A new 25-storey apartment tower proposed for Mercer Street would push Geelong’s western gateway skyline higher, with Morphy Birrell Property Group lodging plans for a project directly beside one of the city’s most significant heritage streetscapes.

The <a href="https://www.apartments.com.au/architects/fk-australia">FK</a>-designed development at <a href="https://www.apartments.com.au/new-apartments/65-67-mercer-street-geelong-vic-3220">65-67 Mercer Street</a> has now been referred to Victoria’s Planning Minister. The site sits opposite the Geelong rail corridor and immediately south of the heritage-listed St Peter and Paul’s Catholic Church and Ashby Hall precinct.

Rather than compete with the neighbouring ecclesiastical buildings, the proposal adopts a sculpted podium intended to reference the materiality and scale of the heritage context. Planning documents note the design draws cues from the “dark stone brick” church and surrounding masonry buildings, while the tower above transitions into a softer, curved form oriented toward Corio Bay and the Geelong waterfront.

<img alt="First look: Morphy Birrell Property Group targets 25-storey Geelong tower beside landmark church precinct" data-entity-type="file" data-entity-uuid="b797d10c-d4a6-47af-b8df-1aeaa3b382be" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/public%20square.png?VersionId=QGIpcz1x1hKB6lQLl2iobyHqb6PS2Ztc" />

The development forms “Stage 5” of Morphy Birrell Property Group’s broader Mercer Street precinct strategy, following the completion of the 21-storey Miramar tower on Cavendish Street and several additional approved redevelopment stages nearby. Planning consultants Ratio said the proposal “represents an exemplary development outcome” aligned with the strategic ambitions for Central Geelong’s continued urban renewal.

The mixed-use project would replace an existing low-rise commercial building and surface parking area on the 3,320 sqm corner site. FK’s urban context report describes the proposal as a residential development comprising apartments, resident amenities, commercial space, and integrated landscaping positioned to maximise bay views and northern sunlight access.

Renders show a deeply articulated tower with curved balconies stepping above a lower masonry podium that frames a landscaped forecourt facing Mercer Street. The design intentionally preserves sightlines toward the adjacent church buildings, with the podium scaled to reinforce the heritage edge before the tower recedes upward.

<img alt="First look: Morphy Birrell Property Group targets 25-storey Geelong tower beside landmark church precinct" data-entity-type="file" data-entity-uuid="2bdca91e-66f7-4ac7-8baa-2f93bd5b564e" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/geelong%20site.png?VersionId=QOhbino4ZgzKYw5dW3QE14E.2yq.Sv87" />

The planning report highlights the site’s strategic location within 400 metres of key Geelong destinations including Cunningham Pier, the Geelong Station precinct, Deakin University, and the convention centre. Bus services run directly along Mercer Street, while the Corio Bay foreshore sits around 100 metres north of the site.

The proposal arrives amid accelerating redevelopment across central Geelong, where planning policy continues to encourage higher-density housing close to transport infrastructure and the waterfront. Mercer Street in particular has emerged as a focal point for taller apartment development due to its proximity to Geelong Station, the bay, and major civic infrastructure.

Joel Robinson

Morphy Birrell Property Group targets 25-storey Geelong tower beside landmark church precinct

Development giant&nbsp;<a href="https://www.apartments.com.au/developers/hamton">Hamton</a> and joint venture partner Hostplus have revealed the next residential stage of their $3 billion Moonee Valley Park masterplan, lodging plans for 512 more apartments within the precinct on surplus racecourse land at 110 Wilson Street, Moonee Ponds.

The proposed development, dubbed&nbsp;<a href="https://www.apartments.com.au/new-apartments/trackside-house-110-wilson-street-moonee-ponds-vic-3039">Trackside Gardens</a>&nbsp;in the planning application, follows the <a href="https://www.apartments.com.au/news/vic/first-look-exclusive-hamton-and-hostplus-reveal-sixth-stage-of-moonee-valley-park-masterplan">recent unveiling of the sixth-stage Cox Place Precinct</a> and continues the long-running transformation of the Moonee Valley Racecourse into one of Melbourne’s largest urban renewal projects.

Positioned on the north-eastern edge of the racecourse adjacent to CityLink, Trackside Gardens will comprise three residential buildings rising between 61.8 metres and 86.4 metres within a heavily landscaped precinct shaped by Hamton’s Nature Based Cities framework.

The project forms part of the broader Moonee Valley Park redevelopment being delivered by Hamton, Hostplus and the Moonee Valley Racing Club, which is reshaping the 40-hectare racecourse site into a mixed-use neighbourhood with housing, retail, commercial space, hotels, parkland and community infrastructure.

Trackside Gardens sits separately to the recently proposed Cox Place Precinct, a five-building stage comprising around 1,100 residences, two build-to-rent buildings, two build-to-sell towers, retail, office space, and a hotel overlooking the racetrack. Together, the projects continue to accelerate housing delivery across the precinct.

<img alt="First look: Hamton expands Moonee Valley Park masterplan with 512-home Trackside Gardens precinct" data-entity-type="file" data-entity-uuid="5fc1941e-52d3-41c6-abc4-0f13fe8ae5ea" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/DA%20Edits%20%281%29.png?VersionId=7qwRHq5dcvXWNot2hNOgoQhN2GIWudNK" />

Designed by <a href="https://www.apartments.com.au/architects/dko-architecture">DKO Architecture</a> with landscape architecture by Tract, Trackside Gardens has been conceived as a botanical-style residential precinct prioritising canopy planting, communal green space, and vertical landscaping.

“The architectural vision for the proposed development centres around buildings in a botanical park setting that champions the important role of nature,” the planning submission states.

“The proposal incorporates principles of biophilic design, with landscape and environmentally sustainable development influencing the ultimate design response of the buildings and prioritising the ground plane to ensure a high amenity for both occupants and visitors.”&nbsp;

Trackside Gardens will deliver 512 apartments across the three buildings, alongside 518 basement car spaces and 523 bicycle spaces. Around 20 per cent affordable housing is proposed across the broader North East Precinct, equating to around 158 dwellings.&nbsp;

The affordable housing component will be concentrated within the Wilson East building, while the remaining apartments are expected to be delivered as build-to-sell residences.

Trackside Gardens has been designed around Hamton’s Nature Based Cities initiative, founded by Executive Chair Paul Hameister OAM in partnership with the University of Melbourne, Urbis, Ark Resources and Tract. The initiative promotes integrating higher-density urban development with significant biodiversity, tree canopy and landscape outcomes.

<img alt="First look: Hamton expands Moonee Valley Park masterplan with 512-home Trackside Gardens precinct" data-entity-type="file" data-entity-uuid="89353449-7b3c-42fd-8fd8-8bf64a5ef80f" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Article%20Feature%20Image%20%28Grid%29_4.png?VersionId=X8jRt0P2L7fIWjLhfX6gPknXToXIBeLj" />

A comprehensive landscape strategy would introduce deep soil planting, vertical greening, communal gardens, and new pedestrian links throughout the site.

