One of North Sydney's best-known commercial buildings could become hundreds of new homes, with insurance giant Zurich Australia lodging a State Significant Development Application (SSDA) to transform 5 Blue Street into a mixed-use residential development above North Sydney Station.

Rather than demolishing the existing building and starting again, Zurich is proposing an adaptive reuse project that would convert the landmark office building into a 15-level residential development delivering 62 apartments, 86 affordable co-living dwellings, activated retail and significant upgrades to the Blue Street Plaza.

The proposal reflects a growing trend of commercial property owners repositioning ageing office assets into residential housing as Sydney grapples with housing supply shortages and changing workplace demand.

<img alt="Zurich" data-entity-type="file" data-entity-uuid="0bba7d12-06dc-4375-aad7-238c94b21ac5" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-22%20at%2010.42.05%E2%80%AFAM.png?VersionId=NJl5oLAEBDGuPmY3RnyliKODjMc8lvRh" />

Located directly above North Sydney Metro and train station, the 3,051 sqm site occupies one of the most strategically positioned parcels of land on Sydney's Lower North Shore.

Designed by fjcstudio, the proposal seeks to retain and adapt much of the existing structure while creating a contemporary residential address that better connects with the public domain surrounding North Sydney Station.

The application proposes two basement levels, ground floor retail, affordable co-living accommodation across the podium levels, and apartments above, while preserving and enhancing the publicly accessible Blue Street Plaza.

Rather than pursuing maximum apartment numbers, Zurich has opted for a housing mix heavily weighted towards larger owner-occupier residences.

The proposal includes 62 build-to-sell apartments comprising 12 one-bedroom, 19 two-bedroom, 29 three-bedroom apartments and two premium penthouses. It also incorporates 86 affordable co-living dwellings, which would be managed in perpetuity by a Community Housing Provider.

That balance between traditional apartments and affordable housing reflects the NSW Government's push to increase housing diversity around major transport infrastructure.

The proposal has been lodged concurrently with a rezoning application, with Zurich arguing the site is ideally positioned to support additional housing given its immediate proximity to public transport, employment and services.

"The proposal aims to respond to the housing challenges facing Sydney through the delivery of diverse housing types in a highly accessible location," the design report by fjcstudio states. It also seeks to improve pedestrian amenity through upgrades to Blue Street Plaza while creating a high-performing residential building that responds to the surrounding context.

<img alt="Zurich" data-entity-type="file" data-entity-uuid="36082e15-c636-4481-bb68-5a5f6443fe39" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-22%20at%2010.41.36%E2%80%AFAM.png?VersionId=5P6VD.fvmqjQfIG3TWWMRXxQWiQBjeFB" />

Rather than replacing the commercial building, fjcstudio has developed a design that works with the existing structural framework above the rail corridor, an approach that significantly reduces demolition while allowing the site to be repositioned as a mixed-use residential precinct.

The existing structural constraints have informed much of the building's design, including its relationship with Blue Street and surrounding public spaces.

The building has been designed as a slender tower rising above a clearly defined podium, with vertically expressed façades intended to reduce the perceived bulk while reinforcing North Sydney's emerging skyline.

According to fjcstudio, the architectural language responds directly to the surrounding commercial towers while maintaining a finer grain expression more closely aligned with the neighbouring Lavender Bay streetscape.

The tower incorporates articulated façade elements, landscaped podium edges and recessed upper levels to soften its appearance and improve pedestrian amenity below.

A significant component of the proposal is the revitalisation of Blue Street Plaza.

The existing public space has long served as one of the primary pedestrian connections between North Sydney Station, Greenwood Plaza and Blue Street, yet its role is expected to become even more important following the opening of Sydney Metro.

Zurich's proposal seeks to strengthen that role by improving landscaping, introducing new retail frontages, enhancing pedestrian permeability and creating more active edges throughout the day and evening.

Ground floor retail would wrap the plaza, while separate residential and co-living entries have been designed to improve wayfinding without reducing street activation.

Landscape design has been integrated throughout the podium and public realm, softening what is currently one of the most heavily urbanised parts of North Sydney.

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fjcstudio has carefully oriented apartments towards Sydney Harbour and the CBD while using privacy blades and articulated façades to minimise overlooking between neighbouring buildings.

Large framed openings along the western elevation maximise harbour outlooks, while the eastern apartments have been angled towards the south-east to improve privacy from neighbouring development.

The project forms part of the continuing transformation of North Sydney from a predominantly commercial CBD into a genuine mixed-use city centre.

Since the completion of Victoria Cross Metro Station, developers have increasingly shifted their attention towards residential projects capable of leveraging the area's unparalleled transport connectivity.

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FiveX recently lodged plans for a 61-storey, 490-apartment tower that would become one of the tallest residential buildings in North Sydney if approved.

Aqualand continues to expand its Lower North Shore presence following the completion of AURA on Walker Street and its recent St Leonards and Roseville proposals.

Developers are also progressing projects throughout Walker Street, Miller Street and the Victoria Cross precinct as demand for well-located owner-occupier apartments continues to strengthen.

Joel Robinson

First look: Zurich targets North Sydney office conversion with 148-unit proposal above Metro station

Busy developer Aqualand Prestige has formally taken the next step in its expansion across Sydney's Lower North Shore, lodging a State Significant Development Application (SSDA) for its long-held Archer Street site in Chatswood.

The application covers <a href="https://www.apartments.com.au/new-apartments/51-55-archer-street-chatswood-nsw-2067">51-55 Archer Street</a>, a 1,767 sqm amalgamated site on the eastern edge of the Chatswood CBD, where the developer is seeking approval for a 45-level mixed-use tower delivering 114 apartments, including a significant affordable housing component, alongside retail, commercial space and six basement levels of parking.

