New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

Joel Robinson

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

The long-planned transformation of Brisbane's historic Shafston Estate has taken another major step, with Capella Hotel Group announced as the luxury hospitality partner behind what will become Brisbane's first branded residences.

The project, to be known as Capella Residences Brisbane, is being delivered by Verso Projects at the landmark Kangaroo Point riverfront estate, with completion targeted for 2029.

The announcement follows a series of planning changes to the project over recent years. The site was originally approved in 2023 for a 15-level, 37-apartment development designed by Rothelowman for Burgundy Group before Verso Projects took over the 10,070 sqm riverfront holding and lodged revised plans with Kerry Hill Architects to increase the development to a 25-level tower with 51 apartments.

The latest announcement confirms Capella Hotel Group will bring its branded residential offering to the project, marking just the second Capella Residences development globally after Seoul, and the group's first branded residential project in Australia.

The <a href="https://www.apartments.com.au/new-apartments/23-castlebar-street-kangaroo-point-qld-4169">Castlebar Street development</a> will centre around the restoration of the heritage-listed Shafston House, one of Brisbane's oldest residences, originally constructed in 1851 by Reverend Robert Creyke as a single-storey cottage known as Ravenscott.

<img alt="Capella" data-entity-type="file" data-entity-uuid="2b9f4ce5-638f-4d6b-8082-3ca7e4b75fca" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-09%20at%207.20.41%E2%80%AFAM.png?VersionId=f7aeqsW_DzOJI4FymWb3lD8NptSfsP7q" />

Capella said the project aligns with its focus on heritage-led developments, with the Brisbane estate combining the restored historic residence with a new luxury apartment tower and hospitality-inspired resident amenities.

Residents will have access to the Capella Living Room, a concierge-led communal space inspired by the group's luxury hotels, alongside landscaped gardens, six swimming pools, wellness and recreation facilities.

The broader estate will also include two riverfront homes, a six-berth private marina, porte cochère arrival experience, secure basement parking and a new section of public riverwalk along the Brisbane River frontage.

The heritage Postal Depot Building will also be retained and repurposed as a guest house, in line with the revised development plans.

The project represents another evolution for the site, which Kerry Hill Architects previously described as a rare opportunity to restore one of Brisbane's most significant heritage estates while creating a new benchmark for apartment living.

"The Shafston Estate provides a once-in-a-generation opportunity to restore one of Brisbane's finest heritage precincts and to reinstate residential use as a unique site perched on the edge of Kangaroo Point," Kerry Hill Architects said in its Urban Context Report accompanying the planning submission.

"The project will celebrate excellence in sub-tropical residential design, setting a new benchmark for vertical living in Brisbane."

Verso Projects, which now has an $8.5 billion development pipeline spanning more than 6,000 dwellings across apartments, townhouses, retail and commercial projects, said the partnership with Capella would elevate the development beyond a traditional residential project.

"We feel honoured to be restoring Shafston Estate to its former glory, elevating it to new heights of luxury and excellence underpinned by Capella's distinctive service ethos and design philosophy, and making it a standout landmark in Brisbane," Verso Projects CEO Steve Laffey said.

"By partnering with Capella, globally recognised for its refined approach to luxury hospitality and deep respect for cultural and historical context, we will elevate this project beyond a residential offering into a world-class destination."

Capella Hotel Group President Roland Fasel said Brisbane's emergence as a global city made it the right location for the company's Australian residential debut.

"Brisbane is a city on the cusp of something remarkable, and Capella Residences is our commitment to being part of that story," Fasel said.

"The Capella residential experience is more than luxury. It is about a sense of belonging to a place with deep meaning."

Private appointments have now opened for the project, with a display suite expected to open in late 2026 ahead of the planned 2029 completion.

Capella to launch Brisbane's first branded residences at Shafston House, Kangaroo Point

Lewis Land's latest apartment release within its <a href="https://www.apartments.com.au/new-apartments/harbour-shores-biggera-waters-564-oxley-drive-biggera-waters-qld-4216">Harbour Shores</a> masterplan is targeting one of the Gold Coast's fastest-growing buyer groups, with almost a third of apartments at Solis priced below $1 million.

The seven-storey building at Biggera Waters will comprise 91 apartments, including 24 one-bedroom residences starting from $778,000, a price point Lewis Land says is aimed squarely at first home buyers struggling to enter the Gold Coast market.

<img alt="Harbour Shires" data-entity-type="file" data-entity-uuid="e7486e37-22f6-4c92-b212-9b0622070b8f" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-08%20at%209.09.34%E2%80%AFAM.png?VersionId=W8MJwJUCf6HkIyl_EVSksnd.QI6MZryY" />

<a href="https://www.apartments.com.au/developers/lewis-land-group">Lewis Land</a> Head of Development Michael Long said the developer deliberately allocated a significant proportion of the project to more affordable apartment types.

"First home buyers have been priced out of many parts of the Gold Coast, and we saw a clear opportunity to address this and play our part in a longer-term housing solution," Long said.

"That's why 24 of the 91 apartments being delivered at Solis have been designed and priced for the city's next generation of homeowners, quality one-bedroom apartments, half of which include an additional multipurpose room to maximise space and flexibility.

"This approach places 30 per cent of apartments in Solis under $1 million, and with close proximity to Harbour Town's future light rail extension connecting residents to the city's major employment and knowledge hubs, it's a win for buyers looking to secure their first property."

<img alt="Sores" data-entity-type="file" data-entity-uuid="550526d3-73ba-4710-9739-c5f4294a30ef" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-08%20at%209.09.29%E2%80%AFAM.png?VersionId=cQQdXHt9wS0UXwZEm5Py5bH_3kAmzyhu" />

Designed by BDA Architecture, Solis will deliver a mix of one, two and three-bedroom apartments, with residences ranging up to 232 sqm. Apartments feature generous balconies and contemporary finishes, while residents will have access to Harbour Shores' lagoon pool, clubhouse, tennis court, gym, yoga studio and sauna.

The focus on first home buyers resonated with purchaser Holly Humphreys, who said she and her boyfriend spent more than a year searching for their first property before shifting their attention from houses to apartments.

"We fell in love with the first house we bid on and got our hopes up, but after repeated knockbacks we learned not to get too attached," Humphreys said.

