<a href="https://www.apartments.com.au/developers/capital-corporation">Capital Corporation</a> has announced that its <a href="https://www.apartments.com.au/new-townhouses/lovedale-farm-1054-1184-wine-country-drive-lovedale-nsw-2325">Lovedale Farm</a> residential, resort and golf project has secured $24.6 million in sales in just three weeks since the opening of its display home, underscoring the appetite for premium lifestyle property in the Hunter Valley countryside.

The sales milestone has been driven by a diverse mix of buyers, including owner-occupiers and investors from Sydney, Newcastle and the local Hunter region, purchasing both land-only lots and house and land packages across the development.

<img alt="Lovedale" data-entity-type="file" data-entity-uuid="e173edc9-e60e-4f19-a060-9dc4421a3233" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/LovedaleFarm_20250215-1.jpg?VersionId=1LY6CvOaD.Dzrt8tWpWxXtPyfchixNIo" />

&nbsp;

The result builds on the momentum generated at the display home opening on 22 March, which attracted more than 460 attendees.

With house and land pricing from $1.14 million, Lovedale Farm continues to attract strong interest from buyers seeking a premium lifestyle offering at a compelling price point. The development’s vision, a championship golf course, future epicurean village and access to the Hunter Valley’s celebrated wine country, has resonated with a broad buyer profile, from first-time investors to those looking to make the move and call the Hunter Valley home.

<img alt="Lovedale Farm records $21.4 million in sales in three weeks" data-entity-type="file" data-entity-uuid="b358e789-e1eb-40ed-8105-ed5c8297136f" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/20260321LovedaleFarmDisplayHomeOpening--6.jpg?VersionId=6GUO8TNnxuELONrsM6n9imDB6oc82Bor" />

Jim Hunter, Managing Director of Capital Corporation said the response since opening the display home has been encouraging.

"To reach $24.6 million in sales in just three weeks speaks to the genuine demand for a lifestyle community of this calibre in the Hunter Valley," Hunter says.

"We’re seeing buyers from across the region and beyond, including investors who recognise the long-term value, and owner-occupiers who simply want to live somewhere truly special.

“Lovedale Farm is two decades in the making, and the market’s response is everything we hoped for. We’re excited to see these first buyers become part of the Lovedale Farm story from the very beginning."

<img alt="Lovedale" data-entity-type="file" data-entity-uuid="54d985cf-2ac2-400b-ac02-4401f3421ac7" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/20260321LovedaleFarmDisplayHomeOpening--5.jpg?VersionId=3866bPoqpLZsm.3ACg9EafAr1W3miC_f" />

&nbsp;

Spanning 240 hectares on Wine Country Drive in <a href="https://www.apartments.com.au/developments/lovedale-nsw-2325">Lovedale</a>, the $1 billion development is expected to deliver around 1,250 jobs during construction and inject more than $300 million into the local economy. The first 200 homes and championship 18-hole golf course are anticipated for completion in late 2027.

Capital Corporation has also lodged development plans for the Lovedale Farm clubhouse, set to become a vibrant hub for residents and the wider Hunter Valley community. Further releases are planned for later this year.

[smartcode_project_cta:default project_id=14476]

Joel Robinson

Lovedale Farm display home opening triggers $24.6 million in sales in three weeks

Prominent Malaysian developer <a href="https://www.apartments.com.au/developers/osk-property">OSK Property</a> has unveiled <a href="https://www.apartments.com.au/new-apartments/aura-at-melbourne-square-7-hoff-boulevard-southbank-vic-3006">Aura</a>, the next stage of its $3.5 billion Melbourne Square precinct in Southbank, continuing its push into wellness-led, amenity-rich apartment living.

The $800 million tower, planned for 7 Hoff Boulevard, will rise 67 storeys and deliver 673 apartments, with COX Architecture drawing on both Japanese design principles and Australia’s natural landscape to shape the building’s identity. A rectangular grid aesthetic defines the building’s exterior, with COX drawing design cues from New York high-rises and Tokyo’s skyline.

Aura builds on a growing trend in high-density living, where wellness is no longer an add-on but central to the product. The development is structured around four key pillars, combining calm, minimalist residences with layered communal spaces, landscaped gardens, and a suite of wellness amenities designed to support both physical and mental wellbeing.

[smartcode_project:default project_id=151921 project_image_fid=367465]

At the core of the project is what OSK describes as a vertical wellness ecosystem, a multi-level approach to amenity that integrates health, lifestyle, and social spaces throughout the building rather than confining them to a single level.

The main resident hub, the Aura Club on level seven, will include a pool, cold plunge, spa, gym, Pilates and yoga studios, alongside more lifestyle-driven inclusions like a golf simulator, music rooms, library, and work-from-home spaces. Above, a series of higher-level amenity zones, including the Meridian Club and Cumulus Club, introduce more refined, social and retreat-style environments, with private dining, lounges, and premium wellness spaces positioned to take advantage of city views.

[smartcode_project:default project_id=151921 project_image_fid=367467]

The residences themselves will largely include balconies, a key design move in a market increasingly focused on natural light, airflow, and connection to the outdoors. Views will extend across the CBD, the Arts Precinct, Royal Botanic Gardens, and beyond.

Aura also introduces approximately 1,600 sqm of retail across the lower levels, further activating the Melbourne Square precinct, which already includes Kennedy Park, a Woolworths, childcare, and a growing mix of hospitality operators.

[smartcode_project:default project_id=151921 project_image_fid=367474]

“Aura stands tall as an exemplar of holistic wellness – its focus on social, physical and mental health culminate in a building that is calming, restorative and relaxing, where residents will have their own sanctuary within the well-connected and sought-after <a href="https://www.apartments.com.au/developments/southbank-vic-3006">Southbank</a>," says&nbsp;OSK Property CEO Chong Boon Woon.

