to elevate the benchmark of luxury with each development," Pezet said.

“We have worked with S&amp;amp;S on their 4 other projects in Rainbow Bay and their approach reflects a team that is constantly learning, refining, and pushing the standard higher.

“Their hyper-local knowledge and deep expertise within the luxury property sector are what truly set them apart, allowing them to deliver projects that feel both globally sophisticated and authentically connected to their coastal environment”

S&amp;S Projects plans to officially launch its latest project at Rainbow Bay in the second half of this year.

“As we embark on our largest project yet, we have pulled out all stops to create another landmark development that truly reflects the relaxed southern Gold Coast lifestyle,” Gedoun added.

S&S buys $20m Rainbow Bay site for fifth beachside apartment project

Japandi, an emerging design trend that combines Scandinavian functionality with Japanese rustic minimalism, remains relatively untested in Australia’s residential development market.

As developers look to differentiate their projects and offer something distinct to buyers, Brisbane-based developer Lantona has embraced the hybrid style for its recently launched Toowong apartment project, <a href="https://www.apartments.com.au/new-apartments/koya-residences-6-josling-street-toowong-qld-4066">Koya Residences</a>, with early response to the design proving positive.

Lantona entrusted Red Door Architecture and interiors practice Luma Design Co with delivering the Japandi brief. The approach blends Japanese minimalism with Scandinavian functionality, emphasising warm, restrained interiors, natural materials and clean lines. Drawing on the Japanese concept of wabi-sabi (beauty in imperfection) and the Scandinavian principle of hygge (comfort and cosiness), it creates serene, uncluttered and sustainable living environments.

These design principles are expressed throughout the Josling Street development, both in its exterior form and across the 40 one-, two- and three-bedroom residences within.

[smartcode_project:default project_id=150787 project_image_fid=366229]

Koya reflects a deliberately scaled approach, with the five-storey form designed to align with the surrounding residential streetscape rather than dominate it.

“Koya is conceived as a building that sits comfortably within its surroundings. Every decision, from material selection to spatial planning, has been guided by long-term liveability and enduring relevance,” the developer said.

[smartcode_project:default project_id=150787 project_image_fid=366243]

Positioned within an established inner-west neighbourhood, the development sits near riverfront parklands and the Bicentennial Bikeway, while remaining within walking distance of Toowong Village and multiple public transport options connecting to the CBD, St Lucia and West End.

Lantona said the location was central to the project’s conception, pointing to Toowong’s balance of green space, transport access and proximity to major education institutions.

“<a href="https://www.apartments.com.au/developments/toowong-qld-4066">Toowong</a> combines river access, walkability, immediate CBD connection and a strong educational presence. That balance made it the obvious setting for Koya.”

[smartcode_project:default project_id=150787 project_image_fid=366230]

Communal amenity is concentrated on the rooftop, where a shared retreat will include a pool, dining areas and outdoor spaces oriented towards neighbourhood and city views. The design allows for both private use and small gatherings, extending the living environment beyond individual apartments.

Koya enters the market at a time when smaller-scale developments are becoming less common in established suburbs, with many recent projects in the suburb shooting for the sky.

In a nod of confidence,&nbsp;<a href="https://www.apartments.com.au/builders/brisbane-builders">Brisbane Builders</a>&nbsp;has already commenced construction on the building, which is slated for completion in early 2027. Keenan &amp; Byrne is marketing Koya.

[smartcode_project_cta:default project_id=150787]

Japandi-inspired Koya Residences launch in Toowong

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A completed Castle Hill apartment development is returning to market with an uncommon level of financial backing, positioning it as one of the more secure options for buyers in Sydney’s north-west.

Skyview in Castle Hill, originally developed by Top Place and now overseen by capital partner <a href="https://www.apartments.com.au/developers/equitifund-group">Equitifund</a>, is being relaunched following a full remediation process. Central to its repositioning is a substantial financial reserve designed to provide ongoing protection and reduce uncertainty for incoming purchasers.

At the core of this offering is an $11 million bond secured during the project’s remediation phase, negotiated by former NSW Building Commissioner David Chandler. With less than $4 million required to complete the works, approximately $7.2 million remains in reserve, with around 15 years left on the term.

[smartcode_project:default project_id=147685 project_image_fid=359134]

Rather than a typical insurance-backed structure, the remaining funds are held as cash, creating a readily accessible financial buffer should any future building issues arise. The structure is intended to provide buyers with an added layer of certainty, differentiating the development from more conventional apartment offerings.

Equitifund Executive Chairman Greg Huxley said the structure provides a level of security not typically seen in apartment developments.

