Local developer Harridan is seeking to turn its Woolloongabba apartment project into the first stage of a broader transformation of Burke Street, using a new 16-storey mixed-use building to establish a greener pedestrian connection toward the rapidly evolving Boggo Road transport and knowledge precinct.

The South East Queensland developer has filed plans for 154 apartments on the <a href="https://www.apartments.com.au/new-apartments/4-burke-street-woolloongabba-qld-4102">southern side of Burke Street</a>, where its proposal has been designed alongside a wider vision by LatStudios for the street.

That vision positions the southern side of Burke Street for buildings of 15 storeys and above, while envisaging lower-rise development of up to five storeys on the northern side to transition into Woolloongabba's existing character housing. It also proposes wider pedestrian verges, deep planting, new street trees and upgrades to the pedestrian approach to Boggo Road Station.

The Harridan development itself has been designed by Brisbane-based Arqus Design and will comprise 154 apartments across 16 storeys. The mix is weighted heavily toward two-bedroom apartments, with 121 proposed alongside 10 one-bedroom and 23 three-bedroom residences. There will typically be around 14 units per floor.

A lower-ground car park and three podium levels will accommodate 156 resident parking spaces, along with visitor and commercial parking. There will also be 154 resident bicycle spaces and 40 visitor bicycle parks.

&nbsp;

Harridan is a family-owned developer and part of the Holmwood Highgate Group, with more than three decades of development activity across South East Queensland. Its portfolio spans residential, commercial and industrial property, with current residential projects including Riverbank on Byron in Bulimba, Esperance Residences in Carina and The Precinct at Kinross Road in Thornlands.

Wooloongabba has been popular for apartment developers, particularly since the announcement of the 2032 Summer Olympics games in Brisbane.

While there have been a lot of development applications, it has failed to materialize into real supply.&nbsp;

Sarazin has been the major player in the area. They are under construction at Murcia Residences, on the fringe of East Brisbane and Woolloongabba. They have just launched <a href="https://www.apartments.com.au/new-apartments/the-stanley-residences-woolloongabba-8-trafalgar-street-woolloongabba-qld-4102">The Stanley Residences</a>, in Woolloongabba on Trafalagar Street. They also have Nuage coming soon on the nearby <a href="https://www.apartments.com.au/new-apartments/nuage-woolloongabba-14-wellington-road-woolloongabba-qld-4102">Wellington Road</a>.

Joel Robinson

First look: Harridan plans Burke Street transformation beside Boggo Road transport hub

IN BRIEF

<ul>
	<li>
	Just three double-storey Sky Homes sit at the top of The Waterline, each with its own private marina berth and rooftop terrace.
	</li>
	<li>
	Construction on The Waterline is complete, with the first residents expected to move in from mid-October.
	</li>
	<li>
	Sky Homes range from 282 sqm to 367 sqm and are priced from $3.65 million.
	</li>
</ul>

<hr />
Lewis Land has opened the first completed sky home for inspection at Harbour Shores, giving buyers their first opportunity to step inside one of just three double-storey residences crowning The Waterline.

Each sky home comes with its own private marina berth, rooftop terrace and Broadwater views, combining the scale of a larger home with direct access to the boating lifestyle that underpins the wider <a href="https://www.apartments.com.au/new-apartments/harbour-shores-biggera-waters-564-oxley-drive-biggera-waters-qld-4216">Harbour Shores</a> masterplan.

[smartcode_project:default project_id=113271 project_image_fid=366708]

Lewis Land Head of Development Michael Long said the inclusion of a berth with every Sky Home had become increasingly valuable as marina access across the Gold Coast tightened.

“Marina berths are becoming increasingly difficult to secure across the Gold Coast, so including one with every Sky Home makes this a genuinely rare offering,” Long said.

“The private 70-berth marina will accommodate boats up to 12 metres in length and is positioned just 2.5 kilometres from the Broadwater, placing the open ocean only 15 minutes away.

“Being able to step out of your home onto your boat is a rare luxury, and it’s something residents here can look forward to when it opens later this year.”

[smartcode_project:default project_id=113271 project_image_fid=366709]

The display opening comes as construction completes on The Waterline, with the first residents expected to move in from mid-October.

The three Sky Homes range from 282 sqm to 367 sqm and each feature three bedrooms, three bathrooms, multiple living zones, expansive kitchens with butler's pantries and large balconies taking in the Broadwater outlook.

Each residence also has three secure basement car spaces and additional storage.

“This is the first opportunity the Gold Coast has had to step into Harbour Shores and see, touch and feel what we’re bringing to life here,” Long said.

“There are only three Sky Homes within The Waterline, ranging in size from 282sqm to 367sqm, with each residence featuring three large bedrooms, three bathrooms, multiple living zones, expansive custom-built kitchens with butler’s pantry, and large balconies capturing Broadwater views.”

<img alt="Harbour Shores" data-entity-type="file" data-entity-uuid="bab65e10-4fab-45e1-92d8-fc56e2ab98ff" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-25%20at%202.00.16%E2%80%AFPM.png?VersionId=XT8q76LsPkw3cYTsvN3JfFDaPLud90PN" />

Residents of The Waterline will have access to a private pool, along with Harbour Shores' wider collection of amenity including a lagoon pool, social clubhouse, tennis court, gym, yoga facilities and sauna.

Lewis Land partnered with Studio Collective to furnish the completed display, with the interiors designed to demonstrate how the residences could function as permanent homes rather than simply as show apartments.

Studio Collective Director Melissa Park said the surrounding waterways informed the interiors, but in a more restrained way than a traditional coastal scheme.

“We drew inspiration from the canals and coastal surrounds, but our approach was to interpret that subtly through layered materials and a grounded palette of earthy tones, rather than literal coastal references,” Park said.

“We introduced hero moments of green and teal to reference the surrounding waterways, while mirrored elements help reflect natural light.

“The result is a residence that feels elevated yet comfortable, somewhere buyers can genuinely imagine themselves living, entertaining and unwinding.”

Sky Homes are priced from $3.65 million.

Lewis Land is also offering private marina berths with The Residences, its limited collection of three and four-bedroom villas positioned directly along the Harbour Shores waterfront boardwalk.

