The residential transformation of St Kilda Road is set to continue into with more new apartment plans for the sought-after boulevard.

Wing Tai Asia has lodged plans for a major residential tower at 464-466 St Kilda Road, replacing the former VACC House with an 18-storey mixed-use development designed around a retained heritage podium and a sculpted contemporary tower.

The proposal, prepared under Victoria’s Significant Residential Development with Affordable Housing pathway, would deliver 325 apartments and ground-floor retail across the prominent 4,653 sqm boulevard site in Melbourne’s St Kilda Road North Precinct.

The project centres on the adaptive reuse of the site’s heritage-listed VACC Building, an eight-storey office designed by Bernard Evans that has occupied the address for decades. Planning documents state the development would involve “carefully dismantling and conserving off-site the original metal fabric of the podium visible from St Kilda Road,” before reinstating it as the defining frontage of the new scheme.

Above the restored podium, Wing Tai is proposing a curvilinear residential tower. The scheme includes 172 one-bedroom apartments, 63 two-bedroom apartments, 66 three-bedroom apartments, and 24 four-bedroom apartments, alongside two ground-floor food and beverage tenancies fronting St Kilda Road.

The tower has been designed with substantial articulation and variable setbacks to minimise perceived bulk and maintain view corridors along the boulevard. Urbis, which prepared the planning report, said the design “has been significantly articulated through a curvilinear design” with “an interplay with materials, façade expression and depth” to create visual separation and visual interest.

The proposal also includes 254 basement car spaces, landscaped pedestrian links connecting St Kilda Road and Queens Lane, and a biophilic landscape strategy featuring canopy trees, raised planters, cascading greenery and a glass oculus pool overlooking the eastern frontage.

Planning documents confirm the $270.1 million development will contribute 3 per cent of project costs to the Social Housing Growth Fund as part of the application process.

Wing Tai acquired the St Kilda Road property in 2018 alongside Abacus Property Group for $95.38 million, before later consolidating ownership of the site. The property previously served as the Victorian Automobile Chamber of Commerce headquarters for around 60 years.

The transformation of the St Kilda Rd boulevard is already beginning to materialise, with a number of high-profile projects recently completed, launched, or approaching launch as developers continue to back the long-term appeal of the precinct.

Among the most notable recent completions is Louise by Samuel Property Group, just off the strip on Queens Lane, the same pocket Hirsch &amp; Faigen recently launched The Queensbury. Mirvac is too on the same street with The Albertine, which is approaching completion.

Dexus recently secured approval for its slice of St Kilda Road, while Gurner also has approved plans for the precinct.

Joel Robinson

Wing Tai unveils 325-apartment St Kilda Road tower on former VACC House site

Malaysian developer <a href="https://www.apartments.com.au/developers/s-p-setia">SP Setia</a> is the latest to jump into St Leonards booming Transport Oriented Development precinct.

The developer, which has previously delivered Sapphire by the Gardens apartment development in Melbourne, identified the Atchison Street site in 2023. It filed a Scoping Report around 12 months ago, and now has revealed the designs for the new&nbsp;40-storey mixed-use tower.

The State Significant Development Application covers <a href="https://next-portal.urban.com.au/projects/14650/summary">20-22 Atchison Street</a>, a 1,374 sqm site positioned between St Leonards Station and the new Crows Nest Metro station.

Designed by <a href="https://www.apartments.com.au/architects/cox-architecture">COX Architecture</a>, the project would deliver 181 apartments, above a four-storey commercial podium, five basement levels, and new public domain works along Mitchell Street. The apartment mix comprises 35 one-bedroom apartments, 39 one-bedroom-plus-study apartments, 85 two-bedroom apartments, and 22 three-bedroom residences.

The proposal has been lodged as a shop-top housing development under the NSW Government’s TOD planning pathway, which allows increased density around key transport infrastructure. The site sits within the recently rezoned Crows Nest Accelerated TOD Precinct.

<img alt="First look: SP Setia targets St Leonards skyline with 40-storey TOD tower" data-entity-type="file" data-entity-uuid="b799673d-48e2-46b0-801a-0e33a9330100" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/atchinson%20site.png?VersionId=dPh0UfwfaHpbFL1R7H1cbZNbIW0CHbCC" />

SP Setia acquired the Atchison Street site as part of its continued expansion into the Australian apartment market. In comments made to City &amp; Country (The Edge Malaysia) in 2023, SP Setia President and CEO Datuk Choong Kai Wai described the acquisition as “a strategic move” aligned with the group’s post-pandemic market recovery strategy.

“Our target for this exceptional development is local and overseas buyers, including first-home buyers, downsizers and investors,” Choong said.

The tower has been designed as a slender vertical form rising from a mixed-use podium, with COX Architecture positioning the development as a response to the evolving St Leonards and Crows Nest skyline.

“The purpose of the project is to facilitate the delivery of high-quality housing at a strategically located site and deliver a built tower outcome that is consistent with the desired future character of St Leonards and aligns with the TOD controls,” the design report stated.

<img alt="First look: SP Setia targets St Leonards skyline with 40-storey TOD tower" data-entity-type="file" data-entity-uuid="b1a85eee-76f7-436c-a6da-73ba827b9b13" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/atchinson%20entry.png?VersionId=dA9jHGPMcm.dDbwk4QfxqWiY5bfh3UVt" />

The podium would incorporate retail uses fronting Atchison Street, commercial tenancies, landscaped communal areas, and pedestrian improvements along Mitchell Street. Vehicle access and loading would be consolidated via Atchison Lane.

Residents would have access to more than 665 sqm of communal indoor and outdoor spaces, while the development proposes 96 parking spaces across five basement levels.

The proposal also includes a commitment for 10 per cent of residential floor space to be allocated toward affordable housing through a monetary contribution.

