S&amp;S Projects is boosting its investment at Rainbow Bay to more than $1 billion after the prolific Gold Coast developer acquired a new site for $20.25 million and immediately laid plans for a new luxury apartment project in the sought-after precinct.

The site, which is the company’s fifth acquisition at Rainbow Bay in the past four years, will be home to the company’s largest project to date after delivering 3 sold-out projects and construction progresses on Radia worth a combined $215m. 
S&amp;S Projects is currently finalising plans for its latest strategic acquisition, a 1,518 sqm site located 209-213 Boundary Street in Coolangatta, with a development application expected to be lodged within weeks.

The luxury residential development will build on the company’s highly successful projects at Rainbow Bay, comprising Flow, Awaken, Esprit and Radia, with Radia currently under construction by Hutchinson Builders.

“We have been unflinching in our commitment to Rainbow Bay and the transformation we have helped drive in this incredible part of the Gold Coast, which is among the city’s most desirable residential locations,” said S&amp;S Projects founder and director Paul Gedoun.

“Our fifth project will reflect the best of what we have done so far to create a lifestyle precinct that is second to none.”

The latest development, which has yet to be named, is proposed to accommodate 88 luxury apartments in a design that will immerse residents in a unique wellness lifestyle that expands on the legacy of S&amp;S Project’s earlier developments at Rainbow Bay.

The development will feature an expansive rooftop garden and wellness centre with a resort- style pool, among a host of lifestyle amenities planned for residents.

“Rainbow Bay, with its beautiful, protected beach and alongside one of the world’s best surf breaks at Snapper Rocks, is the natural wellness heartland of the Gold Coast,” said Gedoun.

“We are taking every advantage to create a truly unique rooftop wellness experience with a natural feel for residents, offering stone features throughout and an underlying theme that emulates a botanical garden.”

The latest acquisition comes as S&amp;S Projects is at the completion of Esprit and construction continues on Radia, which are part of their significant portfolio undertaken by the company at Rainbow Bay since 2022.

The $215 million Radia, which comprises 38 apartments, is currently the flagship development by S&amp;S Projects at Rainbow Bay which is expected to be completed in 2027.

Jayde Pezet, of Pezet Matheson, which has managed sales and marketing for S&amp;S Projects across their Gold Coast portfolio, emphasised the developer’s commitment to continuous improvement and excellence.

“S&amp;S Projects continue to elevate the benchmark of luxury with each development," Pezet said.

“We have worked with S&amp;amp;S on their 4 other projects in Rainbow Bay and their approach reflects a team that is constantly learning, refining, and pushing the standard higher.

“Their hyper-local knowledge and deep expertise within the luxury property sector are what truly set them apart, allowing them to deliver projects that feel both globally sophisticated and authentically connected to their coastal environment”

S&amp;S Projects plans to officially launch its latest project at Rainbow Bay in the second half of this year.

“As we embark on our largest project yet, we have pulled out all stops to create another landmark development that truly reflects the relaxed southern Gold Coast lifestyle,” Gedoun added.

Joel Robinson

S&S buys $20m Rainbow Bay site for fifth beachside apartment project

Japandi, an emerging design trend that combines Scandinavian functionality with Japanese rustic minimalism, remains relatively untested in Australia’s residential development market.

As developers look to differentiate their projects and offer something distinct to buyers, Brisbane-based developer Lantona has embraced the hybrid style for its recently launched Toowong apartment project, <a href="https://www.apartments.com.au/new-apartments/koya-residences-6-josling-street-toowong-qld-4066">Koya Residences</a>, with early response to the design proving positive.

Lantona entrusted Red Door Architecture and interiors practice Luma Design Co with delivering the Japandi brief. The approach blends Japanese minimalism with Scandinavian functionality, emphasising warm, restrained interiors, natural materials and clean lines. Drawing on the Japanese concept of wabi-sabi (beauty in imperfection) and the Scandinavian principle of hygge (comfort and cosiness), it creates serene, uncluttered and sustainable living environments.

These design principles are expressed throughout the Josling Street development, both in its exterior form and across the 40 one-, two- and three-bedroom residences within.

[smartcode_project:default project_id=150787 project_image_fid=366229]

Koya reflects a deliberately scaled approach, with the five-storey form designed to align with the surrounding residential streetscape rather than dominate it.

“Koya is conceived as a building that sits comfortably within its surroundings. Every decision, from material selection to spatial planning, has been guided by long-term liveability and enduring relevance,” the developer said.

[smartcode_project:default project_id=150787 project_image_fid=366243]

Positioned within an established inner-west neighbourhood, the development sits near riverfront parklands and the Bicentennial Bikeway, while remaining within walking distance of Toowong Village and multiple public transport options connecting to the CBD, St Lucia and West End.

Lantona said the location was central to the project’s conception, pointing to Toowong’s balance of green space, transport access and proximity to major education institutions.

“<a href="https://www.apartments.com.au/developments/toowong-qld-4066">Toowong</a> combines river access, walkability, immediate CBD connection and a strong educational presence. That balance made it the obvious setting for Koya.”

