Repeat buyers are one of the strongest measures of confidence in any apartment development.

At <a href="https://www.apartments.com.au/new-apartments/era-newcastle-west-124-126-bull-street-newcastle-west-nsw-2302">ERA</a> in Newcastle West, some purchasers are returning to <a href="https://www.apartments.com.au/developers/gwh">GWH</a> after living at the developer's One Apartments. Their decision to purchase again was driven by the quality of life they found after moving into their first GWH home.

Keith Wilton had spent years living in a house in East Maitland before deciding it was time for a change. Apartment living had always been on his radar, but he was selective about what he wanted.

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"I had some boxes I wanted to tick," he says.

Keith points to the open-plan design, generous outdoor areas and considered inclusions as key reasons One Apartments worked for him.

“One of those things was a nice indoor open plan area, but also I wanted a nice outdoor open area that I could entertain on in summer or Christmases or birthdays,” he says.

He also found value in the smaller details, from integrated appliances to shared resident spaces including the pool, cinema and rooftop areas.

[smartcode_project:default project_id=135096 project_image_fid=356818]

After comparing several developments, he chose One Apartments because of GWH's longstanding local reputation and his own experience working with the developer on a commercial project more than a decade earlier.

"I knew that they were local, that the quality of the build was going to be up there. I'd looked at other apartment complexes around and close by, and I just knew that here was a better decision location wise."

Today, Keith says the move has completely changed how he experiences Newcastle.

"I enjoy living in this location because it's more of a lifestyle change. That Newcastle city living where you can walk to restaurants and bars and even beaches and parks and even shopping across the road."

[smartcode_project:default project_id=135096 project_image_fid=356828]

Beyond the location, he says it's the sense of community that has surprised him most.

"Everyone loves living here because they chose to live here, but everyone looks out for each other. It's a real great community feel here."

For Aimee and Lyle Goodman, the journey started almost by chance.

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The couple happened to be having coffee in Newcastle when they noticed the site where One Apartments was about to begin construction.

"We were aware GWH was planning a development," Aimee says. "We made one phone call and things moved pretty quickly after that."

As busy business owners, they initially thought apartment living would simply reduce the maintenance that came with larger homes. Instead, it fundamentally changed how they spent time together.

"We actually catch up more as a family now," Aimee says.

"We've had homes with big yards and lots of space, but everyone ended up in different rooms. Here we'll have dinner together, the kids can play, and we spend far more quality time together."

[smartcode_project:default project_id=135096 project_image_fid=356829]

Lyle says their confidence came from GWH's reputation within Newcastle's building industry.

"I know people who've worked across different apartment projects, and whenever GWH came up the feedback was always the same. They're rock solid. They're quality."

That confidence only grew throughout the buying process.

"One of the things that really impressed us with GWH was the whole process, was the communication," Lyle says. "It was consistent, it was regular, there was no problem if we had some weird questions, there was no problems in getting answers."

[smartcode_project:default project_id=135096 project_image_fid=351104]

Aimee says one moment stood out.

"The project actually finished on time. We realised we needed to hurry up and sell our house because everything was happening exactly when they said it would."

The positive experience at One Apartments ultimately gave all three buyers the confidence to purchase again with GWH, this time at ERA.

Their confidence reflects what many buyers are seeking in today's apartment market. Location remains important, but so too does certainty around delivery, quality and long-term liveability.

[smartcode_project:default project_id=135096 project_image_fid=356822]

ERA builds on those foundations with 280 one, two and three-bedroom apartments across two landmark towers in <a href="https://www.apartments.com.au/developments/newcastle-west-nsw-2302">Newcastle West</a>.&nbsp;

Designed by <a href="https://www.apartments.com.au/architects/fk-australia">Fender Katsalidis</a>, the project will include more than 2,000 square metres of resident amenities, including a resort-style pool, gym, sauna, private cinema and rooftop entertaining spaces overlooking the harbour and coastline.&nbsp;

The development is also within walking distance of the Newcastle Interchange, Honeysuckle, Darby Street, the harbour foreshore, restaurants, retail and the city’s beaches, continuing the walkable lifestyle that existing GWH buyers say has transformed how they live.

[smartcode_project:default project_id=135096 project_image_fid=356826]

For Keith, the appeal remains straightforward.

"You feel at home even before you've moved into your home."

For Aimee, the change is measured in time.

“I just felt like I had more time,” she says.

[smartcode_project:default project_id=135096 project_image_fid=351102]

Construction at ERA is now underway, with more than half of the residences already sold and limited two and three-bedroom apartments remaining in the East Tower release. Priced from $980,000 for two-bedroom residences and $1.46 million for three-bedroom residences, buyers can secure an apartment with a 10 per cent deposit, with premium homes offering ocean views from Level 8 and harbour views from Level 10.

ERA is also backed by Resilience Insurance's 10-year Latent Defects Insurance policy, providing protection against structural or waterproofing defects for 10 years after completion. The project is anticipated to be completed in early 2028.

[smartcode_project_cta:default project_id=135096]

Joel Robinson

From ONE to ERA: Why buyers are choosing GWH again in Newcastle West

Virgate Property Group is preparing to commence construction of Verdé, its new apartment development in Melbourne's Arts Precinct at Southbank, following a strong run of sales that has seen more than half of the project's 173 apartments secured.

Verdé has attracted a broad mix of first home buyers, owner-occupiers upgrading from nearby inner-city suburbs and investors, with younger owner-occupier couples aged between 28 and 45 accounting for the strongest enquiry. Many are already living in Southbank, South Melbourne, Albert Park, Port Melbourne, South Yarra and the CBD.

"Verdé is located in one of the most desirable pockets of southern Melbourne," Blair Property Group Director Darren Blair, who is managing sales at Verdé, said.

"It's within walking distance of the Arts Centre, Royal Botanic Gardens, Albert Park Lake, and Southbank's restaurants and retail. It's a great lifestyle location with strong amenity and liveability, which made it a very attractive choice for the project."