The SSDA marks the latest milestone for a project Aqualand has been quietly progressing over the past two years. The developer first secured the site for its Aqualand Prestige platform before undertaking an alternative design excellence process with PTW Architects, ultimately avoiding a formal design competition through the Housing Delivery Authority pathway.

The proposal has evolved considerably from Aqualand's original concept. The revised scheme has been designed around larger owner-occupier product, with an unusually high proportion of three and four-bedroom apartments, targeting the more affluent buyer profile, and downsizer, emerging across the North Shore.

<img alt="Archer St" data-entity-type="file" data-entity-uuid="0171204c-5811-41b5-9b09-2335d1b7c3d0" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-22%20at%208.52.48%E2%80%AFAM.png?VersionId=6YTuxfq.puZo7k2wbfgemcO5K3QfXYGQ" />

The 114-apartment mix comprises six studios, 27 one-bedroom apartments, 18 two-bedroom apartments, 50 three-bedroom residences and 13 four-bedroom homes. A quarter of the building will be dedicated to affordable housing, well above the mandated 15 per cent&nbsp;

PTW has structured the building vertically, with affordable housing across levels one to six, premium apartments through levels seven to 31, duplex skyhomes on klevels 32 to 43, a penthouse on level 44, and a rooftop plant level above. Six basement levels will provide resident parking and servicing.

The tower is proposed to reach approximately 154 metres, placing it among a growing collection of residential high-rises transforming Chatswood's skyline.

Rather than competing purely on height, PTW says the design has been driven by creating a slimmer tower capable of delivering significantly larger apartments.

"The primary objective of this project was to create a distinctive building that stands out from the recently approved or built structures in the Chatswood area," the design report states, noting the structural efficiency allows greater investment into apartment quality and resident amenity.

Residents would have access to more than 450 sqm of communal open space including landscaped gardens, swimming pool, rooftop entertaining areas, fitness spaces, community gardens, children's play areas and barbecue facilities.

A major focus of the design has been the public domain.

The ground plane has been opened up through landscaped terraces inspired by Willoughby's sandstone ridges, with native planting, public seating, artwork, retail activation and a series of gathering spaces intended to soften what has traditionally been a hard commercial streetscape.

The landscape strategy references Blue Gum forests once common throughout the area, while incorporating Indigenous storytelling, public art and lighting installations to strengthen the connection to Country.

Chatswood has been one of Sydney's busiest apartment markets over the past 12 months, with a steady pipeline of both new project launches and fresh development applications.

Hyecorp recently launched Celine, a 122-apartment development just along Archer Street, while Changfa and Huirong Group are progressing The Anderson, an 84-apartment project on Anderson Street.

Develotek recently secured approval for a 101-apartment tower on Pacific Highway, while Tian An LFD received the green light for Hammond Greens, its apartment development on the edge of the Chatswood Bowling Club.

Commercial property developer FiveX is also making its move into the residential market. Last month it lodged plans for a 61-storey tower with 490 apartments, which, if approved, would become one of the tallest residential buildings in Chatswood.

Read more:&nbsp;<a href="https://www.apartments.com.au/news/nsw/first-look-fivex-targets-chatswood-skyline-with-61-storey-tower-after-north-sydney-plans">First look: FiveX targets Chatswood skyline with 61-storey tower after North Sydney plans</a>

Aqualand is also expanding its development pipeline following the launch of its luxury residential brand, Aqualand Prestige. The developer has delivered a string of high-end apartment projects across Sydney's affluent suburbs over the past decade, most recently AURA by Aqualand on Walker Street in North Sydney.

[smartcode_project:default project_id=30959 project_image_fid=292863]

It has since quietly assembled its next wave of projects.

Earlier this year Aqualand launched Boronia in Roseville, a boutique 111-apartment development on Larkin Street. The project is one of the first significant apartment developments to launch in the suburb ahead of what is expected to become one of Sydney's most active new housing precincts under the NSW Government's Low and Mid-Rise Housing reforms, which allow greater density around train stations.

[smartcode_project:default project_id=152095 project_image_fid=373685]

The developer has also lodged plans for a two-tower, 413-apartment development on Herbert Street in nearby St Leonards, further strengthening its presence across the Lower North Shore.

Beyond that, Aqualand remains behind the final stage of Barangaroo, where plans will deliver a five-hectare mixed-use precinct comprising new homes, retail, hospitality and community facilities, alongside a new Metro entrance and more than two hectares of public open space, completing the Barangaroo precinct.

Read more:&nbsp;<a href="https://www.apartments.com.au/news/nsw/central-barangaroo-development-takes-big-step-with-concept-proposal-approval">Central Barangaroo development takes big step with concept proposal approval</a>

Read more:&nbsp;<a href="https://www.apartments.com.au/news/nsw/first-look-aqualand-joins-st-leonards-apartment-party">First look: Aqualand joins St Leonards apartment party</a> 
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First look: Aqualand pushes ahead with Chatswood apartment tower as SSDA lodged for Archer Street

Mass timber is becoming an increasingly popular construction material in apartment developments, but Adelaide developer <a href="https://www.apartments.com.au/developers/otello">Otello</a> is taking the approach a step further.

At its new <a href="https://www.apartments.com.au/new-apartments/flowe-bowden-18-gibson-street-bowden-sa-5007">Flowe Bowden</a> development, the exposed cross-laminated timber (CLT) structure isn't just about reducing the building's environmental footprint. It also forms the foundation of a broader wellness strategy, influencing everything from indoor air quality and natural materials to the way residents move through and experience the building.

The 115-apartment mixed-use development, designed by Melbourne-based architecture practice Fieldwork, will occupy a prominent island site opposite Bowden Village Reserve, combining one, two and three-bedroom apartments with retail and a dedicated wellness destination.

[smartcode_project:default project_id=152022 project_image_fid=375528]

Wellness isn't confined to a gym or shared resident facility at Flowe. Instead, Fieldwork embedded the concept into the building itself.

