A new 25-storey apartment tower proposed for Mercer Street would push Geelong’s western gateway skyline higher, with Morphy Birrell Property Group lodging plans for a project directly beside one of the city’s most significant heritage streetscapes.

The <a href="https://www.apartments.com.au/architects/fk-australia">FK</a>-designed development at <a href="https://www.apartments.com.au/new-apartments/65-67-mercer-street-geelong-vic-3220">65-67 Mercer Street</a> has now been referred to Victoria’s Planning Minister. The site sits opposite the Geelong rail corridor and immediately south of the heritage-listed St Peter and Paul’s Catholic Church and Ashby Hall precinct.

Rather than compete with the neighbouring ecclesiastical buildings, the proposal adopts a sculpted podium intended to reference the materiality and scale of the heritage context. Planning documents note the design draws cues from the “dark stone brick” church and surrounding masonry buildings, while the tower above transitions into a softer, curved form oriented toward Corio Bay and the Geelong waterfront.

<img alt="First look: Morphy Birrell Property Group targets 25-storey Geelong tower beside landmark church precinct" data-entity-type="file" data-entity-uuid="b797d10c-d4a6-47af-b8df-1aeaa3b382be" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/public%20square.png?VersionId=QGIpcz1x1hKB6lQLl2iobyHqb6PS2Ztc" />

The development forms “Stage 5” of Morphy Birrell Property Group’s broader Mercer Street precinct strategy, following the completion of the 21-storey Miramar tower on Cavendish Street and several additional approved redevelopment stages nearby. Planning consultants Ratio said the proposal “represents an exemplary development outcome” aligned with the strategic ambitions for Central Geelong’s continued urban renewal.

The mixed-use project would replace an existing low-rise commercial building and surface parking area on the 3,320 sqm corner site. FK’s urban context report describes the proposal as a residential development comprising apartments, resident amenities, commercial space, and integrated landscaping positioned to maximise bay views and northern sunlight access.

Renders show a deeply articulated tower with curved balconies stepping above a lower masonry podium that frames a landscaped forecourt facing Mercer Street. The design intentionally preserves sightlines toward the adjacent church buildings, with the podium scaled to reinforce the heritage edge before the tower recedes upward.

<img alt="First look: Morphy Birrell Property Group targets 25-storey Geelong tower beside landmark church precinct" data-entity-type="file" data-entity-uuid="2bdca91e-66f7-4ac7-8baa-2f93bd5b564e" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/geelong%20site.png?VersionId=QOhbino4ZgzKYw5dW3QE14E.2yq.Sv87" />

The planning report highlights the site’s strategic location within 400 metres of key Geelong destinations including Cunningham Pier, the Geelong Station precinct, Deakin University, and the convention centre. Bus services run directly along Mercer Street, while the Corio Bay foreshore sits around 100 metres north of the site.

The proposal arrives amid accelerating redevelopment across central Geelong, where planning policy continues to encourage higher-density housing close to transport infrastructure and the waterfront. Mercer Street in particular has emerged as a focal point for taller apartment development due to its proximity to Geelong Station, the bay, and major civic infrastructure.

Joel Robinson

Morphy Birrell Property Group targets 25-storey Geelong tower beside landmark church precinct

Development giant&nbsp;<a href="https://www.apartments.com.au/developers/hamton">Hamton</a> and joint venture partner Hostplus have revealed the next residential stage of their $3 billion Moonee Valley Park masterplan, lodging plans for 512 more apartments within the precinct on surplus racecourse land at 110 Wilson Street, Moonee Ponds.

The proposed development, dubbed&nbsp;<a href="https://www.apartments.com.au/new-apartments/trackside-house-110-wilson-street-moonee-ponds-vic-3039">Trackside Gardens</a>&nbsp;in the planning application, follows the <a href="https://www.apartments.com.au/news/vic/first-look-exclusive-hamton-and-hostplus-reveal-sixth-stage-of-moonee-valley-park-masterplan">recent unveiling of the sixth-stage Cox Place Precinct</a> and continues the long-running transformation of the Moonee Valley Racecourse into one of Melbourne’s largest urban renewal projects.

Positioned on the north-eastern edge of the racecourse adjacent to CityLink, Trackside Gardens will comprise three residential buildings rising between 61.8 metres and 86.4 metres within a heavily landscaped precinct shaped by Hamton’s Nature Based Cities framework.

The project forms part of the broader Moonee Valley Park redevelopment being delivered by Hamton, Hostplus and the Moonee Valley Racing Club, which is reshaping the 40-hectare racecourse site into a mixed-use neighbourhood with housing, retail, commercial space, hotels, parkland and community infrastructure.

Trackside Gardens sits separately to the recently proposed Cox Place Precinct, a five-building stage comprising around 1,100 residences, two build-to-rent buildings, two build-to-sell towers, retail, office space, and a hotel overlooking the racetrack. Together, the projects continue to accelerate housing delivery across the precinct.

<img alt="First look: Hamton expands Moonee Valley Park masterplan with 512-home Trackside Gardens precinct" data-entity-type="file" data-entity-uuid="5fc1941e-52d3-41c6-abc4-0f13fe8ae5ea" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/DA%20Edits%20%281%29.png?VersionId=7qwRHq5dcvXWNot2hNOgoQhN2GIWudNK" />

Designed by <a href="https://www.apartments.com.au/architects/dko-architecture">DKO Architecture</a> with landscape architecture by Tract, Trackside Gardens has been conceived as a botanical-style residential precinct prioritising canopy planting, communal green space, and vertical landscaping.

“The architectural vision for the proposed development centres around buildings in a botanical park setting that champions the important role of nature,” the planning submission states.

“The proposal incorporates principles of biophilic design, with landscape and environmentally sustainable development influencing the ultimate design response of the buildings and prioritising the ground plane to ensure a high amenity for both occupants and visitors.”&nbsp;

Trackside Gardens will deliver 512 apartments across the three buildings, alongside 518 basement car spaces and 523 bicycle spaces. Around 20 per cent affordable housing is proposed across the broader North East Precinct, equating to around 158 dwellings.&nbsp;

The affordable housing component will be concentrated within the Wilson East building, while the remaining apartments are expected to be delivered as build-to-sell residences.

Trackside Gardens has been designed around Hamton’s Nature Based Cities initiative, founded by Executive Chair Paul Hameister OAM in partnership with the University of Melbourne, Urbis, Ark Resources and Tract. The initiative promotes integrating higher-density urban development with significant biodiversity, tree canopy and landscape outcomes.

<img alt="First look: Hamton expands Moonee Valley Park masterplan with 512-home Trackside Gardens precinct" data-entity-type="file" data-entity-uuid="89353449-7b3c-42fd-8fd8-8bf64a5ef80f" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Article%20Feature%20Image%20%28Grid%29_4.png?VersionId=X8jRt0P2L7fIWjLhfX6gPknXToXIBeLj" />

A comprehensive landscape strategy would introduce deep soil planting, vertical greening, communal gardens, and new pedestrian links throughout the site.

Planning documents state the development is targeting a 5 Star Green Star Buildings rating, a 7.5-star average NatHERS rating, and “Exemplary” Nature Based Cities certification.&nbsp;

The proposal joins an expanding pipeline of approved and proposed buildings within Moonee Valley Park, including the recently launched Eveline apartments and the approved Grandstand North and South towers.

Hamton has increasingly focused on precinct-scale, nature-led communities across Melbourne’s middle-ring suburbs, with projects spanning Hawthorn, Kew, and Moonee Ponds.