[smartcode_project:default project_id=150787 project_image_fid=366230]

Communal amenity is concentrated on the rooftop, where a shared retreat will include a pool, dining areas and outdoor spaces oriented towards neighbourhood and city views. The design allows for both private use and small gatherings, extending the living environment beyond individual apartments.

Koya enters the market at a time when smaller-scale developments are becoming less common in established suburbs, with many recent projects in the suburb shooting for the sky.

In a nod of confidence,&nbsp;<a href="https://www.apartments.com.au/builders/brisbane-builders">Brisbane Builders</a>&nbsp;has already commenced construction on the building, which is slated for completion in early 2027. Keenan &amp; Byrne is marketing Koya.

[smartcode_project_cta:default project_id=150787]

Japandi-inspired Koya Residences launch in Toowong

<section data-scroll-anchor="false" data-testid="conversation-turn-6" data-turn="assistant" data-turn-id="request-WEB:ca872054-bfe3-4cc5-a2c8-b373d4dfeafb-2" dir="auto">
A completed Castle Hill apartment development is returning to market with an uncommon level of financial backing, positioning it as one of the more secure options for buyers in Sydney’s north-west.

Skyview in Castle Hill, originally developed by Top Place and now overseen by capital partner <a href="https://www.apartments.com.au/developers/equitifund-group">Equitifund</a>, is being relaunched following a full remediation process. Central to its repositioning is a substantial financial reserve designed to provide ongoing protection and reduce uncertainty for incoming purchasers.

At the core of this offering is an $11 million bond secured during the project’s remediation phase, negotiated by former NSW Building Commissioner David Chandler. With less than $4 million required to complete the works, approximately $7.2 million remains in reserve, with around 15 years left on the term.

[smartcode_project:default project_id=147685 project_image_fid=359134]

Rather than a typical insurance-backed structure, the remaining funds are held as cash, creating a readily accessible financial buffer should any future building issues arise. The structure is intended to provide buyers with an added layer of certainty, differentiating the development from more conventional apartment offerings.

Equitifund Executive Chairman Greg Huxley said the structure provides a level of security not typically seen in apartment developments.

“The $11 million bond established for the Skyview Castle Hill development represents exceptional value, providing genuine financial security for purchasers,” Huxley said.

“Unlike a standard insurance policy, this bond consists of real funds held in trust for the Owners Corporation, offering a tangible layer of protection and added peace of mind.”

[smartcode_project:default project_id=147685 project_image_fid=359135]

The remediation process has now been completed in full, with no active rectification orders or outstanding directives linked to the project on NSW Government registers. This outcome reflects the broader tightening of building oversight across the state, while also highlighting the project’s transition into a completed, compliant asset.

In a market where many buyers remain cautious about apartment quality, initiatives like this are designed to restore confidence, giving purchasers greater certainty and a stronger sense of security in their investment.

Equitifund has since acquired the remaining apartments and is managing their reintroduction to the market. With the works finalised and a significant financial reserve in place, the project now presents with a markedly different risk profile compared to its initial release.

[smartcode_project:default project_id=147685 project_image_fid=359137]

Beyond the added security, the development is positioned in one of Castle Hill’s more established pockets. The Gay Street address places it within close proximity to Castle Towers, one of the country’s largest retail centres, as well as Castle Hill Metro Station, which now connects directly to the broader Sydney Metro network.

Equitifund National Sales Director Ben Hamblett said buyer demand in the area continues to be driven by access to transport and amenity.

“Interest from both owner-occupiers and investors in Castle Hill remains exceptionally strong, with buyers consistently prioritising developments in close proximity to the Metro station and Castle Towers Shopping Centre,” Hamblett said.

“There is a clear trend in the market, with purchasers seeking convenient access to transport and lifestyle amenities that support a seamless, low-maintenance way of living.”

[smartcode_project:default project_id=147685 project_image_fid=359145]

The apartments also enter the market at a relatively accessible price point for the area, with two-bedroom configurations starting from $995,000 and rental demand for similar stock reaching around $900 per week. This combination of pricing, connectivity, and completed status is expected to appeal to both owner-occupiers and investors seeking lower-risk entry into the Hills District apartment market.

For eligible buyers, a limited 3.50 per cent p.a. two-year fixed interest rate is currently available through Equitifund’s lending partners, providing an additional layer of affordability.

EquitiCredit Pty Ltd ACN 676 363 769 holds ACL 559289 and provides credit assistance. Finance is arranged through EquitiCredit and funded by its lending partners. Interest rates are subject to change and eligibility criteria apply. Terms, conditions, fees and charges may apply. This is not financial advice and should not be relied upon as such. Prospective buyers should seek independent financial advice.

[smartcode_project_cta:default project_id=147685]
</section>

Castle Hill apartments offering unmatched buyer protection through dedicated fund

A State-Assessed Rezoning Proposal for the Kurnell Peninsula is now on public exhibition, setting out a plan to deliver up to 4,300 homes alongside new retail, tourism and public open space on a 210-hectare coastal site.

The proposal, backed by the Minns Labor Government, would transform a former sand mining area along Captain Cook Drive into a mixed-use precinct delivered over approximately 20 years.

In addition to housing, the plan includes more than 7,000 sqm of retail and commercial space, new community facilities and approximately 116 hectares of open space, equating to more than half the site.

