Rose Bay is emerging as one of Sydney’s most active suburbs for development, as developers respond to demand driven by the suburb’s ageing population.

More than 20 per cent of Rose Bay residents are aged 65 and over, according to the latest ABS census data. Combined with more favourable planning schemes introduced in recent years, new development activity in the suburb has accelerated.

Fresh off the back of a $173 million sale of what was marketed as “one of the largest sites ever amalgamated so close to Rose Bay Village,” created by 12 homeowners joining forces to combine nearly 6,000 sqm bordering Wilberforce Avenue and Dover Road, more than $200 million worth of development applications has been submitted in the suburb in the past month alone.

Aligned with the Rose Bay Place Plan 2023–2028, which identifies Wilberforce Avenue as a strategic location for new housing in response to local demographic shifts, Lewin Capital has lodged plans for a new $40 million project, also on Wilberforce. The proposal seeks to deliver 32 apartments, a mix of sizes designed to cater to a broad demographic range, including downsizers and key workers, with both smaller and family-sized units on offer.

<img alt="12 Wilberforce Avenue ROSE BAY NSW" data-entity-type="file" data-entity-uuid="e314fb24-2e53-4808-8411-d6e7c5fee2ea" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Plan%20-%20Photomontage%20-%20DA2025%20449%201%20-%2012-18%20Wilberforce%20Avenue%20ROSE%20BAY%20%281%29.JPG?VersionId=XX.AXChH4Kmv.kOB03suE8lenQ1NlqUe" />

Architecturally, the scheme adopts a measured approach to height and massing, stepping down at the rear to integrate with adjacent residential properties while forming a defined medium-density edge to the Rose Bay Centre.&nbsp;

“The proposed design for 12–18 Wilberforce Avenue, Rose Bay is a well-mannered apartment building in a mid-block position on a quiet street,” the Urban Design Report by <a href="https://www.apartments.com.au/architects/mhn-design-union">MHN Design Union</a> (MHNDU) states.&nbsp;

“It will form part of a new living environment in this highly desirable location.”

Builder-developer HSN Property Group is also bringing density to the same pocket, planning 54 two- and three-bedroom apartments that will also benefit from the recent Low and Mid-Rise Housing Reforms introduced under the NSW Housing SEPP. 14 of the apartments will be dedicated affordable under the SEPP in the $96 million proposal.

“The site’s location and context make it well suited to support a more diverse and sustainable residential offering in the area,” the developer stated in community consultation materials.

<img alt="HSN" data-entity-type="file" data-entity-uuid="2976efc3-db69-4013-84ef-5acc05bc6f66" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-12-08%20at%201.14.27%E2%80%AFPM.png?VersionId=A35N4_u2HA7uc_eiLAQedcHdsY_L4ywL" /> 
The plans by HSN for 2-16 Spencer St, Rose Bay

The architecture, led by&nbsp;<a href="https://www.apartments.com.au/architects/mhn-design-union">MHNDU</a>, reflects a "contemporary design approach sensitive to the character of&nbsp;<a href="https://www.apartments.com.au/new-apartments/rose-bay-nsw-2029" target="">Rose Bay</a>." Communal amenities will include a wellness area with a pool and sauna, a gym, a wine lounge, and landscaped spaces with barbecue facilities.&nbsp;

Fyve Developments is breaking into the eastern suburbs for the first time with their $32 million new development in Rose Bay. They are planning 19 apartments on Dover Lane.

Designed by PBD, the new project will comprise four two-bed apartments and 15 three-bed units.

<img alt="Fyve" data-entity-type="file" data-entity-uuid="91ec4820-1e05-4598-8d27-9df42234a52c" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-12-08%20at%201.23.42%E2%80%AFPM.png?VersionId=VtH0oa48nJcvXGiXqjbHJvtYY6zWdIC7" /> 
Fyve's plans on Dover Lane.

Luxcon is also back in the suburb, having previously delivered The Aristocrat back in 2020. They have filed plans for 17 three-bedroom apartments on <a href="https://www.apartments.com.au/new-apartments/2-8-cooper-street-double-bay-nsw-2028">Cooper Street</a>.

Fortis wants to deliver <a href="https://www.apartments.com.au/new-apartments/23-31-dover-road-rose-bay-nsw-2029">49 apartments on Dover Road</a>, an $86 million development. That adds to their <a href="https://www.apartments.com.au/new-apartments/10-12-ian-street-rose-bay-nsw-2029">Ian St, Rose Bay development</a>, which they will likely launch next year.

