Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/tsioMLcnjas?si=zq-ys3JuWpfa5hFv" title="YouTube video player" width="560"></iframe>

The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

The Block

<html><body>
Consumer Affairs’ uniformed officers were on site at The Block Glasshouse auctions on Saturday, and it isn’t the first time they’ve been visible at the sale of the reality TV show’s finale.
Earlier this year, on The Block Fans v Faves, Consumer Affairs were also present – finding no wrong doing.
For The Block Glasshouse, the producers worked closely with Consumer Affairs Victoria (CAV), according to director of CAV Claire Noone.
"Consumer Affairs Victoria has worked with The Block production team throughout the series, reviewing documentation in preparation for the auctions including new amendments to the Sale of Land Act which came into effect on 1 October, and our uniformed inspectors will be present to monitor the conduct of the auctions," Noone said.
"Consumer Affairs Victoria works closely with the Victorian real estate industry throughout the year to ensure a fair market for buyers and sellers across the state."
This year, there were four specific things on their radar:
<ul>
<li>Whether auction rules are displayed 
</li>
<li>Whether appropriate rules are followed 
</li>
<li>Whether pre-auction disclosures are made, in particular announcements about vendor bids and late bids 
</li>
<li>Recording the sell price and recording the on-market-price, for later comparison with estimated selling prices, where advertised</li>
</ul>
Main picture: A Consumer Affairs Victoria officer at a Block Glasshouse auction.
</body></html>

jduke-EHk3XBmHkn

Why Consumer Affairs were present at The Block Glasshouse auctions

<html><body>
The buyer who snapped up Simon and Shannon's apartment on The Block Glasshouse is an investor who missed out on apartments in The Block Fans v Faves.
Buyer's agent Frank Valentic of Advantage Property Consulting told Property Observer the investor was very keen on Simon and Shannon's apartment, and had previously bid on three of the apartments on offer in the show's last season.
After being priced out of the Albert Park apartments, the investor returned for The Block Glasshouse. According to Valentic, the buyer intends to rent out the apartment after settlement.
"Most of the agents were pitching furnished rentals at $1,500 to $1,750 per week," says Valentic, who notes apartments from The Block Fans v Faves were asking for around $2,100 in rent per week.
If rented out at $1,500 per week, the buyer of Simon and Shannon's apartment will be earning a 4.1% yield on their purchase. Should they find a tenant willing to pay $1,750 per week, the apartment will rent with a 4.7% yield.
According to SQM research, the implied gross rental yield for units in Prahran sits just north of 5.5%.
All three of the buyers Valentic represented at the weekend's televised auctions were investors. The other two did not secure apartments.
Valentic notes that while he predicted Darren and Dee's apartment and Michael and Carlene's would have the lowest selling prices, the $1.71 million price for Maxine and Karstan's apartment was a surprise.
"I didn't expect the third result," he says, explaining that it was "probably the biggest shock" of the auction.
The buyer's agent took around 25 buyers through the five apartments, with his clients rating Simon and Shannon's the best, followed by Maxine and Karstan's, and then Chris and Jenna's apartment.
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jrichardson-uRX5hFdKfN

The buyer behind the winning Block Glasshouse auction

<html><body>
Guest observation
To all of Australia, The Block Glasshouse auction results were a massive shock.
It was the first time in a very long time there was a harsh realisation that vendors don't necessarily make hundreds of thousands of dollars above their reserve, and people do buy within their limits.
Take it back a few months, and people were high fiving and celebrating the success; last night we saw reality.
A lot of people expressed sympathy for the contestants that didn't make a lot of money from their sale.
It served as a somber reminder of the gauntlet you run when you play the property market.
There are thousands of everyday Australians who have missed out on gains from their own projects, with an even harsher rationality hitting them with no cameras, media interviews, endorsements after the hammer has hit.
But why did The Block go wrong? Here are the main reasons:
<ol>
<li>
The apartments were over capitalised The contestants were trying to sell such a premium product, making investors very cautious. When people buy property, they want to see the potential upside and where they themselves can make money. The problem with having the apartments so impeccably finished, is it made it harder for buyers to add value. Because of that, they realised they were most likely buying them at the peak of their value. The reserves were set with what the production needed to get back to make it viable, and it seems they may have put too much money in to making a high end product. 
</li>
<li>
Not even The Block can triumph simple economics There are a lot of factors that go into a property's price. But at a fundamental level, the rules of supply and demand hold firm.  Prahran has seen a huge amount of redevelopment in the past 24-36 months. Trilogy apartments, which is approximately 200 metres further up High Street, has 323 apartments on offer, with an apartment complex across the road also offering brand new apartments. With so much on offer, it's hard to compete with buyers shopping for value. 
</li>
<li>
The apartments were not necessarily built for the end consumer It's easy on a design show to create a beautiful showpiece, but this doesn't necessarily transfer to practicality, or ensure you get your money back. People want value for money above anything, and some of the apartments were so lavish that it lacked genuine real living opportunities. It's all good and well to live in a luxury masterpiece, but you have to ask if it provides a home for someone and if it is what they are after. 
</li>
<li>
There were better properties on the market for that money A simple reason to understand why consumers didn't bid the properties up, is their belief they could get something better for those prices. If you have a look at other homes for sale, prospective buyers could have bought: <a href="https://www.propertyobserver.com.au/https://www.homely.com.au/south-yarra-melbourne-melbourne-greater-victoria/listingdetails/448951" target="_blank">204/4 Cromwell Road, South Yarra</a> <img src="/images/2014/10/13/Cromwell.jpg" alt="">
An open spacious apartment in South Yarra, pictured above, available for less money. Or <a href="https://www.propertyobserver.com.au/https://www.homely.com.au/prahran-stonnington-melbourne-greater-victoria/listingdetails/520908" target="_blank">3 Mary Street, Prahran</a> for $1,030,000. Mary Street offers three bedrooms, two stories and an open verandah on its on title of land. <img src="/images/2014/10/13/3%20mary%20Street.jpg" alt=""> The free standing house pictured above is quoted at $1,030,000. Either way, the lessons learned are that reality TV shows aren't necessarily the way to success and people won't just buy anything. With strong demand, people do want to see value for money and something that can offer capital gains over the long term. Properties that are unique, have land, and potential upside for redevelopment will trump established apartments most of the time. Todd Schulberg handles all things marketing for <a href="https://www.homely.com.au/" target="_blank">Homely.com.au</a>.</li>
</ol>
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ToddSchulberg-ooPiJQCUaR