"We offered at the high end of price guides, but sales kept going even higher. That's where we really struggled and we needed to re-evaluate our budget and our expectations. Standalone houses were off the table, and we pivoted to apartments and townhouses."

Humphreys said it was encouraging to see developers recognising the growing demand from first home buyers.

"There's a growing number of young buyers looking to enter the market earlier because they understand that getting in now can make a real difference as prices continue to rise," she said.

"It's fantastic to see a developer recognise this and then actively take measures to deliver an apartment with us in mind."

Solis is the first development planned within the second stage of the Harbour Shores masterplan, with early works expected to commence in September 2026.

[smartcode_project_cta:default project_id=113271]

Lewis Land targets first home buyers at latest Harbour Shores release, Solis

Luxury apartment developer Abadeen has recorded $19.25 million in apartment sales across two of its Lower North Shore developments in the lead-up to the end of the financial year, headlined by the sale of a $6.75 million penthouse at <a href="https://www.apartments.com.au/buildings/koyo-crows-nest-5-rodborough-avenue-crows-nest-nsw-2065">KOYO in Crows Nest.</a>

The transactions also included the sale of a newly completed three-bedroom apartment at <a href="https://www.apartments.com.au/buildings/park-residences-cremorne-2-sutherland-street-cremorne-nsw-2090">Park Residences in Cremorne</a> for $6.35 million, with the residence selling shortly after the project's first public inspections following completion.

The sales come as completed, owner-occupier-focused apartments continue to attract strong demand across Sydney's Lower North Shore, particularly from buyers looking for certainty and immediate occupancy.

The penthouse at KOYO spans 491 sqm across a single level and was designed by architect Koichi Takada. The development is one of Abadeen's flagship boutique projects in Crows Nest.

[smartcode_project:default project_id=108800 project_image_fid=370093]

Abadeen Executive Chairman and Founder Justin Brown said buyer activity lifted noticeably in the lead-up to the end of the financial year.

"We saw a clear increase in enquiry levels, inspection numbers and buyer engagement across our completed projects leading into the end of the financial year," Brown said.

"Buyers have become far more decisive over the past six months. The combination of improving confidence, limited supply and the ability to physically inspect completed residences is creating strong competition for premium apartments in the best locations."

Brown says the&nbsp;response to Park Residences following completion has been particularly strong.

"Buyers want certainty and are responding positively to the opportunity to walk through a finished product, inspect the quality firsthand and move in immediately," Brown suggested.

"Projects such as Park Residences and KOYO demonstrate that when the product is exceptional and the location is irreplaceable, buyers are prepared to act quickly."

[smartcode_project:default project_id=114246 project_image_fid=370116]

Abadeen CEO Joe Tack said quality continued to differentiate projects in the current market.

"Today's buyers are incredibly discerning," Tack said.

"They are seeking larger floorplans, premium finishes, walkability, lifestyle amenity and confidence in the developer delivering the project. Well-designed boutique developments continue to outperform because they offer something genuinely difficult to replace.

"The enquiry we are seeing across our completed and recently completed Lower North Shore portfolio is very encouraging, and we expect this momentum to continue into spring."

The sales follow increased enquiry across Abadeen's Lower North Shore portfolio which also includes <a href="https://www.apartments.com.au/buildings/northcote-collective-naremburn-2-northcote-street-naremburn-nsw-2065">Northcote Collective in Naremburn</a> which also completed recently.

KOYO penthouse headlines Abadeen's $19.25 million EOFY sales flurry

ICD Property

Melbourne-based developers ICD Property will transform the city's skyline with their currently under construction tower, Aspire Melbourne.

Overlooking some of the city's most sought after views, the slender tower will soar 211 metres above Flagstaff Gardens when completed later this year. It will bring a much needed supply of 565 apartments, a mix of one, two and three-bedroom units. A number of the lower level apartments have already settled, as construction approaches its latter stages.

Merging the golden epoch of the past, the architects at Elenberg Fraser have designed Aspire to bring a new chapter to Melbourne's history.&nbsp;

[smartcode_project:default project_id=2575 project_image_fid=79454]

Designed with a unique curved structure, the building features floor-to-ceiling glass and a bulging shape near the top, creating a facade that draws in light from every angle.

The convex and concave details accentuate the curvature of the tower, making it a magnificent sight to behold.

The apartments feature natural material selections with light and restrained colour palettes, which allow residents to connect with the delicate forms and textures.

The bespoke metal elements in the apartments reference precious metals from the gold rush era, while the split-stone surfaces hint at the verdant nature of the surroundings.

Aspire Melbourne's internal design makes it feel like a small and intimate complex, with separate lobbies and common areas designated for different residences. On offer to residents will be an indoor pool, spas, a gym, multiple private dining and lounge areas, a library, meeting rooms, and co-working spaces.

[smartcode_project:default project_id=2575 project_image_fid=79462]

Aspire Melbourne is located in the heart of one of Australia's most vibrant cities, with an array of cafes and restaurants just steps from the tower, while there's also nearby sport and culture precincts, such as Marvel Stadium and the National Gallery of Victoria just moments away.

One-bedroom apartments are priced from&nbsp;$564,500, while the two-bedders start at just over $1 million.&nbsp;

The three-bedroom apartments at Aspire are the only offering to include a car space, with prices from&nbsp;$1.675 million, while a more spacious three-bed, three-bathroom and three car space apartment spanning&nbsp;291 sqm has a price tag of $5.2 million.&nbsp;

[smartcode_project_cta:default project_id=2575]

Merging the golden epoch of the past, the architects at Elenberg Fraser have designed Aspire to bring a new chapter to Melbourne's history

alisonwarters@gmail.com

ICD Property's Aspire Melbourne to transform city skyline

The Melbourne-based developer, ICD Property, are readying a second mixed-use hotel and apartment tower in the Sydney CBD.

The project at 372 Pitt Street, toward the Haymarket end of Pitt Street near World Square, will be&nbsp;a joint venture between ICD and&nbsp;Belingbak, who appear to be a development arm of new investment firm Belingbak Capital Partners.

Woods Bagot has put together the plans for a 54-level tower,&nbsp;subject to change as the stakeholders continue to work through the architectural design and optimisation process.

