ASX-listed developer Cedar Woods is progressing its plans for its Southbank arts precinct site.&nbsp;

The developer has filed plans, which are now with the&nbsp;Department of Transport and Planning, for a new 20-level tower at&nbsp;<a href="https://www.apartments.com.au/new-apartments/141-151-sturt-street-southbank-vic-3006">141–151 Sturt Street</a>, a 2,718 sqm block opposite the Habitat Filter sculpture.

The proposal seeks to demolish the two-level&nbsp;commercial building, including a small supermarket and medical tenancies, and create a new building with 180 apartments and a focus on an&nbsp;active public realm and arts integration.

&nbsp;

<img alt="Southbank site" data-entity-type="file" data-entity-uuid="76a72db6-91ef-43ae-827d-a9cfa72893d2" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Site.png?VersionId=DZgtB4K6BswVh0QtCs3iLjXaLp0CbcEb" />

&nbsp;

There will be a full mix of apartment configurations, including 28 studio apartments, 16 one-bedroom, 104 two-bedroom, and 32 three-bedroom units.

Retail, creative arts, and residential amenity functions are integrated across the lower levels. A food and drink tenancy is planned to front Dodds Street, while a retail tenancy fronting Sturt Street will be accessed via an elevated walkway. The first floor includes a substantial 734 sqm creative arts space, envisioned to support Melbourne’s growing cultural and digital industries.

Architecture firm <a href="https://www.apartments.com.au/architects/rothelowman">Rothelowman</a> has put together the plans. In their&nbsp;Urban Design Report they highlighted the project’s ambition to embed itself within Southbank’s evolving cultural fabric.

A central feature of the design is a through-block link connecting Sturt and Dodds Streets, landscaped with native plantings and embedded with universal access ramps.

“The ramp has been thoughtfully integrated as the primary access point, ensuring universal accessibility for all users,” the report noted, with the link offering “a direct response to the urban planning scheme of creating more green spaces within our communities”.

<img alt="Southbank podium" data-entity-type="file" data-entity-uuid="4d24b1b2-d69c-4a11-a11d-ec6df432221c" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/podium.png?VersionId=geWoJyZDmPSLODZ_.PNJ0LvpOmyyCdpo" />

The building’s podium form responds to the mandatory height limits along Dodds Street and maintains a fine-grain interface to adjoining developments. Above the podium, the tower is articulated with recessed balconies and a focus on views toward the CBD and surrounding arts institutions. A communal rooftop recreation deck and indoor lounge are positioned on level four, adjoining seven apartments and providing over 900 sqm of resident amenity space.

Vehicle access and loading will be provided via Dodds Street, with 155 resident car spaces located across two basement levels and the first three above-ground floors. Bicycle storage is more generous, with 226 spaces distributed across resident, staff and visitor needs.

Rothelowman describes the architecture as “humanist,” with ground-level interfaces designed to encourage social interaction and provide a dignified entry for both residents and passers-by. “All street interfaces are crafted to invite and nurture human connections,” the design report states. “The façade transitions to a human scale, providing an approachable and engaging streetscape”.

Cedar Woods, while well-known for its large communities it develops outside of Australia's capital cities, they have recently developed in Melbourne's inner-ring before. They are approaching completion at <a href="https://www.apartments.com.au/new-townhouses/88-leveson-north-melbourne-88-leveson-street-north-melbourne-vic-3051">88 Leveson</a>, just 15 townhouses in the heart of North Melbourne.

Joel Robinson

Cedar Woods progresses with new apartment plans in Southbank arts precinct

Brisbane developers Core Property Partners and Vector Property Australia has teamed up for Brisbane's newest apartment development.

The duo identified <a href="https://www.apartments.com.au/developments/east-brisbane-qld-4169">East Brisbane</a> as their preferred suburb, on the fringe of the Gabba Precinct, where they've just revealed BANKSII, 72 apartments opposite Raymond Park.

[smartcode_project:default project_id=136432 project_image_fid=5481]

The one-, two-, and three-bedroom apartments will sit in a glass-wrapped building that will also feature a rooftop with an&nbsp;infinity-edge pool, a BBQ area and alfresco dining spaces, sun lounges, and a sauna, as well as a resident-only gym and a ground-floor cafe.

