First look exclusive: HSN submit plans for $23 million Woollahra apartment development
Rafi Assouline's HSN Property Group is set to develop a striking new apartment development in Woollahra.
HSN, who has its own building arm, is seeking to develop a seven-level building at 370 Edgecliff Road, a site that had previously been earmarked for a new development by TOGA.
The new $23 million development, near the Wolper Jewish Hospital and Matt Moran's The Chiswick, will comprise just 19 two and three-bedroom apartments, four of which will be reserved as affordable housing.
Currently on the site is a three-level, 16-apartment building.
PBD Architects has drawn up the plans for the building that "aims to blend with the existing streetscape of Edgecliff Road, incorporating heritage-style elements with a contemporary approach characterised by a symmetrical design, grounded columns, natural stone and zinc for the façade to create a timeless aesthetic."
Designed to meet the needs of medium-sized families and downsizers from the local area, the north-facing apartments range from 105 sqm to 191 sqm.
The landscape design, by Danger Barin Smith, reflects the ecological character of Woollahra, using a mix of species to provide privacy and seasonal shading.
A concierge lobby will enhance residents' sense of community and security.
HSN Property Group will also employ sustainable initiatives, including using energy-efficient appliances, and low-maintenance materials, and providing on-site facilities for recycling and rainwater reuse.
Joel Robinson
Joel Robinson is the Editor in Chief at Apartments.com.au, where he leads the editorial team and oversees the country’s most comprehensive news coverage dedicated to the off the plan property market. With more than a decade of experience in residential real estate journalism, Joel brings deep insight into Australia’s evolving development landscape.
He holds a degree in Business Management with a major in Journalism from Leeds Beckett University in the UK, and has developed a particular expertise in off the plan apartment space. Joel’s editorial lens spans the full lifecycle of a project—from site acquisition and planning approvals through to new launches, construction completions, and final sell-out—delivering trusted, buyer-focused content that supports informed decision-making across the property journey