<a href="/new-apartments/sydney-nsw">To track this development and be updated on its next stage, enquire here.</a>

<img alt="" height="865" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/icd_pitt_st_sydney_main.jpg" width="1200" />

The&nbsp;project put forward to council, currently valued at around $156 million,&nbsp;is expected to see&nbsp;just a small collection of just 28 apartments, which at the moment start from about level 40, up to the top of the tower. Current plans are for just two apartments per floor from&nbsp;levels 40 to 52,&nbsp;a mix of two and three-bedroom units.

The top two levels are set to&nbsp;home two full-floor, four bedroom penthouses.

There&#39;s expected to be around 288 hotel rooms, running at nine per floor from level seven to 38.

<a href="/new-apartments/sydney-nsw">To track this development and be updated on its next stage, enquire here.</a>

Residents&nbsp;will have access to the extensive amenity which comes in the mixed-use hotel/apartment concept, with a gym, function room and cinema located on level four, a restaurant and bar&nbsp;with a full width terrace on level three, and a ground floor cafe.

&quot;372 Pitt St will be a monumental addition to Sydney, one that blurs the distinction between personal life and leisure as we strive to bring a first to market hotel and hospitality offering to Sydney &ndash; that is inspired by the diversity of people, local character and originality of the streets and scenes that surround us,&quot; the submission to the City of Sydney Council read.

<img alt="" height="1525" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/icd_main.jpg" width="1200" />

&quot;The team&#39;s vision will bring to Sydney a hotel offering with global character and attraction.

&quot;The new hotel through design, brand, and operation will be a catalyst for the precinct delivering quality architecture, urban activation, social and accommodation opportunities and increased job creation.

&quot;It will provide for the increasing tech community at Central and continue to grow the active centre of the CBD towards the south.

&quot;Our proposal is a unique opportunity for increased city amenity and global identity.&quot;

<img alt="" height="1558" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/icd_2.jpg" width="1200" />

ICD, led by Matt Khoo, are working on another mixed-use hotel apartment development <a href="/news/nsw/sydneys-city-tattersall-redevelopment-gets-sign-off-for-apartment-and-hotel-project">just up the road at the popular City Tattersall Club</a>.

That will see the scales tipped toward apartments over the hotel room component, with 241 apartments and 101 hotel rooms to be developed at the 194-204 Pitt Street address.

The 50-storey tower is another joint venture, this one&nbsp;alongside the Singapore-listed First Sponsor. Late last year the project, designed by BVN Architecture with fjmt studio overseeing all heritage designs, received the green light from the&nbsp;Central Sydney Planning Committee.

Woods Bagot has put together the plans for a 54-level tower, subject to change as the stakeholders continue to work through the architectural design and optimisation process

ICD Property plan another Sydney CBD mixed-use hotel and apartment tower

The Melbourne-based developer ICD Property have taken out three awards at the 2021 International Property Awards.

The three awards were for their 65-storey Melbourne CBD tower, Aspire Melbourne, which will stand over 200 metres high from its King Street position&nbsp;when completed at the start of 2023.

Aspire won the awards for the Best&nbsp;Residential High-Rise Development in Australia, the Best Residential High-Rise Architecture in Asia Pacific, and the 5-Star Best Residential High-Rise Architecture in Australia.

[smartcode_project:default project_id=2575 project_image_fid=79445]

ICD Property&#39;s Managing Director&nbsp;Matt Khoo told Apartments.com.au that winning the awards was a great recognition of Aspire Melbourne&#39;s truly unique offering.

&quot;There is genuinely nothing else in the market like Aspire Melbourne available at the level of quality and amenities that Aspire has,&quot; Khoo says.

&quot;Specifically, being labelled the Best Residential High-Rise building in the whole Asia Pacific region for Architecture is a huge achievement for the team, particularly our architects Elenberg Fraser who have done an incredible job designing the tower&rsquo;s elegant, sleek curvature fa&ccedil;ade to offer as many apartments stunning outlook views of Flagstaff Gardens, Melbourne&rsquo;s skyline, and the open Docklands bay area.&rdquo;

[smartcode_project:default project_id=2575 project_image_fid=21309]

Hickory Group are currently constructing the 210 metre, 534 apartment tower which is slated for completion in early 2023.

Aspire has been developed&nbsp;by ICD in partnership with MaxCap&nbsp;Group, with interior design guru David Hicks handling the interiors of the upper 73 apartments known as the Aspire Residences.

[smartcode_project:default project_id=2575 project_image_fid=79467]

Aspire will home some of the most impressive amenities that can be found in a residential development.&nbsp;

There&#39;s set to be a whiskey parlour, champagne conservatory, library and co-working lounge, gym, spa, sauna, hydro pool, grand ballroom, and several dining rooms.

[smartcode_project:default project_id=2575 project_image_fid=79456]

It was the 30th year the International Property Awards were held, with judging from an independent panel of 70 industry experts.

[smartcode_project_cta: project_id=2575]

ICD Property's Managing Director Matt Khoo told Urban.com.au that winning the awards was a great recognition of Aspire Melbourne's truly unique offering.

ICD Property's Aspire Melbourne wins big at the 2021 International Property Awards 

<html><body>
Building sustainably should be at the forefront of all building development. However, with a multitude of financial obligations, it can become a 'nice-to-have' rather than a 'must-have' for many developers. If we're to meet global carbon reduction goals over the next 10 to 20 years, we really need to see this paradigm shift.

With experience in both finance and property, Matt Khoo has a knack for finding the perfect balance between investing in sustainable building materials, selling homes at an affordable price and still maintaining the profitability of his business. How? There's no clear-cut formula, but Matt shared with us some valuable insight into how he measures the feasibility of ICD Property's projects.

<iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="415" src="https://www.youtube.com/embed/JWmKCZr9DgQ" width="660"></iframe>

Interviewee: Matt Khoo, Managing Director at ICD Property 

Journalist: Urban Editor, Olivia Round

Key talking points:

0:29 - How Matt got into property and finance

1:34 - Risk in property development

1:48 - How sustainable design enhances the lives of residents

4:17 - Incentives for developers to build sustainable developments

5:40 - Roadblocks for developers to create sustainable developments

7:21 - Do buyers want sustainable homes and services?