Planning documents state the development is targeting a 5 Star Green Star Buildings rating, a 7.5-star average NatHERS rating, and “Exemplary” Nature Based Cities certification.&nbsp;

The proposal joins an expanding pipeline of approved and proposed buildings within Moonee Valley Park, including the recently launched Eveline apartments and the approved Grandstand North and South towers.

Hamton has increasingly focused on precinct-scale, nature-led communities across Melbourne’s middle-ring suburbs, with projects spanning Hawthorn, Kew, and Moonee Ponds.

Hampton unveils Trackside Gardens, latest stage of $3 billion Moonee Valley Park masterplan

The Paul Gedoun-led <a href="https://www.apartments.com.au/developers/ss-projects">S&amp;S Group</a> has achieved another milestone in its $1 billion transformation of Rainbow Bay on the southern Gold Coast with the completion of the company’s third project in four years, the $160 million <a href="https://www.apartments.com.au/buildings/esprit-217-227-boundary-street-coolangatta-qld-4225">Esprit</a> residences.

Delivered by <a href="https://www.apartments.com.au/builders/hutchinson-builders">Hutchinson Builders</a> and designed by <a href="https://www.apartments.com.au/architects/cottee-parker-architects">Cottee Parker Architects</a>, Esprit buyers have now moved into the 94 apartments across two interconnected buildings at 217-227 Boundary Street.

The successful settlement of Esprit marks another astounding chapter in the S&amp;S story, which launched its highly successful Flow apartments three years ago and created its own ultra-luxury branded fingerprint on an area craving new luxury residences.

Most early purchasers have secured gains of well over $1 million since the project launched in 2021.&nbsp;

[smartcode_project:default project_id=102921 project_image_fid=172129]

S&amp;S Projects Founding Director Paul Gedoun said the completion of Esprit reflects sustained demand for premium apartments in tightly held coastal locations.&nbsp; 
&nbsp;&nbsp; &nbsp; 
“Esprit has attracted buyers seeking a combination of quality design, considered amenity and a location that is becoming increasingly difficult to replicate,” said Gedoun.

“We identified some years ago that Rainbow Bay is a unique market where supply of luxury residences is limited, and we see the settlements in Esprit further underpinning this thinking - that for both owner-occupiers and investors.”&nbsp;

[smartcode_project:default project_id=102921 project_image_fid=172174]

A key feature of the development is ‘Club Esprit’, a 1,000sqm residents-only rooftop level combining wellness and recreation, believed to be a first for the Gold Coast, and which is fast becoming a signature of the S&amp;S brand.

Positioned to capture views across Snapper Rocks, Rainbow Bay and the Tweed River, the rooftop includes a 25-metre lap pool, gym, yoga lawn, sauna and steam facilities, ice bath, private dining spaces, outdoor cinema and landscaped areas for residents.&nbsp;

<a href="https://www.apartments.com.au/project-marketer/pezet-matheson">Pezet Matheson</a> Director Jayde Pezet, who led the sales campaign for Esprit and S&amp;S’s Flow and Awaken apartments, said the project’s performance reflects both the strength of the product and the depth of demand for premium apartments on the southern Gold Coast.&nbsp;

“In some cases, we’ve seen values double since launch, which is a clear reflection of how tightly held Rainbow Bay has become and the level of demand for well-executed projects in this market,” said Pezet.&nbsp;

“Buyers recognised early what S&amp;S Projects was delivering here, and that conviction has been rewarded as the project has progressed towards completion.”&nbsp;

[smartcode_project:default project_id=102921 project_image_fid=214819]

Esprit offers a mix of two- three and four-bedroom apartments and sits within walking distance of the beachfront, cafés and local amenities, reinforcing its appeal as both a lifestyle and investment destination.

The project is the third completed by S&amp;S Projects in Rainbow Bay, following Flow Residences and Awaken Residences, which together have contributed to the suburb’s emergence as one of the Gold Coast’s most sought-after coastal pockets. &nbsp;

S&amp;S Projects is continuing its investment in the area with Radia, a $215 million development currently under construction.&nbsp;

[smartcode_project:default project_id=102921 project_image_fid=172175]

Gedoun said the completion of Esprit signals continued confidence in the southern Gold Coast market.&nbsp;

“We’ve seen strong interest in well-located, high-quality apartments, particularly in areas where future development opportunities are limited."

“That’s been a key factor in the performance of Esprit and the broader Rainbow Bay market”.

[smartcode_project_cta:default project_id=102921]

Owners move in as Esprit completes at Rainbow Bay

Few developers can boast a portfolio across South East Queensland's luxury markets quite like <a href="https://www.apartments.com.au/developers/mosaic-property-group">Mosaic Property Group</a>.

The builder-developer, founded in 2004 by Managing Director Brook Monahan, has projects in planning, on the market, and under construction, from Burleigh Heads and Broadbeach to Kangaroo Point and South Brisbane.

With a pipeline exceeding $2 billion, Mosaic remains highly selective when it comes to development sites, having spent years refining its strategy around feasibility research and product planning. The group is set to continue growing into 2026 and beyond.

In Brisbane, Mosaic currently has three projects in the market. It is in the final release stage at <a href="https://www.apartments.com.au/new-apartments/the-bedford-by-mosaic-16-30-prospect-street-kangaroo-point-qld-4169">The Bedford</a> in Kangaroo Point, which is approaching complete sellout ahead of its late 2027 completion.

[smartcode_project:default project_id=134792 project_image_fid=328123]

Designed in collaboration with <a href="https://www.apartments.com.au/architects/bda-architecture">BDA Architecture</a>, The Bedford comprises 128 two- and three-bedroom residences. A selection of ultra-luxury Masterpiece Series Skyhomes, positioned across the top levels, offer expansive floor plans and sweeping views of the river and city.

High-end inclusions, such as natural stone benchtops, bespoke cabinetry, and Miele appliances, feature throughout all apartments, alongside the Rooftop Recreation &amp; Retreat Sky Terrace. This includes a resort-style pool with sun deck and loungers, spa, cold plunge pool, sauna, steam room, private dining room with a full kitchen, residents' lounge, multiple barbeque and relaxation zones, an outdoor viewing deck, and landscaped gardens with water features, all oriented to sweeping city and river views.

A gym with indoor and outdoor zones, and a golf simulator, further enhances recreational choice within the building.

[smartcode_project:default project_id=134792 project_image_fid=328119]

A defining feature of the development is its integrated mixed-use component, which will deliver Kangaroo Point's first major supermarket, alongside a café and liquor store, bringing long-awaited convenience to the peninsula.

