The residential transformation of St Kilda Road is set to continue into with more new apartment plans for the sought-after boulevard.

Wing Tai Asia has lodged plans for a major residential tower at 464-466 St Kilda Road, replacing the former VACC House with an 18-storey mixed-use development designed around a retained heritage podium and a sculpted contemporary tower.

The proposal, prepared under Victoria’s Significant Residential Development with Affordable Housing pathway, would deliver 325 apartments and ground-floor retail across the prominent 4,653 sqm boulevard site in Melbourne’s St Kilda Road North Precinct.

The project centres on the adaptive reuse of the site’s heritage-listed VACC Building, an eight-storey office designed by Bernard Evans that has occupied the address for decades. Planning documents state the development would involve “carefully dismantling and conserving off-site the original metal fabric of the podium visible from St Kilda Road,” before reinstating it as the defining frontage of the new scheme.

Above the restored podium, Wing Tai is proposing a curvilinear residential tower. The scheme includes 172 one-bedroom apartments, 63 two-bedroom apartments, 66 three-bedroom apartments, and 24 four-bedroom apartments, alongside two ground-floor food and beverage tenancies fronting St Kilda Road.

The tower has been designed with substantial articulation and variable setbacks to minimise perceived bulk and maintain view corridors along the boulevard. Urbis, which prepared the planning report, said the design “has been significantly articulated through a curvilinear design” with “an interplay with materials, façade expression and depth” to create visual separation and visual interest.

The proposal also includes 254 basement car spaces, landscaped pedestrian links connecting St Kilda Road and Queens Lane, and a biophilic landscape strategy featuring canopy trees, raised planters, cascading greenery and a glass oculus pool overlooking the eastern frontage.

Planning documents confirm the $270.1 million development will contribute 3 per cent of project costs to the Social Housing Growth Fund as part of the application process.

Wing Tai acquired the St Kilda Road property in 2018 alongside Abacus Property Group for $95.38 million, before later consolidating ownership of the site. The property previously served as the Victorian Automobile Chamber of Commerce headquarters for around 60 years.

The transformation of the St Kilda Rd boulevard is already beginning to materialise, with a number of high-profile projects recently completed, launched, or approaching launch as developers continue to back the long-term appeal of the precinct.

Among the most notable recent completions is Louise by Samuel Property Group, just off the strip on Queens Lane, the same pocket Hirsch &amp; Faigen recently launched The Queensbury. Mirvac is too on the same street with The Albertine, which is approaching completion.

Dexus recently secured approval for its slice of St Kilda Road, while Gurner also has approved plans for the precinct.

Joel Robinson

Wing Tai unveils 325-apartment St Kilda Road tower on former VACC House site

Malaysian developer <a href="https://www.apartments.com.au/developers/s-p-setia">SP Setia</a> is the latest to jump into St Leonards booming Transport Oriented Development precinct.

The developer, which has previously delivered Sapphire by the Gardens apartment development in Melbourne, identified the Atchison Street site in 2023. It filed a Scoping Report around 12 months ago, and now has revealed the designs for the new&nbsp;40-storey mixed-use tower.

The State Significant Development Application covers <a href="https://next-portal.urban.com.au/projects/14650/summary">20-22 Atchison Street</a>, a 1,374 sqm site positioned between St Leonards Station and the new Crows Nest Metro station.

Designed by <a href="https://www.apartments.com.au/architects/cox-architecture">COX Architecture</a>, the project would deliver 181 apartments, above a four-storey commercial podium, five basement levels, and new public domain works along Mitchell Street. The apartment mix comprises 35 one-bedroom apartments, 39 one-bedroom-plus-study apartments, 85 two-bedroom apartments, and 22 three-bedroom residences.

The proposal has been lodged as a shop-top housing development under the NSW Government’s TOD planning pathway, which allows increased density around key transport infrastructure. The site sits within the recently rezoned Crows Nest Accelerated TOD Precinct.

<img alt="First look: SP Setia targets St Leonards skyline with 40-storey TOD tower" data-entity-type="file" data-entity-uuid="b799673d-48e2-46b0-801a-0e33a9330100" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/atchinson%20site.png?VersionId=dPh0UfwfaHpbFL1R7H1cbZNbIW0CHbCC" />

SP Setia acquired the Atchison Street site as part of its continued expansion into the Australian apartment market. In comments made to City &amp; Country (The Edge Malaysia) in 2023, SP Setia President and CEO Datuk Choong Kai Wai described the acquisition as “a strategic move” aligned with the group’s post-pandemic market recovery strategy.

“Our target for this exceptional development is local and overseas buyers, including first-home buyers, downsizers and investors,” Choong said.

The tower has been designed as a slender vertical form rising from a mixed-use podium, with COX Architecture positioning the development as a response to the evolving St Leonards and Crows Nest skyline.

“The purpose of the project is to facilitate the delivery of high-quality housing at a strategically located site and deliver a built tower outcome that is consistent with the desired future character of St Leonards and aligns with the TOD controls,” the design report stated.

<img alt="First look: SP Setia targets St Leonards skyline with 40-storey TOD tower" data-entity-type="file" data-entity-uuid="b1a85eee-76f7-436c-a6da-73ba827b9b13" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/atchinson%20entry.png?VersionId=dA9jHGPMcm.dDbwk4QfxqWiY5bfh3UVt" />

The podium would incorporate retail uses fronting Atchison Street, commercial tenancies, landscaped communal areas, and pedestrian improvements along Mitchell Street. Vehicle access and loading would be consolidated via Atchison Lane.

Residents would have access to more than 665 sqm of communal indoor and outdoor spaces, while the development proposes 96 parking spaces across five basement levels.

The proposal also includes a commitment for 10 per cent of residential floor space to be allocated toward affordable housing through a monetary contribution.

COX said the tower form responds directly to the emerging high-density character of the precinct while seeking to maximise solar access, cross ventilation, and outlook from apartments.

<img alt="First look: SP Setia targets St Leonards skyline with 40-storey TOD tower" data-entity-type="file" data-entity-uuid="2163f85c-f63b-4be3-aafa-f8763976cec5" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Article%20Feature%20Image%20%28Grid%29_5.png?VersionId=WiAmtIKJ6.ZQ41EtYEQ1fol7AeorKBlL" />

“The building is orientated towards north,” the Apartment Design Guide compliance report noted, adding that the tower’s slim form was driven by the constrained inner-urban site dimensions.