Three-bedroom villas are priced from $2.99 million, while four-bedroom residences start from $3.19 million.

Harbour Shores is being marketed by Colliers International.

[smartcode_project_cta:default project_id=113271]

Lewis Land opens sky home display as The Waterline completes at Harbour Shores

St Vincent de Paul Society Housing Australia has filed plans for a major mixed-use housing precinct on the southern edge of the North Sydney CBD, adding another significant proposal to a pocket around North Sydn​ey Station that is quickly becoming one of the LGA's busiest development zones.

The State Significant Development Application covers a 5,990 sqm site at <a href="https://www.apartments.com.au/new-apartments/1-19-mackenzie-street-lavender-bay-nsw-2060">1-19 MacKenzie Street and 211 Blues Point Road in Lavender Bay</a>, immediately south of Nor​th Sydney Station and between the commercial core and the lower-rise Lavender Bay Heritage Conservation Area.

Designed by Wardle, the proposal would deliver a new residential tower comprising 88 build-to-sell apartments and 19 affordable apartments, alongside a separate co-living building with 57 rooms and a building manager's studio.

It would also see the significant restoration and upgrade of St Francis Xavier Catholic Church, the adaptive reuse of the former school building, new parish facilities, retail, a new public square and around 1,000 sqm of publicly accessible open space.

<img alt="Vinnies North Sydney" data-entity-type="file" data-entity-uuid="d5dd7f87-a617-463e-b577-17541e01f0e9" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-26%20at%209.10.13%E2%80%AFAM.png?VersionId=4R8TsFN3P_LrrXO2HswTOIrx2blil8lh" />

The project is seeking a concurrent rezoning of the site to R4 High Density Residential and an increase in the maximum building height to allow a tower reaching RL120, or up to 20 storeys. The proposal was progressed through the NSW Government's Housing Delivery Authority pathway.

The build-to-sell component will be weighted toward larger apartments, with just six one-bedroom apartments compared with 31 two-beds, 43 three-beds and eight four-bedroom residences.

The 19 affordable apartments will comprise two studios, 15 one-bedroom apartments and two two-bedroom apartments, taking the total apartment component to 107 residences before the 58 co-living rooms are included.

<img alt="Vnnies" data-entity-type="file" data-entity-uuid="7d568ca5-cb90-4e18-96c6-d9795dba0c56" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-26%20at%209.10.05%E2%80%AFAM.png?VersionId=GY2R5M9VtQh0EKy1vajaea19PSLOPuRD" />

Wardle's design for the Vinnies site has sought to negotiate that emerging high-rise context while retaining the lower-scale character of MacKenzie Street and the adjoining heritage conservation area.

The main building adopts a three-storey podium and tower arrangement, with the podium aligned to the ridgeline and front setback of St Francis Xavier Church.&nbsp;Wardle has designed the podium with colonnades, seating, recessed entries and active ground-floor frontages, with sandstone-toned precast concrete and face brick referencing the materiality of the existing church.

The tower then steps back eight metres to the south and six metres to the north before rising in a sculpted form comprising four interlocking quadrants. Wardle has also introduced rounded forms and chamfered corners to reduce the tower's perceived bulk and improve view sharing with neighbouring development sites.

Resident facilities and outdoor areas are planned at the separation between the podium and tower at Level 3, oriented toward Sydney Harbour and the CBD skyline.

The tower itself will feature a glass reinforced concrete facade, with recessed balconies and deep reveals used both to provide shading and privacy and frame views toward the harbour and city. The lower levels take a different architectural approach, using brick and sandstone-toned finishes intended to establish a stronger relationship with St Francis Xavier Church. The Church itself will be conserved and upgraded for its continued use, while the former school building will be adaptively reused as part of the co-living component.

<img alt="Lavendar Bay" data-entity-type="file" data-entity-uuid="2d4418ad-90aa-4d49-af93-c80b140aea80" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-26%20at%209.09.47%E2%80%AFAM.png?VersionId=Kv4gzbsACaGvZSRuaqcfGC54jEJRXIDJ" />

&nbsp;

The proposal adds to an increasingly concentrated pipeline of residential development around Blue Street, MacKenzie Street and Lavender Bay.

Just west of the site, Central Element lodged plans earlier this year for one of the most significant residential developments proposed in Lavender Bay in recent years.

Central Element's SJB-designed scheme at 64-66 Lavender Street and 3-7 Middlemiss Street would deliver 163 apartments across two towers rising 23 and 32 storeys, replacing five existing apartment buildings containing 32 homes. The project also forms part of the Housing Delivery Authority pathway.

<a href="https://www.apartments.com.au/news/nsw/first-look-central-element-reveals-lavender-bay-apartment-plans?utm_source=chatgpt.com" rel="noopener" target="_blank">First look: Central Element reveals Lavender Bay apartment plans</a>

Immediately around North Sy​dney Station, another two significant proposals have emerged at 5 and 15 Blue Street.

Zurich Australian Insurance Properties is seeking to adaptively reuse its longstanding commercial building at 5 Blue Street, directly above North Sydney Station, rather than demolishing the structure.

Its SSDA proposes converting the building into a 14-storey mixed-use development with 62 apartments and 86 co-living rooms, together with ground-floor retail and a major refurbishment of Blue Street Plaza. The application is currently at the Response to Submissions stage.

<a href="https://www.apartments.com.au/news/nsw/first-look-zurich-targets-north-sydney-office-conversion-with-148-unit-proposal-above-metro-station">First look: Zurich targets North Sydney office conversion with 148-unit proposal above Metro station</a>

&nbsp;

First look: Vinnies files for 20-storey Lavender Bay apartment tower as North Sydney housing pocket heats up

When the opportunity arose for South Australian developer Palumbo to return to Kent Town, where it had previously delivered East Park Apartments and the East 
Rundle Apartments, it wasn't one the longstanding developer-builder was going to pass up.

The decision was quickly vindicated, with more than 30 apartments sold within the first month of launching <a href="https://www.apartments.com.au/new-apartments/royal-apartments-kent-town-2-8-north-terrace-kent-town-sa-5067">Royal Apartments</a> to the market.