Where did The Block Glasshouse go wrong?

<html><body>
Guest observation
The sales results on The Block may be shocking to some, but not to those of us who understand renovating and development risk.
Developing and renovating property by nature is a high risk activity. Many an enthusiastic investor has been sucked into the idea of renovating or developing for profit, without fully understanding the ramifications let alone their own risk profile or that of property developing as a strategy.
The results on The Block are evidence of the reality of what can happen when renovating; the need to fully understand the importance of location, the target market, the competition of other stock in the marketplace and not overcapitalising within the development itself.
Risk is the extent to which you are willing to expose yourself to loss, in return for a particular level of gain. This applies to an individual's personal tolerance for risk as well as the risk associated with different types of wealth creation strategies including renovating or developing for profit.
In short, The Block is a television program that is built around the strategy of renovating for profit. In each instance, the production company determines the type and location of the properties purchased. They take the risk hoping they will recover their costs while enabling the competitors to potentially win a cash prize and earn any profit made, over and above the reserve that they set (assuming there are profits).
The risk that the competitors take on board is their willingness to sacrifice income, time and time with family in exchange for a possible prize of $100,000 plus profit share. In doing so they are totally dependent on the production company purchasing not only the right type of property that will appeal to buyers (apartments or houses), in the right location (suburb and position in suburb), but ensuring they don't overcapitalise on the renovation, so that the reserve is reasonable and allows the contestants to make a profit.
So why is it that one of the worst properties (Chris and Jenna's) earned so much profit and three superior properties earned almost nothing by comparison?
What I observed in Sunday night's auction were several things:
<ol>
<li>There were at least two buyers who were prepared to substantially overpay for the first two properties, given their location, size and type of property (i.e. average location in a reasonable but densely populated suburb on a busy main road). These first two buyers skewed the results for the rest of the properties.</li>
<li>The three other buyers weren't prepared to overpay and once the first two buyers dropped out, there was little demand (competition) to drive the prices up beyond the reserve on the remaining three properties.</li>
<li>The calibre of auctioneer i.e. where they start the auction and how high their increments are can make a difference to the result</li>
<li>Auctions only work to create outrageous results when the demand for a property is greater than the supply, especially if the property is unique or boutique. The results indicate that The Block brand wasn't enough to make up for Prahran being an inferior location to Albert Park and even South Melbourne.</li>
<li>While design is a factor and important, it's not everything. Buyers want to ensure that they are also buying a property that has the potential for strong capital growth, even if it is as an owner occupier.</li>
<li>These apartments weren't on single floors, like those on The Block Sky High, or in an attractive boutique property like Fans v Faves. Neither were they houses, like the Dorcas St properties. Attracting ridiculous prices was always going to be a struggle.</li>
</ol>
In addition, the concept of buying below 'replacement value' is irrelevant if the renovator over capitalises on the renovation in the first instance. That is often just poor decision making on behalf of the renovator and means nothing when it comes to actual 'market value'. This is where the importance of suburb, location in suburb, level of competing stock on the market, type of property and other factors come into play.
While devastating for three of the couples who walked away with almost nothing, the moral of the story is that not all property performs the same way. It is a highly complex beast and not for the faint hearted.
Renovating or developing for profit is always high risk and only those with a high risk profile and solid understand of how to reduce development or renovation risk should undertake it.
Understanding these issues will minimise the chances of making costly mistakes and ensure the greatest possible change of success and importantly profit.
Miriam Sandkuhler is the founder of <a href="https://propertymavens.com.au" target="_blank">Property Mavens</a> - a specialist property advisory firm based in Melbourne. She is an Accredited Property Investment Advisor (PIAA), Licensed Buyer Advocate and REIV member and award nominated Buyer Agent, with fourteen years of real estate experience in two states. She is also the author of the book Property Prosperity.
Main picture courtesy of Channel 9. 
 