9:12 - Future sustainable initiatives ICD Property are going to be rolling out

10:04 - Finding the perfect balance between building sustainable homes which are affordable, whilst also maintaining the profitability of your business

12:26 - How to communicate to buyers the value of paying more for a sustainably built home

13:41 - Increased buyer interest in sustainable homes (in recent years)

14:21 - Challenges of building large-scale sustainable projects

16:05 - How does living sustainably extend beyond "going green" (recycling, solar etc.)

17:35 - Creating a sustainable investment

18:36 - Matt's view of what the national benchmark should be for sustainability in Australia

20:57 - The value of investing in extra amenities such as garden areas

22:12 - How Matt would like to see Australia's housing look in 10 to 20 years time

Lead image: Matt Khoo, Eq. Tower. Credit: Elenberg Fraser.
</body></html>

Olivia Round

ICD Property's Matt Khoo discusses the cost of sustainability in property development

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Recently we had a chat to ICD Property's Development Director Alice Smith about how ICD is adapting as a result of COVID-19, advice for buyers looking to purchase in the current market and the future of property in Australia once COVID-19 is over. 

Urban.com.au: What are the key changes ICD Property has noticed in the market as a result of COVID-19? 
  
Alice Smith: As COVID-19 continues to develop as do the changes we’re seeing in the <a href="/expert-insights/buying/changes-the-real-estate-industry-will-experience-as-a-result-of-the-coronavirus">property market</a>. For instance, due to Government restrictions that came into place quite early encouraging people to stay home, one of the first changes we noticed in the property market was lower foot traffic in display suites and sales centres.  
  
Due to more people staying indoors. In response, however, online <a href="/guides">property listings</a> started experiencing an upward trend of visitation. Similarly, project websites and requests for information online such as brochures, pricing lists, etc. have become more popular and seen more demand.

U: How is the business pivoting its strategy to account for the current restrictions surrounding social distancing and isolation requirements? 
  
AS: The number one priority for us at the moment is the health and safety of our staff, partners, consultants, and purchasers. And we’ve taken appropriate actions to protect all these groups whilst upholding the Government’s <a href="/guides/covid-19-is-it-possible-to-practise-social-distancing-at-home-absolutely">social distancing requirements</a>. For instance, last Wednesday 15 April marked 5 weeks of all <a href="/developers/icd-property">ICD Property</a> staff working from home.  
  
The leadership team decided quite early in the best interest of our staff and those we work with, we would implement a few rules including: a travel ban eliminating staff requirements for any domestic and international work-related travel; and indefinite work-from-home for all staff. We also immediately transferred all in-person meetings with partners and consultants to digital video call meetings to protect those we work with too. In relation to purchasers, we minimise the number of people in our sales centres and display suites at any one time by changing their opening hours to be by private appointments only.  
  
On top of increasing the cleaning of these sites to include regular additional hospital-grade sanitation. We’re now focusing on doing everything we can to ensure we’re fully able to service our purchasers and other stakeholders with the best remote customer service experience as they would experience in person. Another way we’re doing this is by offering purchasers video-call conferences with sales agents across all our projects so they’re able to still take them through marketing brochures, available stock, and find the perfect future home.

U: What advice do you have for buyers who are considering buying property in the current market? 
  
AS: Of course there’s never one umbrella piece of advice to apply to everyone, so I think my biggest piece of advice for buyers right now would be to <a href="/expert-insights/buying/is-buying-new-the-right-move-in-2020-a-perspective-from-a-property-strategist">assess what is right</a> for them in their situation. Short, medium and long term. Of course, the record low RBA cash rate cuts that we’re starting to slowly see be passed through the banks means purchasers at the moment can take advantage of some of the cheapest mortgage interest rates we’ve ever seen. Or that we’ve seen in a long time.  
  
It can be enticing and further assist those who are wanting to purchase their <a href="/guides/how-to-buy-a-house-in-2021-a-guide-for-first-time-home-buyers">first property</a> by cutting a bit off their monthly repayments. It’s also advantageous to those wanting to refinance their current home or investment property. Staying on top of market news and having a good understanding of your own personal position is my best tip for property purchasers at all times, not just in this new COVID-19 environment.

U: What extra precautions is ICD Property taking to ensure the health, safety, and wellbeing of their staff and clients? 
  
AS: As previously mentioned, we are enforcing social distancing by implementing indefinite work from home. However, of course, we understand working from home can be difficult for some people who lack the right equipment or perhaps have children. To help transition staff into their new working environments, ICD Property’s incredible HR team Hayley Randall and Laura Burgess quickly conducted formal work-from-home surveys to assess the functionality and safety of each staff’s environment. They then went on to provide additional equipment such as monitors, keyboards, mouses, ergonomic chairs, internet, etc. to those who needed it. 
  
On a company level we’ve cancelled all corporate events including training, speaking opportunities, marketing events, and the like. It’s important to us that if we aren’t asking our staff to attend business travel and events, then we aren’t asking our consultants to do the same. We’re also ensuring all our construction sites stay up-to-date with Government guidelines such as social distancing rules. Which is something that continues to change and we monitor each day. 
  
Acknowledging that this time can be tough for some and lead to feelings of isolation and being disconnected, we’re implementing a lot of things to keep up staff morale, culture, and mental wellbeing including:

<ul>
<li>Bi-weekly confidential phone call check-ins with HR</li>
	<li>Online group training sessions with experts in the fields of resilience, stress management, health, and the like.</li>
	<li>Replicating an in-office setting as much as we can with the online program ‘Discord’ which allows us to set up virtual rooms and have casual online conversations like we would in the office (for example, we have created a ‘Kitchen’ room for people to have their morning coffee in and most mornings you can find multiple staff in their having a morning chat before they go on with their work).</li>
	<li>Maintaining one of our oldest traditions which is doing The Age’s daily super-quiz in the kitchen by now doing it every Monday – Friday on video conference together and sharing lunch.</li>
	<li>Friday 5pm virtual games and drinks to ease into our weekend and catch up. We also use this as an opportunity to share positive news across the company such as milestones, achievements, and praising one another.</li>
	<li>Encouraging all staff to once a week get on a phone/video call with someone else in the office just to catch up and keep one another company.</li>
	<li>HR team doing lots of surveys across multiple fields such as the safety and user-friendliness of each staff’s home office (and providing equipment where needed such as monitors, wifi dongles, etc.), mood/mental wellbeing of staff, etc.</li>
	<li>Regular updates from the leadership team to reassure staff of the company’s position and create some transparency and certainty for staff</li>
</ul>
U: What support are you hoping to receive from advocacy groups such as the PCA and UDIA, and the Australian Government? 
  