<img alt="Kurnell" data-entity-type="file" data-entity-uuid="ce1c6567-1df0-4de0-9fe5-a76be0367834" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-04-13%20at%209.11.51%E2%80%AFAM_0.png?VersionId=dbbTmYaJvROA5fkQbgaxis8cmFwtpB5_" />

<hr data-end="849" data-start="846" />
<h2 data-end="902" data-section-id="ony3l3" data-start="851">Rezoning framework enables mixed-use development</h2>

The rezoning application seeks to amend planning controls under the State Environmental Planning Policy (Precincts—Central River City) and the Sutherland Shire Local Environmental Plan 2015.

Its primary objective is to enable a broader range of land uses across the site, including residential, employment, tourism and community uses, while also formalising environmental protections and land management outcomes .

The proposal has progressed through the state-led rezoning pathway after being identified as a project of regional significance, supported by several years of technical studies and agency consultation .

Development would occur in stages, aligned with the progressive closure and remediation of the existing sand mine.

<hr data-end="1718" data-start="1715" />
<h2 data-end="1768" data-section-id="krwii9" data-start="1720">Master plan structured around three precincts</h2>

The accompanying urban design report outlines an indicative master plan that divides the site into three primary precincts, anchored by a town centre in the western portion of the site.

The town centre is planned as the first stage of development, located on land that has already been remediated. It is intended to accommodate higher-density housing, retail, and community uses.

<img alt="Kurnell" data-entity-type="file" data-entity-uuid="4bfd5873-4847-4105-b220-0a30c96f5573" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-04-13%20at%209.20.09%E2%80%AFAM.png?VersionId=7aVaSsZLAc6mElSH4g6Ct5bGsNxZcnPL" />

Additional precincts extend toward Bate Bay and Boat Harbour, with built form responding to environmental conditions and proximity to the coastline.

The design framework identifies distinct local character areas, with the master plan structured to reflect “unique natural qualities” across the site.

<hr data-end="2495" data-start="2492" />
<h2 data-end="2544" data-section-id="1vitwqn" data-start="2497">Open space forms core of the design approach</h2>

A key component of the proposal is the allocation of approximately 116 hectares to open space and ecological land.

This includes:

<ul data-end="2846" data-start="2678">
	<li data-end="2702" data-section-id="d96caj" data-start="2678">Three district parks</li>
	<li data-end="2723" data-section-id="17y6uz6" data-start="2703">Nine local parks</li>
	<li data-end="2741" data-section-id="14hui00" data-start="2724">Sports fields</li>
	<li data-end="2778" data-section-id="ts7psx" data-start="2742">Coastal and ecological corridors</li>
	<li data-end="2846" data-section-id="agduax" data-start="2779">Two kilometres of publicly accessible beachfront along Bate Bay</li>
</ul>

The urban design report positions this open space network as central to the structure of the development, rather than ancillary to it.

It is intended to support ecological regeneration, provide recreational amenity and create a connected network across the peninsula.

The plan includes north–south ecological corridors, expanded wetland systems and pedestrian and cycling links designed to connect residential areas to the coastline and open space areas .

<hr data-end="3347" data-start="3344" />
<h2 data-end="3381" data-section-id="ql66rt" data-start="3349">Housing mix and affordability</h2>

The proposal includes approximately 4,300 dwellings across a range of housing types.

This includes high-density apartments, medium-density housing, townhouses and seniors housing.

Affordable housing provision is identified at approximately 240 dwellings, alongside a smaller component of social housing.

The master plan emphasises housing diversity, with the intent of accommodating a range of household types and age groups within the development.

<img alt="Kurnell" data-entity-type="file" data-entity-uuid="d4baba4d-b5b0-4a86-bcad-5d319b036184" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-04-13%20at%209.11.59%E2%80%AFAM.png?VersionId=udYFz0q8tjEPR3pmKLHRSFRJN4dKakPO" />

<hr data-end="3877" data-start="3874" />
<h2 data-end="3919" data-section-id="rgckdv" data-start="3879">Built form controls and height limits</h2>

Proposed building heights across the site range from three to 12 storeys.

These controls are set out within the rezoning application and are intended to manage visual impact, maintain view corridors and ensure compatibility with the coastal landscape.

Floor space ratios and height limits are applied across different parts of the site to reflect varying environmental conditions and proximity to open space and the coastline .

Higher density is generally concentrated within the town centre, with lower-scale development toward the coastal edge and environmentally sensitive areas.

<hr data-end="4548" data-start="4545" />
<h2 data-end="4588" data-section-id="1minlda" data-start="4550">Retail, tourism and employment uses</h2>

In addition to residential development, the proposal includes retail, commercial and tourism uses.

This includes:

<ul data-end="4896" data-start="4706">
	<li data-end="4775" data-section-id="1jrun76" data-start="4706">Approximately 7,000–9,800sqm of retail and commercial floor space</li>
	<li data-end="4803" data-section-id="10kyifw" data-start="4776">A full-line supermarket</li>
	<li data-end="4830" data-section-id="fz1hdg" data-start="4804">Food and beverage uses</li>
	<li data-end="4896" data-section-id="1aqg2fj" data-start="4831">Tourism accommodation, including hotel and short-stay options</li>
</ul>

The proposal also identifies employment outcomes, with the development expected to support jobs both during construction and in ongoing operations.

