Not all apartment amenities are immediately visible.

Swimming pools, gyms, rooftop terraces and residents' lounges have long featured on buyers' wishlists, but as the way Australians live has changed, so too have the features that make apartment living more convenient.

Increasingly, buyers are placing value on the practical aspects of day-to-day life. Fast internet, EV charging, secure bike storage, flexible workspaces and parcel management are becoming just as relevant as lifestyle amenities, reflecting changing habits and expectations.

Online shopping has been one of the biggest drivers of that shift.

Australians spent a record $82.6 billion shopping online in 2025, with almost one in every four retail dollars now spent digitally, making parcel deliveries a routine part of everyday life rather than an occasional convenience.

For apartment residents, however, receiving those deliveries isn't always straightforward.

Without someone home to accept a parcel, deliveries can be redirected to a nearby Post Office, left in building foyers or common areas, or require building management to temporarily store packages. As apartment living continues to grow across Australia's cities, parcel management has become an increasingly important consideration for both residents and developers.

Australia Post's Parcel Locker network is one response to that shift.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/KPZ9j5FRdsQ?si=Qztc1dNP3ZvEIUhb" title="YouTube video player" width="560"></iframe>

Rather than relying on home delivery, eligible parcels can be directed to a nominated Parcel Locker, where they're securely stored until collected. Once a parcel arrives, residents receive a notification through the AusPost app or SMS and can retrieve it using a one-time code or QR code at a time that suits them.

The network has expanded to more than 1,500 locations nationwide, with Parcel Lockers positioned at Post Offices, shopping centres, supermarkets, transport hubs and, increasingly, within or alongside residential developments.

That growing presence reflects a broader change in how apartment buildings are being planned.

Developers are increasingly considering the operational side of apartment living alongside traditional lifestyle amenities. Just as secure mailrooms, bicycle storage and EV charging have become more common inclusions, parcel management is emerging as another feature that supports everyday convenience.

It also helps preserve the arrival experience within a building. Carefully designed lobbies and communal spaces can quickly become cluttered when deliveries accumulate, while secure parcel solutions reduce the likelihood of missed deliveries or parcels being left unattended.

For buyers comparing apartments, these everyday details are becoming part of the decision-making process.

Location, floorplans and finishes remain fundamental, but the features that simplify daily life are carrying greater weight than they once did. As online shopping continues to shape consumer behaviour, secure parcel delivery is increasingly becoming another amenity worth looking for.

Joel Robinson

Parcel delivery is joining the apartment amenity checklist

Inca Property Group has lodged a State Significant Development Application (SSDA) for Dawn, a 53-apartment oceanfront development overlooking Mona Vale Beach.

The proposal, at 35-39 Darley Street East, would replace an existing 18-apartment strata building with a new owner-occupier-focused development comprising 53 two and three-bedroom apartments, including nine affordable built-to-rent residences delivered under the State's infill affordable housing scheme.

Positioned on a 2,679 sqm elevated site around 280 metres from Mona Vale Beach, the development has been designed to maximise panoramic ocean views while responding to the site's sloping topography.

<a href="https://www.apartments.com.au/developers/inca-property-group">Inca Property Group</a> Managing Director Josh Thompson said the State Significant pathway provided greater certainty for projects of this scale.

"This State Significant pathway gives the team real certainty to progress <a href="https://www.apartments.com.au/new-apartments/dawn-35-39-darley-street-east-mona-vale-nsw-2103">Dawn</a> through to completion," Thompson said.

"It allows us to acquire a one-off site, design it carefully and deliver the right offering for the suburb, assessed by the NSW Government's planning department."

The project is one of the first developments in the area to be assessed under the NSW Government's Low and Mid-Rise Housing policy, with the site sitting on the edge of the policy's designated inner area.

The proposal includes three basement levels providing 124 car spaces, alongside a range of resident amenities including a swimming pool, gym, sauna, wellness facilities and private plunge pools for selected ground-floor and penthouse apartments.

<img alt="Dawn" data-entity-type="file" data-entity-uuid="fc1a1daf-0ce4-4f12-9076-b1fa553c7a91" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202026-07-21%20at%208.42.11%E2%80%AFAM.png?VersionId=4GZ9h.gpNkTljbxyAET8Jfhv51XUamDm" />

Thompson said Dawn had been designed specifically for owner-occupiers and downsizers, a buyer profile that has driven demand across Inca's recent Upper North Shore developments.

"The majority of buyers in our recent North Shore projects have been downsizers, and we are learning exactly what this market is looking for. Beyond the location itself, we have included resort-style amenities to deliver a genuine lifestyle offering," Thompson said.

Located within walking distance of Mona Vale Beach, the town centre, Mona Vale Golf Club and the Royal Motor Yacht Club, Dawn represents Inca's first Northern Beaches project following the sell-out of Tara on Park in Waitara and Ellis Residences, currently under construction in St Ives.

Construction will be undertaken by Inca's in-house construction arm, GOP Constructions.

Dawn is the latest major apartment proposal for Mona Vale, with the suburb emerging as one of the key beneficiaries of the NSW Government's new Low and Mid-Rise Housing policy.

New developer One Living, led by industry veteran Joseph Scuderi, recently secured a site on Mona Vale Road, on the border of Mona Vale and Pymble, where it is planning around 140 apartments.

IPM is also planning its third project in Mona Vale, significantly increasing the scale of its previous developments with an 82-apartment proposal at <a href="https://www.apartments.com.au/new-apartments/159-167-darley-street-west-mona-vale-nsw-2103">159-167 Darley Street West</a>, opposite Bayview Golf Course and less than 800 metres from Mona Vale town centre.