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MiriamSandkuhler-brdvzrAYV2

Let The Block Glasshouse results serve as a reality check for all would be renovators

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With Simon and Shannon's profits clearing some of the competition by $325,000, plenty of punters are wondering what exactly the boys did right.
The brothers didn't win the most challenges on The Block Glasshouse, but they and the runners up, Chris and Jenna, were the only two of the five teams to secure six figure profits.
According to Simon and Shannon's auctioneer Damien Cooley, a large portion of their win can be attributed to the auction order. The boys chose to go second, while Chris and Jenna were stuck with the first auction.
"The biggest component for the auctions was the lack in depth of quality buyers," says Cooley.
"It was pretty obvious to us leading in to the auctions that we felt that there were three or four quality buyers, and that was the reason we wanted to go earlier in the order of sale rather than later."
Cooley says many of the teams who tried to get one of the final auction spots were hoping to replicate the success of The Block Fans v Faves, when each subsequent auction resulted in a higher sale price.
But some of the contestants didn't seem to factor in the weaker buyer interest for this season's properties.
"This year was a bit different in the sense that the buyer pool was not as strong as in the previous season," Cooley, pictured below, says.
<img src="/images/2014/10/14/cooley-2.jpg" alt="">
Cooley auctioning Simon and Shannon's apartment on The Block.
An under bidder for Chris and Jenna's auction, represented by buyer's agent Frank Valentic of Advantage Property Consulting, ended up securing Simon and Shannon's apartment. The buyers of Max and Karstan's apartment, the third to be auctioned, was an under bidder on the first and second apartments.
"Once those buyers had all bought, there wasn't a lot of strength in the other buyers," Cooley notes.
"There were a lot of other prospective purchasers, but they weren't at the same level the others were at."
Cooley also believes there was another "game changer" at play: taking $50,000 bids.
"It's really important that you understand where your buyers are, where you think they might be at on price, and judge their strategy when they're bidding," he says.
"There's a lot of psychology involved and you don't have long to make decisions. I quickly decided to go in $50,000 increments."
He worked with Jellis Craig agents to secure the sale of Simon and Shannon's apartment, with the boys reporting that Cooley had recommended the agents to them.
The auction coincided tidily with Jellis Craig's brand relaunch, complete with new logo.
While the contestants for the next season of The Block haven't yet been locked in, a few prospective reality television renovators have already approached the Block regular to auction their forthcoming apartments.
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The strategy that won Simon and Shannon The Block Glasshouse

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Not unlike Kyle and Jackie O to court controversy, they tweeted out about The Block auctions claiming that without the Asian buyers, the contestants would be "screwed".
<img src="/images/2014/10/13/Picture%2038.png" alt="">
After a <a href="https://www.propertyobserver.com.au/https://twitter.com/kyleandjackieo/status/521226318659080192" target="_blank">number of retweets </a>and a wave of responses, some calling it a "conspiracy", a response from @hashhag noted "Asian bidders are the backbone of our auction market. Without them we could all still afford to live in Sydney."
Another, @playwithdom, suggested their funds come from rich parents in China, querying how anyone at 20 could afford the apartments.
The couple have been identified by Fairfax as 20 year old engineering student Shiji Ma and Yue Pan, who reportedly purchased the apartment for her parents.
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Tweet of the day: Without the Asian couple bidding, Block contestants "screwed" say Kyle and Jackie O