Rhett Williams, Director of Vector Property Australia, said the project will lift the quality of the East Brisbane community and set a new benchmark.

"In Brisbane’s current property landscape, <a href="https://www.apartments.com.au/new-apartments/banksii-east-brisbane-169-wellington-road-east-brisbane-qld-4169">BANKSII</a> stands out through its emphasis on lifestyle-oriented living, connectivity and sophisticated design," Williams says.

[smartcode_project:default project_id=136432 project_image_fid=5479]

The 10-level building has been designed by MAS Architecture. Their designs were inspired by the native Banksia flower, with the architecture and interiors reflecting the organic symmetry of its namesake flora. MAS has interpreted this throughout the building’s curved form, façade detailing and interior palette.&nbsp;

The building’s flowing geometry and natural tones are complemented by large balconies and floor-to-ceiling glazing, maximising cross-breezes, daylight and views over the city, parklands and river.

“Having a strong narrative for a building helps us architecturally,” MAS noted. "We can choose colours that come off that species of flowers. The trunk and the trees and the flower elements all are now visible in our joinery on the inside and in our architectural finishes on the outside."

[smartcode_project:default project_id=136432 project_image_fid=5485]

Apartments will feature timber floors, soft porcelain tiles, brushed bronze fittings, and stone benchtops with warm veining.&nbsp;

Kitchens feature premium SMEG appliances and generous storage, while bathrooms have been designed as calming retreats with curved cabinetry and twin sinks in the master ensuites.

The building will feature a suite of rooftop and wellness amenities. Residents will have access to an infinity-edge pool, BBQ and alfresco dining areas, sun lounges and a rooftop sauna.&nbsp;

A residents-only gym will be located on the podium level, while a ground-floor café and landscaped laneway will further activate the site and improve neighbourhood connectivity.

[smartcode_project:default project_id=136432 project_image_fid=5488]

BANKSII will rise from a prime Wellington Road site, with the building oriented to overlook the adjacent Raymond Park and take in extensive city views. It is also on the doorstep of key&nbsp;lifestyle infrastructure, including the future Kangaroo Point Green Bridge, The Gabba stadium, and the planned Brisbane Live arena.&nbsp;

Public transport options, including ferry, bus and rail - including the future Cross River Rail Woolloongabba station - are all nearby, supporting a car-optional lifestyle just minutes from the CBD.

Williams said the team spent over a year searching for the ideal site before securing this location.

"We were attracted to <a href="https://www.apartments.com.au/developments/east-brisbane-qld-4169">East Brisbane</a> as it is a vibrant and growing community that offers a perfect balance of urban convenience and natural beauty with the parklands and river on our doorstep.”

The project is part of the broader Woolloongabba Games precinct, which is undergoing significant investment in the lead-up to the 2032 Brisbane Olympics. This urban renewal, coupled with infrastructure upgrades, is expected to enhance long-term liveability and capital growth in the area.

Given the wide max of configurations, BANKSII is expected to suit everyone from first home buyers and investors to families and downsizers.

[smartcode_project_cta:default project_id=136432]

BANKSII sales launch in booming East Brisbane apartment market

The Minns Labor Government will deliver Sydney’s first new heavy rail station in more than a decade – enabling up to 10,000 new homes by rezoning land around Woollahra and Edgecliff stations, right next to the CBD, to tackle the housing crisis and rebalance growth across the city.

Recent reports by the NSW Productivity Commission have warned that Sydney is losing twice as many young people as it is gaining, while also finding that Woollahra is the most feasible Local Government Area (LGA) in New South Wales to build new housing.

Despite this, housing approvals in Woollahra consistently lag well behind other LGAs, and the population has declined by 11 per cent over the past 50 years while Greater Sydney as a whole has grown by 74 per cent.

The new station that will be an eight-minute trip from Sydney CBD, will be located on the Eastern Suburbs train line in Woollahra, where a station build was started in the 1970s but never completed.

To enable the delivery of new homes the NSW Government will lead a rezoning of Woollahra and Edgecliff stations similar to other state led rezonings to allow additional homes to be built around the stations.