Read more:&nbsp;<a href="https://www.apartments.com.au/news/nsw/one-living-enters-sydneys-new-apartment-market-with-northern-beaches-site-acquisition">One Living enters Sydney's new apartment market with Northern Beaches site acquisition</a>

Read more:&nbsp;<a href="https://www.apartments.com.au/news/nsw/first-look-ipm-plans-third-mona-vale-project">First look: IPM plans third Mona Vale project</a>

First look: Inca eyes Mona Vale with State Significant DA for Dawn apartments

Seasoned Victorian apartment developer <a href="https://www.apartments.com.au/developers/central-equity">Central Equity</a> has logged more than $400 million in sales in its luxury apartment project Palmera Residences at Northcliffe on the Gold Coast.&nbsp;

Central Equity Director Karl Kutner said the sales result reflected a combination of location, product quality and delivery certainty with the project already under construction by building powerhouse Multiplex.&nbsp;

"Surpassing $400 million in sales since launch is a significant milestone and an outstanding endorsement of <a href="https://www.apartments.com.au/new-apartments/palmera-residences-gold-coast-18-garfield-terrace-surfers-paradise-qld-4217">Palmera Residences</a>,” he said.&nbsp;

"We believe one of the key reasons for this strong result is the confidence purchasers have in knowing the project is under construction with Multiplex. Buyers are increasingly looking for certainty. They want to know that the project they commit to today will be delivered by an experienced team with a proven track record."&nbsp;

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Kutner said it was clear there was still high demand for luxury projects that offered certainty of delivery.&nbsp;

“We are in a market where many residential developments have faced delays due to rising construction costs, labour shortages and financing challenges,” said Kutner.&nbsp;

"But having construction underway has provided our buyers with resounding confidence backed by more than 40 years of development delivery by Central Equity combined with construction by one of Australia's most respected construction companies."&nbsp;

[smartcode_project:default project_id=108274 project_image_fid=365785]

Central Equity is one of Australia's most experienced privately-owned property developers. Over more than four decades, the company has delivered in excess of 85 residential developments including 10,000 apartments and many thousands of stand alone homes.&nbsp;

Located on Garfield Terrace at Northcliffe, between Surfers Paradise and Broadbeach, Palmera Residences occupies one of the Gold Coast's most sought after beachside locations. The development has been designed to appeal to owner occupiers seeking premium residences that combine generous living spaces and resort style amenities.&nbsp;

Palmera Residences will feature an exceptional collection of resort style amenities, including two swimming pools: a generously sized family pool with safe shallow zones for relaxed recreation, and a 20 metre lap pool positioned to maximise all day sunlight.&nbsp;

Residents will also enjoy exclusive access to wellness and recreational facilities including a magnesium pool, sauna, yoga studio, expansive fitted gymnasium, resident lounge, outdoor BBQ’s&nbsp;and indoor and outdoor dining areas, together with a dedicated concierge and luxurious hotel inspired entrance foyer.&nbsp;

[smartcode_project:default project_id=108274 project_image_fid=365767]

A unique feature at Palmera Residences has been designed to enhance the Gold Coast lifestyle which includes both indoor and outdoor gymnasium facilities, together with thoughtfully designed indoor and outdoor dining and entertaining areas. A corner café has also been incorporated to provide residents with a destination for their everyday needs.&nbsp;

Kutner said buyer demand had been broad based with purchasers attracted from interstate as well as throughout South East Queensland.&nbsp;

"We're seeing strong interest from owner occupiers, lifestyle buyers and people relocating to the Gold Coast. Many purchasers have been searching for a premium beachside residence where quality, design and delivery are equally important."&nbsp;

[smartcode_project:default project_id=108274 project_image_fid=365771]

Kutner said the sales milestone was an important achievement, but the focus remained firmly on delivering an exceptional development.&nbsp;

"While reaching $400 million in sales is an important milestone, our priority remains delivering a project that exceeds purchaser expectations,” he said.&nbsp;

"Palmera Residences has been designed to become one of the Gold Coast's landmark residential addresses, and we look forward to welcoming our purchasers to their new homes."&nbsp;

There are a limited number of residences remaining in selected configurations with pricing from $2,950,000 to $8,950,000. Palmera Residences is also crowned by expansive penthouses with wrap around views.

[smartcode_project_cta:default project_id=108274]

Construction certainty and strong buyer demand drive major sales result for luxury Gold Coast development

Palmera Residences fly out the door as sales pass $400 million

National property developer <a href="https://www.apartments.com.au/developers/goldfields-group">Goldfields</a> has appointed BINAH as its construction partner for Quartet, its new Brisbane apartment development in the undersupplied suburb of <a href="https://www.apartments.com.au/developments/milton-qld-4064">Milton</a>.

Located just two kilometres from the Brisbane CBD and moments from key 2032 Olympic precincts, <a href="https://www.apartments.com.au/new-apartments/quartet-milton-33-manning-street-milton-qld-4064">Quartet</a> will deliver 131 one, two, three, and four-bedroom apartments priced from $1 million to $4.2 million, combining elevated design with a wellness-focused lifestyle offering.&nbsp;

[smartcode_project:default project_id=108736 project_image_fid=368000]

Goldfields’ Chief Executive Officer, Lachlan Thompson, said the appointment of <a href="https://www.apartments.com.au/builders/binah-constructions">BINAH</a> marked an important milestone for the project.&nbsp;

“Bringing BINAH on board as our construction partner will allow us to bring our vision for Quartet forward with a team that has a proven track record of delivering high-quality residential projects,” Thompson said.&nbsp;

“We’ve taken a considered approach to progressing the site because we wanted to deliver the whole package. Buyers ultimately back great developers, great projects and great builders, and with Quartet, we’ve made sure all three line up.

