Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/FH_1EzB-1vs?si=XScVlP1ERsTDJoME" title="YouTube video player" width="560"></iframe>

"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

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The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

South Yarra

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An inner-city warehouse at South Yarra in Melbourne’s inner east, which had a $3.3 million asking price after its recent auction, has been sold for $2.75 million.
Located directly opposite the Como Centre and Vogue Plaza, the 56 River Street property, comprises a single level, 235 square metre brick building on a 324 square metre site zoned Activity Centre 1.
The 56 River St property is a 250 square metre building on 371 square metres, with two frontages and on-site parking.
It has street and laneway access as well as on-site parking.
According to marketing agents, Teska Carson’s Luke Bisset and Matthew Feld, the property offered an owner-occupier opportunity and/or office conversion or development opportunity.
"The purpose of Activity Centre zoning is to encourage a mixture of uses and the intensive development of the activity centre as a focus for business, shopping, working, housing, leisure, transport and community facilities, and to deliver a diversity of housing at higher densities to make optimum use of the facilities and services," the agents said during its marketing.
The property will be sold subject to a short term lease at $50,000 per annum net. 
The warehouse last sold for $3.75 million through Teska Carson in 2016 to an intending owner-occupier reflecting $10,135 a square metre.
At the time the premises had a short-term tenant returning $44,950 a year.
It had sold at $82,000 in 1977.
It has been offered by the Williams family from South Yarra.
The family is headed by Lyn Williams, who has managed the estate of the artist Fred Williams, and is executive director of Maraquita Pty Ltd, the family company.
 
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Big loss taken on South Yarra warehouse

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The South Yarra office market is set to double in size in the next four years in the most significant expansion this increasingly sought after commercial precinct has seen in recent history. 
According to Colliers International research, there is 80,000 square metres of upcoming space in the South Yarra commercial market over three projects, with a pipeline until 2023. 
The largest injection of new office space will be an additional 50,000 square metres over four buildings at the new-look Jam Factory, being developed by Newmark Capital.
An estimated 4,000 square metres will be added at Chapel Plaza (402 Chapel Street) and another 25,000 square metres at Goldfields Group’s 627 Chapel Street which will comprise 25,000 square metres of office space.  
“No substantial office building over 4,000 square metres had been delivered in South Yarra in the last six years – all development in the last five years has been in the Forrest Hill precinct, so as new office space comes online, it joins a thriving, mostly residential, development market in this area,” Rob Joyes, Colliers International National Director of Office Leasing, said. 
“In recent years, large occupiers of 4,000 square metres-plus have had to focus on other city fringe areas such as Richmond and Cremorne due to a lack of options in South Yarra.  
“Led by the rejuvenation of the Jam Factory, these new projects will open the door for large occupiers to position themselves in this tightly held precinct.” 
According to Colliers International, South Yarra’s net lettable area was 97,000 square metres at March 2019. 
“An 80,000 square metres investment in new office space will result in the doubling of this boutique commercial precinct and turn it into one of the next city fringe office hot spots,” Colliers International Research Manager Sarah Walker said. 
“An analysis of historic office demand in the CBD shows that for every new head of population, 0.9 square metres of office space is demanded. Up until about 2015, office supply in the Melbourne CBD broadly kept pace with population growth.
“Since that time, however, the increase in population has outpaced CBD supply growth. This has contributed to the exceptionally low vacancy we are recording in both the CBD and City Fringe markets. 
“Based on ABS forecasts, as well as Colliers’ own analysis of future office supply, this supply/demand imbalance is forecast to become even greater and the undersupply in the CBD will need to be met by alternative markets. 
“Tenant location preferences are continually moving towards greater emphasis on accessibility to public transport and amenity for staff. City fringe markets, particularly those serviced by a train station, are best positioned to capture this demand.  
“Vacancy in the city fringe is currently at just under 4.5%, and has been sub-4.5% for two years now. Coupled with the very low vacancy in the CBD, and a forecast for continued low vacancy, upcoming supply in the City Fringe is expected to be met favourably by Melbourne occupiers.” 
Joyes said office leasing teams were seeing a strong desire from businesses to cater to the lifestyle of their staff.
“People want to work, live and play in close proximity, and South Yarra offers not only easy access to the CBD for meetings but an abundance of after hours entertainment and amenity for employees to enjoy,” he said.
“The Jam Factory in particular is set to capture this demand and be snapped up by savvy businesses looking to attract and retain the best staff. This once in a generation development will truly unlock the full potential of this commanding 1.8 hectare site in one of Melbourne’s fastest growing and most affluent suburbs.  
“Occupiers of the Jam Factory will also be able to take advantage of a new dedicated pedestrian connection linking the development to South Yarra railway station, one of the busiest train stations outside the Melbourne CBD.” 
Jonathan Bradhurst , Newmark Capital Project Director, said The Jam Factory was at the focal point of South Yarra’s vibrant lifestyle precinct fueled by innovation, creative industry and its young and affluent demographic.  
“South Yarra continues to evolve, on trend, with an exciting lineup of new apartments, food halls, restaurants and gyms in the pipeline,” Bradhurst said.
“Businesses across the spectrum of culinary, physical fitness and wellness and entertainment see the value of bringing their services to South Yarra to reach the millennial, educated demographic that makes up nearly 50% of the neighbourhood’s residents.
Jonathan Isaacs, of the Clemenger Group, said South Yarra was an ideal fit for businesses looking to provide work-life balance in close proximity to the CBD and an abundance of amenity. 
“We’re proud to base some of the Clemenger Group’s businesses in South Yarra because our employees love to work here,” he said.
“Our agencies get to form a part of the creative precinct along Chapel Street, and the competitive overheads mean we can invest in contemporary, exciting office fit-outs that reflect the businesses they house.”
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j.ballantyne1990-6AQqhLzZaK