Hampton unveils Trackside Gardens, latest stage of $3 billion Moonee Valley Park masterplan

The Paul Gedoun-led <a href="https://www.apartments.com.au/developers/ss-projects">S&amp;S Group</a> has achieved another milestone in its $1 billion transformation of Rainbow Bay on the southern Gold Coast with the completion of the company’s third project in four years, the $160 million <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a> residences.

Delivered by <a href="https://www.apartments.com.au/builders/hutchinson-builders">Hutchinson Builders</a> and designed by <a href="https://www.apartments.com.au/architects/cottee-parker-architects">Cottee Parker Architects</a>, Esprit buyers have now moved into the 94 apartments across two interconnected buildings at 217-227 Boundary Street.

The successful settlement of Esprit marks another astounding chapter in the S&amp;S story, which launched its highly successful Flow apartments three years ago and created its own ultra-luxury branded fingerprint on an area craving new luxury residences.

Most early purchasers have secured gains of well over $1 million since the project launched in 2021.&nbsp;

[smartcode_project:default project_id=102921 project_image_fid=172129]

S&amp;S Projects Founding Director Paul Gedoun said the completion of Esprit reflects sustained demand for premium apartments in tightly held coastal locations.&nbsp; 
&nbsp;&nbsp; &nbsp; 
“Esprit has attracted buyers seeking a combination of quality design, considered amenity and a location that is becoming increasingly difficult to replicate,” said Gedoun.

“We identified some years ago that Rainbow Bay is a unique market where supply of luxury residences is limited, and we see the settlements in Esprit further underpinning this thinking - that for both owner-occupiers and investors.”&nbsp;

[smartcode_project:default project_id=102921 project_image_fid=172174]

A key feature of the development is ‘Club Esprit’, a 1,000sqm residents-only rooftop level combining wellness and recreation, believed to be a first for the Gold Coast, and which is fast becoming a signature of the S&amp;S brand.

Positioned to capture views across Snapper Rocks, Rainbow Bay and the Tweed River, the rooftop includes a 25-metre lap pool, gym, yoga lawn, sauna and steam facilities, ice bath, private dining spaces, outdoor cinema and landscaped areas for residents.&nbsp;

<a href="https://www.apartments.com.au/project-marketer/pezet-matheson">Pezet Matheson</a> Director Jayde Pezet, who led the sales campaign for Esprit and S&amp;S’s Flow and Awaken apartments, said the project’s performance reflects both the strength of the product and the depth of demand for premium apartments on the southern Gold Coast.&nbsp;

“In some cases, we’ve seen values double since launch, which is a clear reflection of how tightly held Rainbow Bay has become and the level of demand for well-executed projects in this market,” said Pezet.&nbsp;

“Buyers recognised early what S&amp;S Projects was delivering here, and that conviction has been rewarded as the project has progressed towards completion.”&nbsp;

[smartcode_project:default project_id=102921 project_image_fid=214819]

Esprit offers a mix of two- three and four-bedroom apartments and sits within walking distance of the beachfront, cafés and local amenities, reinforcing its appeal as both a lifestyle and investment destination.

The project is the third completed by S&amp;S Projects in Rainbow Bay, following Flow Residences and Awaken Residences, which together have contributed to the suburb’s emergence as one of the Gold Coast’s most sought-after coastal pockets. &nbsp;

S&amp;S Projects is continuing its investment in the area with Radia, a $215 million development currently under construction.&nbsp;

[smartcode_project:default project_id=102921 project_image_fid=172175]

Gedoun said the completion of Esprit signals continued confidence in the southern Gold Coast market.&nbsp;

“We’ve seen strong interest in well-located, high-quality apartments, particularly in areas where future development opportunities are limited."

“That’s been a key factor in the performance of Esprit and the broader Rainbow Bay market”.

[smartcode_project_cta:default project_id=102921]

Owners move in as Esprit completes at Rainbow Bay

Few developers can boast a portfolio across South East Queensland's luxury markets quite like <a href="https://www.apartments.com.au/developers/mosaic-property-group">Mosaic Property Group</a>.

The builder-developer, founded in 2004 by Managing Director Brook Monahan, has projects in planning, on the market, and under construction, from Burleigh Heads and Broadbeach to Kangaroo Point and South Brisbane.

With a pipeline exceeding $2 billion, Mosaic remains highly selective when it comes to development sites, having spent years refining its strategy around feasibility research and product planning. The group is set to continue growing into 2026 and beyond.

In Brisbane, Mosaic currently has three projects in the market. It is in the final release stage at <a href="https://www.apartments.com.au/new-apartments/the-bedford-by-mosaic-16-30-prospect-street-kangaroo-point-qld-4169">The Bedford</a> in Kangaroo Point, which is approaching complete sellout ahead of its late 2027 completion.

[smartcode_project:default project_id=134792 project_image_fid=328123]

Designed in collaboration with <a href="https://www.apartments.com.au/architects/bda-architecture">BDA Architecture</a>, The Bedford comprises 128 two- and three-bedroom residences. A selection of ultra-luxury Masterpiece Series Skyhomes, positioned across the top levels, offer expansive floor plans and sweeping views of the river and city.

High-end inclusions, such as natural stone benchtops, bespoke cabinetry, and Miele appliances, feature throughout all apartments, alongside the Rooftop Recreation &amp; Retreat Sky Terrace. This includes a resort-style pool with sun deck and loungers, spa, cold plunge pool, sauna, steam room, private dining room with a full kitchen, residents' lounge, multiple barbeque and relaxation zones, an outdoor viewing deck, and landscaped gardens with water features, all oriented to sweeping city and river views.

A gym with indoor and outdoor zones, and a golf simulator, further enhances recreational choice within the building.

[smartcode_project:default project_id=134792 project_image_fid=328119]

A defining feature of the development is its integrated mixed-use component, which will deliver Kangaroo Point's first major supermarket, alongside a café and liquor store, bringing long-awaited convenience to the peninsula.

Monahan says The Bedford represents the culmination of a near-decade-long journey, after first identifying the A-grade Prospect Street site in 2016. While they came close to acquiring it at the time, the site was ultimately purchased by Woolworths' development arm, Fabcot. The opportunity resurfaced in 2024 when the site, vacant for nearly three decades, was brought back to market.

Monahan says Mosaic projects often begin years before any formal plans are drawn. Their new South Brisbane development is no exception, with the site first earmarked in 2018.

"We aren't opportunistic," Monahan says. "Every site purchase is carefully considered. As seen with Kangaroo Point and South Brisbane, it can take years to eventuate. There are sites we're looking at now that we may not secure for several years."

[smartcode_project:default project_id=141711 project_image_fid=353495]

A similar story unfolded at <a href="https://www.apartments.com.au/new-apartments/the-carter-by-mosaic-77-linton-street-kangaroo-point-qld-4169">The Carter</a> in Kangaroo Point, opposite The Gabba. Like The Bedford, it is also approaching sellout of its 125 two- and three-bedroom apartments. The majority of sales are attributed to returning customers and referrals, with a balanced mix of investors and a strong majority of owner-occupiers.

BDA Architecture was again engaged to design the 22-storey building, which will feature a suite of wellness and lifestyle amenities, including a golf simulator and cinema, a commercial-grade gym, and a rooftop recreation level with a pool, steam room, sauna, cold plunge, teppanyaki bar, private dining spaces, and landscaped terraces.

Construction is on track for completion in mid-2027.

[smartcode_project:default project_id=151614 project_image_fid=362759]

Mosaic's latest offering is its most ambitious yet, boasting a rare, north-facing riverfront position on Montague Road in South Brisbane.

