Castle Hill’s booming development market is set for another boost, with builder-developer Buildex proposing a new mid-rise apartment building near Castle Towers.

Buildex has submitted plans to The Hills Shire Council for a <a href="https://www.apartments.com.au/new-apartments/197-old-northern-road-castle-hill-nsw-2154">nine-storey building comprising 57 apartments</a> on Old Northern Road. The company acquired two adjoining sites earlier this year, totalling more than 2,683 sqm.

Texco Design has prepared the scheme, which includes five one-bed plus study apartments, 37 two-bedrooms, and 15 three-bedrooms.

Castle Hill has become a hotspot for developers in recent years, undergoing significant transformation driven by the opening of the Hills Showground Precinct to development and the introduction of two metro stations servicing the suburb.

Developers including Deicorp and Kassis Homes have already completed projects, and are progressing future developments, while Meriton, Arada, and Ellipse are currently delivering new projects in the rapidly evolving area.

Staff Writer

First look: Buildex plans 57 apartments near Castle Towers

Gold Coast developer&nbsp;<a href="https://www.apartments.com.au/developers/immerse-projects">Immerse Projects</a>&nbsp;has unveiled what it intends to deliver at its recently acquired Toowong site, its debut apartment development in Brisbane.

Immerse, founded by John Kearney who is also the founder of regarded construction company Greyburn, secured the prime Sylvan Road site <a href="https://www.apartments.com.au/news/qld/first-look-immerse-projects-moves-into-brisbane-apartment-market-with-toowong-site-acquisition">earlier this year</a>, in an area which has historical significance to Kearney who&nbsp;studied at the nearby University of Queensland.

"It feels like a full circle moment," Kearney told&nbsp;<a href="https://www.apartments.com.au/" target="">Apartments.com.au</a>.&nbsp;

“I spent many nights at the Regatta Hotel just down the road, as have most people in&nbsp;<a href="https://www.apartments.com.au/developments/brisbane-qld" target="">Brisbane</a>. It’s one of the city’s most well-known hotels, and with several cafes, restaurants, and a CityCat stop nearby, it’s become an even more attractive place to live.”

He is planning a <a href="https://www.apartments.com.au/new-apartments/22-24-sylvan-road-toowong-qld-4066">15-storey project with 88 apartments</a> above an activated ground plane with a shop and hospitality spaces.

<img alt="Toowong podium" data-entity-type="file" data-entity-uuid="c350436b-9d64-46cc-ab6f-defc009e1b65" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/podium_0.png?VersionId=zt7A0_14M62TkZ61YHnGmEck9KM9HqDA" />

The architecture, led by <a href="https://www.apartments.com.au/interior-designers/bda-architecture">BDA Architecture</a>, presents a tower massing that responds to the area's evolving mid-rise context. The scheme incorporates podium and rooftop communal spaces, while the commercial elements aim to activate the Sylvan Road frontage and enhance the site's interface with the adjacent parkland.&nbsp;

Landscaping plans by Ivy May Landscape Architects include subtropical planting and deep soil zones to support stormwater management and visual integration.

Supporting documentation from Mewing Planning Consultants notes that "the proposed development will deliver a mixed-use outcome that enhances the vibrancy of the Sylvan Road corridor" and highlights its proximity to high-frequency public transport and community facilities.

<img alt="First look: Immerse Projects moves into Brisbane apartment market with Toowong site acquisition" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/22-24%20Sylvan%20%20Rd%20Toowong_Markups.jpg?VersionId=u4_IGzpYLPFfAZSsgCZynov3bm7umwJ." />

&nbsp;

There's been little new apartment development in Toowong in recent years. The most notable is Consolidated Properties two-tower Monarch Residences, which is approaching completion with nearly all of its 224 residences sold.

Kearney describes&nbsp;<a href="https://www.apartments.com.au/developments/toowong-qld-4066" target="">Toowong</a>&nbsp;as a suburb with real depth.

"The suburb attracts everyone, from students to retirees, and that's what makes it interesting."

Joel Robinson

First look: Immerse Projects reveals debut Brisbane apartment development in Toowong

<a href="https://www.apartments.com.au/developers/hyecorp-property-group">Hyecorp</a> is down to its final three-bedroom apartments at Audrey, the developer’s parkside St Leonards South project, pairing the remaining homes with a limited-time offer.

The developer is extending a five per cent deposit and a $50,000 settlement rebate on selected apartments, aiming to help owner-occupiers secure one of the final homes ahead of move-in in early 2026.