Affordable housing will also make up a proportion of development on the site with the final amount of affordable housing required, to be determined as part of the rezoning process.

The area surrounding the new station is within walking distance of major green and recreational space including Cooper, Trumper, Rushcutters Bay and Centennial Parks.

The Eastern Suburbs train line between Bondi Junction and Sydney CBD also has the lowest passenger usage rates during the AM peak of any line on the Sydney network, with only 43 per cent of operating capacity during the AM peak currently being utilised by passengers.

Sydney Water and Infrastructure NSW have confirmed there is capacity in the water and wastewater systems to accommodate the proposed 10,000 dwellings without major upgrades.

The rezoning is expected to take around two years and will further support the Government’s housing targets that rebalance the delivery of new homes around existing infrastructure.

&nbsp;

&nbsp;

Next stop Woollahra train station - delivering up to 10,000 new homes in the heart of Sydney

<section data-element_type="section" data-id="b086848">
Fresh off completing its mixed-use Malvern project Malvern Collective, Kokoda Property Group has acquired a prime site on Richmond's Bridge Road.

They are planning a mid-rise residential development with&nbsp;integrated wellness amenities and a vibrant ground-floor retail and dining offering.

The site, at&nbsp;487–495 Bridge Road, spans&nbsp;1,650 sqm with 50 metres of dual frontage across Bridge Road and Palmer Street. It is currently leased to Adairs, and has a large retail building and 20 onsite car parks.
</section>

<section data-element_type="section" data-id="534a164">
Kokoda Property Group’s acquisition forms part of a broader phase of growth in Melbourne, building on momentum from the completion of Malvern Collective and the recent purchase of a Burnley Street site for the developer’s first commercial project.&nbsp;

Mark Stevens, Kokoda Property Group’s Founder and Managing Director, said that the company’s Bridge Road site acquisition signals confidence in a city that is re-accelerating.

“Melbourne is regaining momentum,"&nbsp;Stevens said.

"After a cautious period post-COVID, we’re seeing buyer sentiment stabilise and capital leaning back into well-located, quality projects. Victoria now benefits from deep builder capacity and competitive delivery pricing, creating a rare opportunity to bring design-led inner-city developments to market without compromising on craftsmanship.

“Richmond ticks all the boxes for us – connectivity, culture and everyday amenity – making Bridge Road the perfect address for an amenity-rich, multi-use development."

<img alt="Kokoda" data-entity-type="file" data-entity-uuid="9a8de51d-8092-480a-8b7e-e081816692c2" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-08-29%20at%208.54.27%E2%80%AFAM.png?VersionId=VRHpV5.6beOu2cieKHWrw3ErMPuVOAuj" />

Envisioned as an “urban lantern” the building will bring a distinctive new presence to Bridge Road with a sculptural retail frontage, designed to honour the street’s heritage character while contributing to its renewal.

Stevens said the acquisition reflects the developer’s commitment to design-led addresses in Melbourne’s inner city.

“Drawing on Richmond’s rich heritage and dynamic character, we’ve envisioned a contemporary building that respects the past while elevating the way people live today. With dual frontages, curated ground-floor spaces, and a focus on wellness, this project will contribute to the neighbourhood’s evolution, appealing to both downsizers and a new generation of professionals.”

Kokoda Property will now progress concept design ahead of a future planning process.
</section>

Mark Stevens, Kokoda Property Group’s Founder and Managing Director, said that the company’s Bridge Road site acquisition signals confidence in a city that is re-accelerating

First look: Kokoda secures Richmond site for new apartment development

Gold Coast developer Drew Group is fast approaching sell-out at its Main Beach apartment development, Lagoon Main Beach.

In the last nine months, Drew Group and sales partner Pezet Matheson have secured 31 sales totalling over $75 million, as the two-tower development advances towards completion under the expert eye of Hutchinson Builders.

“Today's buyers are more discerning than ever," Drew Group Managing Director Jon Drew says.

"It's essential to provide something truly unique that sets a development apart, and we believe Lagoon has achieved just that."

[smartcode_project:default project_id=108747 project_image_fid=193023]

Just over 50 per cent of recent&nbsp;sales have been to local buyers, reflecting the deep trust and connection within the Gold Coast community that Drew Group has developed over the years.

