Prominent Bondi developer RnB Property Group is making its mark in Byron.

The developer, who is currently delivering boutique developments Mangata and Allara in Vaucluse, has filed for a boutique shoptop development on Byron Bay's dress circle Marvell Street.

The near $11 million plans, for an amalgamated site across 5 Marvell Lane and 8 Marvell Street, will see 10 three-bedroom apartments developed across a four-level building, above two ground floor retail spaces and basement parking, accessed from Marvell Lane.

<img alt="Marvell Ln, Byron Bay 2481 NSW" data-entity-type="file" data-entity-uuid="621b55e5-5b0a-40c0-984a-47d716814e1b" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Byron%20bay%20da%20pers.png?VersionId=MJyJqMzfMqom4a.l9EIiIZW8cYP24Mf1" />

The apartments, designed by&nbsp;SRH Architecture, will range in size between 114 sqm and 220 sqm.

SRH’s architectural plans indicate a contemporary façade treatment with varied setbacks to address both Marvell Street and Marvell Lane frontages.&nbsp;

Landscaped common areas are proposed, including 134 sqm of gardens, while deep planting is incorporated to improve the interface with surrounding properties.

BASIX commitments show the project exceeding NSW sustainability targets, achieving a water score of 49 against the target of 40, and an energy score of 61 over the target of 60. All apartments have been designed to achieve compliance with thermal performance standards.

<img alt="Marvell Ln, Byron Bay 2481 NSW" data-entity-type="file" data-entity-uuid="be1365f4-91b0-4c79-9e30-b91c6867140b" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Marvel%20St%20byron%20bay.png?VersionId=PXxTyxp.HkNEQxiIwuUDlbQn2f.UC_l5" />

The development would involve the demolition of a single storey cottage on the site.

RNB Property Group has developed across Sydney's affluent eastern suburbs for decades. They met with the Byron Bay Council prior to the recent submission. They only received one written submission from locals, who requested a redesign of the building to respond more&nbsp;to the local context through form, material palette and native landscaping.

Changes to aspects of the design have been undertaken in response to the feedback.

Joel Robinson

Eastern Suburbs developer heads north to Byron's Marvell Street

Once home to MacRobertson’s Garage and Workshop, a small corner of <a href="https://www.apartments.com.au/developments/fitzroy-vic-3065">Fitzroy</a> is soon to host a new sculptural landmark, with its design intent rooted in the textures and stories of the streets around it.

Developed by <a href="https://www.apartments.com.au/developers/chapter-group">Chapter Group</a> in partnership with <a href="https://www.apartments.com.au/developers/cdl-australia">CDL Australia</a> and <a href="https://www.apartments.com.au/developers/crema-group">Crema</a>, <a href="https://www.apartments.com.au/new-apartments/fitzroy-fitzroy-411-421-smith-street-fitzroy-vic-3065">Fitzroy Fitzroy</a> comprises 63 one, two, and three-bedroom apartments behind the heritage brick façade.

&nbsp;

[smartcode_project:default project_id=14394 project_image_fid=183064]

<a href="https://www.apartments.com.au/architects/dko-architecture">DKO Architecture</a> led the design process with a clear vision.

“What really inspired our vision for Fitzroy Fitzroy was to create almost a sculpture that could sit on the actual heritage base itself,” says Koos de Keijzer, Founder and Principal at DKO.&nbsp;

The design team shaped the western side of the nine-storey building into a chamfer, opening interiors to light and views while defining the building’s distinctive form.

The façade’s rhythm is broken by recessed loggias.

"We feel quite strongly about loggias, an outside area that sits inside and is quite protected from the wind and from the sun. We've also got these Juliet balconies where&nbsp;the wall starts to open up just to captivate the outdoors and bring it indoors.”

&nbsp;

[smartcode_project:default project_id=14394 project_image_fid=183066]

Inside, DKO crafted flexible layouts to encourage residents to live their own way.

“We really wanted to create something which people have an individual say on how they live,” says Michael Drescher, DKO's Interior Design Director.