The design also incorporates landscaped setbacks and communal open space at podium level, intended to soften the interface with surrounding streets and improve pedestrian amenity.

The project adds to a growing wave of redevelopment proposals reshaping St Leonards and Crows Nest following the opening of the Sydney Metro City line and the NSW Government’s push for higher-density housing around major transport nodes.

Last week Stockland filed plans just down the road. They want to build a <a href="https://www.apartments.com.au/new-apartments/601-pacific-highway-st-leonards-nsw-2065">52-storey tower on Pacific Highway</a>.

Read more:&nbsp;<a href="https://www.apartments.com.au/news/nsw/first-look-stockland-plans-52-storey-538-apartment-st-leonards-tower">First look: Stockland plans 52-storey, 538-apartment St Leonards tower&nbsp;</a>

First look: SP Setia targets St Leonards skyline with 40-storey TOD tower

<a href="https://www.apartments.com.au/developers/urban-property-group">Urban Property Group</a> has revealed plans for a new mixed-use tower at 10 Dangar Street, Wickham, advancing a proposal that would reshape the southern gateway to Newcastle’s city centre with one of the city’s tallest residential buildings.

The State Significant Development proposal, now on exhibition, seeks approval for a <a href="https://www.apartments.com.au/new-apartments/bowline-10-dangar-street-wickham-nsw-2293">43-storey tower</a> immediately adjacent to the Newcastle Interchange. The project would deliver around 200 apartments, including 42 affordable housing dwellings, alongside 99 co-living units, a 171-room hotel, retail space, and new public domain integrated through the site.

The scheme marks a significant escalation of plans previously approved for the site. Urban Property Group took over the prominent 2,904 sqm parcel, where excavation and demolition had already commenced under an earlier consent for a 14-storey mixed-use development.

<img alt="First look: Urban Property Group unveils Newcastle’s next supertower at Wickham interchange" data-entity-type="file" data-entity-uuid="58a96dd9-407f-4d20-86b4-94e4bfeef74b" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/wickham%20podium.png?VersionId=LGlf08pdFGAZDzvx_CXC4XakHNZRuEE0" />

Designed by <a href="https://www.apartments.com.au/architects/sjb-architects">SJB</a>, the tower has been conceived as a landmark transit-oriented development anchored to the Newcastle Interchange precinct. The proposal includes 245 build-to-sell apartments across a mix of one, two, and three-bedroom residences, as well as two penthouses. Fifteen apartments and one operational unit are earmarked for NDIS housing. The co-living component would add a further 99 units, while the podium would accommodate retail uses and hotel facilities.

SJB said the site presents “a valuable opportunity to anchor the precinct by setting the standard for design, active ground planes and character at the key southern gateway.”

The architecture responds directly to the site’s position beside major transport infrastructure and within one of Newcastle’s fastest-evolving urban renewal precincts. The tower form sits above a sculpted podium designed to frame new public spaces, including a through-site pedestrian link connecting Station Street to Hannell Street, landscaped plazas, and activated retail edges.

<img alt="First look: Urban Property Group unveils Newcastle’s next supertower at Wickham interchange" data-entity-type="file" data-entity-uuid="a7bd6ff0-f7db-4ce8-a6dc-ea56e72c6149" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/wickham%20lanne.png?VersionId=xzf39VADyhj7zBQY2I9fx9vI62u2tuSb" />

The design report describes the project as part of the broader transition of Wickham into “a vibrant, high-quality mixed-use urban precinct” that leverages proximity to the station, open space, and regional connectivity.

A detailed public art strategy has also been prepared for the development. The strategy positions the project as “a transit-oriented development of state significance at the gateway to Newcastle’s city centre” and outlines a series of integrated artworks responding to Newcastle’s industrial and transport heritage.

Creative Road’s curatorial framework for the project, titled Unveil, draws on “stratified surfaces, carved volumes, and light-filled apertures” while referencing Newcastle’s transformation from an industrial city into a contemporary education and technology hub.

<img alt="First look: Urban Property Group unveils Newcastle’s next supertower at Wickham interchange" data-entity-type="file" data-entity-uuid="77a882bb-14b1-4d28-99ff-9438e39508c0" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/wickham%20site.png?VersionId=cevgo_vN0eKPK78P8YcEu3mKPLkpFqE7" />

The proposal is being advanced through the NSW Housing Delivery Authority pathway after being declared State Significant Development in June 2025. The accompanying scoping report states the development aims to “maximise the site’s proximity to the Newcastle Interchange by delivering transit-oriented development” while increasing housing supply and affordable housing provision within the Newcastle LGA.

Urban Property Group’s plans align with the long-term strategic vision established under the Wickham Master Plan, which identified the interchange precinct as suitable for substantial uplift in height and density. The current proposal would significantly intensify that vision, positioning the tower among the tallest developments proposed for Newcastle.

The site sits immediately north of the Newcastle Interchange, bounded by Dangar Street, Hannell Street, and Charles Street. It is surrounded by a rapidly growing cluster of residential towers and mixed-use projects that have emerged following the completion of the light rail and transport interchange.

First look: Urban Property Group unveils Newcastle’s latest tower at Wickham interchange

Bottega House has completed settlement of a landmark riverfront site in Macquarie Street, St Lucia, representing its first major Brisbane development.&nbsp;

Positioned on the banks of the Brisbane River, the <a href="https://www.apartments.com.au/new-apartments/180-macquarie-street-st-lucia-qld-4067">premium site at 180 Macquarie Street</a> features uninterrupted river frontage in one of Brisbane’s most tightly held residential precincts.&nbsp;

The proposed development, currently under assessment with Brisbane City Council, has been designed by <a href="https://www.apartments.com.au/architects/plus-studio">Plus Studio</a> with interiors by <a href="https://www.apartments.com.au/interior-designers/mim-design">Mim Design</a> and will deliver a boutique collection of premium residences positioned specifically for owner occupiers and downsizers.&nbsp;

The residences are set to redefine luxury apartment living in the area, with a focus on architectural quality, refined finishes, landscape integration and elevated amenities including curated wellness facilities, resort-style pools and recreation spaces rarely seen in the local market.&nbsp;

Exclusive sales for the project will be led by Keenan &amp; Byrne, ahead of an anticipated launch later this year.&nbsp;

Bottega House Managing Director Nick Malloch said the project reflects the group’s ambition to deliver a highly curated residential offering within one of Brisbane’s most tightly held precincts.&nbsp;

“This is an incredibly rare riverfront opportunity and one we have approached with a long-term perspective,” Malloch said.&nbsp;

“Our vision from the outset was to create a boutique collection of residences that feel more like private homes than traditional apartments, with generous proportions, refined finishes and exceptional amenity throughout."