“We have been very encouraged by the market’s response to the BLVD offering, and we know there is a strong demand for the level of amenity, service and design that the Melbourne Square precinct is known for.

“Complemented by work-from-home lounges for professionals, family friendly outdoor garden spaces, and state-of-the-art fitness and wellness facilities, Aura will continue our focus on maximising physical, emotional, and mental wellbeing,” he said.&nbsp;

[smartcode_project:default project_id=151921 project_image_fid=367475]

The project follows the strong performance of BLVD, which is now around 80 per cent sold, and reinforces OSK Property’s long-term commitment to Melbourne Square as a fully integrated, mixed-use precinct.

Construction is expected to commence in late 2026.

[smartcode_project_cta:default project_id=151921]

OSK unveils AURA, the latest stage in Southbank's $3.5 billion Melbourne Square precinct

National developer Time &amp; Place appears to have settled on a design for its long-anticipated Potts Point project.

After several years of back and forth with local council and the NSW Government, the developer, which has spent seven years targeting the former The Chimes site on Macleay Street, has now progressed its plans.

Following a concept design submission last year by SJB, Time &amp; Place has lodged a full State Significant Development Application with the NSW Government, this time for a scheme designed by Kerry Hill Architects.

<img alt="Time &amp; Place" data-entity-type="file" data-entity-uuid="504d2a27-d65f-4227-8189-1e35e3376e62" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-04-20%20at%209.38.24%E2%80%AFAM.png?VersionId=_XqFKATYHF30KnVByPxhaI9UBzmkmfn7" />

The 16-storey proposal includes 44 apartments, 21 of which will be build-to-sell. These will comprise 19 three-bedroom apartments and two four-bedroom units.

More than 50 per cent of the development will be dedicated to affordable housing, with 23 studio apartments to be delivered in line with the NSW Government’s Housing SEPP.

Kerry Hill Architects said the proposal is driven by a strong response to place.

“Our proposal for a new residential building for Potts Point in Sydney is driven by a deep consideration of place,” the practice said in its submission.

“This operates on multiple levels, including a landscape approach that reinstates endemic flora of the Sydney peninsula and provides a ground-floor garden for residents, reconnecting the site to its pre-European history. A brick podium further strengthens this relationship to context, integrating planting and fine bronze detailing that references the predominant material language of Macleay Street.”

The three-level podium will be topped by a communal resident space, featuring a covered pool designed to receive direct afternoon sun in winter, a neighbouring reflection pool, dining and event areas oriented to maximise sunset views, and an outdoor exercise zone.

<img alt="Time &amp; Place" data-entity-type="file" data-entity-uuid="8d3eedc1-babb-44a3-bd96-d8a42f3adf1f" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-04-20%20at%209.37.48%E2%80%AFAM.png?VersionId=Ii7.4dvqNatu5GQi6bhqNjAswrMB998." />

The design also incorporates highly crafted shopfronts and a clearly defined residential entry to activate the street. Juliette balconies to the podium residences will provide passive surveillance and a strong sense of habitation.

Above, the larger apartments are housed within a light-coloured masonry and bronze tower.

“The tower steps back in a series of gently curved volumes that reference the rich Art Deco context of Macleay Street,” the architects said. “Carefully calibrated vertical fins frame the views while providing privacy and a sense of refuge.”

<img alt="Time &amp; Place" data-entity-type="file" data-entity-uuid="6fab60f4-3140-4469-b47a-48c781e0a30b" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-04-20%20at%209.28.44%E2%80%AFAM.png?VersionId=e5XxrM3kzdASdKlcIACHAHbOSZhSKC9O" />

Time &amp; Place has been one of the most active developers nationally in the last 12 to 24 months. Late last year they completed&nbsp;The Queensbridge in&nbsp;<a href="https://www.apartments.com.au/developments/southbank-vic-3006">Southbank</a>, a mixed-use tower with 353 apartments and a hotel. They are currently selling Park Modern, 246 apartments near the famous Botanic Gardens in South Melbourne.

The developer has approval for The Burke, a mixed-use project in&nbsp;<a href="https://www.apartments.com.au/new-apartments/glen-iris-vic-3146">Glen Iris</a>&nbsp;being delivered in partnership with Woolworths. The 60 apartments, positioned above a new Woolworths supermarket, are expected to launch in the coming months. Time &amp; Place is also progressing plans for the redevelopment of&nbsp;<a href="https://www.apartments.com.au/developments/northcote-vic-3070">Northcote</a>&nbsp;Plaza, and have recently submitted plans for a <a href="https://www.apartments.com.au/news/vic/time-place-unveils-plans-22-storey-south-melbourne-tower">22-storey tower</a>, another in South Melbourne.

In&nbsp;<a href="https://www.apartments.com.au/developments/sydney-nsw">Sydney</a>, the developer has two projects in Manly: Two Tides, which is currently under construction, and an ultra high-end building on&nbsp;<a href="https://www.apartments.com.au/buildings/shoreline-manly-beach-89-90-north-steyne-manly">North Steyne</a>, fronting the beach. It is also continuing to work through the redevelopment of The Chimes building on Macleay Street in&nbsp;<a href="https://www.apartments.com.au/developments/potts-point-nsw-2011">Potts Point</a>, as well as Marlborough House, the redevelopment of the original David Jones warehouse building in&nbsp;<a href="https://www.apartments.com.au/developments/surry-hills-nsw-2010">Surry Hills</a>.

First look: Time & Place settles on design for The Chimes, Potts Point redevelopment

<a href="https://www.apartments.com.au/developers/develotek">Develotek</a> is joining the likes of TOGA, Deicorp, and One Global Capital, betting on a boom in Five Dock ahead of the 2032 mooted opening of the Five Dock Metro Station.