“People want certainty, they want to know the project will be built, that the homes will be delivered as promised, and that the developer stands behind the quality of what they create. That’s something Goldfields has built its reputation on over many years.”&nbsp;

[smartcode_project:default project_id=108736 project_image_fid=367993]

BINAH’s Managing Director, Khalil Hafza, said the company was proud to be partnering with Goldfields to deliver Quartet.&nbsp;

“Quartet is an exciting project to bring to life, particularly given the level of detail in the residences and the extensive rooftop amenity planned for the building,” Mr Hafza said.&nbsp;

“Our focus is on delivering a high-quality build that brings that design vision to life and creates homes residents will enjoy for many years.”&nbsp;

[smartcode_project:default project_id=108736 project_image_fid=367999]

The facilities at Quartet have been feared towards the roof, with a&nbsp;25 metre lap pool, spa, sauna and cold plunge, and a communal barbecue area and alfresco.

Town planning was designed by <a href="https://www.apartments.com.au/architects/rothelowman">Rothelowman</a> and brought to life by Melbourne-based architecture firm Cera Stribley.

<a href="https://www.apartments.com.au/interior-designers/cera-stribley">Cera Stribley</a> Co-Founder and Managing Principal, Dom Cerantonio, said the project responds to both its riverside setting and Brisbane’s evolving urban character.&nbsp;

“Quartet has been designed to sit comfortably within its riverside context, offering a refined take on urban living through well-planned, generously proportioned residences that will stand the test of time,” Mr Cerantonio said.&nbsp;

“An emphasis on natural light, natural textures and carefully selected finishes from timber and marble to premium appliances, creates calm, considered interiors designed for comfort and long-term liveability.”&nbsp;

Construction of Quartet will commence in July 2026, with completion anticipated in Q4 2028.

[smartcode_project_cta:default project_id=108736]

Construction to commence on 131-residence tower designed around wellness-focused living

Goldfields appoints BINAH for Quartet apartments in Milton

The first partnership between national developer <a href="https://www.apartments.com.au/developers/fortis">Fortis</a> and Adelaide-based developer <a href="https://www.apartments.com.au/developers/otello">Otello</a> has made a strong start, with the pair securing $21 million in unconditional sales at <a href="https://www.apartments.com.au/new-apartments/one-four-four-hutt-adelaide-144-hutt-street-adelaide-sa-5000">One Four Four Hutt</a>&nbsp;on the edge of the Adelaide CBD.

Over a third of apartments have been snapped up in the boutique 44-apartment project on the corner of Hutt Stret and Wakefield Road. Local downsizers and owner-occupiers wanting to remain in Adelaide's tightly-held southeast quarter have been the most prominent purchasers.

The DKO-designed, mixed-use development is one of the few new apartment projects in the precinct, an area where new housing supply has remained limited despite continued demand from buyers wanting to stay close to the CBD, Victoria Park and Adelaide's established east-end amenities.

[smartcode_project:default project_id=151233 project_image_fid=375378]

Fortis Head of Development SA Arthur Dendrinos said the early sales reflected both the strength of the local owner-occupier market and confidence in the Hutt Street location.

"The level of early commitment reflects the confidence local buyers have in the Hutt Street precinct," Dendrinos said.

"Many purchasers are long-term east-end residents who love the area and want to stay connected to the neighbourhood. They recognise the value of a well-designed, well-located development.

"Our partnership with Otello has been central to this success, and the number of unconditional sales at this stage only strengthens our confidence in the South Australian market."

[smartcode_project:default project_id=151233 project_image_fid=375379]

Otello Director Daniel Harris said the sales result also highlighted the lack of new apartment opportunities within the Hutt Street precinct.

"One Four Four Hutt has clearly resonated with buyers, with strong early sales reflecting both the appeal of the Hutt Street corridor and the lifestyle on offer," Harris said.

"The activated ground-floor retail has also been a key drawcard, with purchasers responding to the vision of a more vibrant and connected streetscape, not just the residences themselves."

One Four Four Hutt will deliver 44 one, two and three-bedroom apartments, alongside a collection of penthouses, above a ground-floor retail offering designed to further activate the Hutt Street precinct.

Construction is scheduled to commence in the third quarter of this year, with completion anticipated in 2028.

[smartcode_project_cta:default project_id=151233]

Fortis Head of Development SA Arthur Dendrinos said the early sales reflected both the strength of the local owner-occupier market and confidence in the Hutt Street location.

Fortis makes Adelaide debut with Otello as One Four Four Hutt records strong early sales

Central Equity

Central Equity's $450 million FOCUS offers a completed and ready-to-move-in option for buyers in the heart of Southbank.

The award-winning developer, who primarily create projects in Melbourne's city and surrounds, had Multiplex handle the build for what was the 19th project they'd worked together on in Central Equity's longstanding portfolio.

Central Equity Chairman Eddie Kutner said the duo worked together to ensure the tower transitioned from a building site into people’s homes.&nbsp;

“FOCUS provides residents with luxury, spacious living in a premium Southbank location, with over 1100 sqm of residential amenity,” Kutner said.&nbsp;

[smartcode_project:default project_id=3260 project_image_fid=214232]

The glazed high-rise tower features an innovative tri-colour window wall system, with pre-fabricated aluminium slab edge covers overhanging from the facade.