Malloch says there is a&nbsp;lack of premium owner-occupier stock of this quality in the market, particularly for downsizers wanting space, privacy and a true lifestyle offering without compromise.&nbsp;

"Demand is expected to be strong given the scarcity of premium riverfront opportunities of this nature within Brisbane’s inner-west."&nbsp;

Bottega House secures landmark riverfront site in St Lucia 

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The arrival of the first piling rig officially marks the commencement of construction at SIERA’s new beachside apartment development, Exhale, in Northcliffe.

<a href="https://www.apartments.com.au/new-apartments/exhale-surfers-paradise-8-enderley-avenue-surfers-paradise-qld-4217">Exhale</a>, a glass-encased tower featuring 54 large-scale apartments at 8 Enderley Avenue, is SIERA’s third Gold Coast development. It follows the recently completed PIPIS Bilinga beachfront project, which achieved suburb-record prices, and the soon-to-be-completed Chevron Island development, Tapestry.

[smartcode_project:default project_id=112661 project_image_fid=359603]

<a href="https://www.apartments.com.au/developers/siera">SIERA</a> Founder and Managing Director Brent Thompson said the arrival of the piling rig represented a significant milestone for the development, which is scheduled for completion in late 2028.

Over the next month, around 260 piles are expected to be installed as work progresses on the basement structure. The building is anticipated to rise above ground level early next year, before unveiling its sculptural glass curtain wall, developed in collaboration with specialist façade engineers.

“The façade was designed to maximise panoramic coastal views while creating a distinctive architectural identity,” Thompson said.

[smartcode_project:default project_id=112661 project_image_fid=355935]

Designed by BDA Architecture, Exhale will comprise just 54 two- and three-bedroom residences across 26 levels, a level of low-density living rarely delivered in this beachside pocket between Surfers Paradise and Broadbeach.

The project has been conceived as a resident-only building, with no short-stay accommodation permitted. SIERA says the model is intended to appeal to long-term owner-occupiers rather than transient holiday demand.

[smartcode_project:default project_id=112661 project_image_fid=361052]

Residences have been designed with large-format layouts and expansive glazing, with most apartments featuring more than 30 metres of glass frontage to maximise natural light and ocean views.

The amenity offering spans two levels and centres on wellness and lifestyle, including a heated magnesium pool, sauna, yoga and Pilates studio, gymnasium, private dining facilities, cinema lounge, and dedicated surfcraft storage.

[smartcode_project:default project_id=112661 project_image_fid=359607]

More than half of the apartments have already sold. SIERA has also opened a sales gallery for Exhale at its Chevron Island commercial premises, near its Tapestry tower and the site of its second Chevron Island apartment development, which is slated to launch in early 2027.
</section>
</section>

[smartcode_project_cta:default project_id=112661]

SIERA kicks off construction at Northcliffe tower Exhale

Melbourne CBD

<html><body>
Australia on Collins has taken on a different complexion of late as tenants continue to move out in preparation for the centre's <a href="/news/st-collins-lane-vies-for-a-piece-of-the-luxury-market" target="_blank">considerable redevelopment</a> and ultimate rebirth as St. Collins Lane.

Capitalising on a gaggle of lease expiries while negotiating early lease terminations with others, centre operator LaSalle Investment Management finds itself with a unique asset that now resembles more of a ghost town than retail hub.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Img_6201_0.jpg" rel="gallery-all" title="Australia on Collins in its final days"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Img_6201_0.jpg?itok=uKhoWDwp" style="height:387px; width:580px" title="Australia on Collins in its final days"></a>

The centre's hiatus is temporary however, as leading national contractor <a href="http://www.built.com.au/" target="_blank">Built</a> are due to take site control soon enough, enabling the demolition of existing interiors to begin. With the majority of construction staged from Little Collins Street, the complex will be significantly and structurally refurbished according to management.

<blockquote>
St. Collins Lane will be transformed into a 9000 SQM home to highly desirable, international and local designer brands, offering 60 exclusive tenancies in a light-drenched, sophisticated and urbane shopping environment. Rising from the lower ground, with two levels atop, St. Collins Lane aims to become Melbourneʼs new retail ʻpasseggiataʼ in the tradition of Melbourneʼs historic shopping thoroughfares such as The Royal Arcade.

Located at 260 Collins Street, St. Collins Lane is Melbourneʼs new $200M luxury shopping destination, which is expected to bring the European sophistication of the ʻParis end of Collins Streetʼ down the hill, directly into the city centre.
</blockquote>

Triumphing over fellow architecture firms Buchan and NH Architecture, project lead ARM Architecture has conceived a design that draws upon the success of their previous retail experience. While a laneway strategy has been implemented once more akin to nearby ARM project Melbourne Central, the architect has incorporated a high degree of sophistication into St. Collins Lane with the intent of setting it apart from all-comers.

Chosen to convey an understated quality, 'champagne' is considered the dominant colour both internally and externally as the Collins Street frontage will be remodelled extensively to deliver a grand and glamorous yet practical entrance. The generous foyer coupled with terrace/dining options above constitutes a welcoming exterior, far from what is currently presented to street level.

<blockquote>
St. Collins Lane will now provide a direct linkage and clear sightlines from Collins Street to Little Collins Street. Gone are the days when customers were ʻtrappedʼ in shopping malls. St. Collins Lane has been conceived as a series of boutiques for the 21st century. It is not a traditional shopping centre. It is part arcade and part lane. An intimate experience at the centre of St. Collins Lane, integrated with the urban fabric of the city.
</blockquote>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image268.jpg" rel="gallery-all" title="The stylings of ARM are evident. Image courtesy ARM Architecture"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image268.jpg?itok=a_KiJuQP" style="height:372px; width:580px" title="The stylings of ARM are evident. Image courtesy ARM Architecture"></a>

In discussing the project with LaSalle Investment Management's National Director of Development, Matthew Bailey, he conveyed LaSalle's desire to create a showpiece for St. Collins Lane. This will be by way of the 'lighscape' seen above which will not only act as a focal point but also cast a dynamic shadow pattern through the complex as natural light permeates through the transparent ceiling above.