Develotek, which is currently developing Bianca on the Drummoyne waterfront and has plans approved for a tower in Chatswood, has filed a State Significant Development Application for a <a href="https://www.apartments.com.au/new-apartments/79-81-queens-road-five-dock-nsw-2046">two-building project in the evolving Kings Bay precinct</a>.

The buildings, one more boutique just five storeys and the other 26 storeys, will rise from an 3,158 sqm site across&nbsp;79–81 Queens Road and 2–8 Spencer Street, will home 134 one-, two-, and three-bedroom apartments, above ground-floor retail and five basement levels of parking.

A key component of the proposal is the inclusion of 15 per cent of residential floor space as in-fill affordable housing, unlocking additional height and density under the Housing SEPP.

<img alt="First Look: Develotek lodges State Significant shop top housing project in Five Dock precinct" data-entity-type="file" data-entity-uuid="3ee31bf7-75ba-4bc5-b190-49885193219f" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/podium_2.png?VersionId=730UbrduuwK3C1sO28RHjiLPUPqXqjkh" />

Designed by <a href="https://www.apartments.com.au/architects/plus-studio">Plus Studio</a>, the scheme adopts a podium-and-tower configuration, with a five-storey street wall along Queens Road transitioning to a 26-storey tower set deeper into the site. The ground plane prioritises activation and permeability, with retail frontages and a new through-site link connecting Queens Road to Spencer Street.

At the upper levels, the tower façade has been conceived using a modular system to support prefabrication and reduce construction waste, while improving build efficiency. The splayed form draws on the geometry of surrounding industrial rooftops, reinterpreting the area’s heritage in a contemporary expression while also helping to reduce solar heat gain to east and west-facing apartments.

“This project aspires to transform a former industrial site into a connected, resilient and people-focused urban community, grounded in Country, shaped by history, and designed to enrich everyday life within the evolving Kings Bay Precinct,” said John Walsh, Principal at Plus Studio.

The proposal reflects the broader transformation of the Kings Bay Precinct under the Parramatta Road Corridor Urban Transformation Strategy, marking a shift from its industrial past to a higher-density, mixed-use urban neighbourhood.

<img alt="First Look: Develotek lodges State Significant shop top housing project in Five Dock precinct" data-entity-type="file" data-entity-uuid="abde734c-1e31-4a97-a1d2-fa9bcf31c380" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/building%20podium.png?VersionId=fNUupP6u146yEytQT31kKVRxwtACgPpP" />

Develotek is emerging as an active participant in the state’s affordable housing-led uplift pathway. The developer recently secured approval for a 34-storey mixed-use tower in Chatswood, where it similarly leveraged the in-fill affordable housing provisions to increase scale and deliver a 101-unit scheme with dedicated affordable apartments.

Their entry into Five Dock places them alongside a growing list of developers targeting the suburb ahead of its anticipated transport uplift, with Sydney Metro set to extend into the area. Major players including TOGA, Deicorp, and One Global Capital are all progressing large-scale precinct-style developments nearby, collectively reshaping the low-rise industrial fabric into a higher-density mixed-use corridor.

The Five Dock site sits within the Kings Bay Precinct, a key renewal area under the Parramatta Road Corridor Urban Transformation Strategy, where planning controls support significant uplift tied to affordable housing delivery. The consolidated 3,158 sqm site is currently occupied by low-rise industrial uses, including warehouses and vehicle workshops, earmarked for transition.

First Look: Develotek joins in Five Dock apartment boom

Ascot’s Racecourse Road continues to be a hive of activity for Brisbane developers.

Following Fortis and GRAYA, which are both preparing new projects along the key strip connecting Kingsford Smith Drive and Eagle Farm Racecourse, local developer <a href="https://www.apartments.com.au/developers/skyhold">Skyhold</a> is the latest to lodge plans for its own development.

The group is proposing One One Two Residences, a boutique project comprising just seven apartments, named after its address at 112 Racecourse Road.

The proposal outlines a five-storey building on an 810 sqm site. The built form slightly exceeds the four-storey expectation under the neighbourhood plan, aligning instead with the emerging character of the strip. As the planning report notes, “the locality is characterised by a transition toward medium-rise residential development, with a number of recent developments… above the stipulated height limits.”

<img alt="First Look: Skyhold lodges plans for boutique Ascot apartments as Racecourse Road revival gathers pace" data-entity-type="file" data-entity-uuid="ec577631-8c51-4163-960e-e7b3a77d655b" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Ascot.png?VersionId=iAzQ46D4Uu1UqiS0mVnlcy9jeFKBpJIj" />

Designed by 111 with landscape architecture by <a href="https://www.apartments.com.au/landscape-architect/paul-bangay-garden-design">Paul Bangay Studio</a>, the scheme adopts a layered architectural approach with strong articulation and a subtropical response. Deep balconies, integrated planters, and a mix of masonry and textured finishes define the façade, while upper-level setbacks reduce perceived bulk. The architectural statement describes “a series of horizontally expressed layers, defined by deep balconies and a consistent robust material palette,” aimed at delivering a refined streetscape presence.

Apartments are configured as large-format residences, including multiple three-bedroom layouts and a full-floor penthouse, supported by ground-level parking. A rooftop terrace will provide communal amenities including a pool and landscaped recreation areas. The design prioritises privacy, natural ventilation, and greenery, with planting integrated across all levels to soften the building form and contribute to the public realm.

<img alt="First Look: Skyhold lodges plans for boutique Ascot apartments as Racecourse Road revival gathers pace" data-entity-type="file" data-entity-uuid="1e1219bd-b45a-4d7f-bbc7-7207d7b2fc94" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Ascot%20entry.png?VersionId=JIoUOLMgQ5xWpEF0etEI3ffIoIVjD7gO" />

The proposal sits within the Racecourse Road precinct, a key mixed-use spine in Ascot that continues to attract renewed development interest.

Later this year national developer Fortis will launch its own boutique development, which, pending council approvals, will be 16 apartments designed by Koichi Takada Architects, just down the street.