“The $11 million bond established for the Skyview Castle Hill development represents exceptional value, providing genuine financial security for purchasers,” Huxley said.

“Unlike a standard insurance policy, this bond consists of real funds held in trust for the Owners Corporation, offering a tangible layer of protection and added peace of mind.”

[smartcode_project:default project_id=147685 project_image_fid=359135]

The remediation process has now been completed in full, with no active rectification orders or outstanding directives linked to the project on NSW Government registers. This outcome reflects the broader tightening of building oversight across the state, while also highlighting the project’s transition into a completed, compliant asset.

In a market where many buyers remain cautious about apartment quality, initiatives like this are designed to restore confidence, giving purchasers greater certainty and a stronger sense of security in their investment.

Equitifund has since acquired the remaining apartments and is managing their reintroduction to the market. With the works finalised and a significant financial reserve in place, the project now presents with a markedly different risk profile compared to its initial release.

[smartcode_project:default project_id=147685 project_image_fid=359137]

Beyond the added security, the development is positioned in one of Castle Hill’s more established pockets. The Gay Street address places it within close proximity to Castle Towers, one of the country’s largest retail centres, as well as Castle Hill Metro Station, which now connects directly to the broader Sydney Metro network.

Equitifund National Sales Director Ben Hamblett said buyer demand in the area continues to be driven by access to transport and amenity.

“Interest from both owner-occupiers and investors in Castle Hill remains exceptionally strong, with buyers consistently prioritising developments in close proximity to the Metro station and Castle Towers Shopping Centre,” Hamblett said.

“There is a clear trend in the market, with purchasers seeking convenient access to transport and lifestyle amenities that support a seamless, low-maintenance way of living.”

[smartcode_project:default project_id=147685 project_image_fid=359145]

The apartments also enter the market at a relatively accessible price point for the area, with two-bedroom configurations starting from $995,000 and rental demand for similar stock reaching around $900 per week. This combination of pricing, connectivity, and completed status is expected to appeal to both owner-occupiers and investors seeking lower-risk entry into the Hills District apartment market.

For eligible buyers, a limited 3.50 per cent p.a. two-year fixed interest rate is currently available through Equitifund’s lending partners, providing an additional layer of affordability.

EquitiCredit Pty Ltd ACN 676 363 769 holds ACL 559289 and provides credit assistance. Finance is arranged through EquitiCredit and funded by its lending partners. Interest rates are subject to change and eligibility criteria apply. Terms, conditions, fees and charges may apply. This is not financial advice and should not be relied upon as such. Prospective buyers should seek independent financial advice.

[smartcode_project_cta:default project_id=147685]
</section>

Castle Hill apartments offering unmatched buyer protection through dedicated fund

Beach

There is nothing better than a spectacular seaside view, witnessing stunning sunsets and breathing in the fresh sea air to provide you with a sense of peace.&nbsp;

Whether you&rsquo;re into spending time in the water, relaxing on the shore or just observing the scenery from above, these apartments are for you.

Here are six properties in Gold Coast with stunning seaside views that you can secure under $749,000.

<h2>1. Midwater, Main Beach</h2>

One-bedroom apartment from $649,000

Developer: Heran Building Group

[smartcode_project:default project_id=7356 project_image_fid=82548]

Located on Main Beach Parade, Midwater Apartments feature breathtaking 360 degree sea views, stunning interior design and each home even has one-touch Smart Home Automation installed.

Midwater Apartments has beach access to Surfers Paradise and also offers a large range of luxurious amenities including a beachfront infinity pool as well as a rooftop pool. Additionally Midwater features a fully equipped well-being centre with a gymnasium, an outdoor yoga space, and also a steam room and sauna.

Midwater has parking sorted too, with a fully-automated valet parking system available for resident use.

<h2>2. Encore, Broadbeach&nbsp;</h2>

Two-bedroom apartments from $730,000

Developer: Andrews Projects

[smartcode_project:default project_id=14827 project_image_fid=154118]

Encore Broadbeach represents the quintessential Gold Coast lifestyle with floor-to-ceiling windows and oversized balconies highlighting the panoramic views of Gold Coast&rsquo;s skyline and iconic beaches.

Encore also boasts resort-style amenities such as a 25 metre heated lap pool, gym, private sauna and yoga lawns.

This apartment building is well located and is close by world famous beaches and public parks, a local dining precinct, shopping centres and other places of interest including The Star Casino and The Gold Coast Exhibition Centre.

3. Koko, Broadbeach

Two-bedroom apartments from $719,000

Developer: Morris Property Group

[smartcode_project:default project_id=6995 project_image_fid=86615]

Inspired by easy urban living and the buzzing lifestyle that this region has to offer, Koko entices with its boutique charm and urban sophistication.

