Why downsizers are buying apartments in South Yarra's 661 Chapel Street
661 Chapel Street has become a landmark of South Yarra since its construction, towering over the heritage-listed Melbourne High School.
Blending the old with the new, 661 Chapel Street, designed by the local architecture firm Bird de le Coeur, soars 30 levels with unique panoramic views across Melbourne and the Yarra River.
One of its recent buyers was John, who recently purchased a three bedroom apartment in the building.
His role as CEO of a large healthcare company sees him travelling frequently. It took just six months of searching before he set his sights on 661 Chapel St.
A central, buzzing location and beautifully designed interiors were just two of the reasons why John made the move.
What attracted you to 661 Chapel St?
I wasn't in the market for long as I was very particular about the type of apartment I wanted. Location was paramount as were high level amenities and quality.
In less than 6 months I'd found my dream apartment!
What really appealed was that the build is of exceptional quality and set back from the street which gives it that sense of separation and less noise. The views are remarkable and won't be built out!
What category buyer type do you identify as?
I'm a downsizer who is looking for low maintenance living but not ready to compromise on size or quality. Interior design, modern features, security and great amenities were on my list of priorities.
Was location a factor in your decision?
Absolutely. I was looking inner-city but not particularly South Yarra. I found myself drawn to the area because it's so diverse. It's just as close to hit the shops and restaurants as it is to find yourself walking through stunning parks and gardens.
With the city, sports stadiums and Yarra river just minutes away – it literally does have everything at your door.
Now that you are living at 661 Chapel St, what do you enjoy most?
The resident amenities are fantastic.
The gym is particularly great for me – no more excuses now that I have a gym in my building!
It's great inviting a few friends over to use the cinema as well. There's a real sense of community in the building. It's not too large or impersonal.
Most people chat and get to know you and there's that unsaid thing where we look out for each-other and the building itself.
Joel Robinson
Joel Robinson is the Editor in Chief at Apartments.com.au, where he leads the editorial team and oversees the country’s most comprehensive news coverage dedicated to the off the plan property market. With more than a decade of experience in residential real estate journalism, Joel brings deep insight into Australia’s evolving development landscape.
He holds a degree in Business Management with a major in Journalism from Leeds Beckett University in the UK, and has developed a particular expertise in off the plan apartment space. Joel’s editorial lens spans the full lifecycle of a project—from site acquisition and planning approvals through to new launches, construction completions, and final sell-out—delivering trusted, buyer-focused content that supports informed decision-making across the property journey