[smartcode_project:default project_id=4661 project_image_fid=372549]

Virgate was already familiar with the precinct, having previously delivered the successful Domain House development in neighbouring South Melbourne. That experience gave the developer confidence to acquire the Coventry Street site and continue expanding its presence in Melbourne's inner south.

"We had been keeping an eye on the site and the broader precinct for a few months before deciding to move forward with the acquisition," Virgate said.

The project was ultimately secured in 2020 following feasibility studies, planning assessments and due diligence, with the brief centred on delivering "a high-quality, considered design that feels both refined and fit for purpose."

[smartcode_project:default project_id=4661 project_image_fid=314259]

Designed by <a href="https://www.apartments.com.au/architects/bruce-henderson-architects">Bruce Henderson Architects</a>, Verdé comprises 173 one, two and three-bedroom apartments priced from $599,000. The architecture is distinguished by a faceted glass façade that responds to both the site's outlook and Melbourne's changing light conditions.

According to Bruce Henderson Architects, the coloured glazing gives the building a distinctive identity while also providing privacy and solar shading, with residences oriented to capture views across the bay, city skyline and surrounding parklands.

Inside, <a href="https://www.apartments.com.au/interior-designers/designoffice">DesignOffice</a> has created interiors focused on natural light, efficient planning and enduring materials. Apartments feature engineered oak flooring, natural stone benchtops, floor-to-ceiling glazing and SMEG appliances, while a restrained material palette aims to complement the expansive outlooks rather than compete with them.

[smartcode_project:default project_id=4661 project_image_fid=372550]

Resident amenity has also been designed around everyday functionality rather than occasional use. Facilities include a concierge-serviced lobby, residents' lounge with fireplace, library and co-working space, gym, terrace garden with barbecue facilities, ground-floor café, and package delivery management.

The project's location continues to be one of its strongest drawcards. Positioned on Coventry Street, Verdé sits within walking distance of the National Gallery of Victoria, Arts Centre Melbourne, Royal Botanic Gardens and Albert Park Lake, while Southbank's dining precinct, Sturt Street trams and the new ANZAC Station are all nearby. The surrounding education catchment also includes Melbourne Grammar, Melbourne Girls Grammar, Mac.Robertson Girls' High School and several major university campuses.

The sales team says buyers have responded particularly well to the combination of location, design quality and long-term liveability.

"They're responding really positively to the quality of the design, premium resident amenities and the uninterrupted views. Many also appreciate the location and how connected it is to everything they need."

The ability to secure stamp duty savings before completion has also been a key factor for purchasers, alongside the opportunity to personalise finishes ahead of settlement.

With construction set to commence soon and more than half the apartments already sold, Verdé enters its next phase as one of the Arts Precinct's more established apartment developments, offering remaining buyers an opportunity to secure a residence before construction advances further. Expected completion is scheduled for late 2027.

[smartcode_project_cta:default project_id=4661]

Virgate's Verdé Southbank moves toward construction as sales fly past halfway stage

Downsizer-focused apartment development Kooyongkoot in Hawthorn has been recognised at the 2026 Better Future Melbourne Design Awards, taking home Gold and Silver awards in two categories.

<a href="https://www.apartments.com.au/new-apartments/kooyongkoot-hawthorn-1-kooyongkoot-road-hawthorn-vic-3122">Kooyongkoot</a>, currently being delivered by developer PQD and designed by Cera Stribley, received Gold in the Interior Design – Proposed category and Silver in the Architecture – Proposed category.

The dual recognition reflects the design approach behind the boutique development on prestigious Kooyongkoot Road, where the focus has been on creating homes for downsizers seeking the space, quality and functionality of a detached house within a low-rise apartment building.

Rather than maximising apartment numbers, <a href="https://www.apartments.com.au/developers/pqd">PQD</a> and <a href="https://www.apartments.com.au/architects/cera-stribley-architects">Cera Stribley</a> limited the development to just 18 residences, allowing for larger floorplans, greater privacy, generous landscaping and expansive communal spaces.&nbsp;The majority of the apartments also benefit from corner aspects, allowing for dual sources of natural light.

Now around 70 per cent complete and on track for completion in November 2026, Kooyongkoot will comprise a mix of garden residences, ter​race apartments, sub-penthouses, and is crowned by two half-floor penthouses with direct lift access and private rooftop terraces.

[smartcode_project:default project_id=102717 project_image_fid=355297]

The Silver Award for Architecture recognised the way the building responds to its prominent corner position at the ent​rance to Hawthorn's Scotch Hill precinct, one of Melbourne's most established residential neighbourhoods.

Rather than competing with the grand homes that line Kooyongkoot Road, the architectural approach focused on restraint and longevity, using curved brickwork, generous landscaping and carefully considered proportions to integrate with the existing streetscape.

"The form feels fluid and timeless, as though shaped by the landscape itself – architecture that belongs, rather than competes," said Chris Stribley, Co-Founder and Managing Principal of Cera Stribley.

The judging submission also highlighted practical innovations throughout the building, including lift cores servicing only nine homes each, a central landscaped lightcourt designed to bring daylight and ventilation into the building, and fully enclosed private storage rooms with lighting, power and shelving to better accommodate residents transitioning from larger family homes.

[smartcode_project:default project_id=102717 project_image_fid=355293]

The Gold Award for Interior Design recognised the project's focus on long-term liveability rather than display-home aesthetics.

According to the awards submission, the interiors were designed from the inside out, prioritising how homes would function over decades of daily use through generous proportions, practical storage, durable natural materials and flexible layouts.

The specification includes natural stone throughout, upgraded acoustic glazing, V-ZUG appliances and fully enclosed storage rooms, alongside an amenity offering focused on wellness, entertainment and everyday convenience.&nbsp;

Residents will have access to a gym and yoga studio, a wellness centre featuring traditional and infrared saunas, a cold therapy shower and treatment room, as well as a residents' lounge and golf simulator/cinema room for entertainment.&nbsp;Kooyongkoot has also considered the everyday convenience of its residents by offering a private carwash and pet wash facilities on site as well as dedicated parcel lockers and oversized fully enclosed storage rooms.&nbsp;

[smartcode_project:default project_id=102717 project_image_fid=355303]

The project's attention to detail has already resonated with buyers. Earlier this year, Kooyongkoot recorded one of Boroondara's highest apartment sales when an $8 million penthouse was purchased by a Melbourne CEO downsizing from a nearby family home.