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The latest series of The Block Glasshouse tried to make a silk purse out of a sow's ear.
And the reduced pool of savvy potential buyers - and bidders - didn't buy into all the associated hype as the final three auction results limped over their reserves.
With a $1.6 million average sale price - reflecting around $6900 a square metre - it actually almost succeeded, though the viewing public was deprived if they only desired uplifting show business hoopla.
It was thwarted in the end by its b-grade High Street, Prahran location. For Sydneysiders it would be like flogging prestige apartments on Parramatta Road, Annandale, which has very nice houses away from its busy thoroughfare, though without the trams. Certainly Prahran and some of its Chapel Street is a cosmopolitan suburb, but not quite everywhere yet in the immediate neighbourhood.
The most profitable selling market would have been student style - or Gen Y workers - rather than vast luxe given its proximity to Swinburne University with the 6 route tram out front and the railway very close via the Percy Street garage exit.
So the deep-pocketed baby boomer buyers that are the traditional recent Block apartment auction attendee either understandably didn't turn up or showed suitable reserve and mostly kept their hands in their pockets given the mediocre Prahran location. Couldn't imagine the baby boomers heading a few doors along to Misty’s Diner, a genuine American diner right next door to a <a href="https://www.theworkscarwash.com.au/theworks/" target="_blank">hand car wash</a> at what one blogger recently described as <a href="https://filluponbread.net/2014/06/26/mistys-diner/" target="_blank">the bleaker end of Prahran High Street</a>.
The local gay population didn't appear to embrace much of the Glasshouse either.
Also property success is often premised on population trends so those big three bedroom apartments were perhaps oversized for the very obvious Prahran composition of households without children. It sits at around 70% compared to the 50% Melbourne average. Ditto the lone person households category in the last census sat at around 40% of Prahran households compared with the Melbourne 23% average. There were just the 99 households in Prahran with five or more occupants.
Also RP Data puts the median Prahran apartment price at <a href="/news">around $510,000</a>, and going backwards a bit after its recent peak, presumably because of the enormous increase in newly constructed stock. Prahran houses have a $900,000 median. Just across High Street is for instance, ART, a block of 50 apartments that has incorporated supposed hip art into its eastern facade ands its foyer after a Facebook page where people could vote for their favourite. <a href="https://www.artprahran.com.au" target="_blank">Designed by ROTHELOMWMAN for developer Crema</a>, ART included 26 one-bedroom apartments, 23 two-bedders and the three-bedroom, two-bathroom penthouse. 
The one-bedroom apartments range from 51 square metres to 76 square metres; the two-bedroom apartments from 69 square metres to 87 square metres; and the penthouse was marketed as 160 square metres. Back in 2011 the off the plan prices for all but the penthouse ranged from $346,000 to $719,000, so from $6700 a square metre to $9400 a square metre. The penthouse fetched $1.16 million on its June settlement, so around $7250 a square metre. The former petrol station-turned residential development was offloaded by the Deague family at $5.5 million after they scrapped plans to build a hotel as part of its "art" series chain. 
The much desired $2 million plus hopes for the Glasshouse proved elusive. One Melbourne buyers' agent has egg on their face for suggesting the $2 million likelihood even on auction eve when the feedback ought have been obvious.
"This is reality … the property market is the one thing we can't control," bemoaned decor consultant Shelley Craft during the Channel 9 telecast.
“Something happened ….that’s not easily explained by me or frankly by anyone else,” producer Julian Cress told easily convinced, naive newspaper reporting attendees, adding they used the same valuer in each and every series.
The full results:
<ol>
<li>Simon and Shannon, 2/125 High Street: $1.9 million ($335,000 over adjusted reserve)</li>
<li>Chris and Jenna, 2/121-127 High Street: $1.81 million ($310,000 over reserve)</li>
<li>Maxine and Karstan, 3/121-127 High Street: $1.71 million ($40,000 over reserve)</li>
<li>Michael and Carlene, 1/125 High Street: $1.39 million ($10,000 over reserve)</li>
<li>Deanne and Darren, 6/121 High Street: $1.38 million ($10,000 over reserve)</li>
</ol>
The further into the auction finale - and the more Scottie slumped into his couch - viewers got to see just how hit and miss property renovation success can be when buyer demand doesn't go deep enough for the ill-suited, over supply.
They were lucky all five apartments of The Block Glasshouse were sold under the hammer at their Prahran onsite auction, as the extended last offering brought flooding back memories of the Richmond auction disaster in 2011 when just one of the four Block cottages sold under the hammer.
But with metres of floor space over five floors, the Prahran building was almost double the size of the historic Dux House warehouse renovation at 47 O'Grady Street, Albert Park which the Watercress production company bought from billionaire businessman Lloyd Williams last year for $5.9 million. It was perfect for their flush buyer mix. 
<a href="/news/substance-over-style-as-chantelle-and-steve-win-the-block-2014-fans-v-faves">The Block Fans v Faves results</a> which secured a $9.6 million total in April were as follows:
<ol>
<li>Steve and Chantelle, 1/47 O’Grady: $2.47 million ($636,000 above the adjusted reserve)</li>
<li>Alisa and Lysandra, 3/47 O’Grady: $2.375 million ($616,000 above the adjusted reserve)</li>
<li>Kyal and Kara, 2/47 O’Grady: $2.44 million ($567,250 above the adjusted reserve)</li>
<li>Brad and Dale, 4/47 O’Grady: $2.31 million ($507,250 above the adjusted reserve)</li>
</ol>
It was a similar success at The Block Sky High too at 142 Park Street, South Melbourne parkland which secured five sales totalling $7.6 million, with Watercress having retained the sixth apartment, after paying $6.71 million for the four-star bizMOTEL, which closed its doors in late 2012.
 