Monahan says The Bedford represents the culmination of a near-decade-long journey, after first identifying the A-grade Prospect Street site in 2016. While they came close to acquiring it at the time, the site was ultimately purchased by Woolworths' development arm, Fabcot. The opportunity resurfaced in 2024 when the site, vacant for nearly three decades, was brought back to market.

Monahan says Mosaic projects often begin years before any formal plans are drawn. Their new South Brisbane development is no exception, with the site first earmarked in 2018.

"We aren't opportunistic," Monahan says. "Every site purchase is carefully considered. As seen with Kangaroo Point and South Brisbane, it can take years to eventuate. There are sites we're looking at now that we may not secure for several years."

[smartcode_project:default project_id=141711 project_image_fid=353495]

A similar story unfolded at <a href="https://www.apartments.com.au/new-apartments/the-carter-by-mosaic-77-linton-street-kangaroo-point-qld-4169">The Carter</a> in Kangaroo Point, opposite The Gabba. Like The Bedford, it is also approaching sellout of its 125 two- and three-bedroom apartments. The majority of sales are attributed to returning customers and referrals, with a balanced mix of investors and a strong majority of owner-occupiers.

BDA Architecture was again engaged to design the 22-storey building, which will feature a suite of wellness and lifestyle amenities, including a golf simulator and cinema, a commercial-grade gym, and a rooftop recreation level with a pool, steam room, sauna, cold plunge, teppanyaki bar, private dining spaces, and landscaped terraces.

Construction is on track for completion in mid-2027.

[smartcode_project:default project_id=151614 project_image_fid=362759]

Mosaic's latest offering is its most ambitious yet, boasting a rare, north-facing riverfront position on Montague Road in South Brisbane.

<a href="https://www.apartments.com.au/new-apartments/the-riversdale-by-mosaic-south-brisbane-91-montague-road-south-brisbane-qld-4101">The Riversdale by Mosaic</a> is a 39-storey tower comprising just over 200 residences and Masterpiece Series Sky Homes. Designed in partnership with Bureau Proberts, it will feature nearly 3,000 sqm of genuine, internationally benchmarked six-star, hotel-style amenities, including a wellness precinct, pool, gym, massage and treatment rooms, cinema, golf simulator, and extensive outdoor dining areas across a two-level rooftop deck.

Early works are underway, with full construction expected to commence in the second half of 2026, and an anticipated late 2029 completion.

[smartcode_project:default project_id=151614 project_image_fid=362759]

Since 2012 alone, Mosaic has completed more than $2 billion in projects and is set to deliver another $2 billion worth of developments, comprising hundreds of luxury apartments, each defined by Mosaic's signature standards of quality, detail, and delivery.

"We never arrive, there is no finish line," says Monahan. "Our ambition is to keep evolving what luxury means, creating design- and lifestyle-led residences in incredible locations, places people genuinely aspire to and want to live, homes that are loved deeply and endure long beyond their moment."

Mosaic's Midas Touch

<a href="https://www.apartments.com.au/developers/urban-property-group">Urban Property Group</a> (Urban) has broken ground at Keira Place, its new major mixed-use residential precinct in the heart of Wollongong CBD.

Held at 120-122 Smith Street, the groundbreaking marked the commencement of construction on Stage 1 of <a href="https://www.apartments.com.au/new-apartments/keira-place-120-122-smith-street-wollongong-nsw-2500">Keira Place</a>, with the opening of the new display suite. 
&nbsp; 
Keira Place is a State Significant Development that will deliver new housing supply, affordable homes and inclusive living options within walking distance of Wollongong’s CBD, coastline, transport, hospital and education precincts.

[smartcode_project:default project_id=144442 project_image_fid=369868] 
&nbsp; 
Stage 1 is now under construction and will deliver 150 apartments across two residential buildings, including 27 affordable housing apartments and 18 specialist disability accommodation dwellings, along with activated ground-floor retail and commercial space. 
&nbsp; 
Urban Co-CEO Patrick Elias said the groundbreaking represented a significant milestone for Wollongong and reflected Urban’s long-term commitment to regional cities.

“Today’s groundbreaking is about turning approvals into homes and moving quickly to deliver much-needed housing in Wollongong’s city centre,” Elias said. 
&nbsp; 
“Keira Place will provide a diverse mix of homes close to jobs, transport and services, while setting a high benchmark for quality, durability and consumer protection.”

[smartcode_project:default project_id=144442 project_image_fid=369869] 
&nbsp; 
Hon. Paul Scully MP, Minister for Planning and Public Spaces, Member for Wollongong said Keira Place is exactly the kind of development Wollongong needs – delivering new homes close to transport, employment and services, while supporting the continued growth and renewal of the CBD.

"This project reflects the Minns Labor Government's commitment to increasing housing supply in well-located areas." 
&nbsp; 
Wollongong Lord Mayor Cr Tania Brown said Keira Place would deliver lasting community benefits for the city. 
&nbsp; 
"Keira Place is a welcome addition to Wollongong's CBD delivering new housing, affordable homes and activated street-level spaces that will benefit our community for years to come," Brown said. 
&nbsp; 
"Urban Property Group's investment reflects the confidence that quality developers have in Wollongong's future, and I look forward to seeing this precinct come to life."

[smartcode_project:default project_id=144442 project_image_fid=369867] 
&nbsp; 
Designed by <a href="https://www.apartments.com.au/architects/cox-architecture">Cox Architecture</a>, with interiors by <a href="https://www.apartments.com.au/interior-designers/dko">DKO,</a> Keira Place prioritises liveability and long-term performance, with landscaped shared spaces, generous apartment layouts and a pedestrian-friendly streetscape along Smith Street. 
&nbsp; 
Residents will have access to landscaped podium areas, communal rooftop amenities with views to Mount Keira and the Wollongong skyline, and convenient ground-level retail.

The development will have 10-year Latent Defects Insurance by Resilience Insurance.

[smartcode_project_cta:default project_id=144442]

Groundbreaking marks start of construction at Keira Place in Wollongong CBD

Brunswick East

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A Brunswick East development site has been sold for $6.3 million.
Marketing agents, Teska Carson’s George Takis and Michael Ludski, said that a local developer has outbid three competitors among the 50 strong crowd for the 1278 square metre property at 5-13 Clarke Street.
They said the result reflects a near record $4930 a square metre.
The property is Zoned Mixed Use, has three frontages and includes a single level, 980 square metre, warehouse.
“The property offered exceptional development potential in one of Melbourne’s fastest growing city-fringe locations, just five kilometres from the centre of Melbourne, within 1.5 kilometres of CityLink and within close proximity of all essential amenities,” Takis said.
“As such it offered developers, and occupiers, an opportunity to take advantage of the significant demand for commercial and/or residential property in one of the city’s most popular inner suburbs.”
Ludski said the Brunswick area was rapidly evolving.
 
