First look: Time & Place's take The Chimes, Potts Point redevelopment to NSW Gov

First look: Time & Place's take The Chimes, Potts Point redevelopment to NSW Gov
The current Chimes building on Macleay Street.
Joel RobinsonSeptember 14, 2025PLANNING ALERT

National developer Time & Place has submitted a State Significant Development Application to the NSW Government to get its Potts Point redevelopment of The Chimes building on Macleay Street approved and underway.

Last year they had submitted the plans for the SJB-designed building through the City of Sydney Council. They are planning a brand new 12-level building with 34 apartments, reduced from the 45 previously put forward.

SJB noted in its Design Report they "investigated in detail the distinctive character of the site and local context."

"The proposed design responds carefully to the natural and built features of the site, social, economic and environmental conditions, and the layered history of Potts Point. The proposal has been designed to fit with and enhance the overall quality of the historical high-density community of Potts Point."

SJB added that the proposed design provides multi-bedroom units to cater to the demand for quality housing in the high density area of Potts Point. The majority of apartments have three bedrooms.

"This replaces the low density of existing apartments on site, which consists predominantly of studio apartments without balconies."

Time & Place have spent a reported $85 million buying all of the 80 studio apartments and car parks in the nine-level building that dates back to the mid-20th century when it was designed by Hugo Stossel, a modestly well-known post-War émigré architect who designed a number of similar residential apartment buildings in Sydney’s inner eastern suburbs.

Time & Place made their intentions clear when they started buying apartments in the block a few years ago.

“Over the last 24 months, Time & Place has worked collaboratively with owners at The Chimes, Potts Point, as well as representatives from the City of Sydney to ensure fair and considered outcomes were achieved for all involved," Time & Place Director Evan Papadopoulos told Apartments.com.au late last year.

“A priority for our team has been to ensure that communications with all stakeholders have been consistent, thoughtful and clear from the outset. We will approach this next step in the same spirit of transparency and open-mindedness we have adopted over the course of this acquisition."

“We look forward to continuing to engage with the wider community to achieve positive outcomes for this iconic Potts Point site.”

The recent plans suggest it will cost around $100 million to construct the new building, that will feature ground-floor retail fronting Macleay Street and resident amenity in the form of two lap pools, and an outdoor gym on the third level, as well as additional communal space.

The affordable housing component, which has triggered a 30 per cent uplift in height of the building, will be operated by Bridge Housing Limited, who will assume management of the affordable housing dwellings within the project for a minimum of 15 years.

Joel Robinson

Joel Robinson is the Editor in Chief at Apartments.com.au, where he leads the editorial team and oversees the country’s most comprehensive news coverage dedicated to the off the plan property market. With more than a decade of experience in residential real estate journalism, Joel brings deep insight into Australia’s evolving development landscape.

He holds a degree in Business Management with a major in Journalism from Leeds Beckett University in the UK, and has developed a particular expertise in off the plan apartment space. Joel’s editorial lens spans the full lifecycle of a project—from site acquisition and planning approvals through to new launches, construction completions, and final sell-out—delivering trusted, buyer-focused content that supports informed decision-making across the property journey