Kitchens feature two contrasting stones, a durable surface at the cooktop and a natural stone island, with abundant storage and built-in banquet seating to encourage shared meals and socialising.&nbsp;

[smartcode_project:default project_id=14394 project_image_fid=183071]

Bathrooms carry the same stone for a cohesive aesthetic, informed by hotel design cues to create “a high level of glamorous” while remaining highly functional.

On levels seven and eight, apartments are tucked behind the building’s chamfer, creating outdoor terraces that range from expansive entertaining areas to sheltered, intimate spaces beneath the pitched rooflines.&nbsp;

[smartcode_project:default project_id=14394 project_image_fid=1010]

Residents also have access to a rooftop retreat with panoramic views, alongside the Smith Club, a private lounge for social gatherings, and a laneway arcade linking Smith and Leicester Streets, a deliberate nod to Melbourne’s arcade culture.

For de Keijzer, the outcome is a project that feels inherently local, that that is “truly authentic in a Fitzroy context”.&nbsp;

Fitzroy Fitzroy is already 70 per cent sold, attracting predominantly local owner-occupiers. <a href="https://www.apartments.com.au/builders/cobild">Cobild</a> is expecting to complete construction in Q4 2025, with residents moving in shortly after.

[smartcode_project_cta:default project_id=14394]

For Koos de Keijzer, Founder and Principal at DKO, the outcome is a project that feels inherently local, that that is “truly authentic in a Fitzroy context”

Fitzroy Fitzroy: Designed by locals, rooted in place

Chevron Island is set for a little slice of New York with the upcoming completion of Greenwich, the newest development by Ention Properties.

<a href="https://www.apartments.com.au/new-apartments/greenwich-surfers-paradise-30-anembo-street-surfers-paradise-qld-4217">Greenwich</a>, a boutique 15-level development with just 46 apartments on Anembo Street, just off Chevron Island Park, has been designed by Ferro Chow to look like Manhattan's famous Flatiron Building.

[smartcode_project:default project_id=6647 project_image_fid=171555]

Ention has refined the design and the make-up of the building over several years, reducing the number of apartments and increasing the internal floor areas of the apartments.

The remaining apartments for sale, which start from over 100 sqm and range in size up to the 209 sqm, penthouse-style offering, start from just over $1,129,000. There are a handful of two and three-bedrooms remaining, each with views over the Gold Coast skyline and waterways from the balconies and living areas.

[smartcode_project:default project_id=6647 project_image_fid=183797]

<a href="https://www.apartments.com.au/architects/ferro-chow-architects">Ferro Chow Architects</a> led the design, placing emphasis on curved forms, expansive arched floor-to-ceiling windows, and a natural palette that connects the interiors with the parkland and river landscape.&nbsp;

Each apartment features wide-plank oak flooring and a refined materials palette, including marbled stone kitchens and premium Miele and V-ZUG appliances.&nbsp;

[smartcode_project:default project_id=6647 project_image_fid=183798]

Greenwich’s amenity is anchored by a rooftop pavilion dedicated exclusively to residents, comprising an infinity-edge pool, daybeds, poolside cabanas, a BBQ area, and a yoga and relaxation lawn.

The elevated vantage point offers sweeping city and water views, complementing the project's positioning at the quiet residential end of Chevron Island, but also just off the Thomas St village strip.

Jayde Pezet, Director at Pezet Matheson, says buyers have been drawn to the central location of the development, abutting public open space, with water and skyline views.&nbsp;

"Greenwich offers residents unparalleled walkability to HOTA, waterways, Surfers Paradise golf course, beaches and dining precincts.&nbsp;Also the stunning architectural design of the towers facade coupled with exquisite rooftop amenity has drawn attention from buyers and local residents alike."

[smartcode_project_cta:default project_id=6647]

Jayde Pezet, Director at Pezet Matheson, says buyers have been drawn to the central location of the development, abutting public open space, with water and skyline views

Ention Properties release final Greenwich, Chevron Island apartments ahead of September completion

Three years after completion, <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> on the Parramatta River remains one of the suburb's most distinctive residential towers, not just for its 46-storey presence on the water, but for its integration of the Southern Hemisphere’s first fully robotic car park, now well-proven in daily use.