AS: It’s difficult to pinpoint any one outcome as the situation is constantly evolving. What we’d hope to see is advocacy groups and the Government working hand-in-hand for the best outcome of all Australians. Which we’re already starting to see the beginnings of with advocacy groups and Government meeting regularly and sharing their mutual interests to stimulate the economy and keep people in jobs as much as possible. ICD Property’s Deputy Managing Director, Sal Quah, is actually a Property Council of Australia member of their Future Directions committee and hopefully through that relationship ICD will be able to provide some assistance and leadership to the industry as needed.

U: What are you planning as a business once COVID-19 restrictions are lifted? 
  
AS: To date, we’ve been business as usual (understanding that times are very much unusual) and of course, there have been necessary pivots and methods of adapting, but we will continue to be flexible to the changing environment and innovate our approach as needed. I’m sure once COVID-19 restrictions are lifted and it’s safe to return to work and we’re in a safer environment, ICD Property will have all staff get together and share many high-fives to celebrate coming out the other end of this stronger. 
 

U: How do you think this experience will change the way the property market in Australia operates moving forward? 
  
AS: Although this is a challenging time for all Australians, it’s also an opportunity for us to band together and grow stronger. Companies are demonstrating their strength and resilience and Australians are, in our very quintessential Australian way, rallying behind businesses. In property specifically, a lot of developers right now are looking into providing as much online material to purchasers as they can. Due to the stay-at-home restrictions. Where we previously might not have seen all projects have display suite videos or virtual apartment tours online, we’re seeing an increased demand for this from purchasers. They want to access information online from the convenience and safety of their homes. Although this is obviously a current trend in response to COVID-19, it may be something that continues into the future. I think the overall heavier use of technology and innovation will be one positive thing that affects our industry into the future as a result of COVID-19.

Lead image: Render of ICD Property's latest redevelopment project, City Tattersalls Club in Sydney.
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ICD Property's Alice Smith discusses the future of Australia's property industry after COVID-19

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A consortium led by Singapore-listed First Sponsor has joined forces with ICD Property to redevelop the City Tattersalls Club project in Sydney.
It is First Sponsor ’s first Australian project since its inception in 2007.
First Sponsor primarily operates across property development, property holding and property financing and holds investments
The partnership comes following the landmark decision by the City of Sydney on November 14 to grant envelope approval to ICD Property for the Stage 1 Concept Development Application of its City Tattersalls Club site.
The approval allows for plans to rejuvenate the entire clubhouse, including retail, restaurants, a combined hotel and Club reception on the ground level, as well as an event space, co-working centre, health and wellbeing facilities and other member facilities.
<img src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,q_auto:good/https://s3-ap-southeast-2.amazonaws.com/po.images/2019/11/27/City%20Tattersalls%20Club%20-%20Terrace%20-%20Rev%20C.jpg" alt="">
There are also plans to develop a 49-storey tower above the historic site comprising residential apartments and a high-end hotel (plus ancillary facilities).
First Sponsor will provide equity partnership alongside its investor consortium and will pool its experience across property development to assist in the delivery of the project.
It will act as the sole construction financier and will provide funding for t.he delivery of the project.
The collaboration is currently conditional on certain regulatory approvals and conditions and these are expected to be formally achieved in early 2020.
“Receiving support from such a significant property player in China and the Netherlands is a testament to our vision for the City Tattersalls Club redevelopment and we look forward to working alongside First Sponsor, and the club itself,” said ICD Deputy Managing Director Sal Quah.
“In addition, receiving construction funding from First Sponsor will allow for a more efficient and streamlined process with works on the City Tattersalls Club earmarked to commence following Stage 2 approval.”
The First Sponsor/ICD Property joint venture and the City Tattersalls Club are preparing to undergo a design competition process with the City of Sydney in 2020, where a prestigious lineup of architects will vie for the design of the City Tattersalls Club in order to achieve the highest possible outcome for the site.
Submission of a Stage 2 DA will follow soon after.
The deal was brokered by CBRE.
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j.ballantyne1990-6AQqhLzZaK

ICD Property announces joint venture for City Tatts redevelopment

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Melbourne based developers <a href="/developers/icd-property">ICD Property</a> have partnered with Ohmie Go – a local Australian tech start-up – to launch the country’s premiere electric car-sharing service. Ohmie Go will be run out of ICD Property’s landmark development, Eq. Tower, a 63-storey residential building comprised of 633 apartments. The electric car-sharing service will join a long list of the award-winning building’s resident amenities, including karaoke rooms, games rooms, resort-style spa facilities and more.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/1._eq._tower_high_density_development_exterior_look-up.jpg" rel="gallery-all" title="Eq. Tower exterior view. Credit: ICD Property"><img alt="" class="image-article-full-width-580px" height="387" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/1._eq._tower_high_density_development_exterior_look-up.jpg?itok=xsVZNIEO" title="Eq. Tower exterior view. Credit: ICD Property" width="580"></a>

<figcaption>Eq. Tower exterior view. Credit: ICD Property</figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/14._eq._tower_high_density_development_swimming_pool.jpg" rel="gallery-all" title="Eq. Tower's luxury outdoor pool. Credit: ICD Property"><img alt="" class="image-article-full-width-580px" height="387" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/14._eq._tower_high_density_development_swimming_pool.jpg?itok=n0rzqZ1C" title="Eq. Tower's luxury outdoor pool. Credit: ICD Property" width="580"></a>

<figcaption>Eq. Tower's luxury outdoor pool. Credit: ICD Property</figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/charging_in_the_city.jpeg" rel="gallery-all" title="One of the property's electric cars. Credit: ICD Property"><img alt="" class="image-article-full-width-580px" height="435" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/charging_in_the_city.jpeg?itok=RwW9MNkr" title="One of the property's electric cars. Credit: ICD Property" width="580"></a>

<figcaption>One of the property's electric cars. Credit: ICD Property</figcaption></figure>Residents of <a href="/buildings/eq-tower-127-abeckett-street-melbourne">Eq. Tower</a> will have access to two brand new Kona electric vehicles, which can be booked, unlocked and billed via the Ohmie Go app. At this stage, the developers have identified that two cars would be sufficient to accommodate the requirements of Eq. Tower residents but will consider adding more should the demand for shared cars increase.

