A new 25-storey apartment tower proposed for Mercer Street would push Geelong’s western gateway skyline higher, with Morphy Birrell Property Group lodging plans for a project directly beside one of the city’s most significant heritage streetscapes.

The <a href="https://www.apartments.com.au/architects/fk-australia">FK</a>-designed development at <a href="https://www.apartments.com.au/new-apartments/65-67-mercer-street-geelong-vic-3220">65-67 Mercer Street</a> has now been referred to Victoria’s Planning Minister. The site sits opposite the Geelong rail corridor and immediately south of the heritage-listed St Peter and Paul’s Catholic Church and Ashby Hall precinct.

Rather than compete with the neighbouring ecclesiastical buildings, the proposal adopts a sculpted podium intended to reference the materiality and scale of the heritage context. Planning documents note the design draws cues from the “dark stone brick” church and surrounding masonry buildings, while the tower above transitions into a softer, curved form oriented toward Corio Bay and the Geelong waterfront.

<img alt="First look: Morphy Birrell Property Group targets 25-storey Geelong tower beside landmark church precinct" data-entity-type="file" data-entity-uuid="b797d10c-d4a6-47af-b8df-1aeaa3b382be" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/public%20square.png?VersionId=QGIpcz1x1hKB6lQLl2iobyHqb6PS2Ztc" />

The development forms “Stage 5” of Morphy Birrell Property Group’s broader Mercer Street precinct strategy, following the completion of the 21-storey Miramar tower on Cavendish Street and several additional approved redevelopment stages nearby. Planning consultants Ratio said the proposal “represents an exemplary development outcome” aligned with the strategic ambitions for Central Geelong’s continued urban renewal.

The mixed-use project would replace an existing low-rise commercial building and surface parking area on the 3,320 sqm corner site. FK’s urban context report describes the proposal as a residential development comprising apartments, resident amenities, commercial space, and integrated landscaping positioned to maximise bay views and northern sunlight access.

Renders show a deeply articulated tower with curved balconies stepping above a lower masonry podium that frames a landscaped forecourt facing Mercer Street. The design intentionally preserves sightlines toward the adjacent church buildings, with the podium scaled to reinforce the heritage edge before the tower recedes upward.

<img alt="First look: Morphy Birrell Property Group targets 25-storey Geelong tower beside landmark church precinct" data-entity-type="file" data-entity-uuid="2bdca91e-66f7-4ac7-8baa-2f93bd5b564e" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/geelong%20site.png?VersionId=QOhbino4ZgzKYw5dW3QE14E.2yq.Sv87" />

The planning report highlights the site’s strategic location within 400 metres of key Geelong destinations including Cunningham Pier, the Geelong Station precinct, Deakin University, and the convention centre. Bus services run directly along Mercer Street, while the Corio Bay foreshore sits around 100 metres north of the site.

The proposal arrives amid accelerating redevelopment across central Geelong, where planning policy continues to encourage higher-density housing close to transport infrastructure and the waterfront. Mercer Street in particular has emerged as a focal point for taller apartment development due to its proximity to Geelong Station, the bay, and major civic infrastructure.

Joel Robinson

Morphy Birrell Property Group targets 25-storey Geelong tower beside landmark church precinct

Development giant&nbsp;<a href="https://www.apartments.com.au/developers/hamton">Hamton</a> and joint venture partner Hostplus have revealed the next residential stage of their $3 billion Moonee Valley Park masterplan, lodging plans for 512 more apartments within the precinct on surplus racecourse land at 110 Wilson Street, Moonee Ponds.

The proposed development, dubbed&nbsp;<a href="https://www.apartments.com.au/new-apartments/trackside-house-110-wilson-street-moonee-ponds-vic-3039">Trackside Gardens</a>&nbsp;in the planning application, follows the <a href="https://www.apartments.com.au/news/vic/first-look-exclusive-hamton-and-hostplus-reveal-sixth-stage-of-moonee-valley-park-masterplan">recent unveiling of the sixth-stage Cox Place Precinct</a> and continues the long-running transformation of the Moonee Valley Racecourse into one of Melbourne’s largest urban renewal projects.

Positioned on the north-eastern edge of the racecourse adjacent to CityLink, Trackside Gardens will comprise three residential buildings rising between 61.8 metres and 86.4 metres within a heavily landscaped precinct shaped by Hamton’s Nature Based Cities framework.

The project forms part of the broader Moonee Valley Park redevelopment being delivered by Hamton, Hostplus and the Moonee Valley Racing Club, which is reshaping the 40-hectare racecourse site into a mixed-use neighbourhood with housing, retail, commercial space, hotels, parkland and community infrastructure.

Trackside Gardens sits separately to the recently proposed Cox Place Precinct, a five-building stage comprising around 1,100 residences, two build-to-rent buildings, two build-to-sell towers, retail, office space, and a hotel overlooking the racetrack. Together, the projects continue to accelerate housing delivery across the precinct.

<img alt="First look: Hamton expands Moonee Valley Park masterplan with 512-home Trackside Gardens precinct" data-entity-type="file" data-entity-uuid="5fc1941e-52d3-41c6-abc4-0f13fe8ae5ea" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/DA%20Edits%20%281%29.png?VersionId=7qwRHq5dcvXWNot2hNOgoQhN2GIWudNK" />

Designed by <a href="https://www.apartments.com.au/architects/dko-architecture">DKO Architecture</a> with landscape architecture by Tract, Trackside Gardens has been conceived as a botanical-style residential precinct prioritising canopy planting, communal green space, and vertical landscaping.

