Why Melbourne Grand should be on a buyer's shortlist
The award-winning Melbourne CBD apartment tower Melbourne Grand is ready for buyers to move in.
The $470 million tower by the veteran developer Central Equity was designed by high-profile architects Guilford Bell + Graham Fisher and built by Multiplex.
Urban has taken a look at five reasons why Melbourne Grand should be on a buyer's shortlist.
1. The Developer
Melbourne Grand has been delivered by the award-winning developer Central Equity, who have been developing property in Melbourne for well over three decades.
They've have delivered over 80 projects and have more than 35,000 residents across their built projects.
Melbourne Grand won the Apartment Complex of the Year (over $20m) at HIA Victoria's 2020 awards. It was the sixth time Central Equity won a HIA award. Last year they won the same award for the 52 level Southbank Place on Southbank's Kavanagh Place.
Currently in the pipeline Central Equity are set to soon start construction on Parkhill in West Melbourne. Currently under construction is Focus Melbourne, also in Southbank on City Road.
2. The Architect
Melbourne Grand was designed by the renowned architects Guilford Bell + Graham Fisher.
The curved tower features a glittering facade, with a wave-like joinery Motif, giving the tower a striking point of difference.
The South Yarra-based Guilford Bell + Graham Fisher also worked on Central Equity's Southbank Grand and the sold out Southbank Place.
3. The Amenities
Melbourne Grand features a string of hotel-style amenities which take up the whole of the 10th level.
As well as an indoor poor, gym and yoga studio, there's a residents' lounge with a banquet room and coffee bar, as well as a 17-seat luxury theatre.
4. The Apartments
The apartments, which all have a 7.2 star average energy rating, span up to 120 sqm and feature high ceilings and floor to ceiling windows with motorised blinds.
Most living areas have their own study nook with a built-in desk and a balcony with panoramic city views off the living space. Each kitchen is fitted with Miele appliances and integrated aircon comes as standard.
There's plenty of storage on offer with built in wardrobes, or walk in wardrobes in some of the more premium apartments, as well as a separate storage cage.
5. The Location
Melbourne Grand is located at 560 Lonsdale Street, toward the western end of the central street.
It's just two streets back from the busy La Trobe Street. Less than 400 metres from the front door is the picturesque Flagstaff Gardens and its tram stop.
Southern Cross station is less than a 10 minute walk. Also within walking distance is Queen Vic Market and Melbourne Central.
Joel Robinson
Joel Robinson is the Editor in Chief at Apartments.com.au, where he leads the editorial team and oversees the country’s most comprehensive news coverage dedicated to the off the plan property market. With more than a decade of experience in residential real estate journalism, Joel brings deep insight into Australia’s evolving development landscape.
He holds a degree in Business Management with a major in Journalism from Leeds Beckett University in the UK, and has developed a particular expertise in off the plan apartment space. Joel’s editorial lens spans the full lifecycle of a project—from site acquisition and planning approvals through to new launches, construction completions, and final sell-out—delivering trusted, buyer-focused content that supports informed decision-making across the property journey
