On a quiet residential street in Brighton, boutique developer&nbsp;<a href="https://www.apartments.com.au/developers/jl-place">JL PLACE</a> has introduced a rare addition to the suburb’s traditionally single-dwelling streetscape.&nbsp;

<a href="https://www.apartments.com.au/new-townhouses/veil-brighton-17-rooding-street-brighton-vic-3186">Veil Brighton</a>, located at 17 Rooding Street, comprises just nine townhouses, a modest but deliberate response to local demand for low-maintenance housing in one of Melbourne’s most tightly held bayside suburbs.

Townhouses remain a minority in <a href="https://www.apartments.com.au/developments/brighton-vic-3186">Brighton</a>’s housing mix, accounting for only 22 per cent of dwellings. Despite this, they continue to present an appealing alternative for those seeking scale and privacy without the upkeep of a standalone home. So much so that two of the homes were snapped up before any marketing.

[smartcode_project:default project_id=7877 project_image_fid=355771]

Veil reflects the shift toward lower-maintenance homes, offering a mix of two- and three-bedroom residents across two levels, with each home anchored by a generous private courtyard, a rare feature in Brighton that draws abundanty natural light deep into the interiors and provides a heightened sense of seclusion form the street.&nbsp;

Several homes also feature a ground-floor bedroom, delivering everyday ease and long-term comfort while still maintaining the sophistication of a two-level design.

Designed by <a href="https://www.apartments.com.au/architects/schmidt-pang-architects">Schmidt &amp; Pang</a>, the façade has been designed to appear as a single residence from the street, underscoring the project’s emphasis on subtlety and integration within its residential context.

The built form is expressed through clean lines and robust materiality, softened by layered planting and greenery throughout the site by John Patrick Landscape Architects.

[smartcode_project:default project_id=7877 project_image_fid=355852]

Interiors favour natural finishes, oak flooring, grey-toned tiles, and natural stone surfaces, complemented by brushed nickel fittings. Kitchens feature Miele appliances and stone benchtops, while bathrooms are styled to evoke a calm, spa-like experience.

Sustainability has informed both architecture and specification. A 6-star energy rating is supported by design features such as double glazing, natural ventilation, and high-grade insulation. LED lighting, water-efficient fittings, and bicycle parking encourage a lower-impact lifestyle across the development.

Each townhouse includes secure basement parking and is covered by a 10-year building guarantee.&nbsp;

[smartcode_project:default project_id=7877 project_image_fid=355854]

With new townhouses in Brighton remaining in limited supply and demand from downsizers consistently strong, these private garden homes represent an increasingly scarce opportunity in one of Melbourne's most prestigious and highly sought-after postcodes.

Prices start from $1.529 million. Construction has commenced, with completion slated for late 2026.

Veil Brighton adds to JL PLACE’s growing portfolio of architecturally-led, low-scale housing. The project has been delivered in collaboration with builder <a href="https://www.apartments.com.au/builders/jeniton">JENITON</a>, continuing JL PLACE’s focus on design quality and craftsmanship.

[smartcode_project_cta:default project_id=7877]

Staff Writer

JL PLACE launches Veil, just nine townhouses in secluded, prestigious Brighton enclave

Brisbane-based builder-developer <a href="https://www.apartments.com.au/developers/bpg-developments">BPG Developments</a> has secured approval for its $250 million Newstead apartment tower.

The building, at <a href="https://www.apartments.com.au/new-apartments/16-22-maud-street-newstead-qld-4006">16-22 Maud Street</a>, will have 103 apartments across the 15-level building which will be crowned with a rooftop wellness facilities.

Residents will range from expansive two-bedroom residences, through to several penthouses on level 15. There will be 1,380 sqm&nbsp;dedicated to wellness-inspired amenities including shaded outdoor dining nooks, a fire pit, barbecue area, sunset lounge, gym, yoga deck, magnesium lap pool, sun deck, a sauna, steam room, and cold plunge pool.