The 206-apartment development, which will bring significant new supply to Adelaide's tightly held eastern city fringe, also gives <a href="https://www.apartments.com.au/developers/palumbo">Palumbo</a> the opportunity to bring new life to one of Kent Town's most recognisable watering holes.

[smartcode_project:default project_id=6109 project_image_fid=376073]

Royal Apartments incorporates the historic Royal Hotel, a venue Palumbo Managing Director Daniel Palumbo said has a longstanding connection with the local community.

"Everyone in the area has history with the Royal Hotel," Palumbo told Apartments.com.au.

"It was quite an active pub and social gathering place for locals. We want to bring it back to its former glory."

[smartcode_project:default project_id=6109 project_image_fid=376072]

The wider development will comprise two residential towers alongside the restored hotel, sitting on North Terrace opposite the Adelaide Park Lands.

For Palumbo, the project also marks a return to familiar territory.

The developer completed East Park Apartments next door more than a decade ago and jumped at the opportunity to develop in Kent Town again when the Royal Hotel site became available.

"The opportunity emerged, and we moved to secure the site," Palumbo said.

"We were approached by the previous landowner, who said they had extensive commitments in Sydney and weren't in a position to deliver the project.

"We took over the site and within six months recut the design scheme to be more in keeping with the type of development we want to bring to Adelaide.

"Now we're on the market and those changes have really resonated with local buyers."

That has translated into a strong start to sales, with 33 apartments transacting in the project's first 35 days.

Palumbo said the early purchaser profile had been consistent with the group's traditional focus on owner-occupiers rather than investor-led apartment stock.

"Local owner-occupiers have always been our market," he said.

"There are always some investors, but we've never developed what would be called traditional development stock. Owner-occupiers are very much our market."

[smartcode_project:default project_id=6109 project_image_fid=376068]

The buyer mix has been diverse so far, with downsizers and younger professionals both accounting for a significant portion of early sales.

South Australia's current stamp duty settings, which allow&nbsp;eligible homeowners in South Australia aged 60 savings of up to $103,830 on stamp duty when they downsize to a new property valued at up to $2 million,&nbsp;have helped encourage downsizer activity, while younger buyers in their late 20s and early 30s have been attracted to the opportunity to live immediately outside the CBD while still being able to walk into the city.



Location has been a major part of the proposition for both buyer cohorts.

[smartcode_project:default project_id=6109 project_image_fid=376075]

Royal Apartments sits on North Terrace directly opposite the Adelaide Park Lands, with residents able to walk through the parklands toward the East End, Rundle Street and Rundle Mall.

Apartments have been positioned to capture views across the parklands, Adelaide skyline, Botanic Gardens and Adelaide Hills.

Palumbo believes the scarcity of developable land along this section of the Park Lands makes the site particularly difficult to replicate.

"There's very few allotments on that side that can be developed," he said.

"If this location was in New York and you were sitting on Central Park, you'd be talking about a $60 million apartments."

Royal Apartments will offer a broad mix of residences, ranging from one-bedroom apartments through to four-bedroom sub-penthouses and penthouses.

Current listings include one-bedroom apartments from $680,000, while larger three and four-bedroom residences are priced around $2.5 million.

Residents will have access to a swimming pool, gym, barbecue and recreation areas, residents' lounge and dining space, and a communal deck.

[smartcode_project:default project_id=6109 project_image_fid=376067]

The apartments will feature generous balconies, while secure parking, bicycle storage and storage cages will also be provided.

A porte-cochère-style arrival and drop-off area has also resonated with buyers, particularly those attracted to being able to walk into the CBD during the day while retaining secure vehicle access at home.

Palumbo is acting as developer, architect and builder on Royal Apartments, continuing the vertically integrated model it has used across its South Australian portfolio.

The group was also behind the $150 million Sofitel Adelaide, the 251-room five-star hotel and residential tower which opened in 2021.

Palumbo said Royal's launch had come at an interesting time for the broader Adelaide apartment market.

Buyer confidence had initially been impacted by uncertainty surrounding the Federal Budget and broader economic conditions, but Palumbo believes sentiment is beginning to improve against a backdrop of significant investment flowing into South Australia.

He pointed to increased activity across defence and resources, including Olympic Dam, as potential long-term drivers of the state's economy and housing market.

"Money is starting to flow into Adeliade, significant amounts as Adelaide bucks the trend of the rest of the country.," Palumbo said.

"There's a lot of activity in the economy over the next decade. I think more investment will come into this market."

Early works on Royal Apartments are expected to commence this year, with major construction activity and cranes anticipated on site from early next year.

[smartcode_project_cta:default project_id=6109]

Palumbo's return to Kent Town strikes early chord with buyers

Go-to builder-developer <a href="https://www.apartments.com.au/developers/graya">GRAYA</a> is continuing to bulk out its already impressive and diverse apartment portfolio across South East Queensland. Their latest milestone is securing development approval for Silk, its boutique riverfront apartment development in St Lucia.

The approval clears&nbsp;the way for the team to begin construction planning for the 22-residence project.

<a href="https://www.apartments.com.au/new-apartments/silk-st-lucia-16-18-sandford-street-st-lucia-qld-4067">Silk</a> will rise 15 levels from an 810 sqm site at 16-18 Sandford Street, occupying a prominent bend of the Brisbane River with a prized northern aspect across Orleigh Park toward the Brisbane CBD.

The approved scheme will comprise 16 split-floor and six full-floor residences, continuing GRAYA's move into larger-format apartment developments targeting Brisbane's prestige owner-occupier market.

The project has been designed around the site's broad river frontage and dual-direction views, with GRAYA prioritising larger residences, privacy and outlook over apartment yield.

<img alt="Silk St Lucia" data-entity-type="file" data-entity-uuid="aa5c2349-f96c-4914-a812-1f2cd6827af8" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-26%20at%208.25.44%E2%80%AFAM.png?VersionId=WY0vEU_7vYjeRJKQHiCwFdMxu8PvFh52" />

GRAYA Co-founder and Chief Executive Officer Rob Gray said the project had been shaped around local homeowners wanting to remain in St Lucia without maintaining a traditional family home.