Delivered by <a href="https://www.apartments.com.au/developers/novm">NOVM</a> and EQ Construction and designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the $300 million development brought 414 apartments to Parramatta’s CBD fringe at a time when the city was undergoing rapid transformation into Sydney’s second CBD.

The nine-level basement, combining three conventional parking levels with six automated levels, was designed and installed by German firm Lödige Industries using its Cubile technology. The system has now been in continuous operation for three years, handling 327 vehicles through five transfer cabins.&nbsp;

[smartcode_project:default project_id=5743 project_image_fid=5369]

Residents drive into the cabins, and flat robots move their cars to available bays without ramps or human intervention. The technology is compatible with all common cars and SUVs up to 2.5 tonnes and typically retrieves vehicles within minutes via a smartphone app.

By storing up to 60 per cent more vehicles than a conventional design, the automated format reduced excavation depth during construction and continues to deliver operational benefits, including lower emissions from underground vehicle movements and improved resident safety.

NOVM CEO and Executive Director Adrian Liaw said the decision to adopt the technology was aligned with the team’s focus on both efficiency and resident experience.

“For The Lennox we wanted both a modern functionality and timeless aesthetic combined with our customary meticulous quality and craftsmanship. The automated parking technology from Lödige Industries offers both the innovative functionality and luxurious user experience we were keen to create and the performance we needed to see.”

[smartcode_project:default project_id=5743 project_image_fid=5371]

The Lennox offers a mix of one, two, three and four-bedroom apartments, all designed with open-plan living areas that extend to private balconies.&nbsp;

Interiors are finished in neutral tones, complemented by engineered timber flooring, stone benchtops and integrated appliances, while many residences on the upper levels enjoy expansive river and district views.

Resident facilities are centred around The Watermark precinct, a 20-metre indoor heated pool, outdoor terrace, BBQ areas, gym, fitness studio and conference room. Ground-floor retail fronts the river walk, linking directly to public open space.

[smartcode_project:default project_id=5743 project_image_fid=5370]

Since The Lennox’s completion, Parramatta has continued to experience population growth and infrastructure investment, with the light rail under construction and the Metro West line expected to link the CBD to Sydney in around 20 minutes.&nbsp;

Waterfront residential opportunities remain limited, with most prime sites either developed or earmarked for public use. In a market where on-site parking ratios are trending down in new approvals, The Lennox’s combination of a high-capacity robotic car park and established riverfront address continues to differentiate it among completed stock.

A limited selection of apartments at The Lennox remain available, with immediate occupancy.

[smartcode_project_cta:default project_id=5743]

Riverfront living with Australia’s most advanced residential parking system at The Lennox, Parramatta

Melbourne-based developer <a href="https://www.apartments.com.au/developers/progressio-developments">Progressio Developments</a> has timed the launch of its latest residential project to perfection.

Their new development, <a href="https://www.apartments.com.au/new-apartments/crest-camberwell-936-938-toorak-road-camberwell-vic-3146">Crest Camberwell</a>, taps into a significantly undersupplied market in Camberwell, where new apartment projects are increasingly rare. Progressio is not only filling that gap but also catering to a broader range of buyers—something that's uncommon in boutique apartment buildings, which typically feature uniform configurations and price points.

Located on a prime Toorak Road site, just a short walk from the bustling Burke Road commercial strip, Crest Camberwell comprises just 12 exclusive apartments.

[smartcode_project:default project_id=9177 project_image_fid=350647]

Prices at <a href="https://www.apartments.com.au/new-apartments/crest-camberwell-936-938-toorak-road-camberwell-vic-3146">Crest Camberwell</a> start at $770,000 for the one-bedroom apartments. The two-beds are priced at $1.49 million, and the large three-bedroom residences, with two parking spaces, are $1.66 million.

Designed by Melbourne-based architecture studio <a href="https://www.apartments.com.au/architects/splinter-society">Splinter Society</a>, Crest’s architectural expression draws on Camberwell’s heritage character, incorporating brick-inspired materials and bronze detailing.&nbsp;

The building’s massing and orientation are designed to capture green views while integrating with the established streetscape.&nbsp;Natural materials including travertine, textured concrete and timber feature throughout, both externally and internally.