Demand has been particularly robust at the top end, with two of the three exclusive penthouses already sold, alongside five sub-penthouses. Only seven apartments remain in Lagoon's Signature Series — one&nbsp;penthouse and six sub-penthouses.

[smartcode_project:default project_id=108747 project_image_fid=284864]

Drew Group has also removed the much-maligned sunset clause from all contracts at Lagoon. The sunset clause — although rarely invoked, yet on occasion known to have been — allows developers to take back contracts on apartments should the building not be completed within the timeframe specified in the contract.

Pezet Matheson Co-Director Jayde Pezet says the fact Lagoon is&nbsp;within a year of completion, and has no sunset clause in contracts, provides certainty to buyers.

"This is paramount in the current market," Pezet says.

Drew Group has committed to providing the highest level of security inclusions — none more impressive than the Ubiquity Access Control System, a cutting-edge facial recognition technology that is one of the most state-of-the-art keyless entry systems on the market.

[smartcode_project:default project_id=108747 project_image_fid=190743]

One of the biggest drawcards to Lagoon has been the size of the apartments.

"It is unlikely that any future new development in Main Beach will be able to offer such spacious living at this price point," Drew says.

"Today's buyers are more discerning than ever, carefully evaluating amenities like gyms, spas, workspaces, and beach lockers, along with quality finishes. It's essential to provide something truly unique that sets a development apart, and we believe Lagoon has achieved just that."

Lagoon is set to complete construction in mid-2026.

[smartcode_project_cta:default project_id=108747]

Lagoon Main Beach approaches sell-out as local buyers drive $75m in sales

R.Iconic

<h3>R.Iconic: A Lifestyle-First Masterpiece in Melbourne</h3>

When considering purchasing a property at R.Iconic, it’s impossible to overlook the development’s unique blend of luxury, lifestyle, and location. This landmark project by R.Corporation isn’t just a residential offering—it’s a complete lifestyle experience designed for discerning buyers who want it all.

Michael Searle from R.Corporation sat down with Apartments.com.au CEO Mike Bird to discuss what makes R.Iconic such an outstanding choice for buyers. Here are the key highlights that capture why this development stands out in Melbourne’s competitive property market.

&lt;p&gt;&lt;iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/lewKdmUUw2s?si=xhuNVHwClEFrKRp1" title="YouTube video player" width="560"&gt;&lt;/iframe&gt;&lt;/p&gt;

<h3>1. Breathtaking, Protected Views</h3>

Step onto the balcony of any R.Iconic residence, and you’ll be greeted by sweeping views of Port Phillip Bay, stretching to the Mornington Peninsula. Unlike many inner-city properties, these views are protected by zoning regulations, ensuring they remain unobstructed for life.

This not only enhances the day-to-day experience for residents but also secures the long-term value of the property—making R.Iconic an investment as stunning as it is practical.

[smartcode_project:default project_id=5234 project_image_fid=215072]

<h3>2. Unmatched Location</h3>

R.Iconic offers the best of Melbourne living. Just 1.5 kilometres from Collins Street, it’s a short tram ride or walk from the city centre. Meanwhile, the beach, South Melbourne Market, and world-class dining are minutes away, creating a perfect balance between urban convenience and beachside tranquillity.

As Michael Searle explains, “You’ve got this sort of inner-city living, but with a beachside feel. You’re close to all the culture, dining, shopping, and sporting events that Melbourne is famous for, while still enjoying a quieter, more relaxed neighbourhood vibe.”

[smartcode_project:default project_id=5234 project_image_fid=215077]

<h3>3. Lifestyle-Enhancing Amenities</h3>

At R.Iconic, luxury goes beyond the walls of each residence. The development boasts a suite of amenities designed to enhance your lifestyle:

<ul>
	<li>A year-round heated pool and sauna</li>
	<li>A fully equipped gymnasium and running track</li>
	<li>A cinema and dining pavilions</li>
	<li>An acre of gardens designed by Paul Bangay on the fifth floor</li>
	<li>A convenient on-site Coles Local and Liquorland</li>
</ul>

For premium residents—those in the penthouses and townhouses—the Horizon Lounge offers an exclusive retreat with 270° views, a full kitchen, and a luxurious space for hosting special occasions.