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jonathanchancellor-7SQnKwU6yx

Brunswick East development site sold for $6.3 million

Brunswick, Brunswick East and Brunswick West's respective apartment markets continue to steam along at pace, regardless of where the wider Melbourne apartment market is at.

A handful of freshly completed apartment developments have been replaced by projects which have begun their construction phase, and a freshly launched development is adding further buyer choice to the market. <a href="/buildings/the-finery-267-277-lygon-street-brunswick">The Finery</a> is the area's latest release and is located across 267-277 Lygon Street.

Consisting of 30 apartments atop a string of retail tenancies, the newly launched development accounts for a single storey nondescript brick building, and finds itself surrounded by fellow apartment projects.

The Finery joins 13 other sizeable apartment projects noted at sales that Apartments.com.au is tracking across the three suburbs.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image49_9.jpg" rel="gallery-all" title="The Finery is available for purchase. Image: Jellis Craig"><img alt="" class="image-article-full-width-580px" data-entity-type="" data-entity-uuid="" height="296" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image49_9.jpg?itok=jbEU4-vM" title="The Finery is available for purchase. Image: Jellis Craig" width="580" /></a>

<figcaption>The Finery is available for purchase. Image: Jellis Craig</figcaption>
</figure>

Directly opposite The Finery, two apartment projects have received their finishing touches in recent weeks. Both designs&nbsp;of CHT Architects,&nbsp;<a href="/buildings/the-burgin-residence-260-274-lygon-street-brunswick-east">The Burgin Residences</a> and East Apartments are now complete and combined add approximately 140 new apartments to the area.

Freshly completed too is CBD Development Group's <a href="/buildings/288-albert-street-brunswick">288 Albert Street</a> in Brunswick, with 269 apartments over two buildings at practical completion at the hand of builder LU Simon. Brunswick West has also notched a completed project in recent weeks; Exner Building completing The Moreland at 444 Moreland Road, taking over the buiild post the collapse of Watersun Constructions.

Hundreds of further apartments are also nearing completion, in the form of Iseo, <a href="/buildings/rima-22-lygon-street-brunswick-east">Rima</a> and <a href="/buildings/8-lygon-street-brunswick-east">8 Lygon Street</a>, all of which are located on Lygon Street.

Despite the flood of newly completed apartment into Brunswick and surrounds, an even larger contingent of projects have just begun, or are about to tip into their construction phase.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image43_11.jpg" rel="gallery-all" title="288 Albert, East and Burgin have reached completion"><img alt="" class="image-article-full-width-580px" data-entity-type="" data-entity-uuid="" height="513" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image43_11.jpg?itok=3Z0ifEap" title="288 Albert, East and Burgin have reached completion" width="580" /></a>

<figcaption>288 Albert, East and Burgin have reached completion</figcaption>
</figure>

Demolition onsite signifies that <a href="/buildings/lygon-place-240-lygon-street-brunswick-east">Lygon Place</a> is on the verge of a construction start following its lengthy sales campaign. Its 96 apartments will soon join the approximately 1,470 apartments at construction across the three Brunswicks.

Chief among these projects at construction in terms of size are Blue Earth Group's 300 apartments in Brunswick West headed by&nbsp;<a href="/buildings/the-grove-1-5-olive-york-way-brunswick-west">The Grove</a>&nbsp;and Banco Group's first stage of&nbsp;<a href="/buildings/east-brunswick-village-3-bluestone-way-brunswick-east">East Brunswick Village</a>&nbsp;which includes 223 apartments. Both of these projects are in the early stages of their delivery.

Soon to join the construction rush is the combined <a href="/new-apartments/lt-miller-nightingale-55-nicholson-street-brunswick-east">Lt Miller/Nightingale Brunswick East</a> which has been awarded to Liberty Builders, as is <a href="/buildings/mr-nichols-65-nicholson-street-brunswick-east">Mr Nichols</a> a short distance away. Brunswick East's <a href="/buildings/seamstress-11-13-lygon-street-brunswick-east">Seamstress</a> is also closing in on a construction&nbsp;start.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/1715littlemiller_lucentcapital_external_cafecopy_cg_0.jpg" rel="gallery-all" title="Nightingale Brunswick East is set to begin construction"><img alt="" class="image-article-full-width-580px" data-entity-type="" data-entity-uuid="" height="303" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/1715littlemiller_lucentcapital_external_cafecopy_cg_0.jpg?itok=DlAQy4FH" title="Nightingale Brunswick East is set to begin construction" width="580" /></a>

<figcaption>Nightingale Brunswick East is set to begin construction</figcaption>
</figure>

As various apartment projects filter through their respective development phases, additional projects currently before City of Moreland are seeking to fill the breach. Apartments.com.au has already covered major intended projects such as <a href="/news/jw-lands-park-street-proposal-goes-down-a-different-design-path">699 Park Street</a> and <a href="/news/milieu-property-moves-on-lygon-streets-established-apartment-strip">121 Lygon Street</a> over the course of 2018, with a swag of other prospective projects also seeking approval.

Although smaller in stature, the latest application to enter the Apartments.com.au&nbsp;Project Database within the area is Brunswick West's <a href="/new-apartments/134-136-melville-road-brunswick-west">134-136 Melville Road</a>.

Orion Investments Pty Ltd is looking to take advantage of a vacant site by way of a&nbsp;Design Consortia Australia scheme for 15 apartments across a four level apartment block.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/melville.jpg" rel="gallery-all" title="Design Consortia Australis'a Melville Road scheme"><img alt="" class="image-article-full-width-580px" data-entity-type="" data-entity-uuid="" height="363" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/melville.jpg?itok=79K7HOjp" title="Design Consortia Australis'a Melville Road scheme" width="580" /></a>

<figcaption>Design Consortia Australis'a Melville Road scheme</figcaption>
</figure>

silvermb

Comings and goings in Brunswick's engaged apartment market

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Developer Milieu Property has stepped up in scale with their latest residential project.

Specialising in small scale developments to date with a slant toward progressive urban design, the firm has now taken 121 Lygon Street on the western side of Lygon Street to planning. Larger than the developer's previous projects, the development would be inserted into an evolving Lygon Street streetscape which over recent years has seen the completion of numerous apartment buildings.

Along for the ride is regular cohort Fieldwork who have created a design outcome very much in line with their signature look.