[smartcode_project:default project_id=9177 project_image_fid=350647]

The interiors prioritise scale and natural light, with open-plan layouts that extend to large balconies equipped with full-height sliding doors.&nbsp;

Integrated appliances from Fisher &amp; Paykel and V-ZUG, along with custom joinery, brass tapware and stone benchtops, are standard inclusions across all residences.&nbsp;

[smartcode_project:default project_id=9177 project_image_fid=350650]

<a href="https://www.apartments.com.au/new-apartments/crest-camberwell-936-938-toorak-road-camberwell-vic-3146">Crest</a> incorporates landscape design by <a href="https://www.apartments.com.au/landscape-architect/john-patrick-landscape-architects">John Patrick</a>, with a focus on low-maintenance planting and visual cohesion between the building and surrounding environment.&nbsp;

At ground level, greenery softens the building’s street presence and enhances resident privacy.

The development has been designed with energy efficiency in mind, achieving a 7-star rating. Features include double glazing, solar passive design principles, and materials selected for thermal performance and durability.

Farey &amp; Co is marketing Crest Camberwell. They are fielding enquiry from local downsizers predominantly, those who are looking for a well-located apartment in a small block with few neighbours.

[smartcode_project_cta:default project_id=9177]

Crest Camberwell fills low-density gap in prestigious suburb

R.Iconic

<h3>R.Iconic: A Lifestyle-First Masterpiece in Melbourne</h3>

When considering purchasing a property at R.Iconic, it’s impossible to overlook the development’s unique blend of luxury, lifestyle, and location. This landmark project by R.Corporation isn’t just a residential offering—it’s a complete lifestyle experience designed for discerning buyers who want it all.

Michael Searle from R.Corporation sat down with Apartments.com.au CEO Mike Bird to discuss what makes R.Iconic such an outstanding choice for buyers. Here are the key highlights that capture why this development stands out in Melbourne’s competitive property market.

&lt;p&gt;&lt;iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/lewKdmUUw2s?si=xhuNVHwClEFrKRp1" title="YouTube video player" width="560"&gt;&lt;/iframe&gt;&lt;/p&gt;

<h3>1. Breathtaking, Protected Views</h3>

Step onto the balcony of any R.Iconic residence, and you’ll be greeted by sweeping views of Port Phillip Bay, stretching to the Mornington Peninsula. Unlike many inner-city properties, these views are protected by zoning regulations, ensuring they remain unobstructed for life.

This not only enhances the day-to-day experience for residents but also secures the long-term value of the property—making R.Iconic an investment as stunning as it is practical.

[smartcode_project:default project_id=5234 project_image_fid=215072]

<h3>2. Unmatched Location</h3>

R.Iconic offers the best of Melbourne living. Just 1.5 kilometres from Collins Street, it’s a short tram ride or walk from the city centre. Meanwhile, the beach, South Melbourne Market, and world-class dining are minutes away, creating a perfect balance between urban convenience and beachside tranquillity.

As Michael Searle explains, “You’ve got this sort of inner-city living, but with a beachside feel. You’re close to all the culture, dining, shopping, and sporting events that Melbourne is famous for, while still enjoying a quieter, more relaxed neighbourhood vibe.”

[smartcode_project:default project_id=5234 project_image_fid=215077]

<h3>3. Lifestyle-Enhancing Amenities</h3>

At R.Iconic, luxury goes beyond the walls of each residence. The development boasts a suite of amenities designed to enhance your lifestyle:

<ul>
	<li>A year-round heated pool and sauna</li>
	<li>A fully equipped gymnasium and running track</li>
	<li>A cinema and dining pavilions</li>
	<li>An acre of gardens designed by Paul Bangay on the fifth floor</li>
	<li>A convenient on-site Coles Local and Liquorland</li>
</ul>

For premium residents—those in the penthouses and townhouses—the Horizon Lounge offers an exclusive retreat with 270° views, a full kitchen, and a luxurious space for hosting special occasions.