“Racecourse Road is going through a massive revitalisation and we’re proud to be a part of that transformation,” said Fortis's QLD General Manager, Dan Boman.

Nearby, GRAYA is advancing its larger-scale The Gallery, a mixed-use shop-top housing project designed to act as a “catalytic project for Racecourse Road.”

First Look: Racecourse Road, Hamilton revitalization to continue as Skyhold joins the party

Central Equity

Central Equity's $450 million FOCUS offers a completed and ready-to-move-in option for buyers in the heart of Southbank.

The award-winning developer, who primarily create projects in Melbourne's city and surrounds, had Multiplex handle the build for what was the 19th project they'd worked together on in Central Equity's longstanding portfolio.

Central Equity Chairman Eddie Kutner said the duo worked together to ensure the tower transitioned from a building site into people’s homes.&nbsp;

“FOCUS provides residents with luxury, spacious living in a premium Southbank location, with over 1100 sqm of residential amenity,” Kutner said.&nbsp;

[smartcode_project:default project_id=3260 project_image_fid=214232]

The glazed high-rise tower features an innovative tri-colour window wall system, with pre-fabricated aluminium slab edge covers overhanging from the facade.

The modularised podium façade helps blend Focus seamlessly with the surrounding existing heritage buildings on City Road.

The development has proved a popular choice among locals who want to remain near the city while enjoying a neighbourhood feel.

[smartcode_project:default project_id=3260 project_image_fid=206134]

The 50-level building, comprising a mix of one, two and three-bedroom apartments, places residents on the doorstep of the arts precinct and its upcoming $1.7 billion revamp, while also being just over two-kilometres from the CBD.

Central Equity had Doig Architecture design FOCUS, with each apartment featuring 2.7m-high ceilings, floor-to-ceiling windows and balconies.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/U6ZVPiKq86E" title="YouTube video player" width="560"></iframe>

Central Equity's Sales Manager Neil Singh said when the designs were drawn up for FOCUS, the team wanted the apartments to feel like true city homes.

"Our designs have elevated 2.7m high ceilings, which makes a big huge difference in apartment living," Singh says.

[smartcode_project:default project_id=3260 project_image_fid=214235]

“Apartments also include private balconies and many designs include a separate study area. So they’re a fantastic choice for students or city professionals who need a home office.”

FOCUS features extensive resort-style facilities, including a 17-seat luxe theatre, an indoor heated pool, sauna, a gym with strength and cardio zones, and resident dining and lounge areas complete with landscaped terraces, barbecues and outdoor seating.

One, two and three-bedroom apartments can still be purchased in the Southbank tower, with prices starting from&nbsp;$589,000.

[smartcode_project_cta:default project_id=3260]

The development has proved a popular choice among locals who want to remain near the city while enjoying a neighbourhood fee

alisonwarters@gmail.com

Buyer Handbook: A buyer's guide to Central Equity's Southbank development, FOCUS

Recently completed projects across Melbourne are dominating buyer enquiry at present. They offer an easy&nbsp;entry to the new apartment space, and they are&nbsp;providing&nbsp;different opportunities for a number of market segments.

The most recent to benefit is prominent CBD and&nbsp;inner city&nbsp;developer&nbsp;<a data-saferedirecturl="https://www.google.com/url?q=https://www.urban.com.au/developers/central-equity&amp;source=gmail&amp;ust=1686718534749000&amp;usg=AOvVaw1U0Ml4YBnpPPPzf7Y6MFIu" href="/developers/central-equity" target="_blank">Central Equity</a>, who are just completing their newest apartment project,&nbsp;<a data-saferedirecturl="https://www.google.com/url?q=https://www.urban.com.au/new-apartments/parkhill-apartments-408-spencer-street-west-melbourne&amp;source=gmail&amp;ust=1686718534749000&amp;usg=AOvVaw1R-ng_-AVHkl6C52N44Kic" href="/buildings/parkhill-apartments-west-melbourne-408-spencer-street-west-melbourne" target="_blank">Parkhill</a>,&nbsp;and have just started welcoming residents.

The 20-level tower is&nbsp;attracting both first home buyers, who are wanting to move away from renting due to the current&nbsp;tight&nbsp;rental&nbsp;market, as well as investors, who are looking for those high yield apartments which also offer significantly higher depreciation tax benefits&nbsp;compared to&nbsp;older units.

[smartcode_project:default project_id=27406 project_image_fid=214207]

Central Equity Marketing Manager Jeremy Vile says buyers are likely to pay more for future new apartment projects because of rising construction costs and land values.

"We're offering brand new, two-bedroom apartments in the low $600,000's, which is a price that is going to be hard to replicate given the increased cost of both construction and land values," he says.

There's a mix of one and two bedroom apartments on offer in Parkhill.

He also says having the value add of a completed apartment has seen buyer demand increase in the last few months.

"In this market, people are looking for certainty," he added.

"People want to see the finished apartments and walk through them”

"For the most part, renters are walking through and they're either living or renting something older in the heart of the city. Parkhill gives them the opportunity to upgrade to something brand new, in a location which offers something different to inner-city living."

Vile says the location is one of the key drivers in buyer demand.

"While we're a CBD address, we're at the north end of Spencer Street, next to Flagstaff Gardens, which brings with it a quieter lifestyle than being in the heart of the city.

"It's a bit of an educational pocket. A little north of Parkhill are secondary and government schools, while campuses for RMIT, Melbourne University, and William Angliss, are either within walking distance or a short tram ride away."

[smartcode_project:default project_id=27406 project_image_fid=214155]

Jeremy Vile says the designs at Parkhill were well considered for the end user from inception.

“Central Equity have embraced the State Governments Better Apartment Guidelines and we've looked at how people want to live”.

"All of our ceiling heights are nearly three metres, and we've matched that with large floor-to-ceiling glass walls to allow as much natural light in as possible and give a spacious feel."

