New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

Joel Robinson

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

The long-planned transformation of Brisbane's historic Shafston Estate has taken another major step, with Capella Hotel Group announced as the luxury hospitality partner behind what will become Brisbane's first branded residences.

The project, to be known as Capella Residences Brisbane, is being delivered by Verso Projects at the landmark Kangaroo Point riverfront estate, with completion targeted for 2029.

The announcement follows a series of planning changes to the project over recent years. The site was originally approved in 2023 for a 15-level, 37-apartment development designed by Rothelowman for Burgundy Group before Verso Projects took over the 10,070 sqm riverfront holding and lodged revised plans with Kerry Hill Architects to increase the development to a 25-level tower with 51 apartments.

The latest announcement confirms Capella Hotel Group will bring its branded residential offering to the project, marking just the second Capella Residences development globally after Seoul, and the group's first branded residential project in Australia.

The <a href="https://www.apartments.com.au/new-apartments/23-castlebar-street-kangaroo-point-qld-4169">Castlebar Street development</a> will centre around the restoration of the heritage-listed Shafston House, one of Brisbane's oldest residences, originally constructed in 1851 by Reverend Robert Creyke as a single-storey cottage known as Ravenscott.

<img alt="Capella" data-entity-type="file" data-entity-uuid="2b9f4ce5-638f-4d6b-8082-3ca7e4b75fca" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-09%20at%207.20.41%E2%80%AFAM.png?VersionId=f7aeqsW_DzOJI4FymWb3lD8NptSfsP7q" />

Capella said the project aligns with its focus on heritage-led developments, with the Brisbane estate combining the restored historic residence with a new luxury apartment tower and hospitality-inspired resident amenities.

Residents will have access to the Capella Living Room, a concierge-led communal space inspired by the group's luxury hotels, alongside landscaped gardens, six swimming pools, wellness and recreation facilities.

The broader estate will also include two riverfront homes, a six-berth private marina, porte cochère arrival experience, secure basement parking and a new section of public riverwalk along the Brisbane River frontage.

The heritage Postal Depot Building will also be retained and repurposed as a guest house, in line with the revised development plans.

The project represents another evolution for the site, which Kerry Hill Architects previously described as a rare opportunity to restore one of Brisbane's most significant heritage estates while creating a new benchmark for apartment living.

"The Shafston Estate provides a once-in-a-generation opportunity to restore one of Brisbane's finest heritage precincts and to reinstate residential use as a unique site perched on the edge of Kangaroo Point," Kerry Hill Architects said in its Urban Context Report accompanying the planning submission.

"The project will celebrate excellence in sub-tropical residential design, setting a new benchmark for vertical living in Brisbane."

Verso Projects, which now has an $8.5 billion development pipeline spanning more than 6,000 dwellings across apartments, townhouses, retail and commercial projects, said the partnership with Capella would elevate the development beyond a traditional residential project.

"We feel honoured to be restoring Shafston Estate to its former glory, elevating it to new heights of luxury and excellence underpinned by Capella's distinctive service ethos and design philosophy, and making it a standout landmark in Brisbane," Verso Projects CEO Steve Laffey said.

"By partnering with Capella, globally recognised for its refined approach to luxury hospitality and deep respect for cultural and historical context, we will elevate this project beyond a residential offering into a world-class destination."

Capella Hotel Group President Roland Fasel said Brisbane's emergence as a global city made it the right location for the company's Australian residential debut.

"Brisbane is a city on the cusp of something remarkable, and Capella Residences is our commitment to being part of that story," Fasel said.

"The Capella residential experience is more than luxury. It is about a sense of belonging to a place with deep meaning."

Private appointments have now opened for the project, with a display suite expected to open in late 2026 ahead of the planned 2029 completion.

Capella to launch Brisbane's first branded residences at Shafston House, Kangaroo Point

Lewis Land's latest apartment release within its <a href="https://www.apartments.com.au/new-apartments/harbour-shores-biggera-waters-564-oxley-drive-biggera-waters-qld-4216">Harbour Shores</a> masterplan is targeting one of the Gold Coast's fastest-growing buyer groups, with almost a third of apartments at Solis priced below $1 million.

The seven-storey building at Biggera Waters will comprise 91 apartments, including 24 one-bedroom residences starting from $778,000, a price point Lewis Land says is aimed squarely at first home buyers struggling to enter the Gold Coast market.

<img alt="Harbour Shires" data-entity-type="file" data-entity-uuid="e7486e37-22f6-4c92-b212-9b0622070b8f" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-08%20at%209.09.34%E2%80%AFAM.png?VersionId=W8MJwJUCf6HkIyl_EVSksnd.QI6MZryY" />

<a href="https://www.apartments.com.au/developers/lewis-land-group">Lewis Land</a> Head of Development Michael Long said the developer deliberately allocated a significant proportion of the project to more affordable apartment types.

"First home buyers have been priced out of many parts of the Gold Coast, and we saw a clear opportunity to address this and play our part in a longer-term housing solution," Long said.

"That's why 24 of the 91 apartments being delivered at Solis have been designed and priced for the city's next generation of homeowners, quality one-bedroom apartments, half of which include an additional multipurpose room to maximise space and flexibility.

"This approach places 30 per cent of apartments in Solis under $1 million, and with close proximity to Harbour Town's future light rail extension connecting residents to the city's major employment and knowledge hubs, it's a win for buyers looking to secure their first property."