“The architectural vision for the proposed development centres around buildings in a botanical park setting that champions the important role of nature,” the planning submission states.

“The proposal incorporates principles of biophilic design, with landscape and environmentally sustainable development influencing the ultimate design response of the buildings and prioritising the ground plane to ensure a high amenity for both occupants and visitors.”&nbsp;

Trackside Gardens will deliver 512 apartments across the three buildings, alongside 518 basement car spaces and 523 bicycle spaces. Around 20 per cent affordable housing is proposed across the broader North East Precinct, equating to around 158 dwellings.&nbsp;

The affordable housing component will be concentrated within the Wilson East building, while the remaining apartments are expected to be delivered as build-to-sell residences.

Trackside Gardens has been designed around Hamton’s Nature Based Cities initiative, founded by Executive Chair Paul Hameister OAM in partnership with the University of Melbourne, Urbis, Ark Resources and Tract. The initiative promotes integrating higher-density urban development with significant biodiversity, tree canopy and landscape outcomes.

<img alt="First look: Hamton expands Moonee Valley Park masterplan with 512-home Trackside Gardens precinct" data-entity-type="file" data-entity-uuid="89353449-7b3c-42fd-8fd8-8bf64a5ef80f" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Article%20Feature%20Image%20%28Grid%29_4.png?VersionId=X8jRt0P2L7fIWjLhfX6gPknXToXIBeLj" />

A comprehensive landscape strategy would introduce deep soil planting, vertical greening, communal gardens, and new pedestrian links throughout the site.

Planning documents state the development is targeting a 5 Star Green Star Buildings rating, a 7.5-star average NatHERS rating, and “Exemplary” Nature Based Cities certification.&nbsp;

The proposal joins an expanding pipeline of approved and proposed buildings within Moonee Valley Park, including the recently launched Eveline apartments and the approved Grandstand North and South towers.

Hamton has increasingly focused on precinct-scale, nature-led communities across Melbourne’s middle-ring suburbs, with projects spanning Hawthorn, Kew, and Moonee Ponds.

Hampton unveils Trackside Gardens, latest stage of $3 billion Moonee Valley Park masterplan

The Paul Gedoun-led <a href="https://www.apartments.com.au/developers/ss-projects">S&amp;S Group</a> has achieved another milestone in its $1 billion transformation of Rainbow Bay on the southern Gold Coast with the completion of the company’s third project in four years, the $160 million <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a> residences.

Delivered by <a href="https://www.apartments.com.au/builders/hutchinson-builders">Hutchinson Builders</a> and designed by <a href="https://www.apartments.com.au/architects/cottee-parker-architects">Cottee Parker Architects</a>, Esprit buyers have now moved into the 94 apartments across two interconnected buildings at 217-227 Boundary Street.

The successful settlement of Esprit marks another astounding chapter in the S&amp;S story, which launched its highly successful Flow apartments three years ago and created its own ultra-luxury branded fingerprint on an area craving new luxury residences.

Most early purchasers have secured gains of well over $1 million since the project launched in 2021.&nbsp;

[smartcode_project:default project_id=102921 project_image_fid=172129]

S&amp;S Projects Founding Director Paul Gedoun said the completion of Esprit reflects sustained demand for premium apartments in tightly held coastal locations.&nbsp; 
&nbsp;&nbsp; &nbsp; 
“Esprit has attracted buyers seeking a combination of quality design, considered amenity and a location that is becoming increasingly difficult to replicate,” said Gedoun.

“We identified some years ago that Rainbow Bay is a unique market where supply of luxury residences is limited, and we see the settlements in Esprit further underpinning this thinking - that for both owner-occupiers and investors.”&nbsp;

[smartcode_project:default project_id=102921 project_image_fid=172174]

A key feature of the development is ‘Club Esprit’, a 1,000sqm residents-only rooftop level combining wellness and recreation, believed to be a first for the Gold Coast, and which is fast becoming a signature of the S&amp;S brand.

Positioned to capture views across Snapper Rocks, Rainbow Bay and the Tweed River, the rooftop includes a 25-metre lap pool, gym, yoga lawn, sauna and steam facilities, ice bath, private dining spaces, outdoor cinema and landscaped areas for residents.&nbsp;

<a href="https://www.apartments.com.au/project-marketer/pezet-matheson">Pezet Matheson</a> Director Jayde Pezet, who led the sales campaign for Esprit and S&amp;S’s Flow and Awaken apartments, said the project’s performance reflects both the strength of the product and the depth of demand for premium apartments on the southern Gold Coast.&nbsp;

“In some cases, we’ve seen values double since launch, which is a clear reflection of how tightly held Rainbow Bay has become and the level of demand for well-executed projects in this market,” said Pezet.&nbsp;

“Buyers recognised early what S&amp;S Projects was delivering here, and that conviction has been rewarded as the project has progressed towards completion.”&nbsp;

[smartcode_project:default project_id=102921 project_image_fid=214819]

Esprit offers a mix of two- three and four-bedroom apartments and sits within walking distance of the beachfront, cafés and local amenities, reinforcing its appeal as both a lifestyle and investment destination.