"Every detail feels deliberate, from the overall design down to the smallest touches," the purchaser said.

"The level of quality and refinement is exceptional, but what really sold it was how liveable it felt... It felt like a place where everything had been considered, not just a luxury building."

[smartcode_project:default project_id=102717 project_image_fid=355304]

Sustainability also formed a key part of both award submissions. Kooyongkoot is targeting a minimum 7.5-star NatHERS rating across all residences, supported by passive design principles, high-performance glazing, EV charging infrastructure, water reuse systems and a wellness model focused on lower-energy dry facilities rather than pools and large wet areas.

Located within walking distance of Scotch College, Methodist Ladies' College, Koo​yong Lawn Tennis Club, Aubur​n Village and Camberwell Junction, Kooyongkoot continues to target owner-occupiers looking to remain in Melbourne's inner east without compromising on space or quality. A limited selection of two, three and four-bedroom residences remains available, with prices starting from $1.9 million.

[smartcode_project_cta:default project_id=102717]

Kooyongkoot wins Gold and Silver at Better Future Melbourne Design Awards

New apartment supply has become increasingly constrained across <a href="https://www.apartments.com.au/developments/parramatta-nsw-2150">Parramatta</a> in recent years, with fewer projects progressing through to completion as development conditions have become more challenging.

It makes <a href="https://www.apartments.com.au/developers/novm">NOVM</a>'s 2021-completed <a href="https://www.apartments.com.au/buildings/the-lennox-parramatta-12-phillip-street-parramatta-nsw-2150">The Lennox</a> one of the most recently completed residential towers on the Parramatta River, and among the newest apartment developments in Sydney's second CBD.

With the project largely completed before the sharp escalation in construction costs and inflation following the pandemic, The Lennox is now offering pricing that would be difficult to replicate in a comparable new development in Parramatta today, or across much of Western Sydney.

The majority of the 413 apartments at The Lennox sold before and shortly after completion. A limited release of the remaining apartments has recently been brought to market by capital partner <a href="https://www.apartments.com.au/project-marketer/equitifund-group">Equitifund</a>, with entry-level pricing from $700,000 and two-bedroom apartments available from under $1 million.

Rising above the Parramatta River at 12 Phillip Street, The Lennox comprises one, two, three and four-bedroom apartments, appealing to first home buyers, young professionals, families, downsizers and interstate investors seeking a completed apartment in one of Australia's fastest-growing economic centres.

[smartcode_project:default project_id=5743 project_image_fid=372394]

Rather than positioning Parramatta as an alternative to Sydney's CBD, Equitifund believes the city has reached a point where it stands on its own merits.

"Parramatta is no longer simply an alternative to Sydney CBD, it's becoming a destination in its own right," Equitifund Executive Chairman Greg Huxley said.

"The Lennox captures that evolution with a level of quality and amenity that's difficult to match at its price point."

[smartcode_project:default project_id=5743 project_image_fid=953]

Designed by <a href="https://www.apartments.com.au/architects/marchese-partners">Marchese Partners</a>, the tower responds directly to its riverfront setting through expansive glazing and open-plan layouts that maximise views across the Parramatta River and city skyline. Interiors feature engineered timber flooring, stone benchtops, stainless steel appliances and floor-to-ceiling glazing, while generous balconies extend the living spaces outdoors.

Marchese Partners says the project was conceived to balance high-quality apartment living with practical, long-term functionality, pairing larger, efficient floorplans with amenities more commonly associated with five-star hotels.

That emphasis continues through the resident facilities, which include a 20-metre rooftop swimming pool, fully equipped gym and wellness spaces, full-time concierge, a residents' lounge, function room, private lifts, secure basement parking and rooftop communal areas overlooking the Parramatta River. Ground-floor boardwalk retail and dining further activate the riverfront and integrate the building into the surrounding public realm.

[smartcode_project:default project_id=5743 project_image_fid=925]

Australian housing and finance group Equitifund has secured the remaining apartments, believing there are few completed apartment opportunities in Parramatta that offer the same combination of location, amenity and pricing.

Equitifund National Sales Director Ben Hamblett says buyers are increasingly recognising that premium apartment living no longer needs to come with Sydney CBD pricing.

"The Lennox is where aspirational living becomes attainable," Hamblett said.

"Wake to river and mountain views, step into Sydney's Second CBD, and arrive home to resort-calibre amenities, all without the harbour price tag."

Hamblett says owner-occupiers are also attracted by the convenience of having Westfield Parramatta, Church Street's dining precinct, Parramatta Park, Riverside Theatres, Western Sydney University and major transport connections all within walking distance.

"At The Lennox, lifestyle is not an afterthought, it is the foundation."

[smartcode_project:default project_id=5743 project_image_fid=5374]

The Lennox places residents within walking distance of Parramatta Square, Westfield Parramatta, Church Street Eat Street, Parramatta Station, the ferry wharf, Light Rail, the future Sydney Metro West, Parramatta Park and CommBank Stadium, reinforcing Parramatta's position as one of Australia's most connected metropolitan centres outside Sydney's CBD.

Equitifund says buyers visiting the display suite consistently comment on the quality of the finishes, generous floorplans, river and skyline views, and the walkability of the location. The project has attracted a broad mix of local professionals, upsizers, downsizers, buyers relocating from Sydney's inner suburbs and interstate investors seeking long-term growth opportunities.

That demand aligns with Parramatta's continued evolution as an economic powerhouse. Equitifund Research and Market Insights specialist John Bekiaris says sustained population growth, infrastructure investment and expanding employment opportunities continue to support long-term housing demand across the city.

"Parramatta has evolved from a satellite city into one of Australia's most important economic centres. Population growth, infrastructure investment and employment are all supporting sustained long-term housing demand."