<blockquote>
“Providing Eq. Tower residents with an electric car-share service helps minimise the number of cars on city roads, alleviating traffic congestion. It also reduces the need for city dwellers to own a car and carpark within their building and all the costs associated with that. We’ve loved working with Ohmie and having the chance to back Australian entrepreneurs who have original ideas that can benefit the wider community in an area as important as sustainability.”
</blockquote>

- Matthew Khoo, ICD Property Managing Director

<h2>Why this is a fantastic initiative for apartment owners</h2>

In a recent Urban feature where we looked into the <a href="/news/what-will-the-future-of-cycle-culture-in-australia-look-like">future of bicycle infrastructure in Australia</a>, we discovered some interesting facts about car use.

<ul>
<li>A carpark in an apartment building can cost you <a href="https://reiv.com.au/policy-resources/latest-news/car-space-adds-more-than-%24100,000-to-apartment-pri">anywhere up to $100,000</a> on top of the apartment value</li>
	<li>A recent survey found that parking spaces outnumbered vehicles <a href="https://participate.melbourne.vic.gov.au/transportstrategy/car-parking">by approximately 40%</a>, with up to one-third vacant residential parking spots</li>
	<li>Our cars are generally parked <a href="https://www.reinventingparking.org/2013/02/cars-are-parked-95-of-time-lets-check">95% of the time</a>
</li>
	<li>It’s eco-conscious in so many ways. From the physical car’s low environmental footprint, through to the greener lifestyle of not owning a car</li>
</ul>
If you don’t own a car in Australia’s major cities, there are plenty of convenient transport options, which even involve car use, just not your own. Uber and car-sharing are two complementary modes of transport to the great public transport infrastructure in Australia’s cities, as well as cycling, walking and e-scooter/bikes.

<blockquote>
“The environmental benefits of existing car-sharing models in reducing the overall number of private vehicles on the road are already well established. If the car sharing is electric, then that further significantly contributes to reducing emissions, making a good thing even better. We believe that homes and transport solutions that are sustainable are overwhelmingly preferred by today’s consumers!”
</blockquote>

- Kyle Bolto, CEO of Ohmie

<h2>How much will the service cost</h2>

To rent a car will cost $15 per hour, with a daily cap of $79 – giving users the flexibility to take the car for a long weekend away, or just a quick school drop off.

Ohmie Go has been supported by automotive giants Hyundai, as well as JET Charge (Australia’s leading electric car recharging company), with plans to expand to other residential developments across Australia in the near future.

<h2>WHAT THEY SAY</h2>

<blockquote>
“We’re excited to be partnering with Ohmie Go for the launch of Australia’s first residential car-sharing service, and to provide Eq. Tower residents access to long-range, eco-friendly electrified driving with our stylish new Kona Electric SUV. It is Hyundai’s intention to establish leadership for eco cars in Australia and we are inspired by Ohmie Go’s equally ambitious plans to offer convenient and cost-effective mobility solutions across the country.” 
</blockquote>

- JW Lee, Hyundai Motor Company Australia CEO 

<blockquote>
“We have been waiting for years to team up with a company that recognises EVs as being both a mobility and energy asset. In Ohmie we found that company. They share our vision of offering a leading car-sharing business using 100% electric vehicles and also using the same vehicles to support our electricity grid, maximising that vehicle’s utilisation. We are super excited to be launching this world-class service with Ohmie Go, Hyundai and ICD Property”
</blockquote>

- Tim Washington, JET Charge CEO
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Australia welcomes first ever electric car sharing service

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Almost three years to the day of <a href="/news/the-fahrenheit-tower-a-closer-look-at-127-141-abeckett-street">Urban.com.au covering Eq. Tower's planning application</a>, ICD Property's 62-storey tower at 127-141 A'Beckett Street has held its topping out ceremony. The event held onsite yesterday coincided with the first round of residents settling on apartments within the Elenberg Fraser designed scraper.

According to ICD, the build is on track with the balance of apartments due to settle in April 2017.

Apartments.com.au was on hand to witness this significant project milestone. Eq. Tower is the latest in a string of 200 metre towers that have sprouted in the northern zone of Melbourne's CBD.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_1521.jpg" rel="gallery-all" title="Eq. Tower has provided the northern CBD with a new design beacon"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_1521.jpg?itok=mBKgTANN" title="Eq. Tower has provided the northern CBD with a new design beacon" width="580"></a>

<figcaption>Eq. Tower has provided the northern CBD with a new design beacon</figcaption></figure>Major attendees to yesterday's ceremony were key project figures Michael Mai (Managing Director at ICD Property) and Callum Fraser (Principal at Elenberg Fraser). Lord Mayor Robert Doyle spoke, with representatives from Sinclair Brook and head contractor Multiplex also on hand.

Eq. Tower follows hot on the heels of Vision Tower in joining CBD North's 200 metre club, soon to be followed by a host of other towers designed by Elenberg Fraser.

The distinctly shaped tower, which tapers from its mid-section as it transitions to the high-rise segment, responds to key setback and planning requirements. Despite the result being a varied floorplate for a significant portion of the tower, Eq. Tower has still reached structural completion in what has been described by the team as "record time."

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_1519.jpg" rel="gallery-all" title="Eq. Tower's cavernous foyer space"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_1519.jpg?itok=oChfEYrI" title="Eq. Tower's cavernous foyer space" width="580"></a>

<figcaption>Eq. Tower's cavernous foyer space</figcaption></figure>Eq. Tower also presents a number of firsts for the project team, with the topping out ceremony marking the completion of Elenberg Fraser's first 200 metre-plus tower on the Melbourne skyline. Callum Fraser remarked that he's going to have to get used to attending topping out ceremonies, with a number on the horizon over the course of the next year.

For developer ICD Property, it marks their first foray into the realm's of high-rise development in Melbourne, following previous project success with the mid-rise You &amp; I on Smith Street, Collingwood.