[smartcode_project:default project_id=110379 project_image_fid=311393]

Located on Canb​erra Avenue opposite Newlands Park, <a href="https://www.apartments.com.au/new-apartments/audrey-st-leonards-13-19-canberra-avenue-st-leonards-nsw-2065">Audrey</a> comprises 102 residences, including a mix of three-bedroom residences and a double-storey, five-bedroom terrace with two outdoor areas.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/sjb-architects">SJB</a> and delivered by <a href="https://www.apartments.com.au/builders/north-shore-property-construction">North Shore Property Construction</a>, the project reflects Hyecorp’s focus on owner-occupier planning, with open-plan layouts, extensive storage integration, and a material palette built around stone, oak timber flooring and bespoke joinery. Many of the three-bedroom apartments capture views toward the city and Harbour Bridge.

[smartcode_project:default project_id=110379 project_image_fid=207373]

Hyecorp’s internal design team, Jackson Teece, has emphasised a consistent level of specification across the building, including Miele appliances, integrated refrigeration, brushed metal tapware and large-format stone detailing that conceals cabinetry.

The Tiffany Collection, crowning the development on Levels 12 to 15, features added luxury of fluted standalone baths, heated bathroom floors, custom walk-in robes and upgraded appliance packages across its spacious 155 to 159 sqm homes.

[smartcode_project:default project_id=110379 project_image_fid=301367]

Beyond the private residences, Audrey carries a strong amenity focus. Residents have access to an indoor lap pool and spa, personal training studio, private cinema, music room and private dining room.

A landscaped rooftop terrace with CBD views anchors the communal offering, complemented by an onsite café and an integrated daycare centre within the project.

[smartcode_project:default project_id=110379 project_image_fid=198680]

The location continues to be a drawcard for buyers, with new retail additions at Mall 88, including Coles, alongside Woolworths and the established offerings of Forum Plaza. St Leonards Station and Crows Nest Metro is within easy reach, as are local health precincts such as the Royal North Shore Public and Private Hospitals. Nearby green spaces include Newlands Park, Gore Hill Oval and Naremburn Park, supporting strong day-to-day amenity for families and downsizers alike.

Hyecorp is expected to welcome residents to Hyecorp in early 2026.

[smartcode_project_cta:default project_id=110379]

Audrey St Leonards nears completion – settlement bonus now available

<a href="https://www.apartments.com.au/developers/freecity">Freecity</a>&nbsp;has been given the green light to develop its flagship mixed-use project in the Crows Nest metro precinct.

The NSW Government's Housing Delivery Authority approved the 40-storey tower, aligning with the NSW Government's Transport Oriented Development (TOD) agenda to deliver more homes in highly connected, high amenity locations.

The $600 million tower, at 378-398 Pacific Highway, will comprise 178 apartments with resident amenities, two levels of commercial offices, and a curated retail offering. Freecity will also dedicate a 10 percent Affordable Housing Contribution, supporting the Governments broader housing objectives.

<img alt="Freecity Crows Nest" data-entity-type="file" data-entity-uuid="4de9b03b-e8aa-4929-b3f1-6747acbe6b73" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Freecity%20Crows%20Nest%20Project.jpg?VersionId=oWwFWxGj_oUFEYX4j_qRFdSzcShLw3DG" />

Designed by <a href="https://www.apartments.com.au/architects/cox-architecture">COX Architecture</a>, the tower will offer a diverse residential mix, from one-bedroom homes to expansive four-bedroom penthouses, all crafted to maximise light, views and liveability.

Lawrence Zheng, Co-Founder and Joint CEO of Freecity Group, said the approval represents a significant step forward for both Crows Nest and Freecity.

"We are proud to be delivering a landmark project that brings new homes, new amenity and new economic activity to one of Sydney’s most strategically connected locations,"&nbsp;Zheng said.

"With our $6 billion pipeline of 12 mixed-use projects, this development reinforces Freecity’s commitment to helping deliver the housing supply and transport-integrated precincts the Government is championing.”

Michael Romano, Executive Director of Development, said the companies focus is on "creating places that genuinely enhance how people live day to day - communities that balance accessibility, amenity and neighbourhood vibrancy.”

“This project reflects the future of urban living - design led, highly liveable and seamlessly connected to the city’s major transport, employment and education hubs. Being directly opposite the Crows Nest Metro means residents can access the best of Sydney with unrivalled convenience."

&nbsp;

Freecity secures approval for Crows Nest metro precinct tower

The Bedford by Mosaic marks the culmination of a near-decade journey for South East Queensland’s most active developer.