These uses are concentrated within the town centre and key activity areas across the site.

<hr data-end="5142" data-start="5139" />
<h2 data-end="5172" data-section-id="162x2kt" data-start="5144">Infrastructure and access</h2>

The proposal includes upgrades to Captain Cook Drive, which provides the primary access to the peninsula.

These upgrades are intended to improve traffic flow and support emergency access.

The transport strategy also incorporates:

<ul data-end="5529" data-start="5407">
	<li data-end="5433" data-section-id="fanquy" data-start="5407">Internal road networks</li>
	<li data-end="5469" data-section-id="o6y80y" data-start="5434">Walking and cycling connections</li>
	<li data-end="5529" data-section-id="jgraft" data-start="5470">Proposed public transport routes and bus stop locations</li>
</ul>

The rezoning report includes detailed analysis of transport, flooding, and infrastructure requirements to support the staged development of the site .

<hr data-end="5723" data-start="5720" />
<h2 data-end="5769" data-section-id="14urh3" data-start="5725">Environmental and cultural considerations</h2>

The site is identified as having environmental and cultural significance, including areas of ecological value and Aboriginal archaeological sensitivity.

The proposal includes measures to protect and enhance these areas, including:

<ul data-end="6230" data-start="6004">
	<li data-end="6056" data-section-id="1pzyouo" data-start="6004">Retention and regeneration of coastal vegetation</li>
	<li data-end="6100" data-section-id="bjn2vz" data-start="6057">Strengthening of biodiversity corridors</li>
	<li data-end="6148" data-section-id="1bpeyoj" data-start="6101">Protection of riparian systems and wetlands</li>
	<li data-end="6230" data-section-id="lg0cka" data-start="6149">Integration of cultural interpretation and recognition of Indigenous heritage</li>
</ul>

The urban design report also outlines opportunities for incorporating Indigenous cultural elements into public spaces and landscape design.

<hr data-end="6893" data-start="6890" />
<h2 data-end="6908" data-section-id="w7rk5f" data-start="6895">Next steps</h2>

The proposal is currently on public exhibition, with submissions open to the community. Feedback received during this period will inform the Department of Planning’s assessment of the rezoning.

If approved, the rezoning would establish the planning framework for future development applications across the site.

<hr data-end="6893" data-start="6890" />
<h2 data-end="6908" data-section-id="w7rk5f" data-start="6895">What the NSW Government says</h2>

Minister for Planning and Public Spaces Paul Scully said the planned closure of the sand mine and remediation of the Kurnell Peninsula presents an exciting opportunity to transform the area.

“This proposal envisions a vibrant new beachfront community with thousands of new homes, jobs and great open space in the Sutherland Shire. I encourage the community to have their say during the public exhibition period. Feedback from the community will play an important role in the assessment of the proposal.”

Sydney's newest beachfront city: NSW Gov to unlock 4,300 new homes on Kurnell peninsula

A long-awaited transformation of a former industrial site in Holroyd has been given the green light, with the NSW Government approving the $1.2 billion Crescent Parklands masterplan that will deliver more than 1,200 new homes just south of Parramatta.

The State Significant Development approval clears the way for a large-scale mixed-use precinct at <a href="https://www.apartments.com.au/new-apartments/1-crescent-street-holroyd-nsw-2142">1 Crescent Street</a>, replacing an underutilised site with a coordinated residential community anchored by new open space, retail, and commercial uses.

Designed by <a href="https://www.apartments.com.au/architects/woods-bagot">Woods Bagot</a> for WA-based developer Tiberius, the approved scheme comprises seven buildings arranged across two precincts. In total, the development will deliver 1,227 apartments, including 201 allocated as affordable housing, alongside approximately 2,500 sqm of retail and 5,000 sqm of commercial space within a mixed-use podium.

<img alt="Tiberius’ Crescent Parklands to deliver 1,200+ homes in major Holroyd transformation" data-entity-type="file" data-entity-uuid="1cc82dd2-8184-4b86-8665-90653147820d" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Crescent%20buildings.png?VersionId=2ZmVDc_Rfc4AzQ6ShzZJlvdZnACLerVM" />

The project is structured as a masterplanned precinct rather than a standalone tower. Buildings 1 to 4 will rise from a shared podium with shop-top housing, while Buildings 5 to 7 are positioned closer to the northern park interface as residential flat buildings. The built form has been carefully modulated to balance density with amenity, with the design resolving building separation, solar access, and wind impacts at a precinct scale.

A significant focus of the design is the activation of Crescent Street and the integration of public domain. The submission notes that “individual townhouses [were] removed for community based functions to Crescent Street to increase activation and surveillance,” reinforcing a more urban and publicly engaged street edge. Retail, commercial tenancies, and resident amenity spaces are concentrated along this frontage and within the podium to support day-to-day activity.

The landscape strategy underpins the project’s identity, with a network of pedestrian connections, landscaped corridors, and open spaces linking the site internally and to its surroundings. The design prioritises permeability, delivering “increased uninterrupted flow between spaces for pedestrian access” and improved connections through to the adjoining parklands.