<img alt="Sores" data-entity-type="file" data-entity-uuid="550526d3-73ba-4710-9739-c5f4294a30ef" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-08%20at%209.09.29%E2%80%AFAM.png?VersionId=cQQdXHt9wS0UXwZEm5Py5bH_3kAmzyhu" />

Designed by BDA Architecture, Solis will deliver a mix of one, two and three-bedroom apartments, with residences ranging up to 232 sqm. Apartments feature generous balconies and contemporary finishes, while residents will have access to Harbour Shores' lagoon pool, clubhouse, tennis court, gym, yoga studio and sauna.

The focus on first home buyers resonated with purchaser Holly Humphreys, who said she and her boyfriend spent more than a year searching for their first property before shifting their attention from houses to apartments.

"We fell in love with the first house we bid on and got our hopes up, but after repeated knockbacks we learned not to get too attached," Humphreys said.

"We offered at the high end of price guides, but sales kept going even higher. That's where we really struggled and we needed to re-evaluate our budget and our expectations. Standalone houses were off the table, and we pivoted to apartments and townhouses."

Humphreys said it was encouraging to see developers recognising the growing demand from first home buyers.

"There's a growing number of young buyers looking to enter the market earlier because they understand that getting in now can make a real difference as prices continue to rise," she said.

"It's fantastic to see a developer recognise this and then actively take measures to deliver an apartment with us in mind."

Solis is the first development planned within the second stage of the Harbour Shores masterplan, with early works expected to commence in September 2026.

[smartcode_project_cta:default project_id=113271]

Lewis Land targets first home buyers at latest Harbour Shores release, Solis

Luxury apartment developer Abadeen has recorded $19.25 million in apartment sales across two of its Lower North Shore developments in the lead-up to the end of the financial year, headlined by the sale of a $6.75 million penthouse at <a href="https://www.apartments.com.au/buildings/koyo-crows-nest-5-rodborough-avenue-crows-nest-nsw-2065">KOYO in Crows Nest.</a>

The transactions also included the sale of a newly completed three-bedroom apartment at <a href="https://www.apartments.com.au/buildings/park-residences-cremorne-2-sutherland-street-cremorne-nsw-2090">Park Residences in Cremorne</a> for $6.35 million, with the residence selling shortly after the project's first public inspections following completion.

The sales come as completed, owner-occupier-focused apartments continue to attract strong demand across Sydney's Lower North Shore, particularly from buyers looking for certainty and immediate occupancy.

The penthouse at KOYO spans 491 sqm across a single level and was designed by architect Koichi Takada. The development is one of Abadeen's flagship boutique projects in Crows Nest.

[smartcode_project:default project_id=108800 project_image_fid=370093]

Abadeen Executive Chairman and Founder Justin Brown said buyer activity lifted noticeably in the lead-up to the end of the financial year.

"We saw a clear increase in enquiry levels, inspection numbers and buyer engagement across our completed projects leading into the end of the financial year," Brown said.

"Buyers have become far more decisive over the past six months. The combination of improving confidence, limited supply and the ability to physically inspect completed residences is creating strong competition for premium apartments in the best locations."

Brown says the&nbsp;response to Park Residences following completion has been particularly strong.

"Buyers want certainty and are responding positively to the opportunity to walk through a finished product, inspect the quality firsthand and move in immediately," Brown suggested.

"Projects such as Park Residences and KOYO demonstrate that when the product is exceptional and the location is irreplaceable, buyers are prepared to act quickly."

[smartcode_project:default project_id=114246 project_image_fid=370116]

Abadeen CEO Joe Tack said quality continued to differentiate projects in the current market.

"Today's buyers are incredibly discerning," Tack said.

"They are seeking larger floorplans, premium finishes, walkability, lifestyle amenity and confidence in the developer delivering the project. Well-designed boutique developments continue to outperform because they offer something genuinely difficult to replace.

"The enquiry we are seeing across our completed and recently completed Lower North Shore portfolio is very encouraging, and we expect this momentum to continue into spring."

The sales follow increased enquiry across Abadeen's Lower North Shore portfolio which also includes <a href="https://www.apartments.com.au/buildings/northcote-collective-naremburn-2-northcote-street-naremburn-nsw-2065">Northcote Collective in Naremburn</a> which also completed recently.

KOYO penthouse headlines Abadeen's $19.25 million EOFY sales flurry

Southbank

OSK Property is breaking new ground in future-proofed living at its $2.8 billion Southbank masterplan, Melbourne Square.

The latest tower release, BLVD, was designed by COX Architecture. Their brief was to create a building which will be as relevant by its completion in 2027 as it is now.

Paul Curry, Director of Cox Architects, says BLVD is a rare example of a building designed today with tomorrow's living standards in mind. Its focus on wellness, connectivity, and community sets a new precedent for urban development in Melbourne.

“It’s rare to create a building designed today delivering tomorrow’s living standards. A blueprint for modern life, BLVD is for you and your community to live well and foster better connections than ever before," Curry said.&nbsp;&nbsp;

The integration of industry-leading technology and connectivity within BLVD ensures that residents can personalise their living spaces and streamline their everyday lives.

[smartcode_project:default project_id=107714 project_image_fid=214124]

Home automation systems allow for effortless control of lighting, temperature, and other amenities, while the smart building app connect residents to a wide range of services and activities.