<h2>121 Lygon Street application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image81_0.jpg" rel="gallery-all" title="Lygon Street hero perspective. Image: Fieldwork"><img alt="" class="image-article-full-width-580px" height="513" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image81_0.jpg?itok=dj_If0G-" title="Lygon Street hero perspective. Image: Fieldwork" width="580"></a>

<figcaption>Lygon Street hero perspective. Image: Fieldwork</figcaption></figure><ul>
<li>Site area: 1,382 square metres</li>
	<li>Apartments to Lygon Street, townhouses to secondary Edward Street frontage</li>
	<li>56 dwellings: 5 x 1BR, 39 x 2BR, 4 x 3BR, 8 x TH</li>
	<li>Ground floor retail/cafe: 163 square metres</li>
	<li>3 basement levels: 71 vehicles and 76 private/visitor bicycle bays</li>
	<li>152 square metre rooftop terrace</li>
</ul>
<h2>Designing for Brunswick East</h2>

<blockquote>
119A - 121 Lygon Street proposes a bold, considered residential project which responds to the evolving context of East Brunswick. The design speaks to the site’s dual interface: the active, bustling and developing Lygon Street and the finer grain residential character of Edward Street.

Through formal articulation, a considered material palette and sensitive treatment of the ground floor interface, the proposal mediates these two conditions and that speaks to both future and existing contexts.

It sets a strong, contextually responsive precedent for future development of the area which positively embraces growth.
<cite>Fieldwork design report</cite>
</blockquote>

In a broader sense 121 Lygon Street is a continuation of Fieldwork's trademark look that has seen the firm shoot to prominence.

The townhouse component fronting Edward Street takes design cues, particularly in the brick work presentation, from other Fieldwork projects such as <a href="http://www.fieldworkprojects.com.au/projects/ruskin-st-elwood">Ruskin Street</a>, <a href="http://www.fieldworkprojects.com.au/projects/clyde-st">Clyde Street</a> and <a href="http://www.fieldworkprojects.com.au/projects/armadale-townhouses">Armadale</a>. The taller structure fronting Lygon Street is also typical of a mid-rise Fieldwork project.

In this regard 121 Lygon Street is straight out of the Fieldword playbook, and features vertically ribbed concrete panels akin to their other designs such as <a href="http://www.fieldworkprojects.com.au/projects/patch-apartments">Patch Apartments</a> and <a href="/developments/fitzroy-north-vic-3068">249 Queens Parade</a>.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image80_3.jpg" rel="gallery-all" title="Townhouses fronting Edward Street. Image: Fieldwork"><img alt="" class="image-article-full-width-580px" height="356" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image80_3.jpg?itok=w74rlWCQ" title="Townhouses fronting Edward Street. Image: Fieldwork" width="580"></a>

<figcaption>Townhouses fronting Edward Street. Image: Fieldwork</figcaption></figure>The Lygon Street application reinforces Milieu Property's liking for Melbourne's inner northern suburbs.

Of late all of the developer's pursuits have been confined to Fitzroy, Collingwood, Brunswick and surrounding suburbs. On the tail end of Collingwood's Peel Street reaching completion, the developer's pipeline includes another Collingwood project dubbed Bedford By Milieu and Breese Street in Brunswick.

According to Milieu Property the latter project is a joint design effort between DKO Architecture and Breathe Architecture, and will include 1, 2 and 3-bedroom apartments with a targeted 7.5-star sustainability rating outcome.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image79_7.jpg" rel="gallery-all" title="Previous Milieu and Fieldwork collaborations. Images: Fieldwork"><img alt="" class="image-article-full-width-580px" height="272" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image79_7.jpg?itok=tuiKST0L" title="Previous Milieu and Fieldwork collaborations. Images: Fieldwork" width="580"></a>

<figcaption>Previous Milieu and Fieldwork collaborations. Images: Fieldwork</figcaption></figure>
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Milieu Property moves on Lygon Street's established apartment strip

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Brunswick East's popularity continues to cut through with apartment buyers, as Jameson Capital has noted with the recent launch of B.E. Apartments.

Acting as a capital partner to date, Jameson Capital has turned its hand to development with 11-15 Brunswick Road, a 1,724sqm site that is located in an already established apartment pocket. On the eve of the project's launch, Apartments.com.au chatted with Jeremy Urbach, director of Jameson Capital regarding Melbourne's latest apartment release.

The development has been well publicised in that Jameson Capital has chosen to offer 10 of the project's 97 apartments at a 5% deposit rate, half the norm. Designed to aid first home buyers and those looking to buy again, Jeremy Urbach told Apartments.com.au that at the time of launch earlier in September, 7 of the 10 incentivised apartments had been accounted for with 5 of those first home buyers.

Dubbed 'Your Path Your Start' the incentive has also served to increase the profile of the development in a competitive off-the-plan apartment market.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image9aa.jpg" rel="gallery-all" title="Exterior perspective. Image: Jameson Capital"><img alt="" class="image-article-full-width-580px" height="381" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image9aa.jpg?itok=C1pSTYwN" title="Exterior perspective. Image: Jameson Capital" width="580"></a>

<figcaption>Exterior perspective. Image: Jameson Capital</figcaption></figure>Asked if the incentive could be rolled out across future projects, Jeremy Urbach explains that at this point the scheme is restricted to the Brunswick East project.

'Your Path Your Start' is much like Jameson Capital's role as developer of B.E. Apartments; a meeting of opportunity with the capital capacity to deliver. Jeremy Urbach states that Jameson Capital's chief role will remain that of a financier and capital manager, but the numbers stacked up to step in as developer when the site was offered for sale with a permit in place.

B.E. Apartments has a completion value of $60m, with a targeted internal rate of return of 30.2% gross.

With sales now underway a shortlist of builders has been compiled, with the successful head contractor expected to be onsite during the first quarter of next year.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image10aa.jpg" rel="gallery-all" title="Rothelowman's design influence. Image: Jameson Capital"><img alt="" class="image-article-full-width-580px" height="326" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image10aa.jpg?itok=LvQXrdC6" title="Rothelowman's design influence. Image: Jameson Capital" width="580"></a>

<figcaption>Rothelowman's design influence. Image: Jameson Capital</figcaption></figure>Post site acquisition, Jameson Capital enlisted Rothelowman to overhaul the existing permit. Although the previous permit was adequate, Jeremy Urbach explains that as a continuation of an existing relationship, Rothelowman were tasked with redesigning the project to meet the Better Apartments Design Standards criteria.

The resultant B.E. Apartments now has no saddleback configurations, increased daylight access and increased sellable area, although the redesign did add an extra 10 months to the development's timeframe.

Apartments were also made larger, with single bedroom apartments between 50-53sqm, whilst the largest three bedroom dwelling comes in at 105sqm.

Another point of difference is the work of street artist Ghostpatrol which will feature on the building's exterior and within the project's common areas. B.E. Apartments will also include ground floor retail space and a rooftop terrace holding an unimpeded CBD sight line.
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The right fit, the right time: profiling Jameson Capital's B.E. Apartments 

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Straddling Brunswick East and Fitzroy North, Nicholson Street is in the midst of a development boom. Apartments.com.au is keeping tabs on approximately 1,000 new apartments currently in development toward the northern end of the increasingly popular thoroughfare. 