[smartcode_project:default project_id=5234 project_image_fid=233906]

<h3>Luxury Residences Tailored to You</h3>

R.Iconic offers a range of luxury residences, each designed with sophistication and comfort in mind:

<ul>
	<li>
	Penthouses and Sub-Penthouses 
	These stunning homes, priced between $2.1 million and $6.3 million, offer 140 to nearly 300 square metres of living space. Elegant interiors by David Hicks feature Gaggenau appliances, marble finishes, and sunlit balconies with panoramic views.
	</li>
	<li>
	Townhouses 
	Inspired by Melbourne’s iconic Victorian terraces, these three-level homes offer private street-level entrances, double garages, and the same high-end finishes as the penthouses.
	</li>
</ul>

Each residence is crafted with meticulous attention to detail, from the spacious hallways to the high ceilings and premium finishes.

[smartcode_project:default project_id=5234 project_image_fid=298021]

<h3>A Completed Project You Can Experience</h3>

One of the standout advantages of R.Iconic is that it’s already complete. Buyers can visit the development and experience the quality, layout, and lifestyle firsthand—something that’s often difficult to imagine from renders alone.

As Mike Bird noted during his tour, “The width of the hallways, the height of the ceilings, and the overall design speak to the thoughtfulness and quality of the development. R.Iconic has prioritised buyer needs, delivering a product that truly stands out.”

[smartcode_project_cta:default project_id=5234]

Watch the video interview with Michael Searle from R.Corporation as he discusses what makes R.Iconic such an outstanding choice for buyers. 

Urban Editorial

R.Iconic: A Lifestyle-First Masterpiece in Melbourne

Melbourne&#39;s R.Iconic does not only boast some of the most unique onsite amenities in any development, but possesses a range of features that residents will love.

This $850 million development from R.Corporation has been designed by Plus Architecture with the owner-occupier in mind.

Situated in Melbourne&rsquo;s CBD, R.Iconic has a clear focus on wellbeing, fitness, entertainment, nature and technology.

Urban has taken a look at seven things we love about R.Iconic.

1. Live in a community-focused neighbourhood

A deliberately considered neighbourhood, R.Iconic is perfectly positioned within Melbourne&rsquo;s newest extension, CBD South.

[smartcode_project:default project_id=5234 project_image_fid=165576]

The project connects multiple levels of vibrant community, centred within the community of the established surrounds, the community amongst many shared resident spaces and the communities within each floor.

<blockquote>
&ldquo;These positive levels of community are encouraged by the way we designed the building, with places where neighbours can choose to get to know each other&rdquo;

R.Corporation
</blockquote>

2. Hotel services

R.Iconic has double the amenity of any project of its type, with the world-class hotel delivering numerous amenities for residents to enjoy.

Offering a calming welcome home is the project&rsquo;s infinity lobby, with its grounding space detailed with rich natural textures, sights, and sounds.

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The hotel boasts a relaxing lobby garden, clubhouse, supermarket, speciality retail and dining, all open to residents.

Other features include a bicycle caf&eacute;, Mercedes loan van, e-bikes and scooters, electric car charging stations, secure bike storage, as well as business space and digital media rooms.

3. Leisure and lifestyle amenities

Designed to enhance physical, mental and social wellbeing, the R.Iconic development includes outdoor recreational sports courts, podium gardens, fitness state, infinity running track and wellness pavilion.

Other lifestyle features that residents can enjoy include an outdoor infinity pool, barbeque area and fire pit, virtual golf range, wine vault, cinema and karaoke room and podium gardens.

[smartcode_project:default project_id=5234 project_image_fid=167354]

A whiskey lounge, Mahjong room, garden pavilions and floatation spa are also on site.

4. Luxurious interiors 

Consistent and stylistically cohesive interiors characterise the home, designed to surround residents with a harmonious energy.

<blockquote>
&ldquo;We crafted each apartment as a restful space away from life&rsquo;s stresses&rdquo;

R.Corporation
</blockquote>

[smartcode_project:default project_id=5234 project_image_fid=84272]

The design team have been done this through the intelligent use of softened edges, controlled curves, and circular forms.

