Sydney House, the residential redevelopment of the landmark City Tattersall building on Pitt Street in the Sydney CBD, will officially launch to the market this month.

The $800 million development, a joint venture between&nbsp;Singapore-listed <a href="https://www.apartments.com.au/developers/first-sponsor">First Sponsor</a>&nbsp;and leading Melbourne-based developer&nbsp;<a href="https://www.apartments.com.au/developers/icd-property">ICD Property</a>, will see a glass tower with 241 apartments and a 135-room hotel built above the restored heritage-listed podium.

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The apartments will offer&nbsp;rare northeast-facing views across the sparkling Sydney Harbour and Hyde Park, all positioned above a luxury hotel with exclusive access to premium amenities and five-star lifestyle services.

Internationally acclaimed architecture firm&nbsp;<a href="https://www.apartments.com.au/architects/bvn-architecture">BVN Architecture</a>&nbsp;handled the design for the residential component and the interiors for the hotel, while&nbsp;<a href="https://www.apartments.com.au/architects/fjc-studio">FJC Studio</a>&nbsp;focused on the heritage podium.

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First Sponsor’s CEO, Neo Teck Pheng, together with ICD Property’s CEO, Matthew Khoo commented that the joint venture team was ecstatic to bring this extraordinary project to market as the first opportunity for those looking to secure their ultimate CBD luxury residence elevated by premium hotel amenities, including select premium services designed for effortless living.

“<a href="https://www.apartments.com.au/new-apartments/sydney-house-194-204-pitt-street-sydney-nsw-2000">Sydney House</a> will offer a sophisticated expression of modern CBD living, capturing panoramic vistas to Sydney’s most beloved icons, including the Sydney Harbour Bridge as well as Hyde Park out to the North and South Heads,” Khoo said.&nbsp;

&nbsp;

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Mr Neo expressed that the reinterpretation of the heritage podium levels will feature an elegant heritage bar and restaurant, along with luxurious hotel and function facilities, enhancing the experience for residents. The historical features will be reborn, ensuring that these grand, opulent spaces will once again be enjoyed, appreciated and celebrated by residents, Sydneysiders as well as interstate and international visitors alike.

Managing sales for the project, SRM Residential Partner Tim Rees said that the team has received an overwhelming response to date, largely from local downsizers and upgraders looking for the ultimate lifestyle purchase.&nbsp;

“Once completed in late 2027, Sydney House will be Sydney CBD’s newest icon blending modern architecture with historic grandeur located in one of the most prestigious enclaves of the CBD,” Rees said.&nbsp;

“Pitt Street is arguably the most significant street in all of Sydney. Just a stone’s throw from Circular Quay, Sydney Opera House, Hyde Park and Darling Harbour, Sydney House offers seamless connection with the CBD and beyond. Pitt Street Mall is literally across the road and there is an abundance of dining and cultural venues in close proximity. The outlook from Sydney House will be breathtaking with views of Hyde Park and Sydney’s famous iconic landmarks on offer.

“Following the trend of other global cities such as New York, London, Paris and Tokyo, luxury inner city apartment living with access to premium hotel amenities is the new ‘trophy home’ for wealthy downsizers or empty-nesters who aren’t looking to slow down, as they want to live in the heart of the action.”

[smartcode_project:default project_id=12428 project_image_fid=350624]

The project boasts a prime CBD location surrounded by the city’s most premium shopping centres including David Jones and Westfield Pitt Street as well as some of Sydney's best restaurants, bars,&nbsp;pubs, theatres, museums, art galleries, and parks.

Residents will be able to access the newly opened Sydney Metro Gadigal Station, located within a block from Sydney House. This station provides connectivity to Martin Place (one min), Barangaroo (three mins) and North Sydney (11 mins) as well as Chatswood and Macquarie University through to Castle Hill and Norwest. With services every four minutes during peak times, the Sydney Metro provides the ultimate convenience with 21 stations from Tallawong to Sydenham.

One of Sydney’s leading residential construction companies, particularly in premium off the plan luxury residences, Richard Crookes Constructions, will complete the project in late 2027.&nbsp;

Price guides at Sydney House include one-bedroom apartments from $1.5 million, two-bedroom apartments from $2.3 million and three-bedroom apartments from $5 million.