Koko apartments is perfectly located to the soothing sands and sparkling waters of Broadbeach, as well as World Class parks and walk and cycle ways.

Each apartment features stone kitchens with fitments by Parisi and premium appliances by Franke. Koko takes relaxation to a new level of sophistication, offering a lap pool, a modern gym facility, and above street level private outdoor entertaining areas and gardens for its residents to relax and unwind.

<h2>4. Opus, Broadbeach</h2>

Two-bedroom apartments from $749,900

Developer: Morris Property Group

[smartcode_project:default project_id=6999 project_image_fid=86625]

Opus apartments capture the breathtaking views of Surfers Paradise&rsquo;s Skyline and the Pacific Ocean.

These Chelsea Avenue residences feature intelligent architecture and superior finishes, crafting the perfect open living space. Bespoke stone kitchens are built in with generous amounts of bench space and storage and are also equipped with Smeg appliances.

Opus apartments offer a residents-only haven with its tranquil two-level recreation deck, dazzling open-air pool, beautifully landscaped yoga lawn, fully equipped gym and green spaces with sun lounges and barbeque areas.

<h2>5. The Star Residences, Broadbeach</h2>

Two-bedroom apartments from $742,000

Developer: Far East Consortium

[smartcode_project:default project_id=7840 project_image_fid=85723]

The Star Residences is Gold Coast&rsquo;s newest world-class integrated resort development. The apartment is a short walk to world-class facilities, beaches and the local railway station.

Each apartment is lively and spacious and features dramatic views overlooking Gold Coast&rsquo;s beaches and hinterland. Apartments feature floor-to-ceiling windows which allow for natural light to flow in, timber floors and designer kitchens with high-end European appliances.

The Star Residences caters to looking after families with a kids club and play areas for children as well as a lap pool, a gym and sauna for parents. Families can also enjoy dining areas with barbeques and even a private dining room that overlooks the Gold Coast. Residents also have access to the five-star hotel services on offer.

<h2>6. Ocean, Surfers Paradise</h2>

One-bedroom apartment from $425,000

Developer: Meriton

[smartcode_project:default project_id=7974 project_image_fid=72339]

Soon to be the tallest high-rise building in the Gold Coast, Ocean apartments will stand at 252 metres and 76 levels tall. These apartments are fitted with floor-to-ceiling windows that allow for all residents to experience uninterrupted beachfront views.

Residents will have exclusive access to on-site hubs including a beach club precinct, an indoor swimming pool and sauna, a sky gym, a childcare centre and multiple cafes along the waterfront.

Ocean apartments are located alongside Gold Coast&rsquo;s vibrant retail district, rail station and the beach is only a few minutes from the front door.

See similar articles;&nbsp;

<a href="/news/qld/la-mer-main-beach-apartment-tower-launch-sales">La Mer, Main Beach apartment tower set to launch sales</a>

<a href="/news/qld/turrisi-properties-make-first-gold-coast-foray-with-broadbeach-tower-plans">Turrisi Properties make first Gold Coast foray with Broadbeach tower plans</a>

<a href="/news/qld/de-luxe-apartments-set-to-tower-over-old-burleigh-theatre-site">De-Luxe apartments set to tower over Old Burleigh Theatre site</a>

&nbsp;

Davis Gale

Life is better at the beach: Six Gold Coast apartments with stunning seaside views under $749,000

<html><body>
The Blue Dog Beach House positioned at the crest of Tropicana rise has sold.
Taking in full beach and ocean views the four bedroom three bathroom trophy home recently sold for $3.75 million.
Located at <a href="https://www.realestate.com.au/sold/property-house-qld-castaways+beach-129275594" target="_blank">20 Tropicana Rise, Castaways Beach</a> the Queensland house was designed by Aboda Design Group.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2018/11/30/Blue%20Dog%203.jpg" alt="">
Inspired by the Hamptons in New York the finishes and design are of high quality.
Featuring French Oak floors, high ceilings and a steam room, the pool is set high so the views are visible during a swim.
Situated 10 minutes from Noosa Main Beach and Hastings Street, the home is outfitted with solar power.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2018/11/30/Blue%20Dog%202.jpg" alt="">
This homes value has more than tripled since 2013 when it sold for $995,000.
</body></html>