The project is the third completed by S&amp;S Projects in Rainbow Bay, following Flow Residences and Awaken Residences, which together have contributed to the suburb’s emergence as one of the Gold Coast’s most sought-after coastal pockets. &nbsp;

S&amp;S Projects is continuing its investment in the area with Radia, a $215 million development currently under construction.&nbsp;

[smartcode_project:default project_id=102921 project_image_fid=172175]

Gedoun said the completion of Esprit signals continued confidence in the southern Gold Coast market.&nbsp;

“We’ve seen strong interest in well-located, high-quality apartments, particularly in areas where future development opportunities are limited."

“That’s been a key factor in the performance of Esprit and the broader Rainbow Bay market”.

[smartcode_project_cta:default project_id=102921]

Owners move in as Esprit completes at Rainbow Bay

Few developers can boast a portfolio across South East Queensland's luxury markets quite like <a href="https://www.apartments.com.au/developers/mosaic-property-group">Mosaic Property Group</a>.

The builder-developer, founded in 2004 by Managing Director Brook Monahan, has projects in planning, on the market, and under construction, from Burleigh Heads and Broadbeach to Kangaroo Point and South Brisbane.

With a pipeline exceeding $2 billion, Mosaic remains highly selective when it comes to development sites, having spent years refining its strategy around feasibility research and product planning. The group is set to continue growing into 2026 and beyond.

In Brisbane, Mosaic currently has three projects in the market. It is in the final release stage at <a href="https://www.apartments.com.au/new-apartments/the-bedford-by-mosaic-16-30-prospect-street-kangaroo-point-qld-4169">The Bedford</a> in Kangaroo Point, which is approaching complete sellout ahead of its late 2027 completion.

[smartcode_project:default project_id=134792 project_image_fid=328123]

Designed in collaboration with <a href="https://www.apartments.com.au/architects/bda-architecture">BDA Architecture</a>, The Bedford comprises 128 two- and three-bedroom residences. A selection of ultra-luxury Masterpiece Series Skyhomes, positioned across the top levels, offer expansive floor plans and sweeping views of the river and city.

High-end inclusions, such as natural stone benchtops, bespoke cabinetry, and Miele appliances, feature throughout all apartments, alongside the Rooftop Recreation &amp; Retreat Sky Terrace. This includes a resort-style pool with sun deck and loungers, spa, cold plunge pool, sauna, steam room, private dining room with a full kitchen, residents' lounge, multiple barbeque and relaxation zones, an outdoor viewing deck, and landscaped gardens with water features, all oriented to sweeping city and river views.

A gym with indoor and outdoor zones, and a golf simulator, further enhances recreational choice within the building.

[smartcode_project:default project_id=134792 project_image_fid=328119]

A defining feature of the development is its integrated mixed-use component, which will deliver Kangaroo Point's first major supermarket, alongside a café and liquor store, bringing long-awaited convenience to the peninsula.

Monahan says The Bedford represents the culmination of a near-decade-long journey, after first identifying the A-grade Prospect Street site in 2016. While they came close to acquiring it at the time, the site was ultimately purchased by Woolworths' development arm, Fabcot. The opportunity resurfaced in 2024 when the site, vacant for nearly three decades, was brought back to market.

Monahan says Mosaic projects often begin years before any formal plans are drawn. Their new South Brisbane development is no exception, with the site first earmarked in 2018.

"We aren't opportunistic," Monahan says. "Every site purchase is carefully considered. As seen with Kangaroo Point and South Brisbane, it can take years to eventuate. There are sites we're looking at now that we may not secure for several years."

[smartcode_project:default project_id=141711 project_image_fid=353495]

A similar story unfolded at <a href="https://www.apartments.com.au/new-apartments/the-carter-by-mosaic-77-linton-street-kangaroo-point-qld-4169">The Carter</a> in Kangaroo Point, opposite The Gabba. Like The Bedford, it is also approaching sellout of its 125 two- and three-bedroom apartments. The majority of sales are attributed to returning customers and referrals, with a balanced mix of investors and a strong majority of owner-occupiers.

BDA Architecture was again engaged to design the 22-storey building, which will feature a suite of wellness and lifestyle amenities, including a golf simulator and cinema, a commercial-grade gym, and a rooftop recreation level with a pool, steam room, sauna, cold plunge, teppanyaki bar, private dining spaces, and landscaped terraces.

Construction is on track for completion in mid-2027.

[smartcode_project:default project_id=151614 project_image_fid=362759]

Mosaic's latest offering is its most ambitious yet, boasting a rare, north-facing riverfront position on Montague Road in South Brisbane.

<a href="https://www.apartments.com.au/new-apartments/the-riversdale-by-mosaic-south-brisbane-91-montague-road-south-brisbane-qld-4101">The Riversdale by Mosaic</a> is a 39-storey tower comprising just over 200 residences and Masterpiece Series Sky Homes. Designed in partnership with Bureau Proberts, it will feature nearly 3,000 sqm of genuine, internationally benchmarked six-star, hotel-style amenities, including a wellness precinct, pool, gym, massage and treatment rooms, cinema, golf simulator, and extensive outdoor dining areas across a two-level rooftop deck.