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Set to bring next level luxury to Sydney CBD’s prestige property market

Joel Robinson

Buyers set for first chance at Sydney House, Sydney CBD's newest landmark tower development

Joint venture partners&nbsp;<a href="https://www.apartments.com.au/developers/amalgamated-property-group">Amalgamated Property Group</a>&nbsp;(APG)&nbsp;and&nbsp;<a href="https://www.apartments.com.au/developers/base-developments">Base Developments</a>&nbsp;have kicked off construction&nbsp;on its second Gold Coast apartment tower, Affinity Broadbeach, which is due for completion in early 2028.

More than 50 per cent of the 180 two- and three-bedroom apartments have sold, with buyers particularly impressed by&nbsp;the spacious and functional floor plans, close proximity to the beach, premium inclusions, and expansive resort-style amenities.

APG has just released a new limited collection of three-bedroom skyhomes with three living rooms and four bathrooms.

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Graham Potts, Principal and Founding Director Amalgamated Property Group, said the strong demand for <a href="https://www.apartments.com.au/new-apartments/affinity-broadbeach-40-46-chelsea-avenue-broadbeach-qld-4218">Affinity Broadbeach</a> highlights a genuine need for affordable luxury residential developments on the Gold Coast.&nbsp;

“It’s exciting to see construction kick off on this sought-after project which is set to create a new benchmark in luxe coastal living on the Gold Coast," Potts said.

"Buyers are attracted by the seamless blend of convenience and elegance that Affinity offers, together with the knowledge that our 20-years of industry experience ensures we continue to deliver homes to the same high standards our reputation has been built on."

Capital Construction Queensland, the inhouse construction arm of APG, is handling the building. Potts says having the internal build capability provides buyers with confidence in delivering a high-quality building, referencing Amaya Broadbeach which is nearing completion nearby.

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Carly Cottam, CEO of <a href="https://www.apartments.com.au/project-marketer/motiv">MOTIV</a> Group which is selling Affinity, says there's a clear undersupply of property across Southeast Queensland and an even greater shortage of well-designed, spacious residences.

"That’s why Affinity has attracted such strong demand," Cottam says.

"Every detail, from the intricate finishes to the intelligent spatial planning, has been crafted for the discerning owner-occupier. Beyond the residences, the amenity is designed as a true extension of the home."

&nbsp;

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Affinity’s superior amenities are resonating with buyers who are impressed by the range on offer, from the expansive outdoor heated pool, to the state-of-the-art gym, steam and sauna facilities, outdoor entertaining terraces, and a business centre.

"The offering reflects exactly what buyers are seeking when right-sizing or upgrading - spacious residences complemented by curated residential amenity, all within moments of the beach and vibrant retail and dining precincts,” Cottam added.

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Dennis Milin, Principal of Base Developments and Milin Builders, and Director of Capital Constructions Queensland, said the team is excited to deliver another collection of premium homes in the heart of Broadbeach.

"With more than three decades of proven success in construction and development, our award-winning portfolio across the ACT and NSW speaks for itself, now further demonstrated by the strong progress at Amaya Broadbeach on First Avenue in Queensland,"&nbsp;Milin said.

“In partnership with a highly regarded team of designers, engineers and trades, and supported by our experienced Gold Coast construction professionals, we remain committed to delivering projects defined by quality, timeless design and uncompromising standards."

Early works at Affinity are already advancing, with guide walls for shoring and bulk excavation underway.

[smartcode_project:default project_id=107690 project_image_fid=323196]

With a proven track record in large premium projects, APG has been developing residential and commercial property across Australia for more than 20 years. APG and Base Developments are the same duo behind the successful Amaya Broadbeach, currently under construction on First Avenue and due for completion in early 2026, as well as a number of other successful joint developments in Canberra, including Botanical in Turner, Kiara in Narrabundah, Ivy in Woden, and the three-tower Oaks precinct in Phillip.

APG is currently building The Eastbourne, 349 homes, a premium office building, and a retail and dining precinct at ANZAC Park East.