COX said the tower form responds directly to the emerging high-density character of the precinct while seeking to maximise solar access, cross ventilation, and outlook from apartments.

<img alt="First look: SP Setia targets St Leonards skyline with 40-storey TOD tower" data-entity-type="file" data-entity-uuid="2163f85c-f63b-4be3-aafa-f8763976cec5" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Article%20Feature%20Image%20%28Grid%29_5.png?VersionId=WiAmtIKJ6.ZQ41EtYEQ1fol7AeorKBlL" />

“The building is orientated towards north,” the Apartment Design Guide compliance report noted, adding that the tower’s slim form was driven by the constrained inner-urban site dimensions.

The design also incorporates landscaped setbacks and communal open space at podium level, intended to soften the interface with surrounding streets and improve pedestrian amenity.

The project adds to a growing wave of redevelopment proposals reshaping St Leonards and Crows Nest following the opening of the Sydney Metro City line and the NSW Government’s push for higher-density housing around major transport nodes.

Last week Stockland filed plans just down the road. They want to build a <a href="https://www.apartments.com.au/new-apartments/601-pacific-highway-st-leonards-nsw-2065">52-storey tower on Pacific Highway</a>.

Read more:&nbsp;<a href="https://www.apartments.com.au/news/nsw/first-look-stockland-plans-52-storey-538-apartment-st-leonards-tower">First look: Stockland plans 52-storey, 538-apartment St Leonards tower&nbsp;</a>

First look: SP Setia targets St Leonards skyline with 40-storey TOD tower

<a href="https://www.apartments.com.au/developers/urban-property-group">Urban Property Group</a> has revealed plans for a new mixed-use tower at 10 Dangar Street, Wickham, advancing a proposal that would reshape the southern gateway to Newcastle’s city centre with one of the city’s tallest residential buildings.

The State Significant Development proposal, now on exhibition, seeks approval for a <a href="https://www.apartments.com.au/new-apartments/bowline-10-dangar-street-wickham-nsw-2293">43-storey tower</a> immediately adjacent to the Newcastle Interchange. The project would deliver around 200 apartments, including 42 affordable housing dwellings, alongside 99 co-living units, a 171-room hotel, retail space, and new public domain integrated through the site.

The scheme marks a significant escalation of plans previously approved for the site. Urban Property Group took over the prominent 2,904 sqm parcel, where excavation and demolition had already commenced under an earlier consent for a 14-storey mixed-use development.

<img alt="First look: Urban Property Group unveils Newcastle’s next supertower at Wickham interchange" data-entity-type="file" data-entity-uuid="58a96dd9-407f-4d20-86b4-94e4bfeef74b" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/wickham%20podium.png?VersionId=LGlf08pdFGAZDzvx_CXC4XakHNZRuEE0" />

Designed by <a href="https://www.apartments.com.au/architects/sjb-architects">SJB</a>, the tower has been conceived as a landmark transit-oriented development anchored to the Newcastle Interchange precinct. The proposal includes 245 build-to-sell apartments across a mix of one, two, and three-bedroom residences, as well as two penthouses. Fifteen apartments and one operational unit are earmarked for NDIS housing. The co-living component would add a further 99 units, while the podium would accommodate retail uses and hotel facilities.

SJB said the site presents “a valuable opportunity to anchor the precinct by setting the standard for design, active ground planes and character at the key southern gateway.”

The architecture responds directly to the site’s position beside major transport infrastructure and within one of Newcastle’s fastest-evolving urban renewal precincts. The tower form sits above a sculpted podium designed to frame new public spaces, including a through-site pedestrian link connecting Station Street to Hannell Street, landscaped plazas, and activated retail edges.

<img alt="First look: Urban Property Group unveils Newcastle’s next supertower at Wickham interchange" data-entity-type="file" data-entity-uuid="a7bd6ff0-f7db-4ce8-a6dc-ea56e72c6149" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/wickham%20lanne.png?VersionId=xzf39VADyhj7zBQY2I9fx9vI62u2tuSb" />

The design report describes the project as part of the broader transition of Wickham into “a vibrant, high-quality mixed-use urban precinct” that leverages proximity to the station, open space, and regional connectivity.

A detailed public art strategy has also been prepared for the development. The strategy positions the project as “a transit-oriented development of state significance at the gateway to Newcastle’s city centre” and outlines a series of integrated artworks responding to Newcastle’s industrial and transport heritage.

Creative Road’s curatorial framework for the project, titled Unveil, draws on “stratified surfaces, carved volumes, and light-filled apertures” while referencing Newcastle’s transformation from an industrial city into a contemporary education and technology hub.

<img alt="First look: Urban Property Group unveils Newcastle’s next supertower at Wickham interchange" data-entity-type="file" data-entity-uuid="77a882bb-14b1-4d28-99ff-9438e39508c0" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/wickham%20site.png?VersionId=cevgo_vN0eKPK78P8YcEu3mKPLkpFqE7" />

The proposal is being advanced through the NSW Housing Delivery Authority pathway after being declared State Significant Development in June 2025. The accompanying scoping report states the development aims to “maximise the site’s proximity to the Newcastle Interchange by delivering transit-oriented development” while increasing housing supply and affordable housing provision within the Newcastle LGA.

Urban Property Group’s plans align with the long-term strategic vision established under the Wickham Master Plan, which identified the interchange precinct as suitable for substantial uplift in height and density. The current proposal would significantly intensify that vision, positioning the tower among the tallest developments proposed for Newcastle.

The site sits immediately north of the Newcastle Interchange, bounded by Dangar Street, Hannell Street, and Charles Street. It is surrounded by a rapidly growing cluster of residential towers and mixed-use projects that have emerged following the completion of the light rail and transport interchange.