Early works are underway, with full construction expected to commence in the second half of 2026, and an anticipated late 2029 completion.

[smartcode_project:default project_id=151614 project_image_fid=362759]

Since 2012 alone, Mosaic has completed more than $2 billion in projects and is set to deliver another $2 billion worth of developments, comprising hundreds of luxury apartments, each defined by Mosaic's signature standards of quality, detail, and delivery.

"We never arrive, there is no finish line," says Monahan. "Our ambition is to keep evolving what luxury means, creating design- and lifestyle-led residences in incredible locations, places people genuinely aspire to and want to live, homes that are loved deeply and endure long beyond their moment."

Mosaic's Midas Touch

<a href="https://www.apartments.com.au/developers/urban-property-group">Urban Property Group</a> (Urban) has broken ground at Keira Place, its new major mixed-use residential precinct in the heart of Wollongong CBD.

Held at 120-122 Smith Street, the groundbreaking marked the commencement of construction on Stage 1 of <a href="https://www.apartments.com.au/new-apartments/keira-place-120-122-smith-street-wollongong-nsw-2500">Keira Place</a>, with the opening of the new display suite. 
&nbsp; 
Keira Place is a State Significant Development that will deliver new housing supply, affordable homes and inclusive living options within walking distance of Wollongong’s CBD, coastline, transport, hospital and education precincts.

[smartcode_project:default project_id=144442 project_image_fid=369868] 
&nbsp; 
Stage 1 is now under construction and will deliver 150 apartments across two residential buildings, including 27 affordable housing apartments and 18 specialist disability accommodation dwellings, along with activated ground-floor retail and commercial space. 
&nbsp; 
Urban Co-CEO Patrick Elias said the groundbreaking represented a significant milestone for Wollongong and reflected Urban’s long-term commitment to regional cities.

“Today’s groundbreaking is about turning approvals into homes and moving quickly to deliver much-needed housing in Wollongong’s city centre,” Elias said. 
&nbsp; 
“Keira Place will provide a diverse mix of homes close to jobs, transport and services, while setting a high benchmark for quality, durability and consumer protection.”

[smartcode_project:default project_id=144442 project_image_fid=369869] 
&nbsp; 
Hon. Paul Scully MP, Minister for Planning and Public Spaces, Member for Wollongong said Keira Place is exactly the kind of development Wollongong needs – delivering new homes close to transport, employment and services, while supporting the continued growth and renewal of the CBD.

"This project reflects the Minns Labor Government's commitment to increasing housing supply in well-located areas." 
&nbsp; 
Wollongong Lord Mayor Cr Tania Brown said Keira Place would deliver lasting community benefits for the city. 
&nbsp; 
"Keira Place is a welcome addition to Wollongong's CBD delivering new housing, affordable homes and activated street-level spaces that will benefit our community for years to come," Brown said. 
&nbsp; 
"Urban Property Group's investment reflects the confidence that quality developers have in Wollongong's future, and I look forward to seeing this precinct come to life."

[smartcode_project:default project_id=144442 project_image_fid=369867] 
&nbsp; 
Designed by <a href="https://www.apartments.com.au/architects/cox-architecture">Cox Architecture</a>, with interiors by <a href="https://www.apartments.com.au/interior-designers/dko">DKO,</a> Keira Place prioritises liveability and long-term performance, with landscaped shared spaces, generous apartment layouts and a pedestrian-friendly streetscape along Smith Street. 
&nbsp; 
Residents will have access to landscaped podium areas, communal rooftop amenities with views to Mount Keira and the Wollongong skyline, and convenient ground-level retail.

The development will have 10-year Latent Defects Insurance by Resilience Insurance.

[smartcode_project_cta:default project_id=144442]

Groundbreaking marks start of construction at Keira Place in Wollongong CBD

Collingwood

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Apartments.com.au couldn't possibly write a finer preamble to today's video/article than what is found on the exceptional <a href="http://smithstreetlife.com.au" target="_blank">Smith Street Life</a> website which dedicates itself to all things Smith Street. Regarding the increasing number of apartment developments on and immediately surrounding the famed strip, the website states of the Street itself:

<blockquote>
Smith Street's public face is under reconstruction, with at least three major development works in progress presenting a shift to Smith Street's cultural and community evolution. 
Melbourne’s oldest shopping strip, Smith Street’s revival is likely to be enhanced with construction taking place at various stages, and faces, along Smith Street's historical façades. 
With history and heritage dating back to the early 1800’s there is no doubt that Smith Street’s changing facades are providing a new pillar in Melbourne’s history. The changing identity of Smith Street, from a place of diversity, history and heritage, towards a more likely gentrified future is reflected in three different property developments each with their own different approach.
<cite><a href="http://www.smithstreetlife.com.au/the-changing-faces-of-smith-street" target="_blank">Smith Street Life: The changing faces of Smith Street</a></cite>
</blockquote>

The newest addition to <a href="/architects/grimshaw-architects" target="_blank">Grimshaw Architects</a> Melbourne office and regular Apartments.com.au contributor Laurence Dragomir along with <a href="/developers/neometro" target="_blank">Neometro</a>'s founder Jeff Provan feature in Apartments.com.au's most recent video - produced by our partners <a href="http://www.thevideoagency.com.au/" target="_blank">The Video Agency</a> - Hotspots: Smith Street

<iframe frameborder="0" height="300" scrolling="no" src="//player.vimeo.com/video/87231917" width="100%"></iframe>

<a href="https://www.propertyobserver.com.au/http://vimeo.com/87231917">Hot Spot: Smith Street</a> from <a href="http://vimeo.com/user19840635">The Video Agency</a> on Vimeo.