[smartcode_project_cta:default project_id=107690]

Amalgamated Property Group and Base kick off construction at Affinity Broadbeach

&nbsp;

A local Australian has spent a Lower North Shore record $15.1 million at <a href="https://www.apartments.com.au/new-apartments/elevate-hume-place-crows-nest-25-hume-street-crows-nest-nsw-2065">Elevate Hume Place</a>, the new TOD above the recently opened Crows Nest Metro Station.

The buyer amalgamated a penthouse and sub-penthouse to create the triplex apartment that will have five bedrooms, five bathrooms, a private rooftop pool, expansive terrace, and panoramic views of Sydney Harbour and skyline. The building is being created by burgeoning developer Third.i, alongside joint venture partner Phoenix Property Investors.

The buyer was drawn to Elevate’s unrivalled connectivity, situated directly above the&nbsp;<a href="https://www.apartments.com.au/developments/crows-nest-nsw-2065">Crows Nest</a> Metro Station, and the vibrant lifestyle precinct that surrounds it. The Metro connects to the CBD in just seven minutes, and Chatswood in four.

[smartcode_project:default project_id=142550 project_image_fid=309367]

Designed by internationally acclaimed architects <a href="https://www.apartments.com.au/architects/woods-bagot">Woods Bagot</a>, Elevate draws inspiration from the ancient blue gum forests native to the area. The building is a Net Zero development, created in consultation with Indigenous communities and exceeding sustainability benchmarks. Interiors feature chevron-engineered timber flooring, natural stone benchtops, and premium Sub-Zero Wolf appliances, delivering timeless elegance and next-level comfort.

The exchange of the $15.1 million apartment, follows a recent $5 million sale, and over $30 million currently in expressions of interests. Interest in Elevate’s penthouse stock has surged, reflecting a strong appetite for ultra-luxury residences that combine design excellence with unmatched connectivity.

[smartcode_project:default project_id=142550 project_image_fid=309369]

“We’re seeing a significant uptick in interest from local and international buyers who are prioritising connectivity, sustainability, and lifestyle,” said Callum Billinghurst, Head of Sales at Third.i Group.&nbsp;

“These recent sales are a testament to the vision behind Elevate. It’s not just about luxury finishes or panoramic views, it’s about creating homes that are deeply connected to the city and the community. Buyers are responding to that. They want to live somewhere that offers more than just a postcode, they want culture, convenience, and long-term value. Elevate delivers all of that, and more.”

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As part of the Hume Place precinct, Elevate is transforming Crows Nest into Sydney’s most dynamic urban village. Elevate’s unique position directly above the metro, combined with its curated amenity offering, has made it a magnet for buyers seeking a future-proof investment and a vibrant urban lifestyle.

The next release at Elevate is expected later this year.

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“We’re seeing a significant uptick in interest from local and international buyers who are prioritising connectivity, sustainability, and lifestyle,” said Callum Billinghurst, Head of Sales at Third.i Group


Third.i & PPI set Lower North Shore apartment record with $15.1m sale at Elevate Hume Place penthouse amalgamation

Sydney developer Deicorp is set to officially open its <a href="https://www.apartments.com.au/new-apartments/hills-showground-village-castle-hill-2-mandala-parade-castle-hill-nsw-2154">Showground Village</a> precinct in Castle Hill.

NSW Premier Chris Minns will attend the opening on Sunday August 31, alongside&nbsp;Minister for Planning and Public Spaces Paul Scully, The Hills Shire Council Mayor Dr Michelle Byrne, Landcom CEO Alex Wendler, and Deicorp Founder Fouad Deiri.

Located just moments from Hills Showground Metro Station, the centre spans 9,500 sqm across four levels and features 26 specialty retailers as well as a 1,400 sqm public plaza, creating a new community meeting point for shopping, dining, fitness, and everyday convenience.&nbsp;

Showground Village forms part of the Hills Showground Station Precinct, an urban renewal initiative led by Landcom and Sydney Metro that will provide for around 2,300 new jobs over the next 20 years and around 9,000 new homes.&nbsp;

Deicorp was recently approved for another new development next door to Showground Village.

The new five residential buildings in the East Showgrounds Precinct, will see another 873 dwellings delivered, as well as&nbsp;3,500 sqm of open public space in the form of landscaped courtyards, a public park and communal outdoor recreational space including a playground, barbeque area, and outdoor seating.