BPG put together the 2,430 sqm super-site combines three separate titles – a vacant warehouse, an electrical &nbsp;wholesaler and an industrial shed, which were acquired in two separate transactions over a 12 month period. &nbsp;

<img alt="BPG Developments secures development approval for $250 million Newstead project" data-entity-type="file" data-entity-uuid="d007d4fb-9c44-4e54-b79e-50b68711ebbd" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Final%2012_Podium%20Plaza%20View_r.jpg?VersionId=w6zql5hPjAp3j1..ZTCaYLzN65Ora8Z2" />

BPG was founded by industry veterans Nick Parr and Glen Williams. Parr said the project feels like a "coming home of sorts" for the pair, as they've both spent&nbsp;both spent the majority of their lives living in Brisbane's inner north. &nbsp;

“I lived just up the road in Teneriffe for most of my childhood," Parr said.

"We saw this site as an opportunity to deliver a timeless project in arguably Brisbane’s most popular suburb, where &nbsp;the standard for luxury design and amenities is incredibly high."

Parr believes Brisbane is in a bit of a "sweet spot" currently, in that&nbsp;construction prices have stabilised and demand has continued to climb which means the market is tightening up.&nbsp;

“The Brisbane market is unique in that there is no shortage of sites with existing development approvals, the issue is around the availability of builders who can deliver such projects. We are one of the few builder-developers who can build our own projects at scale &nbsp;so we are able to move quickly into delivery mode which gives confidence to our purchasers.” &nbsp;

Williams said they are proud of the project both&nbsp;in the sense of the significance of the site, but also in the quality and timelessness of the design. &nbsp;

“At BPG Projects we are conscious to prioritise quality over volume, so we tend to &nbsp;approach one project at a time," Williams said.

“For us we are motivated by creating a lasting legacy in our projects, so working with Plus &nbsp;Architecture to realise this vision has been a rewarding journey.” &nbsp;

BPG has appointed MOTIV to handle the sales and marketing of the new tower, which is expected to launch early next year. MOTIV Founder Carly Cottam said the project epitomises everything Newstead is about.

"Newstead is a huge success story in the revitalisation of Brisbane, and as a result it’s now one of the most popular inner suburbs, characterised by its exceptional urban design and wellness-driven lifestyle," Cottam said.

“We know this market values flexibility in floorplates, abundant storage and really liveable &nbsp;kitchens and interiors. That’s why designing an entire building around the owner occupier market with 100 &nbsp;percent of the floorplates representing two or three-bedroom residences mean this project is primed to appeal to the right audience.” &nbsp;

BPG completed Sable Palm Beach on the Gold Coast in 2019, and has plans for more developments in the suburb, as part of their $500 million development pipeline.

Joel Robinson

BPG Developments secures development approval for $250 million Newstead project

With three projects currently in market in Elizabeth Bay and Mosman, two of which are under construction and completing next year, apartment developer Toohey Miller is expanding its new development pipeline across Sydney.

<a href="https://www.apartments.com.au/developers/toohey-miller">Toohey Miller</a>, led by Nick Couloumbis, has filed plans for <a href="https://www.apartments.com.au/new-apartments/oxford160-160-oxford-street-paddington-nsw-2021">Oxford160</a>, 44 new apartments across a nine-storey building on Oxford Street in Paddington. It will have 12 apartment designated as affordable housing as per the Housing SEPP 2021 mid-rise reforms which trigger increased height limits, and street-level retail spaces.

The vision for the project is to create a "welcoming and family-friendly place to live with a mix of quality and affordable homes to support the Paddington community at different life stages."

Designs prepared by Smart Design Studio outline a contemporary, articulated streetwall along Oxford Street, stepping back at the upper levels to mitigate bulk and improve visual integration with the local character. A new laneway will improve pedestrian connectivity to Shadforth Street, while communal open spaces are integrated at both ground and rooftop levels.

<img alt="Oxford160" data-entity-type="file" data-entity-uuid="0d6e77ed-8c25-4c52-a82d-dd076c66c777" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-12-01%20at%209.52.46%E2%80%AFAM.png?VersionId=hjYcxIWIDOn7JWeom6RzIz7MWc1VG6HF" />

According to the Urban Design Supporting Letter prepared by architect and urban designer Matthew Pullinger, the new scheme “represents a contextually sensitive, responsive and high quality renewal of the site and the broader urban landscape”.