<blockquote>
An enormous vaulted roof provides natural light throughout. The crowing glory is an undulating and sculptural ʻlightscapeʼ comprised of neon pendants that will cascade down. A dining terrace on level two will be defined by this lightscape, which is reminiscent of an illuminated canopy of leaves, a reflective place to sit and enjoy a meal.
</blockquote>

While Apartments.com.au will tour St. Collins Lane both during and post construction, tomorrow Laurence will highlight a recent <a href="/news/neil-masterton-talks-st-collins-lane" target="_blank">interview with ARM Architecture design director Neil Masterton</a>. Neil will offer first hand knowledge on the design ethos and guiding principles behind St. Collins Lane.
</body></html>

silvermb

St. Collins Lane nears construction

<html><body>
<blockquote>
Through thoughtful analysis of the existing, under construction, approved and proposed developments, a unique and sensitive development is proposed. In this way the proposal is respectful of its current and future neighbours.
<cite><a href="http://www.hassellstudio.com/">Hassell</a>'s planning application for 97 Franklin Street</cite>
</blockquote>

The quote above demonstrates Hassell's determination to design a mixed-use tower with a "point of difference". The proposed development which <a href="/news/97-franklin-street-simply-mind-boggling">first appeared two months ago</a>, would see a two-storey rendered brick building - currently home to Hertz car hire outlet and Eckersley's Art &amp; Craft - demolished and replaced with a 62-storey tower rising to a height of 212.5m.

97 Franklin joins an increasing number of 200m+ giants on the northern tip of the CBD, including <a href="/buildings/light-house-450-elizabeth-street-melbourne">Lighthouse</a> next door and <a href="/buildings/victoria-one-452-472-elizabeth-street-melbourne">Victoria One</a> diagonally opposite.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/97%20franklin%20talls.jpg" rel="gallery-all" title="Land of the giants! © Laurence Dragomir"><img alt="" class="image-article-full-width-580px" height="428" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/97%20franklin%20talls.jpg?itok=OawrIHol" title="Land of the giants! © Laurence Dragomir" width="580"></a>

<figcaption>Land of the giants! © Laurence Dragomir</figcaption></figure>The proposal marks Artemis Hotel Group's first foray into the Australian market and architects Hassell have certainly delivered a remarkable first impression. Upon initial viewing, the building appears as a series of precariously balanced office blocks but in reality they house 144 serviced apartments, 356 residential apartments and 11 penthouses across the top four floors.

A retail tenancy occupies the north-west corner of the ground floor helping to activate the public realm, whilst a food and beverage dining area occupies level 01 looking out onto Franklin Street. 490sq.m of office space is included as are shared recreational facilities through level 07, bordered by an outdoor landscaped terrace. Resident only facilities splitting a north and south outdoor terrace are found on level 32.

The project caters for 440 bicycle spaces within the basement with only 160 car spaces located in the southern portion of the podium.

<h2>Architecture</h2>

The tower presents as three large volumes stacked atop one another and rotated 90 degrees: podium, low-rise and high-rise. Each responds to a particular set of parameters and conditions:

<blockquote>
The space between the low-rise component and the surrounding developments enables equitable solar access. The north facing high-rise component maximises its solar access and the orientation for the city grid enables morning and evening sunlight onto the southerly face. The rotation gives the low-rise component a greater setbacks and amenity, as well as corridor views. Whilst the high-rise is afforded a large northern city vistas as well as southern CBD views.
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/97F%20design%20process%20diagram.jpg" rel="gallery-all" title="Design process diagram. © Hassell"><img alt="" class="image-article-full-width-580px" height="131" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/97F%20design%20process%20diagram.jpg?itok=k9hQjgx5" title="Design process diagram. © Hassell" width="580"></a>

<figcaption>Design process diagram. © Hassell</figcaption></figure>As a result the development works on a macro and micro scale by virtue of developing a set of principles for the three volumes which are designed to respond to adjacencies in context, in turn providing a high degree of amenity to apartments and the public domain.

The golden facade consists of a fine, slender grid which responds to the human scale of the rooms, visually reducing the monumental appearance of the three volumes.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/97F%20montage_0.jpg" rel="gallery-all" title="The Grid. © Hassell"><img alt="" class="image-article-full-width-580px" height="494" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/97F%20montage_0.jpg?itok=NYFxGUr1" title="The Grid. © Hassell" width="580"></a>

<figcaption>The Grid. © Hassell</figcaption></figure><h2>Setbacks</h2>

The low-rise volume employs the following setbacks from relevant boundaries:

<ul>
<li>5m from Southern Boundary</li>
	<li>8.2m from Eastern Boundary​</li>
	<li>0m from Franklin Street</li>
	<li>13.2m from Western Boundary</li>
</ul>
High-rise setbacks to relevant boundaries:

<ul>
<li>22.2m from Southern Boundary</li>
	<li>0m from Eastern Boundary</li>
	<li>10m from Franklin Street</li>
	<li>5m from Western Boundary</li>
</ul>
<h2>Public Realm</h2>

The proposal looks to provide a positive and meaningful contribution to the public realm by way a new north facing "urban forest" at ground level, running along the 40m frontage to Franklin Street. This is achieved by employing a 10m setback to the street with a 5m setback from the western boundary allowing for a new north-south laneway between the site and 450 Elizabeth Street.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/97F_GF.jpg" rel="gallery-all" title="Ground floor + public realm. © Hassell"><img alt="" class="image-article-full-width-580px" height="474" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/97F_GF.jpg?itok=7fUmaZ8c" title="Ground floor + public realm. © Hassell" width="580"></a>

<figcaption>Ground floor + public realm. © Hassell</figcaption></figure>I thought I might conclude with this list of objectives which Hassell set out to achieve. I think it's fair to say the design team have done an excellent job in producing an architectural response which certainly provides a "point of difference amongst the typical developer driven projects prevalent in the precinct."