There was even consideration to make the balconies as useable as possible. Every apartment has an expansive balcony, located off the living space, which can fit a table and chairs enabling alfresco dining.

[smartcode_project:default project_id=27406 project_image_fid=214196]

Central Equity’s experience over 35 years has been a key factor in the delivery of this quality project. Every detail down to the insulated walls and plumbing to keep noise levels at a minimum was considered. Apartments feature high quality fixtures and fittings, including Miele appliances and German tapware.

A big feature of Parkhill is the resident rooftop terrace which has a walking track which weaves around the whole roof. There is also a gym, barbecue facilities, seating, and stunning views toward the Bay, Docklands, and back to the city.&nbsp;

[smartcode_project:default project_id=27406 project_image_fid=68146]

Central Equity started building Parkhill in late 2021, once they finished Melbourne Grand.&nbsp;

Central Equity are hosting a Preview Event at Parkhill 15th to the 25th of June onsite at 408 Spencer St, where prospective buyers can get the first look of Parkhill, tour fully-furnished display apartments, the rooftop resident facilities, and inspect a limited range of brand new apartments for sale.

[smartcode_project_cta:default project_id=27406]

Central Equity  Marketing Manager Jeremy Vile says buyers are likely to pay more for future new apartment projects because of rising construction costs and land values

Buyers move into Central Equity's completed Melbourne CBD-fringe apartment development Parkhill

With riverside dining, local city gardens and a thriving arts precinct, Southbank is a popular choice for Melburnians who want a city home with a neighbourhood feel.

Freshly completed and ready to move in now, FOCUS is Southbank’s newest residential tower.

Rising 50 levels above a premium Southbank location on City Road, it’s the latest project from award-winning developer Central Equity.

[smartcode_project:default project_id=3260 project_image_fid=206126]

There are a range of one, two and three-bedroom apartments on offer in FOCUS, designed with space and family living in mind.

Prices start from $499,000 for the one-bedroom apartments. The two-bedroom apartments, which have proven popular with the owner-occupier market, start from $729,000.&nbsp;Family-sized three bedroom apartments start from $969,000.

Central Equity's Sales Manager Neil Singh says when the designs were drawn up for FOCUS, the team wanted the apartments to feel like true city homes.

"Our designs have elevated 2.7m high ceilings, which makes a big huge difference in apartment living," Singh says.

[smartcode_project:default project_id=3260 project_image_fid=206123]

“Apartments also include private balconies and many designs include a separate study area. So they’re a fantastic choice for students or city professionals who need a home office.”

“We've also got extensive resort-style facilities inside the building, including a 17-seat luxe theatre to an indoor heated pool, sauna, a gym with strength and cardio zones, and resident dining and lounge areas complete with landscaped terraces, barbecues and outdoor seating.”

[smartcode_project:default project_id=3260 project_image_fid=206134]

Buyers have been sold on the location of FOCUS, which places residents on the doorstep of the arts precinct and its upcoming $1.7 billion revamp.

"Southbank has a leafier feel than the city," Singh says, adding that the suburb still offers all the pros of inner-city living.

"Within minutes, residents can be at the NGV and Arts Centre, or walk less than a kilometre to reach the Queen Victoria Gardens" he adds.

Central Equity is hosting a grand opening event at FOCUS from January 28 to February 12, which will give prospective buyers an insight into what it's like living in this brand new tower.

There will be nine fully-furnished apartments plus resident facilities on display, allowing visitors to get up close and personal to the FOCUS range.

[smartcode_project_cta:default project_id=3260]

Complete and ready to move in now, Central Equity’s latest project is open to the public with a Grand Opening from Jan 28 to Feb 12

FOCUS Melbourne: Inside Southbank's newest residential address

As established prices rise, auctions get busier, and demand continues to outstrip supply, off the plan apartment developers are starting to see a new cohort of buyers coming through the door.

It&#39;s the flat and frustrated, tired of missing out at auctions and tired of spending their Saturdays at crowded open homes.

The award-winning developer Central Equity, HIA Victoria&#39;s most awarded apartment developer who has a completed portfolio of over 80 projects, has been fielding higher levels of enquiry than usual from these buyers for FOCUS, their new Southbank apartment development.

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Central Equity Marketing Manager Jeremy Vile&nbsp;puts it down to the fact FOCUS is completing this year.

&quot;There&#39;s prospective buyers out there who are just tired of going to auctions and watching properties blow out well above the price guide being offered,&quot; Vile said.

&quot;Over the years&nbsp;it&#39;s not been a huge segment of the market that off the plan apartment developers have been able to tap in to, given those buyers are looking for something ready to move in, rather than something that is forecast&nbsp;to complete in two or three years.

&quot;But what we&#39;ve seen at FOCUS, which is on track to be completed this year, is that buyers are willing to wait just that little bit longer and take away all the undue stress of buying established property at auction.&quot;

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Vile also notes that FOCUS has found itself in a sweet spot, where there is little competition in the Southbank area that is completing in 2022. Meanwhile the neighbourhood is expecting solid future growth for buyers.

&ldquo;Southbank&rsquo;s arts precinct has a $1.6 billion transformation on the way, with new gardens, public space and art features planned for the city&rsquo;s cultural hub. Plus Southgate has a $470 million redevelopment planned for new restaurants, bars and offices.&rdquo;

FOCUS will be a striking new addition to the city, with a Southbank location that grants residents access to the arts precinct within minutes. Live theatre, music, riverside dining and lush gardens are right at the doorstep.

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Between March 10 and March 20, Central Equity is hosting the FOCUS Open House event, where&nbsp;prospective buyers can take a private tour of recently completed apartments and fully furnished displays.

One, two and three-bedroom designs are on sale now from $499,000, with&nbsp;stamp duty savings up to $43,000.