Mosaic Founder and CEO, Brook Monahan, said the company first identified the prime Prospect Street, Kangaroo Point site in 2016 as an A-grade opportunity they were eager to secure. They almost bought it at the time, before it was ultimately acquired by Woolworths’ development arm, Fabcot.

The opportunity resurfaced late last year when the site, vacant for nearly three decades, was offered for sale again.

Backed by years of history, feasibility research, and detailed product planning for the 3,195 sqm corner site, Mosaic was able to move swiftly. The Bedford by Mosaic is now proving a clear market success, unsurprising given the depth of work the developer had undertaken on the location and potential density mix well before they owned the land.

Active across both Brisbane and the Gold Coast, and with a development pipeline more than $2 billion, Mosaic has already sold 90 per cent of apartments in what has become the area’s most significant residential addition in more than a decade.

[smartcode_project:default project_id=134792 project_image_fid=328119]

Designed by BDA Architecture, The Bedford comprises 128 two- and three-bedroom apartments, including the Masterpiece Series Skyhomes across the top two levels. These residences offer the largest floorplans and the best views over the river and city. Premium inclusions—such as natural stone benchtops, bespoke cabinetry, and Miele appliances, feature in every apartment, not just the top-tier offerings.

A defining feature of The Bedford is its integrated mixed-use component, set to deliver Kangaroo Point’s first Woolworths supermarket, along with a café and liquor store, bringing long-awaited convenience to the peninsula.

[smartcode_project:default project_id=134792 project_image_fid=355673]

Residents will also enjoy one of Brisbane’s most comprehensive amenity collections. Dubbed the Rooftop Recreation &amp; Retreat Sky Terrace, the wellness-focused spaces include a resort-style pool with sun deck, an indoor/outdoor gym, spa, sauna, steam room and cold plunge.

Additional amenities include a residents’ lounge and relaxation zones, a private dining room with kitchen, barbecue areas, landscaped gardens, an outdoor viewing deck capturing city and river views, and a bookable golf simulator.

[smartcode_project:default project_id=134792 project_image_fid=355681]

The remaining residences at The Bedford span the upper levels of the building and include two- and three-bedroom floorplans, which start from $1,645,000.

Mosaic's in-house building arm has already commenced construction on The Bedford. They estimate a late 2027 completion.

[smartcode_project:default project_id=134792 project_image_fid=328121]

Monahan notes that Mosaic’s most successful projects often begin years before the first plans are drawn. Their new South Brisbane development is no exception, initially making it onto their radar in 2018.

“We aren’t opportunistic,” Monahan says. “Every site purchase is well considered and thought out. As seen with Kangaroo Point and South Brisbane, it can take years to eventuate. There are sites we are looking at now that we might not secure for several years.”

Mosaic is set to launch its new South Brisbane project&nbsp;in the next year, while its latest Gold Coast development,&nbsp;<a href="https://www.apartments.com.au/new-apartments/josephine-by-mosaic-166-the-esplanade-burleigh-heads-qld-4220">Josephine</a>, is coming soon to Burleigh Heads.

[smartcode_project_cta:default project_id=134792]

A decade in the making: Mosaic's long-awaited success story at The Bedford, Kangaroo Point

East End

Having initially focussed on Sydney’s fast growing south-west corridor, Iris Capital has more recently taken a leap up the coast, dipping into the prospers of the Newcastle region to deliver the masterplan set to transform the suburb.

Encompassing a 1.66-hectare site, from Perkins Street to Newcomen Street, the East End precinct has been delivered across four stages, with the entire project slated for completion by 2027.

<img alt="Render of the East End development" data-entity-type="file" data-entity-uuid="40b73dc8-a390-483f-a087-fe8da0a92f4e" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/SJB_Newcastle%20East%20End%20S3-4_01_LR.jpeg?VersionId=bOkrUVJv2O_hufELwx1jA.2.jkdXP5A8" />

SJB Director, Adam Haddow said that since 2013, the group had been investigating the unique community of Newcastle, having worked on the original masterplan for East End as architect and collaborator for the stage one development.&nbsp;

“We are over the moon to have the opportunity to again collaborate with our peers – this time Sydney based Durbach Block Jaggers and Novocastrian's Curious Practice, to deliver the final stage of this once-in-a-lifetime project,” said Haddow.