"St Lucia is one of those suburbs people do not want to leave," Gray said.

"They know the river, the trees, UQ, the golf course, Toowong and Indooroopilly, and that familiarity is hard to replace.

"True riverfront opportunities here are exceptionally scarce. What we have designed at Silk is a way to stay in the suburb people love, with the scale and privacy of a private home and far less to maintain.

"This is not typical apartment product. It is a proper home on the river, and that is exactly what this market has been missing."

The approval comes as new apartment development continues to increase across the St Lucia and neighbouring Toowong corridor, although direct riverfront sites remain considerably more tightly held.

GRAYA Co-founder and Managing Director Andrew Gray said securing the approval had removed a significant element of development risk from Silk.

"Genuine riverfront sites of this quality in St Lucia are not something that comes up regularly," Gray said.

"The approval removes a substantial layer of execution risk, and the location underwrites demand in a way very few inner-city sites can.

"The fundamentals here are as strong as anything we have assessed in Brisbane."

<img alt="Silk St Lucia" data-entity-type="file" data-entity-uuid="d0f3d734-65e1-48e8-8ed3-2e0715ffcdd9" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-08-26%20at%208.25.56%E2%80%AFAM.png?VersionId=sOLSs_jdHkXLWbBKzRyayf5BfTb2vPsD" />

Silk will see GRAYA return to a stretch of the Brisbane River where it already has recent construction experience. The vertically integrated group recently completed ARC in neighbouring Toowong as builder for developer Spyre, delivering the riverfront project on a constrained site.

GRAYA will take a different role at Silk, controlling the project from design and development through construction and aftercare under its vertically integrated model.

The development will include a gym and resident leisure areas at ground level, integrated with the river's edge.

Silk joins a growing pipeline for GRAYA across Brisbane and the Gold Coast, which includes Enclave, The Gallery, Coral and Ripple.

The developer-builder has also recently lodged plans for its largest project to date, <a href="https://www.apartments.com.au/new-apartments/the-silo-19-chester-street-newstead-qld-4006">The Silo</a>, a proposed <a href="https://www.apartments.com.au/news/qld/graya-buys-frasers-newstead-site-plans-the-silo-between-james-street-and-gasworks-precincts">$700 million mixed-use development</a> in Brisbane's James Street precinct.

Silk is expected to predominantly target local owner-occupiers and prestige buyers seeking a permanent riverfront home in Brisbane's inner west.

Registrations of interest are now open, with further details on the project and construction program to be released as it progresses.

<hr />
<h2>SILK PROJECT FACTS</h2>

Developer-builder: GRAYA

Project: Silk

Location: 16-18 Sandford Street, St Lucia

Apartments: 22

Built form: 15 levels

Site: 810 sqm riverfront holding

Mix: 16 split-floor and six full-floor residences

Status: Development approved

Next step: Construction planning underway

[smartcode_project_cta:default project_id=152168]

GRAYA greenlit for riverfront St Lucia apartment development, Silk

Apartments

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South Yarra's Chapel Street - the area generally bound by Chapel, Simmons, Palfreyman and Garden, South Yarra's back blocks in the sense that the area in question plays second fiddle to the more prestigious developments within South Yarra's Forrest Hill precinct - is experiencing a development renaissance of its own.

Historically a low-rise commercial and light industrial pocket of South Yarra, the area has seen constant apartment development over the past 5-6 years owing the the small yet numerous plots which have over time become more appealing as low to medium-rise buildings.

The past 18 months has seen four apartment developments completed, namely SPEC Property Group's WLSN South Yarra, Pure Apartments, Mode Apartments with 38 apartments over eight levels and Kudos Apartments.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image1_0.jpg" rel="gallery-all" title="Recent completions"><img alt="" class="image-article-full-width-580px" height="638" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image1_0.jpg?itok=4oyXUOEE" title="Recent completions" width="580"></a>

<figcaption>Recent completions</figcaption></figure>The rapid rate of change continues with three additional builds set to pump 297 apartments into the area. After a delay in excess of three years, Hutchinson Builders are well into construction of <a href="/buildings/echo-33-simmonds-street-south-yarra">Echo</a>, while <a href="/buildings/wil-co-34-wilson-street-south-yarra">Wil &amp; Co.</a> and <a href="/buildings/essence-35-wilson-street-south-yarra">Essence</a> are at basement level works on either side of Wilson Street.

Adding to the queue are <a href="/new-apartments/43-wilson-street-south-yarra">W South Yarra</a> and <a href="/buildings/noir-8-garden-street-south-yarra">Noir</a>, ranking among the largest projects in the area since Hamton's 242-apartment Society South Yarra complex was completed on Bray Street during 2010. Noir also represents the first project backed by a mainland Chinese developer in the area, with Shanghai-based Dahua Group acting as developer.

In this precinct, Apartments.com.au have identified in excess of 700 apartments either completed or currently under construction, spread over 11 separate developments.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image2_4.jpg" rel="gallery-all" title="Projects under construction"><img alt="" class="image-article-full-width-580px" height="592" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image2_4.jpg?itok=G9ud3nEN" title="Projects under construction" width="580"></a>

<figcaption>Projects under construction</figcaption></figure>Looking ahead, three significant planning applications for the area are currently with Stonnington City Council.

<a href="/new-apartments/47-garden-street-south-yarra">49 Garden Street</a> would see only 17 apartments over a ten level building, with the scheme for the narrow 228sqm block conceived by ADDARC. Garden Street Investments Pty Ltd are the proponent, seeking one and two bedroom apartments as large at 85sqm within the project. <a href="/new-apartments/14-16-wilson-street-south-yarra">14-16 Wilson Street</a> has been resubmitted for approval and features 24 apartments within a wave-like facade conceived by SAC Building Workshop.

Last but by no means least is the revised scheme by Plus Architecture for <a href="/new-apartments/402-416-chapel-street-south-yarra">402-416 Chapel Street</a>. First <a href="/news/big-on-chapel-402-416-chapel-street-planning-application">highlighted by Urban.com.au during March</a>, the reworked application of behalf of Spotlight Development Group seeks to add a new hotel to South Yarra with 174 suites included within the expected redevelopment of what is now Chapel Plaza.