The development has been split into two residential wings connected by a naturally ventilated central breezeway, replacing traditional enclosed corridors with open-air walkways that improve natural light, encourage cross ventilation and create more opportunities for neighbourly interaction.

"Rather than treating wellness as something that only happens on the ground floor, our response integrates it throughout the building, which led us to ask what it really means to design a healthy building," Fieldwork Director Quino Holland said.

[smartcode_project:default project_id=152022 project_image_fid=375531]

The building's architecture also reflects Bowden's industrial heritage. The lower podium references the area's historic brick and sandstone buildings, while the upper levels transition to exposed CLT, allowing the timber structure to become a defining feature throughout the apartments and shared spaces.

The use of mass timber sits alongside a range of sustainability initiatives, including a fully electric, gas-free design, rooftop solar and a targeted 5 Star Green Star rating.

[smartcode_project:default project_id=152022 project_image_fid=375524]

Inside the residences, the focus remains on natural, durable materials. Blackbutt engineered timber flooring, exposed CLT ceilings, porcelain surfaces and warm timber joinery create a calming interior palette, while low-VOC finishes and responsibly sourced materials have been selected to improve indoor air quality.

Kitchens have been designed as the centrepiece of each apartment, featuring porcelain island benchtops, timber-look cabinetry and brushed steel tapware, with layouts that maximise natural light and ventilation.

[smartcode_project:default project_id=152022 project_image_fid=375530]

The more traditional interpretation of wellness comes in the form of Level Eleven, a two-storey wellness club spanning the ground floor, mezzanine and first floor.

The facility will include a gym, yoga and reformer Pilates studios, Finnish and infrared saunas, magnesium hot and cold plunge pools, and dedicated recovery spaces. Unlike many residential wellness facilities, Level Eleven will also operate commercially, allowing the broader Bowden community to access the venue while giving residents exclusive membership benefits.

The ground floor has also been designed around everyday living. A café overlooking Bowden Village Reserve will activate the street frontage, while a bike workshop with tool storage, co-working space and dog wash has been incorporated to support daily routines and encourage interaction between residents.

"Flowe brings together my two biggest passions, creating places and creating healthier lives," Otello founder Daniel Harris said.

"We wanted to create something Adelaide hasn't seen before, a genuinely healthy building, where the way you live is lifted without even trying."

Flowe is positioned directly opposite Bowden Village Reserve and within walking distance of Bowden Railway Station and the Adelaide Entertainment Centre, placing future residents just minutes from the Adelaide CBD while remaining connected to one of the city's most established urban renewal precincts.

[smartcode_project_cta:default project_id=152022]

Otello launches wellness-focused Flowe Bowden with Adelaide-first mass timber apartment design

Not all apartment amenities are immediately visible.

Swimming pools, gyms, rooftop terraces and residents' lounges have long featured on buyers' wishlists, but as the way Australians live has changed, so too have the features that make apartment living more convenient.

Increasingly, buyers are placing value on the practical aspects of day-to-day life. Fast internet, EV charging, secure bike storage, flexible workspaces and parcel management are becoming just as relevant as lifestyle amenities, reflecting changing habits and expectations.

Online shopping has been one of the biggest drivers of that shift.

Australians spent a record $82.6 billion shopping online in 2025, with almost one in every four retail dollars now spent digitally, making parcel deliveries a routine part of everyday life rather than an occasional convenience.

For apartment residents, however, receiving those deliveries isn't always straightforward.

Without someone home to accept a parcel, deliveries can be redirected to a nearby Post Office, left in building foyers or common areas, or require building management to temporarily store packages. As apartment living continues to grow across Australia's cities, parcel management has become an increasingly important consideration for both residents and developers.

Australia Post's Parcel Locker network is one response to that shift.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/KPZ9j5FRdsQ?si=Qztc1dNP3ZvEIUhb" title="YouTube video player" width="560"></iframe>

Rather than relying on home delivery, eligible parcels can be directed to a nominated Parcel Locker, where they're securely stored until collected. Once a parcel arrives, residents receive a notification through the AusPost app or SMS and can retrieve it using a one-time code or QR code at a time that suits them.

The network has expanded to more than 1,500 locations nationwide, with Parcel Lockers positioned at Post Offices, shopping centres, supermarkets, transport hubs and, increasingly, within or alongside residential developments.

That growing presence reflects a broader change in how apartment buildings are being planned.

Developers are increasingly considering the operational side of apartment living alongside traditional lifestyle amenities. Just as secure mailrooms, bicycle storage and EV charging have become more common inclusions, parcel management is emerging as another feature that supports everyday convenience.

It also helps preserve the arrival experience within a building. Carefully designed lobbies and communal spaces can quickly become cluttered when deliveries accumulate, while secure parcel solutions reduce the likelihood of missed deliveries or parcels being left unattended.

For buyers comparing apartments, these everyday details are becoming part of the decision-making process.

Location, floorplans and finishes remain fundamental, but the features that simplify daily life are carrying greater weight than they once did. As online shopping continues to shape consumer behaviour, secure parcel delivery is increasingly becoming another amenity worth looking for.

Parcel delivery is joining the apartment amenity checklist

Inca Property Group has lodged a State Significant Development Application (SSDA) for Dawn, a 53-apartment oceanfront development overlooking Mona Vale Beach.

The proposal, at 35-39 Darley Street East, would replace an existing 18-apartment strata building with a new owner-occupier-focused development comprising 53 two and three-bedroom apartments, including nine affordable built-to-rent residences delivered under the State's infill affordable housing scheme.

Positioned on a 2,679 sqm elevated site around 280 metres from Mona Vale Beach, the development has been designed to maximise panoramic ocean views while responding to the site's sloping topography.