In a bid to realise the City of Newcastle’s Harbour to Cathedral Park ambition, the site has been divided based on experience, expertise and scale.&nbsp;

<img alt="Render of the East End development" data-entity-type="file" data-entity-uuid="cd286c15-d89e-4872-ad31-d4e8bc95305d" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/SJB_Newcastle%20East%20End%20S3-4_02_LR.jpeg?VersionId=Q4OkzsIts62U6XR9_.J8VO5Cs.h5Zrrq" />

“Our vision for the East End is rooted in a fine grain response that reimagines the retail offering and pedestrian activity of Hunter Street. The new public ‘market square’ has great potential to connect into Council land creating the link withNewcastle Christ Church Cathedral and the harbour – to become the centre of theEast End,” Haddow said.&nbsp;

“We truly hope that this new connection will enable Indigenous planting to thrive along the north-facing slope of East End, once again cradling the silhouette of the cathedral in a green skirt when seen from the harbour."

Iris Capital’s Chief Executive Officer spoke to the prominence of the site in Newcastle, saying it is a critically important and significant development for the city that will create a long desired public domain connecting the Harbour to the Cathedral.&nbsp;

“The winning SJB, DBJ, and Curious Practice design unquestionably delivered in its purpose to achieve design excellence and has maintained the Cathedral as the city’s prominent landmark structure with a family of beautiful buildings that follow the topography and mesh with the built form of the hill,” Arnaout said.&nbsp;

“The winning design also was considered as the best outcome to incorporate the numerous heritage elements and considerable level changes across the site,” he said.&nbsp;

Like stage one which has been embraced by the community, achieving a sold out status, the final stages of the project will similarly be instantly recognisable through the adaptation of designs that draw inspiration from existing Newcastle architecture and retention of key heritage buildings.&nbsp;

<img alt="Render of the East End development" data-entity-type="file" data-entity-uuid="e3ba6bf9-0ee8-46bc-8902-d20ac57da4d9" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/SJB_Newcastle%20East%20End%20S3-4_06_LR.jpeg?VersionId=SwJffMJvI1PBhsisr6BbjfG4Tz5AecPV" />

“We will continue to work closely with the winning architect's impressive design during the development application phase and refine the scheme by incorporating recommendations made by the competition jury,” Arnaout added.&nbsp;

Stage three and four of East End sees three buildings establish the marketplace, each following an archetypal form.&nbsp;

The ‘block’ of the heritage Municipal building, the ‘tower’ behind it and the ‘stoa’ forming the western edge, with the architectural gestures designed to provide companions to the Cathedral.&nbsp;

The composition forms an Uffizilike public square which allows for both pause and transition, encouraging passage through and connection to the green space beyond the Cathedral and its garden.

“We love the city and people of Newcastle. With the support of Sam Arnout and Iris Capital, and in collaboration with Newcastle City Council, we’re confident that as a design team will be able to renew this part of the East End for the entire community to be proud of,” Haddow concluded.

[smartcode_project_cta:default project_id=29044]

Cited as one of the country’s first large-scale urban regeneration projects, East End is focused on delivering a blend of residential, retail, entertainment and dining to Newcastle, in a collaboration between three practices, SJB, Durbach Block Jaggers (DBJ) and Curious Practice, following the group’s design competition win. 



alisonwarters@gmail.com

Iris Capital launch final stages in Newcastle East End apartment project

<html><body>
The flow of development to Melbourne CBD's East End began as a trickle relative to surrounding inner city precincts, but the 'Paris End' of late has come into its own. 'Paris End' of course is an ill-fitting moniker (some would also say crass) with current development within the CBD's eastern flank well spread, as opposed to being centralised around Collins Street's historic grandeur.

Bound by Flinders, Elizabeth, Spring and Victoria, Apartments.com.au's Project Database shows a mass of East End developments looking to make their mark. Historically the domain of commercial development, East End was bereft of residential projects as developers favoured proven areas such as Southbank and Docklands, although this trend his has now changed sharply!

Spurred on in part by the phenomenal influx of Asian-based property entities, East End proposals have steadily increased over the last two years as the insatiable push to secure prized sites in the current market shows no signs of slowing; an arms race of property development for lack of a better analogy.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image8ep.jpg" rel="gallery-all" title="All shapes and sizes of proposals within East End"><img alt="" class="image-article-full-width-580px" height="402" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image8ep.jpg?itok=n5TgfwMI" title="All shapes and sizes of proposals within East End" width="580"></a>

<figcaption>All shapes and sizes of proposals within East End</figcaption></figure><h2>Apartment development leading the charge</h2>

Below is a summary of East End residential projects currently found within the Apartments.com.au Project Database. Given the ever dynamic nature of development and planning at the moment, these may require refreshing in a few weeks time. Regardless, this is the current state of play concerning residential projects within East End.