<ol>
<li>Apartment 5 Trixie &amp; Johnno – $1.605 million - $205,000 over reserve</li>
<li>Apartment 4 Madi &amp; Jarrod – $1.601 million - $291,000 over reserve</li>
<li>Apartment 3 Bec &amp; George – $1.507 million - $242,000 over reserve</li>
<li>Apartment 2 Matt &amp; Kym – $1.455 million - $250,000 over reserve</li>
<li>Apartment 1 Alisa &amp; Lysandra – $1.435 million - $295,000 over reserve.  
</li>
</ol>
So the High Street Glasshouse office block now has six split-level, atrium apartments above two retail/restaurants premises after the production company, Watercress spent $8.25 million on the 1980s office building. The $2.5 million Brenchley Architects infill works schedule was mostly internal, and then the constantant couples spent their renovation funds.
The $8.2 million auction proceeds covered the initial outlay with Watercress retaining the sixth apartment plus two street front retail premises. And then there is all the ad revenue for Channel 9.
The winning Glasshouse apartment at 4/125 High Street, renovated by brothers Simon and Shannon Vos, had a southerly aspect overlooking busy, noisy High Street, so it was the hipster fit out that seemed to work in its favour.
The 249 square metre apartment was the second largest of the five on offer.
It's priced reflected the top $7630 a square metre.
Chris and Jenna with their runner-up offering had 277 square metres of floor space, making it the biggest apartment in The Block. But with just skylights and an internal terrace along with the rooftop terrace. It's price was $6530 a square metre.
Max and Karstan had the apartment at 3/121-127 High Street Prahran, with a sunny north-westerly aspect. The couple also have an extra little, almost useless room. The sale worked at to be $7125 a square metre as their apartment was 236 square metres of floor space.
Michael and Carlene's apartment at 1/125 High Street has 236 square metres of floor space, and a southerly aspect. It was the poorest price at $5890 a square metre.
Deanne and Darren's apartment, 6/121 High Street, was the smallest on The Block, with just 186 square metres of floor space.
But it, however, had the most desirable aspect, facing northward and delivering city views. Its sale price reflected $7,419 a square metre, the second placed by square metreage.
Each apartment will also have 70 square metres of private storage and two car spaces.
Viewers saw it was a very close shave exceeding the reserve for the threesome of the contestant couples.
And there were two terrific over-reserve results on High Street in the ninth series of the Channel 9 series. 
It appeared the order of sale again impacted the result as it did in past series where investors, rather than home buyers, were at the fore, but this time it favoured those who went up in the auction order.
The first series of The Block in Bondi Beach back in 2003 came after the $1.95 million four block acquisition through the Channel 9 company. 
Such has been the success of the reality television renovation stress series that nowadays that doesn't even come close to the current day renovation costs. 
The next series at Darling Street, South Yarra might work out ok, though it is cheap serviced apartment heartland. Then onwards to the <a href="/expert-insights/investing/the-block-south-yarra-octagonal-hotel-saville-mystery">still unconfirmed Octagonal</a> which will be anyone's guess as to how it goes!
*Jonathan Chancellor, the Property Observer editor at large, has been closely following The Block since its 2003 Bondi Beach debut series.
Property reality television shows can inspire and create controversy and drama, but that doesn’t mean there aren’t some lessons to learn. Here’s our latest free eBook with tips, tricks and information we’ve gained from <a href="/images/stories/marketing/ebooks/PO-ebook-RealityTV.pdf?utm_source=Property+Observer+List&amp;utm_campaign=e7c94f84fa-16_September_2014&amp;utm_medium=email&amp;utm_term=0_a523fbfccb-e7c94f84fa-" target="_blank">property game shows</a> through the years. 
 
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jchancellor-FAypfDUnLy

Not enough bidding baby boomer buyers to boost B-grade location in The Block Glasshouse 2014 auction results

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Tasmanian brothers Simon and Shannon Vos took out the $100,000 prize at the auctions of The Block Glasshouse.
With a $1.9 million sale, the duo earned $335,000 over their adjusted reserve of $1.565 million.
All five of the apartments at The Block sold at auction, though they didn't approach the bullish results at the Albert Park warehouse in The Block Fans v Faves earlier this year.
Rookies Chris and Jenna, who had the largest floor space of any of the six apartments, came in second place with a $1.81 million price.
The full results:
<ol>
<li>Simon and Shannon, 2/125 High Street: $1.9 million ($335,000 over reserve)</li>
<li>Chris and Jenna, 2/121-127 High Street: $1.81 million ($310,000 over reserve)</li>
<li>Maxine and Karstan, 3/121-127 High Street: $1.71 million ($40,000 over reserve)</li>
<li>Michael and Carlene, 1/125 High Street: $1.39 million ($10,000 over reserve)</li>
<li>Deanne and Darren, 6/121 High Street: $1.38 million ($10,000 over reserve)</li>
</ol>
Yet again, it seemed that the auction order played a role in the final results. This time, the highest priced apartment went under the hammer second, Chris and Jenna's was auctioned first, and sales price dwindled from there.
Michael and Carlene chose to go last. Deanne and Darren, who had second choice, did went as late as they could, choosing to go to auction fourth.
Simon and Shannon nominated to go second, while Max and Karstan decided to go third. Chris and Jenna were stuck with first place after the other couples determined their order.
The contestants had no doubt hoped to repeat the formula established on The Block Fans v Faves, where the hammer prices escalated with each auction as buyer desperation took hold.
But in a lesser location, with lesser properties and fewer interested buyers, they instead saw the buyer pool dilute as each apartment sold.
The discounts received by the contestants after completing the sixth "secret" apartment did indeed impact the final result.
Maxine and Karstan had the biggest reserve price due to the size and aspect of their apartment, had an initial reserve of $1.7 million. Their winnings earned them a $1.67 million adjusted reserve.
After Deanne and Darren's final apartment winnings, their $1.6 million reserve was cut to $1,370,000.
Michael and Carlene's reserve was discounted by $20,000, giving them a final reserve of $1.38 million.
Simon and Shannon received a $10,000 discount on their $1,575,000 reserve, with a final reserve price of $1,565,000.
Chris and Jenna did not get placed in the top three at either stage of the challenge, and so missed out on a discount, and had a $1.5 million reserve.
The proceedings began with Chris and Jenna's auction overseen by Anton Wongtrakun of Dingle Partners, which saw three bidders initially compete for the windowless unit. After bidding seemed to snag at the $1.5 million reserve mark, a fourth bidder entered the race, restarting the momentum.
Two bidders battled it out from $1.5 million upwards: what appeared to be a young couple and the other a rather emotive buyer's agent, pushed the price to up to $1.81 million, with the apartment going to the client of the agent.
When Simon and Shannon's apartment went on the block, host Scott Cam announced that Block regular  Damien Cooley was a "very good auctioneer, this bloke". After just two bids, from Frank Valentic and another buyer's agent who bid at The Block Fans v Faves auctions, the home was up for $1.7 million.
The young couple who bid on Chris and Jenna's apartment popped up again, pushing the price up further, before a profusely sweating Valentic placed a $1.9 million bid, securing the apartment.
The subsequent auctions proceeded at a markedly slower pace.
Karl Gillon of Buxton kicked proceedings for Max and Karstan's apartment began proceedings with a number of vendor bids, pushing the price up to $1.68 million. The young couple appeared yet again, putting in a $1.69 million bid. Gillon worked overtime placing vendor bids, acting as the only competitor to the young couple. The apartment sold for $1.71 million to the young couple, resulting in a $40,000 profit for Max and Karstan.
Not quite the wedding gift the disappointed Max and Karstan were expecting. Nor were many other punters, with judge Shaynna Blaze predicting their apartment would <a href="/expert-insights/building/shaynna-blaze-picks-max-and-karstans-apartment-as-the-top-seller-in-the-block-glasshouse">sell for the highest price</a>.
A deflated Deanne and Darren were up next, with their apartment going under the hammer with Russell Cambridge of Biggin &amp; Scott. It seemed that Dee's provincial luxury stylings, which were feared would alienate some buyers, at least brought in some interest from bidders who had not appeared at the previous auctions.
However, things stagnated just after they passed their reserve, with a number of $10,000 bids put the price of their apartment at $1.38 million. The couple ended up with just a $10,000 profit after three months of work. Had they not received their reserve discount prizes, their apartment would have been passed in below reserve.
Michael and Carlene's apartment was auctioned last. The auction, said to have stretched out for an excruciating 45 minutes, saw Matt White of Ray White try to squeeze interest out of the rather small buyer base. Bidding opened at $1.2 million.
A few bidders who had not yet appeared at the previous apartments popped up, but it wasn't much use to Michael and Carlene. Things stalled below reserve at $1.36 million for some time.
Some whispers were exchanged among potential buyers at the $1.36 million mark while White and his fellow agents consulted with Michael and Carlene.
They agreed that the apartment should be passed in should it just reach reserve, as a reserve price sale would result in zero profits for Michael and Carlene.
White returned to let the couple know that a bidder was willing to put in a $1.39 million bid, which White would be forced to accept in accordance with Victorian laws. And so the bidder purchased at $1.39 million.
All in all, the disappointing Block Glasshouse results reflected the market's interest in a bizarre office conversion located on an inner city main street.
 