Pullinger said there are a range of benefits to the project, namely its contribution to the renewal of "this part of Oxford Street as a distinctive higher density urban high street and a defining element of greater Sydney’s urban character, thereby enhancing the vitality and liveability of this important street."

The new building will replace&nbsp;a dated 1960s-era apartment block which has 27 studio apartments.&nbsp;Design documents note that the current structure detracts from the character of Oxford Street, with the proposal seeking to restore and enhance the continuity of active shopfronts along the northern edge of the street.

The last project to launch on Oxford Street sold out immediately. It was fashion legend Robby Ingham's The Cambrian, which sold all of its 15 apartments in the first five hours of its weekend launch in 2023 through Ben Stewart.

Toohey Miller plans rare new apartment development on Oxford Street, Paddington 

<a href="https://www.apartments.com.au/developers/geocon-group">Geocon</a>&nbsp;is advancing its plans for its new&nbsp;mixed-use precinct in Braddon, updated the designs for the prominent site at the intersection of Northbourne and Wakefield Avenues.

The Canberra-based developer is proposing 558 apartments and seven commercial tenancies across four buildings under a staged application first lodged in 2023. The project also includes four levels of basement parking, communal spaces, pedestrian links, and landscaping enhancements.

While the development’s scale remains consistent, the current amendment introduces extensive changes to apartment layouts, building envelopes, façade articulation, and basement design.

According to the Design Statement by <a href="https://www.apartments.com.au/architects/cox-architecture">Cox Architecture</a>, these adjustments were driven by two core objectives: “enhancing apartment and common area amenity” and “ensuring acknowledgement of the housing design guidelines, entity advice, and planning expectations, while retaining the integrity of the original architectural concept”.

<img alt="Northbourne and Wakefield Avenues" data-entity-type="file" data-entity-uuid="066194ad-d73f-49b7-8e39-09e20690a7ac" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/pers%202.png?VersionId=I7eLnim8erdwd2Yu1N5sIcLSndeOK_TC" />

The revised apartment mix has been rebalanced to increase diversity and affordability, including a broader range of unit sizes and a higher proportion of three-bedroom dwellings. The updated design also removes problematic layouts, such as “snorkel” bedrooms and internalised studies, to improve liveability and natural light access.

Cox Architecture noted that “studios and smaller one-beds provide entry-level housing and broaden affordability,” while the number of family-sized three-bed apartments has been increased “in direct response to market demand and policy objectives”.

The circulation spaces within the towers have been redesigned to improve wayfinding and daylight penetration, while the ground floor layout has been reworked to create clearer and more visible entry points, particularly from Northbourne Avenue.

Refinements to the building’s massing and façades have also been introduced in response to planning feedback, with additional breaks and articulation to reduce perceived bulk. “Rooftop plant and lift overruns have been integrated and screened, resolving visibility concerns,” COX stated.

Basement levels have been consolidated and made more efficient, with improvements to bike and storage facilities.

<img alt="Northbourne and Wakefield Avenues" data-entity-type="file" data-entity-uuid="a1ab9357-707d-46fd-95d7-d6e09c70f20b" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/pers%203.png?VersionId=crDXvrmDsGqFGcb_p6NSUlsr0vYsRacq" />

The precinct’s pedestrian connections have been clarified, and the public realm has been restructured to improve permeability and align with the broader Northbourne corridor urban design framework. Landscaping updates include increased deep soil zones and rooftop communal areas, with tree management to be addressed separately.

Geocon acquired the 10,633 sqm site earlier in 2023 following approval of a prior build-to-rent scheme by Evri Group. The existing nine-storey commercial building was demolished in 2022.

The current proposal, designed by Cox Architecture, is positioned as a key contributor to the ACT Government’s urban renewal vision for Northbourne Avenue, an established transport and development spine served by light rail and major arterial roads.

First look: Geocon refines plans for four-tower precinct on Braddon's Northbourne Avenue

The booming Bilinga beachfront is set for another luxury apartment development, with plans filed for KYRR, an 11-level block on the dress circle Pacific Parade.