Looking ahead, ICD's next project lies north of the border in the harbour city, while they scour the Melbourne landscape for their next significant development opportunity. Meanwhile Elenberg Fraser is occupied with five towers in the city's northern reaches, plus a sixth which received approval last month on the adjoining site at 111-125 A'Beckett Street.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_1459.jpg" rel="gallery-all" title="Elenberg Fraser have made their presence felt across Melbourne's skyline"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_1459.jpg?itok=fBjCChhG" title="Elenberg Fraser have made their presence felt across Melbourne's skyline" width="580"></a>

<figcaption>Elenberg Fraser have made their presence felt across Melbourne's skyline</figcaption></figure>
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Laurence Dragomir

Three years on, Eq. Tower tops out

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Having <a href="/news/you-i-enters-construction-phase">commenced construction during July 2013</a> with Apartments.com.au present at the <a href="/news/you-is-ground-breaking-ceremony">ground breaking ceremony</a>, this month saw the first residents of ICD Property's YOU &amp; I development begin moving in which also marks the developer's first completed apartment development in Melbourne.

Located along one of Melbourne’s most iconic streetscapes, YOU &amp; I at 450 Smith Street Collingwood consists of 63 apartments designed by Orbit Solutions. Apartments.com.au toured the recently completed building with ICD Property Director of Operations and Development Manager, Sal Quah, who said the team was thrilled to deliver its first project in its expanding development portfolio.

<blockquote>
We’ve had a busy few years and are pleased to see all of our efforts come to life through the completion of YOU &amp; I where buyers have been quick to recognize our vision in creating developments that contribute to Australia’s urban fabric.

YOU &amp; I is just one chapter completed of the ICD Property story with a series of developments underway including Eq. Tower and our latest collaborative project, Maple in Hawthorn, with Melbourne developer, ANGLE also completely sold out.
<cite>Sal Quah</cite>
</blockquote>

ICD recognised the potential of Collingwood as an emerging and desirable suburb due to the popularity of Smith Street and its restaurants, cafes, boutique shops and retail outlets which are considered some of the best in Melbourne. As a result YOU &amp; I is one of the first larger scale residential developments to be built on Smith Street, acting as a visual landmark, particularly when approaching from the north.

<blockquote>
The building represents one of the suburb’s largest residential gentrification projects along the famed Smith Street shopping strip, and we are pleased to breathe new life into this emerging Melbourne suburb.

Considered as one of Melbourne’s most exciting and highly coveted new lifestyle precincts, its little surprise the response we have received in the project from buyers and the local Collingwood community alike.
<cite>Sal Quah</cite>
</blockquote>

With Collingwood once famed for its local artisan residents during the 60s, 70s and 80s, the project team strived to assemble the best collaborators in order to design a development that would contribute to Collingwood’s unique character.

YOU &amp; I has integrated a selection of artworks from local Melbourne artist, Steve Rosendale, turning what would be an otherwise static and blank façade into a visually interesting storyboard which alludes to and draws upon Collingwood's eclectic and artistic history.

Rosendale has created five custom, larger-than-life stencil-style artworks which adorn the façades, referencing the retro and underground cinematic culture that was once synonymous with the area.

At 7-storeys tall and with significant upper level setbacks, the building features a robust base with timber highlights to soffits with a vertically expressed veil that acts to create "visual ambiguity" for the pedestrian. Residents will have access to the communal terrace located on level three of the development which opens out and holds views over Smith Street and back towards the Melbourne CBD skyline.

The setback was employed to alleviate planning concerns about the height and bulk of the building to the street.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/you_i_023.jpg" rel="gallery-all" title="The upper veiled volume setback from Smith Street. Image courtesy ICD Property."><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/you_i_023.jpg?itok=qLhxWnIw" title="The upper veiled volume setback from Smith Street. Image courtesy ICD Property." width="580"></a>

<figcaption>The upper veiled volume setback from Smith Street. Image courtesy ICD Property.</figcaption></figure>The now fully sold apartments feature soft, neutral interiors with quality fittings and finishes used throughout, with buyers offered a selection of either a light or dark colour palette. Kitchens feature stone benchtops and Miele appliances with apartment afforded ample daylight coupled with generous ceiling heights, giving even the smaller apartments a spacious feel.

Bathrooms feature concealed in-wall cistern and chevron-patterned tiling that tie in with the contemporary look and feel of the apartments.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/you_i_002.jpg" rel="gallery-all" title="A typical one bedroom apartment. Image courtesy ICD Property,"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/you_i_002.jpg?itok=j-r6znfT" title="A typical one bedroom apartment. Image courtesy ICD Property," width="580"></a>

<figcaption>A typical one bedroom apartment. Image courtesy ICD Property,</figcaption></figure>Sustainability has been considered and included within the building's design via a grey water harvesting system and solar panels that contribute to the building’s energy needs whilst reduce hot water bills.

A ground floor retail tenancy fronting Smith Street has been reserved for a potential café or restaurant space to be occupied with the option to also accommodate multiple smaller tenancies. The tenancy appears to float above the street with planting beds sitting below the projecting plates. Operable windows allow the space to open up to the street and allow for passive surveillance and visual interaction with the action along Smith Street.

Residents access the building via an entry lobby off Mater Street that also accommodates the mailboxes and can also be accessed from the basement car parking level which features triple height car stackers per parking bay and a bicycle storage area. Storage cages are located within a mezzanine level that has been created as a result of the basement's double height space.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/you_i_024.jpg" rel="gallery-all" title="YOU &amp; I Entry lobby. Image courtesy ICD Property."><img alt="" class="image-article-full-width-580px" height="870" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/you_i_024.jpg?itok=GCwBxXOl" title="YOU &amp; I Entry lobby. Image courtesy ICD Property." width="580"></a>

<figcaption>YOU &amp; I Entry lobby. Image courtesy ICD Property.</figcaption></figure><h2>Key facts</h2>

