Golden Age receives green light for Queen Victoria Market tower on Melbourne's Queen Street

Some 143 apartments will be spread across the tower, which will also home two levels of retail, a roof terrace on level five, and extensively residential amenity
Golden Age receives green light for Queen Victoria Market tower on Melbourne's Queen Street
The entry to 450 Queen Street. Image supplied
Joel RobinsonJanuary 20, 2022

The Melbourne developer Golden Age Group is pushing ahead with its 21-storey tower in the Queen Victoria Market precinct.

Golden Age, led by founder and managing director Jeff Xu, has just received the green light to develop the Bates Smart-designed project at 432-450 Queen Street.

Some 143 apartments will be spread across the tower, which will also home two levels of retail, a roof terrace on level five, and extensively residential amenity.

Respecting the site’s historical context, the approved plans will see the existing Queen Victoria building on the site carefully restored and integrated into the development.

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The project, known as 450 Queen Street, was endorsed by the City of Melbourne in June last year, with Pla​nni​ng Minister Richa​rd Wynne recently giving the nod of approval. Bates Smart Director Julian Anderson said the project has been designed with the residents, visitors and market community in mind by providing engaging spaces to live, work an​​d play.

“We have taken great care in designing an enduring and well-crafted addition to this neighbourhood, respecting the site’s historical context while being mindful that this development will have a role in shaping the future character of an evolving and diverse urban fabric.”

Carefully selected masonry will be applied to podium forms to complement the existing Queen Victoria building, while the retail ground plane will incorporate vitrine windows as a contemporary interpretation of shopfronts around the market precinct.

A triple-height north-facing atrium will complement Munro Square, providing natural light and activity to the lower and upper ground retail tenancies.

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Jeff Xu said receiving approval was a fantastic start to 2022.

“Receiving approval is a reflection of the level of confidence the State Government has in us as co-developers of this city," Xu said.

"The project is located in a significant area of the Queen Victoria Market precinct and we’re excited to develop a project that will further contribute to this ever-evolving pocket of the city.”

Around 10 per cent of the residences will also be offered as affordable housing as a means of ensuring an equitable provision of housing is made available.

Joel Robinson

Joel Robinson is the Editor in Chief at Apartments.com.au, where he leads the editorial team and oversees the country’s most comprehensive news coverage dedicated to the off the plan property market. With more than a decade of experience in residential real estate journalism, Joel brings deep insight into Australia’s evolving development landscape.

He holds a degree in Business Management with a major in Journalism from Leeds Beckett University in the UK, and has developed a particular expertise in off the plan apartment space. Joel’s editorial lens spans the full lifecycle of a project—from site acquisition and planning approvals through to new launches, construction completions, and final sell-out—delivering trusted, buyer-focused content that supports informed decision-making across the property journey

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