“This approval will allow us to start construction on a range of beautifully designed, conveniently located apartments and create another vibrant, walkable and well-connected community,” said&nbsp;<a href="https://www.apartments.com.au/developers/deicorp" target="">Deicorp</a>&nbsp;Founder Fouad Deiri.

“These new homes will provide their residents with a seamless connection to jobs and services along Metro North West, and the new&nbsp;<a href="https://www.apartments.com.au/new-apartments/hills-showground-village-castle-hill-2-mandala-parade-castle-hill" target="">Hills Showground Village</a>&nbsp;retail precinct currently under construction."

Deicorp has several thousand apartments in planning and under construction across Sydney, from Zetland and Five Dock to Crows Nest and Macquarie Park.

[smartcode_project_cta:default project_id=133881]

Deicorp, NSW Premier officially open Showground Village, new retail and hospitality hub in Castle Hill

ASX-listed developer Cedar Woods is progressing its plans for its Southbank arts precinct site.&nbsp;

The developer has filed plans, which are now with the&nbsp;Department of Transport and Planning, for a new 20-level tower at&nbsp;<a href="https://www.apartments.com.au/new-apartments/141-151-sturt-street-southbank-vic-3006">141–151 Sturt Street</a>, a 2,718 sqm block opposite the Habitat Filter sculpture.

The proposal seeks to demolish the two-level&nbsp;commercial building, including a small supermarket and medical tenancies, and create a new building with 180 apartments and a focus on an&nbsp;active public realm and arts integration.

&nbsp;

<img alt="Southbank site" data-entity-type="file" data-entity-uuid="76a72db6-91ef-43ae-827d-a9cfa72893d2" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Site.png?VersionId=DZgtB4K6BswVh0QtCs3iLjXaLp0CbcEb" />

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There will be a full mix of apartment configurations, including 28 studio apartments, 16 one-bedroom, 104 two-bedroom, and 32 three-bedroom units.

Retail, creative arts, and residential amenity functions are integrated across the lower levels. A food and drink tenancy is planned to front Dodds Street, while a retail tenancy fronting Sturt Street will be accessed via an elevated walkway. The first floor includes a substantial 734 sqm creative arts space, envisioned to support Melbourne’s growing cultural and digital industries.

Architecture firm <a href="https://www.apartments.com.au/architects/rothelowman">Rothelowman</a> has put together the plans. In their&nbsp;Urban Design Report they highlighted the project’s ambition to embed itself within Southbank’s evolving cultural fabric.

A central feature of the design is a through-block link connecting Sturt and Dodds Streets, landscaped with native plantings and embedded with universal access ramps.

“The ramp has been thoughtfully integrated as the primary access point, ensuring universal accessibility for all users,” the report noted, with the link offering “a direct response to the urban planning scheme of creating more green spaces within our communities”.

<img alt="Southbank podium" data-entity-type="file" data-entity-uuid="4d24b1b2-d69c-4a11-a11d-ec6df432221c" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/podium.png?VersionId=geWoJyZDmPSLODZ_.PNJ0LvpOmyyCdpo" />

The building’s podium form responds to the mandatory height limits along Dodds Street and maintains a fine-grain interface to adjoining developments. Above the podium, the tower is articulated with recessed balconies and a focus on views toward the CBD and surrounding arts institutions. A communal rooftop recreation deck and indoor lounge are positioned on level four, adjoining seven apartments and providing over 900 sqm of resident amenity space.

Vehicle access and loading will be provided via Dodds Street, with 155 resident car spaces located across two basement levels and the first three above-ground floors. Bicycle storage is more generous, with 226 spaces distributed across resident, staff and visitor needs.

Rothelowman describes the architecture as “humanist,” with ground-level interfaces designed to encourage social interaction and provide a dignified entry for both residents and passers-by. “All street interfaces are crafted to invite and nurture human connections,” the design report states. “The façade transitions to a human scale, providing an approachable and engaging streetscape”.

Cedar Woods, while well-known for its large communities it develops outside of Australia's capital cities, they have recently developed in Melbourne's inner-ring before. They are approaching completion at <a href="https://www.apartments.com.au/new-townhouses/88-leveson-north-melbourne-88-leveson-street-north-melbourne-vic-3051">88 Leveson</a>, just 15 townhouses in the heart of North Melbourne.