South Yarra office market set to double with record injection of capital

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An inner-city warehouse at South Yarra in Melbourne’s inner east, scheduled for April 4 auction, now has a $3.3 million asking price.
Located directly opposite the Como Centre and Vogue Plaza the 56 River Street property, comprises a single level, 235 square metre brick building on a 324 square metre site zoned Activity Centre 1.
It has street and laneway access as well as on-site parking.
According to marketing agents, Teska Carson’s Luke Bisset and Matthew Feld, the property offers an owner-occupier opportunity and/or office conversion or development opportunity.
"The purpose of Activity Centre zoning is to encourage a mixture of uses and the intensive development of the activity centre as a focus for business, shopping, working, housing, leisure, transport and community facilities, and to deliver a diversity of housing at higher densities to make optimum use of the facilities and services," the agents said.
The property will be sold subject to a short term lease at $50,000 per annum net. 
The warehouse sold for $3.75 million through Teska Carson in 2016 to an intending owner-occupier reflecting $10,135 a square metre.
It has been offered by the Williams family from South Yarra.
The family is headed by Lyn Williams, who has managed the estate of the artist Fred Williams, and is executive director of Maraquita Pty Ltd, the family company.
Opposite the Como Centre, the 56 River St property is a 250 square metre building on 371 square metres, with two frontages and on-site parking.
At the time the premises had a short-term tenant returning $44,950 a year.
It had sold at $82,000 in 1977.
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Loss likely on South Yarra warehouse 

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A private ballet school has agreed to terms on the lease of a warehouse space just off the Chapel Street retail precinct in South Yarra.
Teska Carson’s Fergus Evans, who brokered the 1 Hazeldon Place deal, said the school had taken an initial 12 month lease at $48,000 per annum plus GST.
He said the open plan, 220 square metre, premises was ideally suited to dance school use.
The property is located only a short walk from Chapel Street shops and trams and within close proximity of Hawksburn Railway Station.
The lessor is a Melbourne based private investor.
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Ballet school begins lease in South Yarra