<h2>Objectives</h2>

The main development objectives are:

<ul>
<li>To create a quality, considered architectural response that addresses the varying site conditions.</li>
	<li>To increase the public amenity along Franklin Street, offering a greater urban integration with shared and functional spaces.</li>
	<li>To infuse mixed use principles that will help create an active and engaging street interface.</li>
	<li>To create a landmark development that truly responds to its context, resulting in a equitable development for both the client and the city.</li>
</ul>
<h2>Project Team</h2>

<ul>
<li>Developer: <a href="http://www.mingdegrandhotel.com/en/groupinfo">Artemis Hotel Group</a>
</li>
	<li>Project Manager: <a href="http://www.equisent.com.au/">Equisent</a>
</li>
	<li>Architecture: <a href="http://www.hassellstudio.com/">Hassell</a>
</li>
	<li>Town Planner: <a href="http://www.urbis.com.au/">Urbis</a>
</li>
	<li>Landscape Architecture: Urbis</li>
	<li>Traffic Consultant: <a href="http://www.mltraffic.com.au/">ML Traffic</a>
</li>
	<li>ESD Consultant: <a href="http://www.ark-resources.com.au/">Ark Resources</a>
</li>
	<li>Structural Consultant: <a href="http://www.arup.com/">Arup</a>
</li>
	<li>Wind Assessment Consultant: <a href="http://www.vipac.com.au/">Vipac</a>
</li>
	<li>Waste Management Consultant: <a href="http://www.wastech.com.au/">Wastech</a>
</li>
</ul>
</body></html>

Laurence Dragomir

A Point of Difference > 97 Franklin Street, Melbourne

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In a retail 'arms race' of sorts to be left behind is to be vulnerable at present, so with that in mind interests controlling Australia on Collins announced last week that the venerable Melbourne address will be vacated next month in preparation for a new retail experience.

Whilst fellow CBD retail venues such as GPO, Emporium and The Strand have progressively unveiled new redevelopments of late, Australia on Collins will rebirth as <a href="http://www.stcollinslane.com/" target="_blank">St. Collins Lane</a> following a transformation valued at $200 million.

Seeking to usurp all-comers as Collins Street's premier retail destination, the redevelopment will be defined by a new internal laneway running between Collins Street and Little Collins Street. When complete St. Collins Lane will be topped by a large vaulted roof allowing natural light to penetrate throughout while the projects showpiece is "An undulating and sculptural lightscape comprised of neon pendants that will cascade down. A dining terrace on level two will be defined by this lightscape, which is reminiscent of an illuminated canopy of leaves."

<h2>Project Summary</h2>

<h3>260 Collins Street - St. Collins Lane</h3>

<ul>
<li>Architect: ARM Architecture</li>
	<li>Client: <a href="http://www.lasalle.com/AU/Pages/default.aspx" target="_blank">LaSalle Investment Management</a>
</li>
	<li>Cost: $200 million</li>
	<li>60 tenancies over three levels and 9,000 square metres</li>
</ul>
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image1_53.jpg" rel="gallery-all" title="Artists impression of the Collins Street frontage. Image © Cornwell"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image1_53.jpg?itok=TekWSjGf" style="height:310px; width:580px" title="Artists impression of the Collins Street frontage. Image © Cornwell"></a>

<h2>What they say</h2>

<blockquote>
Geographically, St. Collins Lane will complete the north-to-south pedestrian path through the city with both entrances attracting a dramatically increased footfall as commuters flood into the city centre.
<cite>Matthew Bailey, National Director of Development LaSalle Investment Management</cite>
</blockquote>

<blockquote>
St. Collins Lane will now provide a direct linkage and clear sightlines from Collins Street to Little Collins Street. Gone are the days when customers were ʻtrappedʼ in shopping malls. St. Collins Lane has been conceived as a series of boutiques for the 21st century. It is not a traditional shopping centre. It is part arcade and part lane. An intimate experience at the centre of St. Collins Lane, integrated with the urban fabric of the city.
<cite>Neil Masterton, Design Director of ARM Architecture</cite>
</blockquote>

<blockquote>
We commenced our selective and targeted leasing campaign early 2014, with a strong focus on luxury and international retailers. With Melbourne being one of the hottest markets across the globe for these luxury and international brands the interest has been extremely strong. These brands have confirmed a strong desire for a Collins St address and with limited availability in only 60 retail shops. We are confident of securing a globally recognized tenancy mix.
<cite>Alistair Palmer, National Director - CBRE Retail Services Group Australia</cite>
</blockquote>

<h2>ARM Draws on Experience</h2>

ARM are no novices when remodeling existing large-scale retail structures, with Melbourne Central the prime example. A light drenched north-south internal laneway, retail spaces over multiple levels and the introduction of glass ceilings are all elements that both retail centres will hold in common, although St. Collins Square fit-outs are expected to be far more decadent given the target tenant profile.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image5arm.jpg" rel="gallery-all" title="A template of sorts for St. Collins Lane? Image © ARM Architects"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image5arm.jpg?itok=A-konLXs" style="height:497px; width:580px" title="A template of sorts for St. Collins Lane? Image © ARM Architects"></a>

With works due to commence during 2014, St. Collins Lane is expected to open after an 18 month construction period.
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St. Collins Lane vies for a piece of the luxury market

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Days after being submitted for approval to state planning body DTPLI, the first image of what is believed to be the current design for 97 Franklin Street within Melbourne's northern CBD has surfaced. <a href="http://www.trafficonsulting.com/index" target="_blank">ML Traffic Engineers</a> have recently added the below render of the mind boggling, almost whimsical mixed-use tower of near 200 metres to their website.

ML Traffic Engineers also anticipate a construction cost of approximately $200 million for the 60 level complex which is slated to hold a mixture of apartments, serviced apartments, retail and office space according to the state planning register.

<figure><img alt="" class="image-article_half_width_290px" height="620" src="/sites/urbanmelbourne.info/files/styles/article_half_width_290px/public/pictures/article-images/97franklin_2.jpg?itok=CTHHzqTH" title="Image courtesy Traffic Consulting" width="290"><figcaption>Image courtesy Traffic Consulting</figcaption></figure>The site itself was sold by then land holder <a href="http://www.bancogroup.com.au/" target="_blank">Banco Group</a> to an unknown purchaser during mid 2013 according an article published online via the Sydney Morning Herald. Subsequently consulting firm <a href="http://www.urbis.com.au/" target="_blank">Urbis</a> has handled the pre-approval process, submitting an application last Friday on behalf of Artemis Hotel Group (Australia) Pty Ltd.

An online search shows Artemis Hotel Group (Australia) Pty Ltd to be based in Doncaster, with Artemis International Hotel the likely operating name for the serviced apartment component.

Working on the strong likelihood that the above image is in fact the submitted version of 97 Franklin Street, the design is unique to Melbourne and stupendously impressive. Atop the seven level podium sits a perpendicular mid-rise section, only for the high-rise section to once more shift 90 degrees in a fashion that seems to defy engineering common sense and gravity for that matter.