Cedar Woods progresses with new apartment plans in Southbank arts precinct

661 Chapel Street

661 Chapel Street has become a landmark of South Yarra since its construction, towering over the heritage-listed Melbourne High School.

Blending the old with the new, 661 Chapel Street, designed by the local architecture firm Bird de le Coeur, soars 30 levels with unique panoramic views across Melbourne and the Yarra River.

One of its recent buyers was John, who recently purchased a three bedroom apartment in the building.

His role as CEO of a large healthcare company sees him travelling frequently. It took just six months of searching before he set his sights on 661 Chapel St.

A central, buzzing location and beautifully designed interiors were just two of the reasons why John made the move.

What attracted you to 661 Chapel St?

I wasn&#39;t in the market for long as I was very particular about the type of apartment I wanted. Location was paramount as were high level amenities and quality.

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In less than 6 months I&#39;d&nbsp;found my dream apartment!

What really appealed was that the build is of exceptional quality and set back from the street which gives it that sense of separation and less noise. The views are remarkable and won&#39;t be built out!

What category buyer type do you identify as?

I&#39;m a downsizer who is looking for low maintenance living but not ready to compromise on size or quality. Interior design, modern features, security and great amenities were on my list of priorities.

Was location a factor in your decision?

Absolutely. I was looking inner-city but not particularly South Yarra. I found myself drawn to the area because it&#39;s&nbsp;so diverse. It&#39;s just as close to hit the shops and restaurants as it is to find yourself walking through stunning parks and gardens.

With the city, sports stadiums and Yarra river just minutes away &amp;ndash; it literally does have everything at your door.

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Now that you are living at 661 Chapel St, what do you enjoy most?

The resident&nbsp;amenities are fantastic.

The gym is particularly great for me &amp;ndash; no more excuses now that I have a gym in my building!&nbsp;

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It&#39;s great inviting a few friends over to use the cinema as well. There&#39;s a real sense of community in the building. It&#39;s&nbsp;not too large or impersonal.

Most people chat and get to know you and there&#39;s that unsaid thing where we look out for each-other and the building itself. 
&nbsp;

A central, buzzing location and beautifully designed interiors were just two of the reasons why John made the move.

Why downsizers are buying apartments in South Yarra's 661 Chapel Street

Despite its prime location on the sought-after Chapel Street, residents of the completed 661 Chapel Street in South Yarra will feel they don&#39;t have to leave the development to exercise or socialise.

661 Chapel Street is the first Australian project of the Malaysian-based developer Gamuda Land, who made it a focus to offer their residents the best in onsite facilities.

Local architecture firm Bird de le Coeur designed the 30 level building of just 116 apartments.

The hotel-feel&nbsp;of 661 Chapel starts from the private porte-cochere entry, where the concierge is located.&nbsp;Behind the concierge is a meet and greet-style break out room with seating and dining facilities.

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Also the ground level is a grand library and music corner, as well as private dining rooms and board rooms.

There&#39;s further dining rooms on level six, where the majority of the hotel-style facilities are located.

The most impressive is the 25 metre indoor/outdoor lap pool, which is accompanied by a sun deck, sauna and a steam room.

<a href="/buildings/661-chapel-street-661-chapel-street-south-yarra"><img alt="" height="947" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/661_chapel_st_pool.jpg" width="1600" /></a>

Level six also features a mini theatre room, lounge, gym and a wine cellar.

Entry level is from $546,000&nbsp;for a one bed apartment, $798,000 for two bedrooms and $1,841,000 for the three bedroom apartments. 
 
<a href="/buildings/661-chapel-street-661-chapel-street-south-yarra"><img alt="" height="972" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/661_chapel_theatre.jpg" width="1600" /></a>

The hotel-feel of 661 Chapel starts from the private porte-cochere entry, where the concierge is located



Why would you leave? 661 Chapel St offers residents health and social amenities

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One of Australia's premier municipalities, the City of Stonnington comprises Melbourne's inner-south-eastern suburbs. 

Known for its leafy streets and good schools, the region also has beautiful new properties entering the market for luxury buyers. 

Stonnington suburbs have a long history of outperforming the average capital growth in Melbourne, according to Michael Yardney.