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"There's prospective buyers out there who are just tired of going to auctions and watching properties blow out well above the price guide being offered," Central Equity Marketing Manager Jeremy Vile said.




FOCUS, Southbank apartment buyers attracted to "no auction, fixed price" approach

Residents at FOCUS, a vibrant new inner-city community in the heart of Melbourne&rsquo;s celebrated Arts precinct, get access to an extensive array of amenities all within their Southbank building.

Due to complete later this year, the Central Equity-developed FOCUS is set&nbsp;to integrate contemporary apartments with easily accessible facilities.

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Everything from an impressive and secure entry foyer with a furnished visitor waiting area to professional concierge teams on-site 24/7 will be&nbsp;available to residents.

Residents can plan a movie night at the luxe 17-seat theatre, or enjoy the company of the FOCUS community in the landscaped outdoor barbecue and dining area, which is accessed off an open dining and lounge space.

Resident facilities also include a glass-roofed, indoor heated lap pool, state-of-the-art gym, and adjoining sauna.

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The apartments, which are being built by Multiplex, are designed by Doig Architecture and each feature 2.7m-high ceilings, floor-to-ceiling windows and balconies.

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The&nbsp;Ci​ty Rd&nbsp;location puts FOCUS residents in the heart of Southbank, with easy access to the iconic arts precinct and new parkland on Southbank Bou​levard.&nbsp;&nbsp;

Within 100 metre walk from the front door of FOCUS is an IGA and 7-Eleven. Two streets over toward the river is&nbsp;Sout​h​b​ank Boulevard, lined with a number of restaurants and cafe&#39;s.&nbsp;

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Residents at FOCUS get access to substantial amenities at their Southbank address

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The range of private and local amenities residents get at FOCUS, Southbank apartments

It&rsquo;s been nearly two years of rolling lockdowns, but Melbourne is officially open for business. Not just to residing Melburnians, but to interstate travellers, office workers, and the rest of the world, all factors which contribute to experts&rsquo; belief that inner-city apartment prices are ripe for growth.

Buyers wanting to secure an apartment in the City of Melbourne LGA, which includes the CBD as well as popular surrounding areas of Southbank, Dockl​ands, Carlton and North Melbourne, <a href="https://www.sro.vic.gov.au/land-transfer-duty-concession-or-exemption-city-melbourne-residential-property-transactions">can save 50% in stamp duty</a> on new&nbsp;apartments&nbsp;worth up to $1 million.&nbsp;If the property has been on the market for more than 12 months, then stamp duty is waived completely.

But the expectation is prices will have jumped significantly by then. Despite the pitfalls of 2021, from lockdowns, lack of interstate and international travel, and the exodus of office workers from the CBD for the best part of nine months, the median apartment value in the City of Melbourne LGA is still up 7.5 per cent year to date, research from property data firm CoreLogic shows.

Scott Jessop, the sales and marketing director at OSK Property who is currently developing the $2.8 billion mixed-use precinct <a href="/buildings/melbourne-square-93-119-kavanagh-street-southbank">Melbourne Square</a> in <a href="/new-apartments/southbank-vic-3006">Southbank</a>, said there&rsquo;s been a major uptick in enquiry volumes since Melbourne&rsquo;s lockdown was lifted.

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&ldquo;Since mid-October we&rsquo;re trending up week on week,&rdquo; Jessop says, adding that there&rsquo;s been activity from across the board, from buyers walking in to display suites to those making appointments.

Jessop says he just dealt with a foreign purchaser who is buying for his daughter who is studying in Melbourne. &ldquo;I haven&rsquo;t seen one of those transactions in over 18 months&rdquo;, Jessop says, expecting that he will be seeing more as international students return.

&ldquo;The combination of the generous stamp duty concessions, the continued affordability gap between house prices and apartments, and the reactivation of the CBD, will no doubt see growth ahead.

&ldquo;A perfect storm is coming for the Melbourne apartments, it&rsquo;s just a matter of when.&rdquo;

[smartcode_project:default project_id=2929 project_image_fid=137896]

Jessop says as demand grows, developers are likely to reduce the incentives that they are currently offering buyers. Buyers of apartments at <a href="/buildings/melbourne-square-93-119-kavanagh-street-southbank">Melbourne Square</a> can save up to $120,000 on an apartment with an average sale price of $850,000. The savings include the government stimulus and a range of free incentives such as furniture packages and design stylist consultations.

Dennis Wilson, the managing director of <a href="/developers/central-equity">Central Equity</a> who is currently selling <a href="/buildings/focus-melbourne-81-city-road-southbank">Focus</a>, the soon to be complete 600-apartment Southbank apartment tower, and the completed <a href="/buildings/melbourne-grand-560-lonsdale-street-melbourne">Melbourne Grand</a>, Lonsdale Street apartments, expects the City of Melbourne to bounce back strongly in 2022.&nbsp;

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&ldquo;The federal and state governments are working to open borders and increase business migrant intakes, stimulate the tourism industry, re-invigorate major events and welcome back international students. The City of Melbourne should be a beneficiary of this,&rdquo; Wilson says.

The general consensus is that buyers are coming back from the surrounding suburbs, having spent the last few years outside of the city.

&ldquo;As well as seeing buyers already living in the inner-city, we are seeing interest from people who are looking to move from the suburbs, wanting to be closer to their workplace as offices reopen, shops and all the conveniences that come with inner city living,&rdquo; Wilson added.

&ldquo;For many the inner city is a more affordable option than living in their existing suburbs.&rdquo;

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Elysa Anderson, General Manager of Residential Victoria at <a href="/developers/mirvac">Mirvac</a>, said the Mirvac team is focused on accelerating their supply of high-quality apartments in Melbourne, as they anticipate a shortage of owner-occupier residences in premium locations in the future.

&ldquo;We anticipate Victoria&rsquo;s population growth and demand for apartments to continue to strengthen in line with the Victorian Government&rsquo;s Roadmap to Recovery and various state budget stimulus packages,&rdquo; Anderson said.