<a href="https://www.apartments.com.au/new-apartments/kyrr-70-pacific-parade-bilinga-qld-4225">KYRR</a>, on the corner of Pacific Parade and Archer Street, will comprise 24 apartment on its prime 1,009 sqm site. There had previously been plans for a much more boutique seven-storey, five-unit scheme.

Plans have been pitched by CHM Living, an entity associated with James Quinert, the founder of Norwood Constructions which is based in Melbourne.

<img alt="70 Pacific Parade and 1 Archer Street" data-entity-type="file" data-entity-uuid="2f6159ee-3511-4b16-b9fa-ae8c008b8faf" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/site_5.png?VersionId=4n2YaBQdjXcshUAkxX8ei9X5N0v2AWqB" />

Designed by <a href="https://www.apartments.com.au/architects/byculprit">ByCulprit Architects</a>, the project includes a sculptural façade with soft curves and natural finishes, inspired by the rhythm and calm of the nearby Pacific Ocean.

According to the Town Planning Report by Town Planning Alliance, the project aspires to reflect the intent of the Medium Density Residential zone, aiming to "contribute to the city’s iconic skyline along the coastal spine" with a high degree of architectural modulation and landscaping that softens the built form.

There will be 22 large-scale three-bedroom apartments and two five-bedroom penthouses. The wellness amenities, including a gym, steam room, sauna, pool, golf simulator, and cold plunge, will sit on level one.

Kyrr will follow in the footsteps of <a href="https://www.apartments.com.au/buildings/pipis-bilinga-303-golden-four-drive-bilinga-qld-4225">PIPIS</a> in Bilinga by SIERA, which is all but sold out with just one of its luxury 19 apartments left to sell. The building set suburb records, with the penthouses both selling for over $8 million. Down the road is Bilinga House, which has a wider mix of configurations and price points starting from just over $1.2 million.

First look: Bilinga beachfront set for new luxury apartment development, KYRR

Conrad Gargett

<html><body>
As Apartments.com.au's series looking at each entry in the <a href="/news/southbank-by-beulah-designs-revealed-at-future-cities-symposium">"Southbank by Beulah"</a> design competition draws to a close, the announcement of the winning design is expected to be imminent.

With that in mind let's take a look at OMA and Conrad Gargett's entry - The Base. As the name suggests the design has avoided the temptation of other designs in providing the tower with a crowning feature, instead opting to focus attention at its base.

According to the architects, The Base has been designed to function as a 24/7 mixed-use vertical city accommodating cultural, commercial, educational and social programmes supported by retail, and food and beverage tenancies. 

The Base follows the the site footprint and then tapers inwards to a slab 100m above the city. Within this volume, different programs are distributed strategically to create dynamic vertical movement, and are rendered distinguishable from both inside and outside through façade elements.

Open arches at street level, provide a contemporary re-interpretation of Melbourne's arcades, inviting the public into a sheltered extension of both the street life surrounding the building, and of Melbourne itself.

<blockquote>
The Base of the building is a 24/7 mixed-use vertical city in which many cultural, commercial, educational and social program elements have their unique spot bound together by the more generic program of retail and food &amp; beverage. In this vertical city, there are highways of movement through the large express escalators, shortcuts by elevators, and laneways to wander on through the normal escalators, stairs, and voids. The planning of the Base builds on the principle of large scale public invitation and open arcades after which a vertical wonderland of discovery awaits. It is a vertical sheltered extension of both the streetscape surrounding the building, and Melbourne itself.

The Base is the foundation of the project, giving it its 24/7 livelihood. It represents the urban experiment Melbourne is looking for – an urban living lab. We have deployed a strategy to stretch the boundaries of current policies in the Base for the benefit of the public good. The Base starts as the site and tapers back to a slab 100m above the city. In this tapered volume, the different program elements, clearly readable behind the facade, are distributed strategically to create large vertical movement.