[smartcode_project_cta:default project_id=5743]

The apartment price gap drawing Sydney buyers west

A luxury beachfront apartment at Rainbow Bay has more than doubled in value since it sold off the plan six years ago, setting a new local apartment record in the process.

The three-bedroom apartment in the Flow development on Petrie Street, the first of four new projects locally by Paul Gedoun's S&amp;S Projects, has sold for $7.4 million, after originally selling for $3.27 million when the project launched in 2020.

The seventh-floor apartment, comprising 187 sqm of internal living space and a 54 sqm balcony overlooking Froggies Beach and Snapper Rocks, was purchased by a local family.

The transaction was negotiated by Pezet Matheson director Kerry Pezet and equates to more than $30,000 per sqm.

Pezet said the sale reflected the limited opportunities to buy into the boutique beachfront development.

"The sale highlights the rarity of opportunities within the boutique beachfront development, where residences seldom become available," Pezet said.

"Flow is one of the Gold Coast's most tightly held buildings. Buyers from our database move quickly when residences become available, and achieving an off-market sale at $7.4 million demonstrates the depth of demand for property of this calibre."

<img alt="Flow" data-entity-type="file" data-entity-uuid="c585b206-2130-4eee-a50c-3f27c51a7c70" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-06%20at%208.33.25%E2%80%AFPM.png?VersionId=m3pHRDV62Y3fvN.XQuQHq.52ilTWpRLf" />

Flow was the first of four luxury apartment developments delivered by Paul Gedoun's S&amp;S Projects at Rainbow Bay and was completed in 2023.

Positioned on the beachfront overlooking Snapper Rocks, the residence includes three bedrooms, three bathrooms, a powder room and views stretching north along the coastline towards Surfers Paradise.

Pezet Matheson Residential principal Mitchell Lambert said buyers continued to prioritise quality beachfront apartments in tightly held locations.

"Flow Residences offers a rare combination of elevated beachfront positioning, architectural excellence, comprehensive resident amenity and premium finishes, which is exactly what discerning purchasers are seeking," Lambert said.

"The transaction further reinforces Rainbow Bay's reputation as one of Australia's premier coastal lifestyle destinations, where limited supply and growing demand continue to support strong market performance."

Pezet Matheson originally marketed and sold out Flow off the plan, making the latest transaction a return to one of the project's original buyers.

Paul Gedoun is selling his third project, <a href="https://www.apartments.com.au/new-apartments/radia-rainbow-bay-271-boundary-street-coolangatta-qld-4225">Radia Rainbow Bay</a>, after recently completing, and selling out, <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a>. He has plans for a <a href="https://www.apartments.com.au/news/qld/first-look-s-s-projects-proposes-88-apartment-wellness-tower-at-coolangattas-boundary-street">fourth building</a>, 88 apartments on <a href="https://www.apartments.com.au/new-apartments/209-213-boundary-street-coolangatta-qld-4225">Boundary Street</a>.

Rainbow Bay apartment doubles in price since off the plan sale during pandemic

Buchan Group

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As one the city's in demand new apartment locations, West Melbourne continues to consistently churn out development news.

Last week architecture firm Buchan Group confirmed that its former studio at 133 Rosslyn Street West Melbourne had received planning approval for a new residential complex. Replacing the firm's former office will be a new 9 storey design for developer Starland Pacific Group.

With PDS Group installed as Development and Project Manager, 133 Rosslyn Street will now proceed to apartment sales with construction expected to begin later this year. 165 apartments will be supplemented by 150 basement vehicle spaces.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/external1-1aa.jpg" rel="gallery-all" title="Buchan Group's rendered 133 Rosslyn Street"><img alt="" class="image-article-full-width-580px" height="332" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/external1-1aa.jpg?itok=MF2Eie_O" title="Buchan Group's rendered 133 Rosslyn Street" width="580"></a>

<figcaption>Buchan Group's rendered 133 Rosslyn Street</figcaption></figure>Set over a 2,550sqm site, the development plot was sold during 2014 for in excess of $14 million, with CBRE City Sales and Gross Waddell handling the transaction. Buchan Group will still be involved by way of providing ongoing architectural and interior design services for the project.

<blockquote>
Our aim is to create an exciting and cohesive new residential development that brings a positive addition to the emerging architecture of West Melbourne. We are thrilled that the project has received Planning Approval and look forward to its progress.
<cite>Nick Nigro, Principal Head of Delivery, Buchan Group</cite>
</blockquote>

Also last week CBRE City Sales successfully sold a development site located at 137-157 Adderley Street West Melbourne. Subject to a current planning application for an eight level apartment development, the site was secured for $9.4 million by one of five bidders at the onsite auction which was conducted last Friday.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image2wmelb.jpg" rel="gallery-all" title="Raw 3D's impression of 137-157 Adderley Street, West Melbourne"><img alt="" class="image-article-full-width-580px" height="383" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image2wmelb.jpg?itok=aKB8H8hG" title="Raw 3D's impression of 137-157 Adderley Street, West Melbourne" width="580"></a>

<figcaption>Raw 3D's impression of 137-157 Adderley Street, West Melbourne</figcaption></figure>Included within the intended project which also maintains a Rosslyn Street frontage are 88 apartments, one cafe space of 120sqm and 72 car parking bays. Whether on not the above Michael Ellis Architects scheme for the site is maintained by the new developer remains to be seen.

Nearby and demolition has begun in earnest on Alpha 14's upcoming residential project at 386 Spencer Street West Melbourne. Bond Quarter will be a 16 storey building maintaining 105 one &amp; two bedroom apartments. Designed by Hayball, the project is currently at construction tender and will follow The Wallace which is Alpha 14's current West Melbourne apartment project at construction.

During March, 50-56 Batman Street West Melbourne landed before Melbourne City Council with a new planning proposal for a residential hotel. Formerly The Arkadia Centre, the property sold for $8.78 million after a campaign held during mid 2015.