First look: Urban Property Group unveils Newcastle’s latest tower at Wickham interchange

Bottega House has completed settlement of a landmark riverfront site in Macquarie Street, St Lucia, representing its first major Brisbane development.&nbsp;

Positioned on the banks of the Brisbane River, the <a href="https://www.apartments.com.au/new-apartments/180-macquarie-street-st-lucia-qld-4067">premium site at 180 Macquarie Street</a> features uninterrupted river frontage in one of Brisbane’s most tightly held residential precincts.&nbsp;

The proposed development, currently under assessment with Brisbane City Council, has been designed by <a href="https://www.apartments.com.au/architects/plus-studio">Plus Studio</a> with interiors by <a href="https://www.apartments.com.au/interior-designers/mim-design">Mim Design</a> and will deliver a boutique collection of premium residences positioned specifically for owner occupiers and downsizers.&nbsp;

The residences are set to redefine luxury apartment living in the area, with a focus on architectural quality, refined finishes, landscape integration and elevated amenities including curated wellness facilities, resort-style pools and recreation spaces rarely seen in the local market.&nbsp;

Exclusive sales for the project will be led by Keenan &amp; Byrne, ahead of an anticipated launch later this year.&nbsp;

Bottega House Managing Director Nick Malloch said the project reflects the group’s ambition to deliver a highly curated residential offering within one of Brisbane’s most tightly held precincts.&nbsp;

“This is an incredibly rare riverfront opportunity and one we have approached with a long-term perspective,” Malloch said.&nbsp;

“Our vision from the outset was to create a boutique collection of residences that feel more like private homes than traditional apartments, with generous proportions, refined finishes and exceptional amenity throughout."

Malloch says there is a&nbsp;lack of premium owner-occupier stock of this quality in the market, particularly for downsizers wanting space, privacy and a true lifestyle offering without compromise.&nbsp;

"Demand is expected to be strong given the scarcity of premium riverfront opportunities of this nature within Brisbane’s inner-west."&nbsp;

Bottega House secures landmark riverfront site in St Lucia 

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The arrival of the first piling rig officially marks the commencement of construction at SIERA’s new beachside apartment development, Exhale, in Northcliffe.

<a href="https://www.apartments.com.au/new-apartments/exhale-surfers-paradise-8-enderley-avenue-surfers-paradise-qld-4217">Exhale</a>, a glass-encased tower featuring 54 large-scale apartments at 8 Enderley Avenue, is SIERA’s third Gold Coast development. It follows the recently completed PIPIS Bilinga beachfront project, which achieved suburb-record prices, and the soon-to-be-completed Chevron Island development, Tapestry.

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<a href="https://www.apartments.com.au/developers/siera">SIERA</a> Founder and Managing Director Brent Thompson said the arrival of the piling rig represented a significant milestone for the development, which is scheduled for completion in late 2028.

Over the next month, around 260 piles are expected to be installed as work progresses on the basement structure. The building is anticipated to rise above ground level early next year, before unveiling its sculptural glass curtain wall, developed in collaboration with specialist façade engineers.

“The façade was designed to maximise panoramic coastal views while creating a distinctive architectural identity,” Thompson said.

[smartcode_project:default project_id=112661 project_image_fid=355935]

Designed by BDA Architecture, Exhale will comprise just 54 two- and three-bedroom residences across 26 levels, a level of low-density living rarely delivered in this beachside pocket between Surfers Paradise and Broadbeach.

The project has been conceived as a resident-only building, with no short-stay accommodation permitted. SIERA says the model is intended to appeal to long-term owner-occupiers rather than transient holiday demand.

[smartcode_project:default project_id=112661 project_image_fid=361052]

Residences have been designed with large-format layouts and expansive glazing, with most apartments featuring more than 30 metres of glass frontage to maximise natural light and ocean views.

The amenity offering spans two levels and centres on wellness and lifestyle, including a heated magnesium pool, sauna, yoga and Pilates studio, gymnasium, private dining facilities, cinema lounge, and dedicated surfcraft storage.

[smartcode_project:default project_id=112661 project_image_fid=359607]

More than half of the apartments have already sold. SIERA has also opened a sales gallery for Exhale at its Chevron Island commercial premises, near its Tapestry tower and the site of its second Chevron Island apartment development, which is slated to launch in early 2027.
</section>
</section>

[smartcode_project_cta:default project_id=112661]

SIERA kicks off construction at Northcliffe tower Exhale

Geelong

A 53 residential-project and reimagining of a historic mansion and former Catholic convent as a private home is on track to create Geelong’s most expensive waterfront real estate.

After a number of years under the name CostaFox, the group are establishing themselves under a new identity, MONNO, and relaunching with a luxury Geelong project, Stella Maris.

Spearheading the team is Managing Director Geno Hubar, along with partner and CostaFox co-founder and Chairman, Robert Costa, with the group currently boasting seven live projects.

MONNO’s latest residential project joins a pipeline amassing a diverse $1.2 billion portfolio of residential and commercial projects in premium locations across Greater Melbourne and the Bellarine Peninsula.

<img alt="Render of the Stella Maris development on the Geelong coastline" data-entity-type="file" data-entity-uuid="2eef508b-5e97-4902-89a7-8fa3de60c66d" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/COST2002_Stella%20Maris_IV13%20Balcony.jpg?VersionId=8hXF2nT9rqIyqIDTmVpF5eEAjc3cdtNw" />Render of the Stella Maris development at 39 Bay Street.

Stella Maris takes inspiration from the site’s Italianate heritage mansion which will be returned to its former glory , setting up shop along Geelong’s waterfront at 39 Bay Street, Rippleside.&nbsp;

Offering unencumbered views of Corio Bay and the Geelong city skyline, the $125 million development will deliver 50 generously-sized apartments, along with three exclusive townhomes.&nbsp;

Designed by award winning architects Rothelowman, in collaboration with Carr Design, Stella Maris is one of the most premium apartment or townhouse offerings to hit the Bellarine Peninsula, positioning itself as the first truly luxurious waterfront residential development in Geelong.&nbsp;

The Italianate mansion at the centre of Stella Maris was built in 1848 and was one of the earliest mansion houses in Geelong. Known as St Helens, it was originally a substantial coastal private residence prior to being acquired by the Sisters of Mercy in 1923 and renamed Stella Maris – “Star of the Sea” – to be used as a convent and teaching institution.

MONNO engaged Rothelowman to reimagine the 1.25 hectare waterfront site with contemporary residential buildings centred around the retained and celebrated St Helens. Carr is tasked with returning the mansion back to its former glory as a single coastal residence paired with a contemporary rear addition with all the mod-cons synonymous with luxurious and contemporary living by the sea.&nbsp;

One-bedders in Stella Maris will start at $595,000, with the six three and four-bedroom penthouses ranging from $4 million to $6 million.&nbsp;

<img alt="Render of the wellness centre set for Stella Maris" data-entity-type="file" data-entity-uuid="f59ac893-d566-4057-ae5d-c18834901139" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/COST2002_Stella%20Maris_CV04%20Pool%20Vignette.jpg?VersionId=2JCsPUEXuoXa9dhQgTZirZVnvZ7cgZkM" />Render of the wellness centre set for Stella Maris.

The project will include layered and textured landscaping, as well as sustainability features throughout, with the development boasting a fossil fuel free status.&nbsp;

As per all luxury developments, a host of residential amenity offerings will find a home within Stella Maris, with a comprehensive wellness centre planned, inclusive of a lap pool, gym, yoga and steam room, in addition to an edible garden, dog washing facilities and EV charging bays.&nbsp;

Hubay said the group was incredibly confident to bring Stella Maris to the market.

“It’s an exceptional coastal enclave that offers striking architecture with a new kind of living that the Bellarine Peninsula has not seen before. The project’s size and location are unique for Geelong and we’re excited about launching this November,” Hubay said.&nbsp;

Construction is set to commence in Q3 of 2023, with completion forecast for 2025.&nbsp;

[smartcode_project_cta:default project_id=136222]

alisonwarters@gmail.com

MONNO launch new brand with Geelong development Stella Maris in the pipeline

The decision to buy the site of Geelong Quarter at 44 Ryrie Street back in 2017 was flagged as crazy by many, with Franze Developments Founder, Paul Franze, labelled “mad” even.&nbsp;

Now with 111 out of 124 apartments sold, including all 15 luxury residences, in the group’s twin-tower Geelong Quarter project, Franze has silenced the critics.&nbsp;

"If I remember back in 2017 when we were first offered the site. We had no idea at the time it would lead to us building the 1st Hotel in the city for some 20 plus years and the biggest private and largest mixed-use development in Geelong. Yet we had vision and we saw how Geelong was growing fast," Franze said.&nbsp;&nbsp;

The group also secured British hotel giant IHG Hotels &amp; Resorts and its Holiday Inn brand as the operator for the project’s 180-room hotel, the first new accommodation offering in the city for over 20 years.&nbsp;

[smartcode_project:default project_id=5559 project_image_fid=168395]

It’s been a long five years, with a pandemic in between, with the 15-level project topping out last month.&nbsp;

On the site of a former bus depot, the $200 million project has paved the way for developers, realising the potential of the state’s second city, which is only set to continue to develop.&nbsp;

As one of the biggest private sector developments in the bayside city, Geelong Quarter has launched a renaissance in the area, with the momentum of buyers looking to live outside the CBD only growing.

[smartcode_project:default project_id=5559 project_image_fid=195131]

Geelong’s proximity to some of the best surf beaches in the world, not to mention being home to a resurgent Geelong Cats team, have all added further gloss to the booming regional centre, Franze said.

“More than five million visitors come to Geelong annually, 45 per cent of which are overnight stays. The strong owner-occupier market, combined with the population boom, means there’s demand to cater for visitors to the city, as well as residents and workers. The Geelong Quarter has been designed with this in mind, to cultivate significant activity that will add incredible value to the city." he said.

Both the apartments and the hotel will further embed Geelong’s rising status, with the population expected to increase by 124,000 between now and 2041, along with being a popular tourist destination.&nbsp;

[smartcode_project:default project_id=5559 project_image_fid=173776]

On the residential side, plans by the City of Greater Geelong to quadruple the Geelong CBD residential population to more than 10,000 by 2030 is expected to drive demand for around 2500 apartments, while its liveability status has only been enhanced by the work-from-home trend.

Deputy Mayor Trent Sullivan said Central Geelong’s population is growing faster than the broader municipality.

“Geelong Quarter will not only attract new residents, but also lift the standard of accommodation for visitors keen to explore the city,” he said.&nbsp;

“This development is a great indication of the level of activity and investment the area is experiencing, as more people learn why Central Geelong is an attractive place to live, work and socialise.”

[smartcode_project:default project_id=5559 project_image_fid=195130]

Further tipping the scales in the move to Geelong comes with the Port of Geelong, which will soon be the sailing point for the Spirit of Tasmania, as well as the $140 million redevelopment of the Geelong Arts Centre, which is situated across the road from Geelong Quarter.&nbsp;

The Franze vision was to create a new gateway site at the south-western end of Ryrie Street, but also create a new link between the CBD, the cultural precinct and the bay.

"I suppose in life nothing comes easy and this development is a true reflection of this, we initially set out on developing a hotel, office and mixed use development, then Covid hit and we quickly realised that trying to development and spec 9000 sqm office building with no tenants was going to be a monumental task, so we &nbsp;altered our direction and subsequent permit to what you see here today, the largest mixed use development in Geelong,” Franze said.

Residents of the apartments in Geelong Quarter can expect to move in before the year’s out, while the hotel is expected to open its doors by late January.&nbsp;

[smartcode_project:default project_id=5559 project_image_fid=88246]

The final collection of residences in Geelong Quarter are currently selling, with only 13 remaining in Ryrie Home.

Ryr​ie Home features a collection of 109 one, two and three-bedroom apartments that benefit from a Rooftop Residents terrace with BBQ and northern bay views.&nbsp;

Residents will also benefit from room service, housekeeping, a swimming pool, business centre, flexible meeting, and function spaces, all atop the newly built hotel.&nbsp;

RPM Sales Director, Nic Cuni, said he had been fielding a flurry of enquiries post the final siren.&nbsp;

"There's been a number of calls from people who had been flirting with the idea of buying an apartment at Ryrie Home. With only 13 apartments remaining and all larger owner-occupier north facing, I'm expecting the footy hype will flow over into solid deals."

[smartcode_project_cta:default project_id=5559]

Geelong Quarter's Ryrie Home nears sell-out as completion approaches

As Australia&rsquo;s fastest-growing regional city, Geelong has evolved rapidly over the past few years and become a popular destination for people looking to make a city swap.

Its close proximity to Melbourne, while still having the small-town community feel, makes it an attractive place for buyers to call the suburb home.&nbsp;

Set to be the next boomtown, construction is well-underway on the&nbsp;Franz&eacute; Development, which&nbsp;will play an important role in the revival of Ryrie Street creating a vibrant arts, entertainment, and hospitality precinct.

[smartcode_project:default project_id=5559 project_image_fid=88241]

Paul Franze, Founder of Franz&eacute; Developments, said that the area has undergone a massive change since they purchased the site back in 2017.

&ldquo;We knew Geelong was on the cusp of transformation and to be at the forefront of the magnitude of the revitalisation is inspiring,&quot; Franze said.

&quot;The Geelong Quarter is to be the Ryrie Street gateway to the city. The new hotel, luxury residences above the hotel and Ryrie Home apartments will create a vibe which will be enhanced by the street level retail and hospitality venues.&quot;.

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Post-pandemic, people are now seeking quality-living and desire a place to live that can provide them more than just a home, but a lifestyle also.

&ldquo;There has been a huge increase in people moving from Melbourne to Geelong who don&rsquo;t just need but expect to be able to have a choice of venues and services that they are accustomed to and Geelong is certainly on the way to creating that choice,&quot;&nbsp;Franze added.

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Inspired by popular mixed-use developments in other metropolitan cities, Geelong Quarter will offer a hotel, luxury residences and apartments, complimented by an activated ground floor urban precinct, anchored by premium dining and hospitality experiences.

Franze Developments has announced it is actively seeking hospitality operators with unique concepts for Geelong locals to enjoy.

[smartcode_project:default project_id=5559 project_image_fid=195130]

The six available spaces provide opportunity for local business&rsquo; to be part of Geelong&rsquo;s rejuvenated cultural precinct and performing arts centre.

Allan Forsdick, Senior Food and Hospitality Consultant at Future Foods said that Geelong&rsquo;s growth trajectory is likely to accelerate over the coming years with the addition of major projects such as the new home of the Spirit of Tasmania and the Geelong Convention and Exhibition Centre.

[smartcode_project:default project_id=5559 project_image_fid=88242]

&ldquo;Future Food are very excited to be involved with Geelong Quarter, a premier mixed-use development in Geelong&rsquo;s CBD. From a hospitality perspective we believe that Geelong Quarter will become a new benchmark in this fast-evolving city, complementing the Performing Arts Precinct and the vibrant laneways around Little Mallop Street,&rdquo; Allan said.

Future residents will also benefit from a variety of high-end amenity, including room service, housekeeping, a swimming pool, business centre, flexible meeting, and function spaces, all atop the first newly built hotel in Geelong in over 20 years, Holiday Inn and&nbsp;Suites Geelong.

[smartcode_project:default project_id=5559 project_image_fid=88243]

The new lifestyle precinct is strategically located 500-meters from the foreshore and the same distance to the CBD, with parks, theatres, public transport, galleries, restaurants, and cafes all within walking distance.

Construction is estimated to be complete by the end of the year.

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Set to be the next boomtown, construction is well-underway on the Franzé Development, which will play an important role in the revival of Ryrie Street creating a vibrant arts, entertainment, and hospitality precinct.



Geelong Quarter development construction on track for 2022 completion

The multi-billion dollar property developer GURNERTM has picked up a site in Geelong for its next mixed-use residential project.

Tim Gurner, founder of GURNERTM, has teamed up with the local&nbsp;property identity Dean Montgomery to&nbsp;transform a historic former wool store at&nbsp;20-28 Brougham Street, creating&nbsp;a sustainable mixed-use precinct with an activated ground plane, a hotel and urban gardens, and residential apartments above the hotel.

“We will be bringing an incredible 5-star hotel to this location, that will feature a retail and hospitality offering at the ground floor that will be reminiscent of Chelsea Market in New York," Gurner says.

“Sitting on top of the hotel will be a collection of large luxury owner-occupier residences for locals and downsizers."

The vision by Gurner and Montgomery will see&nbsp;the restoration of the heritage façade of the historic four-storey, red brick building. There will be a new&nbsp;ground-floor food and beverage precinct created, linking the new council offices to the nearby university by foot, as well as a 5-star hotel component and luxury residences in the upper levels, along with a carbon neutral target as part of GURNERTM’s ambitious Greener by Gurner initiative.

GURNERTM engaged Fender Katsalidis to realise the design vision for the site and will lodge an amendment to that permit in late 2022.

Gurner believes there is considerable future growth in the Geelong area.

“Geelong has always been Victoria’s quiet achiever, but now with the renewed regional push as many families consider regional locations, I believe Geelong’s market run hasn’t really even begun yet.

"Buyers are reassessing their lifestyle choices and are looking for affordable locations close to beaches with easy accessibility into the CBD, and Geelong ticks all those boxes and more.

“Regional tourism is set to flourish in the next few years, as holiday preferences change and regional destination such as Geelong continue to grow in popularity – the opening of new attractions, like the Spirit of Tasmania terminal in Geelong, will further drive this activity."

Gurner says the building will be fully carbon neutral,&nbsp;and will offer an environmental point of difference not seen in Australia to-date.

“This is one of the last remaining prime waterfront sites with north-facing water views so we are excited by the possibilities and what we can deliver to truly maximise this incredible location.

“We acquired the site with Dean with the intention to create a residential, commercial and hotel precinct and it is our intention to bring that to life, however if the planning changes make that difficult we will proceed with the existing office scheme."

“Geelong has always been Victoria’s quiet achiever, but now with the renewed regional push as many families consider regional locations, I believe Geelong’s market run hasn’t really even begun yet."

"Reminiscent of Chelsea Market in New York." Gurner's Geelong mixed-use precinct plans

The largest numbers of capital-city dwellers moving into regional Australia continue to head for the high population coastal centres close to capital cities.

The Gold Coast continues to be the most popular destination among people moving from their capitals to the regions. The next most popular destinations were the Sunshine Coast, Greater Geelong, Wollongong and Newcastle, the report from Commonwealth Bank and the Regional Australia Institute (RAI) noted.

Victoria&rsquo;s Greater Geelong area &ndash; located one hour outside of Melbourne&rsquo;s CBD &ndash; was among the standout localities that saw an influx in capital city movers, with an increase of 26 per cent during the full year to June 2021.

The LGA of Wyndham (which neighbours Geelong) was the largest source of this migration, at 18 per cent followed by other Melbourne LGAs: Brimbank, Moreland, Melbourne and Moonee Valley municipalities.

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Approvals for new housing in Geelong were 48 per cent higher in 2020/21 in comparison to the previous year, the report noted.

The evolution of Geelong gained momentum with the launch of Franz&eacute; Developments&rsquo; $150 million Geelong Quarter precinct in 2018.

It was described as the most significant mixed-use project on the Bellarine Peninsula in two decades.

Designed by Architectus, Geelong Quarter will be an active hub for 1,500 residents, workers and visitors each day on its 2022 completion.

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The former Trans Otway bus depot at 44 Ryrie Street will see a $200 million transformation with the project within walking distance to Geelong train station, connecting Melbourne in about an hour..

The largest tower will contain a Holiday Inn &amp; Suites hotel and luxury owner-occupier apartments above, known as Ryrie Residences.

Marketing is currently underway on another offering, Ryrie Home, the residential apartment complex where many of the 109 one, two and three-bedroom apartments have views of Corio Bay.

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Recently Stockland enhanced its residential pipeline in Victoria with the purchase of 502-580 Boundary Road, Armstrong Creek for $43 million. 
&nbsp; 
It is located in the Armstrong Creek Urban Growth Area, 10 kilometres south of the Geelong CBD, Victoria&rsquo;s second largest city.

The 30.6 hectare site will see Stockland build around 500 homes in a new masterplanned community.

The national CommBank report confirmed a continued surge in the number of Australians moving from capital cities to regional centres.

According to the June quarter Regional Movers Index, there was an 11 per cent rise in the number of people moving from capital cities to regional areas compared with the June 2020 quarter.

The Victorian local government areas recording strong growth in metro-movers over the year to June included Moorabool, Mansfield and Corangamite.

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Commonwealth Bank&rsquo;s Executive General Manager for Regional and Agribusiness Banking, Grant Cairns noted with house prices rising and flexible work options now more commonplace, the decision to make a lifestyle shift and move to a regional area has become a realistic option.

&ldquo;The experience of lockdowns is front of mind for Victorians, so the desire to seek a tree change is rapidly growing. It is positive to see the development of infrastructure - particularly in regional areas &ndash; is growing to meet the increased demand.&rdquo;

Melbourne saw its share of net capital city outflows increase to 47 per cent, from 39 per cent a year earlier while Sydney had the highest share of net capital city outflows at 49 per cent and regional NSW picked up the largest share of net migration into regional Australia.

Perth was the only capital to see more people moving into the city than leaving.

Melbourne saw its share of net capital city outflows increase to 47 per cent, from 39 per cent a year earlier

jchancellor-FAypfDUnLy

Greater Geelong attracting Melbourne departees

The number of new loan commitments amongst investors has continued to see steady growth, up 1.8% in July, according to the ABS.

While not as exaggerated as earlier this year, ABS data shows that new loan commitments by investors has risen 98.7% for the year. After a rise of 0.7% in June, the level is the highest seen since the all-time high in April 2015.

This can be attributed in part to interest rates remaining at or near record lows, while the skyrocketing growth towards the start of 2021 was due in part largely to a number of government initiatives including the HomeBuilder Grant.

With investor loan commitments chugging along solidly, Urban has highlighted the developments in the suburbs most popular amongst investors&nbsp;for the month of August.

<h2>Geelong</h2>

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Geelong has remained consistently popular among Investors, making an appearance on many of Urban's top investors suburb lists with a particularly strong showing this month. The suburb had more hits than second and third place, Footscray and Moonee Ponds put together.

For good reason, as one of Urban's most popular projects, Ryrie Home, find's itself in Geelong.&nbsp;Ryrie Home sits in the heart of the regional city’s art precinct, pitching its proximity to Melbourne and cheaper housing prices as a drawcard for investors and owner-occupiers alike.

The project was listed as Urban's most popular investor project for Q1 2021 thanks to Geelong’s low vacancy rate of 1.7 per cent and the 10 per cent per annum growth in apartments over the last three years.

And the transport improvements in Geelong, including the $100 million fast rail and the $6.7 billion Westgate Tunnel which will shave 20 minutes off any commute, has investors keen on securing a property in the growing area.

Read more: <a href="/news/vic/why-ryrie-home-geelong-apartments-have-been-a-hit-with-investors">Why Ryrie Home has been so popular with investors</a>.

<h2>Moonee Ponds</h2>

Investors have been attracted to Moonee Ponds over August, with the two headline projects Thomas Street and Feehan Row proving the most popular.

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Thomas Street&nbsp;is the first apartment building within the $2 billion Moonee Valley Park master-plan, currently underway by property developer Hamton and financier HostPlus.

Rising six storeys,&nbsp;Thomas Street&nbsp;was designed by the award-winning&nbsp;Rothelowman, who partnered with Hamton for much of the residential work across the project, including Feehan Row, the terrace and house development in the master-plan’s first release.

Being a part of the Moonee Valley Park has residents living alongside&nbsp;the crowning jewel of the master-plan, the horse-racing club now known as The Valley. With a new grandstand, the Moonee Valley Racing Club aims to be the premier night racing venue and is already home to major races like the Cox Plate.

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<h2>Southbank</h2>

Southbank's Melbourne Square is another development consistently tracking with as one of Urban's most popular among both investors and first home buyers.

OSK Property are the group behind the boutique collection of homes at Melbourne Square.

Featuring four distinct themes, it has been architecturally designed by Cox Architecture, with interiors by designer Sue Carr, creating open-plan spaces which make the most of the spectacular city views on offer.

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Each bedroom boasts sweeping&nbsp;views via floor-to-ceiling glazing, plus the master suites offer a panoramic city vista.

Set for completion in mid 2021, amenities include a full-line Woolworths and other shops as well as resort-style facilities including pools, sauna, spa, gymnasium and a yoga room.

<h2>Ivanhoe</h2>

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Investors have shown interest in&nbsp;Blue Earth Group's latest apartment development, Ivanhoe Gardens, in Melbourne's north-east, which will offer&nbsp;over 2,000 sqm of dedicated amenity space.

The development, built across two stages by leading builder Hamilton Marino to designs by CHT Architects, has 13 different entertainment zones.

Ivanhoe Gardens is situated just off Bell Street, Ivanhoe’s main arterial road. It is near a significant employment hub, with Victoria’s largest medical precinct and La Trobe University within a 4-kilometre radius.

The development is made up of two buildings, Bloomfield, which is stage one of the development, and Linden &amp; Arbour, which is stage two.

The number of new loan commitments amongst investors has continued to see steady growth, up 1.8% in July ABS data found

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Melbourne's most popular suburbs for investors in August

Stockland has enhanced its residential pipeline in Victoria with the purchase of 502-580 Boundary Road, Armstrong Creek for $43 million. 
&nbsp; 
It is located in the Armstrong Creek Urban Growth Area, 10 kilometres south of the Geelong CBD, Victoria&rsquo;s second largest city.

The 30.6 hectare site will see Stockland build around 500 homes in a new masterplanned community.

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It marked a returned to the Greater Geelong area for Stockland which has over $2.7 billion invested in Victoria.

&quot;This acquisition in Greater Geelong is a natural expansion of our significant portfolio of popular communities in Melbourne, which are home to more than 33,000 residents,&rdquo; said Stockland&rsquo;s general manager of residential for Victoria, Mike Davis. 
&nbsp; 
Stockland will commence sales for Armstrong Creek and initial site works in early 2022. 
&nbsp;

Located in the Armstrong Creek Urban Growth Area, 10 kilometres south of the Geelong CBD, the 30.6 hectare site will see Stockland build around 500 homes

Stockland plan 5000 homes at Geelong district's Armstrong Creek

Investors have been flocking to Ryrie Home, Franz&eacute; Developments&rsquo; latest mixed-use development that forms part of the new Geelong Quarter.

Located at 44 Ryrie Street, Ryrie Home sits in the heart of the regional city&rsquo;s art precinct, pitching its proximity to Melbourne and cheaper housing prices as a drawcard for investors and owner-occupiers alike.

The project was listed as Urban&#39;s most popular investor project for Q1 2021 thanks to Geelong&rsquo;s low vacancy rate of 1.7 per cent and the 10 per cent per annum growth in apartments over the last three years.

And the transport improvements in Geelong, including the $100 million fast rail and the&nbsp;$6.7 billion Westgate Tunnel which will shave 20 minutes off any commute, has investors keen on securing a property in the growing area.

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Population growth is always a key driver for increased demand in the residential market, especially in regional areas.

With Geelong&rsquo;s population growth forecast at 3.14 per cent per annum, the demand for housing tends to&nbsp;yield consistent returns.

Geelong supports over 100,000 jobs, with Greater Geelong&#39;s output of economic development pegged at over $31 billion.

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The previously industrial city on the western edge of Port Phillip Bay is changing into one driven by services, as a range of major businesses shift head offices to Geelong.

Among these include Qantas, KFC, WorkSafe, Jetstar and the NDIA federal government agency administering the National Disability Insurance Scheme.

There&#39;s further development of new buildings, including the $174 million Geelong Convention Centre on the waterfront which will have 1000 seats and an exhibition centre.

There will be a new $91 million HQ for the Geelong council with 10,000 sqm of office space. Nearly $175 of increased tourism expenditure will come from the Spirit of Tasmania, which will relocate to the Geelong Port by 2029.

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Property investors are also being drawn to the region with the Bellarine Village Shopping centre selling for $38 million, and investment giant Brookfield looking to sell their 50 per cent stake in Geelong Port, which some investors say has a $1.8 billion value.

Ryrie Home is a short walk from the train station, shopping, dining, and the foreshore, as well as educational offerings, including Deakin University, which has over 60,000 students.

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The ground floor of the development will be activated with a curated selection of retail stores for buyers&rsquo; convenience.

The new development is a contemporary residential space in a well-connected village.

Designed by Architectus, the project boasts an authoritative and restrained grid fa&ccedil;ade, pedestrian laneways, commercial retail, and F&amp;B spaces, as well as hotel and residential lobbies.

Each residence has been cleverly planned to deliver great amenity, comfort and abundant storage, including a dedicated laundry room.

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Investors have been flocking to Ryrie Home, Franzé Developments’ latest mixed-use development that forms part of the new Geelong Quarter

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Why Ryrie Home, Geelong apartments have been a hit with investors

Over half the residences in the 14-storey Ryrie Home tower, the first stage of Franz&eacute; Developments&rsquo; Geelong Quarter project, have been sold.

Presales in this stage were &ldquo;north of&rdquo; $30 million and apartments in that building sold on average for $9,000 per square metre, MaxCap&rsquo;s state director for Victoria, Johnny Woodhouse, told the AFR last month.

Non-bank lender MaxCap Group is providing the development with a $97 million first-mortgage facility for the construction of the two-tower residential and hotel complex.

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Offering a collection of one, two and three-bedroom residences, Ryrie Home is set to deliver 109 apartments in the heart of Geelong&rsquo;s arts precinct.

Designed by Architectus, the distinctive building of glass and sleek, contemporary lines exudes a bold character.

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The material choices are a nod to the strength that defines Geelong&rsquo;s character, said principal architect Oliver Mayger.

<blockquote>
&ldquo;Ryrie Home has drawn upon the history of Geelong and its architectural vernacular. The robust materiality and strong compositional order of the brick woolstore are defining markers of the city character and are considered through our podium scale and design&rdquo;, he said.
</blockquote>

The interiors have been thoughtfully designed to ensure efficient, flowing spaces, and feature open-plan living space, floor-to-ceiling windows, and an abundance of natural light.

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According to the developers, project completion is on track for late 2022 with privately-owned Maxcon Constructions leading the construction.

Construction is well underway with the tower crane up and the structure now seen coming out of the ground.

<img alt="" height="667" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2021-08-13_at_9.43.46_am.png" title="construction image" width="988" />

Ryrie Home is a connected vertical village, featuring a communal rooftop lounge with barbeque and dining facilities overlooking Corio Bay and Geelong CBD.

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Over half the residences in the 14-storey Ryrie Home tower, the first stage of Franzé Developments’ Geelong Quarter project, have been sold

Over 50% of Ryrie Home, Geelong apartments sold as structure comes out of the ground

Homebuyers are continuing to choose regional Victoria for their new homes thanks to more affordable properties and a better lifestyle.

Developers identifying this tree change have begun developing premium townhouse and apartments outside of the Melbourne CBD, delivering potential opportunities for strong investment in the future.&nbsp;

Urban takes a look at four of the best luxury developments available in regional Victoria.

1. Ryrie Home, Geelong 
Developer: Franz&eacute; Developments 
Three-bedroom apartments from $850,000

[smartcode_project:default project_id=5559 project_image_fid=88241]

Ryrie Home boasts one, two and three-bedroom residences across 11 storeys, drawing upon Geelong&rsquo;s history and its architectural vernacular.

Located in the fastest-growing regional city in Australia, the development provides the ideal sea change for residents hoping to escape the bustle of cities like Melbourne and Sydney.

[smartcode_project:default project_id=5559 project_image_fid=88244]

Residents have access to a residents rooftop with barbeques, generous gardens and Northern bay views.

Designed by Architectus, the project is expected to reach completion in late 2022.

2. Sonnet, Safety Beach 
Developer: Buildcap 
Three-bedroom townhomes from $1,935,000

[smartcode_project:default project_id=25950 project_image_fid=77759]

Just an hour&rsquo;s drive out of the Melbourne CBD, Sonnet is set amongst some of Victoria&rsquo;s most picturesque bays, including Martha&rsquo;s Cove.

Designed by WallaBrice Architecture, the development features 14 three and four-bedroom townhomes with open-plan interiors and light-filled spaces.

[smartcode_project:default project_id=25950 project_image_fid=77761]

&ldquo;[The Martha Cove area] is establishing itself a true community lifestyle and residents really will have everything at their doorstep&rdquo;, Buildcap director Stuart Biggs said.

Expected to finish construction this year, Sonnet is ideal for owner-occupiers looking for a seaside property close to established amenity and with easy access to the city.

3. LUXX, Daylesford 
Developer: Property by Sabau 
Three-bedroom townhomes from $875,000

[smartcode_project:default project_id=26737 project_image_fid=83490]

&ldquo;If you ever wondered what the love child of Scandinavian sophistication and Palm Springs chic would look like, ponder no more&rdquo;, the project marketing for LUXX Daylesford reads.

Located just over an hour from Melbourne with Spa Country on your doorstep, the development offers bespoke three-bedroom residences with a contemporary elegance.

[smartcode_project:default project_id=26737 project_image_fid=83496]

Designed by Plus Architects, each single and double-storey townhome boasts manicured front gardens and its own sense of character.

4. Hazel No 5, Belmont 
Developer: Arc 
Three-bedroom townhomes from $659,000

[smartcode_project:default project_id=28949 project_image_fid=79183]

Located between High Street and Highton Village sits three thoughtfully-designed, double-storey townhomes.

Each home at 5 Hazel Street features high-quality finishes, intelligent use of space and an abundance of natural light.

[smartcode_project:default project_id=28949 project_image_fid=79184]

With a choice of two colour schemes &ndash; light or dark &ndash; the refined colour palettes accentuate the details.

Delivered by Arc and constructed by L10, features at Hazel No 5 include picture windows, entertaining areas, walk-in robes and luxurious ensuites.

Check out four premium residences across regional Victoria in Hepburn Springs, Geelong and the Mornington Peninsula

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