Smart lockers provide a seamless collection point for deliveries, so need to to collect parcels from the post office on a weekend.

While tech advancements are often the future, so are sustainability and wellness.

Wellness has been a key consideration for millions in recent years since the pandemic. Wellness has been the cornerstone of design considerations and inclusions throughout Melbourne Square. Central to the ethos of&nbsp;BLVD is the pursuit of WELL Certification, a world-leading framework that prioritises the health and well-being of residents.

[smartcode_project:default project_id=107714 project_image_fid=211869]

Melbourne Square is one of the first residential projects in Australia registered to pursue WELL Certification, leading the way in promoting holistic wellness and sustainability.

Jack Noonan, Vice President of the Asia Pacific International WELL Building Institute, highlights the importance of the certification, saying that Australia's buildings must respond better to create places that feel healthier, happier, and deliver more sustainable outcomes.

"We know that great spaces prioritise and improve health by helping fuel our bodies, keeping us connected, inspiring our best work and facilitating a good night’s sleep. We also know that our buildings must respond better to create places that feel healthier, happier and deliver more sustainable outcomes," Noonan said.&nbsp;

&nbsp;

[smartcode_project:default project_id=107714 project_image_fid=211866]

"This is why BLVD is one of the first residential projects in Australia registered to pursue WELL Certification.&nbsp;<a href="/developers/osk-property" target="">OSK Property</a>&nbsp;has applied this world-leading framework from the ground up with a holistic suite of integrated solutions, including optimised access to natural light, great thermal comfort and indoor air quality, through to social, fitness and mental wellbeing amenities. Together, they create an ecosystem to help you live well every day."

To increase the wellness of its resident, OSK Property doubled down on amenities and facilities within the building. They have a 25-metre indoor swimming pool, a gym, sauna, a Zen garden, alfresco dining areas with barbecue facilities, and top of the line entertainment facilities including&nbsp;residents' lounges, dining rooms, a cinema/karaoke room, and even a golf simulator. They've catered for the growing work from home trend with co-working spaces, meeting rooms and private booths to work from.

[smartcode_project:default project_id=107714 project_image_fid=211867]

Sustainability is a core design principle at BLVD. The building is gas-free and carbon neutral operation-enabled, aligning with global efforts to combat climate change.&nbsp;To promote electric vehicle usage, BLVD also has provision for electric car charging stations, encouraging residents to adopt eco-friendly transportation options.

The architectural choices in BLVD also contribute to a healthier living environment. The building prioritises access to natural light, ensuring ample exposure to daylight for residents, while superior thermal comfort and indoor air quality will further enhance the well-being of occupants.&nbsp;

Carr Design Managing Director Chris McCue said BLVD is truly a living and breathing building.&nbsp;

[smartcode_project:default project_id=107714 project_image_fid=214125]

"We drew deeply on the rich natural landscapes of the surrounding precinct, which are woven through the building’s generous amenities through the material palette and quality fittings. From the gently lit, articulated lobby to the double-height views on the 55th floor, each interior connects immediately to the bay and garden views, offering a sense of scale and freedom," McCue said.&nbsp;

"The residences capture beautifully restrained and timeless interior architecture. Continuing the same reductionist ideology and palette, nature shines through warm, tonal materials and subtle, textured finishes. Together, they create a calm environment for you to make your own and live your way. Perfectly attuned with a design that elevates the senses, we feel very privileged to carve new spaces for the next generation.”

[smartcode_project_cta:default project_id=107714]

Staff Writer

"Designed today, delivering tomorrow’s living standards": Future-proof design the cornerstone at BLVD Melbourne Square

Salvo Property Group, led by founder and executive chairman Mario Salvo, has established itself as a prominent player in Melbourne's real estate market over the last quarter of a century.

With an impeccable track record of delivering more than 3,000 apartments valued at over $1.5 billion, the group has become synonymous with quality and excellence.

Their latest achievement is the completion of <a href="/buildings/stature-southbank-119-clarendon-street-southbank">Stature</a>, a soaring apartment tower in the highly sought-after <a href="/developments/southbank-vic-3006">Southbank neighbourhood</a>.

[smartcode_project:default project_id=24683 project_image_fid=78630]

Collaborating with Vince Squillace's <a href="/architects/squillace-architects">Squillace Architects</a>, <a href="/buildings/stature-southbank-119-clarendon-street-southbank">Stature</a>&nbsp;won the Residential High Rise award at the 2019-2020 Asian Pacific Property Awards, with the tower's&nbsp;façade incorporating bold lines and expansive glass surfaces.

"We believe that buildings should inspire people and places, so this building has a sense of place, and it also inspires vertical village living," Squillace said.&nbsp;

Construction has completed on all the apartments within the <a href="/buildings/stature-southbank-119-clarendon-street-southbank">34-storey tower</a>, with the group now just putting the final touches on some of the amenity offerings which crown the building.

[smartcode_project:default project_id=24683 project_image_fid=78635]

"The building features a number of amenities that contribute to the idea of this vertical village. There's a cafe on the ground floor there's gym, pool, common dining area, lounge and rooftop barbecue areas, so you're not just living in your apartment you're living in the building and on multiple levels."

Each apartment features timber flooring and a neutral colour palette complemented by black accents, while premium finishes enhance the sense of luxury and functionality within them.