<a href="https://www.apartments.com.au/new-apartments/the-riversdale-by-mosaic-south-brisbane-91-montague-road-south-brisbane-qld-4101">The Riversdale by Mosaic</a> is a 39-storey tower comprising just over 200 residences and Masterpiece Series Sky Homes. Designed in partnership with Bureau Proberts, it will feature nearly 3,000 sqm of genuine, internationally benchmarked six-star, hotel-style amenities, including a wellness precinct, pool, gym, massage and treatment rooms, cinema, golf simulator, and extensive outdoor dining areas across a two-level rooftop deck.

Early works are underway, with full construction expected to commence in the second half of 2026, and an anticipated late 2029 completion.

[smartcode_project:default project_id=151614 project_image_fid=362759]

Since 2012 alone, Mosaic has completed more than $2 billion in projects and is set to deliver another $2 billion worth of developments, comprising hundreds of luxury apartments, each defined by Mosaic's signature standards of quality, detail, and delivery.

"We never arrive, there is no finish line," says Monahan. "Our ambition is to keep evolving what luxury means, creating design- and lifestyle-led residences in incredible locations, places people genuinely aspire to and want to live, homes that are loved deeply and endure long beyond their moment."

Mosaic's Midas Touch

<a href="https://www.apartments.com.au/developers/urban-property-group">Urban Property Group</a> (Urban) has broken ground at Keira Place, its new major mixed-use residential precinct in the heart of Wollongong CBD.

Held at 120-122 Smith Street, the groundbreaking marked the commencement of construction on Stage 1 of <a href="https://www.apartments.com.au/new-apartments/keira-place-120-122-smith-street-wollongong-nsw-2500">Keira Place</a>, with the opening of the new display suite. 
&nbsp; 
Keira Place is a State Significant Development that will deliver new housing supply, affordable homes and inclusive living options within walking distance of Wollongong’s CBD, coastline, transport, hospital and education precincts.

[smartcode_project:default project_id=144442 project_image_fid=369868] 
&nbsp; 
Stage 1 is now under construction and will deliver 150 apartments across two residential buildings, including 27 affordable housing apartments and 18 specialist disability accommodation dwellings, along with activated ground-floor retail and commercial space. 
&nbsp; 
Urban Co-CEO Patrick Elias said the groundbreaking represented a significant milestone for Wollongong and reflected Urban’s long-term commitment to regional cities.

“Today’s groundbreaking is about turning approvals into homes and moving quickly to deliver much-needed housing in Wollongong’s city centre,” Elias said. 
&nbsp; 
“Keira Place will provide a diverse mix of homes close to jobs, transport and services, while setting a high benchmark for quality, durability and consumer protection.”

[smartcode_project:default project_id=144442 project_image_fid=369869] 
&nbsp; 
Hon. Paul Scully MP, Minister for Planning and Public Spaces, Member for Wollongong said Keira Place is exactly the kind of development Wollongong needs – delivering new homes close to transport, employment and services, while supporting the continued growth and renewal of the CBD.

"This project reflects the Minns Labor Government's commitment to increasing housing supply in well-located areas." 
&nbsp; 
Wollongong Lord Mayor Cr Tania Brown said Keira Place would deliver lasting community benefits for the city. 
&nbsp; 
"Keira Place is a welcome addition to Wollongong's CBD delivering new housing, affordable homes and activated street-level spaces that will benefit our community for years to come," Brown said. 
&nbsp; 
"Urban Property Group's investment reflects the confidence that quality developers have in Wollongong's future, and I look forward to seeing this precinct come to life."

[smartcode_project:default project_id=144442 project_image_fid=369867] 
&nbsp; 
Designed by <a href="https://www.apartments.com.au/architects/cox-architecture">Cox Architecture</a>, with interiors by <a href="https://www.apartments.com.au/interior-designers/dko">DKO,</a> Keira Place prioritises liveability and long-term performance, with landscaped shared spaces, generous apartment layouts and a pedestrian-friendly streetscape along Smith Street. 
&nbsp; 
Residents will have access to landscaped podium areas, communal rooftop amenities with views to Mount Keira and the Wollongong skyline, and convenient ground-level retail.

The development will have 10-year Latent Defects Insurance by Resilience Insurance.

[smartcode_project_cta:default project_id=144442]

Groundbreaking marks start of construction at Keira Place in Wollongong CBD

Collingwood

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The legendary Collingwood full forward Peter McKenna has his Richmond home listed for May auction.
It is an Edwardian cottage at <a href="https://www.domain.com.au/8-malleson-street-richmond-vic-3121-2012744820" target="_blank">8 Malleson Street</a> listed through Jellis Craig agent Luke Schickling, who has $1 million plus hopes for the three-bedroom property.
McKenna, who kicked 874 goals playing 180 games for Collingwood between 1965 and 1975, is considered of the game’s all-time greats.
It was bought at 1998 auction costing $306,750.
It goes to May 14 auction.
Collingwood's median house price is $907,500, according to CoreLogic RP Data.
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jchancellor-FAypfDUnLy

Peter McKenna lists Richmond Edwardian cottage

<html><body><div class="cq-article-content-paras section">
Developer Tim Gurner has acquired his fifth development site in Collingwood.
His plans are for about 170 luxury apartments will be targeted at owner-occupiers.
Mr Gurner acquired 23-33 Johnston Street in a $12 million off-market deal struck with the Martino Family.
Angelo Martino of Martino Properties will stay on as a joint venture partner of the 1800 sqm site.
It is the third Melbourne acquisition for the BRW Young Richlister this year.
He has also acquired sites in Fitzroy North and one in Prahran in partnership with the Smorgon family.
The latest acquisition adds $130 million in end value to Gurner's $2.6 billion development pipeline split between Melbourne and Brisbane.
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Tim Gurner to joint venture in Collingwood residential project

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The rebirth of <a href="/new-apartments/collingwood-vic-3066">Collingwood's</a> Yorkshire Brewery is complete with the local landmark now standing resplendently as a residential apartment complex. Located at 1-21 Robert Street Collingwood, the redevelopment includes townhouses, 338 apartments over multiple new buildings and retail spaces at ground level.

The foundation stone for the retained heritage elements onsite was laid during 1876, with the brick tower the site's most intriguing feature. Over time Yorkshire Brewery has hosted both brewing and cooperage activities, although in recent decades the complex has remained largely abandoned save for the odd squatter.

<a href="/developers/sma-projects">SMA Projects</a>, architect <a href="/architects/hayball">Hayball</a> and contractor <a href="/builders/icon">Icon</a> formed the core of the project development team, undertaking the task of bringing the landmark back to life over an 18 month build period and along the way seeking a 5 Green Star energy rating.

Prior to the development parties such as the Collingwood Historical Society were requesting a "Development that will respect and enhance its heritage significance." How the existing fabric of the historic onsite buildings is interwoven with the new builds is a subjective matter, nonetheless the amount of public space available within the development is altogether impressive.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image18_3.jpg" rel="gallery-all" title="Inside the newly finished complex"><img alt="" class="image-article-full-width-580px" height="440" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image18_3.jpg?itok=xQm60Evn" title="Inside the newly finished complex" width="580"></a>

<figcaption>Inside the newly finished complex</figcaption></figure>Hayball describe the project as follows:

<blockquote>
A contemporary new residential neighbourhood, anchored by the restoration and adaptive re-use of the heritage-listed former Yorkshire Brewery

Located in close proximity to the CBD, parklands and myriad dining and entertainment options, 1-21 Robert Street is a strategic new neighbourhood-oriented development in Collingwood. At the core of the project is the sensitive restoration and adaptive reuse of the former Yorkshire Brewery, coupled with exceptional design quality, residential amenity and public open space.