<a href="https://www.apartments.com.au/developers/inca-property-group">Inca Property Group</a> Managing Director Josh Thompson said the State Significant pathway provided greater certainty for projects of this scale.

"This State Significant pathway gives the team real certainty to progress <a href="https://www.apartments.com.au/new-apartments/dawn-35-39-darley-street-east-mona-vale-nsw-2103">Dawn</a> through to completion," Thompson said.

"It allows us to acquire a one-off site, design it carefully and deliver the right offering for the suburb, assessed by the NSW Government's planning department."

The project is one of the first developments in the area to be assessed under the NSW Government's Low and Mid-Rise Housing policy, with the site sitting on the edge of the policy's designated inner area.

The proposal includes three basement levels providing 124 car spaces, alongside a range of resident amenities including a swimming pool, gym, sauna, wellness facilities and private plunge pools for selected ground-floor and penthouse apartments.

<img alt="Dawn" data-entity-type="file" data-entity-uuid="fc1a1daf-0ce4-4f12-9076-b1fa553c7a91" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-21%20at%208.42.11%E2%80%AFAM.png?VersionId=4GZ9h.gpNkTljbxyAET8Jfhv51XUamDm" />

Thompson said Dawn had been designed specifically for owner-occupiers and downsizers, a buyer profile that has driven demand across Inca's recent Upper North Shore developments.

"The majority of buyers in our recent North Shore projects have been downsizers, and we are learning exactly what this market is looking for. Beyond the location itself, we have included resort-style amenities to deliver a genuine lifestyle offering," Thompson said.

Located within walking distance of Mona Vale Beach, the town centre, Mona Vale Golf Club and the Royal Motor Yacht Club, Dawn represents Inca's first Northern Beaches project following the sell-out of Tara on Park in Waitara and Ellis Residences, currently under construction in St Ives.

Construction will be undertaken by Inca's in-house construction arm, GOP Constructions.

Dawn is the latest major apartment proposal for Mona Vale, with the suburb emerging as one of the key beneficiaries of the NSW Government's new Low and Mid-Rise Housing policy.

New developer One Living, led by industry veteran Joseph Scuderi, recently secured a site on Mona Vale Road, on the border of Mona Vale and Pymble, where it is planning around 140 apartments.

IPM is also planning its third project in Mona Vale, significantly increasing the scale of its previous developments with an 82-apartment proposal at <a href="https://www.apartments.com.au/new-apartments/159-167-darley-street-west-mona-vale-nsw-2103">159-167 Darley Street West</a>, opposite Bayview Golf Course and less than 800 metres from Mona Vale town centre.

Read more:&nbsp;<a href="https://www.apartments.com.au/news/nsw/one-living-enters-sydneys-new-apartment-market-with-northern-beaches-site-acquisition">One Living enters Sydney's new apartment market with Northern Beaches site acquisition</a>

Read more:&nbsp;<a href="https://www.apartments.com.au/news/nsw/first-look-ipm-plans-third-mona-vale-project">First look: IPM plans third Mona Vale project</a>

First look: Inca eyes Mona Vale with State Significant DA for Dawn apartments

Communications Collective

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As part of Melbourne Design Week 2019, Communications Collective is hosting <a href="https://www.ngv.vic.gov.au/program/collectivity-talks-human-centred-design/">'Collectivity Talks: Human-Centred Design'</a>, a panel discussion bringing together designers, data analysts and architects to debate what it means to place the user at the centre of every step of the problem-solving and design process. The event is currently sold out, pending the release of further tickets.

The panel includes a diverse group of industry leaders from Cantilever Interiors, NH Architecture, Schiavello and HIP V. HYPE as they explain how they execute and experiment with human-centred design. The panel will delve into the creation of value through design, the importance of design outcomes for users and the processes used to enhance products and the places we inhabit with a human-centred approach.

Communications Collective director Genevieve Brannigan says the panel will provide a fascinating insight into one of the key trends shaping design across digital, the built environment and product design.

<blockquote>
“Human-centred design is about empathy with the user’s needs, and it’s a critical strategy that informs good design today. For example, a workplace that is designed through user consultation will provide ongoing efficiency and, not least, create value and enjoyment.” 
</blockquote>

The event is being hosted at the NH Architecture office on Wednesday 20 March.

<h2>Details:</h2>

<ul>
<li>6:15-7:45pm Wednesday, 20 March 2019</li>
	<li>
	NH Architecture, Level 7 Cannons House, 12-20 Flinders Lane Melbourne
	</li>
</ul>
<h2>
Panellists:</h2>

<ul>
<li>
Martin Heide - Design lead at NH Architecture and studio leader at RMIT University. Heide has been working with his students on urban design projects looking at how people interact with our cities. 
	Heide says digital technologies and data have become a key tool for understanding how people use their built environment. </li>
	<li>
Samantha Simpson - Data Analyst from People &amp; Culture Consulting at Schiavello, applies human-centred design to workplace design, one of the other important areas for its use. Working with clients on workplace strategy and change management, Schiavello collects data that informs the “why” behind new ways of working.</li>
	<li>
Travis Dean - Director at Cantilever Interiors. The interaction between a tried-and-tested system and the individual needs of the user is paramount for Cantilever Interiors - a design-focused kitchen manufacturing company that applies a systematic approach to its products.</li>
	<li>
Liam Wallis - Founder at HIP V. HYPE.  Wallis describes human-centred design as a “first principles-based approach. HIP V. HYPE is a multi-disciplinary design led practice with expertise spread across four pillars: development, design, sustainability and research.</li>
</ul>
<h2>What they say... </h2>

<blockquote>
“We’ve got quite a bit of data now coming through, with beacons that allow us to track people by their mobile phones. You can track pedestrian movement, for example in big train stations, so we’re using that a lot for public projects.

The information we have from those programs and technologies now feeds into the design process but then there’s that point where you need to innovate, and innovation only happens if you challenge the results.”