[smartcode_project:default project_id=5234 project_image_fid=233906]

<h3>Luxury Residences Tailored to You</h3>

R.Iconic offers a range of luxury residences, each designed with sophistication and comfort in mind:

<ul>
	<li>
	Penthouses and Sub-Penthouses 
	These stunning homes, priced between $2.1 million and $6.3 million, offer 140 to nearly 300 square metres of living space. Elegant interiors by David Hicks feature Gaggenau appliances, marble finishes, and sunlit balconies with panoramic views.
	</li>
	<li>
	Townhouses 
	Inspired by Melbourne’s iconic Victorian terraces, these three-level homes offer private street-level entrances, double garages, and the same high-end finishes as the penthouses.
	</li>
</ul>

Each residence is crafted with meticulous attention to detail, from the spacious hallways to the high ceilings and premium finishes.

[smartcode_project:default project_id=5234 project_image_fid=298021]

<h3>A Completed Project You Can Experience</h3>

One of the standout advantages of R.Iconic is that it’s already complete. Buyers can visit the development and experience the quality, layout, and lifestyle firsthand—something that’s often difficult to imagine from renders alone.

As Mike Bird noted during his tour, “The width of the hallways, the height of the ceilings, and the overall design speak to the thoughtfulness and quality of the development. R.Iconic has prioritised buyer needs, delivering a product that truly stands out.”

[smartcode_project_cta:default project_id=5234]

Watch the video interview with Michael Searle from R.Corporation as he discusses what makes R.Iconic such an outstanding choice for buyers. 

Urban Editorial

R.Iconic: A Lifestyle-First Masterpiece in Melbourne

Melbourne&#39;s R.Iconic does not only boast some of the most unique onsite amenities in any development, but possesses a range of features that residents will love.

This $850 million development from R.Corporation has been designed by Plus Architecture with the owner-occupier in mind.

Situated in Melbourne&rsquo;s CBD, R.Iconic has a clear focus on wellbeing, fitness, entertainment, nature and technology.

Urban has taken a look at seven things we love about R.Iconic.

1. Live in a community-focused neighbourhood

A deliberately considered neighbourhood, R.Iconic is perfectly positioned within Melbourne&rsquo;s newest extension, CBD South.

[smartcode_project:default project_id=5234 project_image_fid=165576]

The project connects multiple levels of vibrant community, centred within the community of the established surrounds, the community amongst many shared resident spaces and the communities within each floor.

<blockquote>
&ldquo;These positive levels of community are encouraged by the way we designed the building, with places where neighbours can choose to get to know each other&rdquo;

R.Corporation
</blockquote>

2. Hotel services

R.Iconic has double the amenity of any project of its type, with the world-class hotel delivering numerous amenities for residents to enjoy.

Offering a calming welcome home is the project&rsquo;s infinity lobby, with its grounding space detailed with rich natural textures, sights, and sounds.

[smartcode_project:default project_id=5234 project_image_fid=167359]

The hotel boasts a relaxing lobby garden, clubhouse, supermarket, speciality retail and dining, all open to residents.

Other features include a bicycle caf&eacute;, Mercedes loan van, e-bikes and scooters, electric car charging stations, secure bike storage, as well as business space and digital media rooms.

3. Leisure and lifestyle amenities

Designed to enhance physical, mental and social wellbeing, the R.Iconic development includes outdoor recreational sports courts, podium gardens, fitness state, infinity running track and wellness pavilion.

Other lifestyle features that residents can enjoy include an outdoor infinity pool, barbeque area and fire pit, virtual golf range, wine vault, cinema and karaoke room and podium gardens.

[smartcode_project:default project_id=5234 project_image_fid=167354]

A whiskey lounge, Mahjong room, garden pavilions and floatation spa are also on site.

4. Luxurious interiors 

Consistent and stylistically cohesive interiors characterise the home, designed to surround residents with a harmonious energy.