Also slated for the project are 87 townhouses, one and two bedrooms dwellings plus 2126sqm of retail and 965sqm of commercial space over the lower levels. 402-416 Chapel Street's fate is in VCAT's hands with the body to make a call on the scheme at a scheduled hearing next month.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image7_4.jpg" rel="gallery-all" title="Pending additions to the streetscape"><img alt="" class="image-article-full-width-580px" height="591" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image7_4.jpg?itok=-EvJ71qU" title="Pending additions to the streetscape" width="580"></a>

<figcaption>Pending additions to the streetscape. Images courtesy Plus &amp; SACBW</figcaption></figure>
</body></html>

silvermb

The transformation of South Yarra's back blocks continues

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The AFL finals are upon us and Spring has sprung… well, not quite yet. This time of year generally does coincide with a string of apartment developments readying themselves for public launch.

Whether they are looking to capitalise upon the improving Spring weather where buyers are more inclined to be out and about in the search for a new property, or seeking to secure as many sales as possible prior to the Christmas break, Apartments.com.au have identified upwards of 20 new apartment projects which have just launched or are in the process of doing so, with more to follow.

Middle and outer suburbs covered by these new and pending launches are numerous. Oakleigh, Hawthorn, Heidelberg, Bundoora, Cheltenham, Brighton, Preston, Essendon and Doncaster East are represented, as is the effervescent Box Hill with two new releases.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image193_0.jpg" rel="gallery-all" title="Apartments in the suburbs continue to grow in popularity"><img alt="" class="image-article-full-width-580px" height="709" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image193_0.jpg?itok=hiR9HvaL" title="Apartments in the suburbs continue to grow in popularity" width="580"></a>

<figcaption>Apartments in the suburbs continue to grow in popularity</figcaption></figure>Closer to the big smoke and Fitzroy, South Yarra, Prahran, Brunswick East and Footscray will host new projects, with a handful already open to public sales. Footscray's pending release will further enhance Joseph Road Precinct's stance as an emerging apartment sector.

North Melbourne has two freshly released apartment projects but taking the honours is Richmond which continues to lead the way. No less than five apartments projects are in the immediate pipeline, with two currently available for public purchase.

These new releases, coupled with existing projects at sales and 20 plus projects which Apartments.com.au have in our database (at either planning assessment or approved), have Richmond locked in as one of the continuing apartment hot spots for some time to come.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image208.jpg" rel="gallery-all" title="There's no shortage of choice for prospective buyers"><img alt="" class="image-article-full-width-580px" height="985" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image208.jpg?itok=F4uho3IG" title="There's no shortage of choice for prospective buyers" width="580"></a>

<figcaption>There's no shortage of choice for prospective buyers</figcaption></figure>Apartments.com.au garnered the thoughts of leading industry figure and Apartment Register founder Cameron Clarke, regarding the current spate of new apartment releases.

<blockquote>
Spring has historically been and continues to be the peak time of the year to release apartment projects in Melbourne for the simple reason that Melbourne is at its peak, culminating with the AFL Final Series, the Spring Racing Carnival and Spring Fashion Week. Spring motivates the return of local residents and attracts national and international visitors, it is simply a positive time and atmosphere for the most liveable city to be on display.

For this reason consumers have the largest number of development projects to choose from and therefore the largest selection of apartments to pick from. For the discerning owner occupier, investor and downsizer, the privilege of having priority pick in projects before public launch gives the buyer heightened control with the knowledge they accessing premium apartment stock. The sales speed at which particular off the plan developments can be sold is now measured in days as opposed to weeks or months, so any additional time to view a project is an advantage.

Spring is simply the easiest time of year to purchase with the maximum number of opportunities to do so.
<cite>Cameron Clarke</cite>
</blockquote>

For those looking for that extra edge when seeking to buy an apartment this Spring, you can register your interest and suburb preferences with Apartment Register.
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New apartment releases line up for their time in the sun

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GUEST OBSERVER
We’re experiencing unprecedented demand from owner occupiers seeking higher quality one-bedroom apartments, normally the preserve of investors.
These owner occupiers vary from young singles who want to walk to work to downsizers and out of towners wanting a stylish Melbourne pad for regular visits but we’ve found they share a distinct goal – well-considered, larger one-bedroom apartments in unique developments with high levels of amenity and prime locations within Melbourne’s inner ring.
Previously the strongest demand for single bedroom units has been from investors looking for guaranteed returns.  Their requirements are at polar opposites from our owner occupier buyers who seek high levels of design, luxury and amenity both within their apartments and exclusive resident-only facilities.  They regard the higher body corporate fees associated with these amenities as a lifestyle investment that enhances apartment living, rather than a handicap to purchase.
 What sets the owner occupier apartments apart from investor grade stock is about far more than square metres of living space and stone benchtops.
A great example is Royal Como, a $100 million luxury residential project at 663 Chapel Street, South Yarra. Our team from Knight Frank project marketing collaborated with Royal Como’s developers and highly-acclaimed Bruce Henderson Architects from the start, working for months to make each of these apartments as liveable as possible.
Knowing what owner occupiers are looking for, the one-bedroom apartments range up to 69 square metres – many with a separate study.  Each and every apartment has been individually designed, ensuring all bedrooms and living spaces have full-width, full-height windows onto the exterior façade, maximising natural light and air as well as outlooks.  The kitchens are large and spacious, with lots of bench space, and living areas are designed for generous living and dining furniture, not just one or the other.  Some one-bedroom apartments have an island bench, usually unheard of in smaller apartments.
Wherever possible we have integrated study desks and included extra storage spaces like linen closets – we’ve made sure every square metre of living space works hard for the occupant. There’s no wasted space in needless passageways.  Balconies are a regular shape and large enough for a table and chairs and air-conditioning condensers are out of the way. 
On top of highly-considered apartment design, the Royal Como has a raft of unique attributes which gives it strong appeal to owner occupiers including interiors by award-winning studio, Nexus Designs, featuring Australian Blackbutt timber and alpaca or natural wool carpet, and a natural stone lobby with contemporary art and furniture by leading Australian artists and designers.
Buyers love the fact that if you’re in a one bedroom apartment you can still have 15 friends over for dinner or drinks in the residents’ lounge and dining area – it is an extension of your living area. Plus you can keep fit in the pool, gym and yoga room without leaving your building.  
These buyers know it’s all about quality, not quantity.
Richard Drummond is residential director, Knight Frank Australia and can be contacted <a href="https://www.knightfrank.com.au/residential/" target="_blank">here</a>.
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jchancellor-FAypfDUnLy