 
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Smashing win for Simon and Shannon in The Block Glasshouse auctions results

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SPOILER ALERT 
No winner reveal within - so mild spoiler alert from Property Observer - but Sunday night's The Block Glasshouse finale will nicely illustrate just how hit and miss property renovation success can be.
All five apartments of The Block Glasshouse were sold under the hammer earlier today at their Prahran onsite auction, Property Observer understands.
<a href="/expert-insights/building/smashing-win-for-simon-and-shannon-in-the-block-glasshouse-auctions-results">Brothers Simon and Shannon took out the $100,000 prize at the auctions of The Block Glasshouse.</a>
But viewers will see it was a very close shave exceeding the reserve for some of the contestant couples.
While there is no official confirmation ahead of the Sunday night broadcast, the five results bettered Melbourne's overall 73% auction success rate which was recorded this weekend amid the 820 auctions reported to the REIV. 
And there were terrific over-reserve results on High Street in the ninth series of the Channel 9 series. 
But I note one of the weakest sales finished just 6% up on its opening bid before the hammer came down.
"It is extremely good buying at this level," the auctioneer vainly suggested.
Another took over 30 minutes to secure the sale for little over reserve.
It appeared the order of sale again impacted the result as it did in past series where investors, rather than home buyers, were at the fore.
The auction saw Darren and Deanne, Michael and Carlene, Max and Karstan, Chris and Jenna and Simon and Shannon compete to get the highest price over their respective reserves.
The winning couple will receive $100,000 in addition to the huge profit they made over reserve.
Reserves were determined officially prior to the renovations, and the in the game that followed each couple also got the chance to discount these reserves when completing the building’s final “secret” apartment which may be retained by the show's production company.
Maxine and Karstan received a $30,000 cut to their reserve price, as did Deanne and Darren. Michael and Carlene’s reserve was discounted by $20,000, while Simon and Shannon received a $10,000 discount.
Chris and Jenna did not get placed in the top three at either stage of the challenge, and so missed out.
I thought the judge Darren Palmer gave a very good summation of the factors that were likely to influence the result - a balancing act of southerly versus internal versus northerly aspect, weighing up square meterage, views and amenity, <a href="/expert-insights/buying/darren-palmer-says-max-and-karstan-might-triumph-on-the-block-glasshouse">he noted in his LJ Hooker blog</a>.
But that was before the buyers, the agents, the buyers agents, and the auctioneers did their stuff. 
The much desired $2 million plus proved elusive.
*Jonathan Chancellor, the Property Observer editor at large, has been closely following The Block since its 2003 Bondi Beach debut series <a href="/expert-insights/buying/not-enough-bidding-baby-boomer-buyers-to-boost-b-grade-location-in-the-block-glasshouse-2014-auction-results">with f</a><a href="/expert-insights/buying/not-enough-bidding-baby-boomer-buyers-to-boost-b-grade-location-in-the-block-glasshouse-2014-auction-results">ull analysis of the results</a> to follow the Sunday night broadcast.
Property reality television shows can inspire and create controversy and drama, but that doesn’t mean there aren’t some lessons to learn. Here’s our latest free eBook with tips, tricks and information we’ve gained from <a href="/images/stories/marketing/ebooks/PO-ebook-RealityTV.pdf?utm_source=Property+Observer+List&amp;utm_campaign=e7c94f84fa-16_September_2014&amp;utm_medium=email&amp;utm_term=0_a523fbfccb-e7c94f84fa-" target="_blank">property game shows</a> through the years. 
 