&ldquo;The strength of the established housing market and the opening up of international borders will continue to drive very strong demand for well-designed and quality constructed apartments,&rdquo; Anderson added.

[smartcode_project:default project_id=3494 project_image_fid=180326]

Mirvac has tweaked the design of Tower 9, in their master-planned Yarra&rsquo;s Edge precinct in the burgeoning Docklands&nbsp;area.

The ASX-listed developer saw a considerably stronger market for their projects in 2021 than in 2020, with <a href="/buildings/voyager-docklands-103-south-wharf-drive-docklands-vic-3008">Voyager</a>, the recently completed eighth tower in Yarra&rsquo;s Edge, seeing a 20 per cent increase in the first half of 2021 compared to the same period the year before.

[smartcode_project:default project_id=3494 project_image_fid=167751]

Around 80 per cent of the buyers were owner-occupiers, but Anderson says they are seeing investors slowly creep back in.

&ldquo;Investors have begun to return to the market, primarily focused on master planned communities but demand is also gathering pace in the apartment markets.&quot;

For more information on stamp duty savings in the City of Melbourne,&nbsp;<a data-saferedirecturl="https://www.google.com/url?q=https://www.sro.vic.gov.au/land-transfer-duty-concession-or-exemption-city-melbourne-residential-property-transactions&amp;source=gmail&amp;ust=1637718410495000&amp;usg=AOvVaw3WoR6xmIwVttUthAfW2SKq" href="https://www.sro.vic.gov.au/land-transfer-duty-concession-or-exemption-city-melbourne-residential-property-transactions" target="_blank">read more here</a>.

The suburbs that can save on stamp duty:

<a href="/new-apartments/kensington-vic-3031">Kensington</a>,&nbsp;<a href="/developments/north-melbourne-vic-3051">North</a><a href="/developments/north-melbourne-vic-3051"> Melbourne</a>,&nbsp;<a href="/new-apartments/parkville-vic-3052">Parkville</a>,&nbsp;<a href="/new-apartments/carlton-vic-3053">Carlton</a>,&nbsp;<a href="/new-apartments/east-melbourne-vic-3002">East Melbourne</a>,&nbsp;<a href="/new-apartments/south-wharf-vic-3006">South Wharf</a>,&nbsp;<a href="/new-apartments/southbank-vic-3006">Southbank</a>,&nbsp;<a href="/new-apartments/docklands-vic-3008">Docklands</a>,&nbsp;<a href="/new-apartments/melbourne-vic?bedroom-prices2=1000000&amp;any-bedrooms=1&amp;bedrooms%5Bvalue%5D=1&amp;bedrooms%5Bvalue2%5D=5&amp;any-bathrooms=1&amp;bathrooms%5Bvalue%5D=1&amp;bathrooms%5Bvalue2%5D=3&amp;any-parking=1&amp;parking%5Bvalue%5D=1&amp;parking%5Bvalue2%5D=4">Melbourne</a>,&nbsp;<a href="/new-apartments/west-melbourne-vic-3003">West Melbourne</a>.

Parts of <a href="/developments/flemington-vic-3031">Flemington</a>, <a href="/developments/carlton-north-vic-3054">Carlton North</a>, <a href="/developments/port-melbourne-vic-3207">Port Melbourne</a>, and <a href="/new-apartments/south-yarra-vic-3141">South Yarra</a> are also eligible&nbsp;for stamp duty concessions.

Buyers wanting to secure a new apartment in the City of Melbourne can save 50% in stamp duty on properties under $1 million.


Why now is the right time to buy a Melbourne inner-city apartment: What the experts say

Owner-occupiers seeking an apartment can now find it more easily than ever, with renowned developer Central Equity offering personalised online tours of their Southbank tower, FOCUS.

Online tours commence September 8th at the FOCUS Sale Event - with access to an exclusive offer to purchase with 5% deposit, no more to pay until settlement.

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There are 15 different apartment layouts which can be selected as part of the tour.

Another bonus for owner-occupiers looking to buy in the building is that they can save up to $51,000 in stamp duty on their brand new apartment.

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Investors haven&#39;t been left in the cold by Central Equity, who are offering a two-year rental guarantee to investors - available during the online Sale Event.

Investors can also save up to $27,000 in stamp duty savings as part of the government initiative.

Prices for one-bedroom apartments&nbsp;start from $499,000. Two-bedroom apartments start from $699,000&nbsp;and three-bedders are priced from $899,000.

FOCUS apartments have been designed with space in mind, with near three metre ceilings in the apartments, which have floor to ceilings windows to let in light and take in views of the city.

Resident amenity at FOCUS will include a luxury 17-seat theatre, a glass-roofed&nbsp;heated&nbsp;indoor swimming pool, and a gym with a sauna. There will be a communal lounge space, complete with a fireplace, kitchen and dining area which opens to an&nbsp;outdoor space with further dining and a barbecue.

Buyers can <a href="https://focusmelb.com.au/event?utm_source=urban&amp;utm_medium=portal&amp;utm_content=story">book a spot for a personalised tour of FOCUS</a>, which includes chatting with consultants, seeing the latest designs, floorplans, views and interiors, <a href="https://focusmelb.com.au/event?utm_source=urban&amp;utm_medium=portal&amp;utm_content=story">here</a>.

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Experience 15 different apartment layouts at Central Equity's Sale Event from September 8

Tour FOCUS, Southbank apartments without leaving your home

Parkhill Apartment’s in West Melbourne has been designed for the long-term, so residents can enjoy it for a lifetime.

Situated at 408 Spencer Street, the development presents a vibrant vertical community of apartments in a compelling CBD fringe location.

“One of [Central Equity’s] guiding principles has been that the development should not only be appropriate for today&nbsp;but relevant for the future”, said Ian Carkeek, the developers’ general manager, product design.