- Martin Heide
</blockquote>

 

<blockquote>
“We focus on the people who are going to be using the space and think about the experiences they are going to have in the workplace.

We can identify trends in the workspace or perhaps some values might be uncovered. For example, we might reveal that a client’s employees are passionate about well-being and having a workspace that supports their well-being, is important.

In terms of making sure it’s a human-centred design, by taking that three-pronged approach you’re making sure that everyone’s voice is heard to then respond accordingly with a strategy that informs the design.” 

- Samantha Simpson
</blockquote>

 

<blockquote>
"What’s the need, who is the user and ultimately how can we curate a design team to best respond to that person’s requirements? 

In a project such as Nightingale 2, where sustainability will be highly important for residents, that means working out how to provide an apartment that is more comfortable, has cleaner fresher air, costs less to operate and is easy to use. 

We call this approach Low Impact Living. Designing with people in mind at every stage of project procurement is fundamental to our approach.” 

- Liam Wallis
</blockquote>

 

<blockquote>
“Our products are designed from client feedback and the loop that we have with our projects but the system is integral to the product. Through tailored site visits and meetings, we identify what the client’s key requirements are.

Those technological advances tie in with a human-centred design approach. It’s a conversation that puts the user at the centre as opposed to being told how to use something by someone else.”

- Travis Dean
</blockquote>
</body></html>

urban.com.au

Collectivity Talks: Experts explore the power of human-centred design as part of Melbourne Design Week

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In keeping with the flavour of the week and in the lead up to Open House Melbourne 2018 this coming weekend (Saturday 28th and Sunday 29th July), Apartments.com.au is highlighting events on the program which provoke discourse about our built environment and encourage us to consider how our cities develop in the future.

Apartments.com.au will also be present during OHM2018 to provide a weekend roundup.

Entering its 11th year, Open House Melbourne encourages industry and the public alike to consider the design, development and growth of our city and encourage curiosity in Melbourne’s built environment with 224 sites and 87 new buildings in the program. The City of Melbourne alone is hosting 84 buildings open to the public.

<blockquote>
Melbourne is a city full of historic architecture and modern design just waiting to be explored and we’re encouraging people to explore Open House Melbourne this July.

From amazing and well-known buildings such as the State Library of Victoria, to recent architectural gems including Buxton Contemporary in Melbourne’s arts precinct, there’s something sure to surprise everyone. The City of Melbourne is a proud partner of Open House Melbourne and we’re excited to provide people with a behind the scenes peek at some of our most iconic sites and learn about the people who shaped them and the stories they have to tell.

- Sally Capp, Lord Mayor of Melbourne
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/urban_city_mb.jpg" rel="gallery-all" title="OHM2018 will promote discourse around our built environment. Image: Mark Baljak/Urban.com.au"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/urban_city_mb.jpg?itok=pmjD82pw" title="OHM2018 will promote discourse around our built environment. Image: Mark Baljak/Urban.com.au" width="580"></a>

<figcaption>OHM2018 will promote discourse around our built environment. Image: Mark Baljak/Apartments.com.au</figcaption></figure>Additionally, in response to the big ideas discussed at the globally-focused <a href="https://forum.naomimilgromfoundation.org/">Living Cities Forum</a> on the Thursday prior, a panel of Melbourne design and planning experts will discuss how these apply to some of our city’s biggest challenges including rapid population growth, housing, densification/sprawl, and congestion at the Ethical Cities Panel on Friday 27th July presented by Open House Melbourne, Communications Collective, and the Naomi Milgrom Foundation.

The panel will address questions such as; Where are we failing? Who is innovating? How can we collectively ensure our city thrives? What does the future hold for Melbourne?  

Highlights in the City of Melbourne during and in the lead up to the weekend include:

<h2>Collectivity Talks – Ethical Cities panel</h2>

Friday 27 July 2018 | 12.30pm–1.30pm | Clemenger BBDO Auditorium, NGV International 180 St Kilda Road, Southbank 3006 

A panel of leading Melbourne and planning experts will come together to distil the big ideas discussed at the 2018 Living Cities Forum in a free* lunchtime talk, as part of Open House Melbourne’s July program. 

The Ethical Cities panel takes the global focus of the full day Living Cities conference and gives it a ‘hyperlocal’ twist to look at some of Melbourne’s biggest challenges, including rapid population growth, housing, densification/sprawl and congestion.

Moderated by Communications Collective director Genevieve Brannigan, the panel features:

<ul>
<li>Brighid Sammon - Senior Urban Planner at Hansen Partnership and 2017 national Young Planner of the Year;</li>
	<li>Claire Grealy, - Director, economics and social advisory, at Urbis;</li>
	<li>Kath Sundermann - Associate Director at MGS Architects; and</li>
	<li>Meaghan Dwyer - Principal at John Wardle Architects.</li>
</ul>
Each of the panellists brings a wealth of experience in placemaking and community building as well as a passion for positively shaping the future of our cities, they are well-placed to pick up the Living Cities Forum theme, ‘Shaping Society’.

Inverting the usual wisdom that political, economic and social forces shape our urban environments, the panel will consider how aiming for the best possible architecture and urban design could, in fact, influence these larger forces to create better, more sustainable communities, with happier, more involved citizens.

*Attendance is free but <a href="http://Highlights%20in%20the%20City%20of%20Melbourne%20include:">registration</a> is essential.

<h2>Melbourne Metro Tunnel Walking Tour </h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/mmetro.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="330" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/mmetro.jpg?itok=V-1p9wfU" width="580"></a>

<figcaption> </figcaption></figure>When: Saturday 28 + Sunday 29 July 2018

Join the Metro Tunnel team on a walking tour along Swanston Street between the sites of the two new underground train stations in the CBD.