Neutral white interiors provide a blank canvas for residents to add their own style and personality, underpinned by the warmth of floorboards to entries.

5. Wealth of nearby amenity

Continually voted the world&rsquo;s most liveable city, Melbourne is alive with luxury retail, fashion, entertainment, dining, education and the arts.

R.Iconic is positioned in a well-established extension to the south of the CBD with a wealth of nearby amenities, including South Melbourne retail strips, the Crown Casino and the renowned arts precinct.

[smartcode_project:default project_id=5234 project_image_fid=167355]

Well-serviced by public transport and close by internationally-recognised universities, this vibrant community delivers a melting pot of residents and convenient living experiences.

Everything you need is within 15 minutes thanks to a light rail outside the front door and numerous bike paths that surround the development.

6. Prestigious water views

R.Iconic&rsquo;s apartments and penthouses are stylishly refined with expansive windows that frame views across Melbourne.

<blockquote>
&ldquo;We deliberately chose R.Iconic&rsquo;s location for its protected views&rdquo;.

R.Corporation
</blockquote>

Surrounded by low-rise residential and restricted height zones, R.Iconic will be the only building with protected, endless views to the water and the city.

[smartcode_project:default project_id=5234 project_image_fid=167353]

7. Delivered by the R.Corporation

R.Corporation boasts an impressive 100 per cent completion rate on the 30 residential, commercial and retail buildings they have created across Melbourne.

The group&rsquo;s work is defined by a vision to create unique developments and iconic communities, building spaces that unify and enrich the lives of the people who live and work there.

R.Corporation boasts more than 20 years&rsquo; experience, with some of their recent projects including Metropol at St Kilda and The Hudson at Brunswick.

[smartcode_project_cta: project_id=5234]

This $850 million development from R.Corporation has been designed by Plus Architecture with the owner-occupier in mind

max.kwok_55688

Seven things we love about the luxury R.Iconic apartment tower in South Melbourne

<html><body>
Melbourne's R.Iconic boasts some of the most unique onsite amenities in any development Urban has seen.

This $850 million development from R.Corporation has been designed by Plus Architecture with the owner-occupier in mind. It has a clear focus on wellbeing, fitness, entertainment, nature and technology.

[smartcode_project:default project_id=5234]

R.Iconic is located in the city’s new CBD South precinct.

It will have protected water views which are guaranteed to remain thanks to its locality and planning footprint.

<h2>Five of R. Iconic's rare amenities</h2>

<a href="/buildings/r-iconic-south-melbourne-259-normanby-road-south-melbourne"><img alt="" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/r_iconic_running_track.jpg"></a>

1. On-site Infinity Running Track

No need for an external gym for residents of R.Iconic. As well as a fully equipped gym, the rooftop of part of the development is a 300 metre infinity running track.

2. Sports Courts

On the same rooftop level there are open air sports courts, including a small soccer field which adjoins an outdoor gym.

3. Floatation Spa

Most developers are incorporating more wellness features in to their developments. As well as a yoga room, R.Iconic will feature a floatation spa, the ultimate in wellness and stress relief.

4. Cinema &amp; Karaoke Room

Date nights just got a whole lot more convenient. Head to the cinema room and watch a movie, or jump in to one of the sound-proofed karaoke booths. The adjoining bar is also pretty handy.

<a href="/buildings/r-iconic-south-melbourne-259-normanby-road-south-melbourne"><img alt="" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/r_iconic_cinema.jpg"></a>

5. Virtual Golf Range

The golf enthusiasts won't need to leave the building to get the clubs out, with an indoor virtual golf range as part of the building.

<h2>Extra facilities</h2>

Other facilities include an outdoor infinity pool, whiskey room, adventure playground, zen garden, wine vault, mahjong room and more.

<a href="/buildings/r-iconic-south-melbourne-259-normanby-road-south-melbourne"><img alt="" height="403" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/r_iconic_pool_0.jpg" width="580"></a>

Construction of R.Iconic is underway, with completion estimated for 2022. Developer R.Corporation has a unique, end to end client service model delivering on its promise of a premium property purchase and ownership experience.