See below a summary of the aforementioned 16 current apartment projects on and around Smith Street.

<table border="1" cellpadding="1" cellspacing="1" style="width:100%"><tbody>
<tr>
<td style="width:243px">Under Assessment</td>
			<td style="width:245px">Registration and Sales</td>
		</tr>
<tr>
<td style="width:243px"><a href="/new-apartments/atrium-fitzroy-230-moor-street-fitzroy">229 Smith Street</a></td>
			<td style="width:245px">
<a href="/buildings/9-smith-street-9-smith-street-fitzroy" target="_blank">9 Smith Street </a>(moved to sales post video)</td>
		</tr>
<tr>
<td style="width:243px">Approved</td>
			<td style="width:245px"><a href="/buildings/oxford-peel-22-peel-street-collingwood">Oxford &amp; Peel - 22 Peel Street</a></td>
		</tr>
<tr>
<td style="width:243px">7 Hodgson Street</td>
			<td style="width:245px"><a href="/buildings/tapestry-apartments-80-stanley-street-collingwood" target="_blank">Tapestry - 80 Stanley Street</a></td>
		</tr>
<tr>
<td style="width:243px"><a href="/buildings/the-lantern-195-wellington-street-collingwood" target="_blank">195 Wellington Street</a></td>
			<td style="width:245px"><a href="/buildings/haus-apartments-416-smith-street-collingwood" target="_blank">Haus - 416 Smith Street</a></td>
		</tr>
<tr>
<td style="width:243px"><a href="/buildings/221-kerr-street-fitzroy">221 Kerr Street</a></td>
			<td style="width:245px"><a href="/buildings/41-peel-street-collingwood" target="_blank">41 Peel Street</a></td>
		</tr>
<tr>
<td style="width:243px"><a href="/new-apartments/237-smith-street-fitzroy" target="_blank">237 Smith Street</a></td>
			<td style="width:245px"><a href="/buildings/little-ox-2-johnston-street-collingwood" target="_blank">Little Ox - 2 Johnston Street</a></td>
		</tr>
<tr>
<td style="width:243px"><a href="/new-apartments/305-311-smith-street-fitzroy" target="_blank">305-311 Smith Street</a></td>
			<td style="width:245px">Under Construction</td>
		</tr>
<tr>
<td style="width:243px"><a href="/buildings/yorkshire-1-robert-st-collingwood" target="_blank">Yorkshire - 1 Robert Street</a></td>
			<td style="width:245px"><a href="/buildings/smith-co-132-172-smith-street-collingwood">132 Smith Street</a></td>
		</tr>
<tr>
<td style="width:243px"> </td>
			<td style="width:245px"><a href="/buildings/you-and-i-450-smith-street-collingwood" target="_blank">You &amp; I - 450 Smith Street</a></td>
		</tr>
<tr>
<td style="width:243px"> </td>
			<td style="width:245px">Oxley - 46 Stanley Street</td>
		</tr>
</tbody></table>
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/9SMITH_IMAGES_FINAL_1.jpg" rel="gallery-all" style="font-size: 12px;" title="The latest project to reach sales - 9 Smith Street. Image © Neometro"><img alt="" class="image-article-full-width-580px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/9SMITH_IMAGES_FINAL_1.jpg?itok=tB9M6nSt" style="height:336px; width:580px" title="The latest project to reach sales - 9 Smith Street. Image © Neometro"></a>

With 9 Smith Street the most recent project to proceed to sales, it breaks the sequence of all projects currently at sales or under construction being located on the eastern side of Smith Street.

It would be an interesting social study to track over the coming months and years how the influx of new dwellings and residents will affect Smith Street's current dynamic. With an abundance of suitable development sites on and within close proximity to Smith Street, the trend of higher density living and increased population looks set to continue.
</body></html>

Alastair Taylor

Hotspot Video: Smith Street apartment boom in focus

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Apartments.com.au foundation partner Citiniche has announced in conjunction with dynamic property developer <a href="http://www.smallgiants.com.au/" target="_blank">Small Giants</a> and architecture firm <a href="http://www.jcba.com.au/" target="_blank">Jackson Clement Burrows</a> the launch of an <a href="http://citiniche.com.au/niche/urban-green" target="_blank">Urban Green</a> pilot project in Collingwood.  Working by the moniker Peel &amp; Oxford, the new development is to date named after the corresponding intersection upon which it will be realised, deep within Collingwood's heritage precinct characterised by the Foy &amp; Gibson buildings.