Put on your hard hat and zip up your high-visibility vest as you visit key locations including City Square, Franklin Street and A’Beckett Street where construction activities and archaeological investigations are well underway. See how this mega project is being constructed in a busy city while trams and pedestrians continue to move along Swanston Street.

Ahead of excavation works for the Metro Tunnel, archaeologists and heritage experts will use excavators, shovels and hand trowels to sift through layers of rock and soil to uncover archaeological remains and artefacts dating back 180 years and earlier. One of these archaeologists will join the walking tour to further explain this very special project.

<h2>The Australian Ugliness and New Technology at the Melbourne School of Design, The University of Melbourne </h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/australian_ugliness.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/australian_ugliness.jpg?itok=I6szhhR8" width="580"></a>

<figcaption>Eugenia Lim, The Australian Ugliness (2018). Image: Tom Ross</figcaption></figure>When: Saturday 28 + Sunday 29 July 2018 10am-4pm

The Melbourne School of Design located at The University of Melbourne’s Parkville campus – ns the state-of-the-art academic facility designed in collaboration by John Wardle Architects and NADAAA (Boston). The space will be open for self-guided tours, allowing the public to explore the intersection of interdisciplinary engagement and the exploration of environmental issues.

While on location at Melbourne School of Design, it’s worth visiting The Dulux Gallery, currently housing the keynote of this year’s Open House Melbourne July program, The Australian Ugliness exhibition by artist Eugenia Lim.

<h2>A New Offering in Melbourne’s Arts Precinct at Buxton Contemporary </h2>

When: Saturday 28 + Sunday 29 July 2018 10am-4pm

Buxton Contemporary is located within the Victorian College of the Arts in Southbank; the gallery is the philanthropic gift of the Michael Buxton collection to the University of Melbourne. The gesture of gifting the collection sees the public being privy to one of the most important contemporary art collections in Australia.

Guided exhibition tours lead by Buxton Contemporary staff will be taking place at 11am, and guided architectural tours by Fender Katalidis Architects will take place at 1pm both days.

<h2>Black Design Matters at the Koorie Heritage Trust</h2>

When: Saturday 28 + Sunday 29 July 2018 10am-5pm

The community-owned Indigenous gallery and cultural centre is located in the Yarra of Federation Square. The Koorie Heritage Trust celebrates the rich 60,000-year history of the Aboriginal people of South-eastern Australia, housing exhibitions and running cultural awareness and education programs.

During the Weekend, visitors will get a chance to visit their current exhibition Blak Design Matters, a national survey of Contemporary Indigenous Design curated by Jefa Greenaway.

<h2>RMIT New Academic Street</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/rmit_nas.jpg" rel="gallery-all" title="RMIT New Academic Street - Photo: Justin Westwood"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/rmit_nas.jpg?itok=TaEbcOIN" title="RMIT New Academic Street - Photo: Justin Westwood" width="580"></a>

<figcaption>RMIT New Academic Street - Photo: Justin Westwood</figcaption></figure>When: Saturday 28 10am-4pm

The New Academic Street project has recently transformed the heart of the RMIT University city campus, creating new facilities to deliver better services for students. The project has opened the campus to the surrounding Melbourne streetscape, creating light-filled laneways, glass-roofed arcades, rooftop urban spaces, outdoor terraces, light wells, and efficient walkways between floors.

Designed by multiple Victorian architecture firms – Lyons, MvS Architects, NMBW Architects, Harrison and White, and Maddison Architects – the New Academic Street project took out five awards at the 2018 Victorian Architecture Awards, including the coveted Melbourne Prize.
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Laurence Dragomir

Open House Melbourne 2018: Ethical Cities, Design-led thinking and City-making

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In the lead up to the Designing for Life panel discussion being held Wednesday 18 July, the expert panellists provide insight into the question -  how do we create apartments that will stand the test of time and nurture those who live within them?

Some of the country’s leading architects and developers will come together to address this issue and the effect of regulated design standards, during the panel discussion presented by Communications Collective, in partnership with Open House.

Architects Karen Alcock, Principal of MAArchitects, and Kerstin Thompson, principal of Kerstin Thompson Architects, will be joined by developers Kyle Reeve, development manager of ICON Developments, and Mike McCormack, co-director of Milieu to discuss key topics around design, from quality to supply and longevity.

Australia recognises the need to evolve towards lifelong apartment living to address problems of urban sprawl and population growth, and to create affordable and cohesive communities that provide for meaningful social interaction.

One important change in the market that the panellists recognise is the shift towards a more owner-occupier driven market. In response to these changing needs, the industry is creating spaces with a core focus on livability and longevity, according to Karen Alcock.

Kerstin Thompson points out that the design of every individual residential project has wider implications for the cities we are creating, and that providing diversity in the form of different housing typologies is one critical aspect.

Kyle Reeve believes flexibility over a lifetime could be built into developments, and is something which Australia might benefit from by looking at the United States and Europe’s approach to apartment ownership.

Mike McCormack, who is currently working on Breese Street, Brunswick with DKO and Breathe Architecture – believes good quality design can be achieved while still delivering on affordability.

There is general consensus among the panellists that both developers and architects working together to prioritise high quality design outcomes is beginning to become more common in response to market demand.

<h2>What they say</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/karen_alcock_maa.jpg" rel="gallery-all"><img alt="" class="image-article-full-width-580px" height="374" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/karen_alcock_maa.jpg?itok=7nysV3IH" width="580"></a>

<figcaption>Karen Alcock</figcaption></figure><blockquote>
We need to see apartments as long-term housing solutions, not just a commodity to be bought and sold.

We are also in a period of incredible growth and I think that the public are increasingly educated and understandably critical of the design that they purchase.

You can’t get away from the investment aspect of any house purchase; we focus on good design which we believe equals a good investment.