<blockquote>
&ldquo;We crafted each apartment as a restful space away from life&rsquo;s stresses&rdquo;

R.Corporation
</blockquote>

[smartcode_project:default project_id=5234 project_image_fid=84272]

The design team have been done this through the intelligent use of softened edges, controlled curves, and circular forms.

Neutral white interiors provide a blank canvas for residents to add their own style and personality, underpinned by the warmth of floorboards to entries.

5. Wealth of nearby amenity

Continually voted the world&rsquo;s most liveable city, Melbourne is alive with luxury retail, fashion, entertainment, dining, education and the arts.

R.Iconic is positioned in a well-established extension to the south of the CBD with a wealth of nearby amenities, including South Melbourne retail strips, the Crown Casino and the renowned arts precinct.

[smartcode_project:default project_id=5234 project_image_fid=167355]

Well-serviced by public transport and close by internationally-recognised universities, this vibrant community delivers a melting pot of residents and convenient living experiences.

Everything you need is within 15 minutes thanks to a light rail outside the front door and numerous bike paths that surround the development.

6. Prestigious water views

R.Iconic&rsquo;s apartments and penthouses are stylishly refined with expansive windows that frame views across Melbourne.

<blockquote>
&ldquo;We deliberately chose R.Iconic&rsquo;s location for its protected views&rdquo;.

R.Corporation
</blockquote>

Surrounded by low-rise residential and restricted height zones, R.Iconic will be the only building with protected, endless views to the water and the city.

[smartcode_project:default project_id=5234 project_image_fid=167353]

7. Delivered by the R.Corporation

R.Corporation boasts an impressive 100 per cent completion rate on the 30 residential, commercial and retail buildings they have created across Melbourne.

The group&rsquo;s work is defined by a vision to create unique developments and iconic communities, building spaces that unify and enrich the lives of the people who live and work there.

R.Corporation boasts more than 20 years&rsquo; experience, with some of their recent projects including Metropol at St Kilda and The Hudson at Brunswick.

[smartcode_project_cta: project_id=5234]

This $850 million development from R.Corporation has been designed by Plus Architecture with the owner-occupier in mind

max.kwok_55688

Seven things we love about the luxury R.Iconic apartment tower in South Melbourne

<html><body>
Melbourne's R.Iconic boasts some of the most unique onsite amenities in any development Urban has seen.

This $850 million development from R.Corporation has been designed by Plus Architecture with the owner-occupier in mind. It has a clear focus on wellbeing, fitness, entertainment, nature and technology.

[smartcode_project:default project_id=5234]

R.Iconic is located in the city’s new CBD South precinct.

It will have protected water views which are guaranteed to remain thanks to its locality and planning footprint.

<h2>Five of R. Iconic's rare amenities</h2>

<a href="/buildings/r-iconic-south-melbourne-259-normanby-road-south-melbourne"><img alt="" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/r_iconic_running_track.jpg"></a>

1. On-site Infinity Running Track

No need for an external gym for residents of R.Iconic. As well as a fully equipped gym, the rooftop of part of the development is a 300 metre infinity running track.

2. Sports Courts

On the same rooftop level there are open air sports courts, including a small soccer field which adjoins an outdoor gym.

3. Floatation Spa

Most developers are incorporating more wellness features in to their developments. As well as a yoga room, R.Iconic will feature a floatation spa, the ultimate in wellness and stress relief.

4. Cinema &amp; Karaoke Room

Date nights just got a whole lot more convenient. Head to the cinema room and watch a movie, or jump in to one of the sound-proofed karaoke booths. The adjoining bar is also pretty handy.

<a href="/buildings/r-iconic-south-melbourne-259-normanby-road-south-melbourne"><img alt="" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/r_iconic_cinema.jpg"></a>

5. Virtual Golf Range

The golf enthusiasts won't need to leave the building to get the clubs out, with an indoor virtual golf range as part of the building.

<h2>Extra facilities</h2>

Other facilities include an outdoor infinity pool, whiskey room, adventure playground, zen garden, wine vault, mahjong room and more.

<a href="/buildings/r-iconic-south-melbourne-259-normanby-road-south-melbourne"><img alt="" height="403" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/r_iconic_pool_0.jpg" width="580"></a>

Construction of R.Iconic is underway, with completion estimated for 2022. Developer R.Corporation has a unique, end to end client service model delivering on its promise of a premium property purchase and ownership experience.