While the architect is unknown at this stage, Apartments.com.au will soon enough <a href="/news/a-point-of-difference-97-franklin-street-melbourne" target="_blank">cover this planning application in detail</a> and I for one hope the incredible design (assuming it is the design submitted for approval) sees the light of day.

See our piece from May 2014: <a href="/news/a-point-of-difference-97-franklin-street-melbourne">A Point of Difference &gt; 97 Franklin Street</a>.
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97 Franklin Street simply mind boggling

<html><body>
Many readers would recall an article published early December titled '<a href="/news/are-200-metre-residential-towers-the-new-norm-for-melbourne" target="_blank">Are 200m residential towers the new norm for Melbourne?</a>' in which Apartments.com.au touched upon fourteen towers aiming to take their place in the city's burgeoning skyline.  From planning assessment to construction fourteen is a sizeable number, yet such is the dynamic state of Melbourne's apartment market coupled with the willingness of Asian-backed developers, Apartments.com.au can today unveil further proposals that would have a profound presence on Melbourne's silhouette if realised.

<a href="http://www.metier3.com.au/" target="_blank">Metier 3</a> architects design generally atypical buildings and 25-35 Power Street Southbank is no exception.  The firms first large-scale design will see the now vacant block transformed into a unique Melbourne built form landmark.  With a concave form accentuated by a swept wing facing Power Street, the 70 storey, 274 metre mixed-use complex has been conceived for recent site purchaser Freshwater No 6 Pty Ltd.

Another behemoth is also seeking approval with <a href="http://www.axfproperty.com.au/" target="_blank">AXF Group</a> championing the redevelopment of their plot at 180 Russell Street, seen below right.  Seeking to replace the 1965 Total Car Park complex, <a href="http://buchan.com.au/" target="_blank">Buchan Group</a> architects have created a shimmering 70 level, 271 metre mixed-use complex.  With impressive street frontages and a chameleon-like facade this development may encounter opposition from heritage groups expecting the retention of the existing Japanese Burtalist-style complex, which <a href="http://www.melbourne.vic.gov.au/BuildingandPlanning/Planning/heritageplanning/Pages/iHeritagesearchresults.aspx?heritageid=1829" target="_blank">carries a B grading in terms of heritage</a> according to Melbourne City council.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image4_26.jpg" rel="gallery-all" title="Images © Metier 3 &amp; Buchan Group"><img alt="" class="image-article-full-width-580px" height="354" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image4_26.jpg?itok=gHFUYPBX" title="Images © Metier 3 &amp; Buchan Group" width="580"></a>

No article could be written at the moment without the presence of <a href="http://elenbergfraser.com/">Elenberg Fraser</a>, with three additional entries complementing their existing 200 metre + designs &gt; <a href="/new-apartments/150-queen-street-melbourne">Tower Melbourne</a>, <a href="/news">Victoria Tower</a> and <a href="/buildings/eq-tower-127-abeckett-street-melbourne" target="_blank">127-141 A'Beckett Street</a>.  

Below left is the current version of 450 Elizabeth Street which at 61 levels and 197 metres is now subject to a revised planning application which would boost the floor count to 67 levels and height comfortably beyond 200 metres.  The jungle drums say site owner Sixth Grange Pty Ltd has formed a joint venture with an Asian-backed developer currently active within Melbourne's CBD and that a sales campaign will commence within months.

Inset sees the only image currently available of 250 La Trobe Street, directly opposite Melbourne Central.  The 50 and 78 level tower at approximately 250 metres in height is set to feature 500 plus residential apartments in a star shaped complex with opulent finishes. According to Elenberg Fraser principal Callum Fraser, “This development will offer one of the most generous provision of communal facilities to the residents and this will set the project apart from the rest in the market.” 

Last but not least is Elenberg Fraser's revised scheme for 380 Lonsdale Street. At the behest of bullish Singaporean developer Hiap Hoe, Elenberg Fraser have delivered a 50 and 60 level mixed-use complex with the taller northern tower nigh on if not over the 200 metre mark.  With Aloft Hotels waiting in the wings to operate the hotel component, 380 Lonsdale like the previous two is looking for a 2014 public sales launch.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image5_18.jpg" rel="gallery-all" title="Images © Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="551" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image5_18.jpg?itok=CJLfaaAH" title="Images © Elenberg Fraser" width="580"></a>

So, a Melbourne Cup-sized field of 200 metre plus residential towers looms on Melbourne's horizon.

As outlined in December's piece, Asian developers operate beyond the stringent conditions that local developers face in financing their projects.  Additionally the majority of Asian developers are generally robust, well established, well financed property development firms overseas prior to inserting themselves in the local market.

Consequently the likelihood of most of the now 19 proposals of 200 metres or more coming to fruition is quite high.  With this in mind it's plausible to suggest this is a watershed time for Melbourne.  The size, character and feel of Melbourne will change markedly, along with its skyline, most likely triggering debate once the scope and size of these proposal in their entirety are realised by the wider public - although this is a topic for another day.  

Detailed articles on the above proposals/planning applications will follow in due course, beginning with 25-35 Power Street later this week.
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New proposals seek to join the 200m club

<html><body>
It has of late almost become the <a href="http://elenbergfraser.com/">Elenberg Fraser</a> show on Apartments.com.au, such is the quantity and quality of designs the ubiquitous architecture firm have produced during 2013. With a multitude of projects spearheaded by Elenberg Fraser either approved or before the relevant body seeking approval, none may be quite as impressive as 386-412 William Street, a project which 'talks' to its surrounds in a diverse manner that few other contemporary Melbourne developments could.

Client <a href="http://www.mitgh.com/index">MIT Australia</a> has pressed ahead to facilitate "A mixed use development comprising of two towers above a podium base. One tower houses only multi-unit residential apartments over 50 levels and the other houses both a hotel and multi-unit residential apartments over 30 levels." Identified as a gateway site to Melbourne's northern CBD, Elenberg Fraser have endeavoured to design an iconic building befitting of the location.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image7_20.jpg" rel="gallery-all" title="Leading the charge, 386-412 William Street will hold a prime position. Image © Elenberg Fraser"><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Image7_20.jpg?itok=uALqypAW" title="Leading the charge, 386-412 William Street will hold a prime position. Image © Elenberg Fraser" typeof="foaf:Image"></a>

So how does this project 'talk' to its surrounds? Location plays a major role as seldom few sites around Melbourne hold such a quality, open position; Flagstaff Gardens, Queen Victoria Market and multiple transport options all metres away. With the 'iconic gateway' theme envoked, 386-412 William Street has been designed to maximise interaction within the immediate environment and no better example than the intended public bicycle hub facility that will front Franklin Street.