- Karen Alcock, Principal MAArchitects
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/kt_portrait.jpg" rel="gallery-all" title="Kerstin Thompson"><img alt="" class="image-article-full-width-580px" height="541" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/kt_portrait.jpg?itok=ePSZ3NUP" title="Kerstin Thompson" width="580"></a>

<figcaption>Kerstin Thompson</figcaption></figure><blockquote>
 Arguably, the aspect of residential buildings that is most instrumental in determining quality, both within and beyond the individual dwelling, is the building shell and in particular its typology. 

Developing or choosing a typology orchestrates the nature of the relationship between public, private and common space, between one household and the next. In designing for domestic bliss we are also inevitably forming the civic realm.

We need to provide for a greater range and invention among new housing types, to accommodate a greater range of demographics – not only young professionals but also families and the elderly – and support this mix with complementary programming and community infrastructure such as schools, meeting areas, co-working spaces and the like.

- Kerstin Thompson, Founder and Principal KTA
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/kyle_reeve_icon_jpg.jpg" rel="gallery-all" title="Kyle Reeve"><img alt="" class="image-article-full-width-580px" height="524" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/kyle_reeve_icon_jpg.jpg?itok=kSkdi0VM" title="Kyle Reeve" width="580"></a>

<figcaption>Kyle Reeve</figcaption></figure><blockquote>
Historically, multi-residential developments have been about yield, costs and projects have been delivered simply to produce investment products not homes for people.

I think one of the most exciting trends right now is developers taking a more holistic view and considering who the occupant actually is. Intensive consultation and a greater emphasis on owner-occupiers are key trends here.

Your stages of life change so significantly that a single apartment might not be able to provide everything you need but you can have a well-designed building that does. It’s not uncommon in the United States for a person to move from a two-bedroom to a three-bedroom and then, later in life, downsize to a one-bedroom – all in the same development.

People often say design is driven by architects, and I totally agree, however the decision-making authority ultimately sits with developers.

To create a strong partnership, the developer must really appreciate the architecture and the architect should understand the commercial constraints to ensure a great design outcome is achieved.

- Kyle Reeve, Development Manager of ICON Developments
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/mikey_portrait_crop.jpg" rel="gallery-all" title="Mike McCormack"><img alt="" class="image-article-full-width-580px" height="560" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/mikey_portrait_crop.jpg?itok=oAI68TJk" title="Mike McCormack" width="580"></a>

<figcaption>Mike McCormack</figcaption></figure><blockquote>
At the commencement of the design process we consider purchasers, who they will be and what they are likely to require and desire in their home. Our decisions are informed by our own experiences and also through detailed buyer engagement and feedback.

We invest in quality materials - inside and out - and finishes and fixtures that will last. This means our properties will wear in rather than wear out, and in turn hold their value and appreciate over time. We have experienced this through the few re-sale results of Milieu homes. 
We are facilitating, encouraging and responding to consultation from an ever better informed market. For example, on our Breese Street project, through our design survey, buyers told us they didn’t necessarily need air conditioning as standard.

Therefore, instead we have adopted hydronic heating and ceiling fans as standard and offered AC as an option.

Listening to what purchasers desire allows us to focus on delivering homes that meets their needs now and into the future.

- Mike McCormack, Co-Director at Milieu
</blockquote>
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Design excellence is central to apartment livability and longevity - say the experts

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The next instalment in the Collectivity Talks series presented by Communications Collective, in partnership with Open House Melbourne will focus on the theme of <a href="https://tickets.myguestlist.com.au/v25b0e353396b8d/collectivity-talks-designing-for-life-/evs5b0e35339b86c/">Designing for Life</a>.

A group of industry experts comprising architects and developers will form part of a <a href="https://tickets.myguestlist.com.au/v25b0e353396b8d/collectivity-talks-designing-for-life-/evs5b0e35339b86c/">panel discussion</a> taking place on Wednesday 18 July to discuss good apartment design.

As Melbourne's population balloons and the supply of new housing attempts to cater to demand, recent measures such as the introduction of <a href="https://theurbandeveloper.com/articles/victoria-releases-updated-apartment-design-guidelines" target="_blank"> Better Apartments Design Standards</a> (BADS) in Victoria, and density controls within the Capital City Zone have attempted to improve the livability of our city and the quality of our built environment.

Further efforts by the <a href="https://participate.melbourne.vic.gov.au/amendmentc308">City of Melbourne</a> and the <a href="/news/victorian-budget-fishermans-bend-to-get-5-million-to-complete-planning-work">State Government</a> are being discussed to raise the design standard of the external appearance of buildings, the quality of finishes and to ensure they contribute positively to the streetscapes.

So what makes a well-designed apartment? And how do we create apartments that will stand the test of time and nurture those who live within them?

The panel will discuss how architects and developers are responding to BADS and the effect they have had on the standard of design across the state.

Good design can take on many forms and small apartments aren't necessarily poor apartments if they are well designed.

In recent times there has also been debate over the nature of more performance-based design standards in lieu of prescriptive, as a number of existing apartments which are considered to be good designs would fail the BADS criteria.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/insat_coll.jpg" rel="gallery-all" title="The Designing for Life panel. "><img alt="" class="image-article-full-width-580px" height="347" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/insat_coll.jpg?itok=j1cUYl4W" title="The Designing for Life panel. " width="580"></a>

<figcaption>The Designing for Life panel.</figcaption></figure>The discussion panel will include pioneers of medium-density projects, Karen Alcock, Principal of MAArchitects, and Kerstin Thompson, Principal of Kerstin Thompson Architects, who will share their views on how to create projects with a sense of place, integrity, and solidity.

Kyle Reeve, Development Manager of ICON Developments, and Mike McCormack, Director of Milieu, will discuss how developers are taking an intelligent approach to respond to the changing needs of buyers.