Unprecedented demand from owner occupiers in one bedroom flats: Richard Drummond

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Friday marked the commencement of the latest apartment project to call Doncaster Hill home. <a href="/buildings/gardenhill-5-elgar-court-doncaster">Gardenhill</a> has been awarded to Kew-based contractor Hacer, with the $77 million project set for completion at the turn of 2017.

Gardenhill is the seventh apartment project currently under construction within Doncaster Hill, Manningham City Council's vision for an "Integrated planning approach to creating a sustainable, contemporary mixed-use centre, comprising apartment style living opportunities, retail, commercial, social, community and entertainment facilities."

Apartments have ruled the roost since the inception of the Doncaster Hill Strategy during the early 2000's, with the current seven medium and high-density projects under construction an all-time high.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/gh.jpg" rel="gallery-all" title="The Woods Bagot-designed Gardenhill"><img alt="" class="image-article-full-width-580px" height="381" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/gh.jpg?itok=zfxvMOrd" title="The Woods Bagot-designed Gardenhill" width="580"></a>

<figcaption>The Woods Bagot-designed Gardenhill</figcaption></figure>Present at the ceremony held onsite on Friday was the Victorian Minister for Finance Hon. Robin Scott, along with Malaysian Minister for Industry and Trade Dato’ Lee Chee Leong and Manningham Mayor Cr. Paul McLeish. Gardenhill is a joint project between Melbourne-based Beulah International and Malaysian firm Fajarbaru Group.

Designed by Woods Bagot, the project will see 136 apartments added to Doncaster Hill, creating 200 construction jobs over the life of the build. Also included within the project is a Jack Merlo-designed rooftop garden and entertainment area, plus Australia’s first Dog Park within an apartment complex.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image128.jpg" rel="gallery-all" title="Recent images of Doncaster Hill's construction progress"><img alt="" class="image-article-full-width-580px" height="726" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image128.jpg?itok=ig2oZQIJ" title="Recent images of Doncaster Hill's construction progress" width="580"></a>

<figcaption>Recent images of Doncaster Hill's construction progress</figcaption></figure>Hacer has been an active builder at Doncaster hill for some time, recently delivering the 96-apartment Imperial Doncaster project in addition to their current <a href="/buildings/pearl-1-grosvenor-street-doncaster">Pearl Doncaster</a> project on behalf of Singapore-based Ho Bee Land. Due for completion during early 2016, Pearl will see 172 apartments created over two buildings.

Other projects of note at construction include <a href="/buildings/88-doncaster-hill-88-tram-road-doncaster">88 Doncaster Hill</a> and <a href="/buildings/83-on-tram-83-tram-road-doncaster">83 on Tram</a>, with <a href="/buildings/panorama-101-tram-road-doncaster">Panorama</a> at 101 Tram Road also rising quickly. Set back from Doncaster Road is <a href="/buildings/magnolia-doncaster-hill-22-hepburn-road-doncaster">Magnolia Doncaster Hill</a> which is the precinct's tallest build to date at 14 levels with <a href="/buildings/8-hepburn-road-doncaster">8 Hepburn Road</a> nearby also under construction.

These seven projects are in the process of adding 898 additional dwellings to Doncaster Hill while forthcoming builds on 'The Hill' as identified by Apartments.com.au will see in excess of 300 additional apartments constructed over three projects, namely Ellia, Arbor Doncaster and Nest at the Hill.
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Doncaster Hill in construction mode

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Entry level property investors and first time buyers, cashed up older downsizers buying an executive unit following the sale of the family home and international investors are keen for off the plan apartments in Sydney, according to Herron Todd White.
The Herron Todd White residential month in review for September found significant growth for high-rise and high density apartments within the inner Sydney area in suburbs such as Barangaroo, Central Park, Ashmore Precinct, Green Square, Harold Park, Wolli Creek Precinct and Mascot.
Typical price entry points for off the plan below for Zetland, Wolli Creek and Mascot.
<a href="/images/2015/09/04/Screen%20Shot%202015-09-04%20at%209.36.12%20PM.png" target="_blank">Click to enlarge</a>
<img src="/images/2015/09/04/Screen%20Shot%202015-09-04%20at%209.36.12%20PM.png" alt="">
The report said many Sydneysiders are buying units off the plan and waiting up to three years before occupation is available which is risky in the current market.
"Buyers have seen prices rise from when they originally purchased the unit to when they settle," the report noted.
"Risks associated with buying off the plan is if the market declines they are stuck at the higher price and have to wait it out until the market settles and catches up. In some cases this can take years.
"This has been seen in areas where supply has flooded the market and values have stalled or dropped."
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mick.cee-iDmgDDAmu8

Sydney's Central Park, Wolli Creek and Green Square units in strong demand: Herron Todd White

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The first sod has been turned for the construction of Doncaster's $77 million Gardenhill development by Manningham Mayor Cr. Paul McLeish.
The ground breaking ceremony at <a href="https://www.realestate.com.au/project-gardenhill-vic-doncaster-600006123" target="_blank">5 Elgar Court</a>, Doncaster was also attended by Victorian Minister for Finance Robin Scott and Malaysian Minister for Industry and Trade Dato’ Lee Chee Leong.
Gardenhill is a joint venture between Malaysian-based Fajarbaru Group and Melbourne-based Beulah International.
The apartment development is designed by Woods Bagot-designed development, with 70% of the 136 apartments sold up in the first three months of release. Construction is slated for completion late 2016.
Key features include a Jack Merlo-designed garden, a rooftop terrace, teppanyaki barbecue and a private enclosed dog park on the ground floor.
 