The Urban Green notion encapsulates "The interests of people with a passion for the environment in spite of their central location.  Members may have a strong desire to live a sustainable, low-impact lifestyle.  Suggested models may include community-focused developments, extra sustainability features or initiatives like car sharing, urban agriculture, bicycle storage and sustainable construction."  This meritorious stance will be borne out via the impending development of 51 one, two and three bedroom apartment within the building which will feature

<ul style="padding-right: 0px; padding-left: 0px; margin: 0px 0px 10px 25px; color: rgb(51, 51, 51); font-family: HelveticaNeueW02-55Roma, 'Helvetica Neue', Arial, sans-serif; font-size: 14px; line-height: 20px; background-color: rgb(249, 248, 246);">
<li>A superb inner city, corner location opposite a park</li>
	<li>Natural ventilation to all apartments through a central Ravine.</li>
	<li>Targeted seven star energy rating..</li>
	<li>Low VOC (Volatile Organic Compound) material selections for healthy interiors.</li>
	<li>Solar hot water systems, photo voltaics, energy efficient appliances and ceiling fans.</li>
	<li>Water efficiency through rain water collection and efficient plumbing fixtures.</li>
	<li>Enhanced thermal and acoustic performance by use of double glazing.</li>
	<li>Western Solar protection by way of attractive, openable timber shutters.</li>
	<li>The use of natural materials, textures and landscape elements.</li>
	<li>A landscaped communal deck on the fourth floor.</li>
</ul>
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image1_37.jpg" rel="gallery-all" title="22 Peel Street, Collingwood"><img alt="" class="image-article-full-width-702px" src="http://urbanmelbourne.info/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Image1_37.jpg?itok=_5FZQjgF" title="22 Peel Street, Collingwood" typeof="foaf:Image"></a>

The Citiniche platform and development model encourages like-minded people to register, join a niche, post their ideas, discuss likes, dislikes and requirements.  Niche members have evolving input on requirements such as the number of bedrooms and bathrooms right through to sustainability and energy efficiency features and the type of building (like a new build or conversation) the members wish to live in.  

Ivan Rijavec, Managing Director of Citiniche said "For the first time, people who have joined the Urban Green niche on our website, will be able to talk to the developer at the launch later this month and have greater input into the internal design of the apartment they are interested in".  

The ideas and requirements are incubated on the niche's website and when a significant number of members have come to more or less a consensus on the type of community they want to create, Citiniche go to their partner developers and architects and ask them to come up with a solution for the those members.  Registration for Citiniche's introductory event regarding Peel &amp; Oxford can be found <a href="http://citiniche.com.au/project/22PeelSt/Event" target="_blank">here</a>.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Img_8354.jpg" rel="gallery-all" title="The Commons nearing completion"><img alt="" class="image-article-full-width-702px" src="http://urbanmelbourne.info/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Img_8354.jpg?itok=y4XklIso" title="The Commons nearing completion" typeof="foaf:Image"></a>

For those who think the name Small Giants may ring a bell, you'd be correct as Apartments.com.au has tracked their current residential project, <a href="/news/is-this-melbournes-best-new-residential-development" target="_blank">The Commons</a>, from inception.  Delivered by boutique builder <a href="http://www.kubic.com.au/" target="_blank">Kubic Construction</a> and nearing completion, the complex has been billed as one of Australia's most sustainable apartment buildings.  Apartments.com.au recently toured the building, images of which can be seen in the slideshow below. 

 
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silvermb

Small Giants find their Citiniche

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Late last year media reports surfaced of a unique office project to be built at 48 Easey Street, <a href="/new-apartments/collingwood-vic-3066">Collingwood</a> after receiving Yarra City Council approval. Christened <a href="http://end-to-end.yolasite.com/">End To End</a>, the five level office complex would be crowned with three Hitachi motor carriages in a design drawing inspiration from Melbourne's train graffiti culture. The result of an <a href="/architects/itn-architects">ITN Architects</a> brainstorming session, the design is in stark contrast to the immediate areas heritage-rich surrounds, yet has been recognised as a novel method of preserving a slice of Melbourne's transport heritage.

Another in the architect's series of projects that sit outside the comfort zone, End To End will consist of six separate office spaces, two fetching prices around the $1.5 million dollar mark while the project website shows two remaining spaces left for sale. ITN Architects' Zvi Belling at the time suggested that some of the available space within the carriages may be dedicated toward and art gallery or public bar, hopefully allowing the wider community the chance to experience this distinctive piece of architecture.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/EASEY%20-%20HERO%20with%202%20available.jpg" rel="gallery-all" title="Hero image of End To End office complex. Image © ITN Architects"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/EASEY%20-%20HERO%20with%202%20available.jpg?itok=NZfyo2O4" title="Hero image of End To End office complex. Image © ITN Architects" width="580"></a>

<figcaption>Hero image of End To End office complex. Image © ITN Architects</figcaption></figure>And so finally many months later and with the precision of a military operation the weekend passed saw the lift of the three Hitachi's into place atop End To End. The massive engineering exercise involved crews and specialised equipment from <a href="http://www.membreys.com.au/">Membrey's Transport</a>, <a href="http://www.membreys.com.au/">Skylift Cranes</a> and <a href="http://metcalfcranes.com.au/">Metcalf Cranes</a>, the latter employing their <a href="http://metcalfcranes.com.au/equipment/demag-ac350-350t-all-terrain">Terex Demag AC 350</a> (350T lift capacity) for the major lifting. Under the auspices of head contractor <a href="http://www.kalitek.com.au/">Kalitek Construction</a> the lead carriage or 'Platform 1' was placed atop the structure late Saturday afternoon to the amazement of the sizeable crowd present.