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The Block 2014 auction results in not quite five gold stars at the Glasshouse Prahran: SPOILER ALERT 

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<div class="article-block">
All three design judges think Max and Karstan will probably take the prize on the compelling Channel 9 reality series, The Block Glasshouse
But despite everyone's design efforts, The Block Glasshouse auction order, if last season of The Block is anything to go by, will also play its part in this weekend's televised finale.
Especially if the buyers become more desperate to own their piece of the amazing building the more supply drops, the judge Darren Palmer says.
The auction reserves are going to be a balancing act of southerly versus internal versus northerly aspect, weighing up square meterage, views and amenity, he noted in his LJ Hooker blog.
"Deciding on the reserves is not a job I’d want to take on and I pity the poor valuer that has the task. 
"I’d guess that Max and Karstan will have the highest reserve, Chris and Jenna the lowest, Simon and Shannon and Michael and Carlene will be very similar with Simon and Shannon’s reserve higher due to floor space and the wildcard will be Darren and Dee."
He suggests these apartments could never be built with their amount of value with the quality of design and architecture on offer, as there’s far more value in them than the market would be willing to pay for, other than via the television show.
"In short whoever gets one is, in my opinion, getting a great deal and apparently a sound investment, though you should seek your own advice on what suits you and your investing agenda," he wrote ahead of the broadcast this Sunday night, at 6.30pm on Channel 9.
Palmer noted auction reserves are typically set based on considerations such as location, supply and demand, square meterage, aspect, amenity, finish, comparable sales in the area and last and less tangibly emotion – or desire. 
"Unfortunately for the contestants of the Block the reserve prices have been decided on the plans submitted to council, not the finished apartments, so what we have is a game of positives and negatives."
It made it fairly hard to ascertain who will come out on top, <a href="https://www.ljhooker.com.au/myljhooker/myljhooker-home/exclusive-darren-palmer-on-who-could-win-the-block-glasshouse?cid=myljhenOct14wallpaper&amp;utm_source=myljhooker&amp;utm_medium=email&amp;utm_campaign=Exclusive:%20Darren%20Palmer%20Reviews%20The%20Block%20Apartments,%20Top%20Agents%20Share%20Best%20Selling%20Tips,%20Styling%20to%20Sell%20Infographic%20and%20More&amp;kmi=news@propertyobserver.com.au" target="_blank">he wrote on the LJ Hooker blog</a>. 
Palmer gave his most enlightening insights into the pros and cons of each apartment, which Property Obsever has abridged.
</div>
<div class="article-block">
<h3>Apartment 1 - Michael and Carlene</h3>
Southerly aspect
Second smallest apartment at 236.8 sqm internal living space.
3 Bedrooms – master bedroom with walk in robe, 2 bathrooms, powder room/laundry, kitchen with butlers pantry/scullery, open plan lounge/dining, study, upstairs internal terrace w/ outdoor shower + large indoor outdoor terrace with lounge/dining/bbq, 2 car undercover parking, on site lockable storage.
 
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The apartment is south facing which overlooks the street with trams passing by regularly however the noise is kept at bay by triple glazing of all external windows.
Michael and Carlene have created a property that is largely broad and family-friendly but also could appeal to young professionals, singles and empty nesters.
There is only one glaring issue with Michael and Carlene’s apartment - the main bathroom and the stairs to a shower. 
Michael and Carlene have excelled in every other part of the home.
The terrace has the only space that is truly all weather.
So depending on the reserve and the auction order Michael and Carlene have a good chance of casting the widest net of buyers as long as they’re not bothered by the main bathroom. 
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<h3>Apartment 2 - Chris and Jenna</h3>
East facing internal apartment with no outlook but rooftop area with city views.
The largest apartment on the block at 277 sqm internal living space.
3 Bedrooms – master bedroom with walk in robe, 2 bathrooms, powder room/laundry, kitchen with butlers pantry/scullery + bar, open plan lounge/dining with gas fireplace, study, grand 3 level staircase leading to a rooftop terrace w/ city views + the largest indoor outdoor terrace on the block featuring dining &amp; bbq area, 2 car undercover parking, on site lockable storage.
There were several times that they came short of expectation or came up short all together, though when it comes to the really important things to get right in an apartment they delivered in spades. The main bathroom is a master class on how to do everything right. 
This kitchen nailed every single detail in terms of finishes, inclusions, space, storage, lighting, inclusions delivering a room that had everything and the kitchen sink – coated in an appealing copper coloured coating. 
 