At 868sqm the site is close to new builds that over recent years along Batman Street have generally peaked at 15 storeys.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image7wm.jpg" rel="gallery-all" title="Flagstaff Green and Rosslyn Street"><img alt="" class="image-article-full-width-580px" height="208" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image7wm.jpg?itok=nfeDnRWF" title="Flagstaff Green and Rosslyn Street" width="580"></a>

<figcaption>Flagstaff Green and Rosslyn Street</figcaption></figure>Two pending projects have also reared of late. SPEC Property's 15-31 Batman Street has appeared online dubbed Flagstaff Green.

The project has undergone a number of design changes over the course of planning with a notable reduction in height also included. Flagstaff Green is SPEC's latest endeavour and follows on from the developer's intention to sell two sites with approved apartment schemes in North Melbourne and South Melbourne.

Last but not least Trennery Property is going with a new preliminary design image for 185 Rosslyn Street. After purchasing the site from Australia Post during 2015, Trennery has replaced an initial RotheLowman planning application with new intentions.

The project is likely to include residential and hotel uses, a medical centre, various retail spaces and substantial residential gardens as seen in the image above.
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silvermb

West Melbourne's development scene as fluid as ever

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As if dispelling any doubt that Box Hill is the apartment powerhouse in Melbourne's middle-ring suburbs, a number of planning applications are before City of Whitehorse seeking to further boost the emerging skyline.

Golden Age Group have requested a planning amendment to the approved 545-563 Station Street which would see an overall height of the tower increase to 122.8 metres, enabling the project to take the mantle as Box Hill's tallest building when delivered. Approval would move 545-563 Station Street beyond the nearby Whitehorse Towers which is under construction and set to reach 115 metes upon completion.

Long term project architect Buchan Group have refined the tower's exterior with Golden Age adjusting apartment numbers to 450, split between 106 single bedroom, 308 dual bedroom and 36 triple bedroom apartments.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image36_0.jpg" rel="gallery-all" title="Promotional image of Sky One Box Hill"><img alt="" class="image-article-full-width-580px" height="512" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image36_0.jpg?itok=a6sCC4nm" title="Promotional image of Sky One Box Hill" width="580"></a>

<figcaption>Promotional image of Sky One Box Hill</figcaption></figure>390 vehicle spaces and 182 bicycle bays service the revised scheme which has been labelled Sky One Box Hill. A new dining hub will cover lower levels with a combined 3,723sqm dedicated toward various restaurant and retail/food premises.

Registrations of Interest are open for the project.

A prospective rival to Golden Age's mantle of tallest in Box Hill may come in the form of 820-824 Whitehorse Road which entered planning during February. Considered one of Box Hill's premier development sites when sold during 2015, agent Savills noted at the time the sales tag of $18.8 million set a record land value for the area.

While details have yet to emerge, the proposed tower is in close proximity to Asian Pacific Group's aforementioned Whitehorse Towers which will for a time hold the mantle as Box Hill's tallest building when completed.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/savills.jpg" rel="gallery-all" title="Savills' promotional image of 82-824 Whitehorse Road"><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/savills.jpg?itok=Uk7XwSyB" title="Savills' promotional image of 82-824 Whitehorse Road" width="580"></a>

<figcaption>Savills' promotional image of 82-824 Whitehorse Road</figcaption></figure>Artisan Architects have also created a mixed-use tower for 9 Prospect Street, Box Hill. The curvaceous building was lodged with City of Whitehorse during late 2015 and features 214 apartments.

Spanning 25 levels, 9 Prospect Street also includes 2,915sqm of commercial office space and 204 vehicle bays within the building which holds a GFA of 27,334sqm.

9 Prospect Street may also provide a guide as to what can be expected for 13 Prospect Street &amp; 31-35 Prospect Street. Both were recently offered for sale by agents Colliers International and JLL Australia with multi-level residential developments in mind.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/download_0.jpg" rel="gallery-all" title="Artisan Architects' second Box Hill venture"><img alt="" class="image-article-full-width-580px" height="371" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/download_0.jpg?itok=P_EHfl9I" title="Artisan Architects' second Box Hill venture" width="580"></a>

<figcaption>Artisan Architects' second Box Hill venture</figcaption></figure>The rapid change engulfing Box Hill is also demonstrated by 5 Wellington Road which is subject to a 16 storey building comprising 177 apartments atop basement parking and retail uses. While not startlingly tall at 16 storeys the location of the building is as much as anything a sign of the rapidly changing expectations of developers in areas not accustomed to such heights.

Box Hill-based Shangyi Property are thought to be behind the development, after noting a Wellington Street development site as one of their upcoming projects.

<h2>Comment: Can Box Hill break the 150 metre barrier?</h2>

Box Hill's first proposal to break the 100 metre barrier surfaced during 2008. Quashed at the time for a number of reasons including excessive height, the site is now subject to Golden Age's Sky One Box Hill.

With that proposal potentially setting a new benchmark at 122 metres, is it inconceivable that Box Hill will host a tower in excess of 150 metres in the not too distant future? There is an abundance of sites both along Whitehorse Road and behind Box Hill Central that may well lend themselves to such a proposal...although ultimately time will tell.

What is becoming evident is that Box hill is on course to match South Yarra's Forrest Hill Precinct for size and sheer apartment numbers in the next year or so; not bad for an Activity Centre roughly 20 kilomentres from the centre of Melbourne that gave Forrest Hill the best part of a 5-7 year head start.
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Box Hill rises to new heights; is 150 metres out of the question?

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Suburban shopping centres are known more for their tendency of being surrounded by car parks rather than embracing their immediate urban surrounds. Chadstone, Highpoint and Southland definitely fall into the former category, yet as Eastland's metamorphosis continues it is emerging as one of Melbourne's most progressive and inclusive retail destinations.

With Ringwood Station directly opposite (images of its redevelopment can be seen below), centre owner <a href="/developers/qic">QIC</a> and architects <a href="/architects/the-buchan-group">The Buchan Group</a> went about creating a new town centre for <a href="/new-apartments/ringwood-vic-3134">Ringwood</a>, taking full toll of Eastland's unique position of being located adjacent to a major transport node.