By reducing site coverage and providing higher built form away from the heritage fabric, a vibrant heritage precinct can accommodate ground-level retail, a 480sqm neighbourhood Square at the base of the brew tower and provision for heritage interpretation.

As well as offering environmental sustainability, diversity and affordability, the development will provide greater amenity and access to the site for residents, neighbours and the general public.
<cite><a href="http://www.hayball.com.au/projects/yorkshire-brewery-apartments/">Hayball: Yorkshire Brewery Apartments</a> </cite>
</blockquote>

Most interesting is the placement of multiple visual markers throughout the site which provide a historic snapshot and visual accompaniment to the site's varied past. This is a unique touch among contemporary Melbourne apartment developments and is aimed at visitors moving through the site, as is the Melbourne Bike Share station located within the development.

Much like Brunswick's <a href="/buildings/tip-top-brunswick-170-edward-street-brunswick-east">Tip Top development</a> which was completed during 2014, Yorkshire Brewery doesn't hold absolute frontage to a prime street and consequently won't have waves of pedestrian traffic passing through. Nonetheless a very pleasant outcome has been created with strong ground level permeability throughout the site.

Should the light commercial sites immediately south of Yorkshire Brewery be developed, the potential exists for a network of laneways to be implemented. In many ways the area has the appropriate scale, history and urban character for such a move to succeed if attempted.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_8397.jpg" rel="gallery-all" title="Yorkshire Brewery has a story to tell"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_8397.jpg?itok=CKQTYtEl" title="Yorkshire Brewery has a story to tell" width="580"></a>

<figcaption>Yorkshire Brewery has a story to tell</figcaption></figure>Post Yorkshire Brewery, SMA Projects will now turn its attention to three forthcoming projects. Hayball have been retained as the architect of choice and look to have taken their design queue from Yorkshire Brewery with a similar exterior design theme from across both <a href="/buildings/fitzroy-ltd-250-gore-street-fitzroy">250 Gore Street</a> and <a href="/buildings/the-lyric-338-gore-street-fitzroy">338 Gore Street</a>, both in Fitzroy.

A third as yet unnamed project is also planned by the Southbank developer.

See below a host of images taken of Yorkshire Brewery in recent days.
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silvermb

Yorkshire Brewery open for all to see

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This coming Saturday Inhabit Design's Ariel Lopez, the lead architect on Spec Property's Trilby development in Collingwood is offering the general public the opportunity to 'Ask the Architect', affording prospective purchasers and members of the community alike a platform to interrogate the development's design and apartment living and ask all the pressing and vexing questions about the development.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/shot01-hero_0.jpg" rel="gallery-all" title="Trilby hero shot. Image courtesy of Spec Property."><img alt="" class="image-article-full-width-580px" height="406" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/shot01-hero_0.jpg?itok=egGU7n0N" title="Trilby hero shot. Image courtesy of Spec Property." width="580"></a>

<figcaption>Trilby hero shot. Image courtesy of Spec Property.</figcaption></figure>Trilby, located at 466-482 Smith Street, is a new apartment offering in Collingwood, which seeks to find the balance between old and new Collingwood, through the retention of its distinctive redbrick façade.

In his approach to the site, Ariel Lopez was very aware of the manufacturing and industrial heritage of Collingwood, which is currently undergoing rapid gentrification.

<blockquote>
The industrial brick façade of the building informed the identity of the development. I’m really interested in creating a visual language respectful to the street and the individual experiences of those living in the building.
<cite>Ariel Lopez, Architect, Inhabit Design</cite>
</blockquote>

Making the most of long summer nights, the experience of living at Trilby will be heightened even further on the rooftop with a veritable playground of amenity which will include an outdoor cinema, fully equipped kitchen, library, bar, table tennis table and Teppanyaki grill providing sweeping views to the city skyline and over Clifton Hill.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/shot02-aerial.jpg" rel="gallery-all" title="Aerial view towards the city. Image courtesy of Spec Property."><img alt="" class="image-article-full-width-580px" height="269" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/shot02-aerial.jpg?itok=Odc3KBkG" title="Aerial view towards the city. Image courtesy of Spec Property." width="580"></a>

<figcaption>Aerial view towards the city. Image courtesy of Spec Property.</figcaption></figure>Urban.com.au met with Ariel over coffee to hear about his design philosophy and approach to working on Trilby. Ariel noted that the site came with an existing application which council had concerns about the bulk of the building and how it would present to the street.

Receiving guidance from Rob McGauran who prepared an urban design report, the design team immediately set about trying to address the problem of creating a street wall effect which was achieved via reduction of the mass.

The mass was broken down via a 3 tier solution which also included maintaining the existing red brick facade despite it not being heritage listed. Above this, a 'tower' element setback from the podium presents as a strong vertical expression due to the indentations in the building form, articulated with rusted steel panels and timber soffits which create a perception of warmth from both apartment and street.

The development and design team felt that they had covered all of council's major concerns as the development headed to VCAT for consideration. VCAT supported the height believing that there was no negative impact to the street.

Ariel considers the site a unique and curious one. While it isn't a corner site in the true sense of the word it does provide the perception of a corner site due to the relative scale and nature of the neighbouring corner pub, "The Trilby site is the beginning of the precinct, defining the gateway to the southern portion of Smith Street", says Ariel.

The development seeks to respond to the site's industrial context, with the new facade designed to complement and draw on the qualities of the existing red brick facade. As with other developments in the area the site is covered by an inundation overlay which means the ground floor must be raised 1.5m above street level.

In designing a space for a commercial tenancy for the ground floor, Ariel says they have created a buffer zone within the retail space to allow retailers a street presence while addressing the flood level issue, stressing that the ground floor experience was the main focus for the team.

Trilby has also been designed to respond to two different conditions: Smith Street and the laneway to the rear of the site, with each condition requiring a different approach. To Smith Street the provision of loft apartments within the podium activating the street and providing passive surveillance, while the laneway has apartments above the 1.5m flood level, in addition to the car park entry.

Moving to the building's rooftop, working in conjunction with Tract on the landscape design, the design team were able to create an informal playground which doubles as cinema seating through manipulation of the roof plane. The communal rooftop areas have been designed to engage the building's community and create a neighbourhood within.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/shot11-outdoor-cinema.jpg" rel="gallery-all" title="Rooftop cinema. Image courtesy of Spec Property."><img alt="" class="image-article-full-width-580px" height="326" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/shot11-outdoor-cinema.jpg?itok=U9XLUGWz" title="Rooftop cinema. Image courtesy of Spec Property." width="580"></a>

<figcaption>Rooftop cinema. Image courtesy of Spec Property.</figcaption></figure>Trilby offers a diversity of typologies catering for various segments of the market such as the loft apartments which comprise 1 bed + study and 2 bed + study and as a means of maximising space and offering flexibility island benches have been designed with the capacity to double as dining tables.

While the apartments are generally larger and care has gone into the design of the communal areas, the most engaging moments happen on the street, "the amenity is the street. The public realm is where people engage," says Ariel. "I'm a firm believer in contextualism: responding to context in a contemporary manner and also designing for people."

To take the opportunity to meet Ariel Lopez, listen to his reflections on site and his inspiration for Trilby’s design approach, see the event details below.