<img alt="Tiberius’ Crescent Parklands to deliver 1,200+ homes in major Holroyd transformation" data-entity-type="file" data-entity-uuid="19282454-ab2f-4e2c-866f-4b35cf4283d4" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Crescent%20masterplan.png?VersionId=JQdWGYI5B5R1lzmK4omYOp_8KLPkT4Bv" />

Buildings within the western precinct are oriented toward the park, shaping a residential offering defined by proximity to open space. The design describes this approach as creating apartments “immersed in nature with apartments facing the park,” positioning the landscape as a central organising element of the masterplan.

The broader architectural response addresses both infrastructure and context, with taller elements capturing long-range views toward Parramatta while setbacks and separation distances mitigate impacts on surrounding residential areas. Sustainability initiatives, including solar optimisation, cross-ventilation, and integrated landscape systems, are embedded across the scheme.

Located approximately one kilometre south of Parramatta CBD, the 3.6-hectare site is bounded by Crescent Street, Woodville Road, and Holroyd Sportsground. It benefits from strong access to public transport, including nearby bus routes and train stations, and sits within a rapidly evolving corridor earmarked for increased residential density. The design also strengthens connections between surrounding green spaces, including Holroyd Sportsground and Parramatta Parklands.

The approval follows several years of planning, including a rezoning process that enabled significant uplift in height and density across the site. With determination now secured, Crescent Parklands is positioned to play a major role in delivering new housing supply within Greater Parramatta’s growth area.

Tiberius’ Crescent Parklands to deliver over 1,200 homes in major Holroyd transformation

R.Iconic

<h3>R.Iconic: A Lifestyle-First Masterpiece in Melbourne</h3>

When considering purchasing a property at R.Iconic, it’s impossible to overlook the development’s unique blend of luxury, lifestyle, and location. This landmark project by R.Corporation isn’t just a residential offering—it’s a complete lifestyle experience designed for discerning buyers who want it all.

Michael Searle from R.Corporation sat down with Apartments.com.au CEO Mike Bird to discuss what makes R.Iconic such an outstanding choice for buyers. Here are the key highlights that capture why this development stands out in Melbourne’s competitive property market.

&lt;p&gt;&lt;iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/lewKdmUUw2s?si=xhuNVHwClEFrKRp1" title="YouTube video player" width="560"&gt;&lt;/iframe&gt;&lt;/p&gt;

<h3>1. Breathtaking, Protected Views</h3>

Step onto the balcony of any R.Iconic residence, and you’ll be greeted by sweeping views of Port Phillip Bay, stretching to the Mornington Peninsula. Unlike many inner-city properties, these views are protected by zoning regulations, ensuring they remain unobstructed for life.

This not only enhances the day-to-day experience for residents but also secures the long-term value of the property—making R.Iconic an investment as stunning as it is practical.

[smartcode_project:default project_id=5234 project_image_fid=215072]

<h3>2. Unmatched Location</h3>

R.Iconic offers the best of Melbourne living. Just 1.5 kilometres from Collins Street, it’s a short tram ride or walk from the city centre. Meanwhile, the beach, South Melbourne Market, and world-class dining are minutes away, creating a perfect balance between urban convenience and beachside tranquillity.

As Michael Searle explains, “You’ve got this sort of inner-city living, but with a beachside feel. You’re close to all the culture, dining, shopping, and sporting events that Melbourne is famous for, while still enjoying a quieter, more relaxed neighbourhood vibe.”

[smartcode_project:default project_id=5234 project_image_fid=215077]

<h3>3. Lifestyle-Enhancing Amenities</h3>

At R.Iconic, luxury goes beyond the walls of each residence. The development boasts a suite of amenities designed to enhance your lifestyle:

<ul>
	<li>A year-round heated pool and sauna</li>
	<li>A fully equipped gymnasium and running track</li>
	<li>A cinema and dining pavilions</li>
	<li>An acre of gardens designed by Paul Bangay on the fifth floor</li>
	<li>A convenient on-site Coles Local and Liquorland</li>
</ul>

For premium residents—those in the penthouses and townhouses—the Horizon Lounge offers an exclusive retreat with 270° views, a full kitchen, and a luxurious space for hosting special occasions.

[smartcode_project:default project_id=5234 project_image_fid=233906]

<h3>Luxury Residences Tailored to You</h3>

R.Iconic offers a range of luxury residences, each designed with sophistication and comfort in mind:

<ul>
	<li>
	Penthouses and Sub-Penthouses 
	These stunning homes, priced between $2.1 million and $6.3 million, offer 140 to nearly 300 square metres of living space. Elegant interiors by David Hicks feature Gaggenau appliances, marble finishes, and sunlit balconies with panoramic views.
	</li>
	<li>
	Townhouses 
	Inspired by Melbourne’s iconic Victorian terraces, these three-level homes offer private street-level entrances, double garages, and the same high-end finishes as the penthouses.
	</li>
</ul>

Each residence is crafted with meticulous attention to detail, from the spacious hallways to the high ceilings and premium finishes.