Urban takes a look at three luxury properties with three-bedrooms for families, downsizers and investors.

1. Hurstmon, Malvern East 
Address: 3 Hurstmon Street, Malvern East VIC 3145 
Three-bedroom apartments from $1,599,500

[smartcode_project:default project_id=4807]

Delivered by Landream, Hurstmon boasts 39 residences in two and three-bedroom configurations in Malvern East.

The development, designed by Telha Clarke, delivers a restrained design to transition between the commercial building and two-storey brick homes that border it.

Each residence includes double-glazing, ducted heating and a butler’s pantry, with floorplans responsive to changes and requests from homebuyers.

Handcrafted lighting by Richmond-based studio Articolo also features in the project’s foyer.

2. 661 Chapel Street, South Yarra 
Address: 661 Chapel Street, South Yarra VIC 3141 
Three-bedroom apartments from $1,841,000

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Located just three-kilometres south-east of the Melbourne CBD, 661 <a href="/buildings/661-chapel-street-661-chapel-street-south-yarra">Chapel Street</a> provides investors with great opportunities to capitalise on high-income professionals who are renting in Melbourne.

Among its 116 one, two, three and four-bedroom apartments, the development features extensive hotel-inspired resident amenity.

A four-level private lobby, 25-metre pool, grand library and winter garden are among the numerous features available to residents.

The project is delivered by Gamuda Land and designed by local architecture firm Bird de le Coeur.

3. 107 Darling Street, Malvern East 
Address: 107 Darling Street, Malvern East VIC 3145 
Three-bedroom townhomes from $1,750,000

[smartcode_project:default project_id=29921]

107 Darling Street is a boutique development of just nine three-bedroom townhomes in Melbourne’s Malvern East.

The homes feature lofty ceilings, full-height glass doors and open-plan kitchens.

Inspired by Malvern’s verdant streetscape, the contemporary homes feature plenty of outdoor space, including terraces, balconies and courtyards, perfect for entertaining.
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One of Australia's premier municipalities, Stonnington has beautiful new properties entering the market for luxury buyers

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Three luxury three-bedroom residences on the market in Melbourne’s Stonnington 

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661 Chapel Street in South Yarra is the first Australian project of the Malaysian-based developer Gamuda Land.

Completed ahead of schedule in 2018, 661 Chapel comprises 116 one, two, three and four bedroom apartments across 30 levels and was designed by local architecture firm Bird de le Coeur.

We recently spoke with Gamuda Land’s chief executive officer Mr Ngan Chee Meng to discuss the luxury development.

[smartcode_project:default project_id=600]

JR: What are the highlights of 661 Chapel and what attracted buyers to the project?

NCM: Like us, our buyers are enamoured with the unique panoramic views of Melbourne CBD and the Yarra river - all set behind the green of the Melbourne High Oval. It’s a view you can fall in love with a few times in a day.

But they are also keen-eyed buyers and are aware of the value that the heritage zone in front of 661 Chapel St plays in safe-guarding these unobstructed views.

Besides, buyers love the community spaces that are mindfully designed and placed within the development such as a grand library in the lobby, the lounges and cinema at level 6, private dining rooms as well as a wine room. In a lockdown, these community spaces provide extra convenience for residents to work-near-home without having to leave the development.

<a href="/buildings/661-chapel-street-661-chapel-street-south-yarra"><img alt="" height="1114" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/661_chapel_copy_2_0.jpg" width="1200"></a>

JR: What was the brief for 661 Chapel St for architects Bird de la Coeur?

NCM: Creating a community is an important factor in all Gamuda Land projects so the brief to BDLC is that 661 Chapel St being a high-rise building, must be designed as a vertical village with common areas that enhances resident interaction.

The ground floor features generous shared communal spaces - including entry through a sculpture walk, a library with a dramatic onyx window wall, a shared kitchen table for coffee and newspapers, and a boardroom facilities.

Level 6 is a whole floor of mind and body fun including a lounge and deck, a wine room, two private dining rooms, gym, a cantilevered 25m pool with sauna and steam room, as well as a Richard Serra inspired cinema.

JR: Where did buyers come from, and who was the development appealing to?