<dl>
<dt>When:</dt>
	<dd>Saturday 21st and Sunday 22nd November 2015, 2pm – 4pm</dd>
	<dt>What:</dt>
	<dd>Ask the Architect</dd>
	<dt>Where:</dt>
	<dd>Trilby Display Suite 410 Smith Street, Collingwood</dd>
</dl>
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Laurence Dragomir

Ask the Architect: Ariel Lopez talks Trilby

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Synonymous with large-scale commercial developments for much of its history, Cbus Property is increasingly turning its hand to apartment development in Melbourne. The unique property investor and developer - backed by its superannuation parent - has recently lodged plans for a sizeable Collingwood development, its fifth current Melbourne residential apartment pursuit.

With the lodgement of plans for 61-71 Wellington Street Collingwood, Cbus Property now holds hundreds of apartments in its Melbourne development pipeline in addition to the 408 dwellings currently under construction over two Melbourne sites.

<h2>The latest addition</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image72_0.jpg" rel="gallery-all" title="Cbus Property's latest pursuit. Images courtesy John Wardle Architects"><img alt="" class="image-article-full-width-580px" height="316" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image72_0.jpg?itok=3J_27jWH" title="Cbus Property's latest pursuit. Images courtesy John Wardle Architects" width="580"></a>

<figcaption>Cbus Property's latest pursuit. Images courtesy John Wardle Architects</figcaption></figure><ul>
<li>61-71 Wellington Street and 37-39 Langridge Street, Collingwood</li>
	<li>13 level residential development</li>
	<li>196 dwellings: 98 x 1BR, 82 x 2BR and 16 x 3BR</li>
	<li>163 car parking spaces and 93 bicycle spaces within three basement levels</li>
	<li>117sqm retail space</li>
	<li>Three commercial spaces: 392sqm total</li>
</ul>
Designed by John Wardle Architects, the proposed glazed tower is to sit behind a partially retained and restored brick facade onsite, with new podium brickwork set to match the existing exteriors.

John Wardle Architects provided a design response for the project, which reads as follows:

<blockquote>
The Collingwood silos have been a significant part of Melbourne's skyline since the expansion of industry and the development of production in the mid 20th century. Originally used to house Barley for brewery/malting works, today the remaining silos are either idle or have been converted into apartment buildings.

The apartment building slab edges have been generated using a negative imprint of a cylindrical form that contextually references the historical Collingwood silos. The curved, scalloped slab edges are expressed around the entire perimeter of the building which also form the apartment balconies.
<cite>Design statement, John Wardle Architects</cite>
</blockquote>

<h2>The Cbus juggernaut gathers momentum</h2>

Construction progress on <a href="/buildings/35-spring-street-melbourne">35 Spring Street</a> is set to hasten as the premium 43 level residential tower moves beyond its podium structure, while North Melbourne's <a href="/buildings/assembly-181-capel-street-north-melbourne">Assembly</a> sees its concrete structure for the 138 associated apartments nearing the midway point. Assembly was purchased from private developer Equiset just as public sales began for the project.

It remains to be seen what will be achieved with Cbus Property's forthcoming <a href="/news/cbus-enters-west-melbourne-with-9-dryburgh-street">9 Dryburgh Street</a> West Melbourne project which was met with refusal from Melbourne City Council during April 2015, although is now shown as being at referral. In its initial guise 9 Dryburgh Street would have seen 217 apartment over 13 levels, although Cbus now suggests a yield of approximately 160 apartments is likely with construction commencement anticipated during 2016.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image64_3.jpg" rel="gallery-all" title="Assembly's progress and a more recent image of 447 Collins Street"><img alt="" class="image-article-full-width-580px" height="676" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image64_3.jpg?itok=kdXxWzC7" title="Assembly's progress and a more recent image of 447 Collins Street" width="580"></a>

<figcaption>Assembly's progress and a more recent image of 447 Collins Street</figcaption></figure>Last in line is 447 Collins Street which in previous incarnations has involved residential applications within the mixed-use project. With reports a revised planning application is set to be lodged shortly, it is likely a portion of the project will be set aside for apartments which would command top dollar given the project's premier location and unimpeded southerly views.

Incidentally should the project resemble the above recent render, the upper reaches of 447 Collins Street will bring a new design dynamic to the Melbourne skyline; perhaps a unique selling point for future apartment sales?
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Cbus Property pushes further into the Melbourne residential market

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The past fortnight has brought a number of high profile approvals which have been placed firmly in the public eye, but what of the lesser known planning applications that have been given or are poised to receive the green?

85-93 Lorimer Street, 1 Warde Street and Avant at 54-64 A'Beckett street have all had their time in the sun owing to their sizeable nature, with the three projects combining to add as many as 1,780 apartments to the Melbourne skyline. Avant in particular is set to make a striking addition to the northern end of the CBD due to it's reddish-pink exterior, carrying an expected $500 million development tag along the way.

There has also been a wave of other approvals of late, all of which will add to the city's development pipeline. In a variety of locations, some of the more notable developments to gain approval include:

<h2>3 Shiel Street, North Melbourne</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/1018_3-5_shielst_tp_-_3d_view_-_view_01_-_shiel_st.jpg" rel="gallery-all" title="3 Shiel street has been given the green light. Image courtesy SPEC Property"><img alt="" class="image-article-full-width-580px" height="321" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/1018_3-5_shielst_tp_-_3d_view_-_view_01_-_shiel_st.jpg?itok=YJ6c1Xfe" title="3 Shiel street has been given the green light. Image courtesy SPEC Property" width="580"></a>

<figcaption>3 Shiel street has been given the green light. Image courtesy SPEC Property</figcaption></figure>SPEC Property have secured a permit for a project dubbed The Shiel Apartments at 3 Shiel Street, North Melbourne. Melbourne City Council saw fit to provide a permit for the 65-apartment project earlier this month.

The Shiel Street development is notable in that it along with a handful of other projects sited on Shiel Street and the adjoining Haines Street represent the vanguard push of residential developers into the Arden-Macaulay Precinct; a large tract of North Melbourne and Kensington slated to become a high density residential zone.

<h2>20-22 Queens Road and 74 Eastern Road</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image34_3.jpg" rel="gallery-all" title="Queens Road and Eastern Road"><img alt="" class="image-article-full-width-580px" height="295" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image34_3.jpg?itok=19_PZJCm" title="Queens Road and Eastern Road" width="580"></a>

<figcaption>Queens Road and Eastern Road</figcaption></figure>VCAT have ruled on both these projects which fell under the jurisdiction of Port Phillip City Council. Respective developers JD Group and GURNER are now free to pursue their approved schemes as they see fit.

20-22 Queens Road is the larger of the two developments at 17 levels, consuming a 4,598 sqm site and holding 269 dwellings. Both projects are at the foot of Albert Park, with 20-22 Queens Road set to enjoy unencumbered views.

<h2>6-10 Keele Street, Collingwood</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image296.jpg" rel="gallery-all" title="SJB's Keele Street design"><img alt="" class="image-article-full-width-580px" height="330" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image296.jpg?itok=eHEkmgkP" title="SJB's Keele Street design" width="580"></a>

<figcaption>SJB's Keele Street design</figcaption></figure>Keele Street comes into focus as the latest project for local developer Pirovich. Submitted during late 2014, the SJB-designed project has gained approval according to Yarra City Council. With a determination dated June 25th, the 55-apartment project over a 930sqm block has a nominal value of $12 million and looks set to join the multitude of apartments projects within postcode 3066.