Far reaching views are invited into each home through expansive windows, while also flooding the living spaces with an abundance of natural light.&nbsp;

[smartcode_project:default project_id=24683 project_image_fid=78636]

"The building is located in a gateway to one of the most liveable cities in the world and we've designed the homes to take full advantage of its position. The views are incredible and they can be enjoyed from the common areas they can join from your apartment. It's a real sense of resort style living in Melbourne."

Located at&nbsp;<a href="/buildings/stature-southbank-119-clarendon-street-southbank">119 Clarendon Street</a>, in <a href="/developments/southbank-vic-3006">one of Melbourne's premier lifestyle precincts</a>, residents will benefit from nearby luxury shopping boutiques, lively promenades, cafes, restaurants and theatres, all within walking distance. The Yarra River is nearby, as is the Queen Victoria Gardens and South Melbourne Markets.&nbsp;

The neighbouring suburbs of <a href="/developments/south-melbourne-vic-3205">South Melbourne</a> and <a href="/developments/albert-park-vic-3206">Albert Park</a> also have height restrictions in place, meaning Stature's 180-degree panorama of Albert Park Lake, the bay, and <a href="/developments/port-melbourne-vic-3207">Port Melbourne</a> will remain unobstructed.

[smartcode_project_cta:default project_id=24683]

Stature won the Residential High Rise award at the 2019-2020 Asian Pacific Property Awards, with the tower's façade incorporating bold lines and expansive glass surfaces.

alisonwarters@gmail.com

Stature delivers completed apartment option to Southbank 

In recent times, Southbank has undergone significant development, transforming into a vibrant and sought-after urban hub.

Located just south of Melbourne's CBD and nestled along the scenic Yarra River, and with&nbsp;convenient accessibility to major transportation networks including train stations and tram lines, residential high rises now dominate the skyline.&nbsp;

Property developers Landence are one group who are contributing to the residential offering in the suburb, with The Evermore offering a ready-to-move-in option for prospective buyers.

[smartcode_project:default project_id=2087 project_image_fid=180823]

Designed by Hayball, The Evermore rises 24-storeys, boasting two glass towers connected by a podium level that houses upscale retail spaces.

The facade is louvered, creating movement within the built form, while also allowing for sweeping views of Port Phillip Bay and the Yarra Ranges.&nbsp;The nearby Yarra River, Royal Botanic Gardens, and a juxtaposition of heritage architecture and contemporary glass edifices complete the vista that residents can enjoy.

Situated only minutes away from Melbourne's bustling CBD, the famous Botanic Gardens, and the vibrant South Melbourne Market, residents will have endless opportunities to immerse themselves in the city's culture and lifestyle.

[smartcode_project:default project_id=2087 project_image_fid=180828]

Residents will have access to a range of amenities designed to elevate their living experience, including courtyard gardens, a swimming pool, a well-equipped gym awaits, as well as dining, lounge, and cinema rooms.

Prices start from $455,000 for a one-bedder, with two-bedrooms from $659,000 and three-bedroom apartments priced from&nbsp;$990,000.

[smartcode_project_cta:default project_id=2087]

The Evermore delivers ready-to-move-in apartments to Southbank

It was 2015 when OSK Property announced it was to develop a $2.8 billion community on a prime two-hectare site in Melbourne's Southbank, the largest precinct ever proposed in the popular suburb south of the Yarra.

They're only two towers into the grand six-tower masterplan, and they've already lit a spark in property seekers looking for a combination of convenient amenity and lifestyle opportunities.

The project is already multi-award winning, having won the Best Mixed Use Development and the Best High Rise Architecture awards at the Asia Pacific Property Awards in 2020.

Locally Melbourne Square has been a finalist at the UDIA Awards for Excellence in 2021 and the Property Council Australia Awards in 2022.

OSK recently completed stage one of Melbourne Square, two towers already set in an established community with a 3,745 sqm park and double-storey Woolworths, the first in Melbourne, also completed as part of the first stage.

OSK has just launched their second stage, BLVD, another striking 73-level skyscraper with extensive resident amenity more commonly found in a hotel.

[smartcode_project:default project_id=107714 project_image_fid=211867]

BLVD, which is expected to complete in early 2027, will sit within an already established community. OSK started their work on the Hoff Boulevard site in 2017, and to show for it have the completed East and West Towers, the sprawling Kennedy Park, and extensive retail within the development.&nbsp;

The retail component was bought&nbsp;by PrimeWest for $70 million back in 2020, a major transaction before it was completed which highlighted the level of quality OSK was putting together. As well as the Woolworths, there's an adjoining BWS,&nbsp;Pacific Asian grocery store, the 10 Hoff Café, an 87-place childcare centre, and more still to come.

[smartcode_project:default project_id=107714 project_image_fid=211870]

Kennedy Park was created to act as a natural escape from busy city life. It features extensive established gardens and a waterfall, so residents can connect with nature.

BLVD sits at the heart of the masterplan, located on the fringe of Melbourne's famed Arts Precinct.

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The Arts Precinct pulsates with a rich cultural energy, where Melbourne's most progressive, acclaimed, and dynamic galleries, theatres, performances, and exhibitions take centre stage all year round.

As the Arts Precinct redevelopment evolves, BLVD residents will find themselves at the heart of a globally-recognised cultural centre.

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Southbank is one of the top locations for both investors and owner-occupiers who want all of the benefits of the Melbourne CBD without actually living in it.

It's a 15-minute walk to Flinders St station, or a 10-minute tram from the tram stop across the road on Sturt Street.