Recognising the worth of such a prime location, a staggering total of 988 bicycle bays will be accommodated with 372 of those for public use with shower, gym and locker facilities available. Potentially run as another Melbourne City Council <a href="https://www.bicyclenetwork.com.au/general/bikes-and-riding/93690/">Parkiteer</a> facility, it's envisaged the facility will run jointly with a car sharing service and be defined by a public artwork marking its entrance akin to artist Ai WeiWei's work below right.

Five sub levels are dedicated to car parking and services with two levels available as a public car park. While most readers will agree that fewer cars within Melbourne's CBD would result in a more liveable CBD, 386-412 William Street along with the sinking of Queen Victoria Market's at grade car park as part of its overhaul, would lead to fewer cars clogging Queen Victoria Market and surrounds with more scope for urban realm enhancement and enjoyment. Sitting above the car park and within the retained existing facade facing both William Street and Franklin Street will be substantial retail/commercial space by way of a sizeable cafe and multiple tenancies including terraced double height retail offerings facing Flagstaff Gardens.

The notion of opening the existing building up to its surrounds is evident throughout the planning application, providing the opportunity to capture diversified pedestrian traffic. Compare 386-412 William Street to the rash of contemporary apartment buildings nearby, particularly along A'Beckett Street, which are quite insular in their relationship to the streetscape and it becomes evident this particular planning application seeks to 'talk' (insert embrace, involve or interact) with its immediate surrounds.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image12_7.jpg" rel="gallery-all" title="Catering for all, including a possible Parkiteer facility. 386-412 William Street. Image © Elenberg Fraser &amp; bikerumor.com"><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Image12_7.jpg?itok=oio1pk6Z" title="Catering for all, including a possible Parkiteer facility. 386-412 William Street. Image © Elenberg Fraser &amp; bikerumor.com" typeof="foaf:Image"></a>

One of the main catalysts of such a large and varied podium is the anticipated inclusion of a 12 level hotel within the shorter eastern tower. Provisionally involving 210 rooms, the "Boutique hotel is proposed for the development as a major state tourism attractor that also provides an ongoing employment base for the site. The hotel recognises and contributes to the nationally significant tourist attraction that is the Queen Victoria Market, one of Melbourne and Victoria’s true icons." Such is the upwards demand for new hotel accommodation in Melbourne, the planning application also includes an expression of interest on behalf of the <a href="http://www.acehotel.com/">Ace Hotel Group</a> indicating their willingness to anchor the hotel component as their first southern hemisphere venture.

Continuing a trend whereby architects cite valuable stones or gems as inspiration for their designs, according to Elenberg Fraser the two towers:

<blockquote>
Yet another jewel in the crown of Melbourne’s city skyline. The crystalline structure of this precious jewel is created through its fragmented façade articulation. It brings alive Melbourne’s skyline from this northern gateway by reflecting and refracting the golden hues of the afternoon sun back through the Market precinct and Flagstaff Gardens with kaleidoscopic effect. Like the changing lighting of the Capitol Theatre ceiling, this new urban sculpture is ever changing as it picks up &amp; re-radiates the sun’s rays throughout the day, and through the changing seasons year round.
<cite>Elenberg Fraser</cite>
</blockquote>

Fractured, repetitive and modular in nature, the external facade is typical Elenberg Fraser in that it does what is practically required (sunshading, wind dispersion, maximised privacy, shadow minimisation) while doing it in an efficient and aesthetically pleasing nature.

Vital statstics for the project sees the taller tower at 161 metres house 493 apartments, while the 98 metre eastern tower carries 116 apartments in addition to the aforementioned 210 hotel suites, bringing the total to 819 habitable dwellings over a site of 3916 square metres. Of the 609 private apartments, 219 will be one bedroom, 373 are slated to hold dual bedrooms while 17 will involve three bedrooms. Supporting these apartments will be private 223 car spaces and 616 private bicycle bays in additional the the car/bike faclities made available to the public.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image11_8.jpg" rel="gallery-all" title="Hero image of 386-412 William Street. Image © Elenberg Fraser"><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Image11_8.jpg?itok=29xr66Br" title="Hero image of 386-412 William Street. Image © Elenberg Fraser" typeof="foaf:Image"></a>

The podium rooftop will see a pool hug the Franklin Street boundary whilst accompanying landscaping will likely include outdoor barbecue area, raised and sunken timer decking, a sun deck and various plantings. The podium will also flow into both towers with residential facilities and dining spaces maintaining direct access to the outdoor area. Planting will also appear along the podium perimeter, in effect cascading down toward an enhanced street level which will feature bluestone paving, a realigned bus stop and street furniture.

ESD principles also feature heavily with <a href="http://www.ark-resources.com.au/">Ark Resources</a> preparing a report which:

<blockquote>
Demonstrates that the proposed development achieves a Best Practice environmental design standard and is consistent with the City of Melbourne’s Eco City goals... A combination of sustainable design initiatives, fixtures, systems and appliances will be integrated into the building in order to achieve a 5 star Green Star Multi-Residential rating.
<cite>Ark Resources</cite>
</blockquote>

Amongst 386-412 William Street's ESD features are rainwater harvesting, a cogeneration plant and a solar photovoltaic system at roof level.

With 386-412 William Street submitted late October, and final decision via state planning body DTPLI is likely to be announced into 2014.

<h2>Project Team</h2>

<ul>
<li>Client: MIT Australia</li>
	<li>Architect: Elenberg Fraser</li>
	<li>Town Planner: Urbis</li>
	<li>Traffic Consultant: Traffix Group</li>
	<li>Waste Management: Leigh Design</li>
	<li>Landscape Consultant: Urbis</li>
	<li>ESD Consultant: Ark Resources</li>
	<li>Shadow Analyst: Orbit Solutions</li>
	<li>Wind Engineer: VIPAC</li>
	<li>Heritage Consultant: Bryce Raworth</li>
</ul>
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Talking the talk > 386-412 William Street, Melbourne 

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One of the best things about working at an insurance company in the city was how close it was to Southern Cross Station - about 60 seconds. As my train trip was only 2 stops away, it meant I could get to work in less than 1/2 hour - door to door. I thought that was pretty good - there's nothing like an extra 30 minutes sleep on a cold, dark winter morning. My colleague whom I sat next to would regularly turn up late, cursing and blaming the traffic and the up to 90 minute car trip into the city. "Where do you live?" I asked her once, feeling sorry that she had to commute from some far flung outer suburb.