With prices starting from $507,000, there are 456 residences on offer across a range of one, two and three bedroom suites.
</body></html>

Ultra rare on-site facilities include an on-site running track, a zen garden, resort-style pool, flotation spa, sports courts and more

An infinity running track and whiskey bar? Why residents won't need to leave Melbourne's R.Iconic

<html><body>
North facing, affordable, and excellent on-site amenities were some of the priorities on first home buyer Lisa Luong's list. Lisa used Urban as a research tool before purchasing her dream property at R.Iconic. 

Having been on the home buying journey recently, we asked Lisa what advice she would have for buyers who are considering Melbourne's exciting new development, R.Iconic.

Apartments.com.au: Which apartment configuration did you opt for, and what led you to narrow down your decision to the apartment you have purchased?

Lisa Luong: I purchased a one-bedroom apartment at R.Iconic that has its own study. While the project has some awesome work spaces scattered throughout it, I wanted access to my own private working area but this had to be separate from my bedroom! Another big drawcard which led me to purchasing at R.Iconic was the availability of north-facing apartments within my price range. Lots of natural light is a must-have for me and I am really happy with the apartment I was able to secure.

U: Were you already looking for property when you discovered R.Iconic?

LL: I had been window shopping for a little while before I found R.Iconic and started to think seriously about purchasing my own place. I felt like there was always something missing from the different apartments I was enquiring at before coming across the project – this was usually due to size or configuration. R.Iconic was very reasonably priced in comparison to projects in similar inner-metropolitan areas, and the purchaser incentives available, like the HomeBuilder grant, was definitely something which helped me reach my decision.

<figure><a href="/buildings/r-iconic-south-melbourne-259-normanby-road-south-melbourne"><img alt="" class="image-article_full_width_580px" height="354" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/riconic-melbourne-253-273-normanby-road-south-melbourne-2d21669256a3bb69584a6a2b128cdaed.jpg?itok=sInST2qk" title="R.Iconic communal rooftop garden" width="580"></a>

<figcaption>R.Iconic communal rooftop garden</figcaption></figure>U: Since this is your first property purchase, how did you find the due diligence research and purchase process?

LL: I actually found the due diligence process quite complicated. Apartment conveyancing can get pretty tricky at the best of times as there is a lot of paperwork to familiarise yourself with and complete. Thankfully the R.Iconic sales teams were really supportive throughout this process and helped me with all my enquiries.

U: What advice would you have for other first home buyers?

LL: My first piece of advice to other first home buyers would be to write down all the questions you have and make sure these are answered before committing to your purchase. Like most people out there, buying a new home is a huge investment, so I wanted to be absolutely certain the apartment I was looking at R.Iconic was the right one for me. I would also encourage first home buyers to do as much research as they can – believe it or not, I actually jumped onto Apartments.com.au during my research phase which was really insightful!

<figure><a href="/buildings/r-iconic-south-melbourne-259-normanby-road-south-melbourne"><img alt="" class="image-article_full_width_580px" height="341" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/riconic-melbourne-253-273-normanby-road-south-melbourne-155e09fe7a5266ce1214465eb07766de.jpg?itok=--PtEh29" title="R.Iconic's luxurious swimming pool" width="580"></a>

<figcaption>R.Iconic's luxurious swimming pool</figcaption></figure>U: What do you love most about what R.Iconic has to offer residents?

LL: The extensive list of amenity has something for everyone and the development’s convenient location in the CBD South precinct is perfect for city workers who want to be close to the office but out of the hustle and bustle of everyday city-living.

U: Did you have a set of criteria that your first home had to meet?

LL: I was looking for apartments with great amenity in up-and-coming areas, however I did not want to buy in a spot that was super busy. This meant living in the heart of the city was off the cards for me as I think it is too congested. Instead, I wanted to live in a residential area closer to established homes and in a great neighbourhood – R.Iconic definitely met this criteria!

U: What was it like negotiating with the sales agent and the team at R Corporation?

