2025 sets new records for Gold Coast apartment market as launches and sales boom

The Gold Coast new apartment market delivered a record-breaking performance in 2025, with more project launches, higher sales volumes and peak prices underscoring continued buyer confidence despite construction cost and labour concerns, according to new research.

According to Urbis, a total of 24 new projects launched in 2025, delivering 2,096 apartments to the market. This compares with 20 projects and 1,519 apartments launched in 2024, representing a significant uplift in new supply.

New apartment sales across the Gold Coast were 31% higher than 2024, with 1,361 total sales recorded during 2025, including 222 sales in Q4 alone.

Despite industry concerns over construction costs and labour shortages potentially slowing momentum, the data shows the market remained resilient throughout the year.

“The 2025 results demonstrate the continued depth of demand in the Gold Coast market,” said Lynda Campbell, Senior Consultant at Urbis.

“While cost pressures were expected to dampen activity, we have instead seen strong buyer confidence translate into higher sales, increased project launches and record pricing outcomes.”

The Gold Coast Central Precinct (GCCP), focussed on Surfers Paradise and Broadbeach, continued to dominate in both supply and sales activity throughout 2025.

The year to end 2025 left 956 apartments remaining for sale, down from 1,422 at the beginning of the year, leaving the city with the lowest level of supply since Q3 2022.

While GCCP held its position overall, momentum shifted during Q2 and Q3 as the Southern Beaches Precinct and Coastal Fringe Precinct recorded strong quarterly sales rates.

This surge was driven by high-performing new project launches, including The Landmark’s South Tower in the $2.5 million The Landmark project at Mermaid Beach being undertaken by Gold Coast developer Aniko Group and Homecorp’s Cienna Varsity Ridge.

“The Gold Coast Central Precinct remains the engine room of the market, but what we saw in Q2 and Q3 was a clear demonstration that well-positioned new launches in supply-constrained precincts are met with immediate demand,” Campbell said.

“When quality product enters the market in areas like the Southern Beaches and Coastal Fringe, buyers respond quickly.”

These precincts and North Shore continue to operate with limited supply, reinforcing the importance of new project launches to maintain transaction volumes.

The market closed 2025 with a record weighted average sale price (WASP) of $2.559 million in Q4, the highest on record.

The Southern Beaches Precinct recorded a Q4 WASP of $3.855 million, marking a peak for the precinct. This performance was driven by new premium launches from Mosaic Property Group and Abedian and Co.

Campbell said the data confirms a clear shift toward higher price points:

More than two thirds (67%) of all 2025 sales were priced at $1 million and above and two-bedroom, two-bathroom apartments dominated, accounting for 51% of total sales,” she said.

“The record weighted average sale price reflects both the calibre of product being delivered and the evolution of buyer demand. 

“We are seeing a decisive move toward premium product, with two-bedroom, two-bathroom apartments continuing to dominate and a substantial majority of sales now transacting above the $1 million mark.

“The Gold Coast has firmly positioned itself as a mature, high-value apartment market. The strength of pricing in 2025 indicates sustained confidence from both local and interstate buyers.”

The 2025 results demonstrate sustained demand for new apartments across the Gold Coast, particularly in premium and lifestyle-driven precincts. Strong absorption rates, rising prices and steady project launches indicate positive momentum heading into 2026.

“With supply tightening in key precincts and demand remaining elevated, the outlook for 2026 remains constructive,” Campbell added.

“Continued delivery of well-located, high-quality projects will be critical to meeting ongoing buyer demand.”