 

"Oh, in Caulfield"

 

"What? But its only 10km away! Why don't you just catch the train"?

 

"Nah, work pays my my parking. So why bother"?

 

Its an excuse I hear often.  Melbourne introduced a parking levy back in 2006, but it has done little to curb congestion.  This year, that levy was increased by 130%.  Whilst this is a step in the right direction, it's unlikely to make a huge difference.  Why?  As in my example above, most people don't pay for their parking spot - its paid for by their employer.  So in spite of the high cost of petrol, registration, insurance and vehicle maintenance, it is far outweighed by the price of a yearly car space (roughly worth $7-8K a year) plus the now $1300 levy.  It's clear we need to take a different tact if we are to pry people out of their cars.

 

In a recent UrbanMelbourne article titled <a href="/expert-insights/buying/will-the-party-of-urbanism-please-stand-up">'Will the party of urbanism please stand up'</a>, it was suggested that we we could help pay for urban infrastructure by introducing a levy or raise the GST.  A great idea, and one that warrants further exploration.  However there is some things we can do in addition.  To quote Tony Abbott*, "Why not introduce a simple tax?" - i.e. a congestion charge for driving into the CBD.

*Tony Abbott was of course infamously referring to the carbon tax here, a position we would later totally back flip on.  The author of this article promises to 'never ever' quote Tony Abbott again...

 

Now the idea of a congestion charge is not a new one.  <a href="http://en.wikipedia.org/wiki/London_congestion_charge">London</a> has had one since 2003, with claims of a 30% reduction in vehicles entering the charge zone, and a 20% drop in CO2 emissions.  Melbourne Mayor Robert Doyle has floated the idea in the past, but didn't quite have the balls to introduce it when talk turned to re-election time.  At the federal level, Infrastructure Australia floated the idea again just a few days ago (read more <a href="http://www.heraldsun.com.au/news/victoria/london-style-congestion-tax-could-be-introduced-to-cut-melbourne-cbd-traffic-after-infrastructure-australia-report/story-fni0fit3-1226673439352#">here</a>).  So maybe its time that the state government ran with it instead - but with a slight twist.

 

Much of the criticism directed toward a congestion tax is derived from the fact that traders think their businesses will suffer. Its no revelation that commuters make up the majority of the traffic in the CBD, with peak hour levels especially horrendous. Shoppers generally don't drive in during peak hour and stay all day - so why don't we just exempt them from the charge?  Business owners would of course, be exempt as well.

 

Enforcement of the charge in London is done by a series of cameras using ANPR (Automatic Number Plate Recognition), much like Citylink, allowing a differential payment scale.  In Melbourne, if this can be extended to record the time the vehicle enters/exits the charge zone, then we have an easy way of differentiating the commuters from the shoppers.  A 4 hour window can be designated, giving shoppers plenty of time to do their shopping and exit the zone, and therefore, no charge.  Commuters who stay parked inside the zone all day, will be charged. Simple.

 

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/cameracongestioncharge.jpg" rel="gallery-all" title="Camera technology. Image courtesy cchargelondon.com"><img alt="" class="image-article-full-width-702px" src="http://urbanmelbourne.info/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/cameracongestioncharge.jpg?itok=vHSWYQuU" title="Camera technology. Image courtesy cchargelondon.com" typeof="Image"></a>

 

Several other people/groups would also need to be exempt.  Such as (but not limited to):

<ul>
<li>Owners with businesses in the CBD</li>
	<li>Police/Ambulance/Fire</li>
	<li>Breakdown services - i.e. tow trucks, RACV roadside assistance etc</li>
	<li>Cyclists</li>
	<li>Residents</li>
</ul>
 

Residents are the most contentious group here.  Living in the city is meant to negate the need for having a car, and so technically, charging them at the normal rate could act as a further disincentive to having a vehicle.  However as they are unlikely to significantly contribute to the problem (after all, they can walk to work!), giving them an exemption is probably academic.

 

One other point of contention are the off peak exemptions.  In London, the charge is only applicable 7am to 6pm, Monday to Friday, with public holidays and weekends not applicable.  The 7am - 6pm rule makes sense - if people still insist on driving, they are at least encouraged to do so outside of peak congestion times.  I'm not sure about making weekends free though - Melbourne can still get very busy on weekends - especially if there is a sporting/major event on.  I would suggest a 50% discount, as there are usually extra trains to cover these events. 

 

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/CCZ_Melb_Map.png" rel="gallery-all" title="Central City Zone with congestion tax boundaries"><img alt="" class="image-article-full-width-702px" src="http://urbanmelbourne.info/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/CCZ_Melb_Map.png?itok=moExSWwO" title="Central City Zone with congestion tax boundaries" typeof="Image"></a>

 

And that brings us to the boundaries of the charge zone itself (see above), which inevitably, will be the subject of much debate.  Note my suggestion has 2 noticeable additions - Docklands and the Jolimont sporting precinct.  This is quite deliberate - both these areas are served quite well my multiple modes of public transport, leaving no real reason why people need to drive to the footy, or other events.  One further area which could be added is Southbank, discouraging people from driving in and parking at Crown Casino.

 

That leaves one final detail - the price.  London charges £10($16.70) if you pay by midnight on the day you travel, £12($20.09) if you pay by the next day, or £9($15.07) if you are registered for Autopay.  Fines for non payment range from £60($100.44) to £187($313.03), depending on how late you pay.  These may seem high, but it is meant to act as a deterrent.  There are a few other incentives the government could create - offering employers discounted yearly MYKI passes for their employees, and removing any associated FBT for doing so; these are seemingly plausible.  Add the price of existing Citylink tolls, and you have some serious reasons to get on the train.  

 

Judging by the results in London, a congestion charge could result in some major reductions in traffic numbers and pollution.  It would require some upgrades to the PT system, but it would also raise some serious revenue, helping fund these upgrades as well as other urban infrastructure as mentioned earlier.  And as an added bonus, it would reduce the number of parking lots needed in the CBD, thus freeing up sites for further residential and commercial development.  With more people living within the CBD's boundaries, it would result in even fewer people having to drive to work.  The benefits seem immense, but of course with any new tax/levy/charge, the political risks are high too - hence the standoff we now have between council, state and federal governments.

 

Robert Doyle, Dennis Napthine, Kevin Rudd - who will blink first?

 
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