BLVD within Melbourne Square is poised to redefine urban living in Southbank. With its unparalleled location on the fringe of the Arts Precinct, immersive landscape design, and sustainable architecture, it presents a unique opportunity for residents to experience a tranquil urban sanctuary like no other. Melbourne Square is not just a place to live; it's a community that thrives on its rich cultural heritage and unrivalled amenities.

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As the precinct continues to take shape, it solidifies its status as the epitome of cosmopolitan living in the heart of Melbourne.

OSK have further shown their commitment to Southbank, last year securing a 7,800 sqm site fronting both City Road and Queensbridge Street.

OSK was founded in 1997 in Malaysia and have won a string of awards for their developments across the country.

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OSK has just launched their second stage, BLVD, another striking 73-level skyscraper with extensive resident amenity more commonly found in a hotel

BLVD at Melbourne Square: An urban sanctuary in Southbank's cultural heart

Apartment buyers are continuing to head back to the Melbourne CBD in droves, following the COVID-induced exodus from the city a number of years ago.

Urban.com.au data found the Melbourne 3000 postcode was the most popular suburb across Victoria in March, particularly for first home buyers. The CBD, and surrounds, have a number of off the plan and ready to move in apartment developments currently on the market.

We've crunched the numbers and looked at the top three most searched suburbs in Victoria on Urban across March.&nbsp;

<h2>Melbourne</h2>

The Melbourne 3000 postcode was again the most searched suburb on Urban in March, making it the most searched across the quarter.

The growth in migration has seen a number of prospective buyers seek out completed stock, with construction timelines currently fairly problematic, and a rental market as tight as it's even been.

Brady Group's 380 Melbourne has been one of the most popular projects in March. The&nbsp;twin tower project is home to a mix of one, two and three-bedroom apartments, which start from $570,000.&nbsp;

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Designed by Elenberg Fraser, the 65-level towers are located in the heart of the city on Lonsdale Street.

The towers also include 300 hotel suits, along with a retail and cafe arcade, which links the development to the public domain through a low-lying podium that resembles a cascading ripple.&nbsp;

An array of resident's only amenity has also been incorporated, with a resident's lounge and a games room with table tennis, air hockey and foosball tables.

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There's also a private cinema and karaoke room, along with steam rooms, a sauna, private bar dining and lounge areas, a rooftop garden, 25-metre heated lap pool, and an outdoor terrace with barbecue facilities and seating.&nbsp;

<h2>Southbank</h2>

South of the Yarra River has been another hotspot for buyers across March, with the well-connected suburb known for its vibrant atmosphere, modern architecture, and views of the city skyline.

The most recent collection of apartments to hit the market is the second tower in OSK Property's near $3 billion billion masterplan, Melbourne Square.

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The latest release, which follows the recently completed East Tower, comprises 610 one, two and three-bedroom apartments, starting from $521,000.

The tower is one of&nbsp;the first residential projects in Australia registered to pursue WELL Certification.&nbsp;It offers a podium gym, spa, sauna, and a 25 metre indoor swimming pool, as well as a Zen garden, alfresco dining area and BBQ facilities.

The tower is expected to be completed in late 2026.

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The most recently completed apartment tower in Southbank is Central Equity's FOCUS, which has proved a popular choice for locals who want to remain near the city while enjoying a neighbourhood feel.

The 50-level building, with a mix of one, two and three-bedroom apartments starting from $499,000, is ideally located on City Road.&nbsp;

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Buyers have been sold on the location of FOCUS, which places residents on the doorstep of the arts precinct and its upcoming $1.7 billion revamp.

"Southbank has a leafier feel than the city," Central Equity's Sales Manager Neil Singh&nbsp;says, adding that the suburb still offers all the pros of inner-city living.

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"Within minutes, residents can be at the NGV and Arts Centre, or walk less than a kilometre to reach the Queen Victoria Gardens."

<h2>Brighton</h2>

Melbourne's bayside has long been a sought after address for buyers, with more and more developers taking to the idyllic oceanside for their residential developments.

One of the most popular projects is Martin Brighton, a rare offering in the exclusive suburb due to its interiors, which have been crafted by the legendary Miriam Fanning's MIM Design.

Over 40 per cent of its 11 two and three-bedroom apartments have been snapped up. Luxury developer EBG Developments has recently released an incentive offer for buyers. Their discounted five per cent deposit (half of the standard 10 per cent deposit across other projects) - will sit in a high interest account and earn seven per cent per annum, until the project is completed, which is expected to be in early 2024.

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One of Brighton's most recently completed projects, 448 Brighton by Sunkin Property Group.

The project has just 20 apartments starting from $1.4 million.&nbsp;

It was designed by renowned architecture firm SJB and sits in landscaped gardens by the equally renowned Jack Merlo.&nbsp;

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The kitchens are the focal point of the apartment, featuring a sculpted natural marble stone benchtop and appliances by&nbsp;Gaggenau and Bora.

448 Brighton was named both after its location at 448 St Kilda Street, and its proximity to the beach, just 448 metres. It's on the doorstep of Elwood and Elsternwick Parks and a number of&nbsp;cafes, restaurants and private schools.

We've crunched the numbers and looked at the top three most searched suburbs in Victoria on Urban across March. 

Urban's most popular suburbs for Melbourne apartment buyers in March

With riverside dining, local city gardens and a thriving arts precinct, Southbank is a popular choice for Melburnians who want a city home with a neighbourhood feel.