[smartcode_project:default project_id=5234 project_image_fid=298021]

<h3>A Completed Project You Can Experience</h3>

One of the standout advantages of R.Iconic is that it’s already complete. Buyers can visit the development and experience the quality, layout, and lifestyle firsthand—something that’s often difficult to imagine from renders alone.

As Mike Bird noted during his tour, “The width of the hallways, the height of the ceilings, and the overall design speak to the thoughtfulness and quality of the development. R.Iconic has prioritised buyer needs, delivering a product that truly stands out.”

[smartcode_project_cta:default project_id=5234]

Watch the video interview with Michael Searle from R.Corporation as he discusses what makes R.Iconic such an outstanding choice for buyers. 

Staff Writer

R.Iconic: A Lifestyle-First Masterpiece in Melbourne

Melbourne&#39;s R.Iconic does not only boast some of the most unique onsite amenities in any development, but possesses a range of features that residents will love.

This $850 million development from R.Corporation has been designed by Plus Architecture with the owner-occupier in mind.

Situated in Melbourne&rsquo;s CBD, R.Iconic has a clear focus on wellbeing, fitness, entertainment, nature and technology.

Urban has taken a look at seven things we love about R.Iconic.

1. Live in a community-focused neighbourhood

A deliberately considered neighbourhood, R.Iconic is perfectly positioned within Melbourne&rsquo;s newest extension, CBD South.

[smartcode_project:default project_id=5234 project_image_fid=165576]

The project connects multiple levels of vibrant community, centred within the community of the established surrounds, the community amongst many shared resident spaces and the communities within each floor.

<blockquote>
&ldquo;These positive levels of community are encouraged by the way we designed the building, with places where neighbours can choose to get to know each other&rdquo;

R.Corporation
</blockquote>

2. Hotel services

R.Iconic has double the amenity of any project of its type, with the world-class hotel delivering numerous amenities for residents to enjoy.

Offering a calming welcome home is the project&rsquo;s infinity lobby, with its grounding space detailed with rich natural textures, sights, and sounds.

[smartcode_project:default project_id=5234 project_image_fid=167359]

The hotel boasts a relaxing lobby garden, clubhouse, supermarket, speciality retail and dining, all open to residents.

Other features include a bicycle caf&eacute;, Mercedes loan van, e-bikes and scooters, electric car charging stations, secure bike storage, as well as business space and digital media rooms.

3. Leisure and lifestyle amenities

Designed to enhance physical, mental and social wellbeing, the R.Iconic development includes outdoor recreational sports courts, podium gardens, fitness state, infinity running track and wellness pavilion.

Other lifestyle features that residents can enjoy include an outdoor infinity pool, barbeque area and fire pit, virtual golf range, wine vault, cinema and karaoke room and podium gardens.

[smartcode_project:default project_id=5234 project_image_fid=167354]

A whiskey lounge, Mahjong room, garden pavilions and floatation spa are also on site.

4. Luxurious interiors 

Consistent and stylistically cohesive interiors characterise the home, designed to surround residents with a harmonious energy.

<blockquote>
&ldquo;We crafted each apartment as a restful space away from life&rsquo;s stresses&rdquo;

R.Corporation
</blockquote>

[smartcode_project:default project_id=5234 project_image_fid=84272]

The design team have been done this through the intelligent use of softened edges, controlled curves, and circular forms.

Neutral white interiors provide a blank canvas for residents to add their own style and personality, underpinned by the warmth of floorboards to entries.

5. Wealth of nearby amenity

Continually voted the world&rsquo;s most liveable city, Melbourne is alive with luxury retail, fashion, entertainment, dining, education and the arts.

R.Iconic is positioned in a well-established extension to the south of the CBD with a wealth of nearby amenities, including South Melbourne retail strips, the Crown Casino and the renowned arts precinct.

[smartcode_project:default project_id=5234 project_image_fid=167355]

Well-serviced by public transport and close by internationally-recognised universities, this vibrant community delivers a melting pot of residents and convenient living experiences.

Everything you need is within 15 minutes thanks to a light rail outside the front door and numerous bike paths that surround the development.

6. Prestigious water views

R.Iconic&rsquo;s apartments and penthouses are stylishly refined with expansive windows that frame views across Melbourne.

<blockquote>
&ldquo;We deliberately chose R.Iconic&rsquo;s location for its protected views&rdquo;.

R.Corporation
</blockquote>

Surrounded by low-rise residential and restricted height zones, R.Iconic will be the only building with protected, endless views to the water and the city.

[smartcode_project:default project_id=5234 project_image_fid=167353]

7. Delivered by the R.Corporation

R.Corporation boasts an impressive 100 per cent completion rate on the 30 residential, commercial and retail buildings they have created across Melbourne.

The group&rsquo;s work is defined by a vision to create unique developments and iconic communities, building spaces that unify and enrich the lives of the people who live and work there.

R.Corporation boasts more than 20 years&rsquo; experience, with some of their recent projects including Metropol at St Kilda and The Hudson at Brunswick.

[smartcode_project_cta: project_id=5234]

This $850 million development from R.Corporation has been designed by Plus Architecture with the owner-occupier in mind

max.kwok_55688

Seven things we love about the luxury R.Iconic apartment tower in South Melbourne

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Melbourne's R.Iconic boasts some of the most unique onsite amenities in any development Urban has seen.