Joel Robinson

Rose Bay apartment market fires up with $200m in new developments filed

Leading Sydney developer <a href="https://www.apartments.com.au/developers/deicorp">Deicorp</a> has recorded a strong market response at the launch of The Avenues, its $874 million East Zetland precinct.

On its recent launch they sold close to $18 million, predominantly to owner-occupiers, more specifically to families who wanted to be closer to kids and grandkids.

&nbsp;

Apartments sold ranged from $1.8 million to $1.97 million for two bedrooms, and $2.12 million to $2.62 million for three bedrooms.

[smartcode_project:default project_id=146262 project_image_fid=357150]

Located four kilometres from the CBD, <a href="https://www.apartments.com.au/new-apartments/the-avenues-zetland-130-joynton-avenue-zetland-nsw-2017">The Avenues</a> is transforming a 2.87-hectare site into a pedestrian-friendly urban neighbourhood comprising 574 residences across nine buildings designed by <a href="https://www.apartments.com.au/architects/candalepas-associates">Candalepas Associates</a> and <a href="https://www.apartments.com.au/architects/fk-australia">FK</a>.&nbsp;

Surrounded by tree-lined, walkable “avenues”, the precinct’s more than 800 sqm of ground-floor retail brings a lively, Paris-inspired streetscape to the heart of East <a href="https://www.apartments.com.au/developments/zetland-nsw-2017">Zetland</a> and will directly service nearby amenities and the surrounding residential community. 
&nbsp; 
The Avenues will also feature build-to-rent and purpose-built student housing in partnership with Scape, supporting key workers, students and long-term renters in this high-demand corridor.&nbsp;

[smartcode_project:default project_id=146262 project_image_fid=357154]

Deicorp will also contribute more than $16 million to open space improvements, including upgrades to Woolwash and Biyanbing Parks, with The Avenues designed to strengthen pedestrian connections to Green Square Station and Gunyama Park.&nbsp;

Deicorp Founder, Fouad Deiri OAM, said a clear trend was evident, with purchasers driven by proximity to family and lifestyle essentials.&nbsp;

“We’ve seen a clear trend of parents wanting to live close to adult children and students, as well as interstate and international buyers seeking to reconnect with family in Sydney’s inner south,"&nbsp;Deiri said.

“This early sales performance reflects the strength of East Zetland as a connected, high-amenity location and the appeal of homes designed with long-term liveability in mind. Many of these early-stage buyers are repeat Deicorp purchasers, too."

[smartcode_project:default project_id=146262 project_image_fid=357165]

Zetland is one of the top suburbs in Australia to experience an increase in housing density, with its population growing by 24 per cent in as little as three years to over 15,600 residents. According to REA, 197 units were available last month, with over 2300 buyers interested, demonstrating the strong demand for this inner southern pocket of Sydney.&nbsp;

Deicorp’s strong result at The Avenues follows significant spring momentum across its portfolio, with $63 million in combined sales recorded across recent launches for Showground Pavilions in Castle Hill and Falcon &amp; Alexander in Crows Nest.&nbsp;

Construction on The Avenues commenced in June, with the construction period expected to generate 2,700 jobs. Across its portfolio, Deicorp currently has 5,102 apartments under construction, playing a leading role in shaping connected, liveable communities across Sydney.&nbsp;

Its expanding portfolio of Metro-linked developments includes Tallawong Village, Kings Bay Village in Five Dock, Hyde Metropolitan, and Showground Village, all advancing the company’s long-term commitment to creating vibrant, transit-oriented neighbourhoods.&nbsp;

Apartments start from $955k for a one-bedroom, $1.48 million for a two-bedroom, and $2.04 million for a three-bedroom, all with car parking.

[smartcode_project_cta:default project_id=146262]

Family proximity and connectivity fuel $18m in first-day sales at Deicorp’s East Zetland precinct, The Avenues

Leading property developer <a href="https://www.apartments.com.au/developers/abadeen-group">Abadeen</a> has officially completed ENSO, its premium boutique residential development in Neutral Bay Village.

Designed by internationally acclaimed architect <a href="https://www.apartments.com.au/architects/koichi-takada-architects">Koichi Takada</a> and built by Credence Constructions, ENSO draws inspiration from the Japanese Buddhist philosophy of the same name, a symbol of elegance, strength and enlightenment.