ITN Architects <a href="https://www.facebook.com/itnarchitects">Facebook page</a> now carries a variety of images of the lift.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image25_2.jpg" rel="gallery-all" title="Saturday evening's events as captured by ITN Architects and published on their Facebook page"><img alt="" class="image-article-full-width-580px" height="244" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/Image25_2.jpg?itok=y-MyQsLF" title="Saturday evening's events as captured by ITN Architects and published on their Facebook page" width="580"></a>

<figcaption>Saturday evening's events as captured by ITN Architects and published on their Facebook page</figcaption></figure>With all bogeys fixed in place at roof level prior to the lift, Sunday saw the two remaining carriages craned into position although strong winds delayed the installation of the last carriage for some time. Each carriage weighs approximately 30 tonnes minus bogeys (according to those onsite) and with millimetres to play with as the carriages were lowered into position, full marks to all involved that this complex feat of engineering went precisely as planned.

Also full marks to the architect for conceiving such a design and not shirking the issue at any stage of the development. Involved buildings such as End To End would inherently carry higher costs through design and construction, particularly considering the loading the concrete structure must now carry for the life of the development. That the more difficult and expensive option was pursued is a massive thumbs up! Something the average passerby mightn't consider; but at least they have something interesting, distinctive and engaging to view as they walk on by Easey Street.

A variety of site images taken during yesterday's lift can be seen below.
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Easey does it! End To End gains its train set

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The unmistakable hum of hydraulic breakers have taken over in Collingwood of late. Contractor Delta Group has begun demolishing certain structures (including the northern silo store below) on the historic Yorkshire Brewery site. Developer/builder SMA Projects have site signage in place, Delta to date have made swift work of the malt silos whilst marketing material can now be found online, all of which points to an imminent sales campaign launch.

Firstly though, a brief overview. With beginnings in 1858, the site and structures were gradually increased over time as the brewery grew in size and popularity, reaching its zenith during the early 1900's. Subsequent purchase of Yorkshire Brewery by Carlton and United lead to a number of different site uses, with the malt store silos added during 1954. Summed by the Collingwood Historical Society as "A prominent Collingwood landmark for some 140 years and is of statewide significance both architecturally and as a remarkable survivor of Victoria's 19th century brewing industry;" the brew tower also seen below is the site's crowning glory.

For a succinct yet detailed history of the Yorkshire Brewery, visit the Collingwood Historical Society webpage <a href="http://www.collingwoodhs.org.au/index.php?p=2_4" target="_blank">here</a>.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Img_5922.jpg" rel="gallery-all" title="Part demolition of Yorkshire Brewery underway"><img alt="" class="image-article-full-width-702px" src="http://urbanmelbourne.info/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Img_5922.jpg?itok=T23Q968w" title="Part demolition of Yorkshire Brewery underway" typeof="foaf:Image"></a>

Brand and marketing firm <a href="http://www.grenade.com.au/projects/35/yorkshire-brewery" target="_blank">Grenade</a> have devised a campaign with Yorkshire the working moniker for the new development. Conversely creative agency <a href="http://www.senseadvertising.com.au/portfolio/sma-projects-yb-apartments-brochure/" target="_blank">Sense</a> have also produced a campaign for SMA Projects, simply referring to the development as YB Apartments. Both have created an comprehensive marketing package, I guess the victor will be known soon enough.

Marketing maneuvers aside, Heritage Victoria saw it fit to grant a permit for the redevelopment of the former Yorkshire Brewery site, not requiring any changes to be made to the plans. As the Yorkshire Brewery site is on the Victorian Heritage Register, it was mandatory for SMA Projects to seek a permit from Heritage Victoria. To that end project architect Hayball have retained the brew tower, cellar building, stable space and limited silo structure within the approved plans, whilst a new 17 level tower will be set well back form the brew tower, maintaining view lines as much as possible.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image62.jpg" rel="gallery-all" title="Image © Hayball"><img alt="" class="image-article-full-width-702px" src="http://urbanmelbourne.info/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Image62.jpg?itok=5cfENPf2" title="Image © Hayball" typeof="foaf:Image"></a>

Addressed 1-21 Robert Street, <a href="/developments/collingwood-vic-3066">Collingwood the development</a> will contain 350 apartments over a variety of buildings ranging between two level townhouses to the aforementioned 17 level tower, which fronts Waterloo Road. Total carparks number 336 while 200 storage cages would also be provided.

Following initial rejection by Yarra City Council, the development team lodged amended plans, with a number of changes revolving around building positioning and setbacks including:

<ul>
<li>Increased setbacks between the central apartment building and the north-west apartment building (14 storeys) to a minimum of 7.2m</li>
	<li>An additional setback of 6m average is provided to levels 13-16 of the 17 storey apartment building from Waterloo Road</li>
	<li>A reduced setback of the north-western apartment building to a minimum of 15.7m from the north-south carriageway</li>
</ul>
<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Render2_1.jpg" rel="gallery-all" title="Image courtesy grenade.com.au"><img alt="" class="image-article-full-width-702px" src="http://urbanmelbourne.info/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Render2_1.jpg?itok=E3RiL1KN" title="Image courtesy grenade.com.au" typeof="foaf:Image"></a>