The modularised podium façade helps blend Focus seamlessly with the surrounding existing heritage buildings on City Road.

The development has proved a popular choice among locals who want to remain near the city while enjoying a neighbourhood feel.

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The 50-level building, comprising a mix of one, two and three-bedroom apartments, places residents on the doorstep of the arts precinct and its upcoming $1.7 billion revamp, while also being just over two-kilometres from the CBD.

Central Equity had Doig Architecture design FOCUS, with each apartment featuring 2.7m-high ceilings, floor-to-ceiling windows and balconies.

<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/U6ZVPiKq86E" title="YouTube video player" width="560"></iframe>

Central Equity's Sales Manager Neil Singh said when the designs were drawn up for FOCUS, the team wanted the apartments to feel like true city homes.

"Our designs have elevated 2.7m high ceilings, which makes a big huge difference in apartment living," Singh says.

[smartcode_project:default project_id=3260 project_image_fid=214235]

“Apartments also include private balconies and many designs include a separate study area. So they’re a fantastic choice for students or city professionals who need a home office.”

FOCUS features extensive resort-style facilities, including a 17-seat luxe theatre, an indoor heated pool, sauna, a gym with strength and cardio zones, and resident dining and lounge areas complete with landscaped terraces, barbecues and outdoor seating.

One, two and three-bedroom apartments can still be purchased in the Southbank tower, with prices starting from&nbsp;$589,000.

[smartcode_project_cta:default project_id=3260]

The development has proved a popular choice among locals who want to remain near the city while enjoying a neighbourhood fee

alisonwarters@gmail.com

Buyer Handbook: A buyer's guide to Central Equity's Southbank development, FOCUS

Recently completed projects across Melbourne are dominating buyer enquiry at present. They offer an easy&nbsp;entry to the new apartment space, and they are&nbsp;providing&nbsp;different opportunities for a number of market segments.

The most recent to benefit is prominent CBD and&nbsp;inner city&nbsp;developer&nbsp;<a data-saferedirecturl="https://www.google.com/url?q=https://www.urban.com.au/developers/central-equity&amp;source=gmail&amp;ust=1686718534749000&amp;usg=AOvVaw1U0Ml4YBnpPPPzf7Y6MFIu" href="/developers/central-equity" target="_blank">Central Equity</a>, who are just completing their newest apartment project,&nbsp;<a data-saferedirecturl="https://www.google.com/url?q=https://www.urban.com.au/new-apartments/parkhill-apartments-408-spencer-street-west-melbourne&amp;source=gmail&amp;ust=1686718534749000&amp;usg=AOvVaw1R-ng_-AVHkl6C52N44Kic" href="/buildings/parkhill-apartments-west-melbourne-408-spencer-street-west-melbourne" target="_blank">Parkhill</a>,&nbsp;and have just started welcoming residents.

The 20-level tower is&nbsp;attracting both first home buyers, who are wanting to move away from renting due to the current&nbsp;tight&nbsp;rental&nbsp;market, as well as investors, who are looking for those high yield apartments which also offer significantly higher depreciation tax benefits&nbsp;compared to&nbsp;older units.

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Central Equity Marketing Manager Jeremy Vile says buyers are likely to pay more for future new apartment projects because of rising construction costs and land values.

"We're offering brand new, two-bedroom apartments in the low $600,000's, which is a price that is going to be hard to replicate given the increased cost of both construction and land values," he says.

There's a mix of one and two bedroom apartments on offer in Parkhill.

He also says having the value add of a completed apartment has seen buyer demand increase in the last few months.

"In this market, people are looking for certainty," he added.

"People want to see the finished apartments and walk through them”

"For the most part, renters are walking through and they're either living or renting something older in the heart of the city. Parkhill gives them the opportunity to upgrade to something brand new, in a location which offers something different to inner-city living."

Vile says the location is one of the key drivers in buyer demand.

"While we're a CBD address, we're at the north end of Spencer Street, next to Flagstaff Gardens, which brings with it a quieter lifestyle than being in the heart of the city.

"It's a bit of an educational pocket. A little north of Parkhill are secondary and government schools, while campuses for RMIT, Melbourne University, and William Angliss, are either within walking distance or a short tram ride away."

[smartcode_project:default project_id=27406 project_image_fid=214155]

Jeremy Vile says the designs at Parkhill were well considered for the end user from inception.

“Central Equity have embraced the State Governments Better Apartment Guidelines and we've looked at how people want to live”.

"All of our ceiling heights are nearly three metres, and we've matched that with large floor-to-ceiling glass walls to allow as much natural light in as possible and give a spacious feel."

There was even consideration to make the balconies as useable as possible. Every apartment has an expansive balcony, located off the living space, which can fit a table and chairs enabling alfresco dining.

[smartcode_project:default project_id=27406 project_image_fid=214196]

Central Equity’s experience over 35 years has been a key factor in the delivery of this quality project. Every detail down to the insulated walls and plumbing to keep noise levels at a minimum was considered. Apartments feature high quality fixtures and fittings, including Miele appliances and German tapware.

A big feature of Parkhill is the resident rooftop terrace which has a walking track which weaves around the whole roof. There is also a gym, barbecue facilities, seating, and stunning views toward the Bay, Docklands, and back to the city.&nbsp;

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Central Equity started building Parkhill in late 2021, once they finished Melbourne Grand.&nbsp;

Central Equity are hosting a Preview Event at Parkhill 15th to the 25th of June onsite at 408 Spencer St, where prospective buyers can get the first look of Parkhill, tour fully-furnished display apartments, the rooftop resident facilities, and inspect a limited range of brand new apartments for sale.