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Moxy Hotels, Marriott International’s hotel brand aimed at the next generation of travellers, is set to debut in Australia with the signing of Moxy Melbourne South Yarra.
Slated to open in July 2021, the 180-room, new build standalone hotel is being developed by Melbourne businessmen Hector Ktori and Peter Arvanitis.
Moxy Melbourne South Yarra has been designed by architectural firm Rothelowman.  
With 30 operating hotels across Europe, North America and Asia and more than 80 properties in development, Moxy Hotels markets itself as redefining the traditional affordable hotel experience with social spaces including a lounge, 24/7 self-service grab-and-go food and drinks. 
"We’re thrilled to be debuting Moxy in Melbourne, a city that radiates the playful essence of the brand," said Richard Crawford, Senior Director of Hotel Development, Australia, New Zealand and Pacific Marriott International.
"The Moxy brand will be a game-changer fuelled predominantly by the growing number of Millenial and Gen Z travellers."
Moxy Melbourne South Yarra will open at 30-32 Claremont Street. 
"The next generation of travellers is seeking more than a comfortable bed and room-service burger," said Sean Hunt, Area Vice President, Australia, New Zealand and Pacific, Marriott International. 
"They want to stay in hotels with an approachable price point that offer bold, contemporary design and hyper social experiences that tap into the local culture.
"We’re really excited to partner with Marriott International to bring the first ever Moxy to Australia,” said Hector Ktori, co-owner of Moxy Melbourne South Yarra.
"After visiting a number of Moxy hotels around the world, we’re confident this brand will be a welcome addition to South Yarra, offering guests exceptional value, urban style and lively public spaces in a much sought-after suburb of Melbourne."
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Marriott's Moxy Hotels brand set to make Australian debut in South Yarra

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The cafe commercial space beneath South Yarra's former Hotel Saville, dubbed The Blocktagon when redeveloped on the hit renovation show The Block four years ago, is up for sale.
The space at <a href="https://www.realcommercial.com.au/property-retail-vic-south+yarra-503055898" target="_blank">5 Commercial Road</a> is currently the home of cafe Mister Zen, who occupy the 133 sqm corner premises.
An architecturally designed courtyard of a further 195 sqm comes with the purchase.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2019/2/6/Block3.jpg" alt="">
The space yields $48,801 per annum. Mister Zen currently holds a 4 x 4 x 4 year lease.
The building, which was formerly the seedy hotel, appeared on season 11 of The Block in 2015.
The commercial premises has sold only once since the show aired. It fetched $975,000 in 2017 when it was asking over $900,000.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2019/2/6/Block2.jpg" alt="">
Now Fitzroy's Melbourne agents James Lockwood and Chris Kombi have a guide of $1.2 million.
There's only been <a href="/news/suzi-taylor-blocktagon-apartment-sold">one resale of the apartments</a> in the last four years.
It was the three bedroom apartment of controversial contestant Suzi Taylor and her friend Yvonne 'Vonni' Cossier.
It sold for $2.35 million, well up on its $1,829,000 sale under the hammer live on TV in late 2015.
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jrobinson-rf4aSBido9

The cafe premises in The Blocktagon South Yarra listed for sale

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Stonnington Council has voted in favour of a $300 million office project in <a href="/new-apartments/south-yarra-vic-3141">South Yarra</a> being developed by local developer Goldfields. Located at <a href="/developments/south-yarra-vic-3141">627 Chapel Street</a>, the 24-storey tower will comprise 24,000 sqm of office space in addition to an expansive as ground floor retail offering.

627 Chapel Street - as it is currently known - has been designed by <a href="/architects/cox-architecture">COX Architecture</a> to set a new benchmark in contemporary and innovative workplace design. It would rise directly opposite the under construction <a href="/buildings/capitol-grand-241-toorak-road-south-yarra">Capitol Grand</a> which is fast making its presence felt on the South Yarra skyline. 