LL: All my dealings with the R.Corporation team were great! They would always answer my enquiries in a timely manner and did so in a straightforward way that was simple to understand. My questions and requirements were always paramount when dealing with the development and sales teams which made the complexities of purchasing my new apartment a lot easier.

<figure><a href="/buildings/r-iconic-south-melbourne-259-normanby-road-south-melbourne"><img alt="" class="image-article_full_width_580px" height="363" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/riconic-melbourne-253-273-normanby-road-south-melbourne-fc17fc67f571260438f31e4c62098cf3.jpg?itok=igFT1qon" title="R.Iconic's resident lounge" width="580"></a>

<figcaption>R.Iconic's resident lounge</figcaption></figure>U: What made you decide to buy off-the-plan rather than an existing dwelling?

LL: Something that ultimately shaped my decision to buy off-the-plan at R.Iconic was how much value you get for your money. The project is absolutely packed with useful everyday amenity which made it stick out from the other apartment candidates I was considering at the time. R.Iconic’s HomeBuilder grant eligibility was another key component which helped shape my decision to purchase off-the-plan at the project – I did not know apartments could even be eligible for this until the development and sales teams told me!

U: R.Iconic has a pretty impressive on-site amenity list. Which amenity is your favourite? 

LL: I cannot wait to get into the listening room at R.Iconic! I am a big fan of all things classical music and was so excited when I saw this space on the list of amenity at the project. It is such a great idea and it will be a good way to meet new people. I am also looking forward to getting my fitness levels up around the outdoor new running track. I love how this has been integrated into the project’s design and hopefully it will get more people outdoors and breaking a sweat!

<a href="/news/urbans-tour-of-the-r-iconic-display-suite">Watch Urban's tour of the R.Iconic display suite.</a>
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Olivia Round

Why Melbourne's R.Iconic was a first home buyer's apartment of choice

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Recently we were invited to take a look at <a href="/buildings/r-iconic-south-melbourne-259-normanby-road-south-melbourne">R.Iconic's</a> display suite to discover what the world-class development has in store for residents. 

Check out our video tour:

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="415" src="https://www.youtube.com/embed/AZVOTNxRvbo" width="660"></iframe>

<h2>R.ICONIC AT A GLANCE</h2>

Developer: R Corporation

Architect: Plus Architecture

Location: 253-273 Normanby Road, South Melbourne VIC 3205

Number of residences: 456

<figure><a href="/buildings/r-iconic-south-melbourne-259-normanby-road-south-melbourne"><img alt="" class="image-article_full_width_580px" height="366" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/riconic-melbourne-253-273-normanby-road-south-melbourne-692d91e7877f96a07b8c272f9cfff73b.jpg?itok=QbrRM62V" width="580"></a></figure>Located in the city’s new CBD South precinct, life at R.Iconic will be one of connectivity and vibrance. 

R.Iconic is the city’s only residential building with uninterrupted water views, which are guaranteed to remain thanks to its locality and planning footprint.

Each living environment is stylish and refined, with luxurious features everywhere you look. In the kitchens, modern mirrored splashbacks are paired with chrome fixtures and reconstituted stone benchtops boasting timeless style. 

This $850 million development boasts twice as many amenities as other properties on the market - with a clear focus on wellbeing, fitness, entertainment, nature and technology. Facilities include an on-site running track, a zen garden, resort-style pool, flotation spa, sports courts and more for residents to discover.

<figure><a href="/buildings/r-iconic-south-melbourne-259-normanby-road-south-melbourne"><img alt="" class="image-article_full_width_580px" height="403" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/riconic-melbourne-253-273-normanby-road-south-melbourne-ad22686acc63c13eb8444cfbdef08879.jpg?itok=3uFtm3g9" width="580"></a></figure>Each home's neutral tonal palette provides a canvas for residents to add their own style to their brand new home, while an abundance of built-in storage makes downsizing a breeze. 

Construction of R.Iconic has recently commenced, with completion estimated for 2022. R.Corporation has a unique, end to end client service model delivering on its promise of a premium property purchase and ownership experience.

To learn more about the properties available for sale, request a call from a sales consultant <a href="/buildings/r-iconic-south-melbourne-259-normanby-road-south-melbourne">via Urban today</a>. 
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R.Iconic

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