With prices starting from $507,000, there are 456 residences on offer across a range of one, two and three bedroom suites.
</body></html>

Ultra rare on-site facilities include an on-site running track, a zen garden, resort-style pool, flotation spa, sports courts and more

An infinity running track and whiskey bar? Why residents won't need to leave Melbourne's R.Iconic

<html><body>
North facing, affordable, and excellent on-site amenities were some of the priorities on first home buyer Lisa Luong's list. Lisa used Urban as a research tool before purchasing her dream property at R.Iconic. 

Having been on the home buying journey recently, we asked Lisa what advice she would have for buyers who are considering Melbourne's exciting new development, R.Iconic.

Apartments.com.au: Which apartment configuration did you opt for, and what led you to narrow down your decision to the apartment you have purchased?

Lisa Luong: I purchased a one-bedroom apartment at R.Iconic that has its own study. While the project has some awesome work spaces scattered throughout it, I wanted access to my own private working area but this had to be separate from my bedroom! Another big drawcard which led me to purchasing at R.Iconic was the availability of north-facing apartments within my price range. Lots of natural light is a must-have for me and I am really happy with the apartment I was able to secure.

U: Were you already looking for property when you discovered R.Iconic?

LL: I had been window shopping for a little while before I found R.Iconic and started to think seriously about purchasing my own place. I felt like there was always something missing from the different apartments I was enquiring at before coming across the project – this was usually due to size or configuration. R.Iconic was very reasonably priced in comparison to projects in similar inner-metropolitan areas, and the purchaser incentives available, like the HomeBuilder grant, was definitely something which helped me reach my decision.

<figure><a href="/buildings/r-iconic-south-melbourne-259-normanby-road-south-melbourne"><img alt="" class="image-article_full_width_580px" height="354" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/riconic-melbourne-253-273-normanby-road-south-melbourne-2d21669256a3bb69584a6a2b128cdaed.jpg?itok=sInST2qk" title="R.Iconic communal rooftop garden" width="580"></a>

<figcaption>R.Iconic communal rooftop garden</figcaption></figure>U: Since this is your first property purchase, how did you find the due diligence research and purchase process?

LL: I actually found the due diligence process quite complicated. Apartment conveyancing can get pretty tricky at the best of times as there is a lot of paperwork to familiarise yourself with and complete. Thankfully the R.Iconic sales teams were really supportive throughout this process and helped me with all my enquiries.

U: What advice would you have for other first home buyers?

LL: My first piece of advice to other first home buyers would be to write down all the questions you have and make sure these are answered before committing to your purchase. Like most people out there, buying a new home is a huge investment, so I wanted to be absolutely certain the apartment I was looking at R.Iconic was the right one for me. I would also encourage first home buyers to do as much research as they can – believe it or not, I actually jumped onto Apartments.com.au during my research phase which was really insightful!

<figure><a href="/buildings/r-iconic-south-melbourne-259-normanby-road-south-melbourne"><img alt="" class="image-article_full_width_580px" height="341" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/riconic-melbourne-253-273-normanby-road-south-melbourne-155e09fe7a5266ce1214465eb07766de.jpg?itok=--PtEh29" title="R.Iconic's luxurious swimming pool" width="580"></a>

<figcaption>R.Iconic's luxurious swimming pool</figcaption></figure>U: What do you love most about what R.Iconic has to offer residents?

LL: The extensive list of amenity has something for everyone and the development’s convenient location in the CBD South precinct is perfect for city workers who want to be close to the office but out of the hustle and bustle of everyday city-living.

U: Did you have a set of criteria that your first home had to meet?

LL: I was looking for apartments with great amenity in up-and-coming areas, however I did not want to buy in a spot that was super busy. This meant living in the heart of the city was off the cards for me as I think it is too congested. Instead, I wanted to live in a residential area closer to established homes and in a great neighbourhood – R.Iconic definitely met this criteria!

U: What was it like negotiating with the sales agent and the team at R Corporation?

LL: All my dealings with the R.Corporation team were great! They would always answer my enquiries in a timely manner and did so in a straightforward way that was simple to understand. My questions and requirements were always paramount when dealing with the development and sales teams which made the complexities of purchasing my new apartment a lot easier.