This $850 million development from R.Corporation has been designed by Plus Architecture with the owner-occupier in mind. It has a clear focus on wellbeing, fitness, entertainment, nature and technology.

[smartcode_project:default project_id=5234]

R.Iconic is located in the city’s new CBD South precinct.

It will have protected water views which are guaranteed to remain thanks to its locality and planning footprint.

<h2>Five of R. Iconic's rare amenities</h2>

<a href="/buildings/r-iconic-south-melbourne-259-normanby-road-south-melbourne"><img alt="" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/r_iconic_running_track.jpg"></a>

1. On-site Infinity Running Track

No need for an external gym for residents of R.Iconic. As well as a fully equipped gym, the rooftop of part of the development is a 300 metre infinity running track.

2. Sports Courts

On the same rooftop level there are open air sports courts, including a small soccer field which adjoins an outdoor gym.

3. Floatation Spa

Most developers are incorporating more wellness features in to their developments. As well as a yoga room, R.Iconic will feature a floatation spa, the ultimate in wellness and stress relief.

4. Cinema &amp; Karaoke Room

Date nights just got a whole lot more convenient. Head to the cinema room and watch a movie, or jump in to one of the sound-proofed karaoke booths. The adjoining bar is also pretty handy.

<a href="/buildings/r-iconic-south-melbourne-259-normanby-road-south-melbourne"><img alt="" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/r_iconic_cinema.jpg"></a>

5. Virtual Golf Range

The golf enthusiasts won't need to leave the building to get the clubs out, with an indoor virtual golf range as part of the building.

<h2>Extra facilities</h2>

Other facilities include an outdoor infinity pool, whiskey room, adventure playground, zen garden, wine vault, mahjong room and more.

<a href="/buildings/r-iconic-south-melbourne-259-normanby-road-south-melbourne"><img alt="" height="403" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/r_iconic_pool_0.jpg" width="580"></a>

Construction of R.Iconic is underway, with completion estimated for 2022. Developer R.Corporation has a unique, end to end client service model delivering on its promise of a premium property purchase and ownership experience.

With prices starting from $507,000, there are 456 residences on offer across a range of one, two and three bedroom suites.
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Ultra rare on-site facilities include an on-site running track, a zen garden, resort-style pool, flotation spa, sports courts and more

An infinity running track and whiskey bar? Why residents won't need to leave Melbourne's R.Iconic

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North facing, affordable, and excellent on-site amenities were some of the priorities on first home buyer Lisa Luong's list. Lisa used Urban as a research tool before purchasing her dream property at R.Iconic. 

Having been on the home buying journey recently, we asked Lisa what advice she would have for buyers who are considering Melbourne's exciting new development, R.Iconic.

Apartments.com.au: Which apartment configuration did you opt for, and what led you to narrow down your decision to the apartment you have purchased?

Lisa Luong: I purchased a one-bedroom apartment at R.Iconic that has its own study. While the project has some awesome work spaces scattered throughout it, I wanted access to my own private working area but this had to be separate from my bedroom! Another big drawcard which led me to purchasing at R.Iconic was the availability of north-facing apartments within my price range. Lots of natural light is a must-have for me and I am really happy with the apartment I was able to secure.

U: Were you already looking for property when you discovered R.Iconic?

LL: I had been window shopping for a little while before I found R.Iconic and started to think seriously about purchasing my own place. I felt like there was always something missing from the different apartments I was enquiring at before coming across the project – this was usually due to size or configuration. R.Iconic was very reasonably priced in comparison to projects in similar inner-metropolitan areas, and the purchaser incentives available, like the HomeBuilder grant, was definitely something which helped me reach my decision.

<figure><a href="/buildings/r-iconic-south-melbourne-259-normanby-road-south-melbourne"><img alt="" class="image-article_full_width_580px" height="354" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/riconic-melbourne-253-273-normanby-road-south-melbourne-2d21669256a3bb69584a6a2b128cdaed.jpg?itok=sInST2qk" title="R.Iconic communal rooftop garden" width="580"></a>

<figcaption>R.Iconic communal rooftop garden</figcaption></figure>U: Since this is your first property purchase, how did you find the due diligence research and purchase process?

LL: I actually found the due diligence process quite complicated. Apartment conveyancing can get pretty tricky at the best of times as there is a lot of paperwork to familiarise yourself with and complete. Thankfully the R.Iconic sales teams were really supportive throughout this process and helped me with all my enquiries.

U: What advice would you have for other first home buyers?

LL: My first piece of advice to other first home buyers would be to write down all the questions you have and make sure these are answered before committing to your purchase. Like most people out there, buying a new home is a huge investment, so I wanted to be absolutely certain the apartment I was looking at R.Iconic was the right one for me. I would also encourage first home buyers to do as much research as they can – believe it or not, I actually jumped onto Apartments.com.au during my research phase which was really insightful!