- OMA
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/oma_conrad_gargett_01.jpg" rel="gallery-all" title="The Base would rise to a height of 345m. Image: OMA + Conrad Gargett"><img alt="" class="image-article-full-width-580px" height="870" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/oma_conrad_gargett_01.jpg?itok=GygnQi7h" title="The Base would rise to a height of 345m. Image: OMA + Conrad Gargett" width="580"></a>

<figcaption>The Base would rise to a height of 345m. Image: OMA + Conrad Gargett</figcaption></figure>The Base also includes the BMW Experience Centre which has been positioned on the corner of Southbank and City Road to mark the corner and due to its high visibility.

Although elevated above the ground to fit within the Base concept of providing a permeable and public street level, the BMW Experience Centre boasts an iconic feature – a cylindrical glass car lift – piercing through the ground and connecting the 1400 sqm basement storage and the mezzanine experience.

As one of the “special volumes” in the design team's concept, the experience centre is clad in a special façade – a dichroic glazing in the iconic BMW blue shade. The BMW logo appears in the moving lift platform that shuttles between basement and mezzanine levels. 

Moving upwards, the tower has been divided into three sections - office, hotel and residential. The office block comprises a variety of flexible floorplates that range between 1800-2200sqm  and sits right above the Base so that a significant number of lift banks are no longer required for the vertical transport in the hotel and apartments. The floor plates provide views of Southbank and City Road and include green areas on each floor on the corners facing the east and west ends which also act as visual buffers to future development at Hanover House.

The hotel block sits just above the office block and is the first upper tower programmatic segment twisting around the core. It consists of 17 floors including two amenity levels at the top and bottom of the block.

Two amenity levels at the top and bottom of the hotel block offer a variety of wellness, food and beverage, and recreational facilities, and the lower one also houses the check-in. Hotel guests can arrive at the drop off at ground level, be quickly escorted to the hotel lift bank in the central core in order to get to the calm and spacious atmosphere of the lower amenities/sky lobby for checking in. 

The residential portion of the tower has been strategically located at the top to maximise outlook and natural daylight. The gentle twist at the top of the residential component not only provides the tower with an iconic and elegant silhouette but also enhances the quality of the residences with views towards Port Philip Bay and the Royal Botanic Gardens.

The residential segment of the tower boasts particularly efficient floorplates due to the compact core layout – the efficiency of this part of the tower is 81%. Smaller units are fitted with winter gardens as extra amenity and daylight.

In response to the ambitious brief, the residential component is complemented by amenities ranging from fine dining, private party rooms, VIP movie theater, fitness, recreation, a wellness center, creche, gardens, and a pool at the base of the residential block.

An iconic feature for the entire tower, the side cuts in the residential block reveal double curved facades through the two glazed triangular skylights above the swimming pool and the gardens in the bottom amenity level. 

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/oma_conrad_gargett_0.jpg" rel="gallery-all" title="The Base at street level. Image: OMA + Conrad Gargett"><img alt="" class="image-article-full-width-580px" height="385" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/oma_conrad_gargett_0.jpg?itok=8Inyuffz" title="The Base at street level. Image: OMA + Conrad Gargett" width="580"></a>

<figcaption>The Base at street level with its sweeping arches. Image: OMA + Conrad Gargett</figcaption></figure><h2>PROJECT DETAILS:</h2>

<ul>
<li>Value: AUD 2 billion</li>
	<li>GFA/ Area: 255,000 sqm</li>
	<li>Height: 345m</li>
</ul>
<h2>CONSULTANT TEAM:</h2>

<ul>
<li>Engineering Consultant:  ARUP</li>
	<li>Traffic Engineer: AECOM</li>
	<li>Quantity Surveyor:  Rider levett Bucknail</li>
	<li>Visualisations:  MR.P</li>
</ul>
The winning design for the “Southbank by Beulah” competition will be announced on August 8th, 2018.
</body></html>

Laurence Dragomir

Southbank by Beulah: OMA & Conrad Gargett - The Base

<html><body>
With its Southbank by Beulah ‘Future Cities’ Symposium sold out to a 1,000 strong crowd, <a href="/developers/beulah">Beulah International</a> handed over the stage to the 6 competing architectural teams to reveal their design responses for the <a href="/news">118 City Road</a> site.