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Construction starts on Doncaster’s $77 million Gardenhill

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The valuation firm Herron Todd White has issued its latest property clock for units - a simple broad brush means to suggest where property markets are - and what direction prices are moving in.
The valuation firm has included capital and regional cities on the property clock for unit price direction.
<a href="/images/2015/09/03/Screen%20Shot%202015-09-03%20at%202.32.37%20PM.png" target="_blank">Click here to enlarge</a>.
For more information, <a href="https://www.htw.com.au/" target="_blank">click here</a>.
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Rockhampton, Horsham, Newcastle units at peak pricing in September HTW property clock

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Gone is the 26 level proposal for Heidelberg which stirred local resentment earlier in the year, with a new scheme in place that developer Caydon hopes will receive the green light. Gone too are initial architects Peddle Thorp, with Fender Katsalidis installed to deliver an altogether different proposal.

Shorter in stature and gaining a handful of apartments over the initial proposal, Fender Katsalidis have endeavoured to bring a heightened level of architectural flair to 443 Upper Heidelberg Road. Heavily curved with multiple setbacks and an articulated podium, Fender Katsalidis continue their run of projects for Caydon which has also seen the firm create apartment schemes in both <a href="/buildings/the-malt-district-154-cremorne-street-cremorne">Cremorne</a> and <a href="/buildings/margaret-st-7-aspen-street-moonee-ponds">Moonee Ponds</a> for the developer.

Submitted prior to Christmas last year, the proposal is set to come to a head during October with VCAT to hear from relevant parties on the merits of the project.

<h2>443 Upper Heidelberg Road application summary</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image91_0.jpg" rel="gallery-all" title="Fender Katsalidis' new take on Heidelberg"><img alt="" class="image-article-full-width-580px" height="389" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image91_0.jpg?itok=c3rBXijd" title="Fender Katsalidis' new take on Heidelberg" width="580"></a>

<figcaption>Fender Katsalidis' new take on Heidelberg</figcaption></figure><ul>
<li>Site area: 3,360sqm</li>
	<li>Proposed 16 level residential tower (previously 26 levels)</li>
	<li>54.8 metres in height</li>
	<li>269 apartments (previously 258)</li>
	<li>126 x 1BR / 89 x 2BR / 3 x 3BR</li>
	<li>51 serviced apartments (no change)</li>
	<li>2,208sqm office space &amp; 713sqm retail space</li>
	<li>GFA: 36,756sqm</li>
	<li>296 car spaces &amp; 156 bicycles over four basement levels</li>
</ul>
<h2>Design changes</h2>

The total redesign of 443 Upper Heidelberg Road has led to ten fewer levels as opposed to the initial Peddle Thorp design. While the tower has been shortened, the podium has been bulked up which has effectively covered for and expanded upon the initial number of apartments envisaged for the project.

The lower levels have seen a redistribution of retail tenancies which now facing Bell Street, with the layout of intended office tenancies also adjusted. Residential facilities and an external pool have been moved upwards in line with the expanded podium, while expected residential facilities atop the tower have been scrapped.

As opposed to a solid rectangular design, the oval-shaped tower element now consists of two interlocking elements while lower levels now feature planter boxes to all frontages.

<h2>VCAT bound</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image24_2.jpg" rel="gallery-all" title="Peddle Thorp's initial scheme for the Heidelberg site will not proceed"><img alt="" class="image-article-full-width-580px" height="364" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image24_2.jpg?itok=Yr2yDM7p" title="Peddle Thorp's initial scheme for the Heidelberg site will not proceed" width="580"></a>

<figcaption>Peddle Thorp's initial scheme for the Heidelberg site will not proceed</figcaption></figure>Banyule City Council had upon inspecting the initial plans identified a number of issues with the proposal. Building design and scale, landscaping and tree retention, car/bicycle parking, access and layout, future residential amenity of some apartments plus the strain placed upon the surrounding road network were considered key sticking points.

Consequently an application for review was lodged with VCAT during June, with the revised plans circulated on 21st August. Mid October shapes as the key juncture in proceedings with a VCAT date set to determine the merits of the reworked 443 Upper Heidelberg Road.
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443 Upper Heidelberg Road reborn

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The increasing density of Australian cities calls for innovative apartments that cater to the market’s diverse range of buyers.

Australia’s ageing population is seeing a maturation of apartment buyers, along with a sustained interested from first home buyers wishing to remain close to city centres.

Acting on strong market demand, ROTHELOWMAN in conjunction with developer Hamton have succeeded in creating Australia’s first ever-convertible apartments. These spaces form part of stage three of the wider Sanctuary on the Park development, located in Abbotsford, Melbourne.

From the beginning, the aim of this project has been to establish an exemplar model for higher density design in inner urban developments. As our population continues to grow, big houses are being traded in for cleverly designed apartments with excellent amenities and proximity to existing infrastructure, entertainment and employment hubs. The goal of Sanctuary has been to meet the needs of modern buyers, with beautiful, functional living spaces, while also establishing a sense of community in the new vertical neighbourhood.

Prior to the design development of the wider project, Hamton commissioned our practice to research small living spaces, in order to develop a truly innovative outcome inspired by global design initiatives.

Our team came to the conclusion that the physical imposition of walls used to subdivide space into different zones was one of the primary constraints in most small living spaces. While defined living spaces have long been a feature of the typical Australian apartment, we were keen to see if this physical space could become more pliable.

These investigations focused on generating a layout capable of expanding and contracting as required, while managing to enhance liveability both spatially and psychologically.

A major concern was how we could achieve movable components that require only minimal effort to transition. Whatever the solution, we knew its success depended on its simplicity. Residents couldn’t be daunted by the task of changing the configuration of their apartment; the process of transforming the space had to be one they were happy to go through regularly.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/jdb_2015-06-10_0081.jpg" rel="gallery-all" title="Inside a completed convertible space apartment. Image courtesy ROTHELOWMAN"><img alt="" class="image-article-full-width-580px" height="389" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/jdb_2015-06-10_0081.jpg?itok=I2FmKmR-" title="Inside a completed convertible space apartment. Image courtesy ROTHELOWMAN" width="580"></a>

<figcaption>Inside a completed convertible space apartment. Image courtesy ROTHELOWMAN</figcaption></figure>Honing the living space down to its essentials, we created the convertible spaces model from the ground up, incorporating multiple space-saving solutions to present a holistic, cohesive design. The end result is a convertible design, capable of increasing living space by up to 70 per cent.