[smartcode_project_cta:default project_id=27406]

Central Equity  Marketing Manager Jeremy Vile says buyers are likely to pay more for future new apartment projects because of rising construction costs and land values

Buyers move into Central Equity's completed Melbourne CBD-fringe apartment development Parkhill

With riverside dining, local city gardens and a thriving arts precinct, Southbank is a popular choice for Melburnians who want a city home with a neighbourhood feel.

Freshly completed and ready to move in now, FOCUS is Southbank’s newest residential tower.

Rising 50 levels above a premium Southbank location on City Road, it’s the latest project from award-winning developer Central Equity.

[smartcode_project:default project_id=3260 project_image_fid=206126]

There are a range of one, two and three-bedroom apartments on offer in FOCUS, designed with space and family living in mind.

Prices start from $499,000 for the one-bedroom apartments. The two-bedroom apartments, which have proven popular with the owner-occupier market, start from $729,000.&nbsp;Family-sized three bedroom apartments start from $969,000.

Central Equity's Sales Manager Neil Singh says when the designs were drawn up for FOCUS, the team wanted the apartments to feel like true city homes.

"Our designs have elevated 2.7m high ceilings, which makes a big huge difference in apartment living," Singh says.

[smartcode_project:default project_id=3260 project_image_fid=206123]

“Apartments also include private balconies and many designs include a separate study area. So they’re a fantastic choice for students or city professionals who need a home office.”

“We've also got extensive resort-style facilities inside the building, including a 17-seat luxe theatre to an indoor heated pool, sauna, a gym with strength and cardio zones, and resident dining and lounge areas complete with landscaped terraces, barbecues and outdoor seating.”

[smartcode_project:default project_id=3260 project_image_fid=206134]

Buyers have been sold on the location of FOCUS, which places residents on the doorstep of the arts precinct and its upcoming $1.7 billion revamp.

"Southbank has a leafier feel than the city," Singh says, adding that the suburb still offers all the pros of inner-city living.

"Within minutes, residents can be at the NGV and Arts Centre, or walk less than a kilometre to reach the Queen Victoria Gardens" he adds.

Central Equity is hosting a grand opening event at FOCUS from January 28 to February 12, which will give prospective buyers an insight into what it's like living in this brand new tower.

There will be nine fully-furnished apartments plus resident facilities on display, allowing visitors to get up close and personal to the FOCUS range.

[smartcode_project_cta:default project_id=3260]

Complete and ready to move in now, Central Equity’s latest project is open to the public with a Grand Opening from Jan 28 to Feb 12

FOCUS Melbourne: Inside Southbank's newest residential address

As established prices rise, auctions get busier, and demand continues to outstrip supply, off the plan apartment developers are starting to see a new cohort of buyers coming through the door.

It&#39;s the flat and frustrated, tired of missing out at auctions and tired of spending their Saturdays at crowded open homes.

The award-winning developer Central Equity, HIA Victoria&#39;s most awarded apartment developer who has a completed portfolio of over 80 projects, has been fielding higher levels of enquiry than usual from these buyers for FOCUS, their new Southbank apartment development.

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Central Equity Marketing Manager Jeremy Vile&nbsp;puts it down to the fact FOCUS is completing this year.

&quot;There&#39;s prospective buyers out there who are just tired of going to auctions and watching properties blow out well above the price guide being offered,&quot; Vile said.

&quot;Over the years&nbsp;it&#39;s not been a huge segment of the market that off the plan apartment developers have been able to tap in to, given those buyers are looking for something ready to move in, rather than something that is forecast&nbsp;to complete in two or three years.

&quot;But what we&#39;ve seen at FOCUS, which is on track to be completed this year, is that buyers are willing to wait just that little bit longer and take away all the undue stress of buying established property at auction.&quot;

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Vile also notes that FOCUS has found itself in a sweet spot, where there is little competition in the Southbank area that is completing in 2022. Meanwhile the neighbourhood is expecting solid future growth for buyers.

&ldquo;Southbank&rsquo;s arts precinct has a $1.6 billion transformation on the way, with new gardens, public space and art features planned for the city&rsquo;s cultural hub. Plus Southgate has a $470 million redevelopment planned for new restaurants, bars and offices.&rdquo;

FOCUS will be a striking new addition to the city, with a Southbank location that grants residents access to the arts precinct within minutes. Live theatre, music, riverside dining and lush gardens are right at the doorstep.

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Between March 10 and March 20, Central Equity is hosting the FOCUS Open House event, where&nbsp;prospective buyers can take a private tour of recently completed apartments and fully furnished displays.

One, two and three-bedroom designs are on sale now from $499,000, with&nbsp;stamp duty savings up to $43,000.

[smartcode_project_cta: project_id=3260]

"There's prospective buyers out there who are just tired of going to auctions and watching properties blow out well above the price guide being offered," Central Equity Marketing Manager Jeremy Vile said.




FOCUS, Southbank apartment buyers attracted to "no auction, fixed price" approach

Residents at FOCUS, a vibrant new inner-city community in the heart of Melbourne&rsquo;s celebrated Arts precinct, get access to an extensive array of amenities all within their Southbank building.

Due to complete later this year, the Central Equity-developed FOCUS is set&nbsp;to integrate contemporary apartments with easily accessible facilities.