Working to a maximum height of 360m above street level and accommodating a GFA of in excess of 250,000 sqm, each of the teams took a unique approach to site reflecting on its position adjacent to the soon to be greened Southbank Boulevard which links the Royal Botanical Gardens to <a href="/new-apartments/southbank-vic-3006">Southbank's</a> promenade and the river beyond.

The teams initially pitched their respective designs for the site to Beulah International across two days at the recently installed Beulah Pavilion situated at Queensbridge Square, Southbank.

Designed by Samson Tiew from <a href="/architects/one-design-office">One Design Office</a>, the pavilion will act as an exhibition space for all of the design entries now that they have been publicly revealed.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/southbank_pop_up_pavilion.jpg" rel="gallery-all" title="Samson Tiew's pop-up pavilion for Beulah International. Image: Beulah"><img alt="" class="image-article-full-width-580px" height="228" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/southbank_pop_up_pavilion.jpg?itok=LKHAchxh" title="Samson Tiew's pop-up pavilion for Beulah International. Image: Beulah" width="580"></a>

<figcaption>Samson Tiew's pop-up pavilion for Beulah International. Image: Beulah</figcaption></figure>Below is a summary of each of the designs;

<h2><a href="/news/southbank-by-beulah-big-fk-the-lanescraper">BIG + FK - 'The Lanescraper'</a></h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/54b6eb4e85df98fa8a5cf9a915846f0e.jpg" rel="gallery-all" title="The Lanescraper by BIG + FKA. Images: BIG "><img alt="" class="image-article-full-width-580px" height="580" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/54b6eb4e85df98fa8a5cf9a915846f0e.jpg?itok=PFnb8dRX" title="The Lanescraper by BIG + FKA. Images: BIG " width="580"></a>

<figcaption>The Lanescraper by BIG + FKA. Images: BIG</figcaption></figure>Celebrating <a href="/developments/melbourne-vic">Melbourne's laneways</a>, 'The Lanescraper' introduces a series of laneways rising up the height of the tower providing spaces for various programmatic uses and assisting in reducing the visual mass while also providing areas of respite.

<h2><a href="/news/southbank-by-beulah-coop-himmelblau-architectus-the-beulah-propeller-city">COOP HIMMELB(L)AU + architectus - 'The Propeller City'</a></h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/57cd5cc9f84cc869dfa9edc0747109ac.jpg" rel="gallery-all" title="COOP Himmelb(l)au + Architectus' The Propeller City. Images: COOP Himmelb(l)au"><img alt="" class="image-article-full-width-580px" height="363" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/57cd5cc9f84cc869dfa9edc0747109ac.jpg?itok=peJzkIqL" title="COOP Himmelb(l)au + Architectus' The Propeller City. Images: COOP Himmelb(l)au" width="580"></a>

<figcaption>COOP Himmelb(l)au + Architectus' The Propeller City. Images: COOP Himmelb(l)au</figcaption></figure>The Propeller City concept is named so because of its propeller-like element which crowns the building and can be programmed as penthouses, or potentially a restaurant or function space.

At ground level on the corner of Southbank Boulevard and City Road's the BMW Experience centre draws on COOP Himmelb(l)au's BMW Welt in Munich as an invitation for the public to enter and explore the building.

<h2><a href="/news/southbank-by-beulah-mad-architects-elenberg-fraser-the-urban-tree">MAD Architects + elenberg fraser - 'The Urban Tree'</a></h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/03_mad_southbank-by-beulah-768x500.jpg" rel="gallery-all" title="The Urban Tree by MAD Architects + Elenberg Fraser. Image: MAD Architects"><img alt="" class="image-article-full-width-580px" height="378" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/03_mad_southbank-by-beulah-768x500.jpg?itok=CHg1nBaW" title="The Urban Tree by MAD Architects + Elenberg Fraser. Image: MAD Architects" width="580"></a>

<figcaption>The Urban Tree by MAD Architects + Elenberg Fraser. Image: MAD Architects</figcaption></figure><blockquote>
Defying the typical glass, box-like buildings of Melbourne that appear detached from the city’s historic parks and natural local terrain, MAD’s organic design introduces a silhouette of natural forms – mountain, tree, cloud – into the dense city center, offering a distinct and iconic scheme for the skyline, that reconnects citizens with nature.