Freshly completed and ready to move in now, FOCUS is Southbank’s newest residential tower.

Rising 50 levels above a premium Southbank location on City Road, it’s the latest project from award-winning developer Central Equity.

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There are a range of one, two and three-bedroom apartments on offer in FOCUS, designed with space and family living in mind.

Prices start from $499,000 for the one-bedroom apartments. The two-bedroom apartments, which have proven popular with the owner-occupier market, start from $729,000.&nbsp;Family-sized three bedroom apartments start from $969,000.

Central Equity's Sales Manager Neil Singh says when the designs were drawn up for FOCUS, the team wanted the apartments to feel like true city homes.

"Our designs have elevated 2.7m high ceilings, which makes a big huge difference in apartment living," Singh says.

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“Apartments also include private balconies and many designs include a separate study area. So they’re a fantastic choice for students or city professionals who need a home office.”

“We've also got extensive resort-style facilities inside the building, including a 17-seat luxe theatre to an indoor heated pool, sauna, a gym with strength and cardio zones, and resident dining and lounge areas complete with landscaped terraces, barbecues and outdoor seating.”

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Buyers have been sold on the location of FOCUS, which places residents on the doorstep of the arts precinct and its upcoming $1.7 billion revamp.

"Southbank has a leafier feel than the city," Singh says, adding that the suburb still offers all the pros of inner-city living.

"Within minutes, residents can be at the NGV and Arts Centre, or walk less than a kilometre to reach the Queen Victoria Gardens" he adds.

Central Equity is hosting a grand opening event at FOCUS from January 28 to February 12, which will give prospective buyers an insight into what it's like living in this brand new tower.

There will be nine fully-furnished apartments plus resident facilities on display, allowing visitors to get up close and personal to the FOCUS range.

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Complete and ready to move in now, Central Equity’s latest project is open to the public with a Grand Opening from Jan 28 to Feb 12

FOCUS Melbourne: Inside Southbank's newest residential address

STH BNK By Beaulah has hit a pivotal milestone, reaching over $600 million in sales since its launch to the market just four months ago.

The impressive sales flurry includes a record-breaking $35 million sub-penthouse, as well as a $15 million sub-penthouse.

Following a sell-out success of stage one on launch day, totalling $400 million, stage two was brought forward to cater to the demand, which also resulted in a sell-out.

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Two stages remain in the project which are yet to launch, including the Hotel Private Residence collection, which will offer sophisticated urban living with exclusive hotel services, dedicated property management and exclusive amenities, as well as a selection of customised residences, designed purely off the back of the demand.

Two-bedroom and three-bedroom apartments continue to be the most in-demand, accounting for close to 70 per cent of the apartments sold to date, with Beulah even redesigning a number of floors to cater for the high demand for larger apartments.

Many purchasers have taken advantage of the customisable ‘Tailored Living’ services by merging multiple apartments into super-sized residences, with the total number of apartments in the project decreasing as a result of more two, three and four-bedroom configurations.

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Beulah Managing Director Jiaheng Chan said the sales achieved are reflective of the market’s confidence in the project, particularly in the face of interest rate rises and a global pandemic.

“Most of our purchasers live in Melbourne and Sydney with a large proportion of purchasers stemming from the immediate area who already love the culture, shopping, sport and entertainment of inner-city living but have been searching for a truly integrated precinct to live in,” he said.

“We’ve also seen a surge of buyers from regional Victoria who are attracted to the same things and see Melbourne city as an attractive place to have a home.”

Chan added that buyers were excited by the fact they can live in a mini-metropolis, with the vertical village offering everything buyers could need and more.

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“They will be able to enjoy the cosmopolitan lifestyle with world-class amenities and services on the doorstep and can simply lock up and leave when travel calls. There is also the unique opportunity to completely customise their home, all while living in the heart of Melbourne.

“Our partnerships with Four Seasons Hotels and Resorts and with Centre Pompidou have also added immense value for potential purchasers, presenting a truly unique lifestyle offering, that is only further enhanced by our commitment to holistic wellness throughout the precinct. It has really set a benchmark in liveability and this is something purchasers appreciate.”

In June, it was announced STH BNK By Beulah will be home to the most comprehensive collection of amenities in any Australian skyscraper, including a series of unique residents’ clubs, featuring pools, lounges and wellness areas.

All residents will also have access to STH BNK Concierge Services, which includes things from housekeeping, shopping and child minding to pet services, an on-call doctor, beauty treatments and massages, in addition to the recently announced STH BNK Auto Club, a first-of-its-kind fleet of luxury vehicles including BMWs, Teslas, Porches and Range Rovers, which will be for the use of residents to use at their convenience.

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STH BNK By Beulah achieves over half a billion in apartment sales

STH BNK By Beulah, one of Australia&#39;s most talked about apartments towers in Melbourne&#39;s Southbank, is set to have&nbsp;the most comprehensive collection of amenities in any Australian skyscraper.

Set to become Australia&rsquo;s tallest tower, STH BNK By Beulah will offer its residents a suite of residential amenity, allowing buyers to carve out a bespoke, wellness-inspired lifestyle as part of a series of unique residents&rsquo; clubs fitted out with pools, lounges and wellness areas.

The curated approach to STH BNK&rsquo;s amenity offering aligns to Beulah&rsquo;s ethos in creating healthy environments for a healthier lifestyle.