Comprising of just nine one-, two-, and three-bedroom residences, with a full floor four-bedroom penthouse, <a href="https://www.apartments.com.au/buildings/enso-neutral-bay-34-grosvenor-street-neutral-bay-nsw-2090">ENSO</a> combines sculptural form and refined materiality with a minimalist design language that evokes calm, balance and timeless sophistication.

[smartcode_project:default project_id=109705 project_image_fid=355893]

With the occupation certificate now in hand, Abadeen will soon welcome the first residents into their new residences, perfectly timed for Christmas.

Positioned along Grosvenor Street, which has emerged as one of the North Shore’s most exciting dining and lifestyle destinations, ENSO residents will enjoy a true village experience surrounded by Sydney’s best food, retail and culture. Grosvenor Street is home to brand new restaurants including Bombay Bloomers, Pocket Pizza and Fujitori Yakitori &amp; Sake Bar.&nbsp;

Within a one-minute walk of ENSO, a new retail precinct is introducing a curated line up anchored by Dan Murphy’s, together with Bodylove Pilates and the award winning Wholegreen Bakery. Coles is also close by, adding everyday convenience just minutes from the CBD.

[smartcode_project:default project_id=109705 project_image_fid=355895]

“ENSO represents the next chapter in Neutral Bay’s evolution,” said Justin Brown, Executive Chairman and Founder of Abadeen.

“You have Koichi Takada’s architecture on one side of the street and a vibrant new village scene on the other. It is the meeting point of design, lifestyle and community. This project captures what we value on the Lower North Shore: sophistication with a genuine sense of convenience where people want to live.”

Each residence is crafted with premium finishes, generous floorplans and seamless indoor to outdoor living, embracing Takada’s philosophy of organic, nature inspired design. Interiors are composed of soft, neutral palettes and tactile materials that promote calm and connection.

“This is a proud milestone for Abadeen,” Brown added. “ENSO has been carefully designed and delivered, a true boutique project that reflects our ongoing commitment to elevating the architectural and lifestyle experience across Sydney’s Lower North Shore.”

With construction complete and final residences available, ENSO presents a rare opportunity to move into a brand-new home within an established, connected and increasingly vibrant village community.

[smartcode_project_cta:default project_id=109705]

Staff Writer

Abadeen completes ENSO in the heart of Neutral Bay’s fast-evolving village precinct

&nbsp;Developer CPDM is continuing to put its stamp on Sydney's Lower North Shore.

Just a few months after seeking to develop <a href="https://www.apartments.com.au/news/nsw/first-look-neutral-bay-transformation-continues-as-new-eight-level-building-pitched">25 apartments in Neutral Bay</a>, CPDM is now looking to deliver something similar in the neighbouring suburb of Cremorne.

They have gone through the NSW Government's Housing Delivery Authority to file a State Significant Development Application for 32 apartments across an eight-storey building at&nbsp;<a href="https://www.apartments.com.au/new-apartments/57-61-reynolds-street-cremorne-nsw-2090">57–61 Reynolds Street</a>.

Like the majority of development applications being submitted in recent months, <a href="https://www.apartments.com.au/developers/cpdm">CPDM</a> is looking to trigger the affordable housing uplift under the&nbsp;State Environmental Planning Policy (Housing) 2021 guidelines.

<a href="https://www.apartments.com.au/architects/pbd-architects">PBD Architects</a>, who have worked on the project since its inception. They noted in their design statement that the Reynolds Street frontage more closely resembles the scale of multi-residential buildings in the area, while Gerard Lane has a smaller scale to match the presentation of the existing buildings on that lane.

<img alt="First look: CPDM plans eight-storey affordable apartment project in Cremorne" data-entity-type="file" data-entity-uuid="7ecfa010-8db9-42de-9b8e-0e52d46fe708" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Cremorne%20podium.png?VersionId=EajgchvITAagKkiAksQYy3SAIVpI.i.t" />

The majority of the 32 apartments will be three-bedrooms (27), with the remaining five two-bedroom units.

The building will include two rooftop communal spaces and two basement levels with 51 car parking spaces allocated for residents, visitors, motorcycles, and bicycles.

PBD noted that the project’s “density is thoughtfully planned to be sustainable, capitalising on existing and future infrastructure, access to public transport, the site’s cultural and community value, and its environmental attributes”.