The addition of further retail space as part of the redevelopment is frankly neither here nor there from an urban perspective, but the delivery of a genuine town square is highly commendable.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_8468_0.jpg" rel="gallery-all" title="The distinctive shard entry"><img alt="" class="image-article-full-width-580px" height="356" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_8468_0.jpg?itok=TndgvB7k" title="The distinctive shard entry" width="580"></a>

<figcaption>The distinctive centre shard entry</figcaption></figure><blockquote>
The creation of a true Town Centre for Ringwood is a shared vision of QIC, the Victorian Government and Maroondah City Council. A new Ringwood Town Square will set a new standard for quality, service and amenity, featuring exceptional retailing, contemporary al fresco dining incorporating signature restaurants, as well as generous public space for an integrated mix of activities.
<cite>Ringwood Going Places</cite>
</blockquote>

As part of the development a new community facility dubbed 'Realm' has recently been commissioned. Incorporating a fully integrated library, learning and cultural centre, Council Customer Service Centre, cafe plus art gallery/exhibition spaces, Realm shapes as the key aspect of Ringwood's new public realm.

Positioned to the fore and soon to be linked with the revamped Ringwood Station via improved pedestrian links, Realm is veiled in a distinctive latticework design that compliments the new exterior of the entire complex. Finishes over the entire redevelopment to date are a step above equivalent recent centre redevelopments.

Slated for the new town square over summer are night markets and music events while the addition of a large TV screen next to Realm will further draw in crowds if and when major events are telecast.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_8460.jpg" rel="gallery-all" title="Work still continues on the complex"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_8460.jpg?itok=DOBml0Av" title="Work still continues on the complex" width="580"></a>

<figcaption>Work still continues on the complex</figcaption></figure>Elsewhere within Eastland and work continues on the $665 million transformation with <a href="/builders/probuild">Probuild Constructions'</a> efforts centred upon the north east section of the site. Upon completion Eastland in its totality will hold 127,000sqm of retail space and in excess of 350 specialty stores plus ancillary services.

The next phase of redevelopment is expected to see a 120-room, five storey hotel front Maroondah Highway. Abutting the newly completed town square, the hotel will frame the western interface of the public thoroughfare and sit opposite the state-of-the-art Realm facility.
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A new public realm for Ringwood

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Designed by The Buchan Group for burgeoning developer AZX Group, A'Beckett Residences as it has been dubbed seeks to occupy a 1,038sqm site at 183-189 A'Beckett Street in the rapidly growing CBD North Precinct. Rising 67-storeys for a height of 205.5 metres the proposed tower comprises 471 apartments with 102sqm of ground floor retail atop two basement levels.

The application like many other tall towers proposed for both Melbourne's CBD and Southbank was lodged prior to the introduction of Planning Scheme Amendment C262, and will therefore be considered under the previous rules.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/abeckett_residences_hero.jpg" rel="gallery-all" title="A'Beckett Residences. Image courtesy The Buchan Group"><img alt="" class="image-article-full-width-580px" height="1007" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/abeckett_residences_hero.jpg?itok=nWl98SnX" title="A'Beckett Residences. Image courtesy The Buchan Group" width="580"></a>

<figcaption>A'Beckett Residences. Image courtesy The Buchan Group</figcaption></figure><h2>Application summary</h2>

<ul>
<li>Application lodged June 2015.</li>
	<li>Existing building over the 1,038sqm site to be retained and incorporated.</li>
	<li>67-storeys, 205.5 metres to top of plant.</li>
	<li>471 apartments.</li>
	<li>203 x 1BR, 175 x 1BR+study, 92 x 2BR, 1 x 3BR.</li>
	<li>102 sqm of retail in one tenancy.</li>
	<li>Two basement levels with 168 resident storage cages, 36 storage lockers and 137 bike racks.</li>
	<li>44 car parks over five levels to the rear of the site.</li>
	<li>Resident amenity over levels 44 and 45.</li>
</ul>
<h2>Design basis</h2>

<blockquote>
During our design process, various forms were generated to explore potential envelopes for this site with an aim to create an iconic new tower for the City of Melbourne. The proposal is a direct response to the many constraints imposed on the site both inherent and desired.

As principal designers of the A'Beckett Residences proposal, The Buchan Group has been able to ensure the seamless integration of pedestrian realm, public realm, retail, ground floor plane activation and the proposed iconic built form and tall-tower typology.
<cite>The Buchan Group</cite>
</blockquote>

According to the Design and Context Report which was submitted as part of the planning process, Buchan's design for the proposed tower draws on the scale, materiality and context of the surrounding streetscape with the tower employing a very ordered facade, simple and restrained yet equally impressive at this scale. This tower is in stark contrast to some of the other fully glazed towers going up in the area.

The existing building on site was designed by Edgar Fielder Billson (a former associate of Walter Burley Griffin) during 1937 as a factory and office in the 'Moderne Style' with its curved form and strong horizontal emphasis. The building is currently not graded by Council but is under consideration for a B Grade heritage listing.

Together with the vertical nature of the tower and articulation of its facade, the two building forms create an interesting visual juxtaposition and composition of elements.

The strategy for heritage conservation and readaptation seeks to retain more than just the building's facade: other elements of building fabric such as existing slabs, openings and columns are retained. This along with the genesis of the tower's massing and form is illustrated in the diagram below:

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/abeckett_massing_diagram.jpg" rel="gallery-all" title="Massing diagram. Image courtesy of The Buchan Group"><img alt="" class="image-article-full-width-580px" height="282" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/abeckett_massing_diagram.jpg?itok=R73v_TDW" title="Massing diagram. Image courtesy of The Buchan Group" width="580"></a>

<figcaption>Massing diagram. Image courtesy of The Buchan Group</figcaption></figure>The proposal as such is composed of three elements: a lower podium comprising the existing building fabric, a tapered upper podium to a height of 40 metres setback 1.5 metres from the street, and the tower proper, setback a further five metres. Part of the rationale for an upper podium is to conceal the adjoining City Tempo building's nondescript facade.