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A sculptural form composed of two twisting towers, STH BNK By Beulah provides residents with an urban retreat in the sky, with four distinct residential collections offering one-bedroom apartments through to five-bedroom homes, each with their own access to corresponding clubs.

STH BNK&rsquo;s most gregarious residents will be able to live the entertainer&rsquo;s dream, with access to intimate private dining rooms alongside catering kitchens meaning guests are able to host dinner parties without the hassle of the clean-up.

Taking nightcaps to new heights, residents are will also have access to an exclusive bar and lounge, featuring deep lounges, a fireplaces and unparalleled views of the surrounding CBD.

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Fitness-focused residents will have access to the infinity pool, along with the steam, sauna, spa and shower.

For higher intensity, residents can opt for views of Port Phillip Bay while working out in a full-line gym.

Cinephiles will have access to a boutique cinema, to bring friends and family together to watch new films or the big game on the big screen, followed by karaoke into the night, while lovers of literature are able to spend the day nestled in the private library.

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Additionally, the Residents&rsquo; Club will provide access to a broadcast room, complete with a green screen for professional content creation, virtual reality technology, including a multi-sport simulator like golf and tennis, as well as a multi-purpose room that can be transformed from a daytime children&rsquo;s playroom into an evening event space, complete with a media wall and kitchenette.

Residents within the Sky Rise collection will have access to the ultra-exclusive Sky Rise Residents&rsquo; Club, where rest and relaxation are the key focus, featuring a hydrotherapy pool and spa, complemented by a series of treatment rooms and relaxation pods also available for remedial massages and wellbeing appointments, as well as a wine room and lounge, private dining, games room and more.

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All residents at STH BNK By Beulah will have access to a variety of resident-only STH BNK Concierge services, available at the push of a button. These range from housekeeping, shopping and child minding to pet services, an on-call doctor, beauty treatments and massages in their own residence, in addition to the recently announced STH BNK Auto Club, a first-of-its-kind fleet of luxury vehicles including BMWs, Teslas, Porches and Range Rovers for residents to use via a car-sharing model.

As the residential towers rise into the sky, pocket parks will punctuate the building form and create a green oasis for the exclusive use of residents.

There are eight parks across the east tower, each designed to have its own unique character and function, from active spaces to places of rest and relaxation.

Acting as a local neighbourhood park and a private place for residents to get back to nature, features include exercise platforms, relaxation gardens, play spaces, urban farms, outdoor cooking and dining, and multi-storey landscaping filled with greenery.

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At the helm of the global collaborative project, Beulah Executive Director Adelene Teh said they were excited to offer residents a lifestyle like nothing Australia has seen before.

&ldquo;It was important to us to offer residents an exclusive place to recharge the body, rest the mind and reconnect with friends, family and neighbours,&rdquo; she said.

&ldquo;We have taken a tailored approach to the evolution of how people live, work, play and rejuvenate. People are time-poor and want the convenience of having the world at their feet; STH BNK By Beulah will offer world-class services and amenities in one place, giving back the luxury of time and enjoying all life has to offer.

&ldquo;These amenities are impeccably designed; complete with state-of-the-art technology, these spaces will offer a place to enjoy life at your own pace, whether working out at the gym and indulging in wellness services, winding down in front of the private cinema&rsquo;s big screen, or just taking in the view from your own private bar.&rdquo;

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&ldquo;With OC fees priced from just $4,000 per year, buyers have been driven by the remarkable value for money STH BNK By Beulah offers,&rdquo; added Teh.

&ldquo;Given premium gym memberships are usually priced from $2,000 and hot-desk memberships at co-working spaces from approximately $4,000 per year, residents with access to all of this and more on their doorstep understand the appeal.&rdquo;

Elevating the pulse of Southbank, residents will have access to the lifestyle podium; a wellness and culture precinct comprising premium retail, cultural events and entertainment, community activities, a childcare centre and inspiring place space, outdoor gardens and rooftop spaces.

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STH BNK By Beulah will also be home to Four Seasons Melbourne, as well as the country&rsquo;s first innovative cultural centre for young people, overseen by the globally-revered Centre Pompidou.

Last month, STH BNK By Beulah experienced a record-breaking launch day with $400 million-plus in apartment sales including a record-breaking $35 million sub-penthouse, making it one of the strongest single day apartment sales in the country

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The curated approach to STH BNK’s amenity offering aligns to Beulah’s ethos in creating healthy environments for a healthier lifestyle.



STH BNK By Beulah to feature a host of world-class amenity 

STH BNK By Beulah, one of Australia&rsquo;s most anticipated projects which is also to home&nbsp;the country&rsquo;s tallest tower, has unveiled the&nbsp;first glimpse of its Sky Rise&nbsp;Collection&nbsp;ahead of its official April 2 launch.

There will be four distinct collections in the two twisting towers, from one-bedroom apartments to the five-bedroom sky homes.

The first collection, Garden Rise Residences, is set above&nbsp;the podium and provides the closest connection to the pulse of Southbank. With a particular focus on embracing earth and nature, residences within this collection feature timber joinery and natural textures.

Above this collection sits the High Rise Residences, a collection that celebrates all there is to love about Melbourne; grander city vistas, spacious floorplans and timber joinery complimented by mirrored range hoods to reflect the glittering city lights.