<h2>Incoming</h2>

Two high-profile projects are also set to gain approval in the not-too-distant future. A planning officer's report set to be tabled before Monash City Council on July 28th recommends the approval of The Glen redevelopment at 227 Springvale Road. Initially submitted with 515 apartments over three buildings, a variety of conditions have been suggested, chief of which is the reduction of the 'Signature Tower' from 86 metres to 63.7 metres in height.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/about-header-2.jpg" rel="gallery-all" title="Artist's impression of the revamped Royal Womens Hospital"><img alt="" class="image-article-full-width-580px" height="329" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/about-header-2.jpg?itok=bJA6Ih-7" title="Artist's impression of the revamped Royal Womens Hospital" width="580"></a>

<figcaption>Artist's impression of the Royal Women's Hospital first stage</figcaption></figure>July 28th also looms as the date where <a href="http://www.carltonconnect.com.au/">Carlton Connect</a> will formally be adopted by Melbourne City Council. The project involves rezoning the former Royal Women’s Hospital to allow for a comprehensive redevelopment yielding three buildings which are expected to accommodate Australia’s premier innovation precinct.

Melbourne University will anchor the redevelopment which will seek to deepen the application of knowledge throughout the Australian economy according to the project's website.
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Poised and primed: key developments gain approval

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Not another apartment development on <a href="/buildings/e-s-smith-368-374-smith-street-collingwood">Smith Street</a>? Well, no, Trilby is not like any other in certain regards with the team at SPEC Property going to great lengths in order to tailor the development toward the owner-occupier market.

Apartments.com.au visited the display at 410 Smith Street Collingwood in recent days following SPEC Property's latest residential release. The broad-ranging discussion encompassed topics such as the shifting dynamics of the residential sector, successfully designing a project relative to its surrounds and harnessing the target buyer for a development aiming to achieve an 80% owner-occupier buyer rate.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/shot01-hero.jpg" rel="gallery-all" title="Trilby as envisaged from smith Street. Image courtesy SPEC Property"><img alt="" class="image-article-full-width-580px" height="406" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/shot01-hero.jpg?itok=XUrZsymn" title="Trilby as envisaged from smith Street. Image courtesy SPEC Property" width="580"></a>

<figcaption>Trilby as envisaged from smith Street. Image courtesy SPEC Property</figcaption></figure>SPEC Property like many local developers has recognised a shift toward smaller scale, non-CBD developments which are more intimate in nature than the sizeable towers within Melbourne's CBD. Shying away from large, investor-grade apartment stock is nothing new to SPEC Property, with a sweep through the Apartments.com.au Project Database showing <a href="/developers/samma-property-group">eight small and medium-scale residential developments</a> currently under the guidance of the Cremorne-based property outfit.

<a href="/buildings/trilby-466-smith-street-collingwood">Trilby Apartments</a> is the latest to join this stable of projects. Upon purchasing the site the developer immediately went about redesigning the initial scheme which was still with Yarra City Council. Chief architect Ariel Lopez of Inhabit Design explained that the previous scheme was not in line with the developers expectations and ethos, thus the decision was made to rework every aspect of the project to better suit its setting.

Consequently Trilby apartments now presents as being more open to Smith Street, and with a softer exterior relative to the previous proposed design. Timber and greenery have been introduced, as has been a revised podium that better integrates with the retained facade.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/shot06-loft-apartment.jpg" rel="gallery-all" title="Artist's impression of a loft within Trilby. Image courtesy SPEC Property"><img alt="" class="image-article-full-width-580px" height="313" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/shot06-loft-apartment.jpg?itok=f0qzsgkM" title="Artist's impression of a loft within Trilby. Image courtesy SPEC Property" width="580"></a>

<figcaption>Artist's impression of a loft within Trilby. Image courtesy SPEC Property</figcaption></figure>Maintaining every aspect of development from design to delivery in-house, SPEC Property have gone with a revamped interior layout in order to create living options that will best suit the target market. The in-house nature of the business allows for, and almost demands that the developer taps into their customer database in order to gain critical feedback on issues of design, livability and the like.

Consequently loft apartments have been introduced throughout the Trilby podium; a direct result of the success of their experience of placing lofts within <a href="/buildings/helio-91-flemington-road-north-melbourne">Helio</a> on Flemington Road.

The sales team have been delighted to date with the volume of foot traffic through the display suite. Quizzed on the catchment area of both prospective and actual purchasers, it's explained that the bulk of traffic to date is from Collingwood and surrounding suburbs, with a skew to areas such as Kew and Hawthorn. Tram 86 which stretches to Bundoora also accounts for a notable amount of display traffic, with a tram stop in close vicinity to the display front door.

Downsizers have also been prevalent in the buyer profile, with the most notable being a couple who have chosen to leave Shepparton behind in favour of a podium loft-style apartment.

In addition to the lofts, terrace apartments are located over level three with the balance of the building's 106 dwellings dedicated toward one and two bedroom apartments; all of which have been given the touch befitting of an apartment set to be owner-occupied. As Ariel Lopez explained, it serves no purpose going to such great design lengths to simply churn out further investor-driven apartment stock.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image55_2.jpg" rel="gallery-all" title="A two bedroom interior. Image courtesy SPEC Property"><img alt="" class="image-article-full-width-580px" height="367" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image55_2.jpg?itok=DmBd6IZ1" title="A two bedroom interior. Image courtesy SPEC Property" width="580"></a>

<figcaption>A two bedroom interior. Image courtesy SPEC Property</figcaption></figure>As such the apartments are finished to an exceedingly high level and carry a number of features previously unseen by Apartments.com.au. The surprise within the display are the kitchen kickboards which are actually draws, providing additional storage space.

All apartment finishes carry an industrial edge in their design. Aged bronzed tapware, Smeg appliances and powder-coated steel island benches define the kitchen spaces, with a similar motif throughout the bathrooms. Resembling plywood in appearance, the novel finish to the joinery continues the industrial theme, but with an underlying quality.

Crowning Trilby will be an external rooftop deck incorporating a lounge and kitchen, library, bar, ping pong facilities, playground, outdoor cinema and Teppanyaki grill. Bricks salvaged from the site demolition will be reused throughout the rooftop deck, bringing a lived-in quality to the communal area while avoiding the perception of sterility which tends to define many communal areas of recent residential projects through Melbourne.

In-house builder TriUrban Construction is set to commence construction works on Trilby Apartments.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image56_1.jpg" rel="gallery-all" title="Recycled bricks frame the rooftop area. Image courtesy SPEC Property"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image56_1.jpg?itok=NF_Ey5xE" title="Recycled bricks frame the rooftop area. Image courtesy SPEC Property" width="580"></a>

<figcaption>Recycled bricks frame the rooftop area. Image courtesy SPEC Property</figcaption></figure>
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Trilby Apartments a reflection of its target market

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Having <a href="/news/you-i-enters-construction-phase">commenced construction during July 2013</a> with Apartments.com.au present at the <a href="/news/you-is-ground-breaking-ceremony">ground breaking ceremony</a>, this month saw the first residents of ICD Property's YOU &amp; I development begin moving in which also marks the developer's first completed apartment development in Melbourne.

Located along one of Melbourne’s most iconic streetscapes, YOU &amp; I at 450 Smith Street Collingwood consists of 63 apartments designed by Orbit Solutions. Apartments.com.au toured the recently completed building with ICD Property Director of Operations and Development Manager, Sal Quah, who said the team was thrilled to deliver its first project in its expanding development portfolio.

<blockquote>
We’ve had a busy few years and are pleased to see all of our efforts come to life through the completion of YOU &amp; I where buyers have been quick to recognize our vision in creating developments that contribute to Australia’s urban fabric.