<blockquote>
The design has been influenced by a number of design devices. The use of robust materials, with a depth of character and texture, forms a main element.

The use of multiple tones of light grey, blue and green reflective glass reflect the city's fabric at upper levels. A hierarchy of solid masonry, and lightweight envelopes, reflect the diverse, and irregular grain of the streetscape and create picture windows framing the city's views from within each apartment.
<cite>The Buchan Group</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/abeckett_residences_building_fabric.jpg" rel="gallery-all" title="A'Beckett Street frontage. Image courtesy of The Buchan Group"><img alt="" class="image-article-full-width-580px" height="287" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/abeckett_residences_building_fabric.jpg?itok=CWO02kdQ" title="A'Beckett Street frontage. Image courtesy of The Buchan Group" width="580"></a>

<figcaption>A'Beckett Street frontage. Image courtesy of The Buchan Group</figcaption></figure><h2>A lukewarm reception</h2>

Initial design advice offered by DELWP shows that in the proposals initial form it would struggle to gain support. Key issues identified include setbacks to the eastern and southern boundary, retention of more than the facade of the existing onsite building, how the existing building interacts with the new tower above, treatment to blank elevations and ground floor circulation. In this regard changes to the design seem certain.

On a wider note 183-189 A'Beckett Street forms one of AZX Group's stable of projects dotted around inner Melbourne. Also in their keep are two sites formerly held by Grocon on the CUB Carlton site, a 411sqm development site at 685 La Trobe Street and another in Villiers Street North Melbourne.

Riverina Footscray is in the formative stages of construction while a more modest development of 21 apartments is also on AZX Group's radar in Brighton.

<h2>Project team</h2>

<ul>
<li>Developer and Development Manager: AZX Group (Ausralia Xing Seven Development Pty Ltd)</li>
	<li>Architecture / Interiors: The Buchan Group</li>
	<li>Planning Consultant: Urbis</li>
	<li>Conservation / Heritage Consultant: Bryce Raworth</li>
	<li>Traffic Assessment: Traffix Group</li>
	<li>Structural, Civil, Services, Facade, Wind, ESD and Acoustic Engineers: Aurecon</li>
	<li>Waste Management: Leigh Design</li>
	<li>Building Surveyor and DDA: PLP Building Surveyors and Consultants</li>
</ul>
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Laurence Dragomir

AZX Group initiate A'Beckett Residences: 183-189 A'Beckett Street, Melbourne

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Melbourne’s Chinatown district is set to see its most dramatic transformation in decades if <a href="http://www.axfgroup.com.au/">AXF Property Group</a> gain approval for their latest project, having recently submitting plans for yet another controversial residential tower.

Following approval for Melbourne's tallest suburban apartment tower located in Box Hill, AXF Group have this time acted upon the Total Car Park site at 180 Russell Street. Pushing forward with their CBD plans which were first mooted during late 2012, the development asks to demolish he well known Total Car Park and replace it with a 70 level, 271m mixed-use building which would dramatically alter the city skyline and become a stand out development amongst the relatively low-rise Chinatown district.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image11_12.jpg" rel="gallery-all" title="Image © Buchan Group"><img alt="" class="image-article-full-width-580px" height="334" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image11_12.jpg?itok=ncjBupnm" title="Image © Buchan Group" width="580"></a>

<figcaption>Image © Buchan Group</figcaption></figure><h2>Application briefs</h2>

<ul>
<li>Site Area of 2,057m2, currently consisting of a 7 level car park + 4 level office building</li>
	<li>Proposed is a 70 level, 271m tower</li>
	<li>Residential Apartments + 5 Star Hotel</li>
	<li>105,961m2 GFA</li>
	<li>506 Residential Apartments + 200 Hotel Rooms</li>
	<li>250 Car Spaces + 335 Bicycle Space</li>
	<li>Sky Lobby + Restaurant on Levels 66 &amp; 67</li>
	<li>Hotel Meeting and Banquet Facilities on level 54</li>
	<li>New activated 24/7 Civic Space for Chinatown</li>
</ul>
Drawing upon inspiration from the Chinese cultural tradition of landscape painting and imagery for the building’s design, architects <a href="http://buchan.com.au/">Buchan Group</a> have taken full advantage of the high profile location by implementing a highly activated 5 level podium. Included within the podium are food and restaurant spaces, a multi-purpose hall, Chinese gallery plus extensive bar and entertainment spaces.

At ground level the design has been carefully crafted to allow for the addition of a new civic space for the Chinatown precinct, creating a new 24/7 meeting point for the area. Included within this new space will be a “stoop” which will be placed at the intersection of Little Bourke and Russell Streets to allow for the public to sit and watch the activity of the street and public place as well as a landscaped copse and tea house.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image12_8.jpg" rel="gallery-all" title="Expected street level interface. Image © Buchan Group"><img alt="" class="image-article-full-width-580px" height="341" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image12_8.jpg?itok=TgStdW1c" title="Expected street level interface. Image © Buchan Group" width="580"></a>

<figcaption>Expected street level interface. Image © Buchan Group</figcaption></figure>The inclusions of pavilions which act as entries for the hotel and residential components of the building, and canopies within the podium also allow for increased activation with the public realm. Rising above the podium will be the main body of the tower, holding the majority of the projects apartments which will be situated on levels 6-49. Level 29 of the building sees resident’s facilities which includes an obligatory pool.

A 5-Star hotel is also proposed with suites carried within the “crown” of the building which has been designed to change external appearance throughout the day and night, seeking in part to act as a beacon and become the landmark structure within the Chinatown district.