CPDM has been steadily growing its development footprint across Sydney’s North Shore, with previous and current projects in Lindfield, Gordon, and Neutral Bay. Their recent application in Neutral Bay, also designed by PBD Architects, similarly leveraged the Housing SEPP bonus provisions to deliver a mid-rise apartment building with affordable housing units.

First look: Developer CPDM doubles down on Sydney's Lower North Shore

The first new apartment development in Gladesville to offer 10-year Latent Defects Insurance (LDI) protection is soon to welcome its residents.

Respected boutique developer Geron Property has partnered with the Gladesville RSL to deliver Jordan Hall Residences, named after the historic Jordan Hall building on Western Crescent, on the edge of the town centre.

The façade of the original 1938 building has been kept intact by the development team. The Inter-War Free Classical community venue is known for its Art Deco parapet, dual-tone brickwork, and decades of RSL Youth Club activity. The building once anchored the view down Jordan Street, and its façade will continue to do so as the hall becomes the architectural centrepiece of the new residential project.

Innovate Architects has designed a new structure that rises behind Jordan Hall, featuring 29 large-scale apartments that are setting new benchmarks in the suburb.

Local construction company Gauge is putting the finishing touches on the apartments, which are designed primarily for local downsizers. Each apartment features three bedrooms, kitchens with integrated Miele appliances, generous natural light through strategically placed windows, and private outdoor areas.

Beyond the private spaces, the project includes communal areas on the first and seventh levels, positioned to take advantage of Gladesville’s elevated outlook.

<img alt="Jordan Hall" data-entity-type="file" data-entity-uuid="f696a00e-e624-4af7-809c-e10cbf5fb051" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-12-04%20at%2012.17.43%E2%80%AFPM.png?VersionId=AwWxRbU92OMu0kMwFzaTbFO3qtwEr7go" />

Jordan Hall will be the first new apartment development in Gladesville with Latent Defects Insurance, a new insurance policy that gives peace of mind for off the plan buyers when it is secured by the builder or developer of the new building.

Offered by Resilience Insurance, LDI is a first-right insurance product that protects purchasers from structural or waterproofing defects within the first 10 years after completion. Geron Property's adoption of the policy aligns with broader industry movement toward more rigorous assurances and supports buyer expectations around long-term asset performance.

Geron Property, led by Tom Zarimis, is intending on taking out the policy on its next project, a luxury development on Cronulla's Gerrale Street.

Zarimis appointed&nbsp;Adobe Property Agents to sell Jordan Hall Residences. There are just a handful of apartments remaining.

Read more: <a href="https://www.apartments.com.au/news/what-is-latent-defects-insurance-and-is-it-bringing-confidence-to-the-off-the-plan-apartment-market">What is Latent Defects Insurance and is it bringing confidence to the off the plan apartment market?</a>

Geron Property, Gladesville RSL, approach completion of Jordan Hall Residences, Gladesville's first new apartment building with Latent Defects Insurance

Architecture Designs

A leading national architecture and design practice, Rothelowman&rsquo;s work serves premier private and public organisations with innovative design thinking across Australia.

Established in 1991, the architecture firm has been recognised for creating high-quality, innovative designs across a range of sectors and project types. These include high-rise, mixed-use towers, residential developments, interiors, hotels and major retail centres.

Rothelowman believes good architecture is critical to the successful evolution of our cities, and their beautiful designs reflect this.

&ldquo;Our buildings are inspired by the existing context and seek to help define the future. Each building we conceive is an opportunity to respond intelligently to a unique set of circumstances and to improve and redefine the existing built environment&rdquo;, their website reads.

The firm serves both national and international clients, with a number of projects in the pipeline continuing to enhance the Australian landscape.

Urban takes a look at four Rothelowman-designed projects across Queensland on the market right now.

1. The Monaco, Main Beach 
Address: 2-4 MacArthur Parade, Main Beach QLD 4217 
Two-bedroom apartments from $1,800,000

[smartcode_project:default project_id=26730 project_image_fid=83447]

&ldquo;The Monaco offers a boutique beachside residential opportunity for discerning buyers looking to upgrade their lifestyle&rdquo;,&nbsp;<a href="/architects/rothelowman" target="_self">Rothelowman</a>&rsquo;s Jeff Brown said.

Delivered by Ignite Projects, the new tower will feature the Southern Hemisphere&rsquo;s first car elevator to apartments, as well as a sky garage and&nbsp;custom-designed kitchen&nbsp;for each buyer.