YOU &amp; I is just one chapter completed of the ICD Property story with a series of developments underway including Eq. Tower and our latest collaborative project, Maple in Hawthorn, with Melbourne developer, ANGLE also completely sold out.
<cite>Sal Quah</cite>
</blockquote>

ICD recognised the potential of Collingwood as an emerging and desirable suburb due to the popularity of Smith Street and its restaurants, cafes, boutique shops and retail outlets which are considered some of the best in Melbourne. As a result YOU &amp; I is one of the first larger scale residential developments to be built on Smith Street, acting as a visual landmark, particularly when approaching from the north.

<blockquote>
The building represents one of the suburb’s largest residential gentrification projects along the famed Smith Street shopping strip, and we are pleased to breathe new life into this emerging Melbourne suburb.

Considered as one of Melbourne’s most exciting and highly coveted new lifestyle precincts, its little surprise the response we have received in the project from buyers and the local Collingwood community alike.
<cite>Sal Quah</cite>
</blockquote>

With Collingwood once famed for its local artisan residents during the 60s, 70s and 80s, the project team strived to assemble the best collaborators in order to design a development that would contribute to Collingwood’s unique character.

YOU &amp; I has integrated a selection of artworks from local Melbourne artist, Steve Rosendale, turning what would be an otherwise static and blank façade into a visually interesting storyboard which alludes to and draws upon Collingwood's eclectic and artistic history.

Rosendale has created five custom, larger-than-life stencil-style artworks which adorn the façades, referencing the retro and underground cinematic culture that was once synonymous with the area.

At 7-storeys tall and with significant upper level setbacks, the building features a robust base with timber highlights to soffits with a vertically expressed veil that acts to create "visual ambiguity" for the pedestrian. Residents will have access to the communal terrace located on level three of the development which opens out and holds views over Smith Street and back towards the Melbourne CBD skyline.

The setback was employed to alleviate planning concerns about the height and bulk of the building to the street.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/you_i_023.jpg" rel="gallery-all" title="The upper veiled volume setback from Smith Street. Image courtesy ICD Property."><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/you_i_023.jpg?itok=qLhxWnIw" title="The upper veiled volume setback from Smith Street. Image courtesy ICD Property." width="580"></a>

<figcaption>The upper veiled volume setback from Smith Street. Image courtesy ICD Property.</figcaption></figure>The now fully sold apartments feature soft, neutral interiors with quality fittings and finishes used throughout, with buyers offered a selection of either a light or dark colour palette. Kitchens feature stone benchtops and Miele appliances with apartment afforded ample daylight coupled with generous ceiling heights, giving even the smaller apartments a spacious feel.

Bathrooms feature concealed in-wall cistern and chevron-patterned tiling that tie in with the contemporary look and feel of the apartments.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/you_i_002.jpg" rel="gallery-all" title="A typical one bedroom apartment. Image courtesy ICD Property,"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/you_i_002.jpg?itok=j-r6znfT" title="A typical one bedroom apartment. Image courtesy ICD Property," width="580"></a>

<figcaption>A typical one bedroom apartment. Image courtesy ICD Property,</figcaption></figure>Sustainability has been considered and included within the building's design via a grey water harvesting system and solar panels that contribute to the building’s energy needs whilst reduce hot water bills.

A ground floor retail tenancy fronting Smith Street has been reserved for a potential café or restaurant space to be occupied with the option to also accommodate multiple smaller tenancies. The tenancy appears to float above the street with planting beds sitting below the projecting plates. Operable windows allow the space to open up to the street and allow for passive surveillance and visual interaction with the action along Smith Street.

Residents access the building via an entry lobby off Mater Street that also accommodates the mailboxes and can also be accessed from the basement car parking level which features triple height car stackers per parking bay and a bicycle storage area. Storage cages are located within a mezzanine level that has been created as a result of the basement's double height space.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/you_i_024.jpg" rel="gallery-all" title="YOU &amp; I Entry lobby. Image courtesy ICD Property."><img alt="" class="image-article-full-width-580px" height="870" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/you_i_024.jpg?itok=GCwBxXOl" title="YOU &amp; I Entry lobby. Image courtesy ICD Property." width="580"></a>

<figcaption>YOU &amp; I Entry lobby. Image courtesy ICD Property.</figcaption></figure><h2>Key facts</h2>

<ul>
<li>Address: 450 Smith Street, Collingwood</li>
	<li>Developer: ICD Property</li>
	<li>Architect: Orbit Architecture</li>
	<li>Builder: Harris HMC</li>
	<li>Number of apartments: 63 (28 x 1 bedroom apartments and 35 x 2 bedroom apartments)</li>
	<li>Sizes of apartments in square metres internally:
	<ul>
<li>1 bed 1 bath apartment size 40.3-62.6 m2 (Internal)</li>
		<li>2 bed 1 bath apartment size 61.3 m2 (Internal)</li>
		<li>2 bed 2 bath apartment size 63.8-86.9 m2(Internal)</li>
	</ul>
</li>
	<li>Who is buying: 50% owner occupier, 50% investor</li>
	<li>Prices:
	<ul>
<li>1 bedroom apartments from $385,000-418,000</li>
		<li>2 bedroom / 1 bathroom apartments from $519,000-580,000</li>
		<li>2 bedroom / 2 bathroom apartments from $530,000-680,000</li>
	</ul>
</li>
</ul>
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ICD Property delivers its first project: YOU & I

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Tim Gurner may well need to be referred to as the man with the golden touch soon enough as another of his development firm's projects has sold out almost immediately. GURNER had little trouble in finding buyers for all apartments within <a href="/buildings/28-stanley-street-collingwood">28 Stanley Street</a>, reaching 100 percent sales within 48 hours.

Registrations of interest were taken prior to the project's launch, resulting in a bias toward owner occupier purchasers intent on securing an apartment within Collingwood's Foy and Gibson precinct. 28 Stanley Street joins a fellow GURNER endeavour nearby at 107 Cambridge Street which has progressed quickly to construction after a brisk sales campaign.

Overall 28 Stanley Street is Tim Gurner’s 14th project within a two kilometre radius of the Collingwood site, taking into account projects from fellow developer Urban Inc. in which Tim Gurner has an interest.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/gurn87921.jpg" rel="gallery-all" title="Artist's impression of 28 Stanley Street. Image courtesy GURNER"><img alt="" class="image-article-full-width-580px" height="709" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/gurn87921.jpg?itok=5jGREBAU" title="Artist's impression of 28 Stanley Street. Image courtesy GURNER" width="580"></a>

<figcaption>Artist's impression of 28 Stanley Street. Image courtesy GURNER</figcaption></figure>With a project value of $30 million, 28 Stanley Street is a design of New Zealand architecture practice Warren and Mahoney, who have recently opened a Melbourne office. 40 large loft style apartments are included within the development, with retail and entertainment spaces at ground level.

Single bedroom apartments account for near on 20% of dwellings, with the project being reconfigured prior to launch in order to accommodate increased apartment sizes pitched toward owner occupiers. Apartment sizes range between 55sqm for single bedroom dwellings to up to 150sqm for three bedroom penthouses, all of which fetched prices in excess of $1.5 million.

<blockquote>
The interest from owner occupiers has been absolutely astounding. Our large apartment offerings have been the first to sell, with many purchasers buying two apartments and customising them to suit their lifestyle – a new trend in Collingwood that only two years ago would have been unheard of.