[smartcode_project:default project_id=3260 project_image_fid=62349]

Everything from an impressive and secure entry foyer with a furnished visitor waiting area to professional concierge teams on-site 24/7 will be&nbsp;available to residents.

Residents can plan a movie night at the luxe 17-seat theatre, or enjoy the company of the FOCUS community in the landscaped outdoor barbecue and dining area, which is accessed off an open dining and lounge space.

Resident facilities also include a glass-roofed, indoor heated lap pool, state-of-the-art gym, and adjoining sauna.

[smartcode_project:default project_id=3260 project_image_fid=62344]

The apartments, which are being built by Multiplex, are designed by Doig Architecture and each feature 2.7m-high ceilings, floor-to-ceiling windows and balconies.

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The&nbsp;Ci​ty Rd&nbsp;location puts FOCUS residents in the heart of Southbank, with easy access to the iconic arts precinct and new parkland on Southbank Bou​levard.&nbsp;&nbsp;

Within 100 metre walk from the front door of FOCUS is an IGA and 7-Eleven. Two streets over toward the river is&nbsp;Sout​h​b​ank Boulevard, lined with a number of restaurants and cafe&#39;s.&nbsp;

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Residents at FOCUS get access to substantial amenities at their Southbank address

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The range of private and local amenities residents get at FOCUS, Southbank apartments

It&rsquo;s been nearly two years of rolling lockdowns, but Melbourne is officially open for business. Not just to residing Melburnians, but to interstate travellers, office workers, and the rest of the world, all factors which contribute to experts&rsquo; belief that inner-city apartment prices are ripe for growth.

Buyers wanting to secure an apartment in the City of Melbourne LGA, which includes the CBD as well as popular surrounding areas of Southbank, Dockl​ands, Carlton and North Melbourne, <a href="https://www.sro.vic.gov.au/land-transfer-duty-concession-or-exemption-city-melbourne-residential-property-transactions">can save 50% in stamp duty</a> on new&nbsp;apartments&nbsp;worth up to $1 million.&nbsp;If the property has been on the market for more than 12 months, then stamp duty is waived completely.

But the expectation is prices will have jumped significantly by then. Despite the pitfalls of 2021, from lockdowns, lack of interstate and international travel, and the exodus of office workers from the CBD for the best part of nine months, the median apartment value in the City of Melbourne LGA is still up 7.5 per cent year to date, research from property data firm CoreLogic shows.

Scott Jessop, the sales and marketing director at OSK Property who is currently developing the $2.8 billion mixed-use precinct <a href="/buildings/melbourne-square-93-119-kavanagh-street-southbank">Melbourne Square</a> in <a href="/new-apartments/southbank-vic-3006">Southbank</a>, said there&rsquo;s been a major uptick in enquiry volumes since Melbourne&rsquo;s lockdown was lifted.

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&ldquo;Since mid-October we&rsquo;re trending up week on week,&rdquo; Jessop says, adding that there&rsquo;s been activity from across the board, from buyers walking in to display suites to those making appointments.

Jessop says he just dealt with a foreign purchaser who is buying for his daughter who is studying in Melbourne. &ldquo;I haven&rsquo;t seen one of those transactions in over 18 months&rdquo;, Jessop says, expecting that he will be seeing more as international students return.

&ldquo;The combination of the generous stamp duty concessions, the continued affordability gap between house prices and apartments, and the reactivation of the CBD, will no doubt see growth ahead.

&ldquo;A perfect storm is coming for the Melbourne apartments, it&rsquo;s just a matter of when.&rdquo;

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Jessop says as demand grows, developers are likely to reduce the incentives that they are currently offering buyers. Buyers of apartments at <a href="/buildings/melbourne-square-93-119-kavanagh-street-southbank">Melbourne Square</a> can save up to $120,000 on an apartment with an average sale price of $850,000. The savings include the government stimulus and a range of free incentives such as furniture packages and design stylist consultations.

Dennis Wilson, the managing director of <a href="/developers/central-equity">Central Equity</a> who is currently selling <a href="/buildings/focus-melbourne-81-city-road-southbank">Focus</a>, the soon to be complete 600-apartment Southbank apartment tower, and the completed <a href="/buildings/melbourne-grand-560-lonsdale-street-melbourne">Melbourne Grand</a>, Lonsdale Street apartments, expects the City of Melbourne to bounce back strongly in 2022.&nbsp;

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&ldquo;The federal and state governments are working to open borders and increase business migrant intakes, stimulate the tourism industry, re-invigorate major events and welcome back international students. The City of Melbourne should be a beneficiary of this,&rdquo; Wilson says.

The general consensus is that buyers are coming back from the surrounding suburbs, having spent the last few years outside of the city.

&ldquo;As well as seeing buyers already living in the inner-city, we are seeing interest from people who are looking to move from the suburbs, wanting to be closer to their workplace as offices reopen, shops and all the conveniences that come with inner city living,&rdquo; Wilson added.

&ldquo;For many the inner city is a more affordable option than living in their existing suburbs.&rdquo;

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Elysa Anderson, General Manager of Residential Victoria at <a href="/developers/mirvac">Mirvac</a>, said the Mirvac team is focused on accelerating their supply of high-quality apartments in Melbourne, as they anticipate a shortage of owner-occupier residences in premium locations in the future.

&ldquo;We anticipate Victoria&rsquo;s population growth and demand for apartments to continue to strengthen in line with the Victorian Government&rsquo;s Roadmap to Recovery and various state budget stimulus packages,&rdquo; Anderson said.