The pinnacle of the design is ‘the cloud’ – a cantilevered structure that houses the public amenities for the hotel (lobby, restaurant, bar, and observation deck), and offers 360° views of Melbourne. 

- MAD Architects
</blockquote>

 

<h2><a href="/news/southbank-by-beulah-mvrdv-woods-bagot-the-stack">MVRDV + Woods Bagot - 'The Stack'</a></h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/mvrdv_wb_sbb_media_image_01.jpg" rel="gallery-all" title="The Stack by MVRDV + Woods Bagot. Image: Woods Bagot"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/mvrdv_wb_sbb_media_image_01.jpg?itok=5QAuHCCs" title="The Stack by MVRDV + Woods Bagot. Image: Woods Bagot" width="580"></a>

<figcaption>The Stack by MVRDV + Woods Bagot. Image: Woods Bagot</figcaption></figure><blockquote>
MVRDV and Woods Bagot have proposed a “new kind of skyscraper” for a landmark mixed-use site in Melbourne’s Southbank. The Stack is one of six invited entries in an architectural competition organised by the site’s owners Beulah International, a Melbourne-based developer known for its commitment to excellence in local design.

Eschewing Southbank’s typical model of podium and tower – a typology that has always promised but seldom delivered – the Stack is a confident prism with public interface on all sides.

- Woods Bagot
</blockquote>

<h2><a href="/news/southbank-by-beulah-oma-conrad-gargett-the-base">OMA + Conrad Gargett - The Base</a></h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/oma_conrad_gargett.jpg" rel="gallery-all" title="The Base by OMA + Conrad Gargett. Image: Mr.P"><img alt="" class="image-article-full-width-580px" height="549" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/oma_conrad_gargett.jpg?itok=60TfboMU" title="The Base by OMA + Conrad Gargett. Image: Mr.P" width="580"></a>

<figcaption>The Base by OMA + Conrad Gargett. Image: Mr.P</figcaption></figure><blockquote>
At a height of 345m and total GFA of 255,000 m2, the project would be the largest building that OMA designed after CCTV.  

OMA’s design proposes a tower stemming from a base that acts as a 24/7 mixed-use vertical city with cultural, commercial, educational and social program elements bound together with the more generic programs of retail, food and beverage.

In this vertical city, there are highways of movement through large express escalators, shortcuts by elevators, and laneways to wander on through normal escalators, stairs, and voids.

The Base follows the outline of the site and then tapers back to a slab 100m above the city

- OMA
</blockquote>

<h2><a href="/news/southbank-by-beulah-un-studio-cox-architecture-the-green-spine">UN Studio + COX - 'The Green Spine'</a></h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/unstudio_cox.png" rel="gallery-all" title="The Green Spine by UN Studio + COX. Image: COX "><img alt="" class="image-article-full-width-580px" height="517" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/unstudio_cox.png?itok=jUDyOmQC" title="The Green Spine by UN Studio + COX. Image: COX " width="580"></a>

<figcaption>The Green Spine by UN Studio + COX. Image: COX</figcaption></figure><blockquote>
Cox Architecture and UN Studio have imagined ‘The Green Spine’ for International design competition ‘Southbank by Beulah’.

The distinct design is the product of the two firms’ collaborative, conceptual thinking of future living. Characterised by twisting cascades of greenery that appear to be cut out from the tower forms, Cox Architecture and UN Studio’s submission considers nature, culture and well-being within the urban framework.

- COX Architecture
</blockquote>

The Southbank by Beulah designs will be exhibited at the Beulah Pavilion until August 1, located in front of the Red Stair Amphitheatre in Southbank.

The winning design for the “Southbank by Beulah” competition will be announced on August 8th, 2018.

Editor's note 06/08/2018: Links have been added to each individual entry as they are published on the site. Click on the heading of each to open the corresponding article.
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