Exclusive first look: Polycell ramps up Broadbeach holiday resort buy-up

The well-trodden path to development on the Gold Coast typically involves taking an underutilised site, either a vacant block of land or an ageing low-rise apartment building, and turning it into something new and shiny.

Growing Gold Coast developer Polycell is taking a different approach. While they are indeed targeting underutilised assets, their focus is on redeveloping existing buildings, specifically ageing holiday resorts.

Polycell’s next project to launch will be the redevelopment of Sandpiper on Old Burleigh Road. The existing 12-level building will make way for a new 52-level tower comprising around 200 two- to five-bedroom apartments. The lower portion of the tower will feature six apartments per floor, while the upper levels will offer a selection of larger residences.

This comes on the heels of their recent approval for the redevelopment of The Voyager Resort, also on Old Burleigh Road, where the 1997 timeshare building will be replaced with a 59-level tower.

Polycell’s debut Gold Coast apartment development, The Rochester, was a more conventional acquisition. They purchased the Vaucluse block, which was easier to redevelop due to the small scale of the original walk-up apartment complex.

Much like The Rochester, Sandpiper will demonstrate Polycell’s commitment to high-level resident amenity. The building will offer three levels of dedicated facilities. The podium level will include a lap pool with floating daybeds, a communal kitchen, dining and lounge areas, a gym with a yoga room, a games room with a golf simulator, and a wellness zone with a spa, hot and cold plunges, and a sauna and steam room.

Levels 33 and 34 will host a residents’ club featuring similar amenities alongside meeting rooms, a two-level club lounge with a spiral staircase, a wine room with adjoining private dining spaces, a library, and a cinema.

Polycell is continuing its strategy of repositioning ageing holiday resorts. Their latest play is on Queensland Avenue, where they’ve been quietly acquiring apartments in the Barbados Holiday Apartments. The early-1980s building sits opposite Federation Park, midway between the beach and the Gold Coast Exhibition Centre.

The developer will no doubt be planning something in line with its three other projects, which together would push Polycell’s total apartment count toward 1,000 since entering the local market in 2023.