NCM: Initially, we saw a strong 30 per cent take up from our followers from Malaysia because of Gamuda Land’s reputation for developing quality residences. But since completion, the majority of our buyers have been locals as seeing is believing. Our buyers are mainly down-sizers, 
affluent young professionals and successful business owners who appreciate the value that 661 Chapel St brings and the rarity of a quiet residence with a never-to-be-built-out view.

Our strategy to deliver a touch and feel product before traditional pre-sale requirements allowed us to reach these markets for which seeing is believing.

<a href="/buildings/661-chapel-street-661-chapel-street-south-yarra"><img alt="" height="1052" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/661_chapel_copy_0.jpg" width="1200"></a>

JR: Where is current buyer enquiry coming from?

NCM: Due to the pandemic and lockdown duration, we saw a spike in enquiries via digital platforms such as Urban.com. We are expecting this trend to be dominant moving forward.

JR: Are there any other residential developments in the pipeline?

NCM: Gamuda Land is exploring new opportunities in Australia, particularly Melbourne and is actively canvasing. We’re working with local partners to identify projects to deliver high quality, liveable and future-focused products.
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661 Chapel in South Yarra is the first Australian project of the Malaysian-based developer Gamuda Land.

What buyers need to know about 661 Chapel Street South Yarra: Developer Q&A with Gamuda Land CEO Ngan Chee Meng

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661 Chapel Street is one of Melbourne’s latest luxury developments with 116 one, two, three and four-bedroom residences across 30 floors.

Sales are well underway on the project, which was completed last year, with local and international buyers snapping up the apartments quickly.

Urban has put together five reasons why you should consider a home in the South Yarra tower before it's too late.

1. Located on Melbourne’s iconic Yarra River

Situated beside the Yarra River, 661 Chapel Street enjoys views of the river, Melbourne CBD and the Bay.

<a href="/buildings/661-chapel-street-661-chapel-street-south-yarra"><img alt="" height="2756" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/661-chapel-street-south-yarra-1777db18d7d935120c5b23596298a5fc.jpg" width="4134"></a>

Its close proximity to Melbourne’s CBD, parklands and elite shopping precincts make it the ideal residence for young professionals and downsizers looking to capitalise on convenience and style. 
 

2. Designed by Bird de la Coeur Architects

The boutique Southbank-based architecture firm, Bird de la Coeur, designed the magnificent residence, winning the 2019 Good Design Awards in the category of commercial and residential architectural design.

Among their other designs include Fitzroy’s Roi project and South Yarra’s Claremont Manor.

[smartcode_project:default project_id=600]

3. Its six-star hotel-like amenities

Among its extensive hotel-inspired resident amenity, 661 Chapel Street boasts a concierge, gym, winter garden and members’ lounge.

<a href="/buildings/661-chapel-street-661-chapel-street-south-yarra"><img alt="" height="1200" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/661-chapel-street-south-yarra-36e67bfd6e63c690d05a7556f3ae46cf.jpg" width="1800"></a>

But that’s not all, a 25-metre pool is cantilevered six levels above the streetscape, rivalling the neighbouring hotel pool at The Olsen and a grand library offers residents the opportunity to tuck away in their own home.

All these amenities are available from $546,000, the price of a one-bedroom, one-bathroom residence in the building. 
 

4. The soaring private lobby/ gallery

The soaring private lobby spans four-storeys, featuring a gallery-like space filled with artwork and lighting installation.

Inspired by international galleries, the development features a sculptural walk upon entry, showcasing work by Omar Arbel, as well as Damien Hirst, the creator behind the ‘For the Love of God’ skull, which sold for $100 million to an anonymous consortium in 2007.

<a href="/buildings/661-chapel-street-661-chapel-street-south-yarra"><img alt="" height="2756" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/661-chapel-street-south-yarra-0c5862049583a4316e3a8719ba022c03.jpg" width="4134"></a>

5. Combine two apartments to create a single residence

Setting new benchmarks for luxury in Victoria, Gamuda Land’s Chapel Street project presents buyers with the rare opportunity to combine two apartments to create a single, large residence.

Some residents have already claimed entire floors within the complex, creating “super residences” in the sky.
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Urban has put together five reasons why you should consider a home in the South Yarra tower before it's too late.



661 Chapel Street

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