&ldquo;The strength of the established housing market and the opening up of international borders will continue to drive very strong demand for well-designed and quality constructed apartments,&rdquo; Anderson added.

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Mirvac has tweaked the design of Tower 9, in their master-planned Yarra&rsquo;s Edge precinct in the burgeoning Docklands&nbsp;area.

The ASX-listed developer saw a considerably stronger market for their projects in 2021 than in 2020, with <a href="/buildings/voyager-docklands-103-south-wharf-drive-docklands-vic-3008">Voyager</a>, the recently completed eighth tower in Yarra&rsquo;s Edge, seeing a 20 per cent increase in the first half of 2021 compared to the same period the year before.

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Around 80 per cent of the buyers were owner-occupiers, but Anderson says they are seeing investors slowly creep back in.

&ldquo;Investors have begun to return to the market, primarily focused on master planned communities but demand is also gathering pace in the apartment markets.&quot;

For more information on stamp duty savings in the City of Melbourne,&nbsp;<a data-saferedirecturl="https://www.google.com/url?q=https://www.sro.vic.gov.au/land-transfer-duty-concession-or-exemption-city-melbourne-residential-property-transactions&amp;source=gmail&amp;ust=1637718410495000&amp;usg=AOvVaw3WoR6xmIwVttUthAfW2SKq" href="https://www.sro.vic.gov.au/land-transfer-duty-concession-or-exemption-city-melbourne-residential-property-transactions" target="_blank">read more here</a>.

The suburbs that can save on stamp duty:

<a href="/new-apartments/kensington-vic-3031">Kensington</a>,&nbsp;<a href="/developments/north-melbourne-vic-3051">North</a><a href="/developments/north-melbourne-vic-3051"> Melbourne</a>,&nbsp;<a href="/new-apartments/parkville-vic-3052">Parkville</a>,&nbsp;<a href="/new-apartments/carlton-vic-3053">Carlton</a>,&nbsp;<a href="/new-apartments/east-melbourne-vic-3002">East Melbourne</a>,&nbsp;<a href="/new-apartments/south-wharf-vic-3006">South Wharf</a>,&nbsp;<a href="/new-apartments/southbank-vic-3006">Southbank</a>,&nbsp;<a href="/new-apartments/docklands-vic-3008">Docklands</a>,&nbsp;<a href="/new-apartments/melbourne-vic?bedroom-prices2=1000000&amp;any-bedrooms=1&amp;bedrooms%5Bvalue%5D=1&amp;bedrooms%5Bvalue2%5D=5&amp;any-bathrooms=1&amp;bathrooms%5Bvalue%5D=1&amp;bathrooms%5Bvalue2%5D=3&amp;any-parking=1&amp;parking%5Bvalue%5D=1&amp;parking%5Bvalue2%5D=4">Melbourne</a>,&nbsp;<a href="/new-apartments/west-melbourne-vic-3003">West Melbourne</a>.

Parts of <a href="/developments/flemington-vic-3031">Flemington</a>, <a href="/developments/carlton-north-vic-3054">Carlton North</a>, <a href="/developments/port-melbourne-vic-3207">Port Melbourne</a>, and <a href="/new-apartments/south-yarra-vic-3141">South Yarra</a> are also eligible&nbsp;for stamp duty concessions.

Buyers wanting to secure a new apartment in the City of Melbourne can save 50% in stamp duty on properties under $1 million.


Why now is the right time to buy a Melbourne inner-city apartment: What the experts say

Owner-occupiers seeking an apartment can now find it more easily than ever, with renowned developer Central Equity offering personalised online tours of their Southbank tower, FOCUS.

Online tours commence September 8th at the FOCUS Sale Event - with access to an exclusive offer to purchase with 5% deposit, no more to pay until settlement.

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There are 15 different apartment layouts which can be selected as part of the tour.

Another bonus for owner-occupiers looking to buy in the building is that they can save up to $51,000 in stamp duty on their brand new apartment.

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Investors haven&#39;t been left in the cold by Central Equity, who are offering a two-year rental guarantee to investors - available during the online Sale Event.

Investors can also save up to $27,000 in stamp duty savings as part of the government initiative.

Prices for one-bedroom apartments&nbsp;start from $499,000. Two-bedroom apartments start from $699,000&nbsp;and three-bedders are priced from $899,000.

FOCUS apartments have been designed with space in mind, with near three metre ceilings in the apartments, which have floor to ceilings windows to let in light and take in views of the city.

Resident amenity at FOCUS will include a luxury 17-seat theatre, a glass-roofed&nbsp;heated&nbsp;indoor swimming pool, and a gym with a sauna. There will be a communal lounge space, complete with a fireplace, kitchen and dining area which opens to an&nbsp;outdoor space with further dining and a barbecue.

Buyers can <a href="https://focusmelb.com.au/event?utm_source=urban&amp;utm_medium=portal&amp;utm_content=story">book a spot for a personalised tour of FOCUS</a>, which includes chatting with consultants, seeing the latest designs, floorplans, views and interiors, <a href="https://focusmelb.com.au/event?utm_source=urban&amp;utm_medium=portal&amp;utm_content=story">here</a>.

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Experience 15 different apartment layouts at Central Equity's Sale Event from September 8

Tour FOCUS, Southbank apartments without leaving your home

Parkhill Apartment’s in West Melbourne has been designed for the long-term, so residents can enjoy it for a lifetime.

Situated at 408 Spencer Street, the development presents a vibrant vertical community of apartments in a compelling CBD fringe location.

“One of [Central Equity’s] guiding principles has been that the development should not only be appropriate for today&nbsp;but relevant for the future”, said Ian Carkeek, the developers’ general manager, product design.