It is not all smooth sailing for the AXF Group however with demolition of the Total Car Park likely to face tough opposition after being recommended for heritage protection. Completed in 1965, the car park has been slated for heritage protection since the 1980’s with it said to encompass influences from the Japanese avante garde architecture of the 1950’s and 60’s as well as bringing to Melbourne its first taste of brutalist architecture. Incidentally the style was recently described by Planning Minister Matthew Guy as a style that “legitimises ugly buildings”.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/8286437244_c8d1717a34_c2.jpg" rel="gallery-all" title="The existing Total Car Park. Image courtesy melbourneheritage.org.au"><img alt="" class="image-article-full-width-580px" height="389" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/8286437244_c8d1717a34_c2.jpg?itok=_A5RMKrU" title="The existing Total Car Park. Image courtesy melbourneheritage.org.au" width="580"></a>

<figcaption>The existing Total Car Park. Image courtesy melbourneheritage.org.au</figcaption></figure>The loss of the building would also see the popular live music venue and night club “Billboards” situated in the basement, shut down. In the situation where the building does find itself on the heritage register, the application states that demolition will be sought on the basis of economic grounds, mostly due to the fact that the very low ceiling heights stop it from being used outside of a low tier car park. The application further suggests that significant changes have been made to Total House (atop the car park) in addition to painting of the once exposed bare concrete and replacing old shop fronts with new shop fronts.

With the site also subject to a 60m height limit, the application seemingly faces a challenging journey on its way to approval. Although should the building go ahead, has the potential to change Melbourne's skyline in an indelible fashion.

Nonetheless it could be a case of Big Trouble in Little China.
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melbournee12

Planning Application > 180 Russell Street, Melbourne

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Many readers would recall an article published early December titled '<a href="/news/are-200-metre-residential-towers-the-new-norm-for-melbourne" target="_blank">Are 200m residential towers the new norm for Melbourne?</a>' in which Apartments.com.au touched upon fourteen towers aiming to take their place in the city's burgeoning skyline.  From planning assessment to construction fourteen is a sizeable number, yet such is the dynamic state of Melbourne's apartment market coupled with the willingness of Asian-backed developers, Apartments.com.au can today unveil further proposals that would have a profound presence on Melbourne's silhouette if realised.

<a href="http://www.metier3.com.au/" target="_blank">Metier 3</a> architects design generally atypical buildings and 25-35 Power Street Southbank is no exception.  The firms first large-scale design will see the now vacant block transformed into a unique Melbourne built form landmark.  With a concave form accentuated by a swept wing facing Power Street, the 70 storey, 274 metre mixed-use complex has been conceived for recent site purchaser Freshwater No 6 Pty Ltd.

Another behemoth is also seeking approval with <a href="http://www.axfproperty.com.au/" target="_blank">AXF Group</a> championing the redevelopment of their plot at 180 Russell Street, seen below right.  Seeking to replace the 1965 Total Car Park complex, <a href="http://buchan.com.au/" target="_blank">Buchan Group</a> architects have created a shimmering 70 level, 271 metre mixed-use complex.  With impressive street frontages and a chameleon-like facade this development may encounter opposition from heritage groups expecting the retention of the existing Japanese Burtalist-style complex, which <a href="http://www.melbourne.vic.gov.au/BuildingandPlanning/Planning/heritageplanning/Pages/iHeritagesearchresults.aspx?heritageid=1829" target="_blank">carries a B grading in terms of heritage</a> according to Melbourne City council.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image4_26.jpg" rel="gallery-all" title="Images © Metier 3 &amp; Buchan Group"><img alt="" class="image-article-full-width-580px" height="354" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image4_26.jpg?itok=gHFUYPBX" title="Images © Metier 3 &amp; Buchan Group" width="580"></a>

No article could be written at the moment without the presence of <a href="http://elenbergfraser.com/">Elenberg Fraser</a>, with three additional entries complementing their existing 200 metre + designs &gt; <a href="/new-apartments/150-queen-street-melbourne">Tower Melbourne</a>, <a href="/news">Victoria Tower</a> and <a href="/buildings/eq-tower-127-abeckett-street-melbourne" target="_blank">127-141 A'Beckett Street</a>.  

Below left is the current version of 450 Elizabeth Street which at 61 levels and 197 metres is now subject to a revised planning application which would boost the floor count to 67 levels and height comfortably beyond 200 metres.  The jungle drums say site owner Sixth Grange Pty Ltd has formed a joint venture with an Asian-backed developer currently active within Melbourne's CBD and that a sales campaign will commence within months.

Inset sees the only image currently available of 250 La Trobe Street, directly opposite Melbourne Central.  The 50 and 78 level tower at approximately 250 metres in height is set to feature 500 plus residential apartments in a star shaped complex with opulent finishes. According to Elenberg Fraser principal Callum Fraser, “This development will offer one of the most generous provision of communal facilities to the residents and this will set the project apart from the rest in the market.” 

Last but not least is Elenberg Fraser's revised scheme for 380 Lonsdale Street. At the behest of bullish Singaporean developer Hiap Hoe, Elenberg Fraser have delivered a 50 and 60 level mixed-use complex with the taller northern tower nigh on if not over the 200 metre mark.  With Aloft Hotels waiting in the wings to operate the hotel component, 380 Lonsdale like the previous two is looking for a 2014 public sales launch.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Image5_18.jpg" rel="gallery-all" title="Images © Elenberg Fraser"><img alt="" class="image-article-full-width-580px" height="551" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/Image5_18.jpg?itok=CJLfaaAH" title="Images © Elenberg Fraser" width="580"></a>

So, a Melbourne Cup-sized field of 200 metre plus residential towers looms on Melbourne's horizon.

As outlined in December's piece, Asian developers operate beyond the stringent conditions that local developers face in financing their projects.  Additionally the majority of Asian developers are generally robust, well established, well financed property development firms overseas prior to inserting themselves in the local market.

Consequently the likelihood of most of the now 19 proposals of 200 metres or more coming to fruition is quite high.  With this in mind it's plausible to suggest this is a watershed time for Melbourne.  The size, character and feel of Melbourne will change markedly, along with its skyline, most likely triggering debate once the scope and size of these proposal in their entirety are realised by the wider public - although this is a topic for another day.  

Detailed articles on the above proposals/planning applications will follow in due course, beginning with 25-35 Power Street later this week.
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