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The largest apartment will most probably also have one of the lowest reserves as it has no outlook, hemmed in on all sides by the adjoining properties. There is however plenty of natural light so it may not be detrimental to market desire for this apartment.
 
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<h3>Apartment 3 - Max and Karstan</h3>
Northerly Aspect with City Views
3rd largest apartment at 237 sqm internal living space
3 Bedrooms – master bedroom with walk in robe, 2 bathrooms, powder room/laundry, kitchen with butlers pantry/scullery, open plan lounge/dining, study, one of the smallest outdoor terraces, 2 car undercover parking, on site lockable storage. Secret room on title.
 
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This apartment has broad appeal. 
There were comments made throughout the series about some of the glossy choices feeling cold or soulless but seeing the complete apartment with the revisions made during the 24 hour redo challenge as well as the major impact the terrace space has on softening the whole downstairs level, this apartment is now as friendly as it is clean and orderly – which adds up to a very saleable package.
When you look at the Block apartments as an investment package they stack up very well. 
The depreciation schedules are impressive, they come fully furnished and ready to rent as soon as you settle with all of that value covered in the sale price, which means your mortgage pays for the furniture – so if you have the deposit and the means to service the loan they’re well worth running past your financial advisors to see how they stack up for you.
Max and Karstan have used good quality inclusions, there is art in every space and for my money, and they have the best schedule of lighting and lighting choices in the whole Block. 
I’ve wagered that Max and Karstan may come up trumps on auction day, though their reserve will definitely be a factor in their success.
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<h3>Apartment 4 - Simon and Shannon</h3>
Southerly Aspect
Second largest apartment 249 sqm internal living space
3 Bedrooms – master bedroom with walk in robe and ensuite with custom wooden bath + separate master bathroom/second bedroom ensuite, powder room/laundry, kitchen with butlers pantry/scullery, open plan lounge/dining with sculptural staircase, study, large outdoor terrace with dining/bbq, 2 car undercover parking, on site lockable storage.
This apartment is just plain cool. 
The brothers have folded the fabric of the apartment to become something more architecturally interesting in terms of the internal space, creating interest in the stairwell by framing the skylight with faceted gyprock, raked ceilings on the top floor, creative solutions to bulkheads and the most sculpturally interesting staircase on the Block.
 
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Simon and Shannon also have my favourite kitchen on the Block, creating something that is new and cool without trying to be. There’s an effortless swag in this apartment that will appeal to the young and young at heart.
Not everyone is looking for a super hip super cool apartment, so the family and older market may not be as interested in Shannon and Simon’s finished result but I’d wager that the buyers that desire the apartment desire it a great deal which could create a bidding war.
 
<h3>Apartment 5 - Darren and Dee</h3>
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Northerly Aspect
Smallest apartment on the Block at 186.7 sqm of internal living space.
3 Bedrooms – master bedroom with walk in robe, 2 bathrooms, powder room/laundry with drying cupboard, marble topped kitchen with butlers pantry/scullery, open plan lounge/dining, study, upstairs balcony with city views + outdoor terrace with lounge/bbq, 2 car undercover parking, on site lockable storage.
 
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This is honestly my favourite apartment in terms of aesthetic.
The style of Darren and Dee’s apartment is refined, finessed and luxurious in a very friendly way. The design alone will add a great deal of value to the apartment with hints of high end such as marble, the beautiful application of the EasyCraft Easy VJ paneling they’ve used sparingly and to huge effect throughout, the herringbone floors and the graceful and elegant staircase connecting the two floors.
The big draw card in Darren and Dee’s apartment is something that they created out of thin air, or a void more the point. The balcony from the bedroom over the outdoor terrace is pure genius. This single idea has added the opportunity to take in a city view from their master suite and views can add upward of $100,000 to a selling price.
With the smallest floor plan they may well fall toward the bottom of the pack in terms of their reserve, though balancing that out they are also one of two apartments with the most desirable northern aspect.
Earlier this week another The Block Glasshouse judge Shaynna Blaze <a href="/expert-insights/building/shaynna-blaze-picks-max-and-karstans-apartment-as-the-top-seller-in-the-block-glasshouse">also predicted Maxine and Karstan's apartment</a> will attract lots of bidders, perhaps putting it ahead of the competition at the auction.
Blaze told TV Week that the aspect and size of the apartment apartment at <a href="https://www.realestate.com.au/property-apartment-vic-prahran-117846863" target="_blank" style="line-height: 1.3em;">3/121-127 High Street Prahran </a>will appeal to buyers.
"I think there are going to be more people bidding for Max and Karstan's apartment due to the size of it, and it's north facing," she said.
Judge Neale Whitaker, from Vogue, says history has shown that come auction day it can go one of five ways! 
"It’s anyone’s competition.
"In the last series Steve and Chantelle won against all odds and we’ve seen that happen before. 
"On paper, Karstan and Max have the best apartment – best position and the largest space. 
"In theory they should win, but they will also have the highest reserve," although Neale was strongly favouring Michael and Carlene on the show's auction eve taping.
"And The Block has a history of championing the underdog," <a href="https://thecarousel.com/homes/block-will-take-title/" target="_blank">he told The Carousel website</a>. 
Max and Karstan are the bookie favourites, with Darren and Deanne second favourite.
 
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