<figure><a href="/buildings/r-iconic-south-melbourne-259-normanby-road-south-melbourne"><img alt="" class="image-article_full_width_580px" height="363" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/riconic-melbourne-253-273-normanby-road-south-melbourne-fc17fc67f571260438f31e4c62098cf3.jpg?itok=igFT1qon" title="R.Iconic's resident lounge" width="580"></a>

<figcaption>R.Iconic's resident lounge</figcaption></figure>U: What made you decide to buy off-the-plan rather than an existing dwelling?

LL: Something that ultimately shaped my decision to buy off-the-plan at R.Iconic was how much value you get for your money. The project is absolutely packed with useful everyday amenity which made it stick out from the other apartment candidates I was considering at the time. R.Iconic’s HomeBuilder grant eligibility was another key component which helped shape my decision to purchase off-the-plan at the project – I did not know apartments could even be eligible for this until the development and sales teams told me!

U: R.Iconic has a pretty impressive on-site amenity list. Which amenity is your favourite? 

LL: I cannot wait to get into the listening room at R.Iconic! I am a big fan of all things classical music and was so excited when I saw this space on the list of amenity at the project. It is such a great idea and it will be a good way to meet new people. I am also looking forward to getting my fitness levels up around the outdoor new running track. I love how this has been integrated into the project’s design and hopefully it will get more people outdoors and breaking a sweat!

<a href="/news/urbans-tour-of-the-r-iconic-display-suite">Watch Urban's tour of the R.Iconic display suite.</a>
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Olivia Round

Why Melbourne's R.Iconic was a first home buyer's apartment of choice

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Recently we were invited to take a look at <a href="/buildings/r-iconic-south-melbourne-259-normanby-road-south-melbourne">R.Iconic's</a> display suite to discover what the world-class development has in store for residents. 

Check out our video tour:

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="415" src="https://www.youtube.com/embed/AZVOTNxRvbo" width="660"></iframe>

<h2>R.ICONIC AT A GLANCE</h2>

Developer: R Corporation

Architect: Plus Architecture

Location: 253-273 Normanby Road, South Melbourne VIC 3205

Number of residences: 456

<figure><a href="/buildings/r-iconic-south-melbourne-259-normanby-road-south-melbourne"><img alt="" class="image-article_full_width_580px" height="366" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/riconic-melbourne-253-273-normanby-road-south-melbourne-692d91e7877f96a07b8c272f9cfff73b.jpg?itok=QbrRM62V" width="580"></a></figure>Located in the city’s new CBD South precinct, life at R.Iconic will be one of connectivity and vibrance. 

R.Iconic is the city’s only residential building with uninterrupted water views, which are guaranteed to remain thanks to its locality and planning footprint.

Each living environment is stylish and refined, with luxurious features everywhere you look. In the kitchens, modern mirrored splashbacks are paired with chrome fixtures and reconstituted stone benchtops boasting timeless style. 

This $850 million development boasts twice as many amenities as other properties on the market - with a clear focus on wellbeing, fitness, entertainment, nature and technology. Facilities include an on-site running track, a zen garden, resort-style pool, flotation spa, sports courts and more for residents to discover.

<figure><a href="/buildings/r-iconic-south-melbourne-259-normanby-road-south-melbourne"><img alt="" class="image-article_full_width_580px" height="403" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/riconic-melbourne-253-273-normanby-road-south-melbourne-ad22686acc63c13eb8444cfbdef08879.jpg?itok=3uFtm3g9" width="580"></a></figure>Each home's neutral tonal palette provides a canvas for residents to add their own style to their brand new home, while an abundance of built-in storage makes downsizing a breeze. 

Construction of R.Iconic has recently commenced, with completion estimated for 2022. R.Corporation has a unique, end to end client service model delivering on its promise of a premium property purchase and ownership experience.

To learn more about the properties available for sale, request a call from a sales consultant <a href="/buildings/r-iconic-south-melbourne-259-normanby-road-south-melbourne">via Urban today</a>. 
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R.Iconic

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