[smartcode_project:default project_id=27406 project_image_fid=68150]

The spacious homes include long-lasting features, such as the Miele cookware in the kitchen, and tapware with a 15-year warranty.

One and two-bedroom apartments remain in the tower, which boasts luxury amenities, such as a rooftop gym, rooftop garden and seven-day concierge.

Living areas extend to spacious balconies, while windows and sliding doors are double-glazed to keep interiors cool and comfortable.

[smartcode_project:default project_id=27406 project_image_fid=68117]

“Parkhill apartments offer functional design to help you enjoy every moment in your new home”, the project marketing reads.

According to Carkeek, even the paint is premium nanotechnology paint that is designed to endure.

[smartcode_project:default project_id=27406 project_image_fid=155585]

The home includes a Euro-laundry with a washing machine and dryer.

“The condenser dryer pumps water away without releasing any moisture into the apartment”, Carkeek said.

Parkhill is located only metres from the tranquil Flagstaff Gardens and other amenities.

[smartcode_project:default project_id=27406 project_image_fid=68146]

Residents will have convenient access to shopping and dining offerings, universities, Melbourne’s employment hub and excellent public transport services.

Other features include two levels of secure basement parking, on-site video security, secured lift access and plenty of bicycle storage.

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Situated at 408 Spencer Street, the development presents a vibrant vertical community of apartments in a compelling CBD fringe location

Next-generation apartments at Central Equity’s Parkhill Apartments in West Melbourne 

West Melbourne&rsquo;s newest address combines spacious architecturally designed apartments with convenience and security.

Delivered by the award winning Central Equity, Parkhill Apartments boasts 161 residences in one and two-bedroom configurations.

It has been proving popular with city residents who value&nbsp;affordable prices in a compelling Melbourne CBD fringe location.

[smartcode_project:default project_id=27406 project_image_fid=68117]

On the ground floor, a grand foyer and seven-day concierge await every time you step in or out the front door.

Located only a three&nbsp;minute&nbsp;walk from the tranquil Flagstaff Gardens and other amenities,&nbsp;Parkhill has a walk score of 92 and a perfect transit score of 100, offering&nbsp;residents easy access to the best of Melbourne.

Contributing to the perfect&nbsp;transit score is the&nbsp;proximity to the&nbsp;free trams to RMIT University and Melbourne University, as well as the&nbsp;Airport Skybus Terminal, Southern Cross Train Station and&nbsp;Flagstaff Train Station.

Parkhill is located near the&nbsp;shopping precincts like Emporium and Melbourne Central, as well as the fresh produce on offer at the Queen Vic Market.

<img alt="" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/melb_cbd_tile.jpg" />

Each apartment delivers high-quality features like Miele appliances and German tapware.

The bright and&nbsp;roomy apartments, with up to 2.7 metre high ceilings, also come equipped with a washer dryer and concealed air-conditioning and heating.

Every home features a tiled balcony with many of the two-bedroom apartments positioned in the corner of the building&nbsp;to capitalise further on a sweeping view.

Homebuyers can secure one-bedroom apartments in the block from just $479,000. Two-bedroom apartments start from $619,000, and up to $819,000 when featuring an extra bathroom and a parking space.

[smartcode_project:default project_id=27406 project_image_fid=68144]

Parkhill&rsquo;s lifestyle offerings include a rooftop gymnasium with views of Melbourne&rsquo;s skyline and a rooftop garden terrace.

Plus it comes with a guarantee of quality&nbsp;from a&nbsp;decorated developer with over 80 completed Melbourne projects.

Central Equity&nbsp;has won the Housing Institute of Australia (HIA) Victoria&rsquo;s &lsquo;Apartment Project of the Year&rsquo; award six times over the last ten years, making them the HIA Victoria&rsquo;s most awarded apartment developer.

Proving popular with city residents who value the location and seek style and design quality, Parkhill in West Melbourne ticks all the boxes at an affordable price

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Walking Tour: What's within walking distance from Parkhill Apartments

The Melbourne developer Central Equity are offering a special event at their recently completed, award-winning apartment development, Melbourne Grand.

Their <a href="https://melbournegrand.com.au/event">Open House tours</a> will take prospective buyers through eight of their completed sky-high&nbsp;apartments in the Lonsdale Street tower which won the Apartment Complex of the Year (over $20m) at HIA Victoria&#39;s 2020 awards.

It will cover one, two and three bedroom apartments, giving buyers a chance to see what the living experience is like inside the tower&nbsp;designed by high-profile architects Guilford Bell + Graham Fisher and built by Multiplex.

[smartcode_project:default project_id=3490 project_image_fid=93147]

The event, only running from May 20 to May 30, will also tour the impressive resort-style facilities which cover the whole 10th level.

They include an an indoor pool, gym and yoga studio, residents&#39; lounge,&nbsp;banquet room and coffee bar, as well as&nbsp;a 17-seat luxury theatre.

[smartcode_project:default project_id=3490 project_image_fid=139999]

Central Equity have also invited a guest mortgage broker to answer any buyer questions.

Apartments start from just $489,000 for a one bed apartment.

The tour will conclude just a month before the Victorian Government pull the plug on the stamp duty concessions, which are set to expire June 30.

[smartcode_project:default project_id=3490 project_image_fid=92416]

Investors and owner-occupiers can save up to $26,000 on stamp duty if they secure an apartment before the deadline.

The apartments, which feature&nbsp;a 7.2 star average energy rating, span up to 120 sqm and feature high ceilings and floor to ceiling windows with motorised blinds.

<a href="https://melbournegrand.com.au/event">Enquire to book your spot</a>&nbsp;at Melbourne Grand&rsquo;s Open House event.

The event, only running from May 20 to May 30, will also tour the impressive resort-style facilities which cover the whole 10th level.

Central Equity

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