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The spacious homes include long-lasting features, such as the Miele cookware in the kitchen, and tapware with a 15-year warranty.

One and two-bedroom apartments remain in the tower, which boasts luxury amenities, such as a rooftop gym, rooftop garden and seven-day concierge.

Living areas extend to spacious balconies, while windows and sliding doors are double-glazed to keep interiors cool and comfortable.

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“Parkhill apartments offer functional design to help you enjoy every moment in your new home”, the project marketing reads.

According to Carkeek, even the paint is premium nanotechnology paint that is designed to endure.

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The home includes a Euro-laundry with a washing machine and dryer.

“The condenser dryer pumps water away without releasing any moisture into the apartment”, Carkeek said.

Parkhill is located only metres from the tranquil Flagstaff Gardens and other amenities.

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Residents will have convenient access to shopping and dining offerings, universities, Melbourne’s employment hub and excellent public transport services.

Other features include two levels of secure basement parking, on-site video security, secured lift access and plenty of bicycle storage.

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Situated at 408 Spencer Street, the development presents a vibrant vertical community of apartments in a compelling CBD fringe location

Next-generation apartments at Central Equity’s Parkhill Apartments in West Melbourne 

West Melbourne&rsquo;s newest address combines spacious architecturally designed apartments with convenience and security.

Delivered by the award winning Central Equity, Parkhill Apartments boasts 161 residences in one and two-bedroom configurations.

It has been proving popular with city residents who value&nbsp;affordable prices in a compelling Melbourne CBD fringe location.

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On the ground floor, a grand foyer and seven-day concierge await every time you step in or out the front door.

Located only a three&nbsp;minute&nbsp;walk from the tranquil Flagstaff Gardens and other amenities,&nbsp;Parkhill has a walk score of 92 and a perfect transit score of 100, offering&nbsp;residents easy access to the best of Melbourne.

Contributing to the perfect&nbsp;transit score is the&nbsp;proximity to the&nbsp;free trams to RMIT University and Melbourne University, as well as the&nbsp;Airport Skybus Terminal, Southern Cross Train Station and&nbsp;Flagstaff Train Station.

Parkhill is located near the&nbsp;shopping precincts like Emporium and Melbourne Central, as well as the fresh produce on offer at the Queen Vic Market.

<img alt="" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/melb_cbd_tile.jpg" />

Each apartment delivers high-quality features like Miele appliances and German tapware.

The bright and&nbsp;roomy apartments, with up to 2.7 metre high ceilings, also come equipped with a washer dryer and concealed air-conditioning and heating.

Every home features a tiled balcony with many of the two-bedroom apartments positioned in the corner of the building&nbsp;to capitalise further on a sweeping view.

Homebuyers can secure one-bedroom apartments in the block from just $479,000. Two-bedroom apartments start from $619,000, and up to $819,000 when featuring an extra bathroom and a parking space.

[smartcode_project:default project_id=27406 project_image_fid=68144]

Parkhill&rsquo;s lifestyle offerings include a rooftop gymnasium with views of Melbourne&rsquo;s skyline and a rooftop garden terrace.

Plus it comes with a guarantee of quality&nbsp;from a&nbsp;decorated developer with over 80 completed Melbourne projects.

Central Equity&nbsp;has won the Housing Institute of Australia (HIA) Victoria&rsquo;s &lsquo;Apartment Project of the Year&rsquo; award six times over the last ten years, making them the HIA Victoria&rsquo;s most awarded apartment developer.

Proving popular with city residents who value the location and seek style and design quality, Parkhill in West Melbourne ticks all the boxes at an affordable price

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Walking Tour: What's within walking distance from Parkhill Apartments

The Melbourne developer Central Equity are offering a special event at their recently completed, award-winning apartment development, Melbourne Grand.

Their <a href="https://melbournegrand.com.au/event">Open House tours</a> will take prospective buyers through eight of their completed sky-high&nbsp;apartments in the Lonsdale Street tower which won the Apartment Complex of the Year (over $20m) at HIA Victoria&#39;s 2020 awards.

It will cover one, two and three bedroom apartments, giving buyers a chance to see what the living experience is like inside the tower&nbsp;designed by high-profile architects Guilford Bell + Graham Fisher and built by Multiplex.

[smartcode_project:default project_id=3490 project_image_fid=93147]

The event, only running from May 20 to May 30, will also tour the impressive resort-style facilities which cover the whole 10th level.

They include an an indoor pool, gym and yoga studio, residents&#39; lounge,&nbsp;banquet room and coffee bar, as well as&nbsp;a 17-seat luxury theatre.

[smartcode_project:default project_id=3490 project_image_fid=139999]

Central Equity have also invited a guest mortgage broker to answer any buyer questions.

Apartments start from just $489,000 for a one bed apartment.

The tour will conclude just a month before the Victorian Government pull the plug on the stamp duty concessions, which are set to expire June 30.

[smartcode_project:default project_id=3490 project_image_fid=92416]

Investors and owner-occupiers can save up to $26,000 on stamp duty if they secure an apartment before the deadline.

The apartments, which feature&nbsp;a 7.2 star average energy rating, span up to 120 sqm and feature high ceilings and floor to ceiling windows with motorised blinds.

<a href="https://melbournegrand.com.au/event">Enquire to book your spot</a>&nbsp;at Melbourne Grand&rsquo;s Open House event.

The event, only running from May 20 to May 30, will also tour the impressive resort-style facilities which cover the whole 10th level.

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