j.ballantyne1990-6AQqhLzZaK

Blue Dog Beach House sold for $3.75 million

<html><body>
In 2005, when I was chair of the <a href="http://www.soilscienceaustralia.org/ncst" target="_blank">National Committee on Soil and Terrain</a>, I started a debate: where is Australia’s whitest beach? This was a diversion from the committee’s normal business of looking at the sustainable management of Australia’s soils, but it led down a path I hadn’t expected.
What began as a bit of after-hours banter became a serious look across Australia in search of our whitest beaches. New South Wales had already laid claim to the title, arguing that Hyams Beach at Jervis Bay has the <a href="https://www.propertyobserver.com.au/https://open.abc.net.au/explore/28273" target="_blank">whitest sand in the world</a>, purportedly backed up by Guinness World Records.
As it turned out, both claims were false. Guinness World Records has no such category, and the whitest beach (as we found) is actually elsewhere.
<a href="https://images.theconversation.com/files/198664/original/file-20171211-9383-1x292qs.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=1000&amp;fit=clip"><img src="https://images.theconversation.com/files/198664/original/file-20171211-9383-1x292qs.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip" alt=""></a>
Hyams beach in Jervis Bay, NSW, has been rumoured to have the whitest sand in Australia. Kristina Kl./Flickr, Author provided
So we drafted terms of reference, and the search for <a href="http://www.whitestbeach.com" target="_blank">Australia’s Whitest Beach</a> began. Over the next year samples were collected across the nation. The criteria were simple: samples had to be taken from the swash zone (the gently sloping area between the water and the dunes) and the samples could not be treated in any way apart from air-drying. No bleaching. No sieving out of impurities. Marine environment only.
The results of the first judging in 2006 were startling. Of all the states and territories, the much promoted Hyams Beach in New South Wales came in fourth. Third was Victoria, second Queensland, and first Western Australia.
The other states and territories came in at Tasmania fifth, Northern Territory sixth, and South Australia seventh. The ACT didn’t have a beach to sample, although technically some of the Commonwealth lands around our coasts could possibly come in under their banner (but that’s another debate altogether).
<a href="https://images.theconversation.com/files/198662/original/file-20171211-9383-1y7qak8.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=1000&amp;fit=clip"><img src="https://images.theconversation.com/files/198662/original/file-20171211-9383-1y7qak8.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip" alt=""></a>
A sample of the main contenders for the whitest beach in Australia. Unfortunately, samples submitted from South Australia didn’t make the final cut. Photo: Noel Schoknecht, Author provided
The winning beach was Lucky Bay in Cape Le Grand National Park on WA’s south coast, but in reality any of the beaches in this area could have been winners – Hellfire Bay, Thistle Cove and Wharton’s beach (just to name a few) are all magnificently white.
A quick qualification here: the southwestern end of Lucky Bay, where many people enter the beach, is covered with seaweed – not the whitest bit! I should also note that all of the finalists in the whitest beach challenge were in their own right fabulously white. But when compared side-by-side, some beaches are clearly whiter than others.
The Queensland team felt aggrieved, so in 2007 I carried out a repechage with new samples from Queensland at Whitehaven Beach in the Whitsundays, and Lake McKenzie on Fraser Island. Lake McKenzie was ultimately disallowed as it is a freshwater lake and the rules stipulated a marine environment. Meanwhile, Whitehaven didn’t quite cut the mustard in the judging and Lucky Bay in WA was again the winner.
<a href="https://images.theconversation.com/files/198665/original/file-20171211-9416-v5kr92.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=1000&amp;fit=clip"><img src="https://images.theconversation.com/files/198665/original/file-20171211-9416-v5kr92.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip" alt=""></a>
Whitehaven beach in Queensland just missed out on the top spot in the recount. Jared Yeh/Flickr, <a class="license" href="http://creativecommons.org/licenses/by-nc-sa/4.0/" target="_blank">CC BY-NC-SA</a>
<h2>So what makes a beach white, and is it important anyway?</h2>
The assessments were based on a visual comparison, so to remove any possible visual bias after the 2007 challenge all the samples were scanned for their reflectance – how much light bounced off the sand, essentially – in the visible and infrared wavelengths. Our assumption was that higher reflectance throughout the visual spectrum correlates with greater whiteness.
As it turned out, the results from the scanning exactly correlated with the visual assessments. The eye is quite good at discerning small differences in colour and reflectance. (More background and the results from the competition are available <a href="http://www.whitestbeach.com" target="_blank">here</a>.)
So what makes a beach white? Obviously, a pristine environment helps. Another factor is the distance from rivers, which deliver coloured organic and clay contaminants to the coast.
The geology of the area and the source of the sand are also critical, with quartz seemingly a major requirement for fine sands. Most white sandy beaches are derived from granitic, or less commonly sandstone, geologies that weather to produce fine, frosted quartz sand grains. Interestingly, sands made from shell or coral fragments just aren’t as white.
<a href="https://images.theconversation.com/files/198671/original/file-20171212-9392-1b85svb.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=1000&amp;fit=clip"><img src="https://images.theconversation.com/files/198671/original/file-20171212-9392-1b85svb.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip" alt=""></a>
The source of the sand is very important; sand made from shells or coral aren’t as white as quartz. Tracey Croke/Flickr, <a class="license" href="http://creativecommons.org/licenses/by/4.0/" target="_blank">CC BY</a>
<h2>Is it important?</h2>
While this competition began in fun, I do believe it’s important. Beaches are places of refuge in this crazy world, and a pristine white beach indicates a cleanliness that is worth striving for. The reflectance of light off these sands through shallow waters near the beach creates a surreal, magical turquoise colour. White beaches are like the canary in the coalmine – once they’re spoiled, we know we’re in trouble.
Even though this study was a first look at some of Australia’s whitest beaches, and sampling was limited, it did highlight the sheer number of wonderful sandy beaches that Australia has.
The story’s not finished though. There are many white beaches out there yet to be sampled, and if you’d like to alert me to your potentially award-winning beach please <a href="https://www.propertyobserver.com.au/whitestbeachinaustralia@gmail.com" target="_blank">email me</a> or leave a comment on the <a href="https://whitestbeach.com/feedback/" target="_blank">whitest beach website</a>.
It’s our responsibility, and I believe honour, to protect these amazing places. I’m sure there are more wonderful beaches out there that we haven’t sampled which may defeat Lucky Bay.
<img src="https://counter.theconversation.com/content/88393/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1">Shelburne Bay in northern Queensland, for example, is a contender yet to be sampled, and there are some magnificent beaches on the east coast of Tasmania. Whatever the outcome, let’s celebrate the natural wonders that surround our country.
<a href="https://theconversation.com/profiles/noel-schoknecht-429567" target="_blank">Noel Schoknecht</a>, Senior research associate, <a href="http://theconversation.com/institutions/murdoch-university-746" target="_blank">Murdoch University</a>
This article was originally published on <a href="http://theconversation.com" target="_blank">The Conversation</a>. Read the <a href="https://theconversation.com/lucky-winner-why-this-beach-in-wa-claims-the-crown-of-australias-whitest-sand-88393" target="_blank">original article</a>.
{mijopolls 148}
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Our whitest sandy beach: Why this beach in WA claims