[smartcode_project:default project_id=26730 project_image_fid=83448]

&ldquo;The approach to the design has been one seeking clarity and simplicity, allowing for the natural attributes of the location to take precedence.&rdquo;

Generously oversized, the apartments offer up to 600 sqm of living space and feature Italian natural silver travertine floor tiles, a well-equipped butler&rsquo;s pantry and a lavish cocktail bar.

2. Anthology, New Farm 
Address: 155 Moray Street, New Farm QLD 4005 
Three-bedroom apartments from $1,495,000

[smartcode_project:default project_id=22331 project_image_fid=54478]

QM Properties&rsquo; latest Queensland development, Anthology, comprises 26 residences in New Farm, designed by Rothelowman.

The project features a full suite of living options, from one, two and three-bedroom residences through to spacious penthouses. Each apartment feature high-end materials, stone benchtops and Miele appliances in the kitchen.

[smartcode_project:default project_id=22331 project_image_fid=54480]

New Farm, a leafy inner-city Brisbane suburb nourished by expansive parklands, tree-lined streets, and river frontage, helped define the design intent for Anthology.

<blockquote>
&ldquo;Cues taken from the abundance of flora in the vicinity of the subject site led to the evolution of the design response.&rdquo;
</blockquote>

The project features a rooftop lounge with an infinity pool and excellent views of the Brisbane River and city skyline.

3. Bela by Mosaic, Mermaid Beach 
Address: 43 Peerless Avenue, Mermaid Beach QLD 4218 
Two-bedroom apartments from $965,000

[smartcode_project:default project_id=13240 project_image_fid=80769]

Located just off Hedges Avenue, Bela is Mosaic&rsquo;s latest development and offers a stylish low-maintenance lifestyle with the ultimate Gold Coast convenience.

[smartcode_project:default project_id=13240 project_image_fid=80771]

Rothelowman&rsquo;s design pays homage to the iconic beach shacks of the 1950s, reimagined to create spacious retreats in this coveted location.

<blockquote>
&ldquo;The conceptual driver behind the functional program, architectural expression and the experiential qualities of the interior is derived from a &lsquo;beach house&rsquo; ideology and the emotive response it evokes.&rdquo;
</blockquote>

Purposely considered with the discerning owner-occupier in mind, each apartment features open-plan living, balcony space, and stylish finishes and inclusions. The project also introduces a number of resident amenities.

4. Tree House, West End 
Address: 111 Jane Street, West End QLD 4101 
Three-bedroom apartments from $1,100,000

[smartcode_project:default project_id=9113 project_image_fid=28805]

Delivered by the ARIA Property Group, Tree House is conceived as a modern tree canopy with a botanically inspired architectural feature at the entry.

<blockquote>
&quot;The immediate frontage of the site facing Davies Park allowed for the exploration and integration of vertical landscaping as a shaping element of the architecture that reflected the adjacent streetscape.&rdquo;
</blockquote>

Rothelowman transposes the natural serenity of the exterior inside with floor-to-ceiling glass, open-plan layouts and timeless finishes.

The home&rsquo;s podium form includes a rooftop Garden Club, an infinity pool, plunge pool, private dining pavilion, fitness centre, BBQ and sun lounge areas as well as a kids&rsquo; play space.

[smartcode_project:default project_id=9113 project_image_fid=79984]

&ldquo;This bold architectural response creates a strong identity. Vertical greenery is the expression and the focus of the fa&ccedil;ade, enriching the precincts urban biodiversity&rdquo;, Rothelowman said.&nbsp;

Want to see more? Take a look at <a href="/news/vic/four-rothelowman-designed-properties-on-the-market-in-melbourne" target="_blank">four Rothelowman projects on the market in Victoria</a>.

Urban takes a look at four Rothelowman-designed projects across Queensland on the market right now

Architecture Designs

Editor's Picks

Have something to contribute?

The latest real estate & off the plan properties & news, delivered to your inbox.

Developments

New apartments

New townhouses

News

The latest real estate & off the plan properties & news, delivered to your inbox.

Architecture Designs

Editor's Picks

Receive the latest news stories to your inbox

Have something to contribute?

The latest real estate & off the plan properties & news, delivered to your inbox.

Developments

New apartments

New townhouses

News

The latest real estate & off the plan properties & news, delivered to your inbox.