Based on the sales of our previous sell out Collingwood project, 107 Cambridge Street, we knew the owner occupiers demanded larger apartments, so we completely redesigned this project to offer larger-than-average, luxury apartments.
<cite>Tim Gurner</cite>
</blockquote>

<h2>Tim Gurner on the folly of minimum apartment guidelines</h2>

Citing the success of 28 Stanley Street as a project that has directly responded to the wants and desires of potential customers, Tim Gurner believes 28 Stanley Street also reveals flaws in the proposed minimum design standards for apartments in Victoria.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/gurn87922.jpg" rel="gallery-all" title="A market-driven product. Image courtesy GURNER"><img alt="" class="image-article-full-width-580px" height="349" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/gurn87922.jpg?itok=NVRmsYkZ" title="A market-driven product. Image courtesy GURNER" width="580"></a>

<figcaption>A market-driven product. Image courtesy GURNER</figcaption></figure><blockquote>
Had we offered these large apartments in the CBD or West Melbourne, it would have been a totally different story as the market in these locations has very different demands and desires. That’s why it is so important to assess each and every project on its own merits using its extremely local buyer profile as a guide, rather than using a blanket formula across the board.

What works for one location is absolutely not going to be the right mix for another location, which is why I strongly believe that applying apartment standards across Victoria is a flawed premise that simply won’t be able to keep up with our rapidly moving market trends.

This is evident of the market dictating appropriate product and we as developers must be flexible in order to adapt and deliver what the market wants.
<cite>Tim Gurner</cite>
</blockquote>

If implemented, the binding guidelines would effectively hamstring architects and developers from adapting to future fluctuating market trends according to Tim Gurner. Expecting the guidelines to quickly become outdated in the event they are implemented, he also expects they would severely limit supply and increase costs across the board.

<blockquote>
The proposed apartment standards guidelines could have a devastating effect on Victoria’s affordability and supply, just as it did in Sydney when New South Wales introduced the SEPP 65 over a decade ago. The implications of those policy changes caused 10 years of under supply which pushed up prices to unsustainable levels, which has now resulted in a property market which is simply unaffordable for anyone trying to enter the market for the first time.

Under the proposed changes, a development site which would currently house 100 apartments, may in the future be limited to just 60 or 70 under the new laws. This means less apartments are delivered but at a greater cost to the end user as developers will still need to recoup development costs.

This is coupled with Melbourne’s restrictive new neighbourhood planning laws which have placed severe restrictions on development in many of Melbourne’s desirable inner suburbs, which is already having a marked effect on supply in our most in-demand locations. The combination of these two policy changes together would absolutely have a lasting negative effect on supply which would ultimately push up prices to unsustainable levels.
<cite>Tim Gurner</cite>
</blockquote>
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Going Going Gurner! 28 Stanley Street and minimum apartment guidelines

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Earlier during 2014 Apartments.com.au highlighted the strengthening momentum <a href="/news/hot-or-what-the-collingwood-apartment-juggernaut-rolls-on">Smith Street</a> Collingwood was gathering as one of Melbourne's must-live destinations. With the apartment development landscape in the area changing rapidly, it pays to once more visit the current state of play in terms of Smith Street and Collingwood as a whole.

While many have now progressed to construction, a second wave of apartment projects are emerging as a multitude of developers look take advantage of continuing buyer interest in the suburb.

<h2>At construction</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image22.jpg" rel="gallery-all" title="All Collingwood projects currently under construction"><img alt="" class="image-article-full-width-580px" height="763" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image22.jpg?itok=Kno1Nc95" title="All Collingwood projects currently under construction" width="580"></a>

<figcaption>All <a href="/developments/collingwood-vic-3066">Collingwood projects</a> currently under construction</figcaption></figure>Eight major apartment projects are currently at various stages of construction, yielding in the vicinity of 980 apartments. With completion for the majority expected mid to late 2015, Collingwood will see an appreciable swell in residents at these projects progressively achieve completion.

Seen above in clockwise fashion are <a href="/buildings/you-and-i-450-smith-street-collingwood">You and I</a>, Oxley Apartments, <a href="/buildings/41-peel-street-collingwood">41 Peel Street</a>, <a href="/buildings/yorkshire-1-robert-st-collingwood">Yorkshire Brewery</a>, <a href="/buildings/little-ox-2-johnston-street-collingwood">Little Ox</a>, <a href="/buildings/tapestry-apartments-80-stanley-street-collingwood">Tapestry Apartments</a> and <a href="/buildings/oxford-peel-22-peel-street-collingwood">Oxford &amp; Peel</a>. Last but not least is <a href="/buildings/smith-co-132-172-smith-street-collingwood">Smith&amp;Co.</a> which under developer Banco Group announced on Apartments.com.au yesterday the final release of extra spacious apartments over the top levels of the development.

<h2>Registration and sales</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image27.jpg" rel="gallery-all" title="Ever closer to construction; projects at registration and sales"><img alt="" class="image-article-full-width-580px" height="405" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image27.jpg?itok=gGOtAWce" title="Ever closer to construction; projects at registration and sales" width="580"></a>

<figcaption>Ever closer to construction; projects at registration and sales</figcaption></figure>In between the construction boom and surge of new projects in their infancy a handful of developments are seeking to make the transition from sales to reality. Shown as accepting registrations of interest on developer Preview Property's website, <a href="/buildings/this-is-collingwood-60-66-islington-street-collingwood">Islington Apartments</a> joins Angelo Property Group's <a href="/buildings/haus-apartments-416-smith-street-collingwood">Haus Apartments</a> as the two projects most likely to progress to construction next, with the latter having already completed site demolition.

Factoring in <a href="/buildings/this-is-collingwood-60-66-islington-street-collingwood">9 Smith Street</a> and The Patersons which also at sales and front Smith Street yet are considered to be in Fitzroy, the four projects may well add in excess of 250 apartments to the area.

<h2>The new wave</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image35.jpg" rel="gallery-all" title="The next wave lining up Collingwood"><img alt="" class="image-article-full-width-580px" height="889" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image35.jpg?itok=cUp3S1lG" title="The next wave lining up Collingwood" width="580"></a>

<figcaption>The next wave lining up Collingwood</figcaption></figure>Here are the seven latest Collingwood projects in waiting, with only <a href="/buildings/the-lantern-195-wellington-street-collingwood">195 Wellington Street</a> holding approval. Clockwise once more <a href="/new-apartments/386-smith-street-collingwood">386 Smith Street</a>, <a href="/buildings/peel-by-milieu-47-peel-street-collingwood">109 Wellington Street</a>, <a href="/buildings/little-oxford-7-little-oxford-street-collingwood">7 and 9-15 Little Oxford Street</a>, <a href="/buildings/trilby-466-smith-street-collingwood">466-482 Smith Street</a> and <a href="/buildings/28-stanley-street-collingwood">24-28 Stanley Street</a> find themselves at planning while Koúl Property enters the suburb with their proposed predominantly brick building at 203-205 Johnston Street which has yet to hit the official planning channels.

These projects combined are slated to hold in excess of 250 apartments; while the number of apartment developments continues to flow, the smaller site size dictates that fewer apartments will be contained within each development on average.

Not yet submitted for approval are two additional projects which will add approximately 200 additional apartments. Angelo Property Group is set to go again with 365 Smith Street which in time will host in excess of 100 one and two bedroom apartments and retail tenancies fronting Smith Street. Gurner also plans a return with 107 Cambridge Street (following 24-28 Stanley Street) which is expected to carry 92 apartments in an Elenberg Fraser-designed complex highlighted by an almost lace-like facade.

All in all the mass of residential developments within Collingwood ensures Apartments.com.au will be writing about the area for some time to come.
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