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Justin Butterworth, the entreprenuer who pioneered online holiday home rental websites in Australia, has listed his architecturally stunning Bronte home.
His <a href="https://www.realestate.com.au/property-house-nsw-bronte-122381986" target="_blank">Palmerston Avenue home</a> comes with a $3.9 million to $4.29 million McGrath Estate Agents price guidance.
The Dale Jones-Evans designed home last traded at $2.6 million in 2012.
It was the Goode-Nicholas family who built on the 270-square-metre site on Palmerston Avenue in 2005, a family home with four bedrooms, three bathrooms, a study, a media room and plenty of indoor-outdoor living space. It is nicknamed the "Mound House."
It features semi-enclosed entertainers' decking. 
Since last September, following 16 years, Jason Butterworth has been on a work break, initially taking off overseas to travel, study and also explore new business opportunities. 
He was most recently at the Stayz website, but Butterworth had previously been with HomeAway, YesBookit, Rentahome and Takeabreak.
It was in 1999, after being an economist at the NSW Treasury, that he founded Australia's first online bookable holiday and short term rental website. 
The big break came in 20011 when Fairfax Media bought Butterworth's Occupancy Pty Limited, paying $29 million for rentahome.com.au and takeabreak.com.au.
At the time Fairfax's own website Stayz handled 10 percent of the holiday rental bookings in Australia, with industry analysts calculating the deal with Occupancy saw Stayz then having 60 percent of the market with the addition of around 30,000 properties.
Occupancy’s Sydney based co-owners with Justin Butterworth were Craig Davis, Michelle Davis and Penny Parsons who shared $17.9 million in cash from Fairfax and $11.2 million worth of shares in the Stayz business.
Butterworth and his rentahome business had joined forces with Davis’ and Parsons and their takeabreak.com.au business in 2010.
These businesses earned their main revenues from an 8% commission paid by property owners on every booking. Stayz was sold in late 2013 to US-listed holiday rentals group HomeAway for about $220 million.
Butterworth remains an active Angel investor with an interest in providing seed investments in fintech or arbitrage type business models. 
This article was first published in the Sunday Telegraph.
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