The Sky Rise Collection crowns the Garden and High Rise Collections are located high above the clouds, offering extensive&nbsp;views of the city, the bay and the gardens. Extra-large in size, from opulent walk-in wardrobes, a butlers pantry, to a stunning sculptural kitchen island design inspired by the &lsquo;stacking&rsquo; terraces along the towers&rsquo; spine, the Sky Rise Residences are the most prized homes and provide exclusive access to the Sky Rise Residents&rsquo; Club.

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A kitchen in one of STH BNK by Beulah&#39;s Sky Rise Collection. Image supplied

STH BNK By Beulah will also feature a series of Hotel Private Residences, combining exceptional interior design with the highest level of residential services.

Philip Rowe, Director of Cox Architecture, said the firm brought a philosophy of healthy living and connections to nature to the design of all STH BNK By Beulah residences.

&ldquo;Our vision for STH BNK is for a collection of residences that provide a home of unparalleled luxury; a curated environment that is immersed in greenery and enveloped by views. A place with a strong connection to this unique place in Melbourne,&rdquo; he said.

Colour schemes and materials throughout are both timeless and highly versatile, reflecting the greenery of the gardens outside the windows while allowing purchasers to interchange between schemes to create a beautiful combination that is uniquely theirs.

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A bedroom in one of STH BNK by Beulah&#39;s penthouses. Image supplied

The iconic vertical garden that envelopes both towers acts as a natural control of daylight, shielding the apartments from direct sun during summer while maximising the natural light in winter, while residents will benefit from Beulah FreshAirTM - a bespoke centralised ventilation system that provides the freshest and cleanest air in any Australian residential skyscraper.

STH BNK By Beulah will also seek to achieve high sustainability benchmarks, including but not limited to the elimination of fossil fuel for a carbon-neutral future, and sourcing local materials to reduce waste and minimise the project&rsquo;s carbon footprint.

Beulah Executive Director Adelene Teh said the possibilities for homes within STH BNK By Beulah are endless, with buyers permitted to customise residences to create lavish homes within the sky.

&ldquo;A selection of our Sky Rise residences will be eligible for Tailored Living, where the possibilities of a custom-designed home truly are endless; think double height to triple height ceilings, five-bedrooms or more, infinity pools... anything is possible.

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A living area in one of STH BNK by Beulah&#39;s penthouses. Image supplied

&ldquo;Across our four distinct collections, we have created a range of residences to suit all buyer demographics; there is truly something for everyone.&rdquo;

Residents will also benefit from a suite of resident-only amenities and offerings, including the recently announced STH BNK Auto Club, a first-of-its-kind fleet of luxury vehicles including BMWs, Teslas, Porches and Range Rovers for residents to use via a car-sharing model; a private Residents&rsquo; Club that offers resort-like amenities and services; neighbourhood &lsquo;pocket&rsquo; parks dotted throughout the towers to provide a place for residents to connect and unwind in nature, as well as STH BNK Concierge, where luxuries like housekeeping, shopping, childminding and beauty treatments are all taken care of.

STH BNK By Beulah will also be home to Four Seasons Melbourne, as well as the country&rsquo;s first innovative cultural centre for young people, overseen by the globally-revered Centre Pompidou.

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A bathroom in one of STH BNK by Beulah&#39;s penthouses. Image supplied

In 2021, Beulah acquired the neighbouring site, home to Hanover House. The strategic corner location at 158 City Road has allowed Beulah to increase the footprint of STH BNK By Beulah to a total of 7,706sqm, ultimately creating a rare island site with four street frontages.

In addition, the extra site means more space between the two towers - over 45-metres - as well as an increased commercial offering of 50,000sqm, a 2,000sqm public park on Level 7 and increasing the Community Auditorium to 3,000 seats.

STH BNK By Beulah is currently accepting registrations of interest with the official project launch scheduled for Saturday, April 2.

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There will be four distinct collections in the two twisting towers, from one-bedroom apartments to the five-bedroom sky homes.



Beulah reveal Sky Rise Collection apartments at STH BNK by Beulah ahead of April launch

Residents at FOCUS, a vibrant new inner-city community in the heart of Melbourne&rsquo;s celebrated Arts precinct, get access to an extensive array of amenities all within their Southbank building.

Due to complete later this year, the Central Equity-developed FOCUS is set&nbsp;to integrate contemporary apartments with easily accessible facilities.

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Everything from an impressive and secure entry foyer with a furnished visitor waiting area to professional concierge teams on-site 24/7 will be&nbsp;available to residents.

Residents can plan a movie night at the luxe 17-seat theatre, or enjoy the company of the FOCUS community in the landscaped outdoor barbecue and dining area, which is accessed off an open dining and lounge space.

Resident facilities also include a glass-roofed, indoor heated lap pool, state-of-the-art gym, and adjoining sauna.

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The apartments, which are being built by Multiplex, are designed by Doig Architecture and each feature 2.7m-high ceilings, floor-to-ceiling windows and balconies.

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The&nbsp;Ci​ty Rd&nbsp;location puts FOCUS residents in the heart of Southbank, with easy access to the iconic arts precinct and new parkland on Southbank Bou​levard.&nbsp;&nbsp;

Within 100 metre walk from the front door of FOCUS is an IGA and 7-Eleven. Two streets over toward the river is&nbsp;Sout​h​b​ank Boulevard, lined with a number of restaurants and cafe&#39;s.&nbsp;

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Residents at FOCUS get access to substantial amenities at their Southbank address

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