Due to the increasingly limited number of development sites along <a href="/buildings/east-brunswick-village-3-bluestone-way-brunswick-east">Nicholson Street</a>, and particularly those with a large footprint capable of handling hundreds of apartments, Nicholson Street is currently at the zenith of its development potential. 10 separate apartment projects are now in play, with the majority at sales or under construction.

By far the largest project is Banco Group's East Brunswick Village, which is a large-scale urban renewal project on the site of the former Tontine Pillow Factory. 

Hand in hand with the recent commencement of piling onsite is the project's reconfiguration of Lots 1 and 2. This initial stage of East Brunswick Village will see a slight increase in apartments to 307 (split between 218 x 1BR and 81 x 2BR), increased retail space equating to 4,254sqm, and an increase in both car parking and bicycle spaces.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image95_1.jpg" rel="gallery-all" title="An early East Brunswick Village render along with current piling works onsite"><img alt="" class="image-article-full-width-580px" height="214" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image95_1.jpg?itok=1Rmz4UDz" title="An early East Brunswick Village render along with current piling works onsite" width="580"></a>

<figcaption>An early East Brunswick Village render along with current piling works onsite</figcaption></figure>The overall development includes seven separate buildings with total apartments around the 600 mark. Whilst technically under construction, East Brunswick Village has yet to see its sales campaign formally launched. The same cannot be said for a handful of other projects along Nicholson Street.

Victory House with its 102 apartments is fresh to construction, with builder Element Five's signage freshly across the corner site. Fellow projects in their construction infancy include MiaMia and Fitz &amp; Co, whilst NYKO and 88-90 Nicholson Street are further into their construction cycle.

Combined these 5 projects which have successfully attained necessary presales, will yield approximately 220 dwellings which puts into perspective the massive nature of East Brunswick Village.

Next in line is Lt Miller and Mr Nichols; both having begun their marketing campaigns. The very swish 38 Nicholson Street designed by Hachem is also sitting on approval.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image94_1.jpg" rel="gallery-all" title="The stylish lines of 38 Nicholson Street. Image: Hachem"><img alt="" class="image-article-full-width-580px" height="347" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image94_1.jpg?itok=6v0Tljmj" title="The stylish lines of 38 Nicholson Street. Image: Hachem" width="580"></a>

<figcaption>The stylish lines of 38 Nicholson Street. Image: Hachem</figcaption></figure>Nicholson Street's dearth of pending projects at planning hints towards the diminishing number of sites available for future development.

77-83 Nicholson Street presents as the only noteworthy current planning application. Home to cafe and eatery Pope Joan, 77-83 Nicholson Street is subject to a 6-7 level development over two basement levels, with intentions for 6 retail tenancies and 73 dwellings.

With 29m of frontage to Nicholson Street and an area of 2,250sqm, the site was sold mid last year by Vinci Carbone.

Putting Nicholson Street's current apartment boom into perspective, the only recent major completion along its northern stretch has been TreViso at 91-93 Nicholson Street which added 31 apartments to the strip.
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Nicholson Street's apartment activity slips into top gear

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Brunswick East's latest apartment project to reach sales has hit the ground running, with strong sales notched for the project in a short period of time.

Seamstress at 11-13 Lygon Street is a reference to the site's previous life as a fabric mill. It is also K7 Developments' fourth Melbourne residential project, following on from successful projects in Brunswick West, Surrey Hills and Hawthorn East. With a Footscray development in the offing, K7 Developments has established itself as a locally-based developer capable of tapping into Melbourne's on-trend suburban apartment markets.

Seamstress' selling agent Est8 Agency has seen strong initial interest in Seamstress translated to half of the project's 32 apartments having already been accounted for.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image97_1.jpg" rel="gallery-all" title="Seamstress' exterior is a standout relative to its surrounds. Image: Est8 Agency"><img alt="" class="image-article-full-width-580px" height="239" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image97_1.jpg?itok=iorPha_1" title="Seamstress' exterior is a standout relative to its surrounds. Image: Est8 Agency" width="580"></a>

<figcaption>Seamstress' exterior is a standout relative to its surrounds. Image: Est8 Agency</figcaption></figure>Est8 Agency Executive Director Nic Cuni explained to Apartments.com.au that Seamstress' strong design presence, both internally and externally, has seen the development favoured by owner occupiers in the always competitive Brunswick East apartment market.

Design conscious buyers have recognised that RotheLowman is the design practice behind Seamstress, with the building employing a woven facade of steel and glass as a nod to the site's past. Seamstress also represents the next step in the successful partnership between developer and architect, with <a href="/buildings/brasshouse-771-toorak-road-hawthorn-east">Brasshouse</a> the duo's most recent collaboration.

Internals too are a reflection of RotheLowman's strong, crafted design stance, with Nic Cuni describing the overall architecture and specifically the living spaces as a great blend of harmonious design.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image99_1.jpg" rel="gallery-all" title="A Seamstress interior perspective. Image: Est8 Agency"><img alt="" class="image-article-full-width-580px" height="290" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image99_1.jpg?itok=iE3ds2cH" title="A Seamstress interior perspective. Image: Est8 Agency" width="580"></a>

<figcaption>A Seamstress interior perspective. Image: Est8 Agency</figcaption></figure>Seamstress is a mix of one, two and three bedroom residences, with Nic Cuni describing the one bedroom options as particularly good value for money, given their efficient floorplan and impressive views. On the corner of Lygon Street and Brunswick Road, Seamstress is still garnering strong online interest as the sales campaign progresses.

Apartments finishes hark upon Seamstress' industrial heritage and are defined by exposed concrete ceilings, natural timber floorboards and slider cabinetry. In this way, RotheLowman have introduced a subtle degree of rawness to each dwelling, while also maintaining a heightened level of quality throughout.

Sliding doors within select apartments are capable of creating an additional bedroom or office space on demand, and Seamstress' terraces are sized with room for outdoor dining and herb gardens.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image100.jpg" rel="gallery-all" title="Seamstress bedroom with a view to Melbourne's CBD. Image: Est8 Agency"><img alt="" class="image-article-full-width-580px" height="290" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image100.jpg?itok=rFIZRLqJ" title="Seamstress bedroom with a view to Melbourne's CBD. Image: Est8 Agency" width="580"></a>

<figcaption>Seamstress bedroom with a view to Melbourne's CBD. Image: Est8 Agency</figcaption></figure>To secure your new home in Seamstress, register your details using the form below.
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Secure your new home in Seamstress, Brunswick East

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A vacant Brunswick East retail property has been listed for November 19 auction.
It comes with a land area of 190 sqm with a floor size of 100 sqm.
It is listed with a price guide of between $870,000 to $950,000.
The property at <a href="https://www.realcommercial.com.au/property-retail-vic-brunswick+east-502143014" target="_blank">400 Lygon Street, Brunswick East</a> (above) is approved for Commercial 1 zoning.
It has a frontage of 6.25 metres on one of Melbourne’s most tightly held retail strips.
The property offers the right of way at the rear and it includes a car park space.
This property is offered through Nelson Alexander agent David Hutchinson.
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j.ballantyne1990-6AQqhLzZaK

Vacant Lygon Street, Brunswick East retail space for auction

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It's unprecedented times for Brunswick and surrounding suburbs Brunswick East and Brunswick West. Never before have the trio of postcodes been so popular with Melbourne's apartment builders with 13 separate projects currently under construction.