Given the development's position, historic setting and surrounding amenity it's a fair assumption it will sell handsomely when released. Great for the developer but the crux of whether this will be a successful development or not will lie in how it interacts with its heritage surrounds, indeed will there be a seamless merge between old and new whilst providing excellent amenity and activation for residents? I may not be the person to answer that in any official capacity, but i just might let my trusty Canon do the talking when the time comes.
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Game On for YB Collingwood

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Andrew Leoncelli, Director of Residential Projects at CBRE, speaking at ICD Property's ground breaking ceremony of <a href="http://youandi.net.au/" target="_blank">You &amp; I</a> said "on too few occassions do you actually sit back and celebrate milestones and today we're doing that". Indeed today marked the celebration of the next phase of ICD Property's You &amp; I apartment complex with ICD Property team members, representatives from Carr Design, Orbit Architecture and Harris HMC, purchasers and the local community all packed out the display suite at 450 Smith Street to join in.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Img_4557.jpg" rel="gallery-all" title="ICD Property Managing Director Michael Mai (centre) during the ground braking ceremony"><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Img_4557.jpg?itok=Y6vg7aax" title="ICD Property Managing Director Michael Mai (centre) during the ground braking ceremony" typeof="foaf:Image"></a>

Apartments.com.au was invited to the You &amp; I display suite to winess the ground breaking ceremony, and we also got our first up close and personal look at the You &amp; I model. When we first wrote about You &amp; I back on <a href="/news/you-i-enters-construction-phase#content" target="_blank">May 9</a>, 60% of the apartments had been sold and since then Andrew Leoncelli's team have now pushed that figure up to 70%.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Img_4545.jpg" rel="gallery-all" title="You &amp; I model, including etched precast panels over the eastern facade"><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Img_4545.jpg?itok=-KnNatLV" title="You &amp; I model, including etched precast panels over the eastern facade" typeof="foaf:Image"></a>

Today we also learned the on-site display suite will be open for a further two weeks and demolition of the existing building will be begin on June 2nd. ICD Property representatives also explained the building will have a 15 month construction timeframe with settlements scheduled for September 2014.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Img_4563.jpg" rel="gallery-all" title="The current building and display, soon to be demolished"><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Img_4563.jpg?itok=rLQHb079" title="The current building and display, soon to be demolished" typeof="foaf:Image"></a>

Apartments.com.au will follow and report on You &amp; I's progress throughout construction. Of particular interest will be the installation of a large art panel fronting Smith and Mater. Along with a strong retail focus at ground floor and an impressive all-round design, You &amp; I is destined to impress.

You can register your interest on the <a href="http://youandi.net.au/" target="_blank">youandi.net.au</a> website, contact the sales agents directly - Andrew Leoncelli 0405 523 451 or Nathan Passas 0422 304 410 - and don't forget to have a look at You &amp; I's very own <a href="/buildings/you-and-i-450-smith-street-collingwood#content" target="_blank">project page</a> on Apartments.com.au.

This is advertiser content for ICD Property.
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You & I's ground breaking ceremony

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<a href="http://youandi.net.au/" target="_blank">You &amp; I</a>, ICD Property's first foray into the Collingwood area is commencing construction on May 29th.

Designed by <a href="http://www.orbitsolutions.com.au/" target="_blank">Orbit Solutions</a>, interiors by <a href="http://www.carr.net.au/" target="_blank">Carr Design</a> and to be built by <a href="http://www.harrishmc.com.au/" target="_blank">Harris HMC</a>, You &amp; I will be a community built over seven levels comprising 28 one bedroom and 35 two bedroom apartments.

<img alt="" class="image-article_full_width_702px" height="485" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/ExteriorFacade02_0.jpg?itok=ifl5ExhS" title="You &amp; I - render © ICD Property" width="702">

Developer Michael Mai, Managing Director of ICD Property said, "We know You &amp; I will have great appeal to owner-occupiers and investors. It's a unique building in a vibrant area and we hope it will give its residents a real sense of community".

Every apartment comprises a balcony, there will be a roof top community garden and recreation area, secured parking as well as a generous amount of bike spaces further enhancing the appeal to residents who wish to get around town with more sustainable transport modes.

As the building is located on Smith Street, residents will have prime access to the #86 Waterfront City-Bundoora RMIT tram offering a 10 minute journey into and out of the CBD with 7-8 minute frequencies in weekday peak and 12 minute frequencies on the weekends. A short 300m walk south on Smith Street, residents will have access to the Doncaster Area Rapid Transit bus routes running on Johnston Street (200, 201, 203 and 207) offering an alternative route to the CBD or a trip out to Kew Junction or Doncaster Shoppingtown with a service frequency of 10 minutes.

You &amp; I will be adorned with three public artworks offering both shade and privacy to residents and at the same time making a statement for the new top end of Smith Street.

ICD Property have announced 60% of the apartments have been sold, so if you'd like to secure a piece of the new top end of Smith Street, register for more information on <a href="http://youandi.net.au" target="_blank">youandi.net.au</a>.

Urban.com.au has also updated our <a href="/buildings/you-and-i-450-smith-street-collingwood#content" target="_blank">project page</a> and we will of course be covering You &amp; I's construction in our <a href="/news">forum</a>.

<iframe align="middle" allowfullscreen="" frameborder="0" height="394" scrolling="no" src="//www.youtube.com/embed/0V2vJE6ikDM?rel=0" width="100%"></iframe>

This is advertiser content for ICD Property.
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