Urban.com.au has previously highlighted projects from the panel members such as <a href="/buildings/breese-street-204-206-albion-street-brunswick">Breese Street by Milieu</a>, <a href="/news/antipodean-style-another-design-sensitive-apartment-project-for-brunswick-east">Little Miller Street by KTA (with Breathe Architecture)</a>, and <a href="/news/on-site-with-wulff-projects-part-02-122-roseneath-street-clifton-hill">122 Roseneath Street by ICON Developments</a> (in partnership with Wulff Projects and Assemble Projects).

The session, which will be hosted at the Centre for Contemporary Photography, will be moderated by Genevieve Brannigan, Director of Communications Collective.

<h2>Where:</h2>

Centre for Contemporary Photography

404 George St

Fitzroy, VIC 3065 Australia

<h2>When:</h2>

6-9pm Wednesday

18 July 2018

Tickets to Designing for Life can be purchased <a href="https://tickets.myguestlist.com.au/v25b0e353396b8d/collectivity-talks-designing-for-life-/evs5b0e35339b86c/">here</a>.
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Collectivity Talks - Designing for Life

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Following the announcement of all the award winners during Friday night's Victorian Architecture Awards dinner, Apartments.com.au concludes series: The Road to the Victorian Architecture Awards.

Today we speak to Genevieve Brannigan, Director of Communications Collective, to explore the importance of communications in architecture and design.

Throughout her career, Genevieve has worked with a number of leading architects and design practices, advising them on good communications strategies. Here she shares her insights on why communications and architecture are inextricably linked.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/nightingale_1_peter_clarke.jpg" rel="gallery-all" title="Nightingale 1 by Breathe Architecture. Image: Peter Clarke"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/nightingale_1_peter_clarke.jpg?itok=mRRmWuyj" title="Nightingale 1 by Breathe Architecture. Image: Peter Clarke" width="580"></a>

<figcaption>Nightingale 1 by Breathe Architecture. Image: Peter Clarke</figcaption></figure>Apartments.com.au: What is the main function of communicating architecture?

Genevieve brannigan: As communications professionals, we promote beautiful projects, create thought leaders and provoke discussion and debate on what’s happening in the industry. Architecture always tells a story and it’s our job to ensure this is communicated effectively within and beyond the industry.

The rapid evolvement of technology means communication needs to sit in more than one place to effectively engage with diverse stakeholder groups and show how design is deeply functional beyond visual elements. This involves educating audiences to help people who visit buildings understand and appreciate how they were conceived.

For example, sustainability measures incorporated into a building aren’t always visible yet are increasingly prevalent and a hugely valued component of each project. The need to communicate this is important, but often hidden, aspect of building design opens up an opportunity for architects to become thought leaders by sharing their design processes, ideas and projects.

U: What do you like most about working with architects and designers?

GB: Working in communications for the built environment intertwines two of my passions, design and communications. It allows me to explore the work from an aesthetic or visual perspective as well as to identify the messaging ingrained in a project in order to communicate it to a wider audience.

I feel lucky to play an influential role in shaping trends that affect the design of the cities in which we live and help to break down barriers by educating architects so they can speak to different audiences.

Communications Collective takes a creative approach with each of our campaigns to develop unique content that engages with different audiences through different touch points, whether that be through the media, digital communications, content marketing or event management. Communications – along with the architecture and design industries – is a constantly changing landscape, so it’s an exciting time for us to be involved.

U: What role do awards play in communicating architecture? 
GB: Awards promote milestones, acknowledging the best work and sharing this not only within the industry but among broader audiences, unpacking emerging trends and telling the stories behind projects. Receiving accolades in the industry helps architects establish a name for themselves and opens the opportunity for the reach of their work to be dramatically extended.

We worked with the Australian Institute of Architects for the 2018 Victorian Architecture Awards, which took place last night on Friday 29 June. Seeing the incredible buildings in our state that have featured on the shortlist is inspiring and insightful, such as Bunjil Place in Narre Warren by fjmt and Bargoonga Nganjin North Fitzroy Library and Community Hub by Group GSA, both paying homage to Australia’s Indigenous heritage while acting as vibrant community centres enhanced by their building designs.

The Bendigo Hospital by Silver Thomas Hanley with Bates Smart, for instance, is inspiring by showing the impact good design can have on health and recovery while Monash University buildings show how the education sector is at the cutting-edge of architecture and technology.

We have also seen fantastic projects that focus on sustainability including Nightingale 1 by Breathe Architecture and the complete re-purposing of spaces such as the Victorian College of the Arts renovations in the former Mounted Police Stables by Kerstin Thompson Architects.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/stables_kta.jpg" rel="gallery-all" title="Former Mounted Police Stables by Kerstin Thompson Architects."><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/stables_kta.jpg?itok=yOsTKI_H" title="Former Mounted Police Stables by Kerstin Thompson Architects." width="580"></a>

<figcaption>Former Mounted Police Stables by Kerstin Thompson Architects.</figcaption></figure>U: What have you noticed about changes to the way architecture is being communicated?

GB: Since I started working in communications 15 years ago, I have seen the interest in the built environment grow dramatically, particularly as Australia is a very design literate country. This has been driven by the densification of cities and the role of design as a key differentiator in residential, commercial and other types of developments.

Buildings serve a whole range of purposes – functional, aesthetic, narrative, conceptual - and with the cultural, technological and societal changes that are constantly occurring in our fast-evolving world, there are more stories to tell and so many ways we can communicate the latest developments in building design.

U: How can communications help increase interaction with buildings and architecture?

GB: Communications plays a vital role in shaping the way people perceive buildings, whether it be on an aesthetic, functional or sentimental level. People are much more likely to visit and even appreciate a building if they have heard about it from a credible source, which demonstrates the power of communications in architecture.

Establishing a dialogue around architecture is all the more important for public projects – to ensure that they can be enjoyed by as many people as possible. Communications, in this sense, simply means allowing architecture to most fully serve its intended purpose.
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