<ul>
<li>Address: 450 Smith Street, Collingwood</li>
	<li>Developer: ICD Property</li>
	<li>Architect: Orbit Architecture</li>
	<li>Builder: Harris HMC</li>
	<li>Number of apartments: 63 (28 x 1 bedroom apartments and 35 x 2 bedroom apartments)</li>
	<li>Sizes of apartments in square metres internally:
	<ul>
<li>1 bed 1 bath apartment size 40.3-62.6 m2 (Internal)</li>
		<li>2 bed 1 bath apartment size 61.3 m2 (Internal)</li>
		<li>2 bed 2 bath apartment size 63.8-86.9 m2(Internal)</li>
	</ul>
</li>
	<li>Who is buying: 50% owner occupier, 50% investor</li>
	<li>Prices:
	<ul>
<li>1 bedroom apartments from $385,000-418,000</li>
		<li>2 bedroom / 1 bathroom apartments from $519,000-580,000</li>
		<li>2 bedroom / 2 bathroom apartments from $530,000-680,000</li>
	</ul>
</li>
</ul>
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ICD Property delivers its first project: YOU & I

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Urban.com.au recently caught up with ICD Property's Director of Operations and Development Manager, Sal Quah, along with ANGLE Director Lachie Gibson just prior to the official launch of the Maple Hawthorn display suite.

Having visited a number of display suites over the years, I can safely say that the Maple display is in the upper echelon. Sal took me through the display suite explaining the rationale behind the interiors, the layout of the apartments and the flexibility they offer to residents to really customize the apartment to suit their needs, be they single, married or with a family.

Laurence Dragomir: How did ANGLE come to be involved with the project? ICD owned the site for a number of years.

Sal Quah: The last couple of years we've been focusing on some of our larger projects and the smaller ones like Maple were just sitting there so we gauged buyer interest but also interest from development partners and ANGLE was one of the names put forward to us. We were really impressed by ANGLE and they actually reminded us a lot of ICD Property when we started in Melbourne. The research they undertook and the final presentation they put together for the project was far beyond anything we had expected. In the end it became a really easy decision.

Lachie Gibson: We've really enjoyed working with ICD Property, the whole team there is really young and passionate.

SQ: There's a real synergy that's developed between us.

LG: We went out to dinner with all the guys and we all pretty much hit it off straight away. It's been really smooth sailing all the way through on the project which isn't always the case.

LD: ICD already had the project in the works when you were marketing Eq Tower?

SQ: We had You and I and this site before we started on Eq Tower. Eq pretty much took up all of our resources.

LD: How did the name Maple come about?

LG: The inspiration was the maple tree on level 3. We wanted something that was really different and unique. Hawthorn's generally really known for being a green, leafy suburb so the maple tree as a feature was something we hadn't seen done here in Australia, particularly on a project of this size. It makes the corner of the building a real feature so essentially it was really about choosing what that tree was going to be. We love maple trees - my old man is actually a big fan of maple trees - but it also ties in really well with the architecture and there's a bit of Japanese inspiration in there.

LD: It's interesting that the maple tree idea came first and that as a result it has essentially become the identity for the building.

LG: It was really organic wasn't it Sal?

SQ: Yes, very spontaneous.

LG: In the end it seemed pretty obvious - why don't we just call it Maple? We thought that's not a bad idea, but let's sit on it and explore other options and then just came back to that. What's pretty cool as well is that it will change colour all year round. In summer it will be green and provide protection for these guys, but then come autumn it will turn red and in winter it'll let light in.

It makes for a really dynamic building - all these screens are sliding, they feather so as you move around the building, it changes appearance. The rationale I suppose in distinguishing the lower levels to the upper levels - is really about creating two parts to the building. The 'podium' levels are really guarded - it's a busy corner so the residents need privacy whereas on the upper levels, you're raised up and setback from the street so it's a lot more open and privacy is not as much of an issue.

LD: I think what's great is the residents have their privacy but being such a prominent corner the podium levels still have an active and animated facade unlike for instance above ground car parks. I was saying to Sal earlier, I really like how the balcony deflects inwards to embrace the maple tree.

LG: There was a fair bit of work involved in getting the detailing right for that but it's a pretty cool feature, especially for the people who will own the apartments around it.These are million dollar apartments up there and everyone gets the benefit of the canopy and its coverage.

LD: What's been interesting - and Sal and I were discussing this earlier - is the standard and quality of apartment buildings of this size and scale, particularly in the inner city, has gone up in the last couple of years. Looking at some of the finished and joinery etc. it seems quite apparent to me that with a development such as this you're really targeting that owner-occupier market. Would that be right?

LG: I would say that Melbourne is definitely a world leader in this space. We do a lot of creative marketing through another business called Earl Street and we were up in Sydney yesterday with some clients and you see the quality of the architecture up there and it's not even close to what we have here in Melbourne, which is probably 5 years ahead, and I don't know if Sydney will ever catch up. I think its born out of not only being competitive but the creative industry in Melbourne's so strong and thriving; in hospitality, in fashion etc. I think we're streets ahead.

SQ: I think it's also the culture created through migration and intellectuals bringing these really global ideas and way of thinking.

LG: That's a really good point. Plus the size of the stock's another one as well - you've sort of picked up on the owner occupier focus.

LD: Sal took me through the floor plans earlier and I noticed the one bedders are a decent size. They were about 54sqm from memory?

LG: The smallest apartments start from 51sqm which is pretty rare these days. But we made a real push for that.

LD: I've had a look over the layouts and I think they're great - all the apartments seem really well laid out, all bedrooms receive natural light and ventilation.

LG: The project threw up some really interesting challenges and I suppose came up with some responses that were really pushing the boundaries in that we hadn't really seen layouts like that. Particularly these two bedders there's no saddlebacks, no borrowed light which we're really proud of but getting these two bedrooms out onto the facade works really well.

A) You get a lot of natural light to all your rooms B) you get more privacy to your living area and C) you get a deck with 3 different interfaces and allows for a much more square shape which makes it really usable.

On the lower levels you can close the screens and open up the bedroom doors or the living area and still have that level of privacy. We've never really seen a floor plan like this so we took a bit of a risk with it.

LD: Is there scope for ANGLE to move on to larger projects? And will we be seeing more ICD and ANGLE joint projects in the future?

LG: I think the answer to both questions is definitely. We've really enjoyed working with ICD and look forward to any future opportunities to do so.

SQ: The feeling from ICD is mutual.

LD: Lachie and Sal, thank you both for your time.
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