The convertible spaces are designed so that bedroom space can be incorporated into living space as required, and functional areas such as corridors can become usable in living and bedroom areas without compromising on access through the apartment.

By expanding the storage space, introducing a foldup bed and movable joinery, these spaces offer residents the flexibility to extend and define their living space to best suit their lifestyle. Whether it’s socialising or solitude the owner seeks, these spaces can be moulded to suit every mood or occasion.

The interiors of the convertible apartments follow a contemporary design aesthetic, with beautiful finishes that create a light, inviting atmosphere. The finishes are robust with durable moving components and detailed corners chosen specifically to withstand repeated movement and prevent chipping.

Also key to this development was creating a sense of community and fostering social connections within the area. Whilst extensive communal facilities are provided for residents, the masterplan encourages an active dialogue between the development and its wider context.

A new public spine bisects the site, connecting the urbanism of Victoria Street to the tranquil natural landscape of the river corridor. The architecture acts as an emulsifier between the two juxtaposed environments and in doing so promotes accessibility, interaction and engagement on both a resident and public level. As a result, the development has become embedded itself into the local fabric, giving life to a new vertical neighbourhood.

The $412 million project features a total of 567 apartments over 220 metres of mostly north-facing river frontage on a unique bend of the Yarra River. Each of the three main buildings (Eden, Haven and Sanctuary) has 12 storeys, but decrease in height (and storey numbers) like a natural geological formation towards the river and public spaces. The curved outline of the buildings further reflects the contours of riverbanks.

A third of the site has been given over to public spaces and the apartment buildings also feature gardens, lobby bars, a pool, gym, a health and wellbeing centre and even a rooftop cinema.

A dynamic walkway and retail precinct with cafes and boutique retail and office spaces winds between the three buildings and connects Victoria Street with the river. All 16 of these retail spaces have already been sold or leased.

Recognising the varied market of buyers in the Abbotsford area, the development brings together a diverse of housing typologies at a price point that caters to first home buyers and luxury investors alike, ranging from $300,000 to $3.96 million. The mix of one, two and three bedroom apartments are sized between 36 and 425 square metres and appeal to single professionals, downsizing couples and growing city families.

Chris Hayton is a principal at <a href="http://www.rothelowman.com.au/">ROTHELOWMAN</a> with 20 years of experience working on major projects in Australia and Europe.

See "<a href="/news/inside-australias-first-convertible-apartment">Inside Australia's first convertible apartment</a>" published in July for more images.
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chrishayton

Planning Australia’s first convertible apartments

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The recent appointment of Stuart Marsland to the position of ROTHELOWMAN Principal coincides with a fresh wave of projects to be submitted to town planning over the coming months.

Following eight years with the South Melbourne-based firm, Marsland has now assumed a pivotal role within the practice. In a climate of changing perceptions around higher density living, he has assisted ROTHELOWMAN in gaining a reputation for their expert delivery of apartment developments. Apartments.com.au spoke with Marsland about his expertise.

<h2>About Stuart Marsland</h2>

Growing up in Britain, Marsland attended the Metropolitan University of Manchester before establishing his architectural career in London. Working for local firm Child Graddon Lewis, Marsland gained experience working across warehouse conversions, apartment developments and infrastructure projects including various projects for the London Underground.

After making the choice to immigrate to Australia, 2016 will mark Marsland’s ninth year working with ROTHELOWMAN. Over that period, Marsland’s project catalogue has included all facets of residential design, master planning and urban design.

Marsland has been heavily involved in advising the Stonnington City Council with their Chapel Revision Structure Plan. This advisory role saw Stuart provide a planning guideline framework for design factors such as development, land use, movement, public realm, strategic opportunities, sustainability and economic and social planning.

<h2>A principal within ROTHELOWMAN</h2>

Marsland explains that a principal's role within ROTHELOWMAN is to lead the vision of the practice. The firm currently has seven principals, while associates are entrusted with day-to-day management of projects.

Marsland takes a keen interest in current issues facing the development industry, including the ongoing debate of apartment design guidelines. He is focused on collaborating closely with industry and government to achieve world-class and commercially viably project outcomes.

Design direction within ROTHELOWMAN is described as organic and site-responsive, best known for creating appealing, contemporary and enduring architecture. Marsland echoes this approach, believing in a level of simplicity and purity in design, while striving to find new ways to innovate.

<h2>Business is booming</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image57_3.jpg" rel="gallery-all" title="A selection of projects recently completed by ROTHELOWMAN"><img alt="" class="image-article-full-width-580px" height="329" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image57_3.jpg?itok=dvUaeQER" title="A selection of projects recently completed by ROTHELOWMAN" width="580"></a>

<figcaption>A selection of projects recently completed by ROTHELOWMAN</figcaption></figure>The appointment of Marsland as principal has coincided with a surge in the practice’s work nationally. In Melbourne alone, no less than 20 notable projects are slated to reach town planning in the coming months. Encompassing everything from high-rise projects, mixed-use and master planned developments, the number of upcoming projects reinforces ROTHELOWMAN's position as one of Australia's most prolific firms. Melbourne office staff numbers have surpassed 75, with the Brisbane and Sydney offices totalling 52 personnel.

The strategy of geographic diversification has paid dividends, with ROTHELOWMAN content in solidifying their Sydney and Brisbane offices.

<blockquote>
In an increasingly crowded global marketplace, the design excellence of ROTHELOWMAN is pertinent as we strive to help our clients differentiate their product offering,

Our focus is to effectively service a national client base from our Sydney, Brisbane and Melbourne studios, delivering world class projects working with each client within the time frame they require it, no matter where they are located.
<cite>Stuart Marsland, ROTHELOWMAN</cite>
</blockquote>
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