The yield of apartments from these projects is set to exceed 1,300 dwellings. Brunswick East leads the way with seven projects under construction, followed by Brunswick with four and Brunswick West with two.

Sourcing Apartments.com.au's Project Database, the area is traditionally dominated by medium-sized apartment projects averaging 40-50 dwellings, although the current count of 1,300 apartments under construction is skewed by two large projects which jointly account for approximately 700 apartments under construction.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image40_4.jpg" rel="gallery-all" title="Ettaro and York Brunswick West are underpinning the area's construction progress"><img alt="" class="image-article-full-width-580px" height="221" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image40_4.jpg?itok=te8wrDOg" title="Ettaro and York Brunswick West are underpinning the area's construction progress" width="580"></a>

<figcaption>Ettaro and York Brunswick West are underpinning the area's construction progress</figcaption></figure>The largest with 400 plus apartments is Brunswick East's Hayball-designed Ettaro which is rapidly approaching completion at the hands of LU Simon, whilst York Brunswick West has seen works begin on the second phase of the project for developer R.Corporation.

Most recent to begin construction have been The Moreland and Protec Property Group's The Dux located adjacent to Anstey Station. A long time favourite of Apartments.com.au, Anstey Precinct as it has been christened is a pocket of Brunswick dedicated toward urban renewal/higher density living.

Joining The Dux under construction within Anstey Precinct are Hendrix Apartments and 8 Bresse Street, with the much publicised Nightingale Apartments on Florence Street set to begin its build. Post its visit to VCAT and subsequent minor design alterations, Nightingale is now poised to become the latest project within Anstey Precinct to offer "delivery of tangible, meaningful, visitable and assessable built outcomes," following in the footsteps of <a href="/news/is-this-melbournes-best-new-residential-development">The Commons</a>.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_4890.jpg" rel="gallery-all" title="Bensons Property Group's C3 Brunswick"><img alt="" class="image-article-full-width-580px" height="380" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_4890.jpg?itok=kYDuEGLs" title="Bensons Property Group's C3 Brunswick" width="580"></a>

<figcaption>Bensons Property Group's C3 Brunswick</figcaption></figure>Further to the 13 projects under construction, Apartments.com.au has identified a further 10 apartment projects set for an imminent construction start. 

Among them is Alpha 14 Property Group's Crest on Sydney Road, the aforementioned Nightingale Brunswick and what shapes as Moreland's tallest project to date, Brunswick Heart. Set over 14 levels, site preparation for the RotheLowman-designed project is complete with a builder set to take site possession shortly.

These 10 projects combined will add another 800 plus dwellings to Moreland's ballooning apartment market.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_4929.jpg" rel="gallery-all" title="MakShaq's 8 Lygon is moving toward construction"><img alt="" class="image-article-full-width-580px" height="386" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_4929.jpg?itok=RF9uPV-H" title="MakShaq's 8 Lygon is moving toward construction" width="580"></a>

<figcaption>MakShaq's 8 Lygon is moving toward construction</figcaption></figure>Whilst construction and projects at sales remain robust within Brunswick and its adjoining suburbs, there are signs that the surge in apartments may be slowing.

2016 has brought a discernible slow down in the number of larger apartment projects filtering through Moreland City Council's online planning platform. Indeed scant few new listing within Moreland have been added to the Apartments.com.au Project Database in recent times as developers seem content in delivering on the healthy backlog of approved projects.

With the persistent talk of market oversupply, the easing of projects at planning could also be a sign that developers have cooled on the Brunswick market somewhat given it has traditionally been the domain of smaller sized apartments aimed toward investors and singles/couples.
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Unprecedented times for Brunswick's apartment growth, but can it last?

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When you mention <a href="/new-apartments/brunswick-vic-3056">Brunswick</a> to anyone who's from the other side of the Yarra you're quite likely to get a rendition of the Franco Cozzo ad, a massive expletive-ladden anti-hipster tirade or hushed jibes about lefties.

However we need to question how long those stereotypes will last. Apartments.com.au labelled <a href="/news/hotspots-lygon-street-east-brunswick">Lygon Street in Brunswick East a development hotspot</a> in August 2013 and the picture today is dramatically different. Not that Lygon Street is seeing significantly less development, it's that the planning applications are flying in from all over Brunswick and increasingly <a href="/new-apartments/coburg-vic-3058">Coburg</a>.

A quick glance at the <a href="/">data portal</a> for Moreland shows there are currently 69 projects across the municipality yielding a total of 5,575 units across all statuses. 57 of those projects with 4,293 units are located in postcodes 3055, 3056 and 3057: <a href="/new-apartments/brunswick-west-vic-3055">Brunswick West</a>, Brunswick and <a href="/new-apartments/brunswick-east-vic-3057">Brunswick East</a> respectively.

10 of the projects located in either of the three postcodes are under construction, 13 at sales, 18 approved and 16 are currently before council. Most of those projects are located on the Brunswick activity strips of Sydney Road and Lygon Street however this might just be about to change.

<h2>Moreland's Neighbourhood Centres Strategy</h2>

The City of Moreland has liberally applied the residential growth zone to many parts of the municipality outside its three key activity centres of Brunswick, Coburg and <a href="/new-townhouses/glenroy-vic-3046">Glenroy</a> and the draft neighbourhood<a href="http://moreland.vic.gov.au/neighbourhood-centres-strategy"> </a>centres strategy now viewable on Moreland's <a href="http://moreland.vic.gov.au/neighbourhood-centres-strategy">website</a> seeks to clarify the council's vision for its second-tier activity centres.

In a nutshell the strategy aims to introduce controls to 11 of the 12 neighbourhood centres in Moreland. The neighbourhood centres are scattered throughout the municipality and include areas such as Grantham and Union Streets, Melville Road and Victoria Street in Brunswick West. Gaffney Street in <a href="/new-apartments/pascoe-vale-vic-3044">Pascoe Vale</a>, Merlynston, Fawkner and <a href="/new-townhouses/oak-park-vic-3046">Oak Park</a> are also on the list of areas where development will be encouraged.

The aforementioned areas come under the residential growth zone and in some part include mixed use and commercial 1 zones.