<table border="1" cellpadding="1" cellspacing="1" style="width: 100%;">
<thead><tr>
<th>Address</th>
			<th>Apartments</th>
			<th>Developer</th>
			<th>Levels</th>
			<th>Staus</th>
		</tr></thead>
<tbody>
<tr>
<td><a href="/buildings/empire-melbourne-398-elizabeth-street-melbourne">398 Elizabeth Street</a></td>
			<td>474</td>
			<td>Mammoth Empire</td>
			<td>55</td>
			<td>Registration &amp; Sales</td>
		</tr>
<tr>
<td><a href="/buildings/abode-318-318-russell-street-melbourne">318 Russell Street</a></td>
			<td>433</td>
			<td>PDG &amp; Schiavello</td>
			<td>57</td>
			<td>Construction</td>
		</tr>
<tr>
<td><a href="/new-apartments/crystal-gardens-276-russell-street-melbourne">276 Russell Street</a></td>
			<td>154</td>
			<td>Unknown</td>
			<td>36</td>
			<td>Approved</td>
		</tr>
<tr>
<td>500 Elizabeth Street</td>
			<td>524</td>
			<td>Brady Group</td>
			<td>72</td>
			<td>Construction</td>
		</tr>
<tr>
<td><a href="/new-apartments/309-325-bourke-street-melbourne">309 Bourke Street</a></td>
			<td>466</td>
			<td>Unknown</td>
			<td>&gt;10</td>
			<td>Approved</td>
		</tr>
<tr>
<td><a href="/buildings/35-spring-street-melbourne">35 Spring Street</a></td>
			<td>270</td>
			<td>CBUS</td>
			<td>43</td>
			<td>Construction</td>
		</tr>
<tr>
<td><a href="/buildings/97-franklin-street-melbourne">97 Franklin Street</a></td>
			<td>367</td>
			<td>Artemis Group</td>
			<td>62</td>
			<td>Planning</td>
		</tr>
<tr>
<td><a href="/new-apartments/63-exhibition-street-melbourne">63 Exhibition Street</a></td>
			<td>328</td>
			<td>Asia One</td>
			<td>67</td>
			<td>Planning</td>
		</tr>
<tr>
<td><a href="/new-apartments/the-trillium-36-la-trobe-street-melbourne">36 La Trobe Street</a></td>
			<td>224</td>
			<td>Unknown</td>
			<td>39</td>
			<td>Registration &amp; Sales</td>
		</tr>
<tr>
<td><a href="/buildings/metrolitan-melbourne-137-bourke-street-melbourne">137 Bourke Street</a></td>
			<td>104</td>
			<td>VIMG</td>
			<td>19</td>
			<td>Registration &amp; Sales</td>
		</tr>
<tr>
<td><a href="/developments/melbourne-vic-3000">85 Spring Street</a></td>
			<td>303</td>
			<td>Grocon</td>
			<td>46</td>
			<td>Planning</td>
		</tr>
<tr>
<td><a href="/buildings/avant-60-abeckett-street-melbourne">54 A'Beckett Street</a></td>
			<td>750</td>
			<td>Aspial - WCL</td>
			<td>81</td>
			<td>Planning</td>
		</tr>
<tr>
<td><a href="/buildings/aurora-melbourne-central-224-la-trobe-street-melbourne">224 La Trobe Street</a></td>
			<td>1,206</td>
			<td>UEM Sunrise</td>
			<td>88</td>
			<td>Planning</td>
		</tr>
<tr>
<td><a href="/buildings/victoria-one-452-472-elizabeth-street-melbourne">452 Elizabeth Street</a></td>
			<td>622</td>
			<td>Golden Age</td>
			<td>75</td>
			<td>Registration &amp; Sales</td>
		</tr>
<tr>
<td><a href="/new-apartments/9-11-exploration-lane-melbourne">9 Exploration Lane</a></td>
			<td>89</td>
			<td>Balfour</td>
			<td>33</td>
			<td>Approved</td>
		</tr>
<tr>
<td><a href="/developments/melbourne-vic-3000">180 Russell Street</a></td>
			<td>506</td>
			<td>AXF Group</td>
			<td>70</td>
			<td>Planning</td>
		</tr>
<tr>
<td><a href="/new-apartments/48-50-abeckett-street-melbourne">48 A'Beckett Street</a></td>
			<td>235</td>
			<td>Austwin</td>
			<td>45</td>
			<td>Approved</td>
		</tr>
<tr>
<td><a href="/developments/melbourne-vic-3000">22 Bennetts Lane</a></td>
			<td>25</td>
			<td>Unknown</td>
			<td>12</td>
			<td>Approved</td>
		</tr>
<tr>
<td><a href="/buildings/light-house-450-elizabeth-street-melbourne">450 Elizabeth Street</a></td>
			<td>607</td>
			<td>Hengyi</td>
			<td>69</td>
			<td>Registration &amp; Sales</td>
		</tr>
</tbody>
</table>
There are 19 projects are listed above, six of which are at planning assessment. These six have a total unit count similar to that of the remaining 13 in the list. 3,490 apartments are at planning, with the largest project being UEM Sunrise's 224 La Trobe Street carrying 1,206 dwellings, followed by 54 A'Beckett Street with 750.

