Exclusive first look: F45 co-founder's Bondi Beach apartment plans revealed
Last year F45 co-founder Rob Deutsche spent nearly $20.65 million on a prime site on Campbell Parade site, the exclusive strip fronting Bondi Beach.
Now, it's been revealed what he's going to do with it.
Recent plans submitted to the Waverley Council are for four luxury apartments above a retail premises at 56 Campbell Parade.
The existing building will be retained. While not heritage-listed, it is deemed as a contributory building within the Bondi Beach Heritage Conservation area and makes a positive contribution to the streetscape of Campbell Parade, a heritage statement prepared for the development submission noted.
There will be a substantial demolition of the rear of the building to make way for a striking new design by architecture firm Architects Nicholas + Associates.
The proposed plans at 56 Campbell Parade. Image credit: Architects Nicholas + Associates
The existing retail premises will be expanded to spill over two levels and face Campbell Parade.
There are already four apartments within the building, so the density won't change, but at the moment they are only spread over two levels. There will four levels for the new building, offering considerably more size.
The ground level apartment will have nearly 140 sqm of internal space with three bedrooms and a rear terrace.
Above will be two two-level apartments, which share levels one and two. Each will have four bedrooms and around 220 sqm of internal space, as well as a balcony with gun-barrel views across to the beach.
Topping the development will be a two-level penthouse spanning 250 sqm. The whole top level is dedicated to the master suite which opens to a private 25 sqm terrace with plunge pool.
The application comes a few months after next door, 58 Campbell Parade, sought redevelopment into a luxury development of 10 apartments.
The proposed plans at 58 Campbell Parade. Image credit: MHNDU
The project, designed by MHNDU, is currently under appeal to the NSW Land and Environment Court. MHNDU noted it was important in the design to retain a number of notable original building features. They opened the façade, creating more established viewpoints of the iconic neighbouring beach.
When Deutsche secured the keys at the December auction for the Campbell Parade site, a number of Bondi's most prolific developers were in attendance, including Rebel Property Group’s Allen Linz, who developed Pacific Bondi, and investor and developer Vaughan Blank, both of whom have recently submitted development applications for new apartments around the corner on Hall Street.
Read more: First look: Allen Linz and Eduard Litver team up for new Hall Street, Bondi apartments
Read more: Vaughan Blank set for apartment development on Bondi Beach's Hall Street
Read more: First look: Rare new apartments to hit Bondi Beach's Campbell Parade
Joel Robinson
Joel Robinson is the Editor in Chief at Apartments.com.au, where he leads the editorial team and oversees the country’s most comprehensive news coverage dedicated to the off the plan property market. With more than a decade of experience in residential real estate journalism, Joel brings deep insight into Australia’s evolving development landscape.
He holds a degree in Business Management with a major in Journalism from Leeds Beckett University in the UK, and has developed a particular expertise in off the plan apartment space. Joel’s editorial lens spans the full lifecycle of a project—from site acquisition and planning approvals through to new launches, construction completions, and final sell-out—delivering trusted, buyer-focused content that supports informed decision-making across the property journey