The development of an office building on the site seeks to contribute to a more diverse mix of uses within the Forrest Hill Precinct. This represents a strong departure away from the predominantly residential development witnessed in recent years, and aligns with Stonnington Council’s vision for a truly mixed-use precinct as set out in Chapel reVision Structure Plan 2013-2031. 

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/181210_v01_hero_p.jpg" rel="gallery-all" title="627 Chaepl Street has been approved by Stonnington Council. Image: Supplied"><img alt="" class="image-article-full-width-580px" height="889" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/181210_v01_hero_p.jpg?itok=Z6YgBK_s" title="627 Chaepl Street has been approved by Stonnington Council. Image: Supplied" width="580"></a>

<figcaption>627 Chapel Street has been approved by Stonnington Council. Image: Supplied</figcaption></figure>According to Goldfields, 627 Chapel Street heralds "a new era for South Yarra," by responding to the changing demands of the growing precinct, in addition to prospective tenants searching for an innovative workplace environment which includes restaurants, cafes, multiple green spaces, state of the art end-of-trip facilities, a concierge and a business lounge.

<blockquote>
Our unique lifestyle approach to 627 Chapel Street will create the best Melbourne CBD fringe office development and workplace offering. 627 Chapel Street sets the scene for future-focused business and will attract progressive occupiers with progressive needs. The building is self-sustaining, connected, impeccably designed and integrated with personal lifestyle amenities – all key factors that will bring this building, and precinct, to life.

- Marco Gattino, Managing Director of Goldfields
</blockquote>

Goldfields expects construction to begin on 627 Chapel Street in mid-2019, with an expected two-year build. You can read more about the design of 627 Chapel Street in our piece from <a href="/news/goldfields-and-cox-reboot-627-chapel-street">June last year</a>.
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Laurence Dragomir

Goldfields' office development at 627 Chapel Street approved by Stonnington

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Australia's former bookmaker king Simon Beasley, who is back on the punting scene having received approval to return with new business Beazabet, has sold in South Yarra.
Beasley, a former WAFL and VFL footballer, and wife Merrie had paid $5.74 million the South Yarra apartment off the plan in 2013.
It's in the two year old development built by property developer and horse identity Lloyd Williams and son Nick.
Designed by Alan Powell with interiors by Lombard and Jack, the apartment has three bedrooms, three bathrooms, a drawing room and private terrace.
Bruce Parncutt, chairman and founder of corporate adviser Lion Capital, has emerged as the $6,387,500 buyer.
The apartment sold through Andrew Baines &amp; Co agent Andrew Baines.
Beasley recently told The West Australian he hopes to return at next year's Melbourne spring carnival to the on-course bookmaking ranks that he once dominated.
This article was first published in the Weekend Australian. 
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firstname1-iYD4UYzvBa

Former bookmaker king Simon Beasley sells South Yarra apartment

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A South Yarra home credited as the first design by the late Melbourne architect Wayne Gillespie has hit the market.
The 1970s home, dubbed The Squash Court, has been renovated since it last traded for $1.62 million in 2011 when it was sold by Latina Pasta co-founder Fraser Hopkins, who had paid $108,560 from the Palm Beach-based Barbara Robertson.
Gillespie's signature touches are still prevalent in the Cunningham Street home.
Floor to ceiling glass opens from the dining room to the rear garden, allowing for the maximisation of light.
Upstairs there are three bedrooms, each with their own ensuite, and a home office.
Kay &amp; Burton South Yarra agents Nicole Gleeson and Mark McKenzie are seeking $2,675,000.
The 1972 build was Gillespie’s first independent project and his own home.
This article was first published in the Weekend Australian. 
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Architect Wayne Gillespie's first home design hits the market 

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Developer EcoWorld International is partnering with a not-for-profit provider to introduce an apartment concierge service catering to retirees and semi-retired individuals at its Yarra One development in South Yarra. Dubbed 'Lifestyle One', the service will provide residents with access to a range of services such as home maintenance, home cleaning, dry cleaning, massage, pet walking/grooming, and personal care. 