<figure><a href="/buildings/r-iconic-south-melbourne-259-normanby-road-south-melbourne"><img alt="" class="image-article_full_width_580px" height="341" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/riconic-melbourne-253-273-normanby-road-south-melbourne-155e09fe7a5266ce1214465eb07766de.jpg?itok=--PtEh29" title="R.Iconic's luxurious swimming pool" width="580"></a>

<figcaption>R.Iconic's luxurious swimming pool</figcaption></figure>U: What do you love most about what R.Iconic has to offer residents?

LL: The extensive list of amenity has something for everyone and the development’s convenient location in the CBD South precinct is perfect for city workers who want to be close to the office but out of the hustle and bustle of everyday city-living.

U: Did you have a set of criteria that your first home had to meet?

LL: I was looking for apartments with great amenity in up-and-coming areas, however I did not want to buy in a spot that was super busy. This meant living in the heart of the city was off the cards for me as I think it is too congested. Instead, I wanted to live in a residential area closer to established homes and in a great neighbourhood – R.Iconic definitely met this criteria!

U: What was it like negotiating with the sales agent and the team at R Corporation?

LL: All my dealings with the R.Corporation team were great! They would always answer my enquiries in a timely manner and did so in a straightforward way that was simple to understand. My questions and requirements were always paramount when dealing with the development and sales teams which made the complexities of purchasing my new apartment a lot easier.

<figure><a href="/buildings/r-iconic-south-melbourne-259-normanby-road-south-melbourne"><img alt="" class="image-article_full_width_580px" height="363" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/riconic-melbourne-253-273-normanby-road-south-melbourne-fc17fc67f571260438f31e4c62098cf3.jpg?itok=igFT1qon" title="R.Iconic's resident lounge" width="580"></a>

<figcaption>R.Iconic's resident lounge</figcaption></figure>U: What made you decide to buy off-the-plan rather than an existing dwelling?

LL: Something that ultimately shaped my decision to buy off-the-plan at R.Iconic was how much value you get for your money. The project is absolutely packed with useful everyday amenity which made it stick out from the other apartment candidates I was considering at the time. R.Iconic’s HomeBuilder grant eligibility was another key component which helped shape my decision to purchase off-the-plan at the project – I did not know apartments could even be eligible for this until the development and sales teams told me!

U: R.Iconic has a pretty impressive on-site amenity list. Which amenity is your favourite? 

LL: I cannot wait to get into the listening room at R.Iconic! I am a big fan of all things classical music and was so excited when I saw this space on the list of amenity at the project. It is such a great idea and it will be a good way to meet new people. I am also looking forward to getting my fitness levels up around the outdoor new running track. I love how this has been integrated into the project’s design and hopefully it will get more people outdoors and breaking a sweat!

<a href="/news/urbans-tour-of-the-r-iconic-display-suite">Watch Urban's tour of the R.Iconic display suite.</a>
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Olivia Round

Why Melbourne's R.Iconic was a first home buyer's apartment of choice

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Recently we were invited to take a look at <a href="/buildings/r-iconic-south-melbourne-259-normanby-road-south-melbourne">R.Iconic's</a> display suite to discover what the world-class development has in store for residents. 

Check out our video tour:

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="415" src="https://www.youtube.com/embed/AZVOTNxRvbo" width="660"></iframe>

<h2>R.ICONIC AT A GLANCE</h2>

Developer: R Corporation

Architect: Plus Architecture

Location: 253-273 Normanby Road, South Melbourne VIC 3205

Number of residences: 456

<figure><a href="/buildings/r-iconic-south-melbourne-259-normanby-road-south-melbourne"><img alt="" class="image-article_full_width_580px" height="366" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/riconic-melbourne-253-273-normanby-road-south-melbourne-692d91e7877f96a07b8c272f9cfff73b.jpg?itok=QbrRM62V" width="580"></a></figure>Located in the city’s new CBD South precinct, life at R.Iconic will be one of connectivity and vibrance. 

R.Iconic is the city’s only residential building with uninterrupted water views, which are guaranteed to remain thanks to its locality and planning footprint.

Each living environment is stylish and refined, with luxurious features everywhere you look. In the kitchens, modern mirrored splashbacks are paired with chrome fixtures and reconstituted stone benchtops boasting timeless style. 

This $850 million development boasts twice as many amenities as other properties on the market - with a clear focus on wellbeing, fitness, entertainment, nature and technology. Facilities include an on-site running track, a zen garden, resort-style pool, flotation spa, sports courts and more for residents to discover.

<figure><a href="/buildings/r-iconic-south-melbourne-259-normanby-road-south-melbourne"><img alt="" class="image-article_full_width_580px" height="403" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/riconic-melbourne-253-273-normanby-road-south-melbourne-ad22686acc63c13eb8444cfbdef08879.jpg?itok=3uFtm3g9" width="580"></a></figure>Each home's neutral tonal palette provides a canvas for residents to add their own style to their brand new home, while an abundance of built-in storage makes downsizing a breeze. 

Construction of R.Iconic has recently commenced, with completion estimated for 2022. R.Corporation has a unique, end to end client service model delivering on its promise of a premium property purchase and ownership experience.

To learn more about the properties available for sale, request a call from a sales consultant <a href="/buildings/r-iconic-south-melbourne-259-normanby-road-south-melbourne">via Urban today</a>. 
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R.Iconic

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