More than 50% of the <a href="http://moreland.vic.gov.au/globalassets/areas/amendments/amendmentslib-7208/c159/mcc3068-neighbourhoodcentresstrategy_v3.pdf">draft strategy document</a> is dedicated to design and built-form guidelines for the areas where development up to 4 levels is permissable.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/bruns_4_level.png" rel="gallery-all" title="Albert Street, Brunswick East"><img alt="" class="image-article-full-width-580px" height="431" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/bruns_4_level.png?itok=IZus8DTn" title="Albert Street, Brunswick East" width="580"></a>

<figcaption>Albert Street, Brunswick East</figcaption></figure><h2>Should Moreland be aiming higher?</h2>

Great urban initiatives like <a href="/expert-insights/buying/letting-sydney-road-drown-in-a-traffic-sewer-is-not-an-option-its-time-to-revitalise-the-strip">Revitalise Sydney Road</a> are focused on reconfiguring the look, feel and operations of Sydney Road but is it time to think bigger and earmark sites on Sydney Road for future office-only uses?

Say a concept like that outlined by the Revitalise Sydney Road comes to fruition and the public transport capacity of the road is boosted, the amount of people who will be able to travel up and down from Moreland to the new Parkville Station will increase substantially.

Most of the office space on or near Sydney Road is contained above retail shops or as add-on components to warehouses west of the Upfield train line. A company with a requirement for 1000 square metres of modern office space would be hard pressed to find a site suitable in Brunswick which is curious given it is and will be a natural spill-over area for the biotech and health-focused Parkville area.

In a policy document dated 2011-2016, some of they key challenges for Moreland include 'continued loss of land for employment purposes to residential conversion', 'poor perception of the North as the place for business' and 'limited supply of quality office space'. Perhaps it's time for a commercial development and employment-focused strategy.
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Alastair Taylor

Crystal ball gazing: City of Moreland 

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Pockets of Moreland continue to gentrify via a pipeline of new apartment projects, with the latest being <a href="/buildings/iseo-443-lygon-street-brunswick-east">ISEO</a> at 443-445 Lygon Street, Brunswick East. Most apparent on this stretch of Lyon Street is the continued shift toward apartment living, with ISEO a prime example.

The project's interiors have been created by Plus Architecture on behalf of TON Projects, with ISEO returning to residential use after 36 years as a commercial venue, albeit returning in a far higher density format.  The project will feature 28 one and two bedroom apartments, with ground floor retail set to usher in new restaurant and retail spaces.

Landscape architect Brett Robinson of Acre has designed external areas which includes an internal courtyard, while the Plus Architecture team have created interiors which reference the project's industrial surrounds. With Capital Property Marketing handling sales, it's expected that purchasers will be drawn to the project's creative design when sales commence during September.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/v03_lygon_street_living.jpg" rel="gallery-all" title="ISEO interior. Image courtesy TON Projects"><img alt="" class="image-article-full-width-580px" height="326" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/v03_lygon_street_living.jpg?itok=q_fp065t" title="ISEO interior. Image courtesy TON Projects" width="580"></a>

<figcaption>ISEO interior. Image courtesy TON Projects</figcaption></figure><h2>What they say</h2>

<blockquote>
Brunswick East is fast establishing itself as a sought after location. It offers a strong sense of community, an endless array of cafes and restaurants and the CBD is only a short tram ride away.

Our vision for ISEO is to deliver an aesthetically beautiful project that encompasses the lifestyle the area has to offer, while also standing the test of time for generations to come.
<cite>Stefan Toniolo, Director, TON Projects</cite>
</blockquote>

<blockquote>
Apartment interiors feature industrial yet sophisticated finishes throughout including loft style timber floors that offer a heightened sense of space, a mix of track lighting in the kitchen and an exposed wall light in the bathroom, which is further enhanced by the large format bathroom tiles on both the walls and floor.

As these apartments are larger than standard one and two bedroom apartments, we were also conscious of providing as much clever storage as possible, including a mix of both overhead cupboards and overhead shelving in the kitchen, and seamlessly integrating the fridge and pantry.
<cite>Narelle Cuthbert, Head Interior Designer, Plus Architecture</cite>
</blockquote>

<h2>The bigger Moreland picture</h2>

While ISEO is the most recent apartment development to launch sales, a number of others along Brunswick East's Lygon Street look likely to advance as well. A string of retail spaces covered by <a href="/buildings/8-lygon-street-brunswick-east">6-20 Lygon Street</a> are currently sitting idle, with approval for 149 dwellings onsite in place on behalf of Liuzzi Property Group. Directly opposite Blue Earth Group's Rima Brunswick project should also see an additional 150 apartments delivered in the near future.

A sweep through the Apartments.com.au <a href="/developments">project database</a> sees 14 projects currently at Registrations and Sales within Moreland's boundaries, with a sum of 956 apartments for sale.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image25_2.jpg" rel="gallery-all" title="Ettaro and R Corporation's York are two of the larger projects under construction in Moreland"><img alt="" class="image-article-full-width-580px" height="286" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image25_2.jpg?itok=xRuR2pY0" title="Ettaro and R Corporation's York are two of the larger projects under construction in Moreland" width="580"></a>

<figcaption>Ettaro and R Corporation's York are two of the larger projects under construction in Moreland</figcaption></figure>Switch to those listings Under Construction and 11 projects are at various stages of delivery throughout Moreland, accounting for a further 1,400 plus apartments.

In addition to those projects under construction or at sales, a number of notable planning applications have landed with Moreland City Council in recent times. Smaller multi-level projects aside, three notable developments are currently seeking approval.

Branson Group are hoping to have resolution soon enough on their want to deliver a seven level residential block at <a href="/new-apartments/38-40-breese-street-brunswick">38-40 Breese Street</a> Brunswick. Designed by ADDARC, the proposal would include 30 one and two bedroom apartments, adding to the already popular residential renewal of the area surrounding Anstey Station.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image26.jpg" rel="gallery-all" title="ADDARC's design for 38-40 Breese Street"><img alt="" class="image-article-full-width-580px" height="261" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image26.jpg?itok=BNZeK4za" title="ADDARC's design for 38-40 Breese Street" width="580"></a>

<figcaption>ADDARC's design for 38-40 Breese Street</figcaption></figure>The redevelopment of Jewell Railway Precinct has moved forward with a planning submission lodged which sees demolition of existing buildings onsite and creation of two eight storey mixed use buildings. Located at 15A Union Street, a precursor to the project can be seen in a <a href="/news/discussing-apartment-living-with-bkks-simon-knott">recent article</a> on Apartments.com.au.

In nearby Coburg, 200-216 Sydney Road is set for major change with plans afoot for a mixed-use development consisting of a supermarket, commercial office space and 124 apartments over a six level building.
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