The provision of Lifestyle One is in response to Yarra One's popularity amongst the Baby Boomer and semi-retired down-sizer demographic, who are seeking a low maintenance yet inner-city lifestyle. Additionally, apartments offer the ability to 'lock-up-and-leave', with many across the demographic enjoying frequent travel. EcoWorld International expects the Fender Katsalidis-designed apartment tower, to redefine retirement living by offering convenience within the heart of South Yarra.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/yarra_one_apartment.jpg" rel="gallery-all" title="Yarra One apartment interior. Image: Supplied"><img alt="" class="image-article-full-width-580px" height="327" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/yarra_one_apartment.jpg?itok=3C4wtCBw" title="Yarra One apartment interior. Image: Supplied" width="580"></a>

<figcaption>Yarra One apartment interior. Image: Supplied</figcaption></figure>According to EcoWorld International, they identified a gap in the market for developers to cater to individuals looking for a vibrant lifestyle, particularly those who have worked hard for most of their life. This is based on recent research which discovered the most common reason individuals retire is due to financial security. EcoWorld says Yarra One will appeal to pre-retirees in particular who wish to maintain their standard of living without worrying about the financial stress associated with it.

Residents will have access to a wellness precinct, equipped with a gymnasium, outdoor spa, dance studio and yoga room, as well as dining and entertainment facilities. A co-working space will also be located across three floors of The Atrium, providing an integrated hub and an open workplace concept for all residents, particularly semi-retirees and freelancers.

Construction has already commenced on site at Yarra One with Hickory at the helm. Upon completion in 2020, the 26-level tower will encompass 255 one, two and three-bedroom apartments, in addition to four-bedroom penthouses. Yarra One has been designed to adhere to Livable Housing Australia’s Gold-Star standard, and will offer adaptable floor plans, allowing residents to the future-proof their apartment to suit their changing needs over time.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/v10_communal_library_1.jpg" rel="gallery-all" title="Yarra One's communal Library. Image: Supplied"><img alt="" class="image-article-full-width-580px" height="266" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/v10_communal_library_1.jpg?itok=u5Lf2zNv" title="Yarra One's communal Library. Image: Supplied" width="580"></a>

<figcaption>Yarra One's communal Library. Image: Supplied</figcaption></figure><h2>What they say...</h2>

<blockquote>
Lifestyle requirements are constantly evolving; we’re living longer, we’re healthier and we’ve worked hard throughout our career and now want to live an active low-maintenance lifestyle, one that isn’t tied down by house chores.

With an ever-increasing expectation of what defines ‘luxury living’, there is a need in the market for apartments that provide the amenities and services of retirement living but instead, are located in the epicentre of activities such as South Yarra.

People often associate apartment living with a compromised lifestyle, but our vision is to provide residents both convenience and lifestyle under one roof; it is retirement living, redefined.

- Jeffrey Ong, General Manager, EcoWorld International
</blockquote>

 

<blockquote>
You’ve worked hard throughout your life to become successful and the third chapter is how you spend that rich part of your life, where you have achieved and now get to look after yourself first and foremost.

The adaptable floor plan offering is about tailoring specific living requirements, patterns and habits into a liveable design right in Melbourne’s popular Yarra River corridor. 

- Karl Fender, Co-founder, Fender Katsalidis 
</blockquote>

 

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/yarraone_site_oct.jpg" rel="gallery-all" title="Excavation and ground works are progressing on site. Image: Urban.com.au member redden"><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/yarraone_site_oct.jpg?itok=Fguf5aLi" title="Excavation and ground works are progressing on site. Image: Urban.com.au member redden" width="580"></a>

<figcaption>Excavation and ground works are progressing on site. Image: Apartments.com.au member redden</figcaption></figure>
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