A total of 4,247 apartments are counted within the remaining 13 projects which have either been approved or are at registration and sales. 1,227 units are under construction. Those apartments under construction represent 16% of the total 7,737 apartments slated for East End according to the Apartments.com.au Project Database, hinting that East End is heading toward a development surge the likes of which have not been seen before within the precinct.

<h2>Other uses in high demand</h2>

82 Collins Street and the forthcoming Telstra building adjacent to their current Exhibition Street headquarters headline the large commercial projects slated for East End, adding in the vicinity of a combined 150,000sqm of premium office space. Commercial space aside, the surge of hotel suites is something to behold.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image7e.jpg" rel="gallery-all" title="80 Collins Street, QT hotel and Hotel Forum"><img alt="" class="image-article-full-width-580px" height="390" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image7e.jpg?itok=d42RLtJb" title="80 Collins Street, QT hotel and Hotel Forum" width="580"></a>

<figcaption>80 Collins Street, QT hotel and Hotel Forum</figcaption></figure>In part dragged along by a raft of mixed-use, high-rise proposals, the number of expected hotel suites for East End is robust, even with the scrapping of the <a href="http://www.theage.com.au/victoria/new-operators-hope-to-resurrect-1980s-yuppie-haven-in-flinders-lane-20140721-zv8od">Rosati hotel proposal</a> mid 2014.

The current batch of intended hotel locations includes 150 Flinders Street, <a href="/buildings/97-franklin-street-melbourne">97 Franklin Street</a>, <a href="/developments/melbourne-vic-3000">180 Russell Street</a>, <a href="/new-apartments/63-exhibition-street-melbourne">63 Exhibition Street</a>, Windsor Hotel and 80 Collins Street's 19 level, 252-room hotel tower. Yielding roughly 1,200 hotel suites, these six projects may be joined by the nearly complete 146-room Brady Hotels tower at 22-32 Little La Trobe and the proposed yet troubled W Hotel development at 20-30 Bourke Street.

<h2>Future impositions?</h2>

It can be argued that as long as strong overseas sales underpin the local apartment market, then the current upward development trend will continue as developers seek new site acquisitions. A prime case in point sees the recent listing of <a href="http://www.realcommercial.com.au/property-land+development-vic-melbourne-501229863">168 Exhibition Street</a> by CBRE as offered for sale with a Peddle Thorp development scheme, including a 54 level mixed-use development. 168 Exhibition is symptomatic of the current East End dynamic where bigger is better, but what price for heritage considerations?

The question must be asked: will the influx of many thousands of new residents place too great a burden upon existing infrastructure? Certainly East End has inherent street level qualities and character devoid in areas such as Southbank, and finds itself closer to essential services, amenity and the general 'buzz' of Melbourne. Could existing transport infrastructure be the area most imposed upon by a surging East End population?

A clear positive of Melbourne's East End development surge would be the influx of people, particularly in the commercial dominated areas of Collins &amp; Bourke Street. The resultant surge of residents would serve to activate many after-hour 'dead' spots and encourage new retail/entertainment opportunities to flourish where there were previously none; in effect bolstering and expanding City of Melbourne's <a href="http://www.melbourne.vic.gov.au/COMMUNITYSERVICES/COMMUNITYSAFETY/Pages/24HourCitypolicy.aspx">24 Hour City</a> policy into the eastern reaches of the CBD.

If only a crystal ball were handy to assess whether eastern promises would translate into East